Rowl 10-K 15 Apr 15 2014 FY Annual report Financial data

Document_And_Entity_Informatio

Document And Entity Information (USD $)	12 Months Ended
	Dec. 31, 2014	Apr. 13, 2015	Jun. 30, 2014
Document And Entity Information [Abstract]
Document Type	10-K
Amendment Flag	FALSE
Document Period End Date	31-Dec-14
Document Fiscal Year Focus	2014
Document Fiscal Period Focus	FY
Entity Registrant Name	Rowl, Inc.
Entity Central Index Key	1500904
Current Fiscal Year End Date	-19
Entity Filer Category	Smaller Reporting Company
Trading Symbol	cik0001500904
Entity Common Stock, Shares Outstanding		80,521,713
Entity Public Float			$0
Entity Well-known Seasoned Issuer	No
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No

BALANCE_SHEETS

BALANCE SHEETS (USD $)	Dec. 31, 2014	Dec. 31, 2013
Current Assets:
Cash	$251,896	$172,532
Other current assets	260,948	206,177
Total Current Assets	512,844	378,709
Furniture and equipment, net	88,471	22,564
Software development costs, net	631,289	710,200
Intangible assets	93,836	80,636
Other assets	293,293	28,516
Total Assets	1,619,733	1,220,625
Current Liabilities:
Accounts payable	70,519	173,963
Accrued expenses	183,633	106,585
Legal settlement payable		68,750
Total Current Liabilities	254,152	349,298
Total Liabilities	254,152	349,298
Commitments and contingencies
Stockholders' Equity
Common stock, $0.001 par value; 500,000,000 and 150,000,000 shares authorized; 80,125,728 and 64,980,257 shares issued and outstanding at December 31, 2014 and 2013, respectively	80,126	64,980
Paid-in capital	11,912,516	7,227,834
Accumulated deficit	-10,632,271	-6,424,697
Total Stockholders' Equity	1,365,581	871,327
Total Liabilities and Stockholders' Equity	1,619,733	1,220,625
Series A Preferred Stock
Stockholders' Equity
Preferred stock value	3,210	3,210
Series B Preferred Stock [Member]
Stockholders' Equity
Preferred stock value	$2,000	$0

BALANCE_SHEETS_Parenthetical

BALANCE SHEETS (Parenthetical) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Common stock, par value (in dollars per share)	$0.00	$0.00
Common Stock, Shares Authorized	500,000,000	150,000,000
Common Stock, Shares, Issued	80,125,728	64,980,257
Common Stock, Shares, Outstanding	80,125,728	64,980,257
Series A Preferred Stock
Preferred stock, par value (in dollars per share)	$0.00	$0.00
Preferred Stock, Shares Authorized	50,000,000	50,000,000
Preferred Stock, Shares Issued	3,210,000	3,210,000
Preferred Stock, Shares Outstanding	3,210,000	3,210,000
Series B Preferred Stock [Member]
Preferred stock, par value (in dollars per share)	$0.00	$0.00
Preferred Stock, Shares Authorized	50,000,000	50,000,000
Preferred Stock, Shares Issued	2,000,000	0
Preferred Stock, Shares Outstanding	2,000,000	0

STATEMENTS_OF_OPERATIONS

STATEMENTS OF OPERATIONS (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Income Statement [Abstract]
Sales	$0	$0
Cost of Sales	0	0
Gross Profit	0	0
Selling, General and Administrative Expenses	3,823,824	2,184,216
Research and Development	491,555	337,241
Operating Loss	-4,315,379	-2,521,457
Other Income (Expense):
Gain on Settlement and Write-off of Accounts Payable	106,229	4,735
Interest Expense	-2,973	-1,741
Other	5,349
Other Income (Expense), Net	108,605	2,994
Loss before Income Taxes	-4,206,744	-2,518,463
Provision for Income Taxes	800	800
Net Loss	($4,207,574)	($2,519,263)
Loss Per Share-Basic and Diluted	($0.06)	($0.04)
Weighted average shares used in computing loss per share	76,449,844	58,906,234

STATEMENTS_OF_STOCKHOLDERS_EQU

STATEMENTS OF STOCKHOLDERS' EQUITY (USD $)	Series A Preferred Stock	Series B Preferred Stock	Common Stock	Paid-in Capital	Stock Subscriptions Receivable	Accumulated Deficit	Total
Balance at Dec. 31, 2012	$3,210		$53,733	$4,166,548	($152,500)	($3,905,434)	$165,557
Balance (in shares) at Dec. 31, 2012	3,210,000		53,733,208
Private placement of common stock			7,777	1,614,031			1,621,808
Private placement of common stock (in shares)			7,776,500
Fair value of warrants issued in connection with private placement of common stock				322,317			322,317
Proceeds from subscriptions receivable Series A convertible preferred stock					152,500		152,500
Issuance of common stock for consulting services			1,934	405,209			407,143
Issuance of common stock for consulting services (in Shares)			1,933,886
Fair value of warrants issued in connection with consulting services				68,142			68,142
Fair value of warrants issued in connection with software development				36,379			36,379
Issuance of common stock in connection with software development			638	133,270			133,908
Issuance of common stock in connection with software development (in shares)			638,463
Issuance of common stock in payment of settlement of accounts payable and retainer fee			898	185,838			186,736
Issuance of common stock in payment of settlement of accounts payable and retainer fee (in shares)			898,200
Stock based compensation				296,100			296,100
Net loss						-2,519,263	-2,519,263
Balance at Dec. 31, 2013	3,210		64,980	7,227,834		-6,424,697	871,327
Balance (in Shares) at Dec. 31, 2013	3,210,000		64,980,257
Private placement of common stock			13,647	2,860,620			2,874,267
Private placement of common stock (in shares)			13,646,500
Fair value of warrants issued in connection with private placement of common stock				546,733			546,733
Issuance of common stock for consulting services			1,262	310,653			311,915
Issuance of common stock for consulting services (in Shares)			1,262,005
Issuance of Series B preferred stock		2,000					2,000
Issuance of Series B preferred stock (in Shares)		2,000,000
Fair value of warrants issued in connection with consulting services				402,940			402,940
Fair value of warrants issued in connection with software development				65,548			65,548
Issuance of common stock in connection with software development			227	47,217			47,444
Issuance of common stock in connection with software development (in shares)			226,966
Issuance of common stock in payment of settlement of accounts payable and retainer fee (in shares)
Issuance of common stock in connection with promotional contracts			10	2,080			2,090
Issuance of common stock in connection with promotional contracts (in shares)			10,000
Fair value of warrants issued in connection with promotional contracts				82,675			82,675
Stock based compensation				444,955			444,955
Cost related to S-one filing				-78,739			-78,739
Net loss						-4,207,574	-4,207,574
Balance at Dec. 31, 2014	$3,210	$2,000	$80,126	$11,912,516		($10,632,271)	$1,365,581
Balance (in Shares) at Dec. 31, 2014	3,210,000	2,000,000	80,125,728

STATEMENTS_OF_CASH_FLOWS

STATEMENTS OF CASH FLOWS (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Cash Flow from Operating Activities:
Net loss	($4,207,574)	($2,519,263)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation	9,945	8,440
Amortization of software development costs	78,911
Gain on settlement of accounts payable	-106,229	-4,735
Issuance/vesting of stock warrants for services	207,545	81,882
Issuance/vesting of common stock for services	456,414	376,780
Stock-based compensation - stock options	444,955	296,100
Issuance of preferred stock for officer compensation	2,000
Change in operating assets and liabilities:
Other assets	-118,924	-92,058
Accounts payable	2,785	23,281
Accrued expenses	63,515	26,913
Legal settlement payable	-68,750	-81,250
Net Cash Used in Operating Activities	-3,235,407	-1,883,910
Cash Flow from Investing Activities:
Patent and trademark costs	-11,110	-31,078
Purchase of equipment	-75,852	-10,766
Software development in progress		-148,498
Deposits	-19,267
Net Cash Used in Investing Activities	-106,229	-190,342
Cash Flow from Financing Activities:
Proceeds from private placement of common stock and warrants, net of costs	3,421,000	1,944,125
Proceeds from private placement of Series A convertible preferred stock		152,500
Net Cash Provided by Financing Activities	3,421,000	2,096,625
Net Increase in Cash	79,364	22,373
Cash Balance at Beginning of Period	172,532	150,159
Cash Balance at End of Period	251,896	172,532
Supplemental Disclosures of cash flow information:
Interest Paid	2,973	1,742
Taxes Paid		2,400
Non-cash investing and financing activities:
Common shares issued for purchase of intangible asset	2,090	59,475
Fair value of warrants issued with private placements	546,733	322,317
Reclassification of other current assets to paid-in capital	80,529
Estimated fair value of warrants issued as prepaid expense	402,940	19,501
Estimated fair value of common stock issued as prepaid	65,500	104,796
Fair value of common stock issued in payment of settlement of accounts payable and retainer fee		186,736
Fair value of warrants issued for software development		$3,138

NATURE_OF_OPERATIONS

NATURE OF OPERATIONS	12 Months Ended
	Dec. 31, 2014
Organization, Consolidation and Presentation of Financial Statements [Abstract]
NATURE OF OPERATIONS	NOTE 1 – NATURE OF OPERATIONS
	Rowl, Inc. formerly Overnear, Inc. (“the Company”) was incorporated on July 22, 2010 in the State of Nevada as Awesome Living, Inc. On July 31, 2014 and June 20, 2011, the name of the corporation was changed to Rowl, Inc. and OverNear, Inc., respectively. The Company’s headquarters are located in Santa Monica, California.  The Company is developing a location-based social networking and mobile advertising platform, which was released for use by the general public in September 2014.  The financial statements of Rowl, Inc. (which may be referred to as "Rowl," the "Company," "we," "us," or "our") are prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”).
	The Company operates in a rapidly changing technological and digital entertainment market and its activities are subject to significant risks and uncertainties, including failing to secure additional funding to further exploit the Company’s current technology.

