High Performance Beverages (TBEV) 10-K 18 Nov 15 2015 FY Annual report Financial data

Document and Entity Information

Document and Entity Information - USD ($)	12 Months Ended
	Jul. 31, 2015	Nov. 12, 2015	Jan. 31, 2015
Document and Entity Information
Entity Registrant Name	HIGH PERFORMANCE BEVERAGES CO.
Entity Central Index Key	1,504,222
Amendment Flag	false
Current Fiscal Year End Date	--07-31
Document Type	10-K
Document Period End Date	Jul. 31, 2015
Document Fiscal Year Focus	2,015
Document Fiscal Period Focus	FY
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	No
Entity Filer Category	Smaller Reporting Company
Entity Public Float			$ 2,071,540
Entity Common Stock, Shares Outstanding		4,300,023,776

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($)	Jul. 31, 2015	Jul. 31, 2014
Current Assets
Cash and cash equivalents	$ 144,093	$ 10,485
Prepaid expense		27,000
Total Current Assets	$ 144,093	37,485
Total Assets	144,093	37,485
Current Liabilities
Accounts payable and accrued expenses	759,190	212,216
Note payable	6,900	6,900
Convertible notes payable, net	3,356,418	993,385
Derivative liabilities	1,203,607	1,189,287
Total Liabilities	5,326,115	$ 2,401,788
Stockholders' Deficit
Preferred stock: $0.001 par value; 1,000,000 shares authorized; 100,000 shares issued and outstanding at July 31, 2015	100
Common stock: $0.001 par value; 5,000,000,000 shares authorized; 2,400,411,602 and 476,910,212 shares issued and outstanding at July 31, 2015 and 2014, respectively	2,400,411	$ 47,691
Stock payable	148,066	220,286
Additional paid-in capital	3,258,329	3,513,231
Accumulated deficit	(10,988,928)	(6,145,511)
Total Stockholders' Deficit	(5,182,022)	(2,364,303)
Total Liabilities and Stockholders' Deficit	$ 144,093	$ 37,485

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parenthetical) - $ / shares	Jul. 31, 2015	Jul. 31, 2014
Statement of Financial Position [Abstract]
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	100,000
Preferred stock, shares outstanding	100,000
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	5,000,000,000	5,000,000,000
Common stock, shares issued	2,400,411,602	476,910,212
Common stock, shares outstanding	2,400,411,602	476,910,212

Consolidated Statements of Oper

Consolidated Statements of Operations - USD ($)	12 Months Ended
	Jul. 31, 2015	Jul. 31, 2014
Income Statement [Abstract]
REVENUES		$ 1,481
COST OF REVENUES
GROSS PROFIT		$ 1,481
OPERATING EXPENSES
General, administrative and other	$ 1,075,348	584,253
Marketing	166,095	$ 42,237
Product development	249,407
Compensation	510,322	$ 1,236,631
TOTAL OPERATING EXPENSES	2,001,172	1,863,121
OPERATING LOSS	2,001,172	$ 1,861,640
OTHER (INCOME) EXPENSE
Interest income	(223)
Interest expense	2,403,172	$ 796,868
Change in fair value of derivative liabilities	$ 439,296	1,084,287
Other expense		36,177
TOTAL OTHER EXPENSE	$ 2,842,245	1,917,332
NET LOSS	$ (4,843,417)	$ (3,778,972)
NET LOSS PER SHARE: BASIC AND DILUTED	$ (0.01)	$ (0.02)
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING: BASIC AND DILUTED	745,738,421	171,066,620

Statements of Stockholders Equi

Statements of Stockholders Equity' Deficit - USD ($)	Total	Preferred Stock	Common Stock	Additional Paid-in Capital	Stock Subscriptions Payable	Accumulated Deficit
Beginning Balance at Jul. 31, 2013	$ (379,598)		$ 10,397	$ 1,755,705	$ 220,839	$ (2,366,539)
Beginning Balance, Shares at Jul. 31, 2013			10,397,000
Common stock issued for services rendered	7,613		$ 761	6,852
Common stock issued to consultants for services rendered, shares			761,260
Common stock issued for endorsement contracts	1,103,475		$ 65,500	1,118,664	$ (21,739)
Common stock issued for endorsement contracts, shares			65,500,000
Common stock issued for conversion of note payable and accrued interest	$ 124,331		$ 29,983	73,162	$ 21,186
Common stock issued for conversion of note payable and accrued interest, shares			29,982,761
Common stock issued for exercise of warrants
BCF Discount on notes payable	$ 402,139			402,139
Reclassification of derivative from liability to equity	156,709			$ 156,709
Net loss	(3,778,972)					$ (3,778,972)
Ending Balance at Jul. 31, 2014	(2,364,303)		$ 47,691	$ 3,513,231	$ 220,286	$ (6,145,511)
Ending Balance, Shares at Jul. 31, 2014			47,691,021
Common stock issued for services rendered	58,300		$ 15,400	$ 124,706	$ (81,806)
Common stock issued to consultants for services rendered, shares			15,400,000
Preferred stock issued for services rendered	100	$ 100
Preferred stock issued for services rendered, shares		1,000,000
Common stock issued for conversion of note payable and accrued interest	$ 707,085		$ 2,142,568	$ (1,445,069)	$ 9,586
Common stock issued for conversion of note payable and accrued interest, shares			2,142,568,328
Common stock issued for exercise of warrants			$ 194,752	(194,752)
Common stock issued for exercise of warrants, shares			194,752,253
Reclassification of derivative from liability to equity	$ 1,260,213			$ 1,260,213
Net loss	(4,843,417)					$ (4,843,417)
Ending Balance at Jul. 31, 2015	$ (5,182,022)	$ 100	$ 2,400,411	$ 3,258,229	$ 148,066	$ (10,988,928)
Ending Balance, Shares at Jul. 31, 2015		1,000,000	2,400,411,602

Consolidated Statements of Cash

Consolidated Statements of Cash Flows - USD ($)	12 Months Ended
	Jul. 31, 2015	Jul. 31, 2014
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$ (4,843,417)	$ (3,778,972)
Adjustments to reconcile net loss to net cash used in operating activities:
Shared-based compensation	$ 58,400	1,084,088
Amortization of deferred financing costs		174,857
Change in derivative liability	$ (439,296)	1,084,287
Amortization of debt discounts	1,629,462	346,926
Shares issued and liabilities accrued for penalty expense	1,205,294	$ 315,567
Non-cash interest expense from derivative liability in excess of face value of convertible notes	115,283
Changes in assets and liabilities:
Decrease in prepaid expenses	$ 27,000
Decrease in inventory		$ 31,034
Increase in accounts payable and accrued expenses	$ 632,349	162,462
CASH USED IN OPERATING ACTIVITIES	$ (1,614,925)	(579,751)
CASH FLOWS FROM FINANCING ACTIVITIES
Repayments of debt		(1,100)
Proceeds from issuances of convertible notes payable	$ 1,748,533	579,416
Proceeds from issuance of notes payable		8,000
CASH PROVIDED BY FINANCING ACTIVITIES	$ 1,748,533	586,316
NET INCREASE IN CASH	133,608	6,565
Cash and cash equivalents, beginning of the year	10,485	3,920
Cash and cash equivalents, end of the year	$ 144,093	$ 10,485
SUPPLEMENTAL CASH FLOWS INFORMATION:
Cash paid for interest
Cash paid for income taxes
NON-CASH INVESTING AND FINANCING ACTIVITIES
Common stock issued for conversion of convertible notes payable and interest	$ 707,085	$ 257,190
Common stock issued for exercise of warrants
Debt discounts from fair value of derivative liabilities	$ 1,260,213	$ 1,189,287
Debt discount for issued convertible notes payable	$ 1,597,112	$ 402,139

Organization

Organization	12 Months Ended
	Jul. 31, 2015
Organization [Abstract]
ORGANIZATION	NOTE 1 - ORGANIZATION High Performance Beverages Company (formerly known as Dethrone Royalty Holdings, Inc. and Exclusive Building Services, Inc.) (the “Company”) was founded as an unincorporated DBA in February 1997 and was incorporated as a C corporation under the laws of the State of Nevada on October 11, 2010. In October 2013, the Company entered into a license agreement with Throwdown Industries Holdings, LLC, a Delaware limited liability company (“Throwdown Licensor”), pursuant to which the Licensor granted an exclusive, non-sublicenseable and non-assignable right to the Company to use its trademarks and other intellectual properties (“Throwdown Trademarks”) solely in connection with the development, manufacture, distribution, marketing and sale of sports performance drinks within the United States and Canada (the “Throwdown License Agreement”) as well as a one-time right of first refusal to license other types of beverages. The Throwdown License was terminated in December 2014.

