LGBTQ Loyalty (LFAP) 10-Q 6 Jul 20 2020 Q1 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	3 Months Ended
	Mar. 31, 2020	Jun. 30, 2020
Document And Entity Information
Entity Registrant Name	LGBTQ Loyalty Holdings, Inc.
Entity Central Index Key	0001510247
Document Type	10-Q
Document Period End Date	Mar. 31, 2020
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business Flag	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding		214,614,749
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2020

Condensed Consolidated Balance

Condensed Consolidated Balance Sheets (Unaudited) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Current assets:
Cash	$ 2,258	$ 13,188
Other receivables	100,000	100,000
Other current assets	9,220	9,220
Total current assets	111,478	122,408
Property and equipment, net	1,800	1,800
Intangible assets, net	97,628	73,076
Total assets	210,906	197,284
Current liabilities:
Accounts payable	784,113	772,065
Accrued salaries and consulting fees	484,442	650,133
Accrued interest and dividends	99,021	71,212
Notes payable	130,986	82,986
Notes payable to related party	17,885	17,885
Convertible notes payable, net of debt discount	566,008	363,769
Derivative liability on convertible notes payable	1,490,271	1,111,879
Total liabilities	3,572,726	3,069,929
Commitments and contingencies
Stockholders' equity (deficit):
Common stock, $0.001 par value, 1,000,000,000 shares authorized, 181,344,766 and 169,217,460 shares issued and outstanding as of March 31, 2020 and December 31, 2019, respectively	181,344	169,217
Additional paid-in capital	6,511,211	6,035,547
Accumulated deficit	(10,054,580)	(9,077,614)
Total stockholders' equity (deficit)	(3,361,820)	(2,872,645)
Total liabilities and stockholders' equity (deficit)	210,906	197,284
Series A Preferred Stock [Member]
Stockholders' equity (deficit):
Preferred stock
Total stockholders' equity (deficit)
Series B Preferred Stock [Member]
Stockholders' equity (deficit):
Preferred stock	75	75
Total stockholders' equity (deficit)	75	75
Series C Preferred Stock [Member]
Stockholders' equity (deficit):
Preferred stock	130	130
Total stockholders' equity (deficit)	$ 130	$ 130

Condensed Consolidated Balanc_2

Condensed Consolidated Balance Sheets (Unaudited) (Parenthetical) - $ / shares	Mar. 31, 2020	Dec. 31, 2019
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, shares authorized	10,000,000	10,000,000
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	1,000,000,000	1,000,000,000
Common stock, shares issued	181,344,766	169,217,460
Common stock, shares outstanding	181,344,766	169,217,460
Series A Preferred Stock [Member]
Preferred stock, shares authorized	1	1
Preferred stock, shares issued
Preferred stock, shares outstanding
Series B Preferred Stock [Member]
Preferred stock, shares authorized	500,000	500,000
Preferred stock, shares issued	75,000
Preferred stock, shares outstanding	75,000
Series C Preferred Stock [Member]
Preferred stock, shares authorized	129,559	129,559
Preferred stock, shares issued	129,559
Preferred stock, shares outstanding	129,559

Condensed Consolidated Statemen

Condensed Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Income Statement [Abstract]
Revenue	$ 560	$ 2,064
Cost of net revenue
Gross profit	560	2,064
Operating expenses:
Personnel costs	214,955	431,663
Consulting fees	74,500
Legal and professional fees	126,995	167,008
Merger costs		388,675
Sales and marketing	7,545
General and administrative	49,992	45,716
Depreciation and amortization	6,448
Total operating expenses	480,435	1,033,062
Loss from operations	(479,875)	(1,030,998)
Other income (expense):
Interest (expense) income	(360,839)	10,549
Change in derivative liability	(117,754)	(695,719)
Total other (expense), net	(478,593)	(685,170)
Provision for income taxes
Net loss	$ (958,468)	$ (1,716,168)
Weighted average common shares outstanding - basic and diluted	171,097,582	227,190,467
Net loss per common share - basic and diluted	$ (0.01)	$ (0.01)

Condensed Consolidated Statem_2

Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Cash flows from operating activities:
Net loss	$ (958,468)	$ (1,716,168)
Adjustments to reconcile net loss to net cash used in operating activities:
Amortization of debt discount and original issue discount	202,239
Change in fair value of derivative liability	117,754	695,719
Financing related costs - debt	125,879	373,050
Merger expenses		388,675
Stock-based compensation expense	17,800	321,100
Officer deferred compensation		66,018
Depreciation and amortization	6,448
Changes in operating assets and liabilities:
Accounts payable	12,048	135,805
Accrued salaries and consulting fees	152,719	(274,530)
Accrued interest and dividends	27,809
Net cash provided by (used in) operating activities	(295,772)	(10,331)
Cash flows from investing activities:
Investment in intangible assets	(31,000)
Net cash used in investing activities	(31,000)
Cash flows from financing activities:
Proceeds from issuance of convertible debenture agreements	175,000	32,000
Net proceeds (repayments) from promissory note agreements	47,500	(514)
Shareholder advances		2,770
Proceeds from exercise of warrants	93,342
Net cash provided by (used in) financing activities	315,842	34,256
Net increase (decrease) in cash	(10,930)	23,925
Cash at beginning of year	13,188	1,084
Cash at end of year	2,258	25,009
Supplemental disclosure of cash flow information:
Cash paid for income taxes
Cash paid for interest	2,500
Supplemental disclosure of non-cash financing activities:
Conversion of accrued consulting fees into common shares	318,000
Exercise of common stock warrants - derivative liability	32,742
Stock issued for services		44,100
Amortization of preferred stock discount	$ 15,910

Condensed Consolidated Statem_3

Condensed Consolidated Statements of Stockholders' Equity (Deficit) (Unaudited) - USD ($)	Series A Preferred Stock [Member]	Series B Preferred Stock [Member]	Series C Preferred Stock [Member]	Common Stock [Member]	Additional Paid-in Capital [Member]	Deferred Compensation [Member]	Accumulated Deficit [Member]	Total
Balance at Dec. 31, 2018				$ 121,984	$ 3,242,449	$ (195,054)	$ (3,880,234)	$ (710,855)
Balance, shares at Dec. 31, 2018				121,984,192
Merger with Maxim Partners				$ 129,559	259,116			388,675
Merger with Maxim Partners, shares	1			129,558,574
Common shares issued for related party debt conversions				$ 8,600	339,712			348,312
Common shares issued for related party debt conversions, shares				8,600,298
Common shares issued pursuant to note conversions				$ 26,399	735,961			762,360
Common shares issued pursuant to note conversions, shares				26,398,704
Common shares issued for services performed				$ 3,250	317,850			321,100
Common shares issued for services performed, shares				3,250,000
Exercise of stock options				$ 500	4,500			5,000
Exercise of stock options, shares				500,000
Amortization of deferred compensation						66,018		66,018
Net loss							(1,716,168)	(1,716,168)
Balance at Mar. 31, 2019				$ 290,292	4,899,587	(129,036)	(5,596,402)	(535,560)
Balance, shares at Mar. 31, 2019	1			290,291,768
Balance at Dec. 31, 2019		$ 75	$ 130	$ 169,217	6,035,547		(9,077,614)	(2,872,645)
Balance, shares at Dec. 31, 2019		75,000	129,559	169,217,460
Common shares issued in connection with notes payable				$ 295	9,705			10,000
Common shares issued in connection with notes payable, shares				294,994
Common shares issued for accrued services				$ 6,662	311,338			318,000
Common shares issued for accrued services, shares				6,662,312
Common shares issued to board of directors				$ 1,000	16,800			17,800
Common shares issued to board of directors, shares				1,000,000
Exercise of common stock warrants				$ 4,170	121,914			126,084
Exercise of common stock warrants, shares				4,170,000
Amortization of preferred stock discount					15,910		(15,910)
Dividends on preferred stock							(2,588)	(2,588)
Net loss							(958,468)	(958,468)
Balance at Mar. 31, 2020		$ 75	$ 130	$ 181,344	$ 6,511,211		$ (10,054,580)	$ (3,361,820)
Balance, shares at Mar. 31, 2020		75,000	129,559	181,344,766

