LGBTQ Loyalty (LFAP) 10-Q 19 Nov 13 2013 Q3 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	9 Months Ended
	Sep. 30, 2013	Nov. 18, 2013
Document And Entity Information	'	'
Entity Registrant Name	'LIFEAPPS DIGITAL MEDIA INC.	'
Entity Central Index Key	'0001510247	'
Document Type	'10-Q	'
Document Period End Date	30-Sep-13	'
Amendment Flag	'false	'
Current Fiscal Year End Date	'--12-31	'
Is Entity a Well-known Seasoned Issuer?	'No	'
Is Entity a Voluntary Filer?	'No	'
Is Entity's Reporting Status Current?	'Yes	'
Entity Filer Category	'Smaller Reporting Company	'
Entity Common Stock, Shares Outstanding	'	76,000,000
Document Fiscal Period Focus	'Q3	'
Document Fiscal Year Focus	'2013	'

Condensed_Consolidated_Balance

Condensed Consolidated Balance Sheets (Unaudited) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Current assets:	'	'
Cash	$123,696	$791,065
Accounts receivable	18,538	'
Inventory	112,825	'
Other current assets	18,947	45,360
Total current assets	274,006	836,425
Fixed assets, net of depreciation	6,820	'
Intangible asset, net of amortization	83,281	4,666
Goodwill	11,550	'
Total Assets	375,657	841,091
Current liabilities:	'	'
Accounts payable and accrued expenses	79,233	47,700
Amount due to related party	6,487	6,834
Total current liabilities	85,720	54,534
Total liabilities	85,720	54,534
Stockholders' Equity	'	'
Preferred stock, $.001 par value, none issued or outstanding	'	'
Common stock, $0.001 par value, 300,000,000 shares authorized, 76,000,000 shares issued and outstanding, as of September 30, 2013 and December 31, 2012	76,000	76,000
Additional paid in capital	1,314,266	1,195,937
Accumulated deficit	-1,100,329	-485,380
Total stockholders' equity	289,937	786,557
Total Liabilities and Stockholders' Equity	$375,657	$841,091

Condensed_Consolidated_Balance1

Condensed Consolidated Balance Sheets (Parenthetical) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Stockholders' Equity	'	'
Preferred stock, par value	$0.00	$0.00
Preferred stock, shares authorized	0	0
Preferred stock, issued	0	0
Preferred stock, outstanding	0	0
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	300,000,000	300,000,000
Common stock, issued	76,000,000	76,000,000
Common stock, outstanding	76,000,000	76,000,000

Condensed_Consolidated_Stateme

Condensed Consolidated Statements of Operations (Unaudited) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Condensed Consolidated Statements Of Operations	'	'	'	'
Revenue	$74,939	$440	$168,617	$1,706
Cost of revenue	51,962	21,970	117,324	21,970
Gross profit (loss)	22,977	-21,530	51,293	-20,264
Operating expenses:	'	'	'	'
General and administrative	214,728	67,667	648,481	146,460
Depreciation and amortization	7,854	891	17,793	2,401
Total operating expenses	222,582	68,558	666,274	148,861
Operating loss	-199,605	-90,088	-614,981	-169,125
Interest (income) expense	-7	2,685	-32	4,055
Net (loss)	($199,598)	($92,773)	($614,949)	($173,180)
Per share information - basic and fully diluted	'	'	'	'
Weighted average shares outstanding	76,000,000	44,268,478	76,000,000	41,422,825
Net (loss) per share	$0	$0	($0.01)	$0

Condensed_Consolidated_Stateme1

Condensed Consolidated Statements of Cash Flows (Unaudited) (USD $)	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012
Condensed Consolidated Statements Of Cash Flows	'	'
Net cash used in operations	($552,244)	($159,520)
Cash flow from investing activities:	'	'
Assets purchased in business combination	-99,500	'
Investment in intangible assets	-12,608	-1,630
Investment in fixed assets	-2,670	'
Net Cash used in investing activities	-114,778	-1,630
Cash flow from financing activities:	'	'
Repayments to related party	-347	-33,450
Issuance of common stock for cash	'	1,140,000
Advances from related party	'	29,500
Net cash (used) provided by financing activities	-347	1,136,050
Net (decrease) increase in cash	-667,369	974,900
Cash at beginning of period	791,065	698
Cash at end of period	$123,696	$975,598

