Eco Science Solutions (ESSI) 10-K 1 May 17 2017 FY Annual report Financial data

Document and Entity Information

Document and Entity Information - USD ($)	12 Months Ended
	Jan. 31, 2017	Mar. 31, 2017	Jul. 31, 2016
Document and Entity Information [Abstract]
Entity Registrant Name	ECO SCIENCE SOLUTIONS, INC.
Entity Central Index Key	1,490,873
Trading Symbol	essi
Amendment Flag	false
Current Fiscal Year End Date	--01-31
Document Type	10-K
Document Period End Date	Jan. 31, 2017
Document Fiscal Year Focus	2,017
Document Fiscal Period Focus	FY
Entity Filer Category	Smaller Reporting Company
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Public Float			$ 3,017,217
Entity Common Stock, Shares Outstanding		45,357,572

Balance Sheets

Balance Sheets - USD ($)	Jan. 31, 2017	Jan. 31, 2016
Current assets
Cash	$ 244,124	$ 6,706
Prepaid expenses	817
Total current assets	244,941	6,706
Property and equipment, net	1,634
TOTAL ASSETS	246,575	6,706
Current liabilities
Accounts payable and accrued expenses	176,653	67,173
Related party payables	167,348	18,333
Notes payable, short-term, related party	30,000
Note payable	583,210
Notes payable, convertible		232,450
Notes payable, short-term, related party, convertible		251,045
Liabilities for allocated and unissued shares	63,791	147,510
Total current liabilities	1,021,002	716,511
Long term liabilities
Notes payable-convertible-related party, net of unamortized discount		46,710
Total long term liabilities		46,710
Total liabilities	1,021,002	763,221
Stockholders' deficit
Preferred stock, $0.001 par, 50,000,000 shares authorized, none issued and outstanding at January 31, 2017 and January 31, 2016, respectively
Common stock, $0.0001 par, 650,000,000 shares authorized, 46,331,186 shares issued and 45,331,186 outstanding at January 31, 2017 and 28,226,349 issued and outstanding at January 31, 2016	4,633	2,822
Treasury stock (1,000,000 shares issued at a cost of $0.0075 per share)	(7,500)
Additional paid in capital, common, and deferred compensation	42,749,211	9,133,256
Accumulated deficit	(43,520,771)	(9,892,593)
Total stockholders' deficit	(774,427)	(756,515)
TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT	$ 246,575	$ 6,706

Balance Sheets (Parenthetical)

Balance Sheets (Parenthetical) - $ / shares	Jan. 31, 2017	Jan. 31, 2016
Statement of Financial Position [Abstract]
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, shares authorized	50,000,000	50,000,000
Preferred stock, shares issued
Preferred stock, shares outstanding
Common stock, par value	$ 0.0001	$ 0.00001
Common stock, shares authorized	650,000,000	650,000,000
Common stock, shares issued	46,331,186	28,226,349
Common stock, shares outstanding	45,331,186	28,226,349
Treasury stock, par value	$ 0.0075
Treasury stock, shares issued	1,000,000

Income Statement

Income Statement - USD ($)	12 Months Ended
	Jan. 31, 2017	Jan. 31, 2016
Operating Expenses
Depreciation	$ 628
Legal, accounting and audit fees	5,620,704	14,603
Management and consulting fees	16,662,000	19,333
Research, development, and promotion	305,092	74,750
Transfer agent and filing fees	4,540	2,309
Office supplies and other general expenses	134,254	49,573
Advertising and marketing	2,118,037	73,510
Amortization of stock options		493,750
Net operating expense	24,845,255	727,828
Net operating loss	(24,845,255)	(727,828)
Other income (expenses)
Interest expense	(35,433)	(28,388)
Impairment loss, communications platform		(3,500)
Loss on divestiture of technology		(150,000)
Loss on shares issued for services and fees	(9,210,151)
Gain on debt forgiveness	462,661
Total other income (expense)	(8,782,923)	(181,888)
Net loss	$ (33,628,178)	$ (909,716)
Net loss per common share - basic and diluted	$ (1.08)	$ (0.03)
Weighted average common shares outstanding - basic and diluted	31,239,274	29,352,468

Statement of Stockholders' Defi

Statement of Stockholders' Deficit - USD ($)	Total	Preferred Stock	Common Stock	Treasury Stock	Additional Paid in Capital	Deferred Compensation	Accumulated Deficit
Balance at Jan. 31, 2015	$ (510,449)		$ 3,064		$ 8,923,114	$ (453,750)	$ (8,982,877)
Balance, shares at Jan. 31, 2015			30,643,016
Vesting of restricted stock award	341,250		$ 125		1,125	340,000
Vesting of restricted stock award, shares			1,250,000
Grant of restricted stock award					160,000	(160,000)
Purchase of intellectual property	150,000		$ 150		149,850
Purchase of intellectual property, shares			1,500,000
Cancellation of common stock			$ (647)		647
Cancellation of common stock, shares			(6,466,667)
Stock options expired					(120,000)	120,000
Amortization of stock options	153,750					153,750
Beneficial conversion feature - related party note	14,750				14,750
Conversion of debt to common stock	3,900		$ 130		3,770
Conversion of debt to common stock, shares			1,300,000
Net loss	(909,716)						(909,716)
Balance at Jan. 31, 2016	(756,515)		$ 2,822		9,133,256	(120,000)	(9,892,593)
Balance, shares at Jan. 31, 2016			28,226,349
Private placement cancelled	(7,500)			$ (7,500)
Private placement cancelled, shares				(1,000,000)
Shares issued for asset purchase agreement	3,500		$ 50		3,450
Shares issued for asset purchase agreement, shares			500,000
S-8 shares	343,666		$ 481		340,166
S-8 shares, shares			4,807,953
Shares issued on extinguishment of debt	11,040,000		$ 400		11,039,600
Shares issued on extinguishment of debt, shares			4,000,000
Shares issued for convertible note	96,100		$ 60		96,040
Shares issued for convertible note, shares			596,884
Shares issued for services	22,138,000		$ 820		22,137,180
Shares issued for services, shares			8,200,000
Net loss	(33,628,178)						(33,628,178)
Balance at Jan. 31, 2017	$ (774,427)		$ 4,633	$ (7,500)	$ 42,749,211		$ (43,520,771)
Balance, shares at Jan. 31, 2017			46,331,186	(1,000,000)

Statements of Cash Flows

Statements of Cash Flows - USD ($)	12 Months Ended
	Jan. 31, 2017	Jan. 31, 2016
Cash flows from operating activities:
Net loss	$ (33,628,178)	$ (909,716)
Adjustments to reconcile net loss to net cash used in operating activities:
Write off prepaid expenses		1,000
Depreciation	628
Loss on shares issued for services and fees	9,210,151
Gain on debt forgiveness	(462,661)
Impairment loss and loss on divestiture, technology		153,500
Stock based compensation	22,138,000	493,750
Amortization of debt discount	12,290	2,460
Liabilities from unissued shares	2,026,006	144,010
Changes in operating assets and liabilities:
Prepaid expenses	(817)
Increase (decrease) in accounts payable and accrued expenses	189,536	24,047
Increase (decrease) in related party payables	149,015	18,083
Net cash used in operating activities	(366,030)	(72,866)
Cash Flows from Investing Activities:
Purchase equipment	(2,262)
Net cash used in investing activities	(2,262)
Cash flows from financing activities:
Proceeds from related party loans	35,000	65,000
Repayments of related party loans	(5,000)
Subscription received		1,250
Note payable	583,210
Repurchase of common shares	(7,500)
Net cash provided by financing activities	605,710	66,250
Net decrease in cash	237,418	(6,616)
Cash-beginning of period	6,706	13,322
Cash-end of period	244,124	6,706
SUPPLEMENTAL DISCLOSURES
Interest paid
Income taxes paid
NON-CASH ACTIVITIES
Conversion of debt to common stock	96,100
Conversion of related party payable to convertible note payable		3,900
Beneficial conversion feature from related party convertible note, unamortized		59,000
Purchase of intellectual property for common stock		14,750
Purchase of communications platform for common stock		150,000
Liabilities from unissued series A Voting preferred shares under technology licensing and marketing agreement		3,500
Liabilities from unissued common stock for technology licensing and marketing agreement		108,510
Convertible notes and accrued interest converted to liabilities for allocated and unissued shares	$ 63,791

