Be Active (JALA) 10-K 30 Mar 15 2014 FY Annual report Financial data

Document_and_Entity_Informatio

Document and Entity Information (USD $)	12 Months Ended
	Dec. 31, 2014	Mar. 30, 2015	Jun. 30, 2014
Document And Entity Information
Entity Registrant Name	Be Active Holdings, Inc.
Entity Central Index Key	1514514
Document Type	10-K
Document Period End Date	31-Dec-14
Amendment Flag	FALSE
Current Fiscal Year End Date	-19
Is Entity a Well-known Seasoned Issuer?	No
Is Entity a Voluntary Filer?	No
Is Entity's Reporting Status Current?	Yes
Entity Filer Category	Smaller Reporting Company
Entity Public Float			$6,544,118
Entity Common Stock, Shares Outstanding		426,475,671
Document Fiscal Period Focus	FY
Document Fiscal Year Focus	2014

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Dec. 31, 2014	Dec. 31, 2013
Current assets
Cash and cash equivalents	$504,358	$5,670
Cash in escrow	12,500
Accounts receivable	47,907	3,181
Inventory	105,733
Debt issuance costs	713,000
Prepaid expenses and other assets	9,230	101,029
Total current assets	1,392,728	109,880
Property and equipment, net	20,895	3,579
Loan receivable	7,262
Security deposit	6,560	6,560
Total assets	1,427,445	120,019
Current liabilities
Accounts payable	225,655	75,371
Accrued expenses and taxes	101,782	195,177
Due diligence fee payable	640,000
Secured Convertible notes payable (less $445,000 discount)
Due to officers/stockholders	202,852	523,066
Total current liabilities	1,170,289	793,614
Deferred rent	7,373	6,576
Derivative liability	828,830	2,058,243
Total liabilities	2,006,492	2,858,433
Stockholders' deficit
Common stock, par value $0.0001, per share, 525,000,000 shares authorized; 426,475,671 and 97,325,231 shares issued and issuable at December 31, 2014 and 2013, respectively	42,649	9,734
Additional paid-in capital	18,898,457	4,152,660
Accumulated deficit	-19,522,885	-6,904,318
Treasury stock at cost; 4,339,555 shares	-434	-434
Total stockholders' deficit	-579,047	-2,738,414
Total liabilities and stockholders' deficit	1,427,445	120,019
Series A Preferred Stock
Stockholders' deficit
Preferred stock, par value $0.0001, per share, 150,000,000 shares authorized.	1,166	3,944
Series B Convertible Preferred Stock
Stockholders' deficit
Preferred stock, par value $0.0001, per share, 150,000,000 shares authorized.
Series C Preferred Stock
Stockholders' deficit
Preferred stock, par value $0.0001, per share, 150,000,000 shares authorized.	$2,000

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Preferred stock, par value per share	$0.00	$0.00
Preferred stock, shares authorized	150,000,000	150,000,000
Preferred stock, shares issued
Preferred stock, shares outstanding
Common stock, par value per share		$0.00
Common stock, shares authorized	525,000,000	400,000,000
Common stock, shares issued	426,475,671	97,325,231
Common stock, shares outstanding	426,475,671	97,325,231
Series A Preferred Stock
Preferred stock, shares authorized	40,000,000	40,000,000
Preferred stock, shares issued	11,663,921	39,441,458
Preferred stock, shares outstanding	11,663,921	39,441,458
Series B Convertible Preferred Stock
Preferred stock, shares authorized	4
Preferred stock, shares issued	3	3
Preferred stock, shares outstanding	3	3
Series C Preferred Stock
Preferred stock, par value per share	$0.00
Preferred stock, shares authorized	26,666,667
Preferred stock, shares issued	20,000,000
Preferred stock, shares outstanding	20,000,000

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Income Statement [Abstract]
Net Sales	($128,995)	$117,333
Cost of Goods	28,820	278,122
Gross Loss	-157,815	-160,789
Operating Expenses
Selling expenses	193,848	111,779
General and administrative	1,437,255	1,081,928
Stock-based compensation	2,166,707	1,921,761
Increase in fair value of derivative liabilities	8,755,391	657,701
Loss on extinguishment of debt		462,495
Depreciation and amortization expense	4,317	960
Total operating expenses	12,557,518	4,236,624
Loss from operations before other expenses	-12,715,333	-4,397,413
Other Income (Expenses)
Forgiveness of debt income	247,021
Loss on issuance of convertible debt	-149,963
Interest expense, net	-292	-933
Total other income (expenses)	96,766	-933
Net Loss	($12,618,567)	($4,398,346)
Net loss per common share (Basic and fully diluted)	($0.06)	($0.06)
Number of common shares used to compute net loss per share	211,630,013	77,483,225

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Net loss	($12,618,567)	($4,398,346)
Adjustments to reconcile net loss to net cash (used in) operating activities:
Depreciation and amortization	4,317	960
Stock issued as charitable contribution	65,000
Loss on extinguishment of debt		462,495
Loss on issuance of convertible debt	149,963
Forgiveness of debt income	-247,021
Write-off of website costs	-10,900
Fair value of derivative liability charged to operations	8,755,391	657,701
Stock-based compensation - Series B	2,166,707	1,921,761
Stock bonus - officers, net of cash paid	162,217
Stock granted for consulting services	13,300	70,000
Common stock issued as interest on bridge note		949
Changes in assets and liabilities:
(Increase) in escrow account	-12,500
(Increase)/decrease in accounts receivable	-44,726	32,976
Increase in loan receivable	-7,262
(Increase)/decrease in inventory	-105,733	276,644
Increase in security deposit		-6,560
Decrease (Increase) in prepaid expenses	91,800	-93,732
Increase in deferred rent	797	6,576
Website development costs	-10,733
(Decrease) Increase in accounts payable and accrued expenses	56,888	-35,198
Net cash used in operating activities	-1,591,062	-1,103,774
Cash flows from investing activities
Purchases of property and equipment		-3,862
Cash flows from financing activities
Debt issuance costs paid	-53,000
Repayments of notes payable		-50,000
Proceeds from private placements	1,800,000	1,120,000
Costs of private placements	-260,696	99,011
Proceeds from secured convertible notes payable	425,000
Purchase of treasury stock		-434
Purchase of common stock by officers	251,639
Decrease in due to officers/stockholders	-73,193	-61,723
Net cash provided by financing activities	2,089,750	1,106,854
Net increase in cash and cash equivalents	498,688	-782
Cash and cash equivalents, beginning of year	5,670	6,452
Cash and cash equivalents, end of year	504,358	5,670
Supplemental cash flow disclosures:
Interest paid	367
State minimum taxes and franchise fees paid	$2,350	$3,944

CONSOLIDATED_STATEMENTS_OF_CHA

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' DEFICIT (USD $)	Common Stock	Preferred Series A Stock	Preferred Series B Stock	Preferred Series C Stock	Additional Paid-In Capital	Accumulated Deficit	Treasury Stock	Total
Balance, beginning at Dec. 31, 2012	$2,950				$1,496,050	($2,505,972)		($1,006,972)
Balance, beginning, shares at Dec. 31, 2012	29,502,750
Shares of previous holding company retained after merger	2,086				-2,086
Shares of previous holding company retained after merger, shares	20,851,336
Conversion of bridge notes and interest, net of deferred financing costs	208				477,480			477,688
Conversion of bridge notes and interest, net of deferred financing costs, shares	2,076,906
Sale of common stock in offering, net of related fees	184				67,705			67,889
Sale of common stock in offering, net of related fees, shares	1,826,087
Sale of common and preferred stock	808	2,025			-2,833
Sale of common and preferred stock, shares	8,083,334	20,250,000
Shares issued for anti-dilution protection	379	1,919			-2,298
Shares issued for anti-dilution protection, shares	3,789,473	19,191,458
Additional shares issued to certain Be Active Brands stockholders	2,305				-2,305
Additional shares issued to certain Be Active Brands stockholders, shares	23,054,778
Issuance of Preferred Convertible Series B Stock					1,921,761			1,921,761
Issuance of Preferred Convertible Series B Stock, shares			3
Purchase of treasury shares							-434	-434
Purchase of treasury shares, shares							-4,339,555
Shares issuable for financing	358				99,642			100,000
Shares issuable for financing, shares	3,584,229
Shares issued for consulting services	350				69,650			70,000
Shares issued for consulting services, shares	3,500,000
Shares issued for financing	106				29,894			30,000
Shares issued for financing, shares	1,056,338
Net loss						-4,398,346		-4,398,346
Balance, ending at Dec. 31, 2013	9,734	3,944			4,152,660	-6,904,318	-434	2,738,414
Balance, ending, shares at Dec. 31, 2013	97,325,231	39,441,458	3				-4,339,555
Sale of common and preferred stock	3,333			2,667	-6,000
Sale of common and preferred stock, shares	33,333,332			26,666,667
Shares issued for fees and commissions for financing	60				-60
Shares issued for fees and commissions for financing, shares	599,999
Deferred costs related to February 14, 2014 offering					-260,696			-260,696
Exercise of Series A Preferred Stock	2,778	-2,778
Exercise of Series A Preferred Stock, shares	27,777,537	-27,777,537
Donation of common stock	50				64,950			65,000
Donation of common stock, shares	500,000
Cashless exercise of warrants tor 91,333,335 shares issued or issuable	7,412				12,372,355			12,379,767
Cashless exercise of warrants tor 91,333,335 shares issued or issuable, shares	74,130,709
Conversion of Series C Preferred Stock	667			-667
Conversion of Series C Preferred Stock, shares	6,666,667			-6,666,667
Purchase of common stock by officers	834				249,166			250,000
Purchase of common stock by officers, shares	8,333,333
Shares issued for anti-dilution protection	16,009				-16,009
Shares issued for anti-dilution protection, shares	160,093,335
Shares issuable to officers as compensation	1,639				162,217			163,856
Shares issuable to officers as compensation, shares	16,385,528
Shares issued for consulting services	133				13,167			13,300
Shares issued for consulting services, shares	1,330,000
Additional compensation recorded for Preferred Convertible Series B Stock					2,166,707			2,166,707
Net loss						-12,618,567		-12,618,567
Balance, ending at Dec. 31, 2014	$42,649	$1,166		$2,000	$18,898,457	($19,522,885)	($434)	($579,047)
Balance, ending, shares at Dec. 31, 2014	426,475,671	11,663,921	3	20,000,000