Summary of Significant Accounti

Summary of Significant Accounting Policies	12 Months Ended
	Jul. 31, 2015
Summary of Significant Accounting Policies [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Basis of Accounting The Company’s consolidated financial statements are prepared using the accrual method of accounting. These consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary, Dethrone Beverage, Inc. All significant inter-company balances and transactions have been eliminated upon consolidation. Use of Estimates and Assumptions Preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates. Cash and Cash Equivalents For purposes of the balance sheet and statement of cash flows, the Company considers all highly liquid instruments with maturity of three months or less at the time of issuance to be cash equivalents. Inventory Inventories are stated at the lower of cost or market value under the first-in, first-out method. The Company regularly assesses slow-moving, excess and obsolete inventory and maintains balance sheet reserves in amounts required to reduce the recorded value of inventory to lower of cost or market. Fair Value Considerations The Company follows ASC 820, “ Fair Value Measurements and Disclosures There are three levels of inputs to fair value measurements - Level 1, meaning the use of quoted prices for identical instruments in active markets; Level 2, meaning the use of quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active or are directly or indirectly observable; and Level 3, meaning the use of unobservable inputs. The Company uses Level 1 inputs for its fair value measurements whenever there is an active market, with actual quotes, market prices, and observable inputs on the measurement date. The Company uses Level 2 inputs for fair value measurements whenever there are quoted prices for similar securities in an active market or quoted prices for identical securities in an inactive market. The Company uses observable market data whenever available. Derivative Liabilities The Company, in accordance with ASC 815-40-25 and ASC 815-10-15 Derivatives and Hedging and ASC 480-10-25 Liabilities-Distinguishing Liabilities from Equity, the embedded derivate associated with convertible notes payable are accounted for as liabilities during the term of the related notes payable. Revenue Recognition The Company recognizes revenue when it is realized or realizable and earned less estimated future doubtful accounts. The Company considers revenue realized or realizable and earned when all of the following criteria are met: (i) persuasive evidence of an arrangement exists, (ii) the services have been rendered to the customer, (iii) the sales price is fixed or determinable, and (iv) collectability is reasonably assured. Stock-based Compensation The Company measures the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award (with limited exceptions). Incremental compensation costs arising from subsequent modifications of awards after the grant date must be recognized. The Company has not adopted a stock option plan and has not granted any stock options. Income Taxes A deferred tax asset or liability is recorded for all temporary differences between financial and tax reporting and net operating loss carry forwards. Deferred tax expense (benefit) results from the net change during the year of deferred tax assets and liabilities. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of enactment. Loss per Share Basic and diluted net income per common share has been calculated by dividing the net income for the period by the basic and diluted weighted average number of common shares. As of July 31, 2015 and 2014, independent third parties held 14,439,441 and 21,504,486 warrants outstanding, respectively, which have a dilutive effect. Subsequent Events The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statements are issued. Recently Issued Accounting Pronouncements The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations. Reclassifications Certain comparative figures have been reclassified to conform to the current year presentation.

Going Concern

Going Concern	12 Months Ended
	Jul. 31, 2015
Going Concern [Abstract]
GOING CONCERN	NOTE 3 - GOING CONCERN The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As reflected in the accompanying consolidated financial statements, the Company had negative net working capital and a net stockholders’ deficit at July 31, 2015 and had no reliable source of ongoing debt or equity financing. The Company is emphasizing a new product line involving the manufacture and sale of sports performance or energy drinks along with any other non-alcoholic beverage under the trade name High Performance Beverages Company. However, there are uncertainties as to whether the Company will obtain sufficient financing to introduce and distribute the planned product or, if distributed, there will be sufficient market demand for the products. The consolidated financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

