Acquisitions | 2. Acquisitions We perform quantitative and qualitative analyses to determine the significance of each acquisition to the financial statements the Company. Based on these analyses the below acquisitions were deemed to be insignificant on an individual and cumulative basis, with the exception of Rapide Communication LTD, a private company limited by shares organized and existing under the laws of England and Wales doing business as Rant & Rave (“Rant & Rave”) . Refer to “ Pro Forma Financials ” disclosed below. 2019 Acquisitions Acquisitions completed during the six months ended June 30, 2019 include the following: • Postup Holdings - On April 18, 2019, the Company completed its purchase of the shares comprising the entire issued share capital of Postup Holdings, LLC, a Texas limited liability company ( “ Postup Holdings ” ), and Postup Digital, LLC, a Texas limited liability company ( “ Postup Digital ” ), an Austin-based company providing email and audience development solutions for publishing & media brands. Revenues recorded since the acquisition date through June 30, 2019 were approximately $2.4 million . • Kapost - On May 24, 2019, the Company completed of its purchase of the shares comprising the entire issued share capital of Daily Inches, Inc., d/b/a Kapost, a Delaware corporation (“Kapost”), a leading content operations platform provider for sales and marketing. Revenues recorded since the acquisition date through June 30, 2019 were approximately $1.4 million . 2018 Acquisitions Acquisitions completed during the year ended December 31, 2018 include the following: • Interfax - On March 21, 2018, the Company’s wholly owned subsidiary, PowerSteering Software Limited, a limited liability company organized and existing under the laws of England and Wales (“PowerSteering UK”), completed its purchase of the shares comprising the entire issued share capital of Interfax Communications Limited ("Interfax"), an Irish-based software company providing secured cloud-based messaging solutions, including enterprise cloud fax and secure document distribution. • RO Innovation - On June 27, 2018, the Company completed its purchase of RO Innovation, Inc. ("RO Innovation"), a cloud-based customer reference solution for creating, deploying, managing, and measuring customer reference and sales enablement content. • Rant & Rave - On October 3, 2018, the Company’s wholly owned subsidiary, PowerSteering UK, completed its purchase of the shares comprising the entire issued voting share capital of Rant & Rave, a leading provider of cloud-based customer engagement solutions. • Adestra - On December 12, 2018, the Company completed its purchase of Adestra Ltd. (“Adestra”), a leading provider of enterprise-grade email marketing, transaction and automation software. Consideration The following table summarizes the consideration transfered for the acquisitions described above (in thousands): Kapost Postup Holdings Adestra Rant & Rave RO Innovation Interfax Cash $ 45,000 $ 34,825 $ 55,242 $ 58,470 $ 12,469 $ 35,000 Holdback (1) 5,000 175 4,432 6,500 1,781 5,000 Contingent consideration (2) — — — — — — Working capital adjustment — — — (211 ) (87 ) — Total consideration $ 50,000 $ 35,000 $ 59,674 $ 64,759 $ 14,163 $ 40,000 (1) Represents cash holdbacks subject to indemnification claims that are payable 12 months from closing for Kapost, Postup, Adestra, Rant & Rave and RO Innovation and 18 months from closing for Interfax. (2) Contingent consideration includes potential future earn-out payments related to the acquisition of RO Innovation for up to $7.5 million which was valued at $0.0 million as of the acquisition date based on the probability of attainment of future performance-based goals. During the six months ended June 30, 2019 we paid $1.5 million based on the final valuation of this earn-out. Refer to Note 3 for further discussion regarding the calculation of fair value of acquisition related earn-outs. Unaudited Pro Forma Information The pro forma statements of operations data for the three and six months ended June 30, 2019 and June 30, 2018 , shown in the table below, give effect to the Rant & Rave acquisition, described above, as if it had occurred at January 1, 2017. These amounts have been calculated after applying our accounting policies and adjusting the results of Rant & Rave to reflect: the reversal and deferral of commissions expense, the costs of debt financing incurred to acquire Rant & Rave, the additional intangible amortization and the adjustments to acquired deferred revenue that would have been recognized assuming the fair value adjustments had been applied and incurred since January 1, 2017. This pro forma data is presented for informational purposes only and does not purport to be indicative of our future results of operations. The table below shows the pro forma statements of operations data, adjusted for the acquisition of Rant & Rave had the acquisition occurred in the year ended December 31, 2017, for the three and six months ended June 30, 2019 and June 30, 2018 (in thousands): Three Months Ended June 30, Six Months Ended June 30, 2019 2018 2019 2018 Revenue $ 53,013 $ 42,065 $ 101,506 $ 79,555 Net loss (1) $ (5,369 ) $ (6,877 ) $ (13,199 ) $ (10,055 ) (1) While some recurring adjustments impact the pro forma figures presented, the decrease in pro forma net loss compared to our net loss presented on the consolidated statements of operations for the three and six months ended June 30, 2019 and June 30, 2018 includes nonrecurring adjustments removing acquisition costs from 2018 and reflects these costs in the year ended December 31, 2017, the year the acquisition was assumed to be completed for pro forma purposes. Fair Value of Assets Acquired and Liabilities Assumed The Company recorded the purchase of