Nature_of_Business

Nature of Business	9 Months Ended
	Sep. 30, 2013
Notes to Financial Statements	'
Note 1. Nature of Business	'
	Throughout this report, the terms “our,” “we,” “us,” and the “Company” refer to LifeApps Digital Media Inc., including its subsidiaries. The accompanying unaudited condensed consolidated financial statements of LifeApps Digital Media Inc. at September 30, 2013 and 2012 have been prepared in accordance with generally accepted accounting principles (“GAAP”) for interim financial statements, instructions to Form 10-Q, and Regulation S-X. Accordingly, certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted. These condensed consolidated financial statements should be read in conjunction with the financial statements and notes thereto included in our annual report on Form 10-K for the year ended December 31, 2012. In management's opinion, all adjustments (consisting only of normal recurring adjustments) considered necessary for a fair presentation to make our financial statements not misleading have been included. The results of operations for the periods ended September 30, 2013 and 2012 presented are not necessarily indicative of the results to be expected for the full year. The December 31, 2012 balance sheet has been derived from our audited financial statements included in our annual report on Form 10-K for the year ended December 31, 2012.
	We are building health, fitness and sports communities across multiple digital platforms including mobile apps, digital sports and fitness publications, sports and fitness products, sporting events, gateway platforms, online websites and social media.
	We were in the development stage from July 15, 2009 through March 31, 2013. Our fiscal year ending December 31, 2013 is the first year during which we are considered an operating company and is no longer in the development stage.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	9 Months Ended
	Sep. 30, 2013
Notes to Financial Statements	'
Note 2. Summary of Significant Accounting Policies	'
	The accompanying financial statements have been prepared in conformity with GAAP, which contemplates our continuation as a going concern. We have incurred losses to date of $1,100,329. To date we have funded our operations through advances from a related party, issuance of convertible debt, and the sale of our common stock. We intend to raise additional funding through third party equity or debt financing. There is no certainty that funding will be available as needed. These factors raise substantial doubt about our ability to continue operating as a going concern. Our ability to continue our operations as a going concern, realize the carrying value of our assets, and discharge our liabilities in the normal course of business is dependent upon our ability to raise capital sufficient to fund our commitments and ongoing losses, and ultimately generate profitable operations.
	Principles of Consolidation
	The accompanying consolidated financial statements include the accounts of the Company and our wholly owned subsidiaries, Lifeapps Inc. and Sports One Group Inc. All material inter-company transactions and balances have been eliminated in consolidation.
	Use of Estimates
	The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities in the balance sheets and revenues and expenses during the years reported. Actual results may differ from these estimates.
	Inventory
	Inventory consists of finished goods, sports and fitness products, and is stated at the lower of cost or net realizable value, with cost being determined on a first-in first-out basis.
	Intangibles
	Internet domain name costs are being amortized over the expected useful life of the domain name which we estimate to be is three years from the date of registering the domain name. In accordance with ASC Topic 350 Intangibles – Goodwill and Other (“ASC 350”), the costs to obtain and register an internet domain shall be capitalized. Website and customer and supplier lists are being amortized over three and five years, respectively, which are their estimated useful lives.
	Goodwill
	Goodwill is initially recorded at fair value and not amortized, but is reviewed for impairment at least annually or more frequently if impairment indicators arise. Our goodwill is allocated by reporting unit and is evaluated for impairment by first performing a qualitative assessment to determine whether a quantitative goodwill test is necessary. If it is determined, based on qualitative factors, the fair value of the reporting unit may be more likely than not less than carrying amount, or if significant changes to economic factors related to the reporting unit have occurred that could materially impact fair value, a quantitative goodwill impairment test would be required. Additionally, we can elect to forgo the qualitative assessment and perform the quantitative test.
	Revenue Recognition
	Revenue is derived primarily from the sale of sports and fitness apparel and equipment, and software applications designed for use on mobile devices such as smart phones and tablets. Revenue is recognized only when persuasive evidence of an arrangement exists, the fee is fixed or determinable, the product or service has been delivered, and collectability is probable.
	We sell our software directly via Internet download through third party agents. We recognize revenue when payment is received from the agent. Payment is received net of commission paid to the agent, usually 70% to us and 30% to the agent. We record the net amount received as revenue.
	We also publish and sell digital magazines through the internet. Magazines can be purchased as individual volumes or as a subscription. To date we have not had any subscription sales.
	Research and development, Website Development Costs, and Software Development Costs
	All research and development costs are expensed as incurred. Software development costs eligible for capitalization under ASC 350-50, Website Development Cost , and ASC 985-20, Software-Costs of Software to be Sold, Leased or Marketed , were not material to our financial statements for the nine and three months ended September 30, 2013 and 2012. Research and development expenses amounted to $30,286 and $57,003 for nine months ended September 30, 2013 and 2012, respectively, and $3,554 and $12,598 for the three months ended September 30, 2013 and 2012, respectively. Research and development expenses were included in general and administrative expenses.
	Advertising Costs
	We recognize advertising expense when incurred. Advertising expense was $55,250 and $20,257 for the nine months ended September 30, 2013 and 2012, respectively, and $12,210 and $8,708 for the three months ended September 30, 2013 and 2012, respectively.
	Rent Expense
	We recognizes rent expense on a straight-line basis over the reasonably assured lease term as defined in ASC Topic 840, Leases (“ASC 840”). Our lease is short term and will be renewed on a month to month basis. Rent expense for the nine months ended September 30, 2013 and 2012, was $15,499 and $7,495, respectively. Rent expense for the three months ended September 30, 2013 and 2012, was $6,160 and $3,835, respectively.
	Recent Pronouncements
	We have reviewed all recently issued, but not yet effective, accounting pronouncements and do not believe the future adoption of any such pronouncements may be expected to cause a material impact on our financial condition or the results of operations.

