High Performance Beverages (TBEV) 10-Q 23 Feb 15 2015 Q1 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	3 Months Ended
	Oct. 31, 2014	Feb. 19, 2014
Document and Entity Information
Entity Registrant Name	HIGH PERFORMANCE BEVERAGES CO.
Entity Central Index Key	1504222
Amendment Flag	FALSE
Current Fiscal Year End Date	-24
Document Type	10-Q
Document Period End Date	31-Oct-14
Document Fiscal Year Focus	2015
Document Fiscal Period Focus	Q1
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		2,127,790,297

Consolidated_Balance_Sheets_Un

Consolidated Balance Sheets (Unaudited) (USD $)	Oct. 31, 2014	Jul. 31, 2014
Current Assets
Cash	$282,531	$10,485
Prepaid Expense		27,000
Total Current Assets	282,531	37,485
Total Assets	282,531	37,485
Current Liabilities
Accrued expenses	284,256	212,216
Note payable	6,900	6,900
Senior convertible notes payable, net	1,559,694	993,385
Derivative liability	1,535,010	1,189,287
Total Current Liabilities	3,385,860	2,401,788
Total Liabilities	3,385,860	2,401,788
Stockholders' Deficit
Preferred stock: $0.001 par value; 1,000,000 shares authorized; no shares issued or outstanding
Common stock: $0.001 par value; 2,500,000,000 shares authorized; 1,966,591,260 and 476,910,212 shares issued and outstanding	1,966,592	476,911
Stock subscriptions payable	222,866	220,286
Additional paid-in capital	2,720,603	3,084,011
Accumulated deficit	-8,013,390	-6,145,511
Total Stockholders' Deficit	-3,403,982	-2,364,303
Total Liabilities and Stockholders' Deficit	$282,531	$37,485

Consolidated_Balance_Sheets_Un1

Consolidated Balance Sheets (Unaudited) (Parenthetical) (USD $)	Oct. 31, 2014	Jul. 31, 2014
Statement of Financial Position [Abstract]
Preferred stock, par value	$0.00	$0.00
Preferred stock, share authorized	1,000,000	1,000,000
Preferred stock, shares issued
Preferred stock, shares outstanding
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	2,500,000,000	2,500,000,000
Common stock, shares issued	1,966,591,260	476,910,212
Common stock, shares outstanding	1,966,591,260	476,910,212

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (Unaudited) (USD $)	3 Months Ended
	Oct. 31, 2014	Oct. 31, 2013
Income Statement [Abstract]
REVENUES		$373
COST OF GOODS SOLD		1,392
GROSS PROFIT		-1,019
OPERATING EXPENSES
General and administrative	147,144	77,610
Marketing	56,221	10,846
Compensation	327,520	983,292
TOTAL OPERATING EXPENSES	530,885	1,071,748
OTHER EXPENSES
Interest expense	175,685	209,268
Derivatives expense	1,161,310	898,067
Total Other Expenses	1,336,995	1,107,335
NET LOSS	($1,867,879)	($2,180,102)
NET LOSS PER SHARE: BASIC AND DILUTED	$0	($0.02)
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING: BASIC AND DILUTED	1,101,587,315	110,706,264

Consolidated_Statements_of_Sto

Consolidated Statements of Stockholder's Equity (Deficit) (Unaudited) (USD $)	Total	Common Stock	Additional Paid-in Capital	Stock Subscription Payable	Accumulated Deficit
Beginning Balace at Jul. 31, 2014	($2,364,303)	$476,911	$3,084,011	$220,286	($6,145,511)
Beginning Balace, Shares at Jul. 31, 2014		476,910,212
Issuance of shares for services rendered	15,614	5,000	17,620	-7,006
Issuance of shares for services rendered, Shares		5,000,000
Warrant exercises		173,574	-173,574
Warrant exercises, Shares		173,574,318
Conversion of convertible notes payable	297,651	1,311,107	-1,023,041	9,586
Conversion of convertible notes payable, Shares		1,311,106,730
Derivative liability conversion	815,587		815,587
Net Income	-1,867,879				-1,867,879
Ending Balace at Oct. 31, 2014	($3,403,982)	$1,966,592	$2,720,603	$222,866	($8,013,390)
Ending Balace, Shares at Oct. 31, 2014		1,966,591,260

Consolidated_Statements_of_Cas

Summary of Significant Accounting Policies	3 Months Ended
	Oct. 31, 2014
Summary of Significant Accounting Policies [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	Interim financial statements
	The accompanying unaudited interim financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission set forth in Article 8 of Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements.  The unaudited interim financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented.  Unaudited interim results are not necessarily indicative of the results for the full fiscal year.  These financial statements should be read in conjunction with the financial statements of the Company for the fiscal year ended July 31, 2014 and notes thereto contained in the Company’s Annual Report on Form 10-K.
	Basis of Accounting
	The Company’s consolidated financial statements are prepared using the accrual method of accounting.   These consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary Dethrone Beverage, Inc. All significant inter-company balances and transactions have been eliminated upon consolidation.
	Use of Estimates and Assumptions
	Preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect certain reported amounts and disclosures.  Accordingly, actual results could differ from those estimates.
	Loss per Share
	Net loss per common share is computed pursuant to section 260-10-45 of the FASB Accounting Standards Codification. Basic and diluted net income per common share has been calculated by dividing the net income for the period by the basic and diluted weighted average number of common shares.
	Subsequent Events
	The Company follows the guidance in Section 855-10-50 of the FASB Accounting Standards Codification for the disclosure of subsequent events. The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statements are issued.  Pursuant to ASU 2010-09 of the FASB Accounting Standards Codification, the Company as an SEC filer considers its financial statements issued when they are widely distributed to users, such as through filing them with the SEC on the EDGAR system.
	Recently Issued Accounting Pronouncements
	The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.
	Reclassifications
	Certain comparative figures have been reclassified to conform to the current year presentation.