SUMMARY_OF_SIGNIFICANT_ACCOUNT

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	12 Months Ended
	Dec. 31, 2014
Accounting Policies [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	Use of Estimates: The preparation of financial statements in conformity with U.S. GAAP requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities, and the reported amount of revenues and expenses during the reporting period. Actual results could materially differ from these estimates. Significant estimates include, but are not limited to, recoverability of software development costs and long-lived assets, the valuation allowance related to deferred tax assets and the fair value of stock options, warrants and shares issued for non-cash consideration. It is reasonably possible that changes in estimates will occur in the near term.
	Fair Value of Financial Instruments: Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants as of the measurement date. Applicable accounting guidance provides an established hierarchy for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available. Observable inputs are inputs that market participants would use in valuing the asset or liability and are developed based on market data obtained from sources independent of the Company. Unobservable inputs are inputs that reflect the Company’s assumptions about the factors that market participants would use in valuing the asset or liability. There are three levels of inputs that may be used to measure fair value:
		Level 1	- Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.
		Level 2	- Include other inputs that are directly or indirectly observable in the marketplace.
		Level 3	- Unobservable inputs which are supported by little or no market activity.
	The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value.
	Fair-value estimates discussed herein are based upon certain market assumptions and pertinent information available to management as of December 31, 2014 and 2013. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values. These financial instruments include cash, other assets, accounts payable, and accrued expenses. Fair values for these items were assumed to approximate carrying values because of their short term in nature or they are payable on demand.
	Net Loss Per Share: The Company applies Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 260, “Earnings per Share.” Basic earnings (loss) per share are computed by dividing earnings (loss) available to common stockholders by the weighted-average number of common shares outstanding. Diluted earnings (loss) per share is computed similar to basic earnings (loss) per share except that the denominator is increased to include additional common shares available upon exercise of stock options and warrants using the treasury stock method, except for periods for which no common share equivalents are included because their effect would be anti-dilutive. There were 45,749,500 and 28,886,500 warrants excluded and 23,078,000 and 17,100,000 stock options that were excluded from the calculation of diluted net loss per share for the years ended December 31, 2014 and 2013, respectively, because they were anti-dilutive.
	Risks and Uncertainties: The Company has a limited operating history and has not generated revenue to date. The Company's business and operations are sensitive to general business and economic conditions in the U.S. and worldwide. These conditions include short-term and long-term interest rates, inflation, fluctuations in debt and equity capital markets and the general condition of the U.S. and world economy. A host of factors beyond the Company's control could cause fluctuations in these conditions. Adverse developments in these general business and economic conditions, including recession, downturn or otherwise, and could have a material adverse effect on the Company's financial condition and the results of its operations.
	In addition, the Company will compete with many companies that currently have extensive and well-funded projects, marketing and sales operations as well as extensive human capital. Our company may be unable to compete successfully against these companies. The Company's industry is characterized by rapid changes in technology and market demands. As a result, the Company's products, services, and/or expertise may become obsolete and/or unmarketable. The Company's future success will depend on its ability to adapt to technological advances, anticipate customer and market demands, and enhance our current products and services. Further, the Company's products and services must remain competitive with those of other companies with substantially greater resources.
	Cash and Cash Equivalents: For purpose of the statement of cash flows, the Company considers all highly liquid debt instruments purchased with an original maturity of three months or less to be cash equivalents.
	Furniture and Equipment: Furniture and equipment are stated at cost. Depreciation is computed on the straight-line method based on the estimated useful lives of the assets, generally 5 to 7 years. Maintenance and repairs are charged to expense as incurred; major renewals and betterments that extend the useful lives of furniture and equipment are capitalized. When furniture and equipment are sold or retired, the related cost and accumulated depreciation are removed from the accounts and any gain or loss is recognized.
	Software Development Costs: Research and development costs are charged to expense as incurred. However, the costs incurred for the development of computer software that will be sold, leased, or otherwise marketed are capitalized when technological feasibility has been established. These capitalized costs are subject to an ongoing assessment of recoverability based on anticipated future revenues and changes in hardware and software technologies. Amortization of capitalized software development costs begins when the product is available for general release to customers and revenues are generated. Amortization is computed as the ratio of current gross revenues for a product to the total of current and anticipated future gross revenues for the product. As of December 31, 2014 and 2013, the Company had capitalized software development costs of $710,200, respectively, for the development of a location-based social networking mobile application.  During the years ended December 31, 2014 and 2013 the Company incurred research and development costs of $497,653 and $337,241, respectively.
	Impairment of Long-Lived assets: The long-lived assets held and used by the Company are reviewed for impairment no less frequently than annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. In the event that facts and circumstances indicate that the cost of any long-lived assets may be impaired, an evaluation of recoverability is performed. There were no impairment losses during the years ended December 31, 2014 and 2013. There can be no assurance, however, that market conditions will not change or demand for the Company’s products and services will continue, which could result in impairment of long-lived assets in the future.
	Patents and Trademark: Patents and trademarks are recorded at cost. Amortization is computed using the straight-line method over the estimated useful lives of the assets once they are awarded. Patents have not yet been awarded.
	Revenue Recognition: The Company generally recognizes product revenue when persuasive evidence of an arrangement exists, delivery has occurred, the fee is fixed or determinable, and collectability is probable. There was no revenue during each of the years ended December 31, 2014 and 2013.
	Stock Based Compensation: The Company accounts for stock options issued to employees under ASC 718 “Share-Based Payment”. Under ASC 718, share-based compensation cost to employees is measured at the grant date, based on the estimated fair value of the award, and is recognized as expense over the employee’s requisite vesting period. The fair value of each stock option or warrant award is estimated on the date of grant using the Black-Scholes option valuation model.
	In accordance with the guidance, an asset acquired in exchange for issuance of fully vested, non-forfeitable equity instruments should not be presented or classified as an offset to equity on the grantor’s balance sheet once the equity instrument is granted for accounting purposes. Accordingly, the Company has accounted for certain issuances as other assets in the accompanying balance sheets.
	The Company measures compensation expense for its non-employee stock-based compensation under ASC 505 “Equity”. The fair value of the option issued or committed to be issued is used to measure the transaction, as this is more reliable than the fair value of the services received. The fair value is measured at the value of the Company’s common stock on the date that the commitment for performance by the counterparty has been reached or the counterparty’s performance is complete. The fair value of the equity instrument is charged directly to stock-based compensation expense and credited to additional paid-in capital.
	Income Taxes: The Company applies ASC 740 “Income Taxes” (“ASC 740”).  Deferred income taxes are recognized for the tax consequences in future years of differences between the tax bases of assets and liabilities and their financial statement reported amounts at each period end, based on enacted tax laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amount expected to be realized. The provision for income taxes represents the tax expense for the period, if any, and the change during the period in deferred tax assets and liabilities. At December 31, 2014 and 2013, the Company has established a full reserve against all deferred tax assets.
	ASC 740 also provides criteria for the recognition, measurement, presentation and disclosure of uncertain tax positions.  A tax benefit from an uncertain position is recognized only if it is “more likely than not” that the position is sustainable upon examination by the relevant taxing authority based on its technical merit.
	Concentration of Credit Risk: The Company maintains its cash with a major financial institution located in the United States of America which it believes to be credit worthy.  Balances are insured by the Federal Deposit Insurance Corporation up to $250,000.  At times, the Company maintains balances in excess of the federally insured limits.
	Equity Instruments Issued with Registration Rights Agreement: The Company accounts for these penalties as contingent liabilities, applying the accounting guidance of ASC 450 “Contingencies”. This accounting is consistent with views established in ASC 825 “Financial Instruments”. Accordingly, the Company recognizes damages when it becomes probable that they will be incurred and amounts are reasonably estimable.
	In connection with the Company’s December 31, 2012 sale of $802,500 in units consisting of an aggregate of 3,210,000 shares of the Company’s Series A Preferred Stock and warrants to purchase an aggregate of 3,210,000 shares of the Company’s common stock, the Company was required to file a registration statement registering the shares of common stock.  Such Series A Preferred Stock were convertible into 3,210,000 shares of common stock.  Such registration statement was required to be filed within 60 days of the final closing date (the “Filing Date”) and to be declared effective by 150 days from the Filing Date.  The Company did not meet the required Filing Date and the required effectiveness date passed.  Pursuant to the registration rights agreement, if the registration statement was not filed on a timely basis or was not declared effective by the SEC for any reason on a timely basis, the Company was required to pay each investor monthly liquidated damages equal to 1.0% of the investment amount subscribed for by such investor (capped at 12%) until the registration statement is filed or declared effective, as the case may be. The Company’s registration statement was declared effective by the SEC on February 14, 2014.  At December 31, 2014 and December 31, 2013, the Company had accrued $47,000 of estimated liquidated damages that it owes to the holders of the outstanding Series A Preferred stock.
	Reclassifications: Certain items in the prior financial statements have been reclassified to conform to the current year presentation.
	Recent Accounting Pronouncements: In May 2014, the FASB issued new accounting guidance regarding revenue recognition under GAAP. This new guidance will supersede nearly all existing revenue recognition guidance, and is effective for public entities for annual and interim periods beginning after December 31, 2016. Early adoption is not permitted. The Company is currently evaluating the impact of this new guidance on the Company's financial statements.
	In June 2014, the FASB issued guidance related to financial statement presentation for development stage enterprises. The standard removes the definition of a development stage entity from the Master Glossary of the Accounting Standards Codification, thereby removing the financial reporting distinction between development stage entities and other reporting entities from U.S. GAAP. In addition, the standard eliminates the requirements for development stage entities to (1) present inception-to-date information in the statements of income, cash flows, and shareholder equity, (2) label the financial statements as those of a development stage entity, (3) disclose a description of the development stage activities in which the entity is engaged, and (4) disclose in the first year in which the entity is no longer a development stage entity that in prior years it had been in the development stage. The standard is effective for annual reporting periods beginning after December 15, 2014, and interim periods therein, with early adoption permitted. As a result, the Company adopted this standard as of June 30, 2014 and eliminated since inception information from our financial statements.
	In August 2014, the FASB issued Accounting Standards Update No. 2014-15, "Presentation of Financial Statements—Going Concern", which requires management to evaluate, at each annual and interim reporting period, whether there are conditions or events that raise substantial doubt about the entity's ability to continue as a going concern within one year after the date the financial statements are issued and provide related disclosures. ASU 2014-15 is effective for annual periods ending after December 15, 2016 and interim periods thereafter. Early application is permitted. Management is still in the process of assessing the impact of ASU 2014-15 on the Company’s financial statements.
	The Financial Accounting Standards Board issues Accounting Standard Updates (“ASU”) to amend the authoritative literature in ASC. There have been a number of ASUs to date that amend the original text of ASC. The Company believes those issued to date either (i) provide supplemental guidance, (ii) are technical corrections, (iii) are not applicable to the Company or (iv) are not expected to have a significant impact on the Company.

GOING_CONCERN

GOING CONCERN	12 Months Ended
	Dec. 31, 2014
Going Concern [Abstract]
GOING CONCERN	NOTE 3 – GOING CONCERN
	The Company's financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the settlement of liabilities and commitments in the normal course of business. In the near term, the Company expects operating costs to continue to exceed funds generated from operations. As a result, the Company expects to continue to incur operating losses, and the operations in the near future are expected to deplete working capital.
	Management of the Company is actively seeking financing to continue the development of its location-based mobile platform and market its product and service as well as look for synergistic partners that can add value to the Company. The ability of the Company to continue as a going concern is dependent on its ability to obtain financing arrangements and the success of its future operations. The financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern. The report from the Company’s independent registered public accounting firm states that there is substantial doubt about the Company’s ability to continue as a going concern. There are no assurances that management will be able to raise capital on terms acceptable to the Company. If we are unable to obtain sufficient amounts of additional capital, we may be required to reduce the scope of our planned development, which could harm our business, financial condition and operating results. The financial statements do not include any adjustments that might result from these uncertainties.

OTHER_CURRENT_ASSETS

OTHER CURRENT ASSETS	12 Months Ended
	Dec. 31, 2014
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
OTHER CURRENT ASSETS	NOTE 4 – OTHER CURRENT ASSETS
	Other current assets consisted of the following:
		December 31,
		2014		2013
	Consulting and professional fees	$	209,305	$	124,296
	Prepaid offering costs		-		77,676
	Employee advances		51,643		-
	Other		-		4,205
	Total other current assets	$	260,948	$	206,177

FURNITURE_AND_EQUIPMENT_AND_SO

FURNITURE AND EQUIPMENT AND SOFTWARE DEVELOPMENT COSTS	12 Months Ended
	Dec. 31, 2014
Property, Plant and Equipment [Abstract]
FURNITURE AND EQUIPMENT AND SOFTWARE DEVELOPMENT COSTS	NOTE 5 – FURNITURE AND EQUIPMENT AND SOFTWARE DEVELOPMENT COSTS
	Furniture and equipment consisted of the following:
		December 31,
		2014			2013
	Furniture and equipment	$	119,097		$	43,245
	Accumulated depreciation		(30,626	)		(20,681	)
	Furniture and equipment, net	$	88,471		$	22,564
	Depreciation expense for the years ended December 31, 2014 and 2013 was $9,945 and $8,440 respectively.
	The Company released its mobile application on September 4, 2014 which prior to that date was in development. Upon the date of release to customers, the Company had capitalized $710,200 in costs. The software is being amortized over its estimated useful life of 3 years.
	Software development costs consisted of the following:
		December 31,
		2014			2013
	Software development costs	$	710,200		$	710,200
	Accumulated amortization		(78,911	)		-
	Software development costs, net	$	631,289		$	710,200
	Amortization expense for the years ended December 31, 2014 and 2013 was $78,911 and $0 respectively.

