Acquisitions | 2. Acquisitions The Company performs quantitative and qualitative analyses to determine the significance of each acquisition to the financial statements the Company. Based on these analyses the below acquisitions were deemed to be insignificant on an individual and cumulative basis. 2021 Acquisitions Acquisitions completed during the nine months ended September 30, 2021 include the following: • Panviva - On June 24, 2021, the Company entered into an agreement to purchase the shares comprising the entire issued share capital of Panviva Pty Ltd, an Australian proprietary company (“Panviva”), a cloud-based enterprise knowledge management solution. Revenue recorded since the acquisition date through September 30, 2021 were approximately $1.9 million. Revenue recorded for Panviva for the quarter ended September 30, 2021 were approximately $1.8 million. • BlueVenn - On February 28, 2021 the Company entered into an agreement to purchase the shares comprising the entire issued share capital of BlueVenn Group Limited, a company limited by shares organized and existing under the laws of England and Wales (“BlueVenn”), a cloud-based customer data platform. Revenue recorded since the acquisition date through September 30, 2021 were approximately $9.0 million. Revenue recorded for BlueVenn for the quarter ended September 30, 2021 were approximately $3.6 million. • Second Street - On January 19, 2021, the Company entered into an agreement to purchase the shares comprising the entire issued share capital of Second Street Media, Inc., a Missouri corporation (“Second Street”), an audience engagement platform. Revenue recorded since the acquisition date through September 30, 2021 were approximately $7.5 million. Revenue recorded for Second Street for the quarter ended September 30, 2021 were approximately $2.8 million. 2020 Acquisition The acquisition completed during the year ended December 31, 2020 were: • Localytics - On February 6, 2020, the Company entered into an agreement to purchase the shares comprising the entire issued share capital of Char Software, Inc (dba Localytics), a Delaware corporation (“Localytics”), a provider of mobile app personalization and analytics solutions. Consideration The following table summarizes the consideration transferred for the acquisitions described above (in thousands): Panviva BlueVenn Second Street Localytics Cash $ 19,931 $ 53,535 $ 25,436 $ 67,655 Holdback (1) 3,517 2,429 5,000 345 Contingent consideration (2) — 2,535 1,650 1,000 Working capital and other adjustments (3) 379 (537) — (5,238) Total consideration $ 23,827 $ 57,962 $ 32,086 $ 63,762 (1) Represents the cash holdbacks subject to indemnification claims that are payable 12 months following closing for Panviva, Second Street and Localytics and 18 months following closing for BlueVenn. In addition, the holdback payment to Panviva may be reduced by up to $1.6 million based on the future renewal of a specific customer. The fair value of this potential reduction was $0.0 million as of the acquisition date. (2) Represents the acquisition date fair value of anticipated earn-out payments, which are based on the estimated probability of attainment of the underlying future performance-based conditions at the time of acquisition. The maximum potential payout for the BlueVenn, Second Street and Localytics earn-outs were $22.4 million, $3.0 million, and $1.0 million, respectively. The earn-out for Localytics was paid in full during the year ended December 31, 2020 based on an ending fair value of $1.0 million. Refer to Note 3 for further discussion regarding the calculation of fair value of acquisition related earn-outs. (3) In addition to working capital adjustments made to the purchase price of our acquisitions this line item includes a $5.2 million settlement in total consideration for Localytics related to a representation and warranty insurance settlement which is included in prepaids and other current assets on the Company’s consolidated balance sheets as of December 31, 2020. Fair Value of Assets Acquired and Liabilities Assumed The Company recorded the purchase of the acquisitions described above using the acquisition method of accounting and, accordingly, recognized the assets acquired and liabilities assumed at their fair values as of the date of the acquisition. The purchase accounting for the 2021 acquisitions of Panviva, BlueVenn, and Second Street are preliminary as the Company has not finalized the tax impact of these acquisitions. Management has recorded the purchase price allocations based upon acquired company information that is currently available. Management expects to complete the purchase accounting for BlueVenn and Second Street no later than the first quarter of 2022 and no later than the second quarter of 2022 for Panviva. The following condensed table presents the preliminary and finalized acquisition-date fair value of the assets acquired and liabilities assumed for the acquisitions during the year ended December 31, 2020 and through the nine months ended September 30, 2021, as well as assets and liabilities (in thousands): Preliminary Final Panviva BlueVenn Second Street Localytics Year Acquired 2021 2021 2021 2020 Cash $ 132 $ 1,115 $ — $ — Accounts receivable 2,122 1,289 1,105 3,648 Other current assets 4,986 1,983 89 6,323 Operating lease right-of-use asset 197 1,357 489 7,605 Property and equipment 26 611 156 409 Customer relationships 9,757 18,888 14,600 30,500 Trade name 76 238 200 300 Technology 1,967 4,337 3,400 6,600 Goodwill 17,729 45,273 17,954 33,543 Other assets 33 24 13 6 Total assets acquired 37,025 75,115 38,006 88,934 Accounts payable (1,257) (2,772) (230) (2,382) Accrued expense and other (5,163) (2,198) (377) (6,761) Deferred tax liabilities (3,355) (4,066) (4,324) (3,382) Deferred revenue (3,226) (6,760) (500) (4,812) Operating lease liabilities (197) (1,357) (489) (7,835) Total liabilities assumed (13,198) (17,153) (5,920) (25,172) Total consideration $ 23,827 $ 57,962 $ 32,086 $ 63,762 The Company uses third party valuation consultants to determine the fair values of assets acquired and liabilities assumed. Tangible assets are valued at their respective carrying amounts, which approximates their estimated fair value. The valuation of identifiable intangible assets reflects management’s estimates based on, among other factors, the use of established valuation methods. Customer relationships are valued using the multi-period excess earnings method. Developed technology and trade names are valued using the relief-from-royalty method. The following table summarizes the weighted-average useful lives, by major finite-lived intangible asset class, for intangibles acquired during the nine months ended September 30, 2021 and the year ended December 31, 2020 (in years): Useful Life September 30, 2021 December 31, 2020 Customer relationships 7.0 8.0 Trade name 2.0 2.0 Developed technology 5.0 5.0 Total weighted-average useful life 6.6 7.4 During the measurement period, which may be up to one year from the acquisition date, the Company records adjustments to the assets acquired and liabilities assumed with the corresponding offset to goodwill based on changes to management's estimates and assumptions. The goodwill of $114.5 million for the above acquisitions is primarily attributable to the synergies expected to arise after the acquisition and the value of the acquired workforce. Goodwill that is deductible for tax purposes at the time of the acquisitions was $2.0 million. Total transaction related expenses incurred with respect to acquisition activity during the three months ended September 30, 2021 and September 30, 2020 were $0.1 million and $0.0 million, respectively, and during the nine months ended September 30, 2021 and September 30, 2020 were $6.2 million and $3.5 million, respectively. Transaction related expenses, excluding transformation costs, include expenses such as banker fees, legal and professional fees, insurance costs, and deal bonuses. Transaction costs are included in acquisition-related expenses in our condensed consolidated statement of operations. Other Acquisitions and Divestitures From time to time we may purchase or sell customer relationships that meet certain criteria. During the year ended December 31, 2020, we completed customer relationship acquisitions totaling $0.2 million. |