Organization

Summary of Significant Accounting Policies	3 Months Ended
	Oct. 31, 2014
Summary of Significant Accounting Policies [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	Interim financial statements
	The accompanying unaudited interim financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission set forth in Article 8 of Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements.  The unaudited interim financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented.  Unaudited interim results are not necessarily indicative of the results for the full fiscal year.  These financial statements should be read in conjunction with the financial statements of the Company for the fiscal year ended July 31, 2014 and notes thereto contained in the Company’s Annual Report on Form 10-K.
	Basis of Accounting
	The Company’s consolidated financial statements are prepared using the accrual method of accounting.   These consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary Dethrone Beverage, Inc. All significant inter-company balances and transactions have been eliminated upon consolidation.
	Use of Estimates and Assumptions
	Preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect certain reported amounts and disclosures.  Accordingly, actual results could differ from those estimates.
	Loss per Share
	Net loss per common share is computed pursuant to section 260-10-45 of the FASB Accounting Standards Codification. Basic and diluted net income per common share has been calculated by dividing the net income for the period by the basic and diluted weighted average number of common shares.
	Subsequent Events
	The Company follows the guidance in Section 855-10-50 of the FASB Accounting Standards Codification for the disclosure of subsequent events. The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statements are issued.  Pursuant to ASU 2010-09 of the FASB Accounting Standards Codification, the Company as an SEC filer considers its financial statements issued when they are widely distributed to users, such as through filing them with the SEC on the EDGAR system.
	Recently Issued Accounting Pronouncements
	The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.
	Reclassifications
	Certain comparative figures have been reclassified to conform to the current year presentation.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	3 Months Ended
	Oct. 31, 2014
Summary of Significant Accounting Policies [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	Interim financial statements
	The accompanying unaudited interim financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission set forth in Article 8 of Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements.  The unaudited interim financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented.  Unaudited interim results are not necessarily indicative of the results for the full fiscal year.  These financial statements should be read in conjunction with the financial statements of the Company for the fiscal year ended July 31, 2014 and notes thereto contained in the Company’s Annual Report on Form 10-K.
	Basis of Accounting
	The Company’s consolidated financial statements are prepared using the accrual method of accounting.   These consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary Dethrone Beverage, Inc. All significant inter-company balances and transactions have been eliminated upon consolidation.
	Use of Estimates and Assumptions
	Preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect certain reported amounts and disclosures.  Accordingly, actual results could differ from those estimates.
	Loss per Share
	Net loss per common share is computed pursuant to section 260-10-45 of the FASB Accounting Standards Codification. Basic and diluted net income per common share has been calculated by dividing the net income for the period by the basic and diluted weighted average number of common shares.
	Subsequent Events
	The Company follows the guidance in Section 855-10-50 of the FASB Accounting Standards Codification for the disclosure of subsequent events. The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statements are issued.  Pursuant to ASU 2010-09 of the FASB Accounting Standards Codification, the Company as an SEC filer considers its financial statements issued when they are widely distributed to users, such as through filing them with the SEC on the EDGAR system.
	Recently Issued Accounting Pronouncements
	The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.
	Reclassifications
	Certain comparative figures have been reclassified to conform to the current year presentation.

Going_Concern

Going Concern	3 Months Ended
	Oct. 31, 2014
Going Concern [Abstract]
GOING CONCERN	NOTE 3 – GOING CONCERN
	The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As reflected in the accompanying consolidated financial statements, the Company had negative net working capital and a net stockholders’ deficit at October 31, 2014 and had no reliable source of ongoing debt or equity financing.
	The Company is emphasizing a new product line involving the manufacture and sale of sports performance or energy drinks along with any other non-alcoholic beverage under the Trade Name, Dethrone Beverages. However, there are uncertainties as to whether the Company will obtain sufficient financing to introduce and distribute the planned product or, if distributed, there will be sufficient market demand for the products.
	The consolidated financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

