High Performance Beverages (TBEV) 10-Q/A 7 Oct 13 2013 Q3 Quarterly report (amended) Financial data

Document_and_Entity_Informatio

Document and Entity Information	9 Months Ended
	Apr. 30, 2013
Document And Entity Information
Entity Registrant Name	DETHRONE ROYALTY HOLDINGS, INC.
Entity Central Index Key	1504222
Document Type	10-Q
Document Period End Date	30-Apr-13
Amendment Flag	TRUE
Current Fiscal Year End Date	-24
Is Entity a Well-known Seasoned Issuer?	No
Is Entity a Voluntary Filer?	No
Is Entity's Reporting Status Current?	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding	105,050,415
Amendment Description	Amendment
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2013

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Apr. 30, 2013	Jul. 31, 2012
Current Assets
Cash	$39,015
Accounts Receivable	37,042
Inventory	26,587
Deferred loan costs	176,042
Total Current Assets	278,686
TOTAL ASSETS	278,686	0
Current Liabilities
Accrued expenses	30,029	4,050
Senior secured convertible note payable	216,500
Total Current Liabilities	246,529	4,050
Total Liabilities	246,529	4,050
Commitments and contingencies (Note 5)
Stockholders' (Deficit)
Preferred stock: $0.001 par value; 1,000,000 shares authorized; no shares issued or outstanding
Common stock: $0.001 par value; 500,000,000 shares authorized; 105,050,415 and 94,760,415 shares issued and outstanding	105,050	94,760
Additional Paid-in Capital	1,485,002	38,042
Retained earnings from discontinued operations	6,944	6,944
Accumulated deficit	-1,564,839	-143,796
Total Stockholders' (Deficit)	32,157	-4,050
Total Liabilities and Stockholders' Deficit	$278,686	$0

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Apr. 30, 2013	Jul. 31, 2012
Stockholders' equity:
Preferred stock, par value	$0.00	$0.00
Preferred stock, share authorized	1,000,000	1,000,000
Preferred stock, shares issued
Preferred stock, shares outstanding
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	500,000,000	500,000,000
Common stock, shares issued	105,050,415	94,760,415
Common stock, shares outstanding	105,050,415	94,760,415

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	3 Months Ended		9 Months Ended
	Apr. 30, 2013	Apr. 30, 2012	Apr. 30, 2013	Apr. 30, 2012
Income Statement [Abstract]
REVENUES	$43,303		$43,303
COST OF GOODS SOLD	35,499		35,499
GROSS PROFIT	7,804		7,804
OPERATING EXPENSES	799,657	350	1,280,702	21,839
OTHER INCOME (EXPENSE)
Consulting income	9,980		9,980
Interest expense and finance costs	-113,333		-158,125
LOSS FROM CONTINUING OPERATIONS	-895,206	-350	-1,421,043	-21,839
DISCONTINUED OPERATION - net				-25
NET LOSS	($895,206)		($1,421,043)	($21,864)
NET LOSS PER SHARE: BASIC AND DILUTED	$0	$0	($0.01)	$0
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING: BASIC AND DILUTED	99,704,235	321,875,000	96,920,252	321,875,000

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	9 Months Ended
	Apr. 30, 2013	Apr. 30, 2012
CASH FLOWS FROM OPERATING ACTIVITIES
Net (loss)	($1,421,043)	($21,864)
Amortization of deferred financing costs	148,958
Adjustments to reconcile net loss to net cash used in operating activities:
Share based compensation	1,005,250	12,000
Changes in assets and liabilities:
Increase in accounts receivable	-37,042
Increase in prepaid expenses and inventory	-26,587
Increase in accrued expenses	25,979	9,804
Cash used in Operating Activities	-304,485	-60
CASH FLOWS FROM FINANCING ACTIVITIES
Loan proceeds	216,500
Sale of shares	127,000
Retirement of shares		-859
Cash provided by (used In) financing activities	343,500	-859
NET INCREASE (DECREASE) IN CASH	39,015
Cash, beginning of period		919
Cash, end of period	39,015
SUPPLEMENTAL CASH FLOW INFORMATION:
Cash paid for interest	5,000
Cash paid for income taxes
Financing activities
Shares issued for loan origination costs	$325,000

