IZEA Worldwide (IZEA) 10-K25 Mar 142013 Q4 Annual reportFinancial data

Company Profile

Document_and_Entity_Informatio

Document and Entity Information Document (USD $)	12 Months Ended
Document and Entity Information Document (USD $)	Dec. 31, 2013	Mar. 21, 2014	Jun. 30, 2013
Document and Entity Information [Abstract]	'	'	'
Entity Registrant Name	'IZEA, INC.	'	'
Entity Central Index Key	'0001495231	'	'
Current Fiscal Year End Date	'--12-31	'	'
Entity Filer Category	'Smaller Reporting Company	'	'
Document Type	'10-K	'	'
Document Period End Date	31-Dec-13	'	'
Document Fiscal Year Focus	'2013	'	'
Document Fiscal Period Focus	'Q4	'	'
Amendment Flag	'false	'	'
Entity Common Stock, Shares Outstanding	'	56,946,381	'
Entity Well-known Seasoned Issuer	'No	'	'
Entity Voluntary Filers	'No	'	'
Entity Current Reporting Status	'Yes	'	'
Entity Public Float	'	'	$1,506,252

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Dec. 31, 2013	Dec. 31, 2012
Current:	'	'
Cash and cash equivalents	$530,052	$657,946
Accounts receivable	1,659,802	426,818
Prepaid expenses	109,960	162,565
Deferred finance costs, net of accumulated amortization of $53,884 and $25,923	5,217	1,877
Other current assets	78,269	11,627
Total current assets	2,383,300	1,260,833
Property and equipment, net	156,482	113,757
Intangible assets, net of accumulated amortization of $77,276 and $59,276	0	18,000
Software development costs	362,346	0
Security deposits	46,574	9,048
Total assets	2,948,702	1,401,638
Current liabilities	'	'
Accounts payable	817,057	1,163,307
Accrued expenses	365,454	187,868
Unearned revenue	1,292,228	1,140,140
Compound embedded derivative	0	11,817
Current portion of capital lease obligations	43,852	17,638
Current portion of notes payable	0	75,000
Total current liabilities	2,518,591	2,595,770
Capital lease obligations, less current portion	34,013	10,212
Notes payable, less current portion	0	106,355
Deferred Rent Credit, Noncurrent	14,179	0
Warrant liability	1,832,945	2,750
Total liabilities	4,399,728	2,715,087
Stockholdersâ€™ deficit:	'	'
Common stock, $.0001 par value; 100,000,000 shares authorized; 22,560,653 and 6,186,997 issued and outstanding	2,256	619
Additional paid-in capital	24,672,132	21,489,354
Accumulated deficit	-26,125,414	-22,803,422
Total stockholdersâ€™ deficit	-1,451,026	-1,313,449
Total liabilities and stockholdersâ€™ deficit	2,948,702	1,401,638
Series A Convertible Preferred Stock [Member]	'	'
Stockholdersâ€™ deficit:	'	'
Series A convertible preferred stock; $.0001 par value; 240 shares authorized; zero and 5 shares issued and outstanding	$0	$0

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets Parentheticals (USD $)	Dec. 31, 2013	Dec. 31, 2012
Accumulated amortization on deferred finance costs	$53,884	$25,923
Accumulated amortization on intangible assets	$77,276	$59,276
Common stock, par value (per share)	$0.00	$0.00
Common stock, shares authorized (shares)	100,000,000	100,000,000
Common stock, shares, issued (shares)	22,560,653	6,186,997
Common stock, shares outstanding (shares)	22,560,653	6,186,997
Series A Preferred stock, par value (per share)	$0.00	'
Series A Preferred stock, shares authorized (shares)	10,000,000	'
Series A Convertible Preferred Stock [Member]	'	'
Series A Preferred stock, par value (per share)	$0.00	$0.00
Series A Preferred stock, shares authorized (shares)	240	240
Series A Preferred stock, shares issued (shares)	0	5
Series A Preferred stock, shares outstanding (shares)	0	5

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	12 Months Ended
Consolidated Statements of Operations (USD $)	Dec. 31, 2013	Dec. 31, 2012
Income Statement [Abstract]	'	'
Revenue	$6,626,943	$4,954,239
Cost of sales	2,698,364	2,150,379
Gross profit	3,928,579	2,803,860
Operating expenses:	'	'
General and administrative	6,460,800	6,287,774
Sales and marketing	380,835	981,542
Total operating expenses	6,841,635	7,269,316
Loss from operations	-2,913,056	-4,465,456
Other income (expense):	'	'
Interest expense	-63,404	-115,799
Loss on exchange of warrants and debt	-94,214	-802,123
Change in fair value of derivatives and notes payable carried at fair value, net	-251,847	711,379
Other income (expense), net	529	-639
Total other income (expense)	-408,936	-207,182
Net loss	($3,321,992)	($4,672,638)
Weighted average common shares outstanding â€“ basic and diluted (shares)	12,400,366	4,736,073
Loss per common share â€“ basic and diluted (per share)	($0.27)	($0.99)

Consolidated_Statement_of_Stoc

Consolidated Statement of Stockholders' Deficit (USD $)	Total	Series A Convertible Preferred Stock [Member]	Common Stock [Member]	Additional Paid-in Capital [Member]	Retained Earnings [Member]
Beginning balance at Dec. 31, 2011	($1,851,435)	$0	$97	$16,279,252	($18,130,784)
Beginning Balance (shares) at Dec. 31, 2011	'	230	966,227	'	'
Sale of common stock, shares, net offering costs	'	'	2,636,336	'	'
Sale of common stock, value, net offering costs	2,998,230	'	263	2,997,967	'
Increase (Decrease) in Stockholders' Equity [Roll Forward]	'	'	'	'	'
Conversion of preferred stock	'	-225	'	'	'
Conversion of notes payable into common stock (shares)	'	'	170,455	'	'
Conversion of preferred stock	'	'	-17	-17	'
Conversion of notes payable into common stock (shares)	2,069,439	'	2,069,439	'	'
Conversion of notes payable into common stock	521,513	'	207	521,306	'
Exchange of warrants for common stock (shares)	'	'	135,782	'	'
Exchange of warrants for common stock	821,946	'	13	821,933	'
Common shares, exercises	'	'	551	'	'
Exercise of stock options	1,099	'	1	1,098	'
Stock issued for payment of services (shares)	'	'	207,942	'	'
Stock issued for payment of services	686,226	'	21	686,205	'
Stock-based compensation	181,610	'	'	181,610	'
Rounding shares	'	'	265	'	'
Net loss	-4,672,638	'	'	'	-4,672,638
Ending balance at Dec. 31, 2012	-1,313,449	0	619	21,489,354	-22,803,422
Ending Balance (shares) at Dec. 31, 2012	'	5	6,186,997	'	'
Increase (Decrease) in Stockholders' Equity [Roll Forward]	'	'	'	'	'
Sale of common stock and conversion of notes payable, net of offering costs	'	'	14,236,472	'	'
Sale of common stock and conversion of notes payable, net of offering costs (shares)	1,884,210	'	1,424	1,882,786	'
Conversion of preferred stock	'	-5	'	'	'
Conversion of notes payable into common stock (shares)	'	'	3,788	'	'
Conversion of notes payable into common stock (shares)	6,903,872	'	773,983	'	'
Conversion of notes payable into common stock	124,611	'	77	124,534	'
Exchange of warrants for common stock (shares)	'	'	5,001	'	'
Exchange of warrants for common stock	732	'	1	731	'
Stock issued for payment of services (shares)	'	'	1,354,412	'	'
Stock issued for payment of services	442,399	'	135	442,264	'
Stock-based compensation	725,254	'	'	725,254	'
Fair value of warrants issued	7,209	'	'	7,209	'
Net loss	-3,321,992	'	'	'	-3,321,992
Ending balance at Dec. 31, 2013	($1,451,026)	$0	$2,256	$24,672,132	($26,125,414)
Ending Balance (shares) at Dec. 31, 2013	'	0	22,560,653	'	'

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	12 Months Ended
Consolidated Statements of Cash Flows (USD $)	Dec. 31, 2013	Dec. 31, 2012
Cash flow from operating activites: [Abstract]	'	'
Net loss	($3,321,992)	($4,672,638)
Adjustments to rconcile net loss to net cash used for operating activities: [Abstract]	'	'
Depreciation and amortization	51,229	49,980
Amortization of intangible assets	45,961	67,765
Impairment of Intangible Assets, Finite-lived	0	48,249
Gain (Loss) on Disposition of Property Plant Equipment	-2,879	0
Stock-based compensation	725,254	181,610
Stock issued for payment of services	443,588	675,538
Loss on exchange of warrants and debt	94,214	802,123
Change in fair value of derivatives and notes payable carried at fair value, net	251,847	-711,379
Bad debt expense	26,389	17,623
Cash provided by (used for): [Abstract]	'	'
Accounts receivable, net	-1,259,373	246,134
Prepaid expense and other current assets	-15,226	41,129
Accounts payable	-346,250	83,292
Accrued expenses	203,990	38,911
Unearned revenue	152,088	7,346
Deferred rent	14,179	-10,830
Net cash used for operating activities	-2,936,981	-3,135,147
Cash flows from investing activities: [Abstract]	'	'
Purchase of equipment	-17,586	-11,303
Payments to Develop Software	-362,346	0
Security deposits	-37,526	11,990
Net cash provided by (used for) investing activities	-417,458	687
Cash flows from financing activities: [Abstract]	'	'
Proceeds from issuance of notes payable, net	1,439,798	543,700
Proceeds from issuance of common stock and warrants, net	2,004,111	3,047,400
Proceeds from exercise of stock options	0	1,099
Payments on notes payable and capital leases	-217,364	-25,070
Net cash provided financing activities	3,226,545	3,567,129
Net increase in cash and cash equivalents	-127,894	432,669
Cash and cash equivalents, beginning of year	657,946	225,277
Cash and cash equivalents, end of year	530,052	657,946
Supplemental cash flow information: [Abstract]	'	'
Cash paid during period for interest	13,045	10,389
Non-cash financing and investing activities:	'	'
Fair value of compound embedded derivative in promissory notes	0	27,776
Fair value of common stock issued for future services	0	10,688
Fair value of warrants issued	2,352,108	49,170
Conversion of notes to common stock	1,501,229	521,513
Acquisition of assets through capital lease	$73,489	$0

Summary_of_Significant_Account

Summary of Significant Accounting Policies (Notes)	12 Months Ended
	Dec. 31, 2013
Accounting Policies [Abstract]	'
Significant Accounting Policies [Text Block]	'
	SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

	Nature of Business and Reverse Merger and Recapitalization
	IZEA, Inc. (the "Company"), formerly known as IZEA Holdings, Inc. and before that, Rapid Holdings, Inc., was incorporated in Nevada on March 22, 2010. On May 12, 2011, the Company completed a share exchange pursuant to which it acquired all of the capital stock of IZEA Innovations, Inc. ("IZEA"), which became its wholly owned subsidiary. IZEA was incorporated in the state of Florida in February 2006 and was later reincorporated in the state of Delaware in September 2006 and changed its name to IZEA, Inc. from PayPerPost, Inc. on November 2, 2007. In connection with the share exchange, the Company discontinued its former business and continued the social sponsorship business of IZEA as its sole line of business. The Company's headquarters are in Orlando, FL.

	The Company is a leading company in the social sponsorship space. The Company currently operates multiple online properties including its premiere platforms, SocialSpark and SponsoredTweets, as well as its legacy platform PayPerPost. In 2012, the Company launched a new platform called Staree and a display-advertising network to use within its platforms called IZEAMedia. Social sponsorship is when a company compensates a social media publisher or influencer such as a blogger or tweeter ("creators") to share sponsored content with their social network audience. This sponsored content is shared within the body of a content stream, a practice known as “native advertising.” The Company generates its revenue primarily through the sale of sponsorship campaigns to its advertisers. The Company fulfills these campaigns through its platforms by utilizing its creators to complete sponsorship opportunities for its advertisers. The Company also generates revenue from the posting of targeted display advertising and from various service fees.

	Reverse Stock Split
	On July 30, 2012, the Company filed a Certificate of Change with the Secretary of State of Nevada to effect a reverse stock split of the issued and outstanding shares of its common stock at a ratio of one share for every 40 shares outstanding prior to the effective date of the reverse stock split. Additionally, the Company's total authorized shares of common stock were decreased from 500,000,000 shares to 12,500,000 shares and subsequently increased to 100,000,000 shares in February 2013. All current and historical information contained herein related to the share and per share information for the Company's common stock or stock equivalents issued on or after May 12, 2011 reflects the 1-for-40 reverse stock split of the Company's outstanding shares of common stock that became market effective on August 1, 2012.

	Principles of Consolidation
	The consolidated financial statements include the accounts of IZEA, Inc. and its wholly owned subsidiary, IZEA Innovations, Inc. (collectively, the "Company"). All significant intercompany balances and transactions have been eliminated in consolidation.

	Cash and Cash Equivalents
	For purposes of the statement of cash flows, the Company considers all highly liquid debt instruments purchased with a maturity of three months or less to be cash equivalents.

	Accounts Receivable and Concentration of Credit Risk
	Accounts receivable are customer obligations due under normal trade terms. Uncollectability of accounts receivable is not significant since most customers are bound by contract and are required to fund the Company for all the costs of an “opportunity,” defined as an order created by an advertiser for a creator to write about the advertiser’s product. If a portion of the account balance is deemed uncollectible, the Company will either write-off the amount owed or provide a reserve based on the uncollectible portion of the account. Management determines the collectability of accounts by regularly evaluating individual customer receivables and considering a customer’s financial condition, credit history and current economic conditions. The Company does not have a reserve for doubtful accounts as of December 31, 2013 and December 31, 2012. Management believes that this estimate is reasonable, but there can be no assurance that the estimate will not change as a result of a change in economic conditions or business conditions within the industry, the individual customers or the Company. Any adjustments to this account are reflected in the consolidated statements of operations as a general and administrative expense. Bad debt expense was less than 1% of revenue for the twelve months ended December 31, 2013 and 2012.

	Concentrations of credit risk with respect to accounts receivable are typically limited because a large number of geographically diverse customers make up the Company’s customer base, thus spreading the trade credit risk. The Company also controls credit risk through credit approvals, credit limits and monitoring procedures. The Company performs credit evaluations of its customers but generally does not require collateral to support accounts receivable. At December 31, 2013, two customers accounted for 23% of total accounts receivable in the aggregate, each of which accounted for more than 10% of the Company’s accounts receivable. At December 31, 2012, the Company had two customers which accounted for 46% of total accounts receivable in the aggregate. The Company had one customer that accounted for 12% of its revenue during the twelve months ended December 31, 2013. The Company had no customers that accounted for more than 10% of its revenue during the twelve months ended December 31, 2012.

	Property and Equipment
	Depreciation and amortization is computed using the straight-line method and half-year convention over the estimated useful lives of the assets as follows:


	Computer Equipment	3 years
	Office Equipment	3 - 10 years
	Furniture and fixtures	5 - 10 years
	Leasehold improvements	5 years

	Major additions and improvements are capitalized, while replacements, maintenance and repairs, which do not improve or extend the life of the respective assets, are expensed as incurred. When assets are retired or otherwise disposed of, related costs and accumulated depreciation and amortization are removed and any gain or loss is recognized in net income or loss.

	Impairment of Long-Lived Assets
	The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amounts of the assets exceed the fair value of the assets. After analyzing expected future cash flows from a customer list it acquired in 2011, the Company determined that the fair value of this asset exceeded its carrying value as of December 31, 2012 and recorded a $48,249 impairment on the value of its customer lists in general and administrative expenses in the accompanying consolidated statements of operations. Additionally, the Company estimated that its future cash flows from these customers would be minimal after one more year and therefore, determined that the remaining fair value of the asset should be amortized equally over the remaining estimated useful life of one year.

	Software Costs
	The Company is in the process of developing a new platform called the IZEA Exchange (IZEAx). This platform will be utilized both internally and externally to facilitate native advertising campaigns on a greater scale. In accordance with ASC 350-40, Internal Use Software and ASC 985-730, Computer Software Research and Development, research phase costs should be expensed as incurred and development phase costs including direct materials and services, payroll and benefits and interest costs may be capitalized. The Company determined that on April 15, 2013, the project became technologically feasible and the development phase began. The Company capitalized $362,346 in payroll and benefit costs to software development costs in the consolidated balance sheet during the twelve months ended December 31, 2013. We released this platform to the public on March 10, 2014.

	Revenue Recognition
	The Company derives its revenue from three sources: revenue from an advertiser for the use of the Company's network of social media content creators to fulfill advertiser sponsor requests for a blog post, tweet, click or action ("Sponsored Revenue"), revenue from the posting of targeted display advertising ("Media Revenue") and revenue derived from various service fees charged to advertisers and creators ("Service Fee Revenue"). Sponsored revenue is recognized and considered earned after an advertiser's opportunity is posted on the Company's online platform and their request was completed and content listed, as applicable, by the Company's creators for a requisite period of time. The requisite period ranges from 3 days for an action or tweet to 30 days for a blog. Advertisers may prepay for services by placing a deposit in their account with the Company. The deposits are typically paid by the advertiser via check, wire transfer or credit card. Deposits are recorded as unearned revenue until earned as described above. Media Revenue is recognized and considered earned when the Company's creators place targeted display advertising in blogs. Service fees charged to advertisers are primarily related to inactivity fees for dormant accounts and fees for additional services outside of sponsored revenue. Service fees charged to creators include upgrade account fees for obtaining greater visibility to advertisers in advertiser searches in our platforms, early cash-out fees if a creator wishes to take proceeds earned for services from their account when the account balance is below certain minimum balance thresholds and inactivity fees for dormant accounts. Service fees are recognized immediately when the maintenance or enhancement service is performed for an advertiser or creator. All of the Company's revenue is generated through the rendering of services and is recognized under the general guidelines of SAB Topic 13 A.1 which states that revenue will be recognized when it is realized or realizable and earned. The Company considers its revenue as generally realized or realizable and earned once (i) persuasive evidence of an arrangement exists, (ii) services have been rendered, (iii) the price to the advertiser or customer is fixed (required to be paid at a set amount that is not subject to refund or adjustment) and determinable, and (iv) collectability is reasonably assured. The Company records revenue on the gross amount earned since it generally is the primary obligor in the arrangement, establishes the pricing and determines the service specifications.

	Advertising Costs
	Advertising costs are charged to expense as they are incurred, including payments to contact creators to promote the Company. Advertising expense charged to operations for the twelve months ended December 31, 2013 and 2012 were approximately $67,000 and $332,000, respectively. Advertising costs are included in sales and marketing expense in the accompanying consolidated statements of operations.

	Deferred Rent
	The Company’s operating lease for its office facilities contains predetermined fixed increases of the base rental rate during the lease term which was recognized as rental expense on a straight-line basis over the lease term which ends in April 2019, but is renewable for one additional year until April 2020. The Company records the difference between the amounts charged to operations and amounts payable under the lease as deferred rent in the accompanying consolidated balance sheets.

	Income Taxes
	The Company has not recorded current income tax expense due to the generation of net operating losses. Deferred income taxes are accounted for using the balance sheet approach which requires recognition of deferred tax assets and liabilities for the expected future consequences of temporary differences between the financial reporting basis and the tax basis of assets and liabilities. A valuation allowance is provided when it is more likely than not that a deferred tax asset will not be realized.

	The Company identifies and evaluates uncertain tax positions, if any, and recognizes the impact of uncertain tax positions for which there is a less than more-likely-than-not probability of the position being upheld when reviewed by the relevant taxing authority. Such positions are deemed to be unrecognized tax benefits and a corresponding liability is established on the balance sheet. The Company has not recognized a liability for uncertain tax positions. If there were an unrecognized tax benefit, the Company would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. The Company’s tax years, subject to examination by the Internal Revenue Service, generally remain open for three years from the date of filing.

	Convertible Preferred Stock
	The Company accounts for its convertible preferred stock under the provisions of Accounting Standards Codification ("ASC") on Distinguishing Liabilities from Equity, which sets forth the standards for how an issuer classifies and measures certain financial instruments with characteristics of both liabilities and equity. The ASC requires an issuer to classify a financial instrument that is within the scope of the ASC as a liability if such financial instrument embodies an unconditional obligation to redeem the instrument at a specified date and/or upon an event certain to occur. The Series A Convertible Preferred Stock of the Company issued in May 2011 did not have a redemption feature and all of these shares had been converted into common stock as of December 31, 2013.

