Rowl 10-Q 15 May 15 2015 Q1 Quarterly report Financial data

Document_And_Entity_Informatio

Document And Entity Information	3 Months Ended
	Mar. 31, 2015	15-May-15
Document And Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	FALSE
Document Period End Date	31-Mar-15
Document Fiscal Year Focus	2015
Document Fiscal Period Focus	Q1
Entity Registrant Name	Rowl, Inc.
Entity Central Index Key	1500904
Current Fiscal Year End Date	-19
Entity Filer Category	Smaller Reporting Company
Trading Symbol	cik0001500904
Entity Common Stock, Shares Outstanding		90,521,713
Entity Well-known Seasoned Issuer	No
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No

CONDENSED_BALANCE_SHEETS

CONDENSED BALANCE SHEETS (USD $)	Mar. 31, 2015	Dec. 31, 2014
Current Assets:
Cash	$123,136	$251,896
Other current assets	253,970	260,948
Total Current Assets	377,106	512,844
Furniture and equipment, net	38,581	88,471
Software development costs, net	572,106	631,289
Intangible assets	93,836	93,836
Other assets	239,460	293,293
Total Assets	1,321,089	1,619,733
Current Liabilities:
Accounts payable	99,724	70,519
Accrued expenses	168,621	183,633
Convertible debt, net of discount	109,344
Total Current Liabilities	377,689	254,152
Commitments and contingencies
Stockholders' Equity
Common stock, $0.001 par value; 500,000,000 shares authorized; 80,521,713 and 80,125,728 shares issued and outstanding at  March 31, 2015 and December 31, 2014, respectively	80,522	80,126
Paid-in capital	12,521,264	12,042,516
Accumulated deficit	-11,663,596	-10,762,271
Total Stockholders' Equity	943,400	1,365,581
Total Liabilities and Stockholders' Equity	1,321,089	1,619,733
Series B Preferred Stock [Member]
Stockholders' Equity
Preferred stock value	2,000	2,000
Series A Preferred Stock
Stockholders' Equity
Preferred stock value	$3,210	$3,210

CONDENSED_BALANCE_SHEETS_Paren

CONDENSED BALANCE SHEETS (Parenthetical) (USD $)	Mar. 31, 2015	Dec. 31, 2014
Common stock, par value (in dollars per share)	$0.00	$0.00
Common Stock, Shares Authorized	500,000,000	500,000,000
Common Stock, Shares, Issued	80,521,713	80,125,728
Common Stock, Shares, Outstanding	80,521,713	80,125,728
Series B Preferred Stock [Member]
Preferred stock, par value (in dollars per share)	$0.00	$0.00
Preferred Stock, Shares Authorized	50,000,000	50,000,000
Preferred Stock, Shares Issued	2,000,000	2,000,000
Preferred Stock, Shares Outstanding	2,000,000	2,000,000
Series A Preferred Stock
Preferred stock, par value (in dollars per share)	$0.00	$0.00
Preferred Stock, Shares Authorized	50,000,000	50,000,000
Preferred Stock, Shares Issued	3,210,000	3,210,000
Preferred Stock, Shares Outstanding	3,210,000	3,210,000

CONDENSED_STATEMENTS_OF_OPERAT

CONDENSED STATEMENTS OF OPERATIONS (UNAUDITED) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Income Statement [Abstract]
Sales
Cost of Sales
Gross Profit
Selling, General and Administrative Expenses	817,238	703,957
Research and Development	57,775	130,071
Operating Loss	-875,013	-834,028
Other Income (Expense):
Interest Expense	-1,226	-380
Interest expense - Amortization of debt discount	-9,344
Loss on sale of assets	-19,316
Other	3,574
Other Income (Expense), Net	-26,312	-380
Net Loss	($901,325)	($834,408)
Loss Per Share-Basic and Diluted	($0.01)	($0.01)
Weighted average shares used in computing loss per share	80,471,965	68,763,812

CONDENSED_STATEMENTS_OF_CASH_F

CONDENSED STATEMENTS OF CASH FLOWS (UNAUDITED) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Cash Flow from Operating Activities:
Net loss	($901,325)	($834,408)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation	5,574	1,613
Amortization of software development costs	59,183
Loss on sale of assets	19,316
Issuance/vesting of stock warrants for services	91,353	9,262
Issuance/vesting of common stock for services	125,168	62,448
Stock-based compensation - stock options	112,975	72,231
Amortization of debt discounts	9,344
Issuance of Series B Preferred stock for officers’ compensation		2,000
Change in operating assets and liabilities:
Other assets	16,459	-24,146
Accounts payable	29,205	-18,750
Accrued expenses	-40,012	30,916
Legal settlement payable		-18,750
Net Cash Used in Operating Activities	-473,760	-706,514
Cash Flow from Investing Activities:
Proceeds from sale of assets	25,000
Purchase of equipment		-4,545
Sub-lease deposits	25,000
Net Cash Provided by (Used in) Investing Activities	50,000	-4,545
Cash Flow from Financing Activities:
Proceeds from private placement of common stock	45,000	1,426,000
Proceeds from convertible notes	250,000
Net Cash Provided by Financing Activities	295,000	1,426,000
Net (Decrease) Increase in Cash	-128,760	714,941
Cash Balance at Beginning of Period	251,896	172,532
Cash Balance at End of Period	123,136	887,473
Supplemental Disclosures:
Interest Paid		380
Taxes Paid
Non-cash investing and financing activities:
Discount on convertible debts from beneficial conversion features	$150,000

