Angie's List 10-Q 24 Jul 14 2014 Q2 Quarterly report Financial data

Document_And_Entity_Informatio

Document And Entity Information	6 Months Ended
	Jun. 30, 2014	Jul. 21, 2014
Document and Entity Information [Abstract]	'	'
Entity Registrant Name	'Angie's List, Inc.	'
Entity Central Index Key	'0001491778	'
Current Fiscal Year End Date	'--12-31	'
Entity Filer Category	'Large Accelerated Filer	'
Document Type	'10-Q	'
Document Period End Date	30-Jun-14	'
Document Fiscal Year Focus	'2014	'
Document Fiscal Period Focus	'Q2	'
Amendment Flag	'false	'
Entity Common Stock, Shares Outstanding	'	58,516,677
Entity Well-known Seasoned Issuer	'No	'
Entity Voluntary Filers	'No	'
Entity Current Reporting Status	'Yes	'

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Jun. 30, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Assets	'	'
Cash and cash equivalents	$35,866	$34,803
Restricted cash	50	50
Short-term investments	21,188	21,055
Accounts receivable, net of allowance for doubtful accounts of $1,609 and $1,107 at June 30, 2014 and December 31, 2013, respectively	13,110	12,385
Prepaid expenses and other current assets	18,342	13,651
Total current assets	88,556	81,944
Property, equipment and software, net	34,789	18,657
Goodwill	1,145	1,145
Amortizable intangible assets, net	3,372	3,500
Other assets, noncurrent	518	397
Total assets	128,380	105,643
Liabilities and stockholders’ deficit	'	'
Accounts payable	20,858	6,838
Accrued liabilities	40,716	21,770
Current portion of obligations under leases	196	0
Total current liabilities	143,476	103,616
Long-term debt, including accrued interest	14,943	14,918
Obligations under leases	407	0
Other Liabilities, Noncurrent	710	'
Other liabilities, noncurrent	'	169
Total liabilities	164,980	124,133
Commitments and contingencies (Note 9)	'	'
Stockholders’ deficit:	'	'
Preferred stock, $0.001 par value: 10,000,000 shares authorized, no shares issued or outstanding at June 30, 2014 and December 31, 2013	0	0
Common stock, $0.001 par value: 300,000,000 shares authorized, 67,075,389 and 67,014,757 shares issued and 58,516,677 and 58,456,045 shares outstanding at June 30, 2014 and December 31, 2013, respectively	67	67
Additional paid-in-capital	261,534	257,505
Treasury stock, at cost: 8,558,712 shares of common stock at June 30, 2014 and December 31, 2013	-23,719	-23,719
Accumulated deficit	-274,482	-252,343
Total stockholders’ deficit	-36,600	-18,490
Total liabilities and stockholders’ deficit	128,380	105,643
Deferred membership revenue [Member]	'	'
Liabilities and stockholders’ deficit	'	'
Deferred revenue, current	36,314	35,560
Deferred revenue, noncurrent	4,949	4,909
Deferred advertising revenue [Member]	'	'
Liabilities and stockholders’ deficit	'	'
Deferred revenue, current	45,392	39,448
Deferred revenue, noncurrent	$495	$521

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parentheticals) (USD $)	Jun. 30, 2014	Dec. 31, 2013
In Thousands, except Share data, unless otherwise specified
Statement of Financial Position [Abstract]	'	'
Allowance for doubtful accounts	$1,609	$1,107
Preferred stock, par value (in Dollars per share)	$0.00	$0.00
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, par value (in Dollars per share)	$0.00	$0.00
Common stock, shares authorized	300,000,000	300,000,000
Common stock, shares issued	67,075,389	67,014,757
Common stock, shares outstanding	58,516,677	58,456,045
Treasury stock, at cost, shares of common stock	8,558,712	8,558,712

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	3 Months Ended		6 Months Ended
In Thousands, except Share data, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Revenue	'	'	'	'
Membership	$18,516	$15,911	$36,816	$30,548
Service provider	60,380	43,304	114,737	80,838
Total revenue	78,896	59,215	151,553	111,386
Operating expenses	'	'	'	'
Operations and support	13,746	10,104	25,294	18,402
Selling	30,278	21,977	56,400	41,622
Marketing	35,920	27,959	59,401	47,681
Product and technology	8,090	6,904	15,547	12,499
General and administrative	9,085	6,126	16,441	12,506
Operating loss	-18,223	-13,855	-21,530	-21,324
Interest expense, net	118	464	579	927
Loss before income taxes	-18,341	-14,319	-22,109	-22,251
Income tax expense	15	15	30	30
Net loss	($18,356)	($14,334)	($22,139)	($22,281)
Net loss per common share—basic and diluted (in Dollars per share)	($0.31)	($0.25)	($0.38)	($0.38)
Weighted average number of common shares outstanding—basic and diluted (in Shares)	58,515,490	58,149,722	58,503,427	58,049,827