	Derivative Financial Instruments
	Derivative financial instruments are defined as financial instruments or other contracts that contain a notional amount and one or more underlying (e.g., interest rate, security price or other variable), require no initial net investment and permit net settlement. Derivative financial instruments may be free-standing or embedded in other financial instruments. Further, derivative financial instruments are initially, and subsequently, measured at fair value and recorded as liabilities or, in rare instances, assets. The Company accounts for derivative instruments in accordance with ASC 815, Derivatives and Hedging (“ASC 815”), which requires additional disclosures about the Company’s objectives and strategies for using derivative instruments, how the derivative instruments and related hedged items are accounted for, and how the derivative instruments and related hedging items affect the financial statements. The Company does not use derivative instruments to hedge exposures to cash flow, market or foreign currency risk. Terms of convertible debt and equity instruments are reviewed to determine whether or not they contain embedded derivative instruments that are required under ASC 815 to be accounted for separately from the host contract, and recorded on the balance sheet at fair value. The fair value of derivative liabilities, if any, is required to be revalued at each reporting date, with corresponding changes in fair value recorded in current period operating results. Pursuant to ASC 815, an evaluation of specifically identified conditions is made to determine whether the fair value of warrants issued is required to be classified as equity or as a derivative liability.

	The Company records a beneficial conversion feature (“BCF”) related to the issuance of convertible debt and equity instruments that have conversion features at fixed rates that are in-the-money when issued, and the fair value of warrants issued in connection with those instruments. The BCF for the convertible instruments is recognized and measured by allocating a portion of the proceeds to warrants, based on their relative fair value, and as a reduction to the carrying amount of the convertible instrument equal to the intrinsic value of the conversion feature. The discounts recorded in connection with the BCF and warrant valuation are recognized (a) for convertible debt as interest expense over the term of the debt, using the effective interest method or (b) for preferred stock as dividends at the time the stock first becomes convertible.

	Fair Value of Financial Instruments
	The Company’s financial instruments are recorded at fair value. Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. The valuation techniques are based on observable and unobservable inputs. Observable inputs reflect readily obtainable data from independent sources, while unobservable inputs reflect certain market assumptions. There are three levels of inputs that may be used to measure fair value:


•	Level 1 – Valuation based on quoted market prices in active markets for identical assets and liabilities.

•	Level 2 – Valuation based on quoted market prices for similar assets and liabilities in active markets.

•	Level 3 – Valuation based on unobservable inputs that are supported by little or no market activity, therefore requiring management’s best estimate of what market participants would use as fair value.
Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management. The Company does not have any Level 1 or 2 financial assets or liabilities. The Company’s Level 3 financial liabilities measured at fair value consisted of a warrant liability as of December 31, 2013 (see Note 5). Significant unobservable inputs used in the fair value measurement of the warrants include the estimated term. Significant increases (decreases) in the estimated remaining period to exercise would result in a significantly higher (lower) fair value measurement. In developing our credit risk assumption used in the fair value of warrants, consideration was made of publicly available bond rates and US Treasury Yields. However, since the Company does not have a formal credit-standing, management estimated its standing among various reported levels and grades for use in the model. During all periods, management estimated that the Company's standing was in the speculative to high-risk grades (BB- to CCC in the Standard and Poor's Rating). A significant increase (decrease) in the risk-adjusted interest rate could result in a significantly lower (higher) fair value measurement.

The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values due to the short-term nature of these instruments. These financial instruments include cash and cash equivalents, accounts receivable, accounts payable and accrued expenses. Unless otherwise disclosed, the fair value of the Company’s notes payable and capital lease obligations approximate their carrying value based upon current rates available to the Company.

Certain convertible promissory notes are recorded at the fair value of the hybrid instrument as a whole and are recorded at their common stock equivalent value. Significant unobservable inputs used in the fair value of the hybrid instruments include the estimated number of common shares underlying the promissory notes and the fair value of the common stock to be issued upon conversion. Generally, an increase (decrease) in the estimated number of shares underlying the promissory notes or the fair value of the common stock to be issued upon conversion would result in a (higher) lower fair value measurement.

Stock-Based Compensation
Stock-based compensation cost related to stock options granted under the May 2011 Equity Incentive Plan and August 2011 B Equity Incentive Plan (together, the "2011 Equity Incentive Plans") (see Note 7) is measured at grant date, based on the fair value of the award, and is recognized as an expense over the employee’s requisite service period. The Company estimates the fair value of each option award on the date of grant using a Black-Scholes option-pricing model that uses the assumptions noted in the table below. The Company estimates the fair value of its common stock using the closing stock price of its common stock as quoted in the OTCQB marketplace on the date of the agreement. Prior to April 1, 2012, due to limited trading history and volume, the Company estimated the fair value of its common stock using recent independent valuations or the value paid in equity financing transactions. The Company estimates the volatility of its common stock at the date of grant based on the volatility of comparable peer companies that are publicly traded and have had a longer trading history than itself. The Company determines the expected life based on historical experience with similar awards, giving consideration to the contractual terms, vesting schedules and post-vesting forfeitures. The Company uses the risk-free interest rate on the implied yield currently available on U.S. Treasury issues with an equivalent remaining term approximately equal to the expected life of the award. The Company has never paid any cash dividends on its common stock and does not anticipate paying any cash dividends in the foreseeable future. The Company used the following assumptions for options granted under the 2011 Equity Incentive Plans during the twelve months ended December 31, 2013 and 2012:


		Twelve Months Ended
2011 Equity Incentive Plans Assumptions		December 31,	December 31,
		2013	2012
Expected term		9 years	5 years
Weighted average volatility		51.51%	54.89%
Weighted average risk free interest rate		2.17%	0.75%
Expected dividends		—	—

The Company estimates forfeitures when recognizing compensation expense and this estimate of forfeitures is adjusted over the requisite service period based on the extent to which actual forfeitures differ, or are expected to differ, from such estimates. Changes in estimated forfeitures are recognized through a cumulative catch-up adjustment, which is recognized in the period of change, and also impact the amount of unamortized compensation expense to be recognized in future periods. Current average expected forfeiture rates were 3.72% and 50.21% during the twelve months ended December 31, 2013 and 2012.

Non-Employee Stock-Based Compensation
The Company's accounting policy for equity instruments issued to consultants and vendors in exchange for goods and services follows the provisions of ASC 505, “Equity-Based Payments to Non-Employees.” The measurement date for the fair value of the equity instruments issued is determined at the earlier of (i) the date at which a commitment for performance by the consultant or vendor is reached or (ii) the date at which the consultant or vendor's performance is complete. The fair value of equity instruments issued to consultants that vest immediately is expensed when issued. The fair value of equity instruments issued to consultants that have future vesting and are subject to forfeiture if performance does not occur is recognized as expense over the vesting period. Fair values for the unvested portion of issued instruments are adjusted each reporting period. The change in fair value is recorded to additional paid-in capital. Stock-based compensation related to non-employees is accounted for based on the fair value of the related stock or the fair value of the services, whichever is more readily determinable.

Segment Information
The Company does not identify separate operating segments for management reporting purposes. The results of operations are the basis on which management evaluates operations and makes business decisions.

Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Recent Accounting Pronouncements
There are several new accounting pronouncements issued by the Financial Accounting Standards Board ("FASB") which are not yet effective. Management does not believe any of these accounting pronouncements will have a material impact on the Company's financial position or operating results.

Reclassifications
Certain items have been reclassified in the 2012 financial statements to conform to the 2013 presentation.

Property_and_Equipment_Notes

Property and Equipment (Notes)	12 Months Ended
	Dec. 31, 2013
Property, Plant and Equipment [Abstract]	'
Property, Plant and Equipment Disclosure [Text Block]	'
	PROPERTY AND EQUIPMENT

	Property and equipment consists of the following:


		December 31, 2013			December 31, 2012
	Furniture and fixtures	$	153,521		$	153,521

	Office equipment	34,518			23,400

	Computer equipment	169,814			110,568

	Leasehold improvements	3,699			—

	Total	361,552			287,489

	Less accumulated depreciation and amortization	(205,070		)	(173,732		)
	Property and equipment, net	$	156,482		$	113,757


	Computer equipment includes items under capital leases totaling $119,681 and $87,840 as of December 31, 2013 and 2012, respectively. Accumulated amortization relating to equipment under capital leases totaled $42,549 and $55,008 as of December 31, 2013 and 2012, respectively. Depreciation and amortization expense on property and equipment recorded in general and administrative expense in the accompanying consolidated statements of operations was $51,229 and $49,980 for the twelve months ended December 31, 2013 and 2012, respectively.

Intangible_Assets_Notes

Intangible Assets (Notes) (USD $)	12 Months Ended
	Dec. 31, 2013							Dec. 31, 2012
Intangible Assets, Net (Excluding Goodwill) [Abstract]	'							'
Impairment of intangible assets, finite-lived	$0							($48,249)
Intangible Assets Disclosure [Text Block]	'							'
	INTANGIBLE ASSETS

	Loan Acquisition Costs
	In conjunction with the issuance of notes payable (see Note 4), the Company incurred $31,301 and $27,800 in legal fees during the twelve months ended December 31, 2013 and 2012, respectively. These costs were capitalized as loan acquisition costs and are being amortized over the term of the debt using the effective interest method. Amortization of loan costs included in interest expense in the accompanying consolidated statements of operations was $27,961 and $25,923 in the twelve months ended December 31, 2013 and 2012, respectively. The remaining value of loan costs as of December 31, 2013 is $5,217 related to the Bridge Bank Credit Agreement, and is expected to be amortized in full during fiscal 2014.

	Customer List Acquisition
	In July 2011, the Company acquired a network of customers that included approximately 12,000 advertisers and 20,000 Twitter creators in 143 countries from Magpie & Friends Ltd., a private limited company organized under the laws in England and Wales. The Company recorded total costs of $125,525 for the purchase of these customers including the issuance of warrants to acquire 250 shares of common stock valued at $1,760. In December 2012, after analyzing expected future cash flows the customer list it acquired in 2011, the Company determined that the fair value of this asset exceeded its carrying value as of December 31, 2012 and recorded a $48,249 impairment on the value of the customer lists in general and administrative expenses in the accompanying consolidated statements of operations. Additionally, the Company estimated that its future cash flows from these customers would be minimal after one more year and, therefore, determined that the remaining fair value of $18,000 should be amortized equally over the remaining estimated useful life of one year. Amortization of asset costs included in general and administrative expense in the accompanying consolidated statements of operations was $18,000 and $41,842 for the twelve months ended December 31, 2013 and 2012, respectively.

	Net intangible assets consists of the following:


		December 31, 2013			December 31, 2012
	Loan acquisition costs	$	59,101		$	27,800

	Customer lists	125,525			125,525

	Less impairment on customer lists	(48,249		)	(48,249		)
	Total	136,377			105,076

	Less accumulated amortization	(131,160		)	(85,199		)
	Intangible assets, net	$	5,217		$	19,877

Notes_Payable

Notes Payable	12 Months Ended
Notes Payable	Dec. 31, 2013
Debt Disclosure [Abstract]	'
Debt Disclosure [Text Block]	'
	NOTES PAYABLE

	Convertible Notes Payable
	$550,000 Note Payable:
	On February 3, 2012, the Company issued a senior secured promissory note in the principal amount of $550,000 less an original issuance discount (OID) of $50,000, plus $3,500 in lender fees to two of its existing shareholders. In connection with the note, the Company also incurred expenses of $21,800 for legal and other fees. Accordingly, net cash proceeds from the note amounted to $474,700. The holders were permitted to convert the outstanding principal amount of the note at a conversion price of 90% of the closing price of the Company's common stock, subject to further adjustment in the case of stock splits, reclassifications, reorganizations, certain issuances at less than the conversion price and the like, without limitation on the number of shares that could potentially be issued. Upon initial recording of the note, the Company determined that the embedded conversion option (ECO) required bifurcation from the host instrument and classification as a liability at fair value. The initial fair value of the ECO of $12,151 was subsequently remeasured at fair value each reporting period (see Note 5). The allocation of proceeds from the note resulted in an initial carrying value of the principal of $484,349, consisting of the $550,000 face value of the note less the $50,000 OID, $3,500 in lender fees, and $12,151 allocated to the ECO, or a total discount of $65,651. The discount is subject to amortization, through charges to interest expense, over the term to maturity or conversion using the effective interest method. Approximately $5,800 and $59,900 of the discount was amortized as interest expense for the twelve months ended December 31, 2013 and 2012, respectively.

	From October 2012 through December 2012, the holders of this promissory note converted $437,850 of note value into 2,069,439 shares of common stock at an average conversion rate of $.21 per share. On February 4, 2013, the Company satisfied all of its remaining obligations under this note when the noteholders converted the final balance owed of $112,150 into 773,983 shares of common stock at an average conversion rate of $.145 per share.

	Proceeds from the note financings were allocated first to the embedded conversion option (see Note 5) that required bifurcation and recognition as a liability at fair value and then to the carrying value of the notes. The carrying value of the notes is subject to amortization, through charges to interest expense, over the term to maturity or conversion using the effective interest method.

	$75,000 Notes Payable:
	On May 4, 2012, the Company issued an unsecured 30-day promissory note to two of its existing shareholders in the principal amount of $75,000, incurring $6,000 in expenses for legal fees, which resulted in net proceeds of $69,000. In June 2012, the note was extended until December 4, 2012 and the parties agreed that the noteholders could convert the note at any time on or before the maturity date into shares of common stock at a conversion price equal to the lower of (i) $5.00 per share or (ii) 90% of the then market price based on a volume weighted average price per share of the Company's common stock for the ten trading days prior to the conversion date. Upon initial recording of the note, the Company determined that the embedded conversion option (ECO) required bifurcation from the host instrument and classification as a liability at fair value. The initial fair value of the ECO of $15,625 was subsequently remeasured at fair value each reporting period.The note bore interest at a rate of 8% per annum. The noteholders did not elect to convert this note and the Company was not able to pay the balance owed upon its maturity on December 4, 2012. Therefore, the conversion feature expired and the note was in default bearing interest at the default rate of 18% per annum. On August 15, 2013, the noteholders converted the $75,000 in principal, plus $12,366 of accrued interest into 349,464 shares of common stock and like number of warrants on the same terms and conditions as other investors in our 2013 Private Placement discussed in Note 7. The Company recorded a $93,482 loss on the exchange of the promissory note for shares in the Company's consolidated statements of operations during the twelve months ended December 31, 2013.

	Bridge Bank Credit Agreement
	On March 1, 2013, the Company entered into a secured credit facility agreement with Bridge Bank, N.A. of San Jose, California. Pursuant to this agreement, the Company may submit requests for funding up to 80% of its eligible accounts receivable up to a maximum total outstanding advanced amount of $1.5 million. This agreement is secured by the Company's accounts receivable and substantially all of the Company's other assets. The agreement requires the Company to pay an annual facility fee of $7,500 (0.5% of the credit facility) and an annual due diligence fee of $1,000. Interest accrues on the advances at the prime rate plus 2% per annum. The default rate of interest is prime plus 7%. If the agreement is terminated prior to March 1, 2014, then the Company will be required to pay a termination fee of $18,750 (1% of the credit limit divided by 80%). As of December 31, 2013, the Company had no advances outstanding under this agreement. The Company incurred $31,301 in costs related to this loan acquisition including the fair value of warrants issued of $7,209. These costs have been capitalized in the Company's consolidated balance sheet as deferred finance costs and are being amortized to interest expense over one year. The Company amortized approximately $26,000 of these costs through interest expense during the twelve months ended December 31, 2013.

	Brian Brady Promissory Notes
	On April 11, 2013 and May 22, 2013, the Company entered into unsecured loan agreements with Brian W. Brady, a Director of the Company. Pursuant to these agreements, the Company received short-term loans totaling $750,000 due on May 31, 2013. The notes bore interest at 7% per annum with a default rate of interest at 12% based on a 360-day year. On May 31, 2013, the Company signed an extension and conversion agreement that extended the maturity date to August 31, 2013. Additionally, the parties agreed to allow these notes and all accrued interest thereon to be converted into equity upon closing of the next private placement on the same terms and conditions that will be applicable to other investors in the private placement. In consideration for the extension and conversion agreement, the Company issued Mr. Brady a warrant to purchase 1,000,000 shares of the Company's common stock at $0.25 per share for a period of five years. The Company also agreed that upon the first closing of its next private placement it would issue Mr. Brady an additional warrant to purchase 3,187,500 shares of the Company's common stock at $0.25 per share for a period of five years and 1,687,500 restricted stock to be issued upon the earlier of two years after the closing or completion of a transaction resulting in a change of control of the Company. The Company accounted for the extension and conversion agreement associated with these loans as a substantial modification on May 31, 2013 (see Note 5 under Convertible Notes-Carried at Fair Value).

	On June 7, June 14, July 25, and August 12, 2013, the Company entered into additional unsecured loan agreements with Mr. Brady. Pursuant to these agreements, the Company received short-term loans totaling $520,000 maturing on August 31, 2013. The notes bore interest at 7% per annum with a default rate of interest at 12% based on a 360-day year.

	On August 15, 2013, Mr. Brady converted the $1,270,000 in total principal described above, plus $19,252 of accrued interest, into 5,157,008 shares of common stock on the same terms and conditions as were applicable to the other investors in the 2013 Private Placement discussed in Note 7.

	During the twelve months ended December 31, 2013 and 2012, interest expense on all the notes amounted to $22,397 and $79,488, respectively. Direct finance costs allocated to the embedded derivatives were expensed in full upon issuance of the notes. Direct finance costs allocated to the notes are subject to amortization, through charges to interest expense, using the effective interest method. During the twelve months ended December 31, 2013 and 2012, interest expense related to the amortization of finance costs amounted to $27,962 and $25,923, respectively.

Derivative_Financial_Instrumen

Derivative Financial Instruments	12 Months Ended
	Dec. 31, 2013
Derivative Instruments and Hedging Activities Disclosure [Abstract]	'
Derivative Instruments and Hedging Activities Disclosure [Text Block]	'
	DERIVATIVE FINANCIAL INSTRUMENTS

	The Company entered into financing transactions that gave rise to derivative liabilities, which are accounted for at fair value, in the Company's financial statements. Changes in the fair value of derivative financial instruments are required to be recognized in other income (expense) in the period of change, and are reflected in the Company's consolidated statements of operations as "loss on exchange of warrants and debt" or as "change in fair value of derivatives and notes payable carried at fair value, net."

	Warrant Liability
	2012 Activity:
	The Company determined that 153,882 warrant shares issued in its May 2011 Offering, 110,000 warrant shares issued in its September 2012 public offering and 250 warrant shares issued in July 2011 for a customer list acquisition, require classification as a liability due to certain registration rights and listing requirements in the agreements.

	In May and June 2012, pursuant to separate private transactions with nineteen warrant holders, the Company redeemed warrants to purchase an aggregate of 123,052 shares of common stock for the same number of shares without the Company receiving any further cash consideration. The redemptions were treated as an exchange wherein the fair value of the newly issued common stock was recorded and the difference between that and the carrying value of the warrants received in the exchange is recorded in the Company's consolidated statements of operations in other income under loss on exchange and change in fair value of derivatives. As a result of the exchange, the Company recognized a loss on the exchange of these warrants in the amount of $802,123 during the twelve months ended December 31, 2012.

	2013 Activity:
	In February 2013, pursuant to a private transaction with a warrant holder, the Company redeemed a warrant to purchase 5,001 shares of common stock for the same number of shares without the Company receiving any further cash consideration. The redemption was treated as an exchange wherein the difference between the fair value of the newly issued common stock and the carrying value of the warrant received in the exchange was recognized as a loss on exchange of warrants in the amount of $732 during the twelve months ended December 31, 2013.

	From August 15, 2013 through September 23, 2013, the Company issued warrants to purchase 7,118,236 shares of its common stock at an exercise price of $0.25 per share and warrants to purchase 7,118,236 shares of its common stock at an exercise price of $0.50 per share pursuant to the terms of the Securities Purchase Agreements signed in its 2013 Private Placement (Note 7). The Company determined that these warrants require classification as a liability due to certain registration rights in the agreements that required the Company to file a registration statement with the SEC for purposes of registering the resale of the shares underlying these warrants. The Company filed a registration statement on Form S-1 on October 16, 2013 and it was declared effective by the SEC on November 8, 2013. The Company determined the fair value of these warrants on their issuance date to be $2,344,899.