BASIS_OF_PRESENTATION_AND_SUMM

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	3 Months Ended
	Mar. 31, 2015
Accounting Policies [Abstract]
BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	Rowl, Inc. (“the Company”) was incorporated on July 22, 2010 in the State of Nevada as Awesome Living, Inc. On July 31, 2014 and June 20, 2011, the name of the corporation was changed to Rowl, Inc. and OverNear, Inc., respectively. The Company’s headquarters are located in Beverly Hills, California.  The Company is developing a location-based social networking and mobile advertising platform, which was released for use by the general public in September 2014.  The financial statements of Rowl, Inc. (which may be referred to as "Rowl," the "Company," "we," "us," or "our") are prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”).
	The Company operates in a rapidly changing technological and digital entertainment market and its activities are subject to significant risks and uncertainties, including failing to secure additional funding to further exploit the Company’s current technology.
	The condensed financial statements of the Company included herein are unaudited for the periods ended March 31, 2015 and March 31, 2014 have been prepared from the books and records of the Company pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”), and in the case of the condensed balance sheet as of December 31, 2014, have been derived from the audited financial statements of the Company. These financial statements reflect all adjustments (consisting of normal recurring adjustments), which are, in the opinion of management, necessary to fairly present the results for the periods presented. Certain information and note disclosures, normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America, have been condensed or omitted pursuant to rules and regulations of the Securities and Exchange Commission. These condensed financial statements should be read in conjunction with the Company's audited financial statements for the year ended December 31, 2014. The Company has assessed subsequent events through the date of filing of these condensed financial statements with the Securities and Exchange Commission and believes that the disclosures made herein are adequate to make the information presented herein not misleading.
	A summary of the Company's critical accounting policies are disclosed below. The Company's critical accounting policies are further described under the caption “Critical Accounting Policies” in Management's Discussion and Analysis of Financial Condition and Results of Operations and in more detail in the Company's 2014 Annual Report on Form 10-K.
	Use of Estimates - The preparation of financial statements in conformity with U.S. GAAP requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities, and the reported amount of revenues and expenses during the reporting period. Actual results could materially differ from these estimates. Significant estimates include, but are not limited to, recoverability of software development costs and long-lived assets, the valuation allowance related to deferred tax assets and the fair value of stock options, warrants and shares issued for non-cash consideration. It is reasonably possible that changes in estimates will occur in the near term.
	Software Development Costs - Research and development costs are charged to expense as incurred. However, the costs incurred for the development of computer software that will be sold, leased, or otherwise marketed are capitalized when technological feasibility has been established. These capitalized costs are subject to an ongoing assessment of recoverability based on anticipated future revenues and changes in hardware and software technologies. Amortization of capitalized software development costs begins when the product is available for general release to customers and revenues are generated. Amortization is computed as the ratio of current gross revenues for a product to the total of current and anticipated future gross revenues for the product. As of March 31, 2015 and December 31, 2014, the Company had capitalized software development costs of $710,200, respectively, for the development of a location-based social networking mobile application.   During the three months ended March 31, 2015 and 2014, the Company incurred research and development costs of $57,775 and $130,071, respectively.
	Impairment of Long-Lived assets - The long-lived assets held and used by the Company are reviewed for impairment no less frequently than annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. In the event that facts and circumstances indicate that the cost of any long-lived assets may be impaired, an evaluation of recoverability is performed. There were no impairment losses during the three months ended March 31, 2015 and 2014. There can be no assurance, however, that market conditions will not change or demand for the Company’s products and services will continue, which could result in impairment of long-lived assets in the future.
	Net Loss Per Share - The Company applies Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 260, “Earnings per Share.” Basic earnings (loss) per share are computed by dividing earnings (loss) available to common stockholders by the weighted-average number of common shares outstanding. Diluted earnings (loss) per share is computed similar to basic earnings (loss) per share except that the denominator is increased to include additional common shares available upon exercise of stock options, warrants, and convertible debt using the treasury stock method, except for periods for which no common share equivalents are included because their effect would be anti-dilutive. There were 45,749,500 and 34,695,500 warrants, 20,078,000 and 17,100,000 stock options, and convertible notes convertible into approximately 1,000,000 and 0 shares, excluded for the three months ended March 31, 2015 and 2014, respectively, because they were anti-dilutive.
	4
	Beneficial Conversion Features - In certain instances, the Company entered into convertible notes that provide for an effective or actual rate of conversion that is below market value, and the embedded beneficial conversion feature (“BCF”) does not qualify for derivative treatment. In these instances, the Company accounts for the value of the BCF as a debt discount, which is then amortized to interest expense over the life of the related debt using the effective interest method.
	Stock Based Compensation - The Company accounts for stock options issued to employees under ASC 718 “Share-Based Payment”. Under ASC 718, share-based compensation cost to employees is measured at the grant date, based on the estimated fair value of the award, and is recognized as expense over the employee’s requisite vesting period. The fair value of each stock option or warrant award is estimated on the date of grant using the Black-Scholes option valuation model. In accordance with the guidance, an asset acquired in exchange for issuance of fully vested, non-forfeitable equity instruments should not be presented or classified as an offset to equity on the grantor’s balance sheet once the equity instrument is granted for accounting purposes. Accordingly, the Company has accounted for certain issuances as other assets in the accompanying balance sheets.
	The Company measures compensation expense for its non-employee stock-based compensation under ASC 505 “Equity”. The fair value of the option issued or committed to be issued is used to measure the transaction, as this is more reliable than the fair value of the services received. The fair value is measured at the value of the Company’s common stock on the date that the commitment for performance by the counterparty has been reached or the counterparty’s performance is complete. The fair value of the equity instrument is charged directly to stock-based compensation expense and credited to additional paid-in capital.
	Recent Accounting Pronouncements – In April 2015, the FASB issued Accounting Standard Update (“ASU”) 2015-03 Simplifying the Presentation of Debt Issuance Costs. This update requires capitalized debt issuance costs to be classified as a reduction to the carrying value of debt rather than a deferred charge, as is currently required. This update will be effective for the Company for all annual and interim periods beginning after December 15, 2015 and is required to be adopted retroactively for all periods presented, and early adoption is permitted. The Company is currently evaluating the expected impact of this new accounting standard on its financial statements.
	The Financial Accounting Standards Board issues Accounting Standard Updates (“ASU”) to amend the authoritative literature in ASC. There have been a number of ASUs to date that amend the original text of ASC. The Company believes those issued to date either (i) provide supplemental guidance, (ii) are technical corrections, (iii) are not applicable to the Company or (iv) are not expected to have a significant impact on the Company.

GOING_CONCERN

GOING CONCERN	3 Months Ended
	Mar. 31, 2015
Going Concern [Abstract]
GOING CONCERN	NOTE 2 – GOING CONCERN
	The Company's financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the settlement of liabilities and commitments in the normal course of business. In the near term, the Company expects operating costs to continue to exceed funds generated from operations. As a result, the Company expects to continue to incur operating losses, and the operations in the near future are expected to deplete working capital.
	Management of the Company is actively seeking financing to continue the marketing and development of its location-based mobile platform and market its product and service as well as look for synergistic partners that can add value to the Company. The ability of the Company to continue as a going concern is dependent on its ability to obtain financing arrangements and the success of its future operations. The financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern. The report from the Company’s independent registered public accounting firm related to the year ended December 31, 2014 states that there is substantial doubt about the Company’s ability to continue as a going concern. There are no assurances that management will be able to raise capital on terms acceptable to the Company. If we are unable to obtain sufficient amounts of additional capital, we may be required to reduce the scope of our planned development, which could harm our business, financial condition and operating results. The financial statements do not include any adjustments that might result from these uncertainties.

FURNITURE_AND_EQUIPMENT_AND_SO

FURNITURE AND EQUIPMENT AND SOFTWARE DEVELOPMENT COSTS	3 Months Ended
	Mar. 31, 2015
Property, Plant and Equipment [Abstract]
FURNITURE AND EQUIPMENT AND SOFTWARE DEVELOPMENT COSTS	NOTE 3 – FURNITURE AND EQUIPMENT AND SOFTWARE DEVELOPMENT COSTS
	Furniture and Equipment consisted of the following:
		March 31,
		2015			December 31,
		(Unaudited)			2014
	Furniture and equipment	$	68,926		$	119,097
	Accumulated depreciation		(30,345	)		(30,626	)
	Furniture and equipment, net	$	38,581		$	88,471
	Depreciation expense for the three months ended March 31, 2015 and 2014 was $5,574 and $1,613, respectively.
	During the three months ended March 31, 2015, the Company sold furniture and equipment with a gross value of $50,171 and a net book value as of the date of sale of $44,316 for $25,000. The Company recognized a loss on the sale of assets of $19,316 which is included in the accompanying statement of operations.
	The Company released its mobile application on September 4, 2014 which prior to that date was in development. Upon the date of release to customers, the Company had capitalized $710,200 in costs. The software is being amortized over its estimated useful life of 3 years.
	Software development costs consisted of the following:
		March 31,
		2015			December 31,
		(Unaudited)			2014
	Software development costs	$	710,200		$	710,200
	Accumulated amortization		(138,094	)		(78,911	)
	Software development costs, net	$	572,106		$	631,289
	Amortization expense for the three months ended March 31, 2015 and 2014 was $59,183 and $0, respectively.