Nature of Business and Continua

Nature of Business and Continuance of Operations	12 Months Ended
	Jan. 31, 2017
Nature of Business and Continuance of Operations [Abstract]
NATURE OF BUSINESS AND CONTINUANCE OF OPERATIONS	NOTE 1: NATURE OF BUSINESS AND CONTINUANCE OF OPERATIONS The Company was incorporated in the state of Nevada on December 8, 2009 under the name Pristine Solutions, Inc. and was originally focused on becoming the first tankless water heater company specializing in tankless-only products to enter the Jamaican market, and the only company in the Jamaican market offering solar-powered tankless water heater products. Subsequently, on November 4, 2013, through certain agreements for the License of Intellectual Property "(the "License Agreements"), the Company determined to change its business focus and acquired an exclusive license to the EcoFlora Spark Plug (the “EcoFlora Plug”), a unique product with technology for which the US Patent and Trademark Office (“USPTO”) issued Patent #8,853,925 on October 7, 2014. Additionally, on January 8, 2014, the Company changed its name from Pristine Solutions, Inc. to Eco Science Solutions, Inc. Effective August 28, 2015, the License Agreements were terminated. On August 31, 2015, the Company executed an Asset Purchase Agreement dated August 28, 2015 (the "Purchase Agreement") with Kensington Marketing, Inc., a Nevada corporation, to acquire a certain technology application known as “Stay Hydrated.” In exchange for the technology application, the Company issued 1,500,000 restricted shares of the Company's common stock, valued at $150,000. On January 11, 2016, the Company cancelled the agreement with Kensington Marketing, cancelled 1,500,000 shares of Common Stock issued to Kensington Marketing, and returned the “Stay Hydrated” application the Company acquired in exchange for the 1,500,000 shares. On January 1, 2016, the Company entered into a technology licensing and marketing support agreement with Separation Degrees – One, Inc. (“SDOI”) that will result in the development, licensing and management of on-going technology solutions and marketing campaigns for ESSI’s initiatives. Additionally, the Company entered into an Asset Purchase Agreement with SDOI wherein the Company acquired a proprietary messaging and customer relationship management software platform from SDOI. On January 11, 2016, the Company’s Board of Directors (the “Board”) authorized the creation of 1,000 shares of Series A Voting Preferred Stock. The holder of the shares of the Series A Voting Preferred Stock has the right to vote those shares of the Series A Voting Preferred Stock regarding any matter or action that is required to be submitted to the shareholders of the Company for approval. The vote of each share of the Series A Voting Preferred Stock is equal to and counted as 10 times the votes of all of the shares of the Company’s (i) common stock, and (ii) other voting preferred stock issued and outstanding on the date of each and every vote or consent of the shareholders of the Company regarding each and every matter submitted to the shareholders of the Company for approval. The Agreement with SDOI was revised so that SDOI received 500,000 shares of Common Stock rather than Preferred Shares; no Preferred Shares were issued to SDOI. In addition to the issuance of the 500,000 shares of common stock as consideration for the Asset Purchase Agreement with SDOI, the Company agreed further to settle all invoices received for services rendered by SDOI, as well as advertising fees incurred, by way of issuance of common stock at a 30% discount to market as S-8 shares. On January 10, 2017, the Company entered into a Cancellation and Release Agreement with SDOI wherein the Company agreed to issue 4,000,000 common shares to SDOI (or its designee) in exchange for the cancellation of the $1,920,424 worth of remaining outstanding invoices and fees owed to SDOI. Now headquartered in Maui, Hawaii, Eco Science Solutions, Inc. is a bio and software technology-focused Company targeting the multi-billion dollar health and wellness industry. As consumers continue to take ownership of their health, wellness and alternative medicines they consume, the Company expects there will be a growing shift away from the sole dependence on large pharmaceutical companies and prescription drugs. Eco Science Solutions Inc. intents to cater to a growing need for both established and new health and wellness businesses to market to this increasing demand. NOTE: The following notes and any further reference made to “the Company”, "we", "us", "our" and "ESSI" shall mean Eco Science Solutions, Inc., unless otherwise indicated. Going Concern These financial statements have been prepared on a going concern basis, which implies that the Company will continue to realize its assets and discharge its liabilities in the normal course of business. The Company has not generated significant revenues to date and has never paid any dividends and is unlikely to pay dividends or generate significant earnings in the immediate or foreseeable future. As at January 31, 2017, the Company had a working capital deficit of $776,061 and an accumulated deficit of $43,520,771. The continuation of the Company as a going concern is dependent upon the continued financial support from its shareholders, the ability to raise equity or debt financing, and the attainment of profitable operations from the Company's future business. These factors raise substantial doubt regarding the Company’s ability to continue as a going concern. While the Company has recently entered into an Equity Purchase Agreement to sell up to 10,000,000 shares of our common stock (Ref: Note 11) there can be no guarantee the Company will receive proceeds sufficient to meet its ongoing operational overheads from these sales, or that these sales will occur. The financial statements reflect all adjustments consisting of normal recurring adjustments, which, in the opinion of management, are necessary for a fair presentation of the results for the periods shown. The financial statements do not include any adjustments relating to the recoverability and classification of recorded assets, or the amounts of and classification of liabilities that might be necessary in the event the Company cannot continue in existence.

Summary of Significant Accounti

Summary of Significant Accounting Policies	12 Months Ended
	Jan. 31, 2017
Summary of Significant Accounting Policies [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 2: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES This summary of significant accounting policies is presented to assist in understanding the Company’s financial statements. These accounting policies conform to accounting principles, generally accepted in the United States of America, and have been consistently applied in the preparation of the financial statements. Basis of Presentation These financial statements and related notes are prepared in accordance with generally accepted accounting principles in the United States and are expressed in US dollars. The Company’s fiscal year end is January 31. Use of Estimates The preparation of financial statements in conformity with United States generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. The Company regularly evaluates estimates and assumptions related to long-lived assets and deferred income tax asset valuation allowances. The Company bases its estimates and assumptions on current facts, historical experience and various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities and the accrual of costs and expenses that are not readily apparent from other sources. The actual results experienced by the Company may differ materially and adversely from the Company’s estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected. Cash and cash equivalents The Company considers all highly liquid instruments with maturity of three months or less at the time of purchase to be cash equivalents. As of January 31, 2017 and January 31, 2016, respectively, the Company had cash, but no cash equivalents. Property and Equipment Property and equipment are recorded at cost. Depreciation and amortization on property and equipment are determined using the straight-line method over the three to five year estimated useful lives of the assets. Technology and licensing rights (Intangible assets) Technology and licensing rights are recorded at cost and capitalized, and are reviewed for impairment at a minimum of once per year or whenever events or changes in circumstances suggest a need for evaluation. Advertising and Marketing Costs Advertising and marketing costs are expensed as incurred and were $2,118,037 during the fiscal year ended January 31, 2017 and $73,510 in the same period ended January 31, 2016. Impairment of Long-Lived Assets Long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable through the estimated undiscounted cash flows expected to result from the use and eventual disposition of the assets. Whenever any such impairment exists, an impairment loss will be recognized for the amount by which the carrying value exceeds the fair value. During the year ended January 31, 2016 the Company impaired $3,500 in long-lived assets relative to the acquisition of a communications platform. In fiscal 2017 there was no impairment of long-lived assets. Fair Value Measurements Pursuant to ASC 820, Fair Value Measurements and Disclosures Financial Instruments Level 1: Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities. Level 2: Level 2 applies to assets or liabilities for which there are inputs other than quoted prices that are observable for the asset or liability such as quoted prices for similar assets or liabilities in active markets; quoted prices for identical assets or liabilities in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which significant inputs are observable or can be derived principally from, or corroborated by, observable market data. Level 3: Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of the assets or liabilities. The Company’s financial instruments consist principally of cash, accounts payable, and accrued liabilities. Pursuant to ASC 820 and 825, the fair value of cash is determined based on “Level 1” inputs, which consist of quoted prices in active markets for identical assets. The recorded values of all other financial instruments approximate their current fair values because of their nature and respective maturity dates or durations. Revenue Recognition The Company recognizes revenue in accordance with ASC 605, Revenue Recognition Cost of Revenue Costs of revenue consist of the direct expenses incurred to generate revenue. Such costs are recorded as incurred. Our cost of revenue will consist consists primarily of fees associated with the operation of our social media venues and fulfillment of specific customer advertising campaigns related to our downloadable apps. Stock-Based Compensation The Company records stock-based compensation in accordance with ASC 718, Share-Based Payments Basic and Diluted Net Income (Loss) Per Share The Company computes net income (loss) per share in accordance with ASC 260, Earning per Share Recently issued accounting pronouncements In October 2016, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") In August 2016, FASB issued ASU No. 2016-15, Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash Payments . The new standard will make eight targeted changes to how cash receipts and cash payments are presented and classified in the statement of cash flows. The standard will be effective for the Company beginning January 1, 2018, with early application permitted. The standard will require adoption on a retrospective basis unless it is impracticable to apply, in which case we would be required to apply the amendments prospectively as of the earliest date practicable. In June 2016, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") No. 2016-13, Financial Instruments—Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments. The new standard requires financial assets measured at amortized cost be presented at the net amount expected to be collected, through an allowance for credit losses that is deducted from the amortized cost basis. The standard will be effective for the Company beginning January 1, 2020, with early application permitted. This standard is not expected to have a material impact on our financial position, results of operations or statement of cash flows upon adoption. In March 2016, the FASB issued ASU No. 2016-09, Compensation — Stock Compensation: Improvements to Employee Share-Based Payment Accounting In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842). ASU 2016-02 requires the lessee to recognize assets and liabilities for leases with lease terms of more than twelve months. For leases with a term of twelve months or less, the Company is permitted to make an accounting policy election by class of underlying asset not to recognize lease assets and lease liabilities. Further, the lease requires a finance lease to recognize both an interest expense and an amortization of the associated expense. Operating leases generally recognize the associated expense on a straight line basis. ASU 2016-02 requires the Company to adopt the standard using a modified retrospective approach and adoption beginning on January 1, 2019. In January 2016, the FASB issued ASU 2016-01, Financial Instruments - Overall: Recognition and Measurement of Financial Assets and Financial Liabilities. This new standard provides guidance on how entities measure certain equity investments and present changes in the fair value. This standard requires that entities measure certain equity investments that do not result in consolidation and are not accounted for under the equity method at fair value and recognize any changes in fair value in net income. ASU 2016-01 is effective for fiscal years beginning after December 31, 2017. The Company has reviewed all other recently issued, but not yet effective, accounting pronouncements and does not believe the future adoption of any such pronouncements will have a material impact on its financial condition or the results of its operations.

Property and Equipment

Property and Equipment	12 Months Ended
	Jan. 31, 2017
Property and Equipment [Abstract]
PROPERTY AND EQUIPMENT	NOTE 3: PROPERTY AND EQUIPMENT Cost $ 2,262 Accumulated Depreciation (628 ) Balance, January 31, 2017 $ 1,634

