Table of Contents
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 20-F
| | |
(Mark One) | | |
o | | REGISTRATION STATEMENT PURSUANT TO SECTION 12(B) OR 12(G) OF THE SECURITIES EXCHANGE ACT OF 1934 |
OR |
ý | | ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the fiscal year ended December 31, 2010 |
OR |
o | | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 |
OR |
o | | SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 |
Commission file number 001-34914
Xueda Education Group
(Exact Name of Registrant as Specified in Its Charter)
Cayman Islands
(Jurisdiction of Incorporation or Organization)
A-4 Xibahe Beili, Chaoyang District
Beijing 100028, People's Republic of China
(Address of Principal Executive Offices)
Junfeng Gao
Telephone: +(86-10) 6427-8899
Facsimile: +(86-10) 6427-8899
A-4 Xibahe Beili, Chaoyang District
Beijing 100028, People's Republic of China
(Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person)
Securities registered or to be registered pursuant to Section 12(b) of the Act:
| | |
Title of Each Class | | Name of Each Exchange on Which Registered |
---|
Ordinary Shares, par value US$0.0001 per share | | New York Stock Exchange |
American Depositary Shares, each representing two Ordinary Shares | | |
Securities registered or to be registered pursuant to Section 12(g) of the Act: None
Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None
Indicate the number of outstanding shares of each of the Issuer's classes of capital or common stock as of the close of the period covered by the annual report: 138,328,640 Ordinary Shares
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. o Yes ý No
If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934. o Yes ý No
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. ý Yes o No
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). o Yes o No
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of "accelerated filer and large accelerated filer" in Rule 12b-2 of the Exchange Act. (Check one):
| | | | |
o Large accelerated filer | | o Accelerated filer | | ý Non-accelerated filer |
Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:
ý U.S. GAAP o International Financial Reporting Standards as issued o Other
by the International Accounting Standard Boards
If "Other" has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow.o Item 17 o Item 18
If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Securities Exchange Act of 1934). o Yes ý No
(APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE PAST FIVE YEARS)
Indicate by check mark whether the registrant has filed all documents and reports required to be filed by Sections 12, 13 or 15(d) of the Securities Exchange Act of 1934 subsequent to the distribution of securities under a plan confirmed by a court. o Yes o No
Table of Contents
Table of Contents
| | |
| | Page |
---|
PART I |
Item 1. Identity of Directors, Senior Management and Advisers | | 1 |
Item 2. Offer Statistics and Expected Timetable | | 1 |
Item 3. Key Information | | 1 |
Item 4. Information on the Company | | 36 |
Item 4A. Unresolved Staff Comments | | 59 |
Item 5. Operating and Financial Review and Prospects | | 59 |
Item 6. Directors, Senior Management and Employees | | 87 |
Item 7. Major Shareholders and Related Party Transactions | | 95 |
Item 8. Financial Information | | 99 |
Item 9. The Offer and Listing | | 101 |
Item 10. Additional Information | | 101 |
Item 11. Quantitative and Qualitative Disclosures About Market Risk | | 110 |
Item 12. Description of Securities Other Than Equity Securities | | 110 |
PART II |
Item 13. Defaults, Dividend Arrearages and Delinquencies | | 113 |
Item 14. Material Modifications to the Rights of Security Holders and Use of Proceeds | | 113 |
Item 15. Controls and Procedures | | 113 |
Item 16A. Audit Committee Financial Expert | | 114 |
Item 16B. Code of Ethics | | 114 |
Item 16C. Principal Accountant Fees and Services | | 114 |
Item 16D. Exemptions from the Listing Standards for Audit Committees | | 115 |
Item 16E. Purchases of Equity Securities by the Issuer and Affiliated Purchasers | | 115 |
Item 16F. Change in Registrant's Certifying Accountant | | 115 |
Item 16G. Corporate Governance | | 115 |
PART III |
Item 17. Financial Statements | | 116 |
Item 18. Financial Statements | | 116 |
Item 19. Exhibits | | 116 |
i
Table of Contents
CONVENTIONS THAT APPLY TO THIS ANNUAL REPORT ON FORM 20-F
Unless otherwise indicated and except where the context otherwise requires, references in this annual report on Form 20-F to:
- •
- "we," "us," "our company" and "our" refer to Xueda Education Group and its subsidiaries, and in the context of describing our operations and consolidated financial data, also to our VIE and its subsidiaries;
- •
- "VIE" refers to Beijing Xueda Information Technology Co., Ltd., or Xueda Information, our variable interest entity, which is a domestic PRC company in which we do not have any equity interest but whose historical financial results have been consolidated in our financial statements in accordance with U.S. GAAP;
- •
- "ADSs" refers to our American depositary shares, each of which represents two ordinary shares;
- •
- "China" or "PRC" refers to the People's Republic of China, excluding, for the purpose of this annual report only, Taiwan, Hong Kong and Macau;
- •
- "provinces and municipalities" refers to provinces, autonomous regions and municipalities directly administered by the PRC central government; there are a total of 31 provinces, autonomous regions and municipalities directly administered by the PRC central government.
- •
- "RMB" or "Renminbi" refers to the legal currency of China; "$," "dollars" or "U.S. dollars" refers to the legal currency of the United States; and
- •
- "shares" or "ordinary shares" refers to our ordinary shares, par value $0.0001 per share; "Series A1 preferred shares" refers to our Series A1 convertible redeemable preferred shares, par value $0.0001 per share, and "Series A2 preferred shares" refers to our Series A2 convertible redeemable preferred shares, par value $0.0001 per share. Series A preferred shares and Series B preferred shares have been converted into our ordinary shares upon completion of our initial public offering.
This annual report includes our audited consolidated financial statements for the years ended December 31, 2008, 2009 and 2010, and as of December 31, 2009 and 2010.
We completed our initial public offering of 15,444,500 ADSs, each representing two ordinary shares, in November 2010. On November 2, 2010, we listed our ADSs on the New York Stock Exchange under the symbol "XUE."
ii
Table of Contents
FORWARD-LOOKING STATEMENTS
This annual report on Form 20-F contains statements of a forward-looking nature. All statements other than statements of historical facts are forward-looking statements. These forward-looking statements are made under the "safe harbor" provision under Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties, and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements.
You can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "is expected to," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," "is/are likely to" or the negative of these terms or other similar expressions. These forward-looking statements include, but are not limited to:
- •
- our goals and strategies;
- •
- our prospects, business development, growth of our operations, financial condition and results of operations;
- •
- expected changes in our revenues and certain cost and expense items;
- •
- our ability to expand our service network, attract more students, increase course fees and improve existing or offer new services;
- •
- fluctuations in general economic and business conditions in China;
- •
- competition in the education and tutoring markets in China;
- •
- the expected increase in spending on education in China; and
- •
- PRC laws, regulations and policies relating to private education and providers of private educational services.
We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, result of operations, business strategy and financial needs.
You should read these statements in conjunction with the risks disclosed in "Item 3.D. Risk Factors" of this annual report and other risks outlined in our other filings with the Securities and Exchange Commission. Moreover, we operate in an emerging and evolving environment. New risks may emerge from time to time, and it is not possible for our management to predict all risks, nor can we assess the impact of such risks on our business or the extent to which any risk, or combination of risks, may cause actual results to differ materially from those contained in any forward-looking statements. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise.
You should read thoroughly this annual report and the documents that we refer to herein with the understanding that our actual future results may be materially different from and/or worse than what we expect. We qualify all of our forward-looking statements by these cautionary statements.
iii
Table of Contents
PART I
ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS
Not Applicable.
ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE
Not Applicable.
ITEM 3. KEY INFORMATION
A. Selected Financial Data.
The following selected consolidated balance sheet data as of December 31, 2009 and 2010 and the selected consolidated statement of operations data for the fiscal years ended December 31, 2008, 2009 and 2010 have been derived from our audited consolidated financial statements, which are included elsewhere in this annual report. The following selected balance sheet data as of December 31, 2008 have been derived from our audited consolidated financial statements not included in this annual report. The following selected consolidated financial data as of and for the year ended December 31, 2007 have been derived from our unaudited consolidated financial information as of and for the year ended December 31, 2007 not included in this annual report and have been prepared on the same basis as our audited consolidated financial data. The unaudited consolidated financial information includes adjustments, consisting of normal and recurring adjustments that we consider necessary for a fair presentation of our financial position and results of operations for the periods presented.
We have not included financial information for the year ended December 31, 2006, as such information is not available on a basis that is consistent with the consolidated financial information for the years ended December 31, 2007, 2008, 2009 and 2010 and cannot be obtained without unreasonable effort or expense.
The selected consolidated financial data should be read in conjunction with, and are qualified in their entirety by reference to our audited consolidated financial statements and related notes and "Item 5. Operating and Financial Review and Prospects" included elsewhere in this annual report. Our audited consolidated financial statements are prepared and presented in accordance with generally
1
Table of Contents
accepted accounting principles in the United States, or U.S. GAAP. Our historical results are not necessarily indicative of our results expected for any future periods.
| | | | | | | | | | | | | | |
| | For the Year Ended December 31, | |
---|
| | 2007 | | 2008 | | 2009 | | 2010 | |
---|
| | (in thousands of $, except share and per share numbers)
| |
---|
Consolidated Statement of Operations Data: | | | | | | | | | | | | | |
Net revenue | | | 4,418 | | | 34,106 | | | 77,188 | | | 154,144 | |
Cost of revenue(1) | | | (5,968 | ) | | (31,945 | ) | | (57,326 | ) | | (103,504 | ) |
| | | | | | | | | |
Gross (loss)/profit | | | (1,550 | ) | | 2,161 | | | 19,862 | | | 50,640 | |
Operating expenses: | | | | | | | | | | | | | |
| General and administrative expenses(1) | | | (2,325 | ) | | (6,871 | ) | | (9,912 | ) | | (23,790 | ) |
| Selling and marketing expenses(1) | | | (1,773 | ) | | (7,271 | ) | | (10,624 | ) | | (16,179 | ) |
| | | | | | | | | |
Total operating expenses | | | (4,098 | ) | | (14,142 | ) | | (20,536 | ) | | (39,969 | ) |
Government subsidies | | | — | | | 52 | | | 83 | | | 26 | |
Other income | | | — | | | — | | | — | | | 76 | |
| | | | | | | | | |
(Loss)/profit from operations | | | (5,648 | ) | | (11,929 | ) | | (591 | ) | | 10,773 | |
Interest income | | | 3 | | | 24 | | | 220 | | | 510 | |
| | | | | | | | | |
(Loss)/profit before income tax expense | | | (5,645 | ) | | (11,905 | ) | | (371 | ) | | 11,283 | |
Income tax expenses | | | | | | | | | | | | | |
| Current | | | (384 | ) | | (547 | ) | | (1,320 | ) | | (3,455 | ) |
| Deferred | | | — | | | — | | | 83 | | | 2,465 | |
| | | | | | | | | |
Total income tax expenses | | | (384 | ) | | (547 | ) | | (1,237 | ) | | (990 | ) |
| | | | | | | | | |
Net (loss)/income | | | (6,029 | ) | | (12,452 | ) | | (1,608 | ) | | 10,293 | |
| | | | | | | | | |
Net (loss)/income attributable to Xueda | | | | | | | | | | | | | |
Education Group shareholders | | | (6,029 | ) | | (12,821 | ) | | (2,585 | ) | | 9,773 | |
| | | | | | | | | |
Net (loss)/income per share: | | | | | | | | | | | | | |
| Basic | | | (0.09 | ) | | (0.19 | ) | | (0.04 | ) | | 0.09 | |
| Diluted | | | (0.09 | ) | | (0.19 | ) | | (0.04 | ) | | 0.09 | |
Net (loss)/income per ADS: | | | | | | | | | | | | | |
| Basic | | | (0.18 | ) | | (0.38 | ) | | (0.08 | ) | | 0.18 | |
| Diluted | | | (0.18 | ) | | (0.38 | ) | | (0.08 | ) | | 0.18 | |
Weighted average shares used in calculating net (loss)/income per ordinary share: | | | | | | | | | | | | | |
| Basic | | | 66,670,000 | | | 66,670,000 | | | 68,865,200 | | | 80,407,581 | |
| Diluted | | | 66,670,000 | | | 66,670,000 | | | 68,865,200 | | | 82,776,366 | |
2
Table of Contents
| | | | | | | | | | | | | | |
| | As of December 31, | |
---|
| | 2007 | | 2008 | | 2009 | | 2010 | |
---|
| | (in thousands of $)
| |
---|
Consolidated Balance Sheet Data: | | | | | | | | | | | | | |
Current assets: | | | | | | | | | | | | | |
| Cash and cash equivalents | | | 5,724 | | | 11,930 | | | 36,436 | | | 211,370 | |
| Prepaid expenses and other current assets | | | 756 | | | 2,861 | | | 4,587 | | | 8,398 | |
Total current assets | | | 6,669 | | | 14,994 | | | 42,593 | | | 242,910 | |
Total assets | | | 7,626 | | | 18,648 | | | 48,323 | | | 263,182 | |
Current liabilities: | | | | | | | | | | | | | |
| Deferred revenue — current | | | 9,404 | | | 23,484 | | | 41,529 | | | 61,161 | |
Total current liabilities | | | 11,105 | | | 27,232 | | | 48,809 | | | 77,470 | |
Deferred revenue — non-current | | | 2,650 | | | 7,283 | | | 16,454 | | | 25,020 | |
Total liabilities: | | | 13,755 | | | 34,515 | | | 65,299 | | | 102,490 | |
Net assets | | | (6,129 | ) | | (15,867 | ) | | (16,976 | ) | | 160,692 | |
Series A1 convertible redeemable preferred shares | | | — | | | 2,526 | | | 3,037 | | | — | |
Series A2 convertible redeemable preferred shares | | | — | | | 1,109 | | | 1,103 | | | — | |
Total Xueda Education Group shareholders' equity | | | (6,129 | ) | | (19,502 | ) | | (21,116 | ) | | 160,692 | |
| | | | | | | | | | | | | |
| | For the Year Ended December 31, | |
---|
| | 2007 | | 2008 | | 2009 | | 2010 | |
---|
Selected Operating Data: | | | | | | | | | | | | | |
Total course hours delivered (in thousands) | | | 295 | | | 1,845 | | | 3,907 | | | 7,043 | |
Number of learning centers (at period end) | | | 32 | | | 108 | | | 131 | | | 207 | |
Number of students served | | | 5,515 | | | 27,139 | | | 54,130 | | | 88,761 | |
Average hourly course fee (in $)(2) | | | 17 | | | 20 | | | 21 | | | 23 | |
- (1)
- Includes the following amounts of share-based compensation expenses for the periods indicated:
| | | | | | | | | | | | | | |
|
| | For the Year Ended December 31, | |
---|
|
| | 2007 | | 2008 | | 2009 | | 2010 | |
---|
| Cost of revenue | | | — | | | — | | | — | | | 3 | |
| General and administrative expenses | | | — | | | — | | | — | | | 1,895 | |
| Selling and marketing expenses | | | — | | | — | | | — | | | 6 | |
| Total share-based compensation expenses | | | — | | | — | | | — | | | 1,904 | |
- (2)
- Represents gross revenues, which is computed as net revenues plus business tax, divided by the total course hours delivered in the relevant period.
Exchange Rate Information
For your convenience, this annual report also contains translations of certain amounts in RMB into U.S. dollars at the rate of RMB6.6000 to $1.00, the noon buying rate for December 30, 2010, as set forth in the H.10 statistical release of the Federal Reserve Board.
We make no representation that any Renminbi or U.S. dollar amounts could have been, or could be, converted into U.S. dollars or Renminbi, as the case may be, at any particular rate, the rates stated below, or at all. The PRC government imposes controls over its foreign currency reserves in part through direct regulation of the conversion of Renminbi into foreign exchange and through restrictions on foreign trade. On May 13, 2011, the exchange rate as set forth in the H.10 statistical release of the Federal Reserve Board was RMB6.4977 to $1.00.
3
Table of Contents
The following table sets forth information concerning exchange rates between the RMB and the U.S. dollar for the periods indicated.
| | | | | | | | | | | | | | |
| | Noon Buying Rate | |
---|
| | Period End | | Average(1) | | Low | | High | |
---|
2006 | | | 7.8041 | | | 7.9723 | | | 8.0702 | | | 7.8041 | |
2007 | | | 7.2946 | | | 7.6058 | | | 7.8127 | | | 7.2946 | |
2008 | | | 6.8225 | | | 6.9477 | | | 7.2946 | | | 6.7800 | |
2009 | | | 6.8259 | | | 6.8307 | | | 6.8470 | | | 6.8176 | |
2010 | | | 6.6000 | | | 6.7671 | | | 6.8330 | | | 6.6000 | |
| November | | | 6.6670 | | | 6.6538 | | | 6.6892 | | | 6.6330 | |
| December | | | 6.6000 | | | 6.6497 | | | 6.6745 | | | 6.6000 | |
2011 | | | | | | | | | | | | | |
| January | | | 6.6017 | | | 6.5964 | | | 6.6364 | | | 6.5809 | |
| February | | | 6.5713 | | | 6.5761 | | | 6.5965 | | | 6.5520 | |
| March | | | 6.5483 | | | 6.5645 | | | 6.5743 | | | 6.5483 | |
| April | | | 6.4900 | | | 6.5267 | | | 6.5477 | | | 6.4900 | |
| May (through May 13, 2011) | | | 6.4977 | | | 6.4939 | | | 6.4986 | | | 6.4915 | |
Source: Federal Reserve Bank of New York and Federal Reserve Board
- (1)
- Annual averages are calculated by using the average of the exchange rates on the last day of each month during the relevant year. Monthly averages are calculated by using the average of the daily rates during the relevant month.
B. Capitalization and Indebtedness
Not Applicable.
C. Reasons for the Offer and Use of Proceeds
Not Applicable.
D. Risk Factors
Risk Factors Relating to Our Business and Industry
We may not be able to continue to attract students to enroll in our programs or retain our existing students. As a result, our net revenue may decline and we may not be able to maintain profitability.
The success of our business largely depends on our ability to attract new students and retain existing students as well as the amount of course fees our students are willing to pay, which in turn depends on a variety of factors. These factors include our ability to refine our personalized service model, improve our services, develop new programs and enhance existing programs to respond to changes in market trends and student demands, expand our geographic reach, manage our growth while maintaining the consistency of our service quality, effectively market our programs to a broader base of prospective students and respond to competitive pressures. If we are unable to continue to attract students to enroll in our programs or retain existing students without a significant decrease in course fees or a significant increase in selling and marketing expenses, our net revenue may decline, and we may not be able to maintain profitability, either of which could result in a material adverse effect on our business, results of operations and financial condition.
4
Table of Contents
We may not be able to continue to attract and retain qualified service professionals. As a result, we may not be able to maintain consistent service quality throughout our service network, and our brand, business and results of operations may be materially and adversely affected.
Our service professionals, including instructors, education consultants, study counselors and psychological counselors, are critical to maintaining the quality of our services and programs as well as our brand and reputation because they interact with our students on a regular basis and because our personalized tutoring service model requires significantly more service professionals per student than do other service models using class-based tutoring. We must continue to attract qualified service professionals who have the relevant experience, expertise and qualifications that meet our requirements, of which professionals there are a limited number. We must provide competitive compensation and benefits packages to attract and retain qualified service professionals. If we are unable to hire qualified service professionals without incurring significant incremental recruitment and compensation expenses, our business, results of operations and financial condition may be materially and adversely affected.
Historically, the attrition rates for our service professionals were 23.0%, 26.0% and 22.3% for 2008, 2009 and 2010, respectively. The attrition of our service professionals has generally resulted from our performance-driven salary structure that comprises of variable components, career development prospects perceived by our service professionals and our stringent performance evaluation process and is affected by seasonality associated with the academic calendar. While we have developed training programs to help our service professionals adapt to our business culture and enhance their internal career development opportunities in order to maintain a healthy level of attrition, we cannot assure you that the programs we have developed or may adopt to retain our service professionals will be effective in allowing us to maintain our target service professional attrition levels. If we are unable to retain qualified service professionals and reduce their attrition rate without incurring significant retention expenses, our business, results of operations and financial condition may be materially and adversely affected.
A small portion of our tutoring courses are delivered by instructors who are teachers at public schools and work at our learning centers on a contractual basis. The practice of paid tutoring by teachers of public schools has recently received increased regulatory scrutiny. Some provinces and municipalities where we have substantial business operations, such as Beijing, Tianjin, Jiangsu, Hunan, Guangdong and Shaanxi, have promulgated local regulations prohibiting public school teachers from providing paid tutoring services. Similar regulations may be adopted in more provinces and municipalities where we have substantial business operations or plan to expand our service network. In 2010, approximately 3.6% of our total course hours were delivered by contract instructors who are teachers at public schools. If these instructors choose to, or are forced to, discontinue their employment relationship with us to comply with the relevant local regulations, we will need to seek new instructors to replace them. We cannot assure you we will be able to find replacements at a reasonable cost on a timely basis, if at all. In addition, we will experience a reduced supply of instructors in those provinces and municipalities, which will further increase the strain on and difficulty of our recruiting efforts. Furthermore, while none of the existing local regulations currently imposes any penalty on service providers like us for hiring full-time public school teachers, we cannot assure you that these regulations will not be amended, or that new regulations will not be adopted, to impose such penalties in the future.
In addition, we may not be able to hire and retain enough qualified service professionals to keep pace with our anticipated growth at acceptable costs and on a timely basis while maintaining consistency in the quality of our services across our learning center network. Shortages of qualified service professionals, actual or perceived decreases in the quality of our services or increases in recruiting, compensation or retention costs in one or more of our current or future markets may impede our expansion efforts and may have a material adverse effect on our business prospects and results of operations.
5
Table of Contents
Our limited history of offering personalized tutoring services may not serve as an adequate basis for evaluating our future prospects, financial condition and results of operations.
Although our founders were in the educational service business since as early as 2001, we only started our personalized tutoring services in 2004 and have experienced significant growth only since 2007. Our limited operating history may not provide a meaningful basis on which to evaluate our business. Despite the growth in our revenue in recent years, we incurred net losses for the fiscal years ended December 31, 2008 and 2009. Although we recorded net income in 2010, we cannot guarantee you that we will remain profitable or will not incur net losses in the future. We expect that both our cost and our operating expenses will increase as we continue our business expansions and that we may face difficulties maintaining profitability. Thus, our limited operating history may not provide you with a sufficient basis upon which to evaluate our future prospects, financial condition and results of operations.
We have incurred losses in the past and may incur losses in the future.
We incurred net losses attributable to our company of $6.0 million, $12.5 million and $1.6 million in 2007, 2008 and 2009, respectively, and recorded an accumulated shareholders' deficit of $21.7 million as of December 31, 2009. As we expect our costs to increase as we continue to expand our business and operations, we may incur losses in the future. Although we generated net income of $10.3 million in 2010, we cannot assure you that we will be able to sustain profitability in the future.
We may not be able to manage our business expansion and increasingly complicated operations effectively, which could harm our business.
We have expanded rapidly in recent years and plan to continue expanding our operations primarily through organic growth. The number of our learning centers increased from 108 as of December 31, 2008 to 207 as of December 31, 2010. This expansion has resulted, and will continue to result, in substantial demands on our management, personnel, operational, technological and other resources. To manage the expected growth of our operations, we need to expand our existing operational, administrative, technological and financial systems, procedures and controls as well as expand, train and manage our employee base. In addition, the geographic dispersion of our operations requires significant management resources. We cannot assure you that our current and planned expansion of and upgrade in personnel, systems, procedures and controls will be adequate to support our future operations, or that we will be able to effectively and efficiently manage the growth of our operations, recruit and retain qualified personnel and integrate any entities we may acquire or any strategic alliances we may form into our operations. Any failure to effectively and efficiently manage our expansion may materially and adversely affect our ability to capitalize on new business opportunities and to manage our existing operations, which in turn may have a material adverse effect on our financial condition and results of operations.
In addition, as a part of our growth strategy, we intend to form strategic alliances and make selective complementary acquisitions to help drive future growth. Our strategic alliances and acquisitions involve substantial risks and uncertainties, including:
- •
- our ability to form strategic alliances and identify and acquire targets in a cost-effective manner;
- •
- our ability to obtain approval from relevant government authorities for the acquisitions and comply with applicable rules and regulations for such acquisitions;
- •
- our ability to integrate new operations, services and personnel;
- •
- potential ongoing financial obligations in connection with alliances and acquisitions;
- •
- potential unforeseen or hidden liabilities, including litigation claims or tax liabilities, associated with acquired entities;
6
Table of Contents
- •
- the diversion of resources and management attention from our existing businesses;
- •
- failure to achieve the intended revenues and other benefits expected from the alliances and acquisitions;
- •
- our ability to generate sufficient revenues to offset the costs and expenses of alliances and acquisitions; and
- •
- potential loss of, or harm to, employee or customer relationships as a result of ownership changes.
If any one or more of these risks or uncertainties materialize or if any of the strategic objectives we contemplated is not achieved, our strategic alliances and acquisitions may not be beneficial to us and may have a material adverse effect on our business, financial condition and results of operations.
If we are unable to achieve or maintain economies of scale with the expansion of our network of learning centers, our results of operations may be materially and adversely affected.
The establishment of each new learning center involves an upfront investment in development of the facilities, hiring of service professionals, and incurs selling, marketing, administrative and other operating expenses. Our revenue and profitability depend on, among other things, the number of students we can attract to our new learning centers, the number of course hours they purchase, the amount of course fee they are willing to pay, as well as the cost savings we may be able to achieve by sharing administration, procurement and other resources among the various learning centers. If the new learning centers are unable to generate sufficient revenue to offset the development and operating costs, or if we are unable to effectively achieve resource sharing among the learning centers to reduce costs, our results of operations will be adversely affected.
We may not be able to renew leases, control rent increases at our existing learning center locations or obtain leases at premium locations for new learning centers at reasonable prices.
Except for one learning center in Hefei, Anhui province, all of our other learning centers are presently located on leased premises. The term of our leases for the learning centers typically ranges from one to five years. Some of our learning centers have entered into multiple leases of multiple premises in the same building in order to obtain sufficient operational space. Some of our other learning centers operate in different buildings in the same geographic location, and therefore have multiple leases. As a result, as of December 31, 2010, we had a total of 207 learning centers and 302 leases for these learning centers. Among our 302 learning center leases, 87 will expire by December 31, 2011 and 60 do not contain a priority renewal provision which provides the lessee with the right of first refusal to renew the lease on the terms and conditions offered by the lessor for renewal upon the expiration of the lease. At the end of the lease term, we may need to negotiate for a new lease or an extension of the existing lease and may be forced to find a new lease location, which could involve substantial rent increases and leasehold improvement costs. In addition, we compete with numerous other businesses for sites in a highly competitive market, and some landlords and developers may exclusively grant locations to our competitors. As a result, we may not be able to obtain new leases or renew existing ones on acceptable terms or at all, which could adversely affect our business, results of operations and financial condition.
Certain of our leases may subject us to government penalties or may be challenged by property owners or other third parties.
Some of the premises of our learning centers are located on land owned by villages and rural organizations, or collectively-owned land, which is not permitted to be leased for a non-agricultural use under PRC law. Certain other of our leased properties are located on land the use of which is restricted and not permitted for our current use. As of December 31, 2010, we operated a total of
7
Table of Contents
207 learning centers. As of the date of December 31, 2010, a total of approximately 7,635 square meters of our leased properties for these learning centers, representing approximately 5% of the total size of our learning center leases, were located on land that cannot be used for our current purpose. Our lease of properties located on such land may subject us to government penalties at a rate we believe, based on our review of the applicable regulations, up to RMB30 ($4.55) per square meter, or up to RMB229,050 ($34,740) in total. As of the date of this annual report, we have not been subject to any penalty for leasing properties built on such land.
In addition, some lessors of premises we lease for the operation of learning centers have not provided us with evidence of their valid and enforceable building ownership or evidence of their rights or authority to lease or sub-lease such properties. As of December 31, 2010, leases for properties with such lease right deficiencies amounted to approximately 18,740 square meters, representing approximately 11% of the total size of all of our learning center leases.
We were aware of these deficiencies as a result of our due diligence investigation conducted by our local management teams prior to our entry into these leases. Our local management teams follow our procedure for identifying and assessing risks in connection with our leases, and report their findings to our management team at our corporate headquarters, who make a final business decision after assessing of the likely impact of the relevant deficiencies. Certain of these deficiencies are caused by the time required by the relevant government authorities to issue the title certificates after acquisition or change of ownership of the building, typically ranging from one to two years. Other deficiencies were outweighed by the business considerations, such as location and ease of access and rent.
As of the date of this annual report, no dispute has arisen as to the legal title of any of such leased properties or our right to occupy the properties. If any such dispute were to arise, we may be required to vacate such properties under dispute and relocate, which will disrupt our tutoring services and adversely affect our customer relationship. We may also be subject to administrative penalties for our lease of properties not permitted to be used for our current purpose. If we are not able to find desirable premises to relocate to, or if relocation cannot be completed with reasonable costs and on a timely basis, our business, financial condition and results of operations may be materially and adversely affected.
Our business depends on the strength of our reputation and brand in the marketplace. We may not be able attract new students or to retain existing students if we cannot continue to protect, leverage and enhance our reputation and brand successfully in the marketplace.
Our operational and financial performance and the successful growth of our business are highly dependent on our reputation and market awareness of our "Xueda" brand. We believe maintaining and enhancing our reputation and our "Xueda" brand is critical to maintaining and enhancing our competitive advantage and growing our business. The personalized tutoring services we offer to primary and secondary school students throughout many provinces and municipalities in China place significant demands on us to maintain the consistency and quality of our services to ensure our reputation and brand do not suffer from any actual or perceived deterioration in the quality of our services. As we continue to grow in size, expand our services and extend our geographical reach, maintaining the quality and consistency of our services may be more difficult. Any alleged deterioration in the quality of our services or any negative publicity about our services or learning centers, regardless of its veracity, could harm our brand image and have a material adverse effect on our business and results of operations.
8
Table of Contents
We face significant competition in the services we offer and in each geographic market in which we operate. If we fail to compete effectively, we may lose market share, and our results of operations and financial condition may be materially and adversely affected.
In China, the educational services market, particularly the tutoring sector, is rapidly evolving, highly fragmented and intensely competitive. According to the IDC report, the top five players by revenue accounted for 1.6% of the primary and secondary school tutoring market in terms of total revenues for 2009. With a market share of 0.42% by revenue in this highly fragmented market, we were the largest primary and secondary school tutoring service provider in 2009 according to the IDC report. We expect competition in this sector to persist and further intensify. We face competition from other large market participants and a number of smaller, mostly local and regional players. Moreover, competition is particularly intense in some of the key geographic markets in which we operate, such as Beijing and Shanghai.
We also face competition from many different companies which focus on multiple areas related to our business and are able to cross-sell their services across their business lines. These companies may be able to more quickly adapt to changing technology, student preferences and market conditions in these markets than us and may, therefore, have a competitive advantage over us.
The increasing use of the Internet and advances in Internet- and computer-related technologies are eliminating geographic and cost-entry barriers to providing tutoring services. As a result, many international companies that offer online test preparation and language training courses may decide to expand their presence in China or to try to penetrate the China market. Many of these international companies have strong education brands, and students and parents in China may be attracted to these companies' programs for the perceived advantages these programs may offer. In addition, many smaller companies, both domestic and international, are able to use the Internet to quickly and cost-effectively offer their services to a large number of students with less capital expenditure than previously required.
Competition could result in loss of market share and revenues, higher expenses and lower profit margins; it could also limit our future growth. A number of our current and potential future competitors may have greater financial and other resources than we do. These competitors may be able to devote greater resources than we can to the development, promotion and sale of their services and products and respond more quickly than we can to changes in student needs, testing materials, admissions standards or new technologies. They also compete with us in recruiting for qualified service and management professionals and may attempt to solicit our employees.
In response to competition, we may have to reduce course fees or increase spending in order to retain or attract students or to pursue new market opportunities. We may also have to incur additional recruiting, compensation and retention expenses in order to attract and retain service professionals and management personnel. We cannot assure you that we will be able to compete successfully against current and future competitors. If we are unable to maintain our competitive position or otherwise respond to competitive pressures in a timely and effective manner, we may lose market share and our results of operations and financial condition may be materially and adversely affected.
We face risks related to severe weather conditions, natural disasters, health epidemics and other similar events, any of which could result in reduced attendance or temporary or long-term closure of our facilities.
Our business could be disrupted or otherwise adversely affected by severe weather conditions, such as snow, storm or hurricane, natural disasters, such as earthquakes, health epidemics, such as an outbreak of avian influenza or severe acute respiratory syndrome, and other similar events. The occurrence of any such event could result in reduced attendance in, or even require the temporary or long-term closure of, our learning centers and other business facilities, and could severely disrupt our business operations and adversely affect our results of operations and financial condition.
9
Table of Contents
Our business depends on the continuing efforts of our senior management team, local management teams and other key personnel, and our business may be harmed if we lose their services.
Our future success depends heavily upon the continuing services of the members of our senior management team, as well as the local management teams that directly manage and operate our learning centers at the various locations throughout China. For example, Mr. Xin Jin, our founder and chief executive officer, Mr. Jun Wang, our president and Mr. Junfeng Gao, our chief financial officer, are key to our business. If one or more members of our senior management team or a substantial number of the members of our local management teams are unable or unwilling to continue in their present positions, we may not be able to replace them easily, if at all. Our business may be disrupted, and our financial condition and results of operations may be materially and adversely affected.
In 2008, 2009 and 2010, the attrition rates of our senior management team were nil, 17% and nil, respectively, and the attrition rates of our local management team were 31%, 17% and 9%, respectively, over the same period. In addition, although each of our employees has entered into a confidentiality and non-competition agreement with us, if any member of our senior management team or any of the key members of our local management teams breaches such obligations and joins a competitor or forms a competing company, we may lose students, instructors, key professionals and staff members. Competition for experienced management personnel in the private education sector is intense, and the pool of qualified candidates is very limited. We may not be able to retain the services of our senior management team or key members of our local management teams, or attract and retain high-quality senior management team or key members of local management teams in the future, which could have a material adverse effect on our business and results of operations.
If we are not able to continually enhance our services and adapt them to rapid pedagogical innovations and evolving student needs and preferences, we may lose market share, and our business could be adversely affected.
Our services and customer satisfaction are vital to the success of our business. The market for such services is characterized by rapid pedagogical innovations and evolving user preferences. We must quickly identify areas for improvement and enhance our services to adapt to any pedagogical innovation, changes in curriculum and evolving student needs and preferences. For example, we expect to invest a total of approximately $3 million in the development and launch of supplementary online service offerings in selected academic subjects on a pilot basis to augment our tutoring services and as an aid to our personalized content delivery but the timing of the full-scale launch of such services will only be determined based on the results of this limited pilot test. We may not be able to adapt these planned supplementary online service offerings and other services in a timely and cost-effective manner. If improvements to our services are delayed or are not aligned with market expectations, needs or preferences, we may lose market share, and our business could be materially and adversely affected.
If we fail to successfully develop and introduce new services in time, our competitive position and ability to generate revenue could be harmed.
Our future success depends in part on our ability to develop new services. The planned timing or introduction of new services is subject to risks and uncertainties. Actual timing may differ materially from original plans. Unexpected technical, operational or other problems could delay or prevent the introduction of one or more of our new services. Moreover, we cannot assure you that any of our new services will achieve widespread market acceptance or generate incremental revenue. If our efforts to develop, market and sell new services to the market are not successful, our financial position, results of operations and cash flows could be materially and adversely affected.
10
Table of Contents
Failure to adequately and promptly respond to changes in curriculum, testing materials and standards or the current assessment and testing systems and admission standards in China could cause our services and products to be less attractive to our students.
There are continuous changes in the focus of the subjects and questions tested in high school and college entrance exams in China and the format of the tests and the manner in which the tests are administered. These changes require us to continually update and enhance our curriculum, test preparation materials and teaching methods. Any inability to track and respond to these changes in a timely and cost-effective manner would make our services and products less attractive to students, which may materially and adversely affect our reputation and ability to continue to attract students without a significant decrease in course fees. Further, we understand the Chinese Ministry of Education, or the MOE, has been discussing reforms of the curriculum of primary and secondary schools. Therefore, school curriculum will likely undergo changes, and our tutoring programs and materials will need to be adapted for such changes. Failure to respond in a timely manner to such changes will adversely impact the marketability of our services and products.
A substantial number of our students enroll in our tutoring program to achieve better exam performance in school and in entrance exams. However, educational institutions and government authorities in China have initiated discussions and conducted some early experiments in China on school admissions. Generally, these discussions and experiments exhibit a trend of basing admissions decisions less on entrance exam scores and more on a combination of other factors, such as past academic record, extracurricular activities and comprehensive aptitude evaluations. There have been certain changes in some geographic areas in the way the high school entrance exam is administered. In 2009, 76 universities and colleges were allowed to recruit up to 5% of their students through independently administered tests according to a notice promulgated by the MOE, although students admitted in this manner still need to meet certain thresholds in the national college entrance exam. It has been reported that the number of such universities and colleges will further increase. If the use of admissions tests in China declines or falls out of favor with educational institutions and government authorities and if we fail to respond to these changes, the demand for our tutoring services may deteriorate, and our business will be materially and adversely affected.
In the course of preparing our consolidated financial statements, we have identified a material weakness in our internal control over financial reporting. If we fail to maintain an effective system of internal control over financial reporting, we may be unable to accurately report our financial results or prevent fraud, and investor confidence in our company and the market price of our ADSs may be adversely affected.
In connection with the preparation and external audit of our consolidated financial statements, we and our independent registered public accounting firm identified a material weakness, as defined in the U.S. Public Company Accounting Oversight Board Standard AU Section 325, Communications About Control Deficiencies in an Audit of Financial Statements, or AU325, in our internal control over financial reporting as of December 31, 2010. As defined in AU325, a "material weakness" is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the company's annual or interim financial statements will not be prevented or detected on a timely basis.
The material weakness identified related to the lack of accounting personnel with appropriate U.S. GAAP knowledge. Neither we nor our independent registered public accounting firm undertook a comprehensive assessment of our internal control for purposes of identifying and reporting material weaknesses and other control deficiencies in our internal control over financial reporting as we and they will be required to do under Section 404 of the U.S. Sarbanes-Oxley Act of 2002, or the Sarbanes-Oxley Act. It is possible that, had we performed a formal assessment of our internal control over financial reporting or had our independent registered public accounting firm performed an audit of our internal control over financial reporting, additional control deficiencies may have been identified. Following the identification of this material weakness, we have taken measures and plan to continue to
11
Table of Contents
take measures to remedy this weakness. However, the implementation of these measures may not fully address this material weakness in our internal control over financial reporting, and we cannot conclude that it has been fully remedied.
As a public company in the United States, we are subject to the Sarbanes-Oxley Act. Section 404 of the Sarbanes-Oxley Act requires that we include a report from management on our internal control over financial reporting in our annual report on Form 20-F beginning with our annual report for the fiscal year ending December 31, 2011. In addition, beginning at the same time, our independent registered public accounting firm must attest to and report on the effectiveness of our internal control over financial reporting. Our management may conclude that our internal controls are not effective. Moreover, even if our management concludes that our internal control over financial reporting is effective, our independent registered public accounting firm may disagree and may decline to attest to our management's assessment or may issue an adverse opinion. Any of these possible outcomes could result in an adverse reaction in the financial marketplace due to a loss of investor confidence in the reliability of our reporting processes, which could adversely affect the trading price of our ADSs.
We may identify control deficiencies as a result of the assessment process we will undertake in compliance with Section 404 of the Sarbanes-Oxley Act. We plan to remediate control deficiencies identified in time to meet the deadline imposed by the requirements of Section 404 of the Sarbanes-Oxley Act, but we may be unable to do so. Our failure to establish and maintain effective internal control over financial reporting could result in the loss of investor confidence in the reliability of our financial reporting processes, which in turn could harm our business and negatively impact the trading price of our ADSs.
We may not be able to adequately protect our intellectual property, and our current or future competitors may independently develop intellectual property similar to ours, which could cause us to be less competitive.
Our trademarks, trade names, copyrights, trade secrets and other intellectual property rights are important to our success. Unauthorized use of any of our intellectual property may adversely affect our business and reputation. We rely on a combination of copyright, trademark and trade secret laws and confidentiality agreements with our employees and others to protect our intellectual property rights. Certain trademarks and logos, including "
", "Xueda," "
" and "
", originally registered by Xueda Education Technology (Beijing) Co., Ltd., or Xueda Technology, our variable interest entity, and exclusively used by us before have been transferred to our PRC subsidiary, Xuecheng Century as approved by the Trademark Office of the State Administration for Industry and Commerce in China, or the SAIC. In addition, Xuecheng Century is in the process of applying to the Trademark Office of SAIC for the registration of certain other trademarks and logos, including "
" and "
", as well as "Elite Class" for our small-group tutoring programs. Furthermore, our PRC subsidiary, Xuecheng Century, is in the process of registering utility model and design patents with PRC Intellectual Property Bureau for certain teaching utilities it designed and developed, such as various kinds of multi-functional teaching desks.
Our main web site is located atwww.21edu.com. In addition, as we have not registered copyrights with respect to our internally developed data in our educational resource database and course materials, we may not be able to sufficiently protect these data and course materials. To date, we are not aware of any unauthorized use of or infringement upon our intellectual property. Nevertheless, it may be possible for third parties to obtain and use our intellectual property without authorization. The unauthorized use of intellectual property is widespread in China, and enforcement of intellectual property rights by Chinese regulatory agencies is inconsistent. Moreover, litigation may be necessary in the future to enforce our intellectual property rights. Future litigation could result in substantial costs and diversion of our management's attention and resources and could disrupt our business. Given the relative unpredictability of China's legal system and potential difficulties in enforcing a court judgment in China, we may be unable to halt the unauthorized use of our intellectual property through litigation.
12
Table of Contents
Failure to adequately protect our intellectual property could materially adversely affect our competitive position and our ability to attract students, which could have a material adverse effect on our financial condition and results of operations.
We may be exposed to infringement claims by third parties, which claims could cause us to pay significant damage awards or settlement payments.
While to date, no material infringement claims has been brought against us, third parties may initiate litigation against us alleging infringement upon their intellectual property rights. In the event we are required to pay significant damage awards or settlement payments, our results of operations and financial condition may be materially and adversely affected. In addition, in the event that we are prevented from using certain intellectual property rights and fail to develop or license alterative intellectual property rights on a timely basis, our business could be harmed. In addition, even if we are able to license the infringed or similar technology, license fees could be substantial and may adversely affect our results of operations.
We rely heavily on our information systems, and if we fail to further develop our technologies, or if our systems, software, applications, database or source code contain "bugs" or other undetected errors, our operations may be seriously disrupted.
The successful development and maintenance of our systems, software, applications and database, such as the information technology infrastructure underlying our personalized service delivery model, is critical to the attractiveness of our tutoring programs and management of our business operations. In order to achieve our strategic objectives and remain competitive, we must continue to develop and enhance our technology. These efforts may require us to acquire additional equipment and software and develop new applications. In addition, our technology platform, upon which our management systems and online programs operate, and our other databases, products, systems and source codes could contain undetected errors or "bugs" that could adversely affect their performance.
To date, our information systems have not encountered material errors or technical issues that have adversely affected or disrupted our operations. If we encounter errors or other service quality or reliability issues, or if we are unable to design, develop, implement and utilize information systems and the data derived from these systems, our ability to realize our strategic objectives and our profitability could be adversely affected, which may cause us to lose market share, harm our reputation and brand names, and materially adversely affect our business and results of operations.
Unexpected network interruptions, security breaches or computer virus attacks and system failures could have a material adverse effect on our business, financial condition and results of operations.
Any failure to maintain satisfactory performance, reliability, security or availability of our network infrastructure may cause significant damage to our reputation and our ability to attract and maintain students. Major risks involving our network structure include:
- •
- breakdowns or system failures resulting in a prolonged shutdown of our servers, including failures attributable to power shutdowns, attempts to gain unauthorized access to our systems, which may cause loss or corruption of data, including customer data, or malfunctions of software or hardware;
- •
- disruption or failure in the national backbone network;
- •
- damage from fire, flood, power loss and telecommunications failures; and
- •
- any infection by or spread of computer virus.
13
Table of Contents
To date, we have not encountered any material unexpected network interruptions, security breaches, computer virus attacks or system failures. However, any network interruption or inadequacy that causes interruptions in the availability of our web sites or deterioration in the quality of access to our web sites could reduce customer satisfaction and result in a decrease in the number of students using our services. In addition, we may be subject to security breach caused by a computer hacker, which could involve attempts to gain unauthorized access to our systems or personal information stored in our systems or cause intentional malfunctions or loss or corruption of data, software, hardware or other computer equipment. As a result, we may be required to expend significant resources to protect against the threat of these security breaches or to alleviate problems caused by these breaches.
Furthermore, increases in the volume of traffic on our web sites could strain the capacity of our existing computer systems, which could lead to slower response times or system failures. This result would cause a disruption or suspension in our internal management or our online presence and programs, which would harm our brand and reputation and thus negatively affect our net revenue growth. We may need to incur additional costs to upgrade our computer systems in order to accommodate increased demand if we anticipate our systems cannot handle higher volumes of traffic in the future.
All of our servers and routers, including backup servers, are currently hosted by us within China. We do not currently maintain any backup servers outside of China. To improve performance and prevent disruption of our services, we may have to make substantial investments to deploy additional servers or one or more copies of our web sites to mirror our online resources.
Any significant interruption in the operations of our data storage center could cause a loss of data and adversely affect our ability to manage our network and technological infrastructure.
We host most of our data relating to our services, learning centers and operations in our data storage center in Beijing and have contracted with an outside provider for data backup services. We have not experienced any significant interruption. However, our current data backup arrangements may not be adequate to prevent an interruption or loss of our operational data due to natural disasters, fire, power interruption, act of terrorism or other unanticipated catastrophic events. Any significant interruptions or loss of data as a result of these events or our failure to successfully expand or upgrade our systems could reduce our ability manage our network and technological infrastructure and have an adverse impact on our business operations.
Any significant interruption in the operations of our call center could adversely affect our ability to respond to potential customers' inquiries and other service requests in a timely manner.
We have a call center in Beijing which responds to inquiries from potential customers and provides customer service to our existing customers. We have not experienced any significant interruption in the operations of our call center. We do not currently have a risk mitigation plan for our call center to prevent an interruption of its operation due to natural disasters, accidents or other events. Any significant interruptions as a result of these events or our failure to successfully expand or upgrade our systems or manage the necessary expansions or upgrades in the call center could reduce our ability to respond to customer inquiries or service requests, which could in turn result in the loss of potential customers and damage our reputation.
We do not have any liability or business disruption insurance, and liability claims against us such as those due to injuries suffered by our students or other people at our facilities could adversely affect our reputation and our financial results.
We could be held liable for accidents that occur at our learning centers or otherwise arise out of our operations. In the event of personal injuries, fires or other accidents suffered by students or other people, we could face claims alleging that we were negligent, provided inadequate supervision or
14
Table of Contents
otherwise liable for the injuries. The business insurance industry in China is still at an early stage of development, and insurance companies in China offer limited business insurance products. We currently do not have any liability insurance or business disruption insurance. A successful liability claim against us due to injuries suffered by our students or other people at our facilities could adversely affect our reputation and our financial results. Even if unsuccessful, such a claim could cause unfavorable publicity and require substantial cost to defend and divert the time and attention of our management.
Our grant of employee share options, restricted shares or other share-based compensation and any future grants could have an adverse effect on our net income.
U.S. GAAP prescribes how we account for share-based compensation and may have an adverse or negative impact on our results of operations or the price of our ADSs. U.S. GAAP requires us to recognize share-based compensation as compensation expense in the statement of operations generally based on the fair value of equity awards on the date of the grant, with compensation expense recognized over the period in which the recipient is required to provide service in exchange for the equity award. The expenses associated with share-based compensation may reduce the attractiveness of issuing share options or restricted shares under our equity incentive plan. However, if we do not grant share options or restricted shares, or reduce the number of share options or restricted shares we grant, we may not be able to attract and retain key personnel. If we grant more share options or restricted shares to attract and retain key personnel, the expenses associated with share-based compensation may adversely affect our net income.
Some of our learning centers may be deemed by government authorities to operate beyond their authorized business scope, which could expose us to certain risks.
Based on the advice of our PRC counsel, we understand that under the framework and general principles of the PRCEducation Law andLaw for Promoting Private Education and theImplementation Rules for the Law for Promoting Private Education, the operation of afterschool tutoring classes is not in violation of PRC laws and regulations. Under the relevant PRC laws, regulations and administrative requirements, if a company either obtains a permit from the relevant education authority to operate private tutoring schools or includes the relevant services in the authorized scope of business as specified in its business licenses, it could operate private learning centers. As of December 31, 2010, we operated a total of 207 learning centers. As of the date of this annual report, 128 of these learning centers have been either operated under private tutoring schools with the prerequisite permits or operated under the subsidiaries of our VIEs with "tutoring services" in the business scope of their respective business licenses. However, 49 of these learning centers have included, among others, "education information" or "education technology related consultation" in their respective authorized scopes of business, but are not affiliated with private tutoring schools with the prerequisite permits, nor do they have "tutoring services" in their scope of business. The relevant PRC laws, regulations and administrative requirements do not clearly provide whether companies operating such one-on-one learning centers also need to specifically include "tutoring services" in their authorized scope of business. We cannot assure you that these of our VIE's subsidiaries will not be deemed to have exceeded the authorized scope of their respective business licenses. In addition, 30 of our learning centers do not have "tutoring services" or any education related services in their authorized scope of their business licenses, nor are these learning centers operated by schools with the prerequisite licenses. For these 79 learning centers, we are in the process of expanding the authorized scope of business for relevant subsidiaries and, as applicable, applying for the permit for their tutoring services at minimal cost. We are uncertain of the time it may take to expand the business scope of the relevant subsidiaries. In addition, it normally takes three to six months to obtain such permit or expand the relevant business scope.
The VIE's subsidiaries engaging in services exceeding the authorized business scope stated in their business licenses may be ordered to complete the registration for change of business scope within a given period, failing which each company is subject to a one-time fine of RMB10,000 to RMB100,000.
15
Table of Contents
Under the PRCAdministrative Penalties Law, these fines would not be assessed multiple times against the same entity for the same non-compliant act. In addition, under the PRCRegulations on Company Registration, or the Company Registration Regulations, and other relevant regulations, if a company conducts its business beyond its authorized business scope and in violation of other relevant regulations, it may be ordered to cease its operation. To date, none of our existing learning centers operated by Xueda Information and its subsidiaries has been imposed any administrative penalties including fines.
As we continue to expand our tutoring network, the new learning centers we establish will be engaging in substantially identical business operations as those of our existing learning centers. As a result, our new learning centers will be subject to the same risks as our existing learning centers with respect to their operations outside their respective authorized scope of business.
Rules and regulations issued by certain government authorities may restrict or prohibit after-class tutoring services. Similar or more stringent rules or regulations that limit our ability to offer our services may be introduced in the future and materially and adversely affect our business, results of operations and financial condition.
Certain local government authorities had in the past issued notices or rules which prohibit private schools from offering after-school tutoring services by themselves or through cooperation with public schools. However, local government practices are inconsistent among the cities where we operate in implementing and enforcing such notices or rules. We have obtained the required education permits or business licenses for our tutoring services in most of these cities. None of our local operations has been subject to any penalties or other regulatory actions for violation of such notices or rules. In July 2010, the MOE issued theNational Guidance on Mid- to Long-term Education Reform and Development, or the National Education Guidance, which expressly requires, among others, governments at various levels to subject private after-school tutoring service providers to appropriate regulation. We believe that the National Education Guidance reflects the latest developments of the PRC central government's policy, which supports an appropriately regulated after-school tutoring sector rather than prohibits the after-school tutoring business. Based on the above reasons, we do not believe that these prohibitive local notices and rules will likely have any material effect on our business operations or expansion. However, if the local government authorities in any of the relevant cities start strictly enforcing the existing prohibitive notices or rules, or if future government rules and regulations entirely prohibit us from offering after-class tutoring services or impose more stringent limitations on the type or range of after-class tutoring services that we may offer, our business, results of operations and financial condition will be materially and adversely affected.
The discontinuation of any of the preferential tax treatments currently available to us in the PRC or imposition of any additional PRC taxes on us could adversely affect our financial condition and results of operations.
China has passed a newEnterprise Income Tax Law, or the EIT Law, and theRegulation on the Implementation of the Enterprise Income Tax Law of the PRC, or the EIT Implementation Rules, both of which became effective on January 1, 2008. The EIT Law significantly curtails tax incentives previously granted to foreign-invested enterprises in China. The EIT Law (i) reduces the statutory rate of the enterprise income tax from 33% to 25%, (ii) permits companies established before March 16, 2007 to continue to enjoy their existing tax incentives, adjusted by certain transitional phase-out rules promulgated by the State Council on December 26, 2007, and (iii) introduces new tax incentives, subject to various qualification criteria.
Under PRC laws and regulations, an enterprise that qualifies as a software enterprise may enjoy preferential tax benefits. Xuecheng Century was certified as a software enterprise in April 2010 and as a result is eligible for a two-year exemption of income tax from the first year it generates taxable
16
Table of Contents
income, followed by a 12.5% income tax rate for another three years. Such preferential tax treatment must be filed with tax authorities and software enterprises are subject to annual assessment. Enterprises which have not passed the annual assessment are not entitled to the above preferential treatments. If Xuecheng Century fails to maintain the status of a software enterprise, it will not be able to enjoy the reduced tax rate, and its tax rate will increase to 25% or the then current rate. If PRC laws and regulations were to phase out preferential tax benefits currently granted to software enterprises, Xuecheng Century would be subject to the standard enterprise income tax rate, which currently is 25%. Loss of this preferential tax treatment could have a material adverse effect on our financial condition and results of operations.