ACCRUED_EXPENSES

ACCRUED EXPENSES	3 Months Ended
	Mar. 31, 2015
Payables and Accruals [Abstract]
ACCRUED EXPENSES	NOTE 4 – ACCRUED EXPENSES
	Accrued expenses consisted of the following:
		March 31,
		2015		December 31,
		(Unaudited)		2014
	Accrued salaries and related expenses	$	74,842	$	110,093
	Sublease deposits		38,553		13,553
	Registration rights penalties		47,000		47,000
	Other		8,226		12,987
	Total accrued liabilities	$	168,621	$	183,633

CONVERTIBLE_DEBT

CONVERTIBLE DEBT	3 Months Ended
	Mar. 31, 2015
Debt Disclosure [Abstract]
CONVERTIBLE DEBT	NOTE 5 – CONVERTIBLE DEBT
	During the three months ended March 31, 2015 the Company entered into convertible promissory notes with various investors totaling $250,000. The notes bear interest at a rate of 8% per annum, compounded annually, and have maturity dates one (1) year from the date of issuance. The notes along with convertible interest thereon, are convertible at the option of the holder into shares of the Company’s common stock at $0.25 per share.
	The Company determined that there was a beneficial conversion feature as the conversion price of $0.25 was below the assessed fair value of the Company’s common stock of $0.40 on the dates of issuance. Accordingly, the Company recorded a debt discount of $150,000 related to the beneficial conversion feature which will be amortized over the term of the notes using the straight-line method as it approximates the effective interest method due to the short-term nature of the notes. The debt discount was computed as the difference between the fair value of the common stock issuable upon conversion of the convertible debt and the total price to convert based on the effective conversion price.
	During the three months ended March 31, 2015, the Company amortized $9,344 of this discount and $140,656 remains to be amortized.

STOCKHOLDERS_EQUITY

STOCKHOLDERS' EQUITY	3 Months Ended
	Mar. 31, 2015
Stockholders' Equity Note [Abstract]
STOCKHOLDERS' EQUITY	NOTE 6 – STOCKHOLDERS’ EQUITY
	Common Stock
	The Company is authorized to issue 500,000,000 shares of its $0.001 par value common stock.
	During the three months ended March 31, 2015, the Company issued 283,485 shares of the Company’s common stock for consulting services, with a value of $113,394, based on the fair market value of the Company’s common stock on the date of grant.
	During the three months ended March 31, 2015, prepaid consulting costs included in other assets in the accompanying balance sheet, stemming from the issuance of common stock in previous periods was amortized, resulting in a charge to expense of $10,774.
	The fair value of common stock issued in connection with services rendered by various professionals was determined based upon the evaluation of fair value made by the Company’s management, which considered the values associated with common stock sold for cash during the period.
	Preferred Stock
	The Company is authorized to issue 50,000,000 shares of preferred stock with a par value of $0.001 per share. The preferred stock may be issued in one or more series.
	The first series consists of 3,210,000 shares and is designated as series A convertible preferred stock (“Series A Preferred Stock”). The holders of Series A Preferred Stock are entitled to receive, if, when and as declared by the Board, dividends at an annual rate of 8% of the original purchase price of Series A Preferred Stock. No dividends were declared as of or for the three months ended March 31, 2015 and 2014.  In the event of any liquidation, dissolution or winding up of the Company, voluntary or involuntary, the holders of the Series A Preferred Stock are entitled to receive the amount of $0.50 per share. Each share of Series A Preferred Stock issued and outstanding is entitled to the number of votes equal to the number of shares of common stock into which such share of Series A Preferred Stock could be converted.  Each share of Series A Preferred Stock is convertible at the option of the holder at any time after the date of issuance into equal number of shares of common stock. In addition, the Company shall have the right to convert the Series A Convertible Preferred Stock into shares of the Company’s common stock in its sole discretion at any time, at which time, such Series A Convertible Preferred Stock shall automatically and without any required action by any holder, be converted into 103% of fully paid, non-assessable shares of common stock. As of the date when these financial statements were available to be issued, no preferred shares had been converted to common stock.
	On March 26, 2014 the Company designated 2,000,000 shares of preferred stock as Series B Preferred Stock (“Series B Preferred Stock”). Each share of Series B Preferred Stock is entitled to the equivalent of one hundred (100) votes of Common Stock. The holders of Series B Preferred Stock are not entitled to dividends and do not receive liquidation preferences or conversion privileges.
	On March 26, 2014, the Company issued to its officers 2,000,000 shares of preferred stock designated as series B Preferred Stock.  The fair value of the Series B Preferred Stock on the date of issuance was determined to be $2,000 and was recorded as officers’ compensation.  Subsequent to March 31, 2015, 1,000,000 of these shares were returned to the Company and will be cancelled and retired to treasury, see Note 8.
	In connection with the Company’s December 31, 2012 sale of $802,500 in units consisting of an aggregate of 3,210,000 shares of the Company’s Series A Preferred Stock and warrants to purchase an aggregate of 3,210,000 shares of the Company’s common stock, the Company was required to file a registration statement registering the shares of common stock.  Such Series A Preferred Stock were convertible into 3,210,000 shares of common stock.  Such registration statement was required to be filed within 60 days of the final closing date (the “Filing Date”) and to be declared effective by 150 days from the Filing Date.  The Company did not meet the required Filing Date and the required effectiveness date passed.  Pursuant to the registration rights agreement, if the registration statement was not filed on a timely basis or was not declared effective by the SEC for any reason on a timely basis, the Company was required to pay each investor monthly liquidated damages equal to 1.0% of the investment amount subscribed for by such investor (capped at 12%) until the registration statement is filed or declared effective, as the case may be. The Company’s registration statement was declared effective by the SEC on February 14, 2014.  At March 31, 2015 and December 31, 2014, the Company had accrued $47,000 of estimated liquidated damages that it will owe to the holders of the outstanding Series A Preferred stock.
	Private Placement
	In the third quarter of 2014, the Company opened a new private placement for the sale of common stock at $0.40 per share. During the three months ended March 31, 2015, the company sold 112,500 shares of the Company’s common stock to accredited investors for $45,000.
	During the three months ended March 31, 2014, the Company issued 5,704,000 shares of the Company’s common stock to accredited investors in private placements. Total consideration from the issuance of common stock amounted to $1,426,000 for the period ended March 31, 2014.  The common stock issued included warrants with a fair value of $232,673.
	Stock Options
	During 2010, the Board of Directors approved and adopted the 2010 Stock Option, Deferred Stock and Restricted Stock Plan (the “Plan”) to provide for the issuance of non-qualified and/or incentive stock options to employees, officers, directors and consultants and other service providers. The Plan was subsequently amended on various dates. Generally, all options granted expire five to ten years from the date of grant. It is the policy of the Company to issue new shares for stock options exercised, rather than issue treasury shares. Effective July 1, 2012, the total number of shares of common stock reserved for issuance was reduced to 15,000,000 shares, subject to annual increases of up to an amount equal to 15% of the outstanding fully-diluted shares of common stock of the Company and any such increase cannot be made until the fully-diluted shares of common stock outstanding exceeds 100,000,000 shares.
	During the three months ended March 31, 2015 and 2014, no stock options were issued. During the three months ended March 31, 2015, 500,000 options were forfeited and 20,078,000 remained outstanding. As of March 31, 2015 there were 16,650,000 options vested. Stock option expense for the three months ended March 31, 2015 and 2014 was $112,975 and $72,231, respectively.
	Subsequent to March 31, 2015, 10,000,000 of these options were forfeited, see Note 8.
	Warrants
	During the three months ended March 31, 2015, no warrants were issued, and 125,000 vested per the terms of the related service contracts resulting a charge for services related to warrants of $57,775. Of this amount, $16,987 relates to development and $40,788 relates to promotional contracts. The Company revalued the vested warrants using the Black-Scholes option pricing model with the following range of inputs:
	Risk-free interest rate		0.26 - 1.37	%
	Expected dividend yield		0	%
	Expected lives	1.5 - 5.4 years
	Expected volatility		100	%
	During the three months ended March 31, 2014, the Company issued warrants to purchase common stock to investors in private placements for the right to purchase 5,704,000 shares of the Company’s common stock at $0.50 per share. The warrants vested immediately and have a term of five years from the date the warrants were issued. The warrants were valued at $232,673, using the Black-Scholes option pricing model.
	During the three months ended March 31, 2015, prepaid consulting costs included in other assets in the accompanying balance sheet, stemming from the issuance of warrants in previous periods was amortized, resulting in a charge to expense of $33,578.