Nature of Business

Nature of Business	3 Months Ended
	Mar. 31, 2020
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Nature of Business	Note 1. Nature of Business Throughout this report, the terms “our,” “we,” “us,” and the “Company” refer to LGBTQ Loyalty Holdings, Inc. (formerly LifeApps Brands Inc.), including its subsidiaries. On January 25, 2019, we acquired LGBT Loyalty LLC, a New York limited liability company, with the goal of creating the first LGBTQ Loyalty Preference Index ETF (the “Index ETF”) to provide the LGBTQ community with the power to influence the allocation of capital within a financial Index ETF based upon LGBTQ consumer preferences. The Index ETF is intended to link the growing economic influence of the LGBTQ community and their allies with many of the top Fortune 500 companies that support and implement diversity, inclusion and equality policies within their organizations. The incorporation of diversity and inclusion in a company’s recruitment and human resource policies is becoming a key concern to investors as part of their growing focus on ESG allocations. Our data and analytics unequivocally reinforce that corporations that have embraced diversity and inclusion policies within their corporate culture perform at a higher level financially than their peers. This includes advancing a more invigorated workforce that attracts and retains the best talent. Innovation and agility have been identified as great benefits of diversity, and there is an increasing awareness of what has come to be known as ‘the power of difference’. On October 30, 2019, through our wholly-owned subsidiary Loyalty Preference Index, Inc. (“LPI”) and our strategically aligned partnerships with crowd sourced data and analytic providers, we launched the LGBTQ100 ESG Index which integrates LGBTQ community survey data into the methodology for a benchmark listing of the nation’s highest financially performing large-cap publicly listed corporations that our respondents believe are most committed to advancing equality. LPI is the index provider for the LGBTQ + ESG100 ETF; LGBTQ Loyalty was the Sponsor for the prospectus that was filed by the licensed Fund Adviser ProcureAM, and was approved by the Securities and Exchange Commission (“SEC”) in early January 2020. The LGBTQ + ESG100 ETF (the “Fund”) seeks to track the investment results (before fees and expenses) of the LGBTQ100 ESG Index. The Fund earns management fees based on assets under management (“AUM”) and is expected to launch in the third quarter of 2020 on the NASDAQ. Through our wholly owned subsidiary LifeApps, Inc., we are a licensed developer and publisher of apps for the Apple Apps Store for iPhone, iPod touch, iPad and iPad mini. We are also a licensed developer on both Google Play and Amazon Appstore for Android. We have distributed apps on all three platforms.

Summary of Significant Accounti

Summary of Significant Accounting Policies	3 Months Ended
	Mar. 31, 2020
Accounting Policies [Abstract]
Summary of Significant Accounting Policies	Note 2. Summary of Significant Accounting Policies Going Concern The accompanying unaudited condensed consolidated financial statements have been prepared in conformity with principles generally accepted in the United States (“US GAAP”), which contemplates our continuation as a going concern. We have incurred losses to date of $10,054,580 and have negative working capital of $3,461,248 as of March 31, 2020. To date we have funded our operations through advances from a related party, issuance of convertible debt, and the sale of our common stock. We intend to raise additional funding through third party equity or debt financing. There is no certainty that funding will be available as needed. These factors raise substantial doubt about our ability to continue operating as a going concern. Our ability to continue our operations as a going concern, realize the carrying value of our assets, and discharge our liabilities in the normal course of business is dependent upon our ability to raise capital sufficient to fund our commitments and ongoing losses, and ultimately generate profitable operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern. Basis of Presentation We have prepared the accompanying condensed consolidated financial statements pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”) for interim financial reporting. These condensed consolidated financial statements are unaudited and, in our opinion, include all adjustments, consisting of normal recurring adjustments and accruals necessary for a fair presentation of our balance sheets, operating results, and cash flows for the periods presented. Operating results for the periods presented are not necessarily indicative of the results that may be expected for fiscal year 2020. Certain information and footnote disclosures normally included in condensed consolidated financial statements prepared in accordance with US GAAP have been omitted in accordance with the rules and regulations of the SEC. These condensed consolidated financial statements should be read in conjunction with the audited financial statements and accompanying notes. Principles of Consolidation The accompanying unaudited condensed consolidated financial statements include the accounts of LGBTQ Loyalty Holdings, Inc. and our wholly owned subsidiaries, LGBTQ Loyalty, LLC, LifeApps Inc., Sports One Group Inc. and Loyalty Preference Index, Inc. (“LPI”), which was formed on July 24, 2019. All material inter-company transactions and balances have been eliminated in consolidation. Use of Estimates The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities in the balance sheets and revenues and expenses during the years reported. Actual results may differ from these estimates. Reclassifications The Company has reclassified certain previously reported amounts in its consolidated financial statements. Accordingly, prior year amounts were reclassified to conform to the current year presentation. Concentrations of Credit Risk Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash and cash equivalents. The Company generally maintains balances in various operating accounts at financial institutions that management believes to be of high credit quality, in amounts that may exceed federally insured limits. The Company has not experienced any losses related to its cash and cash equivalents and does not believe that it is subject to unusual credit risk beyond the normal credit risk associated with commercial banking relationships. At March 31, 2020 and December 31, 2019, all of the Company’s cash and cash equivalents were held at one accredited financial institution. Fair Value Measurements ASC Topic 820, Fair Value Measurements and Disclosures (“ASC 820”), provides a comprehensive framework for measuring fair value and expands disclosures which are required about fair value measurements. Specifically, ASC 820 sets forth a definition of fair value and establishes a hierarchy prioritizing the inputs to valuation techniques, giving the highest priority to quoted prices in active markets for identical assets and liabilities and the lowest priority to unobservable value inputs. ASC 820 defines the hierarchy as follows: Level 1 – Quoted prices are available in active markets for identical assets or liabilities as of the reported date. The types of assets and liabilities included in Level 1 are highly liquid and actively traded instruments with quoted prices, such as equities listed on the New York Stock Exchange. Level 2 – Pricing inputs are other than quoted prices in active markets, but are either directly or indirectly observable as of the reported date. The types of assets and liabilities in Level 2 are typically either comparable to actively traded securities or contracts, or priced with models using highly observable inputs. Level 3 – Significant inputs to pricing that are unobservable as of the reporting date. The types of assets and liabilities included in Level 3 are those with inputs requiring significant management judgment or estimation, such as complex and subjective models and forecasts used to determine the fair value of financial transmission rights and derivative liabilities. Our financial instruments consist of cash, other current assets, accounts payables, accruals, and notes payable. The carrying values of these instruments approximate fair value because of the short-term maturities. The fair value of the Company’s convertible debentures and promissory notes approximates their carrying values as the underlying imputed interest rates approximates the estimated current market rate for similar instruments. The derivative is measured as a Level 3 instrument due to the various inputs which requires significant management judgment. Refer to Note 6 for detail. The following table is a summary of our financial instruments measured at fair value: Fair Value Measurements as of March 31, 2020: Level 1 Level 2 Level 3 Total Liabilities: Derivative liability on convertible notes payable $ - $ - $ 1,490,271 $ 1,490,271 $ - $ - $ 1,490,271 $ 1,490,271 Fair Value Measurements as of December 31, 2019: Level 1 Level 2 Level 3 Total Liabilities: Derivative liability on convertible notes payable $ - $ - $ 1,111,879 $ 1,111,879 $ - $ - $ 1,111,879 $ 1,111,879 Other Receivables – Related Party Other receivables represent amounts held in escrow at the Fund’s custodian. The Company expects to retrieve the funds upon commencement of the Fund’s operations. Intangibles Intangibles, which include website development costs, databases acquired, internet domain name costs, and customer lists, are being amortized over the expected useful lives which we estimate to be three to five years. In accordance with Financial Accounting Standards Board (“FASB”), Accounting Standards Codification (“ASC”) Topic 350 Intangibles – Goodwill and Other Website and Software Development Costs Website and software costs are eligible for capitalization under ASC 350-50 and ASC 985-20, Software-Costs of Software to be Sold, Leased or Marketed. These amounts are included in the consolidated balance sheets. Amortization of these costs will begin when the website becomes active. Property and Equipment Property and equipment consist of furniture and equipment and are stated at cost less accumulated depreciation and accumulated impairment loss, if any. Depreciation is calculated on a straight-line basis over the estimated useful lives of the assets. The estimated useful lives used for financial statement purposes are 3 years. Derivative Financial Instruments The Company has financial instruments that are considered derivatives or contain embedded features subject to derivative accounting. Embedded derivatives are valued separately from the host instrument and are recognized as derivative liabilities in the Company’s balance sheet. The Company measures these instruments at their estimated fair value and recognizes changes in their estimated fair value in results of operations during the period of change. The Company has a sequencing policy regarding share settlement wherein instruments with a fixed conversion price or floor would be settled first, and interest payable in shares settle next. Thereafter, share settlement order is based on instrument issuance date – earlier dated instruments settling before later dated. The sequencing policy also considers contingently issuable additional shares, such as those issuable upon a stock split, to have an issuance date to coincide with the event giving rise to the additional shares. The policy includes all shares issuable pursuant to debenture and preferred stock instruments as well as shares issuable under service and employment contracts and interest on short term loans. Revenue Recognition ASC Topic 606, “ Revenue from Contracts with Customers” Revenues are recognized when control of the promised goods or services are transferred to a customer, in an amount that reflects the consideration that the Company expects to receive in exchange for those goods or services. The Company applies the following five steps in order to determine the appropriate amount of revenue to be recognized as it fulfills its obligations under each of its agreements: ● identify the contract with a customer; ● identify the performance obligations in the contract; ● determine the transaction price; ● allocate the transaction price to performance obligations in the contract; and ● recognize revenue as the performance obligation is satisfied. Stock-Based Compensation The Company accounts for stock-based compensation in accordance with ASC 718, Compensation - Stock Compensation The Company measures compensation expense for its non-employee stock-based compensation under ASC 505, Equity Income Taxes The provision for income taxes is determined in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes ASC 740 prescribes a comprehensive model for how companies should recognize, measure, present, and disclose in their financial statements, uncertain tax positions taken or expected to be taken on a tax return. Under ASC 740, tax positions must initially be recognized in the financial statements when it is more likely than not the position will be sustained upon examination by the tax authorities. Such tax positions must initially and subsequently be measured as the largest amount of tax benefit that has a greater than 50% likelihood of being realized upon ultimate settlement with the tax authority assuming full knowledge of the position and relevant facts. For the three months ended March 31, 2020 and 2019 we did not have any interest, penalties or any significant unrecognized uncertain tax positions. Earnings per Share We calculate earnings per share in accordance with ASC Topic 260 Earnings Per Share Three Months Ended March 31, 2020 2019 Stock options outstanding 5,800,000 5,800,000 Warrants 7,000,000 - Shares to be issued upon conversion of notes 190,488,453 - 203,288,453 5,800,000 Recent Pronouncements Other accounting standards that have been issued or proposed by the FASB or other standards-setting bodies that do not require adoption until a future date are not expected to have a material impact on the Company’s consolidated financial statements upon adoption.

