High Performance Beverages (TBEV) 10-K/A 9 Jun 14 2013 FY Annual report (amended) Financial data

Document_and_Entity_Informatio

Document and Entity Information (USD $)	12 Months Ended
	Jul. 31, 2013	Dec. 31, 2013	Jan. 31, 2013
Document And Entity Information	'	'	'
Entity Registrant Name	'HIGH PERFORMANCE BEVERAGES CO.	'	'
Entity Central Index Key	'0001504222	'	'
Amendment Flag	'true	'	'
Amendment Description	'	'	'
	Explanatory Note
	The purpose of this Amendment No. 2 to  High Performance Beverages Company’s Annual Report on Form 10-K for the period ended July 31, 2013, filed with the Securities and Exchange Commission on  December 31, 2013  (the “Form 10-K”), is to reflect the fact that the Company did not obtain the consent of its prior auditors to incorporate the audit opinion of the prior auditors in the audited financial statements of the Company as of and for the year ended July 31, 2013.  Accordingly, the financial statements as of and for the period ended July 31, 2012 are presented as unaudited financial statements.
	This change effects Items 7, 8 and 11.  The dollar amounts are not changed in these sections.  All references in these sections to financial information as of July 31, 2012 has been labeled “unaudited”.
	No other changes have been made to the Form 10-K. This Amendment No. 2 to the Form 10-K speaks as of the original filing date of the Form 10-K, as amended by Amendment No. 1, does not reflect events that may have occurred subsequent to the original filing date, and does not modify or update in any way disclosures made in the original Form 10-K, as amended by Amendment No. 1.
Current Fiscal Year End Date	'--07-31	'	'
Document Type	'10-K	'	'
Document Period End Date	31-Jul-13	'	'
Document Fiscal Period Focus	'FY	'	'
Document Fiscal Year Focus	'2013	'	'
Entity Well-known Seasoned Issuer	'No	'	'
Entity Voluntary Filer	'No	'	'
Entity Reporting Status Current	'Yes	'	'
Entity Filer Category	'Smaller Reporting Company	'	'
Entity Common Stock, Shares Outstanding	'	121,407,603	'
Entity Public Float	'	'	$2,058,021

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Jul. 31, 2013	Jul. 31, 2012
Current Assets	'	'
Cash	$3,920	'
Accounts receivable, net	'	'
Inventory	31,034	'
Deferred loan costs	174,857	'
Total Current Assets	209,811	'
Total Assets	209,811	'
Current Liabilities	'	'
Accrued expenses	60,564	4,050
Convertible notes payable, net	270,000	'
Derivative liability	242,430	'
Total Current Liabilities	572,994	4,050
Total Liabilities	572,994	4,050
Commitments and contingencies (Note 5)	'	'
Stockholders' Deficit	'	'
Preferred stock: $0.001 par value; 1,000,000 shares authorized; no shares issued or outstanding	'	'
Common stock: $0.001 par value; 500,000,000 shares authorized; 108,970,000 and 94,150,000 shares issued and outstanding at July 31, 2013 and 2012, respectively	113,970	94,150
Stock subscriptions payable	282,220	61,361
Additional paid-in capital	1,561,409	-22,709
Retained earnings from discontinued operations	6,944	6,944
Accumulated deficit	-2,322,706	-143,796
Total Stockholders' Deficit	-363,183	-4,050
Total Liabilities and Stockholders' Deficit	$209,811	'

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Jul. 31, 2013	Jul. 31, 2012
Stockholders' equity:	'	'
Preferred stock, par value	$0.00	$0.00
Preferred stock, share authorized	1,000,000	1,000,000
Preferred stock, shares issued	'	'
Preferred stock, shares outstanding	'	'
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	500,000,000	500,000,000
Common stock, shares issued	108,970,000	94,150,000
Common stock, shares outstanding	108,970,000	94,150,000

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	12 Months Ended
	Jul. 31, 2013	Jul. 31, 2012
Income Statement [Abstract]	'	'
REVENUES	$55,143	'
COST OF GOODS SOLD	36,411	'
GROSS PROFIT	18,732	'
OPERATING EXPENSES	'	'
General, administrative and other	502,162	49,820
Marketing	982,637	5,863
Product development	37,077	45,413
Compensation	313,007	20,000
TOTAL OPERATING EXPENSES	1,834,886	121,096
OTHER EXPENSE	'	'
Interest expense	120,329	'
Change in derivative liability	242,430	'
LOSS FROM CONTINUING OPERATIONS	-2,178,910	-121,096
DISCONTINUED OPERATIONS - net	'	-25
NET LOSS	($2,178,910)	($121,121)
NET LOSS PER SHARE: BASIC AND DILUTED	($0.02)	$0
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING: BASIC AND DILUTED	96,116,484	266,132,397

Statements_of_Stockholders_Equ

Statements of Stockholders Equity (Deficit) (USD $)	Common Stock	Additional Paid-In Capital	Stock Subscription Payable	Retained Earnings from discontinued operations	Accumulated Deficit	Total
Beginning Balance, Value at Jul. 31, 2011	$321,875	($311,575)	'	$6,969	($22,700)	($5,431)
Beginning Balace, Shares at Jul. 31, 2011	321,875,000	'	'	'	'	'
Common stock for services, Shares	37,500,000	'	'	'	37,500,000	'
Common stock for services, Value	37,500	-25,500	61,361	'	'	12,000
Common stock for cash, Shares	400,000	'	'	'	'	'
Common stock for cash, Value	400	49,600	'	'	'	50,000
Return of shares to Treasury as a result of Spinoff Agreement, Shares	-265,625,000	'	'	'	'	'
Return of shares to Treasury as a result of Spinoff Agreement, Value	-265,625	264,766	'	'	'	-859
Net Income	'	'	'	-25	-121,096	-121,121
End Balance, Value at Jul. 31, 2012	94,150	-22,709	61,361	6,944	-143,796	-4,050
End Balance, Shares at Jul. 31, 2012	94,150,000	'	'	'	'	'
Common stock for services, Shares	7,020,000	'	'	'	'	'
Common stock for services, Value	7,020	976,918	220,859	'	'	1,204,777
Common stock for cash, Shares	300,000	'	'	'	'	'
Common stock for cash, Value	300	49,700	'	'	'	50,000
Return of shares to Treasury as a result of Spinoff Agreement, Value	'	'	'	'	'	'
Capital contributed as inducement to enter into convertible note payable	'	160,000	'	'	'	160,000
Common stock issued in connection with convertible note payable, Shares	2,500,000	'	'	'	'	'
Common stock issued in connection with convertible note payable, Value	2,500	397,500	'	'	'	400,000
Conversion of note payable, Shares	5,000,000	'	'	'	'	'
Conversion of note payable, Value	5,000	'	'	'	'	5,000
Net Income	'	'	'	'	-2,178,910	-2,178,910
End Balance, Value at Jul. 31, 2013	$108,970	$1,561,409	$282,220	$6,944	($2,178,910)	($363,183)
End Balance, Shares at Jul. 31, 2013	108,970,000	'	'	'	'	'

