High Performance Beverages (TBEV) 10-Q 21 Mar 16 2016 Q2 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	6 Months Ended
	Jan. 31, 2016	Mar. 18, 2016
Document and Entity Information [Abstract]
Entity Registrant Name	HIGH PERFORMANCE BEVERAGES CO.
Entity Central Index Key	1,504,222
Amendment Flag	false
Current Fiscal Year End Date	--07-31
Document Type	10-Q
Document Period End Date	Jan. 31, 2016
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2,016
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		54,043,323

Consolidated Balance Sheets (Un

Consolidated Balance Sheets (Unaudited) - USD ($)	Jan. 31, 2016	Jul. 31, 2015
Current Assets
Cash and cash equivalents	$ 17,343	$ 144,093
Accounts receivable	268
Inventory	20,671
Total Current Assets	38,282	$ 144,093
Total Assets	38,282	144,093
Current Liabilities
Accounts payable and accrued expenses	881,734	759,190
Note payable	6,900	6,900
Convertible notes payable, net	3,387,279	3,356,418
Derivative liabilities	3,130,115	1,203,607
Total Liabilities	7,406,028	5,326,115
Stockholders' Deficit
Preferred stock: $0.001 par value; 1,000,000 shares authorized; 100,000 shares issued and outstanding	100	100
Common stock: $0.001 par value; 5,000,000,000 shares authorized; 48,929,612 and 24,004,116 issued and outstanding at January 31, 2016 and July 31, 2015, respectively	48,931	24,004
Stock payable	256,401	148,066
Additional paid-in capital	7,307,041	5,634,736
Accumulated deficit	(14,980,219)	(10,988,928)
Total Stockholders' Deficit	(7,367,746)	(5,182,022)
Total Liabilities and Stockholders' Deficit	$ 38,282	$ 144,093

Consolidated Balance Sheets (U3

Consolidated Balance Sheets (Unaudited) (Parenthetical) - $ / shares	Jan. 31, 2016	Jul. 31, 2015
Statement of Financial Position [Abstract]
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	100,000	100,000
Preferred stock, shares outstanding	100,000	100,000
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	5,000,000,000	5,000,000,000
Common stock, shares issued	48,929,612	24,004,116
Common stock, shares outstanding	48,929,612	24,004,116

Consolidated Statements of Oper

Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jan. 31, 2016	Jan. 31, 2015	Jan. 31, 2016	Jan. 31, 2015
Income Statement [Abstract]
REVENUES	$ 10,743		$ 40,111
COST OF GOODS SOLD	10,000		39,163
GROSS PROFIT	743		948
OPERATING EXPENSES
General and administrative	101,310	$ 405,082	273,183	$ 552,226
Marketing	14,310	79,408	27,929	135,629
Product development	21,000	117,500	61,809	117,500
Compensation	22,000	59,560	336,115	387,080
TOTAL OPERATING EXPENSES	$ 158,620	$ 661,550	699,036	$ 1,192,435
OTHER (INCOME) EXPENSE
Interest income			(8)
Interest expense	$ 479,849	$ 76,114	940,406	$ 251,798
Change in fair value of derivative liabilities	486,861	965,491	2,352,805	2,126,801
TOTAL OTHER EXPENSE	966,710	1,041,605	3,293,203	2,378,599
NET LOSS	$ (1,124,587)	$ (1,703,155)	$ (3,991,291)	$ (3,571,034)
NET LOSS PER COMMON SHARE: BASIC AND DILUTED	$ (0.02)	$ (0.80)	$ (0.10)	$ (1.29)
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING: BASIC AND DILUTED	47,030,827	2,120,194	40,974,819	1,612,835

Consolidated Statements of Cash

Consolidated Statements of Cash Flows (Unaudited) - USD ($)	6 Months Ended
	Jan. 31, 2016	Jan. 31, 2015
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$ (3,991,291)	$ (3,571,034)
Adjustments to reconcile net loss to net cash used in operating activities
Share-based compensation	262,935	60,985
Amortization of debt discounts	323,655	52,193
Change in fair value of derivative liabilities	2,352,805	2,126,801
Penalty interest expense	370,611	$ 2,922
Changes in operating assets and liabilities
Accounts receivable	(268)
Inventory	(20,671)
Accounts payable and accrued expenses	138,437	$ 118,334
Cash Flows Used in Operating Activities	(563,787)	$ (1,209,799)
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from sale of common stock	100,000
Proceeds from issuances of convertible notes payable	337,037	$ 1,596,934
Cash Flows Provided by Financing Activities	437,037	1,596,934
NET CHANGE IN CASH AND CASH EQUIVALENTS	(126,750)	387,135
Cash and cash equivalents, beginning of period	144,093	10,485
Cash and cash equivalents, end of period	$ 17,343	$ 397,620
SUPPLEMENTAL CASH FLOWS INFORMATION
Cash paid for interest
Cash paid for income taxes
NONCASH INVESTING AND FINANCING ACTIVITIES
Debt discounts from fair value of derivative liabilities	$ 644,389
Debt discounts on convertible notes payable	163,432
Common stock issued for exercise of warrants	5,000	$ 173,574
Conversion of convertible notes payable and interest payable to common stock	$ 402,290	$ 278,049

Organization

Organization	6 Months Ended
	Jan. 31, 2016
Organization [Abstract]
ORGANIZATION	NOTE 1 - ORGANIZATION High Performance Beverages Company (formerly known as Dethrone Royalty Holdings, Inc. and Exclusive Building Services, Inc.) (the “Company”) was founded as an unincorporated DBA in February 1997 and was incorporated as a C corporation under the laws of the State of Nevada on October 11, 2010. Effective February 29, 2016, the Company completed a 1 for 100 reverse stock split. All per share amounts have been adjusted to reflect the reverse stock split. Currently, the Company is selling its beverage products online through Amazon.com.

Summary of Significant Accounti

Summary of Significant Accounting Policies	6 Months Ended
	Jan. 31, 2016
Summary of Significant Accounting Policies [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Interim financial statements The accompanying interim unaudited financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission set forth in Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. The interim unaudited financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented. Unaudited interim results are not necessarily indicative of the results for the full fiscal year. These financial statements should be read in conjunction with the financial statements of the Company for the fiscal year ended July 31, 2015 and notes thereto contained in the Company’s Annual Report on Form 10-K. Basis of Accounting The Company’s consolidated financial statements are prepared using the accrual method of accounting. These consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary Dethrone Beverage, Inc. All significant inter-company balances and transactions have been eliminated upon consolidation. Use of Estimates and Assumptions Preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates. Inventory Inventory is accounted for on a lower of cost or market basis. The inventory consists of completed bottled beverages. Reclassifications Certain comparative figures have been reclassified to conform to the current year presentation. Loss per Common Share Basic and diluted net income (loss) per common share has been calculated by dividing the net income (loss) for the period by the basic and diluted weighted average number of common shares. As of January 31, 2016 and July 31, 2015, independent third parties held 14,218,282 and 14,439,441 warrants outstanding, respectively, which have a potentially dilutive effect. Subsequent Events The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statements are issued for disclosure consideration. Recently Issued Accounting Pronouncements The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