Intangible Assets

Intangible Assets	3 Months Ended
	Mar. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]
Intangible Assets	Note 3. Intangible Assets During the year ended December 31, 2019, the Company capitalized costs pertaining to the development of the LGBTQ100 ESG Index website. The Company began amortizing upon the launch of the index, and will amortize the costs over a three-year useful life. At March 31, 2020 and December 31, 2019, intangible assets, net was $97,628 and $73,076. Amortization expense was $6,448 for the three months ended March 31, 2020.

Notes Payable

Notes Payable	3 Months Ended
	Mar. 31, 2020
Debt Disclosure [Abstract]
Notes Payable	Note 4. Notes Payable As of March 31, 2020 and December 31, 2019, the Company has a note payable outstanding in the amount of $5,986 and $7,986, respectively. The note is past due at March 31, 2020 and is therefore in default. The note accrues interest at a rate of 2% per annum. In January 2020, the Company issued a note payable to a lender for a principal amount of $50,000. The Company received proceeds of $47,500 and the note matured on February 5, 2020. As of March 31, 2020, the note is past due and in default. In December 2019, the Company issued a promissory note to Pride Partners LLC (“Pride”) for $75,000. The note is secured, accrues interest at a rate of 10% per annum, and matures on June 20, 2020. As of March 31, 2020, the full principal amount was outstanding.

Convertible Notes Payable

Convertible Notes Payable	3 Months Ended
	Mar. 31, 2020
Debt Disclosure [Abstract]
Convertible Notes Payable	Note 5. Convertible Notes Payable Convertible Note In February 2019, the holder of a March 2018 convertible promissory note in the original principal amount of $35,000 converted $26,920 in principal and $4,255 in interest into an aggregate of 26,398,704 shares of our common stock at a conversion price of $0.0015 per share. As the result of such conversions, this note has been repaid in full and terminated. Convertible Debenture On February 12, 2020, the Company entered into a Securities Purchase Agreement with Cavalry Fund I LP (the “Calvary Note”). Pursuant to the terms of the Calvary Note, the lender agreed to purchase from the Company, for a purchase price of $100,000, a 10% convertible note in the principal amount of $115,500. The Cavalry Note matures and becomes due and payable on November 11, 2020 and accrues interest at a rate of 10% per annum. The Calvary Note, plus all accrued but unpaid interest, may be prepaid at any time prior to the maturity date. The Calvary Note is convertible into shares of the Company’s common stock at any time at a conversion price (the “Conversion Price”) equal to the lower of: (i) the lowest closing price of the common stock during the preceding twenty (20) trading day period ending on the latest complete trading day prior to the issuance date of the Note (the “Closing Price”), (ii) $0.04, or (iii) 60% of the lowest traded price for the Common Stock on the principal market on which the Common Stock is then trading during the twenty (20) consecutive trading days on which at least 100 shares of Common Stock were traded including and immediately preceding the date of conversion. Upon an event of default, the holder may elect to convert at an alternate conversion price which is the lower of: (i) the closing price of the Common Stock on the Principal Market on the Trading Day immediately preceding the issue date of the Calvary Note or (ii) 60% of either the lowest traded price or the closing bid price, whichever is lower for the common stock on the principal market during any trading day in which the event of default has not been cured. The conversion price of the Note will be further adjusted by another 15% reduction, regardless of whether there is an event of default, if (A) the Common stock is no longer a reporting company pursuant to the Securities Exchange Act of 1934, as amended, (B) the Note cannot be converted into free trading shares after 181 days from the issuance date of the Note, (C) the Common Stock is chilled for deposit at DTC or becomes chilled at any point while the Note remains outstanding, (D) deposit or other additional fees are payable due to a Yield Sign, Stop Sign or other trading restrictions, or (E) if the closing price at any time falls below $0.015. The conversion price is subject to customary adjustments. The conversion price is not subject to a floor. On March 10, 2020, the Company entered into a Securities Purchase Agreement with Power Up Lending Group Ltd (“Power Up Note”. Pursuant to the terms of the Power Up Note, the lender agreed to purchase from the Company, for a purchase price of $75,000, a 10% convertible note in the principal amount of $85,800. The Power Up Note matures and becomes due and payable on March 10, 2021 and accrues interest at a rate of 10% per annum. The Power Up Note, plus all accrued but unpaid interest, may be prepaid at any time prior to the maturity date. The Power Up Note is convertible into shares of the Company’s common stock at any time at a conversion price (the “Conversion Price”), which shall equal the Variable Conversion Price. The “Variable Conversion Price” shall mean 60% multiplied by the Market Price, which is the lowest Trading Price for the common stock during the twenty (20) trading day period ending on the latest complete trading day prior to the conversion date. The conversion price is subject to customary adjustments. The conversion price is not subject to a floor. During the three months ended March 31, 2020, the Company recorded amortization of debt discount and original discount of $202,239 for all convertible debentures. This amount is included in interest expense in our consolidated statements of operations. The following is a summary of the activity of the convertible notes payable and convertible debenture for the three months ended March 31, 2020: Total Balance as of December 31, 2019 $ 363,769 Issuance of convertible debenture - principal amount 201,300 Issuance of convertible debenture - debt discount and original issue discount (201,300 ) Amortization of debt discount and original issue discount 202,239 Balance as of March 31, 2020 $ 566,008 The following comprises the balance of the convertible debenture outstanding at March 31, 2020 and December 31, 2019: March 31, 2020 December 31, 2019 Principal amount outstanding $ 1,279,390 $ 1,078,090 Less: Unamortized original issue discount (62,571 ) (62,779 ) Less: Unamortized debt discount (650,811 ) (651,542 ) $ 566,008 $ 363,769