Business_Combination

Business Combination	9 Months Ended
	Sep. 30, 2013
Notes to Financial Statements	'
Note 3. Business Combination	'
	On April 1, 2013, we purchased certain assets, related to a gateway platform which matches sports apparel manufacturers with distributors and purchasers, from Sports One Group and Performance Gear (“Sports One Group”), a sole proprietorship. The purchase price of the assets was $99,500. In accordance with the guidance of ASC Topic 805, Business Combinations (“ASC 805”) we determined that the assets acquired constitute a business and we acquired 100% of the business. We acquired the business in order to expand our electronic and mobile commerce (e-commerce and m-commerce) businesses to include health fitness and sports apparel.
	As of September 30, 2013 the purchase price allocation of the acquisitions of the aforementioned business is preliminarily dependent on finalization of the Company’s valuation assessment in accordance with ASC 805.
	The preliminary price allocation is as follows:
	Furniture and equipment		$	5,450
	Internet domain names			22,500
	Website			30,000
	Customer and supplier lists			30,000
	Goodwill			11,550
			$	99,500
	Revenue and operating income of Sports One Group since the acquisition date included in the consolidated statements of operations for the nine months ended September 30, 2013, was $147,154 and $356, respectively.
	The following table sets forth the amounts of revenue and earnings of the company and Sports One Group as though the combination took place at the beginning of the nine month periods ended September 30, 2013 and 2012:
		For the nine months ended
		September 30,
		2013				2012
	Revenue		$	271,662			$	424,236
	Net loss		$	(601,403	)		$	(115,461	)

Intangible_Assets

Intangible Assets	9 Months Ended
	Sep. 30, 2013
Notes to Financial Statements	'
Note 4. Intangible Assets	'
	At September 30, 2013 and December 31, 2012, intangible assets consist of the following:
		September 30,			December 31,
		2013			2012
	Internet domain names	$	47,642		$	12,533
	Website		30,000			-
	Customer and supplier lists		30,000			-
			107,642			12,533
	Less accumulated amortization		(24,361	)		(7,867	)
			83,281			4,666
	Goodwill		11,550			-
		$	94,831		$	4,666
	We recognize goodwill and identifiable intangibles arising from the allocation of the purchase prices of assets acquired in accordance with ASC 805. Goodwill represents the excess of cost over fair value of all identifiable assets less any liabilities assumed. Additionally, ASC 805 gives guidance on five types of assets: marketing-related, customer-related, artistic-related, contract-related, and technology based intangible assets. We identified identifiable intangibles that are marketing-related, customer-related, and technology based.
	We recognized the following intangible assets in connection with the business combination:
	Internet domain names	$	22,500
	Website		30,000
	Customer and supplier lists		30,000
	Goodwill		11,550
		$	94,050
	The amount charged to expenses for amortization of all amortizable intangibles was $16,493 and $2,401 for nine months ended September 30, 2013 and 2012, respectively, and $7,215 and $891 for the three months ended September 30, 2013 and 2012, respectively.
	Estimated future amortization expense related to the intangibles as of September 30, 2013 is as follows:
	Year Ended December 31,
	2013 (three months remaining)	$	7,215
	2014		28,860
	2015		28,544
	2016		11,162
	2017		6,000
	Thereafter		1,500
		$	83,281

Amount_Due_Shareholder

Amount Due Shareholder	9 Months Ended
	Sep. 30, 2013
Notes to Financial Statements	'
Note 5. Amount Due Shareholder	'
	Parties, which can be a corporation or individual, are considered to be related if we have the ability, directly or indirectly, to control the other party or exercise significant influence over the other party in making financial and operating decisions. Companies are also considered to be related if they are subject to common control or common significant influence.
	Amount due related party represents amounts paid on our behalf by an officer and shareholder of the Company. These advances are non-interest bearing, short term in nature and due on demand. The balance at September 30, 2013 and December 31, 2012 was $6,487 and $6,834, respectively.