ORGANIZATION_AND_OPERATIONS

ORGANIZATION AND OPERATIONS	12 Months Ended
	Dec. 31, 2014
Accounting Policies [Abstract]
ORGANIZATION AND OPERATIONS	Merger
	On January 9, 2013, the Company, Be Active Acquisition Corp., the Company’s newly formed, wholly-owned Delaware subsidiary (“Acquisition Sub”) and Be Active Brands, Inc. (“Brands”), an entity incorporated in Delaware on March 10, 2009 and based in New York, entered into an Agreement of Merger and Plan of Reorganization (the “Merger Agreement”). Upon closing of the transaction under the Merger Agreement (the “Merger”), Acquisition Sub merged with and into Brands, with Brands as the surviving corporation, and became a wholly-owned subsidiary of the Company.
	The Merger was accounted for as a reverse-merger and recapitalization with Brands as the acquirer for financial reporting purposes and the Company as the acquired company.  Consequently, the assets and liabilities and the operations reflected in the historical financial statements prior to the Merger are those of Brands and are recorded at the historical cost basis of Brands and the consolidated financial statements after completion of the Merger include the assets and liabilities of the Company and Brands, and the historical operations of the Company and Brands from the closing date of the Merger.
	The Company sells frozen yogurt and fudge bars and offers ice creams in various flavors to retailers with stores in New York, New Jersey, Connecticut, Massachusetts, Rhode Island, Maine, Pennsylvania, Ohio and Florida, The Company intends to expand its regional growth to a national level and global presence in sales of premium quality low-fat, low calorie, low-carbohydrate, vitamin and probiotic enriched frozen yogurt and products under the brand name “Jala”.

GOING_CONCERN

GOING CONCERN	12 Months Ended
	Dec. 31, 2014
Organization, Consolidation and Presentation of Financial Statements [Abstract]
GOING CONCERN	The Company’s financial statements are prepared using generally accepted accounting principles in the United States of America applicable to a going concern which contemplates the realization of assets and liquidation of liabilities in the normal course of business. The Company has not yet established revenues sufficient to cover its operating costs and allow it to continue as a going concern. The Company has incurred significant net losses since inception and at December 31, 2014, has an accumulated deficit of $19,522,885 and stockholders’ deficit of $579,047. The ability of the Company to continue as a going concern is dependent on the Company obtaining adequate capital to fund operating expenses until it becomes profitable. If the Company is unable to obtain adequate capital, it could be forced to cease operations.
	In order to continue as a going concern, the Company will need, among other things, additional capital resources. Management’s plan is to obtain such resources for the Company through sales of its products in combination with equity and/or debt financing. While as indicated in the Note 8, the Company obtained approximately $425,000 of gross proceeds from the debt offering on December 31, 2014 and currently has working capital necessary for sales and production, there can be no assurance that this will be sufficient for the Company to continue as a going concern.
	The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

SUMMARY_OF_SIGNIFICANT_ACCOUNT

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	12 Months Ended
	Dec. 31, 2014
Accounting Policies [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	Basis of Presentation
	Basis of Presentation and Principles of Consolidation
	The consolidated financial statements include the accounts of the Company and our wholly-owned subsidiary and have been prepared in accordance with accounting principles generally accepted in the United States of America.  All significant intercompany transactions and balances have been eliminated.
	All references to common stock, share and per share amounts prior to the Merger have been retroactively restated to reflect the exchange ratio of 22,701:1 of common stock for each share of Brands stock outstanding immediately prior to the merger as if the exchange had taken place as of those dates.
	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and revenues and expenses during the reporting period. Accordingly, actual results could differ from those estimates.
	Financial Instruments
	The Company considers the carrying amounts of financial instruments, including cash, accounts receivable, accounts payable and accrued expenses and notes payable to approximate their fair values because of their relatively short maturities.
	Accounts Receivable
	Accounts receivable consist of amounts due from customers. The Company records an allowance for doubtful receivables, if necessary, to allow for any amounts which may be unrecoverable.  The allowance is based upon an analysis of the Company’s prior collection experience, customer creditworthiness and current economic trends. Account balances are written off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. As of December 31, 2014 and 2013, no allowance for doubtful accounts was required.
	Inventory
	Inventory consists primarily of packaging, raw materials and finished goods held for distribution.  Inventory is stated at the lower of cost (first-in, first-out) or market.  In evaluating whether inventory is stated at the lower of cost or market, management considers such factors as the amount of inventory on hand and the distribution channel, the estimated time to sell such inventory, remaining shelf life and the current expected market conditions.  Adjustments to reduce inventory to its net realizable value are charged to cost of goods sold.
	Shipping and Handling Costs
	The Company classifies shipping and handling costs as part of selling expense.  Shipping and handling costs were $3,267 and $0 for the years ended December 31, 2014 and 2013, respectively.
	Cash and Cash Equivalents
	The Company considers all highly liquid investments purchased with original maturities of three months or less to be cash equivalents. The Company maintains cash balances at several financial institutions.  The Company has not experienced any losses in such accounts.  Federal legislation provides for FDIC insurance of up to $250,000.  The uninsured balance at December 31, 2014 was $254,358.
	Property and Equipment
	Property and equipment are recorded at cost and depreciated over their estimated useful lives using the straight-line method.
	Maintenance and repairs are charged to operating expenses as they are incurred. Improvements and betterments, which extend the lives of the assets, are capitalized. The cost and accumulated depreciation of assets retired or otherwise disposed of are removed from the appropriate accounts and any profit or loss on the sale or disposition of such assets is credited or charged to income.
	Derivative Liabilities
	The Company’s derivative liabilities are related to the ratchet reset provision of the Company’s warrants to purchase common stock which prohibit the Company from concluding that the warrants are indexed to its own stock and from the provisions of its' convertible notes payable.  For derivative instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair market value and is then re-valued at each reporting date, with changes in fair value recognized in operations for each reporting period.  The Company uses the Black-Scholes Option-Pricing Model to value the derivative instruments of its' outstanding stock warrants at inception and subsequent valuation dates and the value is re-assessed at the end of each reporting period in accordance with Accounting Standards Codification (“ASC”) 815 and a binomial valuation model in connection with its' convertible debt.
	Revenue Recognition
	Revenue is recognized, net of discounts, rebates, promotional adjustments, price adjustments and estimated returns, upon transfer of title and risk to the customer which occurs at shipping (F.O.B. terms). Upon shipment, the Company has no further performance obligations.
	Share-Based Compensation
	The Company recognizes compensation expense for all share-based payment awards made to employees, directors and others based on the estimated fair values on the date of the grant, as subsequently adjusted for certain contingently issuable shares (see Note 8).  Common stock equivalents are valued using the Black-Scholes Option-Pricing Model using the known or equivalent market value of common stock on the date of valuation, an expected dividend yield of zero, the remaining period or maturity date of the common stock equivalent and the expected volatility of common stock. Shares contingently issuable based on the future value of the Company’s stock and the common shares outstanding at a stated future date are periodically revalued at each balance sheet date based on the common shares currently outstanding and the current traded price per share.
	Income Taxes
	The Company provides for income taxes under FASB ASC 740 – Income Taxes, which requires the use of an assets and liabilities approach in accounting for income taxes. Deferred tax assets and liabilities are recorded based on the differences between the financial statement and tax bases of assets and liabilities and the tax rates in effect when these differences are expected to reverse. A valuation allowance is provided when realization of deferred tax assets is not considered more likely than not.
	The Company’s policy is to classify income tax assessments, if any, for interest in interest expense and for penalties in general and administrative expenses.
	The Company’s income tax returns for the years 2012, 2013 and 2014 are subject to examination by the tax authorities.
	Advertising Costs
	Advertising costs are expensed as incurred. Total advertising was $31,560 and $5,843 for the years ended December 31, 2014 and 2013, respectively.

INVENTORY

INVENTORY	12 Months Ended
	Dec. 31, 2014
Inventory Disclosure [Abstract]
INVENTORY	Inventory consists of the following:
		December 31,
		2014		2013
	Materials	$	21,629	$	-
	Finished product		84,104		-
	Total	$	105,733	$	-

PROPERTY_AND_EQUIPMENT

PROPERTY AND EQUIPMENT	12 Months Ended
	Dec. 31, 2014
Property, Plant and Equipment [Abstract]
PROPERTY AND EQUIPMENT	Property and equipment consists of the following:
			December 31,
			2014			2013
	Furniture and Fixtures	$	6,138		$	6,138
	Website		18,000			-
	Less:  Accumulated depreciation		(3,243	)		(2,559	)
	Balance	$	20,895		$	3,579
	Management evaluated and determined that as of December 31, 2014, the Company’s previous website had no continuing value and was written off to expense. The remaining net book value that was written off to expense was $ 7,267.  In November 2014, the Company contracted with a consultant to create a new website which was completed at the end of December 2014 for a cost of $18,000.
	Depreciation and amortization expense for December 31, 2014 and 2013 were $4,317 and $960, respectively.