ACCRUED_EXPENSES

ACCRUED EXPENSES	12 Months Ended
	Dec. 31, 2014
Payables and Accruals [Abstract]
ACCRUED EXPENSES	NOTE 6 – ACCRUED EXPENSES
	Accrued expenses consisted of the following:
		December 31,
		2014		2013
	Accrued salaries and related expenses	$	110,093	$	25,710
	Accrued professional fees		-		33,875
	Sublease deposit		13,553		-
	Registration rights penalty		47,000		47,000
	Other		12,987		-
	Total Accrued Expenses	$	183,633	$	106,585

SETTLEMENT_PAYABLE

SETTLEMENT PAYABLE	12 Months Ended
	Dec. 31, 2014
Legal Settlement Payable [Abstract]
SETTLEMENT PAYABLE	NOTE 7 – SETTLEMENT PAYABLE
	In November 2011, the Company settled a legal dispute for the total amount of $275,000, of which $50,000 was paid on December 15, 2011 with the remainder payable in monthly installments of $6,250 through December 7, 2014.  At December 31, 2014 and 2013, the settlement payable amounted to $0 and $68,750, respectively.

PROVISION_FOR_INCOME_TAXES

PROVISION FOR INCOME TAXES	12 Months Ended
	Dec. 31, 2014
Income Tax Disclosure [Abstract]
PROVISION FOR INCOME TAXES	NOTE 8 – PROVISION FOR INCOME TAXES
	Income taxes (benefit) consisted of the following:
		Year Ended
		December 31,
		2014			2013
	Current:
	Federal	$	-		$	-
	State		800			800
	Deferred:
	Federal		(3,210,000	)		(706,000	)
	State		(551,000	)		(201,000	)
			(3,761,000	)		(907,000	)
	Valuation allowance		3,761,000			907,000
		$	800		$	800
	Income taxes are disproportionate to income due to net operating loss carryforwards, which are fully reserved. As of the balance sheet date, the Company has federal and state net operating loss carryforwards of approximately $8.8 million each, which will begin to expire in 2031 and 2033, respectively.  The tax benefit of such net operating losses is recorded as an asset to the extent management assesses the utilization of such net operating losses to be more likely than not.  Based upon the Company’s short term historical operating performance, the Company has established a valuation allowance for any income tax benefit recorded for its net operating loss carryforwards.
	The following is a summary of the significant components of the Company’s net deferred income tax assets and liabilities as of December 31, 2014 and 2013:
		Year Ended December 31,
		2014			2013
	Current deferred income tax assets:
	Other	$	69,000		$	3,000
	Non-current deferred income tax assets and liabilities:
	Net operating loss carryforwards		3,515,000			2,370,000
	Stock based compensation		177,000			54,000
	Other		-			9,000
	Accumulated depreciation of furniture and equipment		-			(286,000	)
	Less valuation allowance		(3,761,000	)		(2,150,000	)
	Net non-current deferred tax assets	$	-		$	-
	The Company has applied the provision of FASB ASC 740, “Income Tax” which clarifies the accounting for uncertainty in tax positions. FASB ASC 740 requires the recognition of the impact of a tax position in the financial statements if that position is more likely than not of being sustained on a tax return upon examination by the relevant taxing authority, based on the technical merits of the position.  At December 31, 2014 and 2013, the Company had no unrecognized tax benefits.
	The Company recognizes interest and penalties related to income tax matters in interest expense and operating expenses, respectively. As of December 31, 2014 and 2013, the Company has no accrued interest and penalties related to uncertain tax positions.
	The Company is subject to tax in the United States (“U.S.”) and files tax returns in the U.S. Federal jurisdiction and California state jurisdiction.  The Company is no longer subject to U.S. Federal, state and local income tax examinations by tax authorities for years before 2011.  The Company currently is not under examination by any tax authority.
	The reconciliation between the statutory income tax rate and the effective tax rate is as follows:
	Statutory federal income tax rate		(34.0	)%
	States taxes		0.01
	Stock based compensation		5.37
	Other		0.23
	Valuation reserve for income taxes		28.41
			0.02	%