Stock_Based_Compensation

Stock Based Compensation	9 Months Ended
	Sep. 30, 2013
Notes to Financial Statements	'
Note 6. Stock Based Compensation	'
	During 2012, our Board of Directors adopted the 2012 Equity Incentive Plan (“2012 Plan”), which was approved by our shareholders. The 2012 Plan provides for the issuance of up to 10,000,000 shares of our common stock. The plan provides for the award of options, stock appreciation rights, performance share awards, and restricted stock and stock units. The plan is administered by the Board of Directors.
	During 2012, the Board of Directors authorized the issuance of 1,400,000 options to purchase shares of our common stock to employees and directors, and 900,000 options to purchase our common stock to non-employees of the Company who provide consulting services. During the nine months ended September 30, 2013, one employee and two contracts with non-employees were terminated. All previously unvested stock option expense in the amount of $12,364 was reversed and credited to general and administrative expenses.
	During the nine months ended September 30, 2013, the Board of Directors authorized the issuance of 3,600,000 options to purchase shares of our common stock to employees and directors, and 375,000 options to purchase our common stock to non-employees of the Company who provide consulting services.
	The fair value of the options, $104,420, was estimated at the date of grant using the Black-Scholes option pricing model, with the following assumptions:
	Expected life (in years)		3
	Volatility (based on a comparable company)		117	%
	Risk Free interest rate		0.48	%
	Dividend yield (on common stock)		-
	Amounts charged to expense for the options granted to employees and non-employees was $118,329 and $32,465, for the nine and three month periods ended September 30, 2013. There were no expenses the same periods in 2012.
	The following is a summary of stock option issued to employees and directors:
		Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term (in years)		Aggregate Intrinsic Value
	Outstanding January 1, 2013		1,400,000		$	0.07
	Granted		3,600,000		$	0.038
	Exercised		-		$	-
	Cancelled		(50,000	)	$	0.07
	Outstanding September 30, 2013		4,950,000		$	0.047		2.56	$	111,600
	Exercisable September 30, 2013		2,100,000		$	0.052		2.49	$	37,200
	We will recognize compensation expense of $37,743 in future periods through June 30, 2014.
	The following is a summary of stock options issued to non-employees:
		Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term (in years)		Aggregate Intrinsic Value
	Outstanding January 1, 2013		900,000		$	0.07
	Granted		375,000		$	0.038
	Exercised		-		$	-
	Cancelled		(250,000	)	$	0.07
	Outstanding September30, 2013		1,025,000		$	0.059		2.39	$	11,625
	Exercisable September 30, 2013		558,332		$	0.063		2.33	$	3,875
	We will recognize expense of $5,843 in future periods through June 30, 2014.

Outstanding_Warrants

Outstanding Warrants	9 Months Ended
	Sep. 30, 2013
Notes to Financial Statements	'
Note 7. Outstanding Warrants	'
	There were no warrants issued during the nine months ended September 30, 2013. The following is a summary of outstanding warrants as of September 30, 2013:
		Number of warrants		Exercise price per share		Average remaining		Aggregate intrinsic
						term in years		value at date of grant
	Warrants issued in connection with private placement of units in 2012		6,000,000	$	1		3.98	$	-

Income_Taxes

Income Taxes	9 Months Ended
	Sep. 30, 2013
Notes to Financial Statements	'
Note 8. Income Taxes	'
	We account for income taxes in interim periods in accordance with ASC Topic 740, Income Taxes (“ASC 740”). We have determined an estimated annual effective tax rate. The rate will be revised, if necessary, as of the end of each successive interim period during our fiscal year to our best current estimate. As of September 30, 2013 the estimated effective tax rate for the year will be zero.
	There are open statutes of limitations for taxing authorities in federal and state jurisdictions to audit our tax returns from 2009 through the current period. Our policy is to account for income tax related interest and penalties in income tax expense in the statement of operations. There have been no income tax related interest or penalties assessed or recorded.
	ASC 740 prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. This pronouncement also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure, and transition.
	For the nine and three months ended September 30, 2013 and 2012 we did not have any interest and penalties associated with tax positions. As of September 30, 2013 we did not have any significant unrecognized uncertain tax positions.

Earnings_Per_Share

Earnings Per Share	9 Months Ended
	Sep. 30, 2013
Notes to Financial Statements	'
Note 9. Earnings Per Share	'
	We calculate earnings per share in accordance with ASC Topic 260 Earnings Per Share, which requires a dual presentation of basic and diluted earnings per share. Basic earnings per share are computed using the weighted average number of shares outstanding during the fiscal year. Diluted earnings per share represent basic earnings per share adjusted to include the potentially dilutive effect of outstanding stock options and warrants. The dilutive earnings per share were not calculated because we recorded net losses for the nine and three months ended September 30, 2013 and 2012, and the outstanding stock options and warrants are anti-dilutive.

