2. Summary of Significant Accounting Policies (Policies) | 9 Months Ended |
Sep. 30, 2013 |
Accounting Policies [Abstract] | ' |
Use of Estimates | ' |
Use of Estimates |
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Management makes estimates and assumptions that affect the reported amount of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and reported amounts of revenues and expenses during the reporting periods. Actual results could vary from these estimates. |
Principles of Consolidation | ' |
Principles of Consolidation |
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Our consolidated financial statements consist of our legal parent, Global Vision Holdings, Inc. and our wholly-owned subsidiaries, The Place Media, Mamma’s Best, LLC, Strategic Management Consultants, and Grocers Direct. All inter-company balances and transactions have been eliminated upon consolidation. |
Cash and Cash Equivalents | ' |
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Cash and Cash Equivalents |
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We maintain our cash at federally insured financial institutions. Cash equivalents with maturity dates less than 90 days from the date of origination are considered to be cash equivalents for all financial reporting purposes. We currently have no cash equivalents. |
Fair Value | ' |
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Fair Value |
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Cash and other current assets and liabilities are carried at cost which approximates their fair value in accordance with the fair value hierarchy as established by US GAAP. Convertible notes payable, along with their associated derivative conversion liabilities, are estimated at their fair value on as “if-converted” basis on the applicable balance sheet date using a combination of Level 2 and Level 3 inputs within the fair value hierarchy as established by US GAAP. Level 3 fair values are estimated through the use of a Black-Scholes pricing model assuming the instruments will remain convertible throughout the contractual term; historical volatility of 100%; dividend yields of 0.0%; and a risk free rate of 0.1% . |
Revenue Recognition | ' |
Revenue Recognition |
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For our Mamma’s Best subsidiary, we recognize revenues upon delivery of our goods to a customer. This is generally the point at which title and risk of loss is transferred, and when payment has either been received or collection is reasonably assured. Revenues are recorded net of applicable incentives and promotions and include all shipping and handling costs passed to customers. |
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We recognize an allowance for sales returns based upon estimated and known returns. Product returns are recorded as a reduction of net revenues and as a reduction of the accounts receivable balance. When all revenues are collected within the same period, resulting in no outstanding receivables at the balance sheet date, the allowance is reclassified to current liabilities. Since inception, we have had an immaterial amount of our products returned. |
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Through our Grocer’s Direct subsidiary we enter into agreements with our customers to provide product maximization consulting and retail in-store monitoring services for emerging natural food brands. We recognize revenue from these arrangements on a monthly basis, subsequent to the agreed upon services being performed, payment is received, or collection is reasonably assured. |
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Through our The Place Media subsidiary we enter into agreements with our customers to provide advertising space within our Southern California distributed tourism guide. We recognize revenue from these arrangements on a monthly basis, subsequent to the agreed upon services being performed, payment is received, or collection is reasonably assured. |