Phoenix New Media Limited (FENG) 20-F 30 Apr 15 2014 FY Annual report (foreign) Financial data

Document_and_Entity_Informatio

Document and Entity Information	12 Months Ended
	Dec. 31, 2014
Document Information [Line Items]
Document Type	20-F
Amendment Flag	FALSE
Document Period End Date	31-Dec-14
Document Fiscal Year Focus	2014
Document Fiscal Period Focus	FY
Entity Registrant Name	Phoenix New Media Ltd
Entity Central Index Key	1509646
Current Fiscal Year End Date	-19
Entity Filer Category	Accelerated Filer
Entity Current Reporting Status	Yes
Entity Well-known Seasoned Issuer	No
Trading Symbol	FENG
Class A ordinary shares [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding	260,204,642
Class B ordinary shares [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding	317,325,360

Consolidated_Balance_Sheets

Consolidated Balance Sheets	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013		Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified	USD ($)	CNY	CNY		Class A ordinary shares (US$0.01 par value, 680,000,000 shares authorized; 282,578,957 and 260,204,642 shares issued and outstanding as of December 31, 2013 and 2014, respectively) [Member]	Class A ordinary shares (US$0.01 par value, 680,000,000 shares authorized; 282,578,957 and 260,204,642 shares issued and outstanding as of December 31, 2013 and 2014, respectively) [Member]	Class A ordinary shares (US$0.01 par value, 680,000,000 shares authorized; 282,578,957 and 260,204,642 shares issued and outstanding as of December 31, 2013 and 2014, respectively) [Member]	Class B ordinary shares (US$0.01 par value, 320,000,000 shares authorized; 317,325,360 and 317,325,360 shares issued and outstanding as of December 31, 2013 and 2014, respectively) [Member]	Class B ordinary shares (US$0.01 par value, 320,000,000 shares authorized; 317,325,360 and 317,325,360 shares issued and outstanding as of December 31, 2013 and 2014, respectively) [Member]	Class B ordinary shares (US$0.01 par value, 320,000,000 shares authorized; 317,325,360 and 317,325,360 shares issued and outstanding as of December 31, 2013 and 2014, respectively) [Member]
					USD ($)	CNY	CNY	USD ($)	CNY	CNY
Current assets:
Cash and cash equivalents	$207,241	1,285,847	845,138	[1]
Term deposits and short term investments	6,447	40,000	556,672	[1]
Restricted cash	0	0	10,000
Accounts receivable, net	79,549	493,569	353,379
Amounts due from related parties	28,402	176,224	125,158
Prepayments and other current assets	6,883	42,703	27,911
Deferred tax assets	3,959	24,565	22,779
Total current assets	332,481	2,062,908	1,941,037
Non-current assets:
Property and equipment, net	14,456	89,694	95,126
Intangible assets, net	2,404	14,913	7,919
Available-for-sale investment	12,425	77,093	0
Equity investments	11,101	68,880	0
Other non-current assets	2,150	13,342	12,678
Total non-current assets	42,536	263,922	115,723
Total assets	375,017	2,326,830	2,056,760
Current liabilities (including amounts of the consolidated VIEs without recourse to the Company of RMB381,897 and RMB581,781 (US$93,767) as of December 31, 2013 and 2014, respectively. Note 1):
Accounts payable	43,774	271,599	218,604
Amounts due to related parties	3,625	22,489	21,034
Advances from customers	2,835	17,587	10,732
Taxes payable	14,334	88,938	58,140
Salary and welfare payable	16,935	105,073	98,831
Accrued expenses and other current liabilities	13,910	86,307	62,153
Total current liabilities	95,413	591,993	469,494
Non-current liabilities (including amounts of the consolidated VIEs without recourse to the Company of RMB12,231 and RMB18,179 (US$2,929) as of December 31, 2013 and 2014, respectively. Note 1):
Deferred tax liabilities	211	1,312	0
Long-term liabilities	2,718	16,867	12,231
Total non-current liabilities	2,929	18,179	12,231
Total liabilities	98,342	610,172	481,725
Commitments and contingencies (Note 21)
Shareholders' equity:
Ordinary shares					2,785	17,278	18,530	3,554	22,053	22,053
Additional paid-in capital	255,815	1,587,227	1,734,993
Treasury stock (nil and 2,039,656 shares as of December 31, 2013 and 2014, respectively)	-2,156	-13,379	0
Statutory reserves	10,632	65,968	50,330
(Accumulated deficit)/Retained earnings	8,518	52,852	-194,601
Accumulated other comprehensive loss	-2,473	-15,341	-60,127
Total Phoenix New Media Limited shareholders' equity	276,675	1,716,658	1,571,178
Noncontrolling interests	0	0	3,857
Total shareholders' equity	276,675	1,716,658	1,575,035
Total liabilities and shareholders' equity	$375,017	2,326,830	2,056,760
[1]	Revised. In 2014, the classification of certain highly liquid principal-guaranteed investments products ("Products") reported as cash and cash equivalents were re-assessed and it was determined that these Products should have been classified as term deposits and short term investments to properly reflect the nature of these assets. These 2013 financial statements have been revised to present them as such.

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical)	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013
In Thousands, except Share data, unless otherwise specified	USD ($)	CNY	CNY
Current liabilities of consolidated VIEs without recourse to the Company	$93,767	581,781	381,897
Non-current liabilities of consolidated VIEs without recourse to the Company	$2,929	18,179	12,231
Treasury stock, shares	2,039,656	2,039,656	0

Consolidated_Statements_of_Com

Consolidated Statements of Comprehensive Income	12 Months Ended
In Thousands, except Share data, unless otherwise specified	Dec. 31, 2014		Dec. 31, 2014		Dec. 31, 2013		Dec. 31, 2012
	USD ($)		CNY		CNY		CNY
Revenues:
Net advertising revenues	$191,819	[1]	1,190,158	[1]	863,737	[1]	610,160	[1]
Paid service revenues	72,156	[1]	447,702	[1]	560,738	[1]	500,844	[1]
Total revenues	263,975	[1]	1,637,860	[1]	1,424,475	[1]	1,111,004	[1]
Cost of revenues	-125,976	[1]	-781,632	[1]	-696,355	[1]	-631,299	[1]
Gross profit	137,999		856,228		728,120		479,705
Operating expenses:
Sales and marketing expenses	-53,312	[1]	-330,777	[1]	-273,399	[1]	-197,038	[1]
General and administrative expenses	-22,212	[1]	-137,818	[1]	-97,849	[1]	-106,736	[1]
Technology and product development expenses	-24,175	[1]	-149,996	[1]	-108,683	[1]	-91,292	[1]
Total operating expenses	-99,699	[1]	-618,591	[1]	-479,931	[1]	-395,066	[1]
Income from operations	38,300		237,637		248,189		84,639
Other income:
Interest income	7,500		46,535		32,775		32,869
Foreign currency exchange gain/(loss)	-977		-6,059		19,687		1,897
Gain on disposition of subsidiaries and acquisition of equity investments	4,780		29,660		0		0
Loss from equity investments	-2,988		-18,538		0		0
Others, net	3,427		21,261		14,960		4,931
Income before tax	50,042		310,496		315,611		124,336
Income tax expense	-7,797		-48,377		-37,588		-16,977
Net income	42,245		262,119		278,023		107,359
Net loss attributable to noncontrolling interests	157		972		1,531		0
Net income attributable to Phoenix New Media Limited	42,402		263,091		279,554		107,359
Net income	42,245		262,119		278,023		107,359
Other comprehensive income, net of tax: fair value remeasurement for available-for-sale investment	6,492		40,283
Other comprehensive income/(loss), net of tax: foreign currency translation adjustment	726		4,503		-23,179		-1,979
Comprehensive income	49,463		306,905		254,844		105,380
Comprehensive loss attributable to noncontrolling interests	157		972		1,531		0
Comprehensive income attributable to Phoenix New Media Limited	49,620		307,877		256,375		105,380
Net income attributable to Phoenix New Media Limited	$42,402		263,091		279,554		107,359
[1]	Revenues, cost of revenues and operating expenses include transactions with related parties as follows: 2012 2013 2014 2014 RMB RMB RMB US$ Net advertising revenues 35,438 45,127 55,565 8,956 Paid service revenues 429,125 413,407 291,610 46,999 Cost of revenues (67,481) (76,491) (45,917) (7,401) Sales and marketing expenses (916) (1,040) (1,246) (201) General and administrative expenses (646) (404) (354) (57)

Consolidated_Statements_of_Com1

Consolidated Statements of Comprehensive Income (Parenthetical)	12 Months Ended
In Thousands, except Share data, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY	CNY	Class A ordinary shares [Member]	Class A ordinary shares [Member]	Class A ordinary shares [Member]
Number of ordinary shares that each ADS represents					8	8	8
Revenues, cost of revenues and operating expenses include transactions with related parties as follows:
Net advertising revenues	$8,956	55,565	45,127	35,438
Paid service revenues	46,999	291,610	413,407	429,125
Cost of revenues	-7,401	-45,917	-76,491	-67,481
Sales and marketing expenses	-201	-1,246	-1,040	-916
General and administrative expenses	($57)	-354	-404	-646

Consolidated_Statements_of_Sha

Consolidated Statements of Shareholders' Equity	Class A ordinary shares [Member]	Class A ordinary shares [Member]	Class B ordinary shares [Member]	Class B ordinary shares [Member]	Treasury stock [Member]	Treasury stock [Member]	Additional paid-in capital [Member]	Additional paid-in capital [Member]	Statutory reserves [Member]	Statutory reserves [Member]	Accumulated (deficit)/Retained earnings [Member]	Accumulated (deficit)/Retained earnings [Member]	Accumulated other comprehensive loss [Member]	Accumulated other comprehensive loss [Member]	Noncontrolling interests [Member]	Total	Total
In Thousands, except Share data	USD ($)	CNY	USD ($)	CNY	USD ($)	CNY	USD ($)	CNY	USD ($)	CNY	USD ($)	CNY	USD ($)	CNY	CNY	USD ($)	CNY
Balance at Dec. 31, 2011		20,001		22,053				1,830,882		24,647		-555,831		-34,969			1,306,783
Balance, number of shares at Dec. 31, 2011		306,101,077		317,325,360
Share-based compensation								6,759									6,759
Issuance of ordinary shares upon settlement of share-based awards		723						-123									600
Issuance of ordinary shares upon settlement of share-based awards, number of shares		11,456,632
Repurchase of ordinary shares						-52,466											-52,466
Repurchase of ordinary shares, number of shares						-18,189,560
Cancellation of repurchased ordinary shares		-1,149				52,354		-51,921									-716
Cancellation of repurchased ordinary shares, number of shares		-18,148,760				18,148,760
Appropriation to statutory reserves										7,338		-7,338
Foreign currency translation adjustment														-1,979			-1,979
Net income												107,359					107,359
Balance at Dec. 31, 2012		19,575		22,053		-112		1,785,597		31,985		-455,810		-36,948			1,366,340
Balance, number of shares at Dec. 31, 2012		299,408,949		317,325,360		-40,800
Share-based compensation								16,723									16,723
Issuance of ordinary shares upon settlement of share-based awards		291						228									519
Issuance of ordinary shares upon settlement of share-based awards, number of shares		4,707,400
Repurchase of ordinary shares						-72,611											-72,611
Repurchase of ordinary shares, number of shares						-20,196,592
Cancellation of repurchased ordinary shares		-1,256				72,723		-72,247									-780
Cancellation of repurchased ordinary shares, number of shares		-20,237,392				20,237,392
Cancellation of restricted shares		-80						80
Cancellation of restricted shares, number of shares		-1,300,000
Appropriation to statutory reserves										18,345		-18,345
Foreign currency translation adjustment														-23,179			-23,179
Capital contribution received from noncontrolling shareholders								4,612							5,388		10,000
Net income												279,554			-1,531		278,023
Balance at Dec. 31, 2013		18,530		22,053				1,734,993		50,330		-194,601		-60,127	3,857		1,575,035
Balance, number of shares at Dec. 31, 2013		282,578,957		317,325,360
Share-based compensation								53,181									53,181
Issuance of ordinary shares upon settlement of share-based awards		426						9,217									9,643
Issuance of ordinary shares upon settlement of share-based awards, number of shares		6,928,776
Repurchase of ordinary shares						-241,344											-241,344
Repurchase of ordinary shares, number of shares						-32,168,584
Cancellation of repurchased ordinary shares		-1,854				227,965		-227,267									-1,156
Cancellation of repurchased ordinary shares, number of shares		-30,128,928				30,128,928
Cancellation of restricted shares		-10						10
Cancellation of restricted shares, number of shares		-168,752
Appropriation to statutory reserves										15,638		-15,638
Fair value changes of available-for-sale investment														40,283		6,492	40,283
Foreign currency translation adjustment														4,503		726	4,503
Issuance of ordinary shares for investment		186						17,093									17,279
Issuance of ordinary shares for investment, number of shares		3,034,245
Disposition of certain investment in a subsidiary															-2,885		-2,885
Net income												263,091			-972	42,245	262,119
Balance at Dec. 31, 2014	$2,785	17,278	$3,554	22,053	($2,156)	-13,379	$255,815	1,587,227	$10,632	65,968	$8,518	52,852	($2,473)	-15,341		$276,675	1,716,658
Balance, number of shares at Dec. 31, 2014	262,244,298		317,325,360		-2,039,656

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014		Dec. 31, 2013		Dec. 31, 2012
	USD ($)	CNY		CNY		CNY
Cash flows from operating activities:
Net income	$42,245	262,119		278,023		107,359
Adjustments to reconcile net income to net cash provided by operating activities:
Share-based compensation	8,571	53,181		16,723		6,759
Provision for allowance for doubtful accounts	1,487	9,229		2,590		25,902
Depreciation and amortization expense	5,854	36,323		31,465		21,130
Deferred income tax	-520	-3,226		-5,275		-5,573
Loss on disposal of property and equipment	95	589		1,003		486
Gain on disposition of subsidiaries and acquisition of equity investments	-4,780	-29,660		0		0
Loss from equity investments	2,988	18,538		0		0
Foreign currency exchange (gain)/loss	977	6,059		-19,687		-1,897
Changes in operating assets and liabilities:
Accounts receivable	-29,156	-180,904		-74,982		-104,792
Prepayments and other current assets	-2,308	-14,320		6,439		12,603
Amounts due from related parties	-8,169	-50,684		-61,347		577
Other non-current assets	-173	-1,076		426		-976
Accounts payable	10,221	63,419		69,493		27,135
Advance from customers	1,161	7,202		4,848		-1,307
Salary and welfare payable	2,099	13,023		35,200		18,512
Taxes payable	5,872	36,432		17,984		4,334
Amounts due to related parties	235	1,455		19,228		-2,083
Accrued expenses and other current liabilities	6,630	41,139		21,436		-1,081
Long-term liabilities	747	4,636		4,235		2,492
Net cash provided by operating activities	44,076	273,474		347,802		109,580
Cash flows from investing activities:
Purchase of property and equipment and intangible assets	-5,703	-35,387		-29,238		-79,583
Placement of term deposits and short term investments	-574,618	-3,565,274		-2,696,407	[1]	-1,221,801
Maturity of term deposits and short term investments	657,993	4,082,583		2,374,309	[1]	1,772,414
Payment for available-for-sale investment	-5,933	-36,810		0		0
Payment for equity investments	-6,073	-37,681		0		0
Disposal of subsidiaries, net of cash received	-2,298	-14,259		0		0
Net cash provided by/(used in) investing activities	63,368	393,172		-351,336	[1]	471,030
Cash flows from financing activities:
Proceeds from exercise of stock options	1,411	8,756		519		1,050
Repurchase of ordinary shares	-39,084	-242,500		-65,198		-52,752
Prepayment for share repurchases	0	0		0		-8,408
Capital contribution received from noncontrolling shareholders	1,612	10,000		0		0
Net cash used in financing activities	-36,061	-223,744		-64,679		-60,110
Effect of exchange rate changes on cash and cash equivalents	-353	-2,193		-2,818		-1,497
Net increase/(decrease) in cash and cash equivalents	71,030	440,709		-71,031	[1]	519,003
Cash and cash equivalents at the beginning of the year	136,211	845,138	[1]	916,169		397,166
Cash and cash equivalents at the end of the year	207,241	1,285,847		845,138	[1]	916,169
Supplemental disclosure of cash flow information:
Cash paid during the period for income taxes	5,284	32,786		19,598		15,968
Supplemental disclosures of non-cash investing and financing activities:
Issuance of ordinary shares upon vesting of restricted share units	4	24		72		348
Purchase of property and equipment and intangible assets included in accounts payable	1,134	7,033		2,034		7,406
Restricted cash related to capital contribution financed by noncontrolling shareholders	$0	0		10,000		0
[1]	Revised. In 2014, the classification of certain highly liquid principal-guaranteed investments products ("Products") reported as cash and cash equivalents were re-assessed and it was determined that these Products should have been classified as term deposits and short term investments to properly reflect the nature of these assets. These 2013 financial statements have been revised to present them as such.

Organization_and_Principal_Act

Organization and Principal Activities	12 Months Ended
	Dec. 31, 2014
Organization and Principal Activities [Abstract]
Organization and Principal Activities	1. Organization and Principal Activities
	Phoenix New Media Limited (“PNM”, or the “Company”) was incorporated in the Cayman Islands on November 22, 2007 by Phoenix Satellite Television (B.V.I.) Holding Limited (the “Parent”), a subsidiary of Phoenix Satellite Television Holdings Ltd. (the “Phoenix TV”). Phoenix TV, its subsidiaries and variable interest entities (“VIEs”) are collectively referred to as the Phoenix TV Group. As of December 31, 2014, the Company had ten subsidiaries, five VIEs for which subsidiaries of the Company are the primary beneficiary, and four subsidiaries of a VIE. The Company, its subsidiaries, VIEs and subsidiaries of one of the VIEs are hereinafter collectively referred to as the “Group”. The Group generates revenues from providing advertising services and paid services, which include mobile value-add services (“MVAS”) and games and others. Tianying Jiuzhou and Yifeng Lianhe hold the necessary licenses and approvals to operate Internet-related businesses in the PRC. In addition, the VIEs are in the process of applying for certain licenses for the operations of their businesses, including an Internet audio-visual program transmission license and an Internet news license.
	The details of the subsidiaries, VIEs and the subsidiaries of one of the VIEs as of December 31, 2014 are set out below:
						Percentage
						of Direct or
						Indirect
		Place of		Date of		Economic		Principal
	Name	Incorporation		Incorporation		Ownership		Activity
	Direct subsidiaries:
	Phoenix Satellite Television Information Limited	British Virgin Islands (“BVI”)		September 1, 1999		100%		Investment holding
	Phoenix New Media (Hong Kong) Company Limited	Hong Kong		February 24, 2011		100%		Advertising
	Phoenix New Media (Hong Kong) Information Technology Company Limited	Hong Kong		April 22, 2014		100%		Investment holding
	I Game Limited	Cayman Island		May 20, 2014		100%		Investment holding
	Indirect subsidiaries:
	Fenghuang On-line (Beijing) Information Technology Co., Ltd. (“Fenghuang On-line”)	PRC		December 20, 2005		100%		Technical consulting
	Beijing Fenghuang Yutian Software Technology Co., Ltd. (“Fenghuang Yutian”)	PRC		June 15, 2012		100%		Software development
	Fenghuang Feiyang (Beijing) New Media Information Technology Co., Ltd. (“Fenghuang Feiyang”)	PRC		October 25, 2013		100%		Technical consulting
	I Game (Hong Kong) Company Limited	Hong Kong		June 10, 2014		100%		Game
	Beijing Fenghuang Borui Software Technology Co., Ltd. (“Fenghuang Borui”)	PRC		October 13, 2014		100%		Software development
	Qieyiyou (Beijing) Information Technology Co., Ltd. (“Qieyiyou”)	PRC		November 28, 2014		100%		Game
	VIEs:
	Beijing Tianying Jiuzhou Network Technology Co., Ltd. (“Tianying Jiuzhou”)	PRC		April 18, 2000		100%		Advertising, MVAS, and games and others
	Yifeng Lianhe (Beijing) Technology Co., Ltd. (“Yifeng Lianhe”)	PRC		June 16, 2006		100%		MVAS
	Beijing Chenhuan Technology Co., Ltd. (“Chenhuan”)	PRC		June 10, 2014		100%		Game
	Beijing Youjiuzhou Technology Co., Ltd. (“Youjiuzhou”)	PRC		June 10, 2014		100%		Game
	Beijing Huanyou Tianxia Technology Co., Ltd. (“Huanyou Tianxia”)	PRC		June 16, 2014		100%		Game
	Direct subsidiaries of Tianying Jiuzhou:
	Beijing Tianying Chuangzhi Advertising Co., Ltd. (“Tianying Chuangzhi”)	PRC		February 8, 2010		100%		Advertising
	Beijing Jirong Wenhua Culture Communication Co., Ltd. (“Jirong Wenhua”)	PRC		June 1, 2012		100%		Publishing
	Tianjin Fenghuang Mingdao Culture Communication Co., Ltd. (“Fenghuang Mingdao”)	PRC		May 24, 2013		100%		Advertising
	Beijing Tianying Chuangzhan Culture Communication Co., Ltd. (“Tianying Chuangzhan”)	PRC		July 29, 2013		100%		Advertising
	In order to comply with Chinese laws and regulations that prohibit or restrict foreign ownership of companies that operate Internet content and advertising businesses, a series of agreements (the “Contractual Agreements”) were entered into among Fenghuang On-line, Tianying Jiuzhou, Yifeng Lianhe and their legal shareholders in 2009, and among Fenghuang On-line, Chenhuan, Youjiuzhou and Huanyou Tianxia and their legal shareholders in 2014, respectively. Through the aforementioned activities, Tianying Jiuzhou, Yifeng Lianhe, Chenhuan, Youjiuzhou and Huanyou Tianxia are considered VIEs in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”). Fenghuang On-line is entitled to substantially all the economic risks and rewards associated with the VIEs, and is the primary beneficiary of the VIEs.
	Voting Right Entrustment Agreements
	Pursuant to the voting right entrustment agreements among the VIEs, their legal shareholders and Fenghuang On-line, each legal shareholder of the VIEs has agreed to grant a person designated by Fenghuang On-line the right to exercise their rights as shareholders, including all voting rights, as well as rights to attend and propose the convening of shareholder meetings. Unless otherwise required by law, the voting right entrustment agreements will remain in effect indefinitely unless both parties agree to terminate the agreement in writing, or unless Fenghuang On-line decides in its discretion to terminate the relevant agreement.
	Exclusive Equity Option Agreements
	Under the exclusive equity option agreement among the VIEs, their legal shareholders and Fenghuang On-line, the legal shareholders of the VIEs irrevocably granted Fenghuang On-line or its designated person an irrevocable, unconditional and exclusive option to purchase, to the extent permitted by applicable PRC laws, all of the equity interest in the VIEs from the legal shareholders. The purchase price for the entire equity interest is to be calculated based on the paid-up amount of the relevant equity interest or the minimum price permitted by applicable PRC laws. The exclusive equity option agreement will remain in effect until all of the equity interests in the VIEs have been duly transferred to Fenghuang On-line or its designated representative.
	Loan Agreements
	Pursuant to the loan agreements among Fenghuang On-line and legal shareholders of its VIEs, Fenghuang On-line granted interest-free loans to the legal shareholders of the VIEs for an amount that is equal to their respective capital contribution in the VIEs. The loans can be repaid only with proceeds from the sale of all of the respective shareholder’s equity interests in the applicable VIE to Fenghuang On-line or its designated representatives pursuant to the applicable exclusive equity option agreement. The term of each loan is ten years, and may be extended upon mutual agreement of the parties.
	Equity Pledge Agreements
	Under the equity pledge agreement among the VIEs, their legal shareholders and Fenghuang On-line, the legal shareholders of the VIEs have pledged their respective equity interests in the VIEs to Fenghuang On-line to secure the performance of the obligations of the VIEs and their legal shareholders under the applicable exclusive technical licensing and services agreement, voting right entrustment agreement, exclusive equity option agreement and loan agreement. The equity pledge agreements will remain in effect until the secured obligations have been fully performed by the VIEs or released by Fenghuang On-line.
	Exclusive Technical Licensing and Service Agreements
	Under the exclusive technical licensing and service agreements between Fenghuang On-line and each of the VIEs, Fenghuang On-line has the exclusive right to provide technical and consulting services to the VIEs. The VIEs have agreed to pay a service fee to Fenghuang On-line equal to a certain percentage of their respective annual revenues plus a special service fee for certain services rendered by Fenghuang On-line at the request of the VIEs. The technical service agreements also transfer all of the economic benefit of intellectual property created by the VIEs to Fenghuang On-line. Each exclusive technical services agreement will remain in effect indefinitely and can be terminated only by Fenghuang On-line unless otherwise required by law.
	The Group has evaluated the relationship among the Company, Fenghuang On-line and the VIEs in accordance with U.S. GAAP. Pursuant to the voting right entrustment agreements, the Company has obtained power, as granted to the legal shareholders by the applicable PRC law and under the articles of association of the VIEs, to direct all significant activities of the VIEs, which include but are not limited to budgeting, financing, and making other strategic and operational decisions, and will significantly impact the VIEs’ economic performance. Pursuant to the exclusive technical licensing and service agreements and other agreements, the Company has the right to receive benefits of the VIEs in the form of technical service fees, which could potentially be significant to the VIEs’ net income. In addition, the Company has the right to receive all the residual assets of the VIEs through exercise of the exclusive equity option agreements. As a result, the Company, through Fenghuang On-line, is considered the primary beneficiary of the VIEs and therefore includes the VIEs’ assets, liabilities and operating results in its consolidated financial statements. With the Contractual Agreements with the VIEs, the Company has the power to direct the activities of the VIEs, and can freely have assets transferred out of the VIEs without any restrictions. Only the registered capital and PRC statutory reserves of the VIEs amounted to RMB31.4 million (US$5.1 million) as of December 31, 2014 can be used to solely settle obligations of the VIEs. As both the consolidated VIEs are incorporated as limited liability companies under the PRC Company Law, the creditors of the VIEs’ liabilities do not have recourse to the general credit of the Company. The amounts of the consolidated VIEs current liabilities without recourse to the Company disclosed on the face of the consolidated balance sheets have excluded the amounts due to inter-company entities.
	The following tables set forth the assets, liabilities, results of operations and cash flows of the consolidated VIEs:
		As of December 31,
		2013		2014		2014
		RMB		RMB		US$
	Current assets	1,132,220		1,341,023		216,134
	Non-current assets	43,736		70,197		11,314
	Total assets	1,175,956		1,411,220		227,448
	Accounts payable	217,556		352,008		56,733
	Amounts due to related parties	509		886		143
	Amounts due to inter-company entities	676,275		608,181		98,021
	Advances from customers	10,519		17,380		2,801
	Taxes payable	15,631		49,717		8,013
	Salary and welfare payable	87,293		84,874		13,679
	Accrued expenses and other current liabilities	50,389		76,916		12,398
	Current liabilities	1,058,172		1,189,962		191,788
	Non-current liabilities	12,231		18,179		2,929
	Total liabilities	1,070,403		1,208,141		194,717
		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Revenues	1,105,053		1,418,693		1,632,827		263,164
Net income	16,359		14,851		53,141		8,565
	For the Years Ended December 31,
	2012		2013		2014		2014
	RMB		RMB		RMB		US$
Net cash provided by/(used in) operating activities	118,870		(311,286	)	(110,741	)	(17,848	)
Net cash (used in)/provided by investing activities	(29,578	)	(457,202	)	403,635		65,054
Net cash provided by financing activities	—		—		10,000		1,612
As of December 31, 2014, the total assets for the consolidated VIEs mainly comprised of cash and cash equivalents, term deposits and short term investments, accounts receivable, prepayments and other current assets, amounts due from related parties and property and equipment. There was no pledge or collateralization of these assets. Unrecognized revenue-producing assets that are held by the VIEs comprise the Internet Content Provision License, the Online Culture Operating Permit, the Internet Publication License, the Permit for Production and Operation of Radio and TV Programs, the Value-added Telecommunications Business Operating License, trademark, and domain name. Recognized revenue-producing assets that are held by the VIEs comprise Property and Equipment and operating rights for licensed games. As of December 31, 2014, the total liabilities for the consolidated VIEs mainly comprised accounts payable, amounts due to related parties, amounts due to inter-company entities, advances from customers, salary and welfare payable, taxes payable and accrued expenses and other current liabilities. The inter-company technical services fees charged by other entities of the Group to the consolidated VIEs were included in the net income of the consolidated VIEs amounted to RMB186.0 million, RMB380.9 million and RMB414.4 million (US$66.8 million) for the years ended December 31, 2012, 2013 and 2014, respectively. The balances and transactions of the consolidated VIEs were reflected in the Company’s consolidated financial statements with inter-company transactions eliminated.
It is possible that the Group’s operation of certain of its operations and businesses through VIEs could be found by PRC authorities to be in violation of PRC law and regulations prohibiting or restricting foreign ownership of companies that engage in such operations and businesses. While the Group’s management considers the possibility of such a finding by PRC regulatory authorities under current law and regulations to be remote, on January 19, 2015, the Ministry of Commerce of the PRC, or (the “MOFCOM”) released on its Website for public comment a proposed PRC law (the “Draft FIE Law”) that appears to include VIEs within the scope of entities that could be considered to be foreign invested enterprises (or “FIEs”) that would be subject to restrictions under existing PRC law on foreign investment in certain categories of industry. Specifically, the Draft FIE Law introduces the concept of “actual control” for determining whether an entity is considered to be an FIE. In addition to control through direct or indirect ownership or equity, the Draft FIE Law includes control through Contractual Arrangements within the definition of “actual control.” If the Draft FIE Law is passed by the People’s Congress of the PRC and goes into effect in its current form, these provisions regarding control through Contractual Arrangements could be construed to reach the Group’s VIE arrangements, and as a result the Group’s VIEs could become explicitly subject to the current restrictions on foreign investment in certain categories of industry. The Draft FIE Law includes provisions that would exempt from the definition of foreign invested enterprises entities where the ultimate controlling shareholders are either entities organized under PRC law or individuals who are PRC citizens. The Draft FIE Law does not make clear how “control” would be determined for such purpose, and is silent as to what type of enforcement action might be taken against existing VIEs that operate in restricted industries and are not controlled by entities organized under PRC law or individuals who are PRC citizens. If a finding were made by PRC authorities, under existing law and regulations or under the Draft FIE Law if it becomes effective, that the Group’s operation of certain of its operations and businesses through VIEs, regulatory authorities with jurisdiction over the licensing and operation of such operations and businesses would have broad discretion in dealing with such a violation, including levying fines, confiscating the Group’s income, revoking the business or operating licenses of the affected businesses, requiring the Group to restructure its ownership structure or operations, or requiring the Group to discontinue all or any portion of its operations. Any of these actions could cause significant disruption to the Group’s business operations, and have a severe adverse impact on the Group’s cash flows, financial position and operating performance.
In addition, it is possible that the contracts among the Group, the Group’s VIEs and shareholders of its VIEs would not be enforceable in China if PRC government authorities or courts were to find that such contracts contravene PRC law and regulations or are otherwise not enforceable for public policy reasons. In the event that the Group was unable to enforce these Contractual Arrangements, the Group would not be able to exert effective control over the affected VIEs. Consequently, such VIE’s results of operations, assets and liabilities would not be included in the Group’s consolidated financial statements. If such were the case, the Group’s cash flows, financial position and operating performance would be severely adversely affected. The Group’s Contractual Arrangements with respect to its consolidated VIEs are approved and in place. The Group’s management believes that such contracts are enforceable, and considers the possibility remote that PRC regulatory authorities with jurisdiction over the Group’s operations and contractual relationships would find the contracts to be unenforceable.
There is no entity in the Group for which the Company has a variable interest but is not the primary beneficiary as of December 31, 2014.