	During the twelve months ended December 31, 2013 and 2012, the Company recorded income of $514,704 and $779,083, respectively, due to the change in the fair value of its warrant liability.

	The following table summarizes the Company's activity and fair value calculations of its derivative warrants for the twelve months ended December 31, 2013 and 2012:


		Linked Common		Warrant
		Shares to		Liability
		Derivative Warrants
	Balance, December 31, 2011	154,132		$	752,486

	Issuance of warrants to underwriters - September 11, 2012	110,000		49,170

	Exchange of warrants for common stock	(135,782	)	(19,823		)
	Change in fair value of derivatives	—		(779,083		)

	Balance, December 31, 2012	128,350		$	2,750

	Issuance of warrants to investors in 2013 Private Placement	14,236,472		2,344,899

	Exchange of warrants for common stock	(4,546	)	—

	Change in fair value of derivatives	—		(514,704		)

	Balance, December 31, 2013	14,360,276		$	1,832,945


	The Company's warrants were valued on the applicable dates using a Binomial Lattice Option Valuation Technique (“Binomial”). Significant inputs into this technique as of December 31, 2012, May 31, 2013, August 15, 2013 - September 23, 2013 and December 31, 2013 are as follows:


	Binomial Assumptions	December 31,	May 31,	August 15, 2013 - September 23, 2013	December 31,
		2012	2013		2013
	Fair market value of asset (1)	$0.22	$0.20	$0.28-$0.37	$0.30
	Exercise price	$1.25	$0.25-$0.50	$0.25-$0.50	$0.25-$1.25
	Term (2)	4.7 years	5.0 years	5.0 years	3.7 years - 4.7 years
	Implied expected life (3)	4.6 years	5.0 years	5.0 years	3.7 years - 4.7 years
	Volatility range of inputs (4)	45.82%--84.21%	50.14%--83.49%	48.46%--81.72%	40.63%--78.73%
	Equivalent volatility (3)	60.20%	59.15%	56.57%--57.55%	55%--56%
	Risk-free interest rate range of inputs (5)	0.11%--0.72%	1.07%--1.05%	0.04%--1.72%	0.38%--1.75%
	Equivalent risk-free interest rate (3)	0.32%	0.43%	0.56%--0.69%	0.78%--1.75%
	(1) The fair market value of the asset was determined by using the Company's closing stock price as reflected in the over-the-counter market.

	(2) The term is the contractual remaining term, allocated among twelve equal intervals for purposes of calculating other inputs, such as volatility and risk-free rate.

	(3) The implied expected life, and equivalent volatility and risk-free interest rate amounts are derived from the binomial.

	(4) The Company does not have a market trading history upon which to base its forward-looking volatility. Accordingly, the Company selected peer companies that provided a reasonable basis upon which to calculate volatility for each of the intervals described in (2), above.

	(5) The risk-free rates used for inputs represent the yields on zero coupon US Government Securities with periods to maturity consistent with the intervals described in (2), above.

Convertible Notes-Carried At Fair Value
$750,000 Notes Payable:
In conjunction with the loan extension and conversion agreement with Brian W. Brady discussed in Note 4, since the modification added a substantial conversion feature, the debt instruments were considered “substantially” different after the modification and extinguishment accounting was applicable. As a result, the fair value of the additional warrant to purchase 3,187,500 shares of the Company's common stock at $0.25 per share and the additional 1,687,500 shares of restricted stock were considered in the determination of the amount of loss on debt extinguishment. However, since Mr. Brady is a board member and significant shareholder, the transaction is considered to be with a related party and thus, the extinguishment is in essence a capital transaction. As such, the difference between the carrying amount of the original notes of $755,227 and the fair value of the modified notes as well as the fair value of the 1,000,000 warrants issued on May 31, 2013 and the 3,187,500 warrants and 1,687,500 restricted stock shares to be issued in the future of $1,526,202, or $770,975, was included in additional paid-in capital as of December 31, 2013 as the transaction was deemed capital in nature. The common stock equivalent value was based on the calculated indexed shares, the fair value of the common stock on the valuation date, and the fair value of the warrants using a binomial lattice model.

On August 15, 2013, Mr. Brady converted the $750,000 principal into shares of common stock on the same terms and conditions as were applicable to the other investors in the 2013 Private Placement. The $750,000 convertible notes payable had a fair value of $820,202 on May 31, 2013 (the modification date) and $1,586,109 on August 15, 2013 (the conversion date). This resulted in an expense of $765,907 during the twelve months ended December 31, 2013 and was recognized as "Change in fair value of derivatives and notes payable carried at fair value, net" on the accompanying consolidated statement of operations.

Since the Company was currently negotiating a future financing at the time of modification and management believed there was a high probability that the future financing would occur, the common stock equivalent value of the notes was based on the negotiated terms of the future financing.

The newly-issued warrant, indexed to 1,000,000 shares of common stock, met the conditions for equity classification and the fair value of $88,000 was recorded in the Company's consolidated balance sheet as additional paid-in capital during the three months ended June 30, 2013. The value of the additional warrant and the restricted stock to be issued upon the occurrence of the future financing were also recorded in additional paid-in capital. The additional warrant was valued at $280,500, using a binomial lattice option valuation technique and the restricted stock was valued at $337,500 based on the Company's current market prices.

As of the date of modification, May 31, 2013, the common stock equivalent value was estimated as follows:


	Indexed Shares		Fair Value per Share			Estimated Fair Value
Common stock	3,021,000		$	0.2		604,200

Warrants - $0.25 exercise price	1,510,500		$	0.088		132,924

Warrants - $0.50 exercise price	1,510,500		$	0.055		83,078

Common stock equivalent value						820,202


On the conversion date of August 15, 2013, the common stock equivalent value was estimated as follows:


	Indexed Shares		Fair Value per Share			Estimated Fair Value
Common stock	3,064,944		$	0.35		1,072,730

Warrants - $0.25 exercise price	1,532,472		$	0.199		304,962

Warrants - $0.50 exercise price	1,532,472		$	0.136		208,417

Common stock equivalent value						1,586,109


The following table summarizes the Company's activity and fair value calculations of its derivative notes payable for the twelve months ended December 31, 2013 and 2012:


	Linked Common		Bifurcated Compound Embedded Derivatives			Convertible Notes Payable, Carried at Fair Value
	Shares to
	Convertible Notes Payable
Balance, December 31, 2011	—		$	—		$	—

Issuance of $550,000 promissory note with compound embedded derivative - February 3, 2012	23,416		$	12,151		$	—

Issuance of $75,000 promissory note with compound embedded derivative - June 6, 2012	26,042		$	15,625		$	—

Conversion of notes into common stock	(2,069,439	)	$	(83,663	)	$	—

Change in fair value of derivatives	2,557,127		$	67,704		$	—

Balance, December 31, 2012	537,146		$	11,817		$	—

Issuance of $750,000 promissory note with compound embedded derivative - May 31, 2013	6,042,000		—			820,202

Conversion of notes into common stock	(6,903,872	)	(12,461		)	(1,586,109		)
Change in fair value of derivatives	324,726		644			765,907

Balance, December 31, 2013	—		$	—		$	—


The common stock was valued at the trading market price on the date of the valuation. The warrants were valued using a Binomial model using inputs as detailed above under the Binomial Assumptions table.

$520,000 Notes Payable:
As discussed in Note 4, the Company entered into additional unsecured loan agreements with Mr. Brady. Pursuant to these agreements, the Company received short-term loans totaling $520,000 maturing on August 31, 2013. Although the notes did not contain a conversion feature, the Company permitted Mr. Brady to convert the $520,000 principal into shares of common stock on the same terms and conditions as were applicable to the other investors in the 2013 Private Placement. The difference between the carrying amount of the original notes and accrued interest of $523,016 was compared to the $1,082,642 fair value of the 2,092,064 shares of common stock and 2,092,064 warrants received on August 15, 2013 and since the transaction is considered to be with a related party, the difference of $559,626 was treated as a capital transaction and is included in additional paid-in capital as of December 31, 2013. The common stock equivalent value was based on the calculated indexed shares, the fair value of the common stock on the valuation date, and the fair value of the warrants using a binomial lattice model.

Fair value measurements
Assets and liabilities that are recorded at fair value on a recurring basis are measured in accordance with ASC 820-10-05, Fair Value Measurements. The Brian Brady Promissory Notes originally issued April 11, 2013 and May 22, 2013 and modified on May 31, 2013 to extend the term and add a conversion feature are classified within Level 3 of the fair value hierarchy as they were valued using unobservable inputs including significant assumptions of the Company and other market participants.

The reconciliation of our derivative liabilities measured at fair value on a recurring basis using significant unobservable inputs (Level 3) as of December 31, 2013 is as follows:


	Convertible Notes Payable, Carried at Fair Value
Balance, December 31, 2012	$	—

Issuance of $750,000 promissory note with compound embedded derivative - May 31, 2013	820,202

Total loss included in earnings	765,907

Balance upon conversion, August 15, 2013	$	1,586,109


Compound Embedded Derivative
The Company concluded that the compound embedded derivative in its $550,000 senior secured promissory note issued on February 3, 2012 and its $75,000 convertible promissory note as modified on June 6, 2012 (see Note 4) required bifurcation and liability classification as derivative financial instruments because they were not considered indexed to the Company's own stock as defined in ASC 815, Derivatives and Hedging. The noteholders did not elect to convert the $75,000 convertible promissory note prior its maturity date on December 4, 2012. Therefore, the conversion feature expired and no further derivative valuation is required. On February 4, 2013, the Company satisfied all of its remaining obligations under its $550,000 senior secured promissory note when the noteholders converted the final balance owed of $112,150 into 773,983 shares of common stock at an average conversion rate of $.145 per share. The Company recorded the $12,461 value of the compound embedded derivative on the conversion date as a charge to additional paid-in capital. As of February 4, 2013, all convertible notes in which the conversion feature had been bifurcated and recorded at fair value, had been converted. The Company recorded expense resulting from the change in the fair value of the compound embedded derivatives during the twelve months ended December 31, 2013 in the amount of $644. The Company recorded expense resulting from the change in the fair value of the compound embedded derivatives during the twelve months ended December 31, 2012 in the amount of $67,704.

The Monte Carlo Simulation (“MCS”) technique was used to calculate the fair value of the compound embedded derivatives because it provides for the necessary assumptions and inputs. The MCS technique, which is an option-based model, is a generally accepted valuation technique for valuing embedded conversion features in hybrid convertible notes, because it is an open-ended valuation model that embodies all significant assumption types, and ranges of assumption inputs that the Company agrees would likely be considered in connection with the arms-length negotiation related to the transference of the instrument by market participants. In addition to the typical assumptions in a closed-end option model, such as volatility and a risk free rate, MCS incorporates assumptions for interest risk, credit risk and redemption behavior. In addition, MCS breaks down the time to expiration into potentially a large population of time intervals and steps. However, there may be other circumstances or considerations, other than those addressed herein, that relate to both internal and external factors that would be considered by market participants as it relates specifically to the Company and the subject financial instruments. The effects, if any, of these considerations cannot be reasonably measured, quantified or qualified.

The following table shows the summary calculations arriving at the compound embedded derivative value as of December 31, 2012 and on the final conversion date of February 4, 2013. See the assumption details for the composition of these calculations.


Compound Embedded Derivative	December 31,			February 4,
	2012			2013
Notional amount	$	106,355		$	112,150

Conversion price	0.198			0.145

Linked common shares (1)	537,146			773,983

MCS value per linked common share (2)	0.022			0.016

Total	$	11,817		$	12,461


(1) The Compound Embedded Derivative is linked to a variable number of common shares based upon a percentage of the Company's closing stock price as reflected in the over-the-counter market. The number of linked shares increased as the trading market price decreased and decreased as the trading market price increased.

(2) The Note embodied a contingent conversion feature that was predicated upon a financing transaction that was planned for a date between the issuance date and March 2, 2012. If the financing occurred, the maturity date of the Note was August 2, 2012. If the financing did not occur, the maturity date of the Note was February 2, 2013. While, in hindsight, the financing did not occur, the calculation of value must consider that on the issuance date the contingency was present and resulted in multiple scenarios of outcome as it related to the conversion feature subject to bifurcation. The mechanism for building this contingency into the MCS value was to perform two separate calculations of value and weight them on a reasonable basis.

The significant inputs into the Monte Carlo Simulation used to calculate the compound embedded derivative values as of December 31, 2012 and on the final conversion date of February 4, 2013 are as follows:


Monte Carlo Assumptions	December 31,		February 4,
	2012		2013 (7)
Fair market value of asset (1)	$0.22		$0.16
Conversion price	$0.20		$0.14
Term (2)	0.08 years		n/a
Implied expected life (3)	0.08 years		n/a
Volatility range of inputs (4)	16.12%--40.17%		n/a
Equivalent volatility (3)	30.70%		n/a
Risk adjusted interest rate range of inputs (5)	10.00%		n/a
Equivalent risk-adjusted interest rate (3)	10.00%		n/a
Credit risk-adjusted interest rate (6)	15.63%		n/a

(1) The fair market value of the asset was determined by using the Company's closing stock price as reflected in the over-the-counter market.

(2) The term is the contractual remaining term, allocated among twelve equal intervals for purposes of calculating other inputs, such as volatility and risk-free rate.

(3) The implied expected life, and equivalent volatility and risk-free risk-adjusted interest rate amounts are derived from the MCS.

(4) The Company does not have a market trading history upon which to base its forward-looking volatility. Accordingly, the Company selected peer companies that provided a reasonable basis upon which to calculate volatility for each of the intervals described in (2) above.

(5) Compound Embedded Derivatives bifurcated from debt instruments are expected to contain an element of market interest risk. That is, the risk that market driven interest rates will change during the term of a fixed rate debt instrument.

(6) The Company utilized a yield approach in developing its credit risk assumption. The yield approach assumes that the investor's yield on the instrument embodies a risk component, generally, equal to the difference between the actual yield and the yield for a similar instrument without regard to risk.

(7) Monte Carlo inputs are not applicable on the expiration date of February 4, 2013 since only intrinsic value remains. There is no time value left, so the use of an option model is not necessary.

Commitments_and_Contingencies

Commitments and Contingencies	12 Months Ended
	Dec. 31, 2013
Commitments and Contingencies Disclosure [Abstract]	'
Commitments and Contingencies Disclosure [Text Block]	'
	COMMITMENTS & CONTINGENCIES

	Lease Commitments
	Operating Leases
	In December 2013, the Company moved its corporate headquarters to 480 N. Orlando Avenue, Suite 200 in Winter Park, Florida pursuant to a five year and five month sublease agreement that is renewable for one additional year until April 30, 2020. The Company leases approximately 9,500 square feet based on a variable $17.50 to $21.50 per square foot annual rate over the lease term. During 2013, the Company leased space under a one-year sublease agreement at 1000 Legion Place, Suite 1600, in Orlando, Florida with total rent owed of $85,000. The Company also leases flexible office space under a month-to-month contract in Chicago, Illinois.

	Capital Leases
	During 2011 and 2013, the Company entered into capital leases for equipment which expire between August 2014 January 2016. Total obligations outstanding under the leases was $77,865 and $27,580 at December 31, 2013 and 2012, respectively. See Note 2 for more information on the Company's equipment under capital leases.

	A summary of future minimum lease payments under the Company's non-cancelable leases as of December 31, 2013 is as follows:



	Year ending December 31:	Capital Leases			Operating Leases
	2014	$	53,981		$	111,054

	2015	35,963			171,520

	2016	1,101			181,006

	2017	—			190,490

	2018	—			199,580

	Thereafter	—			67,976

	Total minimum lease payments	91,045			$	921,626

	Less amount representing interest	(13,180		)
	Total principal lease payments	77,865

	Less current maturities	(43,852		)
	Total long term obligations	$	34,013


	Total rent expense recorded in general and administrative expense in the accompanying consolidated statements of operations was approximately $125,000 and $329,000 for the twelve months ended December 31, 2013 and 2012, respectively.

	Retirement Plans
	In December 2007, the Company introduced a 401(k) plan that covered all eligible employees. The Company matches participant contributions in an amount equal to 50% of each participant's contribution up to 8% of the participant's salary. The participants become vested in 20% annual increments after two years of service. During the twelve months ended December 31, 2013 and 2012, the Company incurred $25,477 and $40,405, respectively, in expense for matching employer contributions.

	Litigation
	From time to time, the Company may become involved in various lawsuits and legal proceedings that arise in the ordinary course of business. Litigation is, however, subject to inherent uncertainties, and an adverse result in these or other matters may harm the Company's business. Other than as described below, the Company is currently not aware of any legal proceedings or claims that it believes would or could have, individually or in the aggregate, a material adverse effect on its operations or financial position.

	On October 17, 2012, Blue Calypso, Inc. filed a complaint against the Company in the U.S. District Court for the Eastern District of Texas. Blue Calypso's complaint alleges that the Company infringes on their patents related to peer-to-peer advertising between mobile communication devices and seeks unspecified damages. On July 19, 2013, Blue Calypso’s case against the Company was consolidated, along with patent infringement cases against Yelp, Inc. and Foursquare Labs, Inc., into Blue Calypso, Inc. v. Groupon, Inc. for all pretrial purposes, including discovery and claim construction.

	On December 16, 2013, the Patent Trial and Appeal Board's (PTAB) instituted a Covered Business Method Review (CBMR) for three of the five patents Blue Calypso asserts in its case against IZEA. In its decisions granting the CMBRs, the PTAB explained that several of Blue Calypso’s asserted patents are likely invalid. In particular, the PTAB found it more likely than not that each of these three patents was invalid based on two independent grounds of anticipation, and one ground of obviousness. Additionally, the PTAB preliminarily found it more likely than not that many of the claims of one of Blue Calypso’s patents were invalid due to a lack of written description. On January 17, 2014, the PTAB expanded its review to all five of Blue Calypso's assert patents. The PTAB’s final decision regarding the asserted patents is expected by the end of this year. On January 16, 2014, the court granted a joint motion to stay Blue Calypso’s patent infringement case until the PTAB's review of Blue Calypso’s asserted patents is complete. At this stage, the Company does not have an estimate of the likelihood or the amount of any potential exposure to us. The Company believes that there is no merit to this suit and continues to vigorously defend itself against Blue Calypso's allegations.

Stockholders_Deficit

Stockholders' Deficit	12 Months Ended
	Dec. 31, 2013
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]	'
Disclosure of Compensation Related Costs, Share-based Payments [Text Block]	'
	STOCKHOLDERS' DEFICIT

	On February 6, 2013, the Company's Board of Directors and holders of a majority of the outstanding shares of common stock of the Company approved an increase in the number of authorized shares of common stock of the Company from 12,500,000 shares to 100,000,000 shares (the “Share Increase”). The Company amended its Articles of Incorporation to effect the Share Increase by filing a Certificate of Amendment with the Nevada Secretary of State on February 11, 2013. The Company has authorized 10,000,000 shares of preferred stock with a par value of $0.0001 of which 240 shares were designated as Series A Convertible Preferred Stock on May 25, 2011.

	Authorization of Convertible Preferred Stock
	In May 2011, the Board of Directors designated 240 shares of its Preferred Stock as Series A Preferred Stock. It issued 230 of these shares in May 2011 during an equity financing. Each share of the Series A Preferred Stock was convertible into 758 shares of common stock at the option of the preferred holder and does not have a redemption feature. As of December 31, 2013, all shares of the Series A Preferred Stock have been converted to common shares.

	2013 Private Placement
	In accordance with a private placement memorandum and securities purchase agreement, from August 15, 2013 through September 23, 2013, the Company raised $2,182,500 in cash through the sale of 8,730,000 shares of its common stock at a price of $0.25 per share ("2013 Private Placement"). Additionally, as discussed in Notes 4 and 5, the Company converted notes payable and accrued interest thereon totaling $1,376,618 into 5,506,472 shares of its common stock at an effective price of $0.25 per share. The Company also issued fully-exercisable, five-year warrants to purchase 7,118,236 shares of its common stock at an exercise price of $0.25 per share and fully-exercisable, five-year warrants to purchase 7,118,236 shares of its common stock at an exercise price of $0.50 per share. The net proceeds received from the 2013 Private Placement are being used for general working capital purposes.