Convertible_Notes_Payable

Convertible Notes Payable	3 Months Ended
	Oct. 31, 2014
Convertible Notes Payable [Abstract]
CONVERTIBLE NOTES PAYABLE	NOTE 4 - CONVERTIBLE NOTES PAYABLE
	Convertible notes payable consists of the following:
		October 31,			July 31,
	Description	2014			2014
	On November 15, 2012, the Company entered into a Senior Secured Promissory Note (the “Note”) with an unaffiliated party (the “Third Party”) under which the Company received a one-year loan with a principal balance of $100,000. The loan bears interest at 20% per annum with interest payments due quarterly. In addition, the Company issued 2,500,000 shares of restricted common stock to the lender and Mr. Holley and McBride pledged their 56,250,000 shares of the Company’s common stock as collateral and transferred 1,000,000 shares of free trading shares to the lender. If the Company goes into default of the provisions of the loan, it becomes convertible into the Company’s common stock at a price of $0.001 per share (100 million shares). If an event of default occurs, the lender will have the ability of becoming the controlling shareholder of the Company. The Company recorded deferred financing costs of $560,000 in connection with these transfers.  The deferred financing costs are being amortized to interest expense over the term of the loan or twelve months. The company has recognized the remaining amortization on the deferred financing costs in the amount of $148,111 for the year ended July 31, 2014, which is reflected in the statement of operations.  On June 20, 2013, the Company and the Third party entered into an Amended and Restated Senior Secured Convertible Promissory Note (the “Amended Note”) which amended certain terms of the Note. Pursuant to the Amended Note, the Company’s repayment of the principal balance of the Amended Note is secured by all the assets of the Company. In addition, the provisions of the Note whereby Mssrs. Holley and McBride pledged 56,250,000 of their shares of common stock of the Company were removed.  As of October 31, 2014, the lender has converted total principal and interest of $16,000 to common stock.	$	100,000		$	100,000
	On February 27, 2013, the Company entered into a $335,000 convertible loan agreement. The agreement provides for a $35,000 original issue discount. The lender, at its discretion, may provide funds up to $300,000 to the Company. It provided $60,000 at the closing of the agreement on April 30, 2013. All loans under the agreement are payable in full one year after the funds are issued together with a prorated portion of the original issue discount. All amounts outstanding under the agreement become convertible, at the lender’s discretion, into shares of the Company’s common stock starting 180 days from the execution date of the agreement. The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice. The lender has agreed that it will not execute any short trades and, at no time, will hold more than 4.9% of the Company’s outstanding common stock.		-			77,726
	If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due. If it does not pay all amounts due within 90 days of the execution date, it cannot make any other prepayments of the amounts outstanding without the consent of the lender. In addition, there will be a one-time interest charge of 12% of the amounts outstanding. The Company must also register all shares that are issuable under the agreement in any Registration Statement that it files with the SEC for any purpose. As of October 31, 2014, the lender has converted total principal and interest of $80,454 to common stock.
	On April 30, 2013, the Company sold an 18% Senior Convertible Debenture in the principal amount of $60,000 (the “Debenture”). The Debenture matures on April 30, 2014 and has an interest rate of 18% per annum payable monthly and on each conversion date. The conversion price of the Debenture is 65% of the average of the lowest three closing bid prices of the Common Stock for the twenty trading days immediately prior to the conversion date.		37,554			46,254
	Upon an Event of Default (as defined in the Debenture), the outstanding principal amount of the Debenture plus accrued but unpaid interest, liquidated damages and other amounts owing on the Debenture through the date of the acceleration shall become at the Debenture holder’s election immediately due and payable in cash at the Mandatory Default Amount (as defined in the Debenture). Commencing five days after the occurrence of an Event of Default that results in the eventual acceleration of the Debenture, the interest rate on the Debenture shall accrue at an interest rate equal to the lesser of 22% per annum or the maximum rate permitted under applicable law.
	In connection with the sale of the Debenture, on April 30, 2013 (the “Initial Exercise Date”) the Company issued the purchaser of the Debenture a warrant to purchase 3,726,708 shares of the Company’s common stock at an exercise price of $.03 per share (subject to adjustment as provided in the debenture). The warrant is exercisable on a cashless basis (as provided in the warrant) and as a result there is no assurance that any part of the warrant will be exercised for cash. The warrant terminates three years from the Initial Exercise Date and on such date the warrant shall be automatically exercised via cashless exercise. The fair market value of the warrant was $37,267 on the date of issuance. As of October 31, 2014 the warrant has been fully exercised for a total amount of $3,727 in common stock, the lender also converted total principal and interest of $8,700 into common stock.
	On October 10, 2013, Dethrone Royalty Holdings, Inc. (the “Company”), entered into a securities purchase agreement (the “SPA”) with an investor (“Investor”), pursuant to which the Investor purchased a master promissory note (the “Master Note”) with a principal balance of $48,000 for a purchase price of $40,000 at an original issuance discount of $4,000.  The Company also agreed to pay $4,000 worth of legal, accounting and due diligence costs to the Investor.		112,261			128,461
	Pursuant to the Master Note, the Investor has the right, solely in the Investor’s discretion, to subsequently purchase up to eight (8) additional promissory notes (each, an “Additional Note”, the Master Note and each Additional Note collectively, the “Notes”), at any time from the date of issuance of the Master Note until October 10, 2014.  Each Additional Note shall have a principal balance of $22,000 and shall have a purchase price of $20,000, at an original issue discount of $2,000.
	Pursuant to the Master Note, if the Company repays the entire balance of each Note prior to the Prepayment Opportunity Date (as defined in the Master Note), the Company shall pay an interest rate equal to 0% per annum.  If the Company does not repay the entire balance of each Note prior to the Prepayment Opportunity Date (as defined in the Master Note) each Note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note.
	Each Note is convertible, at any time after the date six months from the Purchase Price Date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Master Note (the “Conversion Price”).
	In connection with the SPA and the issuance of the Master Note, the Company issued to the Investor warrants to purchase shares of the Company’s common stock at an exercise price equal to the Conversion Price.  The warrant has a term of five years.  The warrant provides for both cash and cashless exercise. The fair value of the warrant on the date of issuance was $295,273. As of October 31, 2014, the Company has incurred conversion penalties of $155,567, the lender has converted total principal and interest of $19,759 into common stock.
	On January 8, 2014, the Company sold an Original Issue Discount Convertible Promissory Note in the principal amount of $75,000, dated January 8, 2014 (the “Note”) for cash consideration of $50,000. The Note matures on July 8, 2014 (“Maturity Date”) and all overdue principal will entail a late fee at the rate of 22% per annum. The Company may prepay the Note for $100,000 at any time prior to the Maturity Date.		48,806			72,196
	The Note may be converted into common stock of the Company at any time after the Maturity Date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid at any time before the Maturity Date, the conversion price shall be $0.00001 per share. The Note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the Note holder upon with not less than 61 days’ prior notice to the Company. As of October 31, 2014 the investor has converted total principal and interest into $23,390 into common stock.
	On February 11, 2014, the Company sold an Original Issue Discount Convertible Promissory Note in the principal amount of $75,000, dated February 11, 2014 (the “Note”) for cash consideration of $50,000. The Note matures on August 11, 2014 (“Maturity Date”) and all overdue principal will entail a late fee at the rate of 22% per annum. The Company may prepay the Note for $75,000 at any time prior to May 11, 2014.
	The Note may be converted into common stock of the Company at any time after the Maturity Date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid, loses DTC eligibility, or gets “chilled for deposit” at any time before the Maturity Date, the conversion price shall be $0.00001 per share. The Note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the Note holder upon with not less than 61 days’ prior notice to the Company.		75,000			75,000
	On February 25, 2014, the Company sold a 10% Convertible Redeemable Note in the principal amount of $22,000 (the “Note”) pursuant to a Securities Purchase Agreement.   The Note matures on February 28, 2015 and has an interest rate of 10% per annum.
	The Note may be converted into common stock of the Company at any time beginning on the 180th day of the date of the Note at a price equal to 50% of the lowest closing bid price of the common stock as reported on OTCQB, for the fifteen prior trading days. In the event the Company experiences a DTC “Chill” on its shares, the conversion price shall be decreased to 40% instead of 50% while that “Chill” is in effect. As of October 31, 2014 the investor has converted $22,000 in principal into common stock.		-			22,000
	On March 25, 2014, the Company sold a note with a principal balance of $75,000 for a purchase price of $50,000 at an original issuance discount of $25,000 (the “March 2014 Note”).  The March 2014 Note matures on September 25, 2014.		75,000			75,000
	On March 31, 2014, the Company sold a note with a principal balance of $42,000 (the “Note”) for a purchase price of $30,000.  The Note is due on September 30, 2014.  Interest accrues at the rate of 15% per annum, compounding daily.  At any time from the date hereof until no payment and/or repayment of funds due to the holder of the March 2014 Note, all principal, accrued but unpaid interest and all other payments due under the March 2014 Note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the Holder, in whole at any time and from time to time.  As of October 31, 2014, the Company is in default on the note and incurred total penalties of $42,000; the lender has converted $14,100 into common stock.		53,046			67,146
	On April 1, 2014, the Company sold a note (the “Note”) with a principal balance of $21,000 for a purchase price of $15,000.  The Note is due on October 1, 2014.  Interest accrues at the rate of 15% per annum, compounding daily.  At any time from the date hereof until no payment and/or repayment of funds due to the holder of the April 2014 Note, all principal, accrued but unpaid interest and all other payments due under the April 2014 Note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the Holder, in whole at any time and from time to time.  As of October 31, 2014 the note holder has converted total principal and interest into $4,150 into common stock.		16,850			21,000
	On June 3, 2014, the Company sold a note with a principal purchase price of $10,000 (the “Note”).  The Note is due on June 2, 2015.  Interest accrues at the rate of 8% per annum, compounding daily.  At any time from the date hereof until no payment and/or repayment of funds due to the holder of the June 2015 Note, all principal, accrued but unpaid interest and all other payments due under the June 2015 Note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the Holder, in whole at any time and from time to time.		10,000			10,000
	On June 4, 2014, the Company sold a note with a principal purchase price of $60,000 (the “Note”).  The Note is due on June 2, 2015.  Interest accrues at the rate of 8% per annum, compounding daily.  At any time from the date hereof until no payment and/or repayment of funds due to the holder of the June 2015 Note, all principal, accrued but unpaid interest and all other payments due under the June 2015 Note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the Holder, in whole at any time and from time to time.		60,000			60,000
	On June 6, 2014, the Company sold a note with a principal purchase price of $60,000 (the “Note”).  The Note is due on June 5, 2015.  Interest accrues at the rate of 8% per annum, compounding daily.  The Note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the five (5) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original Note (the “Conversion Price”).		60,000			60,000
	On June 4, 2014, a new lender assumed a $60,000 portion of existing debt.  Pursuant to the original note agreement, if the Company does not repay the entire balance of the maturity date, June 15, 2014, the Note shall accrue interest at 22% per annum.  The Note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original Note (the “Conversion Price”).  As of October 31, 2014, the Company is in default on the Note and incurred penalties of $74,000, and the lender converted total principal and interest of $21,661 into common stock.		229,057			176,718
	On July 2, 2014, a new lender assumed a $70,000 portion of existing debt.  Pursuant to the original note agreement, if the Company does not repay the entire balance of the maturity date, July 2, 2015, the Note shall accrue interest at 22% per annum.
	The Note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original Note (the “Conversion Price”). As of October 31, 2014, the lender converted total principal and interest of $52,573 into common stock.		12,000			57,000
	On August 27, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $160,000 (the “Note”) pursuant to a Securities Purchase Agreement.   The Note matures on March 27, 2015.
	The Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of the Note at a price equal to the lesser of (i) $0.01 or (ii) 60% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five   prior   trading days. As of October 31, 2014 the investor has converted $6,000 of principal and interest into common stock.		154,000			-
	On October 2, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $58,000 (the “Note”) pursuant to a Securities Purchase Agreement.   The Note matures on May 2, 2015.
	The Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of the Note at a price equal to 40% of the lowest intraday bid price of the common stock as reported on OTCQB, for the prior thirty trading days. As of October 31, 2014 the investor has converted $31,378 of principal and interest into common stock.		26,622			-
	On October 17, 2014, the Company sold a 1% Convertible Redeemable Note in the principal amount of $500,000 (the “Note”) pursuant to a Securities Purchase Agreement.   The Note matures on April 17, 2015.
	The Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of the Note at a price equal to 56% of VWAP as reported on OTCQB, for the five prior trading days. As of October 31, 2014 the investor has converted no principal or interest into common stock.		500,000			-
			1,570,196			1,048,501
	Original issue discount		96,500			96,500
	Beneficial conversion feature		305,639			305,639
	Less: Amortization of discounts		(412,641	)		(347,023	)
	Total convertible notes payable	$	1,559,694		$	993,385