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	6 Months Ended
In Thousands, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013
Operating activities	'	'
Net loss	($22,139)	($22,281)
Adjustments to reconcile net loss to net cash provided by operating activities:	'	'
Depreciation and amortization	2,568	1,824
Amortization of debt discount, deferred financing fees and bond premium	215	302
Non-cash compensation expense	3,528	1,990
Changes in certain assets:	'	'
Accounts receivable	-725	-2,782
Prepaid expenses and other current assets	-4,691	2,448
Changes in certain liabilities:	'	'
Accounts payable	12,185	3,017
Accrued liabilities	19,866	14,218
Net cash provided by operating activities	17,519	14,213
Investing activities	'	'
Payments to Acquire Investments	-11,524	-17,535
Sale of investments	11,080	7,435
Property, equipment and software	-7,531	-3,575
Capitalized website and software development costs	-8,220	0
Intangible assets	-745	-441
Net cash used in investing activities	-16,940	-14,116
Financing activities	'	'
Proceeds from exercise of stock options	501	3,109
Repayments of Long-term Capital Lease Obligations	-17	0
Net cash provided by financing activities	484	3,109
Net increase in cash and cash equivalents	1,063	3,206
Cash and cash equivalents, beginning of period	34,803	42,638
Cash and cash equivalents, end of period	35,866	45,844
Supplemental cash flow disclosures	'	'
Capital expenditures incurred but not yet paid	2,669	0
Deferred advertising revenue [Member]	'	'
Changes in certain liabilities:	'	'
Deferred revenue	5,918	9,292
Deferred membership revenue [Member]	'	'
Changes in certain liabilities:	'	'
Deferred revenue	$794	$6,185

Summary_of_Significant_Account

Summary of Significant Accounting Policies	6 Months Ended
	Jun. 30, 2014
Accounting Policies [Abstract]	'
Summary of Significant Accounting Policies	'
	Summary of Significant Accounting Policies
	Nature of Operations
	Angie’s List, Inc. (collectively with its wholly owned subsidiaries, the “Company”) operates a consumer-driven service for its members to research, hire, rate and review local professionals for critical needs, such as home, health care and automotive services. Ratings and reviews, which are available only to the Company’s members, help its members to find the best provider for their local service needs. Membership subscriptions are sold on a monthly, annual and multi-year basis. The consumer rating network “Angie’s List” is maintained and updated based on member feedback. The Company also sells advertising in its monthly publication, on its website and through its call center to service providers that meet certain rating criteria. In addition, the Company's e-commerce offerings provide its members the opportunity to purchase services directly through the Company from service providers that are rated on its website. The Company’s services are provided in metropolitan areas located across the continental United States.
	The accompanying unaudited Consolidated Financial Statements were prepared in conformity with U.S. generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X of the Securities Exchange Act of 1934. Accordingly, they do not include all of the information and footnotes necessary for fair presentation of financial position, results of operations and cash flows in conformity with U.S. generally accepted accounting principles. Operating results from interim periods are not necessarily indicative of results that may be expected for the fiscal year as a whole. The Company is subject to seasonal patterns that generally affect its business. The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates, but management does not believe such differences will materially affect Angie’s List, Inc.’s financial position or results of operations. The Consolidated Financial Statements reflect all adjustments considered, in the opinion of management, necessary to fairly present the results for the periods. Such adjustments are of a normal recurring nature.
	For further information, including the Company’s significant accounting policies, refer to the audited Consolidated Financial Statements and the notes thereto for the year ended December 31, 2013. As used herein, the terms “Angie’s List”, “Company”, “we”, “our” and “us” mean Angie’s List, Inc. and its consolidated subsidiaries.
	Operating segments are defined as components of an enterprise engaging in business activities for which discrete financial information is available and regularly reviewed by the chief operating decision maker in deciding how to allocate resources and in assessing performance. The Company manages its business on the basis of one operating segment.
	Principles of Consolidation
	The consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All significant intercompany accounts and transactions are eliminated in consolidation.
	Revenue Recognition and Deferred Revenue
	The Company recognizes revenue when all of the following conditions are met: there is persuasive evidence of an arrangement, the service has been provided to the customer, the collection of the fees is reasonably assured, and the amount of fees to be paid by the customer is fixed or determinable.
	Membership Revenue
	Revenue from the sale of membership subscriptions is recognized ratably over the term of the associated subscription. At the time a member joins, the Company may receive a one-time nonrefundable enrollment fee. Enrollment fees are deferred and recognized on a straight-line basis over an estimated average membership life of 80 months for annual or multi-year members and 13 months for monthly members, which is based on historical membership experience. The Company reviews the estimated average membership life on an annual basis, or more frequently if circumstances change. Changes in member behavior, performance, competition and economic conditions may cause attrition levels to change, which could impact the estimated average membership life.
	Service Provider Revenue
	Revenue from the sale of advertising in the Company’s publication is recognized in the month in which the Company’s monthly publication is published and distributed. Revenue from the sale of website and call center advertising is recognized ratably over the time period the advertisements run. Revenue from e-commerce vouchers is recognized on a net basis when the voucher is delivered to the purchaser. While the Company is not the merchant of record with respect to its customers for these transactions, it does offer customers refunds in certain circumstances. Revenue from e-commerce transactions is recorded net of a reserve for estimated refunds. The Company's e-commerce revenue was $7,784 and $4,957 for the three months ended June 30, 2014 and 2013, respectively, and $14,042 and $9,618 for the six months ended June 30, 2014 and 2013, respectively.
	Deferred Revenue
	Deferred revenue includes the unamortized portion of revenue associated with membership and advertising fees for which the Company received payment in advance of services or advertising to be provided.
	Contractual Obligations
	During the current year, the Company executed a new capital lease obligation for technology hardware and software with payments due through 2017 and entered into long-term operating lease agreements with payments due through 2020 for the purpose of office space expansion. Total combined future minimum payment obligations on these new leases amounts to approximately $11,408 through 2020, with approximately $714 of that amount due over the remainder of 2014.
	Recent Accounting Pronouncements
	In May 2014, the FASB issued Accounting Standards Update No. 2014-09: Revenue from Contracts with Customers (Topic 606) ("ASU 2014-09"). The standard outlines a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers and supersedes most current revenue recognition guidance, including industry-specific guidance. The core principle of the revenue model is that "an entity recognizes revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services." The standard also requires significantly expanded disclosures about revenue recognition. ASU 2014-09 will be effective for the Company in fiscal year 2017. The Company is currently evaluating the future impact of this standard to the consolidated financial statements.
	Reclassification of Prior Year Presentation
	Certain prior year amounts were reclassified for consistency with the current period presentation. These reclassifications did not materially impact reported results of operation.