Principal_Accounting_Policies

Principal Accounting Policies	12 Months Ended
	Dec. 31, 2014
Principal Accounting Policies [Abstract]
Principal Accounting Policies	2. Principal Accounting Policies
	(a) Basis of presentation, principles of consolidation, recognition of noncontrolling interests and cost allocations
	The consolidated financial statements include the financial statements of the Company, its subsidiaries, its VIEs, and the subsidiaries of one of its VIEs. The consolidated financial statements have been prepared in accordance with U.S. GAAP and on a going concern basis. All significant transactions and balances among the Company, its subsidiaries, its VIEs and the subsidiaries of the VIE have been eliminated upon consolidation. Based on the Contractual Arrangements (see Note 1), the Company consolidates the VIEs as required by Accounting Standards Codification (“ASC”) 810 Consolidation, because Fenghuang On-line holds all the variable interests of the VIEs and has been determined to be the primary beneficiary of the VIEs.
	The Group and Phoenix TV Group have engaged in various mutual cooperation activities in content, branding and promotions, technical support and corporate management. There was no payment for these arrangements until November 2009, when the Group entered into a cooperation agreement with Phoenix TV which stipulates the costs and expenses charged to the Group related to content and other services provided by Phoenix TV Group (See Note 21(a)). The agreement was effective as of January 1, 2010. Accordingly, the related costs and expenses were recorded by the Group based on the cooperation agreement for the years ended December 31, 2012, 2013 and 2014.
	Apart from the above cooperation agreement, Phoenix TV Group also paid certain expenses on behalf of the Group, such as data line usage and other general and administrative expenses, which the Group needed to settle with Phoenix TV Group based on the actual amount, and were recorded in the consolidated statements of comprehensive income.
	(b) Use of estimates
	The preparation of the Group’s consolidated financial statements in conformity with the U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ materially from such estimates. These estimates and assumptions include, but are not limited to, the accounting for advertising and paid service revenues, the determination of estimated selling prices of multiple elements revenues contract, accounting for income taxes and uncertain tax positions, allowances for doubtful accounts, share-based compensation, consolidation, determination of the estimated useful lives of property and equipment and intangible assets, assessment of impairment of long-lived assets, determination of the fair value of financial instruments , determination of the fair value of retained equity interest in deconsolidation and foreign currency.
	(c) Foreign currency translation
	The Group uses Renminbi (“RMB”) as its reporting currency. The Company’s operations in China and in international regions use their respective currencies as their functional currencies. In the consolidated financial statements, the financial information of the Company and its subsidiaries, which use US$ or HK$ as their functional currency, have been translated into RMB at the exchange rates quoted by the People’s Bank of China (the “PBOC”). Assets and liabilities are translated at the exchange rates on the balance sheet date, equity amounts are translated at historical exchange rates, and revenues, expenses, gains, and losses are translated using the average rate for the period. Translation adjustments arising from these are reported as foreign currency translation adjustments and have been shown as a component of other comprehensive loss in the consolidated statements of shareholders’ equity and the consolidated statements of comprehensive income.
	Foreign currency transactions denominated in currencies other than functional currency are translated into the functional currency using the exchange rates prevailing at the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are remeasured at the applicable rates of exchange in effect at that date. Foreign exchange gain or loss resulting from the settlement of such transactions and from remeasurement at period-end is recognized in foreign currency exchange gain/(loss) in the consolidated statements of comprehensive income.
	(d) Convenience translation
	Translations of amounts from RMB into US$ for the convenience of the reader were calculated at the noon buying rate of US$1.00 =MB6.2046 on December 31, 2014 as set forth in the H.10 statistical release of the U.S. Federal Reserve Board. No representation is made that the RMB amounts could have been, or could be, converted into US$ at such rate.
	(e) Fair value of financial instruments
	The Group’s financial instruments include cash equivalents, term deposits, short term investments, restricted cash, accounts receivable, amounts due from related parties, prepayments and other current assets, available-for-sale investment, accounts payable, amounts due to related parties, advances from customers, salary and welfare payable, accrued expense and other current liabilities and other non-current assets. Refer to Note 18 for details.
	(f) Cash and cash equivalents
	Cash and cash equivalents represent cash on hand, demand deposits, time deposits and highly liquid investments placed with banks or other financial institutions, which are unrestricted as to withdrawal or use, and which have original maturities of three months or less.
	(g) Term deposits, short term investments
	Term deposits represent time deposits placed with banks with original maturities of more than three months and up to one year.
	Short-term investments represent interest-bearing deposit placed with financial institutions which are restricted as to withdrawal and use. The investments are issued by commercial bank in China with a variable interest rate indexed to performance of underlying assets. All investments are expected to be realized in cash during the next 12 months.
	(h) Restricted cash
	Restricted cash represents deposits placed with banks which are restricted as to withdrawal or usage.
	(i) Accounts receivable, net
	The carrying value of accounts receivable is reduced by an allowance that reflects the Group’s best estimate of the amounts that will not be collected. Many factors are considered in estimating the general allowance, including but not limited to reviewing accounts receivable balances, historical bad debt rates, aging analysis, customer credit worthiness and industry trend analysis. The Group also makes the specific allowance if there is evidence showing that the receivable is unlikely to be collected. Accounts receivable balances are written off against the allowance when they are determined to be uncollectible. Refer to Note 4 for details.
	(j) Property and equipment, net
	Property and equipment are stated at cost less accumulated depreciation and impairment. Property and equipment are depreciated over the following estimated useful lives on a straight-line basis:
		Estimated Useful Lives
	Computer, equipment and furniture	5 years
	Motor vehicles	5 years
	Leasehold improvements	Lesser of lease terms or the estimated useful lives of the assets
	Expenditures for maintenance and repairs are expensed as incurred. The gain or loss on the disposal of property and equipment is the difference between the net sales proceeds and the carrying amount of the relevant assets and is recognized in the consolidated statements of comprehensive income.
	(k) Intangible assets, net
	Intangible assets mainly consist of computer software purchased from unrelated third parties, operating rights for licensed games and an Internet domain name. Intangible assets are stated at cost less impairment and accumulated amortization, which is computed using the straight-line method over the estimated useful lives of the assets. The estimated useful lives are 5 years for computer software, 10 years for the Internet domain name, and the estimated life cycle for licensed games.
	(l) Available-for-sale investment
	In accordance with ASC topic 320 Investments-Debt and Equity Securities. the Group classifies the investments in debt and equity securities as “held-to-maturity”, “trading” or “available-for-sale”, The securities that the Group has positive intent and ability to hold to maturity are classified as held-to-maturity securities. The securities that are bought and held principally for the purpose of selling them in the near term are classified as trading securities. Investments not classified as trading or as held-to-maturity are classified as available-for-sale securities. Available-for-sale investment is reported at fair value, which is estimated by management after considering an independent appraisal performed by a reputable appraisal firm, with unrealized gains and losses, if any, recorded in the accumulated other comprehensive income in shareholder’s equity. Realized gains and losses are reflected in earnings during the year in which the gains and losses are realized. An impairment loss on the available-for-sale investment would be recognized in the consolidated statements of comprehensive income when the decline in value is determined to be other-than-temporary. Investments with maturities of greater than 12 months are recorded in non-current assets.
	(m) Equity investments
	Investments in entities in which the Group can exercise significant influence but does not own a majority equity interest or control are accounted for using the equity method of accounting in accordance with ASC topic 323 Investments-Equity Method and Joint Ventures. The Group adjusts the carrying amount of equity method investment for its share of the earnings or losses of the investee and reports the recognized earnings or losses in the consolidated statements of comprehensive income. The Group’s share of the earnings or losses of an investee are based on the shares of common stock and in-substance common stock held by the Group. The Group evaluates the equity method investments for impairment under ASC topic 323. An impairment loss on the equity method investments is recognized in earnings when the decline in value is determined to be other-than-temporary.
	(n) Impairment of long-lived assets
	Long-lived assets such as property and equipment and intangible assets are reviewed for impairment whenever events or changes in the circumstances indicate that the carrying value of an asset may not be recoverable. When these events occur, the Group assesses the recoverability of the long-lived assets by comparing the carrying amount to the estimated future undiscounted cash flows associated from the use of the asset and its eventual disposition, and recognize an impairment of long-lived assets when the carrying value of such assets exceeds the estimated future undiscounted cash flows such assets is expected to generate. If the Group identifies an impairment, the Group reduces the carrying amount of the assets group to its estimated fair value based on a discounted cash flow approach or, when available and appropriate, to comparable market values. No impairment of long-lived assets was recognized for any of the years presented.
	(o) Revenue recognition
	Revenue is recognized when persuasive evidence of an arrangement exists, the price is fixed or determinable, service is performed and the collectability of the related fee is reasonably assured. In October 2009, the Financial Accounting Standards Board (the ‘‘FASB’’) issued Accounting Standards Update (“ASU”) 2009-13, Multiple Deliverable Revenue Arrangements, to address the accounting for multiple-deliverable arrangements. The Group has applied ASU 2009-13 to all revenue arrangements for all years presented of the financial statements.
	(i)                          Net advertising revenues
	Advertising revenues are derived principally from advertising arrangements where the advertisers pay to place their advertisements on the Group’s website in different formats over a particular period of time. Such formats generally include but are not limited to banners, text-links, videos, logos, buttons, and rich media. Advertisements on the Group’s website are generally charged on the basis of duration, and advertising contracts are signed to establish the fixed price and the advertising services to be provided. Where collectability is reasonably assured, advertising revenues from advertising contracts are recognized ratably over the contract period of display.
	The majority of the Group’s advertising revenue arrangements involve multiple element deliverables, including placements of different advertisement formats on the Group’s website over different periods of time. The Group breaks down the multiple element arrangements into single units of accounting when possible, and allocates total consideration to each single unit of accounting using the relative selling price method. The Group mainly uses (a) vendor-specific objective evidence of selling price, if it exists; otherwise, (b) third-party evidence of selling price. If neither (a) nor (b) exists, the Group will use (c) management’s best estimate of the selling price for that deliverable. The Group recognizes revenue on the elements delivered and defers the recognition of revenue for the fair value of the undelivered elements until the remaining obligations have been satisfied. Where all of the elements within an arrangement are delivered uniformly over the agreement period, the revenues are recognized on a straight line basis over the contract period.
	Agency service fees to third-party advertising agencies
	The Group provides cash incentives in the form of agency service fees to certain third-party advertising agencies based on sales performance, and accounts for such incentives as a reduction of revenue in accordance with ASC 605-50-25, Customer Payments and Incentives: Recognition. The Group has estimated and recorded RMB77.7 million, RMB135.9 million and RMB176.8 million (US$28.5 million) in agency service fees to third-party advertising agencies for the years ended December 31, 2012, 2013 and 2014, respectively.
	Barter transactions
	The Group enters into barter transactions involving advertising services and follows ASC 605-20, Revenue Recognition: Services. Such barter transactions should be recorded at fair value only if such value of the advertising surrendered in the transaction is determinable within reasonable limits. The Group did not recognize revenue and expenses for advertising-for-advertising barter transactions since the fair value of the advertising services surrendered/received in the transaction is not determinable for the years ended December 31, 2012, 2013 and 2014. Except for advertising-for-advertising barter transactions, the Group recognized revenue from barter transactions involving exchanging advertising services for content, technical, marketing services and others amounted to RMB2.3 million, nil and RMB1.0 million (US$0.2 million) for the years ended December 31, 2012, 2013 and 2014, respectively.
	(ii)                      Paid service revenues
	Paid service revenues comprise of MVAS and games and others.
	MVAS
	MVAS revenues are derived from providing mobile phone users with mobile digital reading services, mobile game services, mobile video services, wireless value-added services (“WVAS”). WVAS include short messaging services (“SMS”), multi-media messaging services (“MMS”), music services such as ring-back tone (“RBT”) and interactive voice response (“IVR”). Revenues from mobile digital reading services, mobile game services, mobile video services, and WVAS are charged on a monthly or per-usage basis. Revenues from MVAS are recognized in the period in which the service is performed, provided that no significant obligation remains, collection of the receivables is reasonably assured and the amounts can be accurately estimated.
	The Group contracts with China Mobile Communication Corporation and its subsidiaries (“CMCC”), and to a lesser degree, with other mobile operators, for billing, collection and transmission services related to the MVAS offered to its users. The determination of whether to record these revenues using the gross or net method is based on an assessment of various factors; the primary factors are whether the Group is acting as the principal in offering services to the customer or as an agent in the transaction, and the specific requirement of each contract. CMCC is a related party of the Group, see Note 22.
	For most mobile games services delivered through telecom operators and WVAS, the Group is responsible for providing desired services to the customers and has primary responsibility and broad discretion to establish price, therefore the Group is considered the primary obligor in these transactions, and revenues from these services are recorded on a gross basis. Most revenues from mobile digital reading services, music services and mobile video services are recorded on a net basis as the Group is acting as an agent of operators in these transactions.
	Due to the time lag between when the services are rendered and when the operator billing statements are received, most MVAS revenues are estimated based on the Group’s internal billing records and transmissions for the month, adjusting for prior periods’ confirmation rates with operators and prior periods’ discrepancies between internally estimated revenues and actual revenues confirmed by operators. There was no significant difference between the Group’s estimates and the operators’ billing statements for all the years presented.
	The Group also contracts with CMCC to provide news contents and other services to support CMCC’s own mobile newspaper products. A fixed fee is charged for the contract period, and is recognized as revenue using the straight-line method.
	Games and others
	Games and others include web-based games, mobile games, online digital reading, content sales, and other online and mobile paid services through the Group’s own platforms. Revenues from these services are recognized over the periods in which the services are performed, provided that no significant obligations remain, collection of the receivables is reasonably assured and the amounts can be accurately estimated.
	For web-based game services, all of the web-based games provided on the Group’s platform are developed by third-party game developers and can be accessed and played by game players without downloading separate software. The Group primarily views the game developers to be its customers and considers its responsibility under its agreements with the game developers to be promotion of the game developers’ games. The Group collects payments from game players in connection with the sale of in-game virtual currencies and remits certain agreed-upon percentages of the proceeds to the game developers. Revenue from the sale of in-game virtual currency is recorded net of remittances to game developers and deferred until the estimated consumption date of the virtual items, which is within a short period of time, typically a few days, after purchase of the in-game virtual currency.
	The Group started to provide mobile game services in 2014. The game portfolio includes action, role-playing and casual games operated on smartphone mobile operation systems, such as iOS and Android. Mobile games are licensed from third-party developers. The basic game play functions are free of charge, and players are charged for purchases of in-game virtual items, including perpetual and consumable items. Revenues are recognized over the estimated lives of the perpetual items purchased by game players or as the consumable items are consumed. Most of mobile game revenues are recorded on a gross basis as the Group is acting as the principal in offering services to the customers in the transactions.
	The Group also provides online literature and provides video programming through its online subscription and pay-per-view services to the customers. Revenues from these services which are recorded on a gross basis are recognized evenly over the subscription period, or in the period in which a pay-per-view service is provided.
	The Group generates revenues from video content sales agreements for television programming produced by Phoenix TV Group and documentaries purchased from third parties. The video content sales agreements the Group enters into involve the transfer of non-exclusive broadcasting rights to other third-party websites or other Internet and mobile media companies for a definitive license period. In accordance with ASC 926-605, Entertainment-Films, Revenue Recognition, the Group recognizes revenues in respect of its video content sales arrangements when the following criteria are met: persuasive evidence of a video content sales arrangement with a customer exists, the content has been delivered or is available for immediate and unconditional delivery, the sublicense period of the arrangement has begun and the customer can begin its exhibition, the arrangement fee is fixed or determinable and collection of the arrangement fee is reasonably assured. Pursuant to the cooperation agreement signed with Phoenix TV, the Group pays Phoenix TV 50% of the revenues generated from sales of Phoenix TV’s video content, which is recorded in cost of revenues. Refer to Note 21(a) for details.
	(p) Cost of revenues
	The Group’s cost of revenues consists primarily of (i) revenue sharing fees, including service fees retained by mobile telecommunications operators which are recognized as cost of revenues for revenues recorded on gross basis and revenue sharing fees paid to the Group’s channel and content partners, (ii) content and operational costs, including personnel-related cost associated with content production and certain advertisement sales support personnel, content procurement costs to third-party professional media companies and to Phoenix TV, administrative costs related to in-house content production, channel testing costs, rental cost, depreciation and amortization and other miscellaneous costs, (iii) bandwidth costs, and (iv) sales taxes and surcharges, sales taxes include business tax and value added tax. The sales taxes and surcharges in cost of revenues for the years ended December 31, 2012, 2013 and 2014 were RMB72.1 million, RMB92.9 million and RMB129.8 million (US$20.9 million), respectively.
	In China, business tax is imposed by the government on the revenues reported by the selling entities for the provision of taxable services in China. The business tax rate varies depending on the nature of the revenues. The applicable business tax and surcharges rate for the group’s revenues generally ranges from 3.4% to 5.6%.
On November 16, 2011, Ministry of Finance and the State Administration of Taxation announced the Business Tax to Value Added Tax Transformation Pilot Program, or the VAT Pilot Program. Productive service industries, such as the transportation industry and certain modern services industries, were the first in the pilot regions to implement the VAT Pilot Program. The implementation of the VAT Pilot Program began on January 1, 2012 in Shanghai and on September 1, 2012 in Beijing, and was then expanded to seven other provinces and municipalities by the end of 2012. Commencing on August 1, 2013, the implementation of VAT Pilot Program has expanded to all regions in the PRC. As a result of the VAT Pilot Program, the advertising revenues and other modern services revenues, such as games and others services revenues earned by the Group’s entities and technical service fees paid by VIEs to Fenghuang On-line pursuant to the Contractual Agreement are subject to value-added tax and surcharges at a rate of approximately 6.7%. On April 29, 2014, a notification (the “Cai Shui [2014] No. 43”) was jointly issued by the Ministry of Finance and State Administration of Taxation of the People’s Republic of China, and as approved by the State Council of the People’s Republic of China, the telecommunications industry would be included in the scope of the VAT Pilot Program for the transformation from the business tax to value-added tax from June 1, 2014. As a result, the Group’s MVAS revenues are subject to value-added tax and surcharges at a rate of approximately 6.7% from June 1, 2014.
The Group is also subject to a cultural development fee on the provision of advertising services in China. The applicable tax rate is 3% of the advertising services revenues.
(q) Sales and marketing expenses
Sales and marketing expenses comprise primarily of: (i) personnel-related expenses including sales commissions related to the sales and marketing personnel; (ii) advertising and promotion expenses; and (iii) rental expense, depreciation and amortization expenses. The Group expenses advertising costs as incurred. Total advertising expenses were RMB31.1 million, RMB54.2 million and RMB64.4 million (US$10.4 million) for the years ended December 31, 2012, 2013 and 2014, respectively.
(r) Technology and product development expenses
Technology and product development expenses mainly consist of: (i) personnel-related expenses associated with the development of, enhancement to, and maintenance of the Group’s websites; (ii) expenses associated with new technology and product development and enhancement; and (iii) rental expense and depreciation of servers. The Group expenses technology and product development expenses as incurred for all the years presented.
(s) Operating leases
Leases where substantially all the rewards and risks of ownership of assets remain with the lessor are accounted for as operating leases. Payments made under operating leases are charged to the consolidated statements of comprehensive income on a straight-line basis over the lease term. The Group normalizes rental expense on operating leases that involve rent concessions.
(t) Share-based compensation
The Company has incentive plans for the granting of share-based awards, including share options, restricted shares and restricted share units. The Company measures the cost of employee services received in exchange for share-based compensation at the grant date fair value of the award. The Company recognizes the share-based compensation as costs and/or expenses in the consolidated statements of comprehensive income, net of estimated forfeitures, on a graded-vesting basis over the vesting term of the awards.
Cancellation of an award accompanied by the grant of a replacement award is accounted for as a modification of the terms of the cancelled award (“modification awards”). The compensation costs associated with the modification awards are recognized if either the original vesting condition or the new vesting condition has been achieved. Such compensation costs cannot be less than the grant-date fair value of the original award. The incremental compensation cost is measured as the excess of the fair value of the replacement award over the fair value of the cancelled award at the cancellation date. Therefore, in relation to the modification awards, the Company recognizes share-based compensation over the vesting periods of the new awards, which comprises (i) the amortization of the incremental portion of share-based compensation over the remaining vesting term and (ii) any unrecognized compensation cost of original award, using either the original term or the new term, whichever is higher for each reporting period.
The Company adopts the Black-Scholes option pricing model to determine the fair value of share options, and determines the fair value of restricted share and restricted share units based on the fair value of the underlying ordinary shares at the grant date considering the dilutive effect of restricted share and restricted share units.
Forfeiture rate are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from initial estimates. The Group uses historical data to estimate pre-vesting option and restricted share units forfeitures and record share-based compensation only for those awards that are expected to vest. Refer to Note 15 for further information regarding share-based compensation assumptions and expenses.
(u) Income taxes
Current income taxes are provided on the basis of net income for financial reporting purposes, adjusted for income and expense items which are not assessable or deductible for income tax purposes, in accordance with the regulations of the relevant tax jurisdictions. Deferred income taxes are provided using an asset and liability method. Under this method, deferred income taxes are recognized for the tax consequences of temporary differences by applying enacted statutory rates applicable to future years to differences between the financial statement carrying amounts and the tax bases of existing assets and liabilities. The tax base of an asset or liability is the amount attributed to that asset or liability for tax purpose. The effect on deferred taxes of a change in tax rates is recognized in the consolidated statements of comprehensive income in the period of change. A valuation allowance is provided to reduce the amount of deferred tax assets if it is considered more likely than not that some portion of, or all of the deferred tax assets will not be realized.
Uncertain tax positions
The Group adopted the provisions of ASC 740-10, Income Taxes: Overall, on January 1, 2007, which clarified the accounting for uncertainty in income taxes by prescribing the recognition and measurement thresholds a tax position is required to meet before being recognized in the financial statements. The guidance prescribes a more likely than not threshold for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. Significant judgment is required in evaluating the Group’s uncertain tax positions and determining its provision for income taxes. Refer to Note 13 for details of the Group’s tax positions.
(v) Employee social security and welfare benefits
Full-time employees of the Group in the PRC are entitled to staff welfare benefits including pension, work-related injury benefits, maternity insurance, medical insurance, unemployment benefit and housing fund plans through a PRC government-mandated multi-employer defined contribution plan. The Group is required to accrue for these benefits based on certain percentages of the employees’ salaries, up to a maximum amount specified by the local government. The Group is required to make contributions to the plans out of the amounts accrued. The PRC government is responsible for the medical benefits and the pension liability to be paid to these employees and the Group’s obligations are limited to the amounts contributed. Employee social benefits included as expenses in the accompanying consolidated statements of comprehensive income were RMB47.2 million, RMB57.4 million and RMB73.7 million (US$11.9million) for the years ended December 31, 2012, 2013 and 2014, respectively.
(w) Statutory reserves
In accordance with the laws applicable to China’s Foreign Investment Enterprises, those of the Company’s China-based subsidiaries that are considered under PRC law to be a wholly foreign-owned enterprise are required to make appropriations from their after-tax profit (as determined under the Accounting Standards for Business Enterprises as promulgated by the Ministry of Finance of the People’s Republic of China (“PRC GAAP”)) to non-distributable reserve funds including (i) general reserve fund, (ii) enterprise expansion fund and (iii) staff bonus and welfare fund. The appropriation to the general reserve fund must be at least 10% of the after-tax profits calculated in accordance with PRC GAAP. Appropriation is not required if the general reserve fund has reached 50% of the registered capital of the respective company. Appropriations to the other two reserve funds are at the respective companies’ discretion.
In accordance with the China Company Laws, those of the Company’s China-based subsidiaries that are considered under PRC law to be domestically funded enterprises, as well as the Company’s VIEs are required to make appropriations from their after-tax profit (as determined under PRC GAAP) to non-distributable reserve funds including (i) statutory surplus fund and (ii) discretionary surplus fund. The appropriation to the statutory surplus fund must be at least 10% of the after-tax profits calculated in accordance with PRC GAAP. Appropriation is not required if the statutory surplus fund has reached 50% of the registered capital of the respective company. Appropriation to the discretionary surplus fund is at the discretion of the respective company.
General reserve fund and statutory surplus fund are restricted for set off against losses, expansion of production and operation or increase in the registered capital of the respective company. The Group has made appropriations of RMB7.3 million, RMB18.3 million and RMB15.6 million (US$2.5 million) to these funds for the years ended December 31, 2012, 2013 and 2014, respectively.
(x) Related parties
Parties are considered to be related if one party has the ability, directly or indirectly, to control the other party or exercise significant influence over the other party in making financial and operating decisions. Parties are also considered to be related if they are subject to common control or significant influence, such as a family member or relative, shareholder, or a related corporation.
(y) Dividends
Dividends are recognized when declared. No dividends were declared for the years ended December 31, 2012, 2013 and 2014, respectively. The Group does not have any present plan to pay dividends on ordinary shares in the foreseeable future. The Group currently intends to retain the available funds and future earnings to operate and expand its business.
(z) Net income per share
The Company computes net income per Class A and Class B ordinary share in accordance with ASC 260-10, Earnings Per Share: Overall, using the two class method. Under the two-class method, net income is allocated between ordinary shares and other participating securities based on their participating rights. Net losses are not allocated to other participating securities if based on their contractual terms they are not obligated to share in the losses.
The liquidation and dividend rights of the holders of the Company’s Class A and Class B ordinary shares are identical, except with respect to voting. As a result, and in accordance with ASC 260-10, the undistributed earnings for each year are allocated based on the contractual participation rights of the Class A and Class B ordinary shares. As the liquidation and dividend rights are identical, the net incomes are allocated on a proportionate basis.
Basic net income per share is computed by dividing net income attributable to ordinary shareholders by the weighted average number of ordinary shares and contingently issuable shares outstanding during the period except that it does not include unvested restricted shares and repurchased ordinary shares subject to cancellation.
Diluted net income per share is calculated by dividing net income attributable to ordinary shareholders, as adjusted for the effect of dilutive potential ordinary shares, if any, by the weighted average number of ordinary shares outstanding and dilutive potential ordinary shares during the period. Potential ordinary shares are excluded in the denominator of the diluted net income per share calculation if their effects would be anti-dilutive.
(aa) Treasury stock
The Company accounted for those shares repurchased as treasury stock at cost in accordance with ASC 505-30, Treasury Stock, and is shown separately in the shareholders’ equity as the Company has not yet decided on the ultimate disposition of those shares acquired. When the Company decides to cancel the treasury stock, the difference between the original issuance price and the repurchase price is debited into additional paid-in capital. Refer to Note 20 for details.
(ab) Comprehensive income
Comprehensive income is defined as the change in equity of the Group during a period arising from transactions and other events and circumstances excluding transactions resulting from investments by shareholders and distributions to shareholders. Comprehensive income is reported in the consolidated statements of comprehensive income. Accumulated other comprehensive loss, as presented on the Group’s consolidated balance sheets, includes the foreign currency translation adjustment and fair value remeasurement for available-for-sale investment.
(ac) Segment reporting
Our Group’s segments are business units that offer different services and are reviewed separately by the chief operating decision maker (the “CODM”) in deciding how to allocate resources and in assessing performance. The Group’s CODM has been identified as the Chief Executive Officer. As our long-lived assets and revenues are substantially located in and derived from the PRC, no geographical segments are presented.
The Company’s organizational structure is based on a number of factors that the CODM uses to evaluate, view and run the Company’s business operations, which include, but are not limited to, customer base, homogeneity of products and technology. The Company’s operating segments are based on its organizational structure and information reviewed by the Company’s CODM to evaluate the operating segment results.
(ad) Recently issued accounting pronouncements
The FASB issued Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity, which changes the threshold for reporting discontinued operations and adds new disclosures. The new guidance defines a discontinued operation as a disposal that “represents a strategic shift that has (or will have) a major effect on an entity’s operations and financial results.” The standard is required to be adopted by public business entities in annual periods beginning on or after December 15, 2014, and interim periods within those annual periods. Entities may “early adopt” the guidance for new disposals. The Group is currently evaluating the impact on its consolidated financial statements of adopting this guidance.
On May 28, 2014, the FASB and IASB issued their long-awaited converged standard on the recognition of revenue from contracts with customers. The standard is intended to improve the financial reporting of revenue and improve comparability of the top line in financial statements globally. The FASB is amending the FASB Accounting Standards Codification and creating a new Topic 606, Revenue from Contracts with Customers, to supersede the revenue recognition requirements in Topic 605, Revenue Recognition, and most industry-specific guidance throughout the Industry Topics of the Codification. Additionally, the amendments supersede some cost guidance included in Subtopic 605-35, Revenue Recognition—Construction-Type and Production-Type Contracts. For a public entity, the amendments are effective for annual reporting periods beginning after December 15, 2016, including interim periods within that reporting period. Early application is not permitted. The Group is currently evaluating the impact on its consolidated financial statements of adopting this guidance.
In June 2014, under ASC 718, Compensation—Stock Compensation, the FASB issued Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period. These amendments apply to all reporting entities that grant their employees share-based payments in which the terms of the award provide that a performance target that affects vesting could be achieved after the requisite service period. That is the case when an employee is eligible to retire or otherwise terminate employment before the end of the period in which a performance target could be achieved and still be eligible to vest in the award if and when the performance target is achieved. For all entities, the amendments are effective for annual periods and interim periods within those annual periods beginning after December 15, 2015. Earlier adoption is permitted. The Group is currently evaluating the impact on its consolidated financial statements of adopting this guidance.
In August 2014, the FASB issued Presentation of Financial Statements — Going Concern. This standard requires management to evaluate for each annual and interim reporting period whether it is probable that the reporting entity will not be able to meet its obligations as they become due within one year after the date that the financial statements are issued. If the entity is in such a position, the standard provides for certain disclosures depending on whether or not the entity will be able to successfully mitigate its going concern status. This guidance is effective for annual periods ending after December 15, 2016 and interim periods within annual periods beginning after December 15, 2016. Early application is permitted. The Company does not anticipate that this adoption will have a significant impact on its financial position, results of operations, or cash flows.
(ae) Correction to previously issued financial statements
In 2014, the classification of certain highly liquid principal-guaranteed investment products (“Products”) reported as cash and cash equivalents in 2013 were re-assessed and it was determined that these Products should have been classified as term deposits and short term investments to properly reflect the nature of these assets. These Products were issued by reputable commercial banks in China. The maturity periods of these Products were within three months and the principal amounts were guaranteed by the issuing banks. All of these Products were converted into known amounts of cash upon their maturity subsequent to the quarter end. The Company concluded the impact of the resulting correction (“Classification Adjustments”), is not material to the previously issued financial statements taken as a whole based on assessment under the relevant guidance.
The Classification Adjustments had no impact on the Company’s consolidated statements of comprehensive income or the line items of the Company’s consolidated balance sheets other than cash and cash equivalents and term deposits and short term investments. In the consolidated statement of cash flows, the Company’s cash flows from investing activities, net changes in cash and cash equivalents and ending balances of cash and cash equivalents were amended, but no other line items in the consolidated statement of cash flows were impacted.
The impact of the Classification Adjustments on the line items within the Company’s consolidated balance sheets as of December 31, 2013 is as follows:
	As of December 31, 2013
	As reported		Adjustments		As revised
	RMB		RMB		RMB
Cash and cash equivalents	1,308,138		(463,000	)	845,138
Term deposits and short term investments	93,672		463,000		556,672
The impact of the Classification Adjustments on the line items within the Company’s consolidated statements of cash flows is as follows:
	For the year ended December 31, 2013
	As reported		Adjustments		As revised
	RMB		RMB		RMB
Placement of term deposits and short term investments	(186,407	)	(2,510,000	)	(2,696,407	)
Maturity of term deposits and short term investments	327,309		2,047,000		2,374,309
Net cash provided by/(used in) investing activities	111,664		(463,000	)	(351,336	)
Net increase/(decrease) in cash and cash equivalents	391,969		(463,000	)	(71,031	)