Business_Segments

Business Segments	9 Months Ended
	Sep. 30, 2013
Notes to Financial Statements	'
Note 10. Business Segments	'
	We currently have two business segments; (i) the sale of physical products (“Products”) and (ii) digital publishing (“Publishing”). There was only one business segment, publishing, in the nine and three month periods ended September 30, 2012. The accounting policies of the segments are the same as those described in the summary of significant accounting policies.
	Operating profits for these segments excludes unallocated corporate items. Administrative and staff costs were commonly used by all business segments and was indistinguishable.
	The following sets forth information about the operations of the business segments:
		Period ended September 30,
		2013
		Nine Months			Three Months
	Revenue
	Products	$	167,889		$	74,597
	Publishing		728			342
	Total revenue	$	168,617		$	74,939
	Gross profit
	Products	$	50,929		$	22,797
	Publishing		364			180
	Total gross profit	$	51,293		$	22,977
	Other items:
	General and administrative expenses including depreciation and amortization allocable to Products segment		(38,046	)		(21,979	)
	General and administrative expenses including depreciation and amortization allocable to Publishing segment		(36,728	)		(6,119	)
	General and administrative expenses unallocated including depreciation and amortization	$	(591,500	)	$	(194,484	)
	Interest income
	Unallocated amounts	$	32		$	7
	Net income (loss)
	Products	$	12,883		$	818
	Publishing		(36,364	)		(5,939	)
	Unallocated amounts		(591,468	)		(194,477	)
	Total net loss	$	(614,949	)	$	(199,598	)
	There were no intersegment revenues.
	During the nine month period ended September 30, 2013, we purchased assets in the amount of $99,500 for use in the Products segment. All of our other assets are used for all business segments and a segment differentiation cannot be made.
	All of our revenue is generated in the United States and accordingly no geographic segment reporting is included.
	No single customer accounted for more than ten percent (10%) of our revenues in the nine and three month periods ended September 30, 2013 or 2012.

Subsequent_Events

Subsequent Events	9 Months Ended
	Sep. 30, 2013
Notes to Financial Statements	'
Note 11. Subsequent Events	'
	Management has evaluated all activity and concluded that no subsequent events have occurred that would require recognition in these financial statements or disclosure in the notes to these financial statements.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	9 Months Ended
	Sep. 30, 2013
Summary Of Significant Accounting Policies Policies	'
Principles of Consolidation	'
	The accompanying consolidated financial statements include the accounts of the Company and our wholly owned subsidiaries, Lifeapps Inc. and Sports One Group Inc. All material inter-company transactions and balances have been eliminated in consolidation.
Use of Estimates	'
	The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities in the balance sheets and revenues and expenses during the years reported. Actual results may differ from these estimates.
Inventory	'
	Inventory consists of finished goods, sports and fitness products, and is stated at the lower of cost or net realizable value, with cost being determined on a first-in first-out basis.
Intangibles	'
	Internet domain name costs are being amortized over the expected useful life of the domain name which we estimate to be is three years from the date of registering the domain name. In accordance with ASC Topic 350 Intangibles – Goodwill and Other (“ASC 350”), the costs to obtain and register an internet domain shall be capitalized. Website and customer and supplier lists are being amortized over three and five years, respectively, which are their estimated useful lives.
Goodwill	'
	Goodwill is initially recorded at fair value and not amortized, but is reviewed for impairment at least annually or more frequently if impairment indicators arise. Our goodwill is allocated by reporting unit and is evaluated for impairment by first performing a qualitative assessment to determine whether a quantitative goodwill test is necessary. If it is determined, based on qualitative factors, the fair value of the reporting unit may be more likely than not less than carrying amount, or if significant changes to economic factors related to the reporting unit have occurred that could materially impact fair value, a quantitative goodwill impairment test would be required. Additionally, we can elect to forgo the qualitative assessment and perform the quantitative test.
Revenue recognition	'
	Revenue is derived primarily from the sale of sports and fitness apparel and equipment, and software applications designed for use on mobile devices such as smart phones and tablets. Revenue is recognized only when persuasive evidence of an arrangement exists, the fee is fixed or determinable, the product or service has been delivered, and collectability is probable.
	We sell our software directly via Internet download through third party agents. We recognize revenue when payment is received from the agent. Payment is received net of commission paid to the agent, usually 70% to us and 30% to the agent. We record the net amount received as revenue.
	We also publish and sell digital magazines through the internet. Magazines can be purchased as individual volumes or as a subscription. To date we have not had any subscription sales.
Research and development, Website Development Costs, and Software Development Costs	'
	All research and development costs are expensed as incurred. Software development costs eligible for capitalization under ASC 350-50, Website Development Cost , and ASC 985-20, Software-Costs of Software to be Sold, Leased or Marketed , were not material to our financial statements for the nine and three months ended September 30, 2013 and 2012. Research and development expenses amounted to $30,286 and $57,003 for nine months ended September 30, 2013 and 2012, respectively, and $3,554 and $12,598 for the three months ended September 30, 2013 and 2012, respectively. Research and development expenses were included in general and administrative expenses.
Advertising Costs	'
	We recognize advertising expense when incurred. Advertising expense was $55,250 and $20,257 for the nine months ended September 30, 2013 and 2012, respectively, and $12,210 and $8,708 for the three months ended September 30, 2013 and 2012, respectively.
Rent Expense	'
	We recognizes rent expense on a straight-line basis over the reasonably assured lease term as defined in ASC Topic 840, Leases (“ASC 840”). Our lease is short term and will be renewed on a month to month basis. Rent expense for the nine months ended September 30, 2013 and 2012, was $15,499 and $7,495, respectively. Rent expense for the three months ended September 30, 2013 and 2012, was $6,160 and $3,835, respectively.
Recent Pronouncements	'
	We have reviewed all recently issued, but not yet effective, accounting pronouncements and do not believe the future adoption of any such pronouncements may be expected to cause a material impact on our financial condition or the results of operations.