Convertible Notes Payable

Convertible Notes Payable	12 Months Ended
	Jul. 31, 2015
Convertible Notes Payable [Abstract]
CONVERTIBLE NOTES PAYABLE	NOTE 4 - CONVERTIBLE NOTES PAYABLE Convertible notes payable consisted of the following: July 31, July 31, Description 2015 2014 On November 15, 2012, the Company entered into a Senior Secured Promissory Note with an unaffiliated party under which the Company received a one-year loan with a principal balance of $100,000. This note bears interest at 20% per annum with interest payments due quarterly. In addition, the Company issued 2,500,000 shares of restricted common stock to the lender and Mr. Holley and McBride pledged their 56,250,000 shares of the Company’s common stock as collateral and transferred 1,000,000 shares of free trading shares to the lender. If the Company goes into default of the provisions of the note, it becomes convertible into the Company’s common stock at a price of $0.001 per share (100 million shares). On June 20, 2013, the Company and the lender entered into an amended and restated Senior Secured Convertible Promissory Note which amended certain terms of this note. Pursuant to the amended note, the Company’s repayment of the principal balance of the amended note is secured by all the assets of the Company. In addition, the provisions of this note whereby Messrs. Holley and McBride pledged 56,250,000 of their shares of common stock of the Company were removed. As of July 31, 2015, this note was in default. $ 100,000 $ 100,000 On February 27, 2013, the Company entered into a $335,000 convertible loan agreement. This agreement provides for a $35,000 original issue discount. The lender, at its discretion, may provide funds up to $300,000 to the Company. It provided $60,000 at the closing of this agreement on April 30, 2013. All loans under this agreement are payable in full one year after the funds are issued, together with a prorated portion of the original issue discount. All amounts outstanding under this agreement become convertible, at the lender’s discretion, into shares of the Company’s common stock starting 180 days from the execution date of this agreement. The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice. The lender has agreed that it will not execute any short trades and, at no time, will hold more than 4.9% of the Company’s outstanding common stock. 35,720 77,726 On April 30, 2013, the Company sold an 18% Senior Convertible Debenture in the principal amount of $60,000. The debenture matured on April 30, 2014 and has an interest rate of 18% per annum payable monthly and on each conversion date. The conversion price of the debenture is 65% of the average of the lowest three closing bid prices of the common stock for the twenty trading days immediately prior to the conversion date. 37,554 46,254 On October 10, 2013, the Company entered into a securities purchase agreement (the “SPA”) with an investor, pursuant to which the investor purchased a master promissory note (the “Master Note”) with a principal balance of $48,000 for a purchase price of $40,000 at an original issuance discount of $4,000. The Company also agreed to pay $4,000 worth of legal, accounting and due diligence costs to the investor. 72,027 128,461 On January 8, 2014, the Company sold an Original Issue Discount Convertible Promissory Note in the principal amount of $75,000, for cash consideration of $50,000. This note matured on July 8, 2014 and all overdue principal entailed a late fee at the rate of 22% per annum. The Company had the option to prepay this note for $100,000 at any time prior to the maturity date. 68,671 72,196 On February 11, 2014, the Company sold an Original Issue Discount Convertible Promissory Note in the principal amount of $75,000 for cash consideration of $50,000. This note matured on August 11, 2014 and all overdue principal will entail a late fee at the rate of 22% per annum. The Company had the option to prepay this note for $75,000 at any time prior to May 11, 2014. - 75,000 On February 25, 2014, the Company sold a 10% Convertible Redeemable Note in the principal amount of $22,000 pursuant to a Securities Purchase Agreement. This note matured on February 28, 2015 and has an interest rate of 10% per annum. This note may be converted into common stock of the Company at any time beginning on the 180th day of the date of this Note at a price equal to 50% of the lowest closing bid price of the common stock as reported on OTCQB, for the fifteen prior trading days. In the event the Company experiences a DTC “Chill” on its shares, the conversion price shall be decreased to 40% instead of 50% while that “Chill” is in effect. - 22,000 On March 25, 2014, the Company sold a note with a principal balance of $75,000 for a purchase price of $50,000 and an original issuance discount of $25,000. This note matured on September 25, 2014. 75,000 75,000 On March 31, 2014, the Company sold a note with a principal balance of $42,000 for a purchase price of $30,000. This note matured on September 30, 2014. Interest accrued at the rate of 15% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the holder, in whole at any time and from time to time. 6,496 67,146 On April 1, 2014, the Company sold a note with a principal balance of $21,000 for a purchase price of $15,000. This note matured on October 1, 2014. Interest accrued at the rate of 15% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time. - 21,000 On June 3, 2014, the Company sold a note with a principal purchase price of $10,000. This note matured on June 2, 2015. Interest accrued at the rate of 8% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under the note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time. 1,500 10,000 On June 6, 2014, the Company sold a note with a principal purchase price of $60,000. This note matured on June 5, 2015. Interest accrues at the rate of 8% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the noteholder, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time. 39,756 60,000 On June 4, 2014, a new lender assumed a $60,000 portion of existing debt. Pursuant to the original agreement, if the Company does not repay the entire balance of the maturity date, June 15, 2014, the note shall accrue interest at 22% per annum. 472,568 176,718 On June 6, 2014, the Company sold a note with a principal purchase price of $60,000. This note matured on June 5, 2015. Interest accrues at the rate of 8% per annum, compounding daily. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the five (5) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note. 36,510 60,000 On July 2, 2014, a new lender assumed a $70,000 portion of existing debt. Pursuant to the original note agreement, if the Company does not repay the entire balance of the maturity date, July 2, 2015, the note shall accrue interest at 22% per annum. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note (the “Conversion Price”). - 57,000 On August 15, 2014, the Company sold a non interest bearing note with a principal purchase price of $66,000. This note is due on August 15, 2015. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 50% of the lowest trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note. 68,000 - On August 26, 2014, a new Investor purchased from an original noteholder, a convertible note with a face value of $48,000 dated October 8, 2013, with a present balance of $62,234, including accrued interest. The terms of the original note remain the same. 705,946 - On August 27, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $160,000 pursuant to a Securities Purchase Agreement. This note matured on March 27, 2015. 233,707 - On October 2, 2014, the Company sold a note with a principal purchase price of $58,000. This note matured on May 2, 2015. Interest accrues at the rate of 12% per annum, compounding daily. 25,730 - On October 17, 2014, the Company sold a 1% Convertible Redeemable Note in the principal amount of $500,000 pursuant to a Securities Purchase Agreement. 500,000 - On November 28, 2014, the Company executed a convertible note payable in the amount of $800,000, which matured on May 28, 2015, bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. 800,000 - On March 11, 2015, the Company executed a convertible note payable in the amount of $100,000 payable on September 5, 2015 bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. 100,000 - Total 3,379,185 1,048,501 Less: Debt discount (1,652,229 ) (402,139 ) Plus: Amortization of discounts 1,629,462 347,023 Total convertible notes payable $ 3,356,418 993,385

Derivative Liability

Derivative Liability	12 Months Ended
	Jul. 31, 2015
Derivative Liability [Abstract]
DERIVATIVE LIABILITY	NOTE 5 - DERIVATIVE LIABILITY The convertible notes payable issued by the Company contain a variable conversion feature (the Variable Conversion Feature) that gives rise to a derivative liability. The Company has measured its derivative liability at fair value and recognized the derivative value as a current liability and recorded the derivative value on its consolidated balance sheet. The derivative is valued primarily using models based on unobservable inputs that are supported by little to no market activity. These inputs represent management’s best estimate of what market participants would use in pricing the liability at the measurement date and thus are classified as Level 3. Changes in the fair values of the derivative are recognized as earnings or losses in the current period. The fair values of derivative liabilities related to the Variable Conversion Feature for the years ended July 31, 2015 and 2014 were estimated on the transaction dates and balance sheet dates under the following assumptions: July 31, 2014 Issuances / changes July 31, 2015 Shares of common stock issuable upon exercise of debt 502,650,890 2,142,548,268 11,029,762,479 Estimated market value of common stock on measurement date $ 0.0039 $ 0.0001 $ 0.0003 Exercise price $ 0.00234 $ 0.02262 $ 0.0007 Risk free interest rate 0.12 % 0.09% - 0.36% 0.33 % Expected dividend yield 0.00 % 0.00% 0.00 % Expected volatility 114.29 % 15.55% - 384.93% 384.93 % Expected exercise term in years 1.00 1.00 0.8333 The changes in fair values of the derivative liabilities related to the convertible notes payable for the years ended July 31, 2015 and 2014 are summarized as follows: Fair value of derivative liabilities at July 31, 2013 $ 242,430 Fair value of derivative liabilities related to new notes 1,206,095 Conversion of derivative liabilities (156,709 ) Change in fair value of derivative liabilities (102,529 ) Fair value of derivative liabilities at July 31, 2014 1,189,287 Fair value of derivative liabilities related to new notes 1,713,829 Conversion of derivative liabilities (1,260,213 ) Change in fair value of derivative liabilities (439,296 ) Fair value of derivative liabilities at July 31, 2015 $ 1,203,607

Equity

Equity	12 Months Ended
	Jul. 31, 2015
Equity [Abstract]
EQUITY	NOTE 6 - EQUITY The Company is authorized to issue 5,000,000,000 shares of common stock and 1,000,000 shares of preferred stock. In connection with the sale of a debenture on April 30, 2013, the Company issued a warrant to purchase 3,726,708 shares of the Company’s common stock at an exercise price of $.03 per share to the purchaser (subject to adjustment as provided in the debenture). The warrant is exercisable on a cash or a cashless basis (as provided in the warrant). The warrant terminates three years from the initial exercise date and on such date the warrant shall be automatically exercised via cashless exercise. The fair market value of the warrant was $37,267 on the date of issuance. As of July 31, 2014, the warrant was fully exercised. In connection with the sale of a convertible note on October 8, 2013, the Company issued a warrant to purchase 17,777,778 shares of the Company’s common stock based upon the following formula: $112,000 divided by the conversion price, as defined in the warrant on the date of issuance, which was $0.0063 per share. The warrant is exercisable on a cash or cashless basis (as provided in the warrant). The warrant terminates five years from the date of issuance. The fair market value of the warrant on the date of issuance was $317,865 using the Black-Scholes formula assuming volatility of 134.68%, and a discount rate of 0.11%. A summary of warrant activity for the year ended July 31, 2015 and 2014 is presented below: Weighted Weighted average average remaining Aggregate exercise contractual intrinsic Warrants price life (years) value Outstanding on July 31, 2013 - - - - Granted 21,504,486 $ .01815 3.5 $ - Exercised (3,726,708 ) .03 - - Outstanding on July 31, 2014 17,777,778 $ 0.0063 4.189 $ - Granted - - - - Exercised (3,338,337 ) - - - Outstanding on July 31, 2015 14,439,441 $ 0.0063 3.189 $ - During the year ended July 31, 2015, ● the Company issued 194,752,253 shares of common stock related to the cashless exercise of 3,338,337 warrants during the year. ● the Company issued 100,000 shares of preferred stock in the form of compensation to the officers of the Company. The stock was valued at $100. ● the Company issued 15,400,000 shares of common stock for compensation for services rendered. The stock was valued at $58,300. ● the Company issued 2,142,548,268 shares of common stock related to the conversion of $707,065 in principal and interest related to convertible notes payable. During the year ended July 31, 2014, ● the Company issued 761,260 shares of common stock for compensation for services rendered. The stock was valued at $7,613. ● the Company issued 6,550,000 of common stock for endorsement contracts. The stock was valued at $1,103,475. ● the Company issued 29,982,761 shares of common stock related to conversions of convertible debt during the year. The stock was valued at $124,331.

