For the reasons set forth below, the Company respectfully submits that the registration and offering from time to time (the “Offering”) of up to 3,176,050 shares (the “Shares”) of common stock of the Company by certain selling stockholders (“Stockholder”) is not, and should not be considered, a primary offering of the Shares to the public and that the Stockholders are not, and should not be considered to be, acting as an underwriter within the meaning of Section 2(a)(11) of the Securities Act of 1933, as amended (the “Securities Act”). We respectfully submit that the Offering should be considered a secondary offering under Rule 415(a)(1)(i) of the Securities Act and that no additional disclosure be required of the Stockholders.
A. How Long Certain Shareholders Have Held the Shares
The Shares to be registered pursuant to the Registration Statement on behalf of the Shareholders were issued by Mr. Muhammad via gifting to 48 Stockholders ranging from 1,000 shares to 1,500,000 shares. The SSM shares were issued pursuant to a Stock Purchase Agreement of which 390,000 are being registered herein. AVP shares were issued via initial capitalization of the Company and a Consulting Services Agreement. Of which 400,000 shares are being registered herein. The Shares were acquired by the Stockholders for investment purposes; each of the Stockholders are subject to a lock-up agreement that is imposed over the following 15 months preventing sales of the Shares until certain requirements are met notwithstanding registration of the Shares. The fact that the Stockholders are subject to the lock-up agreement for the sale of the Shares for the period of time specified clearly evidences their investment intent.
Mr. Muhammad gifted the shares to friends and family on August 18, 2013. The Stockholders did not receive these shares with a view to, or with any offers to sell the shares directly or indirectly in connection with any distribution of the Company’s shares. The SSM shares were issued pursuant to a Stock Purchase Agreement AVP shares were issued via initial capitalization of the Company and a Consulting Services Agreement.
The Stockholders are restricted from selling the shares they are registering pursuant to the lock up agreement, thereby restricting their ability to sell the shares into the market even if and when the shares are registered; evidencing their intent to hold the shares as an investment with no present intention of distributing any of the common stock in violation of applicable laws and have no direct or indirect arrangement or understandings to distribute or regarding the distribution of the common stock in the future. The Stockholders entered into the lock-up agreement with the view that it would bear the market risk of holding the Shares as an investment—and not with a view to distribution. The Stockholders have definitively borne the risk that the Company would fail or be unable to register and/or monetize the Shares.
In addition, the Stockholders are offering the Shares at a fixed price of $5.00 per share for the duration of the offering. The Company is concurrently offering 5,000,000 shares of common stock at a price of $5.00 per share. These shares are not restricted and are being offered to the public. The release dates, number of shares being released, and corresponding percentages of our 29,150,000 outstanding shares, are 594,012.5 shares (2.02%) 180 days after the Lock-up Period and 594,012.5 shares (2.02%) for each of the three (3) consecutive three-month periods after the date of expiration of the Lock-up Period. The Company’s common stock is not currently quoted or listed on any public medium. Based upon the lock-up agreement, the fact the Company is offering non-restricted shares, and there is no current public market for the Shares, no rational Stockholder would acquire Shares in this manner with the intent of effecting a distribution in this way. Any attempt to distribute the Shares in this manner would be realistically impossible. In this situation, for all practical purposes, the Stockholders are locked into its investment absent a strategic acquisition or other M&A event, or the Registration Statement that will allow it to monetize its investment in an orderly manner from time to time as market opportunities arise.
The Company does not have an underwriting relationship with any of the Stockholders. As discussed above, the Stockholders acquired the Shares for investment purposes and are subject to a lock-up agreement for the sale of the Shares and not with a view towards distribution, and that they did not have any agreement or understanding, directly or indirectly, with any person to distribute the Shares. The Stockholders had no prior relationship with the Company before acquiring the Shares. From the point of view of the Company, the decision to include the Stockholders Shares on the current Registration Statement was made based upon the incremental costs of legal, accounting and printing and filing fees concurrent with the direct offering being made by the Company. The Company will not receive any proceeds from any subsequent sale of the Shares. The Stockholders whom were not gifted the Shares negotiated the remuneration for the Shares for a variety of business reasons, and, in any case, the Shares were not issued to any of the Stockholders for the purpose of conducting an indirect primary offering. As such, the Company believes the gif that the Offering is indeed a genuine secondary offering.