Business_Combination_Tables

Business Combination (Tables)	9 Months Ended
	Sep. 30, 2013
Business Combination Tables	'
Preliminary price allocation	'
	The preliminary price allocation is as follows:
	Furniture and equipment		$	5,450
	Internet domain names			22,500
	Website			30,000
	Customer and supplier lists			30,000
	Goodwill			11,550
			$	99,500
Revenue and earnings	'
	The following table sets forth the amounts of revenue and earnings of the company and Sports One Group as though the combination took place at the beginning of the nine month periods ended September 30, 2013 and 2012:
		For the nine months ended
		September 30,
		2013				2012
	Revenue		$	271,662			$	424,236
	Net loss		$	(601,403	)		$	(115,461	)

Intangible_Assets_Tables

Intangible Assets (Tables)	9 Months Ended
	Sep. 30, 2013
Intangible Assets Tables	'
Intangible Assets	'
	At September 30, 2013 and December 31, 2012, intangible assets consist of the following:
		September 30,			December 31,
		2013			2012
	Internet domain names	$	47,642		$	12,533
	Website		30,000			-
	Customer and supplier lists		30,000			-
			107,642			12,533
	Less accumulated amortization		(24,361	)		(7,867	)
			83,281			4,666
	Goodwill		11,550			-
		$	94,831		$	4,666
Intangible assets with the business combination	'
	We recognized the following intangible assets in connection with the business combination:
	Internet domain names	$	22,500
	Website		30,000
	Customer and supplier lists		30,000
	Goodwill		11,550
		$	94,050
Estimated future amortization expense related to the intangibles	'
	Estimated future amortization expense related to the intangibles as of September 30, 2013 is as follows:
	Year Ended December 31,
	2013 (three months remaining)	$	7,215
	2014		28,860
	2015		28,544
	2016		11,162
	2017		6,000
	Thereafter		1,500
		$	83,281

Stock_Based_Compensation_Table

Stock Based Compensation (Tables)	9 Months Ended
	Sep. 30, 2013
Stock Based Compensation Tables	'
fair value of the options of grant using the Black-Scholes option pricing model	'
	The fair value of the options, $104,420, was estimated at the date of grant using the Black-Scholes option pricing model, with the following assumptions:
	Expected life (in years)		3
	Volatility (based on a comparable company)		117	%
	Risk Free interest rate		0.48	%
	Dividend yield (on common stock)		-
Stock option issued employees and directors	'
	The following is a summary of stock option issued to employees and directors:
		Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term (in years)		Aggregate Intrinsic Value
	Outstanding January 1, 2013		1,400,000		$	0.07
	Granted		3,600,000		$	0.038
	Exercised		-		$	-
	Cancelled		(50,000	)	$	0.07
	Outstanding September 30, 2013		4,950,000		$	0.047		2.56	$	111,600
	Exercisable September 30, 2013		2,100,000		$	0.052		2.49	$	37,200
Stock option issued to non employees	'
	The following is a summary of stock options issued to non-employees:
		Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term (in years)		Aggregate Intrinsic Value
	Outstanding January 1, 2013		900,000		$	0.07
	Granted		375,000		$	0.038
	Exercised		-		$	-
	Cancelled		(250,000	)	$	0.07
	Outstanding September30, 2013		1,025,000		$	0.059		2.39	$	11,625
	Exercisable September 30, 2013		558,332		$	0.063		2.33	$	3,875