Net_Loss_Per_Common_Share

Net Loss Per Common Share	6 Months Ended
	Jun. 30, 2014
Earnings Per Share [Abstract]	'
Net Loss Per Common Share	'
	Net Loss Per Common Share
	Basic and diluted net loss per common share is computed by dividing consolidated net loss by the weighted average number of common shares outstanding for the period. Basic and diluted net loss per common share was $(0.31) and $(0.25) for the three months ended June 30, 2014 and 2013, respectively, and $(0.38) and $(0.38) for the six months ended June 30, 2014 and 2013, respectively.
	The following potentially dilutive equity securities are not included in the diluted net loss per common share calculation as they would have an antidilutive effect:
		June 30, 2014	June 30, 2013
	Stock options	5,126,178	3,201,211

Fair_Value_Measurements

Fair Value Measurements	6 Months Ended
	Jun. 30, 2014
Fair Value Disclosures [Abstract]	'
Fair Value Measurements	'
	Fair Value Measurements
	Whenever possible, quoted prices in active markets are used to determine the fair value of our financial instruments. Our financial instruments are not held for trading or other speculative purposes. The estimated fair value of financial instruments was determined by using available market information and appropriate valuation methodologies. However, considerable judgment is required in interpreting market data to develop the estimates of fair value. Accordingly, the estimates presented herein are not necessarily indicative of the amounts that we could realize in a current market exchange. The use of different market assumptions and/or estimation methodologies may have a material effect on the estimated fair value amounts.
	Fair Value Hierarchy
	Fair value is based on the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. ASC 820, Fair Value Measurement Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. Generally Accepted Accounting Principles and International Financial Reporting Standards, defined and established a framework for measuring fair value and expanded disclosures about fair value measurements for financial assets and liabilities that are adjusted to fair value on a recurring basis and/or financial assets and liabilities that are measured at fair value on a non-recurring basis that were adjusted to fair value during the period. In accordance with ASC 820, we categorized our financial assets and liabilities that are adjusted to fair value based on the priority of the inputs to the valuation technique, following the three-level fair value hierarchy prescribed by ASC 820, as follows:
	Level 1: Quoted prices (unadjusted) in active markets that are accessible at the measurement date for assets or liabilities.
	Level 2: Observable prices that are based on inputs not quoted on active markets but corroborated by market data.
	Level 3: Unobservable inputs that are used when little or no market data is available.
	Valuation Techniques
	The Company’s cash equivalents are classified within Level 1 of the fair value hierarchy on the basis of valuations using quoted market prices. As many fixed income securities do not trade daily, fair values are often derived using recent trades of securities with similar features and characteristics. When recent trades are not available, pricing models are used to determine these prices. These models calculate fair values by discounting future cash flows at estimated market interest rates. Such market rates are derived by calculating the appropriate spreads over comparable U.S. Treasury securities, based on the credit quality, industry and structure of the asset. Typical inputs and assumptions to pricing models include, but are not limited to, a combination of benchmark yields, reported trades, issuer spreads, liquidity, benchmark securities, bids, offers, reference data, and industry and economic events. The Company’s fixed income corporate bond investments and certificates of deposit with fixed maturities are valued using recent trades or pricing models and are therefore classified within Level 2 of the fair value hierarchy.
	Recurring Fair Value Measurements
	There were no movements between fair value measurement levels of the Company’s cash equivalents and investments during 2014, and there were no material unrealized gains or losses as of June 30, 2014 or December 31, 2013.
	The following tables summarize the financial instruments of the Company at fair value based on the fair value hierarchy for each class of instrument as of June 30, 2014 and December 31, 2013:
				Fair Value Measurement at June 30, 2014 Using
		Carrying Value at June 30, 2014		Quoted Prices in		Significant		Significant
				Active Markets		Other		Unobservable
				for Identical		Observable		Inputs
				Assets		Inputs		(Level 3)
				(Level 1)		(Level 2)
	Cash equivalents:
	Money market funds	$	322	$	322	$	—	$	—
	Investments:
	Certificates of deposit	17,395		—		17,369		—
	Corporate bonds	4,033		—		4,033		—
	Total assets	$	21,750	$	322	$	21,402	$	—
				Fair Value Measurement at December 31, 2013 Using
		Carrying Value at December 31, 2013		Quoted Prices in		Significant		Significant
				Active Markets		Other		Unobservable
				for Identical		Observable		Inputs
				Assets		Inputs		(Level 3)
				(Level 1)		(Level 2)
	Cash equivalents:
	Money market funds	$	655	$	655	$	—	$	—
	Investments:
	Certificates of deposit	13,750		—		13,734		—
	Corporate bonds	7,305		—		7,303		—
	Total assets	$	21,710	$	655	$	21,037	$	—
	The carrying amount of the term loan approximates its fair value, using Level 2 inputs, as this borrowing bears interest at a variable (market) rate at June 30, 2014 and December 31, 2013.
	Non-Recurring Fair Value Measurements
	The Company has certain assets that are measured at fair value on a non-recurring basis under circumstances and events, including those described in Note 6, Goodwill and Amortizable Intangible Assets, that are adjusted to fair value only when the carrying values are more than the fair values. The categorization of the framework used to price the assets is considered a Level 3 measurement due to the subjective nature of the unobservable inputs used to determine the fair value.
	Assets and liabilities acquired in business combinations are recorded at their fair value as of the date of acquisition. Refer to Note 6 for the fair values of assets acquired and liabilities assumed in connection with the prior year acquisition of substantially all the assets of SmartHabitat (“BrightNest”).
	The carrying amounts of accounts receivable and accounts payable reported in the consolidated balance sheets approximate fair value.