Certain_Risks_and_Concentratio

Certain Risks and Concentration	12 Months Ended
	Dec. 31, 2014
Certain Risks and Concentration [Abstract]
Certain Risks and Concentration	3. Certain Risks and Concentration
	(a) Major customers
	A significant portion of Group’s MVAS is generated through and from CMCC, which is also a related party as a result of being a shareholder of Phoenix TV. CMCC is a major mobile network operator in China. It provides billing, collection and transmission services related to the paid services offered by most of the wireless service and content providers in China. The revenues generated through and from CMCC for the years ended December 31, 2012, 2013 and 2014 were RMB434.8 million, RMB429.6 million and RMB320.4 million (US$51.6 million), respectively, which accounted for 39.1%, 30.2% and 19.6% of the respective years’ total revenues.
	The accounts receivable from CMCC as of December 31, 2013 and 2014 were RMB73.1 million and RMB74.3 million (US$12.0 million), respectively, which is included on the consolidated balance sheets as ‘‘Amounts due from related parties’’. Except for CMCC, there is no other customer with revenues or receivables over 10% of total revenues or total accounts receivable, respectively.
	(b) Credit risk
	The Group’s credit risk arises from cash and cash equivalents, term deposits, short term investments, restricted cash, as well as credit exposures to receivables due from its customers, related parties and other parties.
	The Group expects that there is no significant credit risk associated with cash and cash equivalents, term deposits, short term investments and restricted cash which were held by reputable financial institutions in the jurisdictions where the Company, its subsidiaries, VIEs and the subsidiaries of one of the VIEs are located. The Group believes that it is not exposed to unusual risks as these financial institutions have high credit quality.
	The Group has no significant concentrations of credit risk with respect to its customers, except for the accounts receivable from CMCC as discussed above. The Group assesses the credit quality of and sets credit limits on its customers by taking into account their financial position, the availability of guarantee from third parties, their credit history and other factors such as current market conditions.
	(c) Currency convertibility risk
	The Group’s operating transactions and its assets and liabilities are mainly denominated in RMB. RMB is not freely convertible into foreign currencies. The value of the RMB is subject to changes by the central government policies and to international economic and political developments. In the PRC, certain foreign exchange transactions are required by law to be transacted only by authorized financial institutions at exchange rates set by PBOC. Remittances in currencies other than RMB by the Group in China must be processed through PBOC or other China foreign exchange regulatory bodies which require certain supporting documentation in order to affect the remittance.
	(d) PRC regulations
	The Group is exposed to certain macro-economic and regulatory risks and uncertainties in the Chinese market. These uncertainties affect the ability of the Group to provide online advertising, mobile and Internet related services through Contractual Arrangements in the PRC since these industries remains highly regulated. The Chinese government may issue from time to time new laws or new interpretations on existing laws to regulate these industries. Regulatory risk also encompasses the interpretation by the tax authorities of current tax laws, the status of properties leased for the Group’s operations and the Group’s legal structure and scope of operations in the PRC, which could be subject to further restrictions resulting in limitations on the Group’s ability to conduct business in the PRC. The PRC government may also require the Group to restructure its operations entirely if it finds that its Contractual Arrangements do not comply with applicable laws and regulations. It is unclear how a restructuring could impact the Group’s business and operating results, as the PRC government has not yet found any such Contractual Arrangements to be in noncompliance. However, any such restructuring may cause significant disruption to the Group’s business operations.
	(e) Investments risk
	The Group has made and may undertake in the future investments in subsidiaries, affiliates and other business alliance partners in various Internet-related businesses. It is uncertain whether we will receive the expected benefits from these investments, due to any adverse regulatory changes, worsening of economic conditions, increased competition or other factors that may negatively affect the related business activities. Some of the businesses we have invested in, such as online lottery ticket distribution, is subject to intensive regulation and relevant PRC government authorities have recently announced their intention to strengthen the regulation and supervision of such business. There are speculations that PRC government authorities may temporarily suspend or even permanently stop certain online lottery distribution business. Any such adverse regulatory change may have a material adverse impact on the business and financial performance of our subsidiaries, affiliates and other business alliance partners. Furthermore, unanticipated costs and liabilities may be incurred in connection with those business strategies, including liabilities from the claims related to the businesses prior to our business alliances, and cost from actions by regulatory authorities.

Accounts_Receivable_Net

Accounts Receivable, Net	12 Months Ended
	Dec. 31, 2014
Accounts Receivable, Net [Abstract]
Accounts Receivable, Net	4. Accounts Receivable, Net
	The following table sets out the balance of accounts receivable as of December 31, 2013 and 2014:
				As of December 31,
				2013		2014		2014
				RMB		RMB		US$
	Accounts receivable, gross			373,963		517,336		83,380
	Allowance for doubtful accounts			(20,584	)	(23,767	)	(3,831	)
	Accounts receivable, net			353,379		493,569		79,549
	The following table presents the movement of the allowance for doubtful accounts:
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Balance as of January 1,	8,404		22,198		20,584		3,318
	Additional provision charged to bad debt expenses	25,902		2,590		9,229		1,487
	Write-off of bad debt provision	(12,108	)	(4,204	)	(1,526	)	(246	)
	Disposition of certain investment in a subsidiary	—		—		(4,520	)	(728	)
	Balance as of December 31,	22,198		20,584		23,767		3,831

Prepayments_and_Other_Current_

Prepayments and Other Current Assets	12 Months Ended
	Dec. 31, 2014
Prepayments and Other Current Assets [Abstract]
Prepayments and Other Current Assets	5. Prepayments and Other Current Assets
	The following is a summary of prepayments and other current assets:
		As of December 31,
		2013	2014	2014
		RMB	RMB	US$
	Prepaid rental and deposits	3,280	1,557	251
	Prepayments to suppliers and other business related expenses	19,299	33,788	5,446
	Receivables related to exercise of employee options	3,981	4,759	767
	Others	1,351	2,599	419
	Total	27,911	42,703	6,883
	Prepayments to suppliers and other business related expenses mainly consist of business related staff advances, and the Group’s prepaid content licenses fee to third-party content suppliers for the rights to access and present on the Group’s website the contents produced by these suppliers during a certain period. These content licenses generally have a licensing period of one to three years, and are amortized over the license period on a straight-line basis. The portion of the prepaid content license cost that relates to a license period more than 12 months from the balance sheet date is classified as other non-current assets.

Property_and_Equipment_Net

Property and Equipment, Net	12 Months Ended
	Dec. 31, 2014
Property and Equipment, Net [Abstract]
Property and Equipment, Net	6. Property and Equipment, Net
	The following is a summary of property and equipment, net:
		As of December 31,
		2013		2014		2014
		RMB		RMB		US$
	Computer, equipment and furniture	110,209		130,327		21,006
	Motor vehicles	5,732		6,319		1,018
	Leasehold improvements	35,555		35,983		5,799
	Total	151,496		172,629		27,823
	Less: accumulated depreciation	(56,370	)	(82,935	)	(13,367	)
	Net book value	95,126		89,694		14,456
	Depreciation expenses for the years ended December 31, 2012, 2013 and 2014 were RMB19.2 million, RMB28.7 million and RMB31.6 million (US$5.1 million), respectively.

Intangible_Assets_Net

Intangible Assets, Net	12 Months Ended
	Dec. 31, 2014
Intangible Assets, Net [Abstract]
Intangible Assets, Net	7. Intangible Assets, Net
	The following table summarizes the Group’s intangible assets, net:
		As of December 31,
		2013		2014		2014
		RMB		RMB		US$
	Software	13,305		14,541		2,344
	Operating rights for licensed games	—		10,499		1,692
	Domain name	54		54		9
	Total	13,359		25,094		4,045
	Less: accumulated amortization	(5,440	)	(10,181	)	(1,641	)
	Net book value	7,919		14,913		2,404
	Amortization expenses for the years ended December 31, 2012, 2013 and 2014 were RMB1.9 million, RMB2.8 million and RMB4.7 million (US$0.8 million), respectively. Based on the current amount of intangible assets subject to amortization, the estimated amortization expenses for each of the following five years are as follows: 2015: RMB6.7 million, 2016: RMB6.3 million, 2017: RMB1.3 million, 2018: RMB0.5 million and 2019: RMB0.1 million.

Availableforsale_Investment

Available-for-sale Investment	12 Months Ended
	Dec. 31, 2014
Available-for-sale Investment [Abstract]
Available-for-sale Investment	8. Available-for-sale Investment
	On October 22, 2014, the Company acquired series B convertible redeemable preferred shares of Particle Inc. (“Particle”), representing 9.34% of the equity interests, on an as-if converted basis with a total cash consideration of US$6.0 million (RMB36.8 million). Particle owns Yidian Zixun, a personalized news and life-style information application in China, which allows users to define and explore desired content over mobile device. As the Company does not expect to sell or redeem it within one year, it is classified as long-term available-for-sale investment and reported at fair value. As of December 31, 2014, total unrealized gains of RMB40.3 million (US$6.5 million) on available-for-sale investment were recorded in accumulated other comprehensive income.

Equity_Investments

Equity Investments	12 Months Ended
	Dec. 31, 2014
Equity Investments [Abstract]
Equity Investments	9. Equity Investments
	In March 2014, IDG-Accel China Growth Fund III L.P. and IDG-Accel China III Investors L.P. (“IDG-Accel Funds”) acquired US$3.0 million convertible preferred shares of Phoenix FM Limited (“FM”), previously a subsidiary of the Company, to accelerate development of the ifeng application business. Despite holding 100% of FM’s ordinary shares, the Company accounts for its investment in FM as an equity investment since the Company does not control FM due to substantive participating rights that have been provided to the IDG-Accel Funds. On the date the Company lost control of FM, the Company recognized a gain of RMB18.0 million (US$2.9 million) in the consolidated statements of comprehensive income primarily arising from the difference between the fair value of its 100% equity interest of ordinary shares and the carrying amount of net assets in FM. The fair value of the ordinary shares was estimated by management after considering an independent appraisal performed by a reputable appraisal firm.
	In April 2014, the Group established a wholly owned subsidiary, Shenzhenshi Fenghuang Jingcai Network Technology Co., Ltd (“Fenghuang Jingcai”), for the development of online lottery ticket distribution business. Shikong Chuangyi (Beijing) Technology Culture Development Co. Ltd and an individual investor agreed to inject capital of RMB8.2 million to acquire Fenghuang Jingcai’s 54.94% equity interest. As the Group lost control of Fenghuang Jingcai after the capital injections, RMB5.5 million (US$0.9 million) gain on disposition of subsidiaries and acquisition of equity investments was recognized in the consolidated statements of comprehensive income primarily arising from the difference between the fair value of its retained 45.06% equity interest and the carrying amount of Fenghuang Jingcai’s net assets. The fair value of the retained investment was estimated by management after considering an independent appraisal performed by a reputable appraisal firm. As of December 31, 2014, the Group’s owns 45.06% of equity interest of Fenghuang Jingcai, represented by RMB4.51 million (US$0.7 million) paid-in capital.
	In December 2014, the Company acquired ordinary shares of Particle, representing 9.08% equity interest of Particle, on an as-if converted basis with a cash consideration of US$5.0 million (RMB31.2 million) and a number of the Company’s Class A ordinary shares with fair value of US$2.8 million (RMB17.3 million). Such investment is accounted for under the equity method. Including the series B convertible redeemable preferred shares of Particle recorded in available-for-sale investment (Note 8), the Company owns approximately 18.42% of equity interest of Particle on an as-if converted basis as of December 31, 2014. The excess of purchase price over the proportionate share of the net assets was attributed to intangible assets, goodwill and deferred tax liabilities, in which US$0.6 million (RMB3.5 million) was allocated to amortizable intangible assets, US$6.4 million (RMB39.5million) was allocated to goodwill and US$0.1 million (RMB0.9 million) was allocated to deferred tax liabilities.
	After the deconsolidation of Beijing Fenghuang Tianbo Network Technology Co., Ltd. (“Tianbo”) in December 2014 (Note 17), the Group holds 50% of the equity interest of Tianbo which was in the amount of RMB14.3 million (US$2.3 million) as of December 31, 2014.

Other_NonCurrent_Assets

Other Non-Current Assets	12 Months Ended
	Dec. 31, 2014
Other Non-Current Assets [Abstract]
Other Non-Current Assets	10. Other Non-Current Assets
	The following is a summary of other non-current assets:
		As of December 31,
		2013	2014	2014
		RMB	RMB	US$
	Rental deposits	7,460	8,591	1,384
	Non-current portion of prepayments to suppliers and other business related expenses	5,218	4,751	766
	Total	12,678	13,342	2,150

Accrued_Expenses_and_Other_Cur

Accrued Expenses and Other Current Liabilities	12 Months Ended
	Dec. 31, 2014
Accrued Expenses and Other Current Liabilities [Abstract]
Accrued Expenses and Other Current Liabilities	11. Accrued Expenses and Other Current Liabilities
	Accrued expenses and other current liabilities are comprised of:
		As of December 31,
		2013	2014	2014
		RMB	RMB	US$
	Deposits from advertising agencies	14,844	25,203	4,062
	Accrued professional fees	4,593	3,929	633
	General operating expenses payables	40,117	52,988	8,540
	Others	2,599	4,187	675
	Total	62,153	86,307	13,910

Cost_of_Revenues

Cost of Revenues	12 Months Ended
	Dec. 31, 2014
Cost of Revenues [Abstract]
Cost of Revenues	12. Cost of Revenues
	The cost of revenues is as follows:
		For the Years Ended December 31,
		2012	2013	2014	2014
		RMB	RMB	RMB	US$
	Revenue sharing fees	263,518	249,797	192,076	30,957
	Content and operational costs	227,934	277,038	376,555	60,689
	Bandwidth costs	67,721	76,583	83,233	13,415
	Sales taxes and surcharges	72,126	92,937	129,768	20,915
	Total	631,299	696,355	781,632	125,976

Income_Taxes

Income Taxes	12 Months Ended
	Dec. 31, 2014
Income Taxes [Abstract]
Income Taxes	13. Income Taxes
	Income Tax Expense and Effective Tax Rate
	The provisions for income tax expense are summarized as follows:
		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Current tax expense	22,550		42,863		51,603		8,317
	Deferred tax benefit	(5,573	)	(5,275	)	(3,226	)	(520	)
	Income tax expense	16,977		37,588		48,377		7,797
	The components of income before tax and income tax expense for PRC and non-PRC operations are as follows:
		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Income arising from PRC operations	103,168		292,333		358,667		57,806
	Profit/(loss) arising from non-PRC operations	21,168		23,278		(48,171	)	(7,764	)
	Income before tax	124,336		315,611		310,496		50,042
	Income tax expense relating to PRC operations	16,961		37,573		48,281		7,782
	Income tax expense relating to non-PRC operations	16		15		96		15
	Income tax expense	16,977		37,588		48,377		7,797
	Effective tax rate for PRC operations	16.4	%	12.9	%	13.5	%	13.5	%
	Cayman Islands (“Cayman”)
	Under the current laws of the Cayman Islands, the Company is not subject to tax on income or capital gains. Additionally, upon payments of dividends to the shareholders, no Cayman Islands withholding tax will be imposed.
	British Virgin Islands (“BVI”)
	The Group is exempted from income tax on its foreign-derived income in the BVI. There are no withholding taxes in the BVI.
	Hong Kong
	An entity incorporated in Hong Kong is subject to the tax rate 16.5% on the estimated assessable profit arising in Hong Kong in 2014.
	PRC
	Prior to January 1, 2008, companies established in China were generally subject to state and local corporate income taxes, or EIT, at statutory rates of 30% and 3%, respectively. Pursuant to the income tax laws and rules then effective, an enterprise qualified as a ‘‘New Technology Enterprise’’ was entitled to a preferential EIT rate of 15% and was further entitled to a three-year EIT exemption for the first three years from the date of incorporation, and a 50% reduction of its applicable EIT rates for the succeeding three years. In addition, an enterprise qualified as a “High and New Technology Enterprise” (“HNTE”) was entitled to a preferential EIT rate of 15%. Fenghuang On-line was qualified as a New Technology Enterprise.
	On March 16, 2007, the National People’s Congress of PRC enacted a new Corporate Income Tax Law (“EIT Law”), under which foreign investment enterprises (“FIEs”) and domestic companies would be subject to EIT at a uniform rate of 25%. There will be a five-year transition period for FIEs, during which FIEs are allowed to continue to enjoy their existing preferential tax treatments. Preferential tax treatments will continue to be granted to entities which conduct businesses in certain encouraged sectors and to entities otherwise classified as “Software Enterprises” and/or HNTE, irrespective of whether they are FIEs or domestic companies. The EIT Law became effective on January 1, 2008.
	In addition, the EIT Law provides grandfather treatment for enterprises which were qualified as “New Technology Enterprises” under the previous income tax laws and were established before March 16, 2007, if they continue to meet the criteria for New Technology Enterprises after January 1, 2008. The grandfather provision allows these enterprises continue to enjoy their unexpired tax holiday provided by the previous income tax laws and rules.
	Under the previous income tax laws and rules prior to January 1, 2008, Fenghuang On-line qualified as a New Technology Enterprise, could enjoy a favorable tax rate of 15% and was exempted from income tax for three years beginning with its first year of operations, and was entitled to a 50% tax reduction to 7.5% for the subsequent three years and then had an income tax rate of 15% thereafter. Fenghuang On-line continued to meet the criteria for New Technology Enterprise from 2008 to 2010, and it has also been qualified as HNTE under the EIT Law in 2008, and it can continue to enjoy its unexpired tax holidays. In 2011 and 2014, Fenghuang On-line resubmitted applications for qualification as an HNTE, which were approved in October 2011and November 2014, respectively. Therefore, Fenghuang On-line was entitled to tax exemption from 2006 to 2008, a 50% reduction of its applicable EIT rate to 7.5% from 2009 to 2011 and was subject to a 15% income tax rate for the years 2012 to 2016.
	In April 2010, the State Administration of Tax (“SAT”) issued Circular 157, which seeks to provide additional guidance on the interaction of certain preferential tax rates under the transitional rules of the EIT Law. Prior to Circular 157, the Group interpreted the law to mean that if an entity was in a period where it was entitled to a 50% reduction in the tax rate and was also entitled to a 15% rate of tax due to HNTE status under the EIT Law, then it was entitled to pay tax at the rate of 7.5%. Circular 157 appears to have the effect that such an entity is entitled to pay tax at either 15% or 50% of the applicable PRC tax rate. The effect of Circular 157 is retrospective and would apply to 2008 and 2009.
	However, to date, the Beijing local-level tax bureau has not implemented Circular 157 and is holding the view that the relevant provisions might not apply to HNTE in Science & Technology Park of Haidian District, where Fenghuang On-line is located. Therefore Fenghuang On-line has kept its current practice unchanged. The Group expects more guidance to be issued in the future. Upon the issuance of such guidance, Fenghuang On-line’s effective tax rate might increase. If Circular 157 were implemented with a retroactive effect, Fenghuang On-line would be liable to pay additional taxes for its historical earnings before the implementation of Circular 157. The Group did not recognize liability for this uncertainty as it believes the probability of a retroactive implementation is remote.
	In 2008, Tianying Jiuzhou qualified as HNTE under the EIT Law. Therefore, Tianying Jiuzhou was entitled to the preferential tax rate of 15% from 2008 to 2010. In 2011 and 2014, Tianying Jiuzhou resubmitted applications for qualification and was approved as an HNTE. Therefore, Tianying Jiuzhou was subject to a 15% income tax rate from 2011 to 2016.
	Yifeng Lianhe qualified as an HNTE under the EIT Law in 2011, and therefore was subject to 15% income tax rate from 2011 to 2012. In 2013, Yifeng Lianhe was no longer qualified as an HNTE pursuant to the joint annual inspection by the Ministry of Science and Technology, the Ministry of Finance and the State Administration of Taxation, and was subject to a 25% EIT rate for the years of 2013 and 2014.
	Tianying Chuangzhi, Fenghuang Mingdao, Tianying Chuangzhan, Fenghuang Feiyang , Jirong Wenhua and Fenghuang Borui were subject to a 25% EIT rate for all the years presented.
	In 2012, Fenghuang Yutian qualified as a Software Enterprise. As 2013 was the first year Fenghuang Yutian generated taxable profit, it is exempted from EIT for years 2013 and 2014, and will be subject to a 50% tax reduction in its EIT rate for the subsequent three years.
	The EIT Law also provides that an enterprise established under the Laws of foreign countries or regions but whose “de facto management body” is located in the PRC be treated as a resident enterprise for PRC tax purposes and consequently be subject to the PRC income tax at the rate of 25% for its global income. The Implementing Rules of the EIT Law merely define the location of the “de facto management body” as “the place where the exercising, in substance, of the overall management and control of the production and business operation, personnel, accounting, properties, etc., of a non-PRC company is located.” However, due to limited guidance and implementation history of the EIT Law, if PNM is treated as a resident enterprise for PRC tax purposes, the Company would be subject to PRC tax on worldwide income at a uniform tax rate of 25% retroactive to January 1, 2008.
	Withholding Tax on Undistributed Dividends
	EIT Law imposes a withholding tax for any dividends to be distributed by FIE to its immediate holding company outside of China, if such immediate holding company is considered a non-resident enterprise without any establishment or place within China or if the received dividends have no connection with the establishment or place of such immediate holding company within China, unless such immediate holding company’s jurisdiction of incorporation has a tax treaty with China that provides for a different withholding arrangement. All FIEs are subject to the withholding tax from January 1, 2008.
	The current dividend policy approved by the Company’s Board of Directors allows the Company to distribute PRC earnings offshore only if the Company does not have to pay dividend tax. Accordingly, the Company does not intend to have its PRC subsidiaries distribute any undistributed profits of such subsidiaries to their direct overseas parent companies, but rather intends that such profits will be permanently reinvested in such subsidiaries to further expand their business in the PRC. As of December 31, 2014, the Company did not record any withholding tax on the retained earnings of its FIEs in the PRC. Aggregate undistributed earnings of the Group’s entities located in the PRC that are available for distribution to the Company as of December 31, 2013 and 2014 are approximately RMB542.3 million and RMB838.1 million (US$135.1 million), respectively. The amount of the unrecognized deferred tax liability on the permanently reinvested earnings was RMB54.2 million and RMB83.8 million (US$13.5 million) as of December 31, 2013 and 2014, respectively.
	Reconciliation of the Differences between Statutory Tax Rate and the Effective Tax Rate
	Reconciliation of the differences between PRC statutory income tax rate and the Group’s effective income tax rate for PRC operations for the years ended December 31, 2012, 2013 and 2014 is as follows:
		For the Years Ended December 31,
		2012		2013		2014
		%		%		%
	Statutory income tax rate	25		25		25
	Permanent differences	(5.8	)	(1.5	)	(1.7	)
	Change in valuation allowance	1		1.1		0.4
	Effect of preferential tax benefits	(6.1	)	(13.2	)	(11.5	)
	Uncertain tax positions	2.4		1.4		1.3
	Others	(0.1	)	0.1		—
	Effective income tax rate	16.4		12.9		13.5
	The combined effects of the income tax expense exemption and reduction available to the Group are as follows:
		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Preferential tax rate effect	6,281		38,534		41,157		6,633
	Basic net income per share effect	0.01		0.06		0.07		0.01
	Deferred Tax Assets and Liabilities
	The tax effects of temporary differences that give rise to the deferred tax assets and liabilities balances at December 31, 2013 and 2014 are as follows:
		As of December 31,
		2013		2014		2014
		RMB		RMB		US$
Deferred tax assets - current:
Provision of allowance for doubtful accounts	4,361		5,038		812
Accrued payroll and expense	18,418		19,527		3,147
Total current deferred tax assets	22,779		24,565		3,959
Deferred tax assets - non-current:
Net operating loss carryforward	5,569		7,101		1,145
Less: valuation allowance	(5,569	)	(7,101	)	(1,145	)
Total non-current deferred tax assets, net	—		—		—
	As of December 31,
	2013		2014		2014
	RMB		RMB		US$
Deferred tax liabilities - non-current:
Equity investments acquired in disposition of subsidiaries	—		1,312		211
As of December 31, 2014, the Group had net operating loss carryforward of approximately RMB24.4 million (US$3.9 million), which can be carried forward to offset future taxable income. Net operating loss carryforward of RMB1.0 million, RMB5.9 million, RMB4.9 million and RMB12.6 million will expire in 2016, 2017, 2018 and 2019, respectively, if not utilized.
Movement of Valuation Allowance
Valuation allowance is provided against deferred tax assets when the Group determines that it is more likely than not that the deferred tax assets will not be utilized in the future. In making such determination, the Group considered factors including future reversals of existing taxable temporary differences, future profitability, and tax planning strategies. Valuation allowance was provided for net operating loss carryforward because it was more likely than not that such deferred tax assets will not be realized based on the Group’s estimate of its future taxable income.
The following table sets forth the movement of the valuation allowance for deferred tax assets:
	2012		2013		2014		2014
	RMB		RMB		RMB		US$
Balance as of January 1,	750		1,743		5,569		898
Current year addition	993		3,826		1,532		247
Balance as of December 31,	1,743		5,569		7,101		1,145
Uncertain Tax Positions
A reconciliation of the beginning and ending amount of liabilities associated with uncertain tax benefits is as follows:
	2012		2013		2014		2014
	RMB		RMB		RMB		US$
Balance as of January 1,	5,504		7,996		12,231		1,971
Increase related to current year tax positions	2,492		4,235		4,636		747
Balance as of December 31,	7,996		12,231		16,867		2,718
The Group did not accrue any potential penalties and interest related to these unrecognized tax benefits for all years presented on the basis that the likelihood of penalties and interest being charged is not considered to be high.
The amounts of unrecognized tax benefits listed above are based on the recognition and measurement criteria of ASC 740. However, due to the uncertain and complex application of tax regulations, it is possible that the ultimate resolution of uncertain tax positions may result in liabilities which could be materially different from these estimates. In such an event, the Group will record additional tax expense or tax benefit in the period in which such resolution occurs. The Group does not expect changes in unrecognized tax benefits recognized as of December 31, 2014 to be material in the next twelve months. In accordance with PRC Tax Administration Law on the Levying and Collection of Taxes, the PRC tax authorities generally have up to five years to claw back underpaid tax plus penalties and interest for PRC entities’ tax filings. In the case of tax evasion, which is not clearly defined in the law, there is no limitation on the tax years open for investigation. Accordingly, the PRC entities’ tax years from 2010 to 2014 remain subject to examination by tax authorities. There are no ongoing examinations by tax authorities as of December 31, 2014.