COMMITMENTS_AND_CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	3 Months Ended
	Mar. 31, 2015
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS AND CONTINGENCIES	NOTE 7 – COMMITMENTS AND CONTIGENCIES
	Employment Agreement
	On August 3, 2010, the Company entered into a 5-year (“Term”) agreement with Bill Glaser for his services as Chief Executive Officer. The agreement was amended on March 15, 2011 to change his title from Chief Executive Officer to President and extended the term to March 15, 2016. Per the amendment to the agreement dated August 8, 2011, Mr. Glaser is compensated with an annual salary of $180,000, which was increased to $190,000 in 2013. Mr. Glaser’s annual salary is to increase to $250,000 in the event that either (i) Rowl raises an aggregate $5,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $5,000,000 in cumulative gross revenues. The annual salary will increase to $360,000 in the event that either (i) Rowl raises an aggregate $10,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $10,000,000 in cumulative gross revenues. In January 2014, the salary increased to $250,000 as the Company raised an aggregate of $5 million in equity financings.  His agreement also provides for options to purchase 5,000,000 shares of common stock under the 2010 Stock Option, Deferred Stock and Restricted Stock Plan (the “Plan”) at an exercise price of $0.025 per share, of which 2,500,000 shares became exercisable on January 1, 2013 and the remainder of which will become exercisable on the following schedule: 500,000 shares at the beginning of each subsequent six (6) month period. The options expire 10 years after grant.
	In the event of a change of control of Rowl prior to the one (1) month anniversary of Mr. Glaser’s termination, Mr. Glaser will be due the greater of (i) the remainder of his annual salary during the Term or (ii) $250,000. All unvested stock options will become vested, and any unexercised stock options will be paid out as cash in the amount equal to the difference between the consideration paid to Rowl on a per share basis less the exercise price of the stock option, the value of which is multiplied to the number of options held by Mr. Glaser.  In the event of Mr. Glaser’s termination without cause by Rowl, Mr. Glaser will be paid the lesser of (i) the remainder of his annual salary during the Term or (ii) one (1) year’s salary, and all stock options held by Mr. Glaser under the Plan will immediately vest in full and remain outstanding and exercisable until ten (10) years from the grant date.
	On September 13, 2010, the Company entered into a 5-year (“Term”) agreement with Fred E. Tannous for his services as Chief Financial Officer. The agreement was amended on March 15, 2011 to add the additional title of Chief Executive Officer and extended the term to March 15, 2016. Per the amendment to the agreement dated August 8, 2011, Mr. Tannous is compensated with an annual salary of $180,000, which was increased to $190,000 in 2013. Mr. Tannous’ annual salary is to increase to $250,000 in the event that either (i) Rowl raises an aggregate $5,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $5,000,000 in cumulative gross revenues. The annual salary will increase to $360,000 in the event that either (i) Rowl raises an aggregate $10,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $10,000,000 in cumulative gross revenues.  In January 2014, the salary increased to $250,000 as the company raised an aggregate of $5 million in equity financings.
	Mr. Tannous was issued shares of Rowl’s common stock valued at $50,000, as a signing bonus.  His agreement also provides for options to purchase 10,000,000 shares of common stock under the 2010 Stock Option, Deferred Stock and Restricted Stock Plan (the “Plan”) at an exercise price of $0.025 per share, of which 5,000,000 shares became exercisable on January 1, 2013 and the remainder of which will become exercisable on the following schedule: 1,000,000 shares at the beginning of each subsequent six (6) month period. The options expire 10 years after grant. For accepting the CEO position, Mr. Tannous received 4,000,000 restricted shares of common stock in March 2011, the fair value of the shares was determined to be $100,000.
	In the event of a change of control of Rowl prior to the one (1) month anniversary of Mr. Tannous’ termination, Mr. Tannous will be due the greater of (i) the remainder of his annual salary during the Term or (ii) $250,000. All unvested stock options will become vested, and any unexercised stock options will be paid out as cash in the amount equal to the difference between the consideration paid to Rowl on a per share basis less the exercise price of the stock option, the value of which is multiplied to the number of options held by Mr. Tannous.
	In the event of Mr. Tannous’ termination without cause by Rowl, Mr. Tannous will be paid the lesser of (i) the remainder of his annual salary during the Term or (ii) one (1) year’s salary, and all stock options held by Mr. Tannous under the Plan will immediately vest in full and remain outstanding and exercisable until ten (10) years from the grant date.
	Subsequent to period end, the Company entered into a separation agreement with Mr. Tannous, see Note 8.
	Lease Commitment
	The Company leases two facilities in Santa Monica, California. The first facility is for two years, with monthly payments ranging from $4,386 to $4,517 which expires in May 2015. The Company has subleased this facility to a third party with lease payments equaling those that are owed by the Company. The second lease is a three (3) year three (3) month lease expiring in November 2017 and includes payments ranging from $10,345 to $11,305. Effective March 1, 2015, the Company has subleased this facility to a third party with lease payments equaling those that are owed by the Company. In addition, the Company received a $25,000 security deposit from the lessee. The Company is required to pay additional amount for operating expenses under both these leases, which is the responsibility of the lessees.
	On March 1, 2015, the Company entered into a lease agreement for office space in Palos Verdes Estates, CA. The lease agreement is for one (1) year at $500 per month.
	On March 13, 2015, the Company entered into a lease agreement for office space at 9595 Wilshire Blvd, Suite 900 Beverly Hills, CA 90212. The lease agreement is for one (1) year at $1,817 per month.
	Legal Proceedings
	We are currently not involved in any litigation that we believe could have a materially adverse effect on our financial condition or results of operations. There is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of the executive officers of our company or any of our subsidiaries, threatened against or affecting our company, our common stock, any of our subsidiaries or of our Company’s or our Company’s subsidiaries’ officers or directors in their capacities as such, in which an adverse decision could have a material adverse effect.