Our business and results of operations may be adversely affected by a severe and prolonged global economic downturn and the corresponding slowdown of the Chinese economy.
Recent global market and economic conditions have been unprecedented and challenging with recession in most major economies persisting in 2009 and significant market volatility in 2010. Continued concerns about the systemic impact of a potentially long-term and widespread recession, energy costs, geopolitical issues and the availability and cost of credit have contributed to increased market volatility and diminished expectations for economic growth around the world. The difficult economic outlook has negatively affected business and consumer confidence and contributed to unprecedented volatility levels. The Chinese economy also faces challenges. The stimulus plans and other measures implemented by the Chinese government may not work effectively or quickly enough to maintain economic growth in China or avert a severe economic downturn.
Since we derive all of our revenues from our operations in China, any prolonged slowdown in the Chinese economy may have a negative impact on our business and results of operations. Our revenues depend on our students' spending on tutoring services, which in turn depends on the level of current and expected household disposable income and willingness to spend of the students' families. As there are still substantial uncertainties in the current and future conditions of global and Chinese economies, our potential customers may reduce their spending on tutoring services or seek less expensive alternatives. Moreover, since we require prepayment of course fees, certain potential customers who prefer installment payments due to economic and other concerns may be or may become unwilling or unable to purchase our services. Further disruptions of the financial markets could also significantly restrict our ability to obtain financing in the capital markets or from financial institutions, if and when such financing is needed.
We generate a substantial portion of our revenues from a small number of cities in China. Any event negatively affecting the private education industry in these cities could have a material adverse effect on our business and results of operations.
For the fiscal year ended December 31, 2010, we generated approximately 15.2% of our revenue from learning centers located in Beijing. The next five cities where we derived most revenues, including Shanghai, Guangzhou, Xi'an, Nanjing, and Tianjin, collectively contributed approximately 33.8% of our revenue for 2010. We expect these cities to continue to constitute important sources of our revenues. If any of these cities experiences an event negatively affecting its private education industry, such as a severe economic downturn, a natural disaster or outbreak of contagious disease, or if any of these cities adopts regulations relating to private education that place additional restrictions or burdens on us, our overall business and results of operations may be materially and adversely affected.
Our business may be, directly or indirectly, affected by misconduct of other educational service providers.
The tutoring sector in China is rapidly developing, and we, like all other participants in the sector, are still enhancing our brand awareness and building trust with students and their parents, which is critical to our business. Actual or perceived misconduct or bankruptcy of other similar service providers may lead to the distrust of tutoring by students and their parents, and we may suffer from reduced
17
Table of Contents
business as a result. Misconduct or bankruptcy of third parties, as well as any allegation or perception of such, is beyond our control, and if any such event occurs, it may have an adverse effect on our business.
Risks Related to Regulation of Our Business and Our Corporate Structure
All aspects of our business are subject to extensive regulation in China. We may not be in full compliance with these regulations, and our ability to conduct business is highly dependent on our compliance with this regulatory framework. If the PRC government finds the agreements that establish the structure for our business operations do not comply with applicable PRC laws and regulations, we could be subject to severe penalties.
The Chinese government regulates all aspects of our business and operations, including licensing of parties to perform various services, standards for the operations of learning centers and foreign investments in the education industry. The laws and regulations applicable to the education sector are subject to amendments from time to time, and new laws and regulations may be adopted, some of which may negatively affect our business, either retroactively or prospectively.
We conduct our learning center business in China primarily through contractual arrangements between Xuecheng Century, our PRC subsidiary, and its affiliated entities and persons in China such as our VIE and its shareholders. Our VIE and its subsidiaries are the entities that hold certain licenses and permits relating to the tutoring business in China. We have been and expect to continue to be dependent on our VIE and its subsidiaries to operate our business.
If our ownership structure and contractual arrangements are found to be in violation of any existing or future PRC laws or regulations, or we fail to obtain any of the required licenses and permits, the relevant PRC regulatory authorities including the MOE and the Ministry of Commerce, or MOFCOM, which regulate the education industry and foreign investment in China, respectively, would have broad discretion in dealing with such violations, including:
- •
- revoking the business and operating licenses of our PRC subsidiary and affiliated entities;
- •
- discontinuing or restricting the operations of any related-party transactions among our PRC subsidiary and affiliated entities;
- •
- imposing fines or other requirements with which we or our PRC subsidiary and affiliated entities may not be able to comply;
- •
- requiring us or our PRC subsidiary and affiliated entities to restructure the relevant ownership structure or operations; or
- •
- restricting or prohibiting our use of the proceeds from our initial public offering to finance our business and operations in China.
The imposition of any of these penalties could have a material adverse effect on our business.
We rely on contractual arrangements with our VIE and its shareholders for substantially all of our China operations, which may not be as effective as direct ownership in providing operational control.
We have relied and expect to continue to rely on contractual arrangements with our VIE and its shareholders to operate our education business. For a description of these contractual arrangements, See "Item 4. Information on the Company — Organizational Structure." These contractual arrangements may not be as effective as direct ownership in providing us with control over our VIE and its subsidiaries. If we had direct ownership of our VIE and its subsidiaries, we would be able to exercise our rights as a shareholder to effect changes in the board of directors of our VIE and its subsidiaries, which could then effect changes, subject to any applicable fiduciary duties, at the management level.
18
Table of Contents
We may have to incur significant cost to enforce, or may not be able to effectively enforce, the contractual arrangements with our VIE and its shareholders in the event of a breach or non-compliance by our VIE or its shareholders.
If our VIE or any of its shareholders fails to perform its, his or her respective obligations under these contractual arrangements, we may have to incur substantial costs and expend significant resources to enforce such arrangements. We may also rely on legal remedies under PRC laws, including seeking specific performance or injunctive relief and claiming damages, but these remedies may not be effective. For example, provided that the then-applicable laws permit, if the shareholders of our VIE were to refuse to transfer their equity interest in the VIE to us or our designee when we exercise the call option pursuant to these contractual arrangements, or if they were otherwise to act in bad faith toward us, then we may have to take legal action to compel them to fulfill their contractual obligations.
In addition, these contractual arrangements, including the Amended and Restated Exclusive Technology Consulting and Management Service Agreement, the Amended and Restated Pledge Agreement, the Amended and Restated Exclusive Purchase Right Contract and the related powers of attorney, are governed by PRC law and all but the powers of attorney provide for the resolution of disputes through arbitration before the China International Economic and Trade Arbitration Center, or CIETAC, in Beijing. Accordingly, these contracts would be interpreted in accordance with PRC law and any disputes arising from these arrangements would be resolved through arbitration before CIETAC or, in the case of disputes arising from the powers of attorney, through litigation in the PRC, in each case in accordance with PRC legal procedures. The legal environment in the PRC may not be as developed as in some other jurisdictions, such as the United States. As a result, uncertainties in the PRC legal system could limit our ability to enforce these contractual arrangements. Furthermore, although CIETAC may award the same type of relief to the prevailing party in an arbitration proceeding as that granted by a court in a civil action, CIETAC does not have the authority to enforce arbitral awards. In the event that we prevail in an arbitration proceeding before CIETAC, we may nevertheless have to apply to a PRC court for the enforcement of the arbitral award relating to the contractual arrangements. In the event we are unable to enforce these contractual arrangements, we may not be able to exert effective control over our affiliated entities, and our ability to conduct our business would be materially and adversely affected.
Certain shareholders of our VIE may have potential conflicts of interest with us, which may harm our business and financial condition.
Currently, our VIE's shareholders are substantially the same as the beneficial owners of our shares. Certain shareholders of our VIE also are directors and/or employees of our company. Conflicts of interest between their dual roles may arise. We cannot assure you that when conflicts of interest arise, any or all of these individuals will act in the best interests of our company or that conflicts of interest will be resolved in our favor. In addition, these individuals may breach or cause our VIE or its subsidiaries to breach or refuse to renew existing contractual arrangements that allow us to effectively control our VIE and its subsidiaries and to receive economic benefits from them. We are unaware of any actual conflicts of interest encountered by U.S.-listed public companies doing business in China with a similar corporate and ownership structure to ours. Currently, we do not have existing arrangements to address such potential conflicts of interest between these individuals and our company. We rely on those of our VIE's shareholders who are also our directors to abide by the laws of the Cayman Islands and China, both of which provide that directors owe a fiduciary duty to the company, which requires them to act in good faith and in the best interests of the company and not to use their positions for personal gain. If we cannot resolve any conflicts of interest or disputes between us and the beneficial owners of our VIE, we would have to rely on legal proceedings, which could result in disruption of our business and substantial uncertainty as to the outcome of any such legal proceedings.
19
Table of Contents
The contractual arrangements our PRC subsidiary has entered into with our VIE and its shareholders may result in adverse tax consequences to us; such arrangements may be subject to scrutiny by the PRC tax authorities and a finding that we or our VIE and its shareholders owe additional taxes could substantially reduce our consolidated net income and the value of your investment.
Under PRC laws and regulations, arrangements and transactions among related parties should be priced on an arm's-length basis and may be subject to audit or challenge by PRC tax authorities. We could face material adverse tax consequences if the PRC tax authorities determine that the contractual arrangements between Xuecheng Century and our VIE and its shareholders do not represent an arm's-length price and adjust our VIE's income in the form of a transfer pricing adjustment. A transfer pricing adjustment could, among other things, result in, for PRC tax purposes, increased tax liabilities for our VIE. In addition, the PRC tax authorities may require us to disgorge our prior tax benefits or pay additional taxes for prior tax years and impose late payment fees and other penalties on our VIE and its subsidiaries for underpayment of prior taxes. Similar contractual arrangements have been used by many other overseas-listed China-based companies and, to our knowledge, the PRC tax authorities have not imposed any material penalties on those companies to date. However, we cannot assure you that such penalties will not be imposed on us in the future and we are not able to assess with any degree of certainty the likelihood or remoteness of regulatory authorities implementing the relevant laws and regulations in a way that would materially and adversely affect our business. Our consolidated net income may be materially and adversely affected if our VIE's and its subsidiaries' tax liabilities increase or if our VIE or its subsidiaries are found to be subject to additional taxes, late payment fees or other penalties.
Our VIE and its subsidiaries may be subject to significant limitations on their ability to sponsor and operate private tutoring schools or make payments to related parties or otherwise be materially and adversely affected by changes in PRC laws and regulations.
The principal regulations governing private education in China areThe Law for Promoting Private Education (2003) andThe Implementation Rules for the Law for Promoting Private Education (2004), or PE Implementation Rules. Under these laws and regulations, a private school may elect to be a school that does not distribute reasonable returns or a school that distributes reasonable returns. As of December 31, 2010, 57 of our 59 schools were registered as private schools that distribute reasonable returns, and the remaining two of our schools were registered as schools that do not distribute reasonable returns.
At the end of each fiscal year, every private school is required to allocate a certain amount to its development fund for the construction or maintenance of the school or procurement or upgrading of educational equipment. In the case of a private school that distributes reasonable returns, this amount may not be less than 25% of the annual net income of the schools, while in the case of a private school that does not distribute reasonable returns, this amount should be equivalent to no less than 25% of the annual increase of net assets of the school as determined in accordance with generally accepted accounting principles in the PRC.
All of the private tutoring schools controlled by our VIE and its respective subsidiaries currently comply with the existing laws and regulations regarding the allocation of their development funds. A private school that distributes reasonable returns must publicly disclose such election and additional information required under the regulations. A private school should consider factors such as the school's tuition fees, ratio of the funds used for education-related activities to the course fees collected, admission standards and educational quality when determining the percentage of the school's net income that would be distributed to the investors as reasonable returns. However, none of the current PRC laws and regulations provides a formula or guidelines for determining "reasonable returns."
In addition, none of the current PRC laws and regulations sets forth different requirements or restrictions on a private school's ability to operate its education business based on such school's status
20
Table of Contents
as a school that requires reasonable returns or a school that does not require reasonable returns. New laws or regulations might be adopted to:
- •
- impose significant limitations on the ability of our private tutoring schools to operate their business, charge course fees or make payments to related parties; or
- •
- specify the formula for calculating "reasonable returns." We cannot predict the timing and effects or assess the likelihood or remoteness, of any such amendments or new laws and regulations. Changes in PRC laws and regulations governing private education or otherwise affecting our VIE's and its subsidiaries' operations could have a material adverse effect on our business, prospects and results of operations.
If our VIE or any of its subsidiaries becomes the subject of a bankruptcy or liquidation proceeding, we may lose the ability to use and enjoy assets held by our VIE or any of its subsidiaries, which could reduce the size of our operations and materially and adversely affect our business, ability to generate revenue and the market price of our ADSs.
We currently conduct our operations in China through contractual arrangements with our VIE and its shareholders and subsidiaries. As part of these arrangements, our VIE and its subsidiaries hold some of the assets that are important to the operation of our business. If any of these entities goes bankrupt and all or part of their assets become subject to liens or rights of third-party creditors, we may be unable to continue some or all of our business activities, which could materially and adversely affect our business, financial condition and results of operations. If our VIE or any of its subsidiaries undergoes a voluntary or involuntary liquidation proceeding, its shareholders or unrelated third-party creditors may claim rights to some or all of these assets, which would hinder our ability to operate our business and could materially and adversely affect our business, our ability to generate revenue and the market price of our ADSs.
Risk Factors Relating to Doing Business in China
Our operations may be adversely affected by changes in China's political, economic and social conditions.
Currently, all of our operations are conducted in China, and all of our revenues are derived from China. Accordingly, our business, financial condition, results of operations, prospects and certain transactions we may undertake are subject, to a significant extent, to political, economic and social developments in China.
The PRC economy differs from the economies of most developed countries in many respects, including the amount of government involvement, level of development, growth rate, foreign exchange control and allocation of resources. Although the PRC economy has been transitioning from a planned economy to a more market-oriented economy since the late 1970s, the PRC government continues to exercise significant control over China's economic growth through allocating resources, controlling the incurrence and payment of foreign currency-denominated obligations, setting monetary policy and providing preferential treatment to particular industries or companies. Our results of operations and financial condition may be materially and adversely affected by a tightening or other changes of these policies and controls.
China's social and political conditions are also not as stable as those of the United States and other developed countries. Any sudden changes to China's political system or the occurrence of widespread social unrest could have material adverse effects on our business and results of operations.
In addition, while the Chinese economy has experienced significant growth in the past several decades, growth has been uneven, both geographically and among various sectors of the economy. Demand for our services depends, in large part, on economic conditions in China. Any slowdown in China's economic growth may cause our potential customers to delay or cancel their plans to purchase our services, which in turn could reduce our revenue.
21
Table of Contents
There are significant uncertainties under the EIT Law relating to the withholding tax liabilities of our PRC subsidiary, and dividends payable by our PRC subsidiary to our Hong Kong subsidiary may not qualify to enjoy the treaty benefits.
Under the EIT Law and the EIT Implementation Rules, the profits of a foreign invested enterprise generated in 2008 and onwards which are distributed to its immediate holding company outside the PRC will be subject to a withholding tax rate of 10%. Pursuant to a special arrangement between Hong Kong and the PRC, such rate may be lowered to 5% if a Hong Kong resident enterprise owns over 25% of a PRC company. Our PRC subsidiary is currently wholly-owned by our Hong Kong subsidiary. However, the 5% withholding tax rate does not automatically apply and approvals from competent local tax authorities are required before an enterprise can enjoy any benefits under the relevant taxation treaties. Moreover, according to theNotice of the State Administration of Taxation on Issues regarding the Administration of the Dividend Provision in Tax Treaties promulgated on February 20, 2009, for a tax treaty to be applicable, certain requirements must be satisfied, including: (1) the taxpayer must be the beneficial owner of the relevant dividends; (2) for corporate recipients to enjoy the favorable tax treatment under the tax treaty as direct owners of a PRC enterprise, such corporate recipients must satisfy the direct ownership thresholds at all times during the 12 consecutive months preceding the receipt of the dividends. On August 24, 2009, the State Administration of Taxation issued theAdministrative Measures for Non-resident Enterprises to Enjoy Treatments under Tax Treaties (For Trial Implementation), which became effective on October 1, 2009, requiring non-resident enterprises to obtain an approval from the competent tax authority in order to enjoy the treatments under tax treaties. Further, the State Administration of Taxation promulgated theNotice on How to Understand and Recognize the "Beneficial Owner" in Tax Treaties on October 27, 2009, which limits the "beneficial owner" to individuals, enterprises or other organizations normally engaged in substantive operations, and set forth certain adverse factors on the recognition of such "Beneficial Owner." Our PRC subsidiary has not yet applied for such approvals because it has not declared or paid dividends, and does not intend to declare or pay dividends. Our PRC subsidiary will apply for such approvals when it intends to declare and pay dividends. There is no assurance that the PRC tax authorities will approve the 5% withholding tax rate on dividends received by our subsidiary in Hong Kong from our PRC subsidiary.
Under the EIT Law, we may be classified as a "resident enterprise" of China. Such classification would likely result in unfavorable tax consequences to us and our non-PRC shareholders.
Under the EIT Law and the EIT Implementation Rules, an enterprise established outside of the PRC with "de facto management bodies" within the PRC is considered a resident enterprise and is subject to enterprise income tax at the rate of 25% on its global income. The EIT Implementation Rules define the term "de facto management bodies" as "establishments that carry out substantial and overall management and control over the manufacturing and business operations, personnel, accounting, properties, etc. of an enterprise." The State Administration of Taxation issued the Notice Regarding the Determination of Chinese-Controlled Offshore Incorporated Enterprises as PRC Tax Resident Enterprises on the Basis of De Facto Management Bodies, or Circular 82, on April 22, 2009. Circular 82 provides certain specific criteria for determining whether the "de facto management body" of a Chinese-controlled offshore incorporated enterprise is located in China. However, Circular 82 applies only to offshore enterprises controlled by PRC enterprises, not those invested in by PRC individuals, like our company. Currently there are no further detailed rules or precedents applicable to us governing the procedures and specific criteria for determining "de facto management body" for the company of our type. If the PRC authorities were to subsequently determine, or any future regulation provides, that we should be treated as a PRC resident enterprise, we would be subject to a 25% enterprise income tax on our global income, which will significantly increase our tax burden and could materially and adversely affect our financial condition and results of operations.
22
Table of Contents
Therefore, if we are regarded as a PRC resident enterprise, the amount of dividends, if any, we may pay to our shareholders and ADS holders may be decreased, although dividends distributed from our PRC subsidiary, Xuecheng Century, to us could be exempted from the PRC dividend withholding tax, since such income is exempted under the EIT Law and the EIT Implementation Rules to a PRC resident recipient. If we are considered a PRC resident enterprise for enterprise income tax purposes, dividends we pay with respect to our ADSs or ordinary shares may be considered income derived from sources within the PRC and subject to PRC withholding tax of 10%. In addition, non-PRC shareholders may be subject to PRC tax on gains realized on the sale or other disposition of ADSs or ordinary shares, if such income is treated as sourced from within the PRC. It is unclear whether our non-PRC shareholders would be able to claim the benefits of any tax treaties between their tax residence and the PRC in the event that we are considered as a PRC resident enterprise.
The enforcement of the Labor Contract Law and other labor-related regulations in China may adversely affect our business and our results of operations.
On June 29, 2007, the National People's Congress of China enacted the Labor Contract Law, which became effective on January 1, 2008. Compared to the laws that it replaced, the Labor Contract Law establishes more restrictions and increases costs for employers to dismiss employees under certain circumstances, including specific provisions related to fixed-term employment contracts, non-fixed-term employment contracts, task-based employment, contract-based employment, probation, consultation with the labor union and employee representative's council, employment without a contract, dismissal of employees, compensation upon termination and for overtime work and collective bargaining. According to the Labor Contract Law, unless otherwise provided by law, an employer is obliged to sign a labor contract with a non-fixed term with an employee if the employer continues to hire the employee after the expiration of two consecutive fixed-term labor contracts or if the employee has worked for the employer for ten consecutive years. Severance pay is required if a labor contract expires without renewal because the employer refuses to renew the labor contract or provides less favorable terms for renewal. In addition, under theRegulations on Paid Annual Leave for Employees, which became effective on January 1, 2008, employees who have served more than one year for an employer are entitled to a paid vacation ranging from five to 15 days, depending on the number of years the employee has worked for the employer. Employees who waive such vacation time at the request of employers are entitled to compensation equal to three times their regular daily salary for each waived vacation day. As a result of these new measures designed to enhance labor protection, our labor costs have increased and could further increase, which may adversely affect our business and our results of operations. In addition, the PRC government in the future may enact further labor-related legislation that increases our labor costs and restricts our operations.
The PRC legal system embodies uncertainties which could limit the legal protections available to you and us.
As our main operating entities and a substantial majority of our assets are located in China, PRC laws and the PRC legal system in general may have a significant impact on our business operations. Although China's legal system has developed over the last several decades, PRC laws, regulations and legal requirements remain underdeveloped relative to those of the United States. Moreover, PRC laws and regulations change frequently and their interpretation and enforcement involve uncertainties. For example, the interpretation or enforcement of PRC laws and regulations may be subject to government rules or policies, some of which are not published on a timely basis or at all. In addition, the relative inexperience of China's judiciary in some cases may add to the uncertainty as to the outcome of litigation. These uncertainties could limit our ability to enforce our legal or contractual rights or otherwise adversely affect our business and operations. Furthermore, due to the existence of unpublished rules and policies, and since newly issued PRC laws and regulations may have a retroactive effect, we may not be aware of our violation of certain PRC laws, regulations, policies or rules until after the fact.
23
Table of Contents
Restrictions on currency exchange may limit our ability to receive and use our revenue effectively.
Because currently all of our revenue is denominated in RMB, restrictions on currency exchange may limit our ability to use net income generated in RMB to fund any business activities we may have outside China in the future. The principal regulation governing foreign currency exchange in China is theForeign Exchange Administration Rules (1996), as amended. Under these rules, RMB is freely convertible for current account items, such as trade and service-related foreign exchange transactions and dividend distributions, but not for direct investment, or loan or investment in securities outside China unless the prior approval of China's State Administration of Foreign Exchange, or SAFE, is obtained. Although the PRC government regulations now allow greater convertibility of RMB for current account transactions, significant restrictions still remain. For example, foreign exchange transactions under our subsidiary's capital account, including principal payments in respect of foreign currency-denominated obligations, remain subject to significant foreign exchange controls and the approval of SAFE. These limitations could affect our ability to obtain foreign exchange for capital expenditures.
Our VIE and its subsidiaries generate revenues in RMB. We receive substantially all of our VIE's and its subsidiaries' economic benefits in the form of service fees they pay to our PRC subsidiary in RMB pursuant to the contractual arrangements. As we do not own any equity interest in our VIE and its subsidiaries, we do not receive any dividends or other direct distributions from them. If and when our PRC subsidiary declares and pays dividends to Xueda Hong Kong, by virtue of its status as a wholly-foreign owned enterprise, it will be permitted under applicable regulations to convert the RMB dividends into a foreign currency and remit to its shareholder outside of the PRC. See "Item 4. Information on the Company — Business Overview — Regulation — Regulations on Dividend Distribution" for additional requirements for distribution of dividends by a wholly-foreign owned enterprise. In addition, in the event that our PRC subsidiary liquidates, proceeds from the liquidation may be converted into foreign currency and distributed outside of China to Xueda Hong Kong. The shareholders of our VIE have undertaken to distribute the proceeds from liquidation of our VIE, if any, to our PRC subsidiary. Our PRC subsidiary then may distribute such proceeds to us after converting them into foreign currency and remit them outside of China in the form of dividends or other distributions to us. Once remitted outside of the PRC, dividends and proceeds from liquidation paid to us will not be subject to further restrictions under PRC regulations with respect to its further transfer or use.
Other than the above distributions by and through our PRC subsidiary expressly permitted to be made without the necessity to obtain further approvals, any direct conversion of the RMB-denominated revenue generated by our VIE and its subsidiaries for direct investment, loan or investment in securities outside China will be subject to the limitations discussed above. We do not anticipate the need to directly convert other RMB-denominated revenue for these purposes as we expect to rely on such permitted distributions by and through our PRC subsidiary to meet our future cash needs. However, we cannot assure you that such a need will not arise in the future as a result of unexpected future circumstances. To the extent we need to convert and use any RMB-denominated revenue generated by our VIE and its subsidiaries not paid to our PRC subsidiary and by our PRC subsidiary not declared and paid as dividends, the limitations discussed above will restrict the convertibility of, and our ability to directly receive and use such revenue. As a result, our business and financial condition may be adversely affected.
We cannot be certain that the PRC regulatory authorities will not impose more stringent restrictions on the convertibility of RMB, especially with respect to foreign exchange transactions.
24
Table of Contents
A failure by our shareholders or beneficial owners who are PRC citizens or residents in China to comply with certain PRC foreign exchange regulations could restrict our ability to distribute profits, restrict our overseas and cross-border investment activities or subject us to liability under PRC laws, which could adversely affect our business and financial condition.
In October 2005, SAFE issued theNotice on Relevant Issues Concerning Foreign Exchange Administration for PRC Residents Engaging in Financing and Roundtrip Investments via Overseas Special Purpose Vehicles, or SAFE Circular 75. SAFE Circular 75 states that PRC citizens or residents must register with the relevant local SAFE branch or central SAFE in connection with their establishment or control of an offshore entity established for the purpose of overseas equity financing involving a roundtrip investment whereby the offshore entity acquires or controls onshore assets or equity interests held by the PRC citizens or residents. In addition, such PRC citizens or residents must amend their SAFE registrations when the offshore special purpose company undergoes material changes relating to increases or decreases in investment amount, transfers or exchanges of shares, mergers or divisions, long-term equity or debt investments, external guarantees or other material events. Since May 2007, SAFE has issued guidance to its local branches regarding the operational procedures for such registration, including the new guidance issued by SAFE in 2009, which provides more specific and stringent requirements on the registration relating to SAFE Circular 75. The guidance imposes obligations on onshore subsidiaries of the offshore special purpose company to coordinate with and supervise the beneficial owners of the offshore entity who are PRC citizens or residents to complete the SAFE registration process. While our beneficial owners who are known to us to be PRC residents are currently in the process of amending their registrations under SAFE Circular 75, if any of our beneficial owners fails to comply with SAFE Circular 75, our onshore subsidiary, Xuecheng Century, is required to report the non-compliance to the local branch of SAFE. Failure to comply with the registration procedures may also result in restrictions on the relevant onshore entity, including restrictions on the payment of dividends and other distributions to its offshore parent or affiliate and restrictions on the capital inflow from the offshore entity, and may also subject relevant PRC residents to penalties under the PRC foreign exchange administration regulations.
Fluctuations in the value of the RMB may have a material adverse effect on your investment.
The change in value of the RMB against the U.S. dollar and other currencies is affected by, among other things, changes in China's political and economic conditions. On July 21, 2005, the PRC government changed its decade-old policy of pegging the value of the RMB to the U.S. dollar. Under the revised policy, which was suspended in 2008 due to the worldwide financial crisis, the RMB is permitted to fluctuate within a narrow and managed band against a basket of certain foreign currencies. In June 2010, the PRC government announced its intentions to again allow the RMB to fluctuate within the 2005 parameters. Since July 21, 2005, there has been an approximately 21% appreciation of the RMB against the U.S. dollar. There remains significant international pressure on the PRC government to adopt a more flexible currency policy, which could result in a further and more significant adjustment of the RMB against the U.S. dollar.
Any significant revaluation of the RMB may have a material adverse effect on the value of, and any dividends payable on, our ADSs in foreign currency terms. More specifically, if we decide to convert our RMB into U.S. dollars for the purpose of making payments for dividends on our ordinary shares or ADSs or for other business purposes, appreciation of the U.S. dollar against the RMB would have a negative effect on the U.S. dollar amount available to us. To the extent that we need to convert U.S. dollars we receive from our initial public offering into RMB for our operations, appreciation of the RMB against the U.S. dollar would have an adverse effect on the RMB amount we would receive from the conversion. Consequently, appreciation or depreciation in the value of the RMB relative to the U.S. dollar would affect our financial results reported in U.S. dollar terms without giving effect to any underlying change in our business or results of operations.
25
Table of Contents
A failure to comply with PRC regulations regarding the registration of shares and share options held by our employees who are PRC citizens may subject such employees or us to fines and legal or administrative sanctions.
Pursuant to theImplementation Rules of the Administrative Measures on Individual Foreign Exchange, or the Individual Foreign Exchange Rules promulgated by SAFE on January 5, 2007, and theOperating Procedures on Administration of Foreign Exchange regarding PRC Individuals' Participation in Employee Share Incentive Plans and Employee Stock Option Plans of Overseas Listed Companies issued by SAFE on March 28, 2007, PRC citizens who are granted shares or share options by an overseas-listed company according to its employee share option or share incentive plan are required, through the PRC subsidiary of such overseas-listed company or other qualified PRC agents, to file with the applicable local branch of SAFE and complete certain other procedures related to the share option or other share incentive plan. In addition, the overseas-listed company or its PRC subsidiary or other qualified PRC agent is required to appoint an asset manager or administrator and a custodian bank, and open special foreign currency accounts to handle transactions relating to the share option or other share incentive plan. Under theForeign Exchange Administration Rules (1996), as amended, the foreign exchange proceeds of domestic entities and individuals can be remitted into China or deposited abroad, subject to the terms and conditions to be issued by SAFE. However, the implementation rules in respect of depositing the foreign exchange proceeds abroad have not been issued by SAFE. Currently, the foreign exchange proceeds from the sales of stock or dividends distributed by the overseas-listed company can be converted into RMB or transferred to such individuals' foreign exchange savings account after the proceeds have been remitted back to the special foreign currency account opened at a PRC domestic bank. In the case of an exercise of the options on a non-cash basis, PRC citizens are required to remit the proceeds to special foreign currency accounts. We and our PRC citizen employees are subject to these rules. If we or our PRC option holders fail to comply with these rules, we or our PRC option holders may be subject to fines and legal or administrative sanctions. See "Item 4. Information on the Company — Business Overview — Regulation — Regulations on Foreign Exchange."
PRC regulation of loans and direct investment by offshore holding companies to PRC entities may delay or prevent us from using the proceeds we received from our initial public offering, which could materially and adversely affect our liquidity and our ability to fund and expand our business.
In utilizing the proceeds we received from our initial public offering, as an offshore holding company of our PRC subsidiary, we may make loans to our PRC subsidiary, or we may make additional capital contributions to our PRC subsidiary. Any loans to our PRC subsidiary or consolidated PRC affiliated entities are subject to PRC regulations and approvals or registration. For example, loans by us to our PRC subsidiary to finance its activities cannot exceed statutory limits and must be registered with SAFE or its local counterparts. In addition, loans by us to our VIE and its subsidiaries, which are domestic PRC entities must be approved by the relevant government authorities and must also be registered with SAFE or its local counterparts. Any capital contribution to our PRC subsidiary and VIE are subject to the approvals of MOFCOM or its local counterparts. We cannot assure you that we will be able to obtain these government registrations or approvals on a timely basis, if at all, with respect to future loans or capital contributions by us to our PRC subsidiary. If we fail to receive such registrations or approvals, our ability to use the proceeds of our initial public offering and to capitalize our PRC operations may be negatively affected, which could adversely affect our liquidity and our ability to fund and expand our business.
26
Table of Contents
In addition, on August 29, 2008, SAFE promulgated Circular 142, a notice regulating the conversion by a foreign-invested company of its capital contribution in foreign currency into RMB. The notice requires that the capital of a foreign-invested company settled in RMB and converted from foreign currencies may be used only for purposes within the business scope stated on the business license of the company and, unless otherwise permitted by other regulations, may not be used for equity investments within the PRC. In addition, SAFE strengthened its oversight of the flow and use of the capital of a foreign-invested company settled in RMB and converted from foreign currencies. The use of such RMB capital may not be changed without SAFE's approval and may not in any case be used to repay RMB loans if the proceeds of such loans have not been used. Violations of Circular 142 will result in severe penalties, including the substantial fines set forth in theForeign Exchange Administration Rules (1996), as amended. Furthermore, SAFE promulgated a circular on November 19, 2010, or Circular 59, which requires the authenticity of settlement of net proceeds from offshore offerings to be closely examined and the net proceeds to be settled in the manner described in the offering documents.
As stated on its business license, Xuecheng Century's scope of business is the research, development and design of computer software and hardware, network technologies, communication technologies and products; the provision of technology transfer, technology services, technology consulting, training in computer technologies related to these products; as well as the sale of proprietary products. We currently expect that a substantial portion of the proceeds of our initial public offering we received will be used by Xuecheng Century to meet its working capital needs and for general corporate expenses in connection with its business expansion through providing better support to the operations of our VIE and its subsidiaries. Specifically, Xuecheng Century will make substantial investments to improve our operating platform and technology infrastructure. Xuecheng Century will also make significant investments in developing and offering new services and products to our students through our VIE and its subsidiaries to enhance our tutoring services. In addition, Xuecheng Century will enhance its services to our VIE and subsidiaries through establishing operations in selected locations where our VIE and its subsidiaries operate their business and providing other services as needed. These uses of proceeds are for purposes within the business scope of Xuecheng Century. Meanwhile, we believe that our VIE will have adequate cash from its operations to support its own operation and expansion. Therefore, we do not expect to transfer any significant amount of the proceeds of our initial public offering we received to our VIE or its subsidiaries. However, to the extent we need to transfer any proceeds of our initial public offering to our VIE or its subsidiaries through our PRC subsidiary, Circular 142 and Circular 59 may significantly limit our ability to do so. In such an event, we may have to obtain external financing for our VIE or its subsidiaries. We cannot assure you that we will have timely access to such funding on reasonable terms, in a sufficient amount, or at all. As of December 31, 2010, we have not used proceeds of our initial public offering.
Restrictions under PRC law on our PRC subsidiary's ability to make dividend payments and other distributions could materially and adversely affect our ability to make investments or acquisitions, pay dividends or other distributions to you, and otherwise fund and conduct our other businesses.
We are a holding company incorporated in the Cayman Islands. In order for us to distribute any dividends to our shareholders and ADS holders or meet other potential future cash needs, we will rely on dividend payment and other distributions made by our PRC subsidiary. As of the date of this annual report, our PRC subsidiary has not paid any dividend to us. Although we believe our PRC subsidiary has the ability to pay dividends to us upon our request, we do not expect to request dividends from our PRC subsidiary in the near future because we plan to have our PRC subsidiary retain all its accumulated profits for its own business operation and expansion. PRC regulations restrict the ability of our PRC subsidiary to make dividends and other payments to its offshore parent company. PRC legal restrictions permit payments of dividends by our PRC subsidiary only out of its accumulated after-tax profits, if any, determined in accordance with PRC accounting standards and regulations. Our PRC
27
Table of Contents
subsidiary is also required under PRC laws and regulations to allocate at least 10% of its annual after-tax profits determined in accordance with PRC accounting standards to a statutory reserve fund until the cumulative amount in such fund reaches 50% of the company's registered capital. Our PRC subsidiary currently has a registered capital of $420,000 and is in compliance with all applicable PRC laws and regulations relating to the allocation of statutory funds. Allocations to this statutory fund can only be used for specific purposes and are not transferable to us in the form of loans, advances or dividends. Our PRC subsidiary was established in 2009 and did not realize any after-tax profits in 2009 and, therefore, no such allocation was required. As of December 31, 2010, our PRC subsidiary had allocated $0.2 million to these statutory reserve funds for 2010. As a result, not all funds of our PRC subsidiary are available to us and our access to such funds is restricted. These and any other limitations on the ability of our PRC subsidiary to transfer funds to us could materially and adversely limit our ability to grow, make investments or acquisitions that could be beneficial to our business, pay dividends and otherwise fund and conduct our business.
We may have been required to obtain prior approval of the China Securities Regulatory Commission, or CSRC, of the listing and trading of our ADSs on the NYSE.
On August 8, 2006, six PRC regulatory authorities, including MOFCOM, the State Assets Supervision and Administration Commission, the State Administration of Taxation, the State Administration of Industry and Commerce, or the SAIC, the CSRC and the SAFE, jointly issued the Regulations on Mergers and Acquisitions of Domestic Enterprises by Foreign Investors, or the M&A Regulations, which became effective on September 8, 2006 and were amended on June 22, 2009. These regulations, among other things, include provisions that purport to require that an offshore special purpose vehicle, or SPV formed for listing purposes and controlled directly or indirectly by PRC companies or individuals, must obtain the approval of the CSRC prior to the listing and trading of such SPV's securities on an overseas stock exchange, including the case where the SPV acquires shares of or equity interests in the PRC companies in exchange for the shares of offshore companies. The application of the M&A Regulations is subject to interpretation. On December 14, 2006, the CSRC published procedures regarding its approval of overseas listings by SPVs. The CSRC approval procedures require the filing of a number of documents with the CSRC, and it would take several months to complete the approval process.
Under the M&A Regulations, "mergers and acquisitions of domestic enterprises by foreign investors" refers to a situation where a foreign investor purchases by agreement the equity interests of a domestic non-foreign-invested enterprise, or a domestic company, or subscribes to the increased capital of a domestic company, and thus changes the domestic company into a foreign-invested enterprise; where a foreign investor establishes a foreign-funded enterprise, through which the foreign investor purchases by agreement the assets of a domestic enterprise and operates its assets; or where a foreign investor purchases by agreement the assets of a domestic enterprise, and then invests such assets to establish a foreign-funded enterprise to operate the assets.
While the exact perimeters of the M&A Regulations remain unclear, based on the advice of our PRC counsel, because the M&A Regulations only apply to transactions involving "mergers and acquisitions of domestic enterprises by foreign investors," we believe that (i) the M&A Regulations were not applicable to our corporate restructuring in 2009 and 2010 and (ii) CSRC approval was not required in the context of our initial public offering in 2010, for the following reasons: (a) we established our PRC subsidiary by means of direct investment, not through merger or acquisition of any PRC domestic companies and (b) we control our VIE and its subsidiaries through contractual arrangements, not through "mergers and acquisitions of domestic enterprises by foreign investors" as defined under the M&A Regulations. However, we cannot assure you that the relevant PRC government agencies, including the CSRC, would reach the same conclusion as our PRC counsel did. If the CSRC or another PRC regulatory body subsequently determines that we should have obtained the
28
Table of Contents
CSRC's approval for our initial public offering either by interpretation, clarification or amendment of the M&A Regulations or by any new rules, regulations or directives or in any other ways promulgated after the issuance date of the legal opinion of our PRC counsel, we may face sanctions by the CSRC or other PRC regulatory agencies. In such an event, these regulatory agencies may impose fines and penalties on our operations in the PRC, limit our operations in the PRC, delay or restrict the repatriation of the proceeds from our initial public offering into the PRC or take other actions that could have a material adverse effect on our business, financial condition, results of operations, reputation and prospects, as well as the trading price of our ADSs. The CSRC or other PRC regulatory agencies may also take actions requiring us, or making it advisable for us, to halt this offering before settlement and delivery of the ADSs offered hereby.
The M&A Regulations established more complex procedures for some acquisitions of Chinese companies by foreign investors, which could make it more difficult for us to pursue growth through acquisition in China.
The M&A Regulations established additional procedures and requirements that could make merger and acquisition activities by foreign investors more time-consuming and complex, including requirements in some instances that MOFCOM be notified in advance of any change-of-control transaction in which a foreign investor takes control of a PRC domestic enterprise. Complying with the requirements of the M&A Regulations in such transactions could be time-consuming, and any required approval processes, including obtaining approval from the MOFCOM, may delay or inhibit our ability to complete such transactions, which could adversely affect our ability to grow our business through acquisitions in China.
Risks Relating to Our ADSs
The trading price for our ADSs may fluctuate significantly.
The market price for our ADSs has been and may continue to be subject to wide fluctuations in response to factors such as actual or anticipated fluctuations in our quarterly operating results, changes in financial estimates by securities research analysts, changes in the economic performance or market valuations of other education companies, announcements by us or our competitors of material acquisitions, strategic partnerships, joint ventures or capital commitments, fluctuations of exchange rates between the RMB and the U.S. dollar, intellectual property litigation, announcements of new business initiatives by us or by our competitors, recruitment or departure of key personnel, changes in the estimates of our financial results or changes in the recommendations of any securities analysts electing to follow our securities or the securities of our competitors, changes in the economic or political conditions in China and the impact of global macroeconomic conditions. Volatility in global capital markets, such as volatility caused by the recent global financial and economic crises, could also have an effect on the market price of our ADSs.
In addition, the performance and fluctuation of the market prices of other companies with business operations located mainly in China that have listed their securities in the United States may affect the volatility in the price of and trading volumes for our ADSs. In recent years, a number of PRC companies have listed their securities, or are in the process of preparing for listing their securities, on the U.S. stock markets. Some of these companies have experienced significant volatility in the prices of their securities, including significant price declines in connection with their initial public offerings. The trading performances of these PRC companies' securities at the time of or after their offerings may affect the overall investor sentiment towards PRC companies listed in the United States and consequently may impact the trading performance of our ADSs. These broad market and industry factors may significantly affect the market price and volatility of our ADSs, regardless of our actual operating performance. Any of these factors may result in large and sudden changes in the trading volume and price for our ADSs.
29
Table of Contents
Future sales or perceived sales of our ADSs or ordinary shares by existing shareholders or option holders could cause our ADSs' price to decline.
If our existing shareholders sell, indicate an intention to sell, or are perceived to intend to sell, substantial amounts of our ordinary shares in the public market and other legal restrictions on resale lapse, the trading price of our ADSs could decline. After the completion of our initial public offering and the investment by WPX Investments IV Ltd., a company incorporated in the Cayman Islands and affiliated with Warburg Pincus LLC, or Warburg Pincus, in our ordinary shares, we had 138,328,640 outstanding ordinary shares, including 7,124,000 ordinary shares issued and offered by us to Warburg Pincus in connection with its investment in our ordinary shares. Of these shares, only ADSs sold in our initial public offering are freely tradable, without restriction, in the public market. All of our outstanding shares are eligible for sale in the public market, subject to volume limitations under Rule 144 under the Securities Act. In addition, an additional 10,115,840 ordinary shares subject to outstanding options under our share incentive plan will become eligible for sale in the public market to the extent permitted by the provisions of various vesting agreements and Rules 144 and 701 under the Securities Act. If these additional shares are sold, or if it is perceived that they will be sold in the public market, the trading price of our ADSs could decline.
We may need additional capital, and the sale of additional ADSs or other equity securities would result in additional dilution to our shareholders. The incurrence of indebtedness would result in increased debt service obligations, and the related covenants could restrict our operations and business activities.
We believe that our current cash and cash equivalents and anticipated cash flow from operations will be sufficient to meet our anticipated cash needs for the near future. We may, however, require additional cash resources due to changed business conditions or other future developments. If our internal resources are insufficient to satisfy our cash requirements, we may seek to sell additional equity or debt securities or obtain a credit facility. The sale of additional equity securities could result in additional dilution to our shareholders. The incurrence of indebtedness would result in increased debt service obligations and may result in operating and financing covenants that would restrict our operations or our ability to pay dividends. Our ability to raise additional funds in the future is subject to a variety of uncertainties, including:
- •
- investors' perception of, and demand for, securities of educational service providers;
- •
- conditions of the U.S. and other capital markets in which we may seek to raise funds;
- •
- our future results of operations, financial condition and cash flows;
- •
- PRC governmental regulation of foreign investment in education in China;
- •
- economic, political and other conditions in China; and
- •
- PRC governmental policies relating to foreign currency borrowings.
We cannot assure you that, if we need additional cash, financing will be available in amounts or on terms acceptable to us, if at all, especially in the event of a severe and prolonged global economic recession. If we fail to raise additional funds, we may need to reduce our growth to a level that can be supported by our cash flow. Without additional capital, we may not be able to open additional schools and learning centers, acquire necessary technologies, products or business, hire, train and retain teachers and other employees, market our programs, services and products, or respond to competitive pressures or unanticipated capital requirements.
30
Table of Contents
Many of the corporate governance rules promulgated by the NYSE do not apply to us so long as we qualify as a foreign private issuer, and there may be significant differences between our corporate governance practices and the corporate governance standards applicable to U.S. domestic companies listed on the NYSE.
As a foreign private issuer, we are permitted to follow corporate governance practices in accordance with Cayman Islands law in lieu of most of the NYSE corporate governance rules in the NYSE Listed Company Manual, or the NYSE Standards. For example, the NYSE Standards require U.S. domestic issuers to have a nominating/corporate governance committee composed entirely of independent directors. We are not subject to this requirement, and we do not intend to establish a nominating/corporate governance committee. We believe that the composition of our board and its committees and their respective duties and responsibilities are otherwise generally responsive to the relevant NYSE Standards applicable to U.S. domestic issuers. However, the charters for our audit and compensation committees may not address all aspects of the NYSE Standards applicable to U.S. domestic issuers. For example, the NYSE Standards require compensation committees of U.S. domestic issuers to produce a compensation committee report annually and include such report in their annual proxy statements or annual reports on Form 10-K. We are not subject to this requirement, and we have not addressed this in our compensation committee charter. The NYSE Standards require shareholder approval for certain matters, such as requiring that shareholders must be given the opportunity to vote on all equity compensation plans and material revisions to those plans. We intend to comply with the requirements of Cayman Islands law in determining whether shareholder approval is required.
We may be classified as a passive foreign investment company, or PFIC, which could result in adverse U.S. tax consequences to U.S. holders.
Based on the nature of our business and the projected composition of our income and valuation of our assets, including goodwill, and although it is not entirely clear how the contractual arrangements between us and our affiliated consolidated entities will be treated for purposes of the passive foreign investment company, or PFIC, rules, we do not expect to be a PFIC for 2011 or in any future year, although there can be no assurance in this regard. If we are a PFIC, United States Holders, as defined under "Item 10. Additional Information — Taxation Certain United States Federal Income Tax Consequences," of our ordinary shares or ADSs may be subject to increased tax liabilities under United States federal income tax laws and regulations and will be subject to burdensome reporting requirements. The determination of whether or not we are a PFIC is made on an annual basis and will depend on the composition of our income and assets from time to time. Specifically, for any taxable year we will be classified as a PFIC for United States federal income tax purposes if either (i) 75% or more of our gross income in that taxable year is passive income or (ii) the average percentage of our assets (which includes cash) by value in that taxable year which produce or are held for the production of passive income is at least 50%. The calculation of the value of our assets will be based, in part, on the quarterly market value of our ADSs, which is subject to change. See "Item 10. Additional Information — Taxation — United States Federal Income Tax Consequences — Passive Foreign Investment Company." We cannot assure you that we will not be a PFIC for 2011 or in future taxable year. As the determination of PFIC status is based on an annual determination that cannot be made until the close of a taxable year, our U.S. counsel expresses no opinion with respect to our PFIC status.
You may not be able to participate in rights offerings and may experience dilution of your holdings in relation to any such offerings.
We may, from time to time, distribute rights to our shareholders, including rights to acquire securities. Under the deposit agreement, the depositary may not make the rights available to holders of ADSs unless the distribution and sale of rights and the securities to which these rights relate are either exempt from registration under the Securities Act with respect to all holders of ADSs, or are registered
31
Table of Contents
under the provisions of the Securities Act. The depositary may, but is not required to, attempt to sell these undistributed rights to third parties and may allow the rights to lapse. We may be unable to establish an exemption from registration under the Securities Act, and we are under no obligation to file a registration statement with respect to these rights or underlying securities or to endeavor to have a registration statement declared effective. Accordingly, holders of ADSs may be unable to participate in our rights offerings and may experience dilution of their holdings as a result.
Our results of operations may fluctuate, which makes our financial results difficult to forecast and could cause our results to fall short of expectations.
Our results of operations may fluctuate as a result of a number of factors, many of which are outside of our control. As a result, comparing our results of operations on a period-to-period basis may not be meaningful, and you should not rely on our past results as an indication of our future performance. Our quarterly and annual net revenues and costs and expenses as a percentage of net revenues may be significantly different from our historical or projected rates. Our quarterly and annual net revenues and gross margins may fluctuate due to a number of factors, including:
- •
- expansion and related costs in a given period;
- •
- seasonality associated with the academic calendar with decreased net revenues specifically during Chinese New Year and over the summer;
- •
- our ability to reduce our costs as a percentage of our net revenues; and
- •
- increased competition.
Our ADSs could be subject to significant price volatility should our earnings fail to meet the expectations of the investment community. Any of these events could cause the price of our ADSs to fall.
Anti-takeover provisions in our charter documents may discourage a third party from acquiring us, which could limit our shareholders' opportunities to sell their shares at a premium.
Our third amended and restated memorandum and articles of association include provisions that could limit the ability of others to acquire control of us, modify our structure or cause us to engage in change-of-control transactions. For example, our board of directors will have the authority, without further action by our shareholders, to issue preferred shares in one or more series and to fix the powers and rights of these shares, including dividend rights, conversion rights, voting rights, terms of redemption and liquidation preferences, any or all of which may be greater than the rights associated with our ordinary shares. Preferred shares could thus be issued quickly with terms calculated to delay or prevent a change in control or make removal of management more difficult. In addition, if our board of directors issues preferred shares, the market price of our ordinary shares may fall and the voting and other rights of the holders of our ordinary shares may be adversely affected. These provisions could have the effect of depriving our shareholders of an opportunity to sell their shares at a premium over prevailing market prices by discouraging third parties from seeking to obtain control of us in a tender offer or similar transaction.
We are a Cayman Islands company and, because judicial precedent regarding the rights of shareholders is more limited under Cayman Islands law than under U.S. law, you may have less protection of your shareholder rights than you would under U.S. law.
Our corporate affairs are governed by our third amended and restated memorandum and articles of association, as amended from time to time, the Cayman Islands Companies Law (as amended) and the common law of the Cayman Islands. The rights of shareholders to take action against the directors, actions by minority shareholders and the fiduciary responsibilities of our directors to us under Cayman
32
Table of Contents
Islands law are to a large extent governed by the common law of the Cayman Islands. The common law of the Cayman Islands is derived in part from comparatively limited judicial precedent in the Cayman Islands as well as from English common law, which has persuasive, but not binding, authority on a court in the Cayman Islands. The rights of our shareholders and the fiduciary responsibilities of our directors under Cayman Islands law are not as clearly established as they would be under statutes or judicial precedent in some jurisdictions in the United States. In particular, the Cayman Islands has a less developed body of securities laws than the United States. In addition, some U.S. states, such as Delaware, have more fully developed and judicially interpreted bodies of corporate law than the Cayman Islands.
The Cayman Islands courts are unlikely:
- •
- to recognize or enforce judgments of U.S. courts obtained against us or our directors or officers predicated upon the civil liability provisions of the securities laws of the United States or any state in the United States; or
- •
- to entertain original actions brought against us or our directors or officers predicated upon the securities laws of the United States or any state in the United States.
There is no statutory recognition in the Cayman Islands of judgments obtained in the United States, although the Cayman Islands will generally recognize as a valid judgment, a final and conclusive judgment in personam obtained in the federal or state courts in the United States under which a sum of money is payable (other than a sum of money payable in respect of multiple damages, taxes or other charges of a like nature or in respect of a fine or other penalty) and would give a judgment based thereon provided that (i) such courts had proper jurisdiction over the parties subject to such judgment; (ii) such courts did not contravene the rules of natural justice of the Cayman Islands; (iii) such judgment was not obtained by fraud; (iv) the enforcement of the judgment would not be contrary to the public policy of the Cayman Islands; (v) no new admissible evidence relevant to the action is submitted prior to the rendering of the judgment by the courts of the Cayman Islands; and (vi) there is due compliance with the correct procedures under the laws of the Cayman Islands.
You will have limited ability to bring an action against us or against our directors and officers, or to enforce a judgment against us or them, because we are incorporated in the Cayman Islands, because we conduct a majority of our operations in China and because the majority of our directors and officers reside outside the United States.
We are incorporated in the Cayman Islands and conduct our operations primarily in China. A substantial majority of our assets are located outside the United States and most of our directors and officers reside outside the United States. As a result, it may be difficult or impossible for you to bring an action against us or against these individuals in the Cayman Islands or in China in the event that you believe your rights have been infringed under the applicable securities laws or otherwise. Even if you are successful in bringing an action of this kind, the laws of the Cayman Islands and of China may render you unable to enforce a judgment against our assets or the assets of our directors and officers. Unlike many jurisdictions in the United States, Cayman Islands law does not specifically provide for shareholder appraisal rights on a merger or consolidation of a company. This may make it more difficult for you to assess the value of any consideration you may receive in a merger or consolidation or to require that the offeror give you additional consideration if you believe the consideration offered is insufficient.
Shareholders of Cayman Islands exempted companies such as us have no general rights under Cayman Islands law to inspect corporate records and accounts or to obtain copies of lists of shareholders of these companies. Our directors have discretion under our amended and restated articles of association to determine whether or not, and under what conditions, our corporate records may be inspected by our shareholders but are not obliged to make them available to our shareholders.
33
Table of Contents
This may make it more difficult for you to obtain the information needed to establish any facts necessary for a shareholder motion or to solicit proxies from other shareholders in connection with a proxy contest.
As a result of all of the above, public shareholders may have more difficulty in protecting their interests in the face of actions taken by management, members of the board of directors or controlling shareholders than they would as public shareholders of a U.S. company.
Your ability to protect your rights as shareholders through the U.S. federal courts may be limited because we are incorporated under Cayman Islands law.
Cayman Islands companies may not have standing to initiate a derivative action in a federal court of the United States. As a result, your ability to protect your interests if you are harmed in a manner that would otherwise enable you to sue in a U.S. federal court may be limited to direct shareholder lawsuits.
The voting rights of holders of ADSs are limited in several significant ways by the terms of the deposit agreement.