Ordinary_Shares

Ordinary Shares	12 Months Ended
	Dec. 31, 2014
Ordinary Shares [Abstract]
Ordinary Shares	14. Ordinary Shares
	The Company was incorporated in the Cayman Islands on November 22, 2007 by the Parent. Upon its incorporation, 1 ordinary share was issued at a par value of US$0.01 per share. In May 2008, the Company issued 319,999,999 ordinary shares to the Parent and became the holding company of the Group. All share and per share data have been revised to reflect the retroactive effect of the share issuance in May 2008.
	The Company completed the initial public offering (“IPO”) on May 17, 2011 and the underwriters subsequently exercised their over-allotment option on June 8, 2011. A total of 13,415,125 ADSs were issued and sold in these transactions, each ADS represents eight Class A ordinary shares. Immediately following the closing of the IPO, the Memorandum and Articles of Association were amended and restated such that the authorized share capital consisted of 1,000,000,000 ordinary shares at a par value of US$0.01 per share, of which 680,000,000 shares were designated as Class A ordinary shares, 320,000,000 as Class B ordinary shares. The impact of dividing of Class A and Class B ordinary shares has been retroactively reflected in the Company’s capital structure in the financial statements. Upon the completion of the Company’s IPO, all 130,000,000 Series A Preferred Shares were automatically converted to Class A ordinary shares, and the preferred share shareholders sold 1,267,500 ADSs. In addition, Phoenix TV, through the Parent converted 2,674,640 Class B ordinary shares into Class A ordinary shares, and distributed the Class A ordinary shares to its shareholders in an assured entitlement distribution.
	Holders of Class A ordinary shares and Class B ordinary shares have the same rights except that holders of Class A ordinary shares are entitled to one vote per share, while holders of Class B ordinary shares are entitled to 1.3 votes per share. The Parent, which is wholly owned by Phoenix TV, holds Class B ordinary shares, each of which is convertible into one Class A ordinary share at any time by the holder thereof. Class A ordinary shares are not convertible into Class B ordinary shares under any circumstances.
	As of December 31, 2013, there were 282,578,957 and 317,325,360 Class A and Class B ordinary shares issued and outstanding, respectively.
	As of December 31, 2014, there were 260,204,642 and 317,325,360 Class A and Class B ordinary shares issued and outstanding, respectively. The Class A ordinary shares issued and outstanding decreased for the years ended December 31, 2013 and 2014 mainly due to the share repurchase program. Refer to Note 20 for details.

Sharebased_Compensation

Share-based Compensation	12 Months Ended
	Dec. 31, 2014
Share-based Compensation [Abstract]
Share-based Compensation	15. Share-based Compensation
	Share-based compensation was recognized in costs and expenses for the years ended December 31, 2012, 2013 and 2014 as follows:
		For the Years Ended December 31,
		2012		2013	2014	2014
		RMB		RMB	RMB	US$
	Cost of revenues	958		7,293	16,295	2,626
	Sales and marketing expenses	1,423		3,922	10,200	1,644
	General and administrative expenses	4,085		3,662	20,927	3,373
	Technology and product development expenses	293		1,846	5,759	928
	Total	6,759		16,723	53,181	8,571
	The Company recognized share-based compensation, net of estimated forfeitures, on a graded-vesting basis over the vesting term of the awards. There was no income tax benefit recognized in the consolidated statements of comprehensive income for share-based compensation and the Company did not capitalize any of the share-based compensation as part of the cost of any asset in the years ended December 31, 2012, 2013 and 2014.
	Share Options
	In June 2008, the Company adopted the Share Option Scheme (the “June 2008 Scheme”) that provides for the granting of options to key employees to acquire ordinary shares of the Company. The June 2008 Scheme permits the grant of options to its eligible recipients for up to 10% of the ordinary shares in issue (the “Limit”) on the effective date of the June 2008 Scheme. The total number of ordinary shares which may be issued upon exercise of all outstanding options granted and yet to be exercised under the June 2008 Scheme and any other share option schemes of the Company shall not exceed 30% of the ordinary shares in issue from time to time. The Company may seek approval from its shareholders to refresh the Limit provided that the Limit as refreshed shall not exceed 10% of the ordinary shares of the Company in issue as at the date of approval, and options previously granted will not be counted for the purpose of calculating the Limit as refreshed. Any outstanding option lapse in accordance with the terms of the June 2008 Scheme will not be counted for the purpose of calculating the Limit. In August 2012, the Company’s shareholders approved to refresh the Limit, permitting the Company to grant no more than 31,410,107 additional options under the June 2008 Scheme.
	The June 2008 Scheme will terminate automatically 10 years after its adoption, unless terminated earlier at the Company’s shareholders’ approval. Option awards are granted with an exercise price determined by the Board of Directors. Those option awards vest over a period of four years and expire in ten years.
	A summary of the Company’s share option activities for the years ended December 31, 2012, 2013 and 2014 is presented below:
					Weighted Average
		Number of		Weighted Average	Remaining	Aggregate
		Options		Exercise Price	Contractual Life	Intrinsic Value
				US$	Years	US$ in Million
	Outstanding as of January 1, 2012	19,341,696		0.03	6.4	13
	Granted	—		—
	Forfeited and expired	(456,870	)	0.03
	Exercised	(4,887,757	)	0.03		3.1
	Outstanding as of December 31, 2012	13,997,069		0.03	5.4	5.9
	Granted	30,732,900		0.58
	Forfeited and expired	(1,408,938	)	0.44
	Exercised	(3,550,910	)	0.03		3.6
	Outstanding as of December 31, 2013	39,770,121		0.44	8.1	30.2
	Granted	21,052,758		1.3
	Forfeited and expired	(4,013,850	)	0.91
	Exercised	(6,542,022	)	0.23		7.1
	Outstanding as of December 31, 2014	50,267,007		0.79	8.2	17.6
	Exercisable as of December 31, 2014	13,382,374		0.3	5.8	10
	Vested and expected to vest as of December 31, 2014	43,222,033		0.76	8	16.2
	The aggregate intrinsic value of options outstanding, exercisable and vested and expected to vest as of December 31, 2014 was calculated as the difference between the Company’s closing stock price of US$8.31 per ADS, or US$1.04 per share as of that date, and the exercise price of the underlying options. The aggregate intrinsic value of options exercised was calculated as the difference between the market value on the date of exercise and the exercise price of the underlying options.
	As disclosed in Note 2(t), the Company’s share-based compensation is measured at the value of the award as calculated under the Black-Scholes option pricing model. The Company estimated the expected volatility at the date of grant based on average annualized standard deviation of the share price of comparable listed companies. The Company has no history or expectation of paying dividends on its ordinary shares. The Company estimated the expected term based on the vesting schedule and the exercise period of the options. Risk-free interest rates are based on the derived market yield of the US$ denominated Chinese government bonds for the term approximating the expected life of award at the time of grant. No options were granted during the year ended December 31, 2012. The assumptions used in determining the fair value of options granted during the year ended December 31, 2013 and 2014 are as follows:
		For the Years Ended December 31,
		2012		2013	2014
	Expected volatility rate	—		57.6%-58.42%	56.1%-57.5%
	Expected dividend yield	—		—	—
	Expected term (years)	—		6.16	5.81-6.16
	Risk-free interest rate (per annum)	—		1.54%-1.88%	1.43%-1.88%
	The weighted-average grant date fair value of options granted for the years ended December 31, 2013 and 2014 was US$0.50, and US$0.67, respectively.
	During 2009, 2010 and 2011, some employees voluntarily left the Company and exercised their vested share options in exchange for future entitlement of the Company’s shares issuable after completion of the Company’s IPO and upon the request of the former employees. The proceeds from the exercise of these options could not be refunded to the former employees in any event, even if the Company did not complete an IPO. Accordingly, these share options are considered to be exercised and the proceeds have been included in the additional paid-in capital of the Company. The proceeds received from exercise of these options amounted to RMB1.5 million (US$0.2 million) as of December 31, 2014. The Company completed its IPO on May 17, 2011 and 4,913,390 shares have been issued to the former employees after that. There were 2,263,518 and 1,799,001 contingently issuable shares to be issued upon the former employees’ request as of December 31, 2013 and 2014, respectively.
	For the years ended December 31, 2012, 2013 and 2014, the Company has recognized share-based compensation for options of negative RMB0.1 million, RMB16.8 million and RMB53.0 million (US$8.5 million), respectively.
	As of December 31, 2014, there was RMB75.2 million (US$12.1 million) of unrecognized share-based compensation for options, adjusted for estimated forfeitures. The unrecognized share-based compensation is expected to be recognized over a weighted-average period of 2.9 years.
	Restricted Share Units
	In March 2011, the Company adopted the 2011 restricted share and restricted share unit scheme. On March 17, 2011, the Company granted 10,050,958 restricted share units to the employees. Those restricted share units vest over a period of four years.
	A summary of restricted share units activity for the years ended December 31, 2012, 2013 and 2014 is presented below:
				Weighted-Average
	Restricted Share Units	Number of Units		Grant-Date
				Fair Value
				US$
	Unvested as of January 1, 2012	4,256,608		1.07
	Granted	—		—
	Vested	(1,966,987	)	1.07
	Forfeited	(602,443	)	1.07
	Unvested as of December 31, 2012	1,687,178		1.07
	Granted	—		—
	Vested	(1,156,282	)	1.07
	Forfeited	(105,317	)	1.07
	Unvested as of December 31, 2013	425,579		1.07
	Granted	—		—
	Vested	(386,763	)	1.07
Forfeited	(6,316	)	1.07
Unvested as of December 31, 2014	32,500		1.07
For the years ended December 31, 2012, 2013 and 2014, total share-based compensation recognized for restricted share units were RMB3.1 million, RMB1.3 million and RMB0.3 million (US$0.05 million), respectively.
As of December 31, 2014, there was RMB1.2 (US$0.2) of unrecognized share-based compensation related to unvested restricted share units, adjusted for estimated forfeitures. The unrecognized share-based compensation is expected to be recognized over a weighted average period of 0.2 year. The total fair value based on the respective vesting dates of the restricted share units vested was US$2.1 million, US$1.2 million and US$0.4 million during the years ended December 31, 2012, 2013 and 2014, respectively.
Restricted Shares
On March 15, 2011, the Company cancelled 18,778,200 stock options granted historically, and granted 19,008,200 restricted shares to 22 employees on March 17, 2011. Those restricted shares vest over a period of four years. The incremental share-based compensation is US$0.5 million. Total amount of unrecognized share-based compensation of unvested option and incremental share-based compensation is US$2.2 million, including US$0.2 million was recognized immediately, and US$2.0 million was recognized during the rest of vesting period of restricted share.
A summary of restricted share activity for the years ended December 31, 2012, 2013 and 2014 is presented below:
			Weighted-Average
Restricted Shares	Number of Shares		Grant-Date
			Fair Value
			US$
Unvested as of January 1, 2012	9,711,830		1.07
Granted	—		—
Vested	(4,702,050	)	1.07
Forfeited	(250,000	)	1.07
Unvested as of December 31, 2012	4,759,780		1.07
Granted	—		—
Vested	(2,864,780	)	1.07
Forfeited	(1,050,000	)	1.07
Unvested as of December 31, 2013	845,000		1.07
Granted	—		—
Vested	(676,250	)	1.07
Forfeited	(168,750	)	1.07
Unvested as of December 31, 2014	—		—
For the years ended December 31, 2012, 2013 and 2014, total share-based compensation recognized for restricted shares were RMB3.7 million, negative RMB1.3 million and negative RMB0.1 million (US$0.02 million), respectively.
As of December 31, 2014, there was no unrecognized share-based compensation related to unvested restricted shares. The total fair value based on the respective vesting dates of the restricted shares vested was US$5.1 million, US$3.1 million and US$0.7 million during the years ended December 31, 2012, 2013 and 2014, respectively.
The fair value of the restricted shares and restricted share units on March 17, 2011 was US$1.07 and the fair value of the underlying ordinary shares was US$1.14.

Segments

Segments	12 Months Ended
	Dec. 31, 2014
Segments [Abstract]
Segments	16. Segments
	Before the fourth quarter of 2014, the Group did not distinguish between segments for the purpose of internal reporting. Starting in the fourth quarter of 2014, the Company’s CODM began to review the operating performance of advertising and paid service businesses separately. Information provided to the CODM is at the gross margin level. The Company has concluded it has two operating and reporting segments and is presenting its segment information on that basis and is likewise presenting its segment information for prior periods on that basis.
	The following tables present summary information by segments:
		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Revenues
	Net advertising services	610,160		863,737		1,190,158		191,819
	Paid services	500,844		560,738		447,702		72,156
	Total revenues	1,111,004		1,424,475		1,637,860		263,975
	Cost of revenues
	Net advertising services	(313,141	)	(379,868	)	(522,553	)	(84,220	)
	Paid services	(318,158	)	(316,487	)	(259,079	)	(41,756	)
	Total cost of revenues	(631,299	)	(696,355	)	(781,632	)	(125,976	)
	Gross profit
	Net advertising services	297,019		483,869		667,605		107,599
	Paid services	182,686		244,251		188,623		30,400
	Total gross profit	479,705		728,120		856,228		137,999

Deconsolidation

Deconsolidation	12 Months Ended
	Dec. 31, 2014
Deconsolidation [Abstract]
Deconsolidation	17. Deconsolidation
	Tianbo previously was a 51% equity-owned consolidated subsidiary of the Group with the board resolution requiring more than 50% board members to approve. In December 2014, the Group sold 1% equity interest of Tianbo to the minority shareholder of Tianbo. After the disposition, although the Group still has the majority of board seats, all the resolutions should be unanimously approved by all of the board members. Therefore, the Group lost control of Tianbo because of such substantive participating rights that have been provided to minority shareholders. As the Group has significant influence over financial and operating decision-making after deconsolidation, the Group accounts for the retained 50% equity interests by using the equity method of accounting. The retained investment was remeasured at fair value of RMB13.1 million (US$2.1 million) on the date the Group lost control of Tianbo. The gain on deconsolidation of RMB6.2 million (US$1.0 million) was calculated as the difference between: a) the aggregate of (1) the cash consideration of RMB0.2 million, (2) the fair value of the retained 50% equity interests of RMB13.1 million, (3) the carrying amount of noncontrolling interest in the former subsidiary of RMB2.9 million, and b) the carrying amount of Tianbo’s net assets of RMB10.0 million. The fair value of the retained investment was estimated by management after considering an independent appraisal performed by a reputable appraisal firm.

Fair_Value_Measurements

Fair Value Measurements	12 Months Ended
	Dec. 31, 2014
Fair Value Measurements [Abstract]
Fair Value Measurements	18. Fair Value Measurements
	Effective January 1, 2008, the Group adopted ASC 820-10, Fair Value Measurements and Disclosures, which defines fair value, establishes a framework for measuring fair value and expands disclosures about fair value measurements. Although adoption did not impact the Group’s consolidated financial statements, ASC 820-10 requires additional disclosures to be provided on fair value measurements.
	ASC 820-10 establishes a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value as follows:
	Level 1—Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets
	Level 2— Include other inputs that are directly or indirectly observable in the marketplace
	Level 3—Unobservable inputs which are supported by little or no market activity
	ASC 820-10 describes three main approaches to measuring the fair value of assets and liabilities: (1) market approach; (2) income approach and (3) cost approach. The market approach uses prices and other relevant information generated from market transactions involving identical or comparable assets or liabilities. The income approach uses valuation techniques to convert future amounts to a single present value amount. The measurement is based on the value indicated by current market expectations about those future amounts. The cost approach is based on the amount that would currently be required to replace an asset. When available, the Group uses quoted market prices to determine the fair value of an asset or liability. If quoted market prices are not available, the Group will measure fair value using valuation techniques that use, when possible, current market-based or independently sourced market parameters, such as interest rates and currency rates. The Group measured and reported on its consolidated balance sheets at fair value on a recurring basis.
	The following table sets forth the financial instruments, measured at fair value, by level within the fair value hierarchy:
			Fair Value Measurements at Reporting Date Using
		Total Fair Value	Quote Prices in	Significant	Significant
		and Carrying	Active Market for	Other	Unobservable
		Value	Identical Assets	Observable Inputs	Inputs
		on Balance Sheets	(Level 1)	(Level 2)	(Level 3)
		RMB	RMB	RMB	RMB
	As of December 31, 2013
	Cash equivalents	648,473	648,473	—	—
	Term deposits and short term investments	556,672		556,672	—
	Restricted cash	10,000	10,000	—	—
	As of December 31, 2014
	Term deposits and short term investments	40,000		40,000	—
	Available-for-sale investment	77,093	—	—	77,093
	Cash equivalents The Group’s cash equivalents consisted of demand deposits and time deposits placed with banks with original maturities of three months or less. The fair values of demand deposits and time deposits placed with banks are determined based on the pervasive interest rate in the market, which are also the interest rates as stated in the contracts with the banks. The Group classifies the valuation techniques that use the pervasive interest rates input as Level 1 of fair value measurement.
	Restricted cash The Group’s restricted cash represents deposits placed with banks which are restricted as to withdrawal or usage. The cash balance is in a verification account which considered to be restricted because it cannot be used for operations before the completion of one subsidiary of one of the VIEs registration process. The fair values of restricted cash are determined based on the pervasive interest rate in the market. The Group classifies the valuation techniques that use the pervasive interest rates input as Level 1 of fair value measurement.
	Term deposits The fair values of term deposits placed with banks with original maturities of more than three months and up to one year are determined based on the interest rates as stated in the contracts with the banks. The Group classifies the valuation techniques that use the interest rates input as Level 2 of fair value measurement.
	Short term investments Short term investments represent interest-bearing deposit placed with financial institutions which are restricted as to withdrawal and use. The investments are issued by commercial bank in China with a variable interest rate indexed to performance of underlying assets. To estimate fair value, the Group refers to the quoted rate of return provided by banks at the end of each period using the discounted cash flow method. The Group classifies the valuation techniques that use these inputs as Level 2 of fair value measurements.
	Available-for-sale investment Available-for-sale investment represents an acquisition of redeemable preferred shares in equity investment. In accordance with ASC 820, the Company measures available-for-sale investments at fair value on a recurring basis. The fair values of the Company’s available-for-sale are determined based on the discounted cash flow model using the discount curve of market interest rates. The Group classifies the valuation techniques that use these inputs as Level 3 of fair value measurements.
	The following are other financial instruments not measured at fair value in the balance sheets but for which the fair value is estimated for disclosure purposes.
	Short-term receivables and payables Accounts receivable, prepayment and other current assets, and amounts due from related parties are financial assets with carrying values that approximate fair value due to their short term nature. Accounts payable, amounts due to related parties, advances from customers, salary and welfare payable, and accrued expenses and other current liabilities are financial liabilities with carrying values that approximate fair value due to their short term nature. The Group estimated fair values of short-term receivables and payables using the discounted cash flow method. The Group classifies the valuation technique as Level 3 of fair value measurement, as it uses estimated cash flow input which is unobservable in the market.
	Other non-current assets Other non-current assets are financial assets with carrying values that approximate fair value due to the change in fair value after considering the discount rate, being immaterial. The Group estimated fair values of other non-current assets using the discounted cash flow method. The Group classifies the valuation technique as Level 3 of fair value measurement, as it uses estimated cash flow input which is unobservable in the market.

Net_Income_per_Share

Net Income per Share	12 Months Ended
	Dec. 31, 2014
Net Income per Share [Abstract]
Net Income per Share	19. Net Income per Share
	The following table sets forth the computation of basic and diluted net income per share for the years indicated:
		For the Years Ended December 31,
		2012	2013	2014	2014
		RMB	RMB	RMB	US$
	Net income per Class A and Class B ordinary share - basic:
	Numerator:
	Net income attributable to Phoenix New Media Limited	107,359	279,554	263,091	42,402
	Denominator:
	Weighted average number of Class A and Class B ordinary shares outstanding	619,849,313	602,991,298	595,521,893	595,521,893
	Weighted average number of contingently issuable shares	4,160,957	2,997,099	2,094,730	2,094,730
	Denominator used in computing net income per share — basic	624,010,270	605,988,397	597,616,623	597,616,623
	Net income per Class A and Class B ordinary share — basic	0.17	0.46	0.44	0.07
	Net income per Class A and Class B ordinary share - diluted:
	Numerator:
	Net income attributable to Phoenix New Media Limited	107,359	279,554	263,091	42,402
	Denominator:
	Denominator used in computing net income per share — basic	624,010,270	605,988,397	597,616,623	597,616,623
	Share-based awards	19,737,876	16,432,062	17,003,487	17,003,487
	Denominator used in computing net income per share — diluted	643,748,146	622,420,459	614,620,110	614,620,110
	Net income per Class A and Class B ordinary share — diluted	0.17	0.45	0.43	0.07
	Net income per ADS (1 ADS represents 8 Class A ordinary shares):
	Denominator used in computing net income per ADS — basic	78,001,284	75,748,550	74,702,078	74,702,078
	Denominator used in computing net income per ADS — diluted	80,468,518	77,802,557	76,827,514	76,827,514
	Net income per ADS — basic	1.38	3.69	3.52	0.57
	Net income per ADS — diluted	1.33	3.59	3.42	0.55
	The Company has included 4,160,957, 2,997,099 and 2,094,730 contingently issuable shares in the denominator used in computing basic and diluted net income per share for the years ended December 31, 2012, 2013 and 2014, respectively. These shares are contingently issuable upon the holder’s request without other substantive conditions and for no further consideration. There were nil, 7,371,269 and 27,823,275 options to purchase ordinary shares have been excluded from the computation of diluted net income per share for the years ended December 31, 2012, 2013 and 2014, respectively, as their effects would be anti-dilutive.

Treasury_Stock

Treasury Stock	12 Months Ended
	Dec. 31, 2014
Treasury Stock [Abstract]
Treasury Stock	20. Treasury Stock
	On July 30, 2012, the Company’s Board of Directors approved a share repurchase program. Under the terms of the approved program (“Share Repurchase Program”), the Company may repurchase and cancel up to US$20.0 million worth of its outstanding ADSs from time to time for a period not to exceed twelve months.
	In May 2014, the Company’s Board of Directors approved a new share repurchase program (“New Share Repurchases Program”), the Company has been authorized to repurchase up to US$50.0 million worth of its outstanding ADSs for a period not to exceed twelve months.
	During the years ended December 31, 2012 and 2013, the Company had repurchased 2,273,695 and 2,524,574 ADSs, respectively, on the open market for considerations of US$8.3 million (RMB52.5 million) and US$11.7 million (RMB72.6 million), respectively. As of December 31, 2013, the Company has repurchased a total of 4,798,269 ADSs for a total consideration of US$20.0 million (RMB125.1 million). In 2013, all treasury stocks repurchased had been cancelled for an aggregate consideration of US$20.2 million (RMB126.6 million) including cancellation fees of US$0.2 million (RMB1.5 million). For the year ended December 31, 2014, the Company has repurchased a total of 4,021,073 ADSs (representing 32,168,584 ordinary shares) under the New Share Repurchases Program for a total consideration of US$39.2 million (RMB241.3 million) and cancelled a total of 30,128,928 of those ordinary shares for an aggregate consideration of US$37.3 million (RMB229.1 million) including cancellation fees of US$0.2 million (RMB1.2 million). As of December 31, 2014, the Company has a total of 2,039,656 shares treasury stocks.

Commitments_and_Contingencies

Commitments and Contingencies	12 Months Ended
	Dec. 31, 2014
Commitments and Contingencies [Abstract]
Commitments and Contingencies	21. Commitments and Contingencies
	(a) Commitments
	As of December 31, 2014, future minimum commitments under non-cancelable agreements were as follows:
		Rental	Bandwidth	Cooperation	Content	Property and	Others	Total
			Purchases	with	Purchases	Equipment,
				Phoenix TV		and Intangible
				Group*		Assets
		RMB	RMB	RMB	RMB	RMB	RMB	RMB
	2015	38,377	31,658	4,883	9,226	3,449	3,927	91,520
	2016	37,798	2,110	1,526	2,673	—	613	44,720
	2017	16,175	1,055	—	275	—	20	17,525
	2018	—	—	—	100	—	—	100
	2019 and thereafter	—	—	—	75	—	—	75
	Total	92,350	34,823	6,409	12,349	3,449	4,560	153,940
	*          The Group and Phoenix TV Group have been involved in various cooperation arrangements, including content sharing, branding and co-promotion, technical support and corporate management (Refer to Note 2(a)). There was no payment for these arrangements until November 2009 when a cooperation agreement was signed between Phoenix TV and the Group to stipulate the cost and expenses charged to the Group for the year 2010 and going forward. Based on the agreement, the Group will pay Phoenix TV 50% of revenue generated from certain contents provided by Phoenix TV Group, plus a fixed amount of payment to cover other services provided by Phoenix TV Group. The fixed amount was RMB1.6 million for the first year of the agreement, and increases by 25% annually. On March 28, 2011, Phoenix TV and the Group amended their cooperation agreement to extend the expiration of cooperation period from November 2014 to March 2016. The consideration arrangements for the cooperation remained unchanged. This fixed amount has been included in above table as a commitment to Phoenix TV Group.
	The rental expenses were approximately RMB32.3 million, RMB37.8 million and RMB39.8 million (US$6.4 million), during the years ended December 31, 2012, 2013 and 2014, respectively, and were charged to the consolidated statements of comprehensive income when incurred.
	The Group did not have any significant capital and other commitments, long-term obligations, or guarantees as of December 31, 2013 and 2014.
	(b) Litigation
	From time to time, the Group is involved in claims and legal proceedings that arise in the ordinary course of business. The Group is not currently a party to any legal proceedings, investigations or claim which in the opinion of its management is reasonably possible to have a material adverse effect, individually or in the aggregate, on the Group’s financial position, results of operations or cash flows. However, litigation is subject to inherent uncertainties and the Group’s view of these matters may change in the future. Were an unfavorable outcome to occur, there exists the possibility of a material adverse impact on the Group’s financial position, results of operations or cash flows for the period in which the unfavorable outcome occurs, and potentially in future periods.
	(c) Long-term Liabilities for Uncertain Tax Positions
	As mentioned in Note 13, as of December 31, 2013 and 2014, the Group had recorded uncertain tax positions of RMB12.2 million and RMB16.9 million (US$2.7 million), respectively.

Related_Party_Transactions

Related Party Transactions	12 Months Ended
	Dec. 31, 2014
Related Party Transactions [Abstract]
Related Party Transactions	22. Related Party Transactions
	The table below sets forth the major related parties and their relationships with the Group:
	Related Parties	Relationships with the Group
	Entities within the non US listed part of the Phoenix TV Group	Under common control by Phoenix TV
	CMCC	A shareholder of Phoenix TV
	Beijing Phoenix Lilita Information Technology Co., Ltd (“Lilita”)	Related party of Phoenix TV Group
	Beijing Fenghuang Tianbo Network Technology Co., Ltd	Equity method investee
	Phoenix FM Limited	Equity method investee
	Shenzhenshi Fenghuang Jingcai Network Technology Co., Ltd	Equity method investee
	Particle Inc.	Equity method investee
	Mr. Gao Ximin and Mr. Qiao Haiyan	Legal shareholders of Tianying Jiuzhou, employees of the Group
	Mr. He Yansheng	Legal shareholder of Yifeng Lianhe, employee of the Group
	Mr. Wu Haipeng and Mr. He Yansheng	Legal shareholders of Chenhuan, employees of the Group
	Ms. Shang Xiaowei and Ms. Shi Xueyi	Legal shareholders of Huanyou Tianxia, employees of the Group
	Mr. Chen Ming and Mr. Zou Ming	Legal shareholders of You Jiuzhou, employees of the Group
	During the years ended December 31, 2012, 2013 and 2014, significant related party transactions were as follows:
	Transactions with the Non US Listed Part of Phoenix TV Group:
		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Contents provided by Phoenix TV Group	(3,153	)	(3,477	)	(3,757	)	(606	)
	Data line services provided by Phoenix TV Group	(375	)	(392	)	(363	)	(59	)
	Advertising and promotion expenses charged by Phoenix TV Group	(916	)	(1,040	)	(1,246	)	(201	)
	Corporate administrative expenses charged by Phoenix TV Group	(646	)	(404	)	(354	)	(57	)
	Advertising revenues earned from Phoenix TV Group and its customers	29,754		28,911		25,168		4,056
	Transactions with CMCC:
		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Advertising revenues earned from CMCC	5,684		16,216		29,643		4,778
	Paid service revenues earned from and through CMCC	429,125		413,407		290,755		46,861
	Revenue sharing fees and bandwidth costs to CMCC	(63,953	)	(72,622	)	(41,766	)	(6,731	)
	Transactions with Equity Method Investees:
		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Financial support provided to FM	—		—		3,982		642
	Advertising revenues earned from Tianbo	—		—		421		68
	Advertising revenues earned from Lilita	—		—		333		54
	Brand license authorization revenues earned from Lilita	—		—		855		138
	Advertising resources provided by Tianbo	—		—		(31	)	(5	)
	As of December 31, 2013 and 2014, the amounts due from and due to related parties were as follows:
		As of December 31,
		2013		2014		2014
		RMB		RMB		US$
	Amounts due from related parties:
	Accounts receivable from CMCC	73,113		74,273		11,971
	Due from Phoenix TV Group	52,042		77,293		12,457
	Due from equity method investees	—		23,469		3,783
	Others	3		1,189		191
	Total	125,158		176,224		28,402
	Amounts due to related parties:
	Due to CMCC	248		563		91
	Due to Phoenix TV Group	20,786		21,926		3,534
	Total	21,034		22,489		3,625
	The amounts due from or amounts due to Phoenix TV Group were net amounts of other operating funds provided by Phoenix TV, expenses paid by Phoenix TV Group on behalf of the Group, expenses charged by Phoenix TV Group under the cooperation agreement (Refer to Note 21(a)), accounts receivable from Phoenix TV Group for the advertising services provided to its customers.