Intangible Assets

Intangible Assets	12 Months Ended
	Jan. 31, 2017
Intangible Assets [Abstract]
INTANGIBLE ASSETS	NOTE 4: INTANGIBLE ASSETS Communications Platform – Separation Degrees – One, Inc. On January 1, 2016, the Company entered into a technology licensing and marketing support agreement with Separation Degrees – One, Inc. (“SDOI”) that will result in the development, licensing and management of on-going technology solutions and marketing campaigns for ESSI’s initiatives. Additionally, the Company entered into an Asset Purchase Agreement with SDOI wherein the Company acquired a proprietary messaging and customer relationship management software platform from SDOI. Under the terms of the agreements, the Company will issue to SDOI 1,000 shares of the Company’s Series A Voting Preferred Stock. The Company obtained a third party valuation in respect of the issuance of the Series A Voting Preferred stock and recorded a technology licensing and marketing expense of $35,500 in respect of the valuation report. The third party valuation report was based on the following inputs as at January 1, 2016: (1) price per share of common stock of $0.007; (2) 28,426,349 common shares outstanding; 1,000 Series A Preferred shares issued 1/1/16; (3) A 17.5% premium over the combined common share value for the voting preferences; (4) 284,291,916,349 total voting shares and 284,263,490,000 voting rights represented 99.99% of the total. On June 1, 2016, the Company and SDOI entered into a further amendment to the terms of the aforementioned agreements, which provided for the following: (1) SDOI will not be issued Series A Preferred Stock initially equal to the current total authorized common shares outstanding of 650,000,000; (2) Invoices for advertising services billed separately from the $35,000 standard monthly fee will have the same terms as the monthly fee; i.e., the amount invoiced will be paid via the issuance of S-8 shares of ESSI Common Stock (issued at a 30% discount to the market VWAP on the date of payment due or a share price of $0.01, whichever is greater). As of January 31, 2016, Series A Voting Preferred Stock had not yet been issued and $35,500 remained on the balance sheets as liabilities for issuance of shares. As of January 31, 2017, the determination to issue 1,000 shares of Series A Voting Preferred Stock was reversed and $nil remained on the balance sheets as liabilities for issuance of shares. Further under the terms of the aforementioned technology licensing and marketing support agreement, the Company agreed to the issuance and DWAC of $35,000 worth of S-8 shares in ESSI Common Stock (issued at a 30% discount to the market close on the date of payment due (the 1st of every month), or a share price of $0.01 whichever is greater), to SDOI for ongoing monthly project and planned technical development/maintenance, production and staging server administration, ongoing marketing services and monthly advertising management. The shares are to be issued on or before the 1st business day of each calendar month. On October 1, 2016, the monthly standard fee increased to $42,000 from $35,000. On January 4, 2016, the Company entered into a further agreement with SDOI for the purchase of a discrete communications software platform, including custom developed libraries, the consideration for which was the issuance of 500,000 shares of common stock. The Company recorded the fair market value of $3,500 in respect of the software platform on the date of the agreement as intangible assets on the Company’s balance sheet. As at fiscal yearend January 31, 2016, the Company evaluated the asset for impairment and determined loss of $3,500 which was recognized in the profit and loss account. As of January 31, 2016, 500,000 shares of common stock had not yet been issued $3,500 remained on the balance sheet as liabilities for issuance of shares . In January 2017, The following table summarizes the invoices received for advertising services from SDOI as well as service fees invoiced for project and planned technical development/maintenance, production and staging server administration, and ongoing marketing services: Fiscal Year Ended January 31, 2017 2016 Technology, Licensing and Marketing fees $ 340,592 $ 35,000 Advertising and promotion services 1,720,914 73,510 Total $ 2,061,506 $ 108,510 During fiscal 2017 the scope of services provided by SDOI included in the above fee schedule include cash advertising expenditures for reimbursement as a result of ad placement and click through programs placed on a wide network of mediums acquired from advertising consolidators including Taboola, Outbrain, MGID, Rev Content, Yahoo, MSN, AOL, Google and others for the full scope of the Company’s brands including the Herbo and Ftirix apps for all platforms, GooglePlay, iOS, Android, as well as the corporate e-commence site and all the other underlying supporting social media platforms such as YouTube, Twitter, Instagram, and Facebook, with a goal of driving views and increasing visibility on a global scale. In addition, fees incurred for technology licensing and marketing include the ongoing development and maintenance, as well as technology development fees for the Company’s websites, applications, content platforms and social media channels. During the fourth quarter of fiscal 2017 the Company and SDOI agreed to negotiate a cancelation of the licensing and marketing support agreement. The Company and SDOI agreed that the accrued burden of the liability of the shares issuable under the terms of the agreement and the associated market value of the shares no longer met the intent of the original agreement between the parties. On January 10, 2017, the Company executed a Cancellation and Release Agreement with SDOI. Pursuant to the Technology Licensing and Marketing Agreement , in the event the Company was not able to pay the invoices generated by SDOI, any outstanding balances were to be converted into common shares of the Company (“S-8 Shares”). Under the Cancellation and Release Agreement, SDOI has agreed to cancel the outstanding balance of unpaid invoices owed to SDOI in exchange for 4,000,000 Common shares. The following table is the summary of the market value of the allocated S-8 shares recorded on the balance sheet as liabilities for issuance of shares which are S-8 Shares Balance, January 31, 2015 $ - Add: 108,510 Balance, January 31, 2016 108,510 Add: liability for unissued shares, market value on payment date 2,946,924 Deduct: shares issued (340,166 ) Cancellation of S-8 shares due to Cancellation and Release Agreement (2,715,268 ) Balance, January 31, 2017 $ - 4,000,000 Common shares issued to SDOI were valued at market on the agreement date of January 10, 2017, for a total of $11,040,000. The following table is the summary of loss on the S-8 shares: Fiscal Year ended January 31, 2017 2016 Loss on the S-8 shares reserved for issuance $ 885,419 $ - Gain on cancellation of unissued S-8 shares (2,715,268 ) - Loss on issuance of 4M shares 11,040,000 - Total loss $ 9,210,151 $ -

Prepaid Expenses

Prepaid Expenses	12 Months Ended
	Jan. 31, 2017
Prepaid Expenses [Abstract]
PREPAID EXPENSES	NOTE 5: PREPAID EXPENSES Prepaid expenses consist of the following: January 31, 2017 January 31, 2016 Office lease – Security deposits $ 817 $ - Total prepaid expense $ 817 $ -

Notes Payable and Convertible N

Notes Payable and Convertible Note	12 Months Ended
	Jan. 31, 2017
Notes Payable and Convertible Note [Abstract]
NOTES PAYABLE AND CONVERTIBLE NOTE	NOTE 6: NOTES PAYABLE AND CONVERTIBLE NOTE Note 1 Note 2 Note 3 Note 4 Note 5 Total Balance, January 31, 2016 $ 232,450 $ - $ - $ - $ - $ 232,450 Changes: Converted to shares (96,100 ) - - - - (96,100 ) Additions - 293,280 14,930 50,000 225,000 583,210 Deduct: Cancellation and Release Agreement (136,350 ) - - - - (136,350 ) Balance, January 31, 2017 $ - $ 293,280 $ 14,930 $ 50,000 $ 225,000 $ 583,210 Note 1: On May 9, 2016, the Company issued 596,884 shares of common stock to an unrelated third party in respect to the assignment of a portion of a convertible note of in the amount of $96,100. Upon assignment, the conversion terms of the note were amended from $0.003 per share to a 40% discount to market based on the date immediately prior to the notice of conversion. As a result, the shares were issued in full settlement of the principal value of the note at $0.161 per share. As of December 16, 2016, the unsecured convertible promissory note bearing interest at 6% per annum, in the remaining sum of $136,350 (January 31, 2016 - $232,450) convertible into the Company’s common stock at a rate of $0.003 per share and due and payable January 31, 2017 was canceled. Under the terms of the Cancellation and Release Agreement a total of $186,704 was extinguished including principal of $136,350 and all accrued and unpaid interest of $50,354. Note 2: During the fiscal year ended January 31, 2017, the Company received an accumulated amount of $293,280 from a third party. The notes bear interest at a rate of 1% per annum, and are each due three months from issue date. Over the period July 2016 to January 2017 a total of $159,180 became due and payable on the three-month anniversary of each advance. As of January 31, 2017 these amounts were unpaid. As of January 31, 2017, the Company has accrued interest of $826 in respect of the accumulated amount payable. Note 3: During the fiscal year ended January 31, 2017, the Company received an accumulated amount of $14,930 from a third party. The notes bear interest at a rate of 1% per annum, and are each due three months from issue date. During the months of August and September 2016 the accumulated principal balance became due and payable on the three-month anniversary of each advance. As of January 31, 2017, these amounts were unpaid. As of January 31, 2017, the Company has accrued interest of $104 in respect of the accumulated amount payable. Note 4: During the fiscal year ended January 31, 2017, the Company received an amount of $50,000 from a third party. The note bears interest at a rate of 1% per annum, and is due three months from issue date. As at January 30, 2017 the note became due and payable, but remained unpaid as at January 31, 2017. As of January 31, 2017, the Company has accrued interest of $126. Note 5: During the fiscal year ended January 31, 2017, the Company received an amount of $225,000 from a third party. The note bears interest at a rate of 6% per annum, and is due one year from issue date. As of January 31, 2017, the Company has accrued interest of $34.

Related Party Transactions

Related Party Transactions	12 Months Ended
	Jan. 31, 2017
Related Party Transactions [Abstract]
RELATED PARTY TRANSACTIONS	NOTE 7: RELATED PARTY TRANSACTIONS As of January 31, 2017, and January 31, 2016, related parties are due a total of $241,438 and $316,088, respectively. January 31, 2017 January 31, 2016 Related party payable compensation (2) $ 167,348 $ 18,333 Notes payable (4) 30,000 - Convertible notes payable for cash proceeds received (1) - 251,045 Convertible notes payable for unpaid compensation (3) - 59,000 Less: unamortized discount (3) - (12,290 ) Total convertible notes payable, net of unamortized discount - 297,755 Total related party loans - 297,755 Total related party transactions $ 197,348 $ 316,088 Related party convertible notes payable consists of the following unsecured convertible promissory notes: Description Principal Interest Rate Conversion Rate Maturity Date Note Payable (1) $ - 5% FMV On demand with 90 days written notice Note Payable (4) $ - 6% 80% of FMV Notice of conversion on Jan 30, 2017. Less: unamortized discount (4) - Note Payable, net of unamortized discount $ - (1) As of January 31, 2016, a company controlled by the Company’s former Chairman of the Board was due a principal balance of $251,045 in respect to a demand convertible note payable. On December 16, 2016, the Company executed an agreement to fully extinguish all amounts payable consisting of $251,045 principal and $24,912 in accrued interest for a total of $275,957. As a result, the Company has no further indebtedness to this noteholder. (2) Effective December 17, 2015, Mr. Jeffery Taylor was appointed to serve as Chief Executive Officer of the Company and Mr. Don Lee Taylor was appointed to serve as Chief Financial Officer of the Company. On December 21, 2015, the Company entered into employment agreements with Mr. Jeffery Taylor and Mr. Don Lee Taylor for a period of 24 months, where after the contract may be renewed in one year terms at the election of both parties. Jeffery Taylor shall receive an annual gross salary of $115,000 and Don Lee Taylor shall receive an annual gross salary of $105,000 payable in equal installments on the last day of each calendar month and which may be accrued until such time as the Company has sufficient cash flow to settle amounts payable. Further under the terms of the respective agreements all inventions, innovations, improvements, know-how, plans, development, methods, designs, analyses, specifications, software, drawings, reports and all similar or related information (whether or not patentable or reduced to practice) which relate to any of the Company’s actual or proposed business activities and which are created, designed or conceived, developed or made by the Executive during the Executive’s past or future employment by the Company or any Affiliates, or any predecessor thereof (“Work Product”), belong to the Company, or its Affiliates, as applicable. (3) During fiscal 2017 the Company was invoiced a total of $18,000 in consulting services by Ms. Jennifer Taylor, sister of the Company’s officers and directors. The Company paid a total of $8,000 to reduce this amount during fiscal 2017 and a total of $10,000 is included on the Company’s balance sheets as “Accounts payable – related parties”. Due to related parties: Mr. Jeffery Taylor Mr. Don Lee Taylor Ms. Jennifer Taylor Total Balance, January 31, 2016 $ 9,583 $ 8,750 $ - $ 18,333 Add: Management fee 115,000 105,000 220,000 General and admin 18,000 18,000 Reimbursed expenses 35,412 47,064 - 82,476 Accrued loan interest 152 152 - 304 Deduct: cash payment (77,807 ) (85,958 ) (8,000 ) (171,765 ) Balance, January 31, 2017 $ 82,340 $ 75,008 $ 10,000 $ 167,348 (4) On October 1, 2015 the Company issued its former President a convertible promissory note in the principal amount of $59,000 for unpaid compensation. The note bears interest at a rate of 6% per annum, matures on October 1, 2017, and contains a repayment provision which permits the holder to convert the debt into the Company's common stock at a rate of 80% of the fair market value of the common stock on the date of conversion. The conversion discount of 20% of FMV results in a beneficial conversion feature. As a result, the difference between the conversion rate and the market rate of $14,750 on the date of the transaction has been classified as a discount on the note. On January 30, 2017, the Company received a notice of conversion from the note holder, whereunder the note holder converted $63,790 including principal of $59,000 and accrued interest in the amount of $4,790 into 26,386 shares of the Company’s common stock at $2.4176 per share. As of January 31, 2017, 26,386 shares were not yet issued and the Company recorded a liability for unissued shares on the balance sheets. (5) On February 17, 2016, the Company issued promissory notes to Mr. Jeffery Taylor, CEO, in the amount of $17,500 and to Mr. Don Lee Taylor, CFO, in the amount of $17,500, respectively. The notes bear interest at a rate of 1% per annum, maturing on August 17, 2016. During the fiscal year ended January 31, 2017, the company repaid $2,500 to Mr. Jeffery Taylor and $2,500 to Mr. Don Lee Taylor. As of January 31, 2017, the Company has accrued $304 as interest with respect to the above notes. The notes were not repaid on their due dates of August 17, 2016, and are now due on demand. (6) On January 13, 2017, the Company issued a total of 3,000,000 shares of restricted stock to Mr. Jeffery Taylor valued at $8,190,000, or $2.73 per share as stock-based compensation recorded as management fees. On January 13, 2017, the Company issued a total of 3,000,000 shares of restricted stock to Mr. Don Lee Taylor valued at $8,190,000, or $2.73 per share as stock-based compensation recorded as management fees.