Going Concern

Going Concern	6 Months Ended
	Jan. 31, 2016
Going Concern [Abstract]
GOING CONCERN	NOTE 3 - GOING CONCERN The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As reflected in the accompanying consolidated financial statements, the Company had negative net working capital and a net stockholders’ deficit at January 31, 2016 and had no reliable source of ongoing debt or equity financing. The Company is emphasizing a new product line involving the manufacture and sale of sports performance or energy drinks along with any other non-alcoholic beverage under the Trade Name, High Performance Beverages Company. However, there are uncertainties as to whether the Company will obtain sufficient financing to continue to their products or if there will be sufficient market demand for the products. It is management’s plan to raise additional funding by the issuances of debt and equity instruments. The consolidated financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

Convertible Notes Payable

Convertible Notes Payable	6 Months Ended
	Jan. 31, 2016
Convertible Notes Payable [Abstract]
CONVERTIBLE NOTES PAYABLE	NOTE 4 - CONVERTIBLE NOTES PAYABLE Convertible notes payable consists of the following: January 31, July 31, Description 2016 2015 On November 15, 2012, the Company entered into a Senior Secured Promissory Note with an unaffiliated party under which the Company received a one-year loan with a principal balance of $100,000. This note bears interest at 20% per annum with interest payments due quarterly. In addition, the Company issued 2,500,000 shares of restricted common stock to the lender and Mr. Holley and McBride pledged their 56,250,000 shares of the Company’s common stock as collateral and transferred 1,000,000 shares of free trading shares to the lender. If the Company goes into default of the provisions of the note, it becomes convertible into the Company’s common stock at a price of $0.001 per share (100 million shares). On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender. $ - $ 100,000 On February 27, 2013, the Company entered into a $335,000 convertible loan agreement. The agreement provides for a $35,000 original issue discount. The lender, at its discretion, may provide funds up to $300,000 to the Company. It provided $60,000 at the closing of the agreement on April 30, 2013. All loans under the agreement are payable in full one year after the funds are issued together with a prorated portion of the original issue discount. All amounts outstanding under the agreement become convertible, at the lender’s discretion, into shares of the Company’s common stock starting 180 days from the execution date of the agreement. The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice. The lender has agreed that it will not execute any short trades and, at no time, will hold more than 4.9% of the Company’s outstanding common stock. If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due. If it does not pay all amounts due within 90 days of the execution date, it cannot make any other prepayments of the amounts outstanding without the consent of the lender. In addition, there will be a one-time interest charge of 12% of the amounts outstanding. The Company must also register all shares that are issuable under the agreement in any Registration Statement that it files with the SEC for any purpose. The Company has not filed a Registration Statement since this note was issued. During the six months ended January 31, 2016, the Company repaid $18,400 by issuing 1,840,000 shares of common stock. As of January 31, 2016, this note was in default. 17,320 35,720 On April 30, 2013, the Company sold an 18% Senior Convertible Debenture in the principal amount of $60,000 (the “Debenture”). The Debenture matures on April 30, 2014 and has an interest rate of 18% per annum payable monthly and on each conversion date. The conversion price of the Debenture is 65% of the average of the lowest three closing bid prices of the Common Stock for the twenty trading days immediately prior to the conversion date. Upon an Event of Default (as defined in the Debenture), the outstanding principal amount of the Debenture plus accrued but unpaid interest, liquidated damages and other amounts owing on the Debenture through the date of the acceleration shall become at the Debenture holder’s election immediately due and payable in cash at the Mandatory Default Amount (as defined in the Debenture). Commencing five days after the occurrence of an Event of Default that results in the eventual acceleration of the Debenture, the interest rate on the Debenture shall accrue at an interest rate equal to the lesser of 22% per annum or the maximum rate permitted under applicable law. On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender. - 37,554 On October 10, 2013, the Company entered into a securities purchase agreement (the “SPA”) with an investor, pursuant to which the investor purchased a master promissory note (the “Master Note”) with a principal balance of $48,000 for a purchase price of $40,000 at an original issuance discount of $4,000. The Company also agreed to pay $4,000 worth of legal, accounting and due diligence costs to the investor. Pursuant to the Master Note, the investor has the right, solely in the investor’s discretion, to subsequently purchase up to eight (8) additional promissory notes (each, an “Additional Note”, the Master Note and each Additional Note collectively, the “Notes”), at any time from the date of issuance of the Master Note until October 10, 2014. Each Additional Note shall have a principal balance of $22,000 and shall have a purchase price of $20,000, at an original issue discount of $2,000. Pursuant to the Master Note, if the Company repays the entire balance of each Note prior to the prepayment opportunity date (as defined in the Master Note), the Company shall pay an interest rate equal to 0% per annum. If the Company does not repay the entire balance of each Note prior to the prepayment opportunity date each Note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note. Each note is convertible, at any time after the date six months from the purchase price date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Master Note. As of January 31, 2016, this note was in default. 116,160 72,027 On January 8, 2014, the Company sold an Original Issue Discount Convertible Promissory Note in the principal amount of $75,000, for cash consideration of $50,000. This note matured on July 8, 2014 and all overdue principal entailed a late fee at the rate of 22% per annum. The Company had the option to prepay this note for $100,000 at any time prior to the maturity date. This note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company. During the six months ended January 31, 2016, the Company repaid $11,965 by issuing 119,660 shares of common stock. In addition, $43,671 in principal was sold to another investor on September 10, 2015. As of January 31, 2016, this note was in default. 13,035 68,671 On March 25, 2014, the Company sold a note with a principal balance of $75,000 for a purchase price of $50,000 and an original issuance discount of $25,000. This note matured on September 25, 2014. This note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid, loses DTC eligibility, or gets “chilled for deposit” at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company. As of January 31, 2016, this note was in default. 75,000 75,000 On March 31, 2014, the Company sold a note with a principal balance of $42,000 for a purchase price of $30,000. This note matured on September 30, 2014. Interest accrued at the rate of 15% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the holder, in whole at any time and from time to time. On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender. - 6,496 On June 3, 2014, the Company sold a note with a principal purchase price of $10,000. This note matured on June 2, 2015. Interest accrued at the rate of 8% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under the note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time. During the quarter ended October 31, 2015, the Company repaid $39,534 in interest and penalties by issuing 926,204 shares of common stock. - 1,500 On June 6, 2014, the Company sold a note with a principal purchase price of $60,000. This note matured on June 5, 2015. Interest accrues at the rate of 8% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the noteholder, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time. During the quarter ended October 31, 2015, the Company repaid $39,756 by issuing 587,508 shares of common stock. - 39,756 On June 4, 2014, a new lender assumed a $60,000 portion of existing debt. Pursuant to the original agreement, if the Company does not repay the entire balance of the maturity date, June 15, 2014, the note shall accrue interest at 22% per annum. The note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note. As of January 31, 2016, the Company was in default on this note. 472,568 472,568 On June 6, 2014, the Company sold a note with a principal purchase price of $60,000. This note matured on June 5, 2015. Interest accrues at the rate of 8% per annum, compounding daily. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the five (5) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note. During the quarter ended October 31, 2015, the Company repaid $36,510 by issuing 543,404 shares of common stock. - 36,510 On August 15, 2014, the Company sold a non interest bearing note with a principal purchase price of $66,000. This note was due on August 15, 2015. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 50% of the lowest trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note. As of January 31, 2016, the Company was in default on this note. 68,000 68,000 On August 26, 2014, a new Investor purchased from an original noteholder, a convertible note with a face value of $48,000 dated October 8, 2013, with a present balance of $62,234, including accrued interest. The terms of the original note remain the same. Pursuant to the Master Note, the Investor held the right, solely in the Investor’s discretion, to subsequently purchase up to eight (8) additional promissory notes (each, an “Additional Note”, the Master Note and each additional note collectively, the “Notes”), at any time from the date of issuance of the Master Note until October 10, 2014. Each Additional Note had a principal balance of $22,000 and had a purchase price of $20,000, and an original issue discount of $2,000. Pursuant to the Master Note, if the Company repays the entire balance of each of the Notes prior to the prepayment opportunity date (as defined in the Master Note), the Company shall pay an interest rate equal to 0% per annum. If the Company does not repay the entire balance of each Note prior to the prepayment opportunity date each Note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note. Each of the notes is convertible, at any time after the date six months from the Purchase Price Date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Master Note. As of January 31, 2016, this note was in default. 705,946 705,946 On August 27, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $160,000 pursuant to a Securities Purchase Agreement. The Note matured on March 27, 2015. The Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of the Note at a price equal to the lesser of (i) $0.01 or (ii) 60% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days. As of January 31, 2016, this note was in default. 233,707 233,707 On October 2, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $58,000 pursuant to a Securities Purchase Agreement. The Note matured on May 2, 2015. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 40% of the lowest bid price for the thirty (30) trading days immediately preceding the conversion, subject to certain adjustment as further described in the note agreement. During the six months ended January 31, 2016, the Company repaid $22,268 by issuing 6,433,892 shares of common stock. As of January 31, 2016, this note was in default. 3,462 25,730 On October 17, 2014, the Company sold a 1% Convertible Redeemable Note in the principal amount of $500,000 pursuant to a Securities Purchase Agreement. This note matured on April 17, 2015. This note may be converted into common stock of the Company at any time beginning on the 1st day of the date of this note at a price equal to 56% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days. As of January 31, 2016, this note was in default. 500,000 500,000 On November 28, 2014, the Company executed a convertible note payable in the amount of $800,000, which matured on May 28, 2015, bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. As of January 31, 2016, this note was in default. 800,000 800,000 On March 11, 2015, the Company executed a convertible note payable in the amount of $100,000 payable on September 5, 2015 bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. As of January 31, 2016, this note was in default. 100,000 100,000 On September 17, 2015, the Company entered into a Settlement Agreement with a lender. In accordance with the Settlement Agreement, the Company agreed to issue to the lender a convertible promissory note in the principal amount of $240,500, in exchange for the return and cancellation of certain outstanding debt held by the lender. The debt was comprised of an aggregate of $240,500 of principal and interest on i) a convertible debenture in the original principal amount of $60,000 issued to the lender on April 30, 2013, ii) a senior secured convertible promissory note with an original principal balance of $100,000, which the lender had assumed from an individual on June 17, 2013, and iii) a convertible note with an original principal amount of $42,000 issued to the lender on March 31, 2014. The note is convertible into shares of the Company’s common stock at a price per share equal to fifty percent (50%) of the lowest closing bid price or closing sale price for a share of common stock during the ten (10) consecutive trading days immediately preceding the date of conversion. No effect shall be given to conversions that would result in the lender holding an aggregate of more than 4.99% of the Company’s outstanding Common Stock. If at any time after September 17, 2015 the Company issues or sells any shares of Common Stock for consideration per share lower than the conversion price the conversion price in effect shall be reduced to the new issuance price. During the three months ended January 31, 2016, the Company repaid $70,000 by issuing 2,000,000 shares of common stock. This note matured on December 3, 2015. As of January 31, 2016, this note was in default. 170,500 - On October 27, 2015, the Company executed a convertible note payable in the amount of $25,000 payable on April 26, 2016 bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. 25,000 - On September 10, 2015, an investor acquired a note with a principal balance of $43,671 from the original investor. In accordance with the terms of the original note, this note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company. During the six months ended January 31, 2016, the Company repaid the note by issuing 87,456,860 shares of common stock. - - On December 4, 2015, the Company executed a convertible note payable in the amount of $74,250 payable on June 4, 2016 bearing interest at 12% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. The note was issued with an original issue discount of $6,750. This note is convertible into the Company’s common stock at a variable conversion price equal to 60% of the market value at the time of conversion, but no less than $0.00005 per share. 74,250 - On December 7, 2015, an investor purchased a portion of a note and the related accrued interest, totaling $89,915. In accordance with the original terms of the note, the note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note. Each note is convertible, at any time after the date six months from the purchase price date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the note. During the three months ended January 31, 2016, the Company repaid $41,623 in principal by issuing 3,519,581 shares of the Company’s common stock. 48,292 - On December 31, 2015, the Company executed a convertible note payable in the amount of $82,500, payable on September 31, 2016, bearing interest at 12% per annum. The note was issued with an original issue discount of $7,500. This note is convertible into the Company’s common stock at a variable conversion price equal to 60% of the market value at the time of conversion, but no less than $0.00005 per share. 82,500 - Total 3,505,740 3,379,185 Less: debt discounts (442,116 ) (1,652,229 ) Plus: amortization of discounts 323,655 1,629,462 Total convertible notes payable $ 3,387,279 $ 3,356,418