the acquisitions described above using the acquisition method of accounting and, accordingly, recognized the assets acquired and liabilities assumed at their fair values as of the date of the acquisition. The purchase price allocations for the 2019 acquisitions of Kapost and Postup and the 2018 acquisitions of Rant & Rave and Adestra are preliminary as the Company has not obtained and evaluated all of the detailed information necessary to finalize the opening balance sheet amounts in all respects, specifically the tax impacts of the 2018 Tax Act for Adestra and Rant & Rave and the valuation of intangible assets for Postup and Kapost. Management has recorded the purchase price allocations based upon acquired company information that is currently available. Management expects to complete its purchase price allocations for Kapost and Postup in the fourth quarter of 2019 and Rant & Rave and Adestra in the third quarter of 2019. The following condensed table presents the preliminary and finalized acquisition-date fair value of the assets acquired and liabilities assumed for the acquisitions in 2018 and through the six months ended June 30, 2019 , as well as assets and liabilities (in thousands): Preliminary Finalized Kapost Postup Holdings Adestra Rant & Rave RO Innovation Interfax Year Acquired 2019 2019 2018 2018 2018 2018 Cash $ — $ — $ 145 $ 696 $ 197 $ 1,396 Accounts receivable 3,918 1,043 2,814 3,468 1,563 1,587 Other current assets 4,575 2,002 1,395 3,836 1,299 1,341 Property and equipment 687 743 796 131 15 286 Operating lease right-of-use asset 2,136 — — — — — — Customer relationships 23,735 10,667 27,542 29,981 6,688 22,577 Trade name 787 468 710 1,099 111 649 Technology 5,756 2,943 6,001 6,565 1,670 5,236 Noncompetes — — — — 1,148 — Goodwill 22,159 22,815 28,932 32,589 7,568 13,862 Other assets — — — — — 14 Total assets acquired 63,753 40,681 68,335 78,365 20,259 46,948 Accounts payable (64 ) (448 ) (543 ) (1,577 ) (229 ) (737 ) Accrued expense and other (5,031 ) (1,794 ) (1,758 ) (6,114 ) (1,921 ) (2,847 ) Deferred tax liabilities (2,432 ) (3,424 ) (5,104 ) (3,896 ) (2,129 ) (3,364 ) Deferred revenue (4,090 ) (15 ) (1,256 ) (2,019 ) (1,817 ) — Operating lease liabilities (2,136 ) — — — — — Total liabilities assumed (13,753 ) (5,681 ) (8,661 ) (13,606 ) (6,096 ) (6,948 ) Total consideration $ 50,000 $ 35,000 $ 59,674 $ 64,759 $ 14,163 $ 40,000 Tangible assets were valued at their respective carrying amounts, which approximates their estimated fair value. The valuation of identifiable intangible assets reflects management’s estimates based on, among other factors, use of established valuation methods. Customer relationships were valued using an income approach, which estimates fair value based on the earnings and cash flow capacity of the subject asset. Developed technology was valued using a cost-to-recreate approach. The following table summarizes the weighted-average useful lives, by major finite-lived intangible asset class, for intangibles acquired during the six months ended June 30, 2019 and the year ended December 31, 2018 (in years): Useful Life June 30, 2019 December 31, 2018 Customer relationships 9.4 9.8 Trade name 8.9 8.0 Developed technology 7.3 6.7 Non-Compete Agreements 0.0 3.0 Total weighted-average useful life 9.0 9.1 During the measurement period, which may be up to one year from the acquisition date, we record adjustments to the assets acquired and liabilities assumed with the corresponding offset to goodwill based on changes to our estimates and assumptions. The change in the preliminary acquisition-date fair value of assets and liabilities for Adestra during the six months ended June 30, 2019 was related primarily to a $3.3 million decrease in intangibles (customer relationships, trade name and technology) due to a change in valuation estimates. The goodwill of $127.9 million for the above acquisitions is primarily attributable to the synergies expected to arise after the acquisition. Goodwill deductible for tax purposes at the time of acquisition was $2.4 million for Interfax, $2.7 million for RO Innovation and $5.6 million for Postup Holdings. There was no Goodwill deductible for tax purposes for our Adestra, Rant & Rave and Kapost acquisitions. M easurement period expenses recorded to other income (expense), net, related to acquisitions that took place within a prior period for the three months ended June 30, 2019 and June 30, 2018 were net expense of $0.3 million and $0.1 million , respectively, and for the six months ended June 30, 2019 and June 30, 2018 were net expense of $0.8 million and $0.2 million , respectively. Total transaction costs, excluding integration and transformation costs, incurred with respect to acquisition activity during the three months ended June 30, 2019 and June 30, 2018 were $3.6 million and $1.2 million , respectively, and during the six months ended June 30, 2019 and June 30, 2018 were $4.0 million and $2.6 million , respectively. Asset Acquisitions In connection with the acquisition of Interfax, the Company acquired certain assets and customer relationships of Interfax's U.S. reseller (“Marketech”) for $2.0 million , excluding potential future earn-out payments of $1.0 million valued at $0.3 million as of the acquisition dated based on the probability of attainment of future performance-based goals. During the six months ended June 30, 2019 we paid $0.6 million based on the final valuation of this earn-out. Refer to Note 3 for further discussion regarding the calculation of fair value of acquisition related earn-outs. During the six months ended June 30, 2019 we acquired customer relationships for $0.6 million from a third-party reseller of our mobile messaging solution in exchange for a reduction in the account receivable balance owed to us by the reseller. |