Common Stock

Common Stock	12 Months Ended
	Jan. 31, 2017
Common Stock [Abstract]
COMMON STOCK	NOTE 8: COMMON STOCK Common Stock The total number of authorized shares of common stock that may be issued by the Company is 650,000,000 shares with a par value of $0.0001. On February 26, 2016, the Company purchased back and cancelled 1,000,000 shares of common stock for $7,500 as part of its ongoing Share Buyback program. The shares are reflected as Treasury shares on the Company’s balance sheet. On March 18, 2016, the Company issued 100,000 shares of restricted stock to consultant Mike Hogue in respect to an agreement for certain marketing and administrative services. The shares were valued at market on the date of the contract, February 1, 2016, for a total of $250,000. On April 6, 2016, the Company issued a total of 1,200,000 shares of common stock valued at $0.01 per share in relation to a consulting agreement with SDOI. (ref: Note 4) On May 9, 2016, the Company issued 596,884 shares of common stock to an unrelated third party in respect to the assignment of proceeds from a convertible note totaling $96,100. Upon assignment, the conversion terms of the note were amended from $0.003 per share to a 40% discount to market based on the date immediately prior to the notice of conversion. As a result, the shares were issued in full settlement of the principal value of the assigned balance of the note at $0.161 per share. On May 9, 2016, the Company issued a total of 1,375,000 shares of common stock valued at $0.01 per share in relation to a consulting agreement with SDOI. (ref; Note 4) On August 5, 2016, the Company issued a total of 1,250,000 shares of common stock valued at $0.01 per share in relation to a consulting agreement with SDOI. (ref; Note 4) On October 24, 2016, the Company issued a total of 982,953 shares of common stock valued at between $0.1709 and $0.47430 per share in relation to a consulting agreement with SDOI. (ref; Note 4) On January 4, 2017, the Company issued a total of 500,000 shares of common stock valued at $0.007 per share in relation to Asset Purchase Agreement with SDOI (ref: Note 4) On January 13, 2017, the Company issued a total of 3,000,000 shares of restricted stock to Mr. Jeffery Taylor valued at $8,190,000, or $2.73 per share as stock-based compensation recorded as management fees. On January 13, 2017, the Company issued a total of 3,000,000 shares of restricted stock to Mr. Don Lee Taylor valued at $8,190,000, or $2.73 per share as stock-based compensation recorded as management fees. On January 13, 2017, the Company issued a total of 1,000,000 shares of restricted stock to a third party valued at $2,730,000, or $2.73 per share as stock-based compensation recorded as legal, accounting and audit fees. On January 13, 2017, the Company issued a total of 1,000,000 shares of restricted stock to a third party valued at $2,730,000, or $2.73 per share as stock-based compensation recorded as legal, accounting and audit fees. On January 13, 2017, the Company issued 100,000 shares of restricted stock to consultant Mike Hogue valued at $273,000, or $2.73 per shares as stock-based compensation recorded as advertising and marketing expenses. On January 17, 2017, the Company issued 4,000,000 shares of restricted stock to SDOI valued at $11,040,000, or $2.76 per shares (ref: Note 4). Concurrently the liability for unissued shares recorded up to the date of settlement under the terms of the cancelation agreement with SDOI were extinguished. As of January 31, 2017, 46,331,186 shares were issued and 45,331,186 shares were outstanding, and as of January 31, 2016, 28,226,349 shares of the Company’s common stock were issued and outstanding. Series A Voting Preferred Shares On January 11, 2016, the Company’s Board of Directors (the “Board”) authorized the creation of 1,000 shares of Series A Voting Preferred Stock. The holder of the shares of the Series A Voting Preferred Stock has the right to vote those shares of the Series A Voting Preferred Stock regarding any matter or action that is required to be submitted to the shareholders of the Company for approval. The vote of each share of the Series A Voting Preferred Stock is equal to and counted as 10 times the votes of all of the shares of the Company’s (i) common stock, and (ii) other voting preferred stock issued and outstanding on the date of each and every vote or consent of the shareholders of the Company regarding each and every matter submitted to the shareholders of the Company for approval. The Series A Voting Preferred Stock will not be convertible into Common Stock. As of January 31, 2017, and January 31, 2016, no Series A Voting Preferred Shares were issued.

Stock Options

Stock Options	12 Months Ended
	Jan. 31, 2017
Stock Options [Abstract]
STOCK OPTIONS	NOTE 9: STOCK OPTIONS The following table represents the number of options currently outstanding under the 2012 Employee Stock Option Plan: Options Activity Weighted Number Average of Shares Exercise Price Outstanding at January 31, 2016 6,500,000 $ 0.20 Issued - - Exercised - - Expired / Cancelled (6,500,000 ) 0.20 Outstanding at January 31, 2017 - $ - As of January 31, 2016 the Company had granted a total of 6,500,000 options to purchase common stock under the 2012 Employee Stock Option Plan. In connection with the options granted, a total of $2,665,000 has been recorded as deferred compensation, and was expensed during the fiscal year ended January 31, 2016 and prior. During the fiscal year ended January 31, 2017, in accordance with the terms of the underlying option agreements, upon the termination of services to the Company by the consultant and the officer holding the options, all outstanding stock options expired unexercised 90 days thereafter.

Commitments

Commitments	12 Months Ended
	Jan. 31, 2017
Commitments [Abstract]
COMMITMENTS	NOTE 10: COMMITMENTS (a) On March 22, 2016, we entered into a two-year lease commencing April 1, 2016 for a total of 253 square feet of office and 98 square feet of reception space. Monthly base rent for the period April 1, 2016 to March 31, 2017 is $526.50 per month and increases to $552.83 per month for the subsequent year ending March 31, 2018. Operating costs for the first year of the lease are estimated at $258.06 per month. The Company has remitted a security deposit in the amount of $817 in respect of the lease. Further our officers and directors have executed a personal guarantee in respect of the aforementioned lease agreement. (b) On January 10, 2017, we entered into an Equity Purchase Agreement (the “Equity Purchase Agreement”) with PHENIX VENTURES, LLC (“PVLLC”). Although we are not mandated to sell shares under the Equity Purchase Agreement, the Equity Purchase Agreement gives us the option to sell to PVLLC, up to 10,000,000 shares of our common stock over the period ending January 25, 2019 (or 24 months from the date this Registration Statement is effective). The purchase price of the common stock will be set at eighty-three percent (83%) of the volume weighted average price (“VWAP”) of the common stock during the pricing period. The pricing period will be the ten consecutive trading days immediately after the Put Notice date. In addition, there is an ownership limit for PVLLC of 9.99%. On the Put Notice date, we are required to deliver Put shares to PVLLC in an amount (the “Estimated Put Shares”) determined by dividing the closing price on the trading day immediately preceding the Put Notice date multiplied by 83% and PVLLC is required to simultaneously deliver to us, the investment amount indicated on the Put Notice. At the end of the pricing period when the purchase price is established and the number of Put Shares for a particular Put is definitely determined, PVLLC must return to us for cancellation any excess Put Shares provided as Estimated Put Shares or alternatively, we must deliver to PVLLC any additional Put Shares required to cover the shortfall between the amount of Estimated Put Shares and the amount of Put Shares. At the end of the pricing period, we must also return to PVLLC any excess related to the investment amount previously delivered to us. PVLLC is not permitted to engage in short sales involving our common stock during the commitment period ending January 25, 2019. In accordance with Regulation SHO however, sales of our common stock by PVLLC after delivery of a Put Notice of such number of shares reasonably expected to be purchased by PVLLC under a Put will not be deemed a short sale. In addition, we must deliver the other required documents, instruments and writings required. PVLLC is not required to purchase the Put Shares unless: Ÿ Our registration statement with respect to the resale of the shares of common stock delivered in connection with the applicable put shall have been declared effective. Ÿ We shall have obtained all material permits and qualifications required by any applicable state for the offer and sale of the registrable securities. Ÿ We shall have filed with the SEC in a timely manner all reports, notices and other documents required.

Income Taxes

Income Taxes	12 Months Ended
	Jan. 31, 2017
Income Taxes [Abstract]
INCOME TAXES	NOTE 11: INCOME TAXES The components of the net change in deferred tax asset at January 31, 2017 and January 31, 2016, the statutory tax rate, the effective tax rate and the amount of the valuation allowance are indicated below: January 31, 2017 January 31, 2016 Income (loss) before taxes $ (33,628,178 ) $ (909,716 ) Statutory rate 34 % 34 % Computed expected tax payable (recovery) $ (11,433,580 ) $ (309,500 ) Non-deductible expenses 10,493,975 300 Change in valuation allowance 939,605 309,200 Reported income taxes $ - $ - The significant components of the cumulative deferred income tax assets and liabilities at January 31, 2017 and January 31, 2016, are as follows: January 31, 2017 January 31, 2016 Deferred tax assets: Net operating loss carry forward $ 14,735,280 $ 3,301,700 Non-deductible expenses 10,495,875 1,900 Less valuation allowance (4,239,405 ) (3,299,800 ) Net deferred tax asset $ - $ -

Subsequent Events

Subsequent Events	12 Months Ended
	Jan. 31, 2017
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	NOTE 12: SUBSEQUENT EVENTS On February 16, 2017, the Company issued 26,386 shares of common stock pursuant to a conversion notice presented to the Company relative to a convertible note for previously incurred and unpaid compensation totalling $59,000 plus accrued interest which amount was due to a former officer and director. On February 14, 2017, the Company received an amount of $150,000 from a third party. The note bears interest at a rate of 6% per annum, and is due one year from issue date. On March 3, 2017, the Company received an amount of $40,000 from a third party. The note bears interest at a rate of 6% per annum, and is due one year from issue date. On March 15, 2017, the Company received an amount of $175,000 from a third party. The note bears interest at a rate of 6% per annum, and is due one year from issue date.