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	12 Months Ended
	Jul. 31, 2013	Jul. 31, 2012
CASH FLOWS FROM OPERATING ACTIVITIES	'	'
Net income (loss)	($2,178,910)	($121,121)
Adjustments to reconcile net loss to net cash used in operating activities:	'	'
Stock issued in exchange for professional expenses	1,198,367	12,000
Amortization of deferred financing costs	385,143	'
Change in derivative liability	248,840	'
Changes in assets and liabilities:	'	'
(Increase) decrease in inventory	-31,034	'
Increase (decrease) in accrued expenses	56,514	-2,300
Cash Flows Provided by (Used in) Operating Activities	-321,080	-111,421
CASH FLOWS FROM FINANCING ACTIVITIES	'	'
Proceeds from the sale of common stock	50,000	111,361
Proceeds from convertible notes payable	275,000	'
Retirement of shares	'	-859
Cash Flows Provided by financing activities	325,000	110,502
NET INCREASE (DECREASE) IN CASH	3,920	-919
Cash, beginning of fiscal year	'	919
Cash, end of fiscal year	3,920	'
SUPPLEMENTAL CASH FLOW INFORMATION:	'	'
Cash paid for interest	5,000	'
Cash paid for income taxes	'	'
NON-CASH FINANCING ACTIVITIES	'	'
Shares issued and transferred for loan origination fees	560,000	'
Conversion of convertible note payable	$5,000	'

Organization

Organization	12 Months Ended
	Jul. 31, 2013
Organization, Consolidation and Presentation of Financial Statements [Abstract]	'
Organization	'
	NOTE1 – ORGANIZATION
	HighPerformance Beverages Company (formerly known as Dethrone Royalty Holdings, Inc., formerly Exclusive Building Services, Inc.)(the “Company”) was founded as an unincorporated DBA in February 1997 and was incorporated as a C corporation underthe laws of the State of Nevada on October 11, 2010.
	On January 10, 2012, the Company incorporated a wholly-owned subsidiary,TO Sports Innovation, Inc. (“TO”), in Nevada. TO was inactive until March 15, 2012. TO subsequently changed its nameto Dethrone Beverage, Inc. (“DB”).
	EffectiveNovember 14, 2013, the Company changed its name to High Performance Beverages Company in order to better reflect the directionand business of the Company.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	12 Months Ended
	Jul. 31, 2013
Accounting Policies [Abstract]	'
Summary of Significant Accounting Policies	'
	NOTE2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	Basisof Accounting
	TheCompany’s consolidated financial statements are prepared using the accrual method of accounting.  The Company has electeda fiscal year ending on July 31. These consolidated financial statements include the accounts of the Company and its wholly-ownedsubsidiary Dethrone Beverage, Inc. All significant inter-company balances and transactions have been eliminated upon consolidation.
	DiscontinuedOperation
	Inaccordance with ASC 205-20, Presentation of Financial Statements-Discontinued Operations (“ASC 205-20”), theCompany reported the results of its commercial cleaning services as a discontinued operation. The results of operations of businessdispositions are   segregated from continuing operations and reflected as discontinued operations in current and priorperiods. The application of the principle is discussed in Note 5, Discontinued Operation .
	CashEquivalents
	Forpurposes of the balance sheet and statement of cash flows, the Company considers all highly liquid instruments with maturity ofthree months or less at the time of issuance to be cash equivalents.
	InventoryValuation
	Inventoriesare stated at the lower of cost or market value under the first-in, first-out method. The Company regularly assesses slow-moving,excess and obsolete inventory and maintains balance sheet reserves in amounts required to reduce the recorded value of inventoryto lower of cost or market.
	Stock-basedCompensation
	TheCompany follows ASC 718-10, Stock Compensation, which addresses the accounting for transactions in which an entity exchangesits equity instruments for goods or services, with a primary focus on transactions in which an entity obtains employee servicesin share-based payment transactions. ASC 718-10 requires measurement of the cost of employee services received in exchange foran award of equity instruments based on the grant-date fair value of the award (with limited exceptions). Incremental compensationcosts arising from subsequent modifications of awards after the grant date must be recognized. The Company has not adopted a stockoption plan and has not granted any stock options.
	Incalculating the value of warrants and stock options granted in the year ended July 31, 2013, the fair value of warrants and optionsis estimated as of the date granted using the Black-Scholes option pricing model with the following weighted-average assumptions:dividend yield of 0 percent; expected volatility at the time of grant based on peer group data since the Company has no historicalinformation; risk-free interest rate on the grant date, and expected life,
	Useof Estimates and Assumptions
	Preparationof the consolidated financial statements in conformity with accounting principles generally accepted in the United States requiresmanagement to make estimates and assumptions that affect certain reported amounts and disclosures.  Accordingly, actual resultscould differ from those estimates.
	Fairvalue of financial instruments
	Thecarrying values of the Company’s financial instruments, including cash and cash equivalents, trade and other receivables,deposits, trade and other payables approximate their fair values due to the short-term maturity of such instruments. The carryingamounts of borrowings approximate their fair values because the applicable interest rates approximate current market rates.
	Lossper Share
	Netloss per common share is computed pursuant to section 260-10-45 of the FASB Accounting Standards Codification. Basic and dilutednet income per common share has been calculated by dividing the net income for the period by the basic and diluted weighted averagenumber of common shares.
	IncomeTaxes
	TheCompany operated as an unincorporated business until September 2010. Therefore, the results of its operations were included inthe personal income tax returns of its owner. No pro forma provision for income taxes assuming the Company had been taxed as aC corporation for federal and state income tax purposes has been presented because the Company did not have pretax income in anyperiod presented.
	Goingforward income taxes will be provided in accordance with ASC 740, Income Taxes. A deferred tax asset or liability is recordedfor all temporary differences between financial and tax reporting and net operating loss carry forwards.  Deferred tax expense(benefit) results  from  the net  change  during  the  year of  deferred  tax  assets and liabilities.
	Deferredtax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portionor all of the deferred tax assets will not be realized.  Deferred tax assets and liabilities are adjusted for the effectsof changes in tax laws and rates on the date of enactment.
	Noprovision was made for Federal income tax.
	RevenueRecognition
	TheCompany follows paragraph 605-10-S99-1 of the FASB Accounting Standards Codification for revenue recognition.  The Companyrecognizes revenue when it is realized or realizable and earned less estimated future doubtful accounts.  The Company considersrevenue realized or realizable and earned when all of the following criteria are met: (i) persuasive evidence of an arrangementexists, (ii) the services have been rendered to the customer, (iii) the sales price is fixed or determinable, and (iv) collectabilityis reasonably assured.
	SubsequentEvents
	TheCompany follows the guidance in Section 855-10-50 of the FASB Accounting Standards Codification for the disclosure of subsequentevents. The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statementsare issued.  Pursuant to ASU 2010-09 of the FASB Accounting Standards Codification, the Company as an SEC filer considersits financial statements issued when they are widely distributed to users, such as through filing them with the SEC on the EDGARsystem.
	RecentlyIssued Accounting Pronouncements
	TheCompany has implemented all new accounting pronouncements that are in effect and that may impact its financial statements anddoes not believe that there are any other new accounting pronouncements that have been issued that might have a material impacton its financial position or results of operations.
	Reclassifications
	Certaincomparative figures have been reclassified to conform to the current year presentation.