Statements_of_Stockholders_Equ

Statements of Stockholders Equity (Deficit) (USD $)	Common Stock	Additional Paid-In Capital	Retained Earnings from Discontinued Operations	Accumulated Deficit	Total
Beginning Balance, Value at Jul. 31, 2012	$94,760	$38,042	$6,944	($143,796)	($4,050)
Beginning Balace, Shares at Jul. 31, 2012	94,760,415
us-gaap:StockIssuedDuringPeriodSharesNewIssues	5,290,000
us-gaap:StockIssuedDuringPeriodValueNewIssues	5,290	638,210			643,500
Common stock for services, Shares	5,000,000
Common stock for services, Value	5,000	688,750			693,750
Net Loss				-1,421,043	-1,301,043
End Balance, Value at Apr. 30, 2013	$105,050	$1,365,002	$6,944	($1,564,839)	$32,157
End Balance, Shares at Apr. 30, 2013	105,050,415

Summary_of_Significant_Account

Summary of Significant Accounting Policies	9 Months Ended
	Apr. 30, 2013
Accounting Policies [Abstract]
Summary of Significant Accounting Policies	NOTE 1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	Interim financial statements
	The accompanying unaudited interim financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission (the “SEC”) set forth in Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. The unaudited interim financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented. Unaudited interim results are not necessarily indicative of the results for the full fiscal year. These financial statements should be read in conjunction with the financial statements of the Company for the fiscal year ended July 31, 2012 and notes thereto contained in the Company’s Annual Report on Form 10-K.
	Revenue Recognition
	We recognize revenue in accordance with SEC Staff Accounting Bulletin (SAB) No. 104, “Revenue Recognition.” Revenue for our products is most often recognized upon delivery of the products to the customer, but in no case prior to when the risk of loss and other risks and rewards of ownership are transferred. Net revenues reflect gross revenues less sales discounts, customer rebates, sales incentives, and product returns. In accordance with accounting standards for consideration given by a vendor to a customer (including a reseller of the vendor's products), we record reserves for customer rebates, typically based upon projected customer volumes. In addition, in connection with obtaining long-term supply agreements from our funeral home customers, we may offer sales incentives in the form of custom showrooms and fixtures. Costs associated with these sales incentives are amortized over the term of the related agreement, typically 3 to 5 years. Our sales terms generally offer customers various rights of return. We record reserves for estimated product returns in accordance with the standards for revenue recognition when a right of return exists.
	Inventories
	Inventories are stated at the lower of cost or market. Cost is determined using the first-in, first-out (“FIFO”) method. Inventories are acquired from a contract manufacturer and are, therefore, all finished goods.
	Loan Costs
	The Company adopted the provisions of FASB ASC 310-20-25, Loan Origination Fees and Direct Loan Origination Costs, and defers direct costs incurred to originate a loan. Deferred loans costs are amortized on a straight-line basis because of the short term nature of the related debt.
	Share-Based Compensation
	The Company follows the provisions of FASB ASC 505-50, Equity Based Payments to Non-employees, which requires all stock-based payments to service providers, including grants of employee stock options, to be recognized in the financial statements based on their fair values on the date of grant
	The Company issues stock-based compensation awards to contractors, vendors and for marketing purposes. This compensation is generally in the form of restricted shares of common stock.
	The Company measures and recognizes compensation expense for all stock-based awards based on the awards' fair value which is generally the quoted market value of common shares on the date that the contract mandating the award issuance is executed. The Company recognizes the expense on a straight-line basis over the service period of the related contract. However, if shares of common stock are issued as of the inception of a contract period and the Company does not have the right to recover any of the shares for nonperformance, the entire expense is recognized at the inception date of the contract.
	Basic and Diluted Loss Per Common Share
	Net loss per common share is computed pursuant to section FASB ASC 260-10-45. Basic and diluted net income per common share has been calculated by dividing the net income for the period by the basic and diluted weighted average number of common shares outstanding assuming that the Company incorporated as of the beginning of the first period presented. There were no dilutive shares outstanding at April 30, 2013 or 2012. Issuable common stock is not included in the calculation of basic or diluted weighted average number of common shares outstanding because including these shares would be antidilutive.
	Discontinued Operations
	In accordance with FASB ASC 205-20, Presentation of Financial Statements-Discontinued Operations, the Company reported the results of its commercial cleaning services as a discontinued operation. The results of operations of business dispositions are segregated from continuing operations and reflected as discontinued operations in current and prior periods.
	Recently Issued Accounting Standards
	There were no new accounting pronouncements that had a significant impact on the Company’s operating results or financial position.