Restricted_Net_Assets

Restricted Net Assets	12 Months Ended
	Dec. 31, 2014
Restricted Net Assets [Abstract]
Restricted Net Assets	23. Restricted Net Assets
	Relevant PRC laws and regulations permit payments of dividends by the Company’s subsidiaries, the VIEs and the subsidiaries of one of the VIEs incorporated in the PRC only out of their retained earnings, if any, as determined in accordance with PRC accounting standards and regulations. In addition, the Company’s subsidiaries, the VIEs and the subsidiaries of one of the VIEs incorporated in the PRC are required to annually appropriate 10% of their net after-tax income to the general reserve fund or the statutory surplus fund prior to payment of any dividends, unless such reserve funds have reached 50% of their respective registered capital. As a result of these and other restrictions under PRC laws and regulations, and in accordance with Securities and Exchange Commission Regulation S-X Rule 4-08 (e) (3), General Notes to Financial Statements, the Company’s subsidiaries, the VIEs and the subsidiaries of one of the VIEs incorporated in the PRC are restricted in their ability to transfer a portion of their net assets to the Company either in the form of dividends, loans or advances, which the restricted portion amounted to approximately RMB205.8 million and RMB365.6 million (US$58.9 million) as of December 31, 2013 and 2014, respectively. Even though the Company currently does not require any such dividends, loans or advances from the PRC entities for working capital and other funding purposes, the Company may in the future require additional cash resources from them due to changes in business conditions, to fund future acquisitions and development, or merely to declare and pay dividends or distributions to the company’s shareholders. Except for the above, there is no other restriction on use of proceeds generated by the Company’s subsidiaries, the VIEs and the subsidiaries of one of the VIEs to satisfy any obligations of the Company.
	The Company performed a test on the restricted net assets of the Company’s subsidiaries, the VIEs and the subsidiaries of one of the VIEs (the “restricted net assets”) in accordance with Securities and Exchange Commission Regulation S-X Rule 4-08 (e) (3), General Notes to Financial Statements and concluded that the restricted net assets did not exceed 25% of the consolidated net assets of the Company as of December 31, 2014 and the condensed financial information of the Company are not required.

Subsequent_Events

Subsequent Events	12 Months Ended
	Dec. 31, 2014
Subsequent Events [Abstract]
Subsequent Events	24. Subsequent Events
	Subsequent events were evaluated through the date the financial statements were issued.
	Investment in Particle Inc.
	On April 29, 2015, the Company acquired an additional 21.98% equity interest in series C preferred share of Particle for an aggregate purchase price of US$30.0 million. The Company also acquired an additional 14.41% equity interest in ordinary share and Class A ordinary share of Particle from certain existing shareholders for an aggregate purchase price of US$27.6 million. And each ordinary share and each Class A ordinary share which held by the Company were repurchased by Particle, and one Series C share for each such ordinary share or class A ordinary share was issued to the Company. Following these transactions, the Company owned approximately 49.02% equity interest in Particle.
	Investment in Shanghai Miaoqiu Network Culture Co., Ltd.
	On January 14, 2015, the Group established an entertainment subsidiary, Shanghai Miaoqiu Information Technology Co., Ltd. (“Miaoqiu”), and provided financing of RMB34.0 million to it. The Group will leverage ifeng’s brand, content platform and large user base to expand into more entertainment related businesses.
	Investment in Beijing Phoenix Lilita Information Technology Co., Ltd.
	On January 29, 2015, the Group acquired a 5% equity interest in Beijing Phoenix Lilita Information Technology Co., Ltd. (“Lilita”), from a family member of the chairman of Phoenix TV, for an aggregate purchase price of RMB0.5 million. Lilita is principally engaged in P2P lending and reward-based crowd-funding businesses.
	Investment in Hangzhou Qike Technology Co., Ltd.
	On February 13, 2015, the Group invested approximately RMB4.5 million in Hangzhou Qike Technology Co., Ltd., a company engaged in credit services, and research and development of internet application products, and holds a 45% equity interest in the company.
	Investment in Lifeix Inc.
	The Group acquired 0.3% equity interest in Lifeix Inc. for an aggregate purchase price of US$1.0 million on April 1, 2015. Lifeix Inc. is the operator of a life station website L99.com/Lifeix.com.

Principal_Accounting_Policies_

Principal Accounting Policies (Policies)	12 Months Ended
	Dec. 31, 2014
Principal Accounting Policies [Abstract]
Basis of presentation, principles of consolidation, recognition of noncontrolling interests and cost allocations	(a) Basis of presentation, principles of consolidation, recognition of noncontrolling interests and cost allocations
	The consolidated financial statements include the financial statements of the Company, its subsidiaries, its VIEs, and the subsidiaries of one of its VIEs. The consolidated financial statements have been prepared in accordance with U.S. GAAP and on a going concern basis. All significant transactions and balances among the Company, its subsidiaries, its VIEs and the subsidiaries of the VIE have been eliminated upon consolidation. Based on the Contractual Arrangements (see Note 1), the Company consolidates the VIEs as required by Accounting Standards Codification (“ASC”) 810 Consolidation, because Fenghuang On-line holds all the variable interests of the VIEs and has been determined to be the primary beneficiary of the VIEs.
	The Group and Phoenix TV Group have engaged in various mutual cooperation activities in content, branding and promotions, technical support and corporate management. There was no payment for these arrangements until November 2009, when the Group entered into a cooperation agreement with Phoenix TV which stipulates the costs and expenses charged to the Group related to content and other services provided by Phoenix TV Group (See Note 21(a)). The agreement was effective as of January 1, 2010. Accordingly, the related costs and expenses were recorded by the Group based on the cooperation agreement for the years ended December 31, 2012, 2013 and 2014.
	Apart from the above cooperation agreement, Phoenix TV Group also paid certain expenses on behalf of the Group, such as data line usage and other general and administrative expenses, which the Group needed to settle with Phoenix TV Group based on the actual amount, and were recorded in the consolidated statements of comprehensive income.
Use of estimates	(b) Use of estimates
	The preparation of the Group’s consolidated financial statements in conformity with the U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ materially from such estimates. These estimates and assumptions include, but are not limited to, the accounting for advertising and paid service revenues, the determination of estimated selling prices of multiple elements revenues contract, accounting for income taxes and uncertain tax positions, allowances for doubtful accounts, share-based compensation, consolidation, determination of the estimated useful lives of property and equipment and intangible assets, assessment of impairment of long-lived assets, determination of the fair value of financial instruments , determination of the fair value of retained equity interest in deconsolidation and foreign currency.
Foreign currency translation	(c) Foreign currency translation
	The Group uses Renminbi (“RMB”) as its reporting currency. The Company’s operations in China and in international regions use their respective currencies as their functional currencies. In the consolidated financial statements, the financial information of the Company and its subsidiaries, which use US$ or HK$ as their functional currency, have been translated into RMB at the exchange rates quoted by the People’s Bank of China (the “PBOC”). Assets and liabilities are translated at the exchange rates on the balance sheet date, equity amounts are translated at historical exchange rates, and revenues, expenses, gains, and losses are translated using the average rate for the period. Translation adjustments arising from these are reported as foreign currency translation adjustments and have been shown as a component of other comprehensive loss in the consolidated statements of shareholders’ equity and the consolidated statements of comprehensive income.
	Foreign currency transactions denominated in currencies other than functional currency are translated into the functional currency using the exchange rates prevailing at the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are remeasured at the applicable rates of exchange in effect at that date. Foreign exchange gain or loss resulting from the settlement of such transactions and from remeasurement at period-end is recognized in foreign currency exchange gain/(loss) in the consolidated statements of comprehensive income.
Convenience translation	(d) Convenience translation
	Translations of amounts from RMB into US$ for the convenience of the reader were calculated at the noon buying rate of US$1.00 =MB6.2046 on December 31, 2014 as set forth in the H.10 statistical release of the U.S. Federal Reserve Board. No representation is made that the RMB amounts could have been, or could be, converted into US$ at such rate.
Fair value of financial instruments	(e) Fair value of financial instruments
	The Group’s financial instruments include cash equivalents, term deposits, short term investments, restricted cash, accounts receivable, amounts due from related parties, prepayments and other current assets, available-for-sale investment, accounts payable, amounts due to related parties, advances from customers, salary and welfare payable, accrued expense and other current liabilities and other non-current assets. Refer to Note 18 for details.
Cash and cash equivalents	(f) Cash and cash equivalents
	Cash and cash equivalents represent cash on hand, demand deposits, time deposits and highly liquid investments placed with banks or other financial institutions, which are unrestricted as to withdrawal or use, and which have original maturities of three months or less.
Term deposits, short term investments	(g) Term deposits, short term investments
	Term deposits represent time deposits placed with banks with original maturities of more than three months and up to one year.
	Short-term investments represent interest-bearing deposit placed with financial institutions which are restricted as to withdrawal and use. The investments are issued by commercial bank in China with a variable interest rate indexed to performance of underlying assets. All investments are expected to be realized in cash during the next 12 months.
Restricted cash	(h) Restricted cash
	Restricted cash represents deposits placed with banks which are restricted as to withdrawal or usage.
Accounts receivable, net	(i) Accounts receivable, net
	The carrying value of accounts receivable is reduced by an allowance that reflects the Group’s best estimate of the amounts that will not be collected. Many factors are considered in estimating the general allowance, including but not limited to reviewing accounts receivable balances, historical bad debt rates, aging analysis, customer credit worthiness and industry trend analysis. The Group also makes the specific allowance if there is evidence showing that the receivable is unlikely to be collected. Accounts receivable balances are written off against the allowance when they are determined to be uncollectible. Refer to Note 4 for details.
Property and equipment, net	(j) Property and equipment, net
	Property and equipment are stated at cost less accumulated depreciation and impairment. Property and equipment are depreciated over the following estimated useful lives on a straight-line basis:
		Estimated Useful Lives
	Computer, equipment and furniture	5 years
	Motor vehicles	5 years
	Leasehold improvements	Lesser of lease terms or the estimated useful lives of the assets
	Expenditures for maintenance and repairs are expensed as incurred. The gain or loss on the disposal of property and equipment is the difference between the net sales proceeds and the carrying amount of the relevant assets and is recognized in the consolidated statements of comprehensive income.
Intangible assets, net	(k) Intangible assets, net
	Intangible assets mainly consist of computer software purchased from unrelated third parties, operating rights for licensed games and an Internet domain name. Intangible assets are stated at cost less impairment and accumulated amortization, which is computed using the straight-line method over the estimated useful lives of the assets. The estimated useful lives are 5 years for computer software, 10 years for the Internet domain name, and the estimated life cycle for licensed games.
Available-for-sale investment	(l) Available-for-sale investment
	In accordance with ASC topic 320 Investments-Debt and Equity Securities. the Group classifies the investments in debt and equity securities as “held-to-maturity”, “trading” or “available-for-sale”, The securities that the Group has positive intent and ability to hold to maturity are classified as held-to-maturity securities. The securities that are bought and held principally for the purpose of selling them in the near term are classified as trading securities. Investments not classified as trading or as held-to-maturity are classified as available-for-sale securities. Available-for-sale investment is reported at fair value, which is estimated by management after considering an independent appraisal performed by a reputable appraisal firm, with unrealized gains and losses, if any, recorded in the accumulated other comprehensive income in shareholder’s equity. Realized gains and losses are reflected in earnings during the year in which the gains and losses are realized. An impairment loss on the available-for-sale investment would be recognized in the consolidated statements of comprehensive income when the decline in value is determined to be other-than-temporary. Investments with maturities of greater than 12 months are recorded in non-current assets.
Equity investments	(m) Equity investments
	Investments in entities in which the Group can exercise significant influence but does not own a majority equity interest or control are accounted for using the equity method of accounting in accordance with ASC topic 323 Investments-Equity Method and Joint Ventures. The Group adjusts the carrying amount of equity method investment for its share of the earnings or losses of the investee and reports the recognized earnings or losses in the consolidated statements of comprehensive income. The Group’s share of the earnings or losses of an investee are based on the shares of common stock and in-substance common stock held by the Group. The Group evaluates the equity method investments for impairment under ASC topic 323. An impairment loss on the equity method investments is recognized in earnings when the decline in value is determined to be other-than-temporary.
Impairment of long-lived assets	(n) Impairment of long-lived assets
	Long-lived assets such as property and equipment and intangible assets are reviewed for impairment whenever events or changes in the circumstances indicate that the carrying value of an asset may not be recoverable. When these events occur, the Group assesses the recoverability of the long-lived assets by comparing the carrying amount to the estimated future undiscounted cash flows associated from the use of the asset and its eventual disposition, and recognize an impairment of long-lived assets when the carrying value of such assets exceeds the estimated future undiscounted cash flows such assets is expected to generate. If the Group identifies an impairment, the Group reduces the carrying amount of the assets group to its estimated fair value based on a discounted cash flow approach or, when available and appropriate, to comparable market values. No impairment of long-lived assets was recognized for any of the years presented.
Revenue recognition	(o) Revenue recognition
	Revenue is recognized when persuasive evidence of an arrangement exists, the price is fixed or determinable, service is performed and the collectability of the related fee is reasonably assured. In October 2009, the Financial Accounting Standards Board (the ‘‘FASB’’) issued Accounting Standards Update (“ASU”) 2009-13, Multiple Deliverable Revenue Arrangements, to address the accounting for multiple-deliverable arrangements. The Group has applied ASU 2009-13 to all revenue arrangements for all years presented of the financial statements.
	(i)                          Net advertising revenues
	Advertising revenues are derived principally from advertising arrangements where the advertisers pay to place their advertisements on the Group’s website in different formats over a particular period of time. Such formats generally include but are not limited to banners, text-links, videos, logos, buttons, and rich media. Advertisements on the Group’s website are generally charged on the basis of duration, and advertising contracts are signed to establish the fixed price and the advertising services to be provided. Where collectability is reasonably assured, advertising revenues from advertising contracts are recognized ratably over the contract period of display.
	The majority of the Group’s advertising revenue arrangements involve multiple element deliverables, including placements of different advertisement formats on the Group’s website over different periods of time. The Group breaks down the multiple element arrangements into single units of accounting when possible, and allocates total consideration to each single unit of accounting using the relative selling price method. The Group mainly uses (a) vendor-specific objective evidence of selling price, if it exists; otherwise, (b) third-party evidence of selling price. If neither (a) nor (b) exists, the Group will use (c) management’s best estimate of the selling price for that deliverable. The Group recognizes revenue on the elements delivered and defers the recognition of revenue for the fair value of the undelivered elements until the remaining obligations have been satisfied. Where all of the elements within an arrangement are delivered uniformly over the agreement period, the revenues are recognized on a straight line basis over the contract period.
	Agency service fees to third-party advertising agencies
	The Group provides cash incentives in the form of agency service fees to certain third-party advertising agencies based on sales performance, and accounts for such incentives as a reduction of revenue in accordance with ASC 605-50-25, Customer Payments and Incentives: Recognition. The Group has estimated and recorded RMB77.7 million, RMB135.9 million and RMB176.8 million (US$28.5 million) in agency service fees to third-party advertising agencies for the years ended December 31, 2012, 2013 and 2014, respectively.
	Barter transactions
	The Group enters into barter transactions involving advertising services and follows ASC 605-20, Revenue Recognition: Services. Such barter transactions should be recorded at fair value only if such value of the advertising surrendered in the transaction is determinable within reasonable limits. The Group did not recognize revenue and expenses for advertising-for-advertising barter transactions since the fair value of the advertising services surrendered/received in the transaction is not determinable for the years ended December 31, 2012, 2013 and 2014. Except for advertising-for-advertising barter transactions, the Group recognized revenue from barter transactions involving exchanging advertising services for content, technical, marketing services and others amounted to RMB2.3 million, nil and RMB1.0 million (US$0.2 million) for the years ended December 31, 2012, 2013 and 2014, respectively.
	(ii)                      Paid service revenues
	Paid service revenues comprise of MVAS and games and others.
	MVAS
	MVAS revenues are derived from providing mobile phone users with mobile digital reading services, mobile game services, mobile video services, wireless value-added services (“WVAS”). WVAS include short messaging services (“SMS”), multi-media messaging services (“MMS”), music services such as ring-back tone (“RBT”) and interactive voice response (“IVR”). Revenues from mobile digital reading services, mobile game services, mobile video services, and WVAS are charged on a monthly or per-usage basis. Revenues from MVAS are recognized in the period in which the service is performed, provided that no significant obligation remains, collection of the receivables is reasonably assured and the amounts can be accurately estimated.
	The Group contracts with China Mobile Communication Corporation and its subsidiaries (“CMCC”), and to a lesser degree, with other mobile operators, for billing, collection and transmission services related to the MVAS offered to its users. The determination of whether to record these revenues using the gross or net method is based on an assessment of various factors; the primary factors are whether the Group is acting as the principal in offering services to the customer or as an agent in the transaction, and the specific requirement of each contract. CMCC is a related party of the Group, see Note 22.
	For most mobile games services delivered through telecom operators and WVAS, the Group is responsible for providing desired services to the customers and has primary responsibility and broad discretion to establish price, therefore the Group is considered the primary obligor in these transactions, and revenues from these services are recorded on a gross basis. Most revenues from mobile digital reading services, music services and mobile video services are recorded on a net basis as the Group is acting as an agent of operators in these transactions.
	Due to the time lag between when the services are rendered and when the operator billing statements are received, most MVAS revenues are estimated based on the Group’s internal billing records and transmissions for the month, adjusting for prior periods’ confirmation rates with operators and prior periods’ discrepancies between internally estimated revenues and actual revenues confirmed by operators. There was no significant difference between the Group’s estimates and the operators’ billing statements for all the years presented.
	The Group also contracts with CMCC to provide news contents and other services to support CMCC’s own mobile newspaper products. A fixed fee is charged for the contract period, and is recognized as revenue using the straight-line method.
	Games and others
	Games and others include web-based games, mobile games, online digital reading, content sales, and other online and mobile paid services through the Group’s own platforms. Revenues from these services are recognized over the periods in which the services are performed, provided that no significant obligations remain, collection of the receivables is reasonably assured and the amounts can be accurately estimated.
	For web-based game services, all of the web-based games provided on the Group’s platform are developed by third-party game developers and can be accessed and played by game players without downloading separate software. The Group primarily views the game developers to be its customers and considers its responsibility under its agreements with the game developers to be promotion of the game developers’ games. The Group collects payments from game players in connection with the sale of in-game virtual currencies and remits certain agreed-upon percentages of the proceeds to the game developers. Revenue from the sale of in-game virtual currency is recorded net of remittances to game developers and deferred until the estimated consumption date of the virtual items, which is within a short period of time, typically a few days, after purchase of the in-game virtual currency.
	The Group started to provide mobile game services in 2014. The game portfolio includes action, role-playing and casual games operated on smartphone mobile operation systems, such as iOS and Android. Mobile games are licensed from third-party developers. The basic game play functions are free of charge, and players are charged for purchases of in-game virtual items, including perpetual and consumable items. Revenues are recognized over the estimated lives of the perpetual items purchased by game players or as the consumable items are consumed. Most of mobile game revenues are recorded on a gross basis as the Group is acting as the principal in offering services to the customers in the transactions.
	The Group also provides online literature and provides video programming through its online subscription and pay-per-view services to the customers. Revenues from these services which are recorded on a gross basis are recognized evenly over the subscription period, or in the period in which a pay-per-view service is provided.
	The Group generates revenues from video content sales agreements for television programming produced by Phoenix TV Group and documentaries purchased from third parties. The video content sales agreements the Group enters into involve the transfer of non-exclusive broadcasting rights to other third-party websites or other Internet and mobile media companies for a definitive license period. In accordance with ASC 926-605, Entertainment-Films, Revenue Recognition, the Group recognizes revenues in respect of its video content sales arrangements when the following criteria are met: persuasive evidence of a video content sales arrangement with a customer exists, the content has been delivered or is available for immediate and unconditional delivery, the sublicense period of the arrangement has begun and the customer can begin its exhibition, the arrangement fee is fixed or determinable and collection of the arrangement fee is reasonably assured. Pursuant to the cooperation agreement signed with Phoenix TV, the Group pays Phoenix TV 50% of the revenues generated from sales of Phoenix TV’s video content, which is recorded in cost of revenues. Refer to Note 21(a) for details.
Cost of revenues	(p) Cost of revenues
	The Group’s cost of revenues consists primarily of (i) revenue sharing fees, including service fees retained by mobile telecommunications operators which are recognized as cost of revenues for revenues recorded on gross basis and revenue sharing fees paid to the Group’s channel and content partners, (ii) content and operational costs, including personnel-related cost associated with content production and certain advertisement sales support personnel, content procurement costs to third-party professional media companies and to Phoenix TV, administrative costs related to in-house content production, channel testing costs, rental cost, depreciation and amortization and other miscellaneous costs, (iii) bandwidth costs, and (iv) sales taxes and surcharges, sales taxes include business tax and value added tax. The sales taxes and surcharges in cost of revenues for the years ended December 31, 2012, 2013 and 2014 were RMB72.1 million, RMB92.9 million and RMB129.8 million (US$20.9 million), respectively.
	In China, business tax is imposed by the government on the revenues reported by the selling entities for the provision of taxable services in China. The business tax rate varies depending on the nature of the revenues. The applicable business tax and surcharges rate for the group’s revenues generally ranges from 3.4% to 5.6%.
	On November 16, 2011, Ministry of Finance and the State Administration of Taxation announced the Business Tax to Value Added Tax Transformation Pilot Program, or the VAT Pilot Program. Productive service industries, such as the transportation industry and certain modern services industries, were the first in the pilot regions to implement the VAT Pilot Program. The implementation of the VAT Pilot Program began on January 1, 2012 in Shanghai and on September 1, 2012 in Beijing, and was then expanded to seven other provinces and municipalities by the end of 2012. Commencing on August 1, 2013, the implementation of VAT Pilot Program has expanded to all regions in the PRC. As a result of the VAT Pilot Program, the advertising revenues and other modern services revenues, such as games and others services revenues earned by the Group’s entities and technical service fees paid by VIEs to Fenghuang On-line pursuant to the Contractual Agreement are subject to value-added tax and surcharges at a rate of approximately 6.7%. On April 29, 2014, a notification (the “Cai Shui [2014] No. 43”) was jointly issued by the Ministry of Finance and State Administration of Taxation of the People’s Republic of China, and as approved by the State Council of the People’s Republic of China, the telecommunications industry would be included in the scope of the VAT Pilot Program for the transformation from the business tax to value-added tax from June 1, 2014. As a result, the Group’s MVAS revenues are subject to value-added tax and surcharges at a rate of approximately 6.7% from June 1, 2014.
	The Group is also subject to a cultural development fee on the provision of advertising services in China. The applicable tax rate is 3% of the advertising services revenues.
Sales and marketing expenses	(q) Sales and marketing expenses
	Sales and marketing expenses comprise primarily of: (i) personnel-related expenses including sales commissions related to the sales and marketing personnel; (ii) advertising and promotion expenses; and (iii) rental expense, depreciation and amortization expenses. The Group expenses advertising costs as incurred. Total advertising expenses were RMB31.1 million, RMB54.2 million and RMB64.4 million (US$10.4 million) for the years ended December 31, 2012, 2013 and 2014, respectively.
Technology and product development expenses	(r) Technology and product development expenses
	Technology and product development expenses mainly consist of: (i) personnel-related expenses associated with the development of, enhancement to, and maintenance of the Group’s websites; (ii) expenses associated with new technology and product development and enhancement; and (iii) rental expense and depreciation of servers. The Group expenses technology and product development expenses as incurred for all the years presented.
Operating leases	(s) Operating leases
	Leases where substantially all the rewards and risks of ownership of assets remain with the lessor are accounted for as operating leases. Payments made under operating leases are charged to the consolidated statements of comprehensive income on a straight-line basis over the lease term. The Group normalizes rental expense on operating leases that involve rent concessions.
Share-based compensation	(t) Share-based compensation
	The Company has incentive plans for the granting of share-based awards, including share options, restricted shares and restricted share units. The Company measures the cost of employee services received in exchange for share-based compensation at the grant date fair value of the award. The Company recognizes the share-based compensation as costs and/or expenses in the consolidated statements of comprehensive income, net of estimated forfeitures, on a graded-vesting basis over the vesting term of the awards.
	Cancellation of an award accompanied by the grant of a replacement award is accounted for as a modification of the terms of the cancelled award (“modification awards”). The compensation costs associated with the modification awards are recognized if either the original vesting condition or the new vesting condition has been achieved. Such compensation costs cannot be less than the grant-date fair value of the original award. The incremental compensation cost is measured as the excess of the fair value of the replacement award over the fair value of the cancelled award at the cancellation date. Therefore, in relation to the modification awards, the Company recognizes share-based compensation over the vesting periods of the new awards, which comprises (i) the amortization of the incremental portion of share-based compensation over the remaining vesting term and (ii) any unrecognized compensation cost of original award, using either the original term or the new term, whichever is higher for each reporting period.
	The Company adopts the Black-Scholes option pricing model to determine the fair value of share options, and determines the fair value of restricted share and restricted share units based on the fair value of the underlying ordinary shares at the grant date considering the dilutive effect of restricted share and restricted share units.
	Forfeiture rate are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from initial estimates. The Group uses historical data to estimate pre-vesting option and restricted share units forfeitures and record share-based compensation only for those awards that are expected to vest. Refer to Note 15 for further information regarding share-based compensation assumptions and expenses.
Income taxes	(u) Income taxes
	Current income taxes are provided on the basis of net income for financial reporting purposes, adjusted for income and expense items which are not assessable or deductible for income tax purposes, in accordance with the regulations of the relevant tax jurisdictions. Deferred income taxes are provided using an asset and liability method. Under this method, deferred income taxes are recognized for the tax consequences of temporary differences by applying enacted statutory rates applicable to future years to differences between the financial statement carrying amounts and the tax bases of existing assets and liabilities. The tax base of an asset or liability is the amount attributed to that asset or liability for tax purpose. The effect on deferred taxes of a change in tax rates is recognized in the consolidated statements of comprehensive income in the period of change. A valuation allowance is provided to reduce the amount of deferred tax assets if it is considered more likely than not that some portion of, or all of the deferred tax assets will not be realized.
	Uncertain tax positions
	The Group adopted the provisions of ASC 740-10, Income Taxes: Overall, on January 1, 2007, which clarified the accounting for uncertainty in income taxes by prescribing the recognition and measurement thresholds a tax position is required to meet before being recognized in the financial statements. The guidance prescribes a more likely than not threshold for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. Significant judgment is required in evaluating the Group’s uncertain tax positions and determining its provision for income taxes. Refer to Note 13 for details of the Group’s tax positions.
Employee social security and welfare benefits	(v) Employee social security and welfare benefits
	Full-time employees of the Group in the PRC are entitled to staff welfare benefits including pension, work-related injury benefits, maternity insurance, medical insurance, unemployment benefit and housing fund plans through a PRC government-mandated multi-employer defined contribution plan. The Group is required to accrue for these benefits based on certain percentages of the employees’ salaries, up to a maximum amount specified by the local government. The Group is required to make contributions to the plans out of the amounts accrued. The PRC government is responsible for the medical benefits and the pension liability to be paid to these employees and the Group’s obligations are limited to the amounts contributed. Employee social benefits included as expenses in the accompanying consolidated statements of comprehensive income were RMB47.2 million, RMB57.4 million and RMB73.7 million (US$11.9million) for the years ended December 31, 2012, 2013 and 2014, respectively.
Statutory reserves	(w) Statutory reserves
	In accordance with the laws applicable to China’s Foreign Investment Enterprises, those of the Company’s China-based subsidiaries that are considered under PRC law to be a wholly foreign-owned enterprise are required to make appropriations from their after-tax profit (as determined under the Accounting Standards for Business Enterprises as promulgated by the Ministry of Finance of the People’s Republic of China (“PRC GAAP”)) to non-distributable reserve funds including (i) general reserve fund, (ii) enterprise expansion fund and (iii) staff bonus and welfare fund. The appropriation to the general reserve fund must be at least 10% of the after-tax profits calculated in accordance with PRC GAAP. Appropriation is not required if the general reserve fund has reached 50% of the registered capital of the respective company. Appropriations to the other two reserve funds are at the respective companies’ discretion.
	In accordance with the China Company Laws, those of the Company’s China-based subsidiaries that are considered under PRC law to be domestically funded enterprises, as well as the Company’s VIEs are required to make appropriations from their after-tax profit (as determined under PRC GAAP) to non-distributable reserve funds including (i) statutory surplus fund and (ii) discretionary surplus fund. The appropriation to the statutory surplus fund must be at least 10% of the after-tax profits calculated in accordance with PRC GAAP. Appropriation is not required if the statutory surplus fund has reached 50% of the registered capital of the respective company. Appropriation to the discretionary surplus fund is at the discretion of the respective company.
	General reserve fund and statutory surplus fund are restricted for set off against losses, expansion of production and operation or increase in the registered capital of the respective company. The Group has made appropriations of RMB7.3 million, RMB18.3 million and RMB15.6 million (US$2.5 million) to these funds for the years ended December 31, 2012, 2013 and 2014, respectively.
Related parties	(x) Related parties
	Parties are considered to be related if one party has the ability, directly or indirectly, to control the other party or exercise significant influence over the other party in making financial and operating decisions. Parties are also considered to be related if they are subject to common control or significant influence, such as a family member or relative, shareholder, or a related corporation.
Dividends	(y) Dividends
	Dividends are recognized when declared. No dividends were declared for the years ended December 31, 2012, 2013 and 2014, respectively. The Group does not have any present plan to pay dividends on ordinary shares in the foreseeable future. The Group currently intends to retain the available funds and future earnings to operate and expand its business.
Net income per share	(z) Net income per share
	The Company computes net income per Class A and Class B ordinary share in accordance with ASC 260-10, Earnings Per Share: Overall, using the two class method. Under the two-class method, net income is allocated between ordinary shares and other participating securities based on their participating rights. Net losses are not allocated to other participating securities if based on their contractual terms they are not obligated to share in the losses.
	The liquidation and dividend rights of the holders of the Company’s Class A and Class B ordinary shares are identical, except with respect to voting. As a result, and in accordance with ASC 260-10, the undistributed earnings for each year are allocated based on the contractual participation rights of the Class A and Class B ordinary shares. As the liquidation and dividend rights are identical, the net incomes are allocated on a proportionate basis.
	Basic net income per share is computed by dividing net income attributable to ordinary shareholders by the weighted average number of ordinary shares and contingently issuable shares outstanding during the period except that it does not include unvested restricted shares and repurchased ordinary shares subject to cancellation.
	Diluted net income per share is calculated by dividing net income attributable to ordinary shareholders, as adjusted for the effect of dilutive potential ordinary shares, if any, by the weighted average number of ordinary shares outstanding and dilutive potential ordinary shares during the period. Potential ordinary shares are excluded in the denominator of the diluted net income per share calculation if their effects would be anti-dilutive.
Treasury stock	(aa) Treasury stock
	The Company accounted for those shares repurchased as treasury stock at cost in accordance with ASC 505-30, Treasury Stock, and is shown separately in the shareholders’ equity as the Company has not yet decided on the ultimate disposition of those shares acquired. When the Company decides to cancel the treasury stock, the difference between the original issuance price and the repurchase price is debited into additional paid-in capital. Refer to Note 20 for details.
Comprehensive income	(ab) Comprehensive income
	Comprehensive income is defined as the change in equity of the Group during a period arising from transactions and other events and circumstances excluding transactions resulting from investments by shareholders and distributions to shareholders. Comprehensive income is reported in the consolidated statements of comprehensive income. Accumulated other comprehensive loss, as presented on the Group’s consolidated balance sheets, includes the foreign currency translation adjustment and fair value remeasurement for available-for-sale investment.
Segment reporting	(ac) Segment reporting
	Our Group’s segments are business units that offer different services and are reviewed separately by the chief operating decision maker (the “CODM”) in deciding how to allocate resources and in assessing performance. The Group’s CODM has been identified as the Chief Executive Officer. As our long-lived assets and revenues are substantially located in and derived from the PRC, no geographical segments are presented.
	The Company’s organizational structure is based on a number of factors that the CODM uses to evaluate, view and run the Company’s business operations, which include, but are not limited to, customer base, homogeneity of products and technology. The Company’s operating segments are based on its organizational structure and information reviewed by the Company’s CODM to evaluate the operating segment results.
Recently issued accounting pronouncements	(ad) Recently issued accounting pronouncements
	The FASB issued Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity, which changes the threshold for reporting discontinued operations and adds new disclosures. The new guidance defines a discontinued operation as a disposal that “represents a strategic shift that has (or will have) a major effect on an entity’s operations and financial results.” The standard is required to be adopted by public business entities in annual periods beginning on or after December 15, 2014, and interim periods within those annual periods. Entities may “early adopt” the guidance for new disposals. The Group is currently evaluating the impact on its consolidated financial statements of adopting this guidance.
	On May 28, 2014, the FASB and IASB issued their long-awaited converged standard on the recognition of revenue from contracts with customers. The standard is intended to improve the financial reporting of revenue and improve comparability of the top line in financial statements globally. The FASB is amending the FASB Accounting Standards Codification and creating a new Topic 606, Revenue from Contracts with Customers, to supersede the revenue recognition requirements in Topic 605, Revenue Recognition, and most industry-specific guidance throughout the Industry Topics of the Codification. Additionally, the amendments supersede some cost guidance included in Subtopic 605-35, Revenue Recognition—Construction-Type and Production-Type Contracts. For a public entity, the amendments are effective for annual reporting periods beginning after December 15, 2016, including interim periods within that reporting period. Early application is not permitted. The Group is currently evaluating the impact on its consolidated financial statements of adopting this guidance.
	In June 2014, under ASC 718, Compensation—Stock Compensation, the FASB issued Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period. These amendments apply to all reporting entities that grant their employees share-based payments in which the terms of the award provide that a performance target that affects vesting could be achieved after the requisite service period. That is the case when an employee is eligible to retire or otherwise terminate employment before the end of the period in which a performance target could be achieved and still be eligible to vest in the award if and when the performance target is achieved. For all entities, the amendments are effective for annual periods and interim periods within those annual periods beginning after December 15, 2015. Earlier adoption is permitted. The Group is currently evaluating the impact on its consolidated financial statements of adopting this guidance.
	In August 2014, the FASB issued Presentation of Financial Statements — Going Concern. This standard requires management to evaluate for each annual and interim reporting period whether it is probable that the reporting entity will not be able to meet its obligations as they become due within one year after the date that the financial statements are issued. If the entity is in such a position, the standard provides for certain disclosures depending on whether or not the entity will be able to successfully mitigate its going concern status. This guidance is effective for annual periods ending after December 15, 2016 and interim periods within annual periods beginning after December 15, 2016. Early application is permitted. The Company does not anticipate that this adoption will have a significant impact on its financial position, results of operations, or cash flows.
Correction to previously issued financial statements	(ae) Correction to previously issued financial statements
	In 2014, the classification of certain highly liquid principal-guaranteed investment products (“Products”) reported as cash and cash equivalents in 2013 were re-assessed and it was determined that these Products should have been classified as term deposits and short term investments to properly reflect the nature of these assets. These Products were issued by reputable commercial banks in China. The maturity periods of these Products were within three months and the principal amounts were guaranteed by the issuing banks. All of these Products were converted into known amounts of cash upon their maturity subsequent to the quarter end. The Company concluded the impact of the resulting correction (“Classification Adjustments”), is not material to the previously issued financial statements taken as a whole based on assessment under the relevant guidance.
	The Classification Adjustments had no impact on the Company’s consolidated statements of comprehensive income or the line items of the Company’s consolidated balance sheets other than cash and cash equivalents and term deposits and short term investments. In the consolidated statement of cash flows, the Company’s cash flows from investing activities, net changes in cash and cash equivalents and ending balances of cash and cash equivalents were amended, but no other line items in the consolidated statement of cash flows were impacted.
	The impact of the Classification Adjustments on the line items within the Company’s consolidated balance sheets as of December 31, 2013 is as follows:
		As of December 31, 2013
		As reported		Adjustments		As revised
		RMB		RMB		RMB
	Cash and cash equivalents	1,308,138		(463,000	)	845,138
	Term deposits and short term investments	93,672		463,000		556,672
	The impact of the Classification Adjustments on the line items within the Company’s consolidated statements of cash flows is as follows:
		For the year ended December 31, 2013
		As reported		Adjustments		As revised
		RMB		RMB		RMB
	Placement of term deposits and short term investments	(186,407	)	(2,510,000	)	(2,696,407	)
	Maturity of term deposits and short term investments	327,309		2,047,000		2,374,309
	Net cash provided by/(used in) investing activities	111,664		(463,000	)	(351,336	)
	Net increase/(decrease) in cash and cash equivalents	391,969		(463,000	)	(71,031	)