Prepaid_and_Other_Current_Asse

Prepaid and Other Current Assets	6 Months Ended
	Jun. 30, 2014
Other Assets [Abstract]	'
Prepaid and Other Current Assets	'
	Prepaid and Other Current Assets
	Prepaid expenses and other current assets were comprised of the following:
		June 30,		December 31,
		2014		2013
	Prepaid and deferred commissions	$	11,000	$	9,395
	Other prepaid expenses and current assets	7,342		4,256
	Total prepaid expenses and other current assets	$	18,342	$	13,651

Property_Equipment_and_Softwar

Property, Equipment and Software	6 Months Ended
	Jun. 30, 2014
Property, Plant and Equipment [Abstract]	'
Property, Equipment and Software	'
	Property, Equipment and Software
	Property, equipment and software was comprised of the following:
		June 30,			December 31,
		2014			2013
	Furniture and equipment	$	11,421		$	7,965
	Land	1,592			1,464
	Buildings and improvements	11,719			8,711
	Software	4,369			2,629
	Capitalized website and software development costs	12,815			3,320
		41,916			24,089
	Less accumulated depreciation	(7,127		)	(5,432		)
		$	34,789		$	18,657

Goodwill_and_Amortizable_Intan

Goodwill and Amortizable Intangible Assets	6 Months Ended
	Jun. 30, 2014
Goodwill and Intangible Assets Disclosure [Abstract]	'
Goodwill and Amortizable Intangible Assets	'
	Goodwill and Amortizable Intangible Assets
	The Company has goodwill as well as certain amortizable intangible assets consisting of data acquisition costs, a member list, content, core technology and other intangible assets related to the purchase of a website domain name. The goodwill and amortizable intangible asset balances reflect the goodwill, member list, content and core technology acquired during the August 2, 2013 acquisition of substantially all the assets of BrightNest for a purchase price of $2,650, inclusive of $1,920 in acquired intangible assets and goodwill of $730. The purchase price consisted of $2,150 in cash paid at closing and an additional $500 that is payable on the one-year anniversary of the closing, subject to certain performance criteria of BrightNest employees hired by the Company on the acquisition date. Revenues and expenses related to BrightNest, which are not material, are included in the consolidated results of operations from the date of acquisition.
	Amortization on the intangible assets is computed using the straight-line method over the estimated lives of the assets. Amortizable intangible assets at June 30, 2014 and December 31, 2013 are as follows:
		Cost		Accumulated Amortization		Net		Amortization Period (in years)
	June 30, 2014
	Member list	$	1,670	$	255	$	1,415	6
	Content	140		43		$	97	3
	Core technology	110		34		$	76	3
	Data acquisition costs	3,907		2,390		$	1,517	3
	Other intangible assets	300		33		$	267	3
		$	6,127	$	2,755	$	3,372
		Cost		Accumulated Amortization		Net		Amortization Period (in years)
	December 31, 2013
	Member list	$	1,670	$	122	$	1,548	6
	Content	140		12		$	128	3
	Core technology	110		16		$	94	3
	Data acquisition costs	3,296		1,566		$	1,730	3
		$	5,216	$	1,716	$	3,500
	The Company’s recorded goodwill balance at June 30, 2014 and December 31, 2013 was $1,145.

Accrued_Liabilities

Accrued Liabilities	6 Months Ended
	Jun. 30, 2014
Accrued Liabilities [Abstract]	'
Accrued Liabilities	'
	Accrued Liabilities
	Accrued liabilities were comprised of the following:
		June 30,		December 31,
		2014		2013
	Accrued sales commissions	$	2,577	$	2,570
	Sales and use tax	3,578		3,158
	Accrued compensation	5,932		5,229
	Uninvoiced accounts payable	17,972		2,977
	Legal accrual	4,000		4,000
	Other accrued liabilities	6,657		3,836
	Total accrued liabilities	$	40,716	$	21,770

Debt_and_Credit_Arrangements

Debt and Credit Arrangements	6 Months Ended
	Jun. 30, 2014
Debt Disclosure [Abstract]	'
Debt and Credit Arrangements	'
	Debt and Credit Arrangements
	On August 31, 2011, the Company entered into a loan and security agreement that provided for a $15,000 term loan and a $15,000 revolving credit facility. The term loan bears interest at a per annum rate equal to the greater of (i) the current cash interest rate of LIBOR plus 10% or (ii) 10.5%, and requires monthly interest-only payments until maturity in August 2015. The revolving credit facility requires monthly interest-only payments on advances, which bear interest at a per annum rate equal to LIBOR plus 5%. In addition, when less than 50% of the revolving credit facility is drawn, the Company is required to pay a non-usage charge of 0.50% per annum of the average unused portion of the credit facility. The term loan provides for penalties for early prepayment. The term loan and revolving credit facility provide for additional interest upon an event of default and are secured by substantially all of the Company’s assets. As of June 30, 2014 and December 31, 2013, the Company had $14,943 and $14,918, respectively, in outstanding borrowings under the term loan and available credit of $15,000 under the revolving credit facility.
	The loan and security agreement contains various restrictive covenants, including restrictions on the Company’s ability to dispose of assets, make acquisitions or investments, incur debt or liens, make distributions to stockholders or enter into certain types of related party transactions. The Company is also required to comply with certain financial covenants, including a minimum asset coverage ratio, and non-financial covenants. Upon an event of default, which includes a material adverse change, the lenders may accelerate amounts outstanding, terminate the agreement and foreclose on all collateral. The Company was in compliance with all financial and non-financial covenants at June 30, 2014 and December 31, 2013.

