Discount Coupons 10-Q 14 Nov 13 2013 Q3 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	9 Months Ended
	Sep. 30, 2013	Nov. 11, 2013
Document and Entity Information [Abstract]	'	'
Entity Registrant Name	'Discount Coupons Corp	'
Entity Central Index Key	'0001519450	'
Amendment Flag	'false	'
Current Fiscal Year End Date	'--12-31	'
Document Type	'10-Q	'
Document Period End Date	30-Sep-13	'
Document Fiscal Year Focus	'2013	'
Document Fiscal Period Focus	'Q3	'
Entity Filer Category	'Smaller Reporting Company	'
Entity Common Stock, Shares Outstanding	'	21,242,635

Balance_Sheets

Balance Sheets (USD $)	Sep. 30, 2013	Dec. 31, 2012
Current assets	'	'
Cash	$77,333	$84,187
Deposits and prepaids	1,174,236	11,389
Total current assets	1,251,569	95,576
Property and equipment, net of accumulated depreciation	315,687	13,731
Total assets	1,567,256	109,307
Current liabilities	'	'
Accounts payable	234,157	119,239
Current portion of long-term debt	'	422,646
Short-term loans, less related discount (Note 5)	'	199,471
Short-term loans	310,000	'
Accrued expenses	84,657	109,061
Total current liabilities	628,814	850,417
Notes payable, net of unamortized discount of $24,854 at December 31, 2012, less current portion (Note 6)	'	'
Total liabilities	628,814	850,417
Stockholders' equity (deficit)	'	'
Preferred stock, $0.00001 par value, 2,000,000 shares authorized; no shares issued and outstanding	'	'
Common stock, $0.00001 par value; 30,000,000 shares authorized, 21,354,302 and 10,994,823 shares issued and outstanding at September 30, 2013 and December 31, 2012, respectively	213	109
Additional paid-in capital	5,553,697	1,083,585
Deficit accumulated during the development stage	-4,615,468	-1,824,804
Total stockholders' equity (deficit)	938,442	-741,110
Total liabilities and stockholders' equity (deficit)	$1,567,256	$109,307

Balance_Sheets_Parenthetical

Balance Sheets (Parenthetical) (USD $)	Sep. 30, 2013	Dec. 31, 2012	Sep. 30, 2012	Aug. 16, 2010
Balance Sheets [Abstract]	'	'	'	'
Unamortized discount of notes payable	'	$24,854	'	'
Preferred stock, par value	$0.00	$0.00	'	'
Preferred stock, shares authorized	2,000,000	2,000,000	'	'
Preferred stock, shares issued	'	'	'	'
Preferred stock, shares outstanding	'	'	'	'
Common stock, par value	$0.00	$0.00	$0.00	$0.00
Common stock, shares authorized	30,000,000	30,000,000	'	'
Common stock, shares issued	21,354,302	10,994,823	'	5,297,632
Common stock, shares outstanding	21,354,302	10,994,823	'	'

Statements_of_Operations_Unaud

Statements of Operations (Unaudited) (USD $)	3 Months Ended		9 Months Ended		37 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013
Statements of Operations [Abstract]	'	'	'	'	'
Revenues	$9,025	$31,409	$32,214	$80,382	$266,742
Sales returns	'	'	-20,000	'	-20,000
Cost of sales	'	'	'	-1,500	-29,985
Gross profit	9,025	31,409	12,214	78,882	216,757
Operating Expenses	'	'	'	'	'
Research and development	'	'	'	2,340	58,273
Professional Fees	1,292,668	43,916	2,073,600	211,291	2,504,796
Selling	19,660	57,802	252,486	174,432	698,931
General and administrative	61,557	88,521	397,717	583,351	1,349,500
Total expenses	1,373,885	190,239	2,723,803	971,414	4,611,500
Net operating income	-1,364,860	-158,830	-2,711,589	-892,532	-4,394,743
Other income (expense)	'	'	'	'	'
Interest expense	-23,630	-17,290	-79,075	-51,493	-220,725
Total other income (expense)	-23,630	-17,290	-79,075	-51,493	-220,725
Net income (loss) before income taxes	-1,388,490	-176,120	-2,790,664	-944,025	-4,615,468
Provision for income taxes	'	'	'	'	'
Net income (loss)	($1,388,490)	($176,120)	($2,790,664)	($944,025)	($4,615,468)
Net loss per weighted share, basic and fully diluted	($0.08)	($0.02)	($0.21)	($0.09)	'
Weighted average number of common shares outstanding, basic and fully diluted	17,700,408	10,290,690	13,363,563	10,628,750	'

Statement_of_Changes_in_Stockh

Statement of Changes in Stockholders' (Deficit) (USD $)	Total	Common Stock	Treasury Stock	Additional Paid-in Capital	Deficit Accumulated During Development Stage
Beginning Balance at Aug. 16, 2010	'	'	'	'	'
Beginning Balance, Shares at Aug. 16, 2010	'	'	'	'	'
Issuance of common stock on August 16, 2010	'	53	'	-53	'
Issuance of common stock on August 16, 2010, Shares	'	5,297,632	'	'	'
Shareholder contribution to treasury stock	'	'	'	'	'
Shareholder contribution to treasury stock, Shares	'	-165,551	165,551	'	'
Sale of treasury and common stock, net of expenses	65,916	14	'	65,902	'
Sale of treasury and common stock, net of expenses, Shares	'	1,489,959	-165,551	'	'
Net loss	-131,186	'	'	'	-131,186
Balance at Dec. 31, 2010	-65,270	67	'	65,849	-131,186
Balance, Shares at Dec. 31, 2010	'	6,622,040	'	'	'
Shareholder contribution to treasury stock	'	'	'	'	'
Shareholder contribution to treasury stock, Shares	'	-375,801	375,801	'	'
Sale of treasury and common stock, net of expenses	222,221	33	'	222,188	'
Sale of treasury and common stock, net of expenses, Shares	'	3,349,024	-375,801	'	'
Stock options issued	55,837	'	'	55,837	'
Stock options exercised	800	'	'	800	'
Stock options exercised, Shares	'	66,220	'	'	'
Stock issued in exchange for services	3,448	'	'	3,448	'
Stock issued in exchange for services, Shares	'	285,377	'	'	'
Net loss	-593,247	'	'	'	-593,247
Balance at Dec. 31, 2011	-376,211	100	'	348,122	-724,433
Balance, Shares at Dec. 31, 2011	'	9,946,860	'	'	'
Stock options issued	411,366	'	'	411,366	'
Warrants issued	8,106	'	'	8,106	'
Sale of common stock	294,200	7	'	294,193	'
Sale of common stock, Shares	'	775,463	'	'	'
Stock issued in exchange for services	21,800	2	'	21,798	'
Stock issued in exchange for services, Shares	'	272,500	'	'	'
Net loss	-1,100,371	'	'	'	-1,100,371
Balance at Dec. 31, 2012	-741,110	109	'	1,083,585	-1,824,804
Balance, Shares at Dec. 31, 2012	'	10,994,823	'	'	'
Stock options issued	697,550	'	'	697,550	'
Stock options issued, Shares	'	'	'	'	'
Warrants issued	3,736	'	'	3,736	'
Warrants issued, Shares	'	'	'	'	'
Sale of common stock	196,000	3	'	195,997	'
Sale of common stock, Shares	'	329,999	'	'	'
Stock issued in exchange for services	635,000	14	'	710,986	'
Stock issued in exchange for services, Shares	127,000	1,425,000	'	'	'
Stock issued for asset acquisitions	350,000	7	'	349,993	'
Stock issued for asset acquisitions, Shares	'	700,000	'	'	'
Stock issued for consulting	950,000	19	'	949,981	'
Stock issued for consulting, Shares	'	1,900,000	'	'	'
Notes and accrued interest converted to stock	585,930	12	'	585,918	'
Notes and accrued interest converted to stock, Shares	1,171,848	1,171,848	'	'	'
Stock issued in lieu of refund	20,000	1	'	19,999	'
Stock issued in lieu of refund, Shares	'	52,632	'	'	'
Stock Value Bonus	956,000	48	'	955,952	'
Stock Bonus Shares	'	4,780,000	'	'	'
Net loss	-2,790,664	'	'	'	-2,790,664
Balance at Sep. 30, 2013	$938,442	$213	'	$5,553,697	($4,615,468)
Balance, Shares at Sep. 30, 2013	'	21,354,302	'	'	'

Statements_of_Cash_Flows_Unaud

Statements of Cash Flows (Unaudited) (USD $)	9 Months Ended		37 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013
Cash flows from operations	'	'	'
Net (loss)	($2,790,664)	($944,025)	($4,615,468)
Adjustment to reconcile net loss to net cash:	'	'	'
Depreciation and amortization	9,285	9,288	32,704
Stock-based compensation	817,550	415,997	1,284,753
Stock, options and warrants issued for services	2,497,750	21,800	2,522,998
Stock issued in lieu of refund	20,000	'	20,000
Accretion of discount on debt	34,619	27,880	121,718
Changes in operating assets and liabilities:	'	'	'
Accounts receivable	'	5,050	'
Deposits and prepaid expenses	-1,162,847	-3,489	-1,174,236
Accounts payable and accrued expenses	90,514	93,480	318,813
Net cash used for operating activities	-483,793	-374,019	-1,488,718
Cash flows from investing activities	'	'	'
Net cash received in asset acquisition.	45,233	'	45,233
Accounts payable and accrued expenses	-6,474	'	-6,474
Purchases of computer equipment and software	'	'	-37,150
Net cash provided by investing activities	38,759	'	1,609
Cash flows from financing activities	'	'	'
Proceeds from sale of treasury and common stock, net of expenses	196,000	294,200	769,233
Payment of accrued interest with common stock	76,430	'	76,430
Proceeds from borrowings on notes payable	175,750	25,000	728,779
Principal payments on notes payable	-10,000	'	-10,000
Net cash provided by financing activities	438,180	319,200	1,564,442
Net increase (decrease) in cash	-6,854	-54,819	77,333
Cash, beginning of period	84,187	55,000	'
Cash, end of period	77,333	181	77,333
Cash paid during the period for:	'	'	'
Interest	'	'	'
Non-cash investing and financing transactions:	'	'	'
Non-cash investing and financing transactions	'	'	5,198
Common stock, options and warrants issued for services	2,497,750	21,800	1,606,998
Common stock issued for asset acquisitions	350,000	'	350,000
Notes payable and accrued interest converted into common stock	$585,930	'	$585,930

Nature_of_Operations

Nature of Operations	9 Months Ended
	Sep. 30, 2013
Nature of Operations [Abstract]	'
Nature of operations	'
	1.	Nature of operations
	Discount Coupons Corporation (the “Company”) provides web-based advertising and promotion services to the business and consumer community through various websites.  Revenue is generated from the sale of discount coupons from its merchant clients to customers registering on the website to receive offers via e-mail.  The Company operates globally via the Internet.  The Company also manages other daily deal websites for a percentage of revenue.
	The Company is a Florida corporation and was organized in August, 2010.  Through September, 2013, the Company has been primarily engaged in developing its website and a base of merchant voucher offerings for consumer consumption, recruiting personnel, raising capital, and identifying similar companies for acquisition.
	The Company is a new enterprise in the development stage as defined by Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 915, Development Stage Entities.  This stage is characterized by significant expenditures for the design and development of the Company’s offerings.  Once the Company’s planned principal operations commence, its focus will be on marketing vouchers to the general public through direct marketing and third-party partnerships and affiliations.