Summary of Significant Accoun19

Summary of Significant Accounting Policies (Policies)	12 Months Ended
	Jan. 31, 2017
Summary of Significant Accounting Policies [Abstract]
Basis of Presentation	Basis of Presentation These financial statements and related notes are prepared in accordance with generally accepted accounting principles in the United States and are expressed in US dollars. The Company’s fiscal year end is January 31.
Use of Estimates	Use of Estimates The preparation of financial statements in conformity with United States generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. The Company regularly evaluates estimates and assumptions related to long-lived assets and deferred income tax asset valuation allowances. The Company bases its estimates and assumptions on current facts, historical experience and various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities and the accrual of costs and expenses that are not readily apparent from other sources. The actual results experienced by the Company may differ materially and adversely from the Company’s estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected.
Cash and cash equivalents	Cash and cash equivalents The Company considers all highly liquid instruments with maturity of three months or less at the time of purchase to be cash equivalents. As of January 31, 2017 and January 31, 2016, respectively, the Company had cash, but no cash equivalents.
Property and Equipment	Property and Equipment Property and equipment are recorded at cost. Depreciation and amortization on property and equipment are determined using the straight-line method over the three to five year estimated useful lives of the assets.
Technology and licensing rights (Intangible assets)	Technology and licensing rights (Intangible assets) Technology and licensing rights are recorded at cost and capitalized, and are reviewed for impairment at a minimum of once per year or whenever events or changes in circumstances suggest a need for evaluation.
Advertising and Marketing Costs	Advertising and Marketing Costs Advertising and marketing costs are expensed as incurred and were $2,118,037 during the fiscal year ended January 31, 2017 and $73,510 in the same period ended January 31, 2016.
Impairment of Long-Lived Assets	Impairment of Long-Lived Assets Long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable through the estimated undiscounted cash flows expected to result from the use and eventual disposition of the assets. Whenever any such impairment exists, an impairment loss will be recognized for the amount by which the carrying value exceeds the fair value. During the year ended January 31, 2016 the Company impaired $3,500 in long-lived assets relative to the acquisition of a communications platform. In fiscal 2017 there was no impairment of long-lived assets.
Fair Value Measurements	Fair Value Measurements Pursuant to ASC 820, Fair Value Measurements and Disclosures Financial Instruments Level 1: Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities. Level 2: Level 2 applies to assets or liabilities for which there are inputs other than quoted prices that are observable for the asset or liability such as quoted prices for similar assets or liabilities in active markets; quoted prices for identical assets or liabilities in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which significant inputs are observable or can be derived principally from, or corroborated by, observable market data. Level 3: Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of the assets or liabilities. The Company’s financial instruments consist principally of cash, accounts payable, and accrued liabilities. Pursuant to ASC 820 and 825, the fair value of cash is determined based on “Level 1” inputs, which consist of quoted prices in active markets for identical assets. The recorded values of all other financial instruments approximate their current fair values because of their nature and respective maturity dates or durations.
Revenue Recognition	Revenue Recognition The Company recognizes revenue in accordance with ASC 605, Revenue Recognition
Cost of Revenue	Cost of Revenue Costs of revenue consist of the direct expenses incurred to generate revenue. Such costs are recorded as incurred. Our cost of revenue will consist consists primarily of fees associated with the operation of our social media venues and fulfillment of specific customer advertising campaigns related to our downloadable apps.
Stock-Based Compensation	Stock-Based Compensation The Company records stock-based compensation in accordance with ASC 718, Share-Based Payments
Basic and Diluted Net Income (Loss) Per Share	Basic and Diluted Net Income (Loss) Per Share The Company computes net income (loss) per share in accordance with ASC 260, Earning per Share
Recently issued accounting pronouncements	Recently issued accounting pronouncements In October 2016, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") In August 2016, FASB issued ASU No. 2016-15, Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash Payments . The new standard will make eight targeted changes to how cash receipts and cash payments are presented and classified in the statement of cash flows. The standard will be effective for the Company beginning January 1, 2018, with early application permitted. The standard will require adoption on a retrospective basis unless it is impracticable to apply, in which case we would be required to apply the amendments prospectively as of the earliest date practicable. In June 2016, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") No. 2016-13, Financial Instruments—Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments. The new standard requires financial assets measured at amortized cost be presented at the net amount expected to be collected, through an allowance for credit losses that is deducted from the amortized cost basis. The standard will be effective for the Company beginning January 1, 2020, with early application permitted. This standard is not expected to have a material impact on our financial position, results of operations or statement of cash flows upon adoption. In March 2016, the FASB issued ASU No. 2016-09, Compensation — Stock Compensation: Improvements to Employee Share-Based Payment Accounting In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842). ASU 2016-02 requires the lessee to recognize assets and liabilities for leases with lease terms of more than twelve months. For leases with a term of twelve months or less, the Company is permitted to make an accounting policy election by class of underlying asset not to recognize lease assets and lease liabilities. Further, the lease requires a finance lease to recognize both an interest expense and an amortization of the associated expense. Operating leases generally recognize the associated expense on a straight line basis. ASU 2016-02 requires the Company to adopt the standard using a modified retrospective approach and adoption beginning on January 1, 2019. In January 2016, the FASB issued ASU 2016-01, Financial Instruments - Overall: Recognition and Measurement of Financial Assets and Financial Liabilities. This new standard provides guidance on how entities measure certain equity investments and present changes in the fair value. This standard requires that entities measure certain equity investments that do not result in consolidation and are not accounted for under the equity method at fair value and recognize any changes in fair value in net income. ASU 2016-01 is effective for fiscal years beginning after December 31, 2017. The Company has reviewed all other recently issued, but not yet effective, accounting pronouncements and does not believe the future adoption of any such pronouncements will have a material impact on its financial condition or the results of its operations.

Property and Equipment (Tables)

Property and Equipment (Tables)	12 Months Ended
	Jan. 31, 2017
Property and Equipment [Abstract]
Schedule of property and equipment	Cost $ 2,262 Accumulated Depreciation (628 ) Balance, January 31, 2017 $ 1,634

Intangible Assets (Tables)

Intangible Assets (Tables)	12 Months Ended
	Jan. 31, 2017
Intangible Assets [Abstract]
Summary of invoices received for advertising services from SDOI	Fiscal Year Ended January 31, 2017 2016 Technology, Licensing and Marketing fees $ 340,592 $ 35,000 Advertising and promotion services 1,720,914 73,510 Total $ 2,061,506 $ 108,510
Summary of market value of allocated S-8 shares recorded	S-8 Shares Balance, January 31, 2015 $ - Add: 108,510 Balance, January 31, 2016 108,510 Add: liability for unissued shares, market value on payment date 2,946,924 Deduct: shares issued (340,166 ) Cancellation of S-8 shares due to Cancellation and Release Agreement (2,715,268 ) Balance, January 31, 2017 $ -
Summary of loss on S-8 shares	Fiscal Year ended January 31, 2017 2016 Loss on the S-8 shares reserved for issuance $ 885,419 $ - Gain on cancellation of unissued S-8 shares (2,715,268 ) - Loss on issuance of 4M shares 11,040,000 - Total loss $ 9,210,151 $ -

Prepaid Expenses (Tables)

Prepaid Expenses (Tables)	12 Months Ended
	Jan. 31, 2017
Prepaid Expenses [Abstract]
Schedule of prepaid expenses	January 31, 2017 January 31, 2016 Office lease – Security deposits $ 817 $ - Total prepaid expense $ 817 $ -

Notes Payable and Convertible23

Notes Payable and Convertible Note (Tables)	12 Months Ended
	Jan. 31, 2017
Notes Payable and Convertible Note [Abstract]
Schedule of notes payable and convertible note	Note 1 Note 2 Note 3 Note 4 Note 5 Total Balance, January 31, 2016 $ 232,450 $ - $ - $ - $ - $ 232,450 Changes: Converted to shares (96,100 ) - - - - (96,100 ) Additions - 293,280 14,930 50,000 225,000 583,210 Deduct: Cancellation and Release Agreement (136,350 ) - - - - (136,350 ) Balance, January 31, 2017 $ - $ 293,280 $ 14,930 $ 50,000 $ 225,000 $ 583,210