Commitments_and_Contingencies

Commitments and Contingencies	6 Months Ended
	Jun. 30, 2014
Commitments and Contingencies Disclosure [Abstract]	'
Commitments and Contingencies	'
	Commitments and Contingencies
	Legal Matters
	From time to time, the Company has or may become party to litigation incident to the ordinary course of business. The Company assesses the likelihood of any adverse judgments or outcomes with respect to these matters and determines loss contingency assessments on a gross basis after assessing the probability of incurrence of a loss and whether a loss is reasonably estimable. In addition, the Company considers other relevant factors that could impact its ability to reasonably estimate a loss. A determination of the amount of reserves required, if any, for these contingencies is made after analyzing each matter. The Company’s reserves may change in the future due to new developments or changes in strategy in handling these matters. Although the results of litigation and claims cannot be predicted with certainty, the Company currently believes that the final outcome of these matters listed below will not have a material adverse effect on its business, consolidated financial position, results of operations, or cash flows. Regardless of the outcome, litigation can adversely impact the Company due to defense and settlement costs, diversion of management resources, and other factors.
	Fritzinger v. Angie’s List, Inc. On August 14, 2012, a lawsuit seeking class action status was filed against the Company in the U.S. District Court for the Southern District of Indiana (the “Court”). The lawsuit alleges claims of breach of contract and unjust enrichment, alleging that the Company automatically renews membership fees at a higher rate than customers are led to believe, breaching their membership agreements. On April 17, 2014, the Court issued its Order granting Preliminary Approval of the Parties' Proposed Settlement and set a final approval hearing date for September 17, 2014. The Company recorded a $4,000 legal accrual related to the settlement at December 31, 2013, and for the period ended June 30, 2014, the Company believes this amount represents the best estimate of the Company’s ultimate liability with respect to this litigation. Any difference between the amount recorded and the actual final court-approved settlement is not expected to have a material impact on our financial condition or results of operations.
	Putative Securities Class Action Litigation. On December 23, 2013, the first of two putative securities class action complaints was filed in the United States District Court for the Southern District of Indiana, naming the Company and various of its current and former directors and officers as defendants. The first complaint is styled as Baron v. Angie’s List, Inc. et al., 1:13-cv-2032. On January 9, 2014, the second putative securities class action was filed in the United States District Court for the Southern District of Indiana. The second complaint is styled as Bartolone v. Angie’s List, Inc., et al. Both complaints allege that the defendants violated Section 10(b) of the Securities Exchange Act of 1934 (the “Exchange Act”) by making material misstatements in and omitting material information from the Company’s public disclosures concerning the Company’s business prospects. The complaints further allege that the defendants violated Section 20(a) of the Exchange Act by virtue of the officer defendants’ positions as control persons. The complaints request unspecified damages, interest, and costs, as well as ancillary relief. On June 16, 2014, the Court consolidated the two cases and appointed United Food & Commercial Workers Local 464A Pension Fund as lead plaintiff (“Local 464A”). Local 464A has until August 15, 2014 to file a consolidated amended complaint.
	Korda v. Oesterle, et al. On January 3, 2014, a derivative complaint was filed in the United States District Court for the Southern District of Indiana, naming the Company’s Board of Directors and various current and former officers as individual defendants. The Company is named as a nominal defendant. The complaint is styled as Korda v. Oesterle, et al., 1:14-cv-00004. The complaint asserts that the individual defendants breached their fiduciary duty based on their knowledge that the Company’s public statements during 2013 concerning the Company’s business prospects were allegedly misleading. The complaint also alleges that certain defendants breached their fiduciary duty by selling shares of Angie’s List common stock between December 2012 and December 2013. The plaintiff asks for unspecified amounts in damages, interest, and costs, as well as ancillary relief. The parties have agreed to a stay of the action pending a ruling on a motion to dismiss Local 464A’s consolidated amended complaint in the Putative Securities Class Action Litigation described above.