Going_Concern

Going Concern	9 Months Ended
	Sep. 30, 2013
Going Concern [Abstract]	'
Going concern	'
	2.	Going concern
	The accompanying financial statements have been prepared on the basis that the Company will continue as a going concern, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business.  Since inception, the Company has primarily devoted its efforts to the development and implementation of its web-based business.  Operations have been funded through the private placement of equity securities and debt financing.  These successful funding efforts have allowed the Company to reach its current state of development despite incurring losses typical with an emerging technology Company.  For the nine months ended September 30, 2013 and 2012, the Company incurred net losses of $2,790,664 and $944,025, respectively.
	Management anticipates incurring additional losses prior to reaching a positive operating cash flow and intends to finance its operations through additional notes payable and equity funding.  Significant additional funding is needed. The Company is in the process of raising capital but there are no assurances such funding will be available.
	If adequate funding cannot be obtained, the Company may be unable to continue as a going concern.  The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	9 Months Ended
	Sep. 30, 2013
Summary of Significant Accounting Policies [Abstract]	'
Summary of significant accounting policies	'
	3.	Summary of significant accounting policies
	Basis of Presentation
	The financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”).
	Cash and Cash Equivalents
	The Company considers short-term interest bearing investments with initial maturities of three months or less to be cash equivalents.  The Company maintains its cash in bank deposit accounts, which at times may exceed federally insured limits.  The Company believes it is not exposed to any significant credit risk.
	Computer Equipment and Software
	Computer equipment and software are recorded at cost.  Depreciation is provided using the straight-line method over the estimated useful lives of three (3) to five (5) years.
	Long-Lived Assets
	In accordance with Financial Accounting Standard Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 360 “Property, Plant, and Equipment,” the Company records impairment losses on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the assets’ carrying amounts.  There were no impairment charges during the nine months ended September 30, 2013 and 2012.
	Valuation of Investments in Securities at Fair Value – Definition and Hierarchy
	In accordance with GAAP, fair value is defined as the price that would be received to sell an asset or paid to transfer a liability (i.e., the “exit price”) in an orderly transaction between market participants at the measurement date.  In determining fair value, the Company uses various valuation approaches.  In accordance with GAAP, a fair value hierarchy for inputs is used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available.  Observable inputs are those that market participants would use in pricing the asset or liability based on market data obtained from sources independent of the Company.  Unobservable inputs reflect the Company’s assumptions about the inputs market participants would use in pricing the asset or liability developed based on the best information available in the circumstances.
	The fair value hierarchy is categorized into three levels based on the inputs as follows:
	Level 1 – Inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities the Company has the ability to access.
	Level 2 - Valuations based on quoted prices in markets that are not active or for which all significant inputs are observable, either directly or indirectly.
	Level 3 - Valuations based on inputs that are unobservable and significant to the overall fair value measurement.
	The availability of valuation techniques and observable inputs can vary from security to security and is affected by a wide variety of factors including, the type of security, whether the security is new and not yet established in the marketplace, and other characteristics particular to the transaction.  To the extent that valuation is based on models or inputs that are less observable or unobservable in the market, the determination of fair value requires more judgment.  Those estimated values do not necessarily represent the amounts that may be ultimately realized due to the occurrence of future circumstances that cannot be reasonably determined.
	Because of the inherent uncertainty of valuation, those estimated values may be materially higher or lower than the values that would have been used had a ready market for the securities existed. Accordingly, the degree of judgment exercised by the Company in determining fair value is greatest for securities categorized in Level 3. In certain cases,
	the inputs used to measure fair value may fall into different levels of the fair value hierarchy. In such cases, for disclosure purposes, the level in the fair value hierarchy within which the fair value measurement in its entirety falls is determined based on the lowest level input that is significant to the fair value measurement.
	Fair value is a market-based measure considered from the perspective of a market participant rather than an entity-specific measure.  Therefore, even when market assumptions are not readily available, the Company’s own assumptions are set to reflect those that market participants would use in pricing the asset or liability at the measurement date.  The Company uses prices and inputs that are current as of the measurement date, including periods of market dislocation.  In periods of market dislocation, the observability of prices and inputs may be reduced for many securities.  This condition could cause a security to be reclassified to a lower level within the fair value hierarchy.
	Fair values of financial instruments are estimated using relevant market information and other assumptions. Fair value estimates involve uncertainties and matters of significant judgment regarding interest rates, credit risk, prepayments, and other factors, especially in the absence of broad markets for particular instruments. Changes in assumptions or in market conditions could significantly affect the estimates. The carrying amount of our financial assets and liabilities approximates fair value.
	Revenue Recognition
	Sales of coupons are recognized at the time of the sale for the face value of the coupon less the amount due the merchant.  Consulting revenue is recognized in the period services are performed and collectability is reasonably assured.  Revenue is reduced by estimated customer refunds.
	Income Taxes
	The Company accounts for income taxes in accordance with FASB ASC Topic 740 “Income Taxes,” which requires accounting for deferred income taxes under the asset and liability method.  Deferred income tax asset and liabilities are computed for the differences between the financial statements and tax bases of assets and liabilities that will result in taxable or deductible amounts in the future based on the enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable income.  Valuation allowances are established, when necessary, to reduce the deferred income tax assets to the amount expected to be realized.
	The determination of the Company’s provision for income taxes requires significant judgment, the use of estimates, and the interpretation and application of complex tax laws.  Significant judgment is required in assessing the timing and amounts of deductible and taxable items and the probability of sustaining uncertain tax positions.  The benefits of uncertain tax positions are recorded in the Company’s financial statements only after determining a more-likely-than-not probability that the uncertain tax positions will withstand challenge, if any, from tax authorities.  When facts and circumstances change, the Company reassesses these probabilities and records any changes in the financial statements as appropriate.
	Advertising and Promotion Costs
	Advertising and promotion costs are expensed as incurred.  Advertising and promotion expense was $13,618 and $13,935 for the periods ending September 30, 2013 and 2012, respectively.
	Receivables and Credit Policies
	The Company’s accounts receivable are uncollateralized customer obligations due under normal trade terms requiring payment within 30 days from invoice date.  Accounts receivable are stated at the amount billed to the customer, less management’s best estimate of an allowance for doubtful accounts and an estimate for sales returns.  No interest is applied to past due accounts.  Payments of accounts receivable are allocated to the specific invoices identified on the customer’s remittance advice or, if unspecified, are applied to the earliest unpaid invoice.
	Loss Per Common Share
	The Company complies with the accounting and disclosure requirements of FASB ASC 260, “Earnings Per Share.” Basic earnings per common share ("EPS") calculations are determined by dividing net income by the weighted average number of shares of common stock outstanding during the period.  Diluted earnings per common share calculations are determined by dividing net income by the weighted average number of common shares and dilutive common share equivalents outstanding.  During periods when common stock equivalents, if any, are anti-dilutive they are not considered in the computation.
	Stock-Based Compensation
	The Company complies with FASB ASC Topic 718 “Compensation – Stock Compensation,” which establishes standards for the accounting for transactions in which an entity exchanges its equity instruments for goods or services.  It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity’s equity instruments or that may be settled by the issuance of those equity instruments.  FASB ASC Topic 718 focuses primarily on accounting for transactions in which an entity obtains employee services in share-based payment transactions and requires an entity to measure the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award (with limited exceptions).  That cost will be recognized over the period during which an employee is required to provide service in exchange for the award (usually the vesting period).  No compensation costs are recognized for equity instruments for which employees do not render the requisite service.  The grant-date fair value of employee share options and similar instruments is estimated using option-pricing models adjusted for the unique characteristics of those instruments (unless observable market prices for the same or similar instruments are available).  If an equity award is modified after the grant date, incremental compensation cost will be recognized in an amount equal to the excess of the fair value of the modified award over the fair value of the original award immediately before the modification.  Based on stock options that vested, the Company recorded compensation expense of approximately $207,550 and $286,000 during the nine months ended September 30, 2013 and 2012.  The Company recognized $610,000 in compensation expense for direct stock grants to employees during the nine months ended September 30, 2013.
	Nonemployee awards
	The fair value of equity instruments issued to a nonemployee is measured by using the stock price and other measurement assumptions as of the date of either: (i) a commitment for performance by the nonemployee has been reached; or (ii) the counterparty’s performance is complete.  Expenses related to nonemployee awards are generally recognized in the same period as the Company incurs the related liability for goods and services received.   The Company recorded stock compensation of approximately $1,341,503 and $130,000 during the nine months ended September 30, 2013 and 2012 related to consulting and other professional services.  Additionally, stock and stock options valued at $1,156,247 were issued for future services, which is shown in prepaid expenses.
	Stock-based compensation expense
	Stock-based compensation consists of stock options and stock issued to employees, directors, and consultants.  Compensation expense is calculated on the fair value of the instrument at the time of grant and is recognized ratably over the service period based on the number of awards that vest over time and in the period of grant for awards that vest immediately (See above, Stock-Based Compensation). The expense resulting from share-based payments is recorded in professional fees, selling, or general administrative expense depending on the nature of the service provided
	Recently Adopted Accounting Pronouncements
	On June 16, 2011, the FASB issued ASU No. 2011-05, “Presentation of Comprehensive Income (Topic 220),” which requires companies to report total net income, each component of comprehensive income, and total comprehensive income on the face of the income statement, or as two consecutive statements. The components of comprehensive income will not be changed, nor does the ASU affect how earnings per share is calculated or reported. These amendments will be reported retrospectively upon adoption. The adoption of the ASU is not expected to have a material impact on the Company.
	In May 2011, the FASB issued an accounting standard update, which works to achieve common fair value measurement and disclosure requirements in GAAP and International Financial Reporting Standards. The update both clarifies the FASB’s intent about the application of existing fair value guidance, and also changes certain principles regarding measurement and disclosure.  The update is effective prospectively and is effective for annual periods beginning after December 15, 2011. Early application is permitted for interim periods beginning after December 15, 2011. The Company is currently evaluating the effect the update will have on its financial statements.
	In January 2010, the FASB issued an accounting standard update on fair value measurements and disclosures. The update requires more robust disclosures about (1) the different classes of assets and liabilities measured at fair value, (2) the valuation techniques and inputs used, (3) the activity in Level 3 fair value measurements, and (4) the transfers between Levels 1, 2, and 3. The new disclosures and clarifications of existing disclosures are effective for interim and annual reporting periods beginning after December 15, 2009; except for the disclosures about purchases, sales, issuances, and settlements in the roll forward of activity in Level 3 fair value measurements. Those disclosures are effective for fiscal years beginning after December 15, 2010, and for interim periods within those fiscal years. The adoption of this update did not have an effect on the Company’s financial statements.
	The Company has adopted the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 105-10, Generally Accepted Accounting Principles – Overall (“ASC 105-10”), which was formerly known as SFAS 168. ASC 105-10 establishes the FASB Accounting Standards Codification (the “Codification”) as the source of authoritative accounting principles recognized by the FASB to be applied by nongovernmental entities in the preparation of financial statements in conformity with U.S. GAAP. Rules and interpretive releases of the Securities and Exchange Commission (the "SEC") under authority of federal securities laws are also sources of authoritative U.S. GAAP for SEC registrants.  All guidance contained in the Codification carries an equal level of authority.  The Codification superseded all existing non-SEC accounting and reporting standards and all other non-grandfathered, non-SEC accounting literature not included in the Positions or Emerging Issues Task Force Abstracts.  Instead, it will issue Accounting Standards Updates (“ASUs”). The FASB will not consider ASUs as authoritative in their own right.  ASUs will serve only to update the Codification, provide background information about the guidance and provide the basis of conclusions on the change(s) in the Codification. References made to FASB guidance throughout this document have been updated for the Codification.
	Use of Estimates
	The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect certain reported amounts of assets and liabilities at the date of the financial statements, as well as their related disclosures.  Such estimates and assumptions also affect the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from those estimates.