Related Party Transactions

Related Party Transactions	12 Months Ended
	Jul. 31, 2015
Related Party Transactions [Abstract]
RELATED PARTY TRANSACTIONS	NOTE 7 - RELATED PARTY TRANSACTIONS The Company neither owns nor leases any real or personal property. The Company's office is provided by an officer who incurs no incremental costs as a result of the Company using the space. Therefore, he does not charge for its use. There is no written lease agreement, and no obligation for him to continue this arrangement. There were no other related party transactions for the years ended July 31, 2015 and 2014.

Commitments and Contingencies

Commitments and Contingencies	12 Months Ended
	Jul. 31, 2015
Commitments and Contingencies [Abstract]
COMMITMENTS AND CONTINGENCIES	NOTE 8 - COMMITMENTS AND CONTINGENCIES Throwdown License Agreement On October 10, 2013, the Company entered into a license agreement (“Throwdown License Agreement”) with Throwdown Industries Holdings, LLC, a Delaware limited liability company (“Licensor”), pursuant to which the Licensor granted an exclusive, non-sublicenseable and non-assignable right to the Company to use its trademarks and other intellectual properties (“Trademarks”) solely in connection with the development, manufacture, distribution, marketing and sale of sports performance drinks within the United States and Canada (the “License”) as well as a one-time right of first refusal to license other types of beverages. The Company’s rights under the License Agreement are contingent upon Licensor’s prior written approval of any sports performance drinks developed or proposed by the Company to contain any of the Trademarks (“Licensed Products”). In consideration for the License, the Company shall pay ten percent (10%) of the net revenue generated by all sales and other transfers of the Licensed Products during the term of the License Agreement. Notwithstanding the foregoing, the Company shall pay the minimum royalties as set forth below: Minimum Minimum Time Period: Net Revenue Quarterly Payments (a) Effective Date through 12/31/13 $ - - (b) 01/01/14 through 12/31/14 $ 1,000,000 $ 37,500 (c) 01/01/15 through 12/31/15 $ 1,600,000 * $ 50,000 (d) 01/01/16 through 12/31/16 $ 2,500,000 ** $ 75,000 * 2015 minimum net revenue shall be the greater of 120% of the actual 2014 net revenue or $1,600,000. ** 2016 minimum net revenue shall be the greater of 110% of the actual 2015 net revenue or $2,500,000. During any extension term and beyond 2016, the annual minimum net revenue shall be at least 105% greater than the previous year. In addition to the cash payment, the Company will also issue 5,437,603 shares of its common stock to the Licensor. During each quarter of the term of the Throwdown License Agreement, the Licensor shall have the option to convert a portion or all of the greater of the minimum quarterly payments or the actual earned royalties into shares of stock of the Company at an exercise price equal to the lesser of $0.03 per share or the VWAP for the ten (10) trading days prior to the end of the respective quarter during the term. In December 2014, both parties to the contract agreed to terminate the licensing agreement. Pending and Threatened Litigation As of July 31, 2015, the Company was involved in a civil lawsuit pending in the United States District Court. The Plaintiffs sought damages ranging from $4,814,500 to $25,000,000 arising from the alleged breach of terms for certain marketing services. Plaintiffs asserted their claims based on the legal theories of breach of contract and fraud. The Company had moved to dismiss all but one of the claims for breach of contract asserted in the complaint, which motion was still pending at July 31, 2015. Management denied the remaining claim and vigorously defended against it. In August 2015, the litigation was settled in exchange for the issuance of 100,000,000 shares of the Company’s common stock, having a fair market value of $220,000. The Company has accrued a liability of $220,000 at July 31, 2015. On September 17, 2015, the Company entered into a Settlement Agreement with a lender. In accordance with the Settlement Agreement, the Company agreed to issue to the lender a convertible promissory note in the principal amount of $240,500, in exchange for the return and cancellation of certain outstanding debt held by the lender. The debt was comprised of an aggregate of $240,500 of principal and interest on i) a convertible debenture in the original principal amount of $60,000 issued to the lender on April 30, 2013, ii) a senior secured convertible promissory note with an original principal balance of $100,000, which the lender had assumed from an individual on June 17, 2013, and iii) a convertible note with an original principal amount of $42,000 issued to the lender on March 31, 2014. The Company is also involved in the following lawsuits: On or about January 29, 2015, Alpha Capital Anstalt (“Alpha”) filed a complaint against the Company for damages in connection with a note that they alleged was in default by the Company, which was answered on or about April 3, 2015. See Case 1:15-cv-00639-CM filed in the United States District Court, Southern District. It is still pending, discovery is complete, and Alpha has filed and served a motion for summary judgment. The Company plans to file and opposition, and the case will likely be settled in the meantime.

Subsequent Events

Subsequent Events	12 Months Ended
	Jul. 31, 2015
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	NOTE 9 - SUBSEQUENT EVENTS Subsequent to July 31, 2015, ● the Company issued 1,261,232,871 shares of common stock to holders of convertible notes upon the conversion of $271,104 in principal, $13,425 in accrued interest and $2,040 in fees. ● the Company issued 500,000,000 shares of common stock to a warrant holder upon the cashless conversion of 221,159 warrants. ● the Company issued 100,000,000 shares of common stock to settle a lawsuit with a vendor. The fair market value of the shares on the date of issuance was $220,000. In September 2015, the Company issued 10,000,000 shares to consultants for services rendered. The fair market value of the shares on the date of issuance was $25,000. In September 2015, the Company issued 6,000,000 shares to professional athletes in exchange for product endorsements. The fair market value of the shares on the date of issuance was $9,500.