Income_Loss_Per_Common_Share

Income (Loss) Per Common Share	12 Months Ended
	Dec. 31, 2014
Notes to Financial Statements
Income (Loss) Per Common Share	Basic income (loss) per share is computed by dividing the net income or loss attributable to the common stockholders by the weighted average number of shares of common stock outstanding during the period. Fully diluted income (loss) per share is computed similar to basic income (loss) per share except that the denominator for fully diluted income per share is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued in order to present their dilutive effect unless the effect of such potential shares would be antidilutive. Potential common shares consist of incremental common shares issuable upon the exercise of warrants, convertible preferred shares and convertible notes payable.
	As at December 31, 2014, the number of potential dilutive common shares is comprised of the following:
	Common share equivalents of Series A Convertible Preferred Stock	11,663,921
	Common share equivalents of Series B Convertible Preferred Stock*	216,670,744
	Common share equivalents of Series C Convertible Preferred Stock	20,000,000
	Convertible Promissory Note Payable	74,166,666
	Due diligence payable	64,000,000
	Warrants exercisable at $0.03, per share	15,217,315
	Warrants subject to cashless exercise	1,866,668
	Total	403,585,314
	*See note 16 for the subsequent cancellation of the Series B convertible preferred stock
	The Company recorded a net loss for the years ended December 31, 2014 and 2013, and therefore the dilutive common shares are considered anti-dilutive and not included in the calculation of fully diluted per share amounts.

DUE_TO_OFFICERSSTOCKHOLDERS

DUE TO OFFICERS/STOCKHOLDERS	12 Months Ended
	Dec. 31, 2014
Notes to Financial Statements
DUE TO OFFICERS/STOCKHOLDERS
	As of December 31, 2013, amounts payable to an officer/stockholder and two stockholders who had previously been officers comprised Due to officers/stockholders. These loans are payable on demand without interest.
	On February 27, 2014, one stockholder who had resigned in March 2013 agreed to release the Company from its $247,021 loan obligation to him which was recorded as forgiveness of debt income in the accompanying condensed consolidated statement of operations for the year ended December 31, 2014.

SECURED_CONVERTIBLE_NOTES_PAYA

SECURED CONVERTIBLE NOTES PAYABLE	12 Months Ended
	Dec. 31, 2014
Debt Disclosure [Abstract]
SECURED CONVERTIBLE NOTES PAYABLE	On December 31, 2014, the Company entered into a Securities Purchase Agreement (“Agreement”) with certain accredited investors to sell to the Purchasers an aggregate of up to $500,000 of principal amount of notes due December 31, 2015 representing the Purchasers’ subscription amount.  The Agreement defines certain covenants and provides for a purchase price reset for a period of three years, unless the securities have been assigned, whereby should the Company issue or sell any shares of common stock or any common stock equivalents at a price less than the Purchasers’ conversion price per share, the Company will be required to issue additional shares of common stock to the Purchasers for no additional consideration resulting in a share dilution adjustment, as defined. The Agreement also provides a Most Favored Nations Provision whereby if the Company issues or sells any common stock at terms more favorable within three years, then the Company will be required to amend the Agreement to provide such favorable terms to the Purchasers. The Company paid $33,000 in legal and escrow agent fees, a placement agency fee of $20,000 in the form of a note payable, substantially similar to the Purchasers’ notes and issued 64,000,000 shares of its common stock valued at $640,000 and $20,000 as due diligence fees, all of which have been recorded as debt issue costs on the accompanying consolidated financial statements and will be charged to operations as additional interest expense over the twelve months ended December 31, 2015 or to the date of conversion, if earlier.
	Under the Agreement, the Company sold an aggregate of $425,000 in Secured Convertible Notes (“Notes”) and an issued an additional $20,000 Note for placement fees.  Once the Company has fulfilled its obligations as defined by certain equity requirements, the Notes will be convertible into shares of the Company’s common stock at the option of the Company.  Until the equity obligations are met, the Notes bear interest at 10%, per annum.  Interest will be earned at a rate of 10% for the twelve months ending December 31, 2015 or to the date of conversion, whichever is earlier. The conversion price for the Note and interest is equal to $0.006 per share, subject to adjustments as stock dividends and stock splits, as defined.
	Each Holder of the Notes has been granted a security interest in assets of the Company in accordance with a Security Agreement.  The Security Agreement provides the Collateral Agent a security interest in all goods, machinery, equipment, contract rights and intangibles in the event of a default under the Agreement.
	In connection with the transaction, and under its anti-dilution provisions of the February 2014 private placement the Company issued an aggregate of 160,093,335 shares of common stock and 13,333,334 warrants to purchase common shares at $.006 per share to existing stockholders holding securities purchased in that offering.
	The fair value of the additional warrants issued in connection with the Securities Purchase Agreement was determined using the Black-Scholes Pricing Model as $122,807. The Company recorded this as an increase in the derivative liability and charge to operations. The significant assumptions utilized by the Company in the valuation of these warrants were as follows:
	Market Price:  $0.01;
	Exercise Price:   $0.006;
	Volatility:  144%;
	Dividend Yield:  zero;
	Term:  Five Years; and
	Risk Free Rate of Return:  0.165%
	In addition, the pricing of this Agreement triggered the pricing reset provision in the warrants issued on February 14, 2014.  Such triggering resulted in the exercise price of the previously issued warrants resetting to $0.006 from $0.03. The Company re-valued these warrants at December 31, 2014, using the Black-Scholes Pricing Model at $29,799, a decrease in fair value of $541,201 over the date of grant.
	The significant assumptions utilized by the Company in the valuation of these warrants were as follows:
	Market Price:  $0.01;
	Exercise Price:   $0.006;
	Volatility:  144%;
	Dividend Yield:  zero;
	Term:  4.1 Years; and
	Risk Free Rate of Return:  0.165%
	The outstanding warrants for 26,883,924 common shares at December 31, 2014, held by the January and April 2013 private placement investors (see note 9) do not have a cashless exercise and were not affected by the reset provision. The Company re-valued these warrants at December 31, 2014 using the Black-Scholes Pricing Model at $94,115, a decrease in fair value of $874,228 from $968,343 at December 31, 2013.
	The significant assumptions utilized by the Company in the valuation of these warrants were as follows:
	Market Price:  $0.01;
	Exercise Price:   $0.03;
	Volatility:  144%;
	Dividend Yield:  zero;
	Term:  1.3 and 1.02 Years; and Risk Free Rate of Return:  0.25%
	Derivative Liabilities
	The Company has determined that since the convertible notes issued on December 31, 2014 contain provisions that protect holders from future issuances of the Company’s common stock at prices below such convertible notes’ respective conversion price and these provisions could result in modification of the conversion price to issue additional common shares based on a variable that is not an input to the fair value of a “fixed-for-fixed” option as defined under FASB ASC Topic No. 815 – 40 the conversion feature represents an embedded derivative that requires bifurcation.
	The embedded derivative was valued at $594,963 using a binomial valuation model.  The assumptions considered in the valuation model at December 31, 2014 were:
	Trading price of common stock on measurement date	$	0.0104
	Conversion price	$	0.006
	Risk free interest rate (1)		0.25	%
	Conversion notes lives in years	1 year
	Expected volatility (2)		177	%
	Expected dividend yield (3)		-
	Offering price range (4)	$	> 0.006
	(1)         The risk-free interest rate was determined by management using the 1 year Treasury Bill as of the respective measurement date.
	(2)         The volatility factor was estimated by using the historical volatilities of the Company’s trading history.
	(3)         Management determined the dividend yield to be 0% based upon its expectation that it will not pay dividends for the foreseeable future.
	(4)         Represents the estimated offering price range in future offerings as determined by management.
	Accounting for Convertible Debt
	Under the initial accounting, the Company allocated the proceeds to the embedded conversion derivative liability, which exceeded the $445,000 face amount of the convertible debt at the issuance date. The proceeds allocated to the embedded conversion derivative liability were recognized as a discount to the convertible debt. As of December 31, 2014, the Company recorded aggregate debt discounts of $445,000 related to the conversion rights and recorded $149,963 of expense related to the excess value of the derivative over the face amount of the convertible debt.
	The debt discount is accreted to interest expense over the life of the convertible debentures using an effective interest method.