Going_Concern

Going Concern	9 Months Ended
	Apr. 30, 2013
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Going Concern	NOTE 2 – GOING CONCERN
	The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As reflected in the accompanying financial statements, the Company had recurring losses and an accumulated deficit amount to$1,365,002 through April 30, 2013 and had no committed source of debt or equity financing. These factors raise substantial doubt as to the Company’s ability to continue as a going concern.
	While the Company is emphasizing a new product line involving the manufacture and sale of sports performance or energy drinks along with any other non-alcoholic beverage under the trade name, Dethrone Beverages, there are uncertainties as to whether the Company will obtain sufficient financing to introduce and distribute the planned product or, if distributed, there will be sufficient market demand for the products.
	The financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

Convertible_Note_Payable

Convertible Note Payable	9 Months Ended
	Apr. 30, 2013
Debt Disclosure [Abstract]
Convertible Note Payable	NOTE 3 – CONVERTIBLE NOTES PAYABLE
	On November 15, 2012, the Company entered into a Senior Secured Promissory Note (the “Note”) with an unaffiliated party (the “Third Party”) under which the Company received a one-year loan with a principal balance of $100,000. The loan bears interest at 20% per annum with interest payments due quarterly. In addition, the Company issued 2,500,000 shares of restricted common stock to the lender and Mr. Holley and McBride pledged their 56,250,000 shares of the Company’s common stock as collateral and transferred 1,000,000 shares of free trading shares to the lender. The Company reflected expense in the amount of $120,000 in connection with this transfer. If the Company goes into default of the provisions of the loan, it becomes convertible into the Company’s common stock at a price of $0.001 per share (100 million shares). If an event of default occurs, the lender will have the ability of becoming the controlling shareholder of the Company. The Company recorded an initial deferred loan cost in the amount of $325,000 in connection with the issuance of the 2,500,000 shares. This loan cost is being amortized to interest expense over the term of the loan or twelve months. The company reflected amortization of deferred loan costs in the amount of $121,875 for the nine months ended April 30, 2013, which is reflected in the statement of operations as a financing cost in the form of interest expense.
	On June 20, 2013, the Company and the Third party entered into an Amended and Restated Senior Secured Convertible Promissory Note (the “Amended Note”) which amended certain terms of the Note. Pursuant to the Amended Note, the Company’s repayment of the principal balance of the Amended Note is secured by all the assets of the Company. In addition, the provisions of the Note whereby Mssrs. Holley and McBride pledged 56,250,000 of their shares of common stock of the Company were removed.
	At any time after the date of issuance and until the Amended Note is no longer outstanding, the Amended Note shall be convertible, in whole or in part into shares of the Company’s common stock (each a “Conversion Share”) at the rate of $0.001 per share for a maximum of 100 Million shares of the Company’s common stock (subject to adjustments), at any time and at the option of the Holder.
	The Amended Note will be Senior to all notes, debentures and any loan entered into by the Company for the term of the Amended Note until the Amended Note is repaid in full.
	The Company may, only with the prior consent of the Holder, pre-pay the Amended Note within 180 days by paying 115% of the Principal due plus all accrued interest. From day 181 to 365 the Amended Note can be pre-paid by paying 100% of the Amended Note plus all accrued interest.
	With respect to the issuance of the Amended Note, the Company claims an exemption from the registration requirements of the Act for the private placement of the securities referenced herein pursuant to Section 4(2) of the Securities Act of 1933 since, among other things, the transaction did not involve a public offering.
	On February 27, 2013, the Company entered into a $335,000 convertible loan agreement. The agreement provides for a $35,000 original issue discount. The lender, at its discretion, may provide funds up to $300,000 to the Company. It provided $60,000 at the closing of the agreement on April 30, 2013. All loans under the agreement are payable in full one year after the funds are issued together with a prorated portion of the original issue discount. All amounts outstanding under the agreement become convertible, at the lender’s discretion, into shares of the Company’s common stock starting 180 days from the execution date of the agreement. The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice. The lender has agreed that it will not execute any short trades and, at no time, will hold more than 4.9% of the Company’s outstanding common stock.