Holders of our ADSs may only exercise their voting rights with respect to the underlying ordinary shares in accordance with the provisions of the deposit agreement. Upon receipt of voting instructions from a holder of ADSs in the manner set forth in the deposit agreement, the depositary will endeavor to vote the underlying ordinary shares in accordance with these instructions. Under our third amended and restated memorandum and articles of association, the minimum notice period required for convening a general meeting is seven days. When a general meeting is convened, you may not receive sufficient notice of a shareholders' meeting to permit you to withdraw your ordinary shares to allow you to cast your vote with respect to any specific matter at the meeting. In addition, the depositary and its agents may not be able to send voting instructions to you or carry out your voting instructions in a timely manner. We will make all reasonable efforts to cause the depositary to extend voting rights to you in a timely manner, but we cannot assure you that you will receive the voting materials in time to ensure that you can instruct the depositary to vote your shares. Furthermore, the depositary and its agents will not be responsible for any failure to carry out any instructions to vote, for the manner in which any vote is cast or for the effect of any such vote. As a result, you may not be able to exercise your right to vote, and you may lack recourse if your ordinary shares are not voted as you requested.
The depositary of our ADSs will, except in limited circumstances, grant to us a discretionary proxy to vote the ordinary shares underlying your ADSs if you do not instruct the depositary how to vote at shareholders' meetings, which could adversely affect your interests and the ability of our shareholders as a group to influence the management of our company.
Under the deposit agreement for the ADSs, the depositary will give us a discretionary proxy to vote our ordinary shares underlying your ADSs at shareholders' meetings if you do not instruct the depositary how to vote, unless:
- •
- we have failed to timely provide the depositary with our notice of meeting and related voting materials;
- •
- we have instructed the depositary that we do not wish a discretionary proxy to be given;
- •
- a matter to be voted on at the meeting would have a material adverse impact on shareholders; or
- •
- voting at the meeting is made on a show of hands.
34
Table of Contents
The effect of this discretionary proxy is that you cannot prevent our ordinary shares underlying your ADSs from being voted, absent the situations described above, and it may make it more difficult for holders of ADSs to influence the management of our company. Holders of our ordinary shares are not subject to this discretionary proxy.
You may not receive distributions on our ordinary shares or any value for them if it is unlawful or impractical for us to make them available to you.
The depositary of our ADSs has agreed to pay you the cash dividends or other distributions it or the custodian for our ADSs receives on our ordinary shares or other deposited securities after deducting its fees and expenses. You will receive these distributions in proportion to the number of our ordinary shares your ADSs represent. However, the depositary is not responsible if it is unlawful or impractical to make a distribution available to any holders of ADSs. For example, it would be unlawful to make a distribution to a holder of ADSs if it consists of securities that require registration under the Securities Act but that are not properly registered or distributed pursuant to an applicable exemption from registration. The depositary is not responsible for making a distribution available to any holders of ADSs if any government approval or registration is required for such distribution. We have no obligation to take any other action to permit the distribution of our ADSs, ordinary shares, rights or anything else to holders of our ADSs. This means that you may not receive the distributions we make on our ordinary shares or any value for them if it is unlawful or impractical for us to make them available to you. These restrictions may have a material and adverse effect on the value of your ADSs.
You may be subject to limitations on the transfer of your ADSs.
Your ADSs, represented by American depositary receipts, are transferable on the books of the depositary. However, the depositary may close its books at any time or from time to time when it deems expedient in connection with the performance of its duties. The depositary may close its books from time to time for a number of reasons, including in connection with corporate events such as a rights offering, during which time the depositary needs to maintain an exact number of ADS holders on its books for a specified period. The depositary may also close its books in emergencies and on weekends and public holidays. The depositary may refuse to deliver, transfer or register transfers of our ADSs generally when our books or the books of the depositary are closed, or at any time if we think or the depositary thinks it is necessary or advisable to do so in connection with the performance of its duty under the deposit agreement, including due to any requirement of law or any government or governmental body or under any provision of the deposit agreement
We are a Cayman Islands company and substantially all of our assets are located outside of the United States. Substantially all of our current operations are conducted in the PRC. As a result, it may be difficult for you to effect service of process within the United States upon these persons. It may also be difficult for you to enforce judgments obtained in U.S. courts based on the civil liability provisions of the U.S. federal securities laws against us and our officers and directors, most of whom are not nationals or residents in the United States and the substantial majority of whose assets are located outside of the United States. In addition, there is uncertainty as to whether the courts of the Cayman Islands or the PRC would recognize or enforce judgments of U.S. courts against us or such persons predicated upon the civil liability provisions of the securities laws of the United States or any state. In addition, it is uncertain whether such Cayman Islands or PRC courts would be competent to hear original actions brought in the Cayman Islands or the PRC against us or such persons predicated upon the securities laws of the United States or any state.
35
Table of Contents
ITEM 4. INFORMATION ON THE COMPANY
A. History and Development of the Company
We commenced our business in September 2001 to initially operate an online tutoring portal as Beijing Wanwei Xinhua Technology Development Co. Ltd. We changed our name to Beijing Xueda Century Education Technology Co. Ltd. in November 2004 and to Xueda Education Technology (Beijing) Co. Ltd., or Xueda Technology, in September 2007. In March 2008, CDH Xueda Education Limited, a company incorporated in Hong Kong, and Beijing Century Hui Ce Investment Consultancy Co., Ltd, a PRC company, subscribed for equity interest in Xueda Technology. As a result, Xueda Technology became a Sino-foreign equity joint venture company.
From 2004 to 2006, we started developing our personalized service model, based on which we delivered personalized tutoring services and established learning centers in Beijing and a number of other pilot cities in China. Building on our success in these pilot cities, from 2007 and 2008, we expanded our tutoring service network to more than 100 learning centers in 28 cities in China. Since 2009, we have devoted significant resources to improving our operating platform and technology infrastructure and developing new services and products while continuing to expand into new geographic locations.
Since its inception, Xueda Technology had been our primary operating entity, through which, along with its subsidiaries and branches, we conducted all of our operations in the PRC, until the restructuring described below.
Restructuring
PRC laws and regulations do not expressly impose limitations or restrictions on foreign investment in the tutoring service sector in China. However, many local government authorities have different views and understandings of the relevant rules and regulations and have adopted different practices in granting licenses and permits for entities providing tutoring services. As a result, it became uncertain whether Xueda Technology, a Sino-foreign equity joint venture company, could obtain the requisite licenses and permits to provide tutoring services as it expanded its business into new geographic areas. In addition, we may decide to expand our business into business areas in which foreign ownership and investment are expressly restricted, such as on-line education services. To address the uncertainties in our business expansion to build a national tutoring service network and to minimize regulatory risks relating to restrictions on foreign ownership and investment in business areas we may expand into in the future, we undertook a restructuring during 2009 and 2010. Under this restructuring, we established Xueda Hong Kong, our Hong Kong holding company, and Xuecheng Century, our PRC subsidiary, and have our VIE, its subsidiaries and their schools, all of which are PRC domestic entities, provide our tutoring services, and control them through contractual arrangements.
Xueda Hong Kong
We hold 100% of the equity interest of Xuecheng Century through our wholly-owned subsidiary, Xueda Hong Kong. Xueda Hong Kong may qualify for the preferential PRC tax treatment for dividend payments from PRC companies to certain shareholders that are Hong Kong resident enterprises. See "Item 5. Operating and Financial Review and Prospects — Operating Results — Taxation — Income tax" for information on the preferential PRC tax treatment for certain Hong Kong resident enterprises. In addition, while we do not currently have plans to do so, Xueda Hong Kong would allow us to pursue future business expansion opportunities in Hong Kong.
36
Table of Contents
Xuecheng Century
Xuecheng Century was established on August 17, 2009 with a business term of twenty years from August 17, 2009 to August 16, 2029. Xuecheng Century does not provide any tutoring services or educational services and, therefore, is not required to have an authorized business scope that covers such services. As stated on its business license, Xuecheng Century's scope of business is the research, development and design of computer software and hardware, network technologies, communication technologies and products; the provision of technology transfer, technology services, technology consulting, training in computer technologies related to these products; as well as the sale of proprietary products. Xuecheng Century provides a wide range of technology consulting and management services to our VIE and VIE's subsidiaries within this business scope.
Xueda Information
On July 13, 2009, the shareholders of Xueda Technology, by themselves or through their respective designated parties, established Xueda Information to replace Xueda Technology as our primary operating entity. Starting from November 2009, Xueda Information and its subsidiaries began to assume substantially all of Xueda Technology's business, assets and personnel.
Xueda Technology has ceased its business operations as a result of the restructuring, and we are in the process of dissolving and deregistering it in order to eliminate the administrative costs associated with maintaining such an entity. We currently anticipate that the dissolution and deregistration of Xueda Technology will be completed in 2011. For the historical periods in which Xueda Technology and its learning centers provided tutoring services, they were reflected in the description of our business and their results of operations and financial position were consolidated in our historical financial statements. Although Xueda Technology and the legal entities through which the businesses of its learning centers were conducted have ceased to enter into any new business, do not currently have any operations and are in the process of dissolution and deregistration, their business, assets and personnel have been completely transferred to and assumed by Xueda Information, and the relevant physical facilities continue to operate under Xueda Information with the same infrastructure, resources and geographical coverage as before. As a result, the dissolution of the legal entities through which the businesses of these learning centers were conducted does not reduce the number of our learning centers, and we do not anticipate that the dissolution and deregistration of Xueda Technology and the legal entities through which the businesses of its learning centers were conducted will have any significant effect on our business, results of operations and financial condition.
Currently, all of our tutoring services are provided by Xueda Information and its subsidiaries, directly or through their schools. All of our revenue is generated by our VIE, Xueda Information, and its subsidiaries and schools, in which we do not hold any direct equity interest. The contractual arrangements between Xueda Information and its shareholders, on the one hand, and Xuecheng Century, on the other hand, allow us to consolidate the economic benefits of our PRC operations without foreign equity ownership in the PRC domestic entities that provide tutoring services.
As of December 31, 2010, we operated 207 learning centers in the PRC through Xueda Information's 40 wholly-owned PRC subsidiaries and 57 training schools. In August 2009 and July 2010, we entered into a series of contractual arrangements with Xueda Information and its shareholders, which provide us with effective control over Xueda Information and enable us to receive substantially all of the economic benefits from Xueda Information and its subsidiaries.
37
Table of Contents
Initial Public Offering and Warburg Pincus Investment
In November 2010, we completed our initial public offering, in which we offered and sold 30,889,000 ordinary shares in the form of ADSs, raising $136.5 million in proceeds before expenses to us.
In conjunction with our initial public offering, WP X Investments IV Ltd., a company incorporated in the Cayman Islands and affiliated with Warburg Pincus LLC, or Warburg Pincus, purchased from us 7,124,000 ordinary shares for an aggregate purchase price of $32.8 million and from Goodor Corporation, one of our principal shareholders, which is 100% beneficially owned by the family trust of Mr. Rubin Li, chairman of our board of directors, 3,000,000 ordinary shares.
B. Business Overview
Overview
We are the leading national provider of tutoring services for primary and secondary school students in China with a focus on offering personalized tutoring services. We are the largest provider of primary and secondary school tutoring services in China in terms of revenue for the year of 2009, according to International Data Corporation, or IDC, an independent market research firm. According to a 2010 market research report issued by IDC, or the IDC report, in 2009, our market share was the largest among primary and secondary school tutoring service providers in China, accounting for approximately 0.42% of the highly fragmented market, in which the top five players by revenue held an aggregate of 1.6% market share. We believe our leadership position and the fragmentation of the market provide us with significant growth opportunities. According to the IDC report, we operate the largest tutoring service network in terms of number of cities covered as of June 30, 2010. Since opening our first learning center in 2004, we have organically built an extensive tutoring service network comprised of 207 learning centers and over 9,650 full-time service professionals, serving customers located in 53 economically developed cities across 27 of China's 31 provinces and municipalities as of December 31, 2010.
We have established "Xueda" as a leading brand in China's tutoring sector. According to the IDC report, "Xueda" is one of only a few nationwide, highly-recognized Chinese education brands. In 2010, we were named an "Education Institution with A Top National Brand" by Tencent.com, one of the largest and most used Internet service providers in China. In 2011, Sina.com, one of the most visited Internet portals in China, named us one of the "2010 A-List After-School Education Institutions." We believe our strong brand helps us reach a broad customer base and has contributed to our rapid growth.
As a pioneer in providing personalized tutoring services in China, we strive to help students improve their academic performance and reach their potential by building on their strengths, filling in knowledge gaps, inspiring interest in learning, cultivating good study habits and fostering self-confidence. We have developed and implemented a results-oriented, student-centric service delivery model. Compared to the conventional, class-based tutoring, our service model features personalized tutoring services tailored to each of our students' needs and preferences and delivered by a dedicated team of full-time service professionals primarily through one-on-one tutoring. As such, we believe we are a provider of premium tutoring services. By helping students improve academic performance and become motivated and well-rounded learners, we have won the trust of tens of thousands of students and parents, which has in turn helped us further enhance our brand awareness and customer loyalty.
As a result of our strong brand and effective service model, our business has experienced rapid growth.
- •
- Service Network. We expanded our tutoring service network from 108 learning centers in 28 cities in 2008 to 131 learning centers in 33 cities in 2009, and 207 learning centers in 53 cities
38
Table of Contents
in 2010, including some of China's most economically developed cities such as Beijing, Guangzhou, Shanghai, Tianjin, Shenzhen, Chongqing, Nanjing and Wuhan.
- •
- Students Served. We increased the number of students served each year from approximately 27,100 in 2008, to approximately 54,100 in 2009 and approximately 89,000 in 2010.
- •
- Course Hours Delivered. We increased the course hours delivered each year from approximately 1.8 million hours in 2008, to approximately 3.9 million hours in 2009, and to approximately 7.0 million course hours in 2010.
- •
- Financial Performance. Our net revenue increased significantly from $34.1 million in 2008 to $77.2 million in 2009, and to $154.1 million in 2010, representing a compound annual growth rate, or CAGR, of 112.6%. We recorded annual net losses of $12.5 million and $1.6 million in 2008 and 2009, respectively. For 2010, we recorded net income of $10.3 million,
We conduct our tutoring business through our variable interest entity, or VIE, and its subsidiaries and schools located in 53 cities in China as of December 31, 2010. Although we do not hold any equity interest in our VIE, we exercise effective control over and receive substantially all of the economic benefits from our VIE and its subsidiaries and schools through a series of contractual arrangements with our VIE and its shareholders.
Our Services
We offer personalized tutoring services to primary and secondary school students in China. We believe that many factors affect a student's academic performance and that our customized tutoring service can improve our students' academic performance by, among other things, selectively targeting each student's weak areas of academic knowledge and test-taking skills and building self-confidence.
Our Service Model
Our personalized service model consists of four main components: consultation and assessment, formulation of a customized study plan, personalized tutoring and delivery of student-oriented supporting services. We also seek to involve the parents of our students in each of these components.

39
Table of Contents
Consultation and assessment. For each new student, we commence our services with a consultation by one of our education consultants. During the consultation, we discuss with the student and his or her parents the student's past and current academic performance, future academic goals, specific subject and grade level tutoring needs, and any pertinent personal circumstances such as scheduling constraints. We also provide the student with an overview of our personalized service model and explain how we can design a study plan tailor-made to help the student improve their academic performance and achieve their goals. A comprehensive assessment test is administered as part of the consultation session, which consists of questions designed to evaluate the student's existing academic knowledge, test-taking skills and psychological and behavioral patterns. Our education consultants use the results of the consultation and the assessment test to analyze the student's academic strengths and weaknesses, establish a profile of the student's study preferences and habits, and help the student set or refine their academic objectives.
Formulation of a customized study plan. Based on a student's individual needs and their parents' input, our education consultants, instructors and study counselors jointly craft a customized study plan specifically designed for each student. The study plan includes identifying the subject areas in which the student needs tutoring, assembling a team of instructors who have a solid command of the relevant subject areas and whose styles of instruction are likely to be most effective for this student, establishing a timeline to reach key milestones and developing a weekly tutoring schedule that complements the student's regular school schedule.
Personalized tutoring. Guided by the customized study plan, our instructors work with our students primarily on a one-on-one basis to deliver personalized content, optimized exercises and customized study guidance to help student fill knowledge gaps, inspire academic interest and cultivate good learning habits. In executing the customized study plan, our instructors seek to enhance a student's understanding of a specific academic subject, problem-solving techniques and test-taking skills through a combination of pedagogical tools including one-one-one lectures, discussions, experiments, problem sets and tests. In addition, our instructors conduct small group tutoring in circumstances where group interaction and peer-inspired learning are conducive to the best results.
Delivery of supporting services. Our customized tutoring services also include a comprehensive package of student-oriented supporting services that complements one-on-one tutoring. In addition to the education consultants who provide the initial consultation and our instructors who deliver our educational content, our professional team also consists of study counselors, teaching assistants and psychological counselors. Each of our students is assigned to a study counselor, who tracks the student's progress and achievements throughout his or her learning process and adjusts his or her study plan from time to time to match the student's progress. Each student also has unrestricted access to optional, free Q&A sessions in study rooms at our learning center, where our instructors are present and available to answer questions and provide additional guidance on study material and general study methods. Our students also have access to our team of psychological counselors, who work with our students to help relieve anxiety, maintain motivation and build self-confidence. Each of our students also benefits from the services of our dedicated team of educational research specialists, who continually monitor the progress of our tutoring programs, develop and update tutoring and training materials based on curricular changes and trends in students' needs, and fine-tune our service model.
We also seek to involve the parents of our students in each component of the tutoring process. Prior to, or in conjunction with, the consultation and assessment test, we discuss with the parents their observations of the student's academic performance, study habits and behavioral patterns to supplement the consultation and assessment test results and to formulate a more complete and accurate profile of the student. In our customized study plan, we consult with the parents on their objectives and expectations, and encourage the parents to provide additional input to optimize the study plan's fit given the student's and the parents' unique circumstances. During the tutoring sessions and throughout
40
Table of Contents
our service period, we periodically communicate with the parents to provide them with updates on the progress of their children in our tutoring program and seek additional input from them regarding any potential adjustments to the study plan. Parents also have the opportunity to interact with members of our professional team, including instructors, study counselors and teaching assistants, on an ad-hoc basis in addition to the regularly scheduled meetings. We also host seminars on parenting skills for parents from time to time.
Our Course Offerings and Course Materials
Course Offerings. Our personalized service model enables us to respond to the unique circumstances and serve the diverse needs of our students. We offer a customized study plan to each of our students, tailored to fit the student's aptitude, grade level, study habits, past academic performance, future academic goals and other pertinent factors, and assemble a team of service professionals that we deem to be best suited to effectively execute the study plan and deliver our services. Our course offerings cover all academic subjects taught in primary and secondary schools in the markets where we operate, such as Mathematics, English, Physics, Chinese and Chemistry. We also offer self-designed courses beyond the standard curriculum in certain subjects, as well as in subjects not usually taught at public primary and secondary schools.
Course Materials. We take a personalized approach with respect to the course materials we use in our tutoring services. For each of our students, we work with standard text books and course materials adopted by the school in which the student is enrolled or is expected to enroll as well as commercially available study-aids, and supplement them with selected materials from our educational resources database that we deem to be the best fit for the student's needs and circumstances. Prior to each tutoring session, our instructors prepare an instruction outline of the course materials to be used at that session, including key knowledge points, examples and illustrations, and questions and exercises. In the past, we have built a sizable database that contains these outlines and other course materials and as a result, may not be able to effectively protect this database and course materials. We have not registered our copyrights with respect to these database and course materials. We rely on trade secret laws and confidentiality agreements to protect our copyrights in these proprietary database and course materials.
We currently have 86 employees focused on the research and development of course content and delivery method at our headquarters. In addition, we have research and development personnel in all of our subsidiaries to coordinate the efforts of many of our instructors who regularly participate in research and development projects. We regularly update our educational resources database and supplement it with feedback from our instructors and students. Leveraging this consolidated educational resource database, our content research and development team develops course materials based on students' needs and preferences.
Service Pricing and Course Fees
We charge for our services by tutoring hours and adjust the hourly rates for the students' grade levels, the number of course hours purchased, the experience levels of the instructors and local market conditions. Historically, we have observed a certain level of inelasticity in demand for our services and have been able to steadily raise our course fees.
We typically price our services based on an agreed-upon number of tutoring hours over a period of three to ten months and require all of our students to pay the total course fees in full within seven days from the date they enter into a service contract with us. In addition to course fees, each of our new students is required to pay a non-refundable registration fee at the time such student enters into the first service contract with us. The registration fee varies from location to location and normally ranges from RMB300 ($45.5) to RMB500 ($75.8). Students who are unable or unwilling to complete all
41
Table of Contents
of the prepaid tutoring hours and wish to terminate the services may be eligible to receive a partial refund, subject to the terms of the agreement they have entered into with us that restrict refunds under certain circumstances and depending on our practice of whether to seek enforcement of these restrictive terms.
Service Professionals
We help our students enhance their academic performance and become well-rounded learners through a combination of services and pedagogical methods. To that end, we assemble for each of our students a team of service professionals consisting of instructors, education consultants, study counselors and psychological counselors.
As of December 31, 2010, our team of full-time service professionals consisted of the following:
| | | | |
Instructors(1) | | | 7,575 | |
Education consultants | | | 1,068 | |
Study counselors | | | 1,007 | |
Psychological counselors | | | 50 | |
- (1)
- Our full-time instructors collectively delivered 84.4% of our course hours for the year ended December 31, 2010. Our contract instructors collectively delivered 15.6% of our course hours for the same period.
These service professionals are critical to maintaining the quality of our services and to protecting and enhancing our brand and reputation.
Our instructors play a key role in delivering our premium, personalized tutoring services by interacting with students on a regular basis. We seek to attract and retain qualified instructors with solid academic qualifications and teaching experience who are enthusiastic about working with students and can adapt to each of our students' unique circumstances. In particular, we target new or recent college graduates because they are more likely to adapt to our personalized service model, bond with our students and effectively deliver personalized tutoring services than are long-time teachers more familiar with traditional classroom settings. Over time, we have organically built up a young, energetic and well-qualified team of instructors. As of December 31, 2010, 75.4% of our full-time instructors were under the age of 30. Based on our track record of recruiting from this demographic group, we are developing collaborative programs with a number of teacher's colleges in China, at which we conduct early campus recruitment and provide pre-graduation training for prospective instructors.
All of our instructors are required to undergo an initial training program when they first join us, covering tutoring skills and techniques, subject matter for relevant courses, corporate culture and our educational philosophy. Our training includes not only teaching methods but also basic psychology lessons to help our instructors better understand our students. We also provide ongoing pedagogical training to our instructors to further enhance their skills and understandings of student demands, entrance exams, admissions standards and other key trends necessary to effectively render our services. These training programs are developed with the assistance of our research and development team.
Some of our instructors are more advanced in their teaching career. While we do not directly compete with other service providers in recruiting the limited number of star teachers from elite schools for our team of instructors, we have attracted a team of veteran teachers with extensive experience at leading primary and secondary schools that help us monitor our tutoring programs and participate in the training of our younger instructors.
By drawing upon decades of experience and insights from our more experienced instructors, as well as the enthusiasm and adaptability of our younger team of instructors located throughout the country, we are able to deliver high-quality personalized tutoring services cost-effectively and at scale.
42
Table of Contents
This combination of a smaller team of highly experienced instructors and a larger team of younger instructors also allows us to largely avoid the intense competition for hiring start teachers from elite schools as instructors, and enables us to primarily rely on a candidate pool where supply is far less limited.
Our study counselors are also instrumental to our service model. Our study counselors track the students' progress and achievements and adjust study plans from time to time. They also serve as a helpful resource to students and parents and provide them with advice on study methods and learning habits. In addition, our study counselors act as a conduit for students and parents to provide feedback on our services. Their services distinguish us from many providers of tutoring services who do not have service professionals dedicated to similar functions.
Our education consultants and psychological counselors round out our team of service professionals. Education consultants provide initial assessment and consultation services to potential students; and psychological counselors help our students relieve anxiety, maintain motivation and build self-confidence. These service professionals are recruited because of their experience and skills in the relevant areas and because they have an interest in providing personalized tutoring services.
We are taking measures in order to maintain a healthy attrition level of our target service professionals. For example, we are in the process of enhancing our compensation schemes to make them more competitive in the market while enhancing the efficiency and utilization of our service professionals, refining our recruitment standards, developing training programs to help our service professionals adapt to our business and offering them better internal career development opportunities.
Our Service Network
We deliver our services to students through an extensive physical network, consisting of 207 learning centers as of December 31, 2010, all of which are operated by us, in 53 economically developed cities in China. We select new locations based on a variety of factors, including the income level and trend, demographics (in particular, primary and secondary school enrollment), local regulations, rules and implementations relating to after-school tutoring, as well as the presence of competing offerings in the area. We expect to continue to open new learning centers in cities in which we currently have a presence and which exhibit strong enrollment potential. We also expect to continue our expansion into to new geographic locations.
43
Table of Contents
All of our learning centers are directly operated by us under our "Xueda" brand. The following table sets forth the locations of our learning centers and the number of our learning centers at each location as of December 31, 2010.
| | | | | | | | | |
City | | Number of Learning Centers | | City | | Number of Learning Centers | |
---|
Beijing | | | 24 | | Huizhou | | | 3 | |
Shanghai | | | 14 | | Jinan | | | 3 | |
Guangzhou | | | 12 | | Lanzhou | | | 3 | |
Suzhou | | | 9 | | Nanning | | | 3 | |
Tianjin | | | 9 | | Ningbo | | | 3 | |
Shenzhen | | | 7 | | Baotou | | | 2 | |
Chengdu | | | 6 | | Changzhou | | | 2 | |
Hangzhou | | | 6 | | Foshan | | | 2 | |
Taiyuan | | | 6 | | Wuxi | | | 2 | |
Xi'an | | | 6 | | Yantai | | | 2 | |
Changchun | | | 5 | | Baoding | | | 1 | |
Hefei | | | 5 | | Fushun | | | 1 | |
Nanjing | | | 5 | | Guiyang | | | 1 | |
Changsha | | | 4 | | Hohhot | | | 1 | |
Dongguan | | | 4 | | Jilin | | | 1 | |
Fuzhou | | | 4 | | Luoyang | | | 1 | |
Kunming | | | 4 | | Langfang | | | 1 | |
Nanchang | | | 4 | | Nantong | | | 1 | |
Qingdao | | | 4 | | Shaoxing | | | 1 | |
Shenyang | | | 4 | | Tangshan | | | 1 | |
Shijiazhuang | | | 4 | | Wenzhou | | | 1 | |
Wuhan | | | 4 | | Xianyang | | | 1 | |
Zhengzhou | | | 4 | | Yibin | | | 1 | |
Chongqing | | | 3 | | Yinchuan | | | 1 | |
Dalian | | | 3 | | Yuxi | | | 1 | |
Daqing | | | 3 | | Zhuzhou | | | 1 | |
Harbin | | | 3 | | | | | | |
| | | | | | | | |
| | | | | Total | | | 207 | |
| | | | | | | | |
Our tutoring service network has experienced a rapid growth during the recent years. However, we did not historically developed adequate controls and procedures regarding due diligence and screening process for opening new learning centers to cope with our rapid business expansion. In addition, there still exist significant uncertainties in local governments' practice in issuing relevant regulatory approvals and permits, as evidenced by our experience of obtaining relevant approvals and permits for learning centers with similar facilities and other conditions in most but not all of the cities where we operate. As a result, certain of our learning centers commenced operations without education permits or "tutoring services" or any other education related services in their authorized business scope or prerequisite education permits. See "Item 3. Key Information Risk — Factors — Risk Factors Relating to Our Business and Industry — Some of our learning centers may be deemed by government authorities to operate beyond their authorized business scope, which could expose us to certain risks." We have been undertaking measures to rectify the potential non-compliance issues and strengthen our risk management relating to the lack of relevant business scope or permits. In order to further control risks relating to potential noncompliance by our existing learning centers, we are in the process of expanding the authorized scope of business for relevant subsidiaries and, as applicable, applying for permits for
44
Table of Contents
their tutoring services. In addition, we are strengthening the implementation of the following controls and procedures for the establishment of new learning centers. We require our local management teams to follow more stringent screening procedures and conduct thorough due diligence in connection with opening new learning centers. In order to identify potential noncompliance risks, the management teams are required to further enhance communications with relevant government authorities to gauge local compliance requirements and regulatory practices. Under our reporting and assessment system, the local management teams are required to report their findings to the senior management team at our headquarters in a timely manner. The senior management team then makes final decisions after consulting our legal counsel and assessing all relevant potential risks and available compliance options.
Marketing and Student Recruitment
We selectively and systematically market our services and build our brand through a number of different marketing programs. By doing so, we intend to continue fostering a standard corporate identity across our learning centers network.
We believe prospective students are attracted to our services due to our excellent brand name, our personalized service model and the quality of our programs. We employ the following marketing methods to attract new students and retain existing students:
Referrals. Our student enrollments have also benefited from, and are expected to continue to benefit from, word-of-mouth referrals by our current and former customers.
Media advertising. We advertise in a number of local newspapers, television channels and other traditional media, as well as on leading Web portals in China such as Baidu.com and Google.com.
Speeches and seminars. We regularly organize promotional speeches and seminars on study habits, review methods and similar topics of interest to our prospective customers.
Neighborhood promotions. Our marketing representatives visit schools, supermarkets, bookstores and other community locations with a high concentration of potential customers and distribute promotional materials such as informational brochures, flyers and magazines.
Student Enrollment and Service Period
With our premium, personalized service model, we are able to cater to a broad range of student needs and goals. Many students come to us because they feel that they are lagging in academic performance in certain subject areas and that classroom format instruction is inadequate to help them catch up with their peers. Many other students use our personalized services to maintain a competitive edge and continue to push ahead in subjects in which they already perform well. Some students also utilize our services primarily for exam preparation purposes.
For the year ended December 31, 2010, we delivered tutoring services to approximately 89,000 students. Of these students, approximately 17.4% were at the primary school level, 43.2% were at the middle school level, and 39.4% were at the high school level. In the same year, we delivered
45
Table of Contents
approximately 7.0 million course hours. The following tables set forth the course hours delivered contributed by various geographic areas in China in 2010.
| | | | | | | | | | |
| | For the Year Ended December 31, 2010 | |
---|
Geographic Area | | % of Course Hours Delivered | | Geographic Area | | % of Course Hours Delivered | |
---|
North China | | | 23.9% | | South China | | | 11.9% | |
| Beijing | | | 12.6% | | Guangzhou | | | 7.4% | |
East China | | | 30.1% | | Northwest China | | | 10.7% | |
| Shanghai | | | 7.7% | | Xi'an | | | 9.0% | |
Northeast China | | | 8.8% | | Central China | | | 7.6% | |
Southwest China | | | 7.0% | | | | | | |
Competition
We are uniquely positioned in the tutoring services market in China. We offer premium, personalized tutoring services through our national network, consisting of 207 learning centers in 53 cities across China as of December 31, 2010, and our course offerings cover the full range of academic subjects taught at primary and secondary schools in markets where we operate. Although we compete with many other tutoring service providers for the same customer base, currently we are the only national player in this market to offer personalized tutoring services across a broad range of academic subjects. Our competitors include educational service providers who offer tutoring services in multiple academic subjects in a limited number of geographic locations, such as Ambow Education Holdings Ltd. and TAL Education Group. We also compete with educational service providers who have a national service network but only offer limited personalized tutoring services, such as New Oriental Education & Technology Group, Inc. According to the IDC report, in 2009, our market share was the largest among primary and secondary school tutoring service providers in China, accounting for approximately 0.42% of the highly fragmented market, in which the top five players by revenue held an aggregate of 1.6% market share.
We believe the principal competitive factors in our market include the following:
- •
- brand recognition and reputation of service providers;
- •
- a service model that aligns personalized services to specific needs of students and parents;
- •
- overall customer satisfaction;
- •
- size and coverage of service network and proximity of services to customers;
- •
- quality of the service team and scope, quality and consistency of service; and
- •
- effectiveness of service as measured by improvements in academic performance.
We believe that our primary competitive advantages are our well-known "Xueda" brand, our personalized service model, our ability to deliver personalized curriculum with consistent, high quality across our national network of learning centers, and our team of experienced service and management professionals. However, some of our existing and potential competitors may have more programs, services and products than we do or have more resources than we do. These competitors may be able to devote greater resources than we can to the development, promotion and sale of their programs, services and products and respond more quickly than we can to changes in customer demands, market needs or new technologies. They also compete with us in recruiting qualified service and management professionals and may attempt to solicit our employees. In addition, we face competition from many different organizations that focus on some of our targeted markets, which may be able to respond more promptly to changes in student preferences in these markets.
46
Table of Contents
Regulation
We operate our business in China under a legal regime consisting of the State Council, which is the highest authority of the executive branch of the PRC central government, and several ministries and agencies under the State Council's authority, including the MOE, the MIIT, SAIC, the Ministry of Civil Affairs, or the MCA, the MOFCOM, the SAFE, and their respective authorized local counterparts. This section summarizes principal PRC regulations related to our business.
Regulations on Private Education
The principal regulations governing private education in China consist of theEducation Law of the PRC, theLaw for Promoting Private Education (2003) and the PE Implementation Rules.
Education Law of the PRC
On March 18, 1995, the National People's Congress enacted theEducation Law of the PRC. TheEducation Law sets forth provisions relating to the fundamental education systems of the PRC, including a school system of pre-school education, primary education, secondary education and higher education, a system of nine-year compulsory education and a system of education certificates. TheEducation Law provides that the government formulates plans for the development of education and establishes and operates schools and other institutions of education. It also provides that enterprises, social organizations and individuals are generally encouraged to operate schools and other types of educational organizations in accordance with PRC laws and regulations. Although no organization or individual may establish or operate a school or any other institution of education for profit-making purposes, investors are permitted to receive "reasonable returns" on their investment in private schools, as described in more detail below.
The Law for Promoting Private Education and the Implementation Rules for the Law for Promoting Private Education
TheLaw for Promoting Private Education (2003) became effective on September 1, 2003, and the PE Implementation Rules became effective on April 1, 2004. Under these regulations, "private schools" are defined as schools established by social organizations or individuals using non-government funds.
Under relevant PRC laws and regulations, entities and individuals who establish private schools are commonly referred to as "sponsors" instead of "owners" or "shareholders." The economic substance of "sponsorship" with respect of private schools is substantially similar to that of ownership with respect to legal, regulatory and tax matters. The major differences between sponsorship and ownership are as follows:
- •
- Right to receive return on investment. The portion of after-tax profits that can be distributed by a company to its owner is different from that distributed by a school to its sponsor. Under the PRCCompany Law, a company is required to allocate 10% of its after-tax profits to statutory reserve funds, while under theLaw for Promoting Private Education, a school that distributes reasonable returns is required to allocate no less than 25% of its annual net profit to its development fund as well as make allocation for mandatory expenses as required by applicable laws and regulations. In addition, although the decision-making body of the school has the power to determine what constitutes "reasonable returns," none of the current PRC laws and regulations provides a formula or guidelines for such determination.
- •
- Right to the distribution of residual properties upon termination and liquidation. Under the PRCCompany Law, properties that remain upon termination and liquidation of a company after payment of relevant fees and compensations are distributed to its owners. With respect to a school, theLaw for Promoting Private Education provides that such distribution be made in
47
Table of Contents
Despite the above differences between sponsorship and ownership, the sponsor of a private school has effective control over such private school under the Law for Promoting Private Education through controlling the executive council or board of directors of such school, which is the decision-making body of the school. Through the school's decision-making body, the sponsor exercises a broad range of powers, including (i) the appointment and dismissal of the school principal, (ii) the amendment of articles of association of the school and formulation of rules and regulations of the school, (iii) the adoption of development plans and approval of annual work plans, (iv) raising funds for school operations and adoption of budgets and final accounts, (v) making decisions on the size and compensation of the staff, (vi) making decisions on the division, merger or termination of the school, and (vii) making decisions on other important matters of the school. In addition, through controlling the decision-making body, the sponsor also has the power to use and manage the properties of the school in accordance with relevant laws and regulations.
Private schools providing certifications, pre-school education, education for self-study aid and other academic education are subject to approval by the education authorities, while private vocational schools are subject to approvals from the authorities in charge of labor and social welfare. A duly-approved private school will be granted a permit for operating a private school, and must be registered with the MCA or its local counterparts as a privately-run non-enterprise institution. These regulations also provide that, with respect to for-profit, private training centers registered at SAIC or its local counterparts, separate administration measures will be formulated by PRC State Council. However, as of the date of this annual report, no such administrative measures have been promulgated by PRC State Council or other competent authorities.
Under the above regulations, private schools have the same legal status as public schools in most respects, although private schools are prohibited from providing military, police, political and other kinds of education of a sensitive nature. Public schools that provide compulsory education are not permitted to be converted into private schools. In addition, the operation of private schools is highly regulated. For example, tuition and fees private schools may charge their degree-seeking students are subject to approval by the governmental pricing authority and are required to be publicly disclosed.
Private schools are divided into three categories: private schools established with donated funds, private schools that distribute reasonable returns and private schools that do not distribute reasonable returns. In the case of private schools that distribute "reasonable returns," sponsors of these schools may choose to seek the distribution of "reasonable returns" from the annual net balance of the school after deduction of costs, donations received, government subsidies, if any, the reserved development fund and other expenses as required by the regulations.
A private school that distributes "reasonable returns" to its sponsors must be permitted to do so by explicit provisions of its articles of association. The percentage of the school's annual net balance that can be distributed as a reasonable return should be determined by the school's board of directors, taking into consideration the following factors: (i) the school's tuition and fees, (ii) the ratio of the school's expenses used for educational activities and improvement of the educational conditions to the total tuition and fees collected; and (iii) the admission standards and educational quality. Certain information relating to the factors discussed above is required to be publicly disclosed before the board of the school may determine the amount of reasonable returns for distribution. Such information and the decision to distribute reasonable returns is also required to be filed with the approval authorities within 15 days of the board's decision. However, none of the current PRC laws and regulations provides a formula for or clear guidelines on determining what constitutes "reasonable returns." In
48
Table of Contents
addition, none of the current PRC laws and regulations regulates the business operations of private schools that distribute reasonable returns any differently than those that do not.
At the end of each fiscal year, every private school is required to allocate a certain amount to its development fund for the construction or maintenance of the school or procurement or upgrade of educational equipment. In the case of a private school that distributes reasonable returns, this amount must be at least 25% of the annual net income of the school, while in the case of a private school that does not distribute reasonable returns, this amount must be at least 25% of the annual increase in the net assets of the school, if any. Private schools that do not distribute reasonable returns are entitled to the same preferential tax treatment as public schools, while the preferential tax treatment policies applicable to private schools that distribute reasonable returns are formulated by the relevant PRC authorities. However, to date, no such regulations have been promulgated.
As of December 31, 2010, 57 of our 59 schools were registered as private schools that distribute reasonable returns, and the remaining two of our schools were registered as schools that do not distribute reasonable returns.
Regulations on Internet Information Services
Subsequent to the State Council's promulgation of theTelecom Regulations and the Internet Information Services Administrative Measures on September 25, 2000, or the Internet Information Measures, the MIIT and other regulatory authorities formulated and implemented a number of Internet-related regulations.
The Internet Information Measures require that commercial Internet content providers, or ICP providers, obtain a license for Internet information services, or ICP license, from the appropriate telecommunications regulatory authorities in order to provide any commercial Internet information services in the PRC. ICP providers are required to display their ICP license number in a conspicuous location on their home page. In addition, the Internet Information Measures also provide that ICP providers that operate in sensitive and strategic sectors, including news, publishing, education, health care, medicine and medical devices, must also obtain additional approvals from the relevant authorities in charge of those sectors. Under the Internet Information Measures, non-commercial Internet information services, referring to information services generally available to the public free of charge, do not require prior approval and may be provided upon completion of record filing with the appropriate telecommunications regulatory authorities.
In July 2006, the MIIT posted on its website the "Notice on Strengthening Management of Foreign Investment in Operating Value-Added Telecom Services." The notice prohibits PRC ICP providers from leasing, transferring or selling their ICP licenses or providing facilities or other resources to any foreign investors. The notice states that PRC ICP providers or their shareholders should directly own the trademarks and domain names for websites operated by them, as well as servers and other infrastructure used to support these websites.
The information we currently provide via Internet and the supplementary online services we plan to launch in the near future are non-commercial Internet information services. We have completed the required record filing for such services. We do not currently conduct commercial online education business and will obtain the relevant approvals and licenses as required by relevant PRC laws and regulations when we intend to conduct such business.
49
Table of Contents
Regulations on Information Security
The PRC government regulates Internet content in China to protect state security. Anyone who: (i) gains improper entry into a computer or system of strategic importance; (ii) disseminates politically disruptive information; (iii) leaks state secrets; (iv) spreads false commercial information; or (v) infringes intellectual property rights may be subject to criminal penalty.
The Ministry of Public Security has promulgated measures that prohibit use of the Internet in ways that, among other things, result in a leakage of state secrets or a spread of socially destabilizing content. The Ministry of Public Security has supervision and inspection rights in this regard, and we are subject to the jurisdiction of the local security bureaus. If an ICP license holder violates these measures, the PRC government may revoke its ICP license and shut down its websites.
We have been in compliance with these regulations in connection with the information provided on our corporate website.
Regulations on Dividend Distribution
ThePRC Wholly Foreign-owned Enterprise Law (1986), as amended, and theImplementing Rules of the Wholly Foreign-owned Enterprise Law (1990), as amended, are the principal regulations governing the distribution of dividends of wholly foreign-owned enterprises in China. Under these regulations, wholly foreign-owned enterprises, such as our PRC subsidiary, in China may, subject to the ongoing compliance with the applicable foreign exchange regulations, distribute dividends only out of their accumulated after-tax profits, if any, determined in accordance with PRC accounting standards and regulations. In addition, each wholly foreign-owned enterprise in China is required to contribute at least 10% of its annual after-tax profits each year, if any, determined in accordance with PRC accounting standards to its general reserves fund until the cumulative amount in the reserve fund reaches 50% of the enterprise's registered capital, and to set aside a certain amount of its after-tax profits each year, if any, to fund its employee welfare fund. These reserve funds can only be used for the specified purposes and are not transferable to the company's shareholders in the form of loans, advances, dividends or otherwise. As discussed below, under theForeign Exchange Administration Rules (1996), as amended, RMB is freely convertible into foreign exchange for dividend distribution.
Regulations on Foreign Exchange
Under theForeign Exchange Administration Rules (1996), as amended, and various regulations issued by SAFE and other relevant PRC government authorities, Renminbi is freely convertible only to the extent of current account items, such as trade related receipts and payments, interest payments and dividend distributions. Capital account items, such as direct equity investments, loans and repatriation of investment, require the prior approval from SAFE or its local counterpart for conversion of Renminbi from or into a foreign currency, such as US dollars, and remittance of the foreign currency into or out of the PRC.
Under current PRC regulations, foreign-invested enterprise such as our PRC subsidiary is required to apply to SAFE for a Foreign Exchange Registration Certificate for Foreign-Invested Enterprise. With such a certificate (which is subject to review and renewal by SAFE on an annual basis), a foreign-invested enterprise may open foreign exchange bank accounts at banks authorized to conduct foreign exchange business by SAFE and may buy, sell and remit foreign exchange through such banks, subject to documentation and approval requirements. Foreign-invested enterprises are required to open and maintain separate foreign exchange accounts for capital account transactions and current account transactions.
On August 29, 2008, SAFE promulgated Circular 142, a notice regulating the conversion by a foreign invested company of foreign currency into Renminbi by restricting how the converted Renminbi
50
Table of Contents
may be used. The notice requires that Renminbi converted from the foreign currency denominated capital of a foreign-invested company may only be used for purposes within the business scope stated on the business license of the company and may not be used for equity investments within the PRC unless specifically provided for otherwise. In addition, SAFE strengthened its oversight over the flow and use of Renminbi converted from the foreign currency denominated capital of a foreign-invested company. The use of such Renminbi may not be changed without approval from SAFE, and such Renminbi may not be used to repay Renminbi loans if the proceeds of such loans have not yet been used. Violations of Circular 142 may result in severe penalties, including substantial fines as set forth in theForeign Exchange Administration Rules. Furthermore, SAFE promulgated a circular on November 19, 2010, or Circular 59, which tightens the regulation over settlement of net proceeds from overseas offerings like this offering and requires that the settlement or net proceeds must be consistent with the description in the prospectus for the offering.
We expected that a substantial portion of the proceeds of our initial public offering will be used by our PRC subsidiary to meet its working capital needs and for general corporate expenses in connection with its business expansion. As of December 31, 2010, we have not used the proceeds of our initial public offering. Meanwhile, we believe that our VIE will have adequate cash from its operations to support its own operation and expansion. Therefore, we do not expect to transfer any significant amount of the proceeds of our initial public offering to our VIE or its subsidiaries. However, to the extent we need to transfer any proceeds of our initial public offering to our VIE or its subsidiaries through our PRC subsidiary, Circular 142 may significantly limit our ability to do so. In such an event, we may have to obtain external financing, and we cannot assure you that we will have timely access to such funding on reasonable terms, in a sufficient amount, or at all.
SAFE Circular 75
SAFE Circular 75, issued in October 2005, states that PRC citizens or residents must register with SAFE or the relevant local SAFE branch in connection with their establishment or control of an offshore company established for the purpose of overseas equity financing involving a roundtrip investment whereby the offshore company acquires or controls onshore assets or equity interests held by the PRC citizens or residents. In addition, such PRC citizens or residents must amend their SAFE registrations when the offshore special purpose company undergoes material events relating to increases or decreases in investment amount, transfers or exchanges of shares, mergers or divisions, long-term equity or debt investments, external guarantees, or other material events. Since May 2007, SAFE has issued guidance to its local branches regarding the operating procedures for such registration, including a new guidance issued by SAFE in 2009, which provides more specific and stringent requirements on the registration made pursuant to SAFE Circular 75. The guidance imposes obligations on onshore subsidiaries of an offshore special purpose company to coordinate with and supervise the beneficial owners of the offshore company who are PRC citizens or residents to complete the SAFE registration process. If the beneficial owners fail to comply, the onshore subsidiaries are required to report the noncompliance to the local branch of SAFE.
Our beneficial owners who are known to us to be PRC residents are currently in the process of amending their registrations under SAFE Circular 75 with regard to our initial public offering.
Employee Stock Option Plans
In December 2006, the People's Bank of China promulgated theAdministrative Measures on Individual Foreign Exchange, or the Individual Foreign Exchange Regulations, setting forth the requirements for foreign exchange transactions by individuals (both PRC and non-PRC citizens) under the current account and the capital account. In January 2007, SAFE issued theImplementation Rules for the Individual Foreign Exchange Regulations, which, among other things, specified the approval and
51
Table of Contents
registration requirement for certain capital account transactions such as a PRC citizen's participation in employee share ownership and share option plans of overseas listed companies.
On March 28, 2007, SAFE promulgated theOperating Procedures on Administration of Foreign Exchange for PRC Individuals' Participation in Employee Share Ownership Plans and Employee Share Option Plans of Overseas Listed Companies, or the Share Option Rules. Under the Share Option Rules, PRC citizens who are granted shares or share options by an overseas-listed company according to its employee share option or share incentive plan are required, through the PRC subsidiary of such overseas-listed company or other qualified PRC agents, to file with the applicable local branch of SAFE and complete certain other procedures related to the share option or other share incentive plan. In addition, the overseas-listed company or its PRC subsidiary or a qualified PRC agent is required to appoint an asset manager or administrator and a custodian bank, and open special foreign currency accounts to handle transactions relating to the share option or other share incentive plan. Under theForeign Exchange Administration Rules (1996), as amended, the foreign exchange proceeds of domestic entities and individuals can be remitted into China or deposited abroad, subject to the terms and conditions to be issued by SAFE. However, to date, SAFE has not issued any implementation rules in respect of depositing the foreign exchange proceeds abroad. Currently, the foreign exchange proceeds from the sales of shares or dividends distributed by the overseas-listed company can be converted into RMB or transferred to such individuals' foreign exchange savings account after the proceeds have been remitted back to the special foreign currency account maintained at a PRC domestic bank. In the case of an exercise of the options on a non-cash basis, PRC citizens are required to remit the proceeds to special foreign currency accounts. Although further clarification is required as to how the Share Option Rule will be interpreted or implemented, we believe that we and our PRC citizen employees are subject to these rules. If we and/or our PRC citizen employees fail to comply with the Share Option Rule, we and/or our PRC citizen employees may face sanctions imposed by SAFE or any other PRC government authorities.
Regulation on Overseas Listings
On August 8, 2006, six PRC regulatory agencies, including the CSRC, jointly promulgated the M&A Regulations. Under the M&A Regulations, the prior approval of the CSRC is required for the overseas listing of offshore SPVs that are directly or indirectly controlled by PRC companies or individuals and used for the purpose of listing PRC onshore interests on an overseas stock exchange.
Under the M&A Regulations, "mergers and acquisitions of domestic enterprises by foreign investors" refers to a situation where a foreign investor purchases by agreement the equity interests of a domestic company or subscribes to the increased capital of a domestic company, and thus changes the domestic company into a foreign-invested enterprise; or where a foreign investor establishes a foreign-funded enterprise, and through which the foreign investor purchases by agreement the assets of a domestic company and operates its assets; or where a foreign investor purchases by agreement the assets of a domestic company, and then invests such assets to establish a foreign-funded enterprise to operate the assets.
While the exact perimeters of the M&A Regulations remain unclear, based on the advice of our PRC counsel, because the M&A Regulations only apply to transactions involving "mergers and acquisitions of domestic enterprises by foreign investors," we believe that (a) the M&A Regulations are not applicable to our corporate restructuring in 2009 and 2010 and (b) CSRC approval is not required in the context of our initial public offering, for the following reasons: (i) we established our PRC subsidiary by means of direct investment, not through merger or acquisition of any PRC domestic companies and (ii) we control our VIE and its subsidiaries through contractual arrangements, not through "mergers and acquisitions of domestic enterprises by foreign investors" as defined under the M&A Regulations. However, we cannot assure you that the relevant PRC government agencies, including the CSRC, would reach the same conclusion as our PRC counsel did. If the CSRC or another
52
Table of Contents
PRC regulatory body subsequently determines that we should have obtained the CSRC's approval for our initial public offering either by interpretation, clarification or amendment of the M&A Regulations or by any new rules, regulations or directives or in any other ways promulgated after the issuance date of the legal opinion of our PRC counsel, we may face sanctions by the CSRC or other PRC regulatory agencies. In such an event, these regulatory agencies may impose fines and penalties on our operations in the PRC, limit our operations in the PRC, delay or restrict the repatriation of the proceeds from our initial public offering into the PRC, or take other actions that could have a material adverse effect on our business, financial condition, results of operations, reputation and prospects, as well as the trading price of our ADSs. The CSRC or other PRC regulatory agencies may also take actions requiring us, or making it advisable for us, to halt our initial public offering before settlement and delivery of the ADSs offered hereby.
Regulation of the Software Industry
Policies to Encourage the Development of Software
On June 24, 2000, the State Council issuedCertain Policies to Encourage the Development of Software and Integrated Circuit Industries, or the Policies, to encourage the development of software and integrated circuit industries in China and to enhance the ability of PRC information technology companies to compete in the international market. The Policies facilitate the development of software and integrated circuit industries in China through various methods, including:
- •
- encouraging venture capital investments in software industry and providing capital to software enterprises or assisting such software enterprises to raise capital overseas;
- •
- providing tax incentives, including an immediate tax rebate for taxpayers who sell self-developed software products before 2010 in the amount of the statutory value-added tax that exceeds 3% and a number of exemptions and reduced corporate income tax rates;
- •
- providing government support, such as government funding in the development of software technology;
- •
- providing preferential treatments, such as credit facilities with low interest rates to enterprises that export software products;
- •
- taking various strategies to ensure that the software industry has sufficient expertise; and
- •
- implementing measures to enhance intellectual property protection in China.
- •
- To qualify for preferential treatments, an enterprise must be recognized as a software enterprise by governmental authorities. A software enterprise is subject to annual inspection, failure to pass such inspection in a given year would cause the enterprise to lose the relevant benefits. Xuecheng Century, our PRC subsidiary, is qualified as a software enterprise and is entitled to enjoy these preferential treatments including tax incentives. If Xuecheng Century fails to pass the annual inspection in any year, it will not be able to enjoy these preferential treatments.
Software Products Administration
On October 27, 2000, the MIIT issued and enforced theMeasures Concerning Software Products Administration to regulate and administer software products and facilitate the development of software industry in China. Pursuant to the Measures Concerning Software Products Administration, all software products operated or sold in China must be duly registered with and recorded by the relevant authorities, and no entity or individual is allowed to sell or distribute any unregistered and unrecorded
53
Table of Contents
software products. In order to produce software products in China, a software producer is required to have:
- •
- the status of an enterprise legal person, which scope of operations must include computer software business (including technology development of software or production of software products);
- •
- a fixed production site;
- •
- necessary conditions and technologies for producing software products; and
- •
- quality control measures and capabilities for the production of software products.
Software developers or producers are allowed to sell their registered and recorded software products independently or through agents, or by way of licensing. Software products developed in China must be registered with local provincial governmental authorities in charge of information industry and subsequently filed with the taxation authority at the same level and the MIIT. Imported software products,i.e., software developed overseas and sold or distributed into China, must be registered with the MIIT. Upon registration, the software products will be granted registration certificates. Each registration certificate is valid for five years from the issuance date and may be renewed upon expiry. The MIIT and other relevant authorities may carry out supervision and inspection over the development, production, operation and import/export of software products in and out of China.