CAPITAL_STOCK

CAPITAL STOCK	12 Months Ended
	Dec. 31, 2014
Equity [Abstract]
CAPITAL STOCK	Following the closing of the Merger in 2013, the Company sold an aggregate of 1,826,087 units (“Units”) in a private placement (“Private Placement”).  $419,999.88 of the Units were sold at a per Unit price of $0.23.  Additionally, an aggregate of $394,612 of the then outstanding 10% convertible promissory notes and accrued interest converted into the Private Placement at a per Unit price of $0.19.  Each Unit consisted of (i) one share of the Company’s common stock (or, at the election of any investor who would, as a result of the purchase of Units, become a beneficial owner of 5% or greater of the outstanding shares of common stock of the Company’s Series A Convertible Preferred Stock) and (ii) a three year warrant to purchase shares of common stock equal to 100% of the number of shares of common stock sold in the Private Placement at an exercise price of $0.30 per share.  In connection with the Private Placement, the Company and the investor entered into a Registration Rights Agreement (the “Registration Rights Agreement”) whereby the Company agreed to register the shares underlying the Units and issuable upon exercise of warrants for resale on a Registration Statement to be filed with the SEC within 60 days of the final closing of the Private Placement and to cause such Registration Statement to be declared effective within 120 days of the filing date.  On May 15, 2013, the Registrations Rights Agreement was amended to extend the filing date from 120 days to 180 days after the closing date.  On July 2, 2013, the Registrations Rights Agreement was further amended to extend the filing date from 180 days to 240 days after the closing date. The Company filed a Registration Statement on Form S-1 on September 25, 2013 to register an aggregate of 158,652,485 shares of the Company’s stock; however, the Registration Statement was subsequently withdrawn by the Company and has not been re-filed.
	On March 8, 2013, the Board of Directors approved the authorization of 150,000,000 shares of preferred stock, par value $0.0001, per share, of which 40,000,000 shares have been designated as Series A Preferred Stock.  Each holder of Series A Preferred Stock is entitled to vote on all matters and the shares are convertible to the Company’s common stock in an amount equal to one share of common stock for each one share of Series A Preferred Stock upon notice to the Company, as defined.
	On March 15, 2013, the Company commenced a second private placement, offering a minimum of 1,000,000 units at $0.03 per unit, each comprised of one share of common stock and a warrant to purchase one share of common stock at an exercise price of $0.05, per share, for three years. The warrants are subject to registration rights, as defined and cashless exercise is permitted. On April 25, 2013, the Company consummated the private placement which began on March 15, 2013 and sold to certain accredited investors an aggregate of 28,333,334 units with proceeds to the Company of $850,000 less $150,000 of offering costs.  The offering costs include 2,083,334 units valued at $62,500 for legal fees and a warrant to purchase up to 933,333 shares of the Company’s common stock.
	In connection with the offering, the Company granted the investors demand registration rights, commencing 30 days after the closing of the Offering and ending one year after the closing of the Offering, pursuant to which investors holding at least 50% of the outstanding securities sold in the Offering may request on 60 days’ notice, the filing of a registration statement with the Securities and Exchange Commission, covering the resale of securities underlying the units.  Additionally, the Company granted the investors “piggy-back” registration rights for a period of 180 days beginning on the closing date of the Offering. The Company added a Supplement to the Security Purchase Agreement, offering any investor of units who as a result of the purchase becomes a beneficial owner of 5% or more of the outstanding number of common shares, the option to purchase units consisting of one share of the Company’s Series A Preferred Convertible Stock and a warrant.
	In connection with the sale of the Units, the Company was required to issue to investors in the January 9, 2013 private placement (the “Prior Investors, and such offering, the “Prior Offering”) additional shares of common stock (or, at the election of such Prior Investor who would, as a result of such issuance, become the holder of in excess of 5% of the Company’s issued and outstanding common stock, shares of Series A Preferred Stock), in connection with certain anti-dilution protection provided to such Prior Investors under the terms of the Prior Offering.  As a result of the foregoing, in April 2013, the Company issued an aggregate of an additional (a) 3,789,473 shares of common stock (b) 19,191,458 shares of Series A Preferred Stock and (c) warrants to purchase an additional 22,980,931 shares of common stock at an exercise price of $0.03 per share (collectively, the “Ratchet Securities”).  Furthermore, the exercise price of the warrants issued in the Prior Offering was reduced to a per share exercise price of $0.03.
	In connection with the Offering and in consideration for such issuance, the stockholders released the Company from actions relating to the Company’s reverse-merger and various financings as well as from any rights under that certain Agreement of Shareholders of Be Active Brands, Inc. dated as of January 26, 2011, management determined that it was in the best interest of its stockholders to issue additional shares of common stock to certain of the original stockholders of Brands who, as a result of the reverse-merger consummated on January 9, 2013, became stockholders of the Company.  Accordingly, the Company issued an aggregate of 23,054,778 shares of common stock to these original Brands stockholders, exclusive of current management, as a result of the significant dilution they experienced as a result of the Offering.
	As a result of both the January 9, 2013 and April 26, 2013 private placements and conversion of debt, the Company recorded a derivative liability related to the reset feature on the exercise price of the warrants to purchase common stock issued by the Company.  Such ratchet reset provision prohibits the Company from concluding that the warrants are indexed to our own stock, and thus derivative accounting is appropriate.  For derivative instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair market value and is then re-valued at each reporting date to its then fair value, with changes in such fair value measurement recognized in operations in the respective reporting period.  The Company utilizes the Black-Scholes model to value the derivative instruments at inception and subsequent valuation dates.
	Additionally, on April 26, 2013, the Company’s Board of Directors authorized four (4) shares of preferred stock, par value $0.0001 per share as Series B Convertible Preferred Stock (the “Series B Preferred Stock”) and issued one share of Series B Preferred Stock to each of the Company’s three senior members of management.  Each share of Series B Preferred Stock is entitled such number of votes on all matters submitted to stockholders that is equal to (i) the product of (a) the number of shares of Series B Preferred Stock held by such holder, (b) the number of issued and outstanding shares of the Company’s Common Stock (taking into account the effective outstanding voting rights of the Series B Preferred Stock), as of the record date for the vote and (c) 0.13334 less (ii) the number of shares of Common Stock beneficially held by such holder on such date.  Additionally, on the six month anniversary date of issuance of the Series B Preferred Stock, each outstanding share of Series B Preferred Stock was to automatically, and without further action on the part of the holder, convert into such number of fully paid and non-assessable shares of Common Stock as would cause the holder to own, along with any other securities of the Company’s beneficially owned on the conversion date by them 13.334% of the issued and outstanding Common Stock, calculated on the conversion date. On October 25, 2013, the Company amended and restated the Certificate of Designation for Series B Convertible Preferred Stock to extend the date on which the Series B Shares would automatically convert into such number of fully paid and non-assessable shares of common stock, from the date six months from the date of issuance (October 26, 2013) to the twelfth month anniversary of the date of issuance of the shares of Series B Preferred Stock (April 26, 2014) which on April 22, 2014, was further extended to an indefinite date.  The Company previously recorded the three shares of Series B Convertible Preferred Stock as stock-based compensation using the then current estimate of the number of shares that would convert to shares of common stock of the Company based on the shares outstanding and current price per share at each balance sheet date.  As of December 31, 2014, the Company recalculated the estimated shares issuable to be 216,670,744 and recorded stock-based compensation of $2,166,707 for the year then ended.   The estimate is based on the current common shares outstanding at December 31, 2014, a stock price of $0.01 per share, and is subject to adjustment based on any additional common shares issued.
	On February 4, 2014, the holders representing a majority of the then outstanding shares of capital stock of the Company voted and approved and permitted the Company to increase the number of authorized shares of the Company’s common stock from 400,000,000 to 525,000,000.  On March 12, 2015, the holders representing a majority of the then outstanding shares of capital stock of the Company voted and approved and permitted the Company to increase the number of authorized shares of the Company’s common stock from 525,000,000 to 750,000,000, effective upon filing an amended Certificate of Incorporation with the State of Delaware representing the amendment.
	On April 10, 2014, the Company issued 500,000 shares of its common stock as a charitable donation to a not-for-profit organization valued at $65,000, ($0.13, per share), the price of the Company’s common stock on the day of grant.
	In August 2014, 6,666,667 shares of the Company’s Series C Convertible Preferred Stock were converted to 6,666,667 shares of common stock of the Company.
	Through December 31, 2014, an aggregate of 270,000 shares of common stock were granted for consulting services rendered valued at $2,700.
	Through December 31, 2014, an aggregate of 91,333,335 warrants to purchase common stock were exercised in a cashless conversions to an aggregate of 74,130,709 shares of the Company’s common stock.
	Through December 31, 2014, an aggregate of 27,777,537 shares of the Company’s Series A Convertible Preferred Stock was converted to 27,777,537 shares of common stock of the Company.
	As discussed in note 8, the warrants issued related to these capital raises were deemed to be derivative liabilities and required additional measurement at fair value.  Accordingly, the proceeds from these equity financings were first allocated to such fair value instruments (the warrants), with the residual proceeds, if any, being allocated to the instruments not subsequently marked to fair value.
	Series C Convertible Preferred Stock
	On February 12, 2014, the Company designated and authorized to issue 26,666,667 shares of Series C Convertible Preferred Stock (“Series C Preferred Stock”), par value $0.0001, per share.  Each holder of Series C Preferred Stock shall be entitled to vote all matters submitted to shareholder vote and shall be entitled to the number of votes for each shares of Series C owned at the designated record date.  Each holder of Series C Preferred Stock may convert any or all of such shares into fully paid and non-assessable shares of the Company’s common stock in an amount equal to one share of the Company’s common stock for each one shares of Series C Preferred Stock.
	Securities Subscription Agreement
	On February 14, 2014, the Company sold to certain accredited investors pursuant to a Subscription Agreement, an aggregate of 33,333,332 shares of its common stock, 26,666,667 shares of the Series C Preferred Stock and five year warrants to purchase up to an aggregate of 59,999,999 shares of the Company’s common stock at an exercise price of $0.03, per share, for gross proceeds of $1,800,000. Until the earlier of (i) three years from the closing of the Offering or (ii) such time as no investor holds any shares of common stock underlying warrants or underlying the Series C Preferred Stock, in the event the Company issues or sells common stock  at a per share price equal to less than $0.03, per share, as adjusted, the Company has agreed to issue additional securities such that the aggregate purchase price paid by the investor shall equal the lower price issuance, subject to certain exceptions, as defined. The Company recorded a derivative liability related to the reset feature on the exercise price of the warrants to purchase common stock issued by the Company.
	In connection with the Offering, the Company granted the investors “piggy-back” registration rights and the investors are entitled to a right of participation in future financings conducted by the Company for a period of twenty-four months.
	The Company paid placement agent fees of $144,000 in cash, issued an aggregate of 599,999 shares of the Company’s common stock and issued a five year warrant to purchase up to 5,399,998 shares of the Company’s common stock at a price of $0.03 per share, as commission in connection with the sale of the shares and warrants. In addition, the Company permitted the conversion of an aggregate of $13,500 of unpaid fees owed to a consultant into 450,000 shares and warrants at the Offering price. In conjunction with the Offering, $100,000 was placed in an escrow account to be used for auditing and legal fees.  As of December 31, 2014, the balance in the escrow account is $12, 500.
	On February 14, 2014, as a component of the Subscription Agreement, the Company issued an aggregate of 66,333,330 warrants with a fair value determined using the Black-Scholes Pricing Model as $11,361,278 The pricing of this Subscription Agreement triggered the reset provision in the warrants issued on April 26, 2013.  Such triggering resulted in the exercise price of the previously issued warrants resetting to $0.03. The significant assumptions utilized by the Company in the valuation of these warrants were as follows:
	Market Price:  $0.18;
	Exercise Price:   $0.03;
	Volatility:  134%;
	Dividend Yield:  zero;
	Term:  Five Years; and
	Risk Free Rate of Return:  0.15%
	Pursuant to the subscription agreement, certain members of the Company’s management agreed to invest an aggregate of $250,000 in exchange for 8,333,333 shares of the Company’s common stock within 30 days of the closing, on the same terms of the agreement. The investment required by management was made on June 24, 2014.
	Treasury Stock
	In March 2013, concurrent with the resignation of the Company’s then chief executive officer, the Company agreed to purchase from the former executive 4,339,555 shares of the Company’s common stock for $0.0001, per share.  These shares are reported at cost as treasury shares.
	Warrants
	As of December 31, 2014, the Company had warrants to purchase common shares outstanding as follows:
	Date of Grant	Number of Warrants		Expiration Date	Exercise Price
	9-Jan-13		3,902,993	9-Jan-16	$	0.03
	26-Apr-13		22,980,931	April 26,2016	$	0.03
	14-Feb-14		3,333,332	14-Feb-19	$	0.006	*
	31-Dec-14		13,333,334	31-Dec-19	$	0.006	*
	Total		43,550,590
	*Cashless exercise permitted.
	As of December 31, 2013, the Company had warrants to purchase common shares outstanding as follows:
	Date of Grant	Number of Warrants		Expiration Date	Exercise Price
	9-Jan-13		3,902,993	9-Jan-16	$	0.03
	26-Apr-13		28,333,334	26-Apr-16	$	0.05	*
	26-Apr-13		22,980,931	26-Apr-16	$	0.05	*
	Total		55,217,258
	*Cashless exercise permitted.