	If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due. If it does not pay all amounts due within 90 days of the execution date, it cannot make any other prepayments of the amounts outstanding without the consent of the lender. In addition, there will be a one-time interest charge of 12% of the amounts outstanding. The Company must also register all shares that are issuable under the agreement in any Registration Statement that it files with the SEC for any purpose.
	Upon an Event of Default (as defined in the Debenture), the outstanding principal amount of the Debenture plus accrued but unpaid interest, liquidated damages and other amounts owing on the Debenture through the date of the acceleration shall become at the Debenture holder’s election immediately due and payable in cash at the Mandatory Default Amount (as defined in the Debenture).   Commencing five days after the occurrence of an Event of Default that results in the eventual acceleration of the Debenture, the interest rate on the Debenture shall accrue at an interest rate equal to the lesser of 22% per annum or the maximum rate permitted under applicable law.
	In connection with the sale of the Debenture, on April 30, 2013 (the “Initial Exercise Date”) the Company issued the purchaser of the Debenture a warrant to purchase 3,726,708 shares of the Company’s common stock at an exercise price of $0.03 per share (subject to adjustment as provided in the debenture).   The Warrant is exercisable on a cashless basis (as provided in the Warrant) and as a result there is no assurance that any part of the Warrant will be exercised for cash.  The warrant terminates three years from the Initial Exercise Date and on such date the Warrant shall be automatically exercised via cashless exercise.
	Subsequent to the end of the quarter, the $60,000 advance on the convertible debenture was paid in full.

Share_Capital

Share Capital	9 Months Ended
	Apr. 30, 2013
Equity [Abstract]
Share Capital	NOTE 4 – SHARE CAPITAL
	In August 2012, the Company raised $12,000 for 120,000 restricted shares of common stock, and $100,000 for 670,000 restricted shares of common stock. The stock certificate for these shares was issued in November 2012.
	On November 15, 2012, the Company issued 2,500,000 shares of restricted common stock in connection with the issuance of the convertible note referred to in Note 3 in the amount of $100,000.
	In January 2013 the Company received an investment of $15,000 for 300,000 restricted shares.
	During the nine months ended April 30, 2013, the Company entered into three-year endorsement agreements with four sports figures who have agreed to endorse the Company and its products for an aggregate of 3,500,000 restricted shares of the Company’s common stock plus an additional 1,800,000 contingent restricted shares based on certain performance criteria. The Company has recorded an aggregate Marketing Expense of $188,000 relating to the shares that are issuable for Year One of each of the agreements. The Company evaluated these awards under FASB ASC 505-50 and determined that awards dependent upon performance conditions should be recognized as expense as the performance conditions are met.
	Sponsorship of Texas versus The Nation football game
	On January 4, 2013 the Company entered into an agreement to be the 2013 Title Sponsor of Texas vs. The Nation which was held on February 2, 2013 at Eagle Stadium in Allen, Texas. In consideration for its sponsorship, the Company has given Overtime Marketing SE, LLC the right to purchase 5,000,000 restricted shares of its common stock at a price per share equal to 125% of par value ($.001) to be paid in US currency at time of acquisition. The shares will be made available for sale upon the following schedule:
		·	1,250,000 shares at the time of execution of the formal Sponsorship Contract;
		·	1,250,000 shares 180 days after execution of Sponsorship Contract;
		·	1,250,000 shares 360 days after execution of Sponsorship Contract; and
		·	1,250,000 shares 540 days after execution of Sponsorship Contract.
	The Company recorded an expense equal to all the shares covered by the Sponsorship Contract based on the price of Company shares on the date the Company entered into the agreement which resulted in a recorded expense of approximately $693,750 for the nine months ended April 30, 2013.