STOCKHOLDERS_EQUITY

STOCKHOLDERS' EQUITY	12 Months Ended
	Dec. 31, 2014
Stockholders' Equity Note [Abstract]
STOCKHOLDERS' EQUITY	NOTE 9 – STOCKHOLDERS’ EQUITY
	Common Stock
	The Company is authorized to issue 500,000,000 shares of its $0.001 par value common stock.
	During the year ended December 31, 2014 and 2013, the Company issued 1,272,005 and 1,933,886 shares of the Company’s common stock for consulting services, with a value of $314,005 and $407,143, respectively, based on the fair market value of the Company’s common stock on the date of grant.
	During the year ended December 31, 2014 and 2013, the Company issued 226,996 and 638,463 shares of the Company’s common stock for software development services, with a value of $47,444 and $133,908, respectively, based on the fair market value of the Company’s common stock on the date of grant
	During the year ended December 31, 2014 and 2013, the Company issued 0 and 898,200 shares of the Company’s common stock with a value of $0 and $186,736, respectively, for the settlement of accounts payable. In connection with the issuance of stock in 2013, a gain on settlement was recorded in the statement of operations for $4,735.
	Preferred Stock
	The Company is authorized to issue 50,000,000 shares of preferred stock with a par value of $0.001 per share. The preferred stock may be issued in one or more series.
	The first series consists of 3,210,000 shares and is designated as series A convertible preferred stock (“Series A Preferred Stock”). The holders of Series A Preferred Stock are entitled to receive, if, when and as declared by the Board, dividends at an annual rate of 8% of the original purchase price of Series A Preferred Stock. No dividends were declared for the years ended December 31 2014 and 2013. In the event of any liquidation, dissolution or winding up of the Company, voluntary or involuntary, the holders of the Series A Preferred Stock are entitled to receive the amount of $0.50 per share. Each share of Series A Preferred Stock is convertible at the option of the holder at any time after the date of issuance into equal number of shares of common stock. Each share of Series A Preferred Stock issued and outstanding is entitled to the number of votes equal to the number of shares of common stock into which such share of Series A Preferred Stock could be converted.
	In August and October 2013, the Company obtained the consent of approximately 69% of its preferred shareholders to adopt, approve and ratify the Amended and Restated Certificate of Designations of the Company’s Series A Convertible Preferred Stock. The amendment, which was filed with the state of Nevada on October 4, 2013, provides that the Company shall have the right to convert the Series A Convertible Preferred Stock into shares of the Company’s common stock in its sole discretion at any time, at which time, such Series A Convertible Preferred Stock shall automatically and without any required action by any holder, be converted into 103% of fully paid, non-assessable shares of common stock. As of the date when these financial statements were available to be issued, no preferred shares had been converted to common stock.
	On March 26, 2014 the Company designated 2,000,000 shares of preferred stock as Series B Preferred Stock (“Series B Preferred Stock”). Each share of Series B Preferred Stock is entitled to the equivalent of one hundred (100) votes of Common Stock. The holders of Series B Preferred Stock are not entitled to dividends and do not receive liquidation preferences or conversion privileges.
	On March 26, 2014, the Company issued to its officers 2,000,000 shares of preferred stock designated as series B Preferred Stock.  The fair value of the Series B Preferred Stock on the date of issuance was determined to be $2,000 and was recorded as officers’ compensation.
	During the year ended December 31, 2012, the Company issued 26.75 units of Series A Preferred Stock at $30,000 per unit. Each unit consists of (1) 120,000 shares of Series A Preferred Stock, and (2) warrants to purchase 120,000 shares of Company’s common stock at an exercise price of $0.50 with immediate vesting and 5 years to exercise.  Total consideration from issuance of units amounted to $802,500, of which $152,500 was received in January 2013. The Company issued warrants to purchase 3,210,000 shares of the Company’s common stock in conjunction with the sale of units and the fair value of the warrants was determined to be $135,141.
	In connection with the Company’s December 31, 2012 sale of $802,500 in units consisting of an aggregate of 3,210,000 shares of the Company’s Series A Preferred Stock and warrants to purchase an aggregate of 3,210,000 shares of the Company’s common stock, the Company was required to file a registration statement registering the shares of common stock. Such Series A Preferred Stock were convertible into 3,210,000 shares of common stock. Such registration statement was required to be filed within 60 days of the final closing date (the “Filing Date”) and to be declared effective by 150 days from the Filing Date. The Company did not meet the required Filing Date and the required effectiveness date has already passed. Pursuant to the registration rights agreement, if the registration statement was not filed on a timely basis or was not declared effective by the SEC for any reason on a timely basis, the Company was required to pay each investor monthly liquidated damages equal to 1.0% of the investment amount subscribed for by such investor (capped at 12%) until the registration statement is filed or declared effective, as the case may be. The Company’s registration statement was declared effective by the SEC on February 14, 2014.  At December 31, 2014 and 2013, the Company accrued $47,000 of estimated liquidated damages that it owes to the holders of the outstanding Series A Preferred Stock.
	Private Placements
	In 2014, the Company raised $3,396,000 under a private placement which consisted of a unit made up of one (1) share of common stock and one (1) warrant with a term of five years and an exercise price of $0.50. Each unit was sold for $0.25. Accordingly, the Company issued 13,584,000 shares of common stock and a like amount of warrants. The warrants were valued at $546,733 using the Black-Scholes pricing model using the following range of inputs:
	Risk-free interest rate		0.49  0.73	%
	Expected dividend yield		0	%
	Expected lives		2.5 years
	Expected volatility		70	%
	In the third quarter of 2014, the Company opened a new private placement for the sale of common stock at $0.40 per share. The Company sold 62,500 shares of the Company’s common stock for $25,000.
	During the year ended December 31, 2013, the Company raised $1,944,125 in a private placement for the issuance of units consisting of shares of common stock and warrants to purchase common stock. Each unit was sold for $0.25. Accordingly, the Company issued 7,776,500 shares of common stock and a like amount of warrants that vested immediately, had a term of five years, and an exercise price of $0.50. The warrants were valued at $322,317 using the Black-Scholes option pricing model.
	Stock Options
	During 2010, the Board of Directors approved and adopted the 2010 Stock Option, Deferred Stock and Restricted Stock Plan (the “Plan”) to provide for the issuance of non-qualified and/or incentive stock options to employees, officers, directors and consultants and other service providers. The Plan was subsequently amended on various dates. Generally, all options granted expire five to ten years from the date of grant. It is the policy of the Company to issue new shares for stock options exercised, rather than issue treasury shares. Effective July 1, 2012, the total number of shares of common stock reserved for issuance was reduced to 15,000,000 shares, subject to annual increases of up to an amount equal to 15% of the outstanding fully-diluted shares of common stock of the Company and any such increase cannot be made until the fully-diluted shares of common stock outstanding exceeds 100,000,000 shares.
	During 2014, the Company granted 5,978,000 options to various employees. Each option had a life of five years, had exercise prices ranging from $0.10 to $0.40 and had vesting dates ranging from 2 to 3 years.  The Company valued the options using the Black-Scholes pricing model on the date of grant using the following range of inputs.
		For the year
		ended
		December 31, 2014
	Risk-free interest rate		0.11 – 0.14	%
	Expected dividend yield		0	%
	Expected lives		3.5- 4.0 years
	Expected volatility		70-100	%
	The total value of the options was issued during 2014 was $609,577 which will be recognized over the next three years as they vest.
	The Company did not grant any stock options during the year ended December 31, 2013.
	The risk-free interest rate assumption for options granted is based upon observed interest rates on the United States government securities appropriate for the expected term of the Company's employee stock options.
	The expected term of employee stock options is calculated using the simplified method which takes into consideration the contractual and vesting terms of the options.
	The Company determined the expected volatility assumption for options granted using the historical volatility of comparable public company's common stock. The Company will continue to monitor peer companies and other relevant factors used to measure expected volatility for future stock option grants, until such time that the Company’s common stock has enough market history to use historical volatility.
	The dividend yield assumption for options granted is based on the Company's history and expectation of dividend payouts. The Company has never declared or paid any cash dividends on its common stock, and the Company does not anticipate paying any cash dividends in the foreseeable future
	A summary of the Company’s stock options activity and related information is as follows:
					Weighted			Weighted
					Average			Average
								Remaining
								Contractual
		Options			Price			Term		Exercisable
	Outstanding at December 31, 2012		17,100,000		$	0.034			7.33		7,800,000
	Granted		-			-			-
	Exercised		-			-			-		-
	Expired/Cancelled		-			-			-		-
	Outstanding at December 31, 2013		17,100,000		$	0.034			6.33		11,400,000
	Granted		5,978,000			0.18			5
	Exercised		-			-			-		-
	Expired/Cancelled		(2,500,000	)		0.1			4.65
	Outstanding at December 31, 2014		20,578,000		$	0.05			4.96		16,037,000
	As of December 31, 2014, there was $439,379 of total unrecognized compensation cost related to non-vested share-based compensation arrangements granted under the Plan. That cost is expected to be recognized over the next 2.75 years as follows: 2015 - $345,592, 2016 - $74,542, 2017 - $19,245
	Subsequent to December 31, 2014, 450,000 options were forfeited, reducing future unrecognized compensation cost by approximately $61,000.
	The following table sets forth additional information about stock options outstanding at December 31, 2014:
					Weighted
					Average			Weighted
	Range of				Remaining			Average
	Exercise	Options			Contractual			Exercise		Options
	Prices	Outstanding			Life			Price		Exercisable
	$ 0.025 - 0.40		20,578,000			5.13		$	0.04		16,037,000
	The estimated aggregate pretax intrinsic value (the difference between the Company’s estimated stock price on the last day of the period ended December 31, 2014 and the exercise price, multiplied by the number of in-the-money options) is approximately $7,192,500. This amount changes based on the fair market value of the Company’s common stock.
	During the years ended December 31, 2014 and 2013, stock based compensation from stock option included in selling general and administrative was $444,955 and $296,100, respectively. There was no stock option expense included in research and development costs.
Warrants
During the year ended December 31, 2013, the Company issued stock purchase warrants to investors in private placements for the right to purchase 7,776,500 shares of the Company’s common stock at $0.50 per share. The warrants vest immediately and have a term of five years from the date the warrants were issued. The warrants were valued at $322,317 using the Black-Scholes option pricing model. See above for related private placement information and valuation of warrants issued in connection therewith.
On March 11, 2013, the Company entered into a Software Development Agreement pursuant to which a warrant to purchase 350,000 shares of the Company’s common stock at $0.25 per share was issued. The warrant has a cashless exercise feature a five (5) year term and vests as follows: (a) 50,000 shares on July 31, 2013, (b) 50,000 shares on October 31, 2013, and (c) 25,000 shares at the end of every three months starting on January 31, 2014. During the fourth quarter of 2014, the agreement was terminated and 175,000 warrants were forfeited. The warrants were valued quarterly based on the vesting requirements using the Black-Scholes pricing model.
On April 1, 2013, the Company entered into a Software Development Agreement pursuant to which a warrant to purchase 800,000 shares of the Company’s common stock at $0.25 per share was issued. The warrant has a cashless exercise feature a five (5) year term and vests as follows: (a) 100,000 shares on July 31, 2013, (b) 100,000 shares on October 31, 2013, and (c) 60,000 shares at the end of every three months starting on January 31, 2014. The warrants were valued quarterly based on the vesting requirements using the Black-Scholes pricing model using the below range of inputs. Subsequent to year end, the agreement was terminated and 300,000 unvested warrants were forfeited.
On April 1, 2013, the Company entered into a Software Development Agreement pursuant to which a warrant to purchase 125,000 shares of the Company’s common stock at $0.25 per share was issued. The warrant has a cashless exercise feature a five (5) year term and vests 12,500 shares at the end of every three months with the first tranche vesting on January 31, 2014. The warrants were valued quarterly based on the vesting requirements using the Black-Scholes pricing model using the below range of inputs. Subsequent to year end, the agreement was terminated and 62,500 unvested warrants were forfeted.
On July 1, 2013, the Company entered into a Software Development Agreement pursuant to which a warrant to purchase 60,000 shares of the Company’s common stock at $0.25 per share was issued. The warrant has a cashless exercise feature a five (5) year term and vests as follows: (a) 10,000 shares on December 31, 2013, and (b) 5,000 shares at the end of every three months starting on April 1, 2014. The warrants were valued quarterly based on the vesting requirements using the Black-Scholes pricing model using the below range of inputs. Subsequent to year end, the agreement was terminated and 35,000 unvested warrants were forfeited.
On August 28, 2013, the Company entered into a Consulting Agreement pursuant to which a warrant to purchase 300,000 shares of the Company’s common stock at $0.25 per share was issued. The warrant has a cashless exercise feature a five (5) year term and vested immediately. The warrants were valued at $23,400 using the Black-Scholes option pricing model.
On August 13, 2013, the Company entered into a Consulting Agreement pursuant to which a warrant to purchase 25,000 shares of the Company’s common stock at $0.25 per share was issued. The warrant has a cashless exercise feature a five (5) year term and vests 6,250 shares at the end of every three months starting December 1, 2013. The warrants were valued quarterly based on the vesting requirements using the Black-Scholes pricing model using the below range of inputs.
On February 1, 2014, the Company entered into a software development agreement pursuant to which it granted a warrant to purchase 125,000 shares of the Company’s common stock at an exercise price of $0.25. The warrant has a five (5) year term and vests over three (3) years as follows (a) 20,000 shares after 6 months (b) remaining at the rate of 10,500 shares at the end of every three months, thereafter. The warrants were valued quarterly based on the vesting requirements using the Black-Scholes pricing model using the below range of inputs. The agreement was terminated in the third quarter of 2014 and accordingly, 105,000 unvested warrants were forfeited.
On July 22, 2014, the Company entered into a consulting agreement pursuant to which it granted warrants to purchase 2,664,000 shares of the Company’s common stock at an exercise price of $0.25. The warrants vested immediately and have a term of 10 years. The fair value of the warrants using the Black-Scholes model was determined to be $402,940 using the below range of inputs. The value of the agreement will be amortized to expense over the three-year term of the agreement. As of December 31, 2014 $59,322 was amortized to selling, general and administrative expense and $134,313 and $209,305 remained unamortized in other current assets and other assets, respectively in the accompanying balance sheets based on the short and long-term portion of the remaining amount.
.
On August 22, 2014, the Company entered into a marketing agreement pursuant to which it granted a warrant to purchase 1,000,000 shares of the Company’s common stock at an exercise price of $0.25. The warrant has a term of 10 years and vests over 2 years, beginning in October 2014, as follows: (a) 250,000 upon execution of the agreement (b) remaining at the rate of 125,000 shares at the end of every four months, thereafter. The warrants are valued quarterly based on the vesting requirements using the Black-Scholes pricing model using the below range of inputs.
The assumptions used in the Black-Scholes option pricing model for warrants issued are as follows:
	For the year			For the year
	ended			ended
	December 31,			December 31,
	2014			2013
Risk-free interest rate		0.46 - 1.89	%		0.29 - 0.84	%
Expected dividend yield		0	%		0	%
Expected lives		1.75 – 6.0years			2.5 - 3.5 years
Expected volatility		70-100	%		70	%
A summary of the Company’s warrant activity and related information is as follows:
				Weighted
				Average
	Warrants			Price
Outstanding at December 31, 2012		19,605,000		$	0.36
Granted		9,436,500			0.46
Exercised		-			-
Expired/Cancelled		(175,000	)		0.25
Outstanding at December 31, 2013		28,866,500		$	0.39
Granted		17,373,000			0.45
Exercised		-			-
Expired/Cancelled		(490,000	)		0.25
Outstanding at December 31, 2014		45,749,500		$	0.41
As of December 31, 2014 and 2013, 44,564,500 and 27,822,750 warrants were vested.