Derivative Liability

Derivative Liability	6 Months Ended
	Jan. 31, 2016
Derivative Liability [Abstract]
DERIVATIVE LIABILITY	NOTE 5 - DERIVATIVE LIABILITY The convertible notes payable issued by the Company contain a variable conversion feature (the Variable Conversion Feature) that gives rise to a derivative liability. The Company has measured its derivative liability at fair value and recognized the derivative value as a current liability and recorded the derivative value on its consolidated balance sheet. The derivative is valued primarily using models based on unobservable inputs that are supported by little to no market activity. These inputs represent management’s best estimate of what market participants would use in pricing the liability at the measurement date and thus are classified as Level 3. Changes in the fair values of the derivative are recognized as earnings or losses in the current period. The fair values of derivative liabilities related to the Variable Conversion Feature as of July 31, 2015, for derivative instruments issued during the six months ended January 31, 2016 and as of January 31, 2016 were estimated on the transaction dates and balance sheet dates under the following assumptions: July 31, Issuances / January 31, Shares of common stock issuable upon exercise of debt 110,297,625 207,641,753 317,939,378 Estimated market value of common stock on measurement date $ 0.03 $ 0.01 $ 0.034 Exercise price $ 0.07 $ 0.023 $ 0.01 Risk free interest rate 0.33 % 0.01% to 0.11 % 0.40 % Expected dividend yield 0.00 % 0.00 % 0.00 % Expected volatility 384.93 % 118.60% to 693.3 % 341.12 % Expected exercise term in years 0.8333 0.00 0.00 The changes in fair values of the derivative liabilities related to the convertible notes payable for the six months ended January 31, 2016 are summarized as follows: Fair value of derivative liabilities at July 31, 2015 $ 1,203,607 Conversion of derivative liabilities (426,297 ) Change in fair value of derivative liabilities 2,352,805 Fair value of derivative liabilities at January 31, 2016 $ 3,130,115