Going_Concern

Going Concern	12 Months Ended
	Jul. 31, 2013
Organization, Consolidation and Presentation of Financial Statements [Abstract]	'
Going Concern	'
	NOTE3 – GOING CONCERN
	Theaccompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern.As reflected in the accompanying consolidated financial statements, the Company had negative net working capital and a net stockholders’deficit at July 31, 2013 and had no reliable source of ongoing debt or equity financing.
	TheCompany is emphasizing a new product line involving the manufacture and sale of sports performance or energy drinks along withany other non-alcoholic beverage under the Trade Name, Dethrone Beverages. However, there are uncertainties as to whether theCompany will obtain sufficient financing to introduce and distribute the planned product or, if distributed, there will be sufficientmarket demand for the products.
	Theconsolidated financial statements do not include any adjustments that might be necessary if the Company is unable to continueas a going concern.

Convetible_Notes_Payable

Convetible Notes Payable	12 Months Ended
	Jul. 31, 2013
Debt Disclosure [Abstract]	'
Convetible Notes Payable	'
	NOTE4 - CONVERTIBLE NOTES PAYABLE
	Convertiblenotes payable consists of the following:
		July 31,		July 31,
	Description	2013		2012
				(unaudited)
	On November 15, 2012, the Company entered into a Senior Secured Promissory Note (the “Note”) with an unaffiliated party (the “Third Party”) under which the Company received a one-year loan with a principal balance of $100,000. The loan bears interest at 20% per annum with interest payments due quarterly. In addition, the Company issued 2,500,000 shares of restricted common stock to the lender and Mr. Holley and McBride pledged their 56,250,000 shares of the Company’s common stock as collateral and transferred 1,000,000 shares of free trading shares to the lender. . If the Company goes into default of the provisions of the loan, it becomes convertible into the Company’s common stock at a price of $0.001 per share (100 million shares). If an event of default occurs, the lender will have the ability of becoming the controlling shareholder of the Company. The Company recorded deferred financing costs of $560,000 in connection with these transfers.  The deferred financing costs is being amortized to interest expense over the term of the loan or twelve months. The company reflected amortization on the deferred financing costs in the amount of $385,143 for the year ended July 31, 2013, which is reflected in the statement of operations.  On June 20, 2013, the Company and the Third party entered into an Amended and Restated Senior Secured Convertible Promissory Note (the “Amended Note”) which amended certain terms of the Note. Pursuant to the Amended Note, the Company’s repayment of the principal balance of the Amended Note is secured by all the assets of the Company. In addition, the provisions of the Note whereby Mssrs. Holley and McBride pledged 56,250,000 of their shares of common stock of the Company were removed.	$	100,000	$	—
	On February 27, 2013, the Company entered into a $335,000 convertible loan agreement. The agreement provides for a $35,000 original issue discount. The lender, at its discretion, may provide funds up to $300,000 to the Company. It provided $60,000 at the closing of the agreement on April 30, 2013. All loans under the agreement are payable in full one year after the funds are issued together with a prorated portion of the original issue discount. All amounts outstanding under the agreement become convertible, at the lender’s discretion, into shares of the Company’s common stock starting 180 days from the execution date of the agreement. The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice. The lender has agreed that it will not execute any short trades and, at no time, will hold more than 4.9% of the Company’s outstanding common stock.		115,000		—
	If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due. If it does not pay all amounts due within 90 days of the execution date, it cannot make any other prepayments of the amounts outstanding without the consent of the lender. In addition, there will be a one-time interest charge of 12% of the amounts outstanding. The Company must also register all shares that are issuable under the agreement in any Registration Statement that it files with the SEC for any purpose.
	On April 30, 2013, the Company sold an 18% Senior Convertible Debenture in the principal amount of $60,000 (the “Debenture”). The Debenture matures on April 30, 2014 and has an interest rate of 18% per annum payable monthly and on each conversion date. The conversion price of the Debenture is 65% of the average of the lowest three closing bid prices of the Common Stock for the twenty trading days immediately prior to the conversion date.		50,000		—
	Upon an Event of Default (as defined in the Debenture), the outstanding principal amount of the Debenture plus accrued but unpaid interest, liquidated damages and other amounts owing on the Debenture through the date of the acceleration shall become at the Debenture holder’s election immediately due and payable in cash at the Mandatory Default Amount (as defined in the Debenture). Commencing five days after the occurrence of an Event of Default that results in the eventual acceleration of the Debenture, the interest rate on the Debenture shall accrue at an interest rate equal to the lesser of 22% per annum or the maximum rate permitted under applicable law.
	In connection with the sale of the Debenture, on April 30, 2013 (the “Initial Exercise Date”) the Company issued the purchaser of the Debenture a warrant to purchase 3,726,708 shares of the Company’s common stock at an exercise price of $.03 per share (subject to adjustment as provided in the debenture). The Warrant is exercisable on a cashless basis (as provided in the Warrant) and as a result there is no assurance that any part of the Warrant will be exercised for cash. The warrant terminates three years from the Initial Exercise Date and on such date the Warrant shall be automatically exercised via cashless exercise. The fair market value of the warrant was $50,777 on the date of issuance.
	Total convertible notes payable	$	270,000	$	—

Derivative_Liability

Derivative Liability	12 Months Ended
	Jul. 31, 2013
Derivative Instruments and Hedging Activities Disclosure [Abstract]	'
Derivative Liability	'
	NOTE5 – DERIVATIVE LIABILITY
	Theconvertible notes payable issued on February 20, 2013 and April 30, 2013 contain a variable conversion feature (the Variable ConversionFeature) that gives rise to a derivative liability. We have measured this derivative at fair value and recognized the derivativevalue as a current liability and recorded the derivative value on our consolidated balance sheet.
	FairValue Considerations
	GAAPestablishes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. As presentedin the tables below, this hierarchy consists of three broad levels:
	Level 1 valuations:	Quoted prices in active markets for identical assets and liabilities.
	Level 2 valuations:	Quoted prices for similar assets or liabilities in active markets; quoted prices for identical or similar assets or liabilities in markets that are not active; and model-derived valuations whose inputs or significant value drivers are observable.
	Level 3 valuations:	Significant inputs to valuation model are unobservable.
	Weclassify assets and liabilities measured at fair value in their entirety based on the lowest level of input that is significantto their fair value measurement. We measure all our derivative financial instruments that are required to be measured at fairvalue on a recurring basis using Level 3 inputs. Level 3 inputs are unobservable inputs that are supported by littleor no market activity and that are significant to the fair value of the assets or liabilities.
	Thederivative is valued primarily using models based on unobservable inputs that are supported by little to no market activity. Theseinputs represent management’s best estimate of what market participants would use in pricing the liability at the measurementdate and thus are classified as Level 3. Changes in the fair values of the derivative are recognized in earnings in the currentperiod. During the year ended July 31, 2013, the Company recorded a derivative liability of $235,165 related to the Variable ConversionFeature and recognized a change in the derivative liability of $7,265. At July 31, 2013, derivative liability was $242,430.