Accounting_Policies_by_Policy_

Accounting Policies, by Policy (Policies)	6 Months Ended
	Jun. 30, 2014
Accounting Policies [Abstract]	'
Nature of Operations and Reorganization	'
	Angie’s List, Inc. (collectively with its wholly owned subsidiaries, the “Company”) operates a consumer-driven service for its members to research, hire, rate and review local professionals for critical needs, such as home, health care and automotive services. Ratings and reviews, which are available only to the Company’s members, help its members to find the best provider for their local service needs. Membership subscriptions are sold on a monthly, annual and multi-year basis. The consumer rating network “Angie’s List” is maintained and updated based on member feedback. The Company also sells advertising in its monthly publication, on its website and through its call center to service providers that meet certain rating criteria. In addition, the Company's e-commerce offerings provide its members the opportunity to purchase services directly through the Company from service providers that are rated on its website. The Company’s services are provided in metropolitan areas located across the continental United States.
	The accompanying unaudited Consolidated Financial Statements were prepared in conformity with U.S. generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X of the Securities Exchange Act of 1934. Accordingly, they do not include all of the information and footnotes necessary for fair presentation of financial position, results of operations and cash flows in conformity with U.S. generally accepted accounting principles. Operating results from interim periods are not necessarily indicative of results that may be expected for the fiscal year as a whole. The Company is subject to seasonal patterns that generally affect its business. The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates, but management does not believe such differences will materially affect Angie’s List, Inc.’s financial position or results of operations. The Consolidated Financial Statements reflect all adjustments considered, in the opinion of management, necessary to fairly present the results for the periods. Such adjustments are of a normal recurring nature.
	For further information, including the Company’s significant accounting policies, refer to the audited Consolidated Financial Statements and the notes thereto for the year ended December 31, 2013. As used herein, the terms “Angie’s List”, “Company”, “we”, “our” and “us” mean Angie’s List, Inc. and its consolidated subsidiaries.
	Operating segments are defined as components of an enterprise engaging in business activities for which discrete financial information is available and regularly reviewed by the chief operating decision maker in deciding how to allocate resources and in assessing performance. The Company manages its business on the basis of one operating segment.
Principles of Consolidation	'
	The consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All significant intercompany accounts and transactions are eliminated in consolidation.
Revenue Recognition	'
	The Company recognizes revenue when all of the following conditions are met: there is persuasive evidence of an arrangement, the service has been provided to the customer, the collection of the fees is reasonably assured, and the amount of fees to be paid by the customer is fixed or determinable.
	Membership Revenue
	Revenue from the sale of membership subscriptions is recognized ratably over the term of the associated subscription. At the time a member joins, the Company may receive a one-time nonrefundable enrollment fee. Enrollment fees are deferred and recognized on a straight-line basis over an estimated average membership life of 80 months for annual or multi-year members and 13 months for monthly members, which is based on historical membership experience. The Company reviews the estimated average membership life on an annual basis, or more frequently if circumstances change. Changes in member behavior, performance, competition and economic conditions may cause attrition levels to change, which could impact the estimated average membership life.
Service Provider Revenue	'
	Revenue from the sale of advertising in the Company’s publication is recognized in the month in which the Company’s monthly publication is published and distributed. Revenue from the sale of website and call center advertising is recognized ratably over the time period the advertisements run. Revenue from e-commerce vouchers is recognized on a net basis when the voucher is delivered to the purchaser. While the Company is not the merchant of record with respect to its customers for these transactions, it does offer customers refunds in certain circumstances. Revenue from e-commerce transactions is recorded net of a reserve for estimated refunds. The Company's e-commerce revenue was $7,784 and $4,957 for the three months ended June 30, 2014 and 2013, respectively, and $14,042 and $9,618 for the six months ended June 30, 2014 and 2013, respectively.
Deferred Revenue	'
	Deferred revenue includes the unamortized portion of revenue associated with membership and advertising fees for which the Company received payment in advance of services or advertising to be provided.
Recent Accounting Pronouncements	'
	In May 2014, the FASB issued Accounting Standards Update No. 2014-09: Revenue from Contracts with Customers (Topic 606) ("ASU 2014-09"). The standard outlines a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers and supersedes most current revenue recognition guidance, including industry-specific guidance. The core principle of the revenue model is that "an entity recognizes revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services." The standard also requires significantly expanded disclosures about revenue recognition. ASU 2014-09 will be effective for the Company in fiscal year 2017. The Company is currently evaluating the future impact of this standard to the consolidated financial statements.
Reclassification of Prior Year Presentation	'
	Certain prior year amounts were reclassified for consistency with the current period presentation. These reclassifications did not materially impact reported results of operation.

Net_Loss_Per_Common_Share_Tabl

Net Loss Per Common Share (Tables)	6 Months Ended
	Jun. 30, 2014
Earnings Per Share [Abstract]	'
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share	'
	The following potentially dilutive equity securities are not included in the diluted net loss per common share calculation as they would have an antidilutive effect:
		June 30, 2014	June 30, 2013
	Stock options	5,126,178	3,201,211

Fair_Value_Measurements_Tables

Fair Value Measurements (Tables)	6 Months Ended
	Jun. 30, 2014
Fair Value Disclosures [Abstract]	'
Fair Value, Assets Measured on Recurring Basis	'
	The following tables summarize the financial instruments of the Company at fair value based on the fair value hierarchy for each class of instrument as of June 30, 2014 and December 31, 2013:
				Fair Value Measurement at June 30, 2014 Using
		Carrying Value at June 30, 2014		Quoted Prices in		Significant		Significant
				Active Markets		Other		Unobservable
				for Identical		Observable		Inputs
				Assets		Inputs		(Level 3)
				(Level 1)		(Level 2)
	Cash equivalents:
	Money market funds	$	322	$	322	$	—	$	—
	Investments:
	Certificates of deposit	17,395		—		17,369		—
	Corporate bonds	4,033		—		4,033		—
	Total assets	$	21,750	$	322	$	21,402	$	—
				Fair Value Measurement at December 31, 2013 Using
		Carrying Value at December 31, 2013		Quoted Prices in		Significant		Significant
				Active Markets		Other		Unobservable
				for Identical		Observable		Inputs
				Assets		Inputs		(Level 3)
				(Level 1)		(Level 2)
	Cash equivalents:
	Money market funds	$	655	$	655	$	—	$	—
	Investments:
	Certificates of deposit	13,750		—		13,734		—
	Corporate bonds	7,305		—		7,303		—
	Total assets	$	21,710	$	655	$	21,037	$	—