On March 5, 2009, the MIIT promulgated the new Measures Concerning Software Products Administration, or the New Measures, which became effective on April 10, 2009. Under the New Measures, software products operated or sold in China are not required to be registered or recorded by relevant authorities, and software products developed in China (including those developed in China on the basis of imported software) can enjoy certain favorable policies when they have been registered and recorded. The New Measures also eliminated the previous requirements set forth above.
Software Copyright
The State Council promulgated theRegulations on the Protection of Computer Software, or the Software Protection Regulations, on December 20, 2001, which became effective on January 1, 2002. The Software Protection Regulations were promulgated, among other things, to protect the copyright of computer software in China. According to the Software Protection Regulations, computer software that is independently developed and attached to physical goods will be protected. However, such protection does not apply to any ideas, mathematical concepts, processing and operation methods used in the development of software solutions. Under the Software Protection Regulations, PRC citizens, legal persons and organizations will enjoy copyright protection for computer software that they have developed, regardless of whether the software has been published. Foreigners or any person without a nationality will enjoy copyright protection over computer software that they have developed, as long as such computer software was first distributed in China. Software of foreigners or any person without a nationality will enjoy copyright protection in China under these regulations in accordance with a bilateral agreement, if any, executed by and between China and the country to which the developer is a citizen of or in which the developer resides, or in accordance with an international treaty to which China is a party. Under the Software Protection Regulations, owners of software copyright will enjoy the rights of publication, authorship, modification, duplication, issuance, lease, transmission on the information network, translation, licensing and transfer. Software copyright protection takes effect on the day of completion of the software's development. The protection period for software developed by legal persons and other organizations is fifty years and ends on December 31 of the fiftieth year from the date the software solution was first published. However, the Software Protection Regulations will not protect the software if it is not published within fifty years from the date of the completion of its
54
Table of Contents
development. Civil remedies available under the Software Protection Regulations against copyright infringements include cessation of the infringement, elimination of the effects, apology and monetary compensation. The copyright administrative authorities may order the infringer to stop all infringing acts, confiscate illegal gains, confiscate and destroy infringing copies, and may impose a fine on the offender under certain circumstances.
Software Copyright Registration
On February 20, 2002, the State Copyright Administration of the PRC promulgated and enforced theMeasures Concerning Registration of Computer Software Copyright Procedures, or the Registration Procedures, to implement the Software Protection Regulations and to facilitate the development of China's software industry. The Registration Procedures apply to the registration of software copyrights and software copyright exclusive licensing contracts and assignment contracts. The registrant of a software copyright will either be the copyright owner or another person (a natural person, legal person or an organization) in whom the software copyright becomes vested through succession, assignment or inheritance. Upon registration, the registrant should be granted a registration certificate by the China Copyright Protection Center. As of the date of this annual report, we have obtained seven registration certificates for computer software copyrights.
We have completed the registration of the software programs developed by us in accordance with the above-stated software-related regulations and have obtained from relevant government agencies the Software Product Certificates for these software programs.
Regulation of Domain Names
PRC laws require owners of Internet domain names to register their domain names with qualified domain name registrars approved by the MIIT and obtain registration certificates from such registration agencies. A registered domain name owner has the exclusive right to use its domain name. Unregistered domain names may not receive proper legal protections and may be misappropriated by unauthorized third parties.
We have registered certain domain names, including21edu.com,xueda.com,ejiajiao.com andexueda.com in accordance with such regulations relating to Domain names and website names.
Regulation of Copyright and Trademark Protection
China has enacted legislation governing intellectual property rights, including copyrights and trademarks. China is a signatory to the main international conventions on intellectual property rights and became a member of the Agreement on Trade Related Aspects of Intellectual Property Rights upon its accession to the World Trade Organization in December 2001.
Regulation of Copyright Protection
The National People's Congress amended the Copyright Law in 2001 to widen the scope of works and rights eligible for copyright protection and to extend copyright protection to Internet activities, products disseminated over the Internet and software products. In addition, there is a voluntary registration system administered by the China Copyright Protection Center. In February 2010, the National People's Congress further amended the Copyright Law to regulate the registration of pledge of copyright, which amendment came into force on April 1, 2010.
Regulation of Trademark Protection
The PRC Trademark Law, adopted in 1982 and amended in 2001, protects the proprietary rights to registered trademarks. The Trademark Office of the SAIC, or the Trademark Office, handles trademark
55
Table of Contents
registrations and grants a term of ten years to registered trademarks and another ten years if requested upon expiry of the prior term. Trademark license agreements must be filed with the Trademark Office for record. Certain trademarks and logos, including "
", "Xueda," "
" and "
", originally registered by Xueda Education Technology (Beijing) Co., Ltd., or Xueda Technology, our variable interest entity, and exclusively used by us before have been transferred to our PRC subsidiary, Xuecheng Century as approved by the Trademark Office of the State Administration for Industry and Commerce in China, or the SAIC. In addition, Xuecheng Century is in the process of applying to the Trademark Office of SAIC for the registration of certain other trademarks and logos, including "
" and "
", as well as "Elite Class" for our small-group tutoring programs. Furthermore, our PRC subsidiary, Xuecheng Century, is in the process of registering utility model and design patents with PRC Intellectual Property Bureau for certain teaching utilities it designed and developed, such as various kinds of multi-functional teaching desks.
Regulation of Employment
On June 29, 2007, the National People's Congress promulgated theEmployment Contract Law of the People's Republic of China, or ECL, which became effective on January 1, 2008. On September 18, 2008, the State Council issued thePeople's Republic of China Employment Contract Law Implementation Rules, or ECL Implementation Rules, which became effective on September 18, 2008, the date of issuance. The ECL and ECL Implementation Rules require employers to enter into written contracts with their employees, restrict the use of temporary workers and aim to give employees long-term job security.
Pursuant to the ECL, employment contracts lawfully entered into prior to the implementation of the ECL and continuing as of the date of its implementation will continue to be valid. Where an employment relationship was established prior to the implementation of the ECL but no written employment contract was entered into, a contract must be entered into within one month after the ECL's implementation.
As of December 31, 2010, December 31, 2009 and December 31, 2008, we had 12,930, 8,077 and 5,297 full-time employees, respectively, including 7,575, 4,580 and 2,645 instructors, respectively. As of December 31, 2010, we had the following full-time employees by department: 7,575 instructors, 1,007 study counselors, 1,068 education consultants, 268 in sales and marketing, and 3,012 in general and administrative functions, including 22 education research specialists and 50 psychological counselors.
C. Organizational Structure
We are a holding company and were incorporated in the Cayman Islands on April 24, 2009. We own 100% of the equity interests in China Xueda Corporation Limited, a holding company incorporated in Hong Kong, or Xueda Hong Kong, which owns 100% of the equity interests in Xuecheng Century (Beijing) Information Technology Co. Ltd., a wholly foreign owned enterprise, or Xuecheng Century or our PRC subsidiary, incorporated in the PRC by us on August 17, 2009.
56
Table of Contents
The following chart sets forth our corporate and operational structure as of March 31, 2011.

Currently, we conduct all of our operations in China through Xuecheng Century, our PRC subsidiary, as well as through a series of contractual arrangements with Xueda Information, our VIE, and its shareholders. Our tutoring business is directly operated by and, as a result, all of our revenue is generated from Xueda Information and its subsidiaries, in which we do not hold any equity interest.
We do not have equity interests in Xueda Information or its subsidiaries; however, as a result of these contractual arrangements, we are the primary beneficiary of Xueda Information and treat it as our variable interest entity under U.S. GAAP. Moreover, the shareholders of Xueda Information are substantially the same as the beneficial owners of our shares, and have aligned interests in performing the contractual arrangements. Outstanding equity interests in Xueda Information are held by Rubin Li, Xin Jin, Jinbo Yao, Changyong Zhu, Qiang Deng, Yafei Wang, Chaoming Chai, Junbo Song and Junhong Piao. Each of these individuals except for Junhong Piao is also a beneficial owner of our company's shares. Each of Messrs Li and Yao and Ms. Wang is a director of our company; Mr. Jin is a director and an officer of our company and Mr. Deng is an officer of our company. See "Item 3.D. Risk Factors — Risks Related to Regulation of Our Business and Our Corporate Structure — Certain shareholders of our VIE may have potential conflict of interest with us, which may harm our business and financial condition."
We have consolidated the financial results of Xueda Information and its subsidiaries in our consolidated financial statements in accordance with U.S. GAAP. For the years ended December 31,
57
Table of Contents
2008, 2009 and 2010, respectively, $34.1 million, $77.2 million and $154.1 million, or 100%, 100% and 100% of our total net revenues are attributable to Xueda Information and its subsidiaries.
Exclusive Technology Consulting and Management Services Agreement. Pursuant to the Exclusive Technology Consulting and Management Services Agreement entered into on August 28, 2009 as amended and restated on July 28, 2010 between Xuecheng Century and Xueda Information, Xuecheng Century has the exclusive right to provide technical consulting and management services to Xueda Information. Such services include course material research and development, employee training, technology development, transfer and consulting services, public relation services, market development and planning services, and other services as the parties may mutually agree from time to time. The Exclusive Technology Consulting and Management Service Agreement entitles Xuecheng Century to charge Xueda Information annual service fees that amount to substantially all of the net income of Xueda Information before the service fees. Xuecheng Century recognized service fees in the total amount of RMB111.4 million ($16.9 million) for the year ended December 31, 2010 in consideration for services provided to Xueda Information. This amount is still outstanding and has been eliminated upon consolidation. This amount is currently expected to be paid by the end of 2011 by Xueda Information.
Pledge Agreement. Pursuant to the Pledge Agreement entered into on August 28, 2009, as amended and restated on December 31, 2010, among Xuecheng Century and each of the shareholders of Xueda Information, each shareholder of Xueda Information has agreed to pledge his or her equity interest in Xueda Information to Xuecheng Century to secure the performance of Xueda Information's obligations with respect to the fees payable under the Exclusive Technology Consulting and Management Services Agreement, and each shareholder of Xueda Information has agreed not to transfer, pledge or otherwise create any encumbrance on his or her equity interest in Xueda Information without the prior written consent of Xuecheng Century.
Exclusive Purchase Right Agreement. Pursuant to the Exclusive Purchase Right Agreement entered into on August 28, 2009, as amended and restated on July 28, 2010, among Xuecheng Century, Xueda Information and its shareholders, each shareholder of Xueda Information is obligated to sell to Xuecheng Century, and Xuecheng Century has an exclusive and irrevocable right to purchase, or cause its designated party to purchase, from such shareholder, in Xuecheng Century's sole discretion, all or part of such shareholder's equity interest in Xueda Information when and to the extent that applicable PRC law permits Xuecheng Century to own all or part of such equity interest in Xueda Information. The purchase price to be paid by Xuecheng Century will be the minimum amount of consideration permitted by applicable PRC law at the time when such share transfer occurs. Currently, we do not expect to exercise this purchase right in the foreseeable future. At a time we determine suitable after considering all relevant factors including the needs of our business operations and the regulatory environment, we will exercise such purchase right in the manner set forth in this agreement and in accordance with applicable PRC laws and regulations.
Power of Attorney. Pursuant to the power of attorney executed on August 28, 2009 by each of the shareholders of Xueda Information, each such shareholder irrevocably entrusted Xuecheng Century to exclusively exercise such shareholder's rights in Xueda Information, including without limitation, the power to participate in and vote at shareholders' meetings and execute shareholders' resolutions; the power to sell, transfer, pledge or dispose of, in whole or in part, such shareholder's equity interest in Xueda Information; and the power to nominate and appoint the legal representative, the chairperson of the board of directors, directors, executive directors, supervisors, general managers and other senior management of Xueda Information for so long as he or she remains a shareholder of Xueda Information. The Articles of Association of Xueda Information provides that the major rights of its shareholders include the right to review and approve the annual budget, operating strategy and investment plan, elect the members of board of directors and approve their compensation plan.
58
Table of Contents
Therefore, through the irrevocable power of attorney arrangement, Xuecheng Century has the ability to exercise effective control over Xueda Information through shareholder votes and, through such votes, to also control the composition of Xueda Information's board of directors. As a result of these contractual rights, we have the power to direct the activities of Xueda Information that most significantly impact its economic performance and exercise control.
These contractural arrangements between our PRC subsidiary and Xueda Information and its shareholders enable us to:
- •
- exercise effective control over Xueda Information and its subsidiaries;
- •
- receive substantially all of the economic benefits from Xueda Information and its subsidiaries in consideration for the services provided by Xuecheng Century; and
- •
- have an exclusive and irrevocable right to purchase all or part of the equity interests in Xueda Information at a time we determine suitable after considering all relevant factors, including the needs of our business operations and the regulatory environment.
In the opinion of our PRC legal counsel:
- •
- the ownership structures of Xueda Information and its subsidiaries, and our wholly owned subsidiary in the PRC, both currently and after giving effect to this offering, are in compliance with existing PRC laws and regulations; and
- •
- the contractual arrangements among our wholly owned subsidiary in the PRC, Xueda Information, and the shareholders of Xueda Information are valid, binding and enforceable under, and will not result in any violation of, PRC laws or regulations currently in effect.
We have been advised by our PRC legal counsel, however, that there are substantial uncertainties regarding the interpretation and application of current and future PRC laws and regulations. See "Item 3.D. Risk Factors — Risks Related to Regulation of Our Business and Our Corporate Structure — All aspects of our business are subject to extensive regulation in China. We may not be in full compliance with these regulations, and our ability to conduct business is highly dependent on our compliance with this regulatory framework. If the PRC government finds the agreements that establish the structure for our business operations do not comply with applicable PRC laws and regulations, we could be subject to severe penalties."
D. Property, Plant and Equipment
Except for one learning center in Hefei, Anhui province, we currently lease all of the properties we use to operate our business. Our headquarters are located in Beijing, China, where we lease approximately 1,660 square meters of office space. As of December 31, 2010, we leased an aggregate of approximately 170,000 square meters of space for our learning centers.
All of our learning centers operate under our "Xueda" brand. A typical learning center consists of tutoring rooms, customer service operations and administrative facilities. Since 2009, we have implemented a standardized interior design at our new learning center across the country, and we plan to renovate our existing learning centers for the standardized interior design over time.
Item 4A. Unresolved Staff Comments
None.
ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS
You should read the following discussion and analysis of our financial condition and results of operations in conjunction with our consolidated financial statements and the related notes included
59
Table of Contents
elsewhere in this annual report. This discussion may contain forward-looking statements based upon current expectations that involve risks and uncertainties. Our actual results may differ materially from those anticipated in these forward-looking statements as a result of various factors, including those set forth under "Item 3.D. Risk Factors" or in other parts of this annual report.
A. Operating Results
Overview
We are the leading national provider of tutoring services for primary and secondary school students in China with a focus on offering personalized tutoring services. We derive our revenue from providing services through a results-oriented, student-centric service delivery model that features personalized tutoring. Since opening our first learning center in 2004, we have organically built an extensive tutoring service network comprised of 207 learning centers and over 9,650 full-time service professionals, serving customers located in 53 economically developed cities across 27 of China's provinces and municipalities as of December 31, 2010. According to the IDC report, we are the largest provider of primary and secondary tutoring services in China in terms of revenue for the year of 2009 and we operate the largest tutoring service network number of cities covered as of June 30, 2010.
Our business continued to grow rapidly in the year ended December 31, 2010. In this year, we opened 76 new learning centers, bringing our total number of learning centers to 207. In addition, we served approximate 89,000 students and delivered a total of over 7.0 million course hours during this year.
Factors Affecting Our Results of Operations
The major factors affecting our results of operation and financial condition include:
- •
- Overall Economic Conditions and Education Industry Development in China. We have benefited significantly from overall growth of the economy, the rapid growth of the education industry and the growing demand for educational services, particularly personalized tutoring services, in China. The overall economic growth and increase in disposable household income in China have led to a significant increase in private spending on educational services and a rapid growth of the educational service industry. As a result, the private education sector in the educational service industry in China is growing at a rapid rate. According to the IDC report, within the private education sector, the demand for personalized tutoring services will increase as the Chinese economy continues to grow and the disposable income of urban households continues to rise. However, any adverse changes in economic conditions in China may have a material adverse effect on the demand for general educational services including tutoring services in China, which in turn may harm our business and results of operations.
- •
- Regulatory Environment. Adverse changes in the regulatory environment in China may have a material adverse effect on the education industry in China, which in turn may harm our business and results of operations. The Chinese government regulates all aspects of our business and operations, including the qualification and licensing requirements for entities providing educational services, standards for the operations of learning centers and foreign investments in the education industry, as well as our corporate structure and contractual arrangements with our VIE. We are subject to a legal regime consisting of regulations governing various aspects of our business such as regulations on education, software, internet, audio-video broadcasting, tax, information security, privacy, copyright and trademark protection and foreign exchange. These regulations are evolving and are subject to changes from time to time. Any such change may have a material adverse effect on our business, results of operations and financial condition, either retroactively or prospectively.
60
Table of Contents
- •
- Competition. The educational services market in China, particularly the tutoring sector, is highly fragmented, competitive and rapidly evolving. According to the IDC report, the top five players by revenue accounted for 1.6% of the primary and secondary school tutoring market in terms of total revenues for 2009. With a market share of 0.42% by revenue in this highly fragmented market, we were the largest primary and secondary school tutoring service provider in 2009 according to the IDC report. Our competitors consist of private schools, public and private companies that provide tutoring services and individual private tutors. Although we have not faced significant direct competition from other tutoring service providers on a national scale, changes to the overall competitive landscape in China's tutoring service market may affect our ability to compete successfully against current and future competitors, resulting in adverse effects on our market share and results of operations.
- •
- Course Hours Delivered Related Factors. Over the past few years, the growth of our net revenue has been driven primarily and directly by increased course hours purchased by and delivered to students served in our tutoring programs. Total course hours delivered reflect the overall revenue-generating services provided across our tutoring service network. The increase in the number of course hours delivered has primarily been driven by the expansion of our tutoring service network and is also dependent upon the number of students we serve network wide, the "size" of our service contracts and the supply of instructors. These factors, in turn, largely depend on the demand for our tutoring services, the effectiveness of our marketing and brand promotion, the demographic composition of the geographic locations of our learning centers and our ability to respond to competitive pressure. Neither we nor any of our students receive financial assistance for our tutoring services; therefore, third-party financial assistance has not been a contributing factor to our course hours delivered or number of students served.
For the years ended December 31, 2008, 2009 and 2010, our annual course hours delivered increased significantly, from approximately 1.8 million hours in 2008 to approximately 3.9 million hours in 2009, and then to approximately 7.0 million hours in 2010. The increase in our course hours delivered was primarily the result of the following factors.
- •
- Number of learning centers. The increase in our course hours delivered has been driven to a substantial extent by the expansion of our tutoring service network. The total number of learning centers in operation increased from 108 in 2008 to 131 in 2009 and 207 as of December 31, 2010. The number of cities covered by our tutoring service network increased from 28 cities at the end of 2008 to 33 at the end of 2009 and 53 as of December 31, 2010. We believe the increase in the number of learning centers and the geographic expansion of our service network have significantly enhanced our brand recognition across the country, which has in turn contributed to the increase in the number of course hours delivered.
- •
- Number of students served. The increase in the number of students we serve is also an important driving force of our course hours delivered. We have increased the number of students served through increasing both the capacity and utilization of our existing learning centers, as well as through opening new learning centers. The number of our annual students served increased from approximately 27,100 in 2008 to approximately 54,100 in 2009 and approximately 89,000 students in 2010.
- •
- "Size" of service contracts. The "size" of our service contracts refers to both the total course hours purchased and service periods under the service contracts. In 2010, the average number of course hours purchased under each service contract ranged from 100 to 110 hours. The service periods under our service contracts are stipulated based on the needs of our students, which may be longer than one year and typically range from three to ten months. We consider the "size" of our service contracts as another important factor affecting our business operations, particularly the results of the immediately succeeding
61
Table of Contents
fiscal period. First, service contracts with a large "size" help us secure course hours purchased and longer term revenue. Second, revenue not recognized in the current fiscal period as a result of a service term that lasts beyond the end of the current fiscal period will be recorded as deferred revenue, which does not directly impact the results of operations of the current fiscal period, but provides us with a reasonable level of revenue visibility into the succeeding fiscal periods. By analyzing the amount and composition of such deferred revenue, we can plan our operation and resource allocation accordingly, which helps us enhance our overall operating efficiency.
- •
- Course Fee Related Factors. Our results of operations are affected by the following course fee related factors:
- •
- Average hourly course fee. Our ability to maintain and increase our hourly course fees is an important factor that affects our net revenue. We determine hourly course fees on the basis of a number of factors, primarily the students' grade levels, the number of course hours purchased and the experience levels of the instructors. We adjust hourly course fees based on local market conditions. Due to the increasing demand for tutoring services, our reputation in the tutoring market and the high quality of our tutoring programs, we were able to steadily raise hourly course fees in the past few years. Our average hourly course fee increased from $20 in 2008 to $21 in 2009, and further to close to $23 in 2010. Under favorable conditions and after taking into consideration such factors as the expected level of competition and the demand and supply situation in the tutoring market, we may decide to further raise our hourly course fees in a disciplined manner in selected geographic markets.
- •
- Course fee payment and refund. We require all of our students to pay the total course fees in full within seven days from the date they enter into a service contract with us. In addition to course fees, each of our new students is required to pay a non-refundable registration fee at the time such student enters into their first service contract with us. The registration fee varies by location and normally ranges from RMB300 ($45.5) to RMB500 ($75.8).
Students who are unable to complete all of the prepaid course hours within the service period set forth in the service contract may choose to extend the service period for up to 40 days according to the contractual terms upon prior notice to us, or they may choose to terminate the service contract prior to the expiration of the service period and receive a refund for the course hours prepaid but not delivered. Course fees prepaid for courses purchased but not delivered due to reasons attributable to the students will not be refundable after 26 months of the expiration of the service period set forth in the service contract. Refunds do not affect our reported revenue as the refunded course fees are not yet recognized as revenue before the services are delivered, but have an adverse effect on our cash flow for the period in which the refunds are made. In 2008, 2009 and 2010, course fees refunded amounted to $4.3 million, $10.8 million and $18.7 million, respectively. The increase in the amount of fees refunded was primarily due to the increased number of students served in these periods. The total amount of course fees in cash we received amounted to $57.7 million, $118.7 million and $206.9 million in 2008, 2009 and 2010, respectively. For the same periods, our refund rate, defined as the percentage of course fee refunded in a period out of the total amount of course fees collected in such period, was 7.5%, 9.1% and 9.1%, respectively. The refund rate is a cash management measure which only reflects the impact of the refunds on our cash flow.
- •
- Proportions of Learning Centers at Various Development Stages. When we open new learning centers, it takes time to build management and service teams, accumulate local experience, establish track records and fully ramp up their operation. Based on our historical results of operations, we divide our learning centers into four categories based on their development stage.
62
Table of Contents
Learning centers at various development stages have different performance, characteristics and effects on our results of operations.
- •
- Start-up learning centers. We refer to learning centers in the first six months of their operations as "start-up learning centers." Typically, a start-up learning center incurs significant fixed costs and operating expenses, yet it takes longer for its students served and course hours delivered to ramp up.
- •
- Ramp-up learning centers. We refer to learning centers in operation between six and twelve months as "ramp-up learning centers." A learning center at this development stage typically starts rapidly ramping up its students served and course hours delivered to generate more revenue, but the revenue may or may not fully cover its fixed costs and operating expenses.
- •
- Growth learning centers. We refer to learning centers in operation between 12 and 24 months as "growth learning centers." A growth learning center typically starts generating and continually growing its net income.
- •
- Mature learning centers. We refer to learning centers with an operating history of 24 months or longer as "mature learning centers." A mature learning center typically is capable of achieving consistently healthy levels of profitability.
The table below sets forth the numbers of learning centers at various development stages as of the dates indicated.
| | | | | | | | | | | | | | | | | | | | | |
|
| | As of December 31, | |
---|
|
| | 2008(1) | | 2009(2) | | 2010(3) | |
---|
| Development Stage | | Number | | % of Total | | Number | | % of Total | | Number | | % of Total | |
---|
| Start-up learning centers | | | 26 | | | 24.1 | | | 17 | | | 13.0 | | | 50 | | | 24.1 | |
| Ramp-up learning centers | | | 50 | | | 46.3 | | | 7 | | | 5.3 | | | 26 | | | 12.6 | |
| Growth learning centers | | | 26 | | | 24.1 | | | 75 | | | 57.3 | | | 24 | | | 11.6 | |
| Mature learning centers | | | 6 | | | 5.5 | | | 32 | | | 24.4 | | | 107 | | | 51.7 | |
| | Total | | | 108 | | | 100.0 | | | 131 | | | 100.0 | | | 207 | | | 100.0 | |
- (1)
- Excluding three learning centers we closed in 2008.
- (2)
- Excluding one learning center we closed in 2009.
- (3)
- Excluding one learning center we closed in 2010.
A learning center incurs a substantial amount of fixed costs and expenses throughout its development stages. Such fixed cost and expenses primarily consist of teaching staff's base salaries, rental and office expenses and expenses related to management team and administrative staff. As a result of such fixed costs and expenses and the substantial differences in revenue generating capabilities among learning centers at various development stages, a large number of start-up and ramp-up learning centers may lower our overall profitability on a consolidated basis. In addition, the variation in proportions of learning centers at various development stages in any specific period may affect our overall results of operations and profitability in such period. For example, in 2008, start-up and ramp-up learning centers, which accounted for 70.4% of the total learning centers, significantly and adversely affected the results of operations of that year. As our business continues to grow and the base of growth and mature learning centers expands, we expect that the adverse impact of start-up and ramp-up learning centers on our overall results of operations will be less significant over time.
Typically, it takes two to three months for a learning center's leasehold improvements to be completed and become a start-up learning center. Learning centers start incurring rental expense
63
Table of Contents
during the leasehold improvement period. They also incur small amounts of expenses related to staff members. As such, a large number of learning centers under leasehold improvement in a given period may have an adverse effect on our results of operations. The number of our learning centers increased by 76, 23 and 76 for the years ended December 31, 2008, 2009 and 2010, respectively. In addition, we closed a small number of learning centers shortly after their opening to move to better locations. In 2010, we closed one learning center after its opening, compared to one in 2009 and three in 2008. The closure of learning centers did not affect our results of operations to a material extent.
In addition, the average cost for opening new learning centers as reflected by capital expenditures increased significantly since 2008. Capital expenditures per learning centre, including expenditures incurred for leasehold improvement and property and equipment, ranged from RMB200,000 ($30,303) to RMB300,000 ($45,455) in 2008, compared to RMB400,000 ($60,606) to RMB600,000 ($90,909) in 2009 and approximately RMB1.2 million ($181,818) in 2010. The increase in capital expenditures per learning center since 2008 was primarily the result of our efforts to upgrade our tutoring facilities with increased investment in leasehold improvements. For learning centers opened since the beginning of 2009, we made significant investment in upgraded renovation, furniture, information technology systems, air conditioning systems and other improved facilities. We also implemented more stringent fire prevention compliance measures starting from 2009, which required us to incur additional expenditures for fire prevention infrastructures. In addition, the space of the majority of newly opened learning centers increased significantly since 2008. The space of our learning centers opened in and prior to 2008 ranged between 300 and 700 square meters, compared to the space between 600 and 800 square meters for learning centers opened in and after 2009. We expect our capital expenditures incurred on a per-learning-center basis to be approximately $0.2 million starting from 2010. Increased capital expenditures associated with improvements and upgrades of tutoring facilities will increase our depreciation and amortization costs. However, we believe these upgrades and improvements were important to improve customer experience, maintain the attractiveness of our tutoring programs, enhance our competitiveness and meet the growing demand for our services. As a result, we believe such improvements and upgrades have contributed and will continue to contribute to the increase of our revenue and profitability, although we are not able to quantify such increase in revenue or profitability.
- •
- Seasonality. Our results of operations are also affected by seasonal factors. On an individual learning center basis, our net revenue is typically relatively higher in the second quarter compared to the other quarters in the year, because our learning centers generally have the largest number of students served and the highest course hours delivered in the second quarter of each year, the time when most primary and secondary school students prepare for the final exams in the spring semester and, particularly, 9th-grade and 12th-grade students are about to take the high school and college entrance exams in China. Our individual learning centers generally have the lowest number of students served and course hours delivered in the third quarter of the year as fewer students use tutoring services during the summer holiday in July and August and immediately after school year starts at the beginning of September. The first quarter generally is also a slow quarter as fewer new students are served immediately before and around the Chinese New Year holiday season, which is typically in January or February of each year. As a result, on an individual learning center basis, our revenue is typically relatively lower in the first and third quarters of the year.
On the other hand, our costs and expenses generally are not significantly affected by seasonal factors, as a significant portion of such costs and expense are fixed, except that we typically incur larger amounts of selling and marketing expense in the third quarter to attract and recruit students around the time a new school year starts at the beginning of September. As a result,
64
Table of Contents
our profitability in the third quarter of the year is typically affected the most by such adverse seasonal factors.
We expect the seasonal pattern of our results of operations to continue, although the impact of seasonal factors may not be as prominent in all periods as other factors due to our rapid business expansion.
Revenues
Our source of revenue is course fees collected from students, which is a function of course hours delivered in the period and the average hourly course fee. We offer tutoring programs that cover all academic curriculum subjects taught in primary and secondary schools in the markets where we operate. Our tutoring programs typically range in term from three to ten months. The table below sets forth our net revenue, total course hours delivered and other correlated data for the periods indicated.
| | | | | | | | | | |
| | For the Year Ended December 31 | |
---|
| | 2008 | | 2009 | | 2010 | |
---|
Net revenue (in thousands of $) | | | 34,106 | | | 77,188 | | | 154,144 | |
Total course hours delivered (in thousands) | | | 1,845 | | | 3,907 | | | 7,043 | |
Number of students served | | | 27,139 | | | 54,130 | | | 88,761 | |
Number of learning centers (at period end) | | | 108 | | | 131 | | | 207 | |
Average hourly course fee (in $)(1) | | | 20 | | | 21 | | | 23 | |
- (1)
- Represents gross revenue which is computed as net revenues plus business tax, divided by the total course hours delivered in the relevant period.
Cost of Revenue and Operating Expenses
Our costs and expenses consist of cost of revenue, general and administrative expenses and selling and marketing expenses.
| | | | | | | | | | | | | | | | | | | | |
| | For the Year Ended December 31, | |
---|
| | 2008 | | 2009 | | 2010 | |
---|
| | $ | | % of Net Revenue | | $ | | % of Net Revenue | | $ | | % of Net Revenue | |
---|
| | (in thousands, except percentages)
| |
---|
Cost of revenue: | | | | | | | | | | | | | | | | | | | |
| Teaching staff cost | | | 21,273 | | | 62.4 | | | 43,592 | | | 56.5 | | | 77,471 | | | 50.3 | |
| Rental | | | 7,232 | | | 21.2 | | | 10,050 | | | 13.0 | | | 15,932 | | | 10.3 | |
| Depreciation and amortization | | | 447 | | | 1.3 | | | 778 | | | 1.0 | | | 3,078 | | | 2.0 | |
| Other | | | 2,993 | | | 8.8 | | | 2,906 | | | 3.8 | | | 7,023 | | | 4.5 | |
| | | | | | | | | | | | | |
Total cost of revenue | | | 31,945 | | | 93.7 | | | 57,326 | | | 74.3 | | | 103,504 | | | 67.1 | |
Operating expenses: | | | | | | | | | | | | | | | | | | | |
| General and administrative expenses | | | 6,871 | | | 20.2 | | | 9,912 | | | 12.8 | | | 23,790 | | | 15.4 | |
| Selling and marketing expenses | | | 7,271 | | | 21.3 | | | 10,624 | | | 13.8 | | | 16,179 | | | 10.5 | |
| | | | | | | | | | | | | |
Total operating expenses | | | 14,142 | | | 41.5 | | | 20,536 | | | 26.6 | | | 39,969 | | | 25.9 | |
Cost of revenue. Our cost of revenue primarily consists of:
- •
- Teaching staff cost, which consists of base salaries, performance-based teaching fees, and bonuses and benefits paid to or for our full-time teaching staff, as well as performance-based teaching fees paid to our contract instructors. Our teaching staff includes our instructors, study counselors
65
Table of Contents
and education consultants. Unlike many tutoring service providers in China, we have a large full-time service team that delivered 70.2%, 81.7% and 84.4% of our course hours for the years ended December 31, 2008 and 2009 and 2010, respectively. Our service model features personalized tutoring services delivered by a dedicated team of full-time service professionals primarily through one-on-one tutoring; therefore, teaching staff cost has been, and is expected to continue to be, a major component of our cost of revenue. As more learning centers become growth and mature learning centers and we further enhance the utilization of our instructors, we expect teaching staff cost as a percentage of net revenue to decrease over time. In addition, we expect that our gradual roll-out of small-group teaching throughout our tutoring service network will help effectively increase our business and expand our customer base. We started offering small-group tutoring courses in 10 of our learning centers on a pilot basis in the second half of 2010. Such roll-out does not subject us to any additional PRC regulations or restrictions.
- •
- Rental cost, which increases primarily as we expand our tutoring service network by opening new learning centers and to a lesser extent, expanding our existing learning centers. In 2008, 2009 and 2010, we opened 76, 23 and 76 new learning centers, respectively. As of the December 31, 2008, 2009 and 2010, we had 108, 131 and 207 learning centers in operation, respectively. We expect rental cost as a percentage of net revenue to decrease over time as more learning centers become growth and mature learning centers and improve their revenue generating capability.
- •
- Depreciation and amortization, which relates to, as to depreciation charges, furniture, fixture and equipment used in rendering tutoring service and, as to amortization charges, leasehold improvement for our learning centers. Historically, depreciation and amortization have not been an important component of our cost of revenue. As we open new learning centers and strive to improve the facilities of our learning centers to enhance students' learning experience, we expect our investment in furniture, fixture, equipment and leasehold improvement to increase, which will cause depreciation and amortization to increase in absolute amounts. However, as we further standardize our operation procedures and apply them throughout our tutoring service network, we believe depreciation and amortization will remain a small percentage of our cost of revenue.
- •
- Other cost, which primarily consists of office supplies consumed by learning centers in rendering tutoring services.
We expect our total cost of revenue to increase in absolute amounts as we continue to open new learning centers, expand the capacity of our existing learning centers and hire additional instructors, study counselors and education consultants. However, we expect our cost of revenue to decrease over time as a percentage of our net revenue as an increasing number of learning centers become growth and mature learning centers and we enhance the utilization of both our instructors and our physical premises and facilities, enhance operating efficiency by applying standardized operation procedures and achieve economies of scale.
General and administrative expenses. Our general and administrative expenses primarily consist of (i) compensation and benefits of management team, administrative staff and employees in the information technology function, including share-based compensation expenses, (ii) rental expenses for office space leased for administrative uses, (iii) office administration, human resources management and professional service fees and (iv) to a lesser degree, depreciation and amortization of property and equipment, including purchased software, used in our general and administrative activities. We expect that our general and administrative expenses will increase in absolute amounts in the near term as we hire additional personnel and incur additional costs in connection with business expansion and with being a publicly traded company, including costs of enhancing our internal controls, but will decrease as a percentage of total net revenue as we further improve operating efficiency and achieve economies of scale.
66
Table of Contents
Selling and marketing expenses. Our selling and marketing expenses primarily consist of (i) expenses relating to advertising, marketing and brand promotion activities and (ii) salaries and commissions paid to our marketing personnel. We expect that our selling and marketing expenses will continue to increase in absolute amounts as we continue our brand building and marketing activities, increase the number of our learning centers and expand into new geographic areas, but will decrease gradually to reach and remain at a stable percentage of total net revenue due to the cumulative effect of our brand-building, advertising and marketing efforts.
Taxation
Cayman Islands
We are incorporated in the Cayman Islands. Under the current law of the Cayman Islands, we are not subject to income or capital gains tax in the Cayman Islands. In addition, our payment of dividends, if any, is not subject to withholding tax in the Cayman Islands.
Hong Kong
Xueda Hong Kong is subject to a corporate income tax of 16.5% on the estimated assessable profit derived from its Hong Kong operation. Xueda Hong Kong was incorporated in 2009 and had no assessable profits during the years ended December 31, 2010 and accordingly we have made no provision for its income tax.
PRC
Business tax. Currently, the learning centers we operate in China are subject to a 3% to 5% business tax on gross revenue generated from providing tutoring services, plus related surcharges.
Income tax. Pursuant to the EIT Law, which became effective on January 1, 2008, a uniform 25% enterprise income tax rate is generally applied to both foreign-invested enterprises and domestic enterprises, except where a special preferential rate applies. Our PRC subsidiary and our VIE and its subsidiaries in China are subject to enterprise income tax at a statutory rate of 25%. Xueda Technology obtained the certificate of "high and new technology enterprise" in 2009 and was entitled to a preferential enterprise income tax rate of 15%. This preferential tax treatment will end when Xueda Technology is dissolved in the near future. Accordingly, we provided full allowance for deferred tax assets related to Xueda Technology as of December 31, 2009 and as of December 31, 2010, and the related deferred tax assets as well as the allowance were entirely eliminated. Xuecheng Century was certified as a "software enterprise" for tax purposes in April 2010 and as a result is eligible for a two-year exemption of income tax from 2010, followed by a 12.5% income tax rate for another three years. In part as a consequence of this preferential tax treatment, the effective tax rate 2010 was 8.8%. We expect the effective tax rates for 2011 to remain at a similar level.
Income tax is assessed and paid at subsidiary or branch level; therefore, the net loss from operations generated by a particular entity cannot be transferred to or utilized by other entities within our consolidated company.
Under the EIT Law and the EIT Implementation Rules, an enterprise established outside of the PRC with "de facto management bodies" within the PRC is considered a resident enterprise and is subject to enterprise income tax at the rate of 25% on its global income. The EIT Implementation Rules define the term "de facto management bodies" as "establishments that carry out substantial and overall management and control over the manufacturing and business operations, personnel, accounting, properties, etc. of an enterprise." We do not believe we are a resident enterprise. However, it remains unclear how PRC tax authorities will determine the tax residency status of companies like us. See "Item 3. Key Information — Risk Factors — Risk Factors Relating to Doing Business in China —
67
Table of Contents
Under the EIT Law, we may be classified as a 'resident enterprise' of China. Such classification would likely result in unfavorable tax consequences to us and our non-PRC shareholders." Under the EIT Law and the EIT Implementation Rules, the profits of a foreign invested enterprise generated in 2008 and onwards which are distributed to its immediate holding company outside the PRC will be subject to a withholding tax rate of 10%. Pursuant to a special arrangement between Hong Kong and the PRC, such rate is lowered to 5% if a Hong Kong resident enterprise owns over 25% of a PRC company during the 12 consecutive months preceding the receipt of the dividends. Our PRC subsidiary is currently wholly owned by a Hong Kong subsidiary. However, there is no assurance the PRC tax authorities will grant approvals on the 5% withholding tax rate on dividends received by our subsidiary in Hong Kong from our PRC subsidiary. See "Item 3. Key Information — Risk Factors — Risk Factors Relating to Doing Business in China — There are significant uncertainties under the EIT Law relating to the withholding tax liabilities of our PRC subsidiary, and dividends payable by our PRC subsidiary to our Hong Kong subsidiary may not qualify to enjoy the treaty benefits."
Critical Accounting Policies
We prepare our financial statements in accordance with U.S. GAAP, which requires us to make estimates and assumptions that affect our reporting of, among other things, assets and liabilities, contingent assets and liabilities and net revenues and expenses. We continually evaluate these estimates and assumptions based on the most recently available information, our own historical experiences and other factors that we believe to be relevant under the circumstances. Our management has discussed the development, selection and disclosure of these estimates with our board of directors. Since our financial reporting process inherently relies on the use of estimates and assumptions, actual results may differ from these estimates under different assumptions or conditions.
An accounting policy is considered to be critical if it requires an accounting estimate to be made based on assumptions about matters that are highly uncertain at the time the estimate is made, and if different estimates that could reasonably have been used, or changes in the accounting estimates that are reasonably likely to occur periodically, could materially impact the consolidated financial statements. We consider the policies discussed below to be critical to an understanding of our audited consolidated financial statements because they involve the greatest reliance on our management's judgment. You should read the following description of critical accounting policies, judgments and estimates in conjunction with our consolidated financial statements and other disclosures included with this annual report.
Revenue Recognition
We derive our revenues from personalized tutoring services and through collecting registration fees and course fees from our students.
We charge each new student a non-refundable registration fee ranging from RMB300 ($45.5) to RMB500 ($75.8) primarily for the consultation and assessment we provide to the student and design of a personalized study plan. We believe that the registration fee is, in substance, an advance payment for future tutoring services, and accordingly recognized over the estimated customer relationship period. The customer relationship period is estimated based on our historical data with respect to service period. The customer relationship period is currently determined to be 15 months and is subject to annual assessment or when an event or other changes indicate the estimate is no longer reasonable.
Course fees for tutoring services are generally collected within seven days after the service contract is signed and recognized proportionately as the tutoring services are delivered. For unused prepaid course hours, students may apply for a 40-day extension within 30 days prior to the expiration date of the service contract. Under the applicable PRC laws and regulations, students are entitled to refund of unused prepaid course fees within two years after the service contract expires. We therefore estimate
68
Table of Contents
the refund period to be 26 months, which include the 30-day application period, the 40-day extension period and the two years by law. Deferred revenue relating to unused prepaid course hours of expired contracts is recognized as of the end of the refund period.
Fair Value of Ordinary Shares
Before the completion of our initial public offering in November 2010, we were a private company with no quoted market prices for our ordinary shares. We had therefore needed to make estimates of the fair value of our ordinary shares at various dates for the following purposes:
- •
- Determining the fair value of our ordinary shares at the date of issuance of convertible instruments as one of the inputs into determining the intrinsic value of the beneficial conversion feature, if any; and
- •
- Determining the fair value of our ordinary shares at the date of the grant of a share-based compensation award to our employees as one of the inputs into determining the grant date fair value of the award.
Following our initial public offering, the fair value of our ordinary shares is determined by reference to the trading prices of our ADSs on the New York Stock Exchange.
The following table sets forth the fair value of our ordinary share estimated at different times before the completion of our initial public offering.
| | | | | | | |
Date | | Class of Shares | | Fair Value | | Purpose of Valuation |
---|
March 26, 2008 | | Ordinary Shares | | $ | 0.06 | | Assessment of beneficial conversion feature upon issuance of Series A1 and Series A2 preferred shares |
August 29, 2009 | | Ordinary Shares | | $ | 0.63 | | Assessment of beneficial conversion feature upon issuance of Series A1 preferred shares |
March 16, 2010 | | Ordinary Shares | | $ | 1.89 | | Valuation of share based compensation |
When estimating the fair value of our ordinary shares, our management considered a number of factors, including the result of valuation by Marsh Valuation Services Practice, or Marsh, an independent third party appraisal firm, and equity transactions of our company, while taking into account standard valuation methods and the achievement of certain events.
The valuation reports issued by Marsh were used as part of our analysis in reaching our conclusion on the fair value of our ordinary shares. We reviewed the valuation methodologies used by Marsh and believe the methodologies used are appropriate and the valuation results were representative of the fair value of our ordinary shares.
Marsh used the discounted cash flow, or DCF, method of the income approach to derive the fair value of our ordinary shares in 2008, 2009 and 2010. We considered the market approach and searched for public companies located in China with business nature and in a development stage similar to ours. However, no companies were similar to us in all aspects, and we therefore only used the results obtained from the market approach to assess the reasonableness of the results obtained from the income approach. The determination of the fair value of our ordinary shares requires complex and subjective judgments to be made regarding our projected financial and operating results, our unique business risks, the liquidity of our shares and our operating history and prospects at the time of valuation.
The major assumptions used in calculating the fair value of ordinary shares include:
- •
- Weighted average cost of capital, or WACC: WACCs of 29%, 26% and 24% were used for dates as of March 26, 2008, August 29, 2009 and March 16, 2010, respectively. The WACCs were
69
Table of Contents
determined based on a consideration of such factors as risk-free rate, comparative industry risk, equity risk premium, company size and company-specific factors. The decrease in WACC from 2008 to 2010 was due to the combined results of the changes in risk-free rate and industry average beta, and the decrease in our company-specific risks. The decrease in WACC used for the valuation resulted in an increase in the determined fair value of the ordinary shares.
- •
- Comparable companies: In deriving the WACCs, which were used as the discount rates under the income approach, certain publicly traded companies in the education industry were selected for reference as our guideline companies.
To reflect the operating environment in China and the general sentiment in the U.S. capital markets towards the education industry, the guideline companies were selected with consideration of the following factors: (i) the comparable companies should provide tutoring services; and (ii) the comparable companies should either have their principal operations in Asia Pacific, as we operate in China, or are publicly listed comparable companies in the United States, as we were planning to become a public company in the United States.
- •
- Discount for lack of marketability, or DLOM: We quantified DLOM using the Black-Scholes option pricing model. Under this option-pricing method, the cost of the put option, which can hedge the price change before the privately held ordinary shares can be sold, was considered as a basis to determine the DLOM. This option pricing method is one of the methods commonly used in estimating DLOM as it can take into consideration factors like timing of a liquidity event (e.g., an IPO) and estimated volatility of our ordinary shares. The farther the valuation date is from an expected liquidity event, the higher the put option value and thus the higher the implied DLOM.
The DLOMs were estimated to be 39%, 23% and 11% as of March 26, 2008, August 29, 2009 and March 16, 2010, respectively. The lower DLOM is used for the valuation, the higher is the determined fair value of the ordinary shares.
The income approach involved applying appropriate discount rates to estimated cash flows that were based on earnings forecasts. Our revenue and earnings growth rates, as well as major milestones that we had achieved, contributed significantly to the increase in the fair value of our ordinary shares from March 2008 to March 2010. The assumptions used in deriving the fair values were consistent with our business plan. However, these assumptions were inherently uncertain and highly subjective. The risk associated with achieving our forecasts were assessed in selecting the appropriate discount rates, which ranged from 29% to 24%.
Marsh used the option-pricing method to allocate enterprise value to preferred and ordinary shares, taking into account the guidance prescribed by the AICPA Audit and Accounting Practice Aid, "Valuation of Privately-Held-Company Equity Securities Issued as Compensation," or the Practice Aid. The method treats ordinary shares and preferred shares as call options on the enterprise's value, with exercise prices based on the liquidation preference of the preferred shares.
The option-pricing method involved making estimates of the anticipated timing of a potential liquidity event, such as a sale of our company or an initial public offering, and estimates of the volatility of our equity securities. The anticipated timing was based on the plans of our board of directors and management. Estimating the volatility of the share price of a privately held company was complex because there was no readily available market for the shares. We estimated the volatility of our shares to range from 44% to 57% based on the historical volatilities of comparable publicly traded companies engaged in similar lines of business. Had we used different estimates of volatility, the allocations between preferred and ordinary shares would have been different.
70
Table of Contents
The determined fair value of our ordinary shares increased from $0.06 per share as of March 26, 2008 to $0.63 per share as of August 29, 2009. We believed the increase in the fair value of ordinary shares in this period was primarily attributable to the following factors:
- •
- Our net revenue grew significantly from $4.4 million in 2007 to $34.1 million in 2008, representing a 675% annual growth rate, and our net revenue continued to increase during 2009;
- •
- The number of our learning centers increased from 32 as of December 31, 2007 to 124 in August 2009, including those operated by the acquired Taiyuan Xueda Education Company, which accelerated the growth of our business in Taiyuan city;
- •
- We experienced and expected to continue to experience rapid and substantial growth in revenue and the number of learning centers. We expected these would result in economies of scale and improvement in operating profit margin; and
- •
- In March 2008 and August 2009, we completed two rounds of financing through the issuance of Series A1 and Series A2 preferred shares and receiving total net proceeds of around $3.8 million. These provided the funding needed for our rapid expansion.
The determined fair value of our ordinary shares increased from $0.63 per share as of August 29, 2009 to $1.89 per share as of March 16, 2010. We believed the increase in the fair value of ordinary shares over the period was primarily attributable to the following factors:
- •
- Our net revenue grew significantly from $34.1 million in 2008 to $77.2 million in 2009, representing a 126% annual growth rate;
- •
- The number of learning centers increased from 108 as of December 31, 2008 to 131 as of December 31, 2009;
- •
- We considered the actual financial and operating results for the three months ended March 31, 2010 that were available to us as discussed below; and
- •
- We experienced and expected to continue to experience rapid and substantial growth in revenue and the number of learning centers.
The valuation of our ordinary shares as of March 16, 2010 was based on assumptions that reflected the enhanced visibility of our full year 2010 performance as the result of improved financial and operating performance for the first quarter of 2010, which was, to a certain extent, known to the management as of March 16, 2010. More specifically, our assumptions were based on the following factors:
The actual year-over-year revenue growth from the first quarter of 2009 to the first quarter of 2010 reached 103%. However, we did not rely on this growth rate by applying a growth rate at or above 100% for the full year of 2010 in our valuation because in the first quarter of 2009, we were at an early stage of development and growth achieved on that base would not be indicative of future growth. Our revenue base at that time was relatively small given our large number of start-up, ramp-up and growth learning centers in the first quarter of 2009, which provided significant high growth potentials. In comparison, we had become a significantly larger company in the first quarter of 2010 and a majority of our learning centers had matured. Although we were still in a high-growth stage, we did not believe that the high growth rate achieved in the first quarter of 2010 represented a reasonable rate that could be expected of future periods. Therefore, in connection with the valuation, we also considered the sequential revenue growth rates for the preceding quarters, which ranged from a negative growth rate of 6% to a growth rate of 57%.
71
Table of Contents
In addition, in determining the growth rate for the full year of 2010 in connection with our valuation, we primarily considered the factors that directly affected the revenue growth, which included the number of students served and the course fees charged. The number of students we served increased to 37,181 for the first quarter of 2010 from 21,888 for the first quarter of 2009, representing a year-over-year growth rate of 69.9%. On the other hand, we did not budget any course fee increase for 2010 as of March 16, 2010, which was based on our then assessment of various factors, including expected market conditions. Therefore, we assumed no change to the course fees. Based on the above considerations, we believed that it was reasonable to assume and apply a growth rate lower than that achieved in the first quarter of 2010 for the full year of 2010 in connection with our valuation.
In addition, we assumed that the revenue growth rate would start declining gradually as the revenue base becomes larger and an increasing portion of learning centers reach their full capacity.
- •
- Gross margin
Gross margin for the first quarter of 2010 reached 33%. However, we did not believe that this gross margin was indicative of the full year gross margin for the following two major reasons:
Seasonality of the business. On an individual learning center basis, the second quarter of each year typically is our peak business season, whereas the third quarter typically sees the lowest number of students served and course hours delivered on an individual learning center basis. On the other hand, our costs are not significantly affected by seasonal factors as a significant portion of such costs are fixed. This is due to the fact that the significant majority of our teaching staff members are full time employees and there is a minimum level of base salaries paid to them regardless of actual student served. In addition, our rental costs and depreciation and amortization costs associated with leasehold improvements are largely fixed. See "— Factors Affecting Our Results of Operations — Seasonality."
Timing of new learning centers rollout. Historically, our new learning centers were typically opened in the second half of the year. In 2010, we planned to open approximately 70 new learning centers, only 10 of which were opened in the first quarter of the year, and the remaining 60 new learning centers were scheduled to be opened later into the year. There are significant costs associated with each new learning center, including teaching staff cost, rental costs and depreciation and amortization costs associated with leasehold improvements, because we need to maintain a constant level of staff, properties and facilities at each learning center, regardless of the expected number of students served. All such costs were expensed as they were incurred and were reflected in the then current period, which were expected to adversely affect gross margin for such period. Although we recognized that as the total number of learning centers as well as mature learning center continued to increase, the effect of timing of new learning centers rollout would be less significant, we expected that opening of a large number of new learning centers in a short period of time would nevertheless have a significant adverse effect on our expected gross margin.
Therefore, in connection with our valuation, we believed that the gross margin for the full year of 2010 should be lower than the 33.2% achieved in the first quarter of 2010, taking into consideration the expected adverse effect of the approximately 60 new learning centers to be opened later into the year. In addition, in recognition of a certain level of margin expansion as the result of improved operating efficiency, we believed that the assumed gross margin for the full year of 2010 should be higher than the 25.7% gross margin for the full year of 2009. We expected gross margin to expand gradually in future periods as we planned to continue to enhance our operating efficiency and utilization of our facilities and teaching staff as our learning centers mature.
72
Table of Contents
Net margin for the first quarter of 2010 reached 11.1%, compared to a negative net margin of 2.1% for the full year of 2009. For the full year of 2010, we assumed a net margin after considering the factors discussed above which also ultimately affect net margin. In addition to those factors affecting both gross and net margins, selling and marketing expense was the major line item below gross margin line that affected our net margin assumption. Selling and marketing expenses accounted for 13.8% of revenue for the year of 2009, compared to 9.1% for the first quarter of 2010. Typically, we incur a larger amount of selling and marketing expenses in the third quarter of each year to attract and recruit students when the new school year starts. For 2010, given that we planned to open approximately 70 new learning centers, significantly more than the 23 new learning centers opened in 2009, we expected that selling and marketing expenses for the full year of 2010 would be significantly higher than in 2009 and the first quarter of 2010. In addition, we expected to maintain a high level of selling and marketing expenses in response to the increased competition. Although we believed that selling and marketing expenses as a percentage to net revenue would continue to decrease over time, we expected that such decrease would be at a slower rate compared to other costs and expenses; therefore, the margin expansion resulted from such decrease in such percentage was expected to be less significant. Based on the above discussions on costs and expense items and after factoring into certain margin expansion from 2009, we believed that a net margin lower than that achieved in the first quarter of 2010 was reasonable in connection with our valuation.