Commitments_and_Contingencies

Commitments and Contingencies	9 Months Ended
	Apr. 30, 2013
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies	NOTE 5 – COMMITMENTS AND CONTINGENCIES
	In April 2012, Dethrone Beverage, Inc. (“DB”) entered into an exclusive license agreement with Dethrone Royalty Holdings, Inc. giving DB the right to use the Dethrone trademark worldwide in connection with the manufacture and sale of sports performance or energy drinks along with any other non-alcoholic beverage under the Trade Name, Dethrone Beverages.
	The License Agreement with Dethrone Royalty, Inc. is for five years and requires payments as follows:
	Year	Royalty
	1	12% of Gross Profit
	2	$50,000 plus 8% of Gross Profit
	3	$100,000 or 6% of Gross profit, whichever is higher
	4	$150,000 or 6% of Gross profit, whichever is higher
	5	$200,000 or 6% of Gross profit, whichever is higher
	The License Agreement with Dethrone Royalty, Inc. specifies minimum levels of sales which, if not attained by DB, gives Dethrone Royalty, Inc. the right to terminate the License Agreement. These minimums are as follows:
	Year		Minimum Sales
	1		$	-0-
	2		$	3,000,000
	3		$	6,000,000
	4		$	9,000,000
	5		$	12,000,000
	The License Agreement with Dethrone Royalty Holdings, Inc. also requires DB to maintain various liability insurance coverage.