INCOME_TAXES

INCOME TAXES	12 Months Ended
	Dec. 31, 2014
Income Tax Disclosure [Abstract]
INCOME TAXES
	As of December 31, 2014, management has evaluated and concluded that there are no significant uncertain tax positions requiring recognition in the Company's financial statements.
	As of December 31, 2014 and 2013, the Company has net operating loss carryforwards of approximately $5,600,000 and $4,000,000, respectively, to reduce future Federal and state taxable income through 2033 and $4,100,000 and $1,922,000, respectively of temporary differences in the timing of the deduction for certain stock-based compensation. However, as a result of the recent and potential changes in the share ownership of the Company, future utilization of the net operating losses may be limited pursuant to Section 382 of the Internal Revenue Service.  The maximum net operating loss carryforward which could be utilized as of December 31, 2014 pursuant to Section 382 for Be Active Brands is $185,000 a year, based on the approximately $2,500,000 losses incurred prior to the Merger.
	Since at present realization of the Company’s related deferred tax assets of $3,688,000 at December 31, 2014 is not considered more likely than not, a valuation allowance of $3,688,000 at December 30, 2014 has been provided. The valuation allowance increased by $1,439,000 from December 31, 2013. Certain charges for operations for the years ended December 31, 2014 and 2013 related to derivative liabilities resulting from equity and debt issuances have no income tax effect and are not considered above.

CONCENTRATIONS

CONCENTRATIONS	12 Months Ended
	Dec. 31, 2014
Risks and Uncertainties [Abstract]
CONCENTRATIONS	Credit is granted to most customers.  The Company performs periodic credit evaluations of customers’ financial condition and generally does not require collateral.
	Sales to one customer of the Company accounted for 50% of sales for the year ended December 31, 2014 and represented 41% of accounts receivable for the year ended December 31, 2014.  Sales to one customer of the Company accounted for approximately 62% of sales for the year ended December 31, 2013 and represented 100% of accounts receivable for the year ended December 31, 2013.

RECONCILIATION_OF_NET_SALES

RECONCILIATION OF NET SALES	12 Months Ended
	Dec. 31, 2014
Notes to Financial Statements
RECONCILIATIONS OF NET SALES	In accordance with FASB ASC 605-50, the Company classifies the following allowances as reductions of sales for the years ended December 31:
		2014			2013
	Gross sales	$	74,856		$	164,552
	Less:
	Sales discounts		188			2,383
	Credits		30,663			507
	Trade spending		-			44,329
	Slotting fees		173,000			-
	Net sales	$	(128,995	)	$	117,333
	In 2014, $173,000 of slotting fees were paid to customers in anticipation of future sales which did not materialize as a result of the Company’s lack of working capital.

RELATED_PARTY_TRANSACTIONS

RELATED PARTY TRANSACTIONS	12 Months Ended
	Dec. 31, 2014
Related Party Transactions [Abstract]
RELATED PARTY TRANSACTIONS	An officer and Director of the Company was a partner of a public accounting firm providing non-audit accounting services to the Company through October 30, 2014.  Subsequent to October 2014, all non-audit accounting services were performed by the officer/director of the Company in conjunction with an independent consultant.  For the years ended December 31, 2014 and 2013, the Company incurred fees of $66,666 and $80,140, respectively, to the accounting firm for accounting and tax services.
	The Company subleases a portion of its office space to an entity owned by a Company officer.  Rents received totaled approximately $15,000 and were recorded as an offset to rent expense for the year ended December 31, 2014.

2013_EQUITY_INCENTIVE_PLAN

2013 EQUITY INCENTIVE PLAN	12 Months Ended
	Dec. 31, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
2013 EQUITY INCENTIVE PLAN	Effective January 9, 2013, the Company adopted a Stock Option Plan (“Plan”) to provide an incentive to attract, retain and reward persons performing services, including employees, consultants, directors and other persons determined by the Board, through equity awards. The Plan shall continue in effect until its termination by the Board provided that all awards are granted within ten years, as defined.
	As of December 31, 2014, no awards have been granted under the Plan.