We have considered the guidance prescribed by the Practice Aid in determining the fair value of our ordinary shares as of various dates before our initial public offering. A detailed description of the valuation method used and the factors contributing to the changes in the fair value of our ordinary shares through March 16, 2010 was set out above. Paragraph 113 of the Practice Aid states that "the ultimate IPO price itself also is generally not likely to be a reasonable estimate of the fair value for pre-IPO equity transactions of the enterprise." We, therefore, believed the ultimate price of our initial public offering would generally not likely to be a reasonable estimate of the fair value of our ordinary shares as of various dates before our initial public offering.
Nevertheless, we believed that the increase in fair value of our ordinary shares from $1.89 per ordinary share as of March 16, 2010 to $4.75 per ordinary share, the initial public offering price shown on the front cover of the prospectus for the offering divided by the number of ordinary shares represented by each ADS, was primarily attributable to the following factors:
- •
- New program offerings introduced in the second and third quarters of 2010 generated significant revenue. As part of the expansion strategies developed by the senior management team beginning in the second quarter of 2010, we rolled out a series of new learning programs which were not planned as of March 16, 2010. These learning programs were successful in the second and third quarters of 2010, and we planned to continue to offer these programs and other similar programs in the future. The net revenue generated by these new programs was not taken into account in the forecast of future earnings used to determine the fair value of our ordinary shares as of March 16, 2010, or the March 2010 forecast.
- •
- Initiatives introduced in late second quarter of 2010 to improved operating efficiency. As part of the business development plans designed and implemented by the senior management team in late second quarter of 2010, we introduced various initiatives to improve our operating efficiency and to increase net income. For example, we adopted, for the first time, quarterly performance evaluations for local management teams and linked bonus and career advancement opportunities of the members of local management teams to their key performance indicators in these
73
Table of Contents
evaluations. Local management team members were evaluated on key indicators of cost-control, staff and facility utilization and other measures of efficiency in addition to revenue growths of the learning centers under their management — a shift from our previous focus on driving revenue growth by geographical coverage and network expansion. At the same time, we also tightened our cost-control measures, especially with respect to labor, management and marketing costs. As a result of these initiatives, gross margin increased from 31% for the second quarter of 2009 to 42% for the second quarter of 2010, and from 19% for the third quarter of 2009 to an estimate of not less than 25% for the third quarter of 2010. The introduction of these initiatives and the subsequent year-over-year increase in gross margin were not planned until after March 16, 2010 and was not taken into account in the March 2010 forecast.
- •
- Learning centers in several cities raised course fees beginning in late second and third quarters of 2010. The average hourly course fee during the second and third quarters of 2010 was higher than previously forecasted. Although we raised course fees throughout our tutoring network in 2009, we did not believe market conditions would support further significant increase in course fees and did not plan for any course fee increase for 2010. However, in late second quarter and the third quarter, learning centers located in several cities raised course fees in response to local market conditions. Increases in course fees in these cities were well received by the customers. These increases in course fees had not been planned by the senior management ahead of time and were initiated by local management teams in response to local market conditions. Therefore the increase in fees was not included in the March 2010 forecast. We believed that the success in raising course fees in those cities indicated favorable market conditions and provided strong support for our plan to raise course fees on a much large scale and in more cities covered by our national tutoring network.
- •
- Actual performance in the second and third quarters of 2010 exceeding forecast. Our net revenue increased significantly to $77.9 million, compared to $38.9 million for the six months ended June 30, 2009 and $77.2 million for the year ended December 31, 2009. In addition, we generated net income of $11.8 million for the six months ended June 30, 2010, compared to net income of $2.4 million for the six months ended June 30, 2009 and net loss of $1.6 million for the year ended December 31, 2009. We estimated our net revenue for the three months ended September 30, 2010 was no less than $37.0 million, compared to $47.0 million for the three months ended June 30, 2010 and $18.6 million for the three months ended September 30, 2009.
As a result of the factors discussed above, when we prepared a forecast in October 2010, the forecast showed a significant improvement over the March 2010 forecast. For example, our revenue growth for 2010 was forecasted to be significantly higher than that used in the March 2010 forecast and net profit margin for 2010 was currently forecasted to be higher than that used in March 2010 forecast.
- •
- Reduced discount rate. We believed that the rapid and substantial expansion since March 2010 had proven the viability of our business strategy and execution capability and had enhanced our credibility, which was expected to reduce the perceived risk of meeting the financial forecast going forward and thus a reduced discount rate will be expected for the valuation in connection with this offering. In addition, we expected that the completion of this offering would allow us to have easier access to the capital markets to raise funds, including equity financing and bank borrowing with lower cost of financing. Therefore, our weighted average cost of capital, which was also a component of the March 2010 forecast, was expected to be favorably affected by this offering and thus would increase our enterprise and value of ordinary shares.
74
Table of Contents
- •
- Enhanced liquidity and access to capital. Our initial public offering was expected to provide us with additional capital and will enhance our ability to access the capital markets to grow our business and provide our shareholders with greater liquidity. In particular, the 11% discount for lack of marketability used to in the March 2010 forecast would no longer be applicable after this offering.
- •
- Conversion of preferred shares. The conversion into ordinary shares, immediately prior to the completion of our initial public offering, of all our preferred shares and the corresponding elimination of the related liquidation and other preferences were also expected to contribute to the increase in the value of our ordinary shares.
- •
- Enhanced brand awareness. In anticipation of a successful initial public offering, we expected to further enhance our brand awareness and, as a result, capture a greater market share and gain greater benefit from the growth of the after-school tutoring sector.
Share-based Compensation
Our share-based payment transactions with employees are measured based on the grant date fair value of the equity instrument we issued and recognized as a compensation expense over the requisite service period based on a graded vesting schedule, with a corresponding impact reflected in additional paid-in capital.
The fair values of our option awards were estimated on the date of grant using the binomial option pricing model using the following assumptions:
| | | | |
For Options Granted on March 16, 2010 | | Assumption | |
---|
Risk-free interest rate | | | 4.36% | |
Expected dividend yield | | | 0% | |
Expected volatility | | | 54.1% | |
Exercise price | | $ | 0.99 per share | |
Fair value of the underlying ordinary shares | | $ | 1.89 per share | |
Term | | | 10 years | |
The risk-free rate is based on the implied yield of China International Bond denominated in U.S. dollars with maturity similar to the expected life of the option as of the valuation date. As we expected to grow the business with internally generated cash, we did not expect to pay dividends in the foreseeable future. Because we do not maintain an internal market for our ordinary shares, the expected volatility was based on the historical volatilities of comparable publicly traded companies engaged in similar businesses.
In determining the fair value of the share options granted on March 16, 2010, we used the fair value of our ordinary shares as determined through a retrospective valuation by an independent appraiser. For more information, see "— Fair Value of Ordinary Shares."
On February 25, 2011, we granted 290,000 non-vested shares to employees. The fair value of the nonvested shares was estimated based on the market closing price of our ADSs on the New York Stock Exchange as of the grant date.
Share-based compensation expense, based on the estimated fair value of share awards granted and the estimated forfeiture rate of 25%, will be recorded over vesting periods after the grant date on a straight-line basis with the amount of compensation expenses recognized in any period not less than the portion of the grant date fair value of the share awards vested during that period.
75
Table of Contents
The estimate of forfeiture rate is reviewed and adjusted over the requisite service period to the extent that actual forfeitures differ, or are expected to differ, from such estimate. Changes in estimated forfeitures will be recognized through a cumulative catch-up adjustment in the period of change.
Income Taxes
As part of the process of preparing our consolidated financial statements, we are required to estimate our income taxes in each of the jurisdictions in which we operate. This process involves us estimating our actual current tax exposure together with assessing temporary differences resulting from differing treatment of items for tax and accounting purposes. These differences result in deferred tax assets and liabilities, which are included within our consolidated balance sheet. We must then assess the likelihood that our deferred tax assets will be recovered from future taxable income and, to the extent we believe that recovery is not likely, we must establish a valuation allowance. To the extent we establish a valuation allowance or increase this allowance in a certain period, we must include an expense within the tax provision in the statement of operations.
Significant management judgment is required in determining our provision for income taxes, our deferred tax assets and liabilities and any valuation allowance recorded against our net deferred tax assets. The valuation allowance is based on our estimates of taxable income by jurisdiction in which we operate and the period over which our deferred tax assets will be recoverable. In the event that actual results differ from these estimates or we adjust these estimates in future periods, we may need to establish an additional valuation allowance, which could materially impact our financial position and results of operations.
The impact of an uncertain income tax position on the income tax return is recognized at the largest amount that is more-likely-than-not to be sustained upon audit by the relevant tax authority. An uncertain income tax position will not be recognized if it has less than a 50% likelihood of being sustained. Interest and penalties on income taxes will be classified as a component of the provisions for income taxes. We have concluded that there were no significant uncertain tax positions requiring recognition in financial statements for the years ended December 31, 2008 and 2009. We did not incur any interest and penalties related to potential underpaid income tax expenses and also do not anticipate any significant increases or decreases in unrecognized tax benefits in the next 12 months. The years 2008 to 2009 remain subject to examination by the PRC tax authorities.
Results of Operations
The following table sets forth a summary of our consolidated results of operations and selected operating data for the periods indicated. This information should be read together with our consolidated financial statements and related notes included elsewhere in this annual report. The
76
Table of Contents
results of operations in any period are not necessarily indicative of the results that may be expected for any future period.
| | | | | | | | | | | | | | | | | | | | |
| | For the Year Ended December 31, | |
---|
| | 2008 | | 2009 | | 2010 | |
---|
| | $ | | % of Net Revenue | | $ | | % of Net Revenue | | $ | | % of Net Revenue | |
---|
| | (in thousands, except percentages)
| |
---|
Net revenue | | | 34,106 | | | 100.0 | | | 77,188 | | | 100.0 | | | 154,144 | | | 100.0 | |
Cost of revenue: | | | | | | | | | | | | | | | | | | | |
| Teaching staff cost | | | (21,273 | ) | | (62.4 | ) | | (43,592 | ) | | (56.5 | ) | | (77,471 | ) | | (50.3 | ) |
| Rental | | | (7,232 | ) | | (21.2 | ) | | (10,050 | ) | | (13.0 | ) | | (15,932 | ) | | (10.3 | ) |
| Depreciation and amortization | | | (447 | ) | | (1.3 | ) | | (778 | ) | | (1.0 | ) | | (3,078 | ) | | (2.0 | ) |
| Other | | | (2,993 | ) | | (8.8 | ) | | (2,906 | ) | | (3.8 | ) | | (7,023 | ) | | (4.5 | ) |
| | | | | | | | | | | | | |
Total cost of revenue | | | (31,945 | ) | | (93.7 | ) | | (57,326 | ) | | (74.3 | ) | | (103,504 | ) | | (67.1 | ) |
Gross profit | | | 2,161 | | | 6.3 | | | 19,862 | | | 25.7 | | | 50,640 | | | 32.9 | |
Operating expenses: | | | | | | | | | | | | | | | | | | | |
| General and administrative expenses | | | (6,871 | ) | | (20.2 | ) | | (9,912 | ) | | (12.8 | ) | | (23,790 | ) | | (15.4 | ) |
| Selling and marketing expenses | | | (7,271 | ) | | (21.3 | ) | | (10,624 | ) | | (13.8 | ) | | (16,179 | ) | | (10.5 | ) |
| | | | | | | | | | | | | |
Total operating expenses | | | (14,142 | ) | | (41.5 | ) | | (20,536 | ) | | (26.6 | ) | | (39,969 | ) | | (25.9 | ) |
Government subsidies | | | 52 | | | 0.2 | | | 83 | | | 0.1 | | | 26 | | | 0.0 | |
Other income | | | — | | | — | | | — | | | — | | | 76 | | | 0.0 | |
(Loss)/income from operations | | | (11,929 | ) | | (35.0 | ) | | (591 | ) | | (0.8 | ) | | 10,773 | | | 7.0 | |
Interest income | | | 24 | | | 0.1 | | | 220 | | | 0.3 | | | 510 | | | 0.3 | |
| | | | | | | | | | | | | |
(Loss)/income before income tax expenses | | | (11,905 | ) | | (34.9 | ) | | (371 | ) | | (0.5 | ) | | 11,283 | | | 7.3 | |
Income tax expenses | | | | | | | | | | | | | | | | | | | |
| Current | | | (547 | ) | | (1.6 | ) | | (1,320 | ) | | (1.7 | ) | | (3,455 | ) | | (2.2 | ) |
| Deferred | | | — | | | — | | | 83 | | | 0.1 | | | 2,465 | | | 1.6 | |
| | | | | | | | | | | | | |
Total income tax expenses | | | (547 | ) | | (1.6 | ) | | (1,237 | ) | | (1.6 | ) | | (990 | ) | | (0.6 | ) |
| | | | | | | | | | | | | |
Net (loss)/income | | | (12,452 | ) | | (36.5 | ) | | (1,608 | ) | | (2.1 | ) | | 10,293 | | | 6.7 | |
| | | | | | | | | | | | | |
| | | | | | | | | | |
Selected Operating Data: | | 2008 | | 2009 | | 2010 | |
---|
Course hours delivered (in thousands) | | | 1,845 | | | 3,907 | | | 7,043 | |
Number of learning centers (at period end) | | | 108 | | | 131 | | | 207 | |
Number of students served | | | 27,139 | | | 54,130 | | | 88,761 | |
Average hourly course fee (in $)(1) | | | 20 | | | 21 | | | 23 | |
Number of teaching staff members (at period end) | | | 3,695 | | | 6,021 | | | 9,650 | |
- (1)
- Represents gross revenue, which is computed as net revenue plus business tax, divided by the total course hours delivered in the relevant period.
Year Ended December 31, 2010 Compared to Year Ended December 31, 2009
Net revenue. Our total net revenue increased by 99.7% to $154.1 million for the year ended December 31, 2010 from $77.2 million for the year ended December 31, 2009. $63.1 million, or 82.0%, of the increase in net revenue was contributed by the increase in course hours delivered and the other $13.8 million, or 18.0%, of the increase was contributed by the increase in the average hourly course fee from the year ended December 31, 2009 to the year ended December 31, 2010. Course hours delivered increased significantly from approximately 3.9 million hours for the year ended December 31, 2009 to approximately 7.0 million hours for the year ended December 31, 2010, primarily attributable
77
Table of Contents
to the increases in the total number of learning centers as well as in the number of growth and mature learning centers, which also significantly contributed to the increase in the number of students served from approximately 54,100 for the year ended December 31, 2009 to approximately 89,000 for the year ended December 31, 2010. The number of our learning centers in operation increased from 131 as of December 31, 2009 to 207 as of December 31, 2010. The number of growth and mature learning centers increased from 107 as of December 31, 2009 to 131 as of December 31, 2010. In addition, the increase in net revenue for the year ended December 31, 2010 was attributable to the increase in our average hourly course fee from $21 for the year ended December 31, 2009 to $23 for the year ended December 31, 2010.
Cost of revenue. Our cost of revenue increased by 80.6% to $103.5 million for the year ended December 31, 2010 from $57.3 million for the year ended December 31, 2009, which increase was at a significantly lower rate compared to the increase in our net revenue. This increase was primarily due to (i) the significant increase in teaching staff cost from $43.6 million for the year ended December 31, 2009 to $77.5 million for the year ended December 31, 2010 as our full-time instructors, study counselors and education consultants increased by 60.3% from December 31, 2009 to December 31, 2010 and performance-based teaching fees and bonuses also increased significantly as the result of increased course hours delivered, and (ii) a 58.5% increase in rental cost from $10.1 million for the year ended December 31, 2009 to $15.9 million for the year ended December 31, 2010 as we leased premises for the 76 new learning centers opened in 2010. Cost of revenue as a percentage to net revenue decreased to 67.1% for the year ended December 31, 2010 from 74.3% for the year ended December 31, 2009.
Gross profit. Our gross profit increased significantly to $50.6 million for the year ended December 31, 2010 from $19.9 million for the year ended December 31, 2009. Gross margin also increased to 32.9% for the year ended December 31, 2010 from 25.7% for the year ended December 31, 2009. The increases in gross profit and gross margin were primarily because a significant number of learning centers operating in 2008 became mature learning centers in 2010, resulting in enhanced utilization of our facilities and teaching staff. As of December 31, 2009, only 32, or 24.4%, of our learning centers were mature learning centers. By comparison, as of December 31, 2010, 107, or 51.7%, of our learning centers were mature learning centers.
Operating expenses. Our total operating expenses increased by 94.6% to $40.0 million for the year ended December 31, 2010 from $20.5 million for the year ended December 31, 2009. Operating expenses as a percentage of net revenue decreased to 25.9% for the year ended December 31, 2010 from 26.6% for the year ended December 31, 2009, primarily attributable to our implementation of monthly budget control for the general and administrative expenses and selling and marketing expenses.
- •
- General and administrative expenses. Our general and administrative expenses increased significantly to $23.8 million for the year ended December 31, 2010 from $9.9 million for the year ended December 31, 2009. The increase was primarily due to an increase in the total compensation and benefits paid to our administrative staff as a result of our hiring of new employees in the areas of finance and accounting, technology infrastructure, human resources and general administration to support our expanded operations, as well as the share-based compensation expenses incurred in this period. The increase in our general and administrative expenses from the year ended December 31, 2009 to the year ended December 31, 2010 was also attributable to an increase in rental payments relating to accommodations provided to local management as a result of our expanded operations.
- •
- Selling and marketing expenses. Our selling and marketing expenses increased by 52.3% to $16.2 million for the year ended December 31, 2010 from $10.6 million for the year ended December 31, 2009. This increase was due to the increase in expenses relating to advertising, marketing and brand promotion activities from the year ended December 31, 2009 to the year
78
Table of Contents
ended December 31, 2010. The increase in selling and marketing expenses was also due to the expansion of our marketing team and the related office expenses, which was in line with the expansion of our tutoring service network and operations.
Government subsidies. We received approximately $26 thousand and approximately $83 thousand of cash in government subsidies for the year ended December 31, 2010 and 2009, respectively, from local government authorities in a district in Shanghai to encourage our business development in that district. There is no limitation on the use of the subsidies and the receipt of such subsidies does not subject us to any additional governmental regulations or future obligations. Government subsidies have been granted based on local business incentive policies and may not be received in the future.
Income from operations. Our income from operations increased significantly to $10.8 million for the year ended December 31, 2010 from a loss of $0.6 million for the year ended December 31, 2009.
Income tax expenses. Our income tax expenses decreased to $1.0 million for the year ended December 31, 2010 from $1.2 million for the year ended December 31, 2009, primarily due to the tax exemption enjoyed by Xuecheng Century.
Net income. As a result of the foregoing, we generated net income of $10.3 million for the year ended December 31, 2010 and net loss of $1.6 million for the year ended December 31, 2009.
Year Ended December 31, 2009 Compared to Year Ended December 31, 2008
Net revenue. Our total net revenue increased significantly to $77.2 million for the year ended December 31, 2009 from $34.1 million for the year ended December 31, 2008. $39.1 million, or 90.7%, of the total increase in net revenue was contributed by the increase in course hours delivered and the other $4.0 million, or 9.3%, of the increase was contributed by the increase in the average hourly course fee from 2008 to 2009. Course hours delivered increased significantly from approximately 1.8 million hours for the year ended December 31, 2008 to approximately 3.9 million hours for the year ended December 31, 2009, primarily attributable to the increases in the total number of learning centers as well as in the number of growth and mature learning centers, which also significantly contributed to the increase in the number of students served from approximately 27,100 for the year ended December 31, 2008 to approximately 54,100 for the year ended December 31, 2009. The number of our learning centers in operation increased from 108 as of December 31, 2008 to 131 as of December 31, 2009. The number of growth and mature learning centers increased from 32 as of December 31, 2008 to 107 as of December 2009. In addition, the increase in net revenue for the year ended December 31, 2009 was attributable to the increase in our average hourly course fee from $20 for the year ended December 31, 2008 to $21 for the year ended December 31, 2009.
Cost of revenue. Our cost of revenue increased by 79.5% to $57.3 million for the year ended December 31, 2009 from $31.9 million for the year ended December 31, 2008, which increase was at a significantly lower rate compared to the increase in our net revenue. This increase was primarily due to (i) the significant increase in teaching staff cost from $21.3 million for the year ended December 31, 2008 to $43.6 million for the year ended December 31, 2009 as our full-time instructors, study counselors and education consultants increased by 2,386 in 2009 and performance-based teaching fees and bonuses also increased significantly as the result of increased course hours delivered, and (ii) a 39.0% increase in rental cost from $7.2 million for the year ended December 31, 2008 to $10.1 million for the year ended December 31, 2009 as we leased premises for the 23 new learning centers opened in 2009. Cost of revenue as a percentage to net revenue decreased to 74.3% for the year ended December 31, 2009 from 93.7% for the year ended December 31, 2008.
Gross profit. Our gross profit increased significantly to $19.9 million for the year ended December 31, 2009 from $2.2 million for the year ended December 31, 2008. Gross margin also
79
Table of Contents
increased significantly to 25.7% for the year ended December 31, 2009 from 6.3% for the year ended December 31, 2008. The significant increases in gross profit and gross margin were primarily because a significant number of learning centers operating in 2008 became growth and mature learning centers in 2009, resulting in enhanced utilization of our facilities and teaching staff. As of December 31, 2008, only 32, or 29.6%, of our learning centers were growth and mature learning centers. By comparison, as of December 31, 2009, 107, or 81.7%, of our learning centers were growth and mature learning centers.
Operating expenses. Our total operating expenses increased by 45.2% to $20.5 million for the year ended December 31, 2009 from $14.1 million for the year ended December 31, 2008, which increase was at a significantly lower rate compared to the increase in our net revenue. Operating expenses as a percentage of net revenue decreased to 26.6% for the year ended December 31, 2009 from 41.4% for the year ended December 31, 2008, primarily attributable to improved operating efficiency, increased number of growth and mature learning centers and increased brand recognition as a result of our brand-building, advertising and marketing efforts.
- •
- General and administrative expenses. Our general and administrative expenses increased by 44.3% to $9.9 million for the year ended December 31, 2009 from $6.9 million for the year ended December 31, 2008. The increase was primarily due to an increase in the total compensation and benefits paid to our administrative staff as a result of our hiring of new employees in the areas of finance and accounting, technology infrastructure, human resources and general administration to support our expanded operations. The increase in our general and administrative expenses from 2008 to 2009 was also attributable to an increase in rental payments relating to accommodations provided to local management as a result of our expanded operations.
- •
- Selling and marketing expenses. Our selling and marketing expenses increased by 46.1% to $10.6 million for the year ended December 31, 2009 from $7.3 million for the year ended December 31, 2008. This increase was due to the increase in expenses relating to advertising, marketing and brand promotion activities from 2008 to 2009. The increase in selling and marketing expenses was also due to the expansion of our sales and marketing team and the related office expenses, which was in line with the expansion of our tutoring service network and operations.
Government subsidies. We received $52 thousand and $83 thousand of cash in government subsidies for the years ended December 31, 2008 and 2009, respectively, from local government authorities in a district in Shanghai to encourage our business development in that district. There is no limitation on the use of the subsidies and the receipt of such subsidies does not subject us to any additional governmental regulations or future obligations. Government subsidies have been granted based on local business incentive policies and may not be received in the future.
Loss from operations. Our loss from operations decreased by 95.0% to $0.6 million for the year ended December 31, 2009 from $11.9 million for the year ended December 31, 2008.
Income tax expenses. Our income tax expenses increased significantly to $1.2 million for the year ended December 31, 2009 from $0.5 million for the year ended December 31, 2008, primarily due to the increase in taxable income from an increasing number of profitable learning centers.
Net loss. As a result of the foregoing, we had a net loss of $1.6 million for the year ended December 31, 2009 and a net loss of $12.5 million for the year ended December 31, 2008.
Liquidity and Capital Resources
Our principal source of liquidity has been cash generated from operating activities and from issuance and sale of our Series A1 and Series A2 preferred shares, as well as from proceeds of our
80
Table of Contents
initial public offering and the investment by Warburg Pincus. We received course fee in cash of $57.7 million, $118.7 and $206.9 million in the years ended December 31, 2008, 2009, and 2010 respectively. We currently do not have any bank loans, nor did we have any bank loans in 2008, 2009 or 2010. As of December 31, 2010, we had $211.4 million in cash and cash equivalents. Our cash and cash equivalents consist of cash on hand and demand bank deposit or liquid investments that are placed with banks and other financial institutions and are unrestricted as to withdrawal or use or have maturities of three months or less. Although we consolidate the results of the learning centers controlled by Xueda Information, our VIE, our access to the cash and cash equivalents and future earnings of these leaning centers is indirect through dividends we receive from Xuecheng Century. Xuecheng Century, in turn, receives capital resources from Xueda Information in the form of a "consulting and technical service fee" pursuant to the Amended and Restated Exclusive Technology Consulting and Management Service Agreement.
We have not encountered any difficulties in meeting our cash obligations to date. When considering our liquidity position and our future capital resources and needs, we take into account the economic benefits we are entitled to receive from our subsidiary and our VIE attributable to the economic benefits we may receive from our VIE and its subsidiaries under the contractual arrangements with our VIE. As of the date of this annual report, our PRC subsidiary has not paid any dividend to us. Although we believe our PRC subsidiary has the ability to pay dividends to us, we do not expect dividends from our PRC subsidiary in the near future because we plan to have our PRC subsidiary retain all its accumulated profits for its own business operation and expansion.
In addition, as the result of the restrictions under PRC law on our PRC subsidiary's ability to make dividend payments and other distributions to us, not all funds of our PRC subsidiary are available to us and our access to such funds is restricted. See "Item 3. Key Information — Risk Factors — Risk Factors — Restrictions under PRC law on our PRC subsidiary's ability to make dividend payments and other distributions could materially and adversely affect our ability to make investments or acquisitions, pay dividends or other distributions to you, and otherwise fund and conduct our other businesses."
We believe that our current cash and cash equivalents and anticipated cash flow from operations will be sufficient to meet our anticipated cash needs, including our cash needs for working capital and capital expenditures, for at least the next 12 months. However, we may need additional cash resources in the future if we experience changed business conditions or other developments. We may also need additional cash resources in the future to pursue opportunities for investment, acquisition, strategic alliance or other similar actions. It is possible that when we need additional cash resources, financing will only be available to us in amounts or on terms that would not be acceptable to us or may not be available at all.
The following table sets forth a summary of our cash flows for the periods indicated:
| | | | | | | | | | |
| | For the Year Ended December 31, | |
---|
| | 2008 | | 2009 | | 2010 | |
---|
| | (in thousands of $)
| |
---|
Net cash provided by operating activities | | | 4,866 | | | 26,747 | | | 42,967 | |
Net cash used in investing activities | | | (2,464 | ) | | (2,752 | ) | | (35,521 | ) |
Net cash provided by financing activities | | | 3,266 | | | 500 | | | 166,156 | |
Effect of exchange rate changes | | | 538 | | | 11 | | | 1,332 | |
Net increase in cash and cash equivalents | | | 6,206 | | | 24,506 | | | 174,934 | |
Cash and cash equivalents, beginning of period | | | 5,724 | | | 11,930 | | | 36,436 | |
Cash and cash equivalents at end of period | | | 11,930 | | | 36,436 | | | 211,370 | |
81
Table of Contents
Operating Activities
Our largest source of operating cash flows is course fees paid in cash by our students. We require all of our students to pay the total course fees in full within seven days from the date they enter into a service contract with us. Our primary uses of cash in operating activities are teaching staff and employee compensation, rental and renovation cost for leased premises and selling and marketing expenses. We also incur additional costs and expenses in connection with our becoming a public company, including costs to prepare for our first Sarbanes Oxley Act of 2002 Section 404 compliance testing and additional legal and accounting costs to comply with the requirements of the Exchange Act that will apply to us as a public company. We currently anticipate that we will be able to meet our needs to fund operations within at least the next 12 months with operating cash flow and existing cash balances.
We had net cash provided by operating activities in an amount of $43.0 million for the year ended December 31, 2010, primarily attributable to the following factors (i) net income of $10.3 million, (ii) an add-back of $3.6 million in depreciation and amortization of property and equipment, (iii) an add-back of $1.9 million in share-based compensation, (iv) an increase in deferred revenue in an amount of $25.8 million due to the lower amount of course fees recognized than collected during the period, and (v) an increase in accrued expenses and other current liabilities in an amount of $4.4 million, offset in part by a $2.3 million prepaid expenses and other current assets in line with our business expansion.
We had net cash provided by operating activities in an amount of $26.7 million for the year ended December 31, 2009, primarily attributable to the following factors (i) net loss of $1.6 million, (ii) an add-back of $1.1 million in depreciation and amortization of property and equipment, and (iii) an increase in deferred revenue in an amount of $26.0 million due to the increased amount of course fees collected but not recognized during the year, and (iv) an increase in accrued expenses and other current liabilities in an amount of $2.1 million, offset in part by a $1.0 million prepaid expenses and other current assets in line with our business expansion.
We had net cash provided by operating activities in an amount of $4.9 million for the year ended December 31, 2008, primarily attributable to the following factors (i) net loss of $12.5 million,(ii) an add-back of $0.6 million in depreciation and amortization of property and equipment, and (iii) an increase in deferred revenue in the amount of $17.6 million due to the increased amount of course fees collected but not recognized during the year, and (iv) an increase in accrued expenses and other liabilities in an amount of $1.9 million, offset in part by a $2.0 million prepaid expenses and other current assets in line with our business expansion.
Investing Activities
Our cash used in investing activities normally is related to the purchase of property and equipment used by our learning centers in their operations, which include leasehold improvement. Net cash used in investing activities amounted to $35.5 million for the year ended December 31, 2010, primarily resulted from (i) the purchase of $20.9 million term deposits, (ii) the proceeds of $0.7 million from maturity of term deposits, and (iii) the purchase of property and equipment in an amount of $15.4 million.
Net cash used in investing activities amounted to $2.8 million for the year ended December 31, 2009, primarily resulted from (i) the purchase of $9.5 million term deposits, (ii) the proceeds of $8.9 million from maturity of term deposits, and (iii) the purchase of property and equipment in an amount of $2.3 million. Net cash used in investing activities amounted to $2.5 million for the year ended December 31, 2008, primarily resulted from purchase of property and equipment.
82
Table of Contents
Financing Activities
Our financing activities consist of payment of deferred consideration for acquisition of business, and issuance and sale of our Series A1 and Series A2 preferred shares, as well as proceeds from our initial public offering and issuance of ordinary shares to Warburg Pincus. In the year ended December 31, 2010, proceeds from our initial public offering and issuance of ordinary shares to Warburg Pincus, net of the payment of issuance cost, amounted to $133.6 million and $32.8 million, respectively. Cash used in the year of 2010 was the payment of $0.2 million of deferred consideration for business acquisition. Net cash provided by financing activities was $0.5 million and $3.3 million in 2009 and 2008, respectively. Net cash provided by financing activities in both 2009 and 2008 represented cash investment in our Series A1 and Series A2 preferred shares by our Series A1 and Series A2 preferred shareholders.
Capital Expenditures
Our capital expenditures are incurred primarily in connection with renovation of leased properties and investment in equipment for our learning centers. We opened 76, 23 and 76 learning centers in 2008, 2009 and 2010, respectively. Our capital expenditures were $2.5 million, $2.3 million and $15.4 million in the years ended December 31, 2008, 2009 and 2010, respectively, representing 7.2%, 2.9% and 10.0% of our net revenue in such periods, respectively. Capital expenditures, including expenditures incurred for leasehold improvement and property and equipment, per learning center was significantly lower in 2008, when the renovation cost of leasehold improvements per learning center ranged from RMB200,000 ($30,303) to RMB300,000 ($45,455). Costs incurred for leasehold improvements have increased significantly since 2008 as the result of our efforts to upgrade our tutoring facilities with increased investment in leasehold improvements. In addition, the space of the majority of learning centers opened in 2008 was smaller than that of the majority of the learning centers opened in subsequent years. As a result, the capital expenditures for the year ended December 31, 2008 was significantly lower despite the fact that we opened a large number of new learning centers in that year. The rapid expansion of our tutoring service network has required significant investment. Starting from 2010, we incurred about $0.2 million in capital expenditures per new learning center. Our capital expenditures have been primarily funded by cash generated from our operations and, to a much lesser degree, from our financing activities.
We expect to incur about $0.2 million in capital expenditures per new learning center depending primarily on the size and geographic location of the learning center, for a total capital expenditures of approximately $18.5 million in the year ending December 31, 2011 in connection with our proposed investments in leasehold improvement and in property and equipment to meet the expected growth of our operations. In addition, we expect to invest a total of approximately $3 million in the development and launch of supplementary online service offerings in selected academic subjects on a pilot basis. We intend to cost-efficiently allocate our capital resources by continuing to lease most of our new facilities in the foreseeable future. We have not encountered any difficulties in meeting our cash obligations to date and believe that we will be able to fund our capital needs for at least the next 12 months through cash generated from our operating activities as well as net proceeds from our initial public offering.
Recent Accounting Pronouncements
In September 2009, the FASB issued an authoritative pronouncement regarding the revenue arrangements with multiple deliverables. This pronouncement was issued in response to practice concerns related to the accounting for revenue arrangements with multiple deliverables under existing pronouncement. Although the new pronouncement retains the criteria from exiting pronouncement for when delivered items in a multiple-deliverable arrangement should be considered separate units of accounting, it removes the previous separation criterion under existing pronouncement that objective and reliable evidence of the fair value of any undelivered items must exist for the delivered items to be
83
Table of Contents
considered a separate unit or separate units of accounting. The new pronouncement is effective for fiscal years beginning on or after June 15, 2010. Entities can elect to apply this pronouncement (1) prospectively to new or materially modified arrangements after the pronouncement's effective date or (2) retrospectively for all periods presented. Early application is permitted; however, if the entity elects prospective application and early adopts this pronouncement after its first interim reporting period, it must also do the following in the period of adoption: (1) retrospectively apply this pronouncement as of the beginning of that fiscal year and (2) disclose the effect of the retrospective adjustments on the prior interim periods' revenue, income before taxes, net income, and earnings per share. The adoption of this pronouncement will not have any significant impact on our financial condition or results of operations.
In September 2009, the FASB issued an authoritative pronouncement regarding software revenue recognition. This new pronouncement amends existing pronouncement to exclude from their scope all tangible products containing both software and nonsoftware components that function together to deliver the product's essential functionality. That is, the entire product (including the software deliverables and nonsoftware deliverables) would be outside the scope of software revenue recognition and would be accounted for under other accounting literature. The new pronouncement include factors that entities should consider when determining whether the software and nonsoftware components function together to deliver the product's essential functionality and are thus outside the revised scope of the authoritative literature that governs software revenue recognition. The pronouncement is effective for fiscal years beginning on or after June 15, 2010. Entities can elect to apply this pronouncement (1) prospectively to new or materially modified arrangements after the pronouncement's effective date or (2) retrospectively for all periods presented. Early application is permitted; however, if the entity elects prospective application and early adopts this pronouncement after its first interim reporting period, it must also do the following in the period of adoption: (1) retrospectively apply this pronouncement as of the beginning of that fiscal year and (2) disclose the effect of the retrospective adjustments on the prior interim periods' revenue, income before taxes, net income, and earnings per share. The adoption of this pronouncement will not have any significant impact on our financial condition or results of operations.
In January 2010, the FASB issued authoritative guidance to improve disclosures about fair value measurements. This guidance amends previous guidance on fair value measurements to add new requirements for disclosures about transfers into and out of Levels 1 and 2 and separate disclosures about purchases, sales, issuances, and settlements relating to Level 3 measurement on a gross basis rather than a net basis as currently required. This guidance also clarifies existing fair value disclosures about the level of disaggregation and about inputs and valuation techniques used to measure fair value. This guidance is effective for annual and interim periods beginning after December 15, 2009, except for the requirement to provide the level 3 activities of purchases, sales, issuances, and settlements on a gross basis, which will be effective for annual and interim periods beginning after December 15, 2010. Early application is permitted and in the period of initial adoption, entities are not required to provide the amended disclosures for any previous periods presented for comparative purposes. The adoption of this pronouncement will not have any significant impact on our financial condition or results of operations.
In April 2010, the FASB issued an authoritative pronouncement regarding the milestone method of revenue recognition. The scope of this pronouncement is limited to arrangements that include milestones relating to research or development deliverables. The pronouncement specifies guidance that must be met for a vendor to recognize consideration that is contingent upon achievement of a substantive milestone in its entirety in the period in which the milestone is achieved. The guidance applies to milestones in arrangements within the scope of this pronouncement regardless of whether the arrangement is determined to have single or multiple deliverables or units of accounting. The pronouncement will be effective for fiscal years, and interim periods within those years, beginning on or
84
Table of Contents
after June 15, 2010. Early application is permitted. Companies can apply this guidance prospectively to milestones achieved after adoption. However, retrospective application to all prior periods is also permitted. The adoption of this pronouncement will not have any significant impact on our financial condition or results of operations.
In December 2010, the FASB issued an authoritative pronouncement on when to perform Step 2 of the goodwill impairment test for reporting units with zero or negative carrying amounts. The amendments in this update modify Step 1 so that for those reporting units, an entity is required to perform Step 2 of the goodwill impairment test if it is more likely than not that a goodwill impairment exists. In determining whether it is more likely than not that a goodwill impairment exists, an entity should consider whether there are any adverse qualitative factors indicating that an impairment may exist. The qualitative factors are consistent with existing guidance, which requires that goodwill of a reporting unit be tested for impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of a reporting unit below its carrying amount. For public entities, the guidance is effective for impairment tests performed during entities' fiscal years (and interim periods within those years) that begin after December 15, 2010. Early adoption will not be permitted. The adoption of this pronouncement will not have any significant impact on its financial condition or results of operations.
B. Research and Development, Patents and Licenses, etc.
Our information technology team consists of personnel with extensive experience with large-scale Internet and application development, data processing, product management and operations management. Our information technology team has used a combination of commercially available and custom developed software and hardware systems to establish a scalable technology platform to support our expanding operations and improve our services, and has been crucial to our operations and our successful expansion to date. Currently, our technology platform consists of our comprehensive operations management platform, our extensive educational resources database and our online presence, all of which share a common information technology platform that is secure, scalable and reliable.
Our operations management platform integrates our key management and administrative functions and consists of technology applications that address our key business needs, including school management, financial reporting, sales and operational management and human resources management. Our educational resources database consists of an extensive collection of sample questions and exercises, course outlines, and other tutoring materials and is easily accessible by our service professionals across the country. Our web site presents information about our personalized tutoring services, our professional service team, our company and other pertinent information.
We aim to continue to improve and upgrade our technology platform. We have developed our proprietary enterprise resource planning system, Xueda ERP 2.0, or ERP, to improve and modulize our educational resources database to allow easier access, faster retrieval and better reliability. We have started deploying our ERP system in selected locations and plan to roll out the whole ERP system to all of our learning centers by the third quarter of 2011. In addition, we have redesigned and are continuing to refine our web site to offer our students complementary online services, a broader array of pedagogical product lines and more advanced personalized services.
We have developed our proprietary intellectual property over the past years. Our trademarks, copyrights, trade secrets and other intellectual property rights such as business and technical know-how distinguish our services and products from those of our competitors, and contribute to our competitive advantage in our target markets. To protect our brand and other intellectual property, we rely on a
85
Table of Contents
combination of trademark, copyright and trade secret laws as well as confidentiality agreements with our employees, contractors and others.
Certain trademarks and logos, including "
", "Xueda," "
" and "
", originally registered by Xueda Education Technology (Beijing) Co., Ltd., or Xueda Technology, our variable interest entity, and exclusively used by us before have been transferred to our PRC subsidiary, Xuecheng Century as approved by the Trademark Office of the State Administration for Industry and Commerce in China, or the SAIC. In addition, Xuecheng Century is in the process of applying to the Trademark Office of SAIC for the registration of certain other trademarks and logos, including "
" and "
", as well as "Elite Class" for our small-group tutoring programs. Furthermore, our PRC subsidiary, Xuecheng Century, is in the process of registering utility model and design patents with PRC Intellectual Property Bureau for certain teaching utilities it designed and developed, such as various kinds of multi-functional teaching desks. Our main web site is located atwww.21edu.com. In addition, we have registered certain domain names, including21edu.com,xueda.com,ejiajiao.com and exueda.com.
We have obtained from relevant government agencies Software Product Certificates for seven sets of software programs developed by us, including Xueda Education Educational Resource Integration System Software V1.0 and Xueda Education Student Personalized Performance Testing System Software v1.0.
We cannot be certain that our efforts to protect our intellectual property rights will be adequate or that third parties will not infringe or misappropriate these rights. In addition, there can be no assurance that competitors will not independently develop similar intellectual property. If others are able to copy and use our programs and services, we may not be able to maintain our competitive position. Furthermore, the application of laws governing intellectual property rights in China and abroad is uncertain and evolving and could involve substantial risk to us. If litigation is necessary to enforce our intellectual property rights or determine the scope of the proprietary rights of others, we may have to incur substantial costs or divert other resources, which could harm our business.
C. Trend Information.
Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, commitments or events for the period from January 1, 2011 to December 31, 2011 that are reasonably likely to have a material effect on our net revenues, income, profitability, liquidity or capital reserves, or that caused the disclosed financial information to be not necessarily indicative of future operating results or financial conditions.
D. Off-Balance Sheet Arrangements
We have not entered into any financial guarantees or other commitments to guarantee the payment obligations of any third parties. In addition, we have not entered into any derivative contracts that are indexed to our shares and classified as shareholders' equity or that are not reflected in our consolidated financial statements. Furthermore, we do not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as credit, liquidity or market risk support to such entity. Moreover, we do not have any variable interest in any unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in leasing, hedging or research and development services with us.
E. Tabular Disclosure of Contractual Obligations
The following table sets forth our contractual obligations and commercial commitments as of December 31, 2010:
| | | | | | | | | | | | | | | | |
| | Payments Due by Period | |
---|
| | Total | | Less than 1 year | | 1-3 years | | 3-5 years | | More than 5 Years | |
---|
| | (in thousands of $)
| |
---|
Operating leasing obligations | | | 56,247 | | | 19,237 | | | 25,351 | | | 9,543 | | | 2,116 | |
86
Table of Contents
F. Safe Harbor
See "Forward-Looking Statements."
ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
A. Directors and Senior Management
The following table sets forth certain information relating to our directors and executive officers.
| | | | | |
Name | | Age | | Position/Title |
---|
Rubin Li | | | 33 | | Chairman of board of directors |
Xin Jin | | | 34 | | Director and chief executive officer |
Jun Wang | | | 40 | | Director and president |
Jinbo Yao | | | 34 | | Director |
Gongquan Wang | | | 49 | | Director |
Yafei Wang | | | 56 | | Independent Director |
Sean Shao | | | 54 | | Independent Director |
Cheung Lun Julian Cheng | | | 37 | | Director |
Junfeng Gao | | | 38 | | Chief financial officer |
Hai Yang | | | 43 | | Chief information officer |
Wei Zhang | | | 52 | | Vice president |
Qiang Deng | | | 43 | | Vice president |
Biographical Information
Mr. Rubin Li is a co-founder and chairman of the board of directors of our company. Since 2001, Mr. Li has served as co-president, director and chairman of the board of directors of our company. Prior to founding our company, from 2000 to 2001, Mr. Li was a computer engineer of Tsinghua Tong Fang Co., Ltd., a corporation listed on the Shanghai Securities Exchange in the PRC. Mr. Li received his bachelor's degree in thermal energy and engineering from the University of Science and Technology Beijing in China in 2000. He completed his studies in master's courses in educational economics and management at Beijing Normal University in China from 2006 to 2008.
Mr. Xin Jin is a co-founder, director and the chief executive officer of our company. Since 2002, Mr. Jin has served in various other managerial positions at our company, including general manager and co-president. Prior to founding our company, he served as a marketing director and product director of www.net.cn, a China-based Internet application service provider from 1999 to 2002. Mr. Jin received his bachelor's degree in economics and business from the Capital University of Economics and Business in China in 1999.
Mr. Jun Wang has served as a director of our company since 2008 and the president of our company since 2010. Prior to joining our company, Mr. Wang served as a vice president at CDH Venture Partners from 2007 to 2010 and led their investment in our company. From 2005 to 2007, Mr. Wang served as an associate at McKinsey & Company in Beijing, China. From 1997 to 2005, Mr. Wang worked in various managerial and engineering positions at high tech companies such asAmazon.com, Microsoft and Oracle in the U.S. Mr. Wang received his MBA degree from the Kellogg School of Management of Northwestern University in 2005, his master's degree in computer science from the Iowa State University in 1997 and his bachelor's degree in computer science from the Peking University in China in 1995.
Mr. Jinbo Yao is a co-founder of our company and has served as a director of our company since 2001. Mr. Yao currently also serves as chief executive officer ofwww.58.com, a China-based classified information web site founded by him in 2005. From 2000 to 2005, Mr. Yao served as a product
87
Table of Contents
manager, a chief director and a vice president for marketing atwww.net.cn, a China-based Internet application service provider. Prior to that, in 2000, Mr. Yao foundedwww.domain.cn, which was subsequently acquired bywww.net.cn. Mr. Yao received his bachelor's degree in computer science and chemistry from the Ocean University of China in Qingdao, China in 1999.
Mr. Gongquan Wang has served as a director of our company since 2010. Mr. Wang founded CDH Venture Partners in 2005 and has served as a general partner. Prior to founding CDH Venture Partners, Mr. Wang was a general partner with IDG Technology Venture Investment, Inc. from 1999 to 2005, where he was responsible for overseeing the operational management of the firm's portfolio companies. In 1991, Mr. Wang co-founded Vantone Industry Group where he served in various capacities including president, chairman of the board of directors and managing director. Mr. Wang received his bachelor's degree from Jilin University of Technology in 1984.
Ms. Yafei Wang has served as a director of our company since 2008 and was determined to be an independent director in February 2011. Ms. Wang has 19 years of experience in management and corporate finance matters. She has been an associate professor of the Guanghua School of Management of Peking University since 1995 and an independent director of Li Ning Company Limited since 2002. Ms. Wang received her MBA degree from Lancaster University Management School in the United Kingdom in 1990 and her bachelor's degree in international politics from Fudan University in China in 1981. From 1985 to 1986, Ms. Wang was a visiting scholar at the University of Maryland, College Park in the United States.
Mr. Sean Shao has served as an independent director of our company and chairman of the audit committee since 2010. Mr. Shao currently serves as (i) independent director, chairman of the audit committee and member of the nominating committee and the compensation committee of: American Dairy, Inc., a China-based dairy products company listed on the NYSE; China Biologic Products, Inc., a China-based biopharmaceutical company listed on the NASDAQ; Renhuang Pharmaceuticals, Inc., a China-based pharmaceutical company listed on the AMEX; and Yongye International, Inc., a Chinese agricultural company listed on the NASDAQ; (ii) independent director and member of the audit committee and nominating committee of AsiaInfo-Linkage, Inc., a China-based telecom software solutions provider listed on the NASDAQ, (iii) independent director and member of the audit committee, nominating committee and compensation committee of China Medicine Corporation, a distributor and developer of medicines listed on the bulletin board; (iv) independent director, chairman of the audit committee and member of the compensation committee of China Recycling Energy Corporation, an energy recycling system design company listed on the NASDAQ; (v) independent director, chairman of the nominating committee and member of the audit committee of Agria Corporation, a China-based agricultural company listed on the NYSE; and (vi) independent director, chairman of the audit committee and compensation committee and member of the nominating committee of China Nuokang Bio-Pharmaceutical, Inc., a biopharmaceutical company listed on the NASDAQ. He served as the chief financial officer of Trina Solar Limited from 2006 to 2008, where he assisted in its listing on the NYSE in 2006. In addition, Mr. Shao served from 2004 to 2006 as the chief financial officer of ChinaEdu Corporation, a Chinese educational service provider, and of Watchdata Technologies Ltd., a Chinese security software company. Prior to that, Mr. Shao worked at Deloitte Touche Tohmatsu CPA Ltd. for approximately a decade. Mr. Shao received his master's degree in health care administration from the University of California at Los Angeles in 1988 and his bachelor's degree in art from East China Normal University in 1982. Mr. Shao is a member of the American Institute of Certified Public Accountants.
Mr. Cheung Lun Julian Cheng has served as a director of our company since 2010. Mr. Cheng is a managing director in the China group at Warburg Pincus LLC, which he joined in 2000. Mr. Cheng is also a director for a number of other private companies. Prior to joining Warburg Pincus Asia LLC, Mr. Cheng worked for the capital markets and investment banking divisions of Salomon Smith Barney
88
Table of Contents
and Bankers Trust in Hong Kong. Mr. Cheng received his bachelor's degree in economics from Harvard University in the United States in 1996.
Mr. Junfeng Gao has served as our chief financial officer since 2010. Prior to joining our company, Mr. Gao served as finance director of ATA Inc., a corporation listed on the NASDAQ that primarily provides computer-based testing and educational services in China from 2008 to 2010. From 2007 to 2008, Mr. Gao served as a director of Assurance and Advisory Business Services of Ernst & Young's Beijing office. From 1996 to 2007, he worked at PricewaterhouseCoopers's offices in Shanghai, Philadelphia and Beijing, including serving as a senior manager of Assurance and Advisory Business Services from 2003 to 2007. Mr. Gao received his bachelor's degree in accounting from the Shanghai University of Finance and Economy in 1996. Mr. Gao is a member of the Association of Chartered Certified Accountants and the Chinese Institute of Certified Public Accountants.
Mr. Hai Yang has served as our chief information officer since 2010. Prior to joining our company, Mr. Yang served as vice president of products and technology ofChinaHR.com Corporation, an online recruiting service web site from 2004 to 2010. From 2001 to 2004, Mr. Yang served as a vice president of Xinyuan Education Co., Ltd. From 1999 to 2001, Mr. Yang served as chief technology officer and executive vice president of Oz Education System, a Canadian e-learning company. In 1999, Mr. Yang served as a deputy general manager ofNetEase.com, a China-based Internet portal web site. From 1998 to 1999, he served as an executive deputy chief editor of China Internet Weekly, a Chinese magazine on the Internet industry. Prior to 1998, Mr. Yang served as an engineer and a manager of the sound products research & development center of Eletech Enterprise Co., Ltd. Mr. Yang received his master's degree in signal and information processing and his bachelor's degree in radio information systems from Tsinghua University in 1995 and 1992, respectively.
Ms. Wei Zhang has served as a vice president of our company since 2008. Prior to joining our company in 2006, Ms. Zhang served as a vice president and director of the education management department of Shanxi Dongda Enterprise Group from 2003 to 2005. From 2000 to 2003, she served as a vice president of Sichuan Enlide Education Group. From 1998 to 2000, Ms. Zhang served as a teaching director and the principal of Shanxi Dongda School. From 1982 to 1998, Ms. Zhang worked with schools affiliated with the Third Engineering Bureau of the Ministry of Railway of the PRC in various capacities, including as a teacher, teaching director, and educational research and development director. Ms. Zhang graduated from Hegang Teachers' College in Heilongjiang, China in 1979 and also studied at the biology department of Harbin Normal University in China in 1981.
Mr. Qiang Deng has served as a vice president of our company since 2007 and joined our company in 2005. From 2001 to 2005, Mr. Deng worked in various managerial positions at long distance learning companies including Peking University-Affiliated Schools Lianxiang Long-distance Education Co., Ltd. and Internet School of Beijing No. 4 High School. From 1998 to 2001, Mr. Deng served as the director forwww.chinaedu.com. From 1996 to 1998, he served as a physics teacher at Beijing Huicai Private School. From 1990 to 1996, he worked as a sales manager at Huahai Computer Co., Ltd. Mr. Deng received his bachelor's degree in mechanical engineering from Beijing University of Civil Engineering and Architecture in 1990 and completed the master's courses in developing and educational psychology in the Beijing Normal University in 2008.
The business address of each of our directors and executive officers is c/o Xueda Education Group, A-4 Xibahe Beili, Chaoyang District, Beijing, 100028, People's Republic of China.
B. Compensation
Compensation of Directors and Executive Officers
During 2010, the aggregate cash compensation that we paid to our executive officers as a group was RMB12.8 million ($1.9 million), and the aggregate cash compensation that we paid to our
89
Table of Contents
non-executive directors as a group was RMB0.06 million ($9,401). We paid RMB200,000 ($30,303) cash compensation to non-employee directors in 2010. Walkers, our Cayman Islands counsel, has advised us that Cayman Islands law does not require an exempted company incorporated in the Cayman Islands, such as our company, to disclose the individual compensation of its executive officers and directors. Our full-time employees in the PRC, including our executive officers, participate in a government-mandated defined contribution plan pursuant to which certain pension benefits, medical care, unemployment insurance, employee housing fund and other welfare benefits are provided to qualified employees. We do not provide our directors with any pension, retirement or similar benefits on termination.
As of the date of this annual report, options to purchase an aggregate of 10,258,904 ordinary shares have been granted under our equity incentive plan to our directors, executive officers and employees. These options were originally granted with an exercise price of $0.99 per share and expiration period of ten years. On October 29, 2010, the exercise price of the 3,343,845 share options granted to an officer on March 16, 2010 was increased to $1.89 per share from $0.99 per share. As of the date of this annual report, options to purchase 10,115,840 ordinary shares are outstanding. See "Item 6. B. Compensation — Stock-Based Compensation Plans."
Employment Agreements
We have entered into employment agreements with all of our executive officers. Under these agreements, each of our executive officers is employed for a specified time period. We may terminate his or her employment for cause at any time, with prior written notice, for certain acts of the executive officer, including but not limited to a conviction to a felony, or willful gross misconduct by the executive officer in connection with his or her employment, and in each case if such acts have resulted in material and demonstrable financial harm to us. An executive officer may, with prior written notice, terminate his or her employment at any time for any material breach of the employment agreement by us that is not remedied promptly after receiving the remedy request from the employee. Furthermore, either party may terminate the employment agreement at any time without cause upon advance written notice to the other party. Upon termination, the executive officer is generally entitled to a severance pay of at least one month's salary.