Subsequent_Events

Subsequent Events	9 Months Ended
	Apr. 30, 2013
Subsequent Events [Abstract]
Subsequent Events	NOTE 6 - SUBSEQUENT EVENTS
	In accordance with ASC 855, Subsequent Events, the Company has evaluated subsequent events from May 1, 2013 through June 21, 2013, the date of issuance of the financial statements and has determined that it does not have any material subsequent events to disclose other than the matters disclosed below.
	As noted in note 3, subsequent to the end of the quarter the $60,000 advance on the convertible note which was advanced on April 30, 2013 was repaid in full within the 90 days specified in the agreement through which no interest would be due.
	In February 2013, the Company entered into three-year endorsement agreements with two sports figures who have agreed to endorse the Company and its products for an aggregate of 1,027,500 restricted shares of the Company’s common stock plus an additional 607,500 contingent restricted shares based on certain performance criteria. The Company will record marketing expenses of about $15,000 in February 2013 in connection with these contracts.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	9 Months Ended
	Apr. 30, 2013
Accounting Policies [Abstract]
Interim Financial Statements	Interim financial statements
	The accompanying unaudited interim financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission (the “SEC”) set forth in Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. The unaudited interim financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented. Unaudited interim results are not necessarily indicative of the results for the full fiscal year. These financial statements should be read in conjunction with the financial statements of the Company for the fiscal year ended July 31, 2012 and notes thereto contained in the Company’s Annual Report on Form 10-K.
Revenue Recognition	Revenue Recognition
	We recognize revenue in accordance with SEC Staff Accounting Bulletin (SAB) No. 104, “Revenue Recognition.” Revenue for our products is most often recognized upon delivery of the products to the customer, but in no case prior to when the risk of loss and other risks and rewards of ownership are transferred. Net revenues reflect gross revenues less sales discounts, customer rebates, sales incentives, and product returns. In accordance with accounting standards for consideration given by a vendor to a customer (including a reseller of the vendor's products), we record reserves for customer rebates, typically based upon projected customer volumes. In addition, in connection with obtaining long-term supply agreements from our funeral home customers, we may offer sales incentives in the form of custom showrooms and fixtures. Costs associated with these sales incentives are amortized over the term of the related agreement, typically 3 to 5 years. Our sales terms generally offer customers various rights of return. We record reserves for estimated product returns in accordance with the standards for revenue recognition when a right of return exists.
Inventories	Inventories
	Inventories are stated at the lower of cost or market. Cost is determined using the first-in, first-out (“FIFO”) method. Inventories are acquired from a contract manufacturer and are, therefore, all finished goods.
Loan Costs	Loan Costs
	The Company adopted the provisions of FASB ASC 310-20-25, Loan Origination Fees and Direct Loan Origination Costs, and defers direct costs incurred to originate a loan. Deferred loans costs are amortized on a straight-line basis because of the short term nature of the related debt.
Share based Compensation	Share-Based Compensation
	The Company follows the provisions of FASB ASC 505-50, Equity Based Payments to Non-employees, which requires all stock-based payments to service providers, including grants of employee stock options, to be recognized in the financial statements based on their fair values on the date of grant
	The Company issues stock-based compensation awards to contractors, vendors and for marketing purposes. This compensation is generally in the form of restricted shares of common stock.
	The Company measures and recognizes compensation expense for all stock-based awards based on the awards' fair value which is generally the quoted market value of common shares on the date that the contract mandating the award issuance is executed. The Company recognizes the expense on a straight-line basis over the service period of the related contract. However, if shares of common stock are issued as of the inception of a contract period and the Company does not have the right to recover any of the shares for nonperformance, the entire expense is recognized at the inception date of the contract.
Basic and Diluted Loss Per Common Share	Basic and Diluted Loss Per Common Share
	Net loss per common share is computed pursuant to section FASB ASC 260-10-45. Basic and diluted net income per common share has been calculated by dividing the net income for the period by the basic and diluted weighted average number of common shares outstanding assuming that the Company incorporated as of the beginning of the first period presented. There were no dilutive shares outstanding at April 30, 2013 or 2012. Issuable common stock is not included in the calculation of basic or diluted weighted average number of common shares outstanding because including these shares would be antidilutive.
Discontinued Operation	Discontinued Operations
	In accordance with FASB ASC 205-20, Presentation of Financial Statements-Discontinued Operations, the Company reported the results of its commercial cleaning services as a discontinued operation. The results of operations of business dispositions are segregated from continuing operations and reflected as discontinued operations in current and prior periods.
Recently Issued Accounting Standards	Recently Issued Accounting Standards
	There were no new accounting pronouncements that had a significant impact on the Company’s operating results or financial position.

Commitments_and_Contingencies_

Commitments and Contingencies (Tables)	9 Months Ended
	Apr. 30, 2013
Commitments and Contingencies Disclosure [Abstract]
License Agreement
	Year	Royalty
	1	12% of Gross Profit
	2	$50,000 plus 8% of Gross Profit
	3	$100,000 or 6% of Gross profit, whichever is higher
	4	$150,000 or 6% of Gross profit, whichever is higher
	5	$200,000 or 6% of Gross profit, whichever is higher
Minimum Sales
	Year	Minimum Sales
	1	$ -0-
	2	$3,000,000
	3	$6,000,000
	4	$9,000,000
	5	$12,000,000

