The information in this prospectus is not complete and may be changed. We may not complete the exchange offer or issue the securities described herein until the registration statement filed with the United States Securities and Exchange Commission is effective. This prospectus is not an offer to sell securities and it is not soliciting an offer to buy securities in any jurisdiction where the offer or sale is not permitted.
SUBJECT TO COMPLETION, DATED JUNE 14, 2023
PRELIMINARY PROSPECTUS/OFFER TO EXCHANGE
EXCHANGE OFFER
9.75% Senior Unsecured Notes due 2028 for its
6.75% Senior Unsecured Notes due 2023
and
the Sale of up to $25,000,000
9.75% Senior Unsecured Notes due 2028
Until the expiration date (as defined below), Conifer Holdings, Inc. (the “Company,” “Conifer,” “our,” “we” or “us”) is offering, upon the terms and subject to the conditions set forth in this prospectus (the “Prospectus”), to exchange any and all validly tendered, not validly withdrawn and validly accepted outstanding 6.75% Senior Unsecured Notes due 2023 for 9.75% Senior Unsecured Notes due 2028 (the “Exchange Offer”), to be newly issued by the Company. We refer to our 6.75% Senior Unsecured Notes due 2023 as the “Existing Notes” and to our 9.75% Senior Unsecured Notes due 2028 as the “New Notes”.
The New Notes will bear interest at the rate of 9.75% per year, and interest on the New Notes will be payable quarterly in arrears on , , and of each year, beginning on , 2023. The New Notes will mature on , 2028. We may redeem the New Notes, in whole or in part at any time or from time to time on or after , 2025, at the redemption price of 100% aggregate principal amount, plus any accrued and unpaid interest, as discussed under “Description of the New Notes — Optional Redemption” in this Prospectus. The New Notes will be issued in denominations of $25 and any integral multiples of $25.
The New Notes will be unsecured obligations of ours only and will not be obligations of or guaranteed by any of our subsidiaries. The New Notes will rank senior in right of payment to any of the Company’s existing and future indebtedness that is by its terms expressly subordinated or junior in right of payment to the New Notes. The New Notes will rank equally in right of payment to all of our existing and future senior indebtedness, including the Existing Notes, but will be effectively subordinated to any secured indebtedness to the extent of the value of the collateral securing such secured indebtedness. In addition, the New Notes will be structurally subordinated to the indebtedness and other obligations of the Company’s subsidiaries. The New Notes will not be subject to repayment at the option of the holder at any time prior to maturity and will not be entitled to any sinking fund.
If you elect to participate in the Exchange Offer, for each $25 principal amount of our Existing Notes you tender, you will receive from us $25 principal amount of our New Notes. The New Notes will be issued in minimum denominations of $25 and any integral multiples of $25 in excess thereof or in units, each representing $25.
You may also give an indication of your interest in participating in the new money offering (the “New Offering”) in which we are offering up to $25,000,000 principal amount of additional New Notes. You are not obligated to tender any of your Existing Notes in exchange for New Notes in order to participate in the New Offering.
The Exchange Offer is open to all holders of our Existing Notes, and will expire at 5:00 p.m., New York City time, on , 2023, or such later time and date to which we may extend the Exchange Offer (such date and time, including any extension, is referred to as the “expiration date”). Completion of the Exchange Offer is not conditioned on the tender of, or our acceptance of, any minimum aggregate principal amount of Existing Notes. We may withdraw the Exchange Offer at any time prior to the expiration date.
The Existing Notes are listed on the Nasdaq Global Market, under the symbol “CNFRL”, however, following completion of the Exchange Offer, Nasdaq may consider delisting of the Existing Notes if it determines that the extent of the public distribution or aggregate amount of Existing Notes outstanding makes continued listing inadvisable. Conifer has applied to list the New Notes on the Nasdaq Global Market under the symbol “CNFRZ.” No assurance can be given as to the approval of the New Notes for listing or, if listed, the continued listing for the term of the New Notes, or the liquidity or trading market for the New Notes. We are not required to maintain a listing of the New Notes on the Nasdaq Global Market or any other exchange. If the listing is approved, trading of the New Notes on the Nasdaq Global Market is expected to commence within 30 days after the initial delivery of the New Notes. Currently, there is no public market for the New Notes.
Our board of directors has approved the Exchange Offer. However, neither we nor any of our management, our board of directors, or the information agent, the exchange agent, or the dealer managers for the Exchange Offer is making any recommendation as to whether holders of Existing Notes should tender all or part of their Existing Notes in exchange for New Notes in the Exchange Offer. Each holder of Existing Notes must make its own decision as to whether to exchange some or all of its Existing Notes.
New Offering
Public Offering Price(1) | | | % | | | $ |
Placement Agent’s Commissions(2) | | | % | | | $ |
Proceeds to the Company(3) | | | % | | | $ |
(1)
| Plus interest, if any, accrued from the date of issuance. |
(2)
| Assumes all of the New Notes offered in the New Offering are sold. See “Plan of Distribution.” |
(3)
| Before deducting offering expenses payable by us in connection with the Exchange Offer and New Offering and estimated to be $ million. We will not receive any proceeds from the Exchange Offer. |
The New Notes in the New Offering are being offered to the public on a reasonable best efforts basis. There is no minimum purchase requirement, closing of the New Offering is not conditioned on our receipt of any minimum amount of proceeds, and there is no arrangement to place the proceeds of the New Offering in an escrow, trust or similar account pending the closing of the New Offering.
We have retained Janney Montgomery Scott LLC and American Capital Partners, LLC as the dealer managers for the Exchange Offer and as the placement agents for the New Offering. In their capacity as placement agents for the New Offering, the placement agents will use their reasonable best efforts to solicit offers to purchase New Notes in the New Offering. The placement agents have no obligation to buy any of the New Notes from us or to arrange for the purchase or sale of any specific number or dollar amount of the New Notes. See “Plan of Distribution” for more information regarding these arrangements.
NONE OF THE COMPANY, THE DEALER MANAGERS, THE INFORMATION AGENT, THE EXCHANGE AGENT (DEFINED BELOW), THE EXISTING NOTES TRUSTEE (DEFINED BELOW), OR THE NEW NOTES TRUSTEE (DEFINED BELOW) MAKES ANY RECOMMENDATION AS TO WHETHER OR NOT HOLDERS SHOULD TENDER THEIR EXISTING NOTES OR PARTICIPATE IN THE NEW OFFERING. FURTHER, NONE OF THE DEALER MANAGERS, THE EXCHANGE AGENT, THE EXISTING NOTES TRUSTEE, OR THE NEW NOTES TRUSTEE ARE RESPONSIBLE OR LIABLE FOR THE CONTENTS OF THIS PROSPECTUS.
Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or passed upon the adequacy or accuracy of this Prospectus. Any representation to the contrary is a criminal offense.
See “
Risk Factors” beginning on page
19 for a discussion of factors you should consider before deciding to participate in the Exchange Offer or purchase New Notes in the New Offering.
We have retained Alliance Advisors, LLC as an information agent in connection with the Exchange Offer.
The dealer managers for the Exchange Offer and the Placement Agents for the New Offering are:
Janney Montgomery Scott
American Capital Partners, LLC
The date of this Prospectus is , 2023