Related Party Transactions (Tab

Related Party Transactions (Tables)	12 Months Ended
	Jan. 31, 2017
Related Party Transaction [Line Items]
Schedule of related party transactions	January 31, 2017 January 31, 2016 Related party payable compensation (2) $ 167,348 $ 18,333 Notes payable (4) 30,000 - Convertible notes payable for cash proceeds received (1) - 251,045 Convertible notes payable for unpaid compensation (3) - 59,000 Less: unamortized discount (3) - (12,290 ) Total convertible notes payable, net of unamortized discount - 297,755 Total related party loans - 297,755 Total related party transactions $ 197,348 $ 316,088 (1) As of January 31, 2016, a company controlled by the Company’s former Chairman of the Board was due a principal balance of $251,045 in respect to a demand convertible note payable. On December 16, 2016, the Company executed an agreement to fully extinguish all amounts payable consisting of $251,045 principal and $24,912 in accrued interest for a total of $275,957. As a result, the Company has no further indebtedness to this noteholder. (2) Effective December 17, 2015, Mr. Jeffery Taylor was appointed to serve as Chief Executive Officer of the Company and Mr. Don Lee Taylor was appointed to serve as Chief Financial Officer of the Company. On December 21, 2015, the Company entered into employment agreements with Mr. Jeffery Taylor and Mr. Don Lee Taylor for a period of 24 months, where after the contract may be renewed in one year terms at the election of both parties. Jeffery Taylor shall receive an annual gross salary of $115,000 and Don Lee Taylor shall receive an annual gross salary of $105,000 payable in equal installments on the last day of each calendar month and which may be accrued until such time as the Company has sufficient cash flow to settle amounts payable. Further under the terms of the respective agreements all inventions, innovations, improvements, know-how, plans, development, methods, designs, analyses, specifications, software, drawings, reports and all similar or related information (whether or not patentable or reduced to practice) which relate to any of the Company’s actual or proposed business activities and which are created, designed or conceived, developed or made by the Executive during the Executive’s past or future employment by the Company or any Affiliates, or any predecessor thereof (“Work Product”), belong to the Company, or its Affiliates, as applicable. (3) During fiscal 2017 the Company was invoiced a total of $18,000 in consulting services by Ms. Jennifer Taylor, sister of the Company’s officers and directors. The Company paid a total of $8,000 to reduce this amount during fiscal 2017 and a total of $10,000 is included on the Company’s balance sheets as “Accounts payable – related parties”. Due to related parties: Mr. Jeffery Taylor Mr. Don Lee Taylor Ms. Jennifer Taylor Total Balance, January 31, 2016 $ 9,583 $ 8,750 $ - $ 18,333 Add: Management fee 115,000 105,000 220,000 General and admin 18,000 18,000 Reimbursed expenses 35,412 47,064 - 82,476 Accrued loan interest 152 152 - 304 Deduct: cash payment (77,807 ) (85,958 ) (8,000 ) (171,765 ) Balance, January 31, 2017 $ 82,340 $ 75,008 $ 10,000 $ 167,348 (4) On October 1, 2015 the Company issued its former President a convertible promissory note in the principal amount of $59,000 for unpaid compensation. The note bears interest at a rate of 6% per annum, matures on October 1, 2017, and contains a repayment provision which permits the holder to convert the debt into the Company's common stock at a rate of 80% of the fair market value of the common stock on the date of conversion. The conversion discount of 20% of FMV results in a beneficial conversion feature. As a result, the difference between the conversion rate and the market rate of $14,750 on the date of the transaction has been classified as a discount on the note. On January 30, 2017, the Company received a notice of conversion from the note holder, whereunder the note holder converted $63,790 including principal of $59,000 and accrued interest in the amount of $4,790 into 26,386 shares of the Company’s common stock at $2.4176 per share. As of January 31, 2017, 26,386 shares were not yet issued and the Company recorded a liability for unissued shares on the balance sheets.
Accounts payable - related parties [Member]
Related Party Transaction [Line Items]
Schedule of related party transactions	Due to related parties: Mr. Jeffery Taylor Mr. Don Lee Taylor Ms. Jennifer Taylor Total Balance, January 31, 2016 $ 9,583 $ 8,750 $ - $ 18,333 Add: Management fee 115,000 105,000 220,000 General and admin 18,000 18,000 Reimbursed expenses 35,412 47,064 - 82,476 Accrued loan interest 152 152 - 304 Deduct: cash payment (77,807 ) (85,958 ) (8,000 ) (171,765 ) Balance, January 31, 2017 $ 82,340 $ 75,008 $ 10,000 $ 167,348
Unsecured convertible promissory notes [Member]
Related Party Transaction [Line Items]
Schedule of related party transactions	Description Principal Interest Rate Conversion Rate Maturity Date Note Payable (1) $ - 5% FMV On demand with 90 days written notice Note Payable (4) $ - 6% 80% of FMV Notice of conversion on Jan 30, 2017. Less: unamortized discount (4) - Note Payable, net of unamortized discount $ - (1) As of January 31, 2016, a company controlled by the Company’s former Chairman of the Board was due a principal balance of $251,045 in respect to a demand convertible note payable. On December 16, 2016, the Company executed an agreement to fully extinguish all amounts payable consisting of $251,045 principal and $24,912 in accrued interest for a total of $275,957. As a result, the Company has no further indebtedness to this noteholder. (4) On October 1, 2015 the Company issued its former President a convertible promissory note in the principal amount of $59,000 for unpaid compensation. The note bears interest at a rate of 6% per annum, matures on October 1, 2017, and contains a repayment provision which permits the holder to convert the debt into the Company's common stock at a rate of 80% of the fair market value of the common stock on the date of conversion. The conversion discount of 20% of FMV results in a beneficial conversion feature. As a result, the difference between the conversion rate and the market rate of $14,750 on the date of the transaction has been classified as a discount on the note. On January 30, 2017, the Company received a notice of conversion from the note holder, whereunder the note holder converted $63,790 including principal of $59,000 and accrued interest in the amount of $4,790 into 26,386 shares of the Company’s common stock at $2.4176 per share. As of January 31, 2017, 26,386 shares were not yet issued and the Company recorded a liability for unissued shares on the balance sheets.

Stock Options (Tables)

Stock Options (Tables)	12 Months Ended
	Jan. 31, 2017
Stock Options [Abstract]
Schedule of 2012 employee stock option plan	Options Activity Weighted Number Average of Shares Exercise Price Outstanding at January 31, 2016 6,500,000 $ 0.20 Issued - - Exercised - - Expired / Cancelled (6,500,000 ) 0.20 Outstanding at January 31, 2017 - $ -

Income Taxes (Tables)

Income Taxes (Tables)	12 Months Ended
	Jan. 31, 2017
Income Taxes [Abstract]
Schedule of components of the net change in deferred tax asset	January 31, 2017 January 31, 2016 Income (loss) before taxes $ (33,628,178 ) $ (909,716 ) Statutory rate 34 % 34 % Computed expected tax payable (recovery) $ (11,433,580 ) $ (309,500 ) Non-deductible expenses 10,493,975 300 Change in valuation allowance 939,605 309,200 Reported income taxes $ - $ -
Schedule of significant components of the cumulative deferred income tax assets and liabilities	January 31, 2017 January 31, 2016 Deferred tax assets: Net operating loss carry forward $ 14,735,280 $ 3,301,700 Non-deductible expenses 10,495,875 1,900 Less valuation allowance (4,239,405 ) (3,299,800 ) Net deferred tax asset $ - $ -

Nature of Business and Contin27

Nature of Business and Continuance of Operations (Details) - USD ($)	Jan. 10, 2017	Jan. 11, 2016	Jan. 04, 2016	Aug. 31, 2015	Jan. 31, 2017	Jan. 31, 2016
Nature of Business and Continuance of Operations (Textual)
Common stock issued, value	$ 11,040,000				$ 343,666
Common stock, Shares issued	4,000,000		500,000
Preferred stock, shares authorized					50,000,000	50,000,000
Working capital deficit					$ 776,061
Accumulated deficit					$ (43,520,771)	$ (9,892,593)
Equity Purchase Agreement [Member]
Nature of Business and Continuance of Operations (Textual)
Common stock, Shares issued					10,000,000
Kensington Marketing, Inc.[Member]
Nature of Business and Continuance of Operations (Textual)
Common stock issued, value				$ 150,000
Common stock, Shares issued				1,500,000
Cancellation of stock		1,500,000
Exchange of shares, description		The Company acquired in exchange for the 1,500,000 shares.
SDOI [Member]
Nature of Business and Continuance of Operations (Textual)
Common stock issued, value	$ 1,920,424
Common stock, Shares issued	4,000,000	500,000
Discount on stock issuance		30.00%
Common stock issued additional		500,000
SDOI [Member] | Series A Voting Preferred Stock [Member]
Nature of Business and Continuance of Operations (Textual)
Preferred stock, shares authorized		1,000

Summary of Significant Accoun28

Summary of Significant Accounting Policies (Details) - USD ($)	12 Months Ended
	Jan. 31, 2017	Jan. 31, 2016
Summary of Significant Accounting Policies (Textual)
Advertising and marketing costs	$ 2,118,037	$ 73,510
Impairment of long-lived assets		$ 3,500
Minimum [Member]
Summary of Significant Accounting Policies (Textual)
Estimated useful lives of property and equipment	3 years
Maximum [Member]
Summary of Significant Accounting Policies (Textual)
Estimated useful lives of property and equipment	5 years

Property and Equipment (Details

Property and Equipment (Details) - USD ($)	Jan. 31, 2017	Jan. 31, 2016
Property and Equipment [Abstract]
Cost	$ 2,262
Accumulated Depreciation	(628)
Balance, January 31, 2017	$ 1,634

Intangible Assets (Details)

Intangible Assets (Details) - USD ($)	12 Months Ended
	Jan. 31, 2017	Jan. 31, 2016
Indefinite-lived Intangible Assets [Line Items]
Total	$ 2,061,506	$ 108,510
Technology, Licensing and Marketing fees [Member]
Indefinite-lived Intangible Assets [Line Items]
Total	340,592	35,000
Advertising and promotion services [Member]
Indefinite-lived Intangible Assets [Line Items]
Total	$ 1,720,914	$ 73,510

Intangible Assets (Details 1)

Intangible Assets (Details 1) - S-8 Shares [Member] - USD ($)	12 Months Ended
	Jan. 31, 2017	Jan. 31, 2016
Indefinite-lived Intangible Assets [Line Items]
Beginning Balance	$ 108,510
Add: liability for unissued shares, market value on payment date	2,946,924	108,510
Deduct: shares issued	(340,166)
Cancellation of S-8 shares due to Cancellation and Release Agreement	2,715,268
Ending Balance		$ 108,510

Intangible Assets (Details 2)

Intangible Assets (Details 2) - USD ($)	12 Months Ended
	Jan. 31, 2017	Jan. 31, 2016
Indefinite-lived Intangible Assets [Line Items]
Total loss	$ 9,210,151
S-8 Shares [Member]
Indefinite-lived Intangible Assets [Line Items]
Loss on the S-8 shares reserved for issuance	885,419
Gain on cancellation of unissued S-8 shares	(2,715,268)
Loss on issuance of 4M shares	11,040,000
Total loss	$ 9,210,151

Intangible Assets (Details Text

Intangible Assets (Details Textual) - USD ($)	Jan. 10, 2017	Oct. 01, 2016	Jun. 01, 2016	Jan. 04, 2016	Jan. 01, 2016	Jan. 31, 2017	Jan. 31, 2016
Intangible Assets (Textual)
Common stock shares issued to SDOI	4,000,000			500,000
Technology licensing and marketing expense						$ 2,061,506	$ 108,510
Monthly fee						35,000	65,000
Aforemention agreement, Description			(1) SDOI will not be issued Series A Preferred Stock initially equal to the current total authorized common shares outstanding of 650,000,000;(2) Invoices for advertising services billed separately from the $35,000 standard monthly fee will have the same terms as the monthly fee; i.e., the amount invoiced will be paid via the issuance of S-8 shares of ESSI Common Stock (issued at a 30% discount to the market VWAP on the date of payment due or a share price of $0.01, whichever is greater).
Common stock issued, value	$ 11,040,000					$ 343,666
Impairment loss							3,500
Fair market value				$ 3,500
Technology Licensing and Marketing Agreement [Member]
Intangible Assets (Textual)
Common stock shares issued to SDOI						4,000,000
Monthly fee							$ 35,000
Aforemention agreement, Description							The Company agreed to the issuance and DWAC of $35,000 worth of S-8 shares in ESSI Common Stock (issued at a 30% discount to the market close on the date of payment due (the 1st of every month), or a share price of $0.01 whichever is greater), to SDOI for ongoing monthly project and planned technical development/maintenance, production and staging server administration, ongoing marketing services and monthly advertising management. The shares are to be issued on or before the 1st business day of each calendar month.
Technology Licensing and Marketing Agreement [Member] | Maximum [Member]
Intangible Assets (Textual)
Monthly fee		$ 42,000
Technology Licensing and Marketing Agreement [Member] | Minimum [Member]
Intangible Assets (Textual)
Monthly fee		$ 35,000
Series A Voting Preferred Stock [Member]
Intangible Assets (Textual)
Common stock shares issued to SDOI					1,000	1,000	1,000
Technology licensing and marketing expense					$ 35,500
Description of voting rights					(1) price per share of common stock of $0.007; (2) 28,426,349 common shares outstanding; 1,000 Series A Preferred shares issued 1/1/16; (3) A 17.5% premium over the combined common share value for the voting preferences; (4) 284,291,916,349 total voting shares and 284,263,490,000 voting rights represented 99.99% of the total.
Common stock issued, value							$ 35,500