Equity

Equity	12 Months Ended
	Jul. 31, 2013
Equity [Abstract]	'
Equity	'
	NOTE6 – EQUITY
	TheCompany is authorized to issue 500,000,000 shares of common stock and 1,000,000 shares of preferred stock. In February 2012, theCompany approved a 31.25 for 1 forward split of its common stock effective March 17, 2012, after which there were 359,375,000shares of common stock outstanding. The Company also increased the number of authorized shares to 500,000,000. All share and pershare disclosures in these Consolidated Financial Statements give retroactive effect to this forward split.
	Atthe time of incorporation in Nevada, the Company issued 312,500,000 shares of its common stock to its President in exchange forthe business of the DBA and for costs and services incurred upon incorporation and issued 9,375,000 shares to its other directorfor services rendered.
	InAugust 2011, the Company sold 37,500,000 common shares registered in a Registration Statement on Form S-1 that was declared effectiveby the Securities and Exchange Commission on August 18, 2011 to settle consulting and professional fees of $12,000.
	OnMarch 26, 2012, Patricia G. Skarpa and Hallie Beth Skarpa entered into agreements with Toby McBride and Michael Jay Holley underwhich they agreed to sell 28,125,000 shares of common stock to each (or an aggregate of 56,250,000 shares. The Company receivedno proceeds from the sale of these shares.
	OnApril 30, 2013, the Company issued a warrant to purchase 3,726,708 shares of the Company’s common stock at an exercise priceof $.03 per share. The warrant is exercisable on a cashless basis and has a three year life. The fair market value of the warrantwas $50,777 on the date of issuance using Black. the fair value of warrants and options is estimated as of the date granted usingthe Black-Scholes option pricing model with the following weighted-average assumptions: dividend yield of 0 percent; expectedvolatility of 129.23% based on peer group data since the Company has no historical information; 0.11% risk-free interest rateon the grant date, and expected life of three years.
	OnMay 4, 2012, the Company sold 400,000 newly-issued restricted shares of common stock for $50,000 ($0.125 per share). After theseshares were issued there were 94,150,000 shares outstanding.
	InJune and July 2012, the Company sold an aggregate of 610,415 restricted shares of common stock for $61,361. As of July 31, 2012,the Company had not yet issued stock certificates to the buyers of these shares so the amount collected is reported in “Liabilityfor Issuable Common Stock” in the accompanying Consolidated Balance Sheet.
	InAugust 2012, the Company sold an aggregate of 670,000 restricted shares of common stock for $100,000.
	Inconnection with the sale of the Debenture, on April 30, 2013 (the “Initial Exercise Date”) the Company issued thepurchaser of the Debenture a warrant to purchase 3,726,708 shares of the Company’s common stock at an exercise price of$.03 per share (subject to adjustment as provided in the debenture). The Warrant is exercisable on a cashless basis (as providedin the Warrant) and as a result there is no assurance that any part of the Warrant will be exercised for cash. The warrant terminatesthree years from the Initial Exercise Date and on such date the Warrant shall be automatically exercised via cashless exercise.The fair market value of the warrant on the date of issuance was $50,777 using the Black-Scholes formula assuming volatility of142.37%, and a discount rate of 0.15%.
	InJune 2013, the Company issued 1,409,585 shares of common stock under endorsement contracts. The shares were valued at $376,000.
	Asummary of warrant activity for the year ended July 31, 2013 is presented below:
							Weighted
				Weighted			average
				average			remaining		Aggregate
				exercise			contractual		Intrinsic
		Warrants		price			life (years)		Value
	Outstanding July 31, 2012(unaudited)		—	$	—
	Granted		3,726,708	$	0.03			2.75
	Exercised		—		—
	Forfeited or cancelled		—		—
	Expired		—		—
	Outstanding July 31, 2013		3,726,708	$		$0.03		2.75	$	50,777

Discontinued_Operations

Discontinued Operations	12 Months Ended
	Jul. 31, 2013
Discontinued Operations and Disposal Groups [Abstract]	'
Discontinued Operations	'
	NOTE7 – DISCONTINUED OPERATIONS
	InMarch 2012, the Company decided to discontinue and spinoff its office cleaning operations.
	Theoperating results of the office cleaning operations, which are included in Discontinued Operations, are as follows:
		2013			2012
					(unaudited)
	REVENUES	$	25		$	6,944
	OPERATING EXPENSES
	General and administrative
	Compensation		—			4,250
	TOTAL OPERATING EXPENSES		—			4,250
	LOSS FROM DISCONTINUED OPERATIONS	$	(25	)	$	(6,944	)

Related_Party_Transactions

Related Party Transactions	12 Months Ended
	Jul. 31, 2013
Related Party Transactions [Abstract]	'
Related Party Transactions	'
	NOTE8 – RELATED PARTY TRANSACTIONS
	TheCompany neither owns nor leases any real or personal property. The Company's office is provided to it by an officer who incursno incremental costs as a result of the Company using the space. Therefore, he does not charge for its use. There is no writtenlease agreement, and no obligation for him to continue this arrangement.