SUBSEQUENT_EVENTS

SUBSEQUENT EVENTS	3 Months Ended
	Mar. 31, 2015
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	NOTE 8 – SUBSEQUENT EVENTS
	Subsequent to March 31, 2015, the Company executed the following common stock transactions:
	●	On April 3, 2015, the company canceled advances of approximately $60,000 to one of its employees. Accordingly, the Company will record a charge to expense of an equal amount in the second quarter of 2015.
	●	On April 6, 2015, the Company amended an agreement with one of it’s consultants. The original agreement dated July 22, 2014 was for three (3) years and included warrants to purchase 2,664,000 shares of common stock. The Company and the consultant agreed to amend the original agreement to add 500,000 common stock warrants which vest immediately, are exercisable at $0.40, and have a ten (10) year term. All other terms from the original agreement remained the same.
	●	On April 10, 2015 the Company invited Michael Portera and C. Edward Carter to join the Company's board of directors. Michael Portera is currently the Company's Director of Business Development. C. Edward Carter has, from time-to-time provided consulting and advisory services to the Company with respect to certain activities and specific projects.
	●	On April 28, 2015 the Company granted C. Edward Carter, Director, 1,500,000 options to purchase the Company’s common stock at an exercise price of $0.40.  The options vest quarterly over three (3) years. The initial term of Mr. Carter’s agreement is one year.  In the event that the Director is not re-elected after the initial term, he will forfeit any unvested options.
	●	On May 6, and effective April 30, 2015 the Company entered into a Separation Agreement with its former Chief Executive Officer and Chief Financial Officer Fred Tannous. As part of the agreement, Mr. Tannous waived all severance payments and commitments under his employment agreement as outlined in Note 7.  The Company agreed to pay Mr. Tannous $100 severance and concurrently entered into a six-month consulting agreement as described below. In addition, Mr. Tannous returned 1,000,000 shares of the Company’s Series B Preferred Stock which provided him substantial voting power, and the Company will cancel and retire these shares to treasury. Further, Mr. Tannous agreed to forfeit his 10,000,000 stock options, 9,000,000 of which were vested as of the separation date.
	●	Concurrently with the separation agreement noted above, the Company entered into a consulting agreement with Fred Tannous.  The agreement is for six months and calls for monthly payments of $10,000, and other rent and phone allowances that were paid for by the Company prior to the separation.
	●	On May 6, 2015, the Company formed a wholly-owned subsidiary, Open Me Technologies, Inc. for the purpose of an asset purchase as described below.
	●	On May 7, 2015, the Company appointed Michael Portera as the Treasurer of the Company.
	●	On May 8, 2015, the Company’s wholly-owned subsidiary, Open Me Technologies, Inc. (“Buyer”) acquired all or substantially all of the assets of Open Me, Inc. (“Seller”) pursuant to an Asset Purchase Agreement by and among the Company, Buyer and Seller dated May 8, 2015 (the “Agreement”).  The Company issued ten million (10,000,000) of its common stock to Seller as consideration for the purchase, and assumed certain liabilities of Seller.  The Agreement provides for customary representations, warranties and indemnities of the parties.  Twenty-five percent (25%) of the shares issued to Seller (2.5 million shares) were placed into a one-year third party escrow.  Seller will receive the stock after one-year unless the Company or Buyer makes an indemnification claim during such time for breach by Seller of any of its representations, warranties or covenants in the Agreement (in which case the stock shall be held pending either (a) mutual agreement of the parties or (b) the date an of arbitration order resolving such dispute).  The Agreement gives the Seller the right, but not the obligation, to also satisfy indemnity claims in cash.  The indemnity has a $45,000 basket for many (but not all) claims, which must be met before the indemnity is triggered (and which then provides the indemnifying party must pay from the first dollar of losses).  The indemnity cap for many (but not all) claims is the escrowed stock; and for certain other claims it is the aggregate shares issued to Seller.  The Seller and certain of its principals agreed to a four (4) year non-compete. All of the shares issued to Seller are subject to a lock-up and leak-out arrangement. The lock-up prohibits sale or transfer of the shares until both (a) the shares have been held for one year and (b) the Company’s stock is then publically-traded on the NASDAQ, a regional or national stock exchange or on the OTC market.  Once the lock-up expires, the shares may be sold subject to the following volume limitations (the leak-out period): the maximum number of shares that Seller and all of its stockholders may sell, in the aggregate, in each three (3) month period is that amount of the Company’s common stock equal to the greater of (x) one percent (1%) of the total number of outstanding shares of the Company’s common stock or (y) one percent (1%) of the average reported weekly trading volume for the Company’s common stock during the four (4) weeks preceding such sale.  Additionally, and as an exception to the lock-up and leak-out restrictions, Seller and its shareholders were granted certain tag-along rights tied to sales of the Company’s common stock by Bill Glaser, the Company’s president.
	●	On May 11, 2015 the Company invited and appointed Will Glaser to join the Company's board of directors.  In consideration for joining the board of directors, the Company granted Mr. Glaser 2,000,000 options to purchase the Company’s common stock at an exercise price of $0.40.  The options vest quarterly over three (3) years.  To vest in all the options, Mr. Glaser must be reelected to the Board for three (3) terms of one (1) year each and fulfill each term.
	●	Subsequent to March 31, 2015, the company entered into various convertible promissory notes totaling $145,000. The terms of the notes range from three (3) months to one (1) year, accrue interest at 8% compounded annually, and are convertible at $0.25 per share. Two (2) of these notes totaling $25,000 contain no warrants, one (1) note totaling $20,000 contains warrants exercisable at $0.25 to purchase 80,000 shares of common stock, and three (3) notes totaling $100,000 contain warrants exercisable at $0.25 to purchase 200,000 shares of common stock.

