Exhibit 23.1
Consent of Independent Registered Public Accounting Firm
We consent to the incorporation by reference in the Registration Statement (Form S-8) pertaining to the Roundy’s Inc 2012 Incentive Compensation Plan of Roundy’s, Inc. of our report dated March 28, 2012, with respect to the consolidated financial statements of Roundy’s Inc. included in its Annual Report (Form 10-K) for the year ended December 31, 2011, filed with the Securities and Exchange Commission.
/s/ Ernst & Young LLP
Milwaukee, Wisconsin
May 17, 2012