Derivative_Liability

Derivative Liability	3 Months Ended
	Oct. 31, 2014
Derivative Liability [Abstract]
DERIVATIVE LIABILITY	NOTE 5 – DERIVATIVE LIABILITY
	The convertible notes payable issued on in by the company contain a variable conversion feature (the Variable Conversion Feature) that gives rise to a derivative liability. We have measured this derivative at fair value and recognized the derivative value as a current liability and recorded the derivative value on our consolidated balance sheet. The derivative is valued primarily using models based on unobservable inputs that are supported by little to no market activity. These inputs represent management’s best estimate of what market participants would use in pricing the liability at the measurement date and thus are classified as Level 3. Changes in the fair values of the derivative are recognized in earnings in the current period. During the three month period ended October 31, 2014, the Company recorded a derivative liability of $977,678 related to the Variable Conversion Feature and recognized a change in the derivative liability of due to conversions of $815,587 and change in derivative liability due to pricing of $183,632. The balance of the derivative liability was $1,535,010 and $1,189,287 at October 31, 2014 and July 31, 2014, respectively.

Equity

Equity	3 Months Ended
	Oct. 31, 2014
Equity [Abstract]
EQUITY	NOTE 6 – EQUITY
	The Company is authorized to issue 2,500,000,000 shares of common stock and 1,000,000 shares of preferred stock.
	In connection with the sale of the Debenture, on April 30, 2013 (the “Initial Exercise Date”) the Company issued the purchaser of the Debenture a warrant to purchase 3,726,708 shares of the Company’s common stock at an exercise price of $.03 per share (subject to adjustment as provided in the debenture). The warrant is exercisable on a cashless basis (as provided in the warrant) and as a result there is no assurance that any part of the warrant will be exercised for cash. The warrant terminates three years from the Initial Exercise Date and on such date the warrant shall be automatically exercised via cashless exercise. The fair market value of the warrant on the date of issuance was $37,267 using the Black-Scholes formula assuming volatility of 122.22%, and a discount rate of 0.32%. As of October 31, 2014, no portion of the warrant has been exercised.
	In connection with the sale of Master Note on October 10, 2013, the Company issued the purchaser of the Master Note a warrant to purchase the number of shares equal to $112,000 divided by the Master Note conversion price, $0.0063, as of the issue date. The resulting number of warrant shares was 17,777,778. The Warrant is exercisable on a cashless basis (as provided in the Warrant) and as a result there is no assurance that any part of the Warrant will be exercised for cash. The warrant terminates five years from the Initial Exercise Date. The warrant includes a price protection feature such that the number of shares to be issued upon a notice of conversion is based upon the current market price of the Company’s common stock at the time of conversion. During the quarter ending October 31, 2014, exercise notices were received by the Company for 2,895,000 shares under the warrant, resulting in the issuance of 173,574,318 shares of the Company’s common stock.
	In August 2014, the Company issued 5,000,000 shares of its common stock to a consultant as compensation. The fair market value of the common stock on the date of grant was $15,614.
	During the three month period ended October 31, 2014 the company issued 1,311,106,730 shares of common stock related to conversions of convertible debt during the year.

Related_Party_Transactions

Related Party Transactions	3 Months Ended
	Oct. 31, 2014
Related Party Transactions [Abstract]
RELATED PARTY TRANSACTIONS	NOTE 7 – RELATED PARTY TRANSACTIONS
	The Company neither owns nor leases any real or personal property. The Company's office is provided to it by an officer who incurs no incremental costs as a result of the Company using the space. Therefore, he does not charge for its use. There is no written lease agreement, and no obligation for him to continue this arrangement.

Commitments_and_Contingencies

Commitments and Contingencies	3 Months Ended
	Oct. 31, 2014
Commitments and Contingencies [Abstract]
COMMITMENTS AND CONTINGENCIES	NOTE 8 – COMMITMENTS AND CONTINGENCIES
	Pending and Threatened Litigation
	The Company is involved in a civil lawsuit pending in the United States District Court. The Plaintiffs seek damages ranging between $4,814,500 and $25,000,000 arising from the alleged breach of a term sheet for certain marketing services. Plaintiffs assert their claims based on the legal theories of breach of contract and fraud. The company has moved to dismiss all but one of the claims for breach of contract asserted in the complaint, which motion is currently pending. Management denies the claim and is vigorously defending against it. No liability has been recorded as a result of this litigation.