Commitments_and_Contingencies

Commitments and Contingencies	12 Months Ended
	Jul. 31, 2013
Commitments and Contingencies Disclosure [Abstract]	'
Commitments and Contingencies	'
	NOTE9 – COMMITMENTS AND CONTINGENCIES
	TheCompany entered into an exclusive license agreement with Dethrone Royalty, Inc. (the “Dethrone License Agreement”)giving the Company the right to use the Dethrone trademark worldwide in connection with the manufacture and sale of sports performanceor energy drinks along with any other non-alcoholic beverage under the trade name, Dethrone Beverages.
	TheDethrone License Agreement with Dethrone Royalty, Inc. is for five years and requires payments as follows:
	Year	Royalty
	1	12% of Gross Profit
	2	$50,000 plus 8% of Gross Profit
	3	$100,000 or 6% of Gross profit, whichever is higher
	4	$150,000 or 6% of Gross profit, whichever is higher
	5	$200,000 or 6% of Gross profit, whichever is higher
	TheDethrone License Agreement with Dethrone Royalty, Inc. specifies minimum levels of sales which, if not attained by the Company,gives Dethrone Royalty, Inc. the right to terminate the License Agreement. These minimums are as follows:
	Year	Minimum Sales
	1	$ -0-
	2	$3,000,000
	3	$6,000,000
	4	$9,000,000
	5	$12,000,000
	TheDethrone License Agreement with Dethrone Royalty, Inc. also requires the Company to maintain various liability insurance coverage.
	OnOctober 14, 2013, the licensor in this licensing agreement sent a notice of termination of this license agreement wherein it purposedto terminate this license agreement and demanded licensing fees of $475,000. The Company has asserted that the licensor has repudiatedthe license agreement and demanded damages of $850,000. This issue has not progressed passed this point and the Company is currentlyawaiting service of a complaint.
	Additionally,the Company is involved in a dispute with Overtime Marketing, SE, LLC and Overtime Marketing, LLC (“Potential Plaintiffs”)with which it had signed an agreement for marketing services. Potential plaintiffs have sent Company a demand letter seeking paymentin the amount of $4,814,500 arising from an alleged breach of a term sheet that provided for the Company to compensate plaintiffswith up to 5,000,000 shares of its restricted common stock in exchange for certain marketing services. Settlement negotiationswith potential plaintiffs are in process and Company legal counsel is unable at this time to estimate any potential liabilityof the Company resulting from this dispute. The Company is currently awaiting service of a complaint. No liability has been accruedas a result of this dispute.

Subsequent_Events

Subsequent Events	12 Months Ended
	Jul. 31, 2013
Subsequent Events [Abstract]	'
Subsequent Events	'
	NOTE10 - SUBSEQUENT EVENTS
	OnOctober 10, 2013, the Company entered into a license agreement (“License Agreement”) with Throwdown Industries Holdings,LLC, a Delaware limited liability company (“Licensor”), pursuant to which the Licensor granted an exclusive, non-sublicenseableand non-assignable right to the Company to use its trademarks and other intellectual properties (“Trademarks”) solelyin connection with the development, manufacture, distribution, marketing and sale of sports performance drinks within the UnitedStates and Canada (the “License”) as well as a one-time right of first refusal to license other types of beverages.The Company’s rights under the License Agreement are contingent upon Licensor’s prior written approval of any sportsperformance drinks developed or proposed by the Company to contain any of the Trademarks (“Licensed Products”).
	Inconsideration for the License, the Company shall pay ten percent (10%) of the net revenue generated by all sales and other transfersof the Licensed Products during the term of the License Agreement. Notwithstanding the foregoing, the Company shall pay the minimumroyalties as set forth below:
		Time Period:	Minimum			Minimum
			Net Revenue			Quarterly Payments
	(a)	Effective Date through 12/31/13	$	0			N/A
	(b)	01/01/14 through 12/31/14	$	1,000,000.00		$	37,500.00
	(c)	01/01/15 through 12/31/15	$	1,600,000.00	*	$	50,000.00
	(d)	01/01/16 through 12/31/16	$	2,500,000.00	**	$	75,000.00
	*2015 minimum Net Revenue shall be the greater of 120% of the actual 2014 Net Revenue or $1,600,000.00.
	***2016 Minimum Net Revenue shall be the greater of 110% of the actual 2015 Net Revenue or $2,500,000.00. During any Extension Termand beyond 2016, the annual Minimum Net Revenue shall be at least 105% greater than the previous year.
	Inaddition to the cash payment, the Company will also issue 5,437,603 shares of its common stock to the Licensor. During each quarterof the term of the Agreement, the Licensor shall have the option to convert a portion or all of the greater of the minimum quarterlypayments or the actual earned royalties into shares of stock of the Company at an exercise price equal to the lesser of $0.03per share or the VWAP for the ten (10) trading days prior to the end of the respective quarter during the term.
	InAugust 2013, a convertible note holder converted $5,000 in principal in exchange for 5,000,000 shares of the Company’s commonstock.
	OnAugust 26, 2013, the Company sold an 8% Convertible Note in the principal amount of $42,500 pursuant to a Securities PurchaseAgreement. The note matures on May 21, 2014 and has an interest rate of 8% per annum until the note becomes due. Any amount ofprincipal or interest on the note which is not paid when due shall bear interest at the rate of 22% per annum from the due datethereof. The note may be converted into common stock of the Company at any time beginning on the 180th day of the date of thenote. However, the note shall not be converted if the conversion would result in beneficial ownership by the holder of the noteand its affiliates to own more than 9.99% of the outstanding shares of the Company’s common stock. Such limitations on conversionmay be waived by the note holder upon with not less than 61 days’ prior notice to the Company. The conversion price is 58%of the average of the lowest three closing bid prices of the Company’s common stock for the ten trading days immediatelyprior to the conversion date.
	OnOctober 1, 2013, the Company sold an 8% Convertible Note in the principal amount of $32,500 pursuant to a Securities PurchaseAgreement. The note matures on June 19, 2014 and has an interest rate of 8% per annum until the note becomes due. Any amount ofprincipal or interest on the note which is not paid when due shall bear interest at the rate of 22% per annum from the due datethereof. The note may be converted into common stock of the Company at any time beginning on the 180th day of the date of thenote. However, the note shall not be converted if the conversion would result in beneficial ownership by the holder of the noteand its affiliates to own more than 9.99% of the outstanding shares of the Company’s common stock. Such limitations on conversionmay be waived by the note holder upon with not less than 61 days’ prior notice to the Company. The conversion price is 58%of the average of the lowest three closing bid prices of the Company’s common stock for the ten trading days immediatelyprior to the conversion date.
	InOctober 2013, a convertible note holder converted $10,200 in principal in exchange for 2,000,000 shares of the Company’scommon stock.
	Managementhas evaluated subsequent events through December 30, 2013, the date which the financial statements were available to be issued.

Convetible_Notes_Payable_Conve

Convetible Notes Payable - Convertible Notes Payable (Details) (Parenthetical) (USD $)	12 Months Ended
	Jul. 31, 2013
Note 1	'
Issue Date	15-Nov-12
Description	'
	Senoir Secured Promissory Note
Principal Amount	$100,000
Interest Rate per annum	0.20%
Common stock issued for debt	2,500,000
Collateral	'56,250,000 shares	[1]
Common stock transferred	1,000,000
Conversion Price per share	$0.00
Convertible shares	'
	100 million shares
Default clause	'Lender will have the ability of becoming the controlling shareholder of the Company.
Deferred financing costs	560,000
Amortization on the deferred financing costs	385,143
Note 2	'
Issue Date	27-Feb-13
Description	'
	Convertible loan agreement.
Principal Amount	335,000
Original issue discount	35,000
Funds Capacity	300,000
Funds Provided by loan	60,000
Interest Rate per annum	0.12%
Conversion Price per share	$0.04
Convertible terms	'60% of the lowest trade price during the 25 trading days prior to a conversion notice.
Note 3	'
Issue Date	30-Apr-13
Description	'Senior Convertible Debenture
Principal Amount	60,000
Date of Maturity	30-Apr-14
Conversion Price per share	$0.03
Convertible shares	'
	3,726,708
Convertible terms	'65% of the average of the lowest three closing bid prices of the Common Stock for the twenty trading days immediately prior to the conversion date.
Default clause	'
	22% per annum or the maximum rate permitted under applicable law
Fair market value of the warrant	$50,777
[1]	On June 20, 2013 collateral was removed