Equity

Equity	6 Months Ended
	Jan. 31, 2016
Equity [Abstract]
EQUITY	NOTE 6 - EQUITY The Company is authorized to issue 5,000,000,000 shares of common stock and 1,000,000 shares of preferred stock. On September 1, 2015, the Company issued 100,000 shares of common stock to a consultant for services rendered. The fair market value of these common stock is $25,000. On September 1, 2015, the Company issued 10,000 shares of common stock to a consultant for services rendered. The fair market value of these common stock is $2,500. On September 15, 2015, the Company settled a lawsuit by issuing 1,000,000 shares of common stock. These shares have a fair value of $220,000 on the date of issuance. On September 22, 2015, the Company issued 50,000 shares of common stock to an athlete in exchange for an endorsement of its products. 10,000 shares had been recorded as a common stock to be issued as of July 31, 2015. The balance, 40,000 shares of common stock, was a bonus. The fair value of the additional 40,000 shares was $5,600 on the date of issuance. During the three-month period ended October 31, 2015, the Company issued 5,000,000 shares of common stock upon the exercise of 221,159 warrants. During the three-month period ended October 31, 2015, the Company issued 12,836,122 shares of common stock related to conversions of $286,569 in convertible debt, related accrued interest and fees during the period. On December 3, 2015, the Company issued 2,000,000 shares to an investor upon the conversion of $70,000 in principal. On December 15, 2015, the Company issued 1,250,000 shares to an investor upon the conversion of $15,000 in principal. On December 22, 2015, the Company issued 409,793 shares to an investor upon the conversion of $4,098 in principal and accrued interest. On December 31, 2015, the Company issued 1,250,000 shares to an investor upon the conversion of $15,000 in principal. On January 11, 2016, the Company issued 1,019,581 shares to an investor upon the conversion of $11,623 in principal.

Related Party Transactions

Related Party Transactions	6 Months Ended
	Jan. 31, 2016
Related Party Transactions [Abstract]
RELATED PARTY TRANSACTIONS	NOTE 7 - RELATED PARTY TRANSACTIONS The Company neither owns nor leases any real or personal property. The Company's office is provided to it by an officer who incurs no incremental costs as a result of the Company using the space. Therefore, he does not charge for its use. There is no written lease agreement, and no obligation for him to continue this arrangement.

Commitments and Contingencies

Commitments and Contingencies	6 Months Ended
	Jan. 31, 2016
Commitments and Contingencies [Abstract]
COMMITMENTS AND CONTINGENCIES	NOTE 8 - COMMITMENTS AND CONTINGENCIES Pending and Threatened Litigation On or about January 29, 2015, Alpha Capital Anstalt (“Alpha”) filed a complaint against the Company for damages in connection with a note that they alleged was in default by the Company, which was answered on or about April 3, 2015. See Case 1:15-cv-00639-CM filed in the United States District Court, Southern District. It is still pending, discovery is complete, and Alpha has filed and served a motion for summary judgment. The Company plans to file an opposition, and the case will likely be settled in the meantime.

Subsequent Events

Subsequent Events	6 Months Ended
	Jan. 31, 2016
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	NOTE 9 - SUBSEQUENT EVENTS On February 29, 2016, the Company completed a 1 for 100 reverse stock split. All per share amounts in the financial statements have been restated to reflect the reverse stock split. On March 1, 2016, the Company issued 2,423,330 shares to an investor upon the conversion of $4,798 in principal. On March 10, 2016, the Company issued 2,690,381 shares to an investor upon the conversion of $5,049 in principal.

Summary of Significant Accoun15

Summary of Significant Accounting Policies (Policies)	6 Months Ended
	Jan. 31, 2016
Summary of Significant Accounting Policies [Abstract]
Interim financial statements	Interim financial statements The accompanying interim unaudited financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission set forth in Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. The interim unaudited financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented. Unaudited interim results are not necessarily indicative of the results for the full fiscal year. These financial statements should be read in conjunction with the financial statements of the Company for the fiscal year ended July 31, 2015 and notes thereto contained in the Company’s Annual Report on Form 10-K.
Basis of Accounting	Basis of Accounting The Company’s consolidated financial statements are prepared using the accrual method of accounting. These consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary Dethrone Beverage, Inc. All significant inter-company balances and transactions have been eliminated upon consolidation.
Use of Estimates and Assumptions	Use of Estimates and Assumptions Preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates.
Inventory	Inventory Inventory is accounted for on a lower of cost or market basis. The inventory consists of completed bottled beverages.
Reclassifications	Reclassifications Certain comparative figures have been reclassified to conform to the current year presentation.
Loss per Common Share	Loss per Common Share Basic and diluted net income (loss) per common share has been calculated by dividing the net income (loss) for the period by the basic and diluted weighted average number of common shares. As of January 31, 2016 and July 31, 2015, independent third parties held 14,218,282 and 14,439,441 warrants outstanding, respectively, which have a potentially dilutive effect.
Subsequent Events	Subsequent Events The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statements are issued for disclosure consideration.
Recently Issued Accounting Pronouncements	Recently Issued Accounting Pronouncements The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