	As discussed in Note 5, the Company determined that the warrants issued with the 2013 Private Placement require liability classification, thus they are reported at fair value and remeasured each reporting period, with the change in fair value recognized in the consolidated statement of operations. The initial fair value of these warrants on their issuance dates total $2,344,899. Total costs of the private placement were $1,674,908 which included $178,389 in cash expenses, $2,344,899 related to the investor warrants noted above, less $848,380 related to change in fair value of Brady debt and loss on exchange of other convertible notes prior to conversion. As a result of the above transactions related to the private placement, the Company reported $1,884,210 as an increase in common stock and additional paid-in capital on the statement of stockholders deficit.

	Pursuant to the terms of the Securities Purchase Agreements issued in the 2013 Private Placement, the Company filed a registration statement with the SEC for purposes of registering the resale of these shares of common stock and the shares underlying the warrants on Form S-1 on October 16, 2013. This registration statement was declared effective by the SEC on November 8, 2013.

	Convertible Securities
	From October 2012 through December 2012, the holders of the Company's $550,000 senior secured promissory note converted $437,850 of note value into 2,069,439 shares of common stock at an average conversion rate of $.21 per share. The Company recorded the related $83,663 value of the compound embedded derivative on the converted portion as a charge to additional paid-in capital. On February 4, 2013, the Company satisfied all of its remaining obligations under its $550,000 senior secured promissory note when the noteholders converted the final balance owed of $112,150 into 773,983 shares of common stock at an average conversion rate of $.145 per share. The Company recorded the $12,461 value of the compound embedded derivative on the conversion date as a charge to additional paid-in capital.

	Additional Warrant Transactions
	During the twelve months ended December 31, 2013, pursuant to private transactions with warrant holders, the Company redeemed warrants to purchase 5,001 shares of common stock for the same number of shares without the Company receiving any further cash consideration. As a result of the exchange, the Company recognized a loss on the exchange of the warrants in the amount $732 during the twelve months ended December 31, 2013.

	On March 1, 2013, the Company entered into a $1.5 million secured credit facility agreement with Bridge Bank, N.A. of San Jose, California. In connection with this agreement, the Company issued a warrant with an expiration date after 5 years to purchase up to 58,139 shares of common stock for $15,000 ($.258 per share). This warrant met the conditions for equity classification and the fair value of $7,209, as determined using a binomial lattice option valuation technique, was recorded in the Company's consolidated balance sheet as an increase in deferred finance costs and additional paid-in capital.

	On May 31, 2013, the Company signed a loan extension and conversion agreement with Brian W. Brady, a director of the Company, that extended the maturity date on its $750,000 notes payable to August 31, 2013. In consideration for the extension and conversion agreement, the Company issued Mr. Brady a warrant to purchase 1,000,000 shares of the Company's common stock at $0.25 per share for a period of five years. The Company also agreed that upon the first closing of its next private placement, completed on August 15, 2013, it would issue Mr. Brady an additional warrant to purchase 3,187,500 shares of the Company's common stock at $0.25 per share for a period of five years and 1,687,500 shares of restricted stock for future issuance upon the earlier of two years after the first closing or completion of a transaction resulting in a change of control of the Company. These warrants and restricted stock met the conditions for equity classification and the fair value of $706,000, as determined using a binomial lattice option valuation technique, was recorded in the Company's consolidated balance sheet as an increase in additional paid-in capital.

	Stock Options
	On May 12, 2011, the Company adopted the 2011 Equity Incentive Plan (the “May 2011 Plan”) that authorizes, subsequent to the latest amendment on February 6, 2013, 11,613,715 shares of common stock to be granted for future stock awards to employees, directors or contractors. As of December 31, 2013, the Company had 3,949,503 shares of common stock available for future grants under the May 2011 Plan.

	On August 22, 2011, the Company adopted the 2011 B Equity Incentive Plan (the “August 2011 Plan”) reserving for issuance an aggregate of 87,500 shares of common stock under the August 2011 Plan. As of December 31, 2013, the Company had no shares of common stock available for future grants under the August 2011 Plan.

	Under both the May 2011 Plan and the August 2011 Plan (together, the "2011 Equity Incentive Plans"), the Board of Directors determines the exercise price to be paid for the shares, the period within which each option may be exercised, and the terms and conditions of each option. The exercise price of the incentive and non-qualified stock options may not be less than 100% of the fair market value per share of the Company’s common stock on the grant date. If an individual owns stock representing more than 10% of the outstanding shares, the price of each share of an incentive stock option must be equal to or exceed 110% of fair market value. Unless otherwise determined by the board of directors at the time of grant, the right to purchase shares covered by any options under the 2011 Equity Incentive Plans typically vest over the requisite service period as follows: 25% of options shall vest one year from the date of grant and the remaining options shall vest monthly, in equal increments over the following three years. The term of the options is up to ten years. The Company issues new shares to the optionee for any stock awards or options exercised pursuant to its equity incentive plans.

	A summary of option activity under the 2011 Equity Incentive Plans for the twelve months ended December 31, 2013 and 2012 is presented below:


	Options Outstanding	Common Shares			Weighted Average			Weighted Average
					Exercise Price			Remaining Life
								(Years)
	Outstanding at December 31, 2011	114,445			$	17.61		4.4

	Granted	378,293			5.74

	Exercised	(551	)		2

	Forfeited	(100,210	)		18.81

	Outstanding at December 31, 2012	391,977			$	5.87		4.3

	Granted	8,620,062			0.26

	Exercised	—			—

	Forfeited	(1,261,561	)		0.49

	Outstanding at December 31, 2013	7,750,478			$	0.51		8.1


	Exercisable at December 31, 2013	1,941,115			$	0.83		8.6


	During the year ended December 31, 2012, options were exercised into 551 shares of the Company's common stock for cash proceeds of $1,099. The intrinsic value of these options was $5,769. During the twelve months ended December 31, 2013, no options were exercised. There is no aggregate intrinsic value on the outstanding or exercisable options as of December 31, 2013 since the weighted average exercise price per share exceeded the fair value on such date.

	A summary of the nonvested stock option activity under the 2011 Equity Incentive Plans for the twelve months ended December 31, 2013 and 2012 is presented below:


Nonvested Options	Common Shares			Weighted Average			Weighted Average
				Grant Date			Remaining Years
				Fair Value			to Vest
Nonvested at December 31, 2011	57,516			$	2.73		2.5

Granted	378,293			2.17

Vested	(83,429	)		2.26

Forfeited	(43,753	)		2.78

Nonvested at December 31, 2012	308,627			$	2.17		2.9

Granted	8,620,062			0.2

Vested	(1,871,201	)		0.36

Forfeited	(1,248,125	)		0.23

Nonvested at December 31, 2013	5,809,363			$	0.24		3.3


Stock-based compensation cost related to stock options granted under the 2011 Equity Incentive Plans is measured at grant date, based on the fair value of the award, and is recognized as an expense over the employee’s requisite service period. The Company estimates the fair value of each option award on the date of grant using a Black-Scholes option-pricing model that uses the assumptions stated in Note 1. Total stock-based compensation expense recognized on awards outstanding during the twelve months ended December 31, 2013 and 2012 was $725,254 and $181,610, respectively. Stock-based compensation expense is recorded as a general and administrative expense in the Company's consolidated statements of operations. Future compensation related to nonvested awards expected to vest of $1,317,319 is estimated to be recognized over the weighted-average vesting period of three years.

Restricted Stock Issued for Services
In May 2012 and July 2012, the Company entered into seven agreements for celebrity endorsements of the Company's platforms whereby the Company paid cash of $100,000 and issued a total of 135,521 shares of restricted common stock. In the majority of the agreements, the restricted stock vested 25% immediately upon the signing of the agreements and then vests 6.25% per month over the following twelve months during the term of the agreements.

On June 12, 2012, the Company issued 1,200 shares of restricted common stock to its investors' counsel in order to pay for legal services totaling $6,000 related to the issuance of the $75,000 convertible promissory note.

On July 2, 2012, the Company issued 71,221 shares of restricted common stock to its former legal counsel in order to pay for general legal services totaling $356,103.

In August and September 2012, the Company issued 35,000 and 69,445 respective shares of restricted common stock as a result of a stock subscription agreement with its director, Brian Brady.

On January 3, 2013, the Company issued 60,000 shares of restricted stock valued at $15,900 pursuant to a twelve-month compensation arrangement with Mitchel J. Laskey for his service as a director and Chairman of the Company's Board of Directors.

On January 3, 2013, the Company issued 20,000 shares of restricted stock valued at $4,820 in order to pay for a small asset purchase.

Effective January 3, 2013, the Company entered into a twelve-month agreement to pay $4,000 per month beginning January 2013 to a firm which would provide investor relations services. In accordance with the agreement, the Company issued 100,000 shares of restricted common stock valued at $26,500 on January 15, 2013 and agreed to issue an additional 100,000 restricted shares on or before July 15, 2013. This agreement was mutually terminated on May 1, 2013 for no further cash consideration with the Company agreeing to issue the final installment of 100,000 shares of restricted common stock valued at $25,000 upon the termination of the agreement.

On May 16, 2013, the Company issued 30,000 shares of restricted common stock valued at $6,000 to settle an outstanding balance with a vendor.

On September 30, 2013, the Company entered into an agreement pursuant to which it issued 823,090 shares of restricted common stock, at an effective price of $0.35 per share, to settle a $288,081 balance owed for legal services.

Effective October 1, 2013, the Company entered into a six-month agreement to pay $5,000 per month to a firm which would provide investor relations services. In accordance with the agreement, the Company also issued 50,000 shares of restricted common stock valued at $19,000 on October 1, 2013, which is being amortized over the six month service period. $9,500 of this value was recognized as general and administrative expense on the accompanying consolidated statement of operations for the twelve months ended December 31, 2013.

The Company issued 85,661 shares of restricted common stock valued at $25,000 to each Brian W. Brady and Dan R. Rua for their service as directors of the Company during the twelve months ended December 31, 2013.

The following tables contain summarized information about nonvested restricted stock outstanding during the twelve months ended December 31, 2013 and 2012 :


Restricted Stock	Common Shares
Nonvested at December 31, 2011	—

Granted	312,387

Vested	(263,805	)
Forfeited	—

Nonvested at December 31, 2012	48,582

Granted	1,354,412

Vested	(1,402,994	)
Forfeited	—

Nonvested at December 31, 2013	—


Total stock-based compensation expense recognized for restricted stock awards issued for services during the twelve months ended December 31, 2012 was $675,538 of which $313,435 is included in sales and marketing expense, $356,103 is included in general and administrative expense and $6,000 is included in interest expense on the consolidated statements of operations. Total stock-based compensation expense recognized for restricted stock awards issued for services during the twelve months ended December 31, 2013 was $443,588 of which $14,027 is included in sales and marketing expense and $429,561 is included in general and administrative expense in the consolidated statements of operations. The fair value of the services is based on the value of the Company's common stock over the term of service. The fair value of the restricted stock issued during the twelve months ended December 31, 2013 and 2012 was $435,301 and $1,246,237, respectively, and the change in the fair value of the issued but nonvested shares was $7,098 and ($560,011), respectively.

Income_Taxes_Notes

Income Taxes (Notes)	12 Months Ended
	Dec. 31, 2013
Income Tax Disclosure [Abstract]	'
Income Tax Disclosure [Text Block]	'
	INCOME TAXES

	The components of the Company’s net deferred income taxes are as follows (rounded):


		December 31,			December 31,
		2013			2012
	Deferred tax assets:
	Net operating loss carry forwards	$	9,171,000		$	8,457,000

	Accrued expenses	72,000			32,000

	Depreciation and amortization	23,000			19,000

	Stock option and warrant expenses	285,000			51,000

	Deferred rent	5,000			—

	Other	2,000			2,000

	Gross deferred income tax assets	9,558,000			8,561,000

	Valuation allowance	(9,558,000		)	(8,561,000		)
	Total deferred income tax assets	$	—		$	—


	The following summary reconciles differences from taxes at the federal statutory rate with the effective rate:


		Twelve Months Ended December 31,
		2013		2012
	Federal income tax at statutory rates	(34.0	)%	(34.0	)%
	Change in deferred tax asset valuation allowance	30	%	35.9	%
	Deferred state taxes	(2.8	)%	(3.5	)%
	Non-deductible expenses:
	Meals & entertainment	0.3	%	0.2	%
	Change in fair value of warrants	2.6	%	0.7	%
	ISO stock compensation	1	%	0.4	%
	Other	2.9	%	0.3	%
	Income taxes (benefit) at effective rates	—	%	—	%

	The Company has incurred net losses since inception. At December 31, 2013, the Company had approximately $24,614,000 in net operating loss carryforwards for U.S. federal and state income tax purposes that expire in various amounts between the years of 2026 and 2032. The Company's ability to deduct its historical net operating losses may be limited in the future due to IRC Section 382 limitations as a result of the substantial issuances of common stock in 2012 and 2013. The change in valuation allowance for the years ended December 31, 2013 and 2012 was an increase of $997,000 and $1,677,000, respectively, resulting primarily from net operating losses generated during the periods.

Loss_Per_Common_Share

Loss Per Common Share	12 Months Ended
	Dec. 31, 2013
Earnings Per Share [Abstract]	'
Earnings Per Share [Text Block]	'
	LOSS PER COMMON SHARE

	Net losses were reported during the twelve months ended December 31, 2013 and 2012. As such, the Company excluded the following items from the computation of diluted loss per common share as their effect would be anti-dilutive:


		Twelve Months Ended
		December 31,	December 31,
		2013	2012
	Stock options	7,750,478	391,977

	Warrants	18,605,999	128,434

	Restricted stock	1,687,500	—

	Potential conversion of Series A convertible preferred stock	—	3,788

	Potential conversion of promissory notes payable	—	537,146

	Total excluded shares	28,043,977	1,061,345


	As disclosed further in Note 11, the Company entered into an equity transaction in February 2014, whereby it issued a total of 35,786,750 additional warrants.

Related_Party_Transactions

Related Party Transactions	12 Months Ended
Related Party Transactions	Dec. 31, 2013
Related Party Transactions [Abstract]	'
Related Party Transactions Disclosure [Text Block]	'
	RELATED PARTY TRANSACTIONS

	On December 26, 2012, Mitchel J. Laskey was elected to the Company's Board of Directors. He was then appointed as the Chairman of the Board, Chairman of the Audit Committee and as a member of the Compensation and Nominating Committees. Upon his appointment, the Board approved a twelve-month compensation arrangement whereby Mr. Laskey would receive $10,000 cash per month, 60,000 restricted stock units in January 2013, 60,000 restricted stock units in June 2013 and up to 120,000 in additional restricted stock units to be issued at the discretion of the disinterested members of the compensation committee for Mr. Laskey's service as Chairman of the Board. Mr. Laskey resigned from the Company's Board of Directors and all his related positions on April 24, 2013. Upon his resignation, he forfeited the right to receive any further cash or stock compensation.

	As discussed in Notes 4 and 5, from April 2013 through August 2013, the Company entered into several unsecured loan agreements with Brian W. Brady, a director of the Company. Pursuant to these agreements, the Company received short-term loans totaling $1,270,000 maturing on August 31, 2013, as amended. The notes bore interest at 7% per annum with a default rate of interest at 12% based on a 360 day year. On August 15, 2013, Mr. Brady converted the $1,270,000 in total principal described above, plus $19,252 of accrued interest, into 5,157,008 shares of common stock on the same terms and conditions as were applicable to the other investors in the 2013 Private Placement.

	The proceeds from the loans from Mr. Brady were used to pay off the outstanding balance on the Bridge Bank facility and to pay for operating expenses. The Board determined that the terms of the agreements were consistent or better than the terms of other note agreements that the Company had issued in its recent history. The note issuances and the modification were approved by the disinterested members of the Company's Board of Directors.

Subsequent_Events

Subsequent Events	12 Months Ended
Subsequent Events	Dec. 31, 2013
Subsequent Events [Abstract]	'
Subsequent Events [Text Block]	'
	SUBSEQUENT EVENTS

	No material events have occurred since December 31, 2013 that require recognition or disclosure in the financial statements, except as follows:

	On February 21, 2014, the Company completed a private placement pursuant to a Purchase Agreement dated as of February 12, 2014, for the issuance and sale of 34,285,728 shares of its common stock, at a purchase price of $0.35 per share, for gross proceeds of $12,000,000. As part of the private placement, the investors received warrants to purchase up to 17,142,864 shares of the Company's common stock at an exercise price of $0.35 per share and warrants to purchase up to another 17,142,864shares of the Company's common stock at an exercise price of $0.50 per share. The warrants will expire on February 21, 2019, five years after the date on which they were issued.
	The net proceeds from the private placement, following the payment of offering-related expenses, are being used by the Company to focus on revenue growth through the acceleration of its sales and client relations activities and marketing initiatives, establishment of strategic partnerships and continuation of technology and engineering enhancements to its platforms, as well as to fund its working capital and capital expenditure requirements. At the closing of the private placement, the Company paid Craig-Hallum Capital Partners LLC, the exclusive placement agent for the private placement, cash compensation of $814,850 and two five-year warrants, one warrant to purchase up to 750,511 shares of the Company's common stock at an exercise price of $0.35 per share and another warrant to purchase up to 750,511 shares of the Company' common stock at an exercise price of $0.50 per share.
	The Company has agreed, pursuant to the terms of a registration rights agreement with the investors, to (i) file a shelf registration statement with respect to the resale of the shares of its common stock sold to the investors and shares of its common stock issuable upon exercise of the warrants with the SEC within the sooner of 60 days after the closing date or 10 business days after the Company files its annual report on Form 10-K for the year ended December 31, 2013; (ii) use its commercially reasonable best efforts to have the shelf registration statement declared effective by the SEC as soon as possible after the initial filing, and in any event no later than 90 days after the closing date (or 120 days in the event of a full review of the shelf registration statement by the SEC); and (iii) keep the shelf registration statement effective until all registrable securities may be sold pursuant to Rule 144 under the Securities Act of 1933, without the need for current public information or other restriction. If the Company is unable to comply with any of the above covenants, it will be required to pay liquidated damages to the investors in the amount of 1% of the investors’ purchase price per month until such non-compliance is cured, with such liquidated damages payable in cash. If and to the extent the SEC imposes a registration cut-back on some or all of the shares to be included in the registration statement pursuant to Rule 415, no liquidated damages will apply to the cut-back shares until they can be registered.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	12 Months Ended
	Dec. 31, 2013
Accounting Policies [Abstract]	'
Reverse Stock Split [Policy Text Block]	'
	Reverse Stock Split
	On July 30, 2012, the Company filed a Certificate of Change with the Secretary of State of Nevada to effect a reverse stock split of the issued and outstanding shares of its common stock at a ratio of one share for every 40 shares outstanding prior to the effective date of the reverse stock split. Additionally, the Company's total authorized shares of common stock were decreased from 500,000,000 shares to 12,500,000 shares and subsequently increased to 100,000,000 shares in February 2013.
Consolidation, Policy [Policy Text Block]	'
	Principles of Consolidation
	The consolidated financial statements include the accounts of IZEA, Inc. and its wholly owned subsidiary, IZEA Innovations, Inc. (collectively, the "Company"). All significant intercompany balances and transactions have been eliminated in consolidation.
Cash and Cash Equivalents, Policy [Policy Text Block]	'
	Cash and Cash Equivalents
	For purposes of the statement of cash flows, the Company considers all highly liquid debt instruments purchased with a maturity of three months or less to be cash equivalents.
Receivables, Policy [Policy Text Block]	'
	Accounts Receivable and Concentration of Credit Risk
	Accounts receivable are customer obligations due under normal trade terms. Uncollectability of accounts receivable is not significant since most customers are bound by contract and are required to fund the Company for all the costs of an “opportunity,” defined as an order created by an advertiser for a creator to write about the advertiser’s product. If a portion of the account balance is deemed uncollectible, the Company will either write-off the amount owed or provide a reserve based on the uncollectible portion of the account. Management determines the collectability of accounts by regularly evaluating individual customer receivables and considering a customer’s financial condition, credit history and current economic conditions. The Company does not have a reserve for doubtful accounts as of December 31, 2013 and December 31, 2012. Management believes that this estimate is reasonable, but there can be no assurance that the estimate will not change as a result of a change in economic conditions or business conditions within the industry, the individual customers or the Company. Any adjustments to this account are reflected in the consolidated statements of operations as a general and administrative expense. Bad debt expense was less than 1% of revenue for the twelve months ended December 31, 2013 and 2012.
Concentration Risk, Credit Risk, Policy [Policy Text Block]	'
	Concentrations of credit risk with respect to accounts receivable are typically limited because a large number of geographically diverse customers make up the Company’s customer base, thus spreading the trade credit risk. The Company also controls credit risk through credit approvals, credit limits and monitoring procedures. The Company performs credit evaluations of its customers but generally does not require collateral to support accounts receivable. At December 31, 2013, two customers accounted for 23% of total accounts receivable in the aggregate, each of which accounted for more than 10% of the Company’s accounts receivable. At December 31, 2012, the Company had two customers which accounted for 46% of total accounts receivable in the aggregate. The Company had one customer that accounted for 12% of its revenue during the twelve months ended December 31, 2013. The Company had no customers that accounted for more than 10% of its revenue during the twelve months ended December 31, 2012.
Property, Plant and Equipment, Policy [Policy Text Block]	'
	Property and Equipment
	Depreciation and amortization is computed using the straight-line method and half-year convention over the estimated useful lives of the assets as follows:


