Acquisitions | 2. Acquisitions We perform quantitative and qualitative analyses to determine the significance of each acquisition to the financial statements the Company. Based on these analyses the below acquisitions were deemed to be insignificant on an individual and cumulative basis, with the exception of Rapide Communication LTD, a private company limited by shares organized and existing under the laws of England and Wales doing business as Rant & Rave (“Rant & Rave”) . Refer to “ Pro Forma Financials ” disclosed below. 2018 Acquisitions Acquisitions completed in 2018 included the following: • Interfax - On March 21, 2018, the Company’s wholly owned subsidiary, PowerSteering Software Limited, a limited liability company organized and existing under the laws of England and Wales (“PowerSteering UK”), completed its purchase of the shares comprising the entire issued share capital of Interfax Communications Limited ("Interfax"), an Irish-based software company providing secured cloud-based messaging solutions, including enterprise cloud fax and secure document distribution. • RO Innovation - On June 27, 2018, the Company completed its purchase of RO Innovation, Inc. ("RO Innovation"), a cloud-based customer reference solution for creating, deploying, managing, and measuring customer reference and sales enablement content. • Rant & Rave - On October 3, 2018, the Company’s wholly owned subsidiary, PowerSteering UK, completed its purchase of the shares comprising the entire issued voting share capital of Rant & Rave, a leading provider of cloud-based customer engagement solutions. • Adestra - On December 12, 2018, the Company completed its purchase of Adestra Ltd. (“Adestra”), a leading provider of enterprise-grade email marketing, transaction and automation software. See Note 13. Subsequent Events in the notes to our unaudited condensed consolidated financial statements for more information regarding an additional acquisition completed subsequent to March 31, 2019 . Consideration The following table summarizes the consideration transfered for the acquisitions described above (in thousands): Adestra Rant & Rave RO Innovation Interfax Cash $ 55,242 $ 58,470 $ 12,469 $ 35,000 Holdback (1) 4,432 6,500 1,781 5,000 Contingent consideration (2) — — — — Working capital adjustment — (211 ) (87 ) — Total consideration $ 59,674 $ 64,759 $ 14,163 $ 40,000 (1) Represents cash holdbacks subject to indemnifications claims that are payable 12 months from closing for Adestra, Rant & Rave and RO Innovation and 18 months from closing for Interfax. (2) Contingent consideration includes potential future earn-out payments related to the acquisition of RO Innovation for up to $7.5 million which was valued at $0.0 million as of the acquisition date based on the probability of attainment of future performance-based goals. Refer to Note 3 for further discussion regarding fair value of acquisition related earn-outs. Unaudited Pro Forma Information The pro forma statements of operations data for the three months ended March 31, 2019 and three months ended March 31, 2018 , shown in the table below, give effect to the Rant & Rave acquisition, described above, as if it had occurred at January 1, 2017. These amounts have been calculated after applying our accounting policies and adjusting the results of Rant & Rave to reflect: the reversal and deferral of commissions expense, the costs of debt financing incurred to acquire Rant & Rave, the additional intangible amortization and the adjustments to acquired deferred revenue that would have been recognized assuming the fair value adjustments had been applied and incurred since January 1, 2017. This pro forma data is presented for informational purposes only and does not purport to be indicative of our future results of operations. The table below shows the pro forma statements of operations data for the three months ended March 31, 2019 and three months ended March 31, 2018 (in thousands): Three Months Ended March 31, 2019 2018 Revenue $ 48,493 $ 37,490 Net loss (1) $ (7,830 ) $ (3,178 ) (1) While some recurring adjustments impact the pro forma figures presented, the decrease in pro forma net loss compared to our net loss presented on the consolidated statements of operations for the three months ended March 31, 2019 and March 31, 2018 includes nonrecurring adjustments removing acquisition costs from 2018 and reflects these costs in the year ended 2017, the year the acquisition was assumed to be completed