Derivative Liability

Derivative Liability	3 Months Ended
	Mar. 31, 2020
Derivative Instruments and Hedging Activities Disclosure [Abstract]
Derivative Liability	Note 6. Derivative Liability We evaluated the terms of the conversion features of the debentures in accordance with ASC Topic No. 815 - 40, Derivatives and Hedging - Contracts in Entity’s Own Stock To determine the fair value of our embedded derivatives, management evaluates assumptions regarding the probability of certain future events. Other factors used to determine fair value include our period end stock price, historical stock volatility, risk free interest rate and derivative term. The fair value recorded for the derivative liability varies from period to period. This variability may result in the actual derivative liability for a period either above or below the estimates recorded on our consolidated financial statements, resulting in significant fluctuations in other income (expense) because of the corresponding non-cash gain or loss recorded. We value the conversion feature at origination of the notes using the Black-Scholes valuation model. We value the derivative liability at the end of each accounting period, and upon conversion of the underlying note or warrant, with the difference in value recognized as gain or loss included in other income (expense) in our consolidated statements of operations. The original debentures had conversion features that resulted in derivative liabilities. We valued the conversion features at each origination date with the following assumptions, on a weighted-average basis: Three Months Ended March 31, 2020 Risk-free interest rate 1.04 % Expected term (in years) 0.86 Expected volatility 154.3 % Expected dividend yield 0 % Exercise price of underlying common shares $ 0.02 Year Ended December 31, 2019 Tranche 1 Tranche 2 Tranche 3 Warrants Risk-free interest rate 2.11 % 1.75 % 1.67 % 2.11 % Expected term (in years) 1.25 1.03 0.89 1.25 Expected volatility 312.4 % 303.70 % 326.88 % 312.4 % Expected dividend yield 0 % 0 % 0 % 0 % Exercise price of underlying common shares $ 0.09 $ 0.04 $ 0.04 $ 0.08 During the three months ended March 31, 2020, the entire value of the principal of the debentures were assigned to the derivative liability and recognized as a debt discount on the convertible debentures. The debt discount is recorded as reduction (contra-liability) to the debentures and are being amortized over the initial term. The balance of $118,191 was recognized as origination interest on the derivative liability and expensed on origination. The following is a summary of the activity of the derivative liability for the three months ended March 31, 2020: Debenture Warrants Total Balance as of December 31, 2019 $ 1,047,977 $ 63,902 $ 1,111,879 Initial fair value on issuance of convertible debenture 293,192 - 293,192 New warrant issuances - 39,690 39,690 Common stock warrant exercises - (72,431 ) (72,431 ) Change in fair value of derivative liability 149,102 (31,348 ) 117,754 Balance as of March 31, 2020 $ 1,490,271 $ - $ 1,490,271

Stockholders' Equity

Stockholders' Equity	3 Months Ended
	Mar. 31, 2020
Equity [Abstract]
Stockholders' Equity	Note 7. Stockholders’ Equity Common Stock 2020 Transactions In January 2020, we issued 294,994 shares of common stock to a bridge noteholder in connection with promissory notes received. In January 2020, we issued 6,662,312 shares to a consultant for 2019 services which were accrued at a fair value of $318,000. In March 2020, we issued 1,000,000 shares to Orlando Reece pursuant to his appointment to the Board of Directors. During the three months ended March 31, 2020, we issued an aggregate of 4,170,000 shares of common stock to Pride Partners pursuant to warrant exercises. Refer to Note 8. 2019 Transactions In January 2019, we entered into and closed a securities exchange under a Securities Exchange Agreement (the “Securities Exchange Agreement”) with LGBT Loyalty LLC (“LGBT Loyalty”) and Maxim Partners, LLC (“Maxim”), pursuant to which we acquired all of the membership interests of LGBT Loyalty, making LGBT Loyalty a wholly owned subsidiary of ours, in exchange for 120,959,996 shares (the “Shares”) of our restricted common stock and one share of our newly created Series A Convertible Preferred Stock (the “Series A Preferred Stock”). The Shares issued to Maxim represented, upon issuance, 49.99% of our then issued and outstanding shares of common stock. On March 29, 2019 an additional 8,598,578 shares were issued to Maxim for the conversion of the Series A Convertible Preferred Stock. LGBT Loyalty has no assets, liabilities nor operations at the exchange date, therefore, the value ascribed to the issued stock ($388,675) has been charged to operations as expenses of the merger. In February 2019, we issued an aggregate of 750,000 shares of common stock to a consultant in accordance with a service contract that provided for a 250,000 share stock grant for services performed of $7,500, as well as the exercise of 500,000 stock options in exchange for the cancellation of $5,000 then outstanding accounts payable due to the consultant for prior services. In March 2019, we issued an aggregate of 8,600,298 shares of our common stock pursuant to the automatic exercise of warrants issued to two current and prior company officers. In March 2019, we issued an aggregate of 3,000,000 shares of common stock to three unrelated individuals in accordance with their appointment as directors of the Company. During the three months ended March 31, 2019, we issued 26,398,704 shares of our common stock to a lender pursuant to note conversions. Series B Convertible Preferred Stock As of March 31, 2020, we had $10,350 in remaining accrued Series B dividends.

Options and Warrants

Options and Warrants	3 Months Ended
	Mar. 31, 2020
Share-based Payment Arrangement [Abstract]
Options and Warrants	Note 8. Options and Warrants Options As of March 31, 2020 and December 31, 2019, we had 5,800,000 options remaining outstanding pursuant to the 2012 Equity Incentive Plan. There was no stock based compensation expense for options for the three months ended March 31, 2020 and 2019. There will be no additional compensation expense recognized in future periods. Warrants During the three months ended March 31, 2020, Pride exercised an aggregate of 4,170,000 shares of common stock pursuant to the exercise provisions of the warrant, including a simultaneous grant and exercise of 2,285,000 warrants. As of March 31, 2020, Pride had no outstanding warrants remaining. The Company received total proceeds of $93,342 a result of the warrant exercises. On January 25, 2019 we issued warrants to two Company executives in exchange for the cancellation of an aggregate of $348,312 of salary and interest accruals through December 31, 2018. The warrants were fully exercised as described in Note 7 above. The following is a summary of the warrant activity for the three months ended March 31, 2020: Warrants Weighted Average Exercise Price Outstanding as of December 31, 2019 8,885,000 $ 0.04 Granted 2,285,000 0.08 Exercised (4,170,000 ) 0.08 Forfeited - - Outstanding as of March 31, 2020 7,000,000 $ 0.03