	Computer Equipment	3 years
	Office Equipment	3 - 10 years
	Furniture and fixtures	5 - 10 years
	Leasehold improvements	5 years

	Major additions and improvements are capitalized, while replacements, maintenance and repairs, which do not improve or extend the life of the respective assets, are expensed as incurred. When assets are retired or otherwise disposed of, related costs and accumulated depreciation and amortization are removed and any gain or loss is recognized in net income or loss.
Impairment or Disposal of Long-Lived Assets, Including Intangible Assets, Policy [Policy Text Block]	'
	Impairment of Long-Lived Assets
	The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amounts of the assets exceed the fair value of the assets. After analyzing expected future cash flows from a customer list it acquired in 2011, the Company determined that the fair value of this asset exceeded its carrying value as of December 31, 2012 and recorded a $48,249 impairment on the value of its customer lists in general and administrative expenses in the accompanying consolidated statements of operations. Additionally, the Company estimated that its future cash flows from these customers would be minimal after one more year and therefore, determined that the remaining fair value of the asset should be amortized equally over the remaining estimated useful life of one yea
Research, Development, and Computer Software, Policy [Policy Text Block]	'
	Software Costs
	The Company is in the process of developing a new platform called the IZEA Exchange (IZEAx). This platform will be utilized both internally and externally to facilitate native advertising campaigns on a greater scale. In accordance with ASC 350-40, Internal Use Software and ASC 985-730, Computer Software Research and Development, research phase costs should be expensed as incurred and development phase costs including direct materials and services, payroll and benefits and interest costs may be capitalized. The Company determined that on April 15, 2013, the project became technologically feasible and the development phase began. The Company capitalized $362,346 in payroll and benefit costs to software development costs in the consolidated balance sheet during the twelve months ended December 31, 2013.
Revenue Recognition, Policy [Policy Text Block]	'
	Revenue Recognition
	The Company derives its revenue from three sources: revenue from an advertiser for the use of the Company's network of social media content creators to fulfill advertiser sponsor requests for a blog post, tweet, click or action ("Sponsored Revenue"), revenue from the posting of targeted display advertising ("Media Revenue") and revenue derived from various service fees charged to advertisers and creators ("Service Fee Revenue"). Sponsored revenue is recognized and considered earned after an advertiser's opportunity is posted on the Company's online platform and their request was completed and content listed, as applicable, by the Company's creators for a requisite period of time. The requisite period ranges from 3 days for an action or tweet to 30 days for a blog. Advertisers may prepay for services by placing a deposit in their account with the Company. The deposits are typically paid by the advertiser via check, wire transfer or credit card. Deposits are recorded as unearned revenue until earned as described above. Media Revenue is recognized and considered earned when the Company's creators place targeted display advertising in blogs. Service fees charged to advertisers are primarily related to inactivity fees for dormant accounts and fees for additional services outside of sponsored revenue. Service fees charged to creators include upgrade account fees for obtaining greater visibility to advertisers in advertiser searches in our platforms, early cash-out fees if a creator wishes to take proceeds earned for services from their account when the account balance is below certain minimum balance thresholds and inactivity fees for dormant accounts. Service fees are recognized immediately when the maintenance or enhancement service is performed for an advertiser or creator. All of the Company's revenue is generated through the rendering of services and is recognized under the general guidelines of SAB Topic 13 A.1 which states that revenue will be recognized when it is realized or realizable and earned. The Company considers its revenue as generally realized or realizable and earned once (i) persuasive evidence of an arrangement exists, (ii) services have been rendered, (iii) the price to the advertiser or customer is fixed (required to be paid at a set amount that is not subject to refund or adjustment) and determinable, and (iv) collectability is reasonably assured. The Company records revenue on the gross amount earned since it generally is the primary obligor in the arrangement, establishes the pricing and determines the service specifications.
Advertising Cost, Policy, Expensed Advertising Cost [Policy Text Block]	'
	Advertising Costs
	Advertising costs are charged to expense as they are incurred, including payments to contact creators to promote the Company. Advertising expense charged to operations for the twelve months ended December 31, 2013 and 2012 were approximately $67,000 and $332,000, respectively. Advertising costs are included in sales and marketing expense in the accompanying consolidated statements of operations.
Deferred Charges, Policy [Policy Text Block]	'
	Deferred Rent
	The Company’s operating lease for its office facilities contains predetermined fixed increases of the base rental rate during the lease term which was recognized as rental expense on a straight-line basis over the lease term which ends in April 2019, but is renewable for one additional year until April 2020. The Company records the difference between the amounts charged to operations and amounts payable under the lease as deferred rent in the accompanying consolidated balance sheets.
Income Tax, Policy [Policy Text Block]	'
	Income Taxes
	The Company has not recorded current income tax expense due to the generation of net operating losses. Deferred income taxes are accounted for using the balance sheet approach which requires recognition of deferred tax assets and liabilities for the expected future consequences of temporary differences between the financial reporting basis and the tax basis of assets and liabilities. A valuation allowance is provided when it is more likely than not that a deferred tax asset will not be realized.

	The Company identifies and evaluates uncertain tax positions, if any, and recognizes the impact of uncertain tax positions for which there is a less than more-likely-than-not probability of the position being upheld when reviewed by the relevant taxing authority. Such positions are deemed to be unrecognized tax benefits and a corresponding liability is established on the balance sheet. The Company has not recognized a liability for uncertain tax positions. If there were an unrecognized tax benefit, the Company would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. The Company’s tax years, subject to examination by the Internal Revenue Service, generally remain open for three years from the date of filing.
Convertible Preferred Stock [Policy Text Block]	'
	Convertible Preferred Stock
	The Company accounts for its convertible preferred stock under the provisions of Accounting Standards Codification ("ASC") on Distinguishing Liabilities from Equity, which sets forth the standards for how an issuer classifies and measures certain financial instruments with characteristics of both liabilities and equity. The ASC requires an issuer to classify a financial instrument that is within the scope of the ASC as a liability if such financial instrument embodies an unconditional obligation to redeem the instrument at a specified date and/or upon an event certain to occur. The Series A Convertible Preferred Stock of the Company issued in May 2011 did not have a redemption feature and all of these shares had been converted into common stock
Derivatives, Policy [Policy Text Block]	'
	Derivative Financial Instruments
	Derivative financial instruments are defined as financial instruments or other contracts that contain a notional amount and one or more underlying (e.g., interest rate, security price or other variable), require no initial net investment and permit net settlement. Derivative financial instruments may be free-standing or embedded in other financial instruments. Further, derivative financial instruments are initially, and subsequently, measured at fair value and recorded as liabilities or, in rare instances, assets. The Company accounts for derivative instruments in accordance with ASC 815, Derivatives and Hedging (“ASC 815”), which requires additional disclosures about the Company’s objectives and strategies for using derivative instruments, how the derivative instruments and related hedged items are accounted for, and how the derivative instruments and related hedging items affect the financial statements. The Company does not use derivative instruments to hedge exposures to cash flow, market or foreign currency risk. Terms of convertible debt and equity instruments are reviewed to determine whether or not they contain embedded derivative instruments that are required under ASC 815 to be accounted for separately from the host contract, and recorded on the balance sheet at fair value. The fair value of derivative liabilities, if any, is required to be revalued at each reporting date, with corresponding changes in fair value recorded in current period operating results. Pursuant to ASC 815, an evaluation of specifically identified conditions is made to determine whether the fair value of warrants issued is required to be classified as equity or as a derivative liability.

	The Company records a beneficial conversion feature (“BCF”) related to the issuance of convertible debt and equity instruments that have conversion features at fixed rates that are in-the-money when issued, and the fair value of warrants issued in connection with those instruments. The BCF for the convertible instruments is recognized and measured by allocating a portion of the proceeds to warrants, based on their relative fair value, and as a reduction to the carrying amount of the convertible instrument equal to the intrinsic value of the conversion feature. The discounts recorded in connection with the BCF and warrant valuation are recognized (a) for convertible debt as interest expense over the term of the debt, using the effective interest method or (b) for preferred stock as dividends at the time the stock first becomes convertible
Fair Value of Financial Instruments, Policy [Policy Text Block]	'
	Fair Value of Financial Instruments
	The Company’s financial instruments are recorded at fair value. Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. The valuation techniques are based on observable and unobservable inputs. Observable inputs reflect readily obtainable data from independent sources, while unobservable inputs reflect certain market assumptions. There are three levels of inputs that may be used to measure fair value:


	•	Level 1 – Valuation based on quoted market prices in active markets for identical assets and liabilities.

	•	Level 2 – Valuation based on quoted market prices for similar assets and liabilities in active markets.

	•	Level 3 – Valuation based on unobservable inputs that are supported by little or no market activity, therefore requiring management’s best estimate of what market participants would use as fair value.
	Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management. The Company does not have any Level 1 or 2 financial assets or liabilities. The Company’s Level 3 financial liabilities measured at fair value consisted of a warrant liability as of December 31, 2013 (see Note 5). Significant unobservable inputs used in the fair value measurement of the warrants include the estimated term. Significant increases (decreases) in the estimated remaining period to exercise would result in a significantly higher (lower) fair value measurement. In developing our credit risk assumption used in the fair value of warrants, consideration was made of publicly available bond rates and US Treasury Yields. However, since the Company does not have a formal credit-standing, management estimated its standing among various reported levels and grades for use in the model. During all periods, management estimated that the Company's standing was in the speculative to high-risk grades (BB- to CCC in the Standard and Poor's Rating). A significant increase (decrease) in the risk-adjusted interest rate could result in a significantly lower (higher) fair value measurement.

	The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values due to the short-term nature of these instruments. These financial instruments include cash and cash equivalents, accounts receivable, accounts payable and accrued expenses. Unless otherwise disclosed, the fair value of the Company’s notes payable and capital lease obligations approximate their carrying value based upon current rates available to the Company.

	Certain convertible promissory notes are recorded at the fair value of the hybrid instrument as a whole and are recorded at their common stock equivalent value. Significant unobservable inputs used in the fair value of the hybrid instruments include the estimated number of common shares underlying the promissory notes and the fair value of the common stock to be issued upon conversion. Generally, an increase (decrease) in the estimated number of shares underlying the promissory notes or the fair value of the common stock to be issued upon conversion would result in a (higher) lower fair value measurement.
Share-based Compensation, Option and Incentive Plans Policy [Policy Text Block]	'
	Stock-Based Compensation
	Stock-based compensation cost related to stock options granted under the May 2011 Equity Incentive Plan and August 2011 B Equity Incentive Plan (together, the "2011 Equity Incentive Plans") (see Note 7) is measured at grant date, based on the fair value of the award, and is recognized as an expense over the employee’s requisite service period. The Company estimates the fair value of each option award on the date of grant using a Black-Scholes option-pricing model that uses the assumptions noted in the table below. The Company estimates the fair value of its common stock using the closing stock price of its common stock as quoted in the OTCQB marketplace on the date of the agreement. Prior to April 1, 2012, due to limited trading history and volume, the Company estimated the fair value of its common stock using recent independent valuations or the value paid in equity financing transactions. The Company estimates the volatility of its common stock at the date of grant based on the volatility of comparable peer companies that are publicly traded and have had a longer trading history than itself. The Company determines the expected life based on historical experience with similar awards, giving consideration to the contractual terms, vesting schedules and post-vesting forfeitures. The Company uses the risk-free interest rate on the implied yield currently available on U.S. Treasury issues with an equivalent remaining term approximately equal to the expected life of the award. The Company has never paid any cash dividends on its common stock and does not anticipate paying any cash dividends in the foreseeable future. The Company used the following assumptions for options granted under the 2011 Equity Incentive Plans during the twelve months ended December 31, 2013 and 2012:


			Twelve Months Ended
	2011 Equity Incentive Plans Assumptions		December 31,	December 31,
			2013	2012
	Expected term		9 years	5 years
	Weighted average volatility		51.51%	54.89%
	Weighted average risk free interest rate		2.17%	0.75%
	Expected dividends		—	—

	The Company estimates forfeitures when recognizing compensation expense and this estimate of forfeitures is adjusted over the requisite service period based on the extent to which actual forfeitures differ, or are expected to differ, from such estimates. Changes in estimated forfeitures are recognized through a cumulative catch-up adjustment, which is recognized in the period of change, and also impact the amount of unamortized compensation expense to be recognized in future periods. Current average expected forfeiture rates were 3.72% and 50.21% during the twelve months ended December 31, 2013 and 2012.
Non-Employee Stock-Based Compensation [Policy Text Block]	'
	Non-Employee Stock-Based Compensation
	The Company's accounting policy for equity instruments issued to consultants and vendors in exchange for goods and services follows the provisions of ASC 505, “Equity-Based Payments to Non-Employees.” The measurement date for the fair value of the equity instruments issued is determined at the earlier of (i) the date at which a commitment for performance by the consultant or vendor is reached or (ii) the date at which the consultant or vendor's performance is complete. The fair value of equity instruments issued to consultants that vest immediately is expensed when issued. The fair value of equity instruments issued to consultants that have future vesting and are subject to forfeiture if performance does not occur is recognized as expense over the vesting period. Fair values for the unvested portion of issued instruments are adjusted each reporting period. The change in fair value is recorded to additional paid-in capital. Stock-based compensation related to non-employees is accounted for based on the fair value of the related stock or the fair value of the services, whichever is more readily determinable.
Segment Reporting, Policy [Policy Text Block]	'
	Segment Information
	The Company does not identify separate operating segments for management reporting purposes. The results of operations are the basis on which management evaluates operations and makes business decisions.
Use of Estimates, Policy [Policy Text Block]	'
	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
New Accounting Pronouncements, Policy [Policy Text Block]	'
	Recent Accounting Pronouncements
	There are several new accounting pronouncements issued by the Financial Accounting Standards Board ("FASB") which are not yet effective. Management does not believe any of these accounting pronouncements will have a material impact on the Company's financial position or operating results.
Reclassification, Policy [Policy Text Block]	'
	Reclassifications
	Certain items have been reclassified in the 2012 financial statements to conform to the 2013 presentation.

Summary_of_Significant_Account2

Summary of Significant Accounting Policies (Tables)	12 Months Ended
	Dec. 31, 2013
Accounting Policies [Abstract]	'
Property, Plant and Equipment [Table Text Block]	'
	Property and Equipment
	Depreciation and amortization is computed using the straight-line method and half-year convention over the estimated useful lives of the assets as follows:


	Computer Equipment	3 years
	Office Equipment	3 - 10 years
	Furniture and fixtures	5 - 10 years
	Leasehold improvements	5 years
	Property and equipment consists of the following:


		December 31, 2013				December 31, 2012
	Furniture and fixtures	$	153,521			$	153,521

	Office equipment	34,518				23,400

	Computer equipment	169,814				110,568

	Leasehold improvements	3,699				—

	Total	361,552				287,489

	Less accumulated depreciation and amortization	(205,070		)		(173,732		)
	Property and equipment, net	$	156,482			$	113,757

Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]	'
	The Company used the following assumptions for options granted under the 2011 Equity Incentive Plans during the twelve months ended December 31, 2013 and 2012:


			Twelve Months Ended
	2011 Equity Incentive Plans Assumptions		December 31,		December 31,
			2013		2012
	Expected term		9 years		5 years
	Weighted average volatility		51.51%		54.89%
	Weighted average risk free interest rate		2.17%		0.75%
	Expected dividends		—		—

Property_and_Equipment_Tables

Property and Equipment (Tables)	12 Months Ended
	Dec. 31, 2013
Property, Plant and Equipment [Abstract]	'
Property, Plant and Equipment [Table Text Block]	'
	Property and Equipment
	Depreciation and amortization is computed using the straight-line method and half-year convention over the estimated useful lives of the assets as follows:


	Computer Equipment	3 years
	Office Equipment	3 - 10 years
	Furniture and fixtures	5 - 10 years
	Leasehold improvements	5 years
	Property and equipment consists of the following:


		December 31, 2013			December 31, 2012
	Furniture and fixtures	$	153,521		$	153,521

	Office equipment	34,518			23,400

	Computer equipment	169,814			110,568

	Leasehold improvements	3,699			—

	Total	361,552			287,489

	Less accumulated depreciation and amortization	(205,070		)	(173,732		)
	Property and equipment, net	$	156,482		$	113,757

Intangible_Assets_Tables

Intangible Assets (Tables)	12 Months Ended
	Dec. 31, 2013
Intangible Assets, Gross (Excluding Goodwill) [Abstract]	'
Schedule of Finite-Lived Intangible Assets [Table Text Block]	'
	Net intangible assets consists of the following:


		December 31, 2013			December 31, 2012
	Loan acquisition costs	$	59,101		$	27,800

	Customer lists	125,525			125,525

	Less impairment on customer lists	(48,249		)	(48,249		)
	Total	136,377			105,076

	Less accumulated amortization	(131,160		)	(85,199		)
	Intangible assets, net	$	5,217		$	19,877

Derivative_Financial_Instrumen1

Derivative Financial Instruments (Tables)	12 Months Ended
	Dec. 31, 2013
Derivative [Line Items]	'
Schedule of Derivative Liabilities at Fair Value [Table Text Block]	'
	The reconciliation of our derivative liabilities measured at fair value on a recurring basis using significant unobservable inputs (Level 3) as of December 31, 2013 is as follows:


		Convertible Notes Payable, Carried at Fair Value
	Balance, December 31, 2012	$	—

	Issuance of $750,000 promissory note with compound embedded derivative - May 31, 2013	820,202

	Total loss included in earnings	765,907

	Balance upon conversion, August 15, 2013	$	1,586,109

Schedule of Compound Embedded Derivative [Table Text Block]	'
	The following table shows the summary calculations arriving at the compound embedded derivative value as of December 31, 2012 and on the final conversion date of February 4, 2013. See the assumption details for the composition of these calculations.


	Compound Embedded Derivative	December 31,			February 4,
		2012			2013
	Notional amount	$	106,355		$	112,150

	Conversion price	0.198			0.145

	Linked common shares (1)	537,146			773,983

	MCS value per linked common share (2)	0.022			0.016

	Total	$	11,817		$	12,461


	(1) The Compound Embedded Derivative is linked to a variable number of common shares based upon a percentage of the Company's closing stock price as reflected in the over-the-counter market. The number of linked shares increased as the trading market price decreased and decreased as the trading market price increased.