Equipment_and_Software

Equipment and Software	9 Months Ended
	Sep. 30, 2013
Equipment and Software [Abstract]	'
Equipment and software	'
	4.	Equipment and software
	Computer equipment and intangible assets, net consisted of the following at September 30, 2013 and December 31, 2012:
			September 30,			December 31,
			2013			2012
	Office equipment		$	896		$	896
	Purchased mailing lists, trademarks, and goodwill			311,241			-
	Software			36,254			36,254
				348,391			37,150
	Less:  accumulated depreciation and amortization			(32,704	)		(23,419	)
			$	315,687		$	13,731
	Depreciation and amortization expense was $9,285 and $9,288 for the nine months ended September 30, 2013 and 2012, respectively.

Shortterm_Debt

Short-term Debt	9 Months Ended
	Sep. 30, 2013
Short-term Debt and Long-term Debt [Abstract]	'
Short-term debt	'
	5.	Short-term debt
	During the year ended December 31, 2012, the Company borrowed $106,250 from related-party shareholders and $100,000 from new investors.  During the nine month period ended September 30, 2013, the Company borrowed $75,000 from related-party shareholders and $100,750 from new investors.  The notes accrue interest at the rate of 10% per annum and were due on August 31, 2013.  In connection with each note, the Company issued stock warrants to acquire 2 shares of its $0.00001 par value common stock for each $1.00 of principal amount loaned the Company at an exercise price of $.50 per share (see Note 9).  The debt holders had the option to convert their notes into 762,500 shares of the Company’s $0.00001 par value common stock within ten days after being notified that the S-1 filing document has been approved by the Securities and Exchange Commission.
	Short-term loans payable consisted of the following at December 31, 2012:
	Short Term Loans		$	206,250
	Unamortized Discount			(6,779	)
			$	199,471
	Amortization of the discount is reported in the statement of operations as interest expense.  Amortization of discount totaled $9,764 for the nine months ended September 30, 2013.
	Total interest expense related to these notes, which includes amortization of the discount, was $30,830 for the nine months ended September 30, 2013.
	At maturity, note holders converted $262,000 in principal and $16,176 of accrued interest into 556,345 shares of common stock.  The remaining note holders extended their due dates to various dates within the next year.

Longterm_Debt

Long-term Debt	9 Months Ended
	Sep. 30, 2013
Short-term Debt and Long-term Debt [Abstract]	'
Long-term debt	'
	6.	Long-term debt
	During the years ended December 31, 2011 and 2010, the Company issued notes payable to third party investors with a face value of $222,500 and $225,000, respectively, in conjunction with the sale of common and treasury stock (see Note 8).
	The notes issued in 2011 and 2010 have a common maturity date of August 31, 2013, payable at face value plus accrued interest at maturity.  The notes accrue interest at the rate of 7% per annum.
	Notes payable consisted of the following at September 30, 2013 and December 31, 2012:
			September 30,		December 31,
			2013		2012
	Notes payable		$	-	$	447,500
	Unamortized discount			-		(24,854	)
			$	-	$	422,646
	Discount on these notes was calculated using an imputed interest rate of 7.51% and 12.63% for notes issued in 2011 and 2010, respectively.  Total interest on these notes was 15.37% and 14.51% for the years ended December 31, 2012 and 2011,   respectively.  Amortization of the discount is reported in the statement of operations as interest expense.  For the nine months ended September 30, 2013 and 2012, amortization of discount totaled $24,855 and $27,880, respectively.
	Total interest expense related to these notes, which includes amortization of discount, was $45,710 and $51,493 for the nine months ended September 30, 2013 and 2012, respectively.
	At maturity, note holders converted $247,500 and $60,254 of accrued interest into 615,403 shares of common stock.  The remaining note holders extended their due dates to various dates within the next year,

Income_Taxes

Income Taxes	9 Months Ended
	Sep. 30, 2013
Income Taxes [Abstract]	'
Income taxes	'
	7.	Income taxes
	The Company has reviewed its tax positions as of December 31, 2012 and 2011 and has not identified any positions that are uncertain.  The income tax returns filed for the years ended December 31, 2012, 2011 and 2010 are open to review by the Internal Revenue Service.
	The Company had no income tax expense (benefit) for the nine month periods ended September 30, 2013 and 2012. At September 30, 2013 and December 31, 2012, the Company had approximately $3,786,000 and $1,328,000 of net operating loss (“NOL”) carry-forwards, respectively, for federal and state income tax purposes.  These losses are available for future years and expire through 2033.  Utilization of these losses may be severely or completely limited if the Company undergoes an ownership change pursuant to Internal Revenue Code Section 382.
	The deferred tax asset is approximately summarized as follows:
			September 30,			December 31,
			2013			2012
	Deferred tax asset:
	Net operating loss carryforwards		$	1,098,000		$	385,000
	Permanent and other differences			11,000			10,000
	Deferred tax asset			1,109,000			395,000
	Less: Valuation allowance			(1,109,000	)		(395,000	)
	Net deferred tax asset		$	-		$	-
			September 30,			December 31,
			2013			2012
	Statutory federal income tax expense			(25	)%		(25	)%
	State and local income tax
	(net of federal benefits)			(4	)		(4	)
	Permanent and other differences			1			5
	Valuation allowance			28			24
				-	%		-	%
	The Company has taken a full valuation allowance against the other timing differences and the deferred asset attributable to the NOL carry-forwards of approximately $3,786,000 and $1,328,000 at September 30, 2013 and December 31, 2012, respectively, due to the uncertainty of realizing the future tax benefits.

Capital_and_Treasury_Stock

Capital and Treasury Stock	9 Months Ended
	Sep. 30, 2013
Capital and Treasury Stock [Abstract]	'
Capital and treasury stock	'
	8.       Capital and treasury stock
	On inception, the Company issued 5,297,632 shares of common stock with a par value of $0.00001 to its initial shareholders.  On November 15, 2010, 165,551 shares were contributed to the Company as treasury stock for sale to investors.  Neither transaction involved consideration.
	During 2010, the Company issued 165,551 shares of treasury stock and 1,324,408 shares of common stock for $1.00 per share in conjunction with the issuance of notes payable as described in Note 6.  The lenders received 6.62204 shares of common stock for each $1.00 loaned to the Company.  Proceeds of $225,000 were allocated $65,916 to the purchase of treasury and capital stock, $157,500 to long-term debt, and expenses of $1,584.
	During 2011, 375,801 shares of common stock were contributed to the Company by existing shareholders, without consideration, as treasury stock for sale to investors.  Of these 375,801 treasury shares, the Company issued 119,197 shares of treasury stock for $2.50 per share in conjunction with the issuance of notes payable as described in Note 6.  The lender received 6.62204 shares of stock for each $2.50 loaned to the Company.  The Company also issued 256,604 shares of treasury stock and 37,249 shares of common stock for $4.00 per share in conjunction with the issuance of notes payable as described in Note 6.  The lenders received 6.62204 shares of common stock for each $4.00 loaned to the company.  Proceeds of $222,500 were allocated $33,221 to the purchase of treasury and capital stock and $189,279 to long-term debt.
	In the first quarter of 2012, the Company sold 198,265 shares of stock at approximately $0.38 per share.  In the second quarter of 2012, the Company sold 577,198 shares of stock at approximately $.38 per share.  The Company also issued 157,500 shares of stock in the first quarter, 65,000 shares of stock in the second quarter, and 50,000 shares of stock in the third quarter in exchange for services, which were valued based on the fair market value of the services rendered.
	During the quarter ended June 30, 2013, the Company issued 3,215,000 shares of its $0.00001 par value common stock to officers and directors as for services rendered and 1,565,000 shares of its $0.00001 common stock to consultants in exchange for professional services.  The Company valued these shares at $.20 per share. The shares were deemed to have been issued pursuant to an exemption provided by Section 4(2) of the Act, which exempts from registration "transactions by an issuer not involving any public offering.”
	The Company had 15,837,455 and 10,994,823 shares of common stock issued and outstanding as of June 30, 2013 and December 31, 2012, respectively.