Each executive officer has agreed to hold, both during and subsequent to the terms of his or her agreement, in confidence and not to use, except in pursuance of his or her duties in connection with the employment, any of our confidential information, technological secrets, commercial secrets and know-how. Our executive officers have also agreed to disclose to us all inventions, designs and techniques resulted from work performed by them, and to assign us all right, title and interest of such inventions, designs and techniques.
Stock-Based Compensation Plans
Our equity incentive plan adopted in November 2009, or the 2009 share incentive plan, provides for the grant of options, share appreciation rights, or other share-based awards, referred to as "awards." The purpose of the plan is to aid us in recruiting and retaining key employees, directors or consultants and to motivate such persons to exert their best efforts on behalf of our company by providing incentives through the granting of awards. Our board of directors and shareholders authorized the issuance of up to 11,146,151 ordinary shares upon exercise of awards granted under our share incentive plan. Our board of directors believes that our company will benefit from the added interest that such persons will have in the welfare of the company as a result of their proprietary interest in the company's success.
Termination of Awards. Options have specified terms set forth in a share option agreement. If the recipient's employment with the company is terminated for any reason, the recipient's vested options
90
Table of Contents
will remain exercisable subject to the provisions of the plan and the option agreement and the recipient's unvested options will terminate without consideration. If the options are not exercised or purchased by the last day of the exercise period, they will terminate.
Administration. Our share incentive plan is administered by the compensation committee of our board of directors. Our board of directors or the compensation committee is authorized to interpret the plan, to establish, amend and rescind any rules and regulations relating to the plan, and to make any other determinations that it deems necessary or desirable for the administration of the plan. Our board of directors or the compensation committee will determine the provisions, terms and conditions of each award consistent with the provisions of the plan, including, but not limited to, the exercise price for an option, vesting schedule, forfeiture provisions, form of payment of exercise price and other applicable terms.
Option Exercise. The term of options granted under our share incentive plan may not exceed ten years from the date of grant. The consideration to be paid for our ordinary shares upon exercise of an option or purchase of shares underlying the option may include cash, check or other cash-equivalent, consideration received by us in a cashless exercise and, to the extent permitted by our board of directors or the compensation committee and subject to the provisions of the option agreement, ordinary shares or a combination of ordinary shares and cash or cash-equivalent.
Change in Control. If a third-party acquires us through the purchase of all or substantially all of our assets, a merger or other business combination or if during any two consecutive year period individuals who at the beginning of such period constituted the board of directors cease for any reason to constitute a majority of our board of directors, then, if so determined by our board of directors or the compensation committee with respect to the applicable award agreement or otherwise, any outstanding awards that are unexercisable or otherwise unvested or subject to lapse restrictions will automatically be deemed exercisable or otherwise vested or no longer subject to lapse restrictions, as the case may be, as of immediately prior to such change in control. Our board of directors or the compensation committee may also, in its sole discretion, decide to cancel such awards for fair value, provide for the issuance of substitute awards that will substantially preserve the otherwise applicable terms of any affected awards previously granted, or provide that affected options will be exercisable for a period of at least 15 days prior to the change in control but not thereafter.
Amendment and Termination of Plan. Our board of directors may at any time amend, alter or discontinue our share incentive plan. Amendments or alterations to our share incentive plan are subject to shareholder approval if they increase the total number of shares reserved for the purposes of the plan or change the maximum number of shares for which awards may be granted to any participant. Any amendment, alteration or termination of our share incentive plan must not adversely affect awards already granted without written consent of the recipient of such awards. Unless terminated earlier, our share incentive plan will continue in effect for a term of ten years from the date of its adoption.
Granted Options. As of the date of this annual report, we have granted options to purchase an aggregate of 10,258,904 ordinary shares to our directors, officers and employees, options to purchase 10,115,840 of which are outstanding. Such options have an exercise price of $0.99 to $1.89 per share and are subject to a four-year vesting schedule with 25% vesting on each of the first, second, third and fourth anniversary of the grant date.
C. Board Practices
We have seven directors, two of whom are independent directors, on our board of directors. Any director on our board may be removed by way of an ordinary resolution of shareholders. Any vacancies on our board of directors or additions to the existing board of directors can be filled by the affirmative
91
Table of Contents
vote of all of the remaining directors. Each of our directors holds office until such director resigns or is removed by way of an ordinary resolution of shareholders.
All of our executive officers are appointed by and serve at the discretion of our board of directors. Our executive officers are elected by and may be removed by a majority vote of our board of directors.
Board Committees
To enhance our corporate governance, we have established two committees under the board of directors: the audit committee and the compensation committee. We have adopted a charter for each of these committees. The committees have the following functions and members.
Audit Committee
Our audit committee consists of Mr. Sean Shao, Mr. Gongquan Wang and Ms. Yafei Wang. Mr. Sean Shao is the chairman of our audit committee and meets the criteria of an audit committee financial expert as set forth under the applicable rules of the SEC. Our board of director has determined that each of Mr. Shao and Ms. Wang satisfies the requirements for an "independent director" within the meaning of Section 303A of the NYSE Listed Company Manual and meets the criteria for independence set forth in Rule 10A-3 of the Exchange Act. Our board of directors has determined that the simultaneous service by Mr. Sean Shao on the audit committee of nine other public companies would not impair his ability to effectively serve on our audit committee. Our audit committee will consist solely of independent directors within one year of our initial public offering. The audit committee oversees our accounting and financial reporting processes and the audits of the financial statements of our company. The audit committee is responsible for, among other things:
- •
- selecting our independent registered public accounting firm and pre-approving all auditing and non-auditing services permitted to be performed by our independent registered public accounting firm;
- •
- reviewing with our independent registered public accounting firm any audit problems or difficulties and management's response;
- •
- reviewing and approving all proposed related-party transactions, as defined in Item 404 of Regulation S-K under the Securities Act;
- •
- discussing the annual audited financial statements with management and our independent registered public accounting firm;
- •
- reviewing major issues as to the adequacy of our internal controls and any special audit steps adopted in light of significant control deficiencies;
- •
- annually reviewing and reassessing the adequacy of our audit committee charter;
- •
- such other matters that are specifically delegated to our audit committee by our board of directors from time to time;
- •
- meeting separately and periodically with management and our internal auditor and independent registered public accounting firm; and
- •
- reporting regularly to the full board of directors.
Compensation Committee
Our compensation committee consists of Mr. Gongquan Wang, Ms. Yafei Wang and Mr. Jinbo Yao. Our board of directors has determined that Ms. Yafei Wang satisfies the requirements for an "independent director" within the meaning of section 303A of the NYSE Listed Company Manual and
92
Table of Contents
meets the criteria for independence set forth in Rule 10A-3 of the Exchange Act. Our compensation committee assists the board in reviewing and approving the compensation structure of our directors and executive officers, including all forms of compensation to be provided to our directors and executive officers. Members of the compensation committee are not prohibited from direct involvement in determining their own compensation. Our chief executive officer may not be present at any committee meeting during which his compensation is deliberated. The compensation committee is responsible for, among other things:
- •
- approving and overseeing the compensation package for our executive officers;
- •
- reviewing and making recommendations to the board with respect to the compensation of our directors;
- •
- reviewing and approving corporate goals and objectives relevant to the compensation of our chief executive officer, evaluating the performance of our chief executive officer in light of those goals and objectives, and setting the compensation level of our chief executive officer based on such evaluation; and
- •
- reviewing periodically and making recommendations to the board regarding any long-term incentive compensation or equity plans, programs or similar arrangements, annual bonuses, employee pension and welfare benefit plans.
Duties of Directors
Under Cayman Islands law, our directors have a fiduciary duty to act honestly in good faith with a view to our best interests. Our directors also have a duty to exercise the care, diligence and skills that a reasonably prudent person would exercise in comparable circumstances. In fulfilling their duty of care to us, our directors must ensure compliance with our third amended and restated memorandum and articles of association. A director may be liable for any loss suffered by us as a result of their fiduciary duties.
The functions and powers of our board of directors include, among others:
- •
- convening shareholders' annual general meetings and reporting its work to shareholders at such meetings;
- •
- issuing authorized but unissued shares;
- •
- declaring dividends and distributions;
- •
- exercising the borrowing powers of our company and mortgaging the property of our company;
- •
- approving the transfer of shares of our company, including the registering of such shares; and
- •
- exercising any other powers conferred by the shareholders meetings or under our third amended and restated memorandum and articles of association.
Remuneration and Borrowing
The directors may determine remuneration to be paid to the directors. The compensation committee will assist the directors in reviewing and approving the compensation structure for the directors. The directors may exercise all the powers of the company to borrow money and to mortgage or charge its undertaking, property and uncalled capital and to issue debentures or other securities, whether outright or as security, for any debt obligations of our company or of any third party.
93
Table of Contents
Qualification
There is no requirement for our directors to own any shares in our company in order for them to qualify as a director.
Terms of Directors and Executive Officers
We will initially have seven directors, one of whom is an independent director. Any director on our board may be removed by way of an ordinary resolution of shareholders. Any vacancies on our board of directors or additions to the existing board of directors can be filled by the affirmative vote of all of the remaining directors. Each of our directors holds office until such director resigns or is removed by way of an ordinary resolution of shareholders.
All of our executive officers are appointed by and serve at the discretion of our board of directors. Our executive officers are elected by and may be removed by a majority vote of our board of directors.
D. Employees
Employees
As of December 31, 2010, December 31, 2009 and December 31, 2008, we had 12,930, 8,077 and 5,297 full-time employees, respectively, including 7,575, 4,580 and 2,645 instructors, respectively. As of December 31, 2010, we had the following full-time employees by function:
| | | | | |
Instructors | | | 7,575 | |
Education consultants | | | 1,068 | |
Study counselors | | | 1,007 | |
Sales and marketing | | | 268 | |
General and administration staff | | | 3,012 | |
| | | |
| Total | | | 12,930 | |
| | | |
As required by regulations in China, we participate in various employee social security plans that are administered by municipal and provincial governments, including housing, pension, medical insurance and unemployment insurance. We are required under relevant PRC laws to make contributions to employee benefit plans at specified percentages of the total salaries, bonuses and certain allowance of our employees, up to a maximum amount specified by the relevant local governments from time to time.
None of our employees are represented by collective bargaining arrangements, and we consider our relations with our employees to be good.
E. Share Ownership
There are no different voting rights among our shareholders. We are not aware of any arrangement that may, at a subsequent date, result in a change of control of our company. For information regarding the share ownership of our directors and officers, see "Item 7. — Major Shareholders and Related Party Transactions — Major Shareholders." For information as to stock options granted to our directors, executive officers and other employees, see "Item 6. B. Compensation — Stock-Based Compensation Plans."
94
Table of Contents
ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS
A. Major Shareholders
The following table sets forth information with respect to the beneficial ownership of our ordinary shares, on a fully diluted basis, as of May 20, 2011, by:
- •
- each of our directors and executive officers; and
- •
- each person known to us to own beneficially more than 5% of our ordinary shares.
The calculations in the table below is based on 139,918,640 ordinary shares outstanding as of May 20, 2011.
Beneficial ownership is determined in accordance with the rules and regulations of the SEC. In computing the number of shares beneficially owned by a person and the percentage ownership of that person, we have included shares that the person has the right to acquire within 60 days, including through the exercise of any option, warrant or other right or the conversion of any other security. These shares, however, are not included in the computation of the percentage ownership of any other person.
The business address of each of our directors and executive officers is c/o Xueda Education Group, A-4 Xibahe Beili, Chaoyang District, Beijing 100028, People's Republic of China.
| | | | | | | |
| | Number | | % | |
---|
Directors and Executive Officers: | | | | | | | |
Rubin Li(1) | | | 20,484,930 | | | 14.6 | |
Xin Jin(2) | | | 27,039,680 | | | 19.3 | |
Jun Wang | | | * | | | * | |
Jinbo Yao(3) | | | 14,452,980 | | | 10.3 | |
Gongquan Wang(4) | | | 21,555,920 | | | 15.4 | |
Yafei Wang(5) | | | 3,518,770 | | | 2.5 | |
Sean Shao | | | * | | | * | |
Cheung Lun Julian Cheng(6) | | | 12,124,000 | | | 8.7 | |
Junfeng Gao | | | * | | | * | |
Hai Yang | | | * | | | * | |
Wei Zhang | | | * | | | * | |
Qiang Deng(7) | | | 2,134,990 | | | 1.5 | |
All directors and executive officers as a group | | | 89,187,270 | | | 63.7 | |
Principal Shareholders: | | | | | | | |
Golden Section Holding Corporation(8) | | | 27,039,680 | | | 19.3 | |
Goodor Corporation(9) | | | 20,484,930 | | | 14.6 | |
CDH Xueda Limited(10) | | | 21,555,920 | | | 15.4 | |
Nihao China Corporation(11) | | | 14,452,980 | | | 10.3 | |
WP X Investments IV Ltd.(12) | | | 12,124,000 | | | 8.7 | |
- *
- Beneficially owns less than 1% of our outstanding ordinary shares.
- (1)
- Includes 23,484,930 ordinary shares owned by Goodor Corporation, a British Virgin Islands company 100% beneficially owned by Mr. Li's family trust.
- (2)
- Includes 27,039,680 ordinary shares owned by Golden Section Holding Corporation, a British Virgin Islands company 100% beneficially owned by Mr. Jin's family trust.
- (3)
- Includes 14,452,980 ordinary shares owned by Nihao China Corporation, a British Virgin Islands company 100% beneficially owned by Mr. Yao's family trust.
95
Table of Contents
- (4)
- Includes 21,555,920 ordinary shares issued upon conversion at the time of our initial public offering of the same number of Series A1 preferred shares owned by CDH Xueda Limited. See note 10 below. Mr. Gongquan Wang disclaims beneficial ownership of any of the shares held by CDH Xueda Limited except to the extent of his pecuniary interest therein.
- (5)
- Includes 3,518,770 ordinary shares issued upon conversion at the time of our initial public offering of the same number of Series A2 preferred shares owned by Happyall Ltd, a British Virgin Islands company 100% beneficially owned by Ms. Yafei Wang.
- (6)
- Includes 10,124,000 ordinary shares and 1,000,000 ADSs representing 2,000,000 ordinary shares held by WP X Investments IV Ltd. See note 12 below. Mr. Cheng disclaims beneficial ownership of any of the shares held by WP X Investments IV Ltd. except to the extent of his pecuniary interest therein.
- (7)
- Includes 2,134,990 ordinary shares owned by Kaiyuan Technology Limited, a British Virgin Islands company 100% beneficially owned by Mr. Qiang Deng.
- (8)
- Includes 27,039,680 ordinary shares owned by Golden Section Holding Corporation, a British Virgin Islands company 100% beneficially owned by Mr. Xin Jin. The mailing address of Golden Section Holding Corporation is Trinity Chambers, P.O. Box 4301, Road Town, Tortola, British Virgin Islands.
- (9)
- Includes 23,484,930 ordinary shares owned by Goodor Corporation, a British Virgin Islands company 100% beneficially owned by Mr. Rubin Li. The mailing address of Goodor Corporation is Trinity Chambers, P.O. Box 4301, Road Town, Tortola, British Virgin Islands.
- (10)
- Includes 21,555,920 ordinary shares issued upon conversion at the time of our initial public offering of the same number of Series A1 preferred shares owned by CDH Xueda Limited, a British Virgin Islands company 100% beneficially owned by CDH Venture Partners. CDH Venture GP I Company Limited, a Cayman Islands exempted limited liability company, is the general partner of CDH Venture Partners, L.P. and has the power to direct CDH Venture Partners as to the voting and disposition of shares directly and indirectly held by CDH Venture Partners, L.P. Mr. Gongquan Wang is a director and a member of the investment committee of CDH Venture GP I Company Limited. Mr. Gongquan Wang disclaims beneficial ownership of any of the shares held by CDH Xueda Limited except to the extent of his pecuniary interest therein. The mailing address of CDH Xueda Limited is Kingston Chambers, P.O. Box 173, Road Town, Tortola, British Virgin Islands.
- (11)
- Includes 14,452,980 ordinary shares owned by Nihao China Corporation, a British Virgin Islands company 100% beneficially owned by Mr. Jinbo Yao. The mailing address of Nihao China Corporation is Trinity Chambers, P.O. Box 4301, Road Town, Tortola, British Virgin Islands.
- (12)
- Includes 10,124,000 ordinary shares and 1,000,000 ADSs representing 2,000,000 ordinary share held by WP X Investments IV Ltd., a Cayman Islands company. Based on the Schedule 13D file with the Securities and Exchange Commission on November 12, 2010, WP X Investments IV Ltd., is a wholly owned subsidiary of Warburg Pincus Private Equity X, L.P., a Delaware limited partnership and Warburg Pincus X Partners, L.P., a Delaware limited partnership, both of which are managed by Warburg Pincus LLC, a New York limited liability company. Warburg Pincus X, L.P., a Delaware limited partnership, is the sole general partner of each of Warburg Pincus Private Equity X, L.P. and Warburg Pincus X Partners, L.P. Warburg Pincus X LLC, a New York limited liability company, is the sole general partner of Warburg Pincus X, L.P. Warburg Pincus Partners, LLC, a New York limited liability company, is the sole member of Warburg Pincus X LLC. Warburg Pincus & Co., a New York general partnership, is the managing member of Warburg Pincus Partners, LLC. Each Messrs. Charles R. Kaye and Joseph P. Landy is a managing general partner of Warburg Pincus & Co. and co-president and managing member of Warburg Pincus LLC. The address of the principal business and principal office of WP X Investments IV Ltd. is c/o Warburg Pincus Asia Ltd, 8th Floor, Newton Tower, Sir William Newton Street, Port Louis, Mauritius. The address of the principal business and principal office of each of the other entities and persons is c/o Warburg Pincus LLC, 450 Lexington Avenue, New York, New York 10017.
As of May 20, 2011, other than the 26.1% of our ordinary shares underlying our ADSs which were held by Citibank, N.A. — Hong Kong, as the custodian on behalf of Citibank, N.A., the depositary, none of our ordinary shares were held in the United States. Our ADSs, representing 36,563,474 ordinary shares, or 26.1% of our total issued and outstanding ordinary shares, were held by one registered holder of record in the United States. Since these ADSs are held by brokers or other nominees, the number of record holders in the United States is not representative of the number of beneficial holders or their country of residence.
None of our existing shareholders has different voting rights from other shareholders. We are not aware of any arrangement that may, at a subsequent date, result in a change of control of our company.
96
Table of Contents
B. Related Party Transactions
Contractual Arrangements relating to Certain Affiliated Entities
See "Item 4. Information on the Company — Organizational Structure."
In 2008, we extended a personal loan, which was unsecured, free of interest and repayable on demand, in an amount of $203 thousand to Mr. Jinbo Yao, one of our directors and a beneficial owner of our ordinary shares. This loan was repaid in October 2010.
We use advertising services provided by58.com, a PRC-incorporated Internet-based classified information provider in which Mr. Jinbo Yao is a major shareholder. In 2008, 2009 and 2010, we paid advertising service fee in amounts of $141 thousand, $42 thousand and $565 thousand, respectively, to58.com. There was no unsettled balance as of December 31, 2008, 2009 or 2010. We may continue to use advertising services provided by58.com in the future.
In 2009, Xueda Technology extended loans to its shareholders in a total amount of $567 thousand to increase the registered capital of Xueda Information pursuant to the contractual arrangement. These loans were free of interest and had no definite terms of repayment. The total amount of the loans was held by Mr. Xin Jin, our director, chief executive officer and a beneficial owner of our ordinary shares, on behalf of such shareholders. The amount of these loans was raised to $587 thousand in 2010. Upon the increase in Xueda Information's registered capital in August 2010, these loans were settled as the cash advanced to Mr. Xin Jin had been invested in Xueda Information.
In addition, in the first half of 2010, we extended loans in a total amount of $41 thousand to Shanghai Chuan Xue Network Technology Co., Ltd., a company majority owned by Mr. Xin Jin. These loan are free of interest and have no definite terms of repayment. These loans were outstanding as of December 31, 2010 and will be repaid in full in 2011.
Series A1 and Series A2 Preferred Shares
On August 28, 2009, we issued to CDH Xueda Limited 21,555,920 Series A1 preferred shares and to Happyall Ltd, Poda Capital Limited and Wavesong Ltd, or the Series A2 investors, an aggregate of 8,796,920 Series A2 preferred shares. All outstanding Series A1 and Series A2 preferred shares have been automatically converted into our ordinary shares at a conversion ratio of 1:1, upon the completion of our initial public offering. The proceeds from the issuance and sale of Series A1 and Series A2 preferred shares were used for capital expenditure and working capital purposes.
Employment Agreements
See "Item 6.B. Directors, Senior Management and Employees — Compensation of Directors and Executive Officers — Employment Agreements."
Stock Incentive Plan
See "Item 6.B. Directors, Senior Management and Employees — Compensation of Directors and Executive Officers — 2006 Stock Incentive Plan."
Shareholders of our VIE
All but one of the shareholders of our VIE are also beneficial owners of our shares. See "Item 4. Information on the Company — Organizational Structure." We have not created any additional incentives, whether financial, contractual or otherwise, to encourage the shareholders of our VIE, in their capacity as such, to act in the best interest of our company.
97
Table of Contents
Registration Rights
We entered into a shareholders agreement with all of our then existing shareholders in August 2009 and an investor and registration rights agreement with Warburg Pincus in October 2010, under which we granted those shareholders and Warburg Pincus certain registration rights, including demand registration rights, piggyback registration rights and Form F-3 registration rights.
Demand Registration Rights
Under the terms of the shareholders agreement dated August 28, 2009 among us and our then existing shareholders, from the date that is six months after our initial public offering, shareholders holding at least 20% of our registrable securities then outstanding may, on no more than two occasions, require us to file a registration statement under the Securities Act covering the registration of all or part of the registrable securities. Under the investor and registration rights agreement by and between us and Warburg Pincus dated October 20, 2010, Warburg Pincus has similar demand registration rights on no more than two occasions.
Registrable securities are (i) any of our ordinary shares issuable or issued upon conversion of our preferred shares, (ii) any of our ordinary shares issued as a dividend or other distribution with respect to, in exchange for, or in replacement of, the shares referenced in (i) and (ii), (iii) any other ordinary shares owned or later acquired by the holder of our preferred shares, and (iv) the ordinary shares and ADSs issued and offered by us and the ordinary shares sold by Goodor Corporation to Warburg Pincus, but excluding any of our shares sold in a transaction in which the registration rights are not assigned in accordance with the shareholders agreement and any registrable securities sold in a public offering, whether sold pursuant to Rule 144 of the Securities Act, or Rule 144, in a registered offering, or otherwise.
We will not be obligated to effect any such registration if we have, within the six-month period preceding the date of such request, already effected a registration under the Securities Act pursuant to provisions regarding demand registration or Form F-3 registration, or in which the holders of registrable securities had an opportunity to participate pursuant to the provisions relating to piggyback registration. We have the right to defer the filing of a registration statement for up to 90 days if we furnish to the holders of registrable securities requesting such registration a certificate signed by our president or chief executive officer stating that, in the good faith judgment of our board of directors, it would be materially detrimental to us and our shareholders for such registration statement to be filed at such time, provided that we may not utilize this deferral right more than once in any 12-month period. The underwriters of any underwritten offering have the right to limit the number of shares to be included in the applicable registration statement so long as they determine that marketing factors require such a limitation, provided that:
- •
- the number of shares of registrable securities to be included in such underwriting and registration may not be reduced unless all other securities of us are first entirely excluded from the underwriting and registration; and
- •
- the number of registrable securities held by the requesting holders included in such registration is not reduced below 25% of the aggregate number of securities included in such registration statement.
Piggyback Registration Rights
Holders of registrable securities also have "piggyback" registration rights, which may require us to register all or any part of the registrable securities then held by such holders when we register any ordinary shares, but excluding registration relating to any employee benefit plan or relating to a corporate reorganization. Registration pursuant to piggyback registration rights is not deemed to be a
98
Table of Contents
demand registration, and there is no limit on the number of times the holders may request registration of their registrable securities pursuant to their piggyback registration rights. The underwriters of any underwritten offering have the right to limit the number of shares to be included in the applicable registration statement so long as they determine in good faith that marketing factors require such a limitation, provided that:
- •
- the number of shares that may be included in the registration shall be allocated, first, to us, second, to each of the requesting holders of registrable securities, and third, to holders of other securities of us; and
- •
- the number of registrable securities held by the requesting holders included in such registration is not reduced below 25% of the aggregate number of securities included in such registration statement.
Form F-3 Registration Rights
Holders holding at least 20% of our registrable securities then outstanding, or Warburg Pincus, as the case may be, may request in writing that we effect a registration on Form F-3 and any related qualification or compliance with respect to all or a part of the registrable securities owned by such holder. We will not be obligated to effect any such registration, qualification or compliance pursuant to provisions regarding Form F-3 registration if, among other things, the aggregate amount of securities to be sold under the registration statement is less than $500,000 or we have, within the six-month period preceding the request, already effected a registration under the Securities Act. Registration pursuant to Form F-3 registration rights is not deemed to be a demand registration, and there is no limit on the number of times the holders may exercise their Form F-3 registration rights.
Expenses of Registration
We will pay all expenses incurred by us relating to any demand, piggyback or Form F-3 registration, except that the requesting holders shall bear the expense of any underwriting discounts and selling commissions relating to the offering of their securities. We will not be required to pay for any expenses of any registration proceeding begun pursuant to demand registration rights, if the registration request is subsequently withdrawn at the request of the holders of a majority of the registrable securities to be registered.
Termination of Our Obligations
Notwithstanding the foregoing, we will have no obligations to effect the demand registration, piggyback registration and Form F-3 registration with respect to any registrable securities proposed to be sold by a holder of registrable securities in a registered public offering (i) two years after the consummation of a qualified initial public offering, or (ii) if, in the opinion of our counsel, all such registrable securities proposed to be sold by a holder may then be sold without registration in any 90 day period pursuant to Rule 144 under the Securities Act.
C. Interests of Experts and Counsel
Not applicable.
ITEM 8. FINANCIAL INFORMATION
A. Consolidated Statements and Other Financial Information
See "Item 18. Financial Statements."
99
Table of Contents
Legal and Administrative Proceedings
From time to time, we are subject to legal proceedings, investigations and claims incidental to the conduct of our business. We are not currently a party to any legal proceeding or investigation which, in the opinion of our management, is likely to have a material adverse effect on our business, financial condition or results of operations.
Dividend Policy
Since our inception, we have not declared or paid any dividends on our ordinary shares. We have no present plan to pay any dividends on our ordinary shares in the foreseeable future. We intend to retain most, if not all, of our available funds and any future earnings to operate and expand our business.
Any future determination to pay dividends will be made at the discretion of our board of directors and may be based on a number of factors, including our future operations and earnings, capital requirements and surplus, general financial condition, contractual restrictions and other factors that the board of directors may deem relevant. If we pay any dividends, we will pay our ADS holders to the same extent as holders of our ordinary shares, subject to the terms of the deposit agreement, including the fees and expenses payable thereunder. Cash dividends on our ordinary shares, if any, will be paid in U.S. dollars.
We are a holding company incorporated in the Cayman Islands. In order for us to distribute any dividends to our shareholders and ADS holders, we will rely on dividends distributed by our PRC subsidiary. Certain payments from our PRC subsidiary to us are subject to PRC taxes, such as withholding income tax. In addition, regulations in the PRC currently permit payment of dividends of a PRC company only out of accumulated distributable after-tax profits as determined in accordance with its articles of association and the accounting standards and regulations in China. Our PRC subsidiary is required to set aside at least 10% of its after tax profit based on PRC accounting standards every year to a statutory common reserve fund until the aggregate amount of such reserve fund reaches 50% of the registered capital of such subsidiary. Allocations to this statutory fund can only be used for specific purposes and are not transferable to the company's shareholders in the form of loans, advances or dividends. See "Item 3. Key Information — Risk Factors — Risk Factors — Restrictions under PRC law on our PRC subsidiary's ability to make dividend payments and other distributions could materially and adversely affect our ability to make investments or acquisitions, pay dividends or other distributions to you, and otherwise fund and conduct our other businesses."
B. Significant Changes
We have not experienced any significant changes since the date of our audited consolidated financial statements included in this annual report.
100
Table of Contents
ITEM 9. THE OFFER AND LISTING
A. Offer and Listing Details.
Our ADSs, each representing two of our ordinary shares, have been listed on the New York Stock Exchange since November 2, 2010 under the symbol "XUE." The table below shows, for the periods indicated, the high and low market prices on the New York Stock Exchange for our ADSs as of May 20, 2011.
| | | | | | | |
| | Sales price | |
---|
| | High | | Low | |
---|
Annual highs and lows | | | | | | | |
2010 | | | 14.73 | | | 8.86 | |
Quarterly highs and lows | | | | | | | |
Fourth quarter 2010 | | | 14.73 | | | 8.86 | |
First Quarter 2011 | | | 11.43 | | | 8.00 | |
Monthly highs and lows | | | | | | | |
November 2010 | | | 14.73 | | | 10.43 | |
December 2010 | | | 12.50 | | | 8.86 | |
January 2011 | | | 11.43 | | | 9.58 | |
February 2011 | | | 10.13 | | | 8.00 | |
March 2011 | | | 9.82 | | | 8.16 | |
April 2011 | | | 11.57 | | | 9.50 | |
May | | | 11.46 | | | 10.56 | |
B. Plan of Distribution
Not applicable.
C. Markets
Our ADSs, each representing two of our ordinary shares, have been listed on the New York Stock Exchange since November 2, 2010 under the symbol "XUE."
D. Selling Shareholders
Not applicable.
E. Dilution
Not applicable.
F. Expenses of the Issue
Not applicable.
ITEM 10. ADDITIONAL INFORMATION
A. Share Capital
Not applicable.
101
Table of Contents
B. Memorandum and Articles of Association
We incorporate by reference into this annual report the description of our third amended and restated memorandum of association contained in our F-1 registration statement (File No. 333-169971), as amended, initially filed with the Commission on October 15, 2010. Our shareholders adopted our third amended and restated memorandum and articles of association by unanimous resolutions on October 8, 2010.
C. Material Contracts
We have not entered into any material contracts other than in the ordinary course of business and other than those described in "Item 4. Information on the Company" or elsewhere in this annual report.
D. Exchange Controls
See "Item 4. — Information on the Company — Business Overview — Regulation — Regulations on Foreign Exchange."
E. Taxation
The following summary of the material Cayman Islands, People's Republic of China and United States federal income tax consequences of an investment in our ADSs or common shares is based upon laws and relevant interpretations thereof in effect as of the date of this annual report, all of which are subject to change. This summary does not deal with all possible tax consequences relating to an investment in our ADSs or common shares, such as the tax consequences under state, local and other tax laws.
Cayman Islands Taxation
The Cayman Islands currently levies no taxes on individuals or corporations based upon profits, income, gains or appreciation and there is no taxation in the nature of inheritance tax or estate duty. There are no other taxes likely to be material to us levied by the Government of the Cayman Islands except for stamp duties which may be applicable on instruments executed in, brought within or produced before a court in, the jurisdiction of the Cayman Islands. The Cayman Islands is not party to any double tax treaties. There are no exchange control regulations or currency restrictions in the Cayman Islands.
Hong Kong Taxation
The following is a summary of the material Hong Kong tax consequences of the ownership of the ADSs by an investor that holds the ADSs as capital assets. This summary does not purport to address all possible tax consequences of the ownership of the ADSs and does not take into account the specific circumstances of any particular purchasers, some of which may be subject to special rules. This summary is based on the tax laws of Hong Kong as in effect on the date of this annual report.
Hong Kong profits tax
An ADS holder would be liable for profits tax in Hong Kong for its purchase and sale of the ADSs if the following three conditions are satisfied:
- •
- the ADS holder carries on a trade, profession or business in Hong Kong;
102
Table of Contents
- •
- the ADS holder derives profits from that trade, profession or business, other than profits arising from the sale of capital assets; and
- •
- those profits arise in or are derived from Hong Kong (i.e. the profits have a Hong Kong source).
If a liability arises, the normal profits tax rates applicable to corporations (for the year of assessment of 2009/2010) is 16.5% and the normal profits tax rates applicable to individual (for the year of assessment of 2009/2010) is 15%.
Dividends received on ADSs
According to the current tax practice of the Hong Kong Inland Revenue Department, dividends paid by us on ADSs would not be subject to any Hong Kong tax, even if received by investors in Hong Kong.
Capital gains from the sale of ADSs
There is no tax on capital gains in Hong Kong. Any gains derived from the disposal of the ADSs acquired by the Investor for long-term investment will not be taxable in Hong Kong.
Stamp duty
No Hong Kong stamp duty is payable on the purchase and sale of the ADSs.
People's Republic of China Taxation
We are a holding company incorporated in the Cayman Islands and we may gain substantial income by way of dividends from our PRC subsidiary. The EIT Law and the EIT Implementation Rules, both of which became effective on January 1, 2008, provide that China-sourced income of foreign enterprises, such as dividends paid by a PRC subsidiary to its foreign investor, will normally be subject to PRC withholding tax at a rate of 10%, unless any such foreign investor's jurisdiction of incorporation has an applicable tax treaty with China that provides for a different withholding arrangement.
Under the EIT Law and the EIT Implementation Rules, an enterprise established outside of the PRC with "de facto management bodies" within the PRC is considered a resident enterprise and is subject to enterprise income tax at the rate of 25% on its global income. The EIT Implementation Rules define the term "de facto management bodies" as "establishments that carry out substantial and overall management and control over the manufacturing and business operations, personnel, accounting, properties, etc. of an enterprise." The State Administration of Taxation issued the Notice Regarding the Determination of Chinese-Controlled Offshore Incorporated Enterprises as PRC Tax Resident Enterprises on the Basis of De Facto Management Bodies, or Circular 82, on April 22, 2009. Circular 82 provides certain specific criteria for determining whether the "de facto management body" of a Chinese-controlled offshore incorporated enterprise is located in China. However, Circular 82 applies only to offshore enterprises controlled by PRC enterprises, not those invested in by PRC individuals, like our company. Currently there are no further detailed rules or precedents applicable to us governing the procedures and specific criteria for determining "de facto management body" for the company of our type. If the PRC authorities were to subsequently determine, or any future regulation provides, that we should be treated as a PRC resident enterprise, we would be subject to a 25% enterprise income tax on our global income, which will significantly increase our tax burden and could materially and adversely affect our financial condition and results of operations.
Therefore, if we are regarded as a PRC resident enterprise, the amount of dividends, if any, we may pay to our shareholders and ADS holders may be decreased, although dividends distributed from our PRC subsidiary of Xuecheng Century to us could be exempted from the PRC dividend withholding
103
Table of Contents
tax, since such income is exempted under the EIT Law and the EIT Implementation Rules to a PRC resident recipient. If we are considered a PRC resident enterprise for enterprise income tax purposes, dividends we pay with respect to our ADSs or ordinary shares may be considered income derived from sources within the PRC and subject to PRC withholding tax of 10%. In addition, non-PRC shareholders may be subject to PRC tax on gains realized on the sale or other disposition of ADSs or ordinary shares, if such income is treated as sourced from within the PRC. It is unclear whether our non-PRC shareholders would be able to claim the benefits of any tax treaties between their tax residence and the PRC in the event that we are considered as a PRC resident enterprise.
See "Item 3. Key Information — Risk Factors — Risk Factors — Relating to Doing Business in China Under the EIT Law, we may be classified as a "resident enterprise" of China. Such classification would likely result in unfavorable tax consequences to us and our non-PRC shareholders."
United States Federal Income Taxation
The following summary describes the material United States federal income tax consequences of the ownership of our ordinary shares and ADSs as of the date hereof. The discussion is applicable only to United States Holders (as defined below) who hold our ordinary shares or ADSs as capital assets. As used herein, the term "United States Holder" means a beneficial owner of an ordinary share or ADS that is for United States federal income tax purposes:
- •
- an individual citizen or resident of the United States;
- •
- a corporation (or other entity treated as a corporation for United States federal income tax purposes) created or organized in or under the laws of the United States, any state thereof or the District of Columbia;
- •
- an estate the income of which is subject to United States federal income taxation regardless of its source; or
- •
- a trust if it (1) is subject to the primary supervision of a court within the United States and one or more United States persons have the authority to control all substantial decisions of the trust or (2) has a valid election in effect under applicable United States Treasury regulations to be treated as a United States person.
This summary does not represent a detailed description of the United States federal income tax consequences applicable to you if you are subject to special treatment under the United States federal income tax laws, including if you are:
- •
- a dealer in securities or currencies;
- •
- a financial institution;
- •
- a regulated investment company;
- •
- a real estate investment trust;
- •
- an insurance company;
- •
- a tax-exempt organization;
- •
- a person holding our ordinary shares or ADSs as part of a hedging, integrated or conversion transaction, a constructive sale or a straddle;
- •
- a trader in securities that has elected the mark-to-market method of accounting for your securities;
- •
- a person liable for alternative minimum tax;
104
Table of Contents
- •
- a person who owns or is deemed to own 10% or more of our voting stock;
- •
- a partnership or other pass-through entity for United States federal income tax purposes; or
- •
- a person whose "functional currency" is not the United States dollar.
The discussion below is based upon the provisions of the Internal Revenue Code of 1986, as amended (the "Code"), and final and proposed regulations, rulings and judicial decisions thereunder as of the date hereof, and such authorities may be replaced, revoked or modified so as to result in United States federal income tax consequences different from those discussed below. In addition, this summary is based, in part, upon representations made by the depositary to us and assumes that the deposit agreement, and all other related agreements, will be performed in accordance with their terms.
If a partnership holds ordinary shares or ADSs, the tax treatment of a partner will generally depend upon the status of the partner and the activities of the partnership. If you are a partner of a partnership holding our ordinary shares or ADSs, you should consult your tax advisors.
This summary does not contain a detailed description of all the United States federal income tax consequences to you in light of your particular circumstances and does not address the effects of any state, local or non-United States tax laws.If you are considering the purchase, ownership or disposition of our ordinary shares or ADSs, you should consult your own tax advisors concerning the United States federal income tax consequences to you in light of your particular situation as well as any consequences arising under the laws of any other taxing jurisdiction.
The U.S. Treasury has expressed concerns that intermediaries in the chain of ownership between the holder of an ADS and the issuer of the security underlying the ADS may be taking actions that are inconsistent with the claiming of foreign tax credits by United States Holders of ADSs. Such actions would also be inconsistent with the claiming of the reduced rate of tax, described below, applicable to dividends received by certain non-corporate holders. Accordingly, the analysis of the creditability of PRC taxes and the availability of the reduced tax rate for dividends received by certain non-corporate holders, each described below, could be affected by actions taken by intermediaries in the chain of ownership between the holder of an ADS and our company.
ADSs
If you hold ADSs, for United States federal income tax purposes, you generally will be treated as the owner of the underlying ordinary shares that are represented by such ADSs. Accordingly, deposits or withdrawals of ordinary shares for ADSs will not be subject to United States federal income tax.
Taxation of Dividends
Subject to the discussion under "— Passive Foreign Investment Company" below, the gross amount of distributions on the ADSs or ordinary shares (including any amounts withheld to reflect PRC withholding taxes) will be taxable as dividends, to the extent paid out of our current or accumulated earnings and profits, as determined under United States federal income tax principles. Such income (including any withheld taxes) will be includable in your gross income as ordinary income on the day actually or constructively received by you, if you own the ordinary shares, or by the depositary, if you own ADSs. Such dividends will not be eligible for the dividends received deduction allowed to corporations under the Code.
With respect to non-corporate United States Holders, certain dividends received in taxable years beginning before January 1, 2013 from a qualified foreign corporation may be subject to reduced rates of taxation. A foreign corporation is treated as a qualified foreign corporation with respect to dividends paid by that corporation on shares (or ADSs backed by such shares) that are readily tradable on an established securities market in the United States. U.S. Treasury Department guidance indicates that
105
Table of Contents
our ADSs, but not our ordinary shares, which are listed on the New York Stock Exchange, are readily tradable on an established securities market in the United States. Thus, we believe that dividends we pay on our ordinary shares that are represented by ADSs, but not on our ordinary shares that are not so represented, will meet such conditions required for the reduced tax rates. There can be no assurance that our ADSs will be considered readily tradable on an established securities market in later years. A qualified foreign corporation also includes a foreign corporation that is eligible for the benefits of certain income tax treaties with the United States. In the event that we are deemed to be a PRC "resident enterprise" under the PRC tax law (see discussion under "Item 10. Additional Information — Taxation — People's Republic of China Taxation"), we may be eligible for the benefits of the income tax treaty between the United States and the PRC, and if we are eligible for such benefits, dividends we pay on our ordinary shares, regardless of whether such shares are represented by ADSs, would be subject to the reduced rates of taxation. Non-corporate United States Holders that do not meet a minimum holding period requirement during which they are not protected from the risk of loss or that elect to treat the dividend income as "investment income" pursuant to Section 163(d)(4) of the Code will not be eligible for the reduced rates of taxation regardless of our status as a qualified foreign corporation. In addition, the rate reduction will not apply to dividends if the recipient of a dividend is obligated to make related payments with respect to positions in substantially similar or related property. This disallowance applies even if the minimum holding period has been met. You should consult your own tax advisors regarding the application of these rules given your particular circumstances.
In the event that we are deemed to be a PRC "resident enterprise" under the PRC tax law, you may be subject to PRC withholding taxes on dividends paid to you with respect to the ADSs or ordinary shares. Subject to certain conditions and limitations, PRC withholding taxes on dividends, if any, may be treated as foreign taxes eligible for credit against your United States federal income tax liability. For purposes of calculating the foreign tax credit, dividends paid to you with respect to our ordinary shares or ADSs will be treated as income from sources outside the United States and
will generally constitute passive category income. Furthermore, in certain circumstances, if you have held our ordinary shares or ADSs for less than a specified minimum period during which you are not protected from risk of loss, or are obligated to make payments related to the dividends, you will not be allowed a foreign tax credit for any PRC withholding taxes imposed on dividends paid on our ordinary shares or ADSs. The rules governing the foreign tax credit are complex. You are urged to consult your tax advisors regarding the availability of the foreign tax credit under your particular circumstances.
To the extent that the amount of the distribution exceeds our current and accumulated earnings and profits for a taxable year, as determined under United States federal income tax principles, the distribution will be treated first as a tax-free return of capital, causing a reduction in the adjusted basis of your ADSs or ordinary shares (thereby increasing the amount of gain, or decreasing the amount of loss, to be recognized by you on a subsequent disposition of your ADSs or ordinary shares), and to the extent the amount of the distribution exceeds your tax basis, the excess will be taxed as capital gain recognized on a sale or exchange. We do not expect to keep earnings and profits in accordance with United States federal income tax principles. Therefore, you should expect that a distribution will generally be reported as a dividend (as discussed above).
Passive Foreign Investment Company
Based on the nature of our business and the projected composition of our income and valuation of our assets, including goodwill, we do not expect to be a passive foreign investment company, or PFIC, for 2011 or in any future year, although there can be no assurance in this regard. Moreover, as the determination of PFIC status is based on an annual determination that cannot be made until the close of a taxable year, and involves extensive factual investigation, including ascertaining the fair market
106
Table of Contents
value of all of our assets on a quarterly basis and the character of each item of income we earn, all as discussed below, our U.S. counsel expresses no opinion with respect to our PFIC status.
In general, we will be a PFIC for any taxable year in which:
- •
- at least 75% of our gross income is passive income, or
- •
- at least 50% of the value (determined based on a quarterly average) of our assets is attributable to assets that produce or are held for the production of passive income.
For this purpose, passive income generally includes dividends, interest, royalties and rents (other than royalties and rents derived in the active conduct of a trade or business and not derived from a related person). If we own at least 25% (by value) of the stock of another corporation, we will be treated, for purposes of the PFIC tests, as owning our proportionate share of the other corporation's assets and receiving our proportionate share of the other corporation's income. However, it is not entirely clear how the contractual arrangements between us and our affiliated consolidated entities will be treated for purposes of the PFIC rules. If it is determined that we do not own the stock of the affiliated consolidated entities for United States federal income tax purposes, we would likely be treated as a PFIC.
The determination of whether we are a PFIC is made annually. Accordingly, it is possible that we may be a PFIC in the current or any future taxable year due to changes in our asset or income composition. Because we have valued our goodwill based on the market value of our equity, a decrease in the price of our ADSs may also result in our becoming a PFIC. If we are a PFIC for any taxable year during which you hold our ADSs or ordinary shares, you will be subject to special tax rules discussed below.
If we are a PFIC for any taxable year during which you hold our ADSs or ordinary shares, you will be subject to special tax rules with respect to any "excess distribution" received and any gain realized from a sale or other disposition, including a pledge, of ADSs or ordinary shares. Distributions received in a taxable year that are greater than 125% of the average annual distributions received during the shorter of the three preceding taxable years or your holding period for the ADSs or ordinary shares will be treated as excess distributions. Under these special tax rules:
- •
- the excess distribution or gain will be allocated ratably over your holding period for the ADSs or ordinary shares,
- •
- the amount allocated to the current taxable year, and any taxable year prior to the first taxable year in which we were a PFIC, will be treated as ordinary income, and
- •
- the amount allocated to each other year will be subject to tax at the highest tax rate in effect for that year and the interest charge generally applicable to underpayments of tax will be imposed on the resulting tax attributable to each such year.
In addition, non-corporate United States Holders will not be eligible for reduced rates of taxation on any dividends received from us in taxable years beginning before January 1, 2011, if we are a PFIC in the taxable year in which such dividends are paid or in the preceding taxable year. You will be required to file Internal Revenue Service Form 8621 if you hold our ADSs or ordinary shares in any year in which we are classified as a PFIC. In addition, under recently enacted legislation, if you hold ADSs or ordinary shares in any year in which we are a PFIC, you are required to file an annual report containing such information as the U.S. Treasury may require.
If we are a PFIC for any taxable year during which you hold our ADSs or ordinary shares and any of our non-United States subsidiaries is also a PFIC, you would be treated as owning a proportionate amount (by value) of the shares of the lower-tier PFIC for purposes of the application of these rules.
107
Table of Contents
You are urged to consult your tax advisors about the application of the PFIC rules to any of our subsidiaries.
In certain circumstances, in lieu of being subject to the excess distribution rules discussed above, you may make an election to include gain on the stock of a PFIC as ordinary income under a mark-to-market method, provided that such stock is regularly traded on a qualified exchange. Under current law, the mark-to-market election may be available to holders of ADSs because the ADSs are listed on the New York Stock Exchange, which constitutes a qualified exchange, although there can be no assurance that the ADSs are "regularly traded" for purposes of the mark-to-market election. It should also be noted that only the ADSs and not our ordinary shares are listed on the New York Stock Exchange. Consequently, if you are a holder of ordinary shares that are not represented by ADSs, you generally will not be eligible to make a mark-to-market election if we are or become a PFIC.
If you make an effective mark-to-market election, you will include in each taxable year that we are a PFIC as ordinary income the excess of the fair market value of your ADSs at the end of the year over your adjusted tax basis in the ADSs. You will be entitled to deduct as an ordinary loss each year the excess of your adjusted tax basis in the ADSs over their fair market value at the end of the year, but only to the extent of the net amount previously included in income as a result of the mark-to-market election. If you make an effective mark-to-market election, in each taxable year that we are a PFIC any gain you recognize upon the sale or other disposition of your ADSs will be treated as ordinary income and any loss will be treated as ordinary loss, but only to the extent of the net amount previously included in income as a result of the mark-to-market election.
Your adjusted tax basis in the ADSs will be increased by the amount of any income inclusion and decreased by the amount of any deductions under the mark-to-market rules. If you make a mark-to-market election it will be effective for the taxable year for which the election is made and all subsequent taxable years unless the ADSs are no longer regularly traded on a qualified exchange or the Internal Revenue Service consents to the revocation of the election. You are urged to consult your tax advisor about the availability of the mark-to-market election, and whether making the election would be advisable in your particular circumstances.
Alternatively, you can sometimes avoid the rules described above with respect to the stock you own in a PFIC by electing to treat such PFIC as a "qualified electing fund" under Section 1295 of the Code. However, this option is not available to you because we do not intend to comply with the requirements necessary to permit you to make this election. You are urged to consult your tax advisors concerning the United States federal income tax consequences of holding ADSs or ordinary shares if we are considered a PFIC in any taxable year.
Taxation of Capital Gains
For United States federal income tax purposes and subject to the discussion under "— Passive Foreign Investment Company" above, you will recognize taxable gain or loss on any sale or exchange of ADSs or ordinary shares in an amount equal to the difference between the amount realized for the ADSs or ordinary shares and your tax basis in the ADSs or ordinary shares. Such gain or loss will generally be capital gain or loss. Capital gains of individuals derived with respect to capital assets held for more than one year are eligible for reduced rates of taxation. The deductibility of capital losses is subject to limitations. Any gain or loss recognized by you will generally be treated as United States source gain or loss. Consequently, you may not be able to use the foreign tax credit arising from any PRC tax imposed on the disposition of our ADSs or ordinary shares unless such credit can be applied (subject to applicable limitations) against tax due on other income treated as derived from foreign sources. You are urged to consult your tax advisors regarding the tax consequences if a foreign tax is imposed on a disposition of ADSs or ordinary shares, including the availability of the foreign tax credit under your particular circumstances.
108
Table of Contents
Information reporting and backup withholding
In general, information reporting will apply to dividends in respect of our ADSs or ordinary shares and the proceeds from the sale, exchange or redemption of our ADSs or ordinary shares that are paid to you within the United States (and in certain cases, outside the United States), unless you are an exempt recipient. Backup withholding may apply to such payments if you fail to provide a taxpayer identification number or certification of other exempt status or fail to report in full dividend and interest income.
Any amounts withheld under the backup withholding rules will be allowed as a refund or a credit against your United States federal income tax liability provided the required information is timely furnished to the Internal Revenue Service.
F. Dividends and Paying Agents
Not applicable.
G. Statement by Experts
Not applicable.
H. Documents on Display
We have previously filed with the Securities and Exchange Commission our registration statement on Form F-1 (File No. 333-169971), as amended. As allowed by the SEC, in Item 19 of this annual report, we incorporate by reference certain information we previously filed with the SEC. This means that we can disclose important information to you by referring you to another document filed separately with the SEC. The information incorporated by reference is considered to be part of this annual report.
You may read and copy this annual report, including the exhibits incorporated by reference in this annual report, at the SEC's Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549 and at the SEC's regional offices in New York, New York and Chicago, Illinois. You can also request copies of this annual report, including the exhibits incorporated by reference in this annual report, upon payment of a duplicating fee, by writing information on the operation of the SEC's Public Reference Room.
The SEC also maintains a website at www.sec.gov that contains reports and other information regarding registrants that file electronically with the SEC. Our annual report and some of the other information submitted by us to the SEC may be accessed through this web site.
As a foreign private issuer, we are exempt from the rules under the Exchange Act prescribing the furnishing and content of quarterly reports and proxy statements, and officers, directors and principal shareholders are exempt from the reporting and short-swing profit recovery provisions contained in Section 16 of the Exchange Act.
In accordance with NYSE Rule 203.01, we will post this annual report on our websitewww.21edu.com. In addition, we will provide hardcopies of our annual report to shareholders, including ADS holders, free of charge upon request.
I. Subsidiary Information
Not applicable.
109
Table of Contents
ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Foreign Exchange Risk
Our financial statements are expressed in U.S. dollars, which is our reporting and functional currency. However, all of our revenues and substantially all of our expenses are denominated in Renminbi. Accordingly, changes in the value of Renminbi against U.S. dollar may have a material effect on our reported and consolidated revenues, costs and expenses, gross margin and net income. Moreover, the value of assets and liabilities denominated in Renminbi fluctuates along with changes in the exchange rates.
The value of the Renminbi against the U.S. dollar and other currencies may fluctuate and is affected by, among other things, changes in China's political and economic conditions. The conversion of Renminbi into foreign currencies, including U.S. dollars, has been based on rates set by the People's Bank of China. On July 21, 2005, the PRC government changed its decade-old policy of pegging the value of the Renminbi to the U.S. dollar. Under the revised policy, the Renminbi is permitted to fluctuate within a narrow and managed band against a basket of certain foreign currencies. This change in policy resulted in a more than 20% appreciation of the Renminbi against the U.S. dollar in the following three years. Since July 2008, however, the Renminbi has traded within a narrow range against the U.S. dollar. As a consequence, the Renminbi has fluctuated significantly since July 2008 against other freely traded currencies, in tandem with the U.S. dollar. Recently, the People's Bank of China has decided to proceed further with reform of the Renminbi exchange regime and to enhance the Renminbi exchange rate flexibility. It is difficult to predict how long the current situation may last and when and how Renminbi exchange rates may change going forward. To the extent that we need to convert U.S. dollars we receive into Renminbi for our operations, appreciation of the Renminbi against the U.S. dollar would have an adverse effect on the Renminbi amount we receive from the conversion. Conversely, if we decide to convert Renminbi into U.S. dollars for the purpose of making payments for dividends on our ordinary shares or ADSs or for other business purposes, appreciation of the U.S. dollar against the Renminbi would have a negative effect on the U.S. dollar amounts available to us.
Considering the amount of our cash and cash equivalents as of December 31, 2010, a 1.0% change in the exchange rate between the Renminbi and the U.S. dollar would result in an increase or decrease of $1.4 million or $1.5 million to our total cash and cash equivalents. We have not used any forward contracts or currency borrowings to hedge our exposure to foreign currency exchange risk.
Interest Rate Risk
Our exposure to interest rate risk primarily relates to interest income generated by excess cash which is mostly held in interest-bearing bank deposits. We have not used derivative financial instruments to hedge interest risk. Interest-earning instruments carry a degree of interest rate risk. We have not been exposed, nor do we anticipate being exposed to material risks due to changes in market interest rates. However, our future interest income may fall short of expectations due to changes in market interest rates.
ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES
A. Debt Securities
Not applicable.
B. Warrants and Rights
Not applicable.
110
Table of Contents
C. Other Securities
Not applicable.
D. American Depositary Shares
Fees Paid by Our ADS Holders
As an ADS holder, you will be required to pay the following service fees to the depositary, Citibank, N.A.:
| | |
Service | | Fees |
---|
• Issuance of ADSs | | Up to U.S. 5¢ per ADS issued |
• Cancellation of ADSs | | Up to U.S. 5¢ per ADS canceled |
• Distribution of cash dividends or other cash distributions | | Up to U.S. 5¢ per ADS held |
• Distribution of ADSs pursuant to stock dividends, free stock distributions or exercise of rights | | Up to U.S. 5¢ per ADS held |
• Distribution of securities other than ADSs or rights to purchase additional ADSs | | Up to U.S. 5¢ per ADS held |
• Depositary Services | | Up to U.S. 5¢ per ADS held on the applicable record date(s) established by the Depositary |
• Transfer of ADRs | | U.S. $1.50 per certificate presented for transfer |
As an ADS holder you will also be responsible to pay certain fees and expenses incurred by the depositary and certain taxes and governmental charges such as:
- •
- Fees for the transfer and registration of ordinary shares charged by the registrar and transfer agent for the ordinary shares in the Cayman Islands (i.e., upon deposit and withdrawal of ordinary shares).
- •
- Expenses incurred for converting foreign currency into U.S. dollars.
- •
- Expenses for cable, telex and fax transmissions and for delivery of securities.
- •
- Taxes and duties upon the transfer of securities (i.e., when ordinary shares are deposited or withdrawn from deposit).
- •
- Fees and expenses incurred in connection with the delivery or servicing of ordinary shares on deposit.
Depositary fees payable upon the issuance and cancellation of ADSs are typically paid to the depositary bank by the brokers (on behalf of their clients) receiving the newly issued ADSs from the depositary bank and by the brokers (on behalf of their clients) delivering the ADSs to the depositary bank for cancellation. The brokers in turn charge these fees to their clients. Depositary fees payable in connection with distributions of cash or securities to ADS holders and the depositary services fee are charged by the depositary bank to the holders of record of ADSs as of the applicable ADS record date.
The Depositary fees payable for cash distributions are generally deducted from the cash being distributed. In the case of distributions other than cash (i.e., stock dividend, rights), the depositary bank charges the applicable fee to the ADS record date holders concurrent with the distribution. In the case of ADSs registered in the name of the investor (whether certificated or uncertificated in direct registration), the depositary bank sends invoices to the applicable record date ADS holders. In the case
111
Table of Contents
of ADSs held in brokerage and custodian accounts (via DTC), the depositary bank generally collects its fees through the systems provided by DTC (whose nominee is the registered holder of the ADSs held in DTC) from the brokers and custodians holding ADSs in their DTC accounts. The brokers and custodians who hold their clients' ADSs in DTC accounts in turn charge their clients' accounts the amount of the fees paid to the depositary banks.
In the event of refusal to pay the depositary fees, the depositary bank may, under the terms of the deposit agreement, refuse the requested service until payment is received or may set off the amount of the depositary fees from any distribution to be made to the ADS holder.
Note that the fees and charges you may be required to pay may vary over time and may be changed by us and by the depositary. You will receive prior notice of such changes.
Fees and Payments from the Depositary to Us
Our depositary has agreed to reimburse us for certain expenses we incur that are related to the administration and maintenance of the ADS program. There are limits on the amount of expenses for which the depositary will reimburse us, but the amount of reimbursement available to us is not related to the amounts of fees the depositary collects from investors. The depositary has not reimbursed us for any expenses related to the administration and maintenance of the facility as of December 31, 2010.
112
Table of Contents
PART II
ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES
None.
ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS
See "Item 10. Additional Information" for a description of the rights of securities holders, which remain unchanged.
Our ADSs, each representing two of our ordinary shares, have been listed on the New York Stock Exchange since November 2, 2010 under the symbol "XUE". We completed our initial public offering of 15,444,500 ordinary shares, in the form of ADSs, at $9.50 per ADS on November 5, 2010 after our ordinary shares and American Depositary Receipts were registered under the Securities Act. The effective date of our registration statement on Form F-1 (File number: 333-169971) was November 1, 2010. Goldman Sachs (Asia) L.L.C. was the sold bookrunner and Robert W. Baird & Co. Incorporated and William Blair & Company, L.L.C. were the other underwriters for the initial public offering of our ADSs.
As of December 31, 2010, we have not used the proceeds of our initial public offering.
ITEM 15. CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
As of the end of the period covered by this annual report, an evaluation has been carried out under the supervision and with the participation of our management, including our chief executive officer and our chief financial officer, of the effectiveness of the design and operation of our disclosure controls and procedures, as such term is defined under Rules 13a-15(e) and 15d-15(e) promulgated under the Exchange Act. Based on that evaluation, our chief executive officer and chief financial officer have concluded that our disclosure controls and procedures are effective in ensuring that material information required to be disclosed in this annual report is recorded, processed, summarized and reported to them for assessment, and required disclosure is made within the time period specified in the rules and forms of the Commission.
Management's Annual Report on Internal Control Over Financial Reporting
This annual report does not include a report of management's assessment regarding internal control over financial reporting due to a transition period established by rules of the Securities and Exchange Commission for newly public companies.
Changes in Internal Control over Financial Reporting
Before we became a public company, in connection with the preparation and external audit of our consolidated financial statements for the year ended December 31, 2009, we and our independent registered public accounting firm determined that certain material weaknesses existed in our internal control over financial reporting as of December 31, 2009. The material weakness identified related to our lack of accounting personnel with appropriate U.S. GAAP knowledge and lack of appropriate maintenance of accounting and financial records. We had taken measures to address these control deficiencies during the year ended December 31, 2010. These measures included (i) hiring additional accounting personnel with extensive experience in U.S. GAAP and SEC reporting requirements; (ii) starting from the third quarter in 2010, providing regular training sessions on an ongoing basis to our accounting personnel that cover a broad range of accounting and financial reporting topics;
113
Table of Contents
(iii) developing and applying a comprehensive manual with detailed guidance on accounting policies and procedures as well as procedures for maintenance and retention of accounting and financial records. As the result of these measures, one of the two material weaknesses in our internal control over financial reporting identified as of December 31, 2009 has been remedied. The material weakness remained as of December 31, 2010 related to our lack of accounting personnel with appropriate U.S. GAAP knowledge. To address this material weakness, we will continue hiring additional accounting personnel with appropriate experience in U.S, GAAP and SEC reporting requirements. In addition, our key accounting personnel have enrolled in a 180-hour U.S. Certified Public Accountant, or CPA, education program. After the completion of the program, our key accounting personnel will take the U.S. CPA exam. However, the implementation of these measures may not fully address this material weakness in our internal control over financial reporting, and we plan to continue to address and remediate additional control deficiencies we may identify during our evaluation process in time to meet the deadline for compliance with the requirements of Section 404 of the Sarbanes-Oxley Act. See "Item 3.D. Risk Factors — Risks Relating to Our Business and Industry — If we fail to maintain an effective system of internal control over financial reporting, we may be unable to accurately report our financial results or prevent fraud, and investor confidence in our company and the market price of our ADSs may be adversely affected."
There were no other changes in our internal control over financial reporting that occurred during the year ended December 31, 2010 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT
Our Board of Directors has determined that Mr. Sean Shao qualifies as "audit committee financial expert" as defined in Item 16A of Form 20-F. All of the members of our audit committee satisfy the "independence" requirements of the NYSE rules and Rule 10A-3(b)(1) under the Exchange Act.
ITEM 16B. CODE OF ETHICS
Our board of directors has adopted a code of ethics that applies to our directors, officers, employees and agents, including certain provisions that specifically apply to our chief executive officer, chief financial officer, chief operating officer, chief technology officer, vice presidents and any other persons who perform similar functions for us. We have filed our code of business conduct and ethics as an exhibit to our F-1 registration statement (File No. 333-169971), as amended, initially filed with the Commission on October 15, 2010. We hereby undertake to provide to any person without charge, a copy of our code of business conduct and ethics within ten working days after we receive such person's written request.
ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES
The following table sets forth the aggregate fees by categories specified below in connection with certain professional services rendered by Deloitte Touche Tohmatsu CPA Ltd., our principal external
114
Table of Contents
auditors, for the periods indicated. We did not pay any other fees to our auditors during the periods indicated below.
| | | | | | | | |
| | Year Ended December 31, | |
---|
| | 2009 | | 2010 | |
---|
| | (in thousands of $)
| |
---|
Audit fees(1) | | | 110 | | | 1,298 | |
Audit-related fees(2) | | | 10 | | | 114 | |
Tax fees | | | 61 | | | 48 | |
Other fees | | | 37 | | | — | |
| | | | | |
| Total | | | 218 | | | 1,460 | |
- (1)
- "Audit fees" represent the aggregate fees billed for each of the fiscal years listed for professional services rendered by our principal auditors for the audit of our annual financial statements or services that are normally provided by the auditors in connection with statutory and regulatory filings or engagements.
- (2)
- "Audit-related fees" represent the aggregate fees billed in each of the fiscal years listed for assurance and related services by our principal auditors for services rendered that are reasonably related to the performance of the audit or review of our consolidated financial statements and are not reported under "Audit fees". Services comprising the fees disclosed under the category of "Audit-related fees" involve principally limited reviews performed on our consolidated financial statements.
The policy of our audit committee is to pre-approve all audit and non-audit services provided by Deloitte Touche Tohmatsu CPA Ltd., including audit services, audit-related services, tax services and other services as described above, other than those forde minimus services which are approved by the Audit Committee prior to the completion of the audit.
ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES
Not applicable.
ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS.
None.
ITEM 16F. CHANGE IN REGISTRANT'S CERTIFYING ACCOUNTANT.
Not applicable.
ITEM 16G. CORPORATE GOVERNANCE.
We are a "foreign private issuer" (as such term is defined in Rule 3b-4 under the Exchange Act), and our ADSs, each representing two ordinary share, are listed on the New York Stock Exchange. Under Section 303A of the New York Stock Exchange Listed Company Manual, New York Stock Exchange listed companies that are foreign private issuers are permitted to follow home country practice in lieu of the corporate governance provisions specified by the New York Stock Exchange with limited exceptions. The following summarizes some significant ways in which our corporate governance practices differ from those followed by domestic companies under the listing standards of the New York Stock Exchange.
Under the listing standards of the New York Stock Exchange, domestic companies are required to have a nominating/corporate governance committee, composed entirely of independent directors. In addition to identifying individuals qualified to become board members, the nominating/corporate governance committee must develop and recommend to the board a set of corporate governance principles. We do not have a nominating/corporate governance committee, and the Companies Law of the Cayman Islands does not require companies incorporated in Cayman Islands to have a nominating/corporate governance committee. Currently, our board of directors performs the duties of the nominating/corporate governance committee and regularly reviews our corporate governance principles and practice.
115
Table of Contents
PART III
ITEM 17. FINANCIAL STATEMENTS.
We have elected to provide financial statements pursuant to Item 18.
ITEM 18. FINANCIAL STATEMENTS.
The following financial statements are filed as part of this annual report, together with the report of the independent auditors:
- •
- Report of Independent Registered Public Accounting Firm
- •
- Consolidated Balance Sheets as of December 31, 2009 and 2010
- •
- Consolidated Statements of Operations for the years ended December 31, 2008, 2009 and 2010
- •
- Consolidated Statements of Shareholders' Equity and Comprehensive Income (Loss) for the years ended December 31, 2008, 2009 and 2010
- •
- Consolidated Statements of Cash Flows for the years ended December 31, 2008, 2009 and 2010
- •
- Notes to the Consolidated Financial Statements
ITEM 19. EXHIBITS.
| | | |
Exhibit Number | | Description of Document |
---|
| 1.1 | * | Third Amended and Restated Memorandum and Articles of Association of the Registrant as currently in effect |
| 2.1 | * | Form of Ordinary Share Certificate |
| 2.2 | † | Form of Deposit Agreement between the Registrant and Citibank, N.A., as depositary |
| 2.3 | † | Form of American depositary receipt evidencing American depositary shares (included in Exhibit 2.2) |
| 2.4 | * | Shareholders Agreement, dated as of August 28, 2009 |
| 4.1 | * | Form of Indemnification Agreement between the Registrant and its directors |
| 4.2 | * | Form of Employment Agreement between the Registrant and its executive officers |
| 4.3 | * | English translation of Amended and Restated Exclusive Technology Consulting and Management Service Agreement between Xuecheng Century (Beijing) Information Technology Co., Ltd. and Beijing Xueda Information Technology Co., Ltd. |
| 4.4 | | English translation of Amended and Restated Pledge Agreement between Xuecheng Century (Beijing) Information Technology Co., Ltd. and shareholders of Beijing Xueda Information Technology Co., Ltd. |
| 4.5 | * | English translation of Amended and Restated Exclusive Purchase Right Contract between Xuecheng Century (Beijing) Information Technology Co., Ltd. and shareholders of Beijing Xueda Information Technology Co., Ltd. |
| 4.6 | * | English translations of form of powers of attorney granted by shareholders of Beijing Xueda Information Technology Co. Ltd. in favor of Xuecheng Century (Beijing) Information Technology Co., Ltd. |
| 4.7 | * | Xueda Education Group Amended and Restated 2009 Equity Incentive Plan |
116
Table of Contents
| | | |
Exhibit Number | | Description of Document |
---|
| 4.8 | * | Subscription Agreement, dated as of October 20, 2010, between the Registrant and WP X Investments IV Ltd. |
| 4.9 | * | Investor and Registration Rights Agreement, dated as of October 20, 2010, between the Registrant and WP X Investment IV Ltd. |
| 8.1 | | List of Subsidiaries |
| 11.1 | | Code of Business Conduct and Ethics |
| 12.1 | | CEO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 |
| 12.2 | | CFO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 |
| 13.1 | | CEO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 |
| 13.2 | | CFO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 |
| 15.1 | | Consent of Deloitte Touche Tohmatsu CPA Ltd. |
- *
- Previously filed with the Registration Statement on Form F-1 (File No. 333-169971), as amended.
- †
- Previously filed with the Registration Statement on Form F-6 (File No. 333-169976), as amended.
117
Table of Contents
SIGNATURES
The registrant hereby certifies that it meets all of the requirements for filing its annual report on Form 20-F and that it has duly caused and authorized the undersigned to sign this annual report on its behalf.
| | | | | | |
| | Xueda Education Group |
| | By: | | /s/ XIN JIN
|
| | | | Name: | | Xin Jin |
| | | | Title: | | Chief Executive Officer and Director |
Date: May 21, 2011 | | | | | | |
118
Table of Contents
XUEDA EDUCATION GROUP
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
| | |
CONTENTS | | PAGE |
---|
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM | | F-2 |
CONSOLIDATED BALANCE SHEETS AS OF DECEMBER 31, 2009 AND 2010 | | F-3 |
CONSOLIDATED STATEMENTS OF OPERATIONS FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010 | | F-5 |
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY AND COMPREHENSIVE (LOSS) INCOME FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010 | | F-6 |
CONSOLIDATED STATEMENTS OF CASH FLOWS FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010 | | F-7 |
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS | | F-8 |
F-1
Table of Contents
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
TO THE BOARD OF DIRECTORS AND SHAREHOLDERS OF
XUEDA EDUCATION GROUP
We have audited the accompanying consolidated balance sheets of Xueda Education Group (the "Company"), its subsidiaries, its variable interest entity ("VIE"), and its VIE's subsidiaries (collectively, the "Group") as of December 31, 2009 and 2010 and the related consolidated statements of operations, shareholders' equity and comprehensive (loss) income, and cash flows for each of the three years in the period ended December 31, 2010. These financial statements are the responsibility of the Group's management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Group is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits include consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Group's internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of the Group as of December 31, 2009 and 2010 and the results of its operations and its cash flows for each of the three years in the period ended December 31, 2010 in conformity with accounting principles generally accepted in the United States of America.
/s/ Deloitte Touche Tohmatsu CPA Ltd.
Deloitte Touche Tohmatsu CPA Ltd.
Beijing, the People's Republic of China
May 23, 2011
F-2
Table of Contents
XUEDA EDUCATION GROUP
CONSOLIDATED BALANCE SHEETS
(In thousands of U.S. dollars, except for shares and per share data)
| | | | | | | | |
| | December 31, | |
---|
| | 2009 | | 2010 | |
---|
Assets | | | | | | | |
Current assets: | | | | | | | |
| Cash and cash equivalents | | | 36,436 | | | 211,370 | |
| Term deposits | | | 732 | | | 21,212 | |
| Prepaid expenses and other current assets | | | 4,587 | | | 8,398 | |
| Amounts due from related parties | | | 770 | | | 41 | |
| Deferred tax assets | | | 68 | | | 1,889 | |
| | | | | |
Total current assets | | | 42,593 | | | 242,910 | |
| | | | | |
Property and equipment, net | | | 3,555 | | | 15,775 | |
Deferred tax assets | | | 51 | | | 659 | |
Rental deposits | | | 1,258 | | | 2,391 | |
Goodwill | | | 796 | | | 823 | |
Other non-current assets | | | 70 | | | 624 | |
| | | | | |
Total assets | | | 48,323 | | | 263,182 | |
| | | | | |
Liabilities | | | | | | | |
Current liabilities: | | | | | | | |
| Deferred revenue-current (including deferred revenue of the consolidated VIE without recourse to the Company of $41,529 and $61,161 as of December 31, 2009 and 2010, respectively) | | | 41,529 | | | 61,161 | |
| Accrued expenses and other current liabilities (including accrued expenses and other current liabilities of the consolidated VIE without recourse to the Company of $5,640 and $10,184 as of December 31, 2009 and 2010, respectively) | | | 5,640 | | | 11,815 | |
| Income taxes payable (including income taxes payable of the consolidated VIE without recourse to the Company of $640 and $2,120 as of December 31, 2009 and 2010, respectively) | | | 640 | | | 2,120 | |
| Other taxes payable (including other taxes payable of the consolidated VIE without recourse to the Company of $1,000 and $1,473 as of December 31, 2009 and 2010, respectively) | | | 1,000 | | | 2,374 | |
| | | | | |
Total current liabilities | | | 48,809 | | | 77,470 | |
| | | | | |
Deferred revenue-noncurrent (including deferred revenue of the consolidated VIE without recourse to the Company of $16,454 and $25,020 as of December 31, 2009 and 2010, respectively) | | | 16,454 | | | 25,020 | |
Deferred tax liabilities (including deferred tax liabilities of the consolidated VIE without recourse to the Company of $36 and $nil as of December 31, 2009 and 2010, respectively) | | | 36 | | | — | |
| | | | | |
Total liabilities | | | 65,299 | | | 102,490 | |
| | | | | |
F-3
Table of Contents
XUEDA EDUCATION GROUP
CONSOLIDATED BALANCE SHEETS (Continued)
(In thousands of U.S. dollars, except for shares and per share data)
| | | | | | | | |
| | December 31, | |
---|
| | 2009 | | 2010 | |
---|
Commitments (Note 17) | | | | | | | |
Series A1 convertible redeemable preferred shares (par value $0.0001 per share; 21,555,920 shares authorized and issued, 21,555,920 and nil shares outstanding as of December 31, 2009 and 2010, respectively) | | | 3,037 | | | — | |
Series A2 convertible redeemable preferred shares (par value $0.0001 per share; 8,796,920 shares authorized and issued, 8,796,920 and nil shares outstanding as of December 31, 2009 and 2010, respectively) | | | 1,103 | | | — | |
Equity | | | | | | | |
| Ordinary shares (par value $0.0001per share; 469,647,160 shares authorized; 69,962,800 and 138,328,640 shares issued and outstanding as of December 31, 2009 and 2010, respectively) | | | 7 | | | 14 | |
| Additional paid-in capital | | | 1,246 | | | 173,616 | |
| Subscription receivable | | | — | | | (155 | ) |
| Statutory reserves | | | 144 | | | 523 | |
| Accumulated deficits | | | (21,690 | ) | | (12,296 | ) |
| Accumulated other comprehensive loss | | | (823 | ) | | (1,010 | ) |
| | | | | |
Total Xueda Education Group shareholders' equity | | | (21,116 | ) | | 160,692 | |
| | | | | |
Total liabilities, convertible redeemable preferred shares and equity | | | 48,323 | | | 263,182 | |
| | | | | |
See notes to consolidated financial statements.
F-4
Table of Contents
XUEDA EDUCATION GROUP
CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands of U.S. dollars, except for shares and per share data)
| | | | | | | | | | | |
| | Years ended December 31, | |
---|
| | 2008 | | 2009 | | 2010 | |
---|
Net revenues | | | 34,106 | | | 77,188 | | | 154,144 | |
Cost of revenues (including share-based compensation expenses of $nil, $nil and $3 for 2008, 2009 and 2010) | | | (31,945 | ) | | (57,326 | ) | | (103,504 | ) |
| | | | | | | |
Gross profit | | | 2,161 | | | 19,862 | | | 50,640 | |
| | | | | | | |
Operating expenses: | | | | | | | | | | |
| General and administrative (including share-based compensation expenses of $nil, $nil and $1,895 for 2008, 2009 and 2010) | | | (6,871 | ) | | (9,912 | ) | | (23,790 | ) |
| Selling and marketing (including share-based compensation expenses of $nil, $nil and $6 for 2008, 2009 and 2010) | | | (7,271 | ) | | (10,624 | ) | | (16,179 | ) |
| | | | | | | |
Total operating expenses | | | (14,142 | ) | | (20,536 | ) | | (39,969 | ) |
| | | | | | | |
Government subsidies | | | 52 | | | 83 | | | 26 | |
Other income | | | — | | | — | | | 76 | |
| | | | | | | |
(Loss) income from operations | | | (11,929 | ) | | (591 | ) | | 10,773 | |
Interest income | | | 24 | | | 220 | | | 510 | |
| | | | | | | |
(Loss) income before income tax expenses | | | (11,905 | ) | | (371 | ) | | 11,283 | |
Income tax expenses | | | (547 | ) | | (1,237 | ) | | (990 | ) |
| | | | | | | |
Net (loss) income | | | (12,452 | ) | | (1,608 | ) | | 10,293 | |
Deemed dividend on Series A1 convertible redeemable preferred shares—accretion of redemption premium | | | (257 | ) | | (367 | ) | | (382 | ) |
Deemed dividend on Series A2 convertible redeemable preferred shares—accretion of redemption premium | | | (112 | ) | | (150 | ) | | (138 | ) |
Deemed dividend on Series A1 convertible redeemable preferred shares—beneficial conversion feature | | | — | | | (460 | ) | | — | |
| | | | | | | |
Net (loss) income attributable to Xueda Education Group ordinary shareholders | | | (12,821 | ) | | (2,585 | ) | | 9,773 | |
| | | | | | | |
Net (loss) income per ordinary share: | | | | | | | | | | |
Net (loss) income attributable to Xueda Education Group ordinary shareholders | | | | | | | | | | |
| Basic | | | (0.19 | ) | | (0.04 | ) | | 0.09 | |
| Diluted | | | (0.19 | ) | | (0.04 | ) | | 0.09 | |
| | | | | | | |
Weighted average shares used in calculating net (loss) income per ordinary share | | | | | | | | | | |
| Basic | | | 66,670,000 | | | 68,865,200 | | | 80,407,581 | |
| Diluted | | | 66,670,000 | | | 68,865,200 | | | 82,776,366 | |
| | | | | | | |
See notes to consolidated financial statements.
F-5
Table of Contents
XUEDA EDUCATION GROUP
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY AND COMPREHENSIVE (LOSS) INCOME
(In thousands of U.S. dollars, except for shares and per share data)
| | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | Ordinary | |
| |
| |
| |
| | Accumulated other comprehensive loss | |
| |
| |
---|
| | Additional paid-in capital | | Subscription receivable | | Statutory reserve | | Accumulated deficits | | Total equity | | Total comprehensive (loss)/income | |
---|
| | Shares | | Amount | |
---|
Balance at January 1, 2008 | | | 66,670,000 | | | 7 | | | 274 | | | — | | | — | | | (6,140 | ) | | (270 | ) | | (6,129 | ) | | | |
Deemed dividend on Series A1 convertible redeemable preferred shares—accretion of redemption premium | | | — | | | — | | | — | | | — | | | — | | | (257 | ) | | — | | | (257 | ) | | | |
Deemed dividend on Series A2 convertible redeemable preferred shares—accretion of redemption premium | | | — | | | — | | | — | | | — | | | — | | | (112 | ) | | — | | | (112 | ) | | | |
Foreign currency translation adjustments | | | — | | | — | | | — | | | — | | | — | | | — | | | (552 | ) | | (552 | ) | | (552 | ) |
Net loss | | | — | | | — | | | — | | | — | | | — | | | (12,452 | ) | | — | | | (12,452 | ) | | (12,452 | ) |
| | | | | | | | | | | | | | | | | | | |
Balance at December 31, 2008 | | | 66,670,000 | | | 7 | | | 274 | | | — | | | — | | | (18,961 | ) | | (822 | ) | | (19,502 | ) | | (13,004 | ) |
| | | | | | | | | | | | | | | | | | | | | | | | | | | |
Deemed dividend on Series A1 convertible redeemable preferred shares—accretion of redemption premium | | | — | | | — | | | — | | | — | | | — | | | (367 | ) | | — | | | (367 | ) | | | |
Deemed dividend on Series A2 convertible redeemable preferred shares—accretion of redemption premium | | | — | | | — | | | — | | | — | | | — | | | (150 | ) | | — | | | (150 | ) | | | |
Deemed dividend on Series A1 convertible redeemable preferred shares—beneficial conversion feature | | | — | | | — | | | 460 | | | — | | | — | | | (460 | ) | | — | | | — | | | | |
Conversion of Series A1 convertible redeemable preferred shares | | | 3,126,920 | | | — | | | 356 | | | — | | | — | | | — | | | — | | | 356 | | | | |
Conversion of Series A2 convertible redeemable preferred shares | | | 1,373,080 | | | — | | | 156 | | | — | | | — | | | — | | | — | | | 156 | | | | |
Repurchase and cancellation of shares | | | (1,207,200 | ) | | — | | | — | | | — | | | — | | | — | | | — | | | — | | | | |
Provision for statutory reserve | | | — | | | — | | | — | | | — | | | 144 | | | (144 | ) | | — | | | — | | | | |
Foreign currency translation adjustments | | | — | | | — | | | — | | | — | | | — | | | — | | | (1 | ) | | (1 | ) | | (1 | ) |
Net loss | | | — | | | — | | | — | | | — | | | — | | | (1,608 | ) | | — | | | (1,608 | ) | | (1,608 | ) |
| | | | | | | | | | | | | | | | | | | |
Balance at December 31, 2009 | | | 69,962,800 | | | 7 | | | 1,246 | | | — | | | 144 | | | (21,690 | ) | | (823 | ) | | (21,116 | ) | | (1,609 | ) |
| | | | | | | | | | | | | | | | | | | | | | | | | | | |
Deemed dividend on Series A1 convertible redeemable preferred shares—accretion of redemption premium | | | — | | | — | | | — | | | — | | | — | | | (382 | ) | | — | | | (382 | ) | | | |
Deemed dividend on Series A2 convertible redeemable preferred shares—accretion of redemption premium | | | — | | | — | | | — | | | — | | | — | | | (138 | ) | | — | | | (138 | ) | | | |
Provision for statutory reserve | | | — | | | — | | | — | | | — | | | 379 | | | (379 | ) | | — | | | — | | | | |
Share-based compensation | | | — | | | — | | | 1,904 | | | — | | | — | | | — | | | — | | | 1,904 | | | | |
Conversion of Series A1 and A2 preferred shares upon the completion of the initial public offering ("IPO") | | | 30,352,840 | | | 3 | | | 4,657 | | | — | | | — | | | — | | | — | | | 4,660 | | | | |
Issuance of ordinary shares upon the completion of IPO (net of issuance cost of $3,464) | | | 30,889,000 | | | 3 | | | 132,986 | | | (155 | ) | | — | | | — | | | — | | | 132,834 | | | | |
Issuance of ordinary shares to Warburg Pincus (net of issuance cost of $nil) | | | 7,124,000 | | | 1 | | | 32,823 | | | — | | | — | | | — | | | — | | | 32,824 | | | | |
Foreign currency translation adjustments | | | — | | | — | | | — | | | — | | | — | | | — | | | (187 | ) | | (187 | ) | | (187 | ) |
Net income | | | — | | | — | | | — | | | — | | | — | | | 10,293 | | | — | | | 10,293 | | | 10,293 | |
| | | | | | | | | | | | | | | | | | | |
Balance at December 31, 2010 | | | 138,328,640 | | | 14 | | | 173,616 | | | (155 | ) | | 523 | | | (12,296 | ) | | (1,010 | ) | | 160,692 | | | 10,106 | |
| | | | | | | | | | | | | | | | | | | |
See notes to consolidated financial statements.
F-6
Table of Contents
XUEDA EDUCATION GROUP
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands of U.S. dollars)
| | | | | | | | | | | | |
| | Years ended December 31, | |
---|
| | 2008 | | 2009 | | 2010 | |
---|
Cash flows from operating activities: | | | | | | | | | | |
| Net (loss) income | | | (12,452 | ) | | (1,608 | ) | | 10,293 | |
| Adjustments to reconcile net (loss) income to net cash provided by operating activities: | | | | | | | | | | |
| | Depreciation and amortization of property and equipment | | | 625 | | | 1,087 | | | 3,551 | |
| | Loss on disposal of property, plant and equipment | | | — | | | 6 | | | 24 | |
| | Share-based compensation expense | | | — | | | — | | | 1,904 | |
| | Interest income from term deposits | | | — | | | (102 | ) | | (226 | ) |
| | Deferred income taxes | | | — | | | (83 | ) | | (2,404 | ) |
| Changes in assets and liabilities: | | | | | | | | | | |
| | Prepaid expenses and other current assets | | | (2,049 | ) | | (1,026 | ) | | (2,298 | ) |
| | Amounts due from related parties | | | — | | | (568 | ) | | 749 | |
| | Rental deposits | | | (667 | ) | | (158 | ) | | (1,051 | ) |
| | Deferred revenue | | | 17,558 | | | 26,001 | | | 25,846 | |
| | Accrued expenses and other current liabilities | | | 1,924 | | | 2,138 | | | 4,432 | |
| | Income tax payable | | | (277 | ) | | 576 | | | 1,405 | |
| | Other non-current assets | | | 2 | | | 9 | | | (548 | ) |
| | Other taxes payable | | | 202 | | | 475 | | | 1,290 | |
| | | | | | | |
Net cash provided by operating activities | | | 4,866 | | | 26,747 | | | 42,967 | |
| | | | | | | |
Cash flows from investing activities: | | | | | | | | | | |
| Proceeds from maturity of term deposits | | | — | | | 8,886 | | | 742 | |
| Net cash acquired on acquisition of business with deferred consideration | | | — | | | 129 | | | — | |
| Proceeds from disposal of property and equipment | | | — | | | 6 | | | 6 | |
| Purchase of property and equipment | | | (2,464 | ) | | (2,257 | ) | | (15,419 | ) |
| Purchase of term deposits | | | — | | | (9,516 | ) | | (20,850 | ) |
| | | | | | | |
Net cash used in investing activities | | | (2,464 | ) | | (2,752 | ) | | (35,521 | ) |
| | | | | | | |
Cash flows from financing activities: | | | | | | | | | | |
| Proceeds from IPO | | | — | | | — | | | 136,299 | |
| Payment of issuance cost in connection with IPO | | | — | | | — | | | (2,732 | ) |
| Proceeds from issuance of ordinary shares to Warburg Pincus | | | — | | | — | | | 32,824 | |
| Proceeds from issuance of Series A1 convertible preferred shares | | | 2,269 | | | 500 | | | — | |
| Proceeds from issuance of Series A2 convertible preferred shares | | | 997 | | | — | | | — | |
| Payment of deferred consideration for acquisition of Taiyuan Xueda | | | — | | | — | | | (235 | ) |
| | | | | | | |
Net cash provided by financing activities | | | 3,266 | | | 500 | | | 166,156 | |
| | | | | | | |
Effect of exchange rate changes | | | 538 | | | 11 | | | 1,332 | |
Net increase in cash and cash equivalents | | | 6,206 | | | 24,506 | | | 174,934 | |
Cash and cash equivalents, beginning of year | | | 5,724 | | | 11,930 | | | 36,436 | |
| | | | | | | |
Cash and cash equivalents, end of year | | | 11,930 | | | 36,436 | | | 211,370 | |
| | | | | | | |
Supplemental disclosure of cash flow information | | | | | | | | | | |
| Income taxes paid | | | 1,308 | | | 409 | | | 1,975 | |
| | | | | | | |
See notes to consolidated financial statements.
F-7
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
1. ORGANIZATION AND PRINCIPAL ACTIVITIES
Xueda Education Group (the "Company") was incorporated under the laws of the Cayman Islands on April 24, 2009. The Company, its subsidiaries, its consolidated variable interest entity ("VIE") and VIE's subsidiaries (collectively the "Group") are primarily engaged in providing private personalized tutoring services for primary and secondary school students in the People's Republic of China ("PRC").
As of December 31, 2010, details of the Company's subsidiaries and VIE and VIE's subsidiaries were as follows:
| | | | | | | | | | |
| Name | | Incorporation or acquisition date | | Place of establishment/ incorporation | | Legal ownership | |
---|
|
| |
| |
| | %
| |
---|
| Subsidiaries: | | | | | | | | | |
| Xuecheng Century (Beijing) Information Technology Co., Ltd. | | | Aug 17, 2009 | | PRC | | | 100 | % |
| China Xueda Corporation Limited | | | May 13, 2009 | | Hong Kong | | | 100 | % |
| VIE: | | | | | | | | | |
| Beijing Xueda Information Technology Co., Ltd. | | | Jul 13, 2009 | | PRC | | | 0 | %* |
| VIE's subsidiaries: | | | | | | | | | |
| Beijing Xuecheng Shidai Information Technology Co., Ltd. | | | Oct 28, 2009 | | PRC | | | 0 | %* |
| Baoding Xueda Chengcai Information Technology Co., Ltd. | | | Apr 23, 2010 | | PRC | | | 0 | %* |
| Baotou Xueda Information Technology Co., Ltd. | | | Aug 1, 2010 | | PRC | | | 0 | %* |
| Beijing Dongcheng Xueda Training School(1) | | | May 27, 2010 | | PRC | | | 0 | %* |
| Beijing Xicheng Xueda Training School(1) | | | Feb 1, 2010 | | PRC | | | 0 | %* |
| Beijing Xuemeng Century Education Consulting Co., Ltd. | | | Dec 24, 2009 | | PRC | | | 0 | %* |
| Changchun Xueda Education & Training School(1) | | | Jun 11, 2010 | | PRC | | | 0 | %* |
| Changsha Xian Xueda Education & Training School(1) | | | Jul 20, 2010 | | PRC | | | 0 | %* |
| Changsha Xuezhi Information Technology Co., Ltd. | | | Nov 3, 2009 | | PRC | | | 0 | %* |
| Changzhou Xueda Education Information Technology Co., Ltd. | | | Dec 22, 2009 | | PRC | | | 0 | %* |
| Chengdu Chenghua Xueda Education & Training School(1) | | | Jul 23, 2010 | | PRC | | | 0 | %* |
| Chengdu Xueda Information Technology Co., Ltd. | | | Nov 30, 2009 | | PRC | | | 0 | %* |
| Chongqing Shapingba Xueda Education & Training School(1) | | | Jul 8, 2010 | | PRC | | | 0 | %* |
| Chongqing Xueda Information Technology Co., Ltd. | | | Nov 2, 2009 | | PRC | | | 0 | %* |
| Cixi Xueda Education & Training School(1) | | | Jun 9, 2010 | | PRC | | | 0 | %* |
| Dalian Shahekou Xueda Education & Training School(1) | | | Mar 5, 2010 | | PRC | | | 0 | %* |
| Dongguan Dongcheng Xueda Training Center(1) | | | Nov 12, 2010 | | PRC | | | 0 | %* |
| Dongguan Nancheng Xueda Training Center(1) | | | Nov 3, 2010 | | PRC | | | 0 | %* |
| Dongguan Xueda Information Technology Co., Ltd. | | | Dec 2, 2009 | | PRC | | | 0 | %* |
| Foshan Chancheng District Xueda Education Training Center(1) | | | Jul 1, 2010 | | PRC | | | 0 | %* |
| Fuzhou Cangshan District Jinshan Xueda Education Training Center(1) | | | Sep 30, 2010 | | PRC | | | 0 | %* |
| Fuzhou Gulou Xueda Education & Training School(1) | | | Apr 26, 2010 | | PRC | | | 0 | %* |
F-8
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data) (Continued)
1. ORGANIZATION AND PRINCIPAL ACTIVITIES (Continued)
| | | | | | | | | | |
| Name | | Incorporation or acquisition date | | Place of establishment/ incorporation | | Legal ownership | |
---|
|
| |
| |
| | %
| |
---|
| Fuzhou Xueda Educational Consulting Co., Ltd. | | | Nov 6, 2009 | | PRC | | | 0 | %* |
| Guangzhou Panyu District Xueda Education Training Center(1) | | | Oct 27, 2010 | | PRC | | | 0 | %* |
| Guangzhou Haizhu Xueda Education & Training School(1) | | | Aug 16, 2010 | | PRC | | | 0 | %* |
| Guangzhou Xueda Educational Technology Co., Ltd. | | | Nov 24, 2009 | | PRC | | | 0 | %* |
| Guiyang Xueda Information Technology Co., Ltd. | | | Apr 9, 2010 | | PRC | | | 0 | %* |
| Hangzhou Xueda Education Consulting Co., Ltd. | | | Mar 9, 2010 | | PRC | | | 0 | %* |
| Hangzhou Xuezhi Information Technology Co., Ltd. | | | Oct 20, 2009 | | PRC | | | 0 | %* |
| Harbin Xueda Information Technology Co., Ltd. | | | Oct 13, 2009 | | PRC | | | 0 | %* |
| Hefei Xueda Education Training Department(1) | | | Dec 27, 2010 | | PRC | | | 0 | %* |
| Hefei Xueda Information Technology Co., Ltd. | | | Oct 12, 2009 | | PRC | | | 0 | %* |
| Hohhot Xueda Information Technology Co., Ltd. | | | Oct 21, 2009 | | PRC | | | 0 | %* |
| Huizhou Xueda Information Technology Co., Ltd. | | | Jul 1, 2010 | | PRC | | | 0 | %* |
| Jilin Xueda Education Individualized Learning Center(1) | | | Nov 20, 2009 | | PRC | | | 0 | %* |
| Jinan Xuecheng Education & Training School(1) | | | Dec 17, 2009 | | PRC | | | 0 | %* |
| Kunming Guandu Xueda Education & Training School(1) | | | Aug 2, 2010 | | PRC | | | 0 | %* |
| Kunming Panlong Xueda Education & Training School(1) | | | Aug 4, 2010 | | PRC | | | 0 | %* |
| Kunming Wuhua Xueda Personalized Education Training School(1) | | | Nov 24, 2010 | | PRC | | | 0 | %* |
| Kunming Xishan Xueda Education & Training School(1) | | | Jul 29, 2010 | | PRC | | | 0 | %* |
| Kunming Xueda Information Technology Co., Ltd. | | | Nov 6, 2009 | | PRC | | | 0 | %* |
| Langfang Xueda Computer Network Technology Co., Ltd. | | | Oct 22, 2010 | | PRC | | | 0 | %* |
| Lanzhou Xueda Information Technology Co., Ltd. | | | Oct 29, 2009 | | PRC | | | 0 | %* |
| Luoyang Jianxi Xueda Education & Training School(1) | | | Aug 9, 2010 | | PRC | | | 0 | %* |
| Nanchang Xueda Education & Training School(1) | | | Apr 20, 2009 | | PRC | | | 0 | %* |
| Nanjing Xueda Education & Training School(1) | | | Sep 30, 2010 | | PRC | | | 0 | %* |
| Nanjing Xueda Information Technology Co., Ltd. | | | Oct 30, 2009 | | PRC | | | 0 | %* |
| Nanning Qingxiu Xueda Education & Training School(1) | | | Sep 20, 2010 | | PRC | | | 0 | %* |
| Nanning Xuecheng Information Technology Co., Ltd. | | | Dec 2, 2009 | | PRC | | | 0 | %* |
| Nantong Chongchuan District Xueda Education Training School(1) | | | Nov 19, 2010 | | PRC | | | 0 | %* |
| Ningbo Xueda Education & Training School(1) | | | Dec 29, 2009 | | PRC | | | 0 | %* |
| Ningbo Xueda Information Technology Co., Ltd. | | | Oct 15, 2009 | | PRC | | | 0 | %* |
| Qingdao Xueda Information Technology Co., Ltd. | | | Nov 30, 2009 | | PRC | | | 0 | %* |
| Qingdao Xueda Pre-exam Tutoring School(1) | | | May 18, 2009 | | PRC | | | 0 | %* |
| Shaanxi Xueda Information Technology Co., Ltd. | | | Oct 29, 2009 | | PRC | | | 0 | %* |
| Shandong Xueda Information Technology Co., Ltd. | | | Aug 24, 2009 | | PRC | | | 0 | %* |
| Shanghai Jinshan District Xueda Education School of Continuing Studies(1) | | | Nov 1, 2010 | | PRC | | | 0 | %* |
F-9
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data) (Continued)
1. ORGANIZATION AND PRINCIPAL ACTIVITIES (Continued)
| | | | | | | | | | |
| Name | | Incorporation or acquisition date | | Place of establishment/ incorporation | | Legal ownership | |
---|
|
| |
| |
| | %
| |
---|
| Shanghai Xueda Information Technology Co., Ltd. | | | Oct 20, 2009 | | PRC | | | 0 | %* |
| Shaoxing Xueda Information Technology Co., Ltd. | | | Apr 16, 2010 | | PRC | | | 0 | %* |
| Shenyang Xueda Education & Training School(1) | | | Aug 10, 2010 | | PRC | | | 0 | %* |
| Shenyang Xueda Information Technology Co., Ltd. | | | Oct 26, 2009 | | PRC | | | 0 | %* |
| Shenzhen Xueda Information Technology Co., Ltd. | | | Nov 25, 2009 | | PRC | | | 0 | %* |
| Shijiazhuang Xueda Chengcai Information Technology Co., Ltd. | | | Oct 16, 2009 | | PRC | | | 0 | %* |
| Shijiazhuang Yuhua District Xueda Education & Training School(1) | | | Apr 26, 2010 | | PRC | | | 0 | %* |
| Suzhou Xuecheng Information Technology Co., Ltd. | | | Sep 28, 2009 | | PRC | | | 0 | %* |
| Taiyuan Xueda Education & Training School(1) | | | Dec 8, 2008 | | PRC | | | 0 | %* |
| Tangshan Xueda Technology Co., Ltd. | | | Dec 7, 2009 | | PRC | | | 0 | %* |
| Tianjin Xueda Educational Information Consulting Co., Ltd. | | | Oct 26, 2009 | | PRC | | | 0 | %* |
| Wenzhou Xueda Chengcai Information Technology Co., Ltd. | | | Dec 28, 2009 | | PRC | | | 0 | %* |
| Wuhan Xueda Information Technology Co., Ltd. | | | Oct 12, 2009 | | PRC | | | 0 | %* |
| Wuxi Xueda Information Technology Co., Ltd. | | | Oct 15, 2009 | | PRC | | | 0 | %* |
| Xi'an Beilin District Xueda Education Training School(1) | | | Dec 14, 2010 | | PRC | | | 0 | %* |
| Xi'an Lianhu Xueda Education Training School(1) | | | Dec 7, 2010 | | PRC | | | 0 | %* |
| Xi'an Xueda Education & Training School(1) | | | Jun 18, 2010 | | PRC | | | 0 | %* |
| Yinchuan Xueda Education Training School(1) | | | Oct 25, 2010 | | PRC | | | 0 | %* |
| Yinchuan Xueda Information Technology Co., Ltd. | | | Jun 3, 2010 | | PRC | | | 0 | %* |
| Yuci Xueda Education Training School(1) | | | Sep 3, 2010 | | PRC | | | 0 | %* |
| Zhengzhou Xueda Education Consulting Co., Ltd. | | | Oct 27, 2009 | | PRC | | | 0 | %* |
- *
- These entities are controlled by the Company pursuant to the contractual arrangements disclosed below.
- (1)
- These private schools are established and controlled by Beijing Xueda Information Technology Co., Ltd. or its subsidiaries. Under PRC laws and regulations, entities who establish private schools are commonly referred to as "sponsors" instead of "owners" or "shareholders." The economic substance of "sponsorship" in respect of private schools is substantially similar to that of ownership with respect to legal, regulatory and tax matters.
History of the Group and corporate reorganization
The Group's history began with the commencement of operation of Xueda Education Technology (Beijing) Co., Ltd. ("Xueda Technology"), a limited liability company incorporated by a group of individuals in the PRC in September 2001 to provide private personalized tutoring services for primary and secondary school students.
In March 2008, CDH Xueda Education Limited ("CDH Xueda Education") and Beijing Century Hui Ce Investment Consultancy Co., Ltd ("Century Hui Ce"), a company owned by three individual investors, subscribed for convertible redeemable preferred share interests in Xueda
F-10
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data) (Continued)
1. ORGANIZATION AND PRINCIPAL ACTIVITIES (Continued)
Technology, which represented 23.16% and 10.17%, respectively, of the total equity interest on an as converted basis, with cash of $2,269 and $996, respectively.
The equity interest structure of Xueda Technology had been as follows since the incorporation of Xueda Technology till CDH Xueda Education and Century Hui Ce becoming investors:
| | | | | |
| Beneficial owners | | Percentage of ownership | |
---|
|
| | %
| |
---|
| Rubin Li | | | 33.00 | |
| Xin Jin | | | 38.00 | |
| Jinbo Yao | | | 22.00 | |
| Changyong Zhu | | | 4.00 | |
| Qiang Deng | | | 3.00 | |
| | | | |
| Total | | | 100.00 | |
| | | | |
Upon the investments of CDH Xueda Education and Century Hui Ce, the equity interest structure of Xueda Technology was as follows:
| | | | | | | | |
| Beneficial owners | | Percentage of ownership in ordinary share interest | | Percentage of ownership on an as converted basis | |
---|
|
| | %
| | %
| |
---|
| Rubin Li | | | 33.00 | | | 22.00 | |
| Xin Jin | | | 38.00 | | | 25.33 | |
| Jinbo Yao | | | 22.00 | | | 14.67 | |
| Changyong Zhu | | | 4.00 | | | 2.67 | |
| Qiang Deng | | | 3.00 | | | 2.00 | |
| Century Hui Ce | | | — | | | 10.17 | |
| CDH Xueda Education | | | — | | | 23.16 | |
| | | | | | |
| Total | | | 100.00 | | | 100.00 | |
| | | | | | |
On April 24, 2009, Xueda Education Group (the "Company") was incorporated in the Cayman Islands to be the holding company of the Group. The individual ordinary shareholders subscribed for 100% of the ordinary shares of the Company issued and outstanding, and CDH Xueda Education and Century Hui Ce subscribed for convertible redeemable preferred shares, all in the same proportions as they held in Xueda Technology.
F-11
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data) (Continued)
1. ORGANIZATION AND PRINCIPAL ACTIVITIES (Continued)
The equity structure of the Company was therefore identical with that of Xueda Technology upon the incorporation of the Company and was as follows:
| | | | | | | | |
| Beneficial owners | | Percentage of ownership in ordinary share interest | | Percentage of ownership on an as converted basis | |
---|
|
| | %
| | %
| |
---|
| Rubin Li | | | 33.00 | | | 22.00 | |
| Xin Jin | | | 38.00 | | | 25.33 | |
| Jinbo Yao | | | 22.00 | | | 14.67 | |
| Changyong Zhu | | | 4.00 | | | 2.67 | |
| Qiang Deng | | | 3.00 | | | 2.00 | |
| Century Hui Ce | | | — | | | 10.17 | |
| CDH Xueda Education | | | — | | | 23.16 | |
| | | | | | |
| Total | | | 100.00 | | | 100.00 | |
| | | | | | |
The Company subsequently incorporated two wholly owned holding subsidiaries, China Xueda Corporation Limited ("Xueda HK") in Hong Kong, and Xuecheng Century (Beijing) Information Technology Co., Ltd. ("Xuecheng Century") in the PRC.
In July 2009, Beijing Xueda Information Technology Co., Ltd. ("Xueda Information") was established to carry on the business of Xueda Technology. In August 2009, the Company, through Xuecheng Century, entered into a series of contractual agreements with Xueda Information whereby Xueda Information became a consolidated variable interest entity ("VIE") of the Company. (See below for a description of the VIE arrangements under which the Company, or its subsidiary, is the primary beneficiary of its consolidated VIE.) From November 2009 to June 2010, all business, assets and liabilities held by Xueda Technology were transferred to Xueda Information.
At the time of concluding the VIE arrangements, the ultimate beneficial shareholders of Xueda Information and Xueda Technology were identical with no shareholder having, before or after the reorganization, a controlling interest.
The Company has therefore accounted for this as a recapitalization with no change in the basis of the assets and liabilities of Xueda Technology and the consolidated financial statements of the Company for the period prior to its incorporation comprise those of Xueda Technology but with the share capital of the Company upon the reorganization event reflected as if it were the historical share capital for all periods presented.
The VIE arrangements
There are some uncertainties as to whether applicable PRC laws and regulations prohibit foreign investors from holding equity interest in PRC education companies. As a Cayman Islands corporation, the Company is deemed a foreign legal person under PRC laws. Accordingly,
F-12
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data) (Continued)
1. ORGANIZATION AND PRINCIPAL ACTIVITIES (Continued)
Xuecheng Century, the Company's wholly owned subsidiary in the PRC, as a foreign invested company, may be deemed to be ineligible to engage in education business in the PRC.
The Company therefore conducts substantially all of its activities through the VIE, Xueda Information, and its subsidiaries in the PRC. To provide the Company the ability to receive the majority of the expected residual returns of the VIE and its subsidiaries, Xuecheng Century entered into a series of contractual arrangements with Xueda Information in August 2009.
- •
- Agreements that transfer economic benefits to Xuecheng Century
Exclusive technology consulting and management service agreement
Pursuant to the exclusive consulting and management service agreement between Xueda Information and Xuecheng Century, Xuecheng Century has the exclusive right to provide to Xueda Information consulting services, technical support and training services, including industry and customer research, employee training, IT system maintenance and support, website and network construction and maintenance, and other services. Xuecheng Century is entitled to charge Xueda Information an annual service fee and adjust the service fee rate from time to time according to the amount of services it has provided to Xueda Information. The annual service fee amounts to substantially all of the net income of Xueda Information before the service fee.
Exclusive purchase right agreement on the equity interest of Xueda Information
Pursuant to the purchase option agreement, Xuecheng Century has the unconditional right to purchase from the nominee shareholders the equity interest in Xueda Information at the lowest amount of consideration permitted by the PRC law when and to the extent that applicable PRC law permits Xuecheng Century to own all or part of such equity interest in Xueda Information.
- •
- Agreements that provide Xuecheng Century effective control over Xueda Information
Power of attorney
Pursuant to the power of attorney, the nominee shareholders of Xueda Information each executed an irrevocable power of attorney assigning Xuecheng Century or any person designated by Xuecheng Century as their attorney-in-fact to vote on their behalf on all matters of Xueda Information requiring shareholder approval under PRC laws and regulations and the articles of association of Xueda Information.
The Articles of Incorporation of Xueda Information states that the major rights of the shareholders include the power to review and approve the annual budget, operating strategy and investment plan, elect the members of board of directors and approve their compensation plan. Therefore, through the irrevocable power of attorney arrangement, Xuecheng Century has the ability to exercise effective control over Xueda Information through shareholder votes and, through such votes, to also control the composition of the board of directors. In addition, the senior management team of Xueda Information is the same as that of Xuecheng Century.
F-13
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data) (Continued)
1. ORGANIZATION AND PRINCIPAL ACTIVITIES (Continued)
Pledge agreement
Pursuant to the equity pledge agreement between Xuecheng Century and the shareholders of Xueda Information, the shareholders of Xueda Information pledged all of their equity interests in Xueda Information to Xuecheng Century to guarantee Xueda Information's performance of its obligations under the exclusive technology consulting and service agreement. If Xueda Information breaches its contractual obligations under that agreement, Xuecheng Century, as the pledge, will be entitled to certain rights, including the right to sell the pledged equity interests. The shareholders of Xueda Information agree that, without prior written consent of Xuecheng Century, they will not dispose of the pledged equity interests or create or allow any encumbrance on the pledged equity interests that would prejudice Xuecheng Century's interest. During the term of the equity pledge agreement, Xuecheng Century is entitled to receive all the dividends paid on the pledged equity interests.
As a result of these contractual arrangements, Xuecheng Century is the primary beneficiary of Xueda Information, which obtained the business, assets and liabilities from Xueda Technology, and accordingly, the Company has consolidated the financial results of Xueda Technology, Xueda Information and its subsidiaries in the consolidated financial statements for all the periods presented.
In June 2009, the FASB issued an authoritative pronouncement to amend the accounting rules for variable interest entities. The amendment effectively replaces the quantitative-based risks-and-rewards calculation for determining which reporting entity, if any, has a controlling financial interest in a variable interest entity with an approach focused on identifying which reporting entity has (1) the power to direct the activities of a variable interest entity that most significantly affect the entity's economic performance and (2) the obligation to absorb losses of, or the right to receive benefits from, the entity. Additionally, an enterprise is required to assess whether it has an implicit financial responsibility to ensure that a variable interest entity operates as designed when determining whether it has the power to direct the activities of the variable interest entity that most significantly impact the entity's economic performance. The new guidance also requires additional disclosures about a reporting entity's involvement with variable interest entities and about any significant changes in risk exposure as a result of that involvement.