Related Party Transactions

Related Party Transactions	3 Months Ended
	Mar. 31, 2020
Related Party Transactions [Abstract]
Related Party Transactions	Note 9. Related Party Transactions Parties, which can be a corporation or an individual, are considered to be related if we have the ability, directly or indirectly, to control the other party or exercise significant influence over the other party in making financial and operating decisions. Companies are also considered to be related if they are subject to common control or common significant influence. Notes Payable to Related Party Notes payable to related parties at March 31, 2020 and December 31, 2019 totaled $17,885 with a 2% annual interest rate. Currently the Company has defaulted on all of their related party loan obligations. Forbearance has been granted by the related parties on all loans. Accrued Salaries In March 2019, we issued an aggregate of 8,600,298 shares of our common stock pursuant to the automatic exercise of warrants issued to two current and prior company officers. The warrants were issued in exchange for the cancellation of an aggregate of $348,312 of salary and interest accruals through December 31, 2018. As of March 31, 2020 and December 31, 2019, accrued salaries to our company officers and executive director totaled $171,352 and $91,352, respectively, and is included in accrued salaries and consulting fees in our consolidated balance sheets. Board of Directors In March 2020, the Company issued 1,000,000 shares to Orlando Reece pursuant to his appointment to the board, and recognized $17,800 in compensation expense. In March 2019, we issued an aggregate of 3,000,000 shares of common stock to three unrelated individuals in accordance with their appointment as directors of the Company, and recognized $313,600 in compensation expense. Total accrued directors’ compensation of $123,750 and $80,000 at March 31, 2020 and December 31, 2019, respectively, is included in accrued salaries and consulting fees on our consolidated balance sheets. As of March 31, 2020 there is an aggregate of 7,000,000 warrants outstanding to the board of directors. A board member is the co-founder and president of ProcureAM, LLC, the fund advisor for the Fund. As of March 31, 2020 and December 31, 2019, we have $100,000 included as other receivables of on our consolidated balance sheet, which represents amounts held in escrow at the Fund’s custodian.

Subsequent Events

Subsequent Events	3 Months Ended
	Mar. 31, 2020
Subsequent Events [Abstract]
Subsequent Events	Note 10. Subsequent Events Management has evaluated all activity up to July 6, 2020 and concluded that no subsequent events have occurred that would require recognition in these financial statements or disclosure in the notes to these financial statements other than the following: In April 2020, a Series B investor converted 25,000 shares of Series B Preferred Stock for 958,333 shares of common stock. In May 2020, the Company cancelled the outstanding warrants and issued an aggregate of 8,000,000 shares of common stock to the board members. On May 26, 2020, we entered into a Securities Purchase Agreement (the “SPA”) with an unrelated entity. Pursuant to the terms of the SPA, the Purchaser agreed to purchase from the Company, for a purchase price of $75,000, a 10% Convertible Note (the “Note”) in the principal amount of $85,800. The Note matures and becomes due and payable on May 26, 2021 and accrues interest at a rate of 10% per annum (increasing to 22% upon an event of default) while the Note remains outstanding. The Note, plus all accrued but unpaid interest and other amounts due on the Note, may be prepaid, at varying amounts, at any time prior to the maturity date. The Note is convertible into shares of the Company’s common stock at any time at a conversion price (the “Conversion Price”), which shall equal the Variable Conversion Price (as defined herein) (subject to equitable adjustments by the Company relating to the Company’ securities or the securities of any subsidiary of the Borrower, combinations, recapitalization, reclassifications, extraordinary distributions and similar events). The “Variable Conversion Price” shall mean 60% multiplied by the Market Price (as defined herein) (representing a discount rate of 40%). “Market Price” means the lowest Trading Price (as defined below) for the Common Stock during the twenty (20) Trading Day period ending on the latest complete Trading Day prior to the Conversion Date. The conversion price is subject to customary adjustments. The conversion price is not subject to a floor.

Summary of Significant Accoun_2

Summary of Significant Accounting Policies (Policies)	3 Months Ended
	Mar. 31, 2020
Accounting Policies [Abstract]
Going Concern	Going Concern The accompanying unaudited condensed consolidated financial statements have been prepared in conformity with principles generally accepted in the United States (“US GAAP”), which contemplates our continuation as a going concern. We have incurred losses to date of $10,054,580 and have negative working capital of $3,461,248 as of March 31, 2020. To date we have funded our operations through advances from a related party, issuance of convertible debt, and the sale of our common stock. We intend to raise additional funding through third party equity or debt financing. There is no certainty that funding will be available as needed. These factors raise substantial doubt about our ability to continue operating as a going concern. Our ability to continue our operations as a going concern, realize the carrying value of our assets, and discharge our liabilities in the normal course of business is dependent upon our ability to raise capital sufficient to fund our commitments and ongoing losses, and ultimately generate profitable operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.
Basis of Presentation	Basis of Presentation We have prepared the accompanying condensed consolidated financial statements pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”) for interim financial reporting. These condensed consolidated financial statements are unaudited and, in our opinion, include all adjustments, consisting of normal recurring adjustments and accruals necessary for a fair presentation of our balance sheets, operating results, and cash flows for the periods presented. Operating results for the periods presented are not necessarily indicative of the results that may be expected for fiscal year 2020. Certain information and footnote disclosures normally included in condensed consolidated financial statements prepared in accordance with US GAAP have been omitted in accordance with the rules and regulations of the SEC. These condensed consolidated financial statements should be read in conjunction with the audited financial statements and accompanying notes.
Principles of Consolidation	Principles of Consolidation The accompanying unaudited condensed consolidated financial statements include the accounts of LGBTQ Loyalty Holdings, Inc. and our wholly owned subsidiaries, LGBTQ Loyalty, LLC, LifeApps Inc., Sports One Group Inc. and Loyalty Preference Index, Inc. (“LPI”), which was formed on July 24, 2019. All material inter-company transactions and balances have been eliminated in consolidation.
Use of Estimates	Use of Estimates The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities in the balance sheets and revenues and expenses during the years reported. Actual results may differ from these estimates.
Reclassifications	Reclassifications The Company has reclassified certain previously reported amounts in its consolidated financial statements. Accordingly, prior year amounts were reclassified to conform to the current year presentation.
Concentrations of Credit Risk	Concentrations of Credit Risk Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash and cash equivalents. The Company generally maintains balances in various operating accounts at financial institutions that management believes to be of high credit quality, in amounts that may exceed federally insured limits. The Company has not experienced any losses related to its cash and cash equivalents and does not believe that it is subject to unusual credit risk beyond the normal credit risk associated with commercial banking relationships. At March 31, 2020 and December 31, 2019, all of the Company’s cash and cash equivalents were held at one accredited financial institution.
Fair Value Measurements	Fair Value Measurements ASC Topic 820, Fair Value Measurements and Disclosures (“ASC 820”), provides a comprehensive framework for measuring fair value and expands disclosures which are required about fair value measurements. Specifically, ASC 820 sets forth a definition of fair value and establishes a hierarchy prioritizing the inputs to valuation techniques, giving the highest priority to quoted prices in active markets for identical assets and liabilities and the lowest priority to unobservable value inputs. ASC 820 defines the hierarchy as follows: Level 1 – Quoted prices are available in active markets for identical assets or liabilities as of the reported date. The types of assets and liabilities included in Level 1 are highly liquid and actively traded instruments with quoted prices, such as equities listed on the New York Stock Exchange. Level 2 – Pricing inputs are other than quoted prices in active markets, but are either directly or indirectly observable as of the reported date. The types of assets and liabilities in Level 2 are typically either comparable to actively traded securities or contracts, or priced with models using highly observable inputs. Level 3 – Significant inputs to pricing that are unobservable as of the reporting date. The types of assets and liabilities included in Level 3 are those with inputs requiring significant management judgment or estimation, such as complex and subjective models and forecasts used to determine the fair value of financial transmission rights and derivative liabilities. Our financial instruments consist of cash, other current assets, accounts payables, accruals, and notes payable. The carrying values of these instruments approximate fair value because of the short-term maturities. The fair value of the Company’s convertible debentures and promissory notes approximates their carrying values as the underlying imputed interest rates approximates the estimated current market rate for similar instruments. The derivative is measured as a Level 3 instrument due to the various inputs which requires significant management judgment. Refer to Note 6 for detail. The following table is a summary of our financial instruments measured at fair value: Fair Value Measurements as of March 31, 2020: Level 1 Level 2 Level 3 Total Liabilities: Derivative liability on convertible notes payable $ - $ - $ 1,490,271 $ 1,490,271 $ - $ - $ 1,490,271 $ 1,490,271 Fair Value Measurements as of December 31, 2019: Level 1 Level 2 Level 3 Total Liabilities: Derivative liability on convertible notes payable $ - $ - $ 1,111,879 $ 1,111,879 $ - $ - $ 1,111,879 $ 1,111,879
Other Receivables - Related Party	Other Receivables – Related Party Other receivables represent amounts held in escrow at the Fund’s custodian. The Company expects to retrieve the funds upon commencement of the Fund’s operations.
Intangibles	Intangibles Intangibles, which include website development costs, databases acquired, internet domain name costs, and customer lists, are being amortized over the expected useful lives which we estimate to be three to five years. In accordance with Financial Accounting Standards Board (“FASB”), Accounting Standards Codification (“ASC”) Topic 350 Intangibles – Goodwill and Other
Website and Software Development Costs	Website and Software Development Costs Website and software costs are eligible for capitalization under ASC 350-50 and ASC 985-20, Software-Costs of Software to be Sold, Leased or Marketed. These amounts are included in the consolidated balance sheets. Amortization of these costs will begin when the website becomes active.
Property and Equipment	Property and Equipment Property and equipment consist of furniture and equipment and are stated at cost less accumulated depreciation and accumulated impairment loss, if any. Depreciation is calculated on a straight-line basis over the estimated useful lives of the assets. The estimated useful lives used for financial statement purposes are 3 years.
Derivative Financial Instruments	Derivative Financial Instruments The Company has financial instruments that are considered derivatives or contain embedded features subject to derivative accounting. Embedded derivatives are valued separately from the host instrument and are recognized as derivative liabilities in the Company’s balance sheet. The Company measures these instruments at their estimated fair value and recognizes changes in their estimated fair value in results of operations during the period of change. The Company has a sequencing policy regarding share settlement wherein instruments with a fixed conversion price or floor would be settled first, and interest payable in shares settle next. Thereafter, share settlement order is based on instrument issuance date – earlier dated instruments settling before later dated. The sequencing policy also considers contingently issuable additional shares, such as those issuable upon a stock split, to have an issuance date to coincide with the event giving rise to the additional shares. The policy includes all shares issuable pursuant to debenture and preferred stock instruments as well as shares issuable under service and employment contracts and interest on short term loans.
Revenue Recognition	Revenue Recognition ASC Topic 606, “ Revenue from Contracts with Customers” Revenues are recognized when control of the promised goods or services are transferred to a customer, in an amount that reflects the consideration that the Company expects to receive in exchange for those goods or services. The Company applies the following five steps in order to determine the appropriate amount of revenue to be recognized as it fulfills its obligations under each of its agreements: ● identify the contract with a customer; ● identify the performance obligations in the contract; ● determine the transaction price; ● allocate the transaction price to performance obligations in the contract; and ● recognize revenue as the performance obligation is satisfied.
Stock-Based Compensation	Stock-Based Compensation The Company accounts for stock-based compensation in accordance with ASC 718, Compensation - Stock Compensation The Company measures compensation expense for its non-employee stock-based compensation under ASC 505, Equity
Income Taxes	Income Taxes The provision for income taxes is determined in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes ASC 740 prescribes a comprehensive model for how companies should recognize, measure, present, and disclose in their financial statements, uncertain tax positions taken or expected to be taken on a tax return. Under ASC 740, tax positions must initially be recognized in the financial statements when it is more likely than not the position will be sustained upon examination by the tax authorities. Such tax positions must initially and subsequently be measured as the largest amount of tax benefit that has a greater than 50% likelihood of being realized upon ultimate settlement with the tax authority assuming full knowledge of the position and relevant facts. For the three months ended March 31, 2020 and 2019 we did not have any interest, penalties or any significant unrecognized uncertain tax positions.
Earnings Per Share	Earnings per Share We calculate earnings per share in accordance with ASC Topic 260 Earnings Per Share Three Months Ended March 31, 2020 2019 Stock options outstanding 5,800,000 5,800,000 Warrants 7,000,000 - Shares to be issued upon conversion of notes 190,488,453 - 203,288,453 5,800,000
Recent Pronouncements	Recent Pronouncements Other accounting standards that have been issued or proposed by the FASB or other standards-setting bodies that do not require adoption until a future date are not expected to have a material impact on the Company’s consolidated financial statements upon adoption.