	(2) The Note embodied a contingent conversion feature that was predicated upon a financing transaction that was planned for a date between the issuance date and March 2, 2012. If the financing occurred, the maturity date of the Note was August 2, 2012. If the financing did not occur, the maturity date of the Note was February 2, 2013. While, in hindsight, the financing did not occur, the calculation of value must consider that on the issuance date the contingency was present and resulted in multiple scenarios of outcome as it related to the conversion feature subject to bifurcation. The mechanism for building this contingency into the MCS value was to perform two separate calculations of value and weight them on a reasonable basis.
Binomial Lattice Option Valuation Technique [Member]	'
Derivative [Line Items]	'
Schedule of Price Risk Derivatives [Table Text Block]	'
	The Company's warrants were valued on the applicable dates using a Binomial Lattice Option Valuation Technique (“Binomial”). Significant inputs into this technique as of December 31, 2012, May 31, 2013, August 15, 2013 - September 23, 2013 and December 31, 2013 are as follows:


	Binomial Assumptions	December 31,	May 31,	August 15, 2013 - September 23, 2013	December 31,
		2012	2013		2013
	Fair market value of asset (1)	$0.22	$0.20	$0.28-$0.37	$0.30
	Exercise price	$1.25	$0.25-$0.50	$0.25-$0.50	$0.25-$1.25
	Term (2)	4.7 years	5.0 years	5.0 years	3.7 years - 4.7 years
	Implied expected life (3)	4.6 years	5.0 years	5.0 years	3.7 years - 4.7 years
	Volatility range of inputs (4)	45.82%--84.21%	50.14%--83.49%	48.46%--81.72%	40.63%--78.73%
	Equivalent volatility (3)	60.20%	59.15%	56.57%--57.55%	55%--56%
	Risk-free interest rate range of inputs (5)	0.11%--0.72%	1.07%--1.05%	0.04%--1.72%	0.38%--1.75%
	Equivalent risk-free interest rate (3)	0.32%	0.43%	0.56%--0.69%	0.78%--1.75%
	(1) The fair market value of the asset was determined by using the Company's closing stock price as reflected in the over-the-counter market.

	(2) The term is the contractual remaining term, allocated among twelve equal intervals for purposes of calculating other inputs, such as volatility and risk-free rate.

	(3) The implied expected life, and equivalent volatility and risk-free interest rate amounts are derived from the binomial.

	(4) The Company does not have a market trading history upon which to base its forward-looking volatility. Accordingly, the Company selected peer companies that provided a reasonable basis upon which to calculate volatility for each of the intervals described in (2), above.

	(5) The risk-free rates used for inputs represent the yields on zero coupon US Government Securities with periods to maturity consistent with the intervals described in (2), above.
Common Stock Indexed Fair Value Based on Calculated Indexed Shares [Text Block]	'
	As of the date of modification, May 31, 2013, the common stock equivalent value was estimated as follows:


		Indexed Shares		Fair Value per Share			Estimated Fair Value
	Common stock	3,021,000		$	0.2		604,200

	Warrants - $0.25 exercise price	1,510,500		$	0.088		132,924

	Warrants - $0.50 exercise price	1,510,500		$	0.055		83,078

	Common stock equivalent value						820,202


	On the conversion date of August 15, 2013, the common stock equivalent value was estimated as follows:


		Indexed Shares		Fair Value per Share			Estimated Fair Value
	Common stock	3,064,944		$	0.35		1,072,730

	Warrants - $0.25 exercise price	1,532,472		$	0.199		304,962

	Warrants - $0.50 exercise price	1,532,472		$	0.136		208,417

	Common stock equivalent value						1,586,109

Monte Carlo Simulation Technique [Member]	'
Derivative [Line Items]	'
Schedule of Price Risk Derivatives [Table Text Block]	'
	The significant inputs into the Monte Carlo Simulation used to calculate the compound embedded derivative values as of December 31, 2012 and on the final conversion date of February 4, 2013 are as follows:


	Monte Carlo Assumptions	December 31,		February 4,
		2012		2013 (7)
	Fair market value of asset (1)	$0.22		$0.16
	Conversion price	$0.20		$0.14
	Term (2)	0.08 years		n/a
	Implied expected life (3)	0.08 years		n/a
	Volatility range of inputs (4)	16.12%--40.17%		n/a
	Equivalent volatility (3)	30.70%		n/a
	Risk adjusted interest rate range of inputs (5)	10.00%		n/a
	Equivalent risk-adjusted interest rate (3)	10.00%		n/a
	Credit risk-adjusted interest rate (6)	15.63%		n/a

	(1) The fair market value of the asset was determined by using the Company's closing stock price as reflected in the over-the-counter market.

	(2) The term is the contractual remaining term, allocated among twelve equal intervals for purposes of calculating other inputs, such as volatility and risk-free rate.

	(3) The implied expected life, and equivalent volatility and risk-free risk-adjusted interest rate amounts are derived from the MCS.

	(4) The Company does not have a market trading history upon which to base its forward-looking volatility. Accordingly, the Company selected peer companies that provided a reasonable basis upon which to calculate volatility for each of the intervals described in (2) above.

	(5) Compound Embedded Derivatives bifurcated from debt instruments are expected to contain an element of market interest risk. That is, the risk that market driven interest rates will change during the term of a fixed rate debt instrument.

	(6) The Company utilized a yield approach in developing its credit risk assumption. The yield approach assumes that the investor's yield on the instrument embodies a risk component, generally, equal to the difference between the actual yield and the yield for a similar instrument without regard to risk.

	(7) Monte Carlo inputs are not applicable on the expiration date of February 4, 2013 since only intrinsic value remains. There is no time value left, so the use of an option model is not necessary.
Warrant [Member]	'
Derivative [Line Items]	'
Schedule of Derivative Instruments in Statement of Financial Position, Fair Value [Table Text Block]	'
	The following table summarizes the Company's activity and fair value calculations of its derivative warrants for the twelve months ended December 31, 2013 and 2012:


		Linked Common		Warrant
		Shares to		Liability
		Derivative Warrants
	Balance, December 31, 2011	154,132		$	752,486

	Issuance of warrants to underwriters - September 11, 2012	110,000		49,170

	Exchange of warrants for common stock	(135,782	)	(19,823		)
	Change in fair value of derivatives	—		(779,083		)

	Balance, December 31, 2012	128,350		$	2,750

	Issuance of warrants to investors in 2013 Private Placement	14,236,472		2,344,899

	Exchange of warrants for common stock	(4,546	)	—

	Change in fair value of derivatives	—		(514,704		)

	Balance, December 31, 2013	14,360,276		$	1,832,945

Debt [Member]	'
Derivative [Line Items]	'
Schedule of Derivative Instruments in Statement of Financial Position, Fair Value [Table Text Block]	'
	The following table summarizes the Company's activity and fair value calculations of its derivative notes payable for the twelve months ended December 31, 2013 and 2012:


		Linked Common		Bifurcated Compound Embedded Derivatives			Convertible Notes Payable, Carried at Fair Value
		Shares to
		Convertible Notes Payable
	Balance, December 31, 2011	—		$	—		$	—

	Issuance of $550,000 promissory note with compound embedded derivative - February 3, 2012	23,416		$	12,151		$	—

	Issuance of $75,000 promissory note with compound embedded derivative - June 6, 2012	26,042		$	15,625		$	—

	Conversion of notes into common stock	(2,069,439	)	$	(83,663	)	$	—

	Change in fair value of derivatives	2,557,127		$	67,704		$	—

	Balance, December 31, 2012	537,146		$	11,817		$	—

	Issuance of $750,000 promissory note with compound embedded derivative - May 31, 2013	6,042,000		—			820,202

	Conversion of notes into common stock	(6,903,872	)	(12,461		)	(1,586,109		)
	Change in fair value of derivatives	324,726		644			765,907

	Balance, December 31, 2013	—		$	—		$	—

Commitments_and_Contingencies_

Commitments and Contingencies Commitments and Contingencies (Tables)	12 Months Ended
	Dec. 31, 2013
Leases [Abstract]	'
Schedule of Future Minimum Lease Payments for Capital and Operating Leases [Table Text Block]	'
	A summary of future minimum lease payments under the Company's non-cancelable leases as of December 31, 2013 is as follows:



	Year ending December 31:	Capital Leases			Operating Leases
	2014	$	53,981		$	111,054

	2015	35,963			171,520

	2016	1,101			181,006

	2017	—			190,490

	2018	—			199,580

	Thereafter	—			67,976

	Total minimum lease payments	91,045			$	921,626

	Less amount representing interest	(13,180		)
	Total principal lease payments	77,865

	Less current maturities	(43,852		)
	Total long term obligations	$	34,013

Stockholders_Deficit_Tables

Stockholders' Deficit (Tables)	12 Months Ended
	Dec. 31, 2013
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Schedule of Share-based Compensation, Stock Options, Activity [Table Text Block]	'
	A summary of option activity under the 2011 Equity Incentive Plans for the twelve months ended December 31, 2013 and 2012 is presented below:


	Options Outstanding	Common Shares		Weighted Average		Weighted Average
				Exercise Price		Remaining Life
						(Years)
	Outstanding at December 31, 2011	114,445		$	17.61	4.4

	Granted	378,293		5.74

	Exercised	(551	)	2

	Forfeited	(100,210	)	18.81

	Outstanding at December 31, 2012	391,977		$	5.87	4.3

	Granted	8,620,062		0.26

	Exercised	—		—

	Forfeited	(1,261,561	)	0.49

	Outstanding at December 31, 2013	7,750,478		$	0.51	8.1


	Exercisable at December 31, 2013	1,941,115		$	0.83	8.6

Stock Options [Member]	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Schedule of Nonvested Share Activity [Table Text Block]	'
	A summary of the nonvested stock option activity under the 2011 Equity Incentive Plans for the twelve months ended December 31, 2013 and 2012 is presented below:


	Nonvested Options	Common Shares		Weighted Average		Weighted Average
				Grant Date		Remaining Years
				Fair Value		to Vest
	Nonvested at December 31, 2011	57,516		$	2.73	2.5

	Granted	378,293		2.17

	Vested	(83,429	)	2.26

	Forfeited	(43,753	)	2.78

	Nonvested at December 31, 2012	308,627		$	2.17	2.9

	Granted	8,620,062		0.2

	Vested	(1,871,201	)	0.36

	Forfeited	(1,248,125	)	0.23

	Nonvested at December 31, 2013	5,809,363		$	0.24	3.3

Restricted Stock [Member]	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Schedule of Nonvested Share Activity [Table Text Block]	'
	The following tables contain summarized information about nonvested restricted stock outstanding during the twelve months ended December 31, 2013 and 2012 :


	Restricted Stock	Common Shares
	Nonvested at December 31, 2011	—

	Granted	312,387

	Vested	(263,805	)
	Forfeited	—

	Nonvested at December 31, 2012	48,582

	Granted	1,354,412

	Vested	(1,402,994	)
	Forfeited	—

	Nonvested at December 31, 2013	—

Income_Taxes_Tables

Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2013
Income Tax Disclosure [Abstract]	'
Schedule of Deferred Tax Assets and Liabilities [Table Text Block]	'
	The components of the Company’s net deferred income taxes are as follows (rounded):


		December 31,			December 31,
		2013			2012
	Deferred tax assets:
	Net operating loss carry forwards	$	9,171,000		$	8,457,000

	Accrued expenses	72,000			32,000

	Depreciation and amortization	23,000			19,000

	Stock option and warrant expenses	285,000			51,000

	Deferred rent	5,000			—

	Other	2,000			2,000

	Gross deferred income tax assets	9,558,000			8,561,000

	Valuation allowance	(9,558,000		)	(8,561,000		)
	Total deferred income tax assets	$	—		$	—

Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]	'
	The following summary reconciles differences from taxes at the federal statutory rate with the effective rate:


		Twelve Months Ended December 31,
		2013		2012
	Federal income tax at statutory rates	(34.0	)%	(34.0	)%
	Change in deferred tax asset valuation allowance	30	%	35.9	%
	Deferred state taxes	(2.8	)%	(3.5	)%
	Non-deductible expenses:
	Meals & entertainment	0.3	%	0.2	%
	Change in fair value of warrants	2.6	%	0.7	%
	ISO stock compensation	1	%	0.4	%
	Other	2.9	%	0.3	%
	Income taxes (benefit) at effective rates	—	%	—	%

Loss_Per_Common_Share_Tables

Loss Per Common Share (Tables)	12 Months Ended
	Dec. 31, 2013
Earnings Per Share [Abstract]	'
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table Text Block]	'
	Net losses were reported during the twelve months ended December 31, 2013 and 2012. As such, the Company excluded the following items from the computation of diluted loss per common share as their effect would be anti-dilutive:


		Twelve Months Ended
		December 31,	December 31,
		2013	2012
	Stock options	7,750,478	391,977

	Warrants	18,605,999	128,434

	Restricted stock	1,687,500	—

	Potential conversion of Series A convertible preferred stock	—	3,788

	Potential conversion of promissory notes payable	—	537,146

	Total excluded shares	28,043,977	1,061,345

Summary_of_Significant_Account3

Summary of Significant Accounting Policies - Reverse Stock Split (Details)	0 Months Ended
	Jul. 30, 2012	Dec. 31, 2013	Feb. 04, 2013	Dec. 31, 2012
Significant Accounting Policies [Line Items]	'	'	'	'
Stockholders' Equity Note, Stock Split, Conversion Ratio	40	'	'	'
Common stock, shares authorized (shares)	'	100,000,000	100,000,000	100,000,000
Stockholders' equity, reverse stock split	'All current and historical information contained herein related to the share and per share information for the Company's common stock or stock equivalents issued on or after May 12, 2011 reflects the 1-for-40 reverse stock split of the Company's outstanding shares of common stock that became market effective on August 1, 2012.	'	'	'
Scenario, Previously Reported [Member]	'	'	'	'
Significant Accounting Policies [Line Items]	'	'	'	'
Common stock, shares authorized (shares)	500,000,000	'	'	'
Reverse Stock Split [Member]	'	'	'	'
Significant Accounting Policies [Line Items]	'	'	'	'
Common stock, shares authorized (shares)	12,500,000	'	'	'

Summary_of_Significant_Account4

Summary of Significant Accounting Policies - Accounts Receivable and Concentration of Credit Risk (Details)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
	customer	customer
Accounting Policies [Abstract]	'	'
Accounts receivable, number of major customers (customers)	2	2
Accounts receivable, major customer (percentage)	23.00%	46.00%
Revenue, number of major customer (customers)	1	0
Revenue, major customer (percentage)	12.00%	'

Summary_of_Significant_Account5

Summary of Significant Accounting Policies - Property and Equipment (Details)	12 Months Ended
	Dec. 31, 2013
Equipment [Member]	'
Significant Accounting Policies [Line Items]	'
Property, plant and equipment, useful life (in years)	'3 years
Furniture and Fixtures [Member] \| Minimum [Member]	'
Significant Accounting Policies [Line Items]	'
Property, plant and equipment, useful life (in years)	'5 years
Furniture and Fixtures [Member] \| Maximum [Member]	'
Significant Accounting Policies [Line Items]	'
Property, plant and equipment, useful life (in years)	'10 years
Leasehold Improvements [Member]	'
Significant Accounting Policies [Line Items]	'
Property, plant and equipment, useful life (in years)	'5 years

Summary_of_Significant_Account6

Summary of Significant Accounting Policies - Software Costs (Details) (USD $)	12 Months Ended
	Dec. 31, 2013
Accounting Policies [Abstract]	'
Software development costs	$362,346

Summary_of_Significant_Account7

Summary of Significant Accounting Policies - Revenue Recognition (Details)	12 Months Ended
	Dec. 31, 2013
Minimum [Member]	'
Significant Accounting Policies [Line Items]	'
Revenue recognition requisite period (in days)	'3 days
Maximum [Member]	'
Significant Accounting Policies [Line Items]	'
Revenue recognition requisite period (in days)	'30 days

Summary_of_Significant_Account8

Summary of Significant Accounting Policies - Advertising Costs (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Accounting Policies [Abstract]	'	'
Advertising expense	$67,000	$332,000

Summary_of_Significant_Account9

Summary of Significant Accounting Policies - Stock-Based Compensation (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Significant Accounting Policies [Line Items]	'	'
Impairment of Intangible Assets, Finite-lived	$0	$48,249
Current average expected forfeiture rate (percentage)	3.72%	50.21%
Equity Incentive 2011 Plan [Member]	'	'
Significant Accounting Policies [Line Items]	'	'
Expected term (in years)	'9 years	'5 years
Weighted average volatility (percentage)	51.51%	54.89%
Weighted average risk free interest rate (percentage)	2.17%	0.75%
Expected dividends	0.00%	0.00%

Property_and_Equipment_Details

Property and Equipment (Details) (USD $)	12 Months Ended
Property and Equipment (Details) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Property, Plant and Equipment [Line Items]	'	'
Property and equipment	$361,552	$287,489
Less accumulated depreciation and amortization	-205,070	-173,732
Property and equipment, net	156,482	113,757
Furniture and Fixtures [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property and equipment	153,521	153,521
Office Equipment [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property and equipment	34,518	23,400
Computer Equipment [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property and equipment	169,814	110,568
Capital leases	119,681	87,840
Accumulated amortization - capital leases	42,549	55,008
Leasehold Improvements [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property and equipment	3,699	0
General and Administrative Expense [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Depreciation	$51,229	$49,980

Intangible_Assets_Loan_Acquisi

Intangible Assets Loan Acquisition Costs (Details) (USD $)	12 Months Ended
Intangible Assets Loan Acquisition Costs (Details) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Finite-Lived Intangible Assets [Line Items]	'	'
Finite-lived Intangible Assets, Fair Value Disclosure	$18,000	'
Debt issuance cost	31,301	27,800
Amortization of intangible assets	45,961	67,765
Intangible assets, net	5,217	19,877
Debt issuance costs [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Intangible assets, net	5,217	'
Interest Expense [Member] \| Debt issuance costs [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Amortization of intangible assets	$27,961	$25,923

Intangible_Assets_Customer_Lis

Intangible Assets Customer List Acquisition (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Jul. 31, 2011
	Dec. 31, 2013	Dec. 31, 2012	countries
Finite-Lived Intangible Assets [Line Items]	'	'	'
Number of countries in which network of customers were acquired	'	'	143
Finite-lived intangible assets, gross	$136,377	$105,076	'
Shares of common stock acquired, from the issuance of warrants	'	'	250
Value of common stock acquired, from the issuance of warrants	'	'	1,760
Impairment of intangible assets, finite-lived	0	-48,249	'
Intangible assets, net	5,217	19,877	'
Amortization of intangible assets	45,961	67,765	'
Customer Lists [Member]	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'
Finite-lived intangible assets, gross	125,525	125,525	'
Impairment of intangible assets, finite-lived	'	-48,249	'
Finite-lived intangible asset, useful life	'	'1 year	'
Advertisers [Member]	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'
Network of customers acquired	'	'	12,000
Twitter Publishers [Member]	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'
Network of customers acquired	'	'	20,000
General and Administrative Expense [Member] \| Customer Lists [Member]	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'
Impairment of intangible assets, finite-lived	-48,249	-48,249	'
Amortization of intangible assets	$18,000	$41,842	'

Intangible_Assets_Schedule_of_

Intangible Assets Schedule of Intangible Assets (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Finite-Lived Intangible Assets [Line Items]	'	'
Finite-lived intangible assets, gross	$136,377	$105,076
Less impairment on customer lists	0	-48,249
Less accumulated amortization	-131,160	-85,199
Intangible assets, net	5,217	19,877
Debt issuance costs [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Finite-lived intangible assets, gross	59,101	27,800
Intangible assets, net	5,217	'
Customer Lists [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Finite-lived intangible assets, gross	125,525	125,525
Less impairment on customer lists	'	-48,249
General and Administrative Expense [Member] \| Customer Lists [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Less impairment on customer lists	($48,249)	($48,249)

Notes_Payable_Convertible_Note

Notes Payable - Convertible Notes Payable (Details) (USD $)

12 Months Ended

0 Months Ended

12 Months Ended

0 Months Ended

1 Months Ended

12 Months Ended

0 Months Ended

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Feb. 04, 2013

Feb. 03, 2012

Dec. 31, 2013

Dec. 31, 2012

4-May-12

Sep. 23, 2013

Dec. 31, 2013

Dec. 31, 2012

Aug. 15, 2013

Senior Secured Promissory Note [Member]

Convertible Promissory Note [Member]

Common Stock [Member]

shareholder

Convertible Promissory Note - Principal [Member]

Convertible Promissory Note - Accrued Interest [Member]

Convertible Promissory Note [Member]

Short-term Debt [Line Items]

Debt instrument, face amount (in dollars)

$550,000

$75,000

Debt Instrument, Unamortized Discount (Premium), Net

50,000

Debt instrument, unamortized discount

65,651

Amortization of debt discount (premium)

5,800

59,900

Debt instrument, fee amount

3,500

Debt issuance cost

31,301

27,800

21,800

6,000

Proceeds from debt, net of issuance costs

474,700

69,000

Debt instrument, convertible, conversion percentage (percentage)

90.00%

Compound embedded derivative

11,817

12,151

15,625

Debt Instrument, Fair Value Disclosure

484,349

Debt conversion, converted instrument, amount (in dollars)

112,150

437,850

Conversion of notes payable into common stock (shares)