Convertible Notes Payable (Tabl

Convertible Notes Payable (Tables)	6 Months Ended
	Jan. 31, 2016
Convertible Notes Payable [Abstract]
Schedule of convertible notes payable	January 31, July 31, Description 2016 2015 On November 15, 2012, the Company entered into a Senior Secured Promissory Note with an unaffiliated party under which the Company received a one-year loan with a principal balance of $100,000. This note bears interest at 20% per annum with interest payments due quarterly. In addition, the Company issued 2,500,000 shares of restricted common stock to the lender and Mr. Holley and McBride pledged their 56,250,000 shares of the Company’s common stock as collateral and transferred 1,000,000 shares of free trading shares to the lender. If the Company goes into default of the provisions of the note, it becomes convertible into the Company’s common stock at a price of $0.001 per share (100 million shares). On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender. $ - $ 100,000 On February 27, 2013, the Company entered into a $335,000 convertible loan agreement. The agreement provides for a $35,000 original issue discount. The lender, at its discretion, may provide funds up to $300,000 to the Company. It provided $60,000 at the closing of the agreement on April 30, 2013. All loans under the agreement are payable in full one year after the funds are issued together with a prorated portion of the original issue discount. All amounts outstanding under the agreement become convertible, at the lender’s discretion, into shares of the Company’s common stock starting 180 days from the execution date of the agreement. The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice. The lender has agreed that it will not execute any short trades and, at no time, will hold more than 4.9% of the Company’s outstanding common stock. If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due. If it does not pay all amounts due within 90 days of the execution date, it cannot make any other prepayments of the amounts outstanding without the consent of the lender. In addition, there will be a one-time interest charge of 12% of the amounts outstanding. The Company must also register all shares that are issuable under the agreement in any Registration Statement that it files with the SEC for any purpose. The Company has not filed a Registration Statement since this note was issued. During the six months ended January 31, 2016, the Company repaid $18,400 by issuing 1,840,000 shares of common stock. As of January 31, 2016, this note was in default. 17,320 35,720 On April 30, 2013, the Company sold an 18% Senior Convertible Debenture in the principal amount of $60,000 (the “Debenture”). The Debenture matures on April 30, 2014 and has an interest rate of 18% per annum payable monthly and on each conversion date. The conversion price of the Debenture is 65% of the average of the lowest three closing bid prices of the Common Stock for the twenty trading days immediately prior to the conversion date. Upon an Event of Default (as defined in the Debenture), the outstanding principal amount of the Debenture plus accrued but unpaid interest, liquidated damages and other amounts owing on the Debenture through the date of the acceleration shall become at the Debenture holder’s election immediately due and payable in cash at the Mandatory Default Amount (as defined in the Debenture). Commencing five days after the occurrence of an Event of Default that results in the eventual acceleration of the Debenture, the interest rate on the Debenture shall accrue at an interest rate equal to the lesser of 22% per annum or the maximum rate permitted under applicable law. On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender. - 37,554 On October 10, 2013, the Company entered into a securities purchase agreement (the “SPA”) with an investor, pursuant to which the investor purchased a master promissory note (the “Master Note”) with a principal balance of $48,000 for a purchase price of $40,000 at an original issuance discount of $4,000. The Company also agreed to pay $4,000 worth of legal, accounting and due diligence costs to the investor. Pursuant to the Master Note, the investor has the right, solely in the investor’s discretion, to subsequently purchase up to eight (8) additional promissory notes (each, an “Additional Note”, the Master Note and each Additional Note collectively, the “Notes”), at any time from the date of issuance of the Master Note until October 10, 2014. Each Additional Note shall have a principal balance of $22,000 and shall have a purchase price of $20,000, at an original issue discount of $2,000. Pursuant to the Master Note, if the Company repays the entire balance of each Note prior to the prepayment opportunity date (as defined in the Master Note), the Company shall pay an interest rate equal to 0% per annum. If the Company does not repay the entire balance of each Note prior to the prepayment opportunity date each Note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note. Each note is convertible, at any time after the date six months from the purchase price date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Master Note. As of January 31, 2016, this note was in default. 116,160 72,027 On January 8, 2014, the Company sold an Original Issue Discount Convertible Promissory Note in the principal amount of $75,000, for cash consideration of $50,000. This note matured on July 8, 2014 and all overdue principal entailed a late fee at the rate of 22% per annum. The Company had the option to prepay this note for $100,000 at any time prior to the maturity date. This note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company. During the six months ended January 31, 2016, the Company repaid $11,965 by issuing 119,660 shares of common stock. In addition, $43,671 in principal was sold to another investor on September 10, 2015. As of January 31, 2016, this note was in default. 13,035 68,671 On March 25, 2014, the Company sold a note with a principal balance of $75,000 for a purchase price of $50,000 and an original issuance discount of $25,000. This note matured on September 25, 2014. This note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid, loses DTC eligibility, or gets “chilled for deposit” at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company. As of January 31, 2016, this note was in default. 75,000 75,000 On March 31, 2014, the Company sold a note with a principal balance of $42,000 for a purchase price of $30,000. This note matured on September 30, 2014. Interest accrued at the rate of 15% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the holder, in whole at any time and from time to time. On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender. - 6,496 On June 3, 2014, the Company sold a note with a principal purchase price of $10,000. This note matured on June 2, 2015. Interest accrued at the rate of 8% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under the note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time. During the quarter ended October 31, 2015, the Company repaid $39,534 in interest and penalties by issuing 926,204 shares of common stock. - 1,500 On June 6, 2014, the Company sold a note with a principal purchase price of $60,000. This note matured on June 5, 2015. Interest accrues at the rate of 8% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the noteholder, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time. During the quarter ended October 31, 2015, the Company repaid $39,756 by issuing 587,508 shares of common stock. - 39,756 On June 4, 2014, a new lender assumed a $60,000 portion of existing debt. Pursuant to the original agreement, if the Company does not repay the entire balance of the maturity date, June 15, 2014, the note shall accrue interest at 22% per annum. The note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note. As of January 31, 2016, the Company was in default on this note. 472,568 472,568 On June 6, 2014, the Company sold a note with a principal purchase price of $60,000. This note matured on June 5, 2015. Interest accrues at the rate of 8% per annum, compounding daily. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the five (5) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note. During the quarter ended October 31, 2015, the Company repaid $36,510 by issuing 543,404 shares of common stock. - 36,510 On August 15, 2014, the Company sold a non interest bearing note with a principal purchase price of $66,000. This note was due on August 15, 2015. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 50% of the lowest trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note. As of January 31, 2016, the Company was in default on this note. 68,000 68,000 On August 26, 2014, a new Investor purchased from an original noteholder, a convertible note with a face value of $48,000 dated October 8, 2013, with a present balance of $62,234, including accrued interest. The terms of the original note remain the same. Pursuant to the Master Note, the Investor held the right, solely in the Investor’s discretion, to subsequently purchase up to eight (8) additional promissory notes (each, an “Additional Note”, the Master Note and each additional note collectively, the “Notes”), at any time from the date of issuance of the Master Note until October 10, 2014. Each Additional Note had a principal balance of $22,000 and had a purchase price of $20,000, and an original issue discount of $2,000. Pursuant to the Master Note, if the Company repays the entire balance of each of the Notes prior to the prepayment opportunity date (as defined in the Master Note), the Company shall pay an interest rate equal to 0% per annum. If the Company does not repay the entire balance of each Note prior to the prepayment opportunity date each Note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note. Each of the notes is convertible, at any time after the date six months from the Purchase Price Date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Master Note. As of January 31, 2016, this note was in default. 705,946 705,946 On August 27, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $160,000 pursuant to a Securities Purchase Agreement. The Note matured on March 27, 2015. The Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of the Note at a price equal to the lesser of (i) $0.01 or (ii) 60% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days. As of January 31, 2016, this note was in default. 233,707 233,707 On October 2, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $58,000 pursuant to a Securities Purchase Agreement. The Note matured on May 2, 2015. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 40% of the lowest bid price for the thirty (30) trading days immediately preceding the conversion, subject to certain adjustment as further described in the note agreement. During the six months ended January 31, 2016, the Company repaid $22,268 by issuing 6,433,892 shares of common stock. As of January 31, 2016, this note was in default. 3,462 25,730 On October 17, 2014, the Company sold a 1% Convertible Redeemable Note in the principal amount of $500,000 pursuant to a Securities Purchase Agreement. This note matured on April 17, 2015. This note may be converted into common stock of the Company at any time beginning on the 1st day of the date of this note at a price equal to 56% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days. As of January 31, 2016, this note was in default. 500,000 500,000 On November 28, 2014, the Company executed a convertible note payable in the amount of $800,000, which matured on May 28, 2015, bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. As of January 31, 2016, this note was in default. 800,000 800,000 On March 11, 2015, the Company executed a convertible note payable in the amount of $100,000 payable on September 5, 2015 bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. As of January 31, 2016, this note was in default. 100,000 100,000 On September 17, 2015, the Company entered into a Settlement Agreement with a lender. In accordance with the Settlement Agreement, the Company agreed to issue to the lender a convertible promissory note in the principal amount of $240,500, in exchange for the return and cancellation of certain outstanding debt held by the lender. The debt was comprised of an aggregate of $240,500 of principal and interest on i) a convertible debenture in the original principal amount of $60,000 issued to the lender on April 30, 2013, ii) a senior secured convertible promissory note with an original principal balance of $100,000, which the lender had assumed from an individual on June 17, 2013, and iii) a convertible note with an original principal amount of $42,000 issued to the lender on March 31, 2014. The note is convertible into shares of the Company’s common stock at a price per share equal to fifty percent (50%) of the lowest closing bid price or closing sale price for a share of common stock during the ten (10) consecutive trading days immediately preceding the date of conversion. No effect shall be given to conversions that would result in the lender holding an aggregate of more than 4.99% of the Company’s outstanding Common Stock. If at any time after September 17, 2015 the Company issues or sells any shares of Common Stock for consideration per share lower than the conversion price the conversion price in effect shall be reduced to the new issuance price. During the three months ended January 31, 2016, the Company repaid $70,000 by issuing 2,000,000 shares of common stock. This note matured on December 3, 2015. As of January 31, 2016, this note was in default. 170,500 - On October 27, 2015, the Company executed a convertible note payable in the amount of $25,000 payable on April 26, 2016 bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. 25,000 - On September 10, 2015, an investor acquired a note with a principal balance of $43,671 from the original investor. In accordance with the terms of the original note, this note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company. During the six months ended January 31, 2016, the Company repaid $43,671 by issuing 87,456,860 shares of common stock. - - On December 4, 2015, the Company executed a convertible note payable in the amount of $74,250 payable on June 4, 2016 bearing interest at 12% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. The note was issued with an original issue discount of $6,750. This note is convertible into the Company’s common stock at a variable conversion price equal to 60% of the market value at the time of conversion, but no less than $0.00005 per share. 74,250 - On December 7, 2015, an investor purchased a portion of a note and the related accrued interest, totaling $89,915. In accordance with the original terms of the note, the note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note. Each note is convertible, at any time after the date six months from the purchase price date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the note. During the three months ended January 31, 2016, the Company repaid $41,623 in principal by issued 3,519,581 shares of the Company’s common stock. 48,292 - On December 31, 2015, the Company executed a convertible note payable in the amount of $82,500, payable on September 31, 2016, bearing interest at 12% per annum. The note was issued with an original issue discount of $7,500. This note is convertible into the Company’s common stock at a variable conversion price equal to 60% of the market value at the time of conversion, but no less than $0.00005 per share. 82,500 - Total 3,505,740 3,379,185 Less: debt discounts (442,116 ) (1,652,229 ) Plus: amortization of discounts 323,655 1,629,462 Total convertible notes payable $ 3,387,279 $ 3,356,418