Summary of Significant Accoun_3

Summary of Significant Accounting Policies (Tables)	3 Months Ended
	Mar. 31, 2020
Accounting Policies [Abstract]
Schedule of Financial Instruments at Fair Value	The following table is a summary of our financial instruments measured at fair value: Fair Value Measurements as of March 31, 2020: Level 1 Level 2 Level 3 Total Liabilities: Derivative liability on convertible notes payable $ - $ - $ 1,490,271 $ 1,490,271 $ - $ - $ 1,490,271 $ 1,490,271 Fair Value Measurements as of December 31, 2019: Level 1 Level 2 Level 3 Total Liabilities: Derivative liability on convertible notes payable $ - $ - $ 1,111,879 $ 1,111,879 $ - $ - $ 1,111,879 $ 1,111,879
Schedule of Antidilutive Securities Excluded from Diluted Net Loss	For the three months ended March 31, 2020 and 2019, the following number of potentially dilutive shares have been excluded from diluted net loss since such inclusion would be anti-dilutive: Three Months Ended March 31, 2020 2019 Stock options outstanding 5,800,000 5,800,000 Warrants 7,000,000 - Shares to be issued upon conversion of notes 190,488,453 - 203,288,453 5,800,000

Convertible Notes Payable (Tabl

Convertible Notes Payable (Tables)	3 Months Ended
	Mar. 31, 2020
Debt Disclosure [Abstract]
Summary of Activity of Convertible Notes Payable and Convertible Debenture	The following is a summary of the activity of the convertible notes payable and convertible debenture for the three months ended March 31, 2020: Total Balance as of December 31, 2019 $ 363,769 Issuance of convertible debenture - principal amount 201,300 Issuance of convertible debenture - debt discount and original issue discount (201,300 ) Amortization of debt discount and original issue discount 202,239 Balance as of March 31, 2020 $ 566,008
Schedule of Balance Convertible Debenture Outstanding	The following comprises the balance of the convertible debenture outstanding at March 31, 2020 and December 31, 2019: March 31, 2020 December 31, 2019 Principal amount outstanding $ 1,279,390 $ 1,078,090 Less: Unamortized original issue discount (62,571 ) (62,779 ) Less: Unamortized debt discount (650,811 ) (651,542 ) $ 566,008 $ 363,769

Derivative Liability (Tables)

Derivative Liability (Tables)	3 Months Ended
	Mar. 31, 2020
Derivative Instruments and Hedging Activities Disclosure [Abstract]
Schedule of Conversion Feature of Derivative Liability	The original debentures had conversion features that resulted in derivative liabilities. We valued the conversion features at each origination date with the following assumptions, on a weighted-average basis: Three Months Ended March 31, 2020 Risk-free interest rate 1.04 % Expected term (in years) 0.86 Expected volatility 154.3 % Expected dividend yield 0 % Exercise price of underlying common shares $ 0.02 Year Ended December 31, 2019 Tranche 1 Tranche 2 Tranche 3 Warrants Risk-free interest rate 2.11 % 1.75 % 1.67 % 2.11 % Expected term (in years) 1.25 1.03 0.89 1.25 Expected volatility 312.4 % 303.70 % 326.88 % 312.4 % Expected dividend yield 0 % 0 % 0 % 0 % Exercise price of underlying common shares $ 0.09 $ 0.04 $ 0.04 $ 0.08
Schedule of Derivative Liability Activity	The following is a summary of the activity of the derivative liability for the three months ended March 31, 2020: Debenture Warrants Total Balance as of December 31, 2019 $ 1,047,977 $ 63,902 $ 1,111,879 Initial fair value on issuance of convertible debenture 293,192 - 293,192 New warrant issuances - 39,690 39,690 Common stock warrant exercises - (72,431 ) (72,431 ) Change in fair value of derivative liability 149,102 (31,348 ) 117,754 Balance as of March 31, 2020 $ 1,490,271 $ - $ 1,490,271