Summary of Significant Accoun16

Summary of Significant Accounting Policies (Policies)	12 Months Ended
	Jul. 31, 2015
Summary of Significant Accounting Policies [Abstract]
Basis of Accounting	Basis of Accounting The Company’s consolidated financial statements are prepared using the accrual method of accounting. These consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary Dethrone Beverage, Inc. All significant inter-company balances and transactions have been eliminated upon consolidation.
Use of Estimates and Assumptions	Use of Estimates and Assumptions Preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates.
Cash and Cash Equivalents	Cash and Cash Equivalents For purposes of the balance sheet and statement of cash flows, the Company considers all highly liquid instruments with maturity of three months or less at the time of issuance to be cash equivalents.
Inventory	Inventory Inventories are stated at the lower of cost or market value under the first-in, first-out method. The Company regularly assesses slow-moving, excess and obsolete inventory and maintains balance sheet reserves in amounts required to reduce the recorded value of inventory to lower of cost or market.
Fair Value Considerations	Fair Value Considerations The Company follows ASC 820, “ Fair Value Measurements and Disclosures There are three levels of inputs to fair value measurements - Level 1, meaning the use of quoted prices for identical instruments in active markets; Level 2, meaning the use of quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active or are directly or indirectly observable; and Level 3, meaning the use of unobservable inputs. The Company uses Level 1 inputs for its fair value measurements whenever there is an active market, with actual quotes, market prices, and observable inputs on the measurement date. The Company uses Level 2 inputs for fair value measurements whenever there are quoted prices for similar securities in an active market or quoted prices for identical securities in an inactive market. The Company uses observable market data whenever available.
Derivative Liabilities	Derivative Liabilities The Company, in accordance with ASC 815-40-25 and ASC 815-10-15 Derivatives and Hedging and ASC 480-10-25 Liabilities-Distinguishing Liabilities from Equity, the embedded derivate associated with convertible notes payable are accounted for as liabilities during the term of the related notes payable.
Revenue Recognition	Revenue Recognition The Company recognizes revenue when it is realized or realizable and earned less estimated future doubtful accounts. The Company considers revenue realized or realizable and earned when all of the following criteria are met: (i) persuasive evidence of an arrangement exists, (ii) the services have been rendered to the customer, (iii) the sales price is fixed or determinable, and (iv) collectability is reasonably assured.
Stock-based Compensation	Stock-based Compensation The Company measures the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award (with limited exceptions). Incremental compensation costs arising from subsequent modifications of awards after the grant date must be recognized. The Company has not adopted a stock option plan and has not granted any stock options.
Income Taxes	Income Taxes A deferred tax asset or liability is recorded for all temporary differences between financial and tax reporting and net operating loss carry forwards. Deferred tax expense (benefit) results from the net change during the year of deferred tax assets and liabilities. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of enactment.
Loss per Share	Loss per Share Basic and diluted net income per common share has been calculated by dividing the net income for the period by the basic and diluted weighted average number of common shares. As of July 31, 2015 and 2014, independent third parties held 14,439,441 and 21,504,486 warrants outstanding, respectively, which have a dilutive effect.
Subsequent Events	Subsequent Events The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statements are issued.
Recently Issued Accounting Pronouncements	Recently Issued Accounting Pronouncements The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.
Reclassifications	Reclassifications Certain comparative figures have been reclassified to conform to the current year presentation.

Convertible Notes Payable (Tabl

Convertible Notes Payable (Tables)	12 Months Ended
	Jul. 31, 2015
Convertible Notes Payable [Abstract]
Schedule of convertible notes payable	July 31, July 31, Description 2015 2014 On November 15, 2012, the Company entered into a Senior Secured Promissory Note with an unaffiliated party under which the Company received a one-year loan with a principal balance of $100,000. This note bears interest at 20% per annum with interest payments due quarterly. In addition, the Company issued 2,500,000 shares of restricted common stock to the lender and Mr. Holley and McBride pledged their 56,250,000 shares of the Company’s common stock as collateral and transferred 1,000,000 shares of free trading shares to the lender. If the Company goes into default of the provisions of the note, it becomes convertible into the Company’s common stock at a price of $0.001 per share (100 million shares). On June 20, 2013, the Company and the lender entered into an amended and restated Senior Secured Convertible Promissory Note which amended certain terms of this note. Pursuant to the amended note, the Company’s repayment of the principal balance of the amended note is secured by all the assets of the Company. In addition, the provisions of this note whereby Messrs. Holley and McBride pledged 56,250,000 of their shares of common stock of the Company were removed. As of July 31, 2015, this note was in default. $ 100,000 $ 100,000 On February 27, 2013, the Company entered into a $335,000 convertible loan agreement. This agreement provides for a $35,000 original issue discount. The lender, at its discretion, may provide funds up to $300,000 to the Company. It provided $60,000 at the closing of this agreement on April 30, 2013. All loans under this agreement are payable in full one year after the funds are issued, together with a prorated portion of the original issue discount. All amounts outstanding under this agreement become convertible, at the lender’s discretion, into shares of the Company’s common stock starting 180 days from the execution date of this agreement. The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice. The lender has agreed that it will not execute any short trades and, at no time, will hold more than 4.9% of the Company’s outstanding common stock. 35,720 77,726 On April 30, 2013, the Company sold an 18% Senior Convertible Debenture in the principal amount of $60,000. The debenture matured on April 30, 2014 and has an interest rate of 18% per annum payable monthly and on each conversion date. The conversion price of the debenture is 65% of the average of the lowest three closing bid prices of the common stock for the twenty trading days immediately prior to the conversion date. 37,554 46,254 On October 10, 2013, the Company entered into a securities purchase agreement (the “SPA”) with an investor, pursuant to which the investor purchased a master promissory note (the “Master Note”) with a principal balance of $48,000 for a purchase price of $40,000 at an original issuance discount of $4,000. The Company also agreed to pay $4,000 worth of legal, accounting and due diligence costs to the investor. 72,027 128,461 On January 8, 2014, the Company sold an Original Issue Discount Convertible Promissory Note in the principal amount of $75,000, for cash consideration of $50,000. This note matured on July 8, 2014 and all overdue principal entailed a late fee at the rate of 22% per annum. The Company had the option to prepay this note for $100,000 at any time prior to the maturity date. 68,671 72,196 On February 11, 2014, the Company sold an Original Issue Discount Convertible Promissory Note in the principal amount of $75,000 for cash consideration of $50,000. This note matured on August 11, 2014 and all overdue principal will entail a late fee at the rate of 22% per annum. The Company had the option to prepay this note for $75,000 at any time prior to May 11, 2014. - 75,000 On February 25, 2014, the Company sold a 10% Convertible Redeemable Note in the principal amount of $22,000 pursuant to a Securities Purchase Agreement. This note matured on February 28, 2015 and has an interest rate of 10% per annum. This note may be converted into common stock of the Company at any time beginning on the 180th day of the date of this Note at a price equal to 50% of the lowest closing bid price of the common stock as reported on OTCQB, for the fifteen prior trading days. In the event the Company experiences a DTC “Chill” on its shares, the conversion price shall be decreased to 40% instead of 50% while that “Chill” is in effect. - 22,000 On March 25, 2014, the Company sold a note with a principal balance of $75,000 for a purchase price of $50,000 and an original issuance discount of $25,000. This note matured on September 25, 2014. 75,000 75,000 On March 31, 2014, the Company sold a note with a principal balance of $42,000 for a purchase price of $30,000. This note matured on September 30, 2014. Interest accrued at the rate of 15% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the holder, in whole at any time and from time to time. 6,496 67,146 On April 1, 2014, the Company sold a note with a principal balance of $21,000 for a purchase price of $15,000. This note matured on October 1, 2014. Interest accrued at the rate of 15% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time. - 21,000 On June 3, 2014, the Company sold a note with a principal purchase price of $10,000. This note matured on June 2, 2015. Interest accrued at the rate of 8% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under the note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time. 1,500 10,000 On June 6, 2014, the Company sold a note with a principal purchase price of $60,000. This note matured on June 5, 2015. Interest accrues at the rate of 8% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the noteholder, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time. 39,756 60,000 On June 4, 2014, a new lender assumed a $60,000 portion of existing debt. Pursuant to the original agreement, if the Company does not repay the entire balance of the maturity date, June 15, 2014, the note shall accrue interest at 22% per annum. 472,568 176,718 On June 6, 2014, the Company sold a note with a principal purchase price of $60,000. This note matured on June 5, 2015. Interest accrues at the rate of 8% per annum, compounding daily. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the five (5) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note. 36,510 60,000 On July 2, 2014, a new lender assumed a $70,000 portion of existing debt. Pursuant to the original note agreement, if the Company does not repay the entire balance of the maturity date, July 2, 2015, the note shall accrue interest at 22% per annum. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note (the “Conversion Price”). - 57,000 On August 15, 2014, the Company sold a non interest bearing note with a principal purchase price of $66,000. This note is due on August 15, 2015. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 50% of the lowest trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note. 68,000 - On August 26, 2014, a new Investor purchased from an original noteholder, a convertible note with a face value of $48,000 dated October 8, 2013, with a present balance of $62,234, including accrued interest. The terms of the original note remain the same. 705,946 - On August 27, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $160,000 pursuant to a Securities Purchase Agreement. This note matured on March 27, 2015. 233,707 - On October 2, 2014, the Company sold a note with a principal purchase price of $58,000. This note matured on May 2, 2015. Interest accrues at the rate of 12% per annum, compounding daily. 25,730 - On October 17, 2014, the Company sold a 1% Convertible Redeemable Note in the principal amount of $500,000 pursuant to a Securities Purchase Agreement. 500,000 - On November 28, 2014, the Company executed a convertible note payable in the amount of $800,000, which matured on May 28, 2015, bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. 800,000 - On March 11, 2015, the Company executed a convertible note payable in the amount of $100,000 payable on September 5, 2015 bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. 100,000 - Total 3,379,185 1,048,501 Less: Debt discount (1,652,229 ) (402,139 ) Plus: Amortization of discounts 1,629,462 347,023 Total convertible notes payable $ 3,356,418 993,385