Outstanding_Warrants_Tables

Outstanding Warrants (Tables)	9 Months Ended
	Sep. 30, 2013
Outstanding Warrants Tables	'
Summary of outstanding warrants	'
	The following is a summary of outstanding warrants as of September 30, 2013:
		Number of warrants		Exercise price per share		Average remaining		Aggregate intrinsic
						term in years		value at date of grant
	Warrants issued in connection with private placement of units in 2012		6,000,000	$	1		3.98	$	-

Business_Segments_Tables

Business Segments (Tables)	9 Months Ended
	Sep. 30, 2013
Business Segments Tables	'
Operating Profit (Loss) from Segments	'
	The following sets forth information about the operations of the business segments:
		Period ended September 30,
		2013
		Nine Months			Three Months
	Revenue
	Products	$	167,889		$	74,597
	Publishing		728			342
	Total revenue	$	168,617		$	74,939
	Gross profit
	Products	$	50,929		$	22,797
	Publishing		364			180
	Total gross profit	$	51,293		$	22,977
	Other items:
	General and administrative expenses including depreciation and amortization allocable to Products segment		(38,046	)		(21,979	)
	General and administrative expenses including depreciation and amortization allocable to Publishing segment		(36,728	)		(6,119	)
	General and administrative expenses unallocated including depreciation and amortization	$	(591,500	)	$	(194,484	)
	Interest income
	Unallocated amounts	$	32		$	7
	Net income (loss)
	Products	$	12,883		$	818
	Publishing		(36,364	)		(5,939	)
	Unallocated amounts		(591,468	)		(194,477	)
	Total net loss	$	(614,949	)	$	(199,598	)

Summary_of_Significant_Account2

Summary of Significant Accounting Policies (Details Narrative) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Summary Of Significant Accounting Policies Details Narrative	'	'	'	'
Incurred losses	'	'	$1,100,329	'
Research and development expenses	3,554	12,598	30,286	57,003
Advertising expense	12,210	8,708	55,250	20,257
Rent expense	$6,160	$3,835	$15,499	$7,495

Business_Combination_Details

Business Combination (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Business Combination Details	'	'
Furniture and equipment	$5,450	'
Internet domain names	22,500	'
Website	30,000	'
Customer and supplier lists	30,000	'
Goodwill	11,550	'
Total	$99,500	'

Business_Combination_Details_1

Business Combination (Details 1) (USD $)	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012
Business Combination Details 1	'	'
Revenue	$271,662	$424,236
Net loss	($601,403)	($115,461)

Business_Combination_Details_N

Business Combination (Details Narrative) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Operating income	($199,605)	($90,088)	($614,981)	($169,125)
Sports One Group	'	'	'	'
Assets purchase	'	'	99,500	'
Revenue	'	'	147,154	'
Operating income	'	'	$356	'

Intangible_Assets_Details

Intangible Assets (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Intangible Assets Details	'	'
Internet domain names	$47,642	$12,533
Website	30,000	'
Customer and supplier lists	30,000	'
Intangible assets gross	107,642	12,533
Less accumulated amortization	-24,361	-7,867
Intangible assets net	83,281	4,666
Goodwill	11,550	'
Intangible assets including Goodwill	$94,831	$4,666

Intangible_Assets_Details_1

Intangible Assets (Details 1) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Intangible Assets Details 1	'	'
Internet domain names	$22,500	'
Website	30,000	'
Customer and supplier lists	30,000	'
Goodwill	11,550	'
Total	$94,050	'

Intangible_Assets_Details_2

Intangible Assets (Details 2) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Intangible Assets Details 2	'	'
2013 (three months remaining)	$7,215	'
2014	28,860	'
2015	28,544	'
2016	11,162	'
2017	6,000	'
Thereafter	1,500	'
Estimated future amortization expense	$83,281	$4,666

Intangible_Assets_Details_Narr

Intangible Assets (Details Narrative) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Intangible Assets Details Narrative	'	'	'	'
Expenses for Amortization	$7,215	$891	$16,493	$2,401

Amount_Due_Shareholder_Details

Amount Due Shareholder (Details Narrative) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Amount Due Shareholder Details Narrative	'	'
Balance of related party	$6,487	$6,834

Stock_Based_Compensation_Detai

Stock Based Compensation (Details)	9 Months Ended
	Sep. 30, 2013
Stock Based Compensation Details	'
Expected life (in years)	'3 years
Volatility (based on a comparable company)	117.00%
Risk Free interest rate	0.48%
Dividend yield (on common stock)	'