Stock_Options_and_Warrants

Stock Options and Warrants	9 Months Ended
	Sep. 30, 2013
Stock Options and Warrants [Abstract]	'
Stock options and warrants	'
	9.	Stock options and warrants
	The Company accounts for its stock option awards under FASB ASC Topic 718 “Compensation—Stock compensation.” The fair value of each option  is estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for each grant: risk free interest rate between 1.67% and 1.80%,  no dividend yield, expected lives of ten years and volatility of 40%. The expected term of stock option awards granted is generally based on the “simplified” method for “plain vanilla” options discussed in SEC Staff Accounting Bulletin (“SAB”) No. 107, as amended by SAB No. 110. The expected volatility is derived from historical volatility of a similar Company whose stock is on the OTCBB for a period that matches the expected term of the option.  We based the risk-free interest rate that we use in our option pricing valuation model on the implied yield in effect at the time of the option grant on constant maturity US Treasury issues with equivalent remaining terms.  Options vest on the date granted and can be exercised over a period of seven to ten years.
	For the nine months ended September 30, 2013 and 2012, the Company granted employees 593,000 and 1,995,000 options, respectively, and nonemployees 1,400,000 and 870,000, respectively.  The options issued during the first nine months of 2012 have an exercise price of $0.38 and a weighted-average grant date fair value of approximately $0.31.  The options issued during the first nine months of  2013 have an exercise price of $0.20 per share and a weighted-average grant date fair value of approximately $0.35.
	At September 30, 2013, 5,983,746 options were exercisible at a weighted average price of approximately $0.25.
	The Company has not paid cash dividends and does not expect to pay cash dividends in the future.  Forfeiture rates are based on management’s estimates.
	The following is a summary of all option activity through September 30, 2013:
	Options Outstanding															Options Exercisable
					Number				Weighted							Number
					Outstanding				Average				Weighted			Exercisable			Weighted
					at				Remaining				Average			at			Average
	Exercise				September 30,				Contractual				Exercise			September 30,			Exercise
	Price				2013				Life				Price			2013			Price
	$	0.012				1,125,746				7.8				0.012			1,125,746			0.012
	$	0.2				1,993,000				6.9				0.2			1,993,000			0.2
	$	0.38				2,865,000				8.8				0.38			2,865,000			0.38
						5,983,746				7.8			$	0.25			5,983,746		$	0.25
											Average
			Number of				Weighted				Remaining
			Options				Average				Term
			Outstanding				Price				(in years)
	Options outstanding at December 31, 2011			1,125,746			$	0.012				7.8
	Granted in 2012			2,865,000				0.38				8.8
	Exercised			-
	Options outstanding at December 31, 2012			3,990,746
	Granted in 2013			1,993,000			$	0.2				6.9
	Exercised			-
	Options outstanding at September 30, 2013			5,983,746			$	0.25				7.8
	Exercisable at September 30, 2013			5,983,746			$	0.25				7.8
	The Company issued 762,500 warrants in conjunction with short-term notes described in Note 5.  Additionally, the Company issued 580,240 warrants to two existing shareholders during the nine months ended September 30, 2012 and 1,177,600 warrants to six existing shareholders and one note holder during the nine months ended September 30, 2013. The Company also issued 1,500 warrants in exchange for services rendered. The following is a summary of warrant activity through September 30, 2013:
	Warrants
	As of September 30, 2013, there was no intrinsic value to the outstanding and exercisable options and warrants.
	Cash flows resulting from excess tax benefits are classified as part of cash flows from financing activities.  Excess tax benefits are realized tax benefits from tax deductions of exercised options in excess of the deferred tax asset attributable to the compensation cost for such options.
	Warrants Outstanding															Warrants Exercisable
					Number				Weighted							Number
					Outstanding				Average				Weighted			Exercisable			Weighted
					at				Remaining				Average			at			Average
	Exercise				September 30,				Contractual				Exercise		September 30,			Exercise
	Price				2013				Life				Price			2013			Price
	$	0.5				1,941,600				6.3			$	0.5			1,941,600		$	0.5
	$	0.38				580,240				9			$	0.38			580,240		$	0.38
						2,521,840				8			$	0.28			2,521,840		$	0.28
			Number of				Weighted				Remaining
			Warrants				Average				Term
			Outstanding				Price				(in years)
	Warrants outstanding at December 31, 2011			-			$	-				-
	Granted in 2012			992,740				0.28
	Exercised			-
	Canceled in 2012			-
	Warrants outstanding at December 31, 2012			992,740
	Granted in 2013			1,529,100				0.28
	Exercised			-
	Canceled in 2013			-				-
	Warrants outstanding at September 30, 2013			2,521,840			$	0.28				8
	Exercisable at September 30, 2013			2,521,840			$	0.28				8
	No stock options or warrants were exercised during the quarter ended September 30, 2013 or the year ended December 31, 2012.  Cash flows resulting from excess tax benefits are classified as part of cash flows from financing activities.  Excess tax benefits are realized tax benefits from tax deductions of exercised options in excess of the deferred tax asset attributable to the compensation cost for such options.
	The Company has two active stock option plans, (the “2011 Plan”) and  (the “2012 Plan”).  A total of 4,324,408 shares has been reserved for issuance under these plans.  Under the 2011 Plan, the Company authorized 1,354,408 shares of common stock be reserved under the Discount Coupons 2011 Stock Plan, which was adopted on July 18, 2011.  A total of 1,191,966 options were issued in the fourth quarter of 2011; 66,220 options were exercised in 2011.  The remaining 1,125,746 options have yet to be exercised and expire on September 30, 2021.
	Under the 2012 Plan, the Company authorized 3,000,000 shares of common stock be reserved for issuance under the Discount Coupons 2012 Stock Plan, which was adopted on June 29, 2012.  A total of 2,865,000 options were issued and none were exercised through September 30, 2013.  The options expire on June 28, 2022.

RelatedParty_Transactions

Related-Party Transactions	9 Months Ended
	Sep. 30, 2013
Related-party Transactions [Abstract]	'
Related-party transactions	'
	10.	Related-party transactions
	The Company had the following transactions with related parties:
	The Company purchased its domain name from its vice president for $12,500.  This asset was capitalized as software in the period ending December 31, 2010 as described in Note 4.
	During the nine months ended September 30, 2012, the Company issued 272,500 shares of its $0.00001 par value common stock to certain shareholders for services rendered on behalf of the Company.  These shares were valued at $21,800.
	During the nine months ended September 30, 2013, the Company issued 1,270,000 shares of its $0.00001 par value common stock to certain shareholders for services rendered on behalf of the Company.  These shares were valued at $635,000.  The Company also issued 1,900,000 shares of its $0.00001 par value common stock to a shareholder for consulting services to be provided over one year.  These shares were valued at $950,000.
	During the nine months ended September 30, 2013, the Company issued 4,780,000 shares of its $0.00001 par value common stock to related parties as a stock bonus.  These shares were valued at $856,000.
	During the nine months ended September 30, 2013 and year ended December 31, 2012, the Company borrowed $75,000 and $106,250 from related-party shareholders, respectively (see Note 5).

Nonmonetary_transactions

Nonmonetary transactions	9 Months Ended
	Sep. 30, 2013
Nonmonetary transactions [Abstract]	'
Nonmonetary transactions	'
	11.	Nonmonetary transactions
	The Company converted notes and accrued interest into 1,171,848 shares of its $0.00001 par value common stock (Notes 5 and 6).

Asset_Purchases

Asset Purchases	9 Months Ended
	Sep. 30, 2013
Asset Purchases [Abstract]	'
Asset purchases	'
	12.	Asset Purchases
	The Company acquired the assets of Deal-A-Day LLC in September 2013 for 125,000 shares of its $0.00001 restricted common stock.  The assets include mailing lists, merchant contacts, domain names, and other intangibles.  No liabilities were assumed in the transaction.
	The Company acquired the assets of Cloops, Inc. in August 2013 for 310,000 shares of its $0.00001 restricted common stock.  The assets include mailing lists, merchant contacts, domain names, and other intangibles.  No liabilities were assumed in the transaction.
	The Company acquired the assets of HC Consulting, LLC in September 2013 for 255,000 shares of its $0.00001 restricted common stock.  The assets include $45,233 in cash, mailing lists, merchant contacts, domain names and other intangibles.  Liabilities in the amount of $6,474 were assumed in the transaction.