for pro forma purposes. Fair Value of Assets Acquired and Liabilities Assumed The Company recorded the purchase of the acquisitions described above using the acquisition method of accounting and, accordingly, recognized the assets acquired and liabilities assumed at their fair values as of the date of the acquisition. The purchase price allocations for the 2018 acquisitions of Rant & Rave and Adestra are preliminary as the Company has not obtained and evaluated all of the detailed information necessary to finalize the opening balance sheet amounts in all respects. Management has recorded the purchase price allocations based upon acquired company information that is currently available. Management expects to complete its purchase price allocations for Rant & Rave and Adestra in the second quarter of 2019. The following condensed table presents the preliminary and finalized acquisition-date fair value of the assets acquired and liabilities assumed for the acquisitions in 2018 and through the three months ended March 31, 2019 , as well as assets and liabilities (in thousands): Preliminary Finalized Adestra Rant & Rave RO Innovation Interfax Year Acquired 2018 2018 2018 2018 Cash $ 145 $ 696 $ 197 $ 1,396 Accounts receivable 2,814 3,468 1,563 1,587 Other current assets 1,395 3,836 1,299 1,341 Property and equipment 796 131 15 286 Customer relationships 27,542 29,981 6,688 22,577 Trade name 710 1,099 111 649 Technology 6,001 6,565 1,670 5,236 Noncompetes — — 1,148 — Goodwill 28,932 32,589 7,568 13,862 Other assets — — — 14 Total assets acquired 68,335 78,365 20,259 46,948 Accounts payable (543 ) (1,577 ) (229 ) (737 ) Accrued expense and other (1,758 ) (6,114 ) (1,921 ) (2,847 ) Deferred tax liabilities (5,104 ) (3,896 ) (2,129 ) (3,364 ) Deferred revenue (1,256 ) (2,019 ) (1,817 ) — Total liabilities assumed (8,661 ) (13,606 ) (6,096 ) (6,948 ) Total consideration $ 59,674 $ 64,759 $ 14,163 $ 40,000 Tangible assets were valued at their respective carrying amounts, which approximates their estimated fair value. The valuation of identifiable intangible assets reflects management’s estimates based on, among other factors, use of established valuation methods. Customer relationships were valued using an income approach, which estimates fair value based on the earnings and cash flow capacity of the subject asset. Developed technology was valued using a cost-to-recreate approach. The following table summarizes the weighted-average useful lives, by major finite-lived intangible asset class, for the above acquisitions (in years): Useful Life Customer relationships 9.8 Trade name 8.0 Developed technology 6.7 Non-Compete Agreements 3.0 During the measurement period, which may be up to one year from the acquisition date, we record adjustments to the assets acquired and liabilities assumed with the corresponding offset to goodwill based on changes to our estimates and assumptions. The change in the preliminary acquisition-date fair value of assets and liabilities for Adestra during the three months ended March 31, 2019 was related primarily to a $3.3 million decrease in intangibles (customer relationships, trade name and technology) due to a change in valuation estimates. The goodwill of $83.0 million for the above acquisitions is primarily attributable to the synergies expected to arise after the acquisition. Goodwill deductible for tax purposes is $2.4 million (at the time of the acquisition) for Interfax, and $2.5 million for RO Innovation. There was no Goodwill deductible for tax purposes for our Adestra and Rant & Rave acquisitions. M easurement period expenses recorded to other income (expense), net, related to acquisitions that took place within a prior period for the three months ended March 31, 2019 and the three months ended March 31, 2018 were net expense of $0.5 million and none , respectively. Total transaction costs, excluding integration and transformation costs, incurred with respect to acquisition activity during the three months ended March 31, 2019 and the three months ended March 31, 2018 were $0.4 million and $1.4 million , respectively. Asset Acquisitions In connection with the acquisition of Interfax, the Company acquired certain assets and customer relationships of Interfax's U.S. reseller (“Marketech”) for $2.0 million , excluding potential future earn-out payments of $1.0 million valued at $0.3 million as of the acquisition dated based on the probability of attainment of future performance-based goals. |