Subsequent_Events

Subsequent Events	3 Months Ended
	Oct. 31, 2014
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	NOTE 9 – SUBSEQUENT EVENTS
	On November 3, 2014, a note holder exercised their right to convert $9,945 in principal and $38 in accrued interest into 60,500,000 shares of the Company’s $0.001 par value common stock.
	On November 4, 2014, a note holder exercised their right to convert $2,205 in principal into 14,700,000 shares of the Company’s $0.001 par value common stock.
	On November 5, 2014, a note holder exercised their right to convert $2,289 in principal and $13 in accrued interest into 13,954,546 shares of the Company’s $0.001 par value common stock.
	On November 12, 2014, a note holder exercised their right to convert $6,000 in principal and $414 in accrued interest into 42,761,666 shares of the Company’s $0.001 par value common stock.
	On November 24, 2014, the Company issued 29,282,825 shares of the Company’s $0.001 common stock in connection with the exercise of 195,337 warrants.
	On November 28, 2014, the Company executed a convertible note payable in the amount of $800,000 payable on May 28, 2015, bearing interest at 1% per annum. The note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. This conversion feature is an embedded derivative liability which will be required to be presented at fair value on date of issuance and each subsequent reporting period. The Company has not yet determined the fair value of the embedded derivative.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	3 Months Ended
	Oct. 31, 2014
Summary of Significant Accounting Policies [Abstract]
Interim financial statements	Interim financial statements
	The accompanying unaudited interim financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission set forth in Article 8 of Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements.  The unaudited interim financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented.  Unaudited interim results are not necessarily indicative of the results for the full fiscal year.  These financial statements should be read in conjunction with the financial statements of the Company for the fiscal year ended July 31, 2014 and notes thereto contained in the Company’s Annual Report on Form 10-K.
Basis of Accounting	Basis of Accounting
	The Company’s consolidated financial statements are prepared using the accrual method of accounting.   These consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary Dethrone Beverage, Inc. All significant inter-company balances and transactions have been eliminated upon consolidation.
Use of Estimates and Assumptions	Use of Estimates and Assumptions
	Preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect certain reported amounts and disclosures.  Accordingly, actual results could differ from those estimates.
Loss per Share	Loss per Share
	Net loss per common share is computed pursuant to section 260-10-45 of the FASB Accounting Standards Codification. Basic and diluted net income per common share has been calculated by dividing the net income for the period by the basic and diluted weighted average number of common shares.
Subsequent Events	Subsequent Events
	The Company follows the guidance in Section 855-10-50 of the FASB Accounting Standards Codification for the disclosure of subsequent events. The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statements are issued.  Pursuant to ASU 2010-09 of the FASB Accounting Standards Codification, the Company as an SEC filer considers its financial statements issued when they are widely distributed to users, such as through filing them with the SEC on the EDGAR system.
Recently Issued Accounting Standards	Recently Issued Accounting Pronouncements
	The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.
Reclassifications	Reclassifications
	Certain comparative figures have been reclassified to conform to the current year presentation.