Commitments_and_Contingencies

Commitments and Contingencies	9 Months Ended
	Sep. 30, 2013
Commitments and Contingencies [Abstract]	'
Commitments and contingencies	'
	13.       Commitments and contingencies
	Operating Leases – Future Minimum Lease Payments
	The Company leases a temporary residence under an agreement that is classified as an operating lease.  This lease was assumed by the employee/tenant effective October 1, 2013, although the Company is still liable under the lease if the employee/tenant does not pay the rent as required.
	Rental expense related to this lease was $35,550 for the nine months ended September 30, 2013 and 2012, respectively.
	The Company leases office space under an agreement that is classified as an operating lease.  The future minimum lease payments required under this lease are as follows (which include required estimated common area maintenance and utility charges):
	For the years ended December 31,
	2013	$	66,265
	2014		33,460
		$	99,725
	Rental expense related to this lease was $49,207 and $37,527 for the nine months ended September 30, 2013 and 2012, respectively.
	The Company leases a temporary residence under an agreement that is classified as an operating lease. This lease was assumed by the employee/tenant effective September 1, 2013, although the Company is still liable under the lease if the employee tenant does not pay the rent as required.
	Rental expense related to this lease was $19,200 for the nine months ended September 30, 2013.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	9 Months Ended
	Sep. 30, 2013
Summary of Significant Accounting Policies [Abstract]	'
Basis of Presentation	'
	Basis of Presentation
	The financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”).
Cash and Cash Equivalents	'
	Cash and Cash Equivalents
	The Company considers short-term interest bearing investments with initial maturities of three months or less to be cash equivalents.  The Company maintains its cash in bank deposit accounts, which at times may exceed federally insured limits.  The Company believes it is not exposed to any significant credit risk.
Computer Equipment and Software	'
	Computer Equipment and Software
	Computer equipment and software are recorded at cost.  Depreciation is provided using the straight-line method over the estimated useful lives of three (3) to five (5) years.
Long-Lived Assets	'
	Long-Lived Assets
	In accordance with Financial Accounting Standard Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 360 “Property, Plant, and Equipment,” the Company records impairment losses on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the assets’ carrying amounts.  There were no impairment charges during the nine months ended September 30, 2013 and 2012.
Valuation of Investments in Securities at Fair Value - Definition and Hierarchy	'
	Valuation of Investments in Securities at Fair Value – Definition and Hierarchy
	In accordance with GAAP, fair value is defined as the price that would be received to sell an asset or paid to transfer a liability (i.e., the “exit price”) in an orderly transaction between market participants at the measurement date.  In determining fair value, the Company uses various valuation approaches.  In accordance with GAAP, a fair value hierarchy for inputs is used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available.  Observable inputs are those that market participants would use in pricing the asset or liability based on market data obtained from sources independent of the Company.  Unobservable inputs reflect the Company’s assumptions about the inputs market participants would use in pricing the asset or liability developed based on the best information available in the circumstances.
	The fair value hierarchy is categorized into three levels based on the inputs as follows:
	Level 1 – Inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities the Company has the ability to access.
	Level 2 - Valuations based on quoted prices in markets that are not active or for which all significant inputs are observable, either directly or indirectly.
	Level 3 - Valuations based on inputs that are unobservable and significant to the overall fair value measurement.
	The availability of valuation techniques and observable inputs can vary from security to security and is affected by a wide variety of factors including, the type of security, whether the security is new and not yet established in the marketplace, and other characteristics particular to the transaction.  To the extent that valuation is based on models or inputs that are less observable or unobservable in the market, the determination of fair value requires more judgment.  Those estimated values do not necessarily represent the amounts that may be ultimately realized due to the occurrence of future circumstances that cannot be reasonably determined.
	Because of the inherent uncertainty of valuation, those estimated values may be materially higher or lower than the values that would have been used had a ready market for the securities existed. Accordingly, the degree of judgment exercised by the Company in determining fair value is greatest for securities categorized in Level 3. In certain cases,
	the inputs used to measure fair value may fall into different levels of the fair value hierarchy. In such cases, for disclosure purposes, the level in the fair value hierarchy within which the fair value measurement in its entirety falls is determined based on the lowest level input that is significant to the fair value measurement.
	Fair value is a market-based measure considered from the perspective of a market participant rather than an entity-specific measure.  Therefore, even when market assumptions are not readily available, the Company’s own assumptions are set to reflect those that market participants would use in pricing the asset or liability at the measurement date.  The Company uses prices and inputs that are current as of the measurement date, including periods of market dislocation.  In periods of market dislocation, the observability of prices and inputs may be reduced for many securities.  This condition could cause a security to be reclassified to a lower level within the fair value hierarchy.
	Fair values of financial instruments are estimated using relevant market information and other assumptions. Fair value estimates involve uncertainties and matters of significant judgment regarding interest rates, credit risk, prepayments, and other factors, especially in the absence of broad markets for particular instruments. Changes in assumptions or in market conditions could significantly affect the estimates. The carrying amount of our financial assets and liabilities approximates fair value.
Revenue Recognition	'
	Revenue Recognition
	Sales of coupons are recognized at the time of the sale for the face value of the coupon less the amount due the merchant.  Consulting revenue is recognized in the period services are performed and collectability is reasonably assured.  Revenue is reduced by estimated customer refunds.
Income Taxes	'
	Income Taxes
	The Company accounts for income taxes in accordance with FASB ASC Topic 740 “Income Taxes,” which requires accounting for deferred income taxes under the asset and liability method.  Deferred income tax asset and liabilities are computed for the differences between the financial statements and tax bases of assets and liabilities that will result in taxable or deductible amounts in the future based on the enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable income.  Valuation allowances are established, when necessary, to reduce the deferred income tax assets to the amount expected to be realized.
	The determination of the Company’s provision for income taxes requires significant judgment, the use of estimates, and the interpretation and application of complex tax laws.  Significant judgment is required in assessing the timing and amounts of deductible and taxable items and the probability of sustaining uncertain tax positions.  The benefits of uncertain tax positions are recorded in the Company’s financial statements only after determining a more-likely-than-not probability that the uncertain tax positions will withstand challenge, if any, from tax authorities.  When facts and circumstances change, the Company reassesses these probabilities and records any changes in the financial statements as appropriate.
Advertising and Promotion Costs	'
	Advertising and Promotion Costs
	Advertising and promotion costs are expensed as incurred.  Advertising and promotion expense was $13,618 and $13,935 for the periods ending September 30, 2013 and 2012, respectively.
Receivables and Credit Policies	'
	Receivables and Credit Policies
	The Company’s accounts receivable are uncollateralized customer obligations due under normal trade terms requiring payment within 30 days from invoice date.  Accounts receivable are stated at the amount billed to the customer, less management’s best estimate of an allowance for doubtful accounts and an estimate for sales returns.  No interest is applied to past due accounts.  Payments of accounts receivable are allocated to the specific invoices identified on the customer’s remittance advice or, if unspecified, are applied to the earliest unpaid invoice.
Loss Per Common Share	'
	Loss Per Common Share
	The Company complies with the accounting and disclosure requirements of FASB ASC 260, “Earnings Per Share.” Basic earnings per common share ("EPS") calculations are determined by dividing net income by the weighted average number of shares of common stock outstanding during the period.  Diluted earnings per common share calculations are determined by dividing net income by the weighted average number of common shares and dilutive common share equivalents outstanding.  During periods when common stock equivalents, if any, are anti-dilutive they are not considered in the computation.
Stock-Based Compensation	'
	Stock-Based Compensation
	The Company complies with FASB ASC Topic 718 “Compensation – Stock Compensation,” which establishes standards for the accounting for transactions in which an entity exchanges its equity instruments for goods or services.  It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity’s equity instruments or that may be settled by the issuance of those equity instruments.  FASB ASC Topic 718 focuses primarily on accounting for transactions in which an entity obtains employee services in share-based payment transactions and requires an entity to measure the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award (with limited exceptions).  That cost will be recognized over the period during which an employee is required to provide service in exchange for the award (usually the vesting period).  No compensation costs are recognized for equity instruments for which employees do not render the requisite service.  The grant-date fair value of employee share options and similar instruments is estimated using option-pricing models adjusted for the unique characteristics of those instruments (unless observable market prices for the same or similar instruments are available).  If an equity award is modified after the grant date, incremental compensation cost will be recognized in an amount equal to the excess of the fair value of the modified award over the fair value of the original award immediately before the modification.  Based on stock options that vested, the Company recorded compensation expense of approximately $207,550 and $286,000 during the nine months ended September 30, 2013 and 2012.  The Company recognized $610,000 in compensation expense for direct stock grants to employees during the nine months ended September 30, 2013.
Nonemployee awards	'
	Nonemployee awards
	The fair value of equity instruments issued to a nonemployee is measured by using the stock price and other measurement assumptions as of the date of either: (i) a commitment for performance by the nonemployee has been reached; or (ii) the counterparty’s performance is complete.  Expenses related to nonemployee awards are generally recognized in the same period as the Company incurs the related liability for goods and services received.   The Company recorded stock compensation of approximately $1,341,503 and $130,000 during the nine months ended September 30, 2013 and 2012 related to consulting and other professional services.  Additionally, stock and stock options valued at $1,156,247 were issued for future services, which is shown in prepaid expenses.
Stock-based compensation expense	'
	Stock-based compensation expense
	Stock-based compensation consists of stock options and stock issued to employees, directors, and consultants.  Compensation expense is calculated on the fair value of the instrument at the time of grant and is recognized ratably over the service period based on the number of awards that vest over time and in the period of grant for awards that vest immediately (See above, Stock-Based Compensation). The expense resulting from share-based payments is recorded in professional fees, selling, or general administrative expense depending on the nature of the service provided
Recently Adopted Accounting Pronouncements	'
	Recently Adopted Accounting Pronouncements
	On June 16, 2011, the FASB issued ASU No. 2011-05, “Presentation of Comprehensive Income (Topic 220),” which requires companies to report total net income, each component of comprehensive income, and total comprehensive income on the face of the income statement, or as two consecutive statements. The components of comprehensive income will not be changed, nor does the ASU affect how earnings per share is calculated or reported. These amendments will be reported retrospectively upon adoption. The adoption of the ASU is not expected to have a material impact on the Company.
	In May 2011, the FASB issued an accounting standard update, which works to achieve common fair value measurement and disclosure requirements in GAAP and International Financial Reporting Standards. The update both clarifies the FASB’s intent about the application of existing fair value guidance, and also changes certain principles regarding measurement and disclosure.  The update is effective prospectively and is effective for annual periods beginning after December 15, 2011. Early application is permitted for interim periods beginning after December 15, 2011. The Company is currently evaluating the effect the update will have on its financial statements.
	In January 2010, the FASB issued an accounting standard update on fair value measurements and disclosures. The update requires more robust disclosures about (1) the different classes of assets and liabilities measured at fair value, (2) the valuation techniques and inputs used, (3) the activity in Level 3 fair value measurements, and (4) the transfers between Levels 1, 2, and 3. The new disclosures and clarifications of existing disclosures are effective for interim and annual reporting periods beginning after December 15, 2009; except for the disclosures about purchases, sales, issuances, and settlements in the roll forward of activity in Level 3 fair value measurements. Those disclosures are effective for fiscal years beginning after December 15, 2010, and for interim periods within those fiscal years. The adoption of this update did not have an effect on the Company’s financial statements.
	The Company has adopted the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 105-10, Generally Accepted Accounting Principles – Overall (“ASC 105-10”), which was formerly known as SFAS 168. ASC 105-10 establishes the FASB Accounting Standards Codification (the “Codification”) as the source of authoritative accounting principles recognized by the FASB to be applied by nongovernmental entities in the preparation of financial statements in conformity with U.S. GAAP. Rules and interpretive releases of the Securities and Exchange Commission (the "SEC") under authority of federal securities laws are also sources of authoritative U.S. GAAP for SEC registrants.  All guidance contained in the Codification carries an equal level of authority.  The Codification superseded all existing non-SEC accounting and reporting standards and all other non-grandfathered, non-SEC accounting literature not included in the Positions or Emerging Issues Task Force Abstracts.  Instead, it will issue Accounting Standards Updates (“ASUs”). The FASB will not consider ASUs as authoritative in their own right.  ASUs will serve only to update the Codification, provide background information about the guidance and provide the basis of conclusions on the change(s) in the Codification. References made to FASB guidance throughout this document have been updated for the Codification.
Use of Estimates	'
	Use of Estimates
	The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect certain reported amounts of assets and liabilities at the date of the financial statements, as well as their related disclosures.  Such estimates and assumptions also affect the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from those estimates.