Organization_and_Principal_Act1

Organization and Principal Activities (Tables)	12 Months Ended
	Dec. 31, 2014
Organization and Principal Activities [Abstract]
Schedule of subsidiaries, VIEs and subsidiaries of VIEs						Percentage
						of Direct or
						Indirect
		Place of		Date of		Economic		Principal
	Name	Incorporation		Incorporation		Ownership		Activity
	Direct subsidiaries:
	Phoenix Satellite Television Information Limited	British Virgin Islands (“BVI”)		September 1, 1999		100%		Investment holding
	Phoenix New Media (Hong Kong) Company Limited	Hong Kong		February 24, 2011		100%		Advertising
	Phoenix New Media (Hong Kong) Information Technology Company Limited	Hong Kong		April 22, 2014		100%		Investment holding
	I Game Limited	Cayman Island		May 20, 2014		100%		Investment holding
	Indirect subsidiaries:
	Fenghuang On-line (Beijing) Information Technology Co., Ltd. (“Fenghuang On-line”)	PRC		December 20, 2005		100%		Technical consulting
	Beijing Fenghuang Yutian Software Technology Co., Ltd. (“Fenghuang Yutian”)	PRC		June 15, 2012		100%		Software development
	Fenghuang Feiyang (Beijing) New Media Information Technology Co., Ltd. (“Fenghuang Feiyang”)	PRC		October 25, 2013		100%		Technical consulting
	I Game (Hong Kong) Company Limited	Hong Kong		June 10, 2014		100%		Game
	Beijing Fenghuang Borui Software Technology Co., Ltd. (“Fenghuang Borui”)	PRC		October 13, 2014		100%		Software development
	Qieyiyou (Beijing) Information Technology Co., Ltd. (“Qieyiyou”)	PRC		November 28, 2014		100%		Game
	VIEs:
	Beijing Tianying Jiuzhou Network Technology Co., Ltd. (“Tianying Jiuzhou”)	PRC		April 18, 2000		100%		Advertising, MVAS, and games and others
	Yifeng Lianhe (Beijing) Technology Co., Ltd. (“Yifeng Lianhe”)	PRC		June 16, 2006		100%		MVAS
	Beijing Chenhuan Technology Co., Ltd. (“Chenhuan”)	PRC		June 10, 2014		100%		Game
	Beijing Youjiuzhou Technology Co., Ltd. (“Youjiuzhou”)	PRC		June 10, 2014		100%		Game
	Beijing Huanyou Tianxia Technology Co., Ltd. (“Huanyou Tianxia”)	PRC		June 16, 2014		100%		Game
	Direct subsidiaries of Tianying Jiuzhou:
	Beijing Tianying Chuangzhi Advertising Co., Ltd. (“Tianying Chuangzhi”)	PRC		February 8, 2010		100%		Advertising
	Beijing Jirong Wenhua Culture Communication Co., Ltd. (“Jirong Wenhua”)	PRC		June 1, 2012		100%		Publishing
	Tianjin Fenghuang Mingdao Culture Communication Co., Ltd. (“Fenghuang Mingdao”)	PRC		May 24, 2013		100%		Advertising
	Beijing Tianying Chuangzhan Culture Communication Co., Ltd. (“Tianying Chuangzhan”)	PRC		July 29, 2013		100%		Advertising
Schedule of consolidated financial information of Group's VIEs		As of December 31,
		2013		2014		2014
		RMB		RMB		US$
	Current assets	1,132,220		1,341,023		216,134
	Non-current assets	43,736		70,197		11,314
	Total assets	1,175,956		1,411,220		227,448
	Accounts payable	217,556		352,008		56,733
	Amounts due to related parties	509		886		143
	Amounts due to inter-company entities	676,275		608,181		98,021
	Advances from customers	10,519		17,380		2,801
	Taxes payable	15,631		49,717		8,013
	Salary and welfare payable	87,293		84,874		13,679
	Accrued expenses and other current liabilities	50,389		76,916		12,398
	Current liabilities	1,058,172		1,189,962		191,788
	Non-current liabilities	12,231		18,179		2,929
	Total liabilities	1,070,403		1,208,141		194,717
		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Revenues	1,105,053		1,418,693		1,632,827		263,164
	Net income	16,359		14,851		53,141		8,565
		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Net cash provided by/(used in) operating activities	118,870		(311,286	)	(110,741	)	(17,848	)
	Net cash (used in)/provided by investing activities	(29,578	)	(457,202	)	403,635		65,054
	Net cash provided by financing activities	—		—		10,000		1,612

Principal_Accounting_Policies_1

Principal Accounting Policies (Tables)	12 Months Ended
	Dec. 31, 2014
Principal Accounting Policies [Abstract]
Estimated useful lives of property and equipment		Estimated Useful Lives
	Computer, equipment and furniture	5 years
	Motor vehicles	5 years
	Leasehold improvements	Lesser of lease terms or the estimated useful lives of the assets
Impact of Classification Adjustments on the line items within the Company's consolidated balance sheets		As of December 31, 2013
		As reported		Adjustments		As revised
		RMB		RMB		RMB
	Cash and cash equivalents	1,308,138		(463,000	)	845,138
	Term deposits and short term investments	93,672		463,000		556,672
Impact of Classification Adjustments on the line items within the Company's consolidated statements of cash flows		For the year ended December 31, 2013
		As reported		Adjustments		As revised
		RMB		RMB		RMB
	Placement of term deposits and short term investments	(186,407	)	(2,510,000	)	(2,696,407	)
	Maturity of term deposits and short term investments	327,309		2,047,000		2,374,309
	Net cash provided by/(used in) investing activities	111,664		(463,000	)	(351,336	)
	Net increase/(decrease) in cash and cash equivalents	391,969		(463,000	)	(71,031	)

Accounts_Receivable_Net_Tables

Accounts Receivable, Net (Tables)	12 Months Ended
	Dec. 31, 2014
Accounts Receivable, Net [Abstract]
Accounts Receivable, Net				As of December 31,
				2013		2014		2014
				RMB		RMB		US$
	Accounts receivable, gross			373,963		517,336		83,380
	Allowance for doubtful accounts			(20,584	)	(23,767	)	(3,831	)
	Accounts receivable, net			353,379		493,569		79,549
Allowance for doubtful accounts receivable		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Balance as of January 1,	8,404		22,198		20,584		3,318
	Additional provision charged to bad debt expenses	25,902		2,590		9,229		1,487
	Write-off of bad debt provision	(12,108	)	(4,204	)	(1,526	)	(246	)
	Disposition of certain investment in a subsidiary	—		—		(4,520	)	(728	)
	Balance as of December 31,	22,198		20,584		23,767		3,831

Prepayments_and_Other_Current_1

Prepayments and Other Current Assets (Tables)	12 Months Ended
	Dec. 31, 2014
Prepayments and Other Current Assets [Abstract]
Prepayments and Other Current Assets		As of December 31,
		2013	2014	2014
		RMB	RMB	US$
	Prepaid rental and deposits	3,280	1,557	251
	Prepayments to suppliers and other business related expenses	19,299	33,788	5,446
	Receivables related to exercise of employee options	3,981	4,759	767
	Others	1,351	2,599	419
	Total	27,911	42,703	6,883

Property_and_Equipment_Net_Tab

Property and Equipment, Net (Tables)	12 Months Ended
	Dec. 31, 2014
Property and Equipment, Net [Abstract]
Summary of property and equipment, net		As of December 31,
		2013		2014		2014
		RMB		RMB		US$
	Computer, equipment and furniture	110,209		130,327		21,006
	Motor vehicles	5,732		6,319		1,018
	Leasehold improvements	35,555		35,983		5,799
	Total	151,496		172,629		27,823
	Less: accumulated depreciation	(56,370	)	(82,935	)	(13,367	)
	Net book value	95,126		89,694		14,456

Intangible_Assets_Net_Tables

Intangible Assets, Net (Tables)	12 Months Ended
	Dec. 31, 2014
Intangible Assets, Net [Abstract]
Summary of Intangible Assets, Net		As of December 31,
		2013		2014		2014
		RMB		RMB		US$
	Software	13,305		14,541		2,344
	Operating rights for licensed games	—		10,499		1,692
	Domain name	54		54		9
	Total	13,359		25,094		4,045
	Less: accumulated amortization	(5,440	)	(10,181	)	(1,641	)
	Net book value	7,919		14,913		2,404

Other_NonCurrent_Assets_Tables

Other Non-Current Assets (Tables)	12 Months Ended
	Dec. 31, 2014
Other Non-Current Assets [Abstract]
Summary of other non-current assets		As of December 31,
		2013	2014	2014
		RMB	RMB	US$
	Rental deposits	7,460	8,591	1,384
	Non-current portion of prepayments to suppliers and other business related expenses	5,218	4,751	766
	Total	12,678	13,342	2,150

Accrued_Expenses_and_Other_Cur1

Accrued Expenses and Other Current Liabilities (Tables)	12 Months Ended
	Dec. 31, 2014
Accrued Expenses and Other Current Liabilities [Abstract]
Accrued expenses and other current liabilities		As of December 31,
		2013	2014	2014
		RMB	RMB	US$
	Deposits from advertising agencies	14,844	25,203	4,062
	Accrued professional fees	4,593	3,929	633
	General operating expenses payables	40,117	52,988	8,540
	Others	2,599	4,187	675
	Total	62,153	86,307	13,910

Cost_of_Revenues_Tables

Cost of Revenues (Tables)	12 Months Ended
	Dec. 31, 2014
Cost of Revenues [Abstract]
Cost of Revenues		For the Years Ended December 31,
		2012	2013	2014	2014
		RMB	RMB	RMB	US$
	Revenue sharing fees	263,518	249,797	192,076	30,957
	Content and operational costs	227,934	277,038	376,555	60,689
	Bandwidth costs	67,721	76,583	83,233	13,415
	Sales taxes and surcharges	72,126	92,937	129,768	20,915
	Total	631,299	696,355	781,632	125,976

Income_Taxes_Tables

Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2014
Income Taxes [Abstract]
Summary of provisions for income tax expenses		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Current tax expense	22,550		42,863		51,603		8,317
	Deferred tax benefit	(5,573	)	(5,275	)	(3,226	)	(520	)
	Income tax expense	16,977		37,588		48,377		7,797
Components of income before tax and income tax expenses for PRC and non-PRC operations		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Income arising from PRC operations	103,168		292,333		358,667		57,806
	Profit/(loss) arising from non-PRC operations	21,168		23,278		(48,171	)	(7,764	)
	Income before tax	124,336		315,611		310,496		50,042
	Income tax expense relating to PRC operations	16,961		37,573		48,281		7,782
	Income tax expense relating to non-PRC operations	16		15		96		15
	Income tax expense	16,977		37,588		48,377		7,797
	Effective tax rate for PRC operations	16.4	%	12.9	%	13.5	%	13.5	%
Reconciliation of differences between statutory tax rate and effective tax rate		For the Years Ended December 31,
		2012		2013		2014
		%		%		%
	Statutory income tax rate	25		25		25
	Permanent differences	(5.8	)	(1.5	)	(1.7	)
	Change in valuation allowance	1		1.1		0.4
	Effect of preferential tax benefits	(6.1	)	(13.2	)	(11.5	)
	Uncertain tax positions	2.4		1.4		1.3
	Others	(0.1	)	0.1		—
	Effective income tax rate	16.4		12.9		13.5
Combined effects of income tax expense exemption and reduction		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Preferential tax rate effect	6,281		38,534		41,157		6,633
	Basic net income per share effect	0.01		0.06		0.07		0.01
Tax effects of temporary differences, give rise to deferred tax assets and liabilities		As of December 31,
		2013		2014		2014
		RMB		RMB		US$
	Deferred tax assets - current:
	Provision of allowance for doubtful accounts	4,361		5,038		812
	Accrued payroll and expense	18,418		19,527		3,147
	Total current deferred tax assets	22,779		24,565		3,959
	Deferred tax assets - non-current:
	Net operating loss carryforward	5,569		7,101		1,145
	Less: valuation allowance	(5,569	)	(7,101	)	(1,145	)
	Total non-current deferred tax assets, net	—		—		—
		As of December 31,
		2013		2014		2014
		RMB		RMB		US$
	Deferred tax liabilities - non-current:
	Equity investments acquired in disposition of subsidiaries	—		1,312		211
Movement of valuation allowance		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Balance as of January 1,	750		1,743		5,569		898
	Current year addition	993		3,826		1,532		247
	Balance as of December 31,	1,743		5,569		7,101		1,145
Reconciliation of liabilities associated with uncertain tax positions		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Balance as of January 1,	5,504		7,996		12,231		1,971
	Increase related to current year tax positions	2,492		4,235		4,636		747
	Balance as of December 31,	7,996		12,231		16,867		2,718

Sharebased_Compensation_Tables

Share-based Compensation (Tables)	12 Months Ended
	Dec. 31, 2014
Share-based Compensation [Abstract]
Share-based compensation recognized in costs and expenses		For the Years Ended December 31,
		2012		2013	2014	2014
		RMB		RMB	RMB	US$
	Cost of revenues	958		7,293	16,295	2,626
	Sales and marketing expenses	1,423		3,922	10,200	1,644
	General and administrative expenses	4,085		3,662	20,927	3,373
	Technology and product development expenses	293		1,846	5,759	928
	Total	6,759		16,723	53,181	8,571
Summary of share option activities					Weighted Average
		Number of		Weighted Average	Remaining	Aggregate
		Options		Exercise Price	Contractual Life	Intrinsic Value
				US$	Years	US$ in Million
	Outstanding as of January 1, 2012	19,341,696		0.03	6.4	13
	Granted	—		—
	Forfeited and expired	(456,870	)	0.03
	Exercised	(4,887,757	)	0.03		3.1
	Outstanding as of December 31, 2012	13,997,069		0.03	5.4	5.9
	Granted	30,732,900		0.58
	Forfeited and expired	(1,408,938	)	0.44
	Exercised	(3,550,910	)	0.03		3.6
	Outstanding as of December 31, 2013	39,770,121		0.44	8.1	30.2
	Granted	21,052,758		1.3
	Forfeited and expired	(4,013,850	)	0.91
	Exercised	(6,542,022	)	0.23		7.1
	Outstanding as of December 31, 2014	50,267,007		0.79	8.2	17.6
	Exercisable as of December 31, 2014	13,382,374		0.3	5.8	10
	Vested and expected to vest as of December 31, 2014	43,222,033		0.76	8	16.2
Share options valuation assumption		For the Years Ended December 31,
		2012		2013	2014
	Expected volatility rate	—		57.6%-58.42%	56.1%-57.5%
	Expected dividend yield	—		—	—
	Expected term (years)	—		6.16	5.81-6.16
	Risk-free interest rate (per annum)	—		1.54%-1.88%	1.43%-1.88%
Summary of restricted share units activities				Weighted-Average
	Restricted Share Units	Number of Units		Grant-Date
				Fair Value
				US$
	Unvested as of January 1, 2012	4,256,608		1.07
	Granted	—		—
	Vested	(1,966,987	)	1.07
	Forfeited	(602,443	)	1.07
	Unvested as of December 31, 2012	1,687,178		1.07
	Granted	—		—
	Vested	(1,156,282	)	1.07
	Forfeited	(105,317	)	1.07
	Unvested as of December 31, 2013	425,579		1.07
	Granted	—		—
	Vested	(386,763	)	1.07
	Forfeited	(6,316	)	1.07
	Unvested as of December 31, 2014	32,500		1.07
Summary of restricted share activities				Weighted-Average
	Restricted Shares	Number of Shares		Grant-Date
				Fair Value
				US$
	Unvested as of January 1, 2012	9,711,830		1.07
	Granted	—		—
	Vested	(4,702,050	)	1.07
	Forfeited	(250,000	)	1.07
	Unvested as of December 31, 2012	4,759,780		1.07
	Granted	—		—
	Vested	(2,864,780	)	1.07
	Forfeited	(1,050,000	)	1.07
	Unvested as of December 31, 2013	845,000		1.07
	Granted	—		—
	Vested	(676,250	)	1.07
	Forfeited	(168,750	)	1.07
	Unvested as of December 31, 2014	—		—

Segments_Tables

Segments (Tables)	12 Months Ended
	Dec. 31, 2014
Segments [Abstract]
Summary information by segments		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Revenues
	Net advertising services	610,160		863,737		1,190,158		191,819
	Paid services	500,844		560,738		447,702		72,156
	Total revenues	1,111,004		1,424,475		1,637,860		263,975
	Cost of revenues
	Net advertising services	(313,141	)	(379,868	)	(522,553	)	(84,220	)
	Paid services	(318,158	)	(316,487	)	(259,079	)	(41,756	)
	Total cost of revenues	(631,299	)	(696,355	)	(781,632	)	(125,976	)
	Gross profit
	Net advertising services	297,019		483,869		667,605		107,599
	Paid services	182,686		244,251		188,623		30,400
	Total gross profit	479,705		728,120		856,228		137,999

Fair_Value_Measurements_Tables

Fair Value Measurements (Tables)	12 Months Ended
	Dec. 31, 2014
Fair Value Measurements [Abstract]
Fair Value Measurements			Fair Value Measurements at Reporting Date Using
		Total Fair Value	Quote Prices in	Significant	Significant
		and Carrying	Active Market for	Other	Unobservable
		Value	Identical Assets	Observable Inputs	Inputs
		on Balance Sheets	(Level 1)	(Level 2)	(Level 3)
		RMB	RMB	RMB	RMB
	As of December 31, 2013
	Cash equivalents	648,473	648,473	—	—
	Term deposits and short term investments	556,672		556,672	—
	Restricted cash	10,000	10,000	—	—
	As of December 31, 2014
	Term deposits and short term investments	40,000		40,000	—
	Available-for-sale investment	77,093	—	—	77,093

Net_Income_per_Share_Tables

Net Income per Share (Tables)	12 Months Ended
	Dec. 31, 2014
Net Income per Share [Abstract]
Basic and Diluted Net Income per Share		For the Years Ended December 31,
		2012	2013	2014	2014
		RMB	RMB	RMB	US$
	Net income per Class A and Class B ordinary share - basic:
	Numerator:
	Net income attributable to Phoenix New Media Limited	107,359	279,554	263,091	42,402
	Denominator:
	Weighted average number of Class A and Class B ordinary shares outstanding	619,849,313	602,991,298	595,521,893	595,521,893
	Weighted average number of contingently issuable shares	4,160,957	2,997,099	2,094,730	2,094,730
	Denominator used in computing net income per share — basic	624,010,270	605,988,397	597,616,623	597,616,623
	Net income per Class A and Class B ordinary share — basic	0.17	0.46	0.44	0.07
	Net income per Class A and Class B ordinary share - diluted:
	Numerator:
	Net income attributable to Phoenix New Media Limited	107,359	279,554	263,091	42,402
	Denominator:
	Denominator used in computing net income per share — basic	624,010,270	605,988,397	597,616,623	597,616,623
	Share-based awards	19,737,876	16,432,062	17,003,487	17,003,487
	Denominator used in computing net income per share — diluted	643,748,146	622,420,459	614,620,110	614,620,110
	Net income per Class A and Class B ordinary share — diluted	0.17	0.45	0.43	0.07
	Net income per ADS (1 ADS represents 8 Class A ordinary shares):
	Denominator used in computing net income per ADS — basic	78,001,284	75,748,550	74,702,078	74,702,078
	Denominator used in computing net income per ADS — diluted	80,468,518	77,802,557	76,827,514	76,827,514
	Net income per ADS — basic	1.38	3.69	3.52	0.57
	Net income per ADS — diluted	1.33	3.59	3.42	0.55

Commitments_and_Contingencies_

Commitments and Contingencies (Tables)	12 Months Ended
	Dec. 31, 2014
Commitments and Contingencies [Abstract]
Commitments		Rental	Bandwidth	Cooperation	Content	Property and	Others	Total
			Purchases	with	Purchases	Equipment,
				Phoenix TV		and Intangible
				Group*		Assets
		RMB	RMB	RMB	RMB	RMB	RMB	RMB
	2015	38,377	31,658	4,883	9,226	3,449	3,927	91,520
	2016	37,798	2,110	1,526	2,673	—	613	44,720
	2017	16,175	1,055	—	275	—	20	17,525
	2018	—	—	—	100	—	—	100
	2019 and thereafter	—	—	—	75	—	—	75
	Total	92,350	34,823	6,409	12,349	3,449	4,560	153,940
	*          The Group and Phoenix TV Group have been involved in various cooperation arrangements, including content sharing, branding and co-promotion, technical support and corporate management (Refer to Note 2(a)). There was no payment for these arrangements until November 2009 when a cooperation agreement was signed between Phoenix TV and the Group to stipulate the cost and expenses charged to the Group for the year 2010 and going forward. Based on the agreement, the Group will pay Phoenix TV 50% of revenue generated from certain contents provided by Phoenix TV Group, plus a fixed amount of payment to cover other services provided by Phoenix TV Group. The fixed amount was RMB1.6 million for the first year of the agreement, and increases by 25% annually. On March 28, 2011, Phoenix TV and the Group amended their cooperation agreement to extend the expiration of cooperation period from November 2014 to March 2016. The consideration arrangements for the cooperation remained unchanged. This fixed amount has been included in above table as a commitment to Phoenix TV Group.