Prepaid Expenses (Details)

Prepaid Expenses (Details) - USD ($)	Jan. 31, 2017	Jan. 31, 2016
Prepaid Expenses [Abstract]
Office lease - Security deposits	$ 817
Total prepaid expense	$ 817

Notes Payable and Convertible35

Notes Payable and Convertible Note (Details)	12 Months Ended
	Jan. 31, 2017USD ($)
Short-term Debt [Line Items]
Balance, January 31, 2016	$ 232,450
Changes:
Converted to shares	(96,100)
Additions	583,210
Deduct: Cancellation and Release Agreement	(136,350)
Balance, January 31, 2017
Note 1 [Member]
Short-term Debt [Line Items]
Balance, January 31, 2016	232,450
Changes:
Converted to shares	(96,100)
Additions
Deduct: Cancellation and Release Agreement	(136,350)
Balance, January 31, 2017
Note 2 [Member]
Short-term Debt [Line Items]
Balance, January 31, 2016
Changes:
Converted to shares
Additions	293,280
Deduct: Cancellation and Release Agreement
Balance, January 31, 2017	293,280
Note 3 [Member]
Short-term Debt [Line Items]
Balance, January 31, 2016
Changes:
Converted to shares
Additions	14,930
Deduct: Cancellation and Release Agreement
Balance, January 31, 2017	14,930
Note 4 [Member]
Short-term Debt [Line Items]
Balance, January 31, 2016
Changes:
Converted to shares
Additions	50,000
Deduct: Cancellation and Release Agreement
Balance, January 31, 2017	50,000
Note 5 [Member]
Short-term Debt [Line Items]
Balance, January 31, 2016
Changes:
Converted to shares
Additions	225,000
Deduct: Cancellation and Release Agreement
Balance, January 31, 2017	$ 225,000

Notes Payable and Convertible36

Notes Payable and Convertible Note (Details Textual) - USD ($)	May 09, 2016	Dec. 16, 2016	Jan. 31, 2017	Jan. 30, 2017	Jan. 31, 2016
Notes Payable and Convertible Note (Textual)
Conversion price per share				$ 2.4176
Accrued and unpaid interest			$ 304	$ 4,790
Accumulated amount from third party			583,210
Note 1 [Member]
Notes Payable and Convertible Note (Textual)
Convertible note amount	$ 96,100
Common stock, Shares issued	596,884
Conversion of stock, Description	Upon assignment, the conversion terms of the note were amended from $0.003 per share to a 40% discount to market based on the date immediately prior to the notice of conversion. As a result, the shares were issued in full settlement of the principal value of the note at $0.161 per share.
Unsecured convertible promissory note		$ 136,350			$ 232,450
Conversion price per share		$ 0.003
Interest bears rate		6.00%
Total amount of cancellation and release agreement		$ 186,704
Extinguishment principal amount		136,350
Accrued and unpaid interest		$ 50,354
Accumulated amount from third party
Due date, Description		Due and payable January 31, 2017 was canceled.
Note 2 [Member]
Notes Payable and Convertible Note (Textual)
Interest bears rate			1.00%
Accrued interest on convertible note payable			$ 826
Accumulated amount from third party			293,280
Total amount of due and payable			$ 159,180
Due date, Description			The notes bear interest at a rate of 1% per annum, and are each due three months from issue date.
Note 3 [Member]
Notes Payable and Convertible Note (Textual)
Interest bears rate			1.00%
Accrued interest on convertible note payable			$ 104
Accumulated amount from third party			$ 14,930
Due date, Description			The notes bear interest at a rate of 1% per annum, and are each due three months from issue date.
Note 4 [Member]
Notes Payable and Convertible Note (Textual)
Interest bears rate			1.00%
Accrued interest on convertible note payable			$ 126
Accumulated amount from third party			$ 50,000
Due date, Description			The note bears interest at a rate of 1% per annum, and is due three months from issue date.
Note 5 [Member]
Notes Payable and Convertible Note (Textual)
Interest bears rate			6.00%
Accrued interest on convertible note payable			$ 34
Accumulated amount from third party			$ 225,000
Due date, Description			The note bears interest at a rate of 6% per annum, and is due one year from issue date.

Related Party Transactions (Det

Related Party Transactions (Details) - USD ($)		Jan. 31, 2017	Jan. 31, 2016
Related Party Transaction [Line Items]
Convertible notes payable for cash proceeds received			$ 46,710
Total related party transactions		241,438	316,088
Related Party [Member]
Related Party Transaction [Line Items]
Related party payable compensation	[1]	167,348	18,333
Notes payable	[2]	30,000
Convertible notes payable for cash proceeds received	[3]		251,045
Convertible notes payable for unpaid compensation	[4]		59,000
Less: unamortized discount	[4]		(12,290)
Total convertible notes payable, net of unamortized discount			297,755
Total related party loans			297,755
Total related party transactions		$ 197,348	$ 316,088
[1]	Effective December 17, 2015, Mr. Jeffery Taylor was appointed to serve as Chief Executive Officer of the Company and Mr. Don Lee Taylor was appointed to serve as Chief Financial Officer of the Company. On December 21, 2015, the Company entered into employment agreements with Mr. Jeffery Taylor and Mr. Don Lee Taylor for a period of 24 months, where after the contract may be renewed in one year terms at the election of both parties. Jeffery Taylor shall receive an annual gross salary of $115,000 and Don Lee Taylor shall receive an annual gross salary of $105,000 payable in equal installments on the last day of each calendar month and which may be accrued until such time as the Company has sufficient cash flow to settle amounts payable. Further under the terms of the respective agreements all inventions, innovations, improvements, know-how, plans, development, methods, designs, analyses, specifications, software, drawings, reports and all similar or related information (whether or not patentable or reduced to practice) which relate to any of the Company's actual or proposed business activities and which are created, designed or conceived, developed or made by the Executive during the Executive's past or future employment by the Company or any Affiliates, or any predecessor thereof ("Work Product"), belong to the Company, or its Affiliates, as applicable.
[2]	On October 1, 2015 the Company issued its former President a convertible promissory note in the principal amount of $59,000 for unpaid compensation. The note bears interest at a rate of 6% per annum, matures on October 1, 2017, and contains a repayment provision which permits the holder to convert the debt into the Company's common stock at a rate of 80% of the fair market value of the common stock on the date of conversion. The conversion discount of 20% of FMV results in a beneficial conversion feature. As a result, the difference between the conversion rate and the market rate of $14,750 on the date of the transaction has been classified as a discount on the note. On January 30, 2017, the Company received a notice of conversion from the note holder, whereunder the note holder converted $63,790 including principal of $59,000 and accrued interest in the amount of $4,790 into 26,386 shares of the Company's common stock at $2.4176 per share. As of January 31, 2017, 26,386 shares were not yet issued and the Company recorded a liability for unissued shares on the balance sheets.
[3]	As of January 31, 2016, a company controlled by the Company's former Chairman of the Board was due a principal balance of $251,045 in respect to a demand convertible note payable. On December 16, 2016, the Company executed an agreement to fully extinguish all amounts payable consisting of $251,045 principal and $24,912 in accrued interest for a total of $275,957. As a result, the Company has no further indebtedness to this noteholder.
[4]	During fiscal 2017 the Company was invoiced a total of $18,000 in consulting services by Ms. Jennifer Taylor, sister of the Company's officers and directors. The Company paid a total of $8,000 to reduce this amount during fiscal 2017 and a total of $10,000 is included on the Company's balance sheets as "Accounts payable related parties". Due to related parties: Mr. Jeffery Taylor Mr. Don Lee Taylor Ms. Jennifer Taylor Total Balance, January 31, 2016 $ 9,583 $ 8,750 $ - $ 18,333 Add: Management fee 115,000 105,000 220,000 General and admin 18,000 18,000 Reimbursed expenses 35,412 47,064 - 82,476 Accrued loan interest 152 152 - 304 Deduct: cash payment (77,807 ) (85,958 ) (8,000 ) (171,765 ) Balance, January 31, 2017 $ 82,340 $ 75,008 $ 10,000 $ 167,348

Related Party Transactions (D38

Related Party Transactions (Details 1) - USD ($)		12 Months Ended
		Jan. 31, 2017	Jan. 31, 2016
Related Party Transaction [Line Items]
Principal			$ 46,710
Note payable [Member]
Related Party Transaction [Line Items]
Less: unamortized discount	[1]
Note Payable, net of unamortized discount
Note payable one [Member]
Related Party Transaction [Line Items]
Principal	[2]
Interest Rate	[2]	5.00%
Conversion Rate	[2]	FMV
Maturity Date	[2]	On demand with 90 days written notice
Note payable two [Member]
Related Party Transaction [Line Items]
Principal	[1]
Interest Rate	[1]	6.00%
Conversion Rate	[1]	80% of FMV
Maturity Date	[1]	Notice of conversion on Jan 30, 2017.
[1]	On October 1, 2015 the Company issued its former President a convertible promissory note in the principal amount of $59,000 for unpaid compensation. The note bears interest at a rate of 6% per annum, matures on October 1, 2017, and contains a repayment provision which permits the holder to convert the debt into the Company's common stock at a rate of 80% of the fair market value of the common stock on the date of conversion. The conversion discount of 20% of FMV results in a beneficial conversion feature. As a result, the difference between the conversion rate and the market rate of $14,750 on the date of the transaction has been classified as a discount on the note. On January 30, 2017, the Company received a notice of conversion from the note holder, whereunder the note holder converted $63,790 including principal of $59,000 and accrued interest in the amount of $4,790 into 26,386 shares of the Company's common stock at $2.4176 per share. As of January 31, 2017, 26,386 shares were not yet issued and the Company recorded a liability for unissued shares on the balance sheets.
[2]	As of January 31, 2016, a company controlled by the Company's former Chairman of the Board was due a principal balance of $251,045 in respect to a demand convertible note payable. On December 16, 2016, the Company executed an agreement to fully extinguish all amounts payable consisting of $251,045 principal and $24,912 in accrued interest for a total of $275,957. As a result, the Company has no further indebtedness to this noteholder.