Equipment_and_Software_Tables

Equipment and Software (Tables)	9 Months Ended
	Sep. 30, 2013
Equipment and Software [Abstract]	'
Summary of computer equipment and software	'
		September 30,			December 31,
		2013			2012
	Office equipment	$	896		$	896
	Purchased mailing lists, trademarks, and goodwill		311,241			-
	Software		36,254			36,254
			348,391			37,150
	Less:  accumulated depreciation and amortization		(32,704	)		(23,419	)
		$	315,687		$	13,731

Shortterm_Debt_Tables

Short-term Debt (Tables)	9 Months Ended
	Sep. 30, 2013
Short-term Debt and Long-term Debt [Abstract]	'
Summary of short-term loans payable	'
	Short Term Loans	$	206,250
	Unamortized Discount		(6,779	)
		$	199,471

Longterm_Debt_Tables

Long-term Debt (Tables)	9 Months Ended
	Sep. 30, 2013
Short-term Debt and Long-term Debt [Abstract]	'
Summary of notes payable	'
		September 30,		December 31,
		2013		2012
	Notes payable	$	-	$	447,500
	Unamortized discount		-		(24,854	)
		$	-	$	422,646

Income_Taxes_Tables

Income Taxes (Tables)	9 Months Ended
	Sep. 30, 2013
Income Taxes [Abstract]	'
Summary of deferred tax asset	'
		September 30,			December 31,
		2013			2012
	Deferred tax asset:
	Net operating loss carryforwards	$	1,098,000		$	385,000
	Permanent and other differences		11,000			10,000
	Deferred tax asset		1,109,000			395,000
	Less: Valuation allowance		(1,109,000	)		(395,000	)
	Net deferred tax asset	$	-		$	-
		September 30,			December 31,
		2013			2012
	Statutory federal income tax expense		(25	)%		(25	)%
	State and local income tax
	(net of federal benefits)		(4	)		(4	)
	Permanent and other differences		1			5
	Valuation allowance		28			24
			-	%		-	%

Stock_Options_and_Warrants_Tab

Stock Options and Warrants (Tables)	9 Months Ended
	Sep. 30, 2013
Stock Option [Member]	'
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]	'
Summary of changes in options, warrants outstanding and exercisable	'
	Options Outstanding														Options Exercisable
					Number				Weighted						Number
					Outstanding				Average				Weighted		Exercisable		Weighted
					at				Remaining				Average		at		Average
	Exercise				September 30,				Contractual				Exercise		September 30,		Exercise
	Price				2013				Life				Price		2013		Price
	$	0.012				1,125,746				7.8				0.012		1,125,746		0.012
	$	0.2				1,993,000				6.9				0.2		1,993,000		0.2
	$	0.38				2,865,000				8.8				0.38		2,865,000		0.38
						5,983,746				7.8			$	0.25		5,983,746	$	0.25
Summary of options, warrants activity	'
											Average
			Number of				Weighted				Remaining
			Options				Average				Term
			Outstanding				Price				(in years)
	Options outstanding at December 31, 2011			1,125,746			$	0.012				7.8
	Granted in 2012			2,865,000				0.38				8.8
	Exercised			-
	Options outstanding at December 31, 2012			3,990,746
	Granted in 2013			1,993,000			$	0.2				6.9
	Exercised			-
	Options outstanding at September 30, 2013			5,983,746			$	0.25				7.8
	Exercisable at September 30, 2013			5,983,746			$	0.25				7.8
Warrant [Member]	'
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]	'
Summary of changes in options, warrants outstanding and exercisable	'
	Warrants Outstanding														Warrants Exercisable
					Number				Weighted						Number
					Outstanding				Average				Weighted		Exercisable		Weighted
					at				Remaining				Average		at		Average
	Exercise				September 30,				Contractual				Exercise		September 30,		Exercise
	Price				2013				Life				Price		2013		Price
	$	0.5				1,941,600				6.3			$	0.5		1,941,600	$	0.5
	$	0.38				580,240				9			$	0.38		580,240	$	0.38
						2,521,840				8			$	0.28		2,521,840	$	0.28
Summary of options, warrants activity	'
			Number of				Weighted				Remaining
			Warrants				Average				Term
			Outstanding				Price				(in years)
	Warrants outstanding at December 31, 2011			-			$	-				-
	Granted in 2012			992,740				0.28
	Exercised			-
	Canceled in 2012			-
	Warrants outstanding at December 31, 2012			992,740
	Granted in 2013			1,529,100				0.28
	Exercised			-
	Canceled in 2013			-				-
	Warrants outstanding at September 30, 2013			2,521,840			$	0.28				8
	Exercisable at September 30, 2013			2,521,840			$	0.28				8

Commitments_and_Contingencies_

Commitments and Contingencies (Tables) (Office space [Member])	9 Months Ended
	Sep. 30, 2013
Office space [Member]	'
Operating Leased Assets [Line Items]	'
Schedule of future minimum lease payments for operating leases	'
	For the years ended December 31,
	2013	$	66,265
	2014		33,460
		$	99,725

Going_Concern_Details

Going Concern (Details) (USD $)	3 Months Ended		4 Months Ended	9 Months Ended		12 Months Ended		37 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2010	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Dec. 31, 2011	Sep. 30, 2013
Going Concern (Textual)	'	'	'	'	'	'	'	'
Net loss	($1,388,490)	($176,120)	($131,186)	($2,790,664)	($944,025)	($1,100,371)	($593,247)	($4,615,468)

Summary_of_Significant_Account2

Summary of Significant Accounting Policies (Details) (USD $)	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012
Summary of significant accounting policies (Textual)	'	'
Advertising and promotion expense	$13,618	$13,935
Stock based compensation expense	207,550	286,000
Stock compensation relating to consulting and other professional expenses	1,341,503	125,000
Compensation expense for direct stock grants to employees	$610,000	'
Shares issued for future services, value	1,156,247	'
Computer Equipment and Software [Member]	'	'
Summary of significant accounting policies (Textual)	'	'
Estimated useful lives	'Three (3) to five (5) years	'

Equipment_and_Software_Details

Equipment and Software (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Summary of computer equipment and software	'	'
Computer equipment and software, Gross	$348,391	$37,150
Less: accumulated depreciation and amortization	-32,704	-23,419
Computer equipment and software, Net	315,687	13,731
Office equipment [Member]	'	'
Summary of computer equipment and software	'	'
Computer equipment and software, Gross	896	896
Mailing lists, trademarks, and goodwill	'	'
Summary of computer equipment and software	'	'
Computer equipment and software, Gross	311,241	'
Software [Member]	'	'
Summary of computer equipment and software	'	'
Computer equipment and software, Gross	$36,254	$36,254

Equipment_and_Software_Details1

Equipment and Software (Details Textual) (USD $)	9 Months Ended		37 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013
Equipment and software (Textual)	'	'	'
Depreciation and amortization expense	$9,285	$9,288	$32,704

Shortterm_Debt_Details

Short-term Debt (Details) (USD $)	Dec. 31, 2012
Summary of Short-term loans payable	'
Short Term Loans	$206,250
Unamortized Discount	-6,779
Short-term loans payable	$199,471

Shortterm_Debt_Details_Textual

Short-term Debt (Details Textual) (USD $)	3 Months Ended		9 Months Ended		37 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Jun. 30, 2013	Dec. 31, 2012	Jun. 30, 2012	Mar. 31, 2012	Aug. 16, 2010
Short-term Debt (Textual)	'	'	'	'	'	'	'	'	'	'
Short-term borrowing	'	'	'	'	'	'	$206,250	'	'	'
Amortization of debt discount	'	'	34,619	27,880	121,718	'	'	'	'	'
Interest expense	-23,630	-17,290	-79,075	-51,493	-220,725	'	'	'	'	'
Common stock, par value	$0.00	$0.00	$0.00	$0.00	$0.00	'	$0.00	'	'	$0.00
Price per share	'	'	'	'	'	$0.20	'	$0.38	$0.38	'
Common stock, shares issued	21,354,302	'	21,354,302	'	21,354,302	'	10,994,823	'	'	5,297,632
Additional consideration with debt	'	'	'In connection with each note, the Company issued stock warrants to acquire 2 shares of its $0.00001 par value common stock for each $1.00 of principal amount loaned the Company at an exercise price of $.50 per share (see Note 9).	'	'	'	'	'	'	'
Short-term debt conversion, Description	'	'	'The debt holders had the option to convert their notes into 762,500 shares of the Company's $0.00001 par value common stock within ten days after being notified that the S-1 filing document has been approved by the Securities and Exchange Commission.	'	'	'	'	'	'	'
Short-term Debt [Member]	'	'	'	'	'	'	'	'	'	'
Short-term Debt (Textual)	'	'	'	'	'	'	'	'	'	'
Interest rate on short term note	10.00%	'	10.00%	'	10.00%	'	'	'	'	'
Amortization of debt discount	'	'	9,764	'	'	'	'	'	'	'
Interest expense	'	'	30,830	'	'	'	'	'	'	'
Debt principal amount	'	'	262,000	'	'	'	'	'	'	'
Debt accrued interest	'	'	16,176	'	'	'	'	'	'	'
Common stock, shares issued	556,345	'	556,345	'	556,345	'	'	'	'	'
Related-party shareholders [Member]	'	'	'	'	'	'	'	'	'	'
Short-term Debt (Textual)	'	'	'	'	'	'	'	'	'	'
Short-term borrowing	75,000	'	75,000	'	75,000	'	106,250	'	'	'
Common stock, par value	'	'	'	'	'	'	$0.00	'	'	'
Common stock, shares issued	4,280,000	'	4,280,000	'	4,280,000	'	'	'	'	'
New investors [Member]	'	'	'	'	'	'	'	'	'	'
Short-term Debt (Textual)	'	'	'	'	'	'	'	'	'	'
Short-term borrowing	$100,750	'	$100,750	'	$100,750	'	$100,000	'	'	'