Prepaid_and_Other_Current_Asse1

Prepaid and Other Current Assets (Tables)	6 Months Ended
	Jun. 30, 2014
Other Assets [Abstract]	'
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure	'
	Prepaid expenses and other current assets were comprised of the following:
		June 30,		December 31,
		2014		2013
	Prepaid and deferred commissions	$	11,000	$	9,395
	Other prepaid expenses and current assets	7,342		4,256
	Total prepaid expenses and other current assets	$	18,342	$	13,651

Property_Equipment_and_Softwar1

Property, Equipment and Software (Tables)	6 Months Ended
	Jun. 30, 2014
Property, Plant and Equipment [Abstract]	'
Property, Equipment and Software	'
	Property, equipment and software was comprised of the following:
		June 30,			December 31,
		2014			2013
	Furniture and equipment	$	11,421		$	7,965
	Land	1,592			1,464
	Buildings and improvements	11,719			8,711
	Software	4,369			2,629
	Capitalized website and software development costs	12,815			3,320
		41,916			24,089
	Less accumulated depreciation	(7,127		)	(5,432		)
		$	34,789		$	18,657

Goodwill_and_Amortizable_Intan1

Goodwill and Amortizable Intangible Assets (Tables)	6 Months Ended
	Jun. 30, 2014
Goodwill and Intangible Assets Disclosure [Abstract]	'
Schedule of Intangible Assets and Goodwill	'
	Amortization on the intangible assets is computed using the straight-line method over the estimated lives of the assets. Amortizable intangible assets at June 30, 2014 and December 31, 2013 are as follows:
		Cost		Accumulated Amortization		Net		Amortization Period (in years)
	June 30, 2014
	Member list	$	1,670	$	255	$	1,415	6
	Content	140		43		$	97	3
	Core technology	110		34		$	76	3
	Data acquisition costs	3,907		2,390		$	1,517	3
	Other intangible assets	300		33		$	267	3
		$	6,127	$	2,755	$	3,372
		Cost		Accumulated Amortization		Net		Amortization Period (in years)
	December 31, 2013
	Member list	$	1,670	$	122	$	1,548	6
	Content	140		12		$	128	3
	Core technology	110		16		$	94	3
	Data acquisition costs	3,296		1,566		$	1,730	3
		$	5,216	$	1,716	$	3,500

Accrued_Liabilities_Tables

Accrued Liabilities (Tables)	6 Months Ended
	Jun. 30, 2014
Accrued Liabilities [Abstract]	'
Schedule of Accrued Liabilities	'
	Accrued liabilities were comprised of the following:
		June 30,		December 31,
		2014		2013
	Accrued sales commissions	$	2,577	$	2,570
	Sales and use tax	3,578		3,158
	Accrued compensation	5,932		5,229
	Uninvoiced accounts payable	17,972		2,977
	Legal accrual	4,000		4,000
	Other accrued liabilities	6,657		3,836
	Total accrued liabilities	$	40,716	$	21,770

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Details) (USD $)	3 Months Ended		6 Months Ended
In Thousands, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Summary of Significant Accounting Policies [Line Items]	'	'	'	'
Operating Leases, Future Minimum Payments Due	$11,408	'	$11,408	'
Operating Leases, Future Minimum Payments, Remainder of Fiscal Year	714	'	714	'
Number of operating segments	'	'	1	'
Annual or Multi Year Members [Member]	'	'	'	'
Summary of Significant Accounting Policies [Line Items]	'	'	'	'
Estimated average membership life	'	'	'80 months	'
Monthly Members [Member]	'	'	'	'
Summary of Significant Accounting Policies [Line Items]	'	'	'	'
Estimated average membership life	'	'	'13 months	'
e Commerce [Member]	'	'	'	'
Summary of Significant Accounting Policies [Line Items]	'	'	'	'
Service provider	$7,784	$4,957	$14,042	$9,618

Net_Loss_Per_Common_Share_Anti

Net Loss Per Common Share - Antidilutive securities (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'	'	'
Net loss per common share—basic and diluted (in Dollars per share)	($0.31)	($0.25)	($0.38)	($0.38)
Equity Option [Member]	'	'	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'	'	'
Antidilutive securities	'	'	5,126,178	3,201,211

Fair_Value_Measurements_Summar

Fair Value Measurements - Summary of the financial instruments of the company at fair value (Details) (USD $)	Jun. 30, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Carrying value	$21,750	$21,710
Money Market Funds [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Carrying value	322	655
Fair Value, Inputs, Level 1 [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Fair market value	322	655
Fair Value, Inputs, Level 1 [Member] | Money Market Funds [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Fair market value	322	655
Fair Value, Inputs, Level 2 [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Fair market value	21,402	21,037
Fair Value, Inputs, Level 2 [Member] | Money Market Funds [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Fair market value	0	0
Fair Value, Inputs, Level 3 [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Fair market value	0	0
Fair Value, Inputs, Level 3 [Member] | Money Market Funds [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Fair market value	0	0
Corporate Bond Securities [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Carrying value	4,033	7,305
Corporate Bond Securities [Member] | Fair Value, Inputs, Level 1 [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Fair market value	0	0
Corporate Bond Securities [Member] | Fair Value, Inputs, Level 2 [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Fair market value	4,033	7,303
Corporate Bond Securities [Member] | Fair Value, Inputs, Level 3 [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Fair market value	0	0
Certificates of Deposit [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Carrying value	17,395	13,750
Certificates of Deposit [Member] | Fair Value, Inputs, Level 1 [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Fair market value	0	0
Certificates of Deposit [Member] | Fair Value, Inputs, Level 2 [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Fair market value	17,369	13,734
Certificates of Deposit [Member] | Fair Value, Inputs, Level 3 [Member]	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Fair market value	$0	$0