BASIS_OF_PRESENTATION_AND_SUMM1

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	3 Months Ended
	Mar. 31, 2015
Accounting Policies [Abstract]
Use of Estimates	Use of Estimates - The preparation of financial statements in conformity with U.S. GAAP requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities, and the reported amount of revenues and expenses during the reporting period. Actual results could materially differ from these estimates. Significant estimates include, but are not limited to, recoverability of software development costs and long-lived assets, the valuation allowance related to deferred tax assets and the fair value of stock options, warrants and shares issued for non-cash consideration. It is reasonably possible that changes in estimates will occur in the near term.
Software Development Costs	Software Development Costs - Research and development costs are charged to expense as incurred. However, the costs incurred for the development of computer software that will be sold, leased, or otherwise marketed are capitalized when technological feasibility has been established. These capitalized costs are subject to an ongoing assessment of recoverability based on anticipated future revenues and changes in hardware and software technologies. Amortization of capitalized software development costs begins when the product is available for general release to customers and revenues are generated. Amortization is computed as the ratio of current gross revenues for a product to the total of current and anticipated future gross revenues for the product. As of March 31, 2015 and December 31, 2014, the Company had capitalized software development costs of $710,200, respectively, for the development of a location-based social networking mobile application.   During the three months ended March 31, 2015 and 2014, the Company incurred research and development costs of $57,775 and $130,071, respectively.
Impairment of Long-Lived assets	Impairment of Long-Lived assets - The long-lived assets held and used by the Company are reviewed for impairment no less frequently than annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. In the event that facts and circumstances indicate that the cost of any long-lived assets may be impaired, an evaluation of recoverability is performed. There were no impairment losses during the three months ended March 31, 2015 and 2014. There can be no assurance, however, that market conditions will not change or demand for the Company’s products and services will continue, which could result in impairment of long-lived assets in the future.
Net Loss Per Share	Net Loss Per Share - The Company applies Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 260, “Earnings per Share.” Basic earnings (loss) per share are computed by dividing earnings (loss) available to common stockholders by the weighted-average number of common shares outstanding. Diluted earnings (loss) per share is computed similar to basic earnings (loss) per share except that the denominator is increased to include additional common shares available upon exercise of stock options, warrants, and convertible debt using the treasury stock method, except for periods for which no common share equivalents are included because their effect would be anti-dilutive. There were 45,749,500 and 34,695,500 warrants, 20,078,000 and 17,100,000 stock options, and convertible notes convertible into approximately 1,000,000 and 0 shares, excluded for the three months ended March 31, 2015 and 2014, respectively, because they were anti-dilutive.
Beneficial Conversion Features	Beneficial Conversion Features - In certain instances, the Company entered into convertible notes that provide for an effective or actual rate of conversion that is below market value, and the embedded beneficial conversion feature (“BCF”) does not qualify for derivative treatment. In these instances, the Company accounts for the value of the BCF as a debt discount, which is then amortized to interest expense over the life of the related debt using the effective interest method.
Stock Based Compensation	Stock Based Compensation - The Company accounts for stock options issued to employees under ASC 718 “Share-Based Payment”. Under ASC 718, share-based compensation cost to employees is measured at the grant date, based on the estimated fair value of the award, and is recognized as expense over the employee’s requisite vesting period. The fair value of each stock option or warrant award is estimated on the date of grant using the Black-Scholes option valuation model. In accordance with the guidance, an asset acquired in exchange for issuance of fully vested, non-forfeitable equity instruments should not be presented or classified as an offset to equity on the grantor’s balance sheet once the equity instrument is granted for accounting purposes. Accordingly, the Company has accounted for certain issuances as other assets in the accompanying balance sheets.
	The Company measures compensation expense for its non-employee stock-based compensation under ASC 505 “Equity”. The fair value of the option issued or committed to be issued is used to measure the transaction, as this is more reliable than the fair value of the services received. The fair value is measured at the value of the Company’s common stock on the date that the commitment for performance by the counterparty has been reached or the counterparty’s performance is complete. The fair value of the equity instrument is charged directly to stock-based compensation expense and credited to additional paid-in capital.
Recent Accounting Pronouncements	Recent Accounting Pronouncements – In April 2015, the FASB issued Accounting Standard Update (“ASU”) 2015-03 Simplifying the Presentation of Debt Issuance Costs. This update requires capitalized debt issuance costs to be classified as a reduction to the carrying value of debt rather than a deferred charge, as is currently required. This update will be effective for the Company for all annual and interim periods beginning after December 15, 2015 and is required to be adopted retroactively for all periods presented, and early adoption is permitted. The Company is currently evaluating the expected impact of this new accounting standard on its financial statements.
	The Financial Accounting Standards Board issues Accounting Standard Updates (“ASU”) to amend the authoritative literature in ASC. There have been a number of ASUs to date that amend the original text of ASC. The Company believes those issued to date either (i) provide supplemental guidance, (ii) are technical corrections, (iii) are not applicable to the Company or (iv) are not expected to have a significant impact on the Company.

FURNITURE_AND_EQUIPMENT_AND_SO1

FURNITURE AND EQUIPMENT AND SOFTWARE DEVELOPMENT COSTS (Tables)	3 Months Ended
	Mar. 31, 2015
Property, Plant and Equipment [Abstract]
Summary of property plant and equipment	Furniture and Equipment consisted of the following:
		March 31,
		2015			December 31,
		(Unaudited)			2014
	Furniture and equipment	$	68,926		$	119,097
	Accumulated depreciation		(30,345	)		(30,626	)
	Furniture and equipment, net	$	38,581		$	88,471
Summary of Software development	Software development costs consisted of the following:
		March 31,
		2015			December 31,
		(Unaudited)			2014
	Software development costs	$	710,200		$	710,200
	Accumulated amortization		(138,094	)		(78,911	)
	Software development costs, net	$	572,106		$	631,289

ACCRUED_EXPENSES_Tables

ACCRUED EXPENSES (Tables)	3 Months Ended
	Mar. 31, 2015
Payables and Accruals [Abstract]
Schedule of Accrued expenses	Accrued expenses consisted of the following:
		March 31,
		2015		December 31,
		(Unaudited)		2014
	Accrued salaries and related expenses	$	74,842	$	110,093
	Sublease deposits		38,553		13,553
	Registration rights penalties		47,000		47,000
	Other		8,226		12,987
	Total accrued liabilities	$	168,621	$	183,633

STOCKHOLDERS_EQUITY_Tables

STOCKHOLDERS' EQUITY (Tables) (Warrant [Member])	12 Months Ended
	Dec. 31, 2014
Warrant [Member]
Summary of range of inputs used in Black-Scholes pricing model	The Company revalued the vested warrants using the Black-Scholes option pricing model with the following range of inputs:
	Risk-free interest rate		0.26 - 1.37	%
	Expected dividend yield		0	%
	Expected lives	1.5 - 5.4 years
	Expected volatility		100	%

BASIS_OF_PRESENTATION_AND_SUMM2

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Textual) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014	Dec. 31, 2014
Accounting Policies [Abstract]
Capitalized Computer Software, Net	$710,200		$710,200
Research and Development Expense	57,775	130,071
Number of warrants excluded from the calculation of diluted net loss per share	45,749,500	34,695,500
Number of stock options excluded from the calculation of diluted net loss per share	20,078,000	17,100,000
Convertible notes into shares	1,000,000	0
Impairment losses	$0	$0