Derivative Liability (Tables)

Derivative Liability (Tables)	12 Months Ended
	Jul. 31, 2015
Derivative Liability [Abstract]
Schedule of fair value of derivative liability	July 31, 2014 Issuances / changes July 31, 2015 Shares of common stock issuable upon exercise of debt 502,650,890 2,142,548,268 11,029,762,479 Estimated market value of common stock on measurement date $ 0.0039 $ 0.0001 $ 0.0003 Exercise price $ 0.00234 $ 0.02262 $ 0.0007 Risk free interest rate 0.12 % 0.09% - 0.36% 0.33 % Expected dividend yield 0.00 % 0.00% 0.00 % Expected volatility 114.29 % 15.55% - 384.93% 384.93 % Expected exercise term in years 1.00 1.00 0.8333
Summary of change in fair values of the derivative liabilities	Fair value of derivative liabilities at July 31, 2013 $ 242,430 Fair value of derivative liabilities related to new notes 1,206,095 Conversion of derivative liabilities (156,709 ) Change in fair value of derivative liabilities (102,529 ) Fair value of derivative liabilities at July 31, 2014 1,189,287 Fair value of derivative liabilities related to new notes 1,713,829 Conversion of derivative liabilities (1,260,213 ) Change in fair value of derivative liabilities (439,296 ) Fair value of derivative liabilities at July 31, 2015 $ 1,203,607

Equity (Tables)

Equity (Tables)	12 Months Ended
	Jul. 31, 2015
Equity [Abstract]
Summary of warrant activity	Weighted Weighted average average remaining Aggregate exercise contractual intrinsic Warrants price life (years) value Outstanding on July 31, 2013 - - - - Granted 21,504,486 $ .01815 3.5 $ - Exercised (3,726,708 ) .03 - - Outstanding on July 31, 2014 17,777,778 $ 0.0063 4.189 $ - Granted - - - - Exercised (3,338,337 ) - - - Outstanding on July 31, 2015 14,439,441 $ 0.0063 3.189 $ -

Commitments and Contingencies (

Commitments and Contingencies (Tables)	12 Months Ended
	Jul. 31, 2015
Commitments and Contingencies [Abstract]
Summary of minimum royalties payment	Minimum Minimum Time Period: Net Revenue Quarterly Payments (a) Effective Date through 12/31/13 $ - - (b) 01/01/14 through 12/31/14 $ 1,000,000 $ 37,500 (c) 01/01/15 through 12/31/15 $ 1,600,000 * $ 50,000 (d) 01/01/16 through 12/31/16 $ 2,500,000 ** $ 75,000 * 2015 minimum net revenue shall be the greater of 120% of the actual 2014 net revenue or $1,600,000. ** 2016 minimum net revenue shall be the greater of 110% of the actual 2015 net revenue or $2,500,000. During any extension term and beyond 2016, the annual minimum net revenue shall be at least 105% greater than the previous year.

Summary of Significant Accoun21

Summary of Significant Accounting Policies (Details) - shares	Jul. 31, 2015	Jul. 31, 2014	Jul. 31, 2013
Warrant [Member]
Warrants outstanding	14,439,441	17,777,778

Convertible Notes Payable (Deta

Convertible Notes Payable (Details) - USD ($)	Jul. 31, 2015	Jul. 31, 2014
Debt Instrument [Line Items]
Convertible Notes Payable, Total	$ 3,379,185	$ 1,048,501
Less: Debt discount	(1,652,229)	(402,139)
Plus: Amortization of discounts	1,629,462	347,023
Total convertible notes payable	3,356,418	993,385
Note One [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	100,000	100,000
Note Two [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	35,720	77,726
Note Three [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	37,554	46,254
Note Four [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	72,027	128,461
Note Five [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	$ 68,671	72,196
Note Six [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total		75,000
Note Seven [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total		22,000
Less: Debt discount	$ (25,000)
Note Eight [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	75,000,000	75,000,000
Note Nine [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	$ 6,496	67,146
Note Ten [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total		21,000
Note Eleven [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	$ 1,500	10,000
Note Twelve [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	39,756	60,000
Note Thirteen [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	472,568	176,718
Note Fourteen [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	$ 36,510	60,000
Note Fifteen [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total		$ 57,000
Note Sixteen [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	$ 68,000
Note Seventeen [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	705,946
Less: Debt discount	(2,000)
Note Eighteen [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	233,707
Note Nineteen [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	25,730
Twenty [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	500,000
Twenty One [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	800,000
Twenty Two [Member]
Debt Instrument [Line Items]
Convertible Notes Payable, Total	$ 100,000