COMMITMENTS

COMMITMENTS	12 Months Ended
	Dec. 31, 2014
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS	Employment Agreements
	Effective January 9, 2013, the Company entered into an employment agreement with its then chief executive officer for a term of two years, to be automatically renewed for successive one year periods thereafter unless either party provides written notice of intention not to renew the agreement. The agreement provided for a base annual salary of $150,000, paid in periodic installments in accordance with the Company’s regular payroll practices and an annual bonus, subject to clawback provisions, based on reaching certain financial targets as defined. The agreement included other benefits and future grants under the Company’s 2013 Equity Incentive Plan. On March 22, 2013, the Company’s chief executive officer, resigned from all positions he held with the Company and was serving as a consultant to the Company for $150,000 a year, plus the other provisions as provided in the original employment contract. In May 2013, the prior executive officer agreed to reduce the annual fee to $90,000 until the Company has sufficient capital to increase the compensation to $150,000 per year. Through December 31, 2013, the Company paid to the former officer approximately $37,000 on a consulting basis. On February 27, 2014, the former officer agreed to end his agreement with the Company for a flat fee of $34,600 which was accrued as of December 31, 2013 and paid in cash in February 2014.
	Effective January 9, 2013, extended and revised October 1, 2014, the Company entered into an employment agreement with its chief financial officer for a term of three years, to be automatically renewed for successive one year periods thereafter unless either party provides written notice of intention not to renew the agreement. The agreement provides for a base annual salary of $135,000, paid in periodic installments in accordance with the Company’s regular payroll practices and includes other Company benefits.  The Agreement entitles the officer to future grants under the Company’s 2013 Equity Incentive Plan.  In addition, the Company has awarded the Officer a bonus of 6,385,528 shares of the Company’s common stock at December 31, 2014 which will vest immediately and will be purchased by the Officer at par value. These shares were issued on January 9, 2015. Total compensation for these shares recorded at December 31, 2014 was $63,216 based on the traded price of the Company’s common stock on that date. Costs incurred pursuant to the Officer’s employment agreements consist of $66,666 paid to the public accounting firm where the Officer was a partner through October 2014 (Note 13); $33,577 in compensation paid directly to the Officer for the period October 1, 2014 through December 31, 2014, and $80,140 paid to the public accounting firm where the Officer was a partner through December 31, 2013.
	Effective January 9, 2013, extended and revised October 1, 2014, the Company entered into an employment agreement with its President for a term of three years, to be automatically renewed for successive one year periods thereafter unless either party provides written notice of intention not to renew the agreement. The agreement provides for a base annual salary of $150,000, paid in periodic installments in accordance with the Company’s regular payroll practices and an annual bonus, subject to clawback provisions, based on reaching certain financial targets as defined and includes other Company benefits. The Agreement entitles the officer to future grants under the Company’s 2013 Equity Incentive Plan.  In addition, the Company has awarded the Officer a bonus of 5,000,000 shares of the Company’s common stock at December 31, 2014 which will vest immediately and will be purchased by the Officer at par value. These shares were issued on January 9, 2015.  Total compensation for these shares recorded at December 31, 2014 was $49,500 based on the traded price of the Company’s common stock on that date.  Costs incurred pursuant to the Officer’s employment agreements for years ended December 31, 2014 and 2013 was $151,731 and $150,000, respectively.
	Effective January 9, 2013, extended and revised October 1, 2014, the Company entered into an employment agreement with its secretary for a term of three years, to be automatically renewed for successive one year periods thereafter unless either party provides written notice of intention not to renew the agreement. The agreement provides for a base annual salary of $135,000, paid in periodic installments in accordance with the Company’s regular payroll practices and an annual bonus, subject to clawback provisions, based on reaching certain financial targets as defined and include other Company benefits. The Agreement entitles the officer to future grants under the Company’s 2013 Equity Incentive Plan. In addition, the Company has awarded the Officer a bonus of 5,000,000 shares of the Company’s common stock at December 31, 2014 which will vest immediately and will be purchased by the Officer at par value. These shares were issued on January 9, 2015.  Total compensation for these shares recorded at December 31, 2014 was $49,500 based on the traded price of the Company’s common stock on that date. Costs incurred pursuant to the Officer’s employment agreements for years ended December 31, 2014 and 2013 was $137,134 and $135,000, respectively. In addition, the Officer of the Company was instrumental in securing a marketing and a sales representative agreement and received a bonus of $65,000 for these services in June 2014.
	Lease
	On January 1, 2013, the Company entered into a five year and one month lease for space in Great Neck, New York, effective February 17, 2013, with base rent at $39,260, per year, subject to certain increases as defined.  The lease agreement requires two months annual rent as a security deposit and the personal guaranty of the President of the Company. The rent is due in monthly installments commencing April 1, 2013; rent expense is being recorded on a straight line basis over the term of the lease.  The difference between the rent payments made and straight line basis has been recorded as deferred rent. Rent expense for the years ended December 31, 2014 and 2013 was $26,518 and $31,175, respectively.
	Future minimum payments under the lease are as follows:
	Years ending December 31:
	2015	$	41,811
	2016		43,275
	2017		44,787
	2018		11,292
	Total	$	141,165
	Investor Relations Consulting Agreement
	In August 2013, the Company entered into an Investor Relations Consulting Agreement (Agreement) with an investor relations firm to provide consulting services regarding financial markets and exchanges, competitors, business acquisitions and other aspects of or concerning the Company’s business. The Agreement is for a term of twelve months commencing August 16, 2013, with a one month cancellation option for either party. The Agreement called for a monthly consulting and services fee of $2,000. In addition, the Company agreed to grant to the consultant an aggregate of 3,500,000 shares of the Company’s restricted stock, valued at $70,000, ($0.02, per share), the price of the stock at the time of the Agreement. $52,500 of the consulting fee was recognized as of December 31, 2013, with the remaining $17,500 recognized in the first quarter of 2014.
	On September 1, 2014, the Agreement was renewed and amended for a term of twelve months with the monthly service fee reduced to $1,500.
	Reserve Financing Agreement
	On October 25, 2013, the Company entered into a Term Sheet with a capital investor whereby the Company has the right to issue up to $5,000,000 of the Company’s common stock to the investor over a term of three years in exchange for cash advances to the Company. Upon execution of the Term Sheet on October 31, 2013, the Company paid the investor $30,000 of the Company’s restricted common stock (1,056,338 shares at $0.0284 per share), priced off of the closing bid price the day before the Term Sheet was signed.
	On November 19, 2013, the investor delivered to the Company a Reserve Financing Agreement (“Agreement”), which was executed by the Company on January 6, 2014.  Pursuant to the terms of the Agreement, the Company may require the investor to purchase advance shares, as defined, at a purchase price of 90% of the market price of the average of the three lowest best closing prices of the stock during the fifteen consecutive weekday trading days immediately after the date on which the Company provides an advance notice, as defined. The dollar amount of common stock sold to the investor in each advance may be up to $250,000; however, each advance is not to exceed more than 350% of the average daily trading volume for a previous 15 day period.  The Company was required to reserve fifty million shares of its common stock for the issuance of the securities to the investor and had provided certain representations and warranties under the Agreement. Unless terminated earlier, as defined, the Agreement was to terminate automatically on the earlier of the first day of the month following the 6-month anniversary of the effective date or the date on which the investor shall have made payment of advances pursuant to the Agreement in the aggregate of the commitment amount of $5,000,000.
	As consideration for the Agreement, the Company issued to the investor, 3,584,229 shares of the Company’s common stock, equal to two percent of the commitment amount which is $100,000.  This amount was expensed as of December 31, 2013.
	On March 18, 2014, the Company and the investor mutually agreed to terminate the agreement.
	Merchandising Agreement
	On May 5, 2014, the Company entered into an agreement to participate in a merchandising relationship which can be terminated by either party with forty-five days written notification to the other party.  In consideration of its participation, the Company agreed to pay a monthly fee to the merchandiser of 4.0% of gross sales of the Company’s product.  In accordance with the agreement, all slotting fees are waived on all new items and the merchandiser will review all new items brought into the warehouse six months from the initial distribution date to determine whether the item is selling at an appropriate rate. The Company will provide the merchandising group with competitive promotional allowances as defined. As of December 31, 2014, $1,500 in fees was incurred under this agreement.
	Sales Representative Contract
	Effective June 30, 2014, the Company entered into a contract with a sales representative to increase the demand for and promote the products of the Company and to provide marketing services as defined. In exchange for these services, the sales representative is entitled to a commission of 3.0% of net sales, as defined. There is no minimum monthly commission for the initial twelve months and the representative will also be entitled to an additional performance bonus, as defined. The contract is on a month to month basis and may be terminated by either party with thirty days written notice to the other party. As of December 31, 2014, no fees were incurred under this agreement.
	Director Compensation
	In connection with the increase in the number of directors on the Board to four and the appointment of a new director to fill the vacancy on June 25, 2014, the Company agreed to grant 2,100,000 shares of the Company’s common stock to the new director which would vest in three equal installments, as defined. On December 4, 2014, the director resigned from his position on the Board and agreed to accept 1,000,000 shares of the Company’s common stock as full compensation for his service to the Board valued at $10,000.
	Social Media Agreement
	In August 2014, the Company entered into an agreement with a contractor to provide social media management services. The agreement continues through completion of the project and is subject to early cancellation with fifteen days’ notice prior to the date of cancellation. Fees for the services are $3,179, per month. As of December 31, 2014, the Company incurred expense of $8,019 under the agreement.
	Food Broker Agreement
	In September 2014, the Company entered into an agreement appointing a food broker as its sole and exclusive representative for one year terms to provide services related to negotiating the sale of the Company’s products within a defined territory. The food broker will receive a guaranteed monthly income of $3,500 for the first seven months of the agreement and a commission of 5% on each sale to be computed on the net invoice price as defined. Until such time as the commissions reach $3,500 per month, the Company will continue to pay the $3,500 monthly income. The agreement will be in effect from year to year and may be terminated by either party with ninety days written notice.  All commissions earned will be paid during the ninety day transition period and will continue for an additional ninety days after the termination date.  As of December 31, 2014, the Company incurred expense of $10,500 under the agreement.
	Public Relations Agreement
	Effective September 1, 2014, the Company entered into an agreement with a consultant to provide public relations services for a monthly retainer of $4,000 and 240,000 shares of the Company’s common stock to be issued equally in installments that vest over a twelve month period. The agreement may be terminated in writing with two months’ notice.  As of December 31, 2014, the Company incurred expense of $16,000 and issued 20,000 shares, with an additional 60,000 shares owed, of the Company’s common stock under the agreement recorded at a price of $.01 per share.
	Litigation
	On May 2, 2014, an action was commenced against the Company and two of its officers in the Supreme Court of the State of New York, County of Nassau.  The action relates to restricted shares of the Company acquired by the plaintiff which the plaintiff allegedly sought to sell.  The complaint asserts claims under various theories, including conversion, breach of contract, breach of fiduciary duty, fraudulent misrepresentation and unjust enrichment, and seeks damages in excess of five million dollars.
	The Company filed its Motion to Dismiss on or about June 30, 2014, plaintiff filed its opposition to the Company’s motion on or about July 29, 2014.  On September 2, 2014 the Motion to Dismiss was denied.  On October 6, 2014, the Company submitted a verified Answer to the Complaint.  On February 25, 2015, the Company attended a mediation session, the outcome of which has not been decided.  Management believes that any settlement from the above action will be covered by the Company's director's and officer's insurance policy.

