Summary of Significant Accounting Policies (Policy) | 3 Months Ended |
Mar. 31, 2014 |
Summary of Significant Accounting Policies [Abstract] | ' |
Basis of Presentation | ' |
Basis of Presentation |
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In the opinion of management, the accompanying unaudited financial statements include all adjustments, consisting of only normal recurring accruals, necessary for a fair statement of financial position, results of operations, and cash flows. The information included in this Quarterly Report on Form 10-Q should be read in conjunction with the financial statements and the accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2013 filed with the SEC on March 31, 2014. The accounting policies are described in the "Notes to Financial Statements" in the 2013 Annual Report on Form 10-K and updated, as necessary, in this Form 10-Q. The year-end balance sheet data presented for comparative purposes was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States. The results of operations for the three months ended March 31, 2014 are not necessarily indicative of the operating results for the full year or for any other subsequent interim period. |
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Certain reclassifications have been made to prior period reported amounts to conform to current year presentation. |
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Credit card fees of $50,115 were reclassified from cost of services to general and administrative expenses for the three months ended March 31, 2013. |
Fair Value of Financial Instruments | ' |
Fair Value of Financial Instruments |
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U.S. GAAP establishes a fair value hierarchy which has three levels based on the reliability of the inputs to determine the fair value. These levels include: Level 1, defined as inputs such as unadjusted quoted prices in active markets for identical assets or liabilities; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs for use when little or no market data exists, therefore requiring an entity to develop its own assumptions. |
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The Company's financial instruments consist of cash, accounts receivable, deposits and accounts payable. The carrying amount of cash, accounts receivable and accounts payable approximates fair value because of the short-term nature of these items. |
Income Taxes | ' |
Income Taxes |
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Provision for income taxes are based on taxes payable or refundable for the current year and deferred taxes on temporary differences between the amount of taxable income and pretax financial income and between the tax bases of assets and liabilities and their reported amounts in the financial statements. Deferred tax assets and liabilities are included in the financial statements at currently enacted income tax rates applicable to the period in which the deferred tax assets and liabilities are expected to be realized or settled as prescribed in FASB ASC 740, Accounting for Income Taxes. As changes in tax laws or rates are enacted, deferred tax assets and liabilities are adjusted through the provision for income taxes. A valuation allowance is established to reduce deferred tax assets if it is more likely than not that a deferred tax asset will not be realized. |
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The Company applies the authoritative guidance in accounting for uncertainty in income taxes recognized in the financial statements. This guidance prescribes a two-step process to determine the amount of tax benefit to be recognized. First, the tax position must be evaluated to determine the likelihood that it will be sustained upon external examination. If the tax position is deemed "more-likely-than-not" to be sustained, the tax position is then assessed to determine the amount of benefit to recognize in the financial statements. The amount of the benefit that may be recognized is the largest amount that has a greater than 50% likelihood of being realized upon ultimate settlement. There are no uncertain tax positions taken by the Company on its tax returns. Tax years subsequent to 2010 remain open to examination by U.S. federal and state tax jurisdictions. |
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In determining the quarterly provision for income taxes, the Company uses an estimated annual effective tax rate, statutory tax rates and tax planning opportunities available to the Company in the jurisdictions in which it operates. This includes recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements or tax returns to the extent pervasive evidence exists that they will be realized in future periods. The deferred tax balances are adjusted to reflect tax rates by tax jurisdiction, based on currently enacted tax laws, which are expected to be in effect in the years in which the temporary differences are expected to reverse. In accordance with the Company's income tax policy, significant or unusual items are separately recognized in the quarter in which they occur. |
Property and Equipment | ' |
Property and Equipment |
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Property and equipment are recorded at cost and depreciated using the straight-line method over the estimated useful life of the assets. Upon retirement or sale, the cost of assets disposed of and the related accumulated depreciation are eliminated from the accounts and any resulting gain or loss is credited or charged to operations. Repairs and maintenance costs are expensed as incurred. |
