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Exhibit 23.1
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We hereby consent to the incorporation by reference in the Registration Statement on Form S-1 (File No. 333-167934) of Vera Bradley Inc. of our report dated April 1, 2011relating to the financial statements which appear in this Form 10-K.
/s/ PricewaterhouseCoopers LLP
Indianapolis, Indiana
April 1, 2011