Convertible_Notes_Payable_Tabl

Convertible Notes Payable (Tables)	3 Months Ended
	Oct. 31, 2014
Convertible Notes Payable [Abstract]
Schedule of convertible notes payable		October 31,			July 31,
	Description	2014			2014
	On November 15, 2012, the Company entered into a Senior Secured Promissory Note (the “Note”) with an unaffiliated party (the “Third Party”) under which the Company received a one-year loan with a principal balance of $100,000. The loan bears interest at 20% per annum with interest payments due quarterly. In addition, the Company issued 2,500,000 shares of restricted common stock to the lender and Mr. Holley and McBride pledged their 56,250,000 shares of the Company’s common stock as collateral and transferred 1,000,000 shares of free trading shares to the lender. If the Company goes into default of the provisions of the loan, it becomes convertible into the Company’s common stock at a price of $0.001 per share (100 million shares). If an event of default occurs, the lender will have the ability of becoming the controlling shareholder of the Company. The Company recorded deferred financing costs of $560,000 in connection with these transfers.  The deferred financing costs are being amortized to interest expense over the term of the loan or twelve months. The company has recognized the remaining amortization on the deferred financing costs in the amount of $148,111 for the year ended July 31, 2014, which is reflected in the statement of operations.  On June 20, 2013, the Company and the Third party entered into an Amended and Restated Senior Secured Convertible Promissory Note (the “Amended Note”) which amended certain terms of the Note. Pursuant to the Amended Note, the Company’s repayment of the principal balance of the Amended Note is secured by all the assets of the Company. In addition, the provisions of the Note whereby Mssrs. Holley and McBride pledged 56,250,000 of their shares of common stock of the Company were removed.  As of October 31, 2014, the lender has converted total principal and interest of $16,000 to common stock.	$	100,000		$	100,000
	On February 27, 2013, the Company entered into a $335,000 convertible loan agreement. The agreement provides for a $35,000 original issue discount. The lender, at its discretion, may provide funds up to $300,000 to the Company. It provided $60,000 at the closing of the agreement on April 30, 2013. All loans under the agreement are payable in full one year after the funds are issued together with a prorated portion of the original issue discount. All amounts outstanding under the agreement become convertible, at the lender’s discretion, into shares of the Company’s common stock starting 180 days from the execution date of the agreement. The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice. The lender has agreed that it will not execute any short trades and, at no time, will hold more than 4.9% of the Company’s outstanding common stock.		-			77,726
	If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due. If it does not pay all amounts due within 90 days of the execution date, it cannot make any other prepayments of the amounts outstanding without the consent of the lender. In addition, there will be a one-time interest charge of 12% of the amounts outstanding. The Company must also register all shares that are issuable under the agreement in any Registration Statement that it files with the SEC for any purpose. As of October 31, 2014, the lender has converted total principal and interest of $80,454 to common stock.
	On April 30, 2013, the Company sold an 18% Senior Convertible Debenture in the principal amount of $60,000 (the “Debenture”). The Debenture matures on April 30, 2014 and has an interest rate of 18% per annum payable monthly and on each conversion date. The conversion price of the Debenture is 65% of the average of the lowest three closing bid prices of the Common Stock for the twenty trading days immediately prior to the conversion date.		37,554			46,254
	Upon an Event of Default (as defined in the Debenture), the outstanding principal amount of the Debenture plus accrued but unpaid interest, liquidated damages and other amounts owing on the Debenture through the date of the acceleration shall become at the Debenture holder’s election immediately due and payable in cash at the Mandatory Default Amount (as defined in the Debenture). Commencing five days after the occurrence of an Event of Default that results in the eventual acceleration of the Debenture, the interest rate on the Debenture shall accrue at an interest rate equal to the lesser of 22% per annum or the maximum rate permitted under applicable law.
	In connection with the sale of the Debenture, on April 30, 2013 (the “Initial Exercise Date”) the Company issued the purchaser of the Debenture a warrant to purchase 3,726,708 shares of the Company’s common stock at an exercise price of $.03 per share (subject to adjustment as provided in the debenture). The warrant is exercisable on a cashless basis (as provided in the warrant) and as a result there is no assurance that any part of the warrant will be exercised for cash. The warrant terminates three years from the Initial Exercise Date and on such date the warrant shall be automatically exercised via cashless exercise. The fair market value of the warrant was $37,267 on the date of issuance. As of October 31, 2014 the warrant has been fully exercised for a total amount of $3,727 in common stock, the lender also converted total principal and interest of $8,700 into common stock.
	On October 10, 2013, Dethrone Royalty Holdings, Inc. (the “Company”), entered into a securities purchase agreement (the “SPA”) with an investor (“Investor”), pursuant to which the Investor purchased a master promissory note (the “Master Note”) with a principal balance of $48,000 for a purchase price of $40,000 at an original issuance discount of $4,000.  The Company also agreed to pay $4,000 worth of legal, accounting and due diligence costs to the Investor.		112,261			128,461
	Pursuant to the Master Note, the Investor has the right, solely in the Investor’s discretion, to subsequently purchase up to eight (8) additional promissory notes (each, an “Additional Note”, the Master Note and each Additional Note collectively, the “Notes”), at any time from the date of issuance of the Master Note until October 10, 2014.  Each Additional Note shall have a principal balance of $22,000 and shall have a purchase price of $20,000, at an original issue discount of $2,000.
	Pursuant to the Master Note, if the Company repays the entire balance of each Note prior to the Prepayment Opportunity Date (as defined in the Master Note), the Company shall pay an interest rate equal to 0% per annum.  If the Company does not repay the entire balance of each Note prior to the Prepayment Opportunity Date (as defined in the Master Note) each Note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note.
	Each Note is convertible, at any time after the date six months from the Purchase Price Date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Master Note (the “Conversion Price”).
	In connection with the SPA and the issuance of the Master Note, the Company issued to the Investor warrants to purchase shares of the Company’s common stock at an exercise price equal to the Conversion Price.  The warrant has a term of five years.  The warrant provides for both cash and cashless exercise. The fair value of the warrant on the date of issuance was $295,273. As of October 31, 2014, the Company has incurred conversion penalties of $155,567, the lender has converted total principal and interest of $19,759 into common stock.
	On January 8, 2014, the Company sold an Original Issue Discount Convertible Promissory Note in the principal amount of $75,000, dated January 8, 2014 (the “Note”) for cash consideration of $50,000. The Note matures on July 8, 2014 (“Maturity Date”) and all overdue principal will entail a late fee at the rate of 22% per annum. The Company may prepay the Note for $100,000 at any time prior to the Maturity Date.		48,806			72,196
	The Note may be converted into common stock of the Company at any time after the Maturity Date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid at any time before the Maturity Date, the conversion price shall be $0.00001 per share. The Note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the Note holder upon with not less than 61 days’ prior notice to the Company. As of October 31, 2014 the investor has converted total principal and interest into $23,390 into common stock.
	On February 11, 2014, the Company sold an Original Issue Discount Convertible Promissory Note in the principal amount of $75,000, dated February 11, 2014 (the “Note”) for cash consideration of $50,000. The Note matures on August 11, 2014 (“Maturity Date”) and all overdue principal will entail a late fee at the rate of 22% per annum. The Company may prepay the Note for $75,000 at any time prior to May 11, 2014.
	The Note may be converted into common stock of the Company at any time after the Maturity Date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid, loses DTC eligibility, or gets “chilled for deposit” at any time before the Maturity Date, the conversion price shall be $0.00001 per share. The Note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the Note holder upon with not less than 61 days’ prior notice to the Company.		75,000			75,000
	On February 25, 2014, the Company sold a 10% Convertible Redeemable Note in the principal amount of $22,000 (the “Note”) pursuant to a Securities Purchase Agreement.   The Note matures on February 28, 2015 and has an interest rate of 10% per annum.
	The Note may be converted into common stock of the Company at any time beginning on the 180th day of the date of the Note at a price equal to 50% of the lowest closing bid price of the common stock as reported on OTCQB, for the fifteen prior trading days. In the event the Company experiences a DTC “Chill” on its shares, the conversion price shall be decreased to 40% instead of 50% while that “Chill” is in effect. As of October 31, 2014 the investor has converted $22,000 in principal into common stock.		-			22,000
	On March 25, 2014, the Company sold a note with a principal balance of $75,000 for a purchase price of $50,000 at an original issuance discount of $25,000 (the “March 2014 Note”).  The March 2014 Note matures on September 25, 2014.		75,000			75,000
	On March 31, 2014, the Company sold a note with a principal balance of $42,000 (the “Note”) for a purchase price of $30,000.  The Note is due on September 30, 2014.  Interest accrues at the rate of 15% per annum, compounding daily.  At any time from the date hereof until no payment and/or repayment of funds due to the holder of the March 2014 Note, all principal, accrued but unpaid interest and all other payments due under the March 2014 Note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the Holder, in whole at any time and from time to time.  As of October 31, 2014, the Company is in default on the note and incurred total penalties of $42,000; the lender has converted $14,100 into common stock.		53,046			67,146
	On April 1, 2014, the Company sold a note (the “Note”) with a principal balance of $21,000 for a purchase price of $15,000.  The Note is due on October 1, 2014.  Interest accrues at the rate of 15% per annum, compounding daily.  At any time from the date hereof until no payment and/or repayment of funds due to the holder of the April 2014 Note, all principal, accrued but unpaid interest and all other payments due under the April 2014 Note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the Holder, in whole at any time and from time to time.  As of October 31, 2014 the note holder has converted total principal and interest into $4,150 into common stock.		16,850			21,000
	On June 3, 2014, the Company sold a note with a principal purchase price of $10,000 (the “Note”).  The Note is due on June 2, 2015.  Interest accrues at the rate of 8% per annum, compounding daily.  At any time from the date hereof until no payment and/or repayment of funds due to the holder of the June 2015 Note, all principal, accrued but unpaid interest and all other payments due under the June 2015 Note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the Holder, in whole at any time and from time to time.		10,000			10,000
	On June 4, 2014, the Company sold a note with a principal purchase price of $60,000 (the “Note”).  The Note is due on June 2, 2015.  Interest accrues at the rate of 8% per annum, compounding daily.  At any time from the date hereof until no payment and/or repayment of funds due to the holder of the June 2015 Note, all principal, accrued but unpaid interest and all other payments due under the June 2015 Note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the Holder, in whole at any time and from time to time.		60,000			60,000
	On June 6, 2014, the Company sold a note with a principal purchase price of $60,000 (the “Note”).  The Note is due on June 5, 2015.  Interest accrues at the rate of 8% per annum, compounding daily.  The Note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the five (5) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original Note (the “Conversion Price”).		60,000			60,000
	On June 4, 2014, a new lender assumed a $60,000 portion of existing debt.  Pursuant to the original note agreement, if the Company does not repay the entire balance of the maturity date, June 15, 2014, the Note shall accrue interest at 22% per annum.  The Note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original Note (the “Conversion Price”).  As of October 31, 2014, the Company is in default on the Note and incurred penalties of $74,000, and the lender converted total principal and interest of $21,661 into common stock.		229,057			176,718
	On July 2, 2014, a new lender assumed a $70,000 portion of existing debt.  Pursuant to the original note agreement, if the Company does not repay the entire balance of the maturity date, July 2, 2015, the Note shall accrue interest at 22% per annum.
	The Note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original Note (the “Conversion Price”). As of October 31, 2014, the lender converted total principal and interest of $52,573 into common stock.		12,000			57,000
	On August 27, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $160,000 (the “Note”) pursuant to a Securities Purchase Agreement.   The Note matures on March 27, 2015.
	The Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of the Note at a price equal to the lesser of (i) $0.01 or (ii) 60% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five   prior   trading days. As of October 31, 2014 the investor has converted $6,000 of principal and interest into common stock.		154,000			-
	On October 2, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $58,000 (the “Note”) pursuant to a Securities Purchase Agreement.   The Note matures on May 2, 2015.
	The Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of the Note at a price equal to 40% of the lowest intraday bid price of the common stock as reported on OTCQB, for the prior thirty trading days. As of October 31, 2014 the investor has converted $31,378 of principal and interest into common stock.		26,622			-
	On October 17, 2014, the Company sold a 1% Convertible Redeemable Note in the principal amount of $500,000 (the “Note”) pursuant to a Securities Purchase Agreement.   The Note matures on April 17, 2015.
	The Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of the Note at a price equal to 56% of VWAP as reported on OTCQB, for the five prior trading days. As of October 31, 2014 the investor has converted no principal or interest into common stock.		500,000			-
			1,570,196			1,048,501
	Original issue discount		96,500			96,500
	Beneficial conversion feature		305,639			305,639
	Less: Amortization of discounts		(412,641	)		(347,023	)
	Total convertible notes payable	$	1,559,694		$	993,385