Prepaid_and_Other_Current_Asse2

Prepaid and Other Current Assets (Details) (USD $)	Jun. 30, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Other Assets [Abstract]	'	'
Prepaid and deferred commissions	$11,000	$9,395
Other	7,342	4,256
Total prepaid expenses and other current assets	$18,342	$13,651

Property_Equipment_and_Softwar2

Property, Equipment and Software (Details) (USD $)	Jun. 30, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Property, Plant and Equipment [Line Items]	'	'
Property, equipment and software, Gross	$41,916	$24,089
Less accumulated depreciation	-7,127	-5,432
Property, equipment and software, Net	34,789	18,657
Furniture and equipment [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property, equipment and software, Gross	11,421	7,965
Land [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property, equipment and software, Gross	1,592	1,464
Building and improvements [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property, equipment and software, Gross	11,719	8,711
Software [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property, equipment and software, Gross	4,369	2,629
Capitalized website and software development costs [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property, equipment and software, Gross	$12,815	$3,320

Goodwill_and_Amortizable_Intan2

Goodwill and Amortizable Intangible Assets - Intangible Assets (Details) (USD $)	6 Months Ended	12 Months Ended
In Thousands, unless otherwise specified	Jun. 30, 2014	Dec. 31, 2013
Finite-Lived Intangible Assets [Line Items]	'	'
Cost	$6,127	$5,216
Accumulated Amortization	2,755	1,716
Amortizable intangible assets, net	3,372	3,500
Member List [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Cost	1,670	1,670
Accumulated Amortization	255	122
Amortizable intangible assets, net	1,415	1,548
Amortization Period (in years)	'6 years	'6 years
Content [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Cost	140	140
Accumulated Amortization	43	12
Amortizable intangible assets, net	97	128
Amortization Period (in years)	'3 years	'3 years
Core Technology [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Cost	110	110
Accumulated Amortization	34	16
Amortizable intangible assets, net	76	94
Amortization Period (in years)	'3 years	'3 years
Data Acquisition Costs [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Cost	3,907	3,296
Accumulated Amortization	2,390	1,566
Amortizable intangible assets, net	1,517	1,730
Amortization Period (in years)	'3 years	'3 years
Other Intangible Assets [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Cost	300	'
Accumulated Amortization	33	'
Amortizable intangible assets, net	$267	'
Amortization Period (in years)	'3 years	'

Goodwill_and_Amortizable_Intan3

Goodwill and Amortizable Intangible Assets (Details) (USD $)	Jun. 30, 2014	Dec. 31, 2013	Aug. 02, 2013
In Thousands, unless otherwise specified			Bright Nest [Member]
Business Acquisition [Line Items]	'	'	'
Total assets acquired	'	'	$2,650
Acquired intangible assets	'	'	1,920
Goodwill	1,145	1,145	730
Cash paid at closing	'	'	2,150
Amount payable on anniversary	'	'	$500

Accrued_Liabilities_Accrued_li

Accrued Liabilities - Accrued liabilities (Details) (USD $)	Jun. 30, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Accrued Liabilities [Abstract]	'	'
Accrued sales commissions	$2,577	$2,570
Sales and use tax	3,578	3,158
Accrued compensation	5,932	5,229
Uninvoiced accounts payable	17,972	2,977
Legal accrual related to settlement	4,000	4,000
Other	6,657	3,836
Total accrued liabilities	$40,716	$21,770

Debt_and_Credit_Arrangements_D

Debt and Credit Arrangements (Details) (USD $)	Jun. 30, 2014	Dec. 31, 2013	Aug. 31, 2011	Aug. 31, 2011	Aug. 31, 2011	Jun. 30, 2014	Aug. 31, 2011	Aug. 31, 2011
			Term Loan [Member]	Term Loan [Member]	Line of Credit [Member]	Line of Credit [Member]	Line of Credit [Member]	Minimum [Member]
				LIBOR [Member]			LIBOR [Member]	Term Loan [Member]
Debt Instrument [Line Items]	'	'	'	'	'	'	'	'
Face amount of term loan	'	'	$15,000,000	'	'	'	'	'
Maximum borrowing on revolving credit facility	'	'	'	'	15,000,000	'	'	'
Basis spread	'	'	'	10.00%	'	'	5.00%	'
Stated interest rate	'	'	'	'	'	'	'	10.50%
Minimum percent drawn to trigger non-usage charge	'	'	'	'	50.00%	'	'	'
Non-usage charge	'	'	'	'	0.50%	'	'	'
Long-term debt, including accrued interest	14,943,000	14,918,000	'	'	'	'	'	'
Available revolving credit	'	'	'	'	'	$15,000,000	'	'

Commitments_and_Contingencies_

Commitments and Contingencies (Details) (USD $)	Jun. 30, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Commitments and Contingencies (Details) [Line Items]	'	'
Legal accrual related to settlement	$4,000	$4,000
Fritzinger v. Angie's List [Member]	'	'
Commitments and Contingencies (Details) [Line Items]	'	'
Legal accrual related to settlement	$4,000	'