The new guidance is effective at the start of a reporting entity's first fiscal year beginning after November 15, 2009, and all interim and annual periods thereafter. The Company adopted the new guidance effective from January 1, 2010. The Company has had a VIE, which it has consolidated under the authoritative literature prior to the amendment discussed above because it was the primary beneficiary of the VIE. Because the Company, through its subsidiary, has (1) the power to direct the activities of the VIE that most significantly affect the entity's economic performance and (2) the right to receive benefits from the VIE. The Company continues to consolidate the VIE upon the adoption of the new guidance which therefore, other than for additional disclosures, had no accounting impact.
The Company believes that Xuecheng Century's contractual arrangements with the VIE are in compliance with PRC law and are legally enforceable. Currently, the shareholders of the VIE are substantially the same as the beneficial owners of the Company and therefore have no current
F-14
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data) (Continued)
1. ORGANIZATION AND PRINCIPAL ACTIVITIES (Continued)
interest in seeking to act contrary to the contractual arrangements. However, uncertainties in the PRC legal system could limit the Company's ability to enforce these contractual arrangements and if the shareholders of the VIE were to reduce their interest in the Company, their interests may diverge from that of the Company and that may potentially increase the risk that they would seek to act contrary to the contractual terms, for example by influencing the VIE not to pay the service fees when required to do so.
The Company's ability to control the VIE also depends on the power of attorney Xuecheng Century has to vote on all matters requiring shareholder approval in the VIE. As noted above, the Company believes this power of attorney is legally enforceable but may not be as effective as direct equity ownership.
In addition, if the legal structure and contractual arrangements were found to be in violation of any existing PRC laws and regulations, the Group may be subject to fines or other actions. The Company does not believe such actions would result in the liquidation or dissolution of the Company, Xuecheng Century or the VIE.
The Group's tutoring business has been directly operated by (and as a result all of the Group's revenues have been generated from) the VIE and its subsidiaries. The financial information of the Company's VIE and VIE's subsidiaries as of December 31, 2009 and 2010 and for the years ended December 31, 2008, 2009 and 2010 is as follows:
| | | | | | | | |
|
| | As of December 31, | |
---|
|
| | 2009 | | 2010 | |
---|
| Cash and cash equivalents | | | 35,952 | | | 38,695 | |
| Prepaid expense and other current assets | | | 4,587 | | | 6,834 | |
| Total current assets | | | 42,117 | | | 68,671 | |
| Total assets | | | 47,846 | | | 87,925 | |
| Deferred revenue | | | 57,983 | | | 86,181 | |
| Total current liabilities | | | 48,809 | | | 75,124 | |
| Total liabilities | | | 65,299 | | | 100,144 | |
| Total equity | | | (21,088 | ) | | (12,219 | ) |
| | | | | | |
| | | | | | | | | | | |
|
| | For the year ended December 31, | |
---|
|
| | 2008 | | 2009 | | 2010 | |
---|
| Net revenues | | | 34,106 | | | 77,188 | | | 155,019 | |
| Net (loss) income | | | (12,452 | ) | | (1,592 | ) | | 3,550 | |
| Net cash provided by operating activities | | | 4,866 | | | 26,763 | | | 35,510 | |
| Net cash used in investing activities | | | (2,464 | ) | | (2,752 | ) | | (34,374 | ) |
| Net cash provided by financing activities | | | 3,266 | | | — | | | 353 | |
| Effects of exchange rate changes | | | 538 | | | 11 | | | 1,254 | |
| | | | | | | | |
F-15
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data) (Continued)
1. ORGANIZATION AND PRINCIPAL ACTIVITIES (Continued)
There are no consolidated VIE's assets that are collateral for the VIE's obligations and which can only be used to settle the VIE's obligations.
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Basis of presentation
The consolidated financial statements of the Group have been prepared in accordance with accounting principles generally accepted in the United States of America ("US GAAP").
Basis of consolidation
The consolidated financial statements include the financial statements of the Company, its subsidiaries, its VIE and the VIE's subsidiaries. All inter-company transactions and balances have been eliminated upon consolidation.
Cash and cash equivalents
Cash and cash equivalents consist of cash on hand and demand deposits or liquid investments that are placed with banks and other financial institutions and are unrestricted as to withdrawal or use, or have remaining maturities of three months or less.
Term deposits
Term deposits consist of deposits placed with financial institutions with original maturity terms of greater than three months but less than one year and accounted for as held to maturity securities at amortized cost.
The Group reviews its short-term investments in term deposits for other-than-temporary impairment based on the specific identification method. The Group considers available quantitative and qualitative evidence in evaluating potential impairment of its short-term investments. If the cost of an investment exceeds the investment's fair value, the Group considers, among other factors, general market conditions, government economic plans, the duration and the extent to which the fair value of the investment is less than the cost, the Group's intent and ability to hold the investment, and the financial condition and near term prospects of the issuers.
Fair value
Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining the fair value measurements for assets and liabilities required or permitted to be recorded at fair value, the Group considers the principal or most advantageous market in which it would transact and it considers assumptions that market participants would use when pricing the asset or liability.
Authoritative literature provides a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The level in the hierarchy within
F-16
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data) (Continued)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
which the fair value measurement in its entirety falls is based upon the lowest level of input that is significant to the fair value measurement as follows:
Level 1
Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities.
Level 2
Level 2 applies to assets or liabilities for which there are inputs other than quoted prices included within Level 1 that are observable for the asset or liability such as quoted prices for similar assets or liabilities in active markets; quoted prices for identical assets or liabilities in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which significant inputs are observable or can be derived principally from, or corroborated by, observable market data.
Level 3
Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of the assets or liabilities.
Financial instruments include cash and cash equivalents, term deposits, and amounts due from and due to related parties. The carrying values of cash and cash equivalents, term deposits, and amounts due from and to related parties approximate their fair values due to their short-term maturities.
Use of estimates
The preparation of financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and revenues and expenses in the financial statements and the accompanying notes. Significant accounting estimates reflected in the Group's financial statements include revenue recognition, valuation allowance for deferred tax assets, and fair value of ordinary shares. Actual results could differ from those estimates.
Property and equipment, net
Property and equipment are carried at cost less accumulated depreciation and amortization. Depreciation and amortization is calculated on a straight-line basis over the following estimated useful lives:
| | | |
| Furniture, fixtures and equipment | | 3 years |
| Motor vehicles | | 5 years |
| Leasehold improvements | | Shorter of useful life of the assets or the lease term |
F-17
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
Goodwill
Goodwill is not amortized but is evaluated at least annually for impairment following a two-step process. The first step compares the fair values of each reporting unit to its carrying amount, including goodwill. If the fair value of each reporting unit exceeds its carrying amount, goodwill is not considered to be impaired and the second step will not be required. If the carrying amount of a reporting unit exceeds its fair value, the second step compares the implied fair value of goodwill to the carrying value of a reporting unit's goodwill. The implied fair value of goodwill is determined in a manner similar to accounting for a business combination with the allocation of the assessed fair value determined in the first step to the assets and liabilities of the reporting unit. The excess of the fair value of the reporting unit over the amounts assigned to the assets and liabilities is the implied fair value of goodwill. An impairment loss is recognized for any excess in the carrying value of goodwill over the implied fair value of goodwill.
Revenue recognition
Revenues are recognized when earned and are reported net of business taxes.
The primary sources of the Group's revenues are as follows:
- (a)
- Registration fees
Tuition revenues are collected in advance and are initially recorded as deferred revenue. Tuition revenues are recognized proportionately as the tutoring sessions are delivered. Deferred revenue relating to unused prepaid tutoring hours of expired contracts are recognized as revenues in the twenty-sixth month after the contract expiration date if no refund has been claimed by then. The refund period of twenty-six months was determined according to the applicable PRC laws and regulations. After such period, refund claims are not supported by the applicable PRC laws and regulations.
The Group's PRC subsidiary, VIE and VIE's subsidiaries are subject to business tax including business tax and other related surcharges at a rate of 3.3% or 5.5% of total revenues generated from its private personalized tutoring service. Business tax is reported as a deduction to revenues when incurred. Business tax amounted to US$2,021, US$4,431 and US$8,429 for the years ended December 31, 2008, 2009 and 2010, respectively.
F-18
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
Advertising costs
Advertising costs are expensed as incurred. The Group incurred advertising costs totaling $6,819, $8,263 and $10,971 for the years ended December 31, 2008, 2009 and 2010, respectively, which were recorded as a component of selling and marketing expenses in the accompanying consolidated statements of operations.
Capitalization of software developed for internal use
The Company has capitalized certain costs of software developed for internal use in accordance with the accounting guidance under US GAAP in amounts of $nil, $nil and $167 for the years ended December 31, 2008, 2009 and 2010, respectively. These costs mainly include payroll and payroll-related costs for employees who are directly associated with and who devote time to the internal-used software projects during the application development stage, commencing from the completion of preliminary project stage. The Company starts to amortize the capitalized development costs when the related computer software is completed and put into its intended use. The estimated useful life of software development costs is determined to be three years. The amortization expense for capitalized software amounted to $nil for the years ended December 31, 2008, 2009 and 2010. Capitalized software costs are included in fixed assets.
Lease accounting
The Group evaluates each lease for classification as either a capital lease or an operating lease. If substantially all of the benefits and risks of ownership have been transferred to the lessee, the Group records the lease as a capital lease at its inception. The Group performs this evaluation at the inception of the lease and when a modification is made to a lease. If an operating lease agreement calls for a scheduled rent increase during the lease term, the Group recognizes the lease expense on a straight-line basis over the lease term. The term of the Group's leases typically ranges from one to five years and some of them are subject to renewal at fair market value.
Foreign currency translation
The functional and reporting currency of the Company and Xueda HK is US dollar. The functional currency of the Company's subsidiary, VIE and VIE's subsidiaries in the PRC is Renminbi ("RMB").
Assets and liabilities are translated from each entity's functional currency to the reporting currency at the exchange rate on the balance sheet date. Equity amounts are translated at historical exchange rates, and revenues, expenses, gains and losses are translated using the average rate for the year. Translation adjustments are reported as cumulative translation adjustments and are shown as a separate component of other comprehensive income in the consolidated statements of shareholders' equity and comprehensive income.
Monetary assets and liabilities denominated in currencies other than the applicable functional currencies are translated into the functional currencies at the prevailing rates of exchange at the balance sheet date. Nonmonetary assets and liabilities are remeasured into the applicable
F-19
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
functional currencies at historical exchange rates. Transactions in currencies other than the applicable functional currencies during the year are converted into the functional currencies at the applicable rates of exchange prevailing at the transaction dates. Transaction gains and losses are recognized in the consolidated statements of operations.
Share-based compensation
Share-based compensation with employees is measured based on the grant date fair value of the equity instrument. The Company recognizes the compensation costs net of a forfeiture rate on a straight-line basis over the requisite service period of the award, which is generally the vesting period of the award, with the amount of compensation expenses recognized in any period not less than the portion of the grant date fair value of the options vested during that period. The estimate of forfeitures will be adjusted over the requisite service period to the extent that actual forfeitures differ, or are expected to differ, from such estimates. Changes in estimated forfeitures are recognized through a cumulative catch-up adjustment in the period of change.
Income taxes
Current income taxes are provided for in accordance with the laws of the relevant tax authorities.
Deferred income taxes are recognized when temporary differences exist between the tax bases of assets and liabilities and their reported amounts in the financial statements. Net operating loss carry forwards and credits are applied using enacted statutory tax rates applicable to future years. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more-likely-than-not that a portion of or all of the deferred tax assets will not be realized. The components of the deferred tax assets and liabilities are individually classified as current and non-current based on their characteristics.
The impact of an uncertain income tax position on the income tax return is recognized at the largest amount that is more-likely-than-not to be sustained upon audit by the relevant tax authority. An uncertain income tax position will not be recognized if it has less than a 50% likelihood of being sustained. Interest and penalties on income taxes will be classified as a component of the provisions for income taxes.
Comprehensive income (loss)
Comprehensive income (loss) includes net income and foreign currency translation adjustments. Comprehensive income (loss) is reported as a component of the consolidated statements of shareholders' equity.
Net income (loss) per share
The Group has determined that its convertible redeemable preferred shares are participating securities as the preferred shares participate in undistributed earnings on an as-if-converted basis. Accordingly, the Group used the two-class method of computing net income (loss) per share, for ordinary and preferred shares according to participation rights in undistributed earnings. Under
F-20
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
this method, net income applicable to holders of ordinary shares was allocated on a pro rata basis to the holders of ordinary and preferred shares to the extent that each class may share income for the period; whereas undistributed net loss was allocated to ordinary shares because preferred shares were not contractually obligated to share the loss.
Diluted net income per ordinary share reflects the potential dilution that could occur if securities or other contracts to issue ordinary shares were exercised or converted into ordinary shares. The dilutive effect of stock options is computed using treasury stock method. The dilutive effect of convertible redeemable preferred shares is computed using as-if converted method.
Significant risks and uncertainties
Foreign currency risk
RMB is not a freely convertible currency. The State Administration for Foreign Exchange, under the authority of the People's Bank of China, controls the conversion of RMB into foreign currencies. The value of RMB is subject to changes in central government policies and to international economic and political developments affecting supply and demand in the China Foreign Exchange Trading System market. The cash and cash equivalents of the Group included aggregate amounts of $35.7 million and $145.3 million, which were denominated in RMB, at December 31, 2009 and 2010, respectively, representing 97.9% and 68.8% of the cash and cash equivalents at December 31, 2009 and 2010, respectively. The Group's term deposits of $21,212 as of December 31, 2010 were also denominated in RMB.
Concentration of credit risk
Financial instruments that potentially expose the Group to concentrations of credit risk consist primarily of cash and cash equivalents and term deposits. The Group's cash and cash equivalents and term deposits denominated in RMB, which represent substantially all of the Group's cash and cash equivalents and term deposits, are held by financial institutions located within the PRC. Financial institutions in the PRC do not have insurance similar to that provided by the Federal Deposit Insurance Corporation in the United States of America.
3. RECENTLY ISSUED ACCOUNTING STANDARDS
In September 2009, the FASB issued an authoritative pronouncement regarding the revenue arrangements with multiple deliverables. This pronouncement was issued in response to practice concerns related to the accounting for revenue arrangements with multiple deliverables under existing pronouncement. Although the new pronouncement retains the criteria from exiting pronouncement for when delivered items in a multiple-deliverable arrangement should be considered separate units of accounting, it removes the previous separation criterion under existing pronouncement that objective and reliable evidence of the fair value of any undelivered items must exist for the delivered items to be considered a separate unit or separate units of accounting. The new pronouncement is effective for fiscal years beginning on or after June 15, 2010. Entities can elect to apply this pronouncement (1) prospectively to new or materially modified arrangements
F-21
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
3. RECENTLY ISSUED ACCOUNTING STANDARDS (Continued)
after the pronouncement's effective date or (2) retrospectively for all periods presented. Early application is permitted; however, if the entity elects prospective application and early adopts this pronouncement after its first interim reporting period, it must also do the following in the period of adoption: (1) retrospectively apply this pronouncement as of the beginning of that fiscal year and (2) disclose the effect of the retrospective adjustments on the prior interim periods' revenue, income before taxes, net income, and earnings per share. The adoption of this pronouncement will not have any significant impact on its financial condition or results of operations.
In September 2009, the FASB issued an authoritative pronouncement regarding software revenue recognition. This new pronouncement amends existing pronouncement to exclude from their scope all tangible products containing both software and nonsoftware components that function together to deliver the product's essential functionality. That is, the entire product (including the software deliverables and nonsoftware deliverables) would be outside the scope of software revenue recognition and would be accounted for under other accounting literature. The new pronouncement include factors that entities should consider when determining whether the software and nonsoftware components function together to deliver the product's essential functionality and are thus outside the revised scope of the authoritative literature that governs software revenue recognition. The pronouncement is effective for fiscal years beginning on or after June 15, 2010. Entities can elect to apply this pronouncement (1) prospectively to new or materially modified arrangements after the pronouncement's effective date or (2) retrospectively for all periods presented. Early application is permitted; however, if the entity elects prospective application and early adopts this pronouncement after its first interim reporting period, it must also do the following in the period of adoption: (1) retrospectively apply this pronouncement as of the beginning of that fiscal year and (2) disclose the effect of the retrospective adjustments on the prior interim periods' revenue, income before taxes, net income, and earnings per share. The adoption of this pronouncement will not have any significant impact on its financial condition or results of operations.
In January 2010, the FASB issued authoritative guidance to improve disclosures about fair value measurements. This guidance amends previous guidance on fair value measurements to add new requirements for disclosures about transfers into and out of Levels 1 and 2 and separate disclosures about purchases, sales, issuances, and settlements relating to Level 3 measurement on a gross basis rather than a net basis as currently required. This guidance also clarifies existing fair value disclosures about the level of disaggregation and about inputs and valuation techniques used to measure fair value. This guidance is effective for annual and interim periods beginning after December 15, 2009, except for the requirement to provide the level 3 activities of purchases, sales, issuances, and settlements on a gross basis, which will be effective for annual and interim periods beginning after December 15, 2010. Early application is permitted and in the period of initial adoption, entities are not required to provide the amended disclosures for any previous periods presented for comparative purposes. The adoption of this pronouncement will not have any significant impact on its financial condition or results of operations.
In April 2010, the FASB issued an authoritative pronouncement regarding the milestone method of revenue recognition. The scope of this pronouncement is limited to arrangements that include
F-22
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
3. RECENTLY ISSUED ACCOUNTING STANDARDS (Continued)
milestones relating to research or development deliverables. The pronouncement specifies guidance that must be met for a vendor to recognize consideration that is contingent upon achievement of a substantive milestone in its entirety in the period in which the milestone is achieved. The guidance applies to milestones in arrangements within the scope of this pronouncement regardless of whether the arrangement is determined to have single or multiple deliverables or units of accounting. The pronouncement will be effective for fiscal years, and interim periods within those years, beginning on or after June 15, 2010. Early application is permitted. Companies can apply this guidance prospectively to milestones achieved after adoption. However, retrospective application to all prior periods is also permitted. The adoption of this pronouncement will not have any significant impact on its financial condition or results of operations.
In December 2010, the FASB issued an authoritative pronouncement on when to perform Step 2 of the goodwill impairment test for reporting units with zero or negative carrying amounts. The amendments in this update modify Step 1 so that for those reporting units, an entity is required to perform Step 2 of the goodwill impairment test if it is more likely than not that a goodwill impairment exists. In determining whether it is more likely than not that a goodwill impairment exists, an entity should consider whether there are any adverse qualitative factors indicating that an impairment may exist. The qualitative factors are consistent with existing guidance, which requires that goodwill of a reporting unit be tested for impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of a reporting unit below its carrying amount. For public entities, the guidance is effective for impairment tests performed during entities' fiscal years (and interim periods within those years) that begin after December 15, 2010. The adoption of this pronouncement will not have any significant impact on its financial condition or results of operations.
4. ACQUISITION
In January 2009, Xueda Technology acquired Taiyuan Xueda Education Company ("Taiyuan Xueda") with a cash consideration of $440 (RMB3 million). $205 was paid in 2009 and the remaining was paid in 2010. There was no further payment contingency. This transaction was considered an acquisition of business and therefore was recorded using the purchase method of accounting. The acquired assets and liabilities were recorded at fair value at the date of acquisition, resulting in goodwill of $796. The combination of Taiyuan Xueda's operations with the Group has strengthened the Group's nationwide learning center network and overall position in the PRC.
The purchase consideration of $440 was allocated as follows as of the acquisition date:
| | | | | |
| Cash | | $ | 334 | |
| Other receivable | | | 513 | |
| Property and equity, net | | | 9 | |
| Deferred revenue and other liabilities assumed | | | (1,212 | ) |
| Goodwill | | | 796 | |
| | | | |
| Total | | $ | 440 | |
| | | | |
F-23
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
4. ACQUISITION (Continued)
Pro forma
The following summarized unaudited pro forma results of operations for the year ended December 31, 2008 and 2009 assuming that this acquisition occurred as of January 1, 2008 and 2009, respectively. These pro forma results have been prepared for comparative purposes only and do not purport to be indicative of the results of operations which actually would have resulted had the significant acquisitions occurred as of January 1, 2008 and 2009, nor is it indicative of future operating results.
| | | | | | | | | |
|
| | For the years ended December 31, | |
---|
|
| | 2008 | | 2009 | |
---|
|
| | (unaudited)
| | (unaudited)
| |
---|
| Net loss attributable to Xueda | | | | | | | |
| | Education Group shareholders | | | (13,004 | ) | | (2,585 | ) |
| Loss per share—basic | | | (0.20 | ) | | (0.04 | ) |
| Loss per share—diluted | | | (0.20 | ) | | (0.04 | ) |
| | | | | | |
5. PREPAID EXPENSES AND OTHER CURRENT ASSETS
| | | | | | | | |
|
| | December 31, | |
---|
|
| | 2009 | | 2010 | |
---|
| Prepaid rental expense | | | 1,353 | | | 3,213 | |
| Prepaid advertisement expense | | | 327 | | | 469 | |
| Prepayment for property and equipment | | | 159 | | | 1,129 | |
| Staff advances and others | | | 1,094 | | | 960 | |
| Other receivable (i) | | | 656 | | | 1,712 | |
| Business tax prepaid | | | 887 | | | 379 | |
| Short-term deposits (ii) | | | 111 | | | 536 | |
| | | | | | |
| | | | 4,587 | | | 8,398 | |
| | | | | | |
- (i)
- Other receivable represented cash that had been received from students but held by the electronic payment services company as of December 31, 2010, which was fully received by the Company in January 2011.
- (ii)
- Short-term deposits represented the deposits paid for property management, office equipment and other miscellaneous purposes relating to leased offices.
F-24
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
6. PROPERTY AND EQUIPMENT, NET
Property and equipment, net consisted of the following:
| | | | | | | | |
|
| | December 31, | |
---|
|
| | 2009 | | 2010 | |
---|
| Buildings | | | — | | | 1,530 | |
| Furniture, fixtures and equipment | | | 1,863 | | | 6,888 | |
| Motor vehicles | | | 635 | | | 1,218 | |
| Leasehold improvements | | | 2,920 | | | 11,682 | |
| Less: accumulated depreciation and amortization | | | (1,863 | ) | | (5,543 | ) |
| | | | | | |
| | | | 3,555 | | | 15,775 | |
| | | | | | |
Depreciation and amortization expenses for the years ended December 31, 2008, 2009 and 2010 were $625, $1,087 and $3,551, respectively.
7. GOODWILL
The Group has only one reporting unit which has goodwill and the changes in the carrying amount of goodwill for the years ended December 31, 2008, 2009 and 2010 were as follows:
| | | | | |
| Balance as of December 31, 2008 | | | — | |
| Acquisition of Taiyuan Xueda | | | 796 | |
| | | | |
| Balance as of December 31, 2009 | | | 796 | |
| Effects of foreign currency exchange difference | | | 27 | |
| | | | |
| Balance as of December 31, 2010 | | | 823 | |
| | | | |
The Group performs its annual goodwill impairment tests on December 31 of each year. No impairment charges were recognized for the years ended December 31, 2009 and 2010.
F-25
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
8. ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES
| | | | | | | | |
|
| | December 31, | |
---|
|
| | 2009 | | 2010 | |
---|
| Accrued rental expenses | | | 486 | | | 564 | |
| Accrued employee payroll and welfare benefits | | | 4,381 | | | 8,368 | |
| Accrued advertisement expense | | | 194 | | | 182 | |
| Payable for property and equipment | | | 152 | | | 1,103 | |
| Acquisition consideration payable | | | 235 | | | — | |
| Accrued professional service fee (i) | | | — | | | 961 | |
| Accrued other service fee (ii) | | | — | | | 284 | |
| Other (iii) | | | 192 | | | 353 | |
| | | | | | |
| | | | 5,640 | | | 11,815 | |
| | | | | | |
- (i)
- Accrued professional service fee related to accounting, legal and consulting services provided by third parties primarily related the Company's IPO completed in November 2010.
- (ii)
- Accrued other service fee represented the service fee accrued for the electronic payment services, which the Group started using in 2010, as of December 31, 2010.
- (iii)
- Other represented primarily payables to contractors for leasehold improvements.
9. OTHER TAXES PAYABLE
| | | | | | | | |
|
| | December 31, | |
---|
|
| | 2009 | | 2010 | |
---|
| Business taxes and other tax payable | | | 785 | | | 1,990 | |
| Individual income taxes payable | | | 215 | | | 384 | |
| | | | | | |
| | | | 1,000 | | | 2,374 | |
| | | | | | |
The Group is subject to business taxes and surcharges at a rate of 3.3% or 5.5%, which are applied to service revenues generated from tutoring program. The Group is also required to withhold PRC individual income taxes on employees' payroll for remittance to the tax authorities.
F-26
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
10. INCOME TAXES
| | | | | | | | | | | | |
|
| | Year ended December 31, | |
---|
|
| | 2008 | | 2009 | | 2010 | |
---|
| Current: | | | | | | | | | | |
| | PRC | | | 547 | | | 1,320 | | | 3,455 | |
| Deferred: | | | | | | | | | | |
| | PRC | | | — | | | (83 | ) | | (2,465 | ) |
| | | | | | | | |
| Total income taxes | | | 547 | | | 1,237 | | | 990 | |
| | | | | | | | |
The Company is a tax-exempt entity incorporated in the Cayman Islands.
Xueda HK located in HongKong and applies an income tax rate of 16.5%.
Xuecheng Century, Xueda Information and its subsidiaries, and Xueda Technology, which were incorporated in the PRC ("PRC subsidiaries"), are subject to PRC Enterprise Income Tax (EIT), on the taxable income in accordance with the relevant PRC income tax laws, which have adopted a unified income tax rate of 25% since January 1, 2008
Xuecheng Century was certified as a "software enterprise" for tax purposes in April 2010 and accordingly is eligible for income tax exemption in 2010 and 2011, followed by a 12.5% of income tax rate for 2012, 2013, and 2014.
Xueda Information and its subsidiaries are subject to the statutory rate of 25% for 2009 and 2010.
In 2009, Xueda Technology qualified as a "high and new technology enterprise" ("HNTE") and therefore was entitled to a preferential tax rate of 15% from 2009 through 2011.
The current and deferred components of the income tax expense are as follows:
| | | | | | | | | | | | |
|
| | Year ended December 31, | |
---|
|
| | 2008 | | 2009 | | 2010 | |
---|
| Income tax expenses: | | | | | | | | | | |
| | Current | | | 547 | | | 1,320 | | | 3,455 | |
| | Deferred | | | — | | | (83 | ) | | (2,465 | ) |
| | | | | | | | |
| | | | 547 | | | 1,237 | | | 990 | |
| | | | | | | | |
F-27
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
10. INCOME TAXES (Continued)
| | | | | | | | |
|
| | Year ended December 31, | |
---|
|
| | 2009 | | 2010 | |
---|
| Current deferred tax assets | | | | | | | |
| Deferred revenue | | | 2,481 | | | — | |
| Accrued expenses | | | 328 | | | 1,975 | |
| Less: Valuation allowance | | | (2,741 | ) | | (86 | ) |
| | | | | | |
| Net current deferred tax assets | | | 68 | | | 1,889 | |
| | | | | | |
| Non-current deferred tax assets | | | | | | | |
| Net operating loss carry forwards | | | 2,241 | | | 1,030 | |
| Less: valuation allowance | | | (2,190 | ) | | (371 | ) |
| | | | | | |
| Net non-current deferred tax assets | | | 51 | | | 659 | |
| | | | | | |
| Non-current deferred tax liabilities | | | | | | | |
| Property and equipment | | | 36 | | | — | |
| | | | | | |
| Net non-current deferred tax liabilities | | | 36 | | | — | |
| | | | | | |
The valuation allowances as of December 31, 2009 and 2010 were primarily related to net operating losses generated by Xueda Technology and Xueda Information, respectively. The related deferred tax assets were not considered realizable in future years because Xueda Technology ceased operations in 2010 and Xueda Information is not expected to generate taxable PRC statutory income.
Xueda Information's subsidiaries are expected to generate taxable PRC statutory income and it is more likely than not that all of their deferred tax assets will be realized, therefore, no valuation allowance has been established for deferred tax assets generated by Xueda Information's subsidiaries as of December 31, 2010. The net operating loss carry forwards for Xueda Information and its subsidiaries was $4,122 as of December 31, 2010 and will expire on various dates through 2015.
Xuecheng Century had no deferred tax asset or deferred tax liability as of December 31, 2010. The tax basis of the investment in Xueda Information was greater than the carrying value of this investment. Under US GAAP, a deferred tax asset should be recognized for this temporary difference only if it is apparent that the temporary difference will reverse in the foreseeable future. Absent of evidence of a reversal in the foreseeable future, no deferred tax asset for such temporary difference was recorded.
F-28
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
10. INCOME TAXES (Continued)
Reconciliation between total income tax expense and the amount computed by applying the PRC EIT statutory rate to income before income taxes is as follows:
| | | | | | | | | | | | |
|
| | Year ended December 31, | |
---|
|
| | 2008 | | 2009 | | 2010 | |
---|
| Expected income tax expense at PRC | | | | | | | | | | |
| | EIT statutory rate of 25% | | | (2,976 | ) | | (98 | ) | | 2,821 | |
| Effect of preferential tax rate and tax holiday | | | — | | | (60 | ) | | (2,608 | ) |
| Effect on tax rates in different tax jurisdiction | | | — | | | (4 | ) | | (122 | ) |
| Tax effect of expenses that are not deductible in determining taxable profit | | | 1,181 | | | 525 | | | 161 | |
| Changes in valuation allowance | | | 2,342 | | | 874 | | | 738 | |
| | | | | | | | |
| Total income tax expense | | | 547 | | | 1,237 | | | 990 | |
| | | | | | | | |
Effect of expenses not deductible for tax purposes include the expenses related to entertainment expenses, welfare and education expenses disallowed to be deducted in computation before income taxes.
In accordance with relevant PRC tax administration law, tax years from 2006 to 2010 of the Group's PRC entities remain subject to tax audits as of December 31, 2010, at the tax authority's discretion.
The Group did not identify significant unrecognized tax benefits for the years ended December 31, 2008, 2009 and 2010. The Group did not incur any interest and penalties related to potential underpaid income tax expenses and also does not anticipate any significant increases or decreases in unrecognized tax benefits in the next 12 months from December 31, 2010.
Uncertainties exist with respect to how the current income tax law in the PRC applies to the Group's overall operations, and more specifically, with regard to tax residency status. The New EIT Law includes a provision specifying that legal entities organized outside of the PRC will be considered residents for Chinese Income tax purposes if the place of effective management or control is within the PRC. The implementation rules to the New EIT Law provide that non-resident legal entities will be considered PRC residents if substantial and overall management and control over the manufacturing and business operations, personnel, accounting, properties, etc, occurs within the PRC. Despite the present uncertainties resulting from the limited PRC tax guidance on the issue, the Group does not believe that the legal entities organized outside of the PRC within the Group should be treated as residents for EIT law purposes. If the PRC tax authorities subsequently determine that the Company and its subsidiaries registered outside the PRC should be deemed a resident enterprise, the Company and its subsidiaries registered outside the PRC will be subject to the PRC income tax at a rate of 25%.
If the Company were to be non-resident for PRC tax purposes, dividends paid to it out of profits earned after January 1, 2008 would be subject to a withholding tax. In the case of dividends paid by PRC subsidiaries the withholding tax would be 10% and in the case of a subsidiary 25% or
F-29
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
10. INCOME TAXES (Continued)
more directly owned by the resident in Hong Kong, the withholding tax would be 5%, but that is subject to the interpretation of Circular No. 601 issued by the State Administration of Taxation, under which our Hong Kong subsidiary might not be considered to be the beneficial owner of any such dividends and in that case the withholding tax rate would be 10%.
Aggregate undistributed earnings of the Company's subsidiary located in the PRC that is available for distribution to the Company of approximately $8,379 at December 31, 2010 are considered to be indefinitely reinvested, and accordingly, no provision has been made for the Chinese dividend withholding taxes that would be payable upon the distribution of those amounts to the Company. Distributions made out of pre January 1, 2008 retained earnings will not be subject to the withholding tax.
11. GOVERNMENT SUBSIDIES
In 2008, 2009 and 2010, Shanghai branch of Xueda Technology received $52, $83 and $26 of government subsidies for the years ended December 31, 2008, 2009 and 2010, respectively, from a district authority in Shanghai to encourage its business development in that district. There is no limitation on the use of the subsidies and the receipt of such subsidies does not subject the Group to any additional governmental regulations or future obligations. These amounts are recognized as subsidy income when received.
12. ORDINARY SHARES
Upon incorporation of the Company in April 2009, the individual ordinary shareholders of Xueda Technology subscribed for 66,670,000 ordinary shares of the Company, which represented the identical equity interests held by them in Xueda Technology. The Company's share capital was reflected in the calculation of weighted average number of shares as if those shares had been in issuance for all periods presented.
As a result of the performance adjustment determined in April 2009 (see note 15), CDH Xueda Education and Century Hui Ce converted 3,126,920 Series A1 convertible redeemable preferred shares and 1,373,080 Series A2 convertible redeemable preferred shares, respectively, into an aggregate of 4,500,000 ordinary shares of the Company, which were then transferred to the individual ordinary shareholders in proportion to their equity interests in the Company.
In May 2009, as approved by the board of directors and shareholders of the Company, the 1,207,200 shares owned by Yao Jinbo, an individual ordinary shareholder, were repurchased with nil consideration. The repurchased shares were cancelled immediately in May 2009.
Upon the completion of the Company's IPO in November 2010, 19,006,500 American Depositary Shares (representing 38,013,000 Ordinary Shares) were issued. At the same time, 21,555,920 Series A1 Preferred Shares and 8,796,920 Series A2 convertible redeemable preferred Shares were automatically converted into 30,352,840 ordinary shares.
F-30
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
13. NET (LOSS) INCOME PER SHARE
The following table sets forth the computation of basic and diluted net (loss) income per share for the periods indicated:
| | | | | | | | | | | | |
|
| | For the years December 31, | |
---|
|
| | 2008 | | 2009 | | 2010 | |
---|
| Net (loss) income-basic (numerator): | | | | | | | | | | |
| Net (loss) income allocated to Xueda Education Group shareholders | | | (12,821 | ) | | (2,585 | ) | | 9,773 | |
| Net (loss) income allocated to Series A1 preferred shareholders | | | — | | | — | | | 1,678 | |
| Net (loss) income allocated to Series A2 preferred shareholders | | | — | | | — | | | 685 | |
| | | | | | | | |
| Net (loss) income allocated ordinary shareholders | | | (12,821 | ) | | (2,585 | ) | | 7,410 | |
| | | | | | | | |
| Shares (denominator): | | | | | | | | | | |
| | Weighted average ordinary shares outstanding used in computing basic net (loss) income per share—basic | | | 66,670,000 | | | 68,865,200 | | | 80,407,581 | |
| | Weighted average ordinary shares outstanding used in computing diluted loss(loss) income per share—diluted | | | 66,670,000 | | | 68,865,200 | | | 82,776,366 | |
| | | | | | | | |
| Net (loss) income per ordinary share—basic | | | (0.19 | ) | | (0.04 | ) | | 0.09 | |
| Net (loss) income per ordinary share—diluted | | | (0.19 | ) | | (0.04 | ) | | 0.09 | |
| | | | | | | | |
The shares and convertible redeemable preferred shares subscribed prior to August 2009 were not issued until August 2009. The calculation of the weighted average number of shares for the purpose of basic net (loss) income per share has reflected the effect of the issuance of shares as if the corresponding number of shares were issued in relevant periods.
The Group determined that its convertible redeemable preferred shares were participating securities as the preferred shares participated in undistributed earnings on an as-if-converted basis. The holders of the preferred shares were entitled to receive dividends on a pro rata basis, as if their shares had been converted into ordinary shares. Accordingly, the Group used the two-class method of computing net income per share for ordinary and preferred shares according to participation rights in undistributed earnings. However, undistributed net loss was only allocated to ordinary shareholders because holders of preferred shares were not contractually obligated to share losses.
The Group had the Series A1 and A2 convertible redeemable preferred shares outstanding which could potentially dilute basic net income per share, but were excluded from the computation of
F-31
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
13. NET (LOSS) INCOME PER SHARE (Continued)
diluted net loss per share for the years ended December 31, 2008 and 2009 as their effect would be anti-dilutive.
| | | | | | | | | | | |
|
| | December 31, | |
---|
|
| | 2008 | | 2009 | | 2010 | |
---|
| Number of Series A1 convertible redeemable preferred shares outstanding | | | 23,160,000 | | | 21,555,920 | | | — | |
| Number of Series A2 convertible redeemable preferred shares outstanding | | | 10,170,000 | | | 8,796,920 | | | — | |
| | | | | | | | |
14. SHARE-BASED COMPENSATION
On November 13, 2009, the Company adopted a Stock Incentive Plan, which allows the Company to grant its employees, directors and consultants awards including option, stock appreciation right, dividend equivalent right, restricted stock and other right or benefit. The maximum aggregate number of shares which may be issued pursuant to all awards is 11,146,151 shares. The term of an incentive stock option shall be no more than ten years from the date of grant thereof. However, in the case of an incentive stock option granted to a grantee who, at the time the option is granted, owns stock representing more than ten percent of the voting power of all classes of stock of the Company or any parent or subsidiary of the Company, the term of the incentive stock option shall be five years from the date of grant thereof or such shorter term as may be provided in the award agreement.
In December 2010, the Company revised the Stock Incentive plan. According to Amended and Restated 2009 Equity Incentive Plan, the share limit shall initially be 11,146,151 and shall automatically increase on January 1 of each calendar year during the term of this plan, commencing with January 1, 2011, by an amount equal to the lesser of (i) 1% of the total number of shares issued and outstanding on December 31 of the immediately preceding calendar year or (ii) such number of shares as may be established by the Board of Directors or the Compensation Committee. Moreover, the option price per share shall be determined by the Compensation Committee, but shall not be less than, (i) with respect to Options granted to individuals subject to taxation in the United States, 100% of the fair market value of a share, and (ii) with respect to all other Options, 85% of the fair market value of a share, in each case, on the date an option is granted.
Stock options
On March 16, 2010, the Company granted a total of 10,320,097 share options to employees at an exercise price of $0.99 per share. 25% of the share options granted vest on each of the first four anniversaries of the grant date.
On September 20, 2010, 3,343,845 share options with an exercise price of $0.99 per share granted to an officer of the Company on March 16, 2010 were cancelled for the same number of share options with an exercise price of $1.89 per share. All other terms of the share options remain the
F-32
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
14. SHARE-BASED COMPENSATION (Continued)
same. This modification did not result in an incremental share-based compensation as the fair value of the modified award measured immediately after the modification was less than the fair value of the original award measured immediately before the modification. The unrecognized compensation expenses of $3,612 relating to the original award as of the modification date are recognized over the remaining vesting period.
A summary of the share option activities is as follows:
| | | | | | | | | | | |
|
| | Outstanding options | |
---|
|
| | Number of options | | Weighted average exercise price | | Weighted average grant-date fair value | |
---|
| Options outstanding at January 1, 2010 | | | — | | $ | — | | $ | — | |
| Granted | | | 13,663,942 | | $ | 1.21 | | $ | 1.24 | |
| Cancelled | | | (3,354,880 | ) | $ | 0.99 | | $ | 1.24 | |
| | | | | | | | |
| Options outstanding at December 31, 2010 | | | 10,309,062 | | $ | 1.28 | | $ | 1.24 | |
| | | | | | | | |
As of December 31, 2010, there was no option exercisable.
The following table summarizes information with respect to stock options outstanding at December 31, 2010:
| | | | | | | | | | | | | | |
|
| | Option outstanding | |
---|
|
| | Number outstanding shares | | Weighted average remaining contractual life years | | Weighted average exercise price | | Weighted average intrinsic value | |
---|
| As of December 31, 2010 | | | 10,309,062 | | | 9.21 | | $ | 1.28 | | $ | 4.35 | |
| | | | | | | | | | |
The Company recorded share-based compensation expenses of $nil, $nil and $1,904 for the years ended December 31, 2008, 2009 and 2010, respectively. The amount of share-based compensation currently estimated to be expensed from 2011 through 2013 related to unvested share-based payment awards at December 31, 2010 is $7,720, which is expected to be recognized over a weighted average period of 3.2 years.
To the extent the actual forfeiture rate is different from the Company's original estimated, share-based compensation related to these awards may require to be adjusted.
F-33
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
14. SHARE-BASED COMPENSATION (Continued)
The fair value of each option granted on March 16, 2010 was estimated on the date of grant using the binomial option pricing model with the following assumptions:
| | | | | |
| Expected volatility | | | 54.1% | |
| Risk-free interest rate | | | 4.36% | |
| Expected dividend yield | | | 0% | |
| Exercise price | | $ | 0.99 per share | |
| Fair value of the underlying ordinary shares | | $ | 1.89 per share | |
The volatility of the underlying ordinary shares during the life of the options was estimated based on the historical stock price volatility of listed comparable companies over a period comparable to the expected term of the options.
- (2)
- Risk-free interest rate
The risk-free rate is based on the implied yield of China International Bond denominated in U.S. dollars with maturity similar to the expected life of the option as of the valuation date.
- (3)
- Dividend yield
The dividend yield was estimated by the Company based on its expected dividend policy over the expected term of the options.
- (4)
- Exercise price
- (5)
- Fair value of underlying ordinary shares
Prior to the completion of the IPO, when estimating the fair value of the ordinary shares on the grant dates, management considered a number of factors, including the result of a third party appraisal. After the completion of the IPO, the closing market price of the ordinary shares of the Company as of the grant date was used as the fair value of the ordinary shares on that date.
15. CONVERTIBLE REDEEMABLE PREFERRED SHARES
On March 26, 2008, CDH Xueda Education and Century Hui Ce, which was owned by three individual investors, subscribed for convertible redeemable preferred share interests in Xueda Technology, which represented 23.16% and 10.17%, respectively, of the total equity interest on an as converted basis, with cash of $2,269 and $996, respectively.
On April 24, 2009, the Company was established as the holding company of the Group. The convertible redeemable preferred share interests held by CDH Xueda Education and Century
F-34
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
15. CONVERTIBLE REDEEMABLE PREFERRED SHARES (Continued)
Hui Ce in Xueda Technology were exchanged for the identical number of convertible redeemable preferred shares of the Company. After the performance adjustment (see below for performance adjustment term), 20,033,080 Series A1 convertible redeemable preferred shares were held by CDH Xueda Limited, the beneficial owner of CDH Xueda Education; 3,518,770, 2,262,570, and 3,015,580 Series A2 convertible redeemable preferred shares were held by the three individual beneficial owners of Century Hui Ce, respectively.
In addition, on August 28, 2009, CDH Xueda Limited contributed cash of $500 into the Company in return for 1,522,840 Series A1 convertible redeemable preferred shares.
Upon the consummation of the Company's IPO, 21,555,920 Series A1 Preferred Shares and 8,796,920 Series A2 convertible redeemable preferred Shares were automatically converted into 30,352,840 ordinary shares on November 5, 2010.
The significant terms of the Series A1 and Series A2 convertible redeemable preferred shares (collectively, "Series A preferred shares") during the period when they were outstanding are summarized as follows.
Dividends
No dividend could be paid on ordinary shares at a rate greater than the rate at which dividends were paid on Series A preferred shares. Series A preferred shares were participating securities.
Liquidation preference
In the event of any liquidation event, the holders of the Series A convertible redeemable preferred shares would be entitled to receive in preference to the holders of the ordinary shares an amount equal to the Series A convertible redeemable preferred shares issuance price plus all accrued or declared but unpaid dividends. After full preference amount had been paid on all the Series A convertible redeemable preferred shares, any remaining funds or assets of the Group legally available for distribution to shareholders should be distributed pro rata among the holders of the Series A convertible redeemable preferred shares (on an as-converted basis) together with the holders of the ordinary shares.
Voting rights
Each Series A convertible redeemable preferred share carried a number of votes equal to the number of ordinary shares then issuable upon its conversion into ordinary shares. The Series A convertible redeemable preferred shares generally voted together with the ordinary shares and not as a separate class.
Conversion rights
Each holder of the Series A convertible redeemable preferred shares could convert the preferred shares into ordinary shares at any time. The initial conversion ratio was on a one for one basis, subject to certain anti-dilution adjustments and adjustments for future issuance of shares (including
F-35
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
15. CONVERTIBLE REDEEMABLE PREFERRED SHARES (Continued)
those deemed to be issued, such as issue any options or convertible securities) at a price lower than the preferred shares conversion price in effect as of then.
Automatic conversion
The Series A convertible redeemable preferred shares were automatically converted into ordinary shares upon a qualified public offering, which means a firm commitment underwritten initial public offering and listing on an internationally recognized stock exchange by the Group of its ordinary shares representing at least 15% ordinary shares (on a fully diluted basis immediately prior to such initial public officering) at a price per share implying the valuation of the Group immediately prior to such offering of at least US$100 million.
The convertible redeemable preferred share interests in Xueda Technology purchased by CDH Xueda Education and Century Hui Ce on March 26, 2008 did not result in beneficial conversion feature as the effective conversion price exceeded the fair value of ordinary shares of Xueda Technology on March 26, 2008.
The effective conversion price of series A1 convertible redeemable preferred shares subscribed by CDH Xueda Limited on August 28, 2009 were $0.33 per share, which was lower than the fair value of ordinary shares of the Company on August 28, 2009, and resulted in a beneficial conversion feature of $460. The beneficial conversion feature was recorded as a credit to additional paid-in capital.
Performance adjustment
If the revenues of 2007 and 2008, and net profit of 2009 met certain targets, CDH Xueda Education and Century Hui Ce should transfer certain percentage equity interest to the individual ordinary shareholders in proportion to their equity interests in the Company. The Group's performance met the targets for 2007 and 2008 as determined in April 2009, and accordingly a total of 4.5% equity interest in the Company held by CDH Xueda Education and Century Hui Ce was transferred to the individual ordinary shareholders, which resulted in 3,126,920 Series A1 convertible redeemable preferred shares held by CDH Xueda Education and 1,373,080 Series A2 convertible redeemable preferred shares held by Century Hui Ce being converted to ordinary shares and transferred to the individual ordinary shareholders.
Redemption
If (i) the Company failed to consummate a qualified IPO on or before December 31, 2011, or (ii) the Company satisfied all the prerequisites for a qualified IPO, and CDH had approved a proposal to initiate such a qualified IPO, but such proposal was rejected by the other directors, or (iii) there was a material breach by the Company or the Individual ordinary shareholders, if so requested by the holders of at least 50% of the Series A convertible redeemable preferred shares, the Company should redeem all of the outstanding Series A preferred shares. The redemption price should be at compound interest rate of 15% based on original contribution, plus all declared but unpaid dividends thereon up to the date of redemption.
F-36
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
15. CONVERTIBLE REDEEMABLE PREFERRED SHARES (Continued)
The Group accrued the 15% premium over the redemption period as deemed dividends with debits to accumulated deficit of $369, $517 and $520 for the years ended December 31, 2008, 2009, 2010, respectively.
16. MAINLAND CHINA CONTRIBUTION PLAN AND PROFIT APPROPRIATION
Full time employees of the Group in the PRC participate in a government-mandated defined contribution plan pursuant to which certain pension benefits, medical care, unemployment insurance, employee housing fund and other welfare benefits are provided to employees. Chinese labor regulations require the Group to accrue for these benefits based on certain percentages of the employees' salaries. Total provisions for such employee benefits were $2,264, $4,570 and $10,035 for the years ended December 31, 2008, 2009 and 2010, respectively.
17. COMMITMENTS
The Group leases offices under non-cancelable operating leases agreements. Rent expenses under operating leases for 2008, 2009 and 2010 were $7,739, $10,979, and $17,412, respectively.
Future minimum lease payments under non-cancelable operating leases agreements are as follows:
| | | | | | |
| Years ending December 31, | | | | |
| | 2011 | | | 19,237 | |
| | 2012 | | | 15,505 | |
| | 2013 | | | 9,846 | |
| | 2014 | | | 6,026 | |
| | 2015 and thereafter | | | 5,633 | |
| | | | |
| | | | 56,247 | |
| | | | |
18. RELATED PARTY TRANSACTIONS
Details of related party balances as of December 31, 2009 and 2010 and transactions for years ended December 31, 2008, 2009 and 2010 are as follows:
- (1)
- Amounts due from related party
| | | | | | | | |
|
| | Amounts due from related parties | |
---|
|
| | December 31, | |
---|
|
| | 2009 | | 2010 | |
---|
| Amounts due from a director (i) | | | 203 | | | — | |
| Amounts due from a director (ii) | | | 567 | | | — | |
| Amounts due from Shanghai Chuanxue Net Technology Co., Ltd ("Shanghai Chuanxue") (iii) | | | — | | | 41 | |
| | | | | | |
| | | | 770 | | | 41 | |
| | | | | | |
- (i)
- The Company extended a personal loan of $203, which was unsecured, interest free and repayable on demand, to a director of the Company, who is also a beneficial owner of the Company's ordinary shares, in 2008. This loan was repaid in October 2010.
F-37
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
18. RELATED PARTY TRANSACTIONS (Continued)
- (ii)
- This amount represented loans from Xueda Technology, which was to increase Xueda Information's registered capital and held by a director of the Company, who is also the chief executive officer and a beneficial owner of the Company's ordinary shares. Upon the increase in Xueda Information's registered capital in August 2010, these loans were settled as the cash advanced to the director had been invested in Xueda Information.
- (iii)
- Shanghai Chuanxue is a company majority owned by a director of the Company, who is also the chief executive officer and a beneficial owner of the Company's ordinary shares. The balance as of December 31, 2010 was unsecured, interest free and repayable on demand.
- (2)
- Transactions with related parties
| | | | | | | | | | | |
|
| | Years ended December 31, | |
---|
|
| | 2008 | | 2009 | | 2010 | |
---|
| Advertising services provided by Beijing 58 City Information and Technology Co., Ltd. ("58 City") | | | 141 | | | 42 | | | 565 | |
| | | | | | | | |
| | | | 141 | | | 42 | | | 565 | |
| | | | | | | | |
58 City is wholly owned by Yao Jinbo, who is one of the beneficial owners and individual ordinary shareholders of the Group. 58 City provided advertisement services to the Group. There was no un-settled balance as of December 31, 2008, 2009 and 2010.
19. STATUTORY RESERVES
Prior to payment of dividends, pursuant to the laws applicable to the PRC's Foreign Investment Enterprises, the Company's subsidiaries and variable interest entities in the PRC must make appropriations from after-tax profit to non-distributable reserve funds as determined by the Board of Directors of each company. These reserves include (i) general reserve, (ii) enterprise expansion reserve, and (iii) a staff bonus and welfare reserve.
Subject to certain cumulative limits, the general reserve requires annual appropriations of 10% of after-tax profits (as determined under generally accepted accounting principles in the PRC ("PRC GAAP") at each year-end); the other reserve appropriations are at the Company's discretion. These reserves can only be used for specific purposes of enterprise expansion and are not distributable as cash dividends. For the years ended December 31, 2008, 2009 and 2010, the Company's PRC entities made appropriations to the general reserve of $nil, $144 and $379 respectively.
20. RESTRICTED NET ASSETS
Under the PRC laws and regulations, distributions by the PRC entities can only be paid out of distributable profits computed in accordance with the PRC GAAP, and the PRC entities are restricted from transferring a portion of their net assets to the Company. Amounts restricted include paid-in capital and the statutory reserves of the Company's PRC entities. As of December 31, 2009 and 2010, paid-in capital of such entities was $13,627 and $23,078, respectively, and statutory reserves were $144 and $523 respectively. The total of restricted net assets was therefore $13,771 and $23,601, respectively.
F-38
Table of Contents
XUEDA EDUCATION GROUP
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(In thousands of U.S. dollars, except for shares and per share data)
21. SEGMENT INFORMATION
The Group is mainly engaged in private personalized tutoring services in the PRC. The Group's chief operating decision maker ("CODM") has been identified as the Chief Executive Officer who reviews results of operations by geographic location (i.e. city rather than learning centers), each location constituting a subsidiary of Xueda Information, when making decisions about allocating resources and assessing performance of the Group. Consequently, the Group has determined that each location represents an operating segment. However, under the aggregation criteria set forth in the US GAAP with respect to segment reporting, the Group operates in only one reportable segment as all of its operating segments have similar economic characteristics and provide the same tutoring services.
The Group's net revenues for the years ended December 31, 2008, 2009 and 2010 were all generated from the services provided in the PRC. The Group's net revenues were summarized as follows:
| | | | | | | | | | | |
|
| | For the years ended December 31, | |
---|
|
| | 2008 | | 2009 | | 2010 | |
---|
| Tutoring services | | | 33,939 | | | 77,188 | | | 154,144 | |
| Other | | | 167 | | | — | | | — | |
| | | | | | | | |
| | | | 34,106 | | | 77,188 | | | 154,144 | |
| | | | | | | | |
The Group's long-lived assets as of December 31, 2009 and 2010 were all located in the PRC.
22. SUBSEQUENT EVENTS
On February 25, 2011, the Company granted 290,000 nonvested shares to employees. 25% of the nonvested shares granted will vest on November 24 of each year from 2011 to 2014. The fair value of the nonvested shares as of grant date was estimated to be $4.84 per share based on the market closing price of the Company's ordinary shares on the grant date. The total compensation cost of $1,404, after the adjustment of estimated forfeitures, will be recognized as an expense over the vesting period on a straight-line basis.
F-39