Options and Warrants (Tables)

Options and Warrants (Tables)	3 Months Ended
	Mar. 31, 2020
Share-based Payment Arrangement [Abstract]
Summary of Warrant Activity	The following is a summary of the warrant activity for the three months ended March 31, 2020: Warrants Weighted Average Exercise Price Outstanding as of December 31, 2019 8,885,000 $ 0.04 Granted 2,285,000 0.08 Exercised (4,170,000 ) 0.08 Forfeited - - Outstanding as of March 31, 2020 7,000,000 $ 0.03

Summary of Significant Accoun_4

Summary of Significant Accounting Policies (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Incurred losses	$ 10,054,580
Working capital	$ (3,461,248)
Fixed assets, estimated useful life	3 years
Income tax examination likelihood description	Greater than 50% likelihood
Interest, penalties or unrecognized uncertain tax positions
Minimum [Member]
Intangible assets, expected useful life	3 years
Maximum [Member]
Intangible assets, expected useful life	5 years

Summary of Significant Accoun_5

Summary of Significant Accounting Policies - Schedule of Financial Instruments at Fair Value (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Derivative liability on convertible notes payable	$ 1,490,271	$ 1,111,879
Derivative instruments at fair value	1,490,271	1,111,879
Level 1 [Member]
Derivative liability on convertible notes payable
Derivative instruments at fair value
Level 2 [Member]
Derivative liability on convertible notes payable
Derivative instruments at fair value
Level 3 [Member]
Derivative liability on convertible notes payable	1,490,271	1,111,879
Derivative instruments at fair value	$ 1,490,271	$ 1,111,879

Summary of Significant Accoun_6

Summary of Significant Accounting Policies - Schedule of Antidilutive Securities Excluded from Diluted Net Loss (Details) - shares	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Total	203,288,453	5,800,000
Stock Options Outstanding [Member]
Total	5,800,000	5,800,000
Warrants [Member]
Total	7,000,000
Shares to be Issued Upon Conversion of Notes [Member]
Total	190,488,453

Intangible Assets (Details Narr

Intangible Assets (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2020	Dec. 31, 2019
Goodwill and Intangible Assets Disclosure [Abstract]
Intangible assets, net	$ 97,628	$ 73,076
Amortization expense	$ 6,448

Notes Payable (Details Narrativ

Notes Payable (Details Narrative) - USD ($)	3 Months Ended	12 Months Ended
	Mar. 31, 2020	Dec. 31, 2019	Jan. 31, 2020
Debt instrument interest rate	2.00%	2.00%
Debt principal amount	$ 1,279,390	$ 1,078,090
Note Payable [Member]
Note payable outstanding	$ 5,986	$ 7,986
Debt instrument interest rate	2.00%	2.00%
Note Payable [Member] | Lender [Member]
Debt principal amount			$ 50,000
Proceeds from issuance of debt	$ 47,500
Debt maturity date	Feb. 5, 2020
Promissory Note [Member] | Pride Partners LLC [Member]
Note payable outstanding		$ 75,000
Debt instrument interest rate		10.00%
Debt maturity date		Jun. 20, 2020

Convertible Notes Payable (Deta

Convertible Notes Payable (Details Narrative)	Mar. 10, 2020USD ($)Trading	Feb. 12, 2020USD ($)Trading$ / sharesshares	Mar. 31, 2019shares	Feb. 28, 2019USD ($)$ / sharesshares	Mar. 31, 2020USD ($)	Mar. 31, 2019USD ($)	Dec. 31, 2019USD ($)
Convertible notes payable					$ 566,008		$ 363,769
Debt principal amount					$ 1,279,390		$ 1,078,090
Debt interest rate					2.00%		2.00%
Number of shares of common stock | shares			8,600,298
Amortization of debt discount and original discount					$ 202,239
Securities Purchase Agreement [Member] | Cavalry Fund I LP [Member]
Debt principal amount		$ 115,500
Purchase price		$ 100,000
Debt interest rate		10.00%
Debt maturity date		Nov. 11, 2020
Trading days | Trading		20
Debt description		The lowest closing price of the common stock during the preceding twenty (20) trading day period ending on the latest complete trading day prior to the issuance date of the Note (the "Closing Price"), (ii) $0.04, or (iii) 60% of the lowest traded price for the Common Stock on the principal market on which the Common Stock is then trading during the twenty (20) consecutive trading days on which at least 100 shares of Common Stock were traded including and immediately preceding the date of conversion. Upon an event of default, the holder may elect to convert at an alternate conversion price which is the lower of: (i) the closing price of the Common Stock on the Principal Market on the Trading Day immediately preceding the issue date of the Calvary Note or (ii) 60% of either the lowest traded price or the closing bid price, whichever is lower for the common stock on the principal market during any trading day in which the event of default has not been cured. The conversion price of the Note will be further adjusted by another 15% reduction, regardless of whether there is an event of default
Consecutive trading days | Trading		20
Number of shares of common stock | shares		100
Reduction percentage		15.00%
Closing price | $ / shares		$ 0.015
Securities Purchase Agreement [Member] | Power Up Lending Group Ltd [Member]
Debt principal amount	$ 85,800
Purchase price	$ 75,000
Debt interest rate	10.00%
Debt maturity date	Mar. 10, 2021
Trading days | Trading	20
Debt description	The "Variable Conversion Price" shall mean 60% multiplied by the Market Price, which is the lowest Trading Price for the common stock during the twenty (20) trading day period ending on the latest complete trading day prior to the conversion date.
2018 Convertible Promissory Note [Member]
Convertible notes payable				$ 35,000
Debt principal amount				26,920
Accrued interest				$ 4,255
Debt converted into shares | shares				26,398,704
Conversion price per share | $ / shares				$ 0.0015

Convertible Notes Payable - Sum

Convertible Notes Payable - Summary of Activity of Convertible Notes Payable and Convertible Debenture (Details) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Debt Disclosure [Abstract]
Balance as of December 31, 2019	$ 363,769
Issuance of convertible debenture - principal amount	201,300
Issuance of convertible debenture - debt discount and original issue discount	(201,300)
Amortization of debt discount and original issue discount	202,239
Balance as of March 31, 2020	$ 566,008

Convertible Notes Payable - Sch

Convertible Notes Payable - Schedule of Balance Convertible Debenture Outstanding (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Debt Disclosure [Abstract]
Principal amount outstanding	$ 1,279,390	$ 1,078,090
Less: Unamortized original issue discount	(62,571)	(62,779)
Less: Unamortized debt discount	(650,811)	(651,542)
Convertible note payable, net of debt discount	$ 566,008	$ 363,769

Derivative Liability (Details N

Derivative Liability (Details Narrative)	3 Months Ended
	Mar. 31, 2020USD ($)
Derivative Instruments and Hedging Activities Disclosure [Abstract]
Origination interest on derivative liability and expensed on origination	$ 118,191