6,903,872

2,069,439

773,983

2,069,439

773,983

2,069,439

Debt instrument, convertible, conversion price (per share)

$0.14

$0.21

Debt instrument, maturity period (in days)

'30 days

Debt Instrument, Number of Existing Shareholders Issued Promissory Note

Number of trading days prior to conversion date (in days)

'10 days

Debt instrument, interest rate, stated percentage (percentage)

8.00%

Debt instrument, debt default, percentage (percentage)

18.00%

Induced Conversion of Convertible Debt Expense

93,482

Debt conversion, converted instrument, amount (in dollars)

$1,376,618

$17

$75,000

$12,366

Conversion of notes payable into common stock (shares)

5,506,472

3,788

170,455

349,464

Notes_Payable_Bridge_Bank_Cred

Notes Payable - Bridge Bank Credit Agreement (Details) (USD $)	0 Months Ended	12 Months Ended
	Mar. 01, 2013	Dec. 31, 2013	Dec. 31, 2012
Debt Instrument [Line Items]	'	'	'
Debt issuance cost	'	$31,301	$27,800
Fair value of warrants issued	7,209	7,209	'
Secured Line of Credit Facility [Member]	'	'	'
Debt Instrument [Line Items]	'	'	'
Eligible securitization percentage of accounts receivable (percentage)	80.00%	'	'
Line of credit facility, maximum borrowing capacity	1,500,000	'	'
Debt instrument, annual facility fee	7,500	'	'
Line of credit facility, commitment fee percentage (percentage)	0.50%	'	'
Line of credit facility, annual due dilligence fee	1,000	'	'
Debt Instrument, description of variable rate basis	'prime rate plus 2%	'	'
Debt instrument, description of default rate of interest	'prime plus 7%	'	'
Line of credit facility, termination fee	18,750	'	'
Line of credit facility, early termination credit limit percentage (percentage)	1.00%	'	'
Line of credit facility, early termination fee calculation denominator (percentage)	80.00%	'	'
Debt issuance cost	31,301	'	'
Debt issuance cost amortization period (in years)	'1 year	'	'
Amortization of debt discount (premium)	'	26,000	'
Additional Paid-in Capital [Member]	'	'	'
Debt Instrument [Line Items]	'	'	'
Fair value of warrants issued	'	$7,209	'

Notes_Payable_Brian_Brady_Prom

Notes Payable - Brian Brady Promissory Notes (Details) (USD $)

12 Months Ended

0 Months Ended

1 Months Ended

0 Months Ended

1 Months Ended

12 Months Ended

0 Months Ended

Dec. 31, 2013

Aug. 15, 2013

22-May-13

Aug. 15, 2013

22-May-13

Aug. 12, 2013

Sep. 23, 2013

Dec. 31, 2013

Dec. 31, 2012

Aug. 15, 2013

Restricted Stock Units (RSUs) [Member]

Unsecured Debt [Member]

Director [Member]

Common Stock [Member]

Unsecured Debt - Principal [Member]

Unsecured Debt - Accrued Interest [Member]

Unsecured Debt [Member]

Director [Member]

Common Stock [Member]

Director [Member]

Short-term Debt [Line Items]

Short-term loan

$750,000

$520,000

$1,270,000

Debt instrument, default interest rate (percentage)

12.00%

Debt instrument, interest rate, stated percentage (percentage)

7.00%

Warrants issued to purchase shares

1,000,000

Warrants issued to purchase shares, exercise price (per share)

$0.25

Warrant conversion period to purchase shares (in years)

'5 years

Additional warrants issued to purchase shares (shares)

3,187,500

Shares granted in period (shares)

1,687,500

Share-based compensation arrangement by share-based payment award, award vesting period (in years)

'2 years

Debt conversion, converted instrument, amount (in dollars)

$1,376,618

$17

$1,270,000

$19,252

Conversion of notes payable into common stock (shares)

5,506,472

3,788

170,455

5,157,008

Notes_Payable_Details

Notes Payable (Details) (USD $)	12 Months Ended
Notes Payable (Details) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Debt Disclosure [Abstract]	'	'
Interest Expense, Notes Payable	$22,397	$79,488
Amortization of Financing Costs	$27,962	$25,923

Derivative_Financial_Instrumen2

Derivative Financial Instruments - Warrants Liability (Details) (USD $)

12 Months Ended

0 Months Ended

12 Months Ended

2 Months Ended

12 Months Ended

0 Months Ended

12 Months Ended

Dec. 31, 2013

Dec. 31, 2012

Jun. 30, 2012

Jul. 31, 2011

31-May-11

Sep. 11, 2012

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Jun. 30, 2012

Dec. 31, 2012

Feb. 04, 2013

Dec. 31, 2013

Sep. 23, 2013

warrantholder

May 2011 Offering [Member]

September 2012 Offering [Member]

Warrant [Member]

Private Transaction with Nineteen Warrant Holders [Member]

Private Transaction with a Warrant Holder [Member]

Warrants - $0.25 exercise price [Member]

Warrants - $0.50 exercise price [Member]

Derivative [Line Items]

Common shares linked to derivative warrants (shares)

250

153,882

14,360,276

128,350

154,132

Issuance of warrants, public offering (shares)

110,000

Class of warrant or right, number of warrant holders

Conversion of notes payable into common stock (shares)

6,903,872

2,069,439

123,052

5,001

Loss on exchange of warrants and debt

$94,214

$802,123

$732

Class of warrant or right, number of securities called by warrants or rights (shares)

7,118,236

Class of warrant or right, exercise price of warrants or rights (per share)

0.25

0.5

Fair value of warrants issued to investors in private placement (shares)

2,344,899

Change in fair value of derivative

$514,704

$779,083

Derivative_Financial_Instrumen3

- Derivative Financial Instruments (Details) (USD $)	Dec. 31, 2013	Dec. 31, 2012	Jul. 31, 2011	Sep. 11, 2012	Dec. 31, 2013	Dec. 31, 2012
- Derivative Financial Instruments (Details) (USD $)	Dec. 31, 2013	Dec. 31, 2012	Jul. 31, 2011	Warrant [Member]	Warrant [Member]	Warrant [Member]
Linked Common Shares to Derivative Warrants [Roll Forward]	'	'	'	'	'	'
Linked common shares to derivative warrants, beginning balance (shares)	'	'	250	'	128,350	154,132
Class of warrant or right, issuance of warrants to underwriters	'	'	'	110,000	'	'
Class of Warrant or Right, Issuance of Warrants to Investors in Private Placement	'	'	'	'	14,236,472	'
Issuance of warrants with preferred stock financing	'	'	'	'	-4,546	-135,782
Change in fair value of derivatives	'	'	'	'	$0	$0
Linked common shares to derivative warrants, ending balance (shares)	'	'	250	'	14,360,276	128,350
Warrant Liability [Roll Forward]	'	'	'	'	'	'
Warrant liability beginning balance	1,832,945	2,750	'	'	2,750	752,486
Fair value of warrants issued to underwriters	'	'	'	49,170	'	'
Fair value of warrants issued to investors in private placement (shares)	'	'	'	'	2,344,899	'
Fair value of warrants issued with preferred stock financing	'	'	'	'	0	-19,823
Change in fair value of derivative	'	'	'	'	-514,704	-779,083
Warrant liability ending balance	$1,832,945	$2,750	'	'	$1,832,945	$2,750

Derivative_Financial_Instrumen4

Derivative Financial Instruments - Binomial Assumptions (Details) (Warrant [Member], Binomial Lattice Option Valuation Technique [Member], USD $)	0 Months Ended		1 Months Ended		12 Months Ended
	31-May-13		Sep. 23, 2013		Dec. 31, 2013		Dec. 31, 2012
Derivative [Line Items]	'		'		'		'
Fair market value of asset (per share)	$0.20	[1]	'		$0.30	[1]	0.22	[1]
Exercise price (per share)	'		'		'		1.25
Term (in years)	'5 years 0 months	[2]	'5 years 0 months	[2]	'		'4 years 8 months	[2]
Implied expected life (in years)	'5 years 0 months	[3]	'5 years 0 months	[3]	'		'4 years 7 months	[3]
Equivalent volatility (percentage)	59.15%	[3]	'		'		60.20%	[3]
Equivalent risk-free interest rate (percentage)	0.43%	[3]	'		'		0.32%	[3]
Minimum [Member]	'		'		'		'
Derivative [Line Items]	'		'		'		'
Fair market value of asset (per share)	'		$0.28	[1]	'		'
Exercise price (per share)	$0.25		$0.25		$0.25		'
Term (in years)	'		'		'3 years 8 months	[2]	'
Implied expected life (in years)	'		'		'3 years 8 months	[3]	'
Volatility range of inputs (percentage)	50.14%	[4]	56.57%	[3]	55.00%	[3]	45.82%	[4]
Equivalent volatility (percentage)	'		48.46%	[4]	40.63%	[4]	'
Risk-free interest rate range of inputs (percentage)	1.05%	[5]	0.04%	[5]	0.38%	[5]	0.11%	[5]
Equivalent risk-free interest rate (percentage)	'		0.56%	[3]	0.78%	[3]	'
Maximum [Member]	'		'		'		'
Derivative [Line Items]	'		'		'		'
Fair market value of asset (per share)	'		$0.37	[1]	'		'
Exercise price (per share)	$0.50		$0.50		$1.25		'
Term (in years)	'		'		'4 years 8 months	[2]	'
Implied expected life (in years)	'		'		'4 years 8 months	[3]	'
Volatility range of inputs (percentage)	83.49%	[4]	57.55%	[3]	56.00%	[3]	84.21%	[4]
Equivalent volatility (percentage)	'		81.72%	[4]	78.73%	[4]	'
Risk-free interest rate range of inputs (percentage)	1.07%	[5]	1.72%	[5]	1.75%	[5]	0.72%	[5]
Equivalent risk-free interest rate (percentage)	'		0.69%	[3]	1.75%	[3]	'

[1]	The fair market value of the asset was determined by using the Company's closing stock price as reflected in the over-the-counter market.
[2]	The term is the contractual remaining term, allocated among twelve equal intervals for purposes of calculating other inputs, such as volatility and risk-free rate.
[3]	The implied expected life, and equivalent volatility and risk-free interest rate amounts are derived from the binomial.
[4]	The Company does not have a market trading history upon which to base its forward-looking volatility. Accordingly, the Company selected peer companies that provided a reasonable basis upon which to calculate volatility for each of the intervals described in (2), above.
[5]	The risk-free rates used for inputs represent the yields on zero coupon US Government Securities with periods to maturity consistent with the intervals described in (2), above.

Derivative_Financial_Instrumen5

Derivative Financial Instruments - Convertible Notes-Carried at Fair Value (Details) (USD $)

0 Months Ended

12 Months Ended

0 Months Ended

12 Months Ended

0 Months Ended

1 Months Ended

0 Months Ended

1 Months Ended

6 Months Ended

12 Months Ended

0 Months Ended

31-May-13

Mar. 01, 2013

Jun. 06, 2012

Feb. 03, 2012

Dec. 31, 2013

Dec. 31, 2012

Aug. 15, 2013

Dec. 31, 2011

Aug. 15, 2013

31-May-13

Aug. 15, 2013

31-May-13

Aug. 15, 2013

31-May-13

Aug. 15, 2013

31-May-13

Feb. 04, 2013

Dec. 31, 2012

Feb. 03, 2012

Aug. 15, 2013

22-May-13

Dec. 31, 2013

Aug. 12, 2013

Aug. 15, 2013

22-May-13

Jun. 30, 2013

Dec. 31, 2013

Sep. 23, 2013

Dec. 31, 2013

Aug. 12, 2013

Aug. 15, 2013

Dec. 31, 2013

Dec. 31, 2012

Aug. 15, 2013

Dec. 31, 2013

Dec. 31, 2012

Binomial Lattice Option Valuation Technique [Member]

Senior Secured Promissory Note [Member]

Unsecured Debt [Member]

Restricted Stock Units (RSUs) [Member]

Additional Paid-in Capital [Member]

Warrants - $0.25 exercise price [Member]

Director [Member]

Common Stock [Member]

Convertible Notes Payable [Member]

Common Stock [Member]

Warrants - $0.25 exercise price [Member]

Warrants - $0.50 exercise price [Member]

Binomial Lattice Option Valuation Technique [Member]

Senior Secured Promissory Note [Member]

Unsecured Debt [Member]

Restricted Stock Units (RSUs) [Member]

Unsecured Debt [Member]

Warrants - $0.25 exercise price [Member]

Director [Member]

Common Stock [Member]

Fair Value of Warrants [Line Items]

Additional warrants issued to purchase shares (shares)

3,187,500

1,526,202

Warrants issued to purchase shares, exercise price (per share)

$0.25

Shares granted in period (shares)

1,687,500

770,975

Warrants issued to purchase shares

1,000,000

Debt instrument, convertible, carrying amount of equity component

$523,016

$755,227

$559,626

Short-term loan

750,000

520,000

1,270,000

Notes payable carried at fair value

820,202

1,586,109

Number of indexed warrants (in shares)

3,064,944

3,021,000

1,532,472

1,510,500

1,532,472

1,510,500

1,000,000

Stock Issued During Period, Shares, Conversion of Convertible Securities

2,092,064

Class of warrant or right, number of securities called by warrants or rights (shares)

7,118,236

2,092,064

Equity, Fair Value Disclosure

88,000

Fair value of warrants issued

7,209

280,500

Fair value of stock issued during period

337,500

Warrants and restricted stock, reserved for furture issuance, value

1,082,642

Number of indexed warrants, fair value per share

$0.35

$0.20

$0.09

$0.14

$0.06

Fair value of common stock issued

1,586,109

820,202

1,072,730

604,200

304,962

132,924

208,417

83,078

Linked common shares (shares)

537,146

Increase (Decrease) in the Number of Shares Linked to Promissory Notes Embedded Derivatives

6,042,000

26,042

23,416

Debt Conversion, Converted Instrument, Shares Issued

-6,903,872

-2,069,439

-773,983

-2,069,439

-773,983

-2,069,439

Linked Common Shares to Promissory Notes, Change in Fair Value of Derivatives

324,726

2,557,127

Compound embedded derivative

11,817

12,151

Compound embedded derviative, issuance of promissory note

15,625

12,151

Embedded derivative, conversion of notes into common stock

-83,663

-12,461

Compound Embedded Derivatives, Change in Fair Value of Derivatives

644

67,704

Fair value of convertible notes

1,586,109

Fair value of convertible notes payable

820,202

Fair value of convertible notes, conversion of notes into common stock

-1,586,109

Fair value of convertible notes payable, change in derivative fair value

$765,907

Derivative_Financial_Instrumen6

Derivative Financial Instruments - Fair Value Measurements (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Aug. 15, 2013	31-May-13	Jun. 06, 2012	Feb. 03, 2012
Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation, Calculation [Roll Forward]	'	'	'	'	'	'
Fair value of convertible notes beginning balance	$0	$0	$1,586,109	'	'	'
Fair value of convertible notes payable	'	'	'	820,202	0	0
Fair value of convertible notes payable, change in derivative fair value	765,907	0	'	'	'	'
Fair value of convertible notes ending balance	$0	$0	$1,586,109	'	'	'

Derivative_Financial_Instrumen7

Derivative Financial Instruments - Compound Embedded Derivative (Details) (USD $)

3 Months Ended

12 Months Ended

0 Months Ended

12 Months Ended

0 Months Ended

12 Months Ended

Mar. 31, 2012

Dec. 31, 2013

Dec. 31, 2012

Jun. 06, 2012

Dec. 31, 2011

Feb. 04, 2013

Dec. 31, 2013

Dec. 31, 2012

Feb. 04, 2013

Dec. 31, 2012

Feb. 03, 2012

Compound Embedded Derivative [Member]

Senior Secured Promissory Note [Member]

Monte Carlo Simulation Technique [Member]

Derivative [Line Items]

Debt instrument, face amount (in dollars)

$550,000

Convertible notes payable

75,000

Debt conversion, converted instrument, amount (in dollars)

112,150

437,850

Conversion of notes payable into common stock (shares)

6,903,872

2,069,439

773,983

2,069,439

Debt instrument, convertible, conversion price (per share)

$0.14

$0.21

Embedded derivative, conversion of notes into common stock

83,663

Compound embedded derivatives, change in fair value of derivatives

-67,704

-644

Notional amount

112,150

106,355

Conversion price (per share)

$0.14

[1]

$0.20

Linked common shares (shares)

537,146

773,983

[2]

537,146

[2]

MCS value per linked common share (per share)

$0.02

[3]

$0.02

[3]

Compound embedded derivative

$11,817

$12,461

$11,817

$12,151

[1]

Monte Carlo inputs are not applicable on the expiration date of February 4, 2013 since only intrinsic value remains. There is no time value left, so the use of an option model is not necessary.

[2]

The Compound Embedded Derivative is linked to a variable number of common shares based upon a percentage of the Company's closing stock price as reflected in the over-the-counter market. The number of linked shares increased as the trading market price decreased and decreased as the trading market price increased.

[3]

The Note embodied a contingent conversion feature that was predicated upon a financing transaction that was planned for a date between the issuance date and March 2, 2012. If the financing occurred, the maturity date of the Note was August 2, 2012. If the financing did not occur, the maturity date of the Note was February 2, 2013. While, in hindsight, the financing did not occur, the calculation of value must consider that on the issuance date the contingency was present and resulted in multiple scenarios of outcome as it related to the conversion feature subject to bifurcation. The mechanism for building this contingency into the MCS value was to perform two separate calculations of value and weight them on a reasonable basis.

Derivative_Financial_Instrumen8

Derivative Financial Instruments - Compound Embedded Derivative - Monte Carlo Assumption (Details) (Monte Carlo Simulation Technique [Member], Compound Embedded Derivative [Member], USD $)	0 Months Ended		12 Months Ended
	Feb. 04, 2013		Dec. 31, 2013		Dec. 31, 2012
Derivative [Line Items]	'		'		'
Fair market value of asset (per share)	$0.16	[1]	$0.22	[2]	'
Conversion price (per share)	$0.14	[1]	$0.20		$0.20
Term (in years)	'		'0 years 1 month	[3]	'
Implied expected life (in years)	'		'0 years 1 month	[4]	'
Equivalent volatility (percentage)	'		30.70%	[4]	'
Risk adjusted interest rate range of inputs (percentage)	'		10.00%	[5]	'
Equivalent risk-adjusted interest rate (percentage)	'		10.00%	[4]	'
Credit risk-adjusted interest rate (percentage)	'		15.63%	[6]	'
Minimum [Member]	'		'		'
Derivative [Line Items]	'		'		'
Volatility range of inputs (percentage)	'		'		16.12%	[7]
Maximum [Member]	'		'		'
Derivative [Line Items]	'		'		'
Volatility range of inputs (percentage)	'		'		40.17%	[7]

[1]	Monte Carlo inputs are not applicable on the expiration date of February 4, 2013 since only intrinsic value remains. There is no time value left, so the use of an option model is not necessary.
[2]	The fair market value of the asset was determined by using the Company's closing stock price as reflected in the over-the-counter market.
[3]	The term is the contractual remaining term, allocated among twelve equal intervals for purposes of calculating other inputs, such as volatility and risk-free rate.
[4]	The implied expected life, and equivalent volatility and risk-free risk-adjusted interest rate amounts are derived from the MCS.
[5]	Compound Embedded Derivatives bifurcated from debt instruments are expected to contain an element of market interest risk. That is, the risk that market driven interest rates will change during the term of a fixed rate debt instrument.
[6]	The Company utilized a yield approach in developing its credit risk assumption. The yield approach assumes that the investor's yield on the instrument embodies a risk component, generally, equal to the difference between the actual yield and the yield for a similar instrument without regard to risk.
[7]	The Company does not have a market trading history upon which to base its forward-looking volatility. Accordingly, the Company selected peer companies that provided a reasonable basis upon which to calculate volatility for each of the intervals described in (2) above.