Going_Concern_Details_Narrativ

Going Concern (Details Narrative) (USD $)	Apr. 30, 2013
Going Concern Details Narrative
Accumulated Deficit	$1,365,002

Convertible_Note_Payable_Detai

Convertible Note Payable (Details Narrative) (USD $)	0 Months Ended	1 Months Ended	9 Months Ended
	Nov. 15, 2012	Feb. 27, 2013	Apr. 30, 2013
Debt Disclosure [Abstract]
Convertible Promissory Note	$100,000
Interest rate	20.00%
Common stock issued for debt, shares	2,500,000
Common stock as collateral, shares	56,250,000
Common stock as collateral transferred, shares	1,000,000
Conversion price	$0.00
Deferred Loan Costs			325,000
Amortization of deferred financing costs			121,875
Convertible Loan Agreement		335,000
Original Issue Discount		35,000
Funds Available		300,000
Fund provided		60,000
Funds paid off			$60,000
Interest rate		12.00%
Warrant to purchase Common Stock			3,726,708
Exercise Price			0.03

Convertible_Note_Payable_Detai1

Convertible Note Payable (Details Narrative) (Parenthetical)	1 Months Ended
	Feb. 27, 2013
Debt Disclosure [Abstract]
Conversion Terms	The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice.  The lender has agreed that it will not execute any short trades and, at not time, will hold more than 4.9% of the Company’s outstanding common stock.
Interest Terms	If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due.

Share_Capital_Details_Narrativ

Share Capital (Details Narrative) (USD $)	1 Months Ended
	Jan. 31, 2013	Aug. 31, 2012
Transaction #1
Sale of common stock, Value	$15,000	$12,000
Sale of common stock, Shares	300,000	120,000
Transaction #2
Sale of common stock, Value		$100,000
Sale of common stock, Shares		670,000

Share_Capital_AdditionalDetail

Share Capital Additional(Details Narrative) (Endorsement Agreement, USD $)	9 Months Ended
	Apr. 30, 2013
Endorsement Agreement
Common stock issued for endorsement agreements, shares	3,500,000
Additional Common stock issued for endorsement agreements, shares	1,800,000
Marketing Expense	$188,000

Share_Capital_Restricted_Stock

Share Capital - Restricted Stock (Details) (USD $)	1 Months Ended	9 Months Ended
	Jan. 31, 2013	Apr. 30, 2013
Restricted shares available for purchase	5,000,000
Stock price per share % of par value	125.00%
Stock expense		$693,750
Prepaid Expense		$37,042
Execution
Restricted shares available for purchase	1,250,000
180 days after execution
Restricted shares available for purchase	1,250,000
360 days after execution
Restricted shares available for purchase	1,250,000
540 days after execution
Restricted shares available for purchase	1,250,000

Commitments_and_Contingencies_1

Commitments and Contingencies - License Agreement (Details) (USD $)	12 Months Ended
	Jul. 31, 2012
Year 1
Percentage of Gross profit	12.00%
Royalty fee
Minimum Sales
Year 2
Percentage of Gross profit	8.00%
Royalty fee	50,000
Minimum Sales	3,000,000
Year 3
Percentage of Gross profit	6.00%
Royalty fee	100,000
Minimum Sales	6,000,000
Year 4
Percentage of Gross profit	6.00%
Royalty fee	150,000
Minimum Sales	9,000,000
Year 5
Percentage of Gross profit	6.00%
Royalty fee	200,000
Minimum Sales	$12,000,000

Subsequent_Events_Details

Subsequent Events (Details) (Endorsement Agreement, USD $)	1 Months Ended
	Feb. 28, 2013
Endorsement Agreement
Common stock issued for endorsement agreements, shares	10,275,000
Additional Common stock issued for endorsement agreements, shares	607,500
Marketing Expense	$15,000