Related_Party_Transactions_Tab

Related Party Transactions (Tables)	12 Months Ended
	Dec. 31, 2014
Related Party Transaction [Line Items]
Major related parties and relationships with Group	Related Parties	Relationships with the Group
	Entities within the non US listed part of the Phoenix TV Group	Under common control by Phoenix TV
	CMCC	A shareholder of Phoenix TV
	Beijing Phoenix Lilita Information Technology Co., Ltd (“Lilita”)	Related party of Phoenix TV Group
	Beijing Fenghuang Tianbo Network Technology Co., Ltd	Equity method investee
	Phoenix FM Limited	Equity method investee
	Shenzhenshi Fenghuang Jingcai Network Technology Co., Ltd	Equity method investee
	Particle Inc.	Equity method investee
	Mr. Gao Ximin and Mr. Qiao Haiyan	Legal shareholders of Tianying Jiuzhou, employees of the Group
	Mr. He Yansheng	Legal shareholder of Yifeng Lianhe, employee of the Group
	Mr. Wu Haipeng and Mr. He Yansheng	Legal shareholders of Chenhuan, employees of the Group
	Ms. Shang Xiaowei and Ms. Shi Xueyi	Legal shareholders of Huanyou Tianxia, employees of the Group
	Mr. Chen Ming and Mr. Zou Ming	Legal shareholders of You Jiuzhou, employees of the Group
Amounts due from and due to related parties		As of December 31,
		2013		2014		2014
		RMB		RMB		US$
	Amounts due from related parties:
	Accounts receivable from CMCC	73,113		74,273		11,971
	Due from Phoenix TV Group	52,042		77,293		12,457
	Due from equity method investees	—		23,469		3,783
	Others	3		1,189		191
	Total	125,158		176,224		28,402
	Amounts due to related parties:
	Due to CMCC	248		563		91
	Due to Phoenix TV Group	20,786		21,926		3,534
	Total	21,034		22,489		3,625
Entities within the non US listed part of Phoenix TV Group [Member]
Related Party Transaction [Line Items]
Schedule of related party transactions		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Contents provided by Phoenix TV Group	(3,153	)	(3,477	)	(3,757	)	(606	)
	Data line services provided by Phoenix TV Group	(375	)	(392	)	(363	)	(59	)
	Advertising and promotion expenses charged by Phoenix TV Group	(916	)	(1,040	)	(1,246	)	(201	)
	Corporate administrative expenses charged by Phoenix TV Group	(646	)	(404	)	(354	)	(57	)
	Advertising revenues earned from Phoenix TV Group and its customers	29,754		28,911		25,168		4,056
CMCC [Member]
Related Party Transaction [Line Items]
Schedule of related party transactions		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Advertising revenues earned from CMCC	5,684		16,216		29,643		4,778
	Paid service revenues earned from and through CMCC	429,125		413,407		290,755		46,861
	Revenue sharing fees and bandwidth costs to CMCC	(63,953	)	(72,622	)	(41,766	)	(6,731	)
Equity method investees [Member]
Related Party Transaction [Line Items]
Schedule of related party transactions		For the Years Ended December 31,
		2012		2013		2014		2014
		RMB		RMB		RMB		US$
	Financial support provided to FM	—		—		3,982		642
	Advertising revenues earned from Tianbo	—		—		421		68
	Advertising revenues earned from Lilita	—		—		333		54
	Brand license authorization revenues earned from Lilita	—		—		855		138
	Advertising resources provided by Tianbo	—		—		(31	)	(5	)

Organization_and_Principal_Act2

Organization and Principal Activities (Details of subsidiaries, VIEs and subsidiaries of VIE) (Details)	12 Months Ended
	Dec. 31, 2014
Direct subsidiaries [Member] | Phoenix Satellite Television Information Limited [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	British Virgin Islands ("BVI")
Date of Incorporation	1-Sep-99
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Investment holding
Direct subsidiaries [Member] | Phoenix New Media (Hong Kong) Company Limited [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	Hong Kong
Date of Incorporation	24-Feb-11
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Advertising
Direct subsidiaries [Member] | Phoenix New Media (Hong Kong) Information Technology Company Limited [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	Hong Kong
Date of Incorporation	22-Apr-14
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Investment holding
Direct subsidiaries [Member] | I Game Limited [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	Cayman Island
Date of Incorporation	20-May-14
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Investment holding
Indirect subsidiaries [Member] | Fenghuang On-line (Beijing) Information Technology Co., Ltd. ("Fenghuang On-line") [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	PRC
Date of Incorporation	20-Dec-05
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Technical consulting
Indirect subsidiaries [Member] | Beijing Fenghuang Yutian Software Technology Co., Ltd. ("Fenghuang Yutian") [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	PRC
Date of Incorporation	15-Jun-12
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Software development
Indirect subsidiaries [Member] | Fenghuang Feiyang (Beijing) New Media Information Technology Co., Ltd. ("Fenghuang Feiyang") [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	PRC
Date of Incorporation	25-Oct-13
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Technical consulting
Indirect subsidiaries [Member] | I Game (Hong Kong) Company Limited [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	Hong Kong
Date of Incorporation	10-Jun-14
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Game
Indirect subsidiaries [Member] | Beijing Fenghuang Borui Software Technology Co., Ltd. ("Fenghuang Borui") [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	PRC
Date of Incorporation	13-Oct-14
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Software development
Indirect subsidiaries [Member] | Qieyiyou (Beijing) Information Technology Co., Ltd. ("Qieyiyou") [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	PRC
Date of Incorporation	28-Nov-14
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Game
VIEs [Member] | Beijing Tianying Jiuzhou Network Technology Co., Ltd. ("Tianying Jiuzhou") [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	PRC
Date of Incorporation	18-Apr-00
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Advertising, MVAS, and games and others
VIEs [Member] | Yifeng Lianhe (Beijing) Technology Co., Ltd. ("Yifeng Lianhe") [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	PRC
Date of Incorporation	16-Jun-06
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	MVAS
VIEs [Member] | Beijing Chenhuan Technology Co., Ltd. ("Chenhuan") [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	PRC
Date of Incorporation	10-Jun-14
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Game
VIEs [Member] | Beijing Youjiuzhou Technology Co., Ltd. ("Youjiuzhou") [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	PRC
Date of Incorporation	10-Jun-14
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Game
VIEs [Member] | Beijing Huanyou Tianxia Technology Co., Ltd. ("Huanyou Tianxia") [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	PRC
Date of Incorporation	16-Jun-14
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Game
Direct subsidiaries of Tianying Jiuzhou [Member] | Beijing Tianying Chuangzhi Advertising Co., Ltd. ("Tianying Chuangzhi") [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	PRC
Date of Incorporation	8-Feb-10
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Advertising
Direct subsidiaries of Tianying Jiuzhou [Member] | Beijing Jirong Wenhua Culture Communication Co., Ltd. ("Jirong Wenhua") [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	PRC
Date of Incorporation	1-Jun-12
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Publishing
Direct subsidiaries of Tianying Jiuzhou [Member] | Tianjin Fenghuang Mingdao Culture Communication Co., Ltd. ("Fenghuang Mingdao") [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	PRC
Date of Incorporation	24-May-13
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Advertising
Direct subsidiaries of Tianying Jiuzhou [Member] | Beijing Tianying Chuangzhan Culture Communication Co., Ltd. ("Tianying Chuangzhan") [Member]
Schedule of Subsidiaries, VIEs and Subsidiaries of VIE [Line Items]
Place of Incorporation	PRC
Date of Incorporation	29-Jul-13
Percentage of Direct or Indirect Economic Ownership	100.00%
Principal Activity	Advertising

Organization_and_Principal_Act3

Organization and Principal Activities (Narrative) (Details)	Dec. 31, 2014	Dec. 31, 2014
In Millions, unless otherwise specified	USD ($)	CNY
Organization and Principal Activities [Abstract]
Registered capital and PRC statutory reserves of VIEs used to solely settle obligations of VIEs	$5.10	31.4

Organization_and_Principal_Act4

Organization and Principal Activities (Financial information of consolidated VIEs) (Details)	12 Months Ended
	Dec. 31, 2014		Dec. 31, 2014		Dec. 31, 2013		Dec. 31, 2012		Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	USD ($)		CNY		CNY		CNY		Consolidated VIEs [Member]	Consolidated VIEs [Member]	Consolidated VIEs [Member]	Consolidated VIEs [Member]
									USD ($)	CNY	CNY	CNY
Variable Interest Entity [Line Items]
Current assets	$332,481,000		2,062,908,000		1,941,037,000				$216,134,000	1,341,023,000	1,132,220,000
Non-current assets	42,536,000		263,922,000		115,723,000				11,314,000	70,197,000	43,736,000
Total assets	375,017,000		2,326,830,000		2,056,760,000				227,448,000	1,411,220,000	1,175,956,000
Accounts payable	43,774,000		271,599,000		218,604,000				56,733,000	352,008,000	217,556,000
Amounts due to related parties	3,625,000		22,489,000		21,034,000				143,000	886,000	509,000
Amounts due to inter-company entities									98,021,000	608,181,000	676,275,000
Advances from customers	2,835,000		17,587,000		10,732,000				2,801,000	17,380,000	10,519,000
Taxes payable	14,334,000		88,938,000		58,140,000				8,013,000	49,717,000	15,631,000
Salary and welfare payable	16,935,000		105,073,000		98,831,000				13,679,000	84,874,000	87,293,000
Accrued expenses and other current liabilities	13,910,000		86,307,000		62,153,000				12,398,000	76,916,000	50,389,000
Current liabilities	95,413,000		591,993,000		469,494,000				191,788,000	1,189,962,000	1,058,172,000
Non-current liabilities	2,929,000		18,179,000		12,231,000				2,929,000	18,179,000	12,231,000
Total liabilities	98,342,000		610,172,000		481,725,000				194,717,000	1,208,141,000	1,070,403,000
Revenues	263,975,000	[1]	1,637,860,000	[1]	1,424,475,000	[1]	1,111,004,000	[1]	263,164,000	1,632,827,000	1,418,693,000	1,105,053,000
Net income	42,245,000		262,119,000		278,023,000		107,359,000		8,565,000	53,141,000	14,851,000	16,359,000
Net cash provided by/(used in) operating activities	44,076,000		273,474,000		347,802,000		109,580,000		-17,848,000	-110,741,000	-311,286,000	118,870,000
Net cash (used in)/provided by investing activities	63,368,000		393,172,000		-351,336,000	[2]	471,030,000		65,054,000	403,635,000	-457,202,000	-29,578,000
Net cash provided by financing activities	-36,061,000		-223,744,000		-64,679,000		-60,110,000		1,612,000	10,000,000	0	0
Inter-company technical services fees									$66,800,000	414,400,000	380,900,000	186,000,000
[1]	Revenues, cost of revenues and operating expenses include transactions with related parties as follows: 2012 2013 2014 2014 RMB RMB RMB US$ Net advertising revenues 35,438 45,127 55,565 8,956 Paid service revenues 429,125 413,407 291,610 46,999 Cost of revenues (67,481) (76,491) (45,917) (7,401) Sales and marketing expenses (916) (1,040) (1,246) (201) General and administrative expenses (646) (404) (354) (57)
[2]	Revised. In 2014, the classification of certain highly liquid principal-guaranteed investments products ("Products") reported as cash and cash equivalents were re-assessed and it was determined that these Products should have been classified as term deposits and short term investments to properly reflect the nature of these assets. These 2013 financial statements have been revised to present them as such.

Principal_Accounting_Policies_2

Principal Accounting Policies (Additional information) (Details)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY	CNY
Convenience translation [Abstract]
Convenience translation, noon buying rate of US$ using RMB		6.2046
Impairment of long-lived assets [Abstract]
Impairment of long-lived assets recognized		0	0	0
Sales and marketing expenses [Abstract]
Advertising expenses	10,400,000	64,400,000	54,200,000	31,100,000
Employee social benefits [Abstract]
Employee social benefits	$11,900,000	73,700,000	57,400,000	47,200,000

Principal_Accounting_Policies_3

Principal Accounting Policies (Property and equipment, net) (Details)	12 Months Ended
	Dec. 31, 2014
Computer, equipment and furniture [Member]
Property, Plant and Equipment [Line Items]
Estimated Useful Lives	5 years
Motor vehicles [Member]
Property, Plant and Equipment [Line Items]
Estimated Useful Lives	5 years
Leasehold improvements [Member]
Property, Plant and Equipment [Line Items]
Estimated Useful Lives	Lesser of lease terms or the estimated useful lives of the assets

Principal_Accounting_Policies_4

Principal Accounting Policies (Intangible assets, net) (Details)	12 Months Ended
	Dec. 31, 2014
Computer software [Member]
Finite-Lived Intangible Assets [Line Items]
Estimated useful lives	5 years
Internet domain name [Member]
Finite-Lived Intangible Assets [Line Items]
Estimated useful lives	10 years

Principal_Accounting_Policies_5

Principal Accounting Policies (Revenue recognition) (Details)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014
	USD ($)	CNY	CNY	CNY	Phoenix TV [Member]
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]
Agency service fees to third-party advertising agencies	$28,500,000	176,800,000	135,900,000	77,700,000
Revenue from barter transactions involving exchanging advertising services for content, technical, marketing services and others	$200,000	1,000,000	0	2,300,000
Percentage of revenues generated from sales of Phoenix TV's video content paid to Phoenix TV (as a percent)					50.00%

Principal_Accounting_Policies_6

Principal Accounting Policies (Cost of revenues) (Details)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014	Dec. 31, 2014
	USD ($)	CNY	CNY	CNY	Minimum [Member]	Maximum [Member]
Taxation [Line Items]
Sales taxes and surcharges in cost of revenues	$20,915	129,768	92,937	72,126
Applicable business tax and surcharges rate					3.40%	5.60%
Tax rate of value added tax and surcharges	6.70%	6.70%
Applicable tax rate of cultural development fee for advertising services revenues	3.00%	3.00%

Principal_Accounting_Policies_7

Principal Accounting Policies (Statutory reserves) (Details)	12 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014	Dec. 31, 2014
	USD ($)	CNY	CNY	CNY	Wholly foreign-owned enterprise [Member]	Domestically funded enterprises [Member]
Schedule of Statutory Reserves [Line Items]
Portion of after-tax profit to be allocated to general reserve under PRC law (as a percent)					10.00%	10.00%
Required general reserve/registered capital ratio to de-force compulsory net profit allocation to general reserve (as a percent)					50.00%	50.00%
Appropriations to statutory reserves	$2.50	15.6	18.3	7.3

Principal_Accounting_Policies_8

Principal Accounting Policies (Correction to previously issued financial statements) (Details)	12 Months Ended							12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013		Dec. 31, 2012	Dec. 31, 2013	Dec. 31, 2011	Dec. 31, 2013	Dec. 31, 2013
	USD ($)	CNY	CNY		CNY	USD ($)	CNY	As reported [Member]	Adjustments [Member]
								CNY	CNY
Impact of Classification Adjustments on the line items within the Company's consolidated balance sheets
Cash and cash equivalents	$207,241	1,285,847	845,138	[1]	916,169	$136,211	397,166	1,308,138	-463,000
Term deposits and short term investments	6,447	40,000	556,672	[1]				93,672	463,000
Impact of Classification Adjustments on the line items within the Company's consolidated statements of cash flows
Placement of term deposits and short term investments	-574,618	-3,565,274	-2,696,407	[1]	-1,221,801			-186,407	-2,510,000
Maturity of term deposits and short term investments	657,993	4,082,583	2,374,309	[1]	1,772,414			327,309	2,047,000
Net cash provided by/(used in) investing activities	63,368	393,172	-351,336	[1]	471,030			111,664	-463,000
Net increase/(decrease) in cash and cash equivalents	$71,030	440,709	-71,031	[1]	519,003			391,969	-463,000
[1]	Revised. In 2014, the classification of certain highly liquid principal-guaranteed investments products ("Products") reported as cash and cash equivalents were re-assessed and it was determined that these Products should have been classified as term deposits and short term investments to properly reflect the nature of these assets. These 2013 financial statements have been revised to present them as such.

Certain_Risks_and_Concentratio1

Certain Risks and Concentration (Major Customers) (Details) (Customer concentration risk [Member])

12 Months Ended

In Millions, unless otherwise specified

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2014

Dec. 31, 2013

CMCC [Member]

CMCC [Member]

CMCC [Member]

CMCC [Member]

Total revenues [Member]

Total revenues [Member]

Total revenues [Member]

Total revenues [Member]

Total revenues [Member]

Total revenues [Member]

Total accounts receivable [Member]

Total accounts receivable [Member]

USD ($)

CNY

CNY

CNY

CMCC [Member]

CMCC [Member]

CMCC [Member]

Other Customers [Member]

Other Customers [Member]

Other Customers [Member]

Other Customers [Member]

Other Customers [Member]

Concentration Risk [Line Items]

Revenues generated through and from CMCC

$51.60

320.4

429.6

434.8

Percentage of concentration risk

19.60%

30.20%

39.10%

Accounts receivable from CMCC

$12

74.3

73.1

Threshold of business risk associated with percentage of quantitative amount generated by any single customer of the Group (as a percent)

10.00%

10.00%

10.00%

10.00%

10.00%

Accounts_Receivable_Net_Detail

Accounts Receivable, Net (Details)	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
In Thousands, unless otherwise specified	USD ($)	CNY	USD ($)	CNY	CNY	CNY
Accounts Receivable, Net [Abstract]
Accounts receivable, gross	$83,380	517,336		373,963
Allowance for doubtful accounts	-3,831	-23,767	-3,318	-20,584	-22,198	-8,404
Accounts receivable, net	$79,549	493,569		353,379

Accounts_Receivable_Net_Allowa

Accounts Receivable, Net (Allowance for Doubtful Accounts) (Details)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY	CNY
Accounts Receivable, Net [Abstract]
Balance as of January 1	$3,318	20,584	22,198	8,404
Additional provision charged to bad debt expenses	1,487	9,229	2,590	25,902
Write-off of bad debt provision	-246	-1,526	-4,204	-12,108
Disposition of certain investment in a subsidiary	-728	-4,520	0	0
Balance as of December 31	$3,831	23,767	20,584	22,198

Prepayments_and_Other_Current_2

Prepayments and Other Current Assets (Details)	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified	USD ($)	CNY	CNY
Prepayments and Other Current Assets [Abstract]
Prepaid rental and deposits	$251	1,557	3,280
Prepayments to suppliers and other business related expenses	5,446	33,788	19,299
Receivables related to exercise of employee options	767	4,759	3,981
Others	419	2,599	1,351
Total	$6,883	42,703	27,911

Property_and_Equipment_Net_Sum

Property and Equipment, Net (Summary of property and equipment, net) (Details)

12 Months Ended

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

USD ($)

CNY

CNY

CNY

Computer, equipment and furniture [Member]

Computer, equipment and furniture [Member]

Computer, equipment and furniture [Member]

Motor vehicles [Member]

Motor vehicles [Member]

Motor vehicles [Member]

Leasehold improvements [Member]

Leasehold improvements [Member]

Leasehold improvements [Member]

USD ($)

CNY

CNY

USD ($)

CNY

CNY

USD ($)

CNY

CNY

Property, Plant and Equipment [Line Items]

Total gross value

$27,823,000

172,629,000

151,496,000

$21,006,000

130,327,000

110,209,000

$1,018,000

6,319,000

5,732,000

$5,799,000

35,983,000

35,555,000

Less: accumulated depreciation

-13,367,000

-82,935,000

-56,370,000

Net book value

14,456,000

89,694,000

95,126,000

Depreciation expenses

$5,100,000

31,600,000

28,700,000

19,200,000

Intangible_Assets_Net_Summary_

Intangible Assets, Net (Summary of Intangible Assets, Net) (Details)

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

In Thousands, unless otherwise specified

USD ($)

CNY

CNY

Software [Member]

Software [Member]

Software [Member]

Operating rights for licensed games [Member]

Operating rights for licensed games [Member]

Operating rights for licensed games [Member]

Domain name [Member]

Domain name [Member]

Domain name [Member]

USD ($)

CNY

CNY

USD ($)

CNY

CNY

USD ($)

CNY

CNY

Intangible Assets [Line Items]

Total gross value

$4,045

25,094

13,359

$2,344

14,541

13,305

$1,692

10,499

0

$9

54

54

Less: accumulated amortization

-1,641

-10,181

-5,440

Net book value

$2,404

14,913

7,919

Intangible_Assets_Net_Narrativ

Intangible Assets, Net (Narrative) (Details)	12 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY	CNY
Intangible Assets, Net [Abstract]
Amortization expenses	$0.80	4.7	2.8	1.9
Estimated amortization expenses [Abstract]
2015		6.7
2016		6.3
2017		1.3
2018		0.5
2019		0.1

Availableforsale_Investment_De

Available-for-sale Investment (Details)	Dec. 31, 2014	Dec. 31, 2014	Oct. 22, 2014	Oct. 22, 2014
In Millions, unless otherwise specified	USD ($)	CNY	Series B convertible redeemable preferred shares [Member]	Series B convertible redeemable preferred shares [Member]
			Particle Inc. [Member]	Particle Inc. [Member]
			USD ($)	CNY
Schedule of Available-for-sale Securities [Line Items]
Percentage of equity interests acquired			9.34%	9.34%
Cash consideration			$6	36.8
Unrealized gains on available-for-sale investment recorded in accumulated other comprehensive income	$6.50	40.3

Equity_Investments_Narrative_D

Equity Investments (Narrative) (Details)

12 Months Ended

1 Months Ended

1 Months Ended

1 Months Ended

1 Months Ended

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

Mar. 31, 2014

Mar. 31, 2014

Mar. 31, 2014

Mar. 31, 2014

Apr. 30, 2014

Apr. 30, 2014

Dec. 31, 2014

Dec. 31, 2014

Apr. 30, 2014

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2014

USD ($)

CNY

CNY

CNY

Phoenix FM Limited ("Phoenix FM") [Member]

Phoenix FM Limited ("Phoenix FM") [Member]

Phoenix FM Limited ("Phoenix FM") [Member]

Phoenix FM Limited ("Phoenix FM") [Member]

Fenghuang Jingcai [Member]

Fenghuang Jingcai [Member]

Fenghuang Jingcai [Member]

Fenghuang Jingcai [Member]

Fenghuang Jingcai [Member]

Particle [Member]

Particle [Member]

Particle [Member]

Particle [Member]

Beijing Fenghuang Tianbo Network Technology Co., Ltd [Member]

Beijing Fenghuang Tianbo Network Technology Co., Ltd [Member]

USD ($)

CNY

Ordinary Shares [Member]

IDG-Accel China Growth Fund L.P. and IDG-Accel China Investors L.P. [Member]

USD ($)

CNY

USD ($)

CNY

Shikong Chuangyi (Beijing) Technology Culture Development Co. Ltd and an individual investor [Member]

USD ($)

CNY

Ordinary Shares [Member]

Ordinary Shares [Member]

USD ($)

CNY

Convertible preferred shares [Member]

CNY

USD ($)

CNY

USD ($)

Schedule of Equity Method Investments [Line Items]

Convertible preferred shares acquired

$3,000,000

Percentage of ordinary shares owned by the Company

100.00%

Gain on disposition of subsidiaries and acquisition of equity investments

4,780,000

29,660,000

0

0

2,900,000

18,000,000

900,000

5,500,000

1,000,000

6,200,000

Capital contribution injected by shareholders

8,200,000

Percentage of equity interest acquired

54.94%

9.08%

9.08%

Equity interests owned by the Company

45.06%

45.06%

50.00%

50.00%

Paid-in capital

700,000

4,510,000

Cash consideration

5,000,000

31,200,000

Value of Class A ordinary shares of the Company transferred to acquire equity interests

2,800,000

17,300,000

Percentage of equity interests owned by the Company on an as-if converted basis

18.42%

18.42%

Amortizable intangible assets

600,000

3,500,000

Goodwill

6,400,000

39,500,000

Deferred tax liabilities

100,000

900,000

Amount of equity method investments

$11,101,000

68,880,000

0

$2,300,000

14,300,000

Other_NonCurrent_Assets_Detail

Other Non-Current Assets (Details)	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified	USD ($)	CNY	CNY
Other Non-Current Assets [Abstract]
Rental deposits	$1,384	8,591	7,460
Non-current portion of prepayments to suppliers and other business related expenses	766	4,751	5,218
Total	$2,150	13,342	12,678

Accrued_Expenses_and_Other_Cur2

Accrued Expenses and Other Current Liabilities (Details)	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified	USD ($)	CNY	CNY
Accrued Expenses and Other Current Liabilities [Abstract]
Deposits from advertising agencies	$4,062	25,203	14,844
Accrued professional fees	633	3,929	4,593
General operating expenses payables	8,540	52,988	40,117
Others	675	4,187	2,599
Total	$13,910	86,307	62,153

Cost_of_Revenues_Details

Cost of Revenues (Details)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014		Dec. 31, 2014		Dec. 31, 2013		Dec. 31, 2012
	USD ($)		CNY		CNY		CNY
Cost of Revenues [Abstract]
Revenue sharing fees	$30,957		192,076		249,797		263,518
Content and operational costs	60,689		376,555		277,038		227,934
Bandwidth costs	13,415		83,233		76,583		67,721
Sales taxes and surcharges	20,915		129,768		92,937		72,126
Total	$125,976	[1]	781,632	[1]	696,355	[1]	631,299	[1]
[1]	Revenues, cost of revenues and operating expenses include transactions with related parties as follows: 2012 2013 2014 2014 RMB RMB RMB US$ Net advertising revenues 35,438 45,127 55,565 8,956 Paid service revenues 429,125 413,407 291,610 46,999 Cost of revenues (67,481) (76,491) (45,917) (7,401) Sales and marketing expenses (916) (1,040) (1,246) (201) General and administrative expenses (646) (404) (354) (57)

Income_Taxes_Summary_of_provis

Income Taxes (Summary of provisions for income tax expense) (Details)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY	CNY
Income Taxes [Abstract]
Current tax expense	$8,317	51,603	42,863	22,550
Deferred tax benefit	-520	-3,226	-5,275	-5,573
Income tax expense	$7,797	48,377	37,588	16,977

Income_Taxes_Components_of_inc

Income Taxes (Components of income before tax and income tax expense for PRC and non-PRC operations) (Details)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY	CNY
Income Taxes [Abstract]
Income arising from PRC operations	$57,806	358,667	292,333	103,168
Profit/(loss) arising from non-PRC operations	-7,764	-48,171	23,278	21,168
Income before tax	50,042	310,496	315,611	124,336
Income tax expense relating to PRC operations	7,782	48,281	37,573	16,961
Income tax expense relating to non-PRC operations	15	96	15	16
Income tax expense	$7,797	48,377	37,588	16,977
Effective tax rate for PRC operations	13.50%	13.50%	12.90%	16.40%

Income_Taxes_Narrative_Details

Income Taxes (Narrative) (Details)

12 Months Ended

24 Months Ended

12 Months Ended

36 Months Ended

12 Months Ended

60 Months Ended

36 Months Ended

72 Months Ended

24 Months Ended

36 Months Ended

In Millions, unless otherwise specified

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2011

Dec. 31, 2008

Dec. 31, 2014

Dec. 31, 2016

Dec. 31, 2010

Dec. 31, 2016

Dec. 31, 2012

Dec. 31, 2017

Hong Kong [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

USD ($)

CNY

CNY

Yifeng Lianhe [Member]

Tianying Chuangzhi [Member]

Fenghuang Mingdao [Member]

Tianying Chuangzhan [Member]

Fenghuang Feiyang [Member]

Jirong Wenhua [Member]

Fenghuang Borui [Member]

New Technology Enterprise [Member]

New Technology Enterprise [Member]

New Technology Enterprise [Member]

High and New Technology Enterprises [Member]

High and New Technology Enterprises [Member]

High and New Technology Enterprises [Member]

High and New Technology Enterprises [Member]

High and New Technology Enterprises [Member]

Software Enterprise [Member]

Fenghuang On-line [Member]

Fenghuang On-line [Member]

Fenghuang On-line [Member]

Tianying Jiuzhou [Member]

Tianying Jiuzhou [Member]

Yifeng Lianhe [Member]

Fenghuang Yutian [Member]

Schedule of Income Taxes [Line Items]

Statutory income tax rate

16.50%

25.00%

25.00%

25.00%

25.00%

25.00%

25.00%

25.00%

25.00%

25.00%

25.00%

25.00%

State corporate income taxes before 2008, statutory rates

30.00%

30.00%

Local corporate income taxes before 2008, statutory rates

3.00%

3.00%

Preferential EIT rate

15.00%

7.50%

15.00%

15.00%

15.00%

15.00%

15.00%

Number of years of tax exemption

3 years

3 years

Reduction rate upon applicable EIT rates

50.00%

50.00%

50.00%

Number of years of tax rate reduction subsequent to years of tax exemption

3 years

3 years

3 years

Transition period for FIEs to continue to enjoy existing preferential tax treatments

5 years

5 years

Tax rate uncertainty under Circular 157 issued by State Administration of Tax

In April 2010, the State Administration of Tax ("SAT") issued Circular 157, which seeks to provide additional guidance on the interaction of certain preferential tax rates under the transitional rules of the EIT Law. Prior to Circular 157, the Group interpreted the law to mean that if an entity was in a period where it was entitled to a 50% reduction in the tax rate and was also entitled to a 15% rate of tax due to HNTE status under the EIT Law, then it was entitled to pay tax at the rate of 7.5%. Circular 157 appears to have the effect that such an entity is entitled to pay tax at either 15% or 50% of the applicable PRC tax rate. The effect of Circular 157 is retrospective and would apply to 2008 and 2009.

In April 2010, the State Administration of Tax ("SAT") issued Circular 157, which seeks to provide additional guidance on the interaction of certain preferential tax rates under the transitional rules of the EIT Law. Prior to Circular 157, the Group interpreted the law to mean that if an entity was in a period where it was entitled to a 50% reduction in the tax rate and was also entitled to a 15% rate of tax due to HNTE status under the EIT Law, then it was entitled to pay tax at the rate of 7.5%. Circular 157 appears to have the effect that such an entity is entitled to pay tax at either 15% or 50% of the applicable PRC tax rate. The effect of Circular 157 is retrospective and would apply to 2008 and 2009.