Stock_Based_Compensation_Detai1

Stock Based Compensation (Details 1) (Employees and Directors [Member], USD $)	9 Months Ended
	Sep. 30, 2013
Employees and Directors [Member]	'
Options	'
Outstanding January 1, 2013	1,400,000
Granted	3,600,000
Exercised	'
Cancelled	-50,000
Outstanding September 30, 2013	4,950,000
Exercisable September 30, 2013	2,100,000
Weighted Average Exercise Price	'
Outstanding January 1, 2013	$0.07
Granted	$0.04
Exercised	'
Cancelled	$0.07
Outstanding September 30, 2013	$0.05
Exercisable September 30, 2013	$0.05
Weighted Average Remaining Contractual Term (in years)	'
Outstanding September 30, 2013	'2 years 6 months 22 days
Exercisable September 30, 2013	'2 years 5 months 27 days
Aggregate Intrinsic Value	'
Outstanding January 1, 2013	'
Outstanding September 30, 2013	111,600
Exercisable September 30, 2013	$37,200

Stock_Based_Compensation_Detai2

Stock Based Compensation (Details 2) (Non Employees [Member], USD $)	9 Months Ended
	Sep. 30, 2013
Non Employees [Member]	'
Options	'
Outstanding January 1, 2013	900,000
Granted	375,000
Exercised	'
Cancelled	-250,000
Outstanding September 30, 2013	1,025,000
Exercisable September 30, 2013	558,332
Weighted Average Exercise Price	'
Outstanding January 1, 2013	$0.07
Granted	$0.04
Exercised	'
Cancelled	$0.07
Outstanding September 30, 2013	$0.06
Exercisable September 30, 2013	$0.06
Weighted Average Remaining Contractual Term (in years)	'
Outstanding September 30, 2013	'2 years 4 months 21 days
Exercisable September 30, 2013	'2 years 3 months 29 days
Aggregate Intrinsic Value	'
Outstanding January 1, 2013	'
Outstanding September 30, 2013	11,625
Exercisable September 30, 2013	$3,875

Stock_Based_Compensation_Detai3

Stock Based Compensation (Details Narrative) (USD $)	9 Months Ended		12 Months Ended	3 Months Ended		9 Months Ended	12 Months Ended	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2013	Dec. 31, 2012	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Dec. 31, 2012	Sep. 30, 2013	Jun. 30, 2012	Sep. 30, 2013
		Employees and Directors [Member]	Employees and Directors [Member]	Non Employees [Member]	Non Employees [Member]	Non Employees [Member]	Non Employees [Member]	Employees [Member]	Employees [Member]	Employees [Member]
Purchase shares of common stock	'	3,600,000	1,400,000	'	'	375,000	900,000	'	'	'
Expense for options granted to employees and non-employees	'	'	'	$32,465	$0	$32,465	'	$118,329	$0	$118,329
Unvested stock option expense to the non-employee	'	'	'	'	'	12,364	'	'	'	'
Fair value of the options	$104,420	'	'	'	'	'	'	'	'	'

Outstanding_Warrants_Details

Outstanding Warrants (Details) (Warrant [Member], USD $)	9 Months Ended
	Sep. 30, 2013
Warrant [Member]	'
Number of warrants	6,000,000
Exercise price per share	$1
Average remaining term in years	'3 years 11 months 23 days
Aggregate intrinsic value at date of grant	'

Income_Taxes_Details_Narrative

Income Taxes (Details Narrative) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Income Taxes Details Narrative	'	'
Estimated effective tax rate	0.00%	0.00%
Interest and penalties	$0	$0
Unrecognized uncertain tax positions	$0	$0

Business_Segments_Details

Business Segments (Details) (USD $)	3 Months Ended	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2013
Revenue	'	'
Products	$74,597	$167,889
Publishing	342	728
Total revenue	74,939	168,617
Gross profit	'	'
Products	22,797	50,929
Publishing	180	364
Total gross profit	22,977	51,293
Other items:	'	'
General and administrative expenses including depreciation and amortization allocable to Products segment	-21,979	-38,046
General and administrative expenses including depreciation and amortization allocable to Publishing segment	-6,119	-36,728
General and administrative expenses unallocated including depreciation and amortization	-194,484	-591,500
Interest income	'	'
Unallocated amounts	7	32
Net income (loss)	'	'
Products	818	12,883
Publishing	-5,939	-36,364
Unallocated amounts	-194,477	-591,468
Total net loss	($199,598)	($614,949)

Business_Segments_Details_Narr

Business Segments (Details Narrative) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
	Customers	Customers	Customers	Customers
Business Segments Details Narrative	'	'	'	'
Intersegment revenues	'	'	$0	'
Assets purchased for products segment	'	'	$99,500	'
Number of Customer(s) accounted for more than ten percent of our revenues	0	0	0	0