Derivative_Liability_Details_N

Derivative Liability (Details Narrative) (USD $)	12 Months Ended
	Jul. 31, 2013	Jul. 31, 2012
Derivative Instruments and Hedging Activities Disclosure [Abstract]	'	'
Variable Conversion Feature	$235,165	'
Variable Conversion Feature, change	7,265	'
Derivative liability	$242,430	'

Equity_Details_Narrative

Equity (Details Narrative) (USD $)	0 Months Ended	1 Months Ended	2 Months Ended	12 Months Ended
	4-May-12	Aug. 31, 2012	Jul. 31, 2012	Jul. 31, 2013	Jul. 31, 2012
Common stock, shares authorized	'	'	500,000,000	500,000,000	500,000,000
Preferred stock, share authorized	'	'	1,000,000	1,000,000	1,000,000
Stock split	'	'	'	'31.25	'
Common stock after stock split, shares	'	'	'	359,375,000	'
Common stock for services, Shares	'	'	'	'	37,500,000
Common stock for services, Value	'	'	'	$1,204,777	$12,000
Sale of common stock, Shares	400,000	670,000	610,415	1,409,585	56,250,000	[1]
Sale of common stock, Value	$50,000	$100,000	$61,361	$376,000	$0
Stock price	'	'	$0.13	'	$0.13
Common stock, shares outstanding	'	'	94,150,000	108,970,000	94,150,000
President	'	'	'	'	'
Common stock for services, Shares	'	'	'	312,500,000	'
Director	'	'	'	'	'
Common stock for services, Shares	'	'	'	9,375,000	'
[1]	28,125,000 shares of common stock to each

Subsequent_Events_Licenses_Det

Subsequent Events - Licenses (Details Narrative) (USD $)	12 Months Ended
	Jul. 31, 2013
Common stock issued, shares	$5,437,603
Share price	$0.03
Effective Date through 12/31/13	'
Minimum Net Revenue	0
Minimun Quarterly Payments	0
01/01/14 through 12/31/14	'
Minimum Net Revenue	1,000,000
Minimun Quarterly Payments	37,500
01/01/15 through 12/31/15	'
Minimum Net Revenue	1,600,000	[1]
Minimun Quarterly Payments	50,000
01/01/16 through 12/31/16	'
Minimum Net Revenue	2,500,000	[2]
Minimun Quarterly Payments	$75,000
[1]	2015 minimum Net Revenue shall be the greater of 120% of the actual 2014 Net Revenue or $1,600,000.00.
[2]	2016 Minimum Net Revenue shall be the greater of 110% of the actual 2015 Net Revenue or $2,500,000.00. During any Extension Term and beyond 2016, the annual Minimum Net Revenue shall be at least 105% greater than the previous year.

Subsequent_Events_Details_Narr

Subsequent Events (Details Narrative) (USD $)	12 Months Ended
	Jul. 31, 2013
Aug-13	'
Description	'
	Convertiblenote
Principal Amount	$5,000
Common stock issued for debt	5,000,000
26-Aug-13	'
Issue Date	26-Aug-13
Description	'
	8% Convertible Note
Principal Amount	42,500
Interest Rate per annum	0.08%
Date of Maturity	21-May-14
Oct-13	'
Description	'
	8% Convertible Note
Principal Amount	32,500
Interest Rate per annum	0.08%
Date of Maturity	19-Jun-14
1-Oct-13	'
Issue Date	1-Oct-13
Description	'
	Convertiblenote
Principal Amount	$10,200
Common stock issued for debt	2,000,000