Derivative Liability (Tables)

Derivative Liability (Tables)	6 Months Ended
	Jan. 31, 2016
Derivative Liability [Abstract]
Schedule of fair value of derivative liability	July 31, Issuances / January 31, Shares of common stock issuable upon exercise of debt 110,297,625 207,641,753 317,939,378 Estimated market value of common stock on measurement date $ 0.03 $ 0.01 $ 0.034 Exercise price $ 0.07 $ 0.023 $ 0.01 Risk free interest rate 0.33 % 0.01% to 0.11 % 0.40 % Expected dividend yield 0.00 % 0.00 % 0.00 % Expected volatility 384.93 % 118.60% to 693.3 % 341.12 % Expected exercise term in years 0.8333 0.00 0.00
Summary of change in fair values of the derivative liabilities	Fair value of derivative liabilities at July 31, 2015 $ 1,203,607 Conversion of derivative liabilities (426,297 ) Change in fair value of derivative liabilities 2,352,805 Fair value of derivative liabilities at January 31, 2016 $ 3,130,115

Organization (Details)

Organization (Details)	1 Months Ended
	Feb. 29, 2016
Subsequent Event [Member]
Organization (Textual)
Reverse stock split description	The Company completed a 1 for 100 reverse stock split.

Summary of Significant Accoun19

Summary of Significant Accounting Policies (Details) - shares	Jan. 31, 2016	Jul. 31, 2015
Summary Of Significant Accounting Policies (Textual)
Warrants outstanding	14,218,282	14,439,441

Convertible Notes Payable (Deta

Convertible Notes Payable (Details) - USD ($)	Jan. 31, 2016	Jul. 31, 2015
Debt Instrument [Line Items]
Convertible notes payable, total	$ 3,505,740	$ 3,379,185
Less: debt discounts	(442,116)	(1,652,229)
Plus: amortization of discounts	323,655	1,629,462
Total convertible notes payable	$ 3,387,279	3,356,418
Note One [Member]
Debt Instrument [Line Items]
Convertible notes payable, total		100,000
Note Two [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	$ 17,320	35,720
Note Three [Member]
Debt Instrument [Line Items]
Convertible notes payable, total		37,554
Note Four [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	$ 116,160	72,027
Note Five [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	13,035	68,671
Note Six [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	$ 75,000	75,000
Note Seven [Member]
Debt Instrument [Line Items]
Convertible notes payable, total		6,496
Note Eight [Member]
Debt Instrument [Line Items]
Convertible notes payable, total		1,500
Note Nine [Member]
Debt Instrument [Line Items]
Convertible notes payable, total		39,756
Note Ten [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	$ 472,568	472,568
Note Eleven [Member]
Debt Instrument [Line Items]
Convertible notes payable, total		36,510
Note Twelve [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	$ 68,000	68,000
Note Thirteen [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	705,946	705,946
Note Fourteen [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	233,707	233,707
Note Fifteen [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	3,462	25,730
Note Sixteen [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	500,000	500,000
Note Seventeen [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	800,000	800,000
Note Eighteen [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	100,000	$ 100,000
Note Nineteen [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	170,500
Note Twenty [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	25,000
Note Twenty One [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	74,250
Note Twenty Two [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	48,292
Note Twenty Three [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	$ 82,500