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In 2011 the Company paid $100,000 to a third party for a software license which has been categorized as software within property and equipment. The license is depreciated over its expected useful life on the straight-line method over five (5) years. The license was placed into service in August 2012. |
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Property and equipment is as follows: |
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| | March 31, | | | December 31, | |
| | 2014 | | | 2013 | |
Property and equipment, net: | | | | | | |
Leasehold improvements | | $ | 16,245 | | | $ | 16,245 | |
Furniture and fixtures | | | 13,619 | | | | 13,619 | |
Computer equipment and software | | | 427,286 | | | | 427,286 | |
Construction in progress | | | 15,453 | | | | 15,453 | |
Total | | | 472,603 | | | | 472,603 | |
Less: Accumulated depreciation | | | (175,371 | ) | | | (145,261 | ) |
| | $ | 297,232 | | | $ | 327,342 | |
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Estimated useful lives are as follows: |
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Computing equipment | 3 years | | | | | | | |
Software | 3 - 5 years | | | | | | | |
Revenue Recognition | ' |
Revenue Recognition |
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The Company recognizes revenue from its services when it is probable that the economic benefits associated with the transactions will flow to the Company and the amount of revenue can be measured reliably. This is normally demonstrated when: (i) persuasive evidence of an arrangement exists; (ii) the fee is fixed or determinable; (iii) performance of service has been delivered; and (iv) collection is reasonably assured. |
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The Company provides Internet-based services to facilitate email delivery. The Company's services are offered over various contractual periods for a fixed fee that varies based on a maximum volume of transactions. Revenues are typically paid by clients via credit card, check or wire payments at the inception of the contractual period. Revenue is recognized on a straight-line basis over the contractual period. |
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The Company offers refunds on a pro-rata basis at any time during the contractual period. The Company also experiences credit card chargebacks relating to cardholder disputes that are commonly experienced by businesses that accept credit cards. The Company makes estimates for refunds and credit card chargebacks based on historical experience. |
Deferred Revenue | ' |
Deferred Revenue |
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The Company's customers pay for services in advance on a periodic basis (such as monthly, quarterly, annually, or bi-annually). Deferred revenue consists of payments received in advance of the Company's providing the services. Deferred revenues are amortized on a straight-line basis in connection with the contractual period. Deferred revenues are computed on an estimated basis. |
Concentration of Credit Risks and Significant Customers | ' |
Concentration of Credit Risk and Significant Customers |
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Financial instruments that potentially expose the Company to concentrations of credit risk consist primarily of cash, cash equivalents. At March 31, 2014 and December 31, 2013, the Company had cash balances at financial institutions that exceed federally insured limits. The Company maintains its cash balances with accredited financial institutions. The Company does not believe that it is subject to unusual credit risk beyond the normal credit risk associated with commercial banking relationships. |
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For the periods ended March 31, 2014, and 2013, there were no customers that accounted for more than 10% of total revenue. |
Cost of Services | ' |
Cost of Services |
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Cost of services consists primarily of the direct labor costs, software costs, and fees paid to resellers of the Company's product. |
Credit Card Processing Fees | ' |
Credit Card Processing Fees |
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Credit card processing fees are included as a component of general and administrative expenses and are expensed as incurred. |
Advertising Costs | ' |
Advertising Costs |
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The Company expenses advertising costs as incurred. |
Research and Development costs | ' |
Research and Development costs |
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Research and development cost are charged to expenses when incurred and include salaries and related cost of personnel engaged in research and development activities. |
Net Income Per Share | ' |
Net Income Per Share |
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Basic net income per share is computed using the weighted average number of common shares outstanding during the period. Diluted net income per share is computed using the weighted average number of common shares and, if dilutive, potential common shares outstanding during the period. |
Recently Issued Accounting Standards | ' |
Recently Issued Accounting Standards |
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The Company has reviewed all recently issued, but not effective, accounting pronouncements and does not believe the future adoption of any such pronouncements will cause a material impact on its financial condition or the result of its operation. |