Longterm_Debt_Details

Long-term Debt (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Summary of notes payable	'	'
Notes payable	'	$447,500
Unamortized discount	'	-24,854
Note payable net	'	$422,646

Longterm_Debt_Details_Textual

Long-term Debt (Details Textual) (USD $)	3 Months Ended		9 Months Ended		12 Months Ended		37 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2011	Dec. 31, 2010	Sep. 30, 2013	Dec. 31, 2012	Aug. 16, 2010
Long-term debt (Textual)	'	'	'	'	'	'	'	'	'
Notes payable	'	'	'	'	'	'	'	$447,500	'
Amortization of debt discount	'	'	34,619	27,880	'	'	121,718	'	'
Interest expense	-23,630	-17,290	-79,075	-51,493	'	'	-220,725	'	'
Common stock, shares issued	21,354,302	'	21,354,302	'	'	'	21,354,302	10,994,823	5,297,632
Imputed interest rate	'	'	'	'	7.51%	12.63%	'	'	'
Total interest rate on notes	'	'	'	'	14.51%	'	'	15.37%	'
Long-term note [Member]	'	'	'	'	'	'	'	'	'
Long-term debt (Textual)	'	'	'	'	'	'	'	'	'
Amortization of debt discount	'	'	24,855	27,880	'	'	'	'	'
Interest expense	'	'	51,493	45,710	'	'	'	'	'
Debt principal amount	247,500	'	247,500	'	'	'	247,500	'	'
Debt accrued interest	'	'	60,254	'	'	'	'	'	'
Common stock, shares issued	615,403	'	615,403	'	'	'	615,403	'	'
Third Party Investors [Member]	'	'	'	'	'	'	'	'	'
Long-term debt (Textual)	'	'	'	'	'	'	'	'	'
Notes payable	'	'	'	'	222,500	225,000	'	'	'
Interest rate on note	'	'	'	'	7.00%	7.00%	'	'	'

Income_Taxes_Details

Income Taxes (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Deferred tax asset:	'	'
Net operating loss carryforwards	$1,098,000	$385,000
Permanent and other differences	11,000	10,000
Deferred tax asset	1,109,000	395,000
Less: Valuation allowance	-1,109,000	-395,000
Net deferred tax asset	'	'

Income_Taxes_Details_1

Income Taxes (Details 1)	9 Months Ended	12 Months Ended
	Sep. 30, 2013	Dec. 31, 2012
Summary of effective income tax rate	'	'
Statutory federal income tax expense	-25.00%	-25.00%
State and local income tax (net of federal benefits)	-4.00%	-4.00%
Permanent and other differences	1.00%	5.00%
Valuation allowance	28.00%	24.00%
Total of effective income tax rate	'	'

Income_Taxes_Details_Textual

Income Taxes (Details Textual) (USD $)	12 Months Ended
	Dec. 31, 2011	Sep. 30, 2013	Dec. 31, 2012
Income taxes (Textual)	'	'	'
Net operating losses carry-forwards	'	$3,786,000	$1,328,000
Operating loss carryforwards, expiration period	'Through 2033	'	'
Net operating loss carryforwards, valuation allowance	'	$3,786,000	$1,328,000

Capital_and_Treasury_Stock_Det

Capital and Treasury Stock (Details) (USD $)

3 Months Ended

4 Months Ended

9 Months Ended

12 Months Ended

4 Months Ended

12 Months Ended

4 Months Ended

9 Months Ended

12 Months Ended

4 Months Ended

12 Months Ended

4 Months Ended

12 Months Ended

Sep. 30, 2013

Jun. 30, 2013

Sep. 30, 2012

Mar. 31, 2012

Nov. 15, 2010

Dec. 31, 2010

Sep. 30, 2013

Sep. 30, 2012

Dec. 31, 2011

Dec. 31, 2012

Jun. 30, 2012

Aug. 16, 2010

Dec. 31, 2010

Dec. 31, 2011

Dec. 31, 2010

Sep. 30, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2010

Dec. 31, 2011

Dec. 31, 2011

Dec. 31, 2010

Dec. 31, 2012

Dec. 31, 2011

Lender One [Member]

Lender Three [Member]

Common Stock [Member]

Common Stock [Member]

Common Stock [Member]

Common Stock [Member]

Common Stock [Member]

Common Stock [Member]

Common Stock [Member]

Treasury Stock [Member]

Treasury Stock [Member]

Treasury Stock [Member]

Lender One [Member]

Lender Two [Member]

Lender Three [Member]

Capital and Treasury Stock (Textual)

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Shares issued for notes payable

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1,324,408

'

'

37,249

'

'

'

165,551

'

256,604

Price per share

'

$0.20

'

$0.38

'

'

'

'

'

'

$0.38

'

'

'

$1

'

'

$4

'

'

'

'

'

'

Price per share one

$0.20

$0.20

'

'

'

'

$0.20

'

'

'

'

'

'

'

'

'

'

'

$1

$2.50

$4

'

'

$2.50

Stock issued to lender for notes payable

0.5

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

6.62204

6.62204

6.62204

'

'

119,197

Notes payable

'

'

'

'

'

'

'

'

'

$447,500

'

'

$225,000

$222,500

'

'

'

'

'

'

'

'

'

'

Long term debt

'

'

'

'

'

'

'

'

'

'

'

'

157,500

189,279

'

'

'

'

'

'

'

'

'

'

Treasury stock for sale to investors

'

'

'

'

165,551

'

'

'

'

'

'

'

'

'

165,551

'

'

375,801

'

'

'

-165,551

'

-375,801

Stock issued in exchange for services, shares

1,420,000

5,000

65,000

157,500

'

'

127,000

21,800

'

'

'

'

'

'

'

1,425,000

272,500

285,377

'

'

'

'

'

'

Notes and accrued interest converted to stock, Shares

1,171,848

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1,171,848

'

'

'

'

'

'

'

'

Sale of common stock, Shares

324,999

5,000

577,198

198,265

'

'

'

'

'

'

'

'

'

'

'

329,999

775,463

'

'

'

'

'

'

'

Amount allocated to purchase of treasury and capital stock

'

'

'

'

'

65,916

'

'

222,221

'

'

'

65,916

33,221

14

'

'

33

'

'

'

'

'

'

Issuance expenses

'

'

'

'

'

'

'

'

'

'

'

'

1,584

'

'

'

'

'

'

'

'

'

'

'

Stock bonus to employees and consultants, shares

'

4,780,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock Issued During Period, Shares, Acquisitions

700,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

700,000

'

'

'

'

'

'

'

'

Stock in lieu of sales refund ,value

'

$20,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock in lieu of sales refund ,shares

'

52,632

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Common stock, shares issued

21,354,302

'

'

'

'

'

21,354,302

'

'

10,994,823

'

5,297,632

'

'

'

'

'

'

'

'

'

'

'

'

Common stock, shares outstanding

21,354,302

'

'

'

'

'

21,354,302

'

'

10,994,823

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Common stock, par value

$0.00

'

$0.00

'

'

'

$0.00

$0.00

'

$0.00

'

$0.00

'

'

'

'

'

'

'

'

'

'

'

'

Common stock issued to consultants in exchange for professional services

1,900,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock_Options_and_Warrants_Det

Stock Options and Warrants (Details) (USD $)	9 Months Ended
	Sep. 30, 2013
Stock Option [Member]	'
Summary of changes in options, warrants outstanding and exercisable	'
Options / Warrants Outstanding, Number Outstanding at September 30, 2013	5,983,746
Options / Warrants Outstanding, Weighted Average Remaining Contractual Life	'7 years 9 months 18 days
Options / Warrants Outstanding, Weighted Average Exercise Price	$0.25
Options / Warrants Exercisable, Number exercisable at September 30, 2013	5,983,746
Options / Warrants Exercisable, Weighted Average Exercise Price	$0.25
Stock Option [Member] | Exercise Price Range One [Member]	'
Summary of changes in options, warrants outstanding and exercisable	'
Options / Warrants Outstanding, Exercise Price	$0.01
Options / Warrants Outstanding, Number Outstanding at September 30, 2013	1,125,746
Options / Warrants Outstanding, Weighted Average Remaining Contractual Life	'7 years 9 months 18 days
Options / Warrants Outstanding, Weighted Average Exercise Price	$0.01
Options / Warrants Exercisable, Number exercisable at September 30, 2013	1,125,746
Options / Warrants Exercisable, Weighted Average Exercise Price	$0.01
Stock Option [Member] | Exercise Price Range Two [Member]	'
Summary of changes in options, warrants outstanding and exercisable	'
Options / Warrants Outstanding, Exercise Price	$0.20
Options / Warrants Outstanding, Number Outstanding at September 30, 2013	1,993,000
Options / Warrants Outstanding, Weighted Average Remaining Contractual Life	'6 years 10 months 24 days
Options / Warrants Outstanding, Weighted Average Exercise Price	$0.20
Options / Warrants Exercisable, Number exercisable at September 30, 2013	1,993,000
Options / Warrants Exercisable, Weighted Average Exercise Price	$0.20
Stock Option [Member] | Exercise Price Range Three [Member]	'
Summary of changes in options, warrants outstanding and exercisable	'
Options / Warrants Outstanding, Exercise Price	$0.38
Options / Warrants Outstanding, Number Outstanding at September 30, 2013	2,865,000
Options / Warrants Outstanding, Weighted Average Remaining Contractual Life	'8 years 9 months 18 days
Options / Warrants Outstanding, Weighted Average Exercise Price	$0.38
Options / Warrants Exercisable, Number exercisable at September 30, 2013	2,865,000
Options / Warrants Exercisable, Weighted Average Exercise Price	$0.25
Warrant [Member]	'
Summary of changes in options, warrants outstanding and exercisable	'
Options / Warrants Outstanding, Number Outstanding at September 30, 2013	2,521,840
Options / Warrants Outstanding, Weighted Average Remaining Contractual Life	'8 years
Options / Warrants Outstanding, Weighted Average Exercise Price	$0.28
Options / Warrants Exercisable, Number exercisable at September 30, 2013	2,521,840
Options / Warrants Exercisable, Weighted Average Exercise Price	$0.28
Warrant [Member] | Exercise Price Range One [Member]	'
Summary of changes in options, warrants outstanding and exercisable	'
Options / Warrants Outstanding, Exercise Price	$0.50
Options / Warrants Outstanding, Number Outstanding at September 30, 2013	1,941,600
Options / Warrants Outstanding, Weighted Average Remaining Contractual Life	'6 years 3 months 18 days
Options / Warrants Outstanding, Weighted Average Exercise Price	$0.50
Options / Warrants Exercisable, Number exercisable at September 30, 2013	1,941,600
Options / Warrants Exercisable, Weighted Average Exercise Price	$0.50
Warrant [Member] | Exercise Price Range Two [Member]	'
Summary of changes in options, warrants outstanding and exercisable	'
Options / Warrants Outstanding, Exercise Price	$0.38
Options / Warrants Outstanding, Number Outstanding at September 30, 2013	580,240
Options / Warrants Outstanding, Weighted Average Remaining Contractual Life	'9 years
Options / Warrants Outstanding, Weighted Average Exercise Price	$0.38
Options / Warrants Exercisable, Number exercisable at September 30, 2013	580,240
Options / Warrants Exercisable, Weighted Average Exercise Price	$0.38