Convertible Notes Payable (De23

Convertible Notes Payable (Details Textual) - USD ($)	12 Months Ended
	Jul. 31, 2015	Jul. 31, 2014
Convertible Notes Payable (Textual)
Additional amount	$ 22,000
Original issue discount	$ 1,652,229	$ 402,139
Common stock issued, shares	100,000,000
Amortization of deferred financing costs		$ 174,857
Convertible shares	1,261,232,871
Debt conversion, amount	$ 271,104
Note One [Member]
Convertible Notes Payable (Textual)
Issue date	Nov. 15, 2012
Principal amount	$ 100,000
Interest rate per annum	20.00%
Restricted common stock issued	2,500,000
Term of debt	1 year
Collateral	56,250,000 shares
Common stock transferred	1,000,000
Conversion price per share	$ 0.001
Convertible shares	100,000,000
Note Two [Member]
Convertible Notes Payable (Textual)
Issue date	Feb. 27, 2013
Principal amount	$ 335,000
Net of discount on convertible notes payable	35,000
Funds capacity	300,000
Funds Provided by loan	$ 60,000
Interest rate per annum	12.00%
Term of debt	1 year
Conversion price per share	$ 0.044
Notice of default description	One-time interest charge of 12% of the amounts outstanding.
Maximum percentage of outstanding common stock holding	4.90%
Description of repayment terms	If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due. If it does not pay all amounts due within 90 days of the execution date, it cannot make any other prepayments of the amounts outstanding without the consent of the lender.
Note Three [Member]
Convertible Notes Payable (Textual)
Issue date	Apr. 30, 2013
Principal amount	$ 60,000
Interest rate per annum	18.00%
Date of maturity	Apr. 30, 2014
Notice of default description	Commencing five days after the occurrence of an event of default that results in the eventual acceleration of the Debenture, the interest rate on the Debenture shall accrue at an interest rate equal to the lesser of 22% per annum or the maximum rate permitted under applicable law.
Note Four [Member]
Convertible Notes Payable (Textual)
Issue date	Oct. 10, 2013
Principal amount	$ 48,000
Purchase price of note	40,000
Net of discount on convertible notes payable	4,000
Debt expense	$ 4,000
Interest rate per annum	0.00%
Notice of default description	Each note shall have a one-time interest charge equal to 12%.
Term of warrant	5 years
Note Five [Member]
Convertible Notes Payable (Textual)
Issue date	Jan. 8, 2014
Principal amount	$ 75,000
Principal amount date	Jan. 8, 2014
Prepayment amount	$ 100,000
Purchase price of note	$ 50,000
Interest rate per annum	22.00%
Date of maturity	Jul. 8, 2014
Conversion price after maturity	$ 0.0001
Conversion price before maturity	$ 0.00001
Notice of default description	Such limitations on conversion may be waived by the Noteholder upon with not less than 61 days' prior notice to the Company.
Maximum percentage of outstanding common stock holding	4.99%
Note Six [Member]
Convertible Notes Payable (Textual)
Issue date	Feb. 25, 2014
Principal amount	$ 22,000
Interest rate per annum	10.00%
Date of maturity	Feb. 25, 2014
Debt conversion, amount	$ 22,000,000
Note Seven [Member]
Convertible Notes Payable (Textual)
Issue date	Mar. 25, 2014
Principal amount	$ 75,000
Original issue discount	$ 25,000
Date of maturity	Mar. 25, 2015
Conversion price after maturity	$ 0.0001
Conversion price before maturity	$ 0.0001
Notice of default description	Limitations on conversion may be waived by the Note holder upon with not less than 61 days' prior notice to the Company.
Maximum percentage of outstanding common stock holding	4.99%
Note Eight [Member]
Convertible Notes Payable (Textual)
Issue date	Mar. 31, 2014
Principal amount	$ 42,000
Purchase price of note	$ 30,000
Interest rate per annum	15.00%
Date of maturity	Sep. 30, 2014
Conversion price after maturity	$ 0.0001
Note Nine [Member]
Convertible Notes Payable (Textual)
Issue date	Apr. 1, 2014
Principal amount	$ 21,000
Purchase price of note	$ 15,000
Interest rate per annum	15.00%
Date of maturity	Oct. 1, 2015
Common stock issued, shares	15,000,000
Conversion price after maturity	$ 0.0001
Conversion of stock, Description	The Company settled the final balance of this Note with the Noteholder for $20,000 in cash and issued 15,000,000 shares subsequent to yearend.
Note Ten [Member]
Convertible Notes Payable (Textual)
Issue date	Jul. 31, 2015
Note Eleven [Member]
Convertible Notes Payable (Textual)
Issue date	Jun. 3, 2014
Purchase price of note	$ 10,000
Interest rate per annum	8.00%
Date of maturity	Jun. 2, 2015
Conversion price after maturity	$ 0.0001
Note Twelve [Member]
Convertible Notes Payable (Textual)
Issue date	Jun. 6, 2014
Interest rate per annum	8.00%
Date of maturity	Jun. 5, 2015
Conversion price after maturity	$ 0.0001
Note Thirteen [Member]
Convertible Notes Payable (Textual)
Issue date	Jun. 4, 2014
Principal amount	$ 60,000
Interest rate per annum	22.00%
Conversion of stock, Description	(i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original Note (the "Conversion Price").
Note Fourteen [Member]
Convertible Notes Payable (Textual)
Issue date	Jun. 6, 2014
Purchase price of note	$ 60,000
Interest rate per annum	8.00%
Date of maturity	Jun. 5, 2015
Conversion of stock, Description	(i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the five (5) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original Note (the "Conversion Price").
Note Fifteen [Member]
Convertible Notes Payable (Textual)
Issue date	Jul. 2, 2014
Principal amount	$ 70,000
Interest rate per annum	22.00%
Date of maturity	Jul. 2, 2015
Conversion of stock, Description	(i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original Note (the "Conversion Price").
Note Sixteen [Member]
Convertible Notes Payable (Textual)
Issue date	Aug. 15, 2014
Principal amount	$ 66,000
Conversion of stock, Description	This note is convertible into shares of the Company's common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 50% of the lowest trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note.
Note Seventeen [Member]
Convertible Notes Payable (Textual)
Issue date	Aug. 26, 2014
Principal amount	$ 48,000
Current principal balance	62,234
Original issue discount	2,000
Purchase price of note	$ 20,000
Conversion of stock, Description	Each of the Notes is convertible, at any time after the date six months from the Purchase Price Date (as defined in the Master Note), into shares of the Company's common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Master Note (the "Conversion Price").
Description of repayment terms	If the Company does not repay the entire balance of each Note prior to the prepayment opportunity date each Note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note.
Note Eighteen [Member]
Convertible Notes Payable (Textual)
Issue date	Aug. 27, 2014
Principal amount	$ 160,000
Interest rate per annum	12.00%
Date of maturity	Mar. 27, 2015
Conversion of stock, Description	This Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of this Note at a price equal to the lesser of (i) $0.01 or (ii) 60% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days.
Note Nineteen [Member]
Convertible Notes Payable (Textual)
Issue date	Oct. 2, 2014
Purchase price of note	$ 58,000
Interest rate per annum	12.00%
Conversion of stock, Description	This Note is convertible into shares of the Company's common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 40% of the lowest bid price price for the thirty (30) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Note agreement (the "Conversion Price").
Note Twenty [Member]
Convertible Notes Payable (Textual)
Issue date	Oct. 17, 2014
Principal amount	$ 500,000
Interest rate per annum	1.00%
Date of maturity	Apr. 17, 2015
Conversion of stock, Description	This Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of this Note at a price equal to 56% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days.
Note Twenty One [Member]
Convertible Notes Payable (Textual)
Issue date	Nov. 28, 2014
Principal amount	$ 800,000
Interest rate per annum	1.00%
Date of maturity	May 28, 2015
Conversion of stock, Description	This Note is convertible into the Company's common stock at a variable conversion price equal to 56% of the market value at the time of conversion.
Note Twenty Two [Member]
Convertible Notes Payable (Textual)
Issue date	Mar. 11, 2015
Principal amount	$ 100,000,000
Interest rate per annum	1.00%
Conversion of stock, Description	This Note is convertible into the Company's common stock at a variable conversion price equal to 56% of the market value at the time of conversion.

Derivative Liability (Details)

Derivative Liability (Details) - $ / shares	12 Months Ended
	Jul. 31, 2015	Jul. 31, 2014
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Shares of common stock issuable upon exercise of debt	11,029,762,479	502,650,890
Estimated market value of common stock on measurement date	$ 0.0003	$ 0.0039
Exercise price	$ 0.0007	$ 0.00234
Risk free interest rate	0.33%	0.12%
Expected dividend yield	0.00%	0.00%
Expected volatility	384.93%	114.29%
Expected exercise term in years	9 months 30 days	1 year
Issuances / Changes [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Shares of common stock issuable upon exercise of debt	2,142,548,268
Estimated market value of common stock on measurement date	$ 0.0001
Exercise price	$ 0.02262
Expected dividend yield	0.00%
Expected exercise term in years	1 year
Issuances / Changes [Member] | Minimum [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Risk free interest rate	0.09%
Expected volatility	15.55%
Issuances / Changes [Member] | Maximum [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Risk free interest rate	0.36%
Expected volatility	384.93%

Derivative Liability (Details 1

Derivative Liability (Details 1) - USD ($)	12 Months Ended
	Jul. 31, 2015	Jul. 31, 2014
Derivative Liability [Abstract]
Fair value of derivative liabilities	$ 1,189,287	$ 242,430
Fair value of derivative liabilities related to new notes	1,713,829	1,206,095
Conversion of derivative liabilities	(1,260,213)	(156,709)
Change in fair value of derivative liabilities	(439,296)	(102,529)
Fair value of derivative liabilities	$ 1,203,607	$ 1,189,287