Aggregate undistributed earnings of the Group's entities located in the PRC

$135.10

838.1

542.3

Unrecognized deferred tax liability on the permanently reinvested earnings

$13.50

83.8

54.2

Income_Taxes_Reconciliation_of

Income Taxes (Reconciliation of Differences between Statutory Tax Rate and Effective Tax Rate) (Details) (PRC [Member])	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
PRC [Member]
Schedule of Income Taxes [Line Items]
Statutory income tax rate	25.00%	25.00%	25.00%
Permanent differences	-1.70%	-1.50%	-5.80%
Change in valuation allowance	0.40%	1.10%	1.00%
Effect of preferential tax benefits	-11.50%	-13.20%	-6.10%
Uncertain tax positions	1.30%	1.40%	2.40%
Others	0.00%	0.10%	-0.10%
Effective income tax rate	13.50%	12.90%	16.40%

Income_Taxes_Combined_effects_

Income Taxes (Combined effects of income tax expense exemption and reduction) (Details)	12 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY	CNY
Income Taxes [Abstract]
Preferential tax rate effect	$6,633	41,157	38,534	6,281
Basic net income per share effect	$0.01	0.07	0.06	0.01

Income_Taxes_Tax_effects_of_te

Income Taxes (Tax effects of temporary differences, give rise to deferred tax assets and liabilities) (Details)	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
	USD ($)	CNY	USD ($)	CNY	CNY	CNY
Deferred tax assets - current:
Provision of allowance for doubtful accounts	$812,000	5,038,000		4,361,000
Accrued payroll and expense	3,147,000	19,527,000		18,418,000
Total current deferred tax assets	3,959,000	24,565,000		22,779,000
Deferred tax assets - non-current:
Net operating loss carryforward	1,145,000	7,101,000		5,569,000
Less: valuation allowance	-1,145,000	-7,101,000	-898,000	-5,569,000	-1,743,000	-750,000
Total non-current deferred tax assets, net	0	0		0
Deferred tax liabilities - non-current:
Equity investments acquired in disposition of subsidiaries	211,000	1,312,000		0
Net operating loss carryforward	3,900,000	24,400,000
Net operating tax loss carryforward, expire in 2016		1,000,000
Net operating tax loss carryforward, expire in 2017		5,900,000
Net operating tax loss carryforward, expire in 2018		4,900,000
Net operating tax loss carryforward, expire in 2019		12,600,000

Income_Taxes_Movement_of_valua

Income Taxes (Movement of valuation allowance of deferred tax assets) (Details)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY	CNY
Income Taxes [Abstract]
Balance as of January 1	$898	5,569	1,743	750
Current year addition	247	1,532	3,826	993
Balance as of December 31	$1,145	7,101	5,569	1,743

Income_Taxes_Reconciliation_of1

Income Taxes (Reconciliation of liabilities associated with uncertain tax benefits) (Details)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY	CNY
Income Taxes [Abstract]
Balance as of January 1	$1,971	12,231	7,996	5,504
Increase related to current year tax positions	747	4,636	4,235	2,492
Balance as of December 31	$2,718	16,867	12,231	7,996

Ordinary_Shares_Details

Ordinary Shares (Details) (USD $)	12 Months Ended	0 Months Ended	1 Months Ended	0 Months Ended
	Dec. 31, 2014	Nov. 22, 2007	31-May-08	17-May-11	Dec. 31, 2013
Class of Stock [Line Items]
Ordinary shares, conversion features	The Parent, which is wholly owned by Phoenix TV, holds Class B ordinary shares, each of which is convertible into one Class A ordinary share at any time by the holder thereof. Class A ordinary shares are not convertible into Class B ordinary shares under any circumstances.
Ordinary Shares [Member]
Class of Stock [Line Items]
Shares, issued		1	319,999,999
Ordinary shares, par value		$0.01		0.01
Ordinary shares, authorized				1,000,000,000
ADS [Member]
Class of Stock [Line Items]
Shares, issued				13,415,125
Shares offered by preferred share shareholders				1,267,500
Class A ordinary shares [Member]
Class of Stock [Line Items]
Ordinary shares, par value	0.01				$0.01
Ordinary shares, authorized	680,000,000			680,000,000	680,000,000
Ordinary shares, voting rights	Holders of Class A ordinary shares are entitled to one vote per share
Ordinary shares, shares issued and outstanding	260,204,642				282,578,957
Class B ordinary shares [Member]
Class of Stock [Line Items]
Ordinary shares, par value	0.01				$0.01
Ordinary shares, authorized	320,000,000			320,000,000	320,000,000
Ordinary shares, voting rights	Holders of Class B ordinary shares are entitled to 1.3 votes per share
Ordinary shares, shares issued and outstanding	317,325,360				317,325,360
Class B ordinary shares [Member] | Phoenix TV [Member]
Class of Stock [Line Items]
Conversion among ordinary shares				2,674,640
Series A Preferred Shares [Member]
Class of Stock [Line Items]
Number of shares automatically converted to ordinary shares				130,000,000

Sharebased_Compensation_Alloca

Share-based Compensation (Allocation of recognized period costs and expenses) (Details)

12 Months Ended

In Thousands, unless otherwise specified

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

USD ($)

CNY

CNY

CNY

Cost of revenues [Member]

Cost of revenues [Member]

Cost of revenues [Member]

Cost of revenues [Member]

Sales and marketing expenses [Member]

Sales and marketing expenses [Member]

Sales and marketing expenses [Member]

Sales and marketing expenses [Member]

General and administrative expenses [Member]

General and administrative expenses [Member]

General and administrative expenses [Member]

General and administrative expenses [Member]

Technology and product development expenses [Member]

Technology and product development expenses [Member]

Technology and product development expenses [Member]

Technology and product development expenses [Member]

USD ($)

CNY

CNY

CNY

USD ($)

CNY

CNY

CNY

USD ($)

CNY

CNY

CNY

USD ($)

CNY

CNY

CNY

Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]

Share-based compensation recognized in costs and expenses

$8,571

53,181

16,723

6,759

$2,626

16,295

7,293

958

$1,644

10,200

3,922

1,423

$3,373

20,927

3,662

4,085

$928

5,759

1,846

293

Sharebased_Compensation_Share_

Share-based Compensation (Share Options, June 2008 Scheme) (Details)	12 Months Ended
	Dec. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Maximum percentage of ordinary shares in issue upon exercise of all outstanding options granted and yet to be exercised	30.00%
Share Option Scheme, June 2008 Scheme [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Maximum percentage of ordinary shares in issue on effective date of option scheme ("Limit")	10.00%
Maximum percentage of ordinary shares in issue on effective date of limit as refreshed ("Refreshed Limit")	10.00%
Maximum number of additional options authorized to grant	31,410,107
Share options, expiration period (in years)	10 years
Award vesting period (in years)	4 years

Sharebased_Compensation_Share_1

Share-based Compensation (Share Option Activities) (Details) (USD $)	12 Months Ended
In Millions, except Share data, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	years	years	years
Number of Options
Number of Options, Outstanding, Beginning Balance	39,770,121	13,997,069	19,341,696
Number of Options, Granted	21,052,758	30,732,900	0
Number of Options, Forfeited and expired	-4,013,850	-1,408,938	-456,870
Number of Options, Exercised	-6,542,022	-3,550,910	-4,887,757
Number of Options, Outstanding, Ending Balance	50,267,007	39,770,121	13,997,069
Number of Options, Exercisable	13,382,374
Number of Options, Vested and expected to vest	43,222,033
Weighted Average Exercise Price
Weighted Average Exercise Price, Outstanding, Beginning Balance (US$ per share)	$0.44	$0.03	$0.03
Weighted Average Exercise Price, Granted (US$ per share)	$1.30	$0.58	$0
Weighted Average Exercise Price, Forfeited and expired (US$ per share)	$0.91	$0.44	$0.03
Weighted Average Exercise Price, Exercised (US$ per share)	$0.23	$0.03	$0.03
Weighted Average Exercise Price, Outstanding, Ending Balance (US$ per share)	$0.79	$0.44	$0.03
Weighted Average Exercise Price, Exercisable (US$ per share)	$0.30
Weighted Average Exercise Price, Vested and expected to vest (US$ per share)	$0.76
Weighted Average Remaining Contractual Life
Weighted Average Remaining Contractual Life, Outstanding, Beginning Balance (in years)	8.1	5.4	6.4
Weighted Average Remaining Contractual Life, Outstanding, Ending Balance (in years)	8.2	8.1	5.4
Weighted Average Remaining Contractual Life, Exercisable (in years)	5.8
Weighted Average Remaining Contractual Life, Vested and expected to vest (in years)	8
Aggregate Intrinsic Value
Aggregate Intrinsic Value, Outstanding, Beginning Balance (US$ in million)	$30.20	$5.90	$13
Aggregate Intrinsic Value, Exercised (US$ in million)	7.1	3.6	3.1
Aggregate Intrinsic Value, Outstanding, Ending Balance (US$ in million)	17.6	30.2	5.9
Aggregate Intrinsic Value, Exercisable (US$ in million)	10
Aggregate Intrinsic Value, Vested and expected to vest (US$ in million)	$16.20

Sharebased_Compensation_Share_2

Share-based Compensation (Share Options, Additional Information) (Details)

12 Months Ended

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2014

Dec. 31, 2014

USD ($)

CNY

CNY

CNY

Share Options [Member]

Share Options [Member]

Share Options [Member]

Share Options [Member]

Share Options [Member]

Share Options [Member]

Share Options [Member]

Share Options [Member]

ADS [Member]

Ordinary Shares [Member]

USD ($)

CNY

USD ($)

CNY

CNY

Former employees [Member]

Former employees [Member]

Former employees [Member]

USD ($)

USD ($)

USD ($)

CNY

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Closing stock price (US$ per share)

$8.31

$1.04

Weighted-average grant date fair values of options granted (US$ per share)

$0.67

$0.50

Cash received from former employees' exercise of options

$200,000

1,500,000

Shares issued to former employees after IPO (number of shares)

4,913,390

4,913,390

Contingently issuable shares to be issued upon former employees' request (number of shares)

1,799,001

1,799,001

2,263,518

Recognized share-based compensation

8,571,000

53,181,000

16,723,000

6,759,000

8,500,000

53,000,000

16,800,000

-100,000

Unrecognized share-based compensation for options

$12,100,000

75,200,000

Period for recognition

2 years 10 months 24 days

2 years 10 months 24 days

Sharebased_Compensation_Share_3

Share-based Compensation (Share Option Assumptions) (Details)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected dividend yield (as a percent)	0.00%	0.00%
Expected term (years)		6 years 1 month 28 days
Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected volatility rate (as a percent)	56.10%	57.60%
Expected term (years)	5 years 9 months 22 days
Risk-free interest rate (per annum) (as a percent)	1.43%	1.54%
Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected volatility rate (as a percent)	57.50%	58.42%
Expected term (years)	6 years 1 month 28 days
Risk-free interest rate (per annum) (as a percent)	1.88%	1.88%

Sharebased_Compensation_Restri

Share-based Compensation (Restricted Share Units) (Details)	12 Months Ended				0 Months Ended	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Mar. 17, 2011	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2012
	USD ($)	CNY	CNY	CNY	Restricted Share Units (RSUs) [Member]	Restricted Share Units (RSUs) [Member]	Restricted Share Units (RSUs) [Member]	Restricted Share Units (RSUs) [Member]	Restricted Share Units (RSUs) [Member]	Restricted Share Units (RSUs) [Member]	Restricted Share Units (RSUs) [Member]
						USD ($)	CNY	USD ($)	CNY	USD ($)	CNY
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Award vesting period (in years)						4 years	4 years
Number of Units
Number of Shares, Unvested, Beginning Balance						425,579	425,579	1,687,178	1,687,178	4,256,608	4,256,608
Number of Units, Granted					10,050,958	0	0	0	0	0	0
Number of Units, Vested						-386,763	-386,763	-1,156,282	-1,156,282	-1,966,987	-1,966,987
Number of Units, Forfeited						-6,316	-6,316	-105,317	-105,317	-602,443	-602,443
Number of Shares, Unvested, Ending Balance						32,500	32,500	425,579	425,579	1,687,178	1,687,178
Weighted-Average Grant-Date Fair Value
Weighted-Average Grant-Date Fair Value, Unvested, Beginning Balance (US$ per share)						$1.07		$1.07		$1.07
Weighted-Average Grant-Date Fair Value, Granted (US$ per share)						$0		$0		$0
Weighted-Average Grant-Date Fair Value, Vested (US$ per share)						$1.07		$1.07		$1.07
Weighted-Average Grant-Date Fair Value, Forfeited (US$ per share)						$1.07		$1.07		$1.07
Weighted-Average Grant-Date Fair Value, Unvested, Ending Balance (US$ per share)						$1.07		$1.07		$1.07
Recognized share-based compensation	$8,571,000	53,181,000	16,723,000	6,759,000		$50,000	300,000		1,300,000		3,100,000
Unrecognized share-based compensation						200	1,200
Unrecognized share-based compensation, weighted average period for recognition (in years)						0 years 2 months 12 days	0 years 2 months 12 days
Total fair value of restricted share units vested						$400,000		$1,200,000		$2,100,000

Sharebased_Compensation_Restri1

Share-based Compensation (Restricted Shares) (Details)	0 Months Ended	12 Months Ended					0 Months Ended	12 Months Ended
	Mar. 15, 2011	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Mar. 17, 2011	Mar. 17, 2011	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2012	Mar. 17, 2011
		USD ($)	CNY	CNY	CNY	Ordinary Shares [Member]	Restricted Shares [Member]	Restricted Shares [Member]	Restricted Shares [Member]	Restricted Shares [Member]	Restricted Shares [Member]	Restricted Shares [Member]	Restricted Shares [Member]	Restricted Shares and Restricted Share Units [Member]
						USD ($)	USD ($)	USD ($)	CNY	USD ($)	CNY	USD ($)	CNY	USD ($)
							employees
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of stock options cancelled	18,778,200
Restricted shares, number of employees granted							22
Award vesting period (in years)								4 years	4 years
Incremental share-based compensation							$500,000
Total amount of unrecognized share-based compensation of unvested option and incremental share-based compensation							2,200,000
Total amount of unrecognized share-based compensation of unvested option and incremental share-based compensation, recognized immediately							200,000
Total amount of unrecognized share-based compensation of unvested option and incremental share-based compensation, recognized during rest of vesting period of restricted share							2,000,000
Number of Shares
Number of Shares, Unvested, Beginning Balance								845,000	845,000	4,759,780	4,759,780	9,711,830	9,711,830
Number of Shares, Granted							19,008,200	0	0	0	0	0	0
Number of Shares, Vested								-676,250	-676,250	-2,864,780	-2,864,780	-4,702,050	-4,702,050
Number of Shares, Forfeited								-168,750	-168,750	-1,050,000	-1,050,000	-250,000	-250,000
Number of Shares, Unvested, Ending Balance								0	0	845,000	845,000	4,759,780	4,759,780
Weighted-Average Grant-Date Fair Value
Weighted-Average Grant-Date Fair Value, Unvested, Beginning Balance (US$ per share)								$1.07		$1.07		$1.07
Weighted-Average Grant-Date Fair Value, Granted (US$ per share)								$0		$0		$0
Weighted-Average Grant-Date Fair Value, Vested (US$ per share)								$1.07		$1.07		$1.07
Weighted-Average Grant-Date Fair Value, Forfeited (US$ per share)								$1.07		$1.07		$1.07
Weighted-Average Grant-Date Fair Value, Unvested, Ending Balance (US$ per share)								$0		$1.07		$1.07
Recognized share-based compensation		8,571,000	53,181,000	16,723,000	6,759,000			-20,000	-100,000		-1,300,000		3,700,000
Unrecognized share-based compensation									0
Total fair value of restricted share vested								$700,000		$3,100,000		$5,100,000
Fair value of restricted shares and restricted share units (US$ per share)														$1.07
Fair value of underlying ordinary shares (US$ per share)						$1.14

Segments_Details

Segments (Details)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014		Dec. 31, 2014		Dec. 31, 2013		Dec. 31, 2012		Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	USD ($)		CNY		CNY		CNY		Net advertising services [Member]	Net advertising services [Member]	Net advertising services [Member]	Net advertising services [Member]	Paid services [Member]	Paid services [Member]	Paid services [Member]	Paid services [Member]
									USD ($)	CNY	CNY	CNY	USD ($)	CNY	CNY	CNY
Segment Reporting Information [Line Items]
Revenues	$263,975	[1]	1,637,860	[1]	1,424,475	[1]	1,111,004	[1]	$191,819	1,190,158	863,737	610,160	$72,156	447,702	560,738	500,844
Cost of revenues	-125,976	[1]	-781,632	[1]	-696,355	[1]	-631,299	[1]	-84,220	-522,553	-379,868	-313,141	-41,756	-259,079	-316,487	-318,158
Gross profit	$137,999		856,228		728,120		479,705		$107,599	667,605	483,869	297,019	$30,400	188,623	244,251	182,686
[1]	Revenues, cost of revenues and operating expenses include transactions with related parties as follows: 2012 2013 2014 2014 RMB RMB RMB US$ Net advertising revenues 35,438 45,127 55,565 8,956 Paid service revenues 429,125 413,407 291,610 46,999 Cost of revenues (67,481) (76,491) (45,917) (7,401) Sales and marketing expenses (916) (1,040) (1,246) (201) General and administrative expenses (646) (404) (354) (57)

Deconsolidation_Details

Deconsolidation (Details)	12 Months Ended				1 Months Ended
	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014	Dec. 31, 2014
	USD ($)	CNY	CNY	CNY	Tianbo [Member]	Tianbo [Member]
					USD ($)	CNY
Schedule of Deconsolidation [Line Items]
Percentage of equity interest before deconsolidation					51.00%	51.00%
Portion of equity interests sold in previously consolidated subsidiary					1.00%	1.00%
Percentage of retained equity interests in previously consolidated subsidiary					50.00%	50.00%
Gain on deconsolidation of previously consolidated subsidiary	$4,780,000	29,660,000	0	0	$1,000,000	6,200,000
Cash consideration of deconsolidation of previously consolidated subsidiary						200,000
Fair value of retained equity interest in previously consolidated subsidiary on the date the subsidiary was deconsolidated					2,100,000	13,100,000
Carrying amount of noncontrolling interest in the former subsidiary						2,900,000
Carrying amount of former subsidiary's net assets						10,000,000

Fair_Value_Measurements_Detail

Fair Value Measurements (Details)	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified	USD ($)	CNY	CNY	Quote Prices in Active Market for Identical Assets (Level 1) [Member]	Quote Prices in Active Market for Identical Assets (Level 1) [Member]	Significant Other Observable Inputs (Level 2) [Member]	Significant Other Observable Inputs (Level 2) [Member]	Significant Unobservable Inputs (Level 3) [Member]	Significant Unobservable Inputs (Level 3) [Member]
				CNY	CNY	CNY	CNY	CNY	CNY
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Cash equivalents			648,473		648,473		0		0
Term deposits and short term investments		40,000	556,672	0	0	40,000	556,672	0	0
Restricted cash			10,000		10,000		0		0
Available-for-sale investment	$12,425	77,093	0	0		0		77,093

Net_Income_per_Share_Details

Net Income per Share (Details)	12 Months Ended
In Thousands, except Share data, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY	CNY	Class A and Class B ordinary share [Member]	Class A and Class B ordinary share [Member]	Class A and Class B ordinary share [Member]	Class A and Class B ordinary share [Member]	ADS (1 ADS represents 8 Class A ordinary shares) [Member]	ADS (1 ADS represents 8 Class A ordinary shares) [Member]	ADS (1 ADS represents 8 Class A ordinary shares) [Member]	ADS (1 ADS represents 8 Class A ordinary shares) [Member]
					USD ($)	CNY	CNY	CNY	USD ($)	CNY	CNY	CNY
Numerator:
Net income attributable to Phoenix New Media Limited	$42,402	263,091	279,554	107,359
Denominator:
Weighted average number of shares outstanding					595,521,893	595,521,893	602,991,298	619,849,313
Weighted average number of contingently issuable shares					2,094,730	2,094,730	2,997,099	4,160,957
Denominator used in computing net income per share - basic					597,616,623	597,616,623	605,988,397	624,010,270	74,702,078	74,702,078	75,748,550	78,001,284
Net income per share - basic					$0.07	0.44	0.46	0.17	$0.57	3.52	3.69	1.38
Numerator:
Net income attributable to Phoenix New Media Limited	$42,402	263,091	279,554	107,359
Denominator:
Denominator used in computing net income per share - basic					597,616,623	597,616,623	605,988,397	624,010,270	74,702,078	74,702,078	75,748,550	78,001,284
Share-based awards					17,003,487	17,003,487	16,432,062	19,737,876
Denominator used in computing net income per share - diluted					614,620,110	614,620,110	622,420,459	643,748,146	76,827,514	76,827,514	77,802,557	80,468,518
Net income per share - diluted					$0.07	0.43	0.45	0.17	$0.55	3.42	3.59	1.33

Net_Income_per_Share_Narrative

Net Income per Share (Narrative) (Details) (Options to purchase ordinary shares [Member])	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Options to purchase ordinary shares [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Anti-dilutive securities excluded from computation of diluted net income per share (number of shares)	27,823,275	7,371,269	0

Treasury_Stock_Details

Treasury Stock (Details)	Dec. 31, 2014	Dec. 31, 2013	Jul. 30, 2012	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2012	31-May-14	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2014
In Millions, except Share data, unless otherwise specified			Share Repurchase Program [Member]	Share Repurchase Program [Member]	Share Repurchase Program [Member]	Share Repurchase Program [Member]	Share Repurchase Program [Member]	New Share Repurchases Program [Member]	New Share Repurchases Program [Member]	New Share Repurchases Program [Member]	New Share Repurchases Program [Member]
			ADS [Member]	ADS [Member]	ADS [Member]	ADS [Member]	ADS [Member]	ADS [Member]	ADS [Member]	ADS [Member]	Ordinary Shares [Member]
			USD ($)	USD ($)	CNY	USD ($)	CNY	USD ($)	USD ($)	CNY
Equity, Class of Treasury Stock [Line Items]
Share repurchase program, authorized amount			$20					$50
Share repurchase program, period in force			12 months					12 months
Share repurchase program, shares, repurchased during period				2,524,574	2,524,574	2,273,695	2,273,695		4,021,073	4,021,073	32,168,584
Share repurchase program, consideration, repurchased during period				11.7	72.6	8.3	52.5		39.2	241.3
Aggregate shares repurchased, number of shares				4,798,269	4,798,269
Shares repurchased, consideration				20	125.1
Cancellation of repurchased ordinary shares, number of shares									30,128,928	30,128,928
Aggregate consideration of cancellation of repurchased shares				20.2	126.6				37.3	229.1
Cancellation fees				$0.20	1.5				$0.20	1.2
Treasury stock, shares	2,039,656	0

Commitments_and_Contingencies_1

Commitments and Contingencies (Commitments) (Details) (CNY)	Dec. 31, 2014
In Thousands, unless otherwise specified
Unrecorded Unconditional Purchase Obligation [Line Items]
2015	91,520
2016	44,720
2017	17,525
2018	100
2019 and thereafter	75
Total	153,940
Rental [Member]
Unrecorded Unconditional Purchase Obligation [Line Items]
2015	38,377
2016	37,798
2017	16,175
2018	0
2019 and thereafter	0
Total	92,350
Bandwidth Purchases [Member]
Unrecorded Unconditional Purchase Obligation [Line Items]
2015	31,658
2016	2,110
2017	1,055
2018	0
2019 and thereafter	0
Total	34,823
Cooperation with Phoenix TV Group [Member]
Unrecorded Unconditional Purchase Obligation [Line Items]
2015	4,883	[1]
2016	1,526	[1]
2017	0	[1]
2018	0	[1]
2019 and thereafter	0	[1]
Total	6,409	[1]
Content Purchases [Member]
Unrecorded Unconditional Purchase Obligation [Line Items]
2015	9,226
2016	2,673
2017	275
2018	100
2019 and thereafter	75
Total	12,349
Property and Equipment, and Intangible Assets [Member]
Unrecorded Unconditional Purchase Obligation [Line Items]
2015	3,449
2016	0
2017	0
2018	0
2019 and thereafter	0
Total	3,449
Others [Member]
Unrecorded Unconditional Purchase Obligation [Line Items]
2015	3,927
2016	613
2017	20
2018	0
2019 and thereafter	0
Total	4,560
[1]	The Group and Phoenix TV Group have been involved in various cooperation arrangements, including content sharing, branding and co-promotion, technical support and corporate management (Refer to Note 2(a)). There was no payment for these arrangements until November 2009 when a cooperation agreement was signed between Phoenix TV and the Group to stipulate the cost and expenses charged to the Group for the year 2010 and going forward. Based on the agreement, the Group will pay Phoenix TV 50% of revenue generated from certain contents provided by Phoenix TV Group, plus a fixed amount of payment to cover other services provided by Phoenix TV Group. The fixed amount was RMB1.6 million for the first year of the agreement, and increases by 25% annually. On March 28, 2011, Phoenix TV and the Group amended their cooperation agreement to extend the expiration of cooperation period from November 2014 to March 2016. The consideration arrangements for the cooperation remained unchanged. This fixed amount has been included in above table as a commitment to Phoenix TV Group.

Commitments_and_Contingencies_2

Commitments and Contingencies (Narrative) (Details)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014	Dec. 31, 2010
	USD ($)	CNY	CNY	CNY	Phoenix TV [Member]	Phoenix TV [Member]
						CNY
Unrecorded Unconditional Purchase Obligation [Line Items]
Percentage of revenue generated from certain contents provided by Phoenix TV Group, group will pay (as a percent)					50.00%
Fixed amount of payment to cover other services provided by Phoenix TV Group, group will pay for the first year						1,600,000
Percentage of annual growth on fixed amount of payment, group will pay					25.00%
Rental expenses	6,400,000	39,800,000	37,800,000	32,300,000
Uncertain tax positions	$2,718,000	16,867,000	12,231,000

Related_Party_Transactions_Det

Related Party Transactions (Details)	12 Months Ended
	Dec. 31, 2014
Entities within the non US listed part of Phoenix TV Group [Member]
Related Party Transaction [Line Items]
Relationships with Group	Under common control by Phoenix TV
CMCC [Member]
Related Party Transaction [Line Items]
Relationships with Group	A shareholder of Phoenix TV
Beijing Phoenix Lilita Information Technology Co., Ltd ("Lilita") [Member]
Related Party Transaction [Line Items]
Relationships with Group	Related party of Phoenix TV Group
Beijing Fenghuang Tianbo Network Technology Co., Ltd [Member]
Related Party Transaction [Line Items]
Relationships with Group	Equity method investee
Phoenix FM Limited [Member]
Related Party Transaction [Line Items]
Relationships with Group	Equity method investee
Shenzhenshi Fenghuang Jingcai Network Technology Co., Ltd [Member]
Related Party Transaction [Line Items]
Relationships with Group	Equity method investee
Particle Inc. [Member]
Related Party Transaction [Line Items]
Relationships with Group	Equity method investee
Mr. Gao Ximin and Mr. Qiao Haiyan [Member]
Related Party Transaction [Line Items]
Relationships with Group	Legal shareholders of Tianying Jiuzhou, employees of the Group
Mr. He Yansheng [Member]
Related Party Transaction [Line Items]
Relationships with Group	Legal shareholder of Yifeng Lianhe, employee of the Group
Mr. Wu Haipeng and Mr. He Yansheng [Member]
Related Party Transaction [Line Items]
Relationships with Group	Legal shareholders of Chenhuan, employees of the Group
Ms. Shang Xiaowei and Ms. Shi Xueyi [Member]
Related Party Transaction [Line Items]
Relationships with Group	Legal shareholders of Huanyou Tianxia, employees of the Group
Mr. Chen Ming and Mr. Zou Ming [Member]
Related Party Transaction [Line Items]
Relationships with Group	Legal shareholders of You Jiuzhou, employees of the Group

Related_Party_Transactions_Tra

Related Party Transactions (Transactions with Non US Listed Part of Phoenix TV Group and CMCC) (Details)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY	CNY	Phoenix TV Group [Member]	Phoenix TV Group [Member]	Phoenix TV Group [Member]	Phoenix TV Group [Member]	Phoenix TV Group and its customers [Member]	Phoenix TV Group and its customers [Member]	Phoenix TV Group and its customers [Member]	Phoenix TV Group and its customers [Member]	CMCC [Member]	CMCC [Member]	CMCC [Member]	CMCC [Member]
					USD ($)	CNY	CNY	CNY	USD ($)	CNY	CNY	CNY	USD ($)	CNY	CNY	CNY
Related Party Transaction [Line Items]
Contents provided by related party					($606)	-3,757	-3,477	-3,153
Data line services provided by related party					-59	-363	-392	-375
Advertising and promotion expenses charged by related party	-201	-1,246	-1,040	-916	-201	-1,246	-1,040	-916
Corporate administrative expenses charged by related party	-57	-354	-404	-646	-57	-354	-404	-646
Advertising revenues earned from related party	8,956	55,565	45,127	35,438					4,056	25,168	28,911	29,754	4,778	29,643	16,216	5,684
Paid service revenues earned from and through related party	46,999	291,610	413,407	429,125									46,861	290,755	413,407	429,125
Revenue sharing fees and bandwidth costs to related party													($6,731)	-41,766	-72,622	-63,953

Related_Party_Transactions_Tra1

Related Party Transactions (Transactions with Equity Method Investees) (Details)

12 Months Ended

In Thousands, unless otherwise specified

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2012

USD ($)

CNY

CNY

CNY

FM [Member]

FM [Member]

FM [Member]

FM [Member]

Tianbo [Member]

Tianbo [Member]

Tianbo [Member]

Tianbo [Member]

Lilita [Member]

Lilita [Member]

Lilita [Member]

Lilita [Member]

USD ($)

CNY

CNY

CNY

USD ($)

CNY

CNY

CNY

USD ($)

CNY

CNY

CNY

Related Party Transaction [Line Items]

Financial support provided to related party

$642

3,982

0

0

Advertising revenues earned from related party

8,956

55,565

45,127

35,438

68

421

0

0

54

333

0

0

Brand license authorization revenues earned from related party

46,999

291,610

413,407

429,125

138

855

0

0

Advertising resources provided by related party

($5)

-31

0

0

Related_Party_Transactions_Amo

Related Party Transactions (Amounts Due from and Due to Related Parties) (Details)

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

Dec. 31, 2014

Dec. 31, 2014

Dec. 31, 2013

In Thousands, unless otherwise specified

USD ($)

CNY

CNY

CMCC [Member]

CMCC [Member]

CMCC [Member]

Phoenix TV Group [Member]

Phoenix TV Group [Member]

Phoenix TV Group [Member]

Equity method investees [Member]

Equity method investees [Member]

Equity method investees [Member]

Others [Member]

Others [Member]

Others [Member]

USD ($)

CNY

CNY

USD ($)

CNY

CNY

USD ($)

CNY

CNY

USD ($)

CNY

CNY

Amounts due from related parties:

Accounts receivable from related party

$11,971

74,273

73,113

Due from related party

12,457

77,293

52,042

Due from equity method investees

3,783

23,469

0

Others

191

1,189

3

Total

28,402

176,224

125,158

Amounts due to related parties:

Due to related party

$3,625

22,489

21,034

$91

563

248

$3,534

21,926

20,786

Restricted_Net_Assets_Narrativ

Restricted Net Assets (Narrative) (Details) (Group's subsidiaries, VIEs and subsidiaries of VIE incorporated in PRC [Member])	12 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013
	USD ($)	CNY	CNY
Schedule of Restricted Net Assets [Line Items]
Portion of after-tax profit to be allocated to general reserve under PRC law (as a percent)	10.00%	10.00%
Required general reserve/registered capital ratio to de-force compulsory net profit allocation to general reserve (as a percent)	50.00%	50.00%
Restricted Net Assets	$58.90	365.6	205.8
Whether restricted net assets exceed 25% of consolidated net assets of the Company	No	No

Subsequent_Events_Narrative_De

Subsequent Events (Narrative) (Details)	Dec. 31, 2014	Apr. 29, 2015	Apr. 29, 2015	Apr. 29, 2015	Jan. 14, 2015	Jan. 29, 2015	Feb. 13, 2015	Apr. 01, 2015
In Millions, unless otherwise specified	Particle Inc. [Member]	Subsequent Event [Member]	Subsequent Event [Member]	Subsequent Event [Member]	Subsequent Event [Member]	Subsequent Event [Member]	Subsequent Event [Member]	Subsequent Event [Member]
		Particle Inc. [Member]	Particle Inc. [Member]	Particle Inc. [Member]	Shanghai Miaoqiu Network Culture Co., Ltd. ("Miaoqiu") [Member]	Beijing Phoenix Lilita Information Technology Co Ltd [Member]	Hangzhou Qike Technology Co., Ltd. [Member]	Lifeix Inc. [Member]
			Series C preferred share [Member]	Ordinary share and Class A ordinary share [Member]	CNY	CNY	CNY	USD ($)
			USD ($)	USD ($)
Subsequent Event [Line Items]
Percentage of equity interest acquired			21.98%	14.41%		5.00%		0.30%
Aggregate purchase price			$30	$27.60		0.5		$1
Percentage of equity interests owned by the Company on an as-if converted basis	18.42%	49.02%
Financial support provided to subsidiary or VIE					34
Contributed capital							4.5
Equity interests owned by the Company							45.00%