Commitments_and_Contingencies_1

Commitments and Contingencies Commitments and Contingencies (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Operating Leased Assets [Line Items]	'	'
Operating leases, rent expense	$85,000	'
Capital Lease [Abstract]	'	'
2014	53,981	'
2015	35,963	'
2016	1,101	'
2017	0	'
2018	0	'
Thereafter	0	'
Total minimum lease payments	91,045	'
Less amount representing interest	-13,180	'
Total principal lease payments	77,865	27,580
Less current maturities	-43,852	-17,638
Total long term obligations	34,013	10,212
Operating Leases [Abstract]	'	'
2014	111,054	'
2015	171,520	'
2016	181,006	'
2017	190,490	'
2018	199,580	'
Thereafter	67,976	'
Total minimum lease payments	921,626	'
Employer matching contribution, percent of match	50.00%	'
Employer matching contribution, percent of employees' gross pay	8.00%	'
Employers matching contribution, annual vesting percentage	20.00%	'
Share-based compensation arrangement by share-based payment award, award vesting period (in years)	'2 years	'
Contributions by employer	25,477	40,405
General and Administrative Expense [Member]	'	'
Operating Leased Assets [Line Items]	'	'
Operating leases, rent expense	125,000	329,000
Minimum [Member]	'	'
Operating Leased Assets [Line Items]	'	'
Lease price per square foot	17.5	'
Maximum [Member]	'	'
Operating Leased Assets [Line Items]	'	'
Lease price per square foot	$21.50	'

Stockholders_Deficit_Details

Stockholders' Deficit (Details) (USD $)	Dec. 31, 2013	Feb. 04, 2013	Dec. 31, 2012	Dec. 31, 2013	Jul. 30, 2012
Stockholders' Deficit (Details) (USD $)	Dec. 31, 2013	Feb. 04, 2013	Dec. 31, 2012	Series A Preferred Stock [Member]	Reverse Stock Split [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'
Common stock, shares authorized (shares)	100,000,000	100,000,000	100,000,000	'	12,500,000
Series A Preferred stock, shares authorized (shares)	10,000,000	'	'	240	'
Series A Preferred stock, par value (per share)	$0.00	'	'	'	'

Stockholders_Deficit_Authoriza

Stockholders' Deficit - Authorization of Convertible Preferred Stock (Details) (Series A Preferred Stock [Member])	0 Months Ended
	25-May-11	31-May-11
Series A Preferred Stock [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Preferred stock, shares outstanding	'	240
Preferred stock, shares issued	'	230
Preferred stock, conversion basis	'Each share of the Series A Preferred Stock was convertible into 758 shares of common stock at the option of the preferred holder and does not have a redemption feature	'

Stockholders_Deficit_Private_P

Stockholders' Deficit - Private Placement (Details) (USD $)	1 Months Ended	12 Months Ended		1 Months Ended	12 Months Ended		0 Months Ended	1 Months Ended
	Sep. 23, 2013	Dec. 31, 2013	Aug. 15, 2013	Sep. 23, 2013	Dec. 31, 2013	Dec. 31, 2012	Aug. 15, 2013	Sep. 23, 2013	Sep. 23, 2013
	Sep. 23, 2013	Dec. 31, 2013	Aug. 15, 2013	Common Stock [Member]	Common Stock [Member]	Common Stock [Member]	Warrants - $0.25 exercise price [Member]	Warrants - $0.25 exercise price [Member]	Warrants - $0.50 exercise price [Member]
Class of Warrant or Right [Line Items]	'	'	'	'	'	'	'	'	'
Share price	'	'	'	$0.25	'	'	'	'	'
Class of warrant or right, expiration period	'	'	'	'	'	'	'5 years	'5 years	'5 years
Class of warrant or right, number of securities called by warrants or rights (shares)	'	'	'	'	'	'	'	7,118,236	7,118,236
Class of warrant or right, exercise price of warrants or rights (per share)	'	'	'	'	'	'	'	0.25	0.5
Warrants, fair value at issuance	'	'	$2,344,899	'	'	'	'	'	'
Payments of stock issuance costs	1,674,908	'	'	'	'	'	'	'	'
Payments of stock issuance costs, cash	178,389	'	'	'	'	'	'	'	'
Payments of stock issuance costs, warrants	2,344,899	'	'	'	'	'	'	'	'
Income (loss) in fair value of debt and exchange of convertible notes	848,380	'	'	'	'	'	'	'	'
Stock issued during period, value, increase to common stock and additional paid in capital	'	1,884,210	'	'	'	'	'	'	'
Proceeds from issuance of private placement	2,182,500	'	'	'	'	'	'	'	'
Stock issued during period, shares, new issues	'	'	'	8,730,000	'	'	'	'	'
Debt conversion, converted instrument, amount (in dollars)	'	'	'	$1,376,618	'	$17	'	'	'
Conversion of notes payable into common stock (shares)	'	'	'	5,506,472	3,788	170,455	'	'	'

Stockholders_Deficit_Convertib

Stockholders' Deficit - Convertible Securities (Details) (USD $)	12 Months Ended		0 Months Ended	12 Months Ended		12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Feb. 04, 2013	Dec. 31, 2012	Feb. 03, 2012	Dec. 31, 2013
			Senior Secured Promissory Note [Member]	Senior Secured Promissory Note [Member]	Senior Secured Promissory Note [Member]	Additional Paid-in Capital [Member]
						Senior Secured Promissory Note [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'
Debt instrument, face amount (in dollars)	'	'	'	'	$550,000	'
Debt conversion, converted instrument, amount (in dollars)	'	'	112,150	437,850	'	'
Conversion of notes payable into common stock (shares)	6,903,872	2,069,439	773,983	2,069,439	'	'
Debt instrument, convertible, conversion price (per share)	'	'	$0.14	$0.21	'	'
Embedded derivative, conversion of notes into common stock	'	'	'	$83,663	'	$12,461

Stockholders_Deficit_Warrant_T

Stockholders' Deficit - Warrant Transactions (Details) (USD $)

0 Months Ended

12 Months Ended

0 Months Ended

1 Months Ended

0 Months Ended

1 Months Ended

12 Months Ended

0 Months Ended

1 Months Ended

Aug. 15, 2013

Mar. 01, 2013

Dec. 31, 2013

Aug. 15, 2013

22-May-13

Mar. 01, 2013

Aug. 15, 2013

22-May-13

Aug. 12, 2013

Dec. 31, 2013

Aug. 15, 2013

Sep. 23, 2013

Restricted Stock Units (RSUs) [Member]

Secured Line of Credit Facility [Member]

Unsecured Debt [Member]

Private Transaction with Warrant Holders [Member]

Warrants - $0.25 exercise price [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Issuance of warrants with preferred stock financing

5,001

Loss on exchange of warrants (in dollars)

($732)

Line of credit facility, maximum borrowing capacity

1,500,000

Warrant issued in financing arrangement, period of maturity (in years)

'5 years

Warrant issued not yet exercised

58,139

Warrant issued not yet exercised, value

15,000

Warrant issued not yet exercised (per share)

$0.26

Fair value of warrants issued

7,209

Short-term loan

750,000

520,000

Warrants issued to purchase shares

1,000,000

Warrants issued to purchase shares, exercise price (per share)

$0.25

Warrant conversion period to purchase shares (in years)

'5 years

Additional warrants issued to purchase shares (shares)

3,187,500

Class of warrant or right, expiration period

'5 years

Shares granted in period (shares)

1,687,500

Share-based compensation arrangement by share-based payment award, award vesting period (in years)

'2 years

Adjustments to Additional Paid in Capital, Warrant Issued

$706,000

Stockholders_Deficit_Stock_Opt

Stockholders' Deficit - Stock Options (Details) (USD $)

12 Months Ended

0 Months Ended

12 Months Ended

0 Months Ended

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2013

Dec. 31, 2012

12-May-11

Aug. 22, 2011

Dec. 31, 2012

Aug. 22, 2011

Stock Options [Member]

Equity Incentive 2011 Plan [Member]

Equity Incentive B 2011 Plan [Member]

May 2011 and August 2011 Equity Incentive Plans [Member]

Individual Stock Ownership in Excess of 10 Percent [Member]

Twelve Months After Grant Date [Member]

Monthly in equal installments [Member]

Stock Options [Member]

May 2011 and August 2011 Equity Incentive Plans [Member]

Stock Options [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Common shares, exercises

551

Stock options, shares authorized (shares)

11,613,715

87,500

Common stock, capital shares reserved for future issuance (shares)

3,949,503

Fair market value of incentive stock options (percentage)

100.00%

110.00%

Share-based compensation arrangement by share-based payment award, equity instruments options, percentage vested (pecentage)

25.00%

Share-based compensation arrangement by share-based payment award, award vesting period (in years)

'2 years

'3 years

Expected term (in years)

'9 years

'5 years

'10 years

Proceeds from exercise of stock options

$1,099

Share-based compensation arrangement by share-based payment award, options, exercises in period, total intrinsic value (shares)

5,769

Share-based compensation, requisite service period recognition

725,254

181,610

Nonvested awards, total compensation cost not yet recognized

$1,317,319

Nonvested awards, total compensation cost not yet recognized, period for recognition (in years)

'3 years

Stockholders_Deficit_Schedule_

Stockholders' Deficit - Schedule of Stock Option Activity (Details) (Equity Incentive 2011 Plan [Member], USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Equity Incentive 2011 Plan [Member]	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]	'	'	'
Common shares, outstanding beginning of period	391,977	114,445	'
Common shares, granted	8,620,062	378,293	'
Common shares, exercises	0	-551	'
Common shares, forfeited	-1,261,561	-100,210	'
Common shares, outstanding end of period	7,750,478	391,977	114,445
Common shares, excercisable	1,941,115	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]	'	'	'
Weighted average exercise price, beginning of period	$5.87	$17.61	'
Weighted average exercise price, granted	$0.26	$5.74	'
Weighted average exercise price, exercised	$0	$2	'
Weighted average exercise price, forfeited	$0.49	$18.81	'
Weighted average exercise price, end of period	$0.51	$5.87	$17.61
Weighted average exercise price, exercisable	$0.83	'	'
Weighted average remaining life (years), outstanding	'8 years 1 month	'4 years 4 months	'4 years 5 months
Weighted average remaining life (years), exercisable	'8 years 7 months	'	'

Stockholders_Deficit_Schedule_1

Stockholders' Deficit - Schedule of Nonvested Stock Option Activity (Details) (Equity Incentive 2011 Plan [Member], USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Equity Incentive 2011 Plan [Member]	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Options, Nonvested, Number of Shares [Roll Forward]	'	'	'
Common shares, nonvested beginning of period	308,627	57,516	'
Common shares, granted	8,620,062	378,293	'
Common shares, vested	-1,871,201	-83,429	'
Common shares, forfeited	-1,248,125	-43,753	'
Common shares, nonvested end of period	5,809,363	308,627	57,516
Share-based Compensation Arrangement by Share-based Payment Award, Options, Nonvested, Weighted Average Grant Date Fair Value [Roll Forward]	'	'	'
Weighted average grant date fair value, nonvested beginning of period	$2.17	$2.73	'
Weighted average grant date fair value, granted	$0.20	$2.17	'
Weighted average grant date fair value, vested	$0.36	$2.26	'
Weighted average grant date fair value, forfeited	$0.23	$2.78	'
Weighted average grant date fair value, nonvested end of period	$0.24	$2.17	$2.73
Weighted average remaining years to vest	'3 years 4 months	'2 years 11 months	'2 years 6 months

Stockholders_Deficit_Restricte

Stockholders' Deficit - Restricted Stock Issued for Services (Details) (USD $)

0 Months Ended

1 Months Ended

12 Months Ended

0 Months Ended

12 Months Ended

1 Months Ended

0 Months Ended

1 Months Ended

12 Months Ended

0 Months Ended

12 Months Ended

Sep. 30, 2013

Jan. 03, 2013

Jun. 12, 2012

Sep. 30, 2012

Aug. 31, 2012

31-May-12

Dec. 31, 2013

Dec. 31, 2012

Sep. 30, 2013

16-May-13

Jan. 03, 2013

Jul. 02, 2012

Dec. 31, 2013

Dec. 31, 2012

31-May-12

4-May-12

Jan. 03, 2013

Jan. 31, 2013

Dec. 31, 2013

Oct. 01, 2013

16-May-13

Oct. 01, 2013

Jan. 03, 2013

Oct. 01, 2013

1-May-13

Jan. 03, 2013

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2013

Dec. 31, 2012

Restricted Stock [Member]

Immediately following signed agreements [Member]

Each month for 12 months [Member]

Convertible Promissory Note [Member]

Board of Directors Chairman [Member]

Director [Member]

Investor Relations Services [Member]

Selling and Marketing Expense [Member]

General and Administrative Expense [Member]

Interest Expense [Member]

Restricted Stock [Member]

Restricted Stock Units (RSUs) [Member]

Restricted Stock [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Cash paid For celebrity endorsements

$100,000

Share-based compensation arrangement by share-based payment award, equity instruments other than options, percentage vested

25.00%

6.25%

Restricted shares issued for celebrity endorsements

135,521

Stock Issued during period, value, restricted stock award, gross

1,200

69,445

35,000

Debt issuance cost

31,301

27,800

6,000

Debt instrument, face amount (in dollars)

75,000

Stock Issued during period, shares, issued for services

823,090

30,000

20,000

71,221

25,000

85,661

19,000

100,000

Stock issued during period, value, issued for services

6,000

356,103

25,000

26,500

Share-based compensation arrangement by share-based payment award, shares issued in period

60,000

Stock issued during period, value, purchase of assets

4,820

15,900

Payments for professional services

5,000

4,000

Shares reserved for future issuance

50,000

100,000

Share-based compensation, requisite service period recognition

443,588

675,538

14,027

313,435

429,561

356,103

6,000

Share Price, Restricted Stock Granted for Services, Per Share

$0.35

Legal Fees Reduction, Settled by Issuance of Restricted Stock

288,081

Change in fair value of stock issued during period

$7,098

($560,011)

Stockholders_Deficit_Schedule_2

Stockholders' Deficit - Schedule of Nonvested Restricted Stock Outstanding (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Restricted Stock, Fair Value	$435,301	$1,246,237
Restricted Stock [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Share-based compensation, requisite service period recognition	443,588	675,538
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward]	'	'
Nonvested beginning of period	48,582	0
Granted	1,354,412	312,387
Vested	-1,402,994	-263,805
Forfeited	0	0
Nonvested end of period	0	48,582
Change in fair value of stock issued during period	7,098	-560,011
General and Administrative Expense [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Stock issuance costs	9,500	'
General and Administrative Expense [Member] \| Restricted Stock [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Share-based compensation, requisite service period recognition	429,561	356,103
Selling and Marketing Expense [Member] \| Restricted Stock [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Share-based compensation, requisite service period recognition	$14,027	$313,435

Income_Taxes_Details

Income Taxes (Details) (USD $)	12 Months Ended
Income Taxes (Details) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Income Tax Disclosure [Abstract]	'	'
Net operating loss carry forwards	$9,171,000	$8,457,000
accrued expenses	72,000	32,000
Depreciation and amortization	23,000	19,000
Stock option and warrant expenses	285,000	51,000
Deferred rent	5,000	0
Other	2,000	2,000
Gross deferred income tax assets	9,558,000	8,561,000
Valuation allowance	-9,558,000	-8,561,000
Total deferred income tax assets	0	0
Federal income tax at statutory rates (percentage)	-34.00%	-34.00%
Change in deferred tax asset valuation allowance (percentage)	30.00%	35.90%
Deferred sate taxes (percentage)	-2.80%	-3.50%
Meals and entertainment (percentage)	0.30%	0.20%
Change in fair value of warrants (percentage)	2.60%	0.70%
ISO stock compensation (percentage)	1.00%	0.40%
Other (percentage)	2.90%	0.30%
Income taxes (benefit) at effective rates (percentage)	0.00%	0.00%
Income Tax Examination [Line Items]	'	'
Operating Loss Carryforwards, Valuation Allowance	997,000	1,677,000
Internal Revenue Service (IRS) [Member]	'	'
Income Tax Examination [Line Items]	'	'
Operating Loss Carryforwards	$24,614,000	'

Loss_Per_Common_Share_Details

Loss Per Common Share (Details)	12 Months Ended
Loss Per Common Share (Details)	Dec. 31, 2013	Dec. 31, 2012
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'
Antidilutive securities excluded from computation of earnings per share	28,043,977	1,061,345
Stock Options [Member]	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'
Antidilutive securities excluded from computation of earnings per share	7,750,478	391,977
Warrant [Member]	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'
Antidilutive securities excluded from computation of earnings per share	18,605,999	128,434
Restricted Stock Units (RSUs) [Member]	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'
Antidilutive securities excluded from computation of earnings per share	1,687,500	0
Potential conversion of series A convertible preferred stock [Member]	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'
Antidilutive securities excluded from computation of earnings per share	0	3,788
Potential conversion of promissory note payable [Member]	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'
Antidilutive securities excluded from computation of earnings per share	0	537,146

Related_Party_Transactions_Det

Related Party Transactions (Details) (USD $)	Aug. 12, 2013	22-May-13	Dec. 26, 2012	Jan. 31, 2013	Dec. 31, 2013	Mar. 31, 2013	Sep. 23, 2013	Dec. 31, 2013	Dec. 31, 2012
	Unsecured Debt [Member]	Unsecured Debt [Member]	Board of Directors Chairman [Member]	Board of Directors Chairman [Member]	Board of Directors Chairman [Member]	Board of Directors Chairman [Member]	Common Stock [Member]	Common Stock [Member]	Common Stock [Member]
				Restricted Stock Units (RSUs) [Member]	Restricted Stock Units (RSUs) [Member]	Restricted Stock Units (RSUs) [Member]
Related Party Transaction [Line Items]	'	'	'	'	'	'	'	'	'
Officers' Compensation	'	'	$10,000	'	'	'	'	'	'
Share-based compensation arrangement by share-based payment award, shares issued in period	'	'	'	60,000	60,000	'	'	'	'
Common stock, capital shares reserved for future issuance (shares)	'	'	'	'	'	120,000	'	'	'
Short-term loan	520,000	750,000	'	'	'	'	'	'	'
Debt instrument, interest rate, stated percentage (percentage)	7.00%	'	'	'	'	'	'	'	'
Debt instrument, default interest rate (percentage)	12.00%	'	'	'	'	'	'	'	'
Debt conversion, converted instrument, amount (in dollars)	'	'	'	'	'	'	$1,376,618	'	$17
Conversion of notes payable into common stock (shares)	'	'	'	'	'	'	5,506,472	3,788	170,455

Subsequent_Events_Subsequent_E

Subsequent Events Subsequent Events (Details) (USD $)	12 Months Ended
Subsequent Events Subsequent Events (Details) (USD $)	Dec. 31, 2013
Subsequent Event [Line Items]	'
Terms of registration rights arrangement	'The Company has agreed, pursuant to the terms of a registration rights agreement with the investors, to (i) file a shelf registration statement with respect to the resale of the shares of its common stock sold to the investors and shares of its common stock issuable upon exercise of the warrants with the SEC within the sooner of 60 days after the closing date or 10 business days after the Company files its annual report on FormB 10-K for the year ended DecemberB 31, 2013; (ii) use its commercially reasonable best efforts to have the shelf registration statement declared effective by the SEC as soon as possible after the initial filing, and in any event no later than 90 days after the closing date (or 120 days in the event of a full review of the shelf registration statement by the SEC); and (iii) keep the shelf registration statement effective until all registrable securities may be sold pursuant to Rule 144 under the Securities Act of 1933
Private Placement [Member] \| Subsequent Event - February 21, 2014	'
Subsequent Event [Line Items]	'
Common stock, shares available for issuance	34,285,728
Share price	0
Proceeds from issuance of common stock	12,000,000
Class of warrant or right, number of securities called by warrants or rights (shares)	17,142,864
Private Placement [Member] \| Subsequent Event - February 21, 2014 \| Common Stock [Member]	'
Subsequent Event [Line Items]	'
Share price	0.35
Private Placement [Member] \| Subsequent Event - February 21, 2014 \| Warrant [Member]	'
Subsequent Event [Line Items]	'
Share price	0.5
Private Placement [Member] \| Private Placement Agent [Member] \| Subsequent Event - February 21, 2014	'
Subsequent Event [Line Items]	'
Class of warrant or right, number of securities called by warrants or rights (shares)	750,511
Payments for professional services	814,850
Private Placement [Member] \| Private Placement Agent [Member] \| Subsequent Event - February 21, 2014 \| Common Stock [Member]	'
Subsequent Event [Line Items]	'
Share price	0.35
Private Placement [Member] \| Private Placement Agent [Member] \| Subsequent Event - February 21, 2014 \| Warrant [Member]	'
Subsequent Event [Line Items]	'
Share price	0.5