Subsequent_Events_Details_Narr1

Subsequent Events (Details Narrative) (Parenthetical)	12 Months Ended
	Jul. 31, 2013
26-Aug-13	'
Default clause	'Any amount ofprincipal or interest on the note which is not paid when due shall bear interest at the rate of 22% per annum from the due datethereof. The note may be converted into common stock of the Company at any time beginning on the 180th day of the date of thenote. However, the note shall not be converted if the conversion would result in beneficial ownership by the holder of the noteand its affiliates to own more than 9.99% of the outstanding shares of the Company’s common stock. Such limitations on conversionmay be waived by the note holder upon with not less than 61 days’ prior notice to the Company. The conversion price is 58%of the average of the lowest three closing bid prices of the Company’s common stock for the ten trading days immediatelyprior to the conversion date.
Oct-13	'
Default clause	'Any amount ofprincipal or interest on the note which is not paid when due shall bear interest at the rate of 22% per annum from the due datethereof. The note may be converted into common stock of the Company at any time beginning on the 180th day of the date of thenote. However, the note shall not be converted if the conversion would result in beneficial ownership by the holder of the noteand its affiliates to own more than 9.99% of the outstanding shares of the Company’s common stock. Such limitations on conversionmay be waived by the note holder upon with not less than 61 days’ prior notice to the Company. The conversion price is 58%of the average of the lowest three closing bid prices of the Company’s common stock for the ten trading days immediatelyprior to the conversion date.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	12 Months Ended
	Jul. 31, 2013
Accounting Policies [Abstract]	'
Basis of Accounting	'
	Basisof Accounting
	TheCompany’s consolidated financial statements are prepared using the accrual method of accounting.  The Company has electeda fiscal year ending on July 31. These consolidated financial statements include the accounts of the Company and its wholly-ownedsubsidiary Dethrone Beverage, Inc. All significant inter-company balances and transactions have been eliminated upon consolidation.
Discontinued Operation	'
	DiscontinuedOperation
	Inaccordance with ASC 205-20, Presentation of Financial Statements-Discontinued Operations (“ASC 205-20”), theCompany reported the results of its commercial cleaning services as a discontinued operation. The results of operations of businessdispositions are   segregated from continuing operations and reflected as discontinued operations in current and priorperiods. The application of the principle is discussed in Note 5, Discontinued Operation .
Cash Equivalents	'
	CashEquivalents
	Forpurposes of the balance sheet and statement of cash flows, the Company considers all highly liquid instruments with maturity ofthree months or less at the time of issuance to be cash equivalents.
Inventory Valuation	'
	InventoryValuation
	Inventoriesare stated at the lower of cost or market value under the first-in, first-out method. The Company regularly assesses slow-moving,excess and obsolete inventory and maintains balance sheet reserves in amounts required to reduce the recorded value of inventoryto lower of cost or market.
Stock-based Compensation	'
	Stock-basedCompensation
	TheCompany follows ASC 718-10, Stock Compensation, which addresses the accounting for transactions in which an entity exchangesits equity instruments for goods or services, with a primary focus on transactions in which an entity obtains employee servicesin share-based payment transactions. ASC 718-10 requires measurement of the cost of employee services received in exchange foran award of equity instruments based on the grant-date fair value of the award (with limited exceptions). Incremental compensationcosts arising from subsequent modifications of awards after the grant date must be recognized. The Company has not adopted a stockoption plan and has not granted any stock options.
	Incalculating the value of warrants and stock options granted in the year ended July 31, 2013, the fair value of warrants and optionsis estimated as of the date granted using the Black-Scholes option pricing model with the following weighted-average assumptions:dividend yield of 0 percent; expected volatility at the time of grant based on peer group data since the Company has no historicalinformation; risk-free interest rate on the grant date, and expected life,
Use of Estimates and Assumptions	'
	Useof Estimates and Assumptions
	Preparationof the consolidated financial statements in conformity with accounting principles generally accepted in the United States requiresmanagement to make estimates and assumptions that affect certain reported amounts and disclosures.  Accordingly, actual resultscould differ from those estimates.
Fair Value of financial instruments	'
	Fairvalue of financial instruments
	Thecarrying values of the Company’s financial instruments, including cash and cash equivalents, trade and other receivables,deposits, trade and other payables approximate their fair values due to the short-term maturity of such instruments. The carryingamounts of borrowings approximate their fair values because the applicable interest rates approximate current market rates.
Loss per Share	'
	Lossper Share
	Netloss per common share is computed pursuant to section 260-10-45 of the FASB Accounting Standards Codification. Basic and dilutednet income per common share has been calculated by dividing the net income for the period by the basic and diluted weighted averagenumber of common shares.
Income Taxes	'
	IncomeTaxes
	TheCompany operated as an unincorporated business until September 2010. Therefore, the results of its operations were included inthe personal income tax returns of its owner. No pro forma provision for income taxes assuming the Company had been taxed as aC corporation for federal and state income tax purposes has been presented because the Company did not have pretax income in anyperiod presented.
	Goingforward income taxes will be provided in accordance with ASC 740, Income Taxes. A deferred tax asset or liability is recordedfor all temporary differences between financial and tax reporting and net operating loss carry forwards.  Deferred tax expense(benefit) results  from  the net  change  during  the  year of  deferred  tax  assets and liabilities.
	Deferredtax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portionor all of the deferred tax assets will not be realized.  Deferred tax assets and liabilities are adjusted for the effectsof changes in tax laws and rates on the date of enactment.
	Noprovision was made for Federal income tax.
Revenue Recognition	'
	RevenueRecognition
	TheCompany follows paragraph 605-10-S99-1 of the FASB Accounting Standards Codification for revenue recognition.  The Companyrecognizes revenue when it is realized or realizable and earned less estimated future doubtful accounts.  The Company considersrevenue realized or realizable and earned when all of the following criteria are met: (i) persuasive evidence of an arrangementexists, (ii) the services have been rendered to the customer, (iii) the sales price is fixed or determinable, and (iv) collectabilityis reasonably assured.
Subsequent Events	'
	SubsequentEvents
	TheCompany follows the guidance in Section 855-10-50 of the FASB Accounting Standards Codification for the disclosure of subsequentevents. The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statementsare issued.  Pursuant to ASU 2010-09 of the FASB Accounting Standards Codification, the Company as an SEC filer considersits financial statements issued when they are widely distributed to users, such as through filing them with the SEC on the EDGARsystem.
Recently Issued Accounting Pronouncements	'
	RecentlyIssued Accounting Pronouncements
	TheCompany has implemented all new accounting pronouncements that are in effect and that may impact its financial statements anddoes not believe that there are any other new accounting pronouncements that have been issued that might have a material impacton its financial position or results of operations.
Reclassifications	'
	Reclassifications
	Certaincomparative figures have been reclassified to conform to the current year presentation.

Convetible_Notes_Payable_Table

Convetible Notes Payable (Tables)	12 Months Ended
	Jul. 31, 2013
Debt Disclosure [Abstract]	'
Convertible Notes Payable	'
		July 31,		July 31,
	Description	2013		2012
				(unaudited)
	On November 15, 2012, the Company entered into a Senior Secured Promissory Note (the “Note”) with an unaffiliated party (the “Third Party”) under which the Company received a one-year loan with a principal balance of $100,000. The loan bears interest at 20% per annum with interest payments due quarterly. In addition, the Company issued 2,500,000 shares of restricted common stock to the lender and Mr. Holley and McBride pledged their 56,250,000 shares of the Company’s common stock as collateral and transferred 1,000,000 shares of free trading shares to the lender. . If the Company goes into default of the provisions of the loan, it becomes convertible into the Company’s common stock at a price of $0.001 per share (100 million shares). If an event of default occurs, the lender will have the ability of becoming the controlling shareholder of the Company. The Company recorded deferred financing costs of $560,000 in connection with these transfers.  The deferred financing costs is being amortized to interest expense over the term of the loan or twelve months. The company reflected amortization on the deferred financing costs in the amount of $385,143 for the year ended July 31, 2013, which is reflected in the statement of operations.  On June 20, 2013, the Company and the Third party entered into an Amended and Restated Senior Secured Convertible Promissory Note (the “Amended Note”) which amended certain terms of the Note. Pursuant to the Amended Note, the Company’s repayment of the principal balance of the Amended Note is secured by all the assets of the Company. In addition, the provisions of the Note whereby Mssrs. Holley and McBride pledged 56,250,000 of their shares of common stock of the Company were removed.	$	100,000	$	—
	On February 27, 2013, the Company entered into a $335,000 convertible loan agreement. The agreement provides for a $35,000 original issue discount. The lender, at its discretion, may provide funds up to $300,000 to the Company. It provided $60,000 at the closing of the agreement on April 30, 2013. All loans under the agreement are payable in full one year after the funds are issued together with a prorated portion of the original issue discount. All amounts outstanding under the agreement become convertible, at the lender’s discretion, into shares of the Company’s common stock starting 180 days from the execution date of the agreement. The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice. The lender has agreed that it will not execute any short trades and, at no time, will hold more than 4.9% of the Company’s outstanding common stock.		115,000		—
	If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due. If it does not pay all amounts due within 90 days of the execution date, it cannot make any other prepayments of the amounts outstanding without the consent of the lender. In addition, there will be a one-time interest charge of 12% of the amounts outstanding. The Company must also register all shares that are issuable under the agreement in any Registration Statement that it files with the SEC for any purpose.
	On April 30, 2013, the Company sold an 18% Senior Convertible Debenture in the principal amount of $60,000 (the “Debenture”). The Debenture matures on April 30, 2014 and has an interest rate of 18% per annum payable monthly and on each conversion date. The conversion price of the Debenture is 65% of the average of the lowest three closing bid prices of the Common Stock for the twenty trading days immediately prior to the conversion date.		50,000		—
	Upon an Event of Default (as defined in the Debenture), the outstanding principal amount of the Debenture plus accrued but unpaid interest, liquidated damages and other amounts owing on the Debenture through the date of the acceleration shall become at the Debenture holder’s election immediately due and payable in cash at the Mandatory Default Amount (as defined in the Debenture). Commencing five days after the occurrence of an Event of Default that results in the eventual acceleration of the Debenture, the interest rate on the Debenture shall accrue at an interest rate equal to the lesser of 22% per annum or the maximum rate permitted under applicable law.
	In connection with the sale of the Debenture, on April 30, 2013 (the “Initial Exercise Date”) the Company issued the purchaser of the Debenture a warrant to purchase 3,726,708 shares of the Company’s common stock at an exercise price of $.03 per share (subject to adjustment as provided in the debenture). The Warrant is exercisable on a cashless basis (as provided in the Warrant) and as a result there is no assurance that any part of the Warrant will be exercised for cash. The warrant terminates three years from the Initial Exercise Date and on such date the Warrant shall be automatically exercised via cashless exercise. The fair market value of the warrant was $50,777 on the date of issuance.
	Total convertible notes payable	$	270,000	$	—