SUBSEQUENT_EVENTS

SUBSEQUENT EVENTS	12 Months Ended
	Dec. 31, 2014
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	On, March 2, 2015, the Board of Directors of the Company designated and authorized 3,000,000 shares of the Company’s authorized Preferred Stock, par value $0.0001 per share, as Series D Convertible Preferred Stock.  Each holder of the Series D Preferred Stock (“Series D”) shall have the number of votes on all matters submitted to the stockholders that is equal to the greater of one hundred votes for each one share of Series D and such number of votes per share of Series D that when added to the votes per shares of all other shares of Series D shall equal 50.1% of the outstanding voting record.  The Series D are convertible into common stock in an amount equal to one share of the Company’s common stock for each one share of Series D.  On March 9, 2015, the Company granted as compensation 1,000,000 shares of the Series D to each of three officers of the Company to be recorded at the fair value at the date of issuance.
	On March 2, 2015, the Series B Convertible Preferred Stock which was then outstanding was cancelled and as a result, the Company’s obligation to issue any common shares in connection therewith ended.
	In connection with the December 31, 2014 Securities Agreement and sale of convertible promissory notes, the Company in error issued to one of the investors from the February 14, 2014 financing an aggregate of 66,666,666 shares of the Company’s common stock as anti-dilution protection. Instead, the Company was required to reserve and not issue 66,666,666 shares of the Company’s Series C Preferred stock.
	As of March 10, 2015, the 66,666,666 shares of common stock have been cancelled by the Company and the 66,666,666 shares of Series C Preferred shares have been reserved on behalf and at the request of the investor.

SUMMARY_OF_SIGNIFICANT_ACCOUNT1

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	12 Months Ended
	Dec. 31, 2014
Accounting Policies [Abstract]
Basis of Presentation and Principles of Consolidation
	Basis of Presentation and Principles of Consolidation
	The consolidated financial statements include the accounts of the Company and our wholly-owned subsidiary and have been prepared in accordance with accounting principles generally accepted in the United States of America.  All significant intercompany transactions and balances have been eliminated.
	All references to common stock, share and per share amounts prior to the Merger have been retroactively restated to reflect the exchange ratio of 22,701:1 of common stock for each share of Brands stock outstanding immediately prior to the merger as if the exchange had taken place as of those dates.
Use of Estimates	The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and revenues and expenses during the reporting period. Accordingly, actual results could differ from those estimates.
Financial Instruments	The Company considers the carrying amounts of financial instruments, including cash, accounts receivable, accounts payable and accrued expenses and notes payable to approximate their fair values because of their relatively short maturities.
Accounts Receivable	Accounts receivable consist of amounts due from customers. The Company records an allowance for doubtful receivables, if necessary, to allow for any amounts which may be unrecoverable.  The allowance is based upon an analysis of the Company’s prior collection experience, customer creditworthiness and current economic trends. Account balances are written off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. As of December 31, 2014 and 2013, no allowance for doubtful accounts was required.
Inventory	Inventory consists primarily of packaging, raw materials and finished goods held for distribution.  Inventory is stated at the lower of cost (first-in, first-out) or market.  In evaluating whether inventory is stated at the lower of cost or market, management considers such factors as the amount of inventory on hand and the distribution channel, the estimated time to sell such inventory, remaining shelf life and the current expected market conditions.  Adjustments to reduce inventory to its net realizable value are charged to cost of goods sold.
Shipping and Handling Costs	The Company classifies shipping and handling costs as part of selling expense.  Shipping and handling costs were $3,267 and $0 for the years ended December 31, 2014 and 2013, respectively.
Cash and Cash Equivalents	The Company considers all highly liquid investments purchased with original maturities of three months or less to be cash equivalents. The Company maintains cash balances at several financial institutions.  The Company has not experienced any losses in such accounts.  Federal legislation provides for FDIC insurance of up to $250,000.  The uninsured balance at December 31, 2014 was $254,358.
Property and Equipment	Property and equipment are recorded at cost and depreciated over their estimated useful lives using the straight-line method.
	Maintenance and repairs are charged to operating expenses as they are incurred. Improvements and betterments, which extend the lives of the assets, are capitalized. The cost and accumulated depreciation of assets retired or otherwise disposed of are removed from the appropriate accounts and any profit or loss on the sale or disposition of such assets is credited or charged to income.
Derivative Liabilities	The Company’s derivative liabilities are related to the ratchet reset provision of the Company’s warrants to purchase common stock which prohibit the Company from concluding that the warrants are indexed to its own stock and from the provisions of its' convertible notes payable.  For derivative instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair market value and is then re-valued at each reporting date, with changes in fair value recognized in operations for each reporting period.  The Company uses the Black-Scholes Option-Pricing Model to value the derivative instruments of its' outstanding stock warrants at inception and subsequent valuation dates and the value is re-assessed at the end of each reporting period in accordance with Accounting Standards Codification (“ASC”) 815 and a binomial valuation model in connection with its' convertible debt.
Revenue Recognition	Revenue is recognized, net of discounts, rebates, promotional adjustments, price adjustments and estimated returns, upon transfer of title and risk to the customer which occurs at shipping (F.O.B. terms). Upon shipment, the Company has no further performance obligations.
Share-Based Compensation	The Company recognizes compensation expense for all share-based payment awards made to employees, directors and others based on the estimated fair values on the date of the grant, as subsequently adjusted for certain contingently issuable shares (see Note 8).  Common stock equivalents are valued using the Black-Scholes Option-Pricing Model using the known or equivalent market value of common stock on the date of valuation, an expected dividend yield of zero, the remaining period or maturity date of the common stock equivalent and the expected volatility of common stock. Shares contingently issuable based on the future value of the Company’s stock and the common shares outstanding at a stated future date are periodically revalued at each balance sheet date based on the common shares currently outstanding and the current traded price per share.
Income Taxes	The Company provides for income taxes under FASB ASC 740 – Income Taxes, which requires the use of an assets and liabilities approach in accounting for income taxes. Deferred tax assets and liabilities are recorded based on the differences between the financial statement and tax bases of assets and liabilities and the tax rates in effect when these differences are expected to reverse. A valuation allowance is provided when realization of deferred tax assets is not considered more likely than not.
	The Company’s policy is to classify income tax assessments, if any, for interest in interest expense and for penalties in general and administrative expenses.
	The Company’s income tax returns for the years 2012, 2013 and 2014 are subject to examination by the tax authorities.
Advertising Costs	Advertising costs are expensed as incurred. Total advertising was $31,560 and $5,843 for the years ended December 31, 2014 and 2013, respectively.

INVENTORY_Tables

INVENTORY (Tables)	12 Months Ended
	Dec. 31, 2014
Inventory Disclosure [Abstract]
Schedule of Inventory	Inventory consists of the following:
		December 31,
		2014		2013
	Materials	$	21,629	$	-
	Finished product		84,104		-
	Total	$	105,733	$	-

PROPERTY_AND_EQUIPMENT_Tables

PROPERTY AND EQUIPMENT (Tables)	12 Months Ended
	Dec. 31, 2014
Property, Plant and Equipment [Abstract]
Schedule of Property and Equipment			December 31,
			2014			2013
	Furniture and Fixtures	$	6,138		$	6,138
	Website		18,000			-
	Less:  Accumulated depreciation		(3,243	)		(2,559	)
	Balance	$	20,895		$	3,579

Income_Loss_Per_Common_Share_T

Income (Loss) Per Common Share (Table)	12 Months Ended
	Dec. 31, 2014
Income Loss Per Common Share Table
Number of shares used to compute fully diluted earnings per share	As at December 31, 2014, the number of potential dilutive common shares is comprised of the following:
	Common share equivalents of Series A Convertible Preferred Stock	11,663,921
	Common share equivalents of Series B Convertible Preferred Stock*	216,670,744
	Common share equivalents of Series C Convertible Preferred Stock	20,000,000
	Convertible Promissory Note Payable	74,166,666
	Due diligence payable	64,000,000
	Warrants exercisable at $0.03, per share	15,217,315
	Warrants subject to cashless exercise	1,866,668
	Total	403,585,314
	*See note 16 for the subsequent cancellation of the Series B convertible preferred stock

CAPITAL_STOCK_Tables

CAPITAL STOCK (Tables)	12 Months Ended
	Dec. 31, 2014
Equity [Abstract]
Schedule of Warrants	As of December 31, 2014, the Company had warrants to purchase common shares outstanding as follows:
	Date of Grant	Number of Warrants		Expiration Date	Exercise Price
	9-Jan-13		3,902,993	9-Jan-16	$	0.03
	26-Apr-13		22,980,931	April 26,2016	$	0.03
	14-Feb-14		3,333,332	14-Feb-19	$	0.006	*
	31-Dec-14		13,333,334	31-Dec-19	$	0.006	*
	Total		43,550,590
	*Cashless exercise permitted.
	As of December 31, 2013, the Company had warrants to purchase common shares outstanding as follows:
	Date of Grant	Number of Warrants		Expiration Date	Exercise Price
	9-Jan-13		3,902,993	9-Jan-16	$	0.03
	26-Apr-13		28,333,334	26-Apr-16	$	0.05	*
	26-Apr-13		22,980,931	26-Apr-16	$	0.05	*
	Total		55,217,258
	*Cashless exercise permitted.

