EXHIBIT 99.1
JOINT FILING AGREEMENT
The undersigned hereby agree that the statement on Schedule 13D with respect to the Ordinary Shares of Exceed Company Ltd. dated October 7, 2010 is, and any further amendments thereto signed by each of the undersigned shall be, filed on behalf of each of the undersigned pursuant to and in accordance with the provisions of Rule 13d-1(k) under the Securities Exchange Act of 1934, as amended. This Joint Filing Agreement shall be filed as an Exhibit to such statement.
Dated: October 7, 2010
BEIJING CENTURY LIMITED | |||
By: | /s/ Tse Shiu Wah | ||
Tse Shiu Wah | |||
Director | |||
2020 INTERNATIONAL CAPITAL GROUP LIMITED | |||
By: | /s/ George Lu | ||
George Lu | |||
Director | |||
/s/ Tse Shiu Wah | |||
Tse Shiu Wah | |||
/s/ George Lu | |||
George Lu | |||
/s/ Louis Koo | |||
Louis Koo |