Equity_Tables

Equity (Tables)	12 Months Ended
	Jul. 31, 2013
Equity [Abstract]	'
Summary of Warrant Activity	'
							Weighted
				Weighted			average
				average			remaining		Aggregate
				exercise			contractual		Intrinsic
		Warrants		price			life (years)		Value
	Outstanding July 31, 2012(unaudited)		—	$	—
	Granted		3,726,708	$	0.03			2.75
	Exercised		—		—
	Forfeited or cancelled		—		—
	Expired		—		—
	Outstanding July 31, 2013		3,726,708	$		$0.03		2.75	$	50,777

Discontinued_Operations_Tables

Discontinued Operations (Tables)	12 Months Ended
	Jul. 31, 2013
Discontinued Operations and Disposal Groups [Abstract]	'
Discontinued Operations	'
		2013			2012
					(unaudited)
	REVENUES	$	25		$	6,944
	OPERATING EXPENSES
	General and administrative
	Compensation		—			4,250
	TOTAL OPERATING EXPENSES		—			4,250
	LOSS FROM DISCONTINUED OPERATIONS	$	(25	)	$	(6,944	)

Commitments_and_Contingencies_

Commitments and Contingencies (Tables)	12 Months Ended
	Jul. 31, 2013
Commitments and Contingencies Disclosure [Abstract]	'
License Agreement	'
	Year	Royalty
	1	12% of Gross Profit
	2	$50,000 plus 8% of Gross Profit
	3	$100,000 or 6% of Gross profit, whichever is higher
	4	$150,000 or 6% of Gross profit, whichever is higher
	5	$200,000 or 6% of Gross profit, whichever is higher
Minimum Sales	'
	Year	Minimum Sales
	1	$ -0-
	2	$3,000,000
	3	$6,000,000
	4	$9,000,000
	5	$12,000,000

Subsequent_Events_Tables

Subsequent Events (Tables)	12 Months Ended
	Jul. 31, 2013
Subsequent Events [Abstract]	'
Minimum royalties	'
		Time Period:	Minimum			Minimum
			Net Revenue			Quarterly Payments
	(a)	Effective Date through 12/31/13	$	0			N/A
	(b)	01/01/14 through 12/31/14	$	1,000,000.00		$	37,500.00
	(c)	01/01/15 through 12/31/15	$	1,600,000.00	*	$	50,000.00
	(d)	01/01/16 through 12/31/16	$	2,500,000.00	**	$	75,000.00
	* 2015 minimum Net Revenue shall be the greater of 120% of the actual 2014 Net Revenue or $1,600,000.00.
	*** 2016 Minimum Net Revenue shall be the greater of 110% of the actual 2015 Net Revenue or $2,500,000.00. During any Extension Term and beyond 2016, the annual Minimum Net Revenue shall be at least 105% greater than the previous year.

Convetible_Notes_Payable_Conve1

Convetible Notes Payable - Convertible Notes Payable (Details) (USD $)	Jul. 31, 2013	Jul. 31, 2012
Convertible notes payable	$270,000	'
Note 1	'	'
Convertible notes payable	100,000	'
Note 2	'	'
Convertible notes payable	115,000	'
Note 3	'	'
Convertible notes payable	$50,000	'

Equity_Warrants_Details

Equity - Warrants (Details) (USD $)	12 Months Ended
	Jul. 31, 2013
Fair market value of warrant	$50,077
Warrants Exercisable	'
Warrants issued	3,726,708
Warrant exercise price	0.03
Fair market value of warrant	50,777
Annual Dividend Yield	0.00%
Expected volatility	1.29%
Risk-free Interest	0.00%
Exepected Life (years)	'3 years
Debentures	'
Warrants issued	3,726,708
Warrant exercise price	0.03
Fair market value of warrant	$50,777
Expected volatility	1.42%
Discount rate	0.00%

Equity_Summary_of_Warrant_Acti

Equity - Summary of Warrant Activity (Details) (USD $)	12 Months Ended
	Jul. 31, 2013
Warrant Activity	'
Outstanding, Number of Warrants	3,726,708
Outstanding and exercisable, Number of Warrants	3,726,708
Weighted Average Exericse Price	'
Outstanding	$0.03
Outstanding and exercisable, Weighted average exercise price	$0.03
Outstanding, Average Remaining Contractual Life	'2 years 7 months 5 days
Fair market value of warrant	$50,077

Discontinued_Operations_Detail

Discontinued Operations (Details) (USD $)	12 Months Ended
	Jul. 31, 2013	Jul. 31, 2012
Discontinued Operations Details	'	'
REVENUES	$25	$6,944
Compensation	'	4,250
TOTAL OPERATING EXPENSES	'	-4,250
LOSS FROM DISCONTINUED OPERATIONS	($25)	($6,944)

Commitments_and_Contingencies_1

Commitments and Contingencies - License Agreement (Details) (USD $)	12 Months Ended
	Jul. 31, 2013
Year 1	'
Percentage of Gross profit	12.00%
Royalty fee	'
Minimum Sales	'
Year 2	'
Percentage of Gross profit	8.00%
Royalty fee	50,000
Minimum Sales	3,000,000
Year 3	'
Percentage of Gross profit	6.00%
Royalty fee	100,000
Minimum Sales	6,000,000
Year 4	'
Percentage of Gross profit	6.00%
Royalty fee	150,000
Minimum Sales	9,000,000
Year 5	'
Percentage of Gross profit	6.00%
Royalty fee	200,000
Minimum Sales	$12,000,000

Commitments_and_Contingencies_2

Commitments and Contingencies (Details) (USD $)	12 Months Ended
	Jul. 31, 2013
Dethrone Royalty	'
Date	'10/14/2013
Allegations	'
	Terminationof this license agreement
License fees demanded	$475,000
Alleged Damages	850,000
Overtime Marketing	'
Allegations	'5,000,000 shares of its restricted common stock in exchange for certain marketing services
Alleged Damages	$4,814,500