RECONCILIATION_OF_NET_SALES_Ta

RECONCILIATION OF NET SALES (Tables)	12 Months Ended
	Dec. 31, 2014
Notes to Financial Statements
Schedule of Reconciliation of Net Sales
		2014			2013
	Gross sales	$	74,856		$	164,552
	Less:
	Sales discounts		188			2,383
	Credits		30,663			507
	Trade spending		-			44,329
	Slotting fees		173,000			-
	Net sales	$	(128,995	)	$	117,333

COMMITMENTS_Tables

COMMITMENTS (Tables)	12 Months Ended
	Dec. 31, 2014
Commitments and Contingencies Disclosure [Abstract]
Schedule of Future Lease Payments
	Future minimum payments under the lease are as follows:
	Years ending December 31:
	2015	$	41,811
	2016		43,275
	2017		44,787
	2018		11,292
	Total	$	141,165

GOING_CONCERN_Details_Narrativ

GOING CONCERN (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Accumulated deficit	$19,522,885	$6,904,318
Stockholders' deficit	579,047	2,738,414
Proceeds from debt offering	$425,000

SUMMARY_OF_SIGNIFICANT_ACCOUNT2

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Accounting Policies [Abstract]
Shipping and handling costs	$3,267	$0
Cash FDIC insurance, maximum	250,000
Uninsured cash	254,358
Advertising costs	$31,560	$5,843

INVENTORY_Schedule_of_Inventor

INVENTORY - Schedule of Inventory (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Inventory Disclosure [Abstract]
Materials	$21,629
Finished product	84,104
Total	$105,733

PROPERTY_AND_EQUIPMENT_Details

PROPERTY AND EQUIPMENT (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Property, Plant and Equipment [Abstract]
Furniture and Fixtures	$6,138	$6,138
Website	18,000
Less: Accumulated depreciation	-3,243	-2,559
Balance	$20,895	$3,579

PROPERTY_AND_EQUIPMENT_Details1

PROPERTY AND EQUIPMENT (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Property, Plant and Equipment [Abstract]
Write off of property	$7,267
Website	18,000
Depreciation and amortization expense	$4,317	$960

Income_Loss_Per_Common_Share_D

Income (Loss) Per Common Share (Details)	12 Months Ended
	Dec. 31, 2014
Antidilutive shares	403,585,314
Series A
Antidilutive shares	11,663,921
Series B [Member]
Antidilutive shares	216,670,744
Series C [Member]
Antidilutive shares	20,000,000
Convertible Promissory Note Payable [Member]
Antidilutive shares	74,166,666
DueDiligence [Member]
Antidilutive shares	64,000,000
Warrants $0.03 [Member]
Antidilutive shares	15,217,315
Warrants Cashless [Member]
Antidilutive shares	1,866,668

Due_to_OfficersStockholders_De

Due to Officers/Stockholders (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Due To Officersstockholders Details Narrative
Forgiveness of debt income to stockholder	($247,021)

SECURED_CONVERTIBLE_NOTES_PAYA1

SECURED CONVERTIBLE NOTES PAYABLE (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Warrants outstanding	4,355,590	55,217,258
Significant assumptions
Proceeds to embedded conversion derivative liability	$445,000
Aggregate debt discounts	445,000
Expense related to excess value of derivative	149,963
Dec PrivatePlacement [Member]
Subscription amount	500,000
Notes issued	425,000
Interest rate	10.00%
Conversion price per unit	$0.01
Fair value, warrants issued	594,963
Significant assumptions
Market Price	$0.01
Volatility	177.00%
Dividend Yield	0.00%
Term	1 year
Risk Free Rate of Return	0.25%
Dec PrivatePlacement [Member] | Legal [Member]
SPA fee expenses	33,000
Dec PrivatePlacement [Member] | Placement Agent [Member]
SPA fee expenses	20,000
Notes issued	20,000
Dec PrivatePlacement [Member] | Due Diligence Fee [Member]
SPA fee expenses	20,000
Common stock issued	64,000,000
Common stock issued, value	640,000
Feb PrivatePlacement [Member]
Common stock issued	160,093,335
Conversion price per unit	$0.01
Warrants issued	13,333,334
Fair value, warrants issued	122,807
Significant assumptions
Market Price	$0.01
Exercise Price	$0.01
Volatility	144.00%
Dividend Yield	0.00%
Term	5 years
Risk Free Rate of Return	0.17%
Feb PrivatePlacement [Member] | Scenario, Adjustment [Member]
Fair value, warrants issued	29,799
Decrease in fair value of derivative	541,201
Significant assumptions
Market Price	$0.01
Exercise Price	$0.01
Volatility	144.00%
Dividend Yield	0.00%
Term	4 years 1 month 6 days
Risk Free Rate of Return	0.17%
Feb PrivatePlacement [Member] | Unaffected Warrant Adjustment [Member]
Warrants outstanding	26,883,924
Fair value, warrants issued	94,115
Decrease in fair value of derivative	$874,228
Significant assumptions
Market Price	$0.01
Exercise Price	$0.03
Volatility	144.00%
Dividend Yield	0.00%
Risk Free Rate of Return	0.25%
Feb PrivatePlacement [Member] | Unaffected Warrant Adjustment [Member] | Warrant 1 [Member]
Significant assumptions
Term	1 year 3 months 18 days
Feb PrivatePlacement [Member] | Unaffected Warrant Adjustment [Member] | Warrant 2 [Member]
Significant assumptions
Term	1 year 7 days

CAPITAL_STOCK_Details

CAPITAL STOCK (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Warrants	4,355,590	55,217,258
Warrant1 [Member]
Warrants	3,902,993	3,902,993
Exercise price	0.03	0.03
Warrant2 [Member]
Warrants	22,980,931	28,333,334
Exercise price	0.03	0.05
Warrant 3 [Member]
Warrants	3,333,332	22,980,931
Exercise price	0.006	0.05
Warrant 4 [Member]
Warrants	13,333,334
Exercise price	0.006

CAPITAL_STOCK_Details_Narrativ

CAPITAL STOCK (Details Narrative) (USD $)	1 Months Ended	12 Months Ended
	Jan. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Mar. 12, 2014	Feb. 04, 2014
Units sold, maximum	23,054,778		1,000,000
Unit sold	3,789,473		28,333,334
Offering cost			$150,000
Offering cost, shares			2,083,334
Offering cost, legal fees			62,500
Warrants issued	22,980,931		93,333
Price per unit	$0.03		$0.03
Warrant exercise price			$0.05
Common stock, shares authorized		525,000,000	400,000,000	750,000,000	525,000,000
Preferred shares authorized		150,000,000	150,000,000
Par value		$0.00	$0.00
Share based compensation		2,166,707
Registration shares	19,191,458
Shares issued, charitable donation		500,000
Conversion of preferred stock		6,666,667
Shares issued for consulting services		270,000
Shares issued for consulting services, value		$2,700
Exercise of warrants		91,333,335
Common stock issued upon conversion		74,130,709
Repurchase of treasury stock			4,339,555
Preferred Series A Stock
Conversion of preferred stock		27,777,537
Series A Preferred Stock
Preferred shares authorized		40,000,000	40,000,000
Series C Preferred Stock
Preferred shares authorized		26,666,667
Par value		$0.00

INCOME_TAXES_Details_Narrative

INCOME TAXES (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Income Tax Disclosure [Abstract]
Net operating loss carryforwards	$56,000,000	$4,000,000
Temporary differences in timing	4,100,000	1,922,000
Maximum net operating loss carryforward per year	185,000
Deferred tax assets	3,688,000
Valuation allowance	3,688,000
Valuation allowance increase	$17,439,000

CONCENTRATIONS_Details_Narrati

CONCENTRATIONS (Details Narrative)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Accounts receivable concentration	41.00%	100.00%
Top Customer
Customer revenue concentration	50.00%	62.00%

RECONCILIATION_OF_NET_SALES_De

RECONCILIATION OF NET SALES (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Notes to Financial Statements
Gross sales	$74,856	$164,552
Less:
Sales discounts	188	2,383
Credits	30,663	507
Trade spending		44,329
Slotting fees	173,000
Net sales	($128,995)	$117,333

RECONCILIATION_OF_NET_SALES_De1

RECONCILIATION OF NET SALES (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Notes to Financial Statements
Slotting fees	$173,000

RELATED_PARTY_TRANSACTIONS_Det

RELATED PARTY TRANSACTIONS (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Related Party Transactions [Abstract]
Accounting services	$66,666	$80,140
Rental expense	$15,000

COMMITMENTS_Details

COMMITMENTS (Details) (USD $)	Dec. 31, 2014
Commitments and Contingencies Disclosure [Abstract]
2015	$41,811
2016	43,275
2017	44,787
2018	11,292
Total	$141,165

SUBSEQUENT_EVENTS_Details_Narr

SUBSEQUENT EVENTS (Details Narrative) (USD $)	3 Months Ended
	Mar. 30, 2015	Dec. 31, 2014	Dec. 31, 2013
Authorized preferred stock		150,000,000	150,000,000
Par value per share		$0.00	$0.00
Series D Preferred Stock
Authorized preferred stock	3,000,000
Par value per share	$0.00
Share based compensation	1,000,000
Series C Preferred Stock
Authorized preferred stock		26,666,667
Par value per share		$0.00
Cancelled shares	66,666,666