Convertible Notes Payable (De21

Convertible Notes Payable (Details Textual)	Jan. 11, 2016USD ($)shares	Dec. 15, 2015USD ($)shares	Dec. 03, 2015USD ($)shares	Dec. 31, 2015USD ($)shares	Dec. 22, 2015USD ($)shares	Jan. 31, 2016USD ($)$ / sharesshares	Oct. 31, 2015USD ($)shares	Jan. 31, 2016USD ($)PromissoryNotes$ / sharesshares	Jul. 31, 2015USD ($)shares
Convertible Notes Payable (Textual)
Original issue discount						$ 442,116		$ 442,116	$ 1,652,229
Convertible shares | shares	1,019,581	1,250,000	2,000,000	1,250,000	409,793
Debt conversion, amount	$ 11,623	$ 15,000	$ 70,000	$ 15,000	$ 4,098		$ 286,569
Common stock, shares issued | shares						48,929,612		48,929,612	24,004,116
Note One [Member]
Convertible Notes Payable (Textual)
Issue date								Nov. 15, 2012
Principal amount						$ 100,000		$ 100,000
Interest rate per annum						20.00%		20.00%
Restricted common stock issued | shares								2,500,000
Term of debt								1 year
Collateral								McBride pledged their 56,250,000 shares of the Company's common stock as collateral
Common stock transferred | shares								1,000,000
Conversion price per share | $ / shares						$ 0.001		$ 0.001
Convertible shares | shares								100,000,000
Note Two [Member]
Convertible Notes Payable (Textual)
Issue date								Feb. 27, 2013
Principal amount						$ 335,000		$ 335,000
Net of discount on convertible notes payable						35,000		35,000
Funds capacity						300,000		300,000
Funds Provided by loan						$ 60,000		$ 60,000
Interest rate per annum						12.00%		12.00%
Term of debt								1 year
Conversion price per share | $ / shares						$ 0.044		$ 0.044
Notice of default description								One-time interest charge of 12% of the amounts outstanding.
Maximum percentage of outstanding common stock holding								4.90%
Conversion of stock, Description								The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice.
Description of repayment terms								If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due. If it does not pay all amounts due within 90 days of the execution date, it cannot make any other prepayments of the amounts outstanding without the consent of the lender.
Repayment of debt by issuing shares of common stock								$ 18,400
Common stock, shares issued | shares						1,840,000		1,840,000
Note Three [Member]
Convertible Notes Payable (Textual)
Issue date								Apr. 30, 2013
Principal amount						$ 60,000		$ 60,000
Interest rate per annum						18.00%		18.00%
Date of maturity								Apr. 30, 2014
Notice of default description								Commencing five days after the occurrence of an Event of Default that results in the eventual acceleration of the Debenture, the interest rate on the Debenture shall accrue at an interest rate equal to the lesser of 22% per annum or the maximum rate permitted under applicable law.
Conversion of stock, Description								The conversion price of the Debenture is 65% of the average of the lowest three closing bid prices of the Common Stock for the twenty trading days immediately prior to the conversion date.
Accrued interest rate equal to lesser								22
Note Four [Member]
Convertible Notes Payable (Textual)
Issue date								Oct. 10, 2013
Principal amount						$ 48,000		$ 48,000
Purchase price of note						40,000		40,000
Net of discount on convertible notes payable						$ 4,000		4,000
Debt expense								$ 4,000
Interest rate per annum						0.00%		0.00%
Notice of default description								One-time interest charge equal to 12% , applied to the outstanding balance of each note.
Conversion of stock, Description								(i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion
Additional Promissory Note [Member]
Convertible Notes Payable (Textual)
Issue date								Oct. 10, 2014
Principal amount						$ 22,000		$ 22,000
Purchase price of note						20,000		20,000
Net of discount on convertible notes payable						2,000		$ 2,000
Number of additional promissory notes | PromissoryNotes								8
Note Five [Member]
Convertible Notes Payable (Textual)
Issue date								Jan. 8, 2014
Principal amount						75,000		$ 75,000
Prepayment amount						100,000		100,000
Purchase price of note						$ 50,000		$ 50,000
Interest rate per annum						22.00%		22.00%
Date of maturity								Jul. 8, 2014
Principal sold to another investor						$ 43,671		$ 43,671
Conversion price after maturity | $ / shares						$ 0.0001		$ 0.0001
Conversion price before maturity | $ / shares						$ 0.00001		$ 0.00001
Notice of default description								Such limitations on conversion may be waived by the noteholder upon with not less than 61 days' prior notice to the Company.
Maximum percentage of outstanding common stock holding								4.99%
Repayment of debt by issuing shares of common stock								$ 11,965
Common stock, shares issued | shares						119,660		119,660
Note Six [Member]
Convertible Notes Payable (Textual)
Issue date								Mar. 31, 2014
Principal amount						$ 42,000		$ 42,000
Purchase price of note						$ 30,000		$ 30,000
Interest rate per annum						15.00%		15.00%
Date of maturity								Sep. 30, 2014
Conversion price after maturity | $ / shares						$ 0.0001		$ 0.0001
Note Seven [Member]
Convertible Notes Payable (Textual)
Issue date								Jun. 3, 2014
Principal amount						$ 10,000		$ 10,000
Interest rate per annum						8.00%		8.00%
Date of maturity								Jun. 2, 2015
Conversion price after maturity | $ / shares						$ 0.0001		$ 0.0001
Interest and penalties | shares							926,204
Repayment of debt by issuing shares of common stock							$ 39,534
Note Eight [Member]
Convertible Notes Payable (Textual)
Issue date								Jun. 6, 2014
Principal amount						$ 60,000		$ 60,000
Interest rate per annum						8.00%		8.00%
Date of maturity								Jun. 5, 2015
Conversion price after maturity | $ / shares						$ 0.0001		$ 0.0001
Repayment of debt by issuing shares of common stock							$ 39,756
Common stock, shares issued | shares							587,508
Note Nine [Member]
Convertible Notes Payable (Textual)
Issue date								Jun. 4, 2014
Principal amount						$ 60,000		$ 60,000
Interest rate per annum						22.00%		22.00%
Date of maturity								Jun. 15, 2014
Conversion of stock, Description								(i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion
Note Ten [Member]
Convertible Notes Payable (Textual)
Issue date								Jun. 6, 2014
Principal amount						$ 60,000		$ 60,000
Interest rate per annum						8.00%		8.00%
Date of maturity								Jun. 5, 2015
Conversion of stock, Description								(i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the five (5) trading days immediately preceding the conversion
Repayment of debt by issuing shares of common stock							$ 36,510
Common stock, shares issued | shares							543,404
Note Eleven [Member]
Convertible Notes Payable (Textual)
Issue date								Aug. 15, 2014
Principal amount						$ 66,000		$ 66,000
Date of maturity								Aug. 15, 2015
Conversion of stock, Description								(i) the outstanding balance divided by (ii) 50% of the lowest trade price in the twenty-five (25) trading days immediately preceding the conversion
Note Twelve [Member]
Convertible Notes Payable (Textual)
Issue date								Aug. 26, 2014
Principal amount						48,000		$ 48,000
Current principal balance						62,234		62,234
Additional amount								22,000
Purchase price of note						$ 20,000		$ 20,000
Interest rate per annum						0.00%		0.00%
Notice of default description								One-time interest charge equal to 12%, applied to the outstanding balance of each note.
Conversion of stock, Description								(i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion
Number of additional promissory notes | PromissoryNotes								8
Note Thirteen [Member]
Convertible Notes Payable (Textual)
Issue date								Aug. 27, 2014
Principal amount						$ 160,000		$ 160,000
Interest rate per annum						12.00%		12.00%
Date of maturity								Mar. 27, 2015
Conversion of stock, Description								1st day of the date of the Note at a price equal to the lesser of (i) $0.01 or (ii) 60% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days.
Note Fourteen [Member]
Convertible Notes Payable (Textual)
Issue date								Oct. 2, 2014
Principal amount						$ 58,000		$ 58,000
Interest rate per annum						12.00%		12.00%
Date of maturity								May 2, 2015
Conversion of stock, Description								(i) the outstanding balance divided by (ii) 40% of the lowest bid price for the thirty (30) trading days immediately preceding the conversion
Repayment of debt by issuing shares of common stock								$ 22,268
Common stock, shares issued | shares						6,433,892		6,433,892
Note Fifteen [Member]
Convertible Notes Payable (Textual)
Issue date								Oct. 17, 2014
Principal amount						$ 500,000		$ 500,000
Interest rate per annum						1.00%		1.00%
Date of maturity								Apr. 17, 2015
Conversion of stock, Description								1st day of the date of this note at a price equal to 56% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days.
Note Sixteen [Member]
Convertible Notes Payable (Textual)
Issue date								Nov. 28, 2014
Principal amount						$ 800,000		$ 800,000
Interest rate per annum						1.00%		1.00%
Date of maturity								May 28, 2015
Conversion of stock, Description								Conversion price equal to 56% of the market value at the time of conversion.
Note Seventeen [Member]
Convertible Notes Payable (Textual)
Issue date								Mar. 11, 2015
Principal amount						$ 100,000		$ 100,000
Interest rate per annum						1.00%		1.00%
Date of maturity								Sep. 5, 2015
Conversion of stock, Description								Conversion price equal to 56% of the market value at the time of conversion.
Note Nineteen [Member]
Convertible Notes Payable (Textual)
Issue date								Sep. 17, 2015
Principal amount						$ 240,500		$ 240,500
Interest rate per annum						10.00%		10.00%
Date of maturity								Dec. 3, 2015
Maximum percentage of outstanding common stock holding								4.99%
Conversion of stock, Description								The note is convertible into shares of the Company's common stock at a price per share equal to fifty percent (50%) of the lowest closing bid price or closing sale price for a share of common stock during the ten (10) consecutive trading days immediately preceding the date of conversion.
Repayment of debt by issuing shares of common stock						$ 70,000
Common stock, shares issued | shares						2,000,000		2,000,000
Convertible debenture						$ 60,000		$ 60,000
Senior secured convertible promissory note notes assumed						100,000		100,000
Convertible note with an original principal amount						42,000		$ 42,000
Note Twenty [Member]
Convertible Notes Payable (Textual)
Issue date								Oct. 27, 2015
Principal amount						$ 25,000		$ 25,000
Interest rate per annum						1.00%		1.00%
Date of maturity								Apr. 26, 2016
Conversion of stock, Description								Conversion price equal to 56% of the market value at the time of conversion.
Note Twenty One [Member]
Convertible Notes Payable (Textual)
Issue date								Sep. 10, 2015
Conversion price after maturity | $ / shares						$ 0.0001		$ 0.0001
Conversion price before maturity | $ / shares						$ 0.00001		$ 0.00001
Notice of default description								Such limitations on conversion may be waived by the noteholder upon with not less than 61 days' prior notice to the Company.
Maximum percentage of outstanding common stock holding								4.99%
Repayment of debt by issuing shares of common stock								$ 43,671
Common stock, shares issued | shares						87,456,860		87,456,860
Note Twenty Two [Member]
Convertible Notes Payable (Textual)
Issue date								Dec. 4, 2015
Principal amount						$ 74,250		$ 74,250
Interest rate per annum						12.00%		12.00%
Date of maturity								Jun. 4, 2016
Convertible shares								conversion price equal to 60% of the market value at the time of conversion, but no less than $0.00005 per share.
Conversion of stock, Description								Conversion price equal to 56% of the market value at the time of conversion.
Note Twenty Three [Member]
Convertible Notes Payable (Textual)
Issue date								Dec. 7, 2015
Principal amount						$ 89,915		$ 89,915
Notice of default description								One-time interest charge equal to 12%, applied to the outstanding balance of each note.
Conversion of stock, Description								The outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion.
Repayment of debt by issuing shares of common stock						$ 41,623
Common stock, shares issued | shares						3,519,581		3,519,581
Note Twenty Four [Member]
Convertible Notes Payable (Textual)
Issue date								Dec. 31, 2015
Principal amount						$ 82,500		$ 82,500
Interest rate per annum						12.00%		12.00%
Date of maturity								Sep. 30, 2016
Conversion of stock, Description								Conversion price equal to 60% of the market value at the time of conversion, but no less than $0.00005 per share.

