SRAX (SRAX) S-128 Jan 14IPO registrationFinancial data

Company Profile

DOCUMENT_AND_ENTITY_INFORMATIO

DOCUMENT AND ENTITY INFORMATION	9 Months Ended
DOCUMENT AND ENTITY INFORMATION	Sep. 30, 2013
Entity Registrant Name	'SOCIAL REALITY, Inc.
Entity Central Index Key	'0001538217
Entity Filer Category	'Smaller Reporting Company
Document Type	'S-1
Amendment Flag	'false
Document Period End Date	30-Sep-13

BALANCE_SHEETS

BALANCE SHEETS (USD $)	Sep. 30, 2013	Dec. 31, 2012	Dec. 31, 2011	Sep. 30, 2013	Dec. 31, 2012	Dec. 31, 2011	Sep. 30, 2013	Dec. 31, 2012	Dec. 31, 2011	Sep. 30, 2013	Sep. 30, 2013
			Predecessor [Member]	Common Class A [Member]	Common Class A [Member]	Common Class A [Member]	Common Class B [Member]	Common Class B [Member]	Common Class B [Member]	Preferred Stock [Member]	Series 1 Preferred Stock [Member]
						Predecessor [Member]			Predecessor [Member]
Assets	'	'	'	'	'	'	'	'	'	'	'
Cash and cash equivalents	$145,818	$105,987	$221,664	'	'	'	'	'	'	'	'
Accounts receivable, net of allowance for doubtful accounts of $0	481,101	53,821	812,819	'	'	'	'	'	'	'	'
Prepaid expenses	'	58,834	117,727	'	'	'	'	'	'	'	'
Tax refunds receivable	'	38,000	0	'	'	'	'	'	'	'	'
Other current assets	5,402	5,000	5,200	'	'	'	'	'	'	'	'
Total current assets	632,321	261,642	1,157,410	'	'	'	'	'	'	'	'
Property and equipment, net of accumulated depreciation of $7,500, $3,000 and $0	10,500	15,000	0	'	'	'	'	'	'	'	'
Deferred offering costs	14,539	'	'	'	'	'	'	'	'	'	'
Prepaid fees	1,333,247	'	'	'	'	'	'	'	'	'	'
Other assets	3,555	3,555	0	'	'	'	'	'	'	'	'
Total assets	1,994,162	280,197	1,157,410	'	'	'	'	'	'	'	'
Liabilities and stockholders' (members') equity (deficit)	'	'	'	'	'	'	'	'	'	'	'
Accounts payable and accrued expenses	1,097,516	302,057	435,216	'	'	'	'	'	'	'	'
Note payable	371,297	'	'	'	'	'	'	'	'	'	'
Common stock put liability payable	175,000	'	'	'	'	'	'	'	'	'	'
Total current liabilities	1,643,813	302,057	435,216	'	'	'	'	'	'	'	'
Stockholders' (members') equity (deficit)	'	'	'	'	'	'	'	'	'	'	'
Preferred stock, authorized 50,000,000 shares, $0.001 par value, no shares issued and outstanding	'	0	0	'	'	'	'	'	'	'	86
Common Stock, Value, Issued	'	'	'	5,466	3,912	0	9,000	9,000	0	'	'
Additional paid in capital	3,079,148	1,224,087	0	'	'	'	'	'	'	'	'
Accumulated deficit	-2,743,351	-1,258,859	0	'	'	'	'	'	'	'	'
Members' equity	'	0	722,194	'	'	'	'	'	'	'	'
Total stockholders' (members') equity (deficit)	350,349	-21,860	722,194	'	'	'	'	'	'	'	'
Total liabilities and stockholders' (members') equity (deficit)	$1,994,162	$280,197	$1,157,410	'	'	'	'	'	'	'	'

BALANCE_SHEETS_Parenthetical

BALANCE SHEETS [Parenthetical] (USD $)	Sep. 30, 2013	Dec. 31, 2012	Dec. 31, 2011	Sep. 30, 2013	Dec. 31, 2012	Dec. 31, 2011	Sep. 30, 2013	Dec. 31, 2012	Dec. 31, 2011	Sep. 30, 2013	Dec. 31, 2012
			Predecessor [Member]	Common Class A [Member]	Common Class A [Member]	Common Class A [Member]	Common Class B [Member]	Common Class B [Member]	Common Class B [Member]	Series 1 Preferred Stock [Member]	Series 1 Preferred Stock [Member]
						Predecessor [Member]			Predecessor [Member]
Allowance for accounts receivable (in dollars)	$0	$0	$0	'	'	'	'	'	'	'	'
Accumulated depreciation (in dollars)	$7,500	$3,000	$0	'	'	'	'	'	'	'	'
Preferred stock, par value (in dollars per share)	$0.00	$0.00	$0.00	'	'	'	'	'	'	$0.00	$0.00
Preferred stock, shares authorized	50,000,000	50,000,000	50,000