Equity (Details)

Equity (Details) - Warrant [Member] - USD ($)	12 Months Ended
	Jul. 31, 2015	Jul. 31, 2014	Jul. 31, 2013
Warrant Activity [Abstract]
Number of Warrants Outstanding begining	17,777,778
Number of Warrants Granted		21,504,486
Number of Warrants Exercised	(3,338,337)	(3,726,708)
Number of Warrants Outstanding Ending	14,439,441	17,777,778
Weighted Average Exericse Price
Weighted Average Exercise Price Outstanding beginning	$ 0.0063
Weighted Average Exercise Price Granted		$ 0.01815
Weighted Average Exercise Price Exercised		0.03
Weighted Average Exercise Price Outstanding ending	$ 0.00018	$ 0.0063
Weighted Average Remaining Life In Years
Weighted Average Remaining Life In Years Outstanding, beginning	3 years 2 months 8 days	4 years 2 months 8 days	3 years 6 months
Aggregate Intrinsic Value
Aggregate intrinsic Value, Outstanding beginning
Aggregate intrinsic Value, Outstanding, ending

Equity (Details Textual)

Equity (Details Textual) - USD ($)	Oct. 08, 2013	Apr. 30, 2013	Jul. 31, 2015	Jul. 31, 2014
Equity (Textual)
Preferred stock, shares authorized			1,000,000	1,000,000
Common stock, shares authorized			5,000,000,000	5,000,000,000
Expected volatility			384.93%	114.29%
Common stock issued for services value			$ 58,300	$ 7,613
Conversion of note payable principal			707,085	124,331
Interest			$ 2,403,172	$ 796,868
Conversion of common stock, shares			500,000,000
Conversion of common stock			$ 221,159
Common stock issued, shares			100,000,000
Common stock issued, value			$ 220,000
Stock issued during period shares			5,437,603
Warrant [Member]
Equity (Textual)
Warrants issued	17,777,778	3,726,706
Fair market value of the warrant	$ 112,000
Warrant exercise price	$ 0.0063	$ 0.03
Expected volatility	134.68%
Discount rate	0.11%
Fair market value of warrant	$ 317,865	$ 37,267
Number of Warrants Exercised			3,338,337
Preferred Stock [Member]
Equity (Textual)
Stock issued during period value			$ 100
Stock issued during period shares			100,000
Common Stock [Member]
Equity (Textual)
Cashless warrant exercises, shares			194,752,253
Common stock for services, Shares			14,520,000	761,260
Common stock issued for services value			$ 58,300	$ 7,613
Conversion of note payable, shares			2,142,548,268
Conversion of note payable principal			$ 707,065
Conversion of common stock, shares				29,982,761
Conversion of common stock				$ 124,331
Common stock issued, shares				6,550,000
Common stock issued, value				$ 1,103,475

Commitments and Contingencies28

Commitments and Contingencies (Details)	12 Months Ended
	Jul. 31, 2015USD ($)
Effective Date through 12/31/13 [Member]
Commitments and Contingencies Line Items [Line Items]
Minimum Net Revenue
Minimum Quarterly Payments
01/01/14 through 12/31/14 [Member]
Commitments and Contingencies Line Items [Line Items]
Minimum Net Revenue	$ 1,000,000
Minimum Quarterly Payments	37,500
01/01/15 through 12/31/15 [Member]
Commitments and Contingencies Line Items [Line Items]
Minimum Net Revenue	1,600,000	[1]
Minimum Quarterly Payments	50,000
01/01/16 through 12/31/16 [Member]
Commitments and Contingencies Line Items [Line Items]
Minimum Net Revenue	2,500,000	[2]
Minimum Quarterly Payments	$ 75,000
[1]	2016 minimum net revenue shall be the greater of 110% of the actual 2015 net revenue or $2,500,000. During any extension term and beyond 2016, the annual minimum net revenue shall be at least 105% greater than the previous year.
[2]	2016 Minimum Net Revenue shall be the greater of 110% of the actual 2015 Net Revenue or $2,500,000.00. During any Extension Term and beyond 2016, the annual Minimum Net Revenue shall be at least 105% greater than the previous year.

Commitments and Contingencies29

Commitments and Contingencies (Details Textual) - USD ($)	Sep. 17, 2015	Aug. 31, 2015	Jul. 31, 2015
Commitments and Contingencies (Textual)
Sale revenue and other transfer of license, percentage			10.00%
License agreement, description			The Licensor shall have the option to convert a portion or all of the greater of the minimum quarterly payments or the actual earned royalties into shares of stock of the Company at an exercise price equal to the lesser of $0.03 per share or the VWAP for the ten (10) trading days prior to the end of the respective quarter during the term.
Issuance of common stock to licensor			5,437,603
Litigation settled in exchange for issuance of common stock			$ 220,000
Litigation settled in exchange for issuance of common stock, shares			100,000,000
Subsequent Event [Member]
Commitments and Contingencies (Textual)
Litigation settled in exchange for issuance of common stock		$ 220,000
Litigation settled in exchange for issuance of common stock, shares		100,000,000
Subsequent Event [Member] | Settlement Agreement [Member]
Commitments and Contingencies (Textual)
Convertible promissory note	$ 240,500
Debt Conversion, Description	The debt was comprised of an aggregate of $240,500 of principal and interest on i) a convertible debenture in the original principal amount of $60,000 issued to the lender on April 30, 2013, ii) a senior secured convertible promissory note with an original principal balance of $100,000, which the lender had assumed from an individual on June 17, 2013, and iii) a convertible note with an original principal amount of $42,000 issued to the lender on March 31, 2014.
Maximum [Member]
Commitments and Contingencies (Textual)
Plaintiffs seek damages			$ 25,000,000
Minimum [Member]
Commitments and Contingencies (Textual)
Plaintiffs seek damages			$ 4,814,500
2015 [Member]
Commitments and Contingencies (Textual)
Revenue, description			Net Revenue shall be the greater of 120% of the actual 2014 Net Revenue or $1,600,000.00.
2016 [Member]
Commitments and Contingencies (Textual)
Revenue, description			Net Revenue shall be the greater of 110% of the actual 2015 Net Revenue or $2,500,000.00. During any Extension Term and beyond 2016, the annual Minimum Net Revenue shall be at least 105% greater than the previous year.

Subsequent Events (Details)

Subsequent Events (Details) - USD ($)	1 Months Ended			12 Months Ended
	Sep. 30, 2015	Sep. 01, 2015	Aug. 31, 2015	Jul. 31, 2015	Jul. 31, 2014
Subsequent Event [Line Items]
Common stock conversion into convertible notes				$ 271,104
Common stock conversion into convertible notes, shares				1,261,232,871
Accrued interest				$ 13,425
Payments for fees				2,040
Common stock conversion into warrants				$ 221,159
Common stock conversion into warrants, shares				500,000,000
Issuance of common stock to settle lawsuit with vendor				$ 220,000
Issuance of common stock to settle lawsuit with vendor, shares				100,000,000
Common stock issued to consultants for services rendered				$ 58,300	$ 7,613
Common stock issued for endorsement contracts					$ 1,103,475
Subsequent Event [Member]
Subsequent Event [Line Items]
Issuance of common stock to settle lawsuit with vendor			$ 220,000
Issuance of common stock to settle lawsuit with vendor, shares			100,000,000
Common stock issued to consultants for services rendered		$ 25,000
Common stock issued to consultants for services rendered, shares		10,000,000
Common stock issued for endorsement contracts	$ 9,500
Common stock issued for endorsement contracts, shares	6,000,000