Derivative Liability (Details)

Derivative Liability (Details) - $ / shares	6 Months Ended	12 Months Ended
	Jan. 31, 2016	Jul. 31, 2015
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Shares of common stock issuable upon exercise of debt	317,939,378	110,297,625
Estimated market value of common stock on measurement date	$ 0.034	$ 0.03
Exercise price	$ 0.01	$ 0.07
Risk free interest rate	0.40%	0.33%
Expected dividend yield	0.00%	0.00%
Expected volatility	341.12%	384.93%
Expected exercise term in years	0 years	9 months 30 days
Issuances / Changes [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Shares of common stock issuable upon exercise of debt	207,641,753
Estimated market value of common stock on measurement date	$ 0.01
Exercise price	$ 0.023
Expected dividend yield	0.00%
Expected exercise term in years	0 years
Issuances / Changes [Member] | Minimum [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Risk free interest rate	0.01%
Expected volatility	118.60%
Issuances / Changes [Member] | Maximum [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Risk free interest rate	0.11%
Expected volatility	693.30%

Derivative Liability (Details 1

Derivative Liability (Details 1)	6 Months Ended
	Jan. 31, 2016USD ($)
Derivative Liability [Abstract]
Fair value of derivative liabilities at July 31, 2015	$ 1,203,607
Conversion of derivative liabilities	(426,297)
Change in fair value of derivative liabilities	2,352,805
Fair value of derivative liabilities at January 31, 2016	$ 3,130,115

Equity (Details)

Equity (Details) - USD ($)	Jan. 11, 2016	Dec. 15, 2015	Dec. 03, 2015	Sep. 15, 2015	Sep. 01, 2015	Dec. 31, 2015	Dec. 22, 2015	Sep. 22, 2015	Oct. 31, 2015	Jul. 31, 2015	Jul. 31, 2014	Jan. 31, 2016
Equity (Textual)
Preferred stock, shares authorized										1,000,000		1,000,000
Common Stock, Shares Authorized										5,000,000,000		5,000,000,000
Common stock for services, Shares				1,000,000
Common stock issued for services value				$ 220,000
Common Stock Issued For Endorsement Contracts Shares								50,000
Common stock bonus, shares								40,000
Common stock bonus, value								$ 5,600
Share-based compensation arrangement by share-based payment award, options, exercises									5,000,000
Number of Warrants Exercised									221,159
Conversion of common stock, shares									12,836,122
Debt conversion, amount	$ 11,623	$ 15,000	$ 70,000			$ 15,000	$ 4,098		$ 286,569
Common stock conversion into convertible notes, shares	1,019,581	1,250,000	2,000,000			1,250,000	409,793
July 31, 2015 [Member]
Equity (Textual)
Common stock issued, shares								10,000
Consultant One [Member]
Equity (Textual)
Common stock for services, Shares					100,000
Common stock issued for services value					$ 25,000
Consultant Two [Member]
Equity (Textual)
Common stock for services, Shares					10,000
Common stock issued for services value					$ 2,500

Subsequent Events (Details)

Subsequent Events (Details) - USD ($)	Mar. 10, 2016	Mar. 01, 2016	Feb. 29, 2016	Oct. 31, 2015
Subsequent Event [Line Items]
Conversion of common stock, shares				12,836,122
Subsequent Event [Member]
Subsequent Event [Line Items]
Reverse stock split description			The Company completed a 1 for 100 reverse stock split.
Conversion of common stock, shares	2,690,381	2,423,330
Conversion of common stock	$ 5,049	$ 4,798