FURNITURE_AND_EQUIPMENT_AND_SO2

FURNITURE AND EQUIPMENT AND SOFTWARE DEVELOPMENT COSTS (Details) (USD $)	Mar. 31, 2015	Dec. 31, 2014
Property, Plant and Equipment [Abstract]
Furniture and equipment	$68,926	$119,097
Accumulated depreciation	-30,345	-30,626
Furniture and equipment, net	38,581	88,471
Software development costs	710,200	710,200
Accumulated amortization	-138,094	-78,911
Software development costs, net	$572,106	$631,289

FURNITURE_AND_EQUIPMENT_AND_SO3

FURNITURE AND EQUIPMENT AND SOFTWARE DEVELOPMENT COSTS (Details Textual) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Capitalized costs	$710,200
Estimated useful life of software	3 years
Gross value of furniture and equipment	50,171
Net book value of furniture and equipment	44,316
Selling cost of furniture and equipment	25,000
Loss on the sale of assets	19,316
Furniture and Equipment [Member]
Depreciation expense	5,574	1,613
Software development costs [Member]
Amortization expense	$59,183	$0

ACCRUED_EXPENSES_Details

ACCRUED EXPENSES (Details) (USD $)	Mar. 31, 2015	Dec. 31, 2014
Payables and Accruals [Abstract]
Accrued salaries and related expenses	$74,842	$110,093
Sublease deposit	38,553	13,553
Registration rights penalty	47,000	47,000
Other	8,226	12,987
Total Accrued Liabilities	$168,621	$183,633

CONVERTIBLE_DEBT_Details_Textu

CONVERTIBLE DEBT (Details Textual) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Beneficial conversion feature as the conversion price	$0.25
Fair value of the common stock	$0.40
Debt discount	$150,000
Amortization of Debt Discount	9,344
Promissory notes [Member]
Convertible promissory notes	250,000
Notes bear interest at a rate	8.00%
Common stock per share.	$0.25
Amortization of Debt Discount	9,344
Debt instrument unamortized discount	$140,656

STOCKHOLDERS_EQUITY_Details

STOCKHOLDERS' EQUITY (Details)	3 Months Ended
	Mar. 31, 2015
Expected dividend yield	0.00%
Expected volatility	100.00%
Maximum [Member] | Warrant [Member]
Risk-free interest rate	1.37%
Weighted Average Remaining Contractual Life	5 years 4 months 24 days
Minimum [Member] | Warrant [Member]
Risk-free interest rate	2.60%
Weighted Average Remaining Contractual Life	1 year 6 months

STOCKHOLDERS_EQUITY_Details_Te

STOCKHOLDERS' EQUITY (Details Textual) (USD $)	1 Months Ended		3 Months Ended		12 Months Ended	9 Months Ended	1 Months Ended
	Oct. 31, 2013	Aug. 31, 2013	Mar. 31, 2015	Mar. 31, 2014	Dec. 31, 2014	Sep. 30, 2014	Mar. 26, 2014	Dec. 31, 2012	Aug. 22, 2014	Jul. 22, 2014
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Liquidated Damages			$47,000		$47,000
Common Stock, Voting Rights	be converted into 103% of fully paid	be converted into 103% of fully paid
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period			10 years
Common stock issued for settlement of accounts payable			0
Fair market value of common stock for settlement of accounts payable			0
Common Stock, Shares Authorized			500,000,000		500,000,000
Common Stock Par Value			$0.00		$0.00
Term of common stock and warrants that vested			5 years
Total value of options issued			0	0
Charge to expense			10,774
Options forfeited			478,000
Options outstanding			20,100,000
Options vested			16,650,000
Stock option expense			112,975	72,231
Promotional contracts			40,788
Development expense			16,987
Services related to warrants			57,775
Minimum [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Class of Warrant or Right, Exercise Price of Warrants or Rights					$0.10
Maximum [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Class of Warrant or Right, Exercise Price of Warrants or Rights					$0.40
Employee Stock Option Two [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross					100,000
Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price					$0.40
Employee Stock Option One [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross					2,750,000
Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price					$0.25
Employee Stock Option [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Forfeiture Factor Rate					0.00%
Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price					$0.10
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period					5 years
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range, Outstanding Options, Weighted Average Remaining Contractual Term					5 years 2 months 19 days
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range, Exercisable Options, Weighted Average Remaining Contractual Term					5 years 4 months 20 days
Private Placement [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Fair Value Of Common Stock And Warrants					546,733
Proceeds from new private placement						25,000
warrants value				232,673
Common stock sold				5,704,000		112,500
Common stock to accredited investors				1,426,000		45,000
Warrant [Member] | Marketing Agreement [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Warrants Issued									1,000,000
Class of Warrant or Right, Exercise Price of Warrants or Rights									$0.25
Warrant Vesting Term Description			The warrant vests over 2 years, beginning in October 2014, as follows: (a) 250,000 shares after six months (b) remaining at the rate of 181,250 shares at the end of every three months, thereafter.
Term Of Warrants			10 years
Warrant [Member] | Software Development Agreement [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Warrant Vesting Term Description			The warrant vests over 3 years as follows (a) 20,000 shares after 6 months (b) remaining at the rate of 10,500 shares at the end of every three months, thereafter.
Term Of Warrants			5 years
Warrant [Member] | Consulting Agreement [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Class of Warrant or Right, Exercise Price of Warrants or Rights										$0.25
Series A Preferred Stock
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Number Of Common Stock Sale In Private Placement				3,210,000
Preferred Stock, Dividend Rate, Percentage				8.00%
Common Stock
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Number Of Common Stock Sale In Private Placement					13,346,500
Proceeds from Issuance of Private Placement					3,421,000
Stock Issued During Period, Shares, Issued for Services					1,010,012
Stock Issued During Period, Value, Issued for Services					211,117
Issuance Of Common Stock For Promotional Contract Share					10,000
Subsequent Event [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Options vested			10,000,000
Series B Preferred Stock [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Number Of Common Stock Sale In Private Placement							2,000,000
Preferred Stock, Shares Authorized			50,000,000		50,000,000
Preferred Stock, Par or Stated Value Per Share			$0.00		$0.00
Fair Value Of Preferred Stock Issuance Officers Compensation							2,000
Common Stock, Voting Rights							The holders of Series B Preferred Stock are entitled to the equivalent of 100 votes of common stock for each share of Series B Preferred stock held.
Series A Preferred Stock
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Fair Value Of Warrants			135,141
Preferred Stock, Shares Authorized			50,000,000		50,000,000
Preferred Stock, Par or Stated Value Per Share			$0.00		$0.00
Preferred Stock, Liquidation Preference Per Share			$0.50
Private Placement Of Series Convertible Preferred Stock								$802,500
Liquidated Damages Description								the Company was required to pay each investor monthly liquidated damages equal to 1.0% of the investment amount subscribed for by such investor (capped at 12%) until the registration statement is filed
Warrants Issued			1,000,000