Convertible_Notes_Payable_Deta

Convertible Notes Payable (Details) (USD $)	3 Months Ended	12 Months Ended
	Oct. 31, 2014	Jul. 31, 2014
Debt Instrument [Line Items]
Convertible Notes Payable	$1,570,196	$1,048,501
Original issue discount	96,500	96,500
Beneficial conversion feature	305,639	305,639
Less: Amortization of discounts	-412,641	-347,023
Total convertible notes payable	1,559,694	993,385
Note One [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	100,000	100,000
Note Two [Member]
Debt Instrument [Line Items]
Convertible Notes Payable		77,726
Note Three [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	37,554	46,254
Note Four [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	112,261	128,461
Note Five [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	48,806	72,196
Note Six [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	75,000	75,000
Note Seven [Member]
Debt Instrument [Line Items]
Convertible Notes Payable		22,000
Note Eight [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	75,000	75,000
Note Nine [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	53,046	67,146
Note Ten [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	16,850	21,000
Note Eleven [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	10,000	10,000
Note Twelve [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	60,000	60,000
Note Thirteen [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	60,000	60,000
Note Fourteen [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	229,057	176,718
Note Fifteen [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	12,000	57,000
Note Sixteen [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	154,000
Note Seventeen [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	26,622
Note Eighteen [Member]
Debt Instrument [Line Items]
Convertible Notes Payable	$500,000

Convertible_Notes_Payable_Deta1

Convertible Notes Payable (Details Textual) (USD $)	3 Months Ended
	Oct. 31, 2013	Oct. 31, 2014
Convertible Notes Payable Textual [Abstract]
Amortization of deferred financing costs	$148,110
Note One [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		15-Nov-12
Description		Senior Secured Promissory Note
Principal amount		100,000
Interest rate per annum		20.00%
Restricted common stock issued		2,500,000
Term of debt		1 year
Collateral		56,250,000 shares
Common stock transferred		1,000,000
Conversion price per share		$0.00
Amortization of deferred financing costs		148,111
Convertible shares		100,000,000
Deferred financing costs		560,000
Debt conversion, amount		16,000
Note Two [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		27-Feb-13
Description		Convertible loan agreement.
Principal amount		335,000
Net of discount on convertible notes payable		35,000
Funds capacity		300,000
Funds Provided by loan		60,000
Interest rate per annum		12.00%
Term of debt		1 year
Conversion price per share		$0.04
Debt conversion, amount		80,454
Notice of default description		One-time interest charge of 12% of the amounts outstanding.
Maximum percentage of outstanding common stock holding		4.90%
Debt conversion description		60% of the lowest trade price during the 25 trading days prior to a conversion notice.
Description of repayment terms		If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due. If it does not pay all amounts due within 90 days of the execution date, it cannot make any other prepayments of the amounts outstanding without the consent of the lender.
Note Three [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		30-Apr-13
Description		18% Senior Convertible Debenture
Principal amount		60,000
Interest rate per annum		18.00%
Date of maturity		30-Apr-14
Conversion price per share		$0.03
Convertible shares		3,726,708
Fair market value of the warrant		37,267
Debt conversion, amount		8,700
Notice of default description		Commencing five days after the occurrence of an Event of Default that results in the eventual acceleration of the Debenture, the interest rate on the Debenture shall accrue at an interest rate equal to the lesser of 22% per annum or the maximum rate permitted under applicable law.
Debt conversion description		The conversion price of the Debenture is 65% of the average of the lowest three closing bid prices of the Common Stock for the twenty trading days immediately prior to the conversion date.
Warrant exercised		3,727
Note Four [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		10-Oct-13
Description		Master Note
Principal amount		48,000
Purchase price of note		40,000
Net of discount on convertible notes payable		4,000
Debt expense		4,000
Interest rate per annum		0.00%
Fair market value of the warrant		295,273
Debt conversion, amount		19,759
Notice of default description		Each note shall have a one-time interest charge equal to 12%.
Debt conversion description		60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Master Note.
Term of warrant		5 years
Conversion penalties		155,567
Additional Note [Member]
Convertible Notes Payable Textual [Abstract]
Principal amount		22,000
Principal amount date		10-Oct-14
Purchase price of note		20,000
Net of discount on convertible notes payable		2,000
Note Five [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		8-Jan-14
Principal amount		75,000
Principal amount date		8-Jan-14
Prepayment amount		100,000
Purchase price of note		50,000
Interest rate per annum		22.00%
Date of maturity		8-Jul-14
Conversion price after maturity		$0.00
Conversion price before maturity		$0.00
Debt conversion, amount		23,390
Notice of default description		Such limitations on conversion may be waived by the Note holder upon with not less than 61 days' prior notice to the Company.
Maximum percentage of outstanding common stock holding		4.99%
Note Six [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		11-Feb-14
Principal amount		75,000
Principal amount date		11-Feb-14
Prepayment amount		75,000
Prepayment date		11-May-14
Purchase price of note		50,000
Interest rate per annum		22.00%
Date of maturity		11-Aug-14
Conversion price after maturity		$0.00
Conversion price before maturity		$0.00
Notice of default description		Limitations on conversion may be waived by the Note holder upon with not less than 61 days' prior notice to the Company.
Maximum percentage of outstanding common stock holding		4.99%
Note Seven [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		25-Feb-14
Description		10% Convertible Redeemable Note
Principal amount		22,000
Interest rate per annum		10.00%
Date of maturity		28-Feb-15
Debt conversion, amount		22,000
Debt conversion description		The Note may be converted into common stock of the Company at any time beginning on the 180th day of the date of the Note at a price equal to 50% of the lowest closing bid price of the common stock as reported on OTCQB, for the fifteen prior trading days. In the event the Company experiences a DTC "Chill" on its shares, the conversion price shall be decreased to 40% instead of 50% while that "Chill" is in effect.
Note Eight [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		25-Mar-14
Principal amount		75,000
Purchase price of note		50,000
Net of discount on convertible notes payable		25,000
Date of maturity		25-Sep-14
Note Nine [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		31-Mar-14
Principal amount		42,000
Purchase price of note		30,000
Interest rate per annum		15.00%
Date of maturity		30-Sep-14
Conversion price per share		$0.00
Debt conversion, amount		14,100
Conversion penalties		42,000
Note Ten [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		1-Apr-14
Principal amount		21,000
Purchase price of note		15,000
Interest rate per annum		15.00%
Date of maturity		1-Oct-14
Conversion price per share		$0.00
Debt conversion, amount		4,150
Note Eleven [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		3-Jun-14
Purchase price of note		10,000
Interest rate per annum		8.00%
Date of maturity		2-Jun-15
Conversion price per share		$0.00
Note Twelve [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		4-Jun-14
Purchase price of note		60,000
Interest rate per annum		8.00%
Date of maturity		2-Jun-15
Conversion price per share		$0.00
Note Thirteen [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		6-Jun-14
Purchase price of note		60,000
Interest rate per annum		8.00%
Date of maturity		5-Jun-15
Debt conversion description		60% of the lowest intra-day trade price in the five (5) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original Note (the "Conversion Price").
Note Fourteen [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		4-Jun-14
Principal amount		60,000
Interest rate per annum		22.00%
Date of maturity		15-Jun-14
Debt conversion, amount		21,661
Debt conversion description		60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original Note (the "Conversion Price").
Conversion penalties		74,000
Note Fifteen [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		2-Jul-14
Principal amount		70,000
Interest rate per annum		22.00%
Date of maturity		2-Jul-15
Debt conversion, amount		52,573
Debt conversion description		60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original Note (the "Conversion Price").
Note Sixteen [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		27-Aug-14
Description		12% Convertible Redeemable Note
Principal amount		160,000
Date of maturity		27-Mar-15
Debt conversion, amount		6,000
Debt conversion description		The Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of the Note at a price equal to the lesser of (i) $0.01 or (ii) 60% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days.
Note Seventeen [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		2-Oct-14
Description		12% Convertible Redeemable Note
Principal amount		58,000
Date of maturity		2-May-15
Debt conversion, amount		31,378
Debt conversion description		The Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of the Note at a price equal to 40% of the lowest intraday bid price of the common stock as reported on OTCQB, for the prior thirty trading days.
Note Eighteen [Member]
Convertible Notes Payable Textual [Abstract]
Issue date		17-Oct-14
Description		1% Convertible Redeemable Note
Principal amount		500,000
Date of maturity		17-Apr-15
Debt conversion, amount
Debt conversion description		The Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of the Note at a price equal to 56% of VWAP as reported on OTCQB, for the five prior trading days.