Stock_Options_and_Warrants_Det1

Stock Options and Warrants (Details 1) (USD $)	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Dec. 31, 2012	Dec. 31, 2010	Sep. 30, 2013	Dec. 31, 2012	Mar. 31, 2013
			Stock Option [Member]	Stock Option [Member]	Stock Option [Member]	Warrant [Member]	Warrant [Member]	Warrant [Member]
Summary of options, warrants activity	'	'	'	'	'	'	'	'
Beginning balance, Number of Options / Warrants outstanding	1,125,746	'	3,990,746	1,125,746	'	992,740	'	2,521,840
Number of Options / Warrants Outstanding, Granted	'	'	1,993,000	2,865,000	'	1,529,100	992,740	'
Number of Options / Warrants Outstanding, Exercised	'	'	'	'	'	'	'	'
Number of Options / Warrants Outstanding, Canceled	'	'	'	'	'	'	'	'
Balance, Number of Options / Warrants outstanding	1,125,746	'	5,983,746	3,990,746	'	2,521,840	992,740	2,521,840
Beginning balance, Options / Warrants Weighted Average Price	'	'	'	$0.01	'	'	'	$0.28
Options / Warrants Weighted Average Price, Granted	'	'	'	$0.38	'	$0.28	$0.28	'
Options / Warrants Weighted Average Price, Exercised	'	'	$0.20	'	'	'	'	'
Options / Warrants Weighted Average Price, Canceled	'	'	'	'	'	'	'	'
Balance, Options / Warrants Weighted Average Price	'	'	$0.25	'	'	$0.28	'	$0.28
Number of Options / Warrants Outstanding, Exercisable	5,983,746	'	5,983,746	'	'	2,521,840	'	'
Options / Warrants Weighted Average Price, Exercisable	$0.25	$0.38	$0.25	'	'	$0.28	'	'
Options / Warrants Outstanding, Average Remaining Term (in years)	'	'	'7 years 9 months 18 days	'7 years 9 months 18 days	'	'8 years	'	'
Options / Warrants Exercisable, Average Remaining Term (in years)	'	'	'7 years 9 months 18 days	'	'	'8 years	'	'

Stock_Options_and_Warrants_Det2

Stock Options and Warrants (Details Textual) (USD $)	9 Months Ended		12 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Dec. 31, 2011	Jul. 18, 2011
	Stock_Plan	Shareholder
	Shareholder
Stock options and warrants (Textual)	'	'	'	'	'
Common stock, shares authorized	30,000,000	'	30,000,000	'	'
Options yet to be exercised	1,125,746	'	'	'	'
Expiration date of option	30-Sep-21	'	'	'	'
Common stock reserved for issuance under the plan	4,324,408	'	'	'	1,354,408
Risk free interest rate, minimum	'	'	1.67%	1.67%	'
Risk free interest rate, maximum	'	'	1.80%	1.80%	'
Dividend yield	'	'	0.00%	0.00%	'
Expected lives	'	'	'10 years	'10 years	'
Volatility rate	'	'	40.00%	40.00%	'
Number of options exercisable	5,983,746	'	'	'	'
Options weighted average price	$0.25	$0.38	'	'	'
Warrants issued in conjunction with short-term notes	1,177,600	762,500	'	'	'
Additional warrants issued to two existing shareholders	'	580,240	'	'	'
Number of existing stockholder to whom warrants issued	6	2	'	'	'
Number of stock option plans	2	'	'	'	'
Issuance of warrants in exchange for services rendered	1,500	'	'	'	'
Weighted-average grant date fair value	$0.35	$0.31	'	'	'
Maximum [Member]	'	'	'	'	'
Stock options and warrants (Textual)	'	'	'	'	'
Option vesting period	'10 years	'	'	'	'
Minimum [Member]	'	'	'	'	'
Stock options and warrants (Textual)	'	'	'	'	'
Option vesting period	'7 years	'	'	'	'
2011 Plan [Member]	'	'	'	'	'
Stock options and warrants (Textual)	'	'	'	'	'
Stock options issued, Shares	'	'	'	1,191,966	'
Stock options exercised, Shares	'	'	'	66,220	'
2012 Plan [Member]	'	'	'	'	'
Stock options and warrants (Textual)	'	'	'	'	'
Stock options issued, Shares	2,865,000	'	'	'	'
Expiration date of option	28-Jun-22	'	'	'	'
Employee [Member]	'	'	'	'	'
Stock options and warrants (Textual)	'	'	'	'	'
Stock options issued, Shares	593,000	1,995,000	'	'	'
Non Employee [Member]	'	'	'	'	'
Stock options and warrants (Textual)	'	'	'	'	'
Stock options issued, Shares	1,400,000	870,000	'	198,660	'

RelatedParty_Transactions_Deta

Related-Party Transactions (Details) (USD $)	3 Months Ended				9 Months Ended		12 Months Ended
	Sep. 30, 2013	Jun. 30, 2013	Sep. 30, 2012	Mar. 31, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010	Aug. 16, 2010
Related-party transactions (Textual)	'	'	'	'	'	'	'	'	'	'
Purchase capitalized software	'	'	'	'	'	'	'	'	$12,500	'
Short-term borrowing	'	'	'	'	'	'	206,250	'	'	'
Common Stock, Shares, Issued	21,354,302	'	'	'	21,354,302	'	10,994,823	'	'	5,297,632
Common stock, par value	$0.00	'	$0.00	'	$0.00	$0.00	$0.00	'	'	$0.00
Stock issued in exchange for services	'	'	'	'	635,000	272,500	21,800	3,448	'	'
Stock issued in exchange for services, shares	1,420,000	5,000	65,000	157,500	127,000	21,800	'	'	'	'
Software [Member]	'	'	'	'	'	'	'	'	'	'
Related-party transactions (Textual)	'	'	'	'	'	'	'	'	'	'
Common Stock, Shares, Issued	'	'	272,500	'	'	272,500	'	'	'	'
Shares issued, price per share	'	'	$0.00	'	'	$0.00	'	'	'	'
Related-party shareholders [Member]	'	'	'	'	'	'	'	'	'	'
Related-party transactions (Textual)	'	'	'	'	'	'	'	'	'	'
Short-term borrowing	75,000	'	'	'	75,000	'	106,250	'	'	'
Common Stock, Shares, Issued	4,280,000	'	'	'	4,280,000	'	'	'	'	'
Shares issued, price per share	$0.00	'	'	'	$0.00	'	'	'	'	'
Common stock, par value	'	'	'	'	'	'	$0.00	'	'	'
Stock issued in exchange for services	'	'	'	'	$856,000	$950,000	'	'	'	'
Stock issued in exchange for services, shares	'	'	'	'	4,780,000	1,900,000	'	'	'	'

Nonmonetary_transactions_Detai

Nonmonetary transactions (Details) (USD $)	9 Months Ended
	Sep. 30, 2013	Dec. 31, 2012	Sep. 30, 2012	Aug. 16, 2010
Nonmonetary transactions [Abstract]	'	'	'	'
Notes and accrued interest converted to stock, Shares	1,171,848	'	'	'
Common Stock, Par or Stated Value Per Share	$0.00	$0.00	$0.00	$0.00

Asset_Purchases_Details

Asset Purchases (Details) (USD $)	3 Months Ended	9 Months Ended	1 Months Ended	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2013	Aug. 31, 2013	Sep. 30, 2013
		Deal-A-Day LLC [Member]	Cloops Inc [Member]	HC Consulting, LLC [Member]
Restructuring Cost and Reserve [Line Items]	'	'	'	'
Shares issued for acquiring assets	700,000	125,000	310,000	255,000
Stock issued for asset acquisitions, Shares	700,000	125,000	310,000	255,000
Assets acquired	'	'	'	$45,233
Liabilities acquired	'	'	'	$6,474

Commitments_and_Contingencies_1

Commitments and Contingencies (Details) (Office space [Member], USD $)	Sep. 30, 2013
Office space [Member]	'
Schedule of future minimum lease payments for operating leases	'
2013	$66,265
2014	33,460
Future minimum lease payments	$99,725

Commitments_and_Contingencies_2

Commitments and Contingencies (Details Textual) (USD $)	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012
Temporary residence one [Member]	'	'
Commitments and contingencies (Textual)	'	'
Rental expense	$35,550	$35,550
Office space [Member]	'	'
Commitments and contingencies (Textual)	'	'
Rental expense	49,207	37,527
Temporary residence two [Member]	'	'
Commitments and contingencies (Textual)	'	'
Rental expense	$19,200	'