COMMITMENTS_AND_CONTINGENCIES_

COMMITMENTS AND CONTINGENCIES (Details Textual) (USD $)	1 Months Ended	3 Months Ended	12 Months Ended	0 Months Ended	1 Months Ended		12 Months Ended	1 Months Ended	24 Months Ended
	Jan. 31, 2014	Mar. 31, 2015	Dec. 31, 2014	Sep. 13, 2010	Mar. 31, 2011	Sep. 30, 2010	Dec. 31, 2013	Aug. 31, 2010	Dec. 31, 2014	Aug. 03, 2010
Contractual Obligation Fiscal Year Maturity [Line Items]
Increased Annual Salary	$250,000
Amount Raised In Debt Or Equity Financing	5,000,000
Common Stock, Value, Issued		80,522	80,126						80,126
Maturity of first lease		2 years
Maturity of second lease		3 years 3 months
Security deposit from the lessee		25,000
Minimum [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
First lease commitment per month amount			4,517
Second lease commitment per month amount			11,305
Maximum [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
First lease commitment per month amount			4,386
Second lease commitment per month amount			10,345
Fred E Tannous [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Term Of Agreement						5 years
Annual salary						180,000	190,000
Agreement Amended Date				15-Mar-16		15-Mar-11
Increased Annual Salary						360,000
Common Stock, Value, Issued				50,000
Condition Of Termination						In the event of a change of control of Rowl prior to the one (1) month anniversary of Mr. Glasers termination, Mr. Glaser will be due the greater of (i) the remainder of his annual salary during the Term or (ii) $250,000.
Condition of termination by company without Cause						Mr. Tannous termination without cause by Rowl, Mr. Tannous will be paid the lesser of (i) the remainder of his annual salary during the Term or (ii) one (1) years salary, and all stock options held by Mr. Tannous under the Plan will immediately vest in full and remain outstanding and exercisable until ten (10) years from the grant date.
Restricted Shares Of Common Stock					4,000,000
Fair Value Of Restricted Shares Of Common Stock					100,000
Fred E Tannous [Member] | Condition 2 [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Description For Increase In Annual Salary Under Conditions						The annual salary will increase to $360,000 in the event that either (i) Rowl raises an aggregate $10,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $10,000,000 in cumulative gross revenues.
Fred E Tannous [Member] | Condition 1 [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Description For Increase In Annual Salary Under Conditions						Mr. Tannous annual salary is to increase to $250,000 in the event that either (i) Rowl raises an aggregate $5,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $5,000,000 in cumulative gross revenues.
Fred E Tannous [Member] | Plan [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Amount Raised In Debt Or Equity Financing				5,000,000
Common stock purchased through exercise of options						10,000,000
Exercise price of options						$0.03
Number of shares exercisable under agreement				5,000,000
Number of shares exercisable at the end of each subsequent period				1,000,000
Option Expiration Period After Grant						10 years
Will Glaser [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Term Of Agreement								5 years
Annual salary								180,000	190,000
Agreement Amended Date								15-Mar-11
Increased Annual Salary								$360,000
Condition Of Termination								In the event of a change of control of Rowl prior to the one (1) month anniversary of Mr. Glaser’s termination, Mr. Glaser will be due the greater of (i) the remainder of his annual salary during the Term or (ii) $250,000.
Condition of termination by company without Cause								Mr. Glaser will be paid the lesser of (i) the remainder of his annual salary during the Term or (ii) one (1) years salary, and all stock options held by Mr. Glaser under the Plan will immediately vest in full and remain outstanding and exercisable until ten (10) years from the grant date.
Will Glaser [Member] | Condition 2 [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Description For Increase In Annual Salary Under Conditions								The annual salary will increase to $360,000 in the event that either (i) Rowl raises an aggregate $10,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $10,000,000 in cumulative gross revenues.
Will Glaser [Member] | Condition 1 [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Description For Increase In Annual Salary Under Conditions								Mr. Glasers annual salary is to increase to $250,000 in the event that either (i) Rowl raises an aggregate $5,000,000 in debt or equity financing after August 8, 2011 or (ii) Rowl recognizes $5,000,000 in cumulative gross revenues.
Will Glaser [Member] | Plan [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Common stock purchased through exercise of options								5,000,000
Exercise price of options								$0.03
Number of shares exercisable under agreement										2,500,000
Number of shares exercisable at the end of each subsequent period										500,000
Option Expiration Period After Grant								10 years
Wilshire Blvd, Suite [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Leases Agreements Description		On March 13, 2015, the Company entered into a lease agreement for office space at 9595 Wilshire Blvd, Suite 900 Beverly Hills, CA 90212. The lease agreement is for one (1) year at $1,817 per month.
Palos Verdes Estates [Member]
Contractual Obligation Fiscal Year Maturity [Line Items]
Leases Agreements Description		On March 1, 2015, the Company entered into a lease agreement for office space in Palos Verdes Estates, CA. The lease agreement is for one (1) year at $500 per month.

SUBSEQUENT_EVENTS_Details_Text

SUBSEQUENT EVENTS (Details Textual) (USD $)	0 Months Ended		3 Months Ended	0 Months Ended
	Apr. 03, 2015	Apr. 06, 2015	Mar. 31, 2015	11-May-15	6-May-15	Dec. 31, 2014	Apr. 28, 2015
Common Stock,Issued			80,521,713			80,125,728
Convertible promissory note			$145,000
Canceled advances	60,000
Accrued interest			8.00%
Consultants One [Member]
Warrants exercisable price		$0.40
Warrants to purchase shares of common stock		500,000
Term year		10 years
Note Warrant One [Member] | Subsequent Event [Member]
Note Warrant			20,000
Warrants exercisable price			$0.25
Warrants to purchase shares of common stock			80,000
Consultants [Member]
Warrants to purchase shares of common stock		2,664,000
Term year		3 years
WillGlaserMember
Options vest period				3 years
Exercise price of shares under private placements				$0.40
Will Glaser [Member]
Options to purchase				2,000,000
Exercise price				$0.40
Subsequent Event [Member]
Third party escrow			2,500,000
Agreement for payments and commitments description					The Company agreed to pay Mr. Tannous $100 severance and concurrently entered into a six-month consulting agreement as described below. In addition, Mr. Tannous returned 1,000,000 shares of the CompanyBs Series B Preferred Stock which provided him substantial voting power, and the Company will cancel and retire these shares to treasury. Further, Mr. Tannous agreed to forfeit his 10,000,000 stock options, 9,000,000 of which were vested as of the separation date.
Exercise price of shares under private placements			$0.40
Indemnity claim			45,000
Monthly consulting fee			10,000
Percantage of Shares issued.			25.00%
Subsequent Event [Member] | Note Warrant [Member]
Note Warrant			25,000
Warrants exercisable price			$0.25
Subsequent Event [Member] | Note Warrant Two [Member]
Note Warrant			$100,000
Warrants exercisable price			$0.25
Warrants to purchase shares of common stock			200,000
Subsequent Event [Member] | C. Edward Carter [Member]
Options to purchase							1,500,000
Exercise price							$0.40