Derivative Liability - Schedule

Derivative Liability - Schedule of Conversion Feature of Derivative Liability (Details)	3 Months Ended	12 Months Ended
	Mar. 31, 2020	Dec. 31, 2019
Risk-Free Interest Rate [Member]
Debt measurement input percentage	1.04
Risk-Free Interest Rate [Member] | Warrants [Member]
Debt measurement input percentage		2.11
Risk-Free Interest Rate [Member] | Tranche 1 [Member]
Debt measurement input percentage		2.11
Risk-Free Interest Rate [Member] | Tranche 2 [Member]
Debt measurement input percentage		1.75
Risk-Free Interest Rate [Member] | Tranche 3 [Member]
Debt measurement input percentage		1.67
Expected Term [Member]
Debt measurement input term	10 months 10 days
Expected Term [Member] | Warrants [Member]
Debt measurement input term		1 year 2 months 30 days
Expected Term [Member] | Tranche 1 [Member]
Debt measurement input term		1 year 2 months 30 days
Expected Term [Member] | Tranche 2 [Member]
Debt measurement input term		1 year 11 days
Expected Term [Member] | Tranche 3 [Member]
Debt measurement input term		10 months 21 days
Expected Volatility [Member]
Debt measurement input percentage	154.3
Expected Volatility [Member] | Warrants [Member]
Debt measurement input percentage		312.4
Expected Volatility [Member] | Tranche 1 [Member]
Debt measurement input percentage		312.4
Expected Volatility [Member] | Tranche 2 [Member]
Debt measurement input percentage		303.70
Expected Volatility [Member] | Tranche 3 [Member]
Debt measurement input percentage		326.88
Expected Dividend Yield [Member]
Debt measurement input percentage	0
Expected Dividend Yield [Member] | Warrants [Member]
Debt measurement input percentage		0
Expected Dividend Yield [Member] | Tranche 1 [Member]
Debt measurement input percentage		0
Expected Dividend Yield [Member] | Tranche 2 [Member]
Debt measurement input percentage		0
Expected Dividend Yield [Member] | Tranche 3 [Member]
Debt measurement input percentage		0
Exercise Price of Underlying Common Shares [Member]
Debt measurement input percentage	0.02
Exercise Price of Underlying Common Shares [Member] | Warrants [Member]
Debt measurement input percentage		0.08
Exercise Price of Underlying Common Shares [Member] | Tranche 1 [Member]
Debt measurement input percentage		0.09
Exercise Price of Underlying Common Shares [Member] | Tranche 2 [Member]
Debt measurement input percentage		0.04
Exercise Price of Underlying Common Shares [Member] | Tranche 3 [Member]
Debt measurement input percentage		0.04

Derivative Liability - Schedu_2

Derivative Liability - Schedule of Derivative Liability Activity (Details)	3 Months Ended
	Mar. 31, 2020USD ($)
Balance as of December 31, 2019	$ 1,111,879
Initial fair value on issuance of convertible debenture	293,192
New warrant issuances	39,690
Common stock warrant exercises	(72,431)
Change in fair value of derivative liability	117,754
Balance as of March 31, 2020	1,490,271
Debenture [Member]
Balance as of December 31, 2019	1,047,977
Initial fair value on issuance of convertible debenture	293,192
New warrant issuances
Common stock warrant exercises
Change in fair value of derivative liability	149,102
Balance as of March 31, 2020	1,490,271
Warrants [Member]
Balance as of December 31, 2019	63,902
Initial fair value on issuance of convertible debenture
New warrant issuances	39,690
Common stock warrant exercises	(72,431)
Change in fair value of derivative liability	(31,348)
Balance as of March 31, 2020

Stockholders' Equity (Details N

Stockholders' Equity (Details Narrative) - USD ($)	Mar. 29, 2019	Mar. 31, 2020	Jan. 31, 2020	Mar. 31, 2019	Feb. 28, 2019	Jan. 31, 2019	Mar. 31, 2020	Mar. 31, 2019
Number of shares issued				8,600,298
Number of shares warrant exercise							4,170,000
Share issued for services, value								$ 321,100
Preferred stock dividend							$ 2,588
Series B Convertible Preferred Stock [Member]
Preferred stock dividend							10,350
Common Stock [Member]
Number of shares issued				8,600,298
Number of shares issued for services								3,250,000
Share issued for services, value								$ 3,250
Number of options exercised								500,000
Preferred stock dividend
Bridge Noteholder [Member]
Number of shares issued			294,994
Consultant [Member]
Number of shares issued					250,000
Number of shares issued for services			6,662,312
Share issued for services, value					$ 7,500
Number of options exercised					500,000
Accounts payable					$ 5,000
Consultant [Member] | Restricted Common Stock [Member]
Number of shares issued for services					750,000
Durwood Orlando Reece [Member]
Number of shares issued		1,000,000
Three Unrelated Individuals [Member]
Number of shares issued				3,000,000
Lender [Member]
Number of shares issued							26,398,704
Securities Exchange Agreement [Member] | LGBT Loyalty LLC [Member]
Number of restricted common stock, shares						120,959,996
Common stock, issued and outstanding percentage						49.99%
Securities Exchange Agreement [Member] | Maxim Partners, LLC [Member]
Number of stock issued upon conversion	8,598,578
Number of stock issued upon conversion, value	$ 388,675

Options and Warrants (Details N

Options and Warrants (Details Narrative) - USD ($)	Jan. 25, 2019	Mar. 31, 2020	Mar. 31, 2019	Dec. 31, 2019
Stock based compensation expense
Number of warrants exercised		4,170,000
Grant and exercise of warrants		2,285,000
Proceeds from warrant exercises		$ 93,342
Two Company Executives [Member]
Warrants issued in exchange for cancellation of salary and interest accruals	$ 348,312
2012 Equity Incentive Plan [Member]
Options outstanding		5,800,000		5,800,000

Options and Warrants - Summary

Options and Warrants - Summary of Warrant Activity (Details)	3 Months Ended
	Mar. 31, 2020$ / sharesshares
Share-based Payment Arrangement [Abstract]
Warrants Outstanding beginning balance | shares	8,885,000
Warrants, Granted | shares	2,285,000
Warrants, Exercised | shares	(4,170,000)
Warrants, Forfeited | shares
Warrants Outstanding ending balance | shares	7,000,000
Weighted Average Exercise Price beginning balance | $ / shares	$ 0.04
Weighted Average Exercise Price, Granted | $ / shares	0.08
Weighted Average Exercise Price, Exercised | $ / shares	0.08
Weighted Average Exercise Price, Forfeited | $ / shares
Weighted Average Exercise Price ending balance | $ / shares	$ 0.03

Related Party Transactions (Det

Related Party Transactions (Details Narrative) - USD ($)	1 Months Ended		3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019	Mar. 31, 2020	Mar. 31, 2019	Dec. 31, 2019	Dec. 31, 2018
Notes payable to related party	$ 17,885		$ 17,885		$ 17,885
Debt instrument interest rate	2.00%		2.00%		2.00%
Common shares issued for cash, shares		8,600,298
Accrued salaries						$ 348,312
Stock-based compensation expense			$ 17,800	$ 321,100
Accrued directors' compensation	$ 123,750		123,750		$ 80,000
Other receivables related parties	100,000		100,000		100,000
Officers and Executive Director [Member]
Accrued salaries	171,352		171,352		$ 91,352
Board of Directors [Member] | Warrants [Member]
Warrants outstanding	$ 7,000,000		$ 7,000,000
Board of Directors [Member] | Orlando Reece [Member]
Common shares issued to board of directors, shares	1,000,000
Stock-based compensation expense	$ 17,800
Three Unrelated Individuals [Member]
Common shares issued for cash, shares		3,000,000
Common shares issued to board of directors, shares		3,000,000
Stock-based compensation expense		$ 313,600

Subsequent Events (Details Narr

Subsequent Events (Details Narrative)	May 26, 2020USD ($)Trading	May 30, 2020shares	Apr. 30, 2020shares	Mar. 31, 2020USD ($)	Dec. 31, 2019USD ($)
Debt instrument percentage				2.00%	2.00%
Debt principal amount | $				$ 1,279,390	$ 1,078,090
Subsequent Event [Member] | Securities Purchase Agreement [Member]
Debt instrument purchase price | $	$ 75,000
Debt instrument percentage	10.00%
Debt principal amount | $	$ 85,800
Debt instrument maturity date	May 26, 2021
Original issue discount rate	10.00%
Debt instrument description	The "Variable Conversion Price" shall mean 60% multiplied by the Market Price (as defined herein) (representing a discount rate of 40%).
Debt instrument trading days | Trading	20
Subsequent Event [Member] | Series B Investor [Member]
Conversion of preferred stock into common stock | shares			25,000
Subsequent Event [Member] | Series B Preferred Stock [Member]
Conversion of preferred stock into common stock | shares			958,333
Subsequent Event [Member] | Common Stock Board Members [Member]
Warrant issued outstanding aggregate | shares		8,000,000