Derivative_Liability_Details

Derivative Liability (Details) (USD $)	3 Months Ended
	Oct. 31, 2014	Oct. 31, 2013	Jul. 31, 2014
Derivative Liability [Abstract]
Derivatives expense	$1,161,310	$898,067
Derivative liability conversion	815,587
Derivative liability	$1,535,010		$1,189,287

Equity_Details

Equity (Details) (USD $)	0 Months Ended	1 Months Ended		3 Months Ended
	Oct. 10, 2013	Apr. 30, 2013	Aug. 31, 2014	Oct. 31, 2014	Jul. 31, 2014
Common stock, shares authorized				2,500,000,000	2,500,000,000
Preferred stock, share authorized				1,000,000	1,000,000
Common stock, shares issued				1,966,591,260	476,910,212
Warrant [Member]
Warrants issued		3,726,708
Warrant exercise price		$0.03
Fair market value of warrant		$37,267
Expected volatility		122.22%
Discount rate		0.32%
Exercise price				0
Number of warrant to purchase value	112,000
Conversion price per share	$0.01
Number of warrant shares	17,777,778
Expected Life (years)	5 years
Common Stock [Member]
Exercise notices received for shares under the warrant				2,895,000
Warrant exercises, Shares				173,574,318
Common stock, shares issued			5,000,000
Fair market value of common stock, Grant			$15,614
Conversion of convertible notes payable, Shares				1,311,106,730

Commitments_and_Contingencies_

Commitments and Contingencies (Details) (USD $)	3 Months Ended
	Oct. 31, 2014
Maximum [Member]
Loss Contingencies [Line Items]
Alleged damages	$25,000,000
Minimum [Member]
Loss Contingencies [Line Items]
Alleged damages	$4,814,500

Subsequent_Events_Details

Subsequent Events (Details) (USD $)	0 Months Ended	1 Months Ended	0 Months Ended
	Nov. 28, 2014	Nov. 24, 2014	Nov. 04, 2014	Nov. 03, 2014	Nov. 05, 2014	Nov. 12, 2014	Oct. 31, 2014	Jul. 31, 2014
Subsequent Event [Line Items]
Common stock, par value							$0.00	$0.00
Convertible Notes Payable							$1,570,196	$1,048,501
Subsequent Event [Member]
Subsequent Event [Line Items]
Conversion of common stock		0.001
Common stock issued for cash, Shares		29,282,825
Exercise of warrants		195,337
Convertible Notes Payable	800,000
Convertible note payable date	28-May-15
Convertible note payable, interest per annum	1.00%
Convertible note payable, conversion features	The note is convertible into the Company's common stock at a variable conversion price equal to 56% of the market value at the time of conversion. This conversion feature is an embedded derivative liability which will be required to be presented at fair value on date of issuance and each subsequent reporting period.
Subsequent Event [Member] | Note Holder One [Member]
Subsequent Event [Line Items]
Principal amount			2,205
Conversion of common stock			14,700,000
Common stock, par value			$0.00
Subsequent Event [Member] | Note Holder [Member]
Subsequent Event [Line Items]
Principal amount				9,945
Accrued interest				38
Conversion of common stock				60,500,000
Common stock, par value				$0.00
Subsequent Event [Member] | Note Holder Two [Member]
Subsequent Event [Line Items]
Principal amount					2,289
Accrued interest					13
Conversion of common stock					13,954,546
Common stock, par value					$0.00
Subsequent Event [Member] | Note Holder Three [Member]
Subsequent Event [Line Items]
Principal amount						6,000
Accrued interest						$414
Conversion of common stock						42,761,666
Common stock, par value						$0.00