Related Party Transactions (D39

Related Party Transactions (Details 2)	12 Months Ended
	Jan. 31, 2017USD ($)
Related Party Transaction [Line Items]
Balance, January 31, 2016	$ 18,333
Add: Management fee	220,000
General and admin	18,000
Reimbursed expenses	82,476
Accrued loan interest	304
Deduct: cash payment	(171,765)
Balance, January 31, 2017	167,348
Mr. Jeffery Taylor [Member]
Related Party Transaction [Line Items]
Balance, January 31, 2016	9,583
Add: Management fee	115,000
Reimbursed expenses	35,412
Accrued loan interest	152
Deduct: cash payment	(77,807)
Balance, January 31, 2017	82,340
Mr. Don Lee Taylor [Member]
Related Party Transaction [Line Items]
Balance, January 31, 2016	8,750
Add: Management fee	105,000
Reimbursed expenses	47,064
Accrued loan interest	152
Deduct: cash payment	(85,958)
Balance, January 31, 2017	75,008
Ms. Jennifer Taylor [Member]
Related Party Transaction [Line Items]
Balance, January 31, 2016
General and admin	18,000
Reimbursed expenses
Accrued loan interest
Deduct: cash payment	(8,000)
Balance, January 31, 2017	$ 10,000

Related Party Transactions (D40

Related Party Transactions (Details Textual) - USD ($)	Jan. 13, 2017	Dec. 21, 2015	Oct. 01, 2015	Jan. 30, 2017	Feb. 17, 2016	Jan. 31, 2017	Jan. 31, 2016	Dec. 16, 2016
Related Party Transactions (Textual)
Due to related parties						$ 241,438	$ 316,088
Demand convertible note payable							46,710
Principal amount						59,000
Interest rate					1.00%
Debt conversion amount						(96,100)
Debt conversion, shares				26,386
Conversion price per share				$ 2.4176
Interest with respect to notes				$ 4,790		304
Maturity date					Aug. 17, 2016
Repayments to related party debt						$ 5,000
Unissued shares						26,386
Restricted stock issued, value							341,250
Chairman [Member]
Related Party Transactions (Textual)
Due to related parties								$ 251,045
Demand convertible note payable							$ 251,045
Interest with respect to notes								24,912
Related party accounts payable								$ 275,957
Mr. Jeffery Taylor [Member]
Related Party Transactions (Textual)
Annual gross salary		$ 115,000
Promissory notes issued					$ 17,500
Repayments to related party debt						$ 2,500
Restricted stock issued, shares	3,000,000
Restricted stock issued, value	$ 8,190,000
Restricted stock price per share	$ 2.73
Mr. Don Lee Taylor [Member]
Related Party Transactions (Textual)
Annual gross salary		$ 105,000
Promissory notes issued					$ 17,500
Repayments to related party debt						2,500
Restricted stock issued, shares	3,000,000
Restricted stock issued, value	$ 8,190,000
Restricted stock price per share	$ 2.73
Former President [Member]
Related Party Transactions (Textual)
Convertible promissory note for unpaid compensation			$ 59,000
Interest rate			6.00%
Debt conversion, description			The note bears interest at a rate of 6% per annum, matures on October 1, 2017, and contains a repayment provision which permits the holder to convert the debt into the Company's common stock at a rate of 80% of the fair market value of the common stock on the date of conversion. The conversion discount of 20% of FMV results in a beneficial conversion feature.
Debt conversion amount			$ 14,750	$ 63,790
Maturity date			Oct. 1, 2017
Ms. Jennifer Taylor [Member]
Related Party Transactions (Textual)
Repayments to related party debt						10,000
Consulting services amount payable						18,000
Amount paid for consulting services						$ 8,000

Common Stock (Details)

Common Stock (Details) - USD ($)

Jan. 13, 2017

Jan. 10, 2017

Jan. 04, 2017

Oct. 24, 2016

Aug. 05, 2016

May 09, 2016

Apr. 06, 2016

Jan. 11, 2016

Jan. 04, 2016

Jan. 17, 2017

Mar. 18, 2016

Feb. 29, 2016

Jan. 31, 2017

Jan. 31, 2016

Feb. 26, 2016

Common Stock (Textual)

Common stock, shares authorized

650,000,000

650,000,000

Common stock, par value

$ 0.0001

$ 0.00001

Treasury stock, value

$ 7,500

Treasury stock, shares

1,000,000

Common stock issued for services

$ 22,138,000

Restricted shares issued, value

$ 341,250

Common stock, Shares issued

4,000,000

500,000

Principal amount of convertible note

$ (96,100)

Common stock, shares issued

46,331,186

28,226,349

Common stock, shares outstanding

45,331,186

28,226,349

Preferred stock, shares authorized

50,000,000

50,000,000

Board of Directors [Member] | Series A Voting Preferred Stock [Member]

Common Stock (Textual)

Preferred stock, shares authorized

1,000

Series A voting preferred stock, description

The vote of each share of the Series A Voting Preferred Stock is equal to and counted as 10 times the votes of all of the shares of the Company's (i) common stock, and (ii) other voting preferred stock issued and outstanding on the date of each and every vote or consent of the shareholders of the Company regarding each and every matter submitted to the shareholders of the Company for approval. The Series A Voting Preferred Stock will not be convertible into Common Stock.

Common stock [Member]

Common Stock (Textual)

Treasury stock, value

$ 7,500

Treasury stock, shares

1,000,000

Common stock issued for services

$ 820

Common stock issued for services, shares

8,200,000

Restricted shares issued

1,250,000

Restricted shares issued, value

$ 125

Common stock, Shares issued

4,807,953

Unrelated third party [Member]

Common Stock (Textual)

Common stock, Shares issued

596,884

Principal amount of convertible note

$ 96,100

Conversion of stock, Description

Upon assignment, the conversion terms of the note were amended from $0.003 per share to a 40% discount to market based on the date immediately prior to the notice of conversion. As a result, the shares were issued in full settlement of the principal value of the assigned balance of the note at $0.161 per share.

Consulting Agreement [Member] | SDOI [Member]

Common Stock (Textual)

Common stock, Shares issued

982,953

1,250,000

1,375,000

1,200,000

Common stock price per share

$ 0.01

$ 0.01

$ 0.01

Consulting Agreement [Member] | SDOI [Member] | Minimum [Member]

Common Stock (Textual)

Common stock price per share

$ 0.1709

Consulting Agreement [Member] | SDOI [Member] | Maximum [Member]

Common Stock (Textual)

Common stock price per share

$ 0.47430

Asset Purchase Agreement [Member] | SDOI [Member]

Common Stock (Textual)

Common stock issued for services, shares

500,000

Common stock price per share

$ 0.007

Restricted Stock [Member] | Mike Hogue [Member]

Common Stock (Textual)

Common stock issued for services

$ 250,000

Common stock issued for services, shares

100,000

Restricted shares issued

100,000

Restricted shares issued, value

$ 273,000

Common stock price per share

$ 2.73

Restricted Stock [Member] | SDOI [Member]

Common Stock (Textual)

Restricted shares issued

4,000,000

Restricted shares issued, value

$ 11,040,000

Common stock price per share

$ 2.76

Restricted Stock [Member] | Mr Jeffery Taylor [Member]

Common Stock (Textual)

Restricted shares issued

3,000,000

Restricted shares issued, value

$ 8,190,000

Common stock price per share

$ 2.73

Restricted Stock [Member] | Mr Don Lee Taylor [Member]

Common Stock (Textual)

Restricted shares issued

3,000,000

Restricted shares issued, value

$ 8,190,000

Common stock price per share

$ 2.73

Restricted Stock [Member] | Third Party [Member]

Common Stock (Textual)

Restricted shares issued

1,000,000

Restricted shares issued, value

$ 2,730,000

Common stock price per share

$ 2.73

Restricted Stock [Member] | Third Party One [Member]

Common Stock (Textual)

Restricted shares issued

1,000,000

Restricted shares issued, value

$ 2,730,000

Common stock price per share

$ 2.73

Stock Options (Details)

Stock Options (Details)	12 Months Ended
	Jan. 31, 2017$ / sharesshares
Stock Options [Abstract]
Number of Shares, Outstanding at January 31, 2016 | shares	6,500,000
Numberof Shares, Issued | shares
Numberof Shares, Exercised | shares
Number of Shares, Expired / Cancelled | shares	(6,500,000)
Number of Shares, Outstanding at January 31, 2017 | shares
Weighted Average Exercise Price, Outstanding at January 31, 2016 | $ / shares	$ 0.20
Weighted Average Exercise Price, Issued | $ / shares
Weighted Average Exercise Price, Exercised | $ / shares
Weighted Average Exercise Price, Expired / Cancelled | $ / shares	0.20
Weighted Average Exercise Price, Outstanding at January 31, 2017 | $ / shares

Stock Options (Details Textual)

Stock Options (Details Textual) - USD ($)	12 Months Ended
	Jan. 31, 2017	Jan. 31, 2016
Stock Options (Textual)
Underlying option agreements, description	In accordance with the terms of the underlying option agreements, upon the termination of services to the Company by the consultant and the officer holding the options, all outstanding stock options expired unexercised 90 days thereafter.
2012 Employee Stock Option Plan [Member]
Stock Options (Textual)
Options granted to purchase of common stock		6,500,000
Deferred compensation		$ 2,665,000

Commitments (Details)

Commitments (Details) - USD ($)	Jan. 10, 2017	Mar. 22, 2016
Commitments [Abstract]
Lease term		2 years
Rental commitments, Description		Monthly base rent for the period April 1, 2016 to March 31, 2017 is $526.50 per month and increases to $552.83 per month for the subsequent year ending March 31, 2018.
Monthly base rent		$ 526.50
Operating costs of lease		258.06
Security deposit		$ 817
Purchase of common stock stock	10,000,000
Equity ownership percentage	83.00%
Addition equity method investment ownership addition percentage	9.99%

Income Taxes (Details)

Income Taxes (Details) - USD ($)	12 Months Ended
	Jan. 31, 2017	Jan. 31, 2016
Income Taxes [Abstract]
Income (loss) before taxes	$ (33,628,178)	$ (909,716)
Statutory rate	34.00%	34.00%
Computed expected tax payable (recovery)	$ (11,433,580)	$ (309,500)
Non-deductible expenses	10,493,975	300
Change in valuation allowance	939,605	309,200
Reported income taxes

Income Taxes (Details 1)

Income Taxes (Details 1) - USD ($)	Jan. 31, 2017	Jan. 31, 2016
Deferred tax assets:
Net operating loss carry forward	$ 14,735,280	$ 3,301,700
Non-deductible expenses	10,495,875	1,900
Less valuation allowance	(4,239,405)	(3,299,800)
Net deferred tax asset

Subsequent Events (Details)

Subsequent Events (Details) - Subsequent Event [Member] - USD ($)	Mar. 15, 2017	Mar. 03, 2017	Feb. 16, 2017	Feb. 14, 2017
Subsequent Events (Textual)
Conversion shares of common stock			26,386
Accrued interest			$ 59,000
Amount from third party	$ 175,000	$ 40,000		$ 150,000
Note bears interest rate	6.00%	6.00%		6.00%
Note issuance date	1 year	1 year		1 year