COMMITMENTS_AND_CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	12 Months Ended
	Dec. 31, 2014
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS AND CONTINGENCIES	NOTE 10 – COMMITMENTS AND CONTINGENCIES
	Employment Agreement
	On August 3, 2010, the Company entered into a 5-year (“Term”) agreement with Bill Glaser for his services as Chief Executive Officer. The agreement was amended on March 15, 2011 to change his title from Chief Executive Officer to President and extended the term to March 15, 2016. Per the amendment to the agreement dated August 8, 2011, Mr. Glaser is compensated with an annual salary of $180,000, which was increased to $190,000 in 2013. Mr. Glaser’s annual salary is to increase to $250,000 in the event that either (i) Rowl raises an aggregate $5,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $5,000,000 in cumulative gross revenues. The annual salary will increase to $360,000 in the event that either (i) Rowl raises an aggregate $10,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $10,000,000 in cumulative gross revenues. In January 2014, the salary increased to $250,000 as the Company raised an aggregate of $5 million in equity financings.  His agreement also provides for options to purchase 5,000,000 shares of common stock under the 2010 Stock Option, Deferred Stock and Restricted Stock Plan (the “Plan”) at an exercise price of $0.025 per share, of which 2,500,000 shares became exercisable on January 1, 2013 and the remainder of which will become exercisable on the following schedule: 500,000 shares at the beginning of each subsequent six (6) month period. The options expire 10 years after grant.
	In the event of a change of control of Rowl prior to the one (1) month anniversary of Mr. Glaser’s termination, Mr. Glaser will be due the greater of (i) the remainder of his annual salary during the Term or (ii) $250,000. All unvested stock options will become vested, and any unexercised stock options will be paid out as cash in the amount equal to the difference between the consideration paid to Rowl on a per share basis less the exercise price of the stock option, the value of which is multiplied to the number of options held by Mr. Glaser.  In the event of Mr. Glaser’s termination without cause by Rowl, Mr. Glaser will be paid the lesser of (i) the remainder of his annual salary during the Term or (ii) one (1) year’s salary, and all stock options held by Mr. Glaser under the Plan will immediately vest in full and remain outstanding and exercisable until ten (10) years from the grant date.
	On September 13, 2010, the Company entered into a 5-year (“Term”) agreement with Fred E. Tannous for his services as Chief Financial Officer. The agreement was amended on March 15, 2011 to add the additional title of Chief Executive Officer and extended the term to March 15, 2016. Per the amendment to the agreement dated August 8, 2011, Mr. Tannous is compensated with an annual salary of $180,000, which was increased to $190,000 in 2013. Mr. Tannous’ annual salary is to increase to $250,000 in the event that either (i) Rowl raises an aggregate $5,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $5,000,000 in cumulative gross revenues. The annual salary will increase to $360,000 in the event that either (i) Rowl raises an aggregate $10,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $10,000,000 in cumulative gross revenues.  In January 2014, the salary increased to $250,000 as the company raised an aggregate of $5 million in equity financings.
	Mr. Tannous was issued shares of Rowl’s common stock valued at $50,000, as a signing bonus.  His agreement also provides for options to purchase 10,000,000 shares of common stock under the 2010 Stock Option, Deferred Stock and Restricted Stock Plan (the “Plan”) at an exercise price of $0.025 per share, of which 5,000,000 shares became exercisable on January 1, 2013 and the remainder of which will become exercisable on the following schedule: 1,000,000 shares at the beginning of each subsequent six (6) month period. The options expire 10 years after grant. For accepting the CEO position, Mr. Tannous received 4,000,000 restricted shares of common stock in March 2011, the fair value of the shares was determined to be $100,000.
	In the event of a change of control of Rowl prior to the one (1) month anniversary of Mr. Tannous’ termination, Mr. Tannous will be due the greater of (i) the remainder of his annual salary during the Term or (ii) $250,000. All unvested stock options will become vested, and any unexercised stock options will be paid out as cash in the amount equal to the difference between the consideration paid to Rowl on a per share basis less the exercise price of the stock option, the value of which is multiplied to the number of options held by Mr. Tannous.
	In the event of Mr. Tannous’ termination without cause by Rowl, Mr. Tannous will be paid the lesser of (i) the remainder of his annual salary during the Term or (ii) one (1) year’s salary, and all stock options held by Mr. Tannous under the Plan will immediately vest in full and remain outstanding and exercisable until ten (10) years from the grant date.
	The following table summarizes the Company's minimum obligations in the event of no early termination under employment agreements as of December 31:
	2015	$	500,000
	2016		104,000
		$	604,000
	Lease Commitment
	The Company leased two facilities in Santa Monica, California in 2014. The first facility is for two years, with monthly payments ranging from $4,386 to $4,517 which expires in May 2015. The Company has subleased this facility to a third party with lease payments equaling those that are owed by the Company. The second lease is a three (3) year three (3) month lease expiring in November 2017 and includes payments ranging from $10,345 to $11,305. The Company is required to pay additional amount for operating expenses under both these leases.
	The following table summarizes the Company's future minimum commitment under lease agreement as of December 31, 2014, exclusive of sublease payments:
	For the year ended December 31,	Minimum		Sublease			Net
		Commitment		Income			Minimum
							Commitment
	2015	$	143,000	$	(18,000	)	$	125,000
	2016		129,000		-			129,000
	2017		122,000		-			122,000
	Total	$	394,000	$	(18,000	)	$	376,000
	Subsequent to year end, the Company entered into two new short-term leases and sub-leased its second facility in Santa Monica. See Note 12 for additional information. The effects of such are not included in the table above as they were signed subsequent to year end.

VENDOR_SETTLEMENTS_AND_GAIN_ON

VENDOR SETTLEMENTS AND GAIN ON FORGIVENESS OF DEBT	12 Months Ended
	Dec. 31, 2014
Vendor Settlements And Gain On Forgiveness Of Debt [Abstract]
VENDOR SETTLEMENTS AND GAIN ON FORGIVENESS OF DEBT	NOTE 11 – VENDOR SETTLEMENTS AND GAIN ON FORGIVENESS OF DEBT
	The Company has entered into arrangements with various professional service providers for amounts less than the liability recorded in accounts payable and/or contested invoices where the Company believed they were erroneously or incorrectly billed and a favorable outcome is probable.   As a result of these transactions, the Company recorded gain on settlement and forgiveness of debt of $106,229 and $4,735 for the years ended December 31, 2014 and 2013, respectively.
	We are currently not involved in litigation that we believe will have a materially adverse effect on our financial condition or results of operations. There is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of the executive officers of our Company, threatened against or affecting our Company, our common stock, or of our Company’s officers or directors in their capacities as such, in which an adverse decision is expected to have a material adverse effect.

SUBSEQUENT_EVENTS

SUBSEQUENT EVENTS	12 Months Ended
	Dec. 31, 2014
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	NOTE 12 – SUBSEQUENT EVENTS
	On January 8, 2015, the Company issued 200,000 shares of the Company's common stock to an individual for consulting services. The Company will value the stock based on the fair market value on the date of issuance.
	On March 1, 2015, the Company entered into a lease agreement for office space in Palos Verdes Estates, CA. The lease agreement is for one (1) year at $500 per month.
	On March 2, 2015, the Company entered into a sublease agreement with a third party for its space at 501 Santa Monica Blvd # 601, Santa Monica, CA. The sublease agreement required a $25,000 deposit with the new tenant assuming all amounts due under the original lease until the termination of such lease. In connection therewith, the Company sold certain of its furniture and fixtures to the third party with a net book value of approximately $44,000 for $25,000. The Company expects to recognized a loss on the sale of these assets in the first quarter of 2015.
	On March 13, 2015, the Company entered into a lease agreement for office space at 9595 Wilshire Blvd, Suite 900 Beverly Hills, CA 90212. The lease agreement is for one (1) year at $1,817 per month.
	On March 2015, the Company entered into a convertible debt agreements totaling $250,000 with various individuals. The convertible debt incurs interest at a rate of 8% per annum, is due one year from the date of issuance, and is convertible into shares of the Company’s common stock at $0.25 per share.
	During the first quarter of 2015 through April 14, 2015, the Company executed the following common stock transactions:
		●	The sale of 112,500 shares of the Company’s common stock under a private placement at $0.40 per share for total proceeds of $45,000 to two investors.
	In April 3, 2015, the company canceled advances of approximately $60,000 to one of its employees. Accordingly, the Company will record a loss of an equal amount in the second quarter of 2015.
	On April 8, 2015 the Company invited Michael Portera and C. Edward Carter to join the Company's board of directors. Michael Portera is currently the Company's Director of Business Development. C. Edward Carter has, from time-to-time provided consulting and advisory services to the Company with respect to certain activities and specific projects.

SUMMARY_OF_SIGNIFICANT_ACCOUNT1

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	12 Months Ended
	Dec. 31, 2014
Accounting Policies [Abstract]
Use of Estimates	Use of Estimates: The preparation of financial statements in conformity with U.S. GAAP requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities, and the reported amount of revenues and expenses during the reporting period. Actual results could materially differ from these estimates. Significant estimates include, but are not limited to, recoverability of software development costs and long-lived assets, the valuation allowance related to deferred tax assets and the fair value of stock options, warrants and shares issued for non-cash consideration. It is reasonably possible that changes in estimates will occur in the near term.
Fair Value of Financial Instruments	Fair Value of Financial Instruments: Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants as of the measurement date. Applicable accounting guidance provides an established hierarchy for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available. Observable inputs are inputs that market participants would use in valuing the asset or liability and are developed based on market data obtained from sources independent of the Company. Unobservable inputs are inputs that reflect the Company’s assumptions about the factors that market participants would use in valuing the asset or liability. There are three levels of inputs that may be used to measure fair value:
		Level 1	- Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.
		Level 2	- Include other inputs that are directly or indirectly observable in the marketplace.
		Level 3	- Unobservable inputs which are supported by little or no market activity.
	The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value.
	Fair-value estimates discussed herein are based upon certain market assumptions and pertinent information available to management as of December 31, 2014 and 2013. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values. These financial instruments include cash, other assets, accounts payable, and accrued expenses. Fair values for these items were assumed to approximate carrying values because of their short term in nature or they are payable on demand.
Net Loss Per Share	Net Loss Per Share: The Company applies Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 260, “Earnings per Share.” Basic earnings (loss) per share are computed by dividing earnings (loss) available to common stockholders by the weighted-average number of common shares outstanding. Diluted earnings (loss) per share is computed similar to basic earnings (loss) per share except that the denominator is increased to include additional common shares available upon exercise of stock options and warrants using the treasury stock method, except for periods for which no common share equivalents are included because their effect would be anti-dilutive. There were 45,749,500 and 28,886,500 warrants excluded and 23,078,000 and 17,100,000 stock options that were excluded from the calculation of diluted net loss per share for the years ended December 31, 2014 and 2013, respectively, because they were anti-dilutive.
Risks and Uncertainties	Risks and Uncertainties: The Company has a limited operating history and has not generated revenue to date. The Company's business and operations are sensitive to general business and economic conditions in the U.S. and worldwide. These conditions include short-term and long-term interest rates, inflation, fluctuations in debt and equity capital markets and the general condition of the U.S. and world economy. A host of factors beyond the Company's control could cause fluctuations in these conditions. Adverse developments in these general business and economic conditions, including recession, downturn or otherwise, and could have a material adverse effect on the Company's financial condition and the results of its operations.
	In addition, the Company will compete with many companies that currently have extensive and well-funded projects, marketing and sales operations as well as extensive human capital. Our company may be unable to compete successfully against these companies. The Company's industry is characterized by rapid changes in technology and market demands. As a result, the Company's products, services, and/or expertise may become obsolete and/or unmarketable. The Company's future success will depend on its ability to adapt to technological advances, anticipate customer and market demands, and enhance our current products and services. Further, the Company's products and services must remain competitive with those of other companies with substantially greater resources.
Cash and Cash Equivalents	Cash and Cash Equivalents: For purpose of the statement of cash flows, the Company considers all highly liquid debt instruments purchased with an original maturity of three months or less to be cash equivalents.
Furniture and Equipment	Furniture and Equipment: Furniture and equipment are stated at cost. Depreciation is computed on the straight-line method based on the estimated useful lives of the assets, generally 5 to 7 years. Maintenance and repairs are charged to expense as incurred; major renewals and betterments that extend the useful lives of furniture and equipment are capitalized. When furniture and equipment are sold or retired, the related cost and accumulated depreciation are removed from the accounts and any gain or loss is recognized.
Software Development Costs	Software Development Costs: Research and development costs are charged to expense as incurred. However, the costs incurred for the development of computer software that will be sold, leased, or otherwise marketed are capitalized when technological feasibility has been established. These capitalized costs are subject to an ongoing assessment of recoverability based on anticipated future revenues and changes in hardware and software technologies. Amortization of capitalized software development costs begins when the product is available for general release to customers and revenues are generated. Amortization is computed as the ratio of current gross revenues for a product to the total of current and anticipated future gross revenues for the product. As of December 31, 2014 and 2013, the Company had capitalized software development costs of $710,200, respectively, for the development of a location-based social networking mobile application.  During the years ended December 31, 2014 and 2013 the Company incurred research and development costs of $497,653 and $337,241, respectively.
Impairment of Long-Lived assets	Impairment of Long-Lived assets: The long-lived assets held and used by the Company are reviewed for impairment no less frequently than annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. In the event that facts and circumstances indicate that the cost of any long-lived assets may be impaired, an evaluation of recoverability is performed. There were no impairment losses during the years ended December 31, 2014 and 2013. There can be no assurance, however, that market conditions will not change or demand for the Company’s products and services will continue, which could result in impairment of long-lived assets in the future.
Patents and Trademark	Patents and Trademark: Patents and trademarks are recorded at cost. Amortization is computed using the straight-line method over the estimated useful lives of the assets once they are awarded. Patents have not yet been awarded.
Revenue Recognition	Revenue Recognition: The Company generally recognizes product revenue when persuasive evidence of an arrangement exists, delivery has occurred, the fee is fixed or determinable, and collectability is probable. There was no revenue during each of the years ended December 31, 2014 and 2013.
Stock Based Compensation	Stock Based Compensation: The Company accounts for stock options issued to employees under ASC 718 “Share-Based Payment”. Under ASC 718, share-based compensation cost to employees is measured at the grant date, based on the estimated fair value of the award, and is recognized as expense over the employee’s requisite vesting period. The fair value of each stock option or warrant award is estimated on the date of grant using the Black-Scholes option valuation model.
	In accordance with the guidance, an asset acquired in exchange for issuance of fully vested, non-forfeitable equity instruments should not be presented or classified as an offset to equity on the grantor’s balance sheet once the equity instrument is granted for accounting purposes. Accordingly, the Company has accounted for certain issuances as other assets in the accompanying balance sheets.
	The Company measures compensation expense for its non-employee stock-based compensation under ASC 505 “Equity”. The fair value of the option issued or committed to be issued is used to measure the transaction, as this is more reliable than the fair value of the services received. The fair value is measured at the value of the Company’s common stock on the date that the commitment for performance by the counterparty has been reached or the counterparty’s performance is complete. The fair value of the equity instrument is charged directly to stock-based compensation expense and credited to additional paid-in capital.
Income Taxes	Income Taxes: The Company applies ASC 740 “Income Taxes” (“ASC 740”).  Deferred income taxes are recognized for the tax consequences in future years of differences between the tax bases of assets and liabilities and their financial statement reported amounts at each period end, based on enacted tax laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amount expected to be realized. The provision for income taxes represents the tax expense for the period, if any, and the change during the period in deferred tax assets and liabilities. At December 31, 2014 and 2013, the Company has established a full reserve against all deferred tax assets.
	ASC 740 also provides criteria for the recognition, measurement, presentation and disclosure of uncertain tax positions.  A tax benefit from an uncertain position is recognized only if it is “more likely than not” that the position is sustainable upon examination by the relevant taxing authority based on its technical merit.
Concentration of Credit Risk	Concentration of Credit Risk: The Company maintains its cash with a major financial institution located in the United States of America which it believes to be credit worthy.  Balances are insured by the Federal Deposit Insurance Corporation up to $250,000.  At times, the Company maintains balances in excess of the federally insured limits.
Equity Instruments Issued with Registration Rights Agreement	Equity Instruments Issued with Registration Rights Agreement: The Company accounts for these penalties as contingent liabilities, applying the accounting guidance of ASC 450 “Contingencies”. This accounting is consistent with views established in ASC 825 “Financial Instruments”. Accordingly, the Company recognizes damages when it becomes probable that they will be incurred and amounts are reasonably estimable.
	In connection with the Company’s December 31, 2012 sale of $802,500 in units consisting of an aggregate of 3,210,000 shares of the Company’s Series A Preferred Stock and warrants to purchase an aggregate of 3,210,000 shares of the Company’s common stock, the Company was required to file a registration statement registering the shares of common stock.  Such Series A Preferred Stock were convertible into 3,210,000 shares of common stock.  Such registration statement was required to be filed within 60 days of the final closing date (the “Filing Date”) and to be declared effective by 150 days from the Filing Date.  The Company did not meet the required Filing Date and the required effectiveness date passed.  Pursuant to the registration rights agreement, if the registration statement was not filed on a timely basis or was not declared effective by the SEC for any reason on a timely basis, the Company was required to pay each investor monthly liquidated damages equal to 1.0% of the investment amount subscribed for by such investor (capped at 12%) until the registration statement is filed or declared effective, as the case may be. The Company’s registration statement was declared effective by the SEC on February 14, 2014.  At December 31, 2014 and December 31, 2013, the Company had accrued $47,000 of estimated liquidated damages that it owes to the holders of the outstanding Series A Preferred stock.
Reclassifications	Reclassifications: Certain items in the prior financial statements have been reclassified to conform to the current year presentation.
Recent Accounting Pronouncements	Recent Accounting Pronouncements: In May 2014, the FASB issued new accounting guidance regarding revenue recognition under GAAP. This new guidance will supersede nearly all existing revenue recognition guidance, and is effective for public entities for annual and interim periods beginning after December 31, 2016. Early adoption is not permitted. The Company is currently evaluating the impact of this new guidance on the Company's financial statements.
	In June 2014, the FASB issued guidance related to financial statement presentation for development stage enterprises. The standard removes the definition of a development stage entity from the Master Glossary of the Accounting Standards Codification, thereby removing the financial reporting distinction between development stage entities and other reporting entities from U.S. GAAP. In addition, the standard eliminates the requirements for development stage entities to (1) present inception-to-date information in the statements of income, cash flows, and shareholder equity, (2) label the financial statements as those of a development stage entity, (3) disclose a description of the development stage activities in which the entity is engaged, and (4) disclose in the first year in which the entity is no longer a development stage entity that in prior years it had been in the development stage. The standard is effective for annual reporting periods beginning after December 15, 2014, and interim periods therein, with early adoption permitted. As a result, the Company adopted this standard as of June 30, 2014 and eliminated since inception information from our financial statements.
	In August 2014, the FASB issued Accounting Standards Update No. 2014-15, "Presentation of Financial Statements—Going Concern", which requires management to evaluate, at each annual and interim reporting period, whether there are conditions or events that raise substantial doubt about the entity's ability to continue as a going concern within one year after the date the financial statements are issued and provide related disclosures. ASU 2014-15 is effective for annual periods ending after December 15, 2016 and interim periods thereafter. Early application is permitted. Management is still in the process of assessing the impact of ASU 2014-15 on the Company’s financial statements.
	The Financial Accounting Standards Board issues Accounting Standard Updates (“ASU”) to amend the authoritative literature in ASC. There have been a number of ASUs to date that amend the original text of ASC. The Company believes those issued to date either (i) provide supplemental guidance, (ii) are technical corrections, (iii) are not applicable to the Company or (iv) are not expected to have a significant impact on the Company.

OTHER_CURRENT_ASSETS_Tables

OTHER CURRENT ASSETS (Tables)	12 Months Ended
	Dec. 31, 2014
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Summary of Other current assets	Other current assets consisted of the following:
		December 31,
		2014		2013
	Consulting and professional fees	$	209,305	$	124,296
	Prepaid offering costs		-		77,676
	Employee advances		51,643		-
	Other		-		4,205
	Total other current assets	$	260,948	$	206,177

FURNITURE_AND_EQUIPMENT_AND_SO1

FURNITURE AND EQUIPMENT AND SOFTWARE DEVELOPMENT COSTS (Tables)	12 Months Ended
	Dec. 31, 2014
Property, Plant and Equipment [Abstract]
Summary of property plant and equipment	Furniture and equipment consisted of the following:
		December 31,
		2014			2013
	Furniture and equipment	$	119,097		$	43,245
	Accumulated depreciation		(30,626	)		(20,681	)
	Furniture and equipment, net	$	88,471		$	22,564
Summary of Software development	Software development costs consisted of the following:
		December 31,
		2014			2013
	Software development costs	$	710,200		$	710,200
	Accumulated amortization		(78,911	)		-
	Software development costs, net	$	631,289		$	710,200

ACCRUED_EXPENSES_Tables

ACCRUED EXPENSES (Tables)	12 Months Ended
	Dec. 31, 2014
Payables and Accruals [Abstract]
Schedule of Accrued expenses	Accrued expenses consisted of the following:
		December 31,
		2014		2013
	Accrued salaries and related expenses	$	110,093	$	25,710
	Accrued professional fees		-		33,875
	Sublease deposit		13,553		-
	Registration rights penalty		47,000		47,000
	Other		12,987		-
	Total Accrued Expenses	$	183,633	$	106,585

PROVISION_FOR_INCOME_TAXES_Tab

PROVISION FOR INCOME TAXES (Tables)	12 Months Ended
	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Summary of Income taxes (benefit)	Income taxes (benefit) consisted of the following:
		Year Ended
		December 31,
		2014			2013
	Current:
	Federal	$	-		$	-
	State		800			800
	Deferred:
	Federal		(3,210,000	)		(706,000	)
	State		(551,000	)		(201,000	)
			(3,761,000	)		(907,000	)
	Valuation allowance		3,761,000			907,000
		$	800		$	800
Summary of the significant components of the Company's net deferred income tax assets and liabilities	The following is a summary of the significant components of the Company’s net deferred income tax assets and liabilities as of December 31, 2014 and 2013:
		Year Ended December 31,
		2014			2013
	Current deferred income tax assets:
	Other	$	69,000		$	3,000
	Non-current deferred income tax assets and liabilities:
	Net operating loss carryforwards		3,515,000			2,370,000
	Stock based compensation		177,000			54,000
	Other		-			9,000
	Accumulated depreciation of furniture and equipment		-			(286,000	)
	Less valuation allowance		(3,761,000	)		(2,150,000	)
	Net non-current deferred tax assets	$	-		$	-
Summary of reconciliation between the statutory income tax rate and the effective tax rate	The reconciliation between the statutory income tax rate and the effective tax rate is as follows:
	Statutory federal income tax rate		(34.0	)%
	States taxes		0.01
	Stock based compensation		5.37
	Other		0.23
	Valuation reserve for income taxes		28.41
			0.02	%

STOCKHOLDERS_EQUITY_Tables

STOCKHOLDERS' EQUITY (Tables)	12 Months Ended
	Dec. 31, 2014
Private Placement [Member]
Summary of range of inputs used in Black-Scholes pricing model	The warrants were valued at $546,733 using the Black-Scholes pricing model using the following range of inputs:
	Risk-free interest rate		0.49  0.73	%
	Expected dividend yield		0	%
	Expected lives		2.5 years
	Expected volatility		70	%
Stock Options [Member]
Summary of range of inputs used in Black-Scholes pricing model	The Company valued the options using the Black-Scholes pricing model on the date of grant using the following range of inputs.
		For the year
		ended
		December 31, 2014
	Risk-free interest rate		0.11 – 0.14	%
	Expected dividend yield		0	%
	Expected lives		3.5- 4.0 years
	Expected volatility		70-100	%
Summary of the Company's stock options activity	A summary of the Company’s stock options activity and related information is as follows:
					Weighted			Weighted
					Average			Average
								Remaining
								Contractual
		Options			Price			Term		Exercisable
	Outstanding at December 31, 2012		17,100,000		$	0.034			7.33		7,800,000
	Granted		-			-			-
	Exercised		-			-			-		-
	Expired/Cancelled		-			-			-		-
	Outstanding at December 31, 2013		17,100,000		$	0.034			6.33		11,400,000
	Granted		5,978,000			0.18			5
	Exercised		-			-			-		-
	Expired/Cancelled		(2,500,000	)		0.1			4.65
	Outstanding at December 31, 2014		20,578,000		$	0.05			4.96		16,037,000
Summary of additional information about stock options outstanding	The following table sets forth additional information about stock options outstanding at December 31, 2014:
					Weighted
					Average			Weighted
	Range of				Remaining			Average
	Exercise	Options			Contractual			Exercise		Options
	Prices	Outstanding			Life			Price		Exercisable
	$ 0.025 - 0.40		20,578,000			5.13		$	0.04		16,037,000
Warrant [Member]
Summary of range of inputs used in Black-Scholes pricing model	The assumptions used in the Black-Scholes option pricing model for warrants issued are as follows:
		For the year			For the year
		ended			ended
		December 31,			December 31,
		2014			2013
	Risk-free interest rate		0.46 - 1.89	%		0.29 - 0.84	%
	Expected dividend yield		0	%		0	%
	Expected lives		1.75 – 6.0years			2.5 - 3.5 years
	Expected volatility		70-100	%		70	%
Summary of the Company's stock options activity	A summary of the Company’s warrant activity and related information is as follows:
					Weighted
					Average
		Warrants			Price
	Outstanding at December 31, 2012		19,605,000		$	0.36
	Granted		9,436,500			0.46
	Exercised		-			-
	Expired/Cancelled		(175,000	)		0.25
	Outstanding at December 31, 2013		28,866,500		$	0.39
	Granted		17,373,000			0.45
	Exercised		-			-
	Expired/Cancelled		(490,000	)		0.25
	Outstanding at December 31, 2014		45,749,500		$	0.41

COMMITMENTS_AND_CONTINGENCIES_

COMMITMENTS AND CONTINGENCIES (Tables)	12 Months Ended
	Dec. 31, 2014
Commitments and Contingencies Disclosure [Abstract]
Summary of the Company's minimum obligations under employment agreements [Table Text Block]	The following table summarizes the Company's minimum obligations in the event of no early termination under employment agreements as of December 31:
	2015	$	500,000
	2016		104,000
		$	604,000
Schedule of Future Minimum Rental Payments for Operating Leases [Table Text Block]	The following table summarizes the Company's future minimum commitment under lease agreement as of December 31, 2014, exclusive of sublease payments:
	For the year ended December 31,	Minimum		Sublease			Net
		Commitment		Income			Minimum
							Commitment
	2015	$	143,000	$	(18,000	)	$	125,000
	2016		129,000		-			129,000
	2017		122,000		-			122,000
	Total	$	394,000	$	(18,000	)	$	376,000

SUMMARY_OF_SIGNIFICANT_ACCOUNT2

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Textual) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Summary Of Significant Accounting Policies Textual [Line Items]
Capitalized Computer Software, Net	$631,289	$710,200
Research and Development Expense	491,555	337,241
Number of warrants excluded from the calculation of diluted net loss per share	45,749,500	28,886,500
Number of stock options excluded from the calculation of diluted net loss per share	23,078,000	17,100,000
Maximum balance insured under Federal Deposit Insurance Corporation	250,000
Number of shares for sale	802,500
Estimated liquidated damages	47,000
Impairment losses	$0	$0
Maximum [Member]
Summary Of Significant Accounting Policies Textual [Line Items]
Finite-Lived Intangible Asset, Useful Life	7 years
Minimum [Member]
Summary Of Significant Accounting Policies Textual [Line Items]
Finite-Lived Intangible Asset, Useful Life	5 years
Series A Preferred Stock
Summary Of Significant Accounting Policies Textual [Line Items]
Number of shares for sale	3,210,000
Common Stock
Summary Of Significant Accounting Policies Textual [Line Items]
Number of shares for sale	3,210,000

OTHER_CURRENT_ASSETS_Details

OTHER CURRENT ASSETS (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Consulting and professional fees	$209,305	$124,296
Prepaid offering costs	0	77,676
Employee advances	51,643	0
Other	0	4,205
Total other current assets	$260,948	$206,177

FURNITURE_AND_EQUIPMENT_AND_SO2

FURNITURE AND EQUIPMENT AND SOFTWARE DEVELOPMENT COSTS (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Property, Plant and Equipment [Abstract]
Furniture and equipment	$119,097	$43,245
Accumulated depreciation	-30,626	-20,681
Furniture and equipment, net	88,471	22,564
Software development costs	710,200	710,200
Accumulated amortization	-78,911
Software development costs, net	$631,289	$710,200

FURNITURE_AND_EQUIPMENT_AND_SO3

FURNITURE AND EQUIPMENT AND SOFTWARE DEVELOPMENT COSTS (Details Textual) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Capitalized costs	$710,200
Estimated useful life of software	3 years
Furniture and Equipment [Member]
Depreciation expense	9,945	8,440
Software development costs [Member]
Amortization expense	$78,911	$0

ACCRUED_EXPENSES_Details

ACCRUED EXPENSES (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Payables and Accruals [Abstract]
Accrued salaries and related expenses	$110,093	$25,710
Accrued professional fees		33,875
Sublease deposit	13,553	0
Registration rights penalty	47,000	47,000
Other	12,987
Total Accrued Liabilities	$183,633	$106,585

SETTLEMENT_PAYABLE_Details_Tex

SETTLEMENT PAYABLE (Details Textual) (USD $)	0 Months Ended	1 Months Ended	12 Months Ended
	Dec. 15, 2011	Nov. 30, 2011	Dec. 31, 2014	Dec. 31, 2013
Legal Settlement Payable [Abstract]
Litigation Settlement, Amount		$275,000
Payments for Legal Settlements	50,000
Periodic payment of remainder amount under legal settlements through December 7, 2014			6,250
Legal Settlement Liabilities Current And Noncurrent			$0	$68,750

PROVISION_FOR_INCOME_TAXES_Det

PROVISION FOR INCOME TAXES (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Current:
Federal
State	800	800
Deferred:
Federal	-3,210,000	-706,000
State	-551,000	-201,000
Deferred income tax expense (benefit), gross	-3,761,000	-907,000
Valuation allowance	3,761,000	907,000
Provision for Income Taxes	$800	$800

PROVISION_FOR_INCOME_TAXES_Det1

PROVISION FOR INCOME TAXES (Details 1) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Current deferred income tax assets:
Other	$69,000	$3,000
Non-current deferred income tax assets and liabilities:
Net operating loss carryforwards	3,515,000	2,370,000
Stock based compensation	177,000	54,000
Other		9,000
Accumulated depreciation of furniture and equipment		-286,000
Less valuation allowance	-3,761,000	-2,150,000
Net non-current deferred tax assets

PROVISION_FOR_INCOME_TAXES_Det2

PROVISION FOR INCOME TAXES (Details 2)	12 Months Ended
	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Statutory federal income tax rate	-34.00%
States taxes	-0.01%
Stock based compensation	5.37%
Other	0.23%
Valuation reserve for income taxes	28.41%
Total	0.02%

PROVISION_FOR_INCOME_TAXES_Det3

PROVISION FOR INCOME TAXES (Details Textual) (USD $)	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Federal and state net operating loss carryforwards	$8,800,000
Accrued interest and penalties related to uncertain tax positions	0
Unrecognized tax benefits	$0

STOCKHOLDERS_EQUITY_Details

STOCKHOLDERS' EQUITY (Details)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Private Placement [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Risk-free interest rate, Minimum	0.49%
Risk-free interest rate, Maximum	0.73%
Expected dividend yield	0.00%
Expected volatility	70.00%
Expected lives	2 years 6 months
Warrant [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Risk-free interest rate, Minimum	0.46%	0.29%
Risk-free interest rate, Maximum	1.89%	0.84%
Expected dividend yield	0.00%	0.00%
Expected volatility		70.00%
Warrant [Member] | Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected volatility	70.00%
Expected lives	1 year 9 months	2 years 6 months
Warrant [Member] | Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected volatility	100.00%
Expected lives	6 years	3 years 6 months
Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Risk-free interest rate, Minimum	0.11%
Risk-free interest rate, Maximum	0.14%
Expected dividend yield	0.00%
Stock Options [Member] | Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected volatility	70.00%
Expected lives	3 years 6 months
Stock Options [Member] | Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected volatility	100.00%
Expected lives	4 years

STOCKHOLDERS_EQUITY_Details_1

STOCKHOLDERS' EQUITY (Details 1) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding	20,578,000
Weighted Average Exercise Price, Exercised	$0.04
Exercisable, Outstanding at December 31, 2014	$16,037,000
Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding	17,100,000	17,100,000
Options Granted	5,978,000
Options Exercised
Options Expired/Cancelled	-2,500,000
Options Outstanding	20,578,000	17,100,000
Weighted Average Exercise Price, Outstanding	$0.03	$0.03
Weighted Average Exercise Price, Granted	$0.18
Weighted Average Exercise Price, Exercised
Weighted Average Exercise Price, Expired/Cancelled	$0.10
Weighted Average Exercise Price, Outstanding	$0.05	$0.03
Weighted Average Remaining Contractual Term, Outstanding at December 31, 2012		7 years 3 months 29 days
Weighted Average Remaining Contractual Term, Outstanding at December 31, 2013	6 years 3 months 29 days
Weighted Average Remaining Contractual Term, Granted	5 years
Weighted Average Remaining Contractual Term, Exercised	0 years
Weighted Average Remaining Contractual Term, Expired/Cancelled	4 years 7 months 24 days
Weighted Average Remaining Contractual Term,Outstanding at December 31, 2014	4 years 11 months 16 days
Exercisable, Outstanding at December 31, 2012		7,800,000
Exercisable, Outstanding at December 31, 2013	$11,400,000
Exercisable, Outstanding at December 31, 2014	$16,037,000
Warrant [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding	28,866,500	19,605,000
Options Granted	17,373,000	9,436,500
Options Exercised
Options Expired/Cancelled	-490,000	-175,000
Options Outstanding	45,749,500	28,866,500
Weighted Average Exercise Price, Outstanding	$0.39	$0.36
Weighted Average Exercise Price, Granted	$0.45	$0.46
Weighted Average Exercise Price, Exercised
Weighted Average Exercise Price, Expired/Cancelled	$0.25	$0.25
Weighted Average Exercise Price, Outstanding	$0.41	$0.39

STOCKHOLDERS_EQUITY_Details_2

STOCKHOLDERS' EQUITY (Details 2) (USD $)	12 Months Ended
	Dec. 31, 2014
Stockholders' Equity Note [Abstract]
Range of Exercise Prices, lower limit	$0.03
Range of Exercise Prices, upper limit	$0.40
Options Outstanding	20,578,000
Weighted Average Remaining Contractual Life	5 years 1 month 17 days
Weighted Average Exercise Price	$0.04
Options Exercisable	$16,037,000

STOCKHOLDERS_EQUITY_Details_Te

STOCKHOLDERS' EQUITY (Details Textual) (USD $)	1 Months Ended		12 Months Ended		1 Months Ended		12 Months Ended	0 Months Ended	1 Months Ended
	Oct. 31, 2013	Aug. 31, 2013	Dec. 31, 2014	Dec. 31, 2013	Mar. 26, 2014	Dec. 31, 2012	Dec. 31, 2010	Feb. 01, 2014	Aug. 22, 2014	Jul. 22, 2014
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Liquidated Damages			$47,000	$47,000
Preferred Stock Conversion To Common Stock	69.00%	69.00%
Conversion of Stock, Description	converted into 103%	converted into 103%
Description Of Registration Statement			On February 14, 2014, the SEC issued a notice of effectiveness of the Registration Statement filed by the Company to sell 10,000,000 shares of common stock at a public offering price of $0.50 per share. Accordingly, during the period ended September 30, 2014, the Company offset capitalized costs of $78,739 related to the fund raising efforts to paid-in capital.
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant			20,450,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value			$0.07
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Number			15,350,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Weighted Average Exercise Price			$0.04
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period			10 years
Capitalized Costs, Asset Retirement Costs			78,739
Share-based Compensation Arrangement by Share-based Payment Award, Options, Expirations in Period			2,500,000
Common stock issued for consulting services			1,272,005	1,933,886
Fair market value of common stock on the date of grant			314,005	407,143
Common stock issued for software development services			226,996	638,463
Fair market value of common stock for software development services			47,444	133,908
Common stock issued for settlement of accounts payable			0	898,200
Fair market value of common stock for settlement of accounts payable			0	186,736
Gain on settlement			4,735
Amount raised under private placements			3,396,000
Amount with warrants valued using the Black-Scholes pricing model			546,733
Common Stock, Shares Authorized			500,000,000	150,000,000
Common Stock Par Value			$0.00	$0.00
Value of units issued			30,000
Advance in consideration from issuance of units			152,500
Proceeds from new private placement			25,000
Amount raised in private placement			1,944,125
Numbers of shares of common stock and warrants that vested			7,776,500
Term of common stock and warrants that vested			5 years
warrants value			322,317
Total value of options issued			609,577
Unrecognized compensation cost			439,379
unrecognized compensation cost 2015			345,592
unrecognized compensation cost 2016			74,542
unrecognized compensation cost 2017			19,245
Options forfeited			450,000
Future unrecognized compensation cost			61,000
Estimated aggregate pretax intrinsic value			7,192,500
Stock based compensation from stock option included in selling general and administrative			444,955	296,100
Private placements right to purchase shares			7,776,500
Maximum [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Class of Warrant or Right, Exercise Price of Warrants or Rights			$0.40
Minimum [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Class of Warrant or Right, Exercise Price of Warrants or Rights			$0.10
Employee Stock Option Two [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross			100,000
Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price			$0.40
Employee Stock Option One [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross			2,750,000
Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price			$0.25
Employee Stock Option [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross			3,000,000
Option to Purchase of Common Stock			5,850,000
Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Forfeiture Factor Rate			0.00%
Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price			$0.10
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price			$0.17
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period			5 years
Share-based Compensation Arrangement by Share-based Payment Award, Terms of Award			Vesting of the options is through December 2016
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range, Outstanding Options, Weighted Average Remaining Contractual Term			5 years 2 months 19 days
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range, Exercisable Options, Weighted Average Remaining Contractual Term			5 years 4 months 20 days
Private Placement [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Fair Value Of Common Stock And Warrants			546,733
Series B Preferred Stock [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Number Of Common Stock Sale In Private Placement					2,000,000
Preferred Stock, Shares Authorized			50,000,000	50,000,000
Preferred Stock, Par or Stated Value Per Share			$0.00	$0.00
Fair Value Of Preferred Stock Issuance Officers Compensation					2,000
Common Stock, Voting Rights					The holders of Series B Preferred Stock are entitled to the equivalent of 100 votes of common stock for each share of Series B Preferred stock held.
Series A Preferred Stock
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Fair Value Of Warrants			135,141
Preferred Stock, Shares Authorized			50,000,000	50,000,000
Preferred Stock, Par or Stated Value Per Share			$0.00	$0.00
Preferred Stock, Liquidation Preference Per Share			$0.50
Private Placement Of Series Convertible Preferred Stock						802,500
Liquidated Damages Description						the Company was required to pay each investor monthly liquidated damages equal to 1.0% of the investment amount subscribed for by such investor (capped at 12%) until the registration statement is filed
Two Thousand Ten Stock Option Plan [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Description Of Common Shares Reserved For Issuance							total number of shares of common stock reserved for issuance was reduced to 15,000,000 shares, subject to annual increases of up to an amount equal to 15% of the outstanding fully-diluted shares of common stock of the Company, and any such increase cannot be made until the fully diluted shares of common stock outstanding exceeds 100,000,000 shares.
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized			476,945
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition			3 years 9 months
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value			2,629,400
Warrant [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Fair Value Of Warrants				322,317
Stock Issued During Period, Shares, Conversion of Units			5,978,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross			17,373,000	9,436,500
Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price			$0.45	$0.46
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price			$0.41	$0.39		$0.36
Shares in unit			120,000
Warrant [Member] | Private Placement [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Fair Value Of Warrants			546,733
Warrants Issued			13,284,000
Class of Warrant or Right, Exercise Price of Warrants or Rights			$0.50
Warrant [Member] | Software Development Agreement [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Fair Value Of Warrants								12,625
Warrants Issued								125,000
Class of Warrant or Right, Exercise Price of Warrants or Rights								$0.25
Warrant Vesting Term Description								The warrant vests over 3 years as follows (a) 20,000 shares after 6 months (b) remaining at the rate of 10,500 shares at the end of every three months, thereafter.
Term Of Warrants								5 years
Warrant [Member] | Marketing Agreement [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Fair Value Of Warrants									161,336
Warrants Issued									1,000,000
Class of Warrant or Right, Exercise Price of Warrants or Rights									$0.25
Warrant Vesting Term Description									The warrant vests over 2 years, beginning in October 2014, as follows: (a) 250,000 shares after six months (b) remaining at the rate of 181,250 shares at the end of every three months, thereafter.
Term Of Warrants									10 years
Warrant [Member] | Consulting Agreement [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Fair Value Of Warrants										402,940
Warrants Issued										2,664,000
Class of Warrant or Right, Exercise Price of Warrants or Rights										$0.25
Series A Preferred Stock
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Number Of Common Stock Sale In Private Placement			3,210,000
Preferred Stock, Dividend Rate, Percentage			8.00%
Issuance Of Common Stock For Software Development Services Share
Shares in unit			120,000
Common Stock
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Number Of Common Stock Sale In Private Placement			13,346,500
Proceeds from Issuance of Private Placement			3,421,000
Stock Issued During Period, Shares, Issued for Services			1,010,012
Stock Issued During Period, Value, Issued for Services			211,117
Issuance Of Common Stock For Software Development Services Share			226,966	638,463
Issuance Of Common Stock For Software Development Services Value			47,444
Issuance Of Common Stock For Promotional Contract Share			10,000
Issuance Of Common Stock For Promotional Contract Value			$2,090

COMMITMENTS_AND_CONTINGENCIES_1

COMMITMENTS AND CONTINGENCIES (Details) (Employment Agreement [Member], USD $)	Sep. 30, 2014
Employment Agreement [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
2015	$500,000
2016	104,000
Total	$604,000

COMMITMENTS_AND_CONTINGENCIES_2

COMMITMENTS AND CONTINGENCIES (Details 2) (USD $)	Dec. 31, 2014
Commitments and Contingencies Disclosure [Abstract]
2015	$143,000
2016	129,000
2017	122,000
Total	394,000
2015, Sublease Income	-18,000
2016, Sublease Income
2017, Sublease Income
Total, Sublease Income	-18,000
2015,Net Minimum Commitment	125,000
2016,Net Minimum Commitment	129,000
2017,Net Minimum Commitment	122,000
Total,Net Minimum Commitment	$376,000

COMMITMENTS_AND_CONTINGENCIES_3

COMMITMENTS AND CONTINGENCIES (Details Textual) (USD $)	1 Months Ended	12 Months Ended	0 Months Ended	1 Months Ended		12 Months Ended	1 Months Ended	24 Months Ended
	Jan. 31, 2014	Dec. 31, 2014	Sep. 13, 2010	Mar. 31, 2011	Sep. 30, 2010	Dec. 31, 2013	Aug. 31, 2010	Dec. 31, 2014	Aug. 03, 2010
Contractual Obligation Fiscal Year Maturity [Line Items]
Increased Annual Salary	$250,000
Amount Raised In Debt Or Equity Financing	5,000,000
Common Stock, Value, Issued		80,126				64,980		80,126
Number of shares exercisable under agreement		15,350,000						15,350,000
Maturity of first lease		2 years
Maturity of second lease		3 years 3 months
Maximum [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
First lease commitment per month amount		4,386
Second lease commitment per month amount		10,345
Minimum [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
First lease commitment per month amount		4,517
Second lease commitment per month amount		11,305
Fred E Tannous [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Term Of Agreement					5 years
Annual salary					180,000	190,000
Agreement Amended Date			15-Mar-16		15-Mar-11
Increased Annual Salary					360,000
Common Stock, Value, Issued			50,000
Condition Of Termination					In the event of a change of control of Rowl prior to the one (1) month anniversary of Mr. Glasers termination, Mr. Glaser will be due the greater of (i) the remainder of his annual salary during the Term or (ii) $250,000.
Condition of termination by company without Cause					Mr. Tannous termination without cause by Rowl, Mr. Tannous will be paid the lesser of (i) the remainder of his annual salary during the Term or (ii) one (1) years salary, and all stock options held by Mr. Tannous under the Plan will immediately vest in full and remain outstanding and exercisable until ten (10) years from the grant date.
Restricted Shares Of Common Stock				4,000,000
Fair Value Of Restricted Shares Of Common Stock				100,000
Fred E Tannous [Member] | Condition 1 [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Description For Increase In Annual Salary Under Conditions					Mr. Tannous annual salary is to increase to $250,000 in the event that either (i) Rowl raises an aggregate $5,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $5,000,000 in cumulative gross revenues.
Fred E Tannous [Member] | Condition 2 [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Description For Increase In Annual Salary Under Conditions					The annual salary will increase to $360,000 in the event that either (i) Rowl raises an aggregate $10,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $10,000,000 in cumulative gross revenues.
Fred E Tannous [Member] | Plan [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Amount Raised In Debt Or Equity Financing			5,000,000
Common stock purchased through exercise of options					10,000,000
Exercise price of options					$0.03
Number of shares exercisable under agreement			5,000,000
Number of shares exercisable at the end of each subsequent period			1,000,000
Option Expiration Period After Grant					10 years
Bill Glaser [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Term Of Agreement							5 years
Annual salary							180,000	190,000
Agreement Amended Date							15-Mar-11
Increased Annual Salary							$360,000
Condition Of Termination							In the event of a change of control of Rowl prior to the one (1) month anniversary of Mr. Glaser’s termination, Mr. Glaser will be due the greater of (i) the remainder of his annual salary during the Term or (ii) $250,000.
Condition of termination by company without Cause							Mr. Glaser will be paid the lesser of (i) the remainder of his annual salary during the Term or (ii) one (1) years salary, and all stock options held by Mr. Glaser under the Plan will immediately vest in full and remain outstanding and exercisable until ten (10) years from the grant date.
Bill Glaser [Member] | Condition 1 [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Description For Increase In Annual Salary Under Conditions							Mr. Glasers annual salary is to increase to $250,000 in the event that either (i) Rowl raises an aggregate $5,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $5,000,000 in cumulative gross revenues.
Bill Glaser [Member] | Condition 2 [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Description For Increase In Annual Salary Under Conditions							The annual salary will increase to $360,000 in the event that either (i) Rowl raises an aggregate $10,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $10,000,000 in cumulative gross revenues.
Bill Glaser [Member] | Plan [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Common stock purchased through exercise of options							5,000,000
Exercise price of options							$0.03
Number of shares exercisable under agreement									2,500,000
Number of shares exercisable at the end of each subsequent period									500,000
Option Expiration Period After Grant							10 years

VENDOR_SETTLEMENTS_AND_GAIN_ON1

VENDOR SETTLEMENTS AND GAIN ON FORGIVENESS OF DEBT (Details Textual) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Vendor Settlements And Gain On Forgiveness Of Debt [Abstract]
Gains (Losses) on Extinguishment of Debt	$106,229	$4,735

SUBSEQUENT_EVENTS_Details_Text

SUBSEQUENT EVENTS (Details Textual) (USD $)	0 Months Ended	3 Months Ended	12 Months Ended
	Apr. 03, 2015	Mar. 31, 2015	Dec. 31, 2014	Dec. 31, 2013	Jan. 08, 2015
Common Stock,Issued			80,125,728	64,980,257
Canceled advances	$60,000
Consulting Services
Common Stock,Issued					200,000
Subsequent Event [Member]
Per month lease agreement amount, First			500
Per month lease agreement amount, second			1,817
Sublease agreement amount			25,000
Proceeds from Sale of Furniture and Fixtures			25,000
Book value of furniture			44,000
Convertible debt price per share			$0.25
Convertible debt rate			8.00%
Value of convertible debt agreement			250,000
Number of common stock for sale		112,500
Exercise price of shares under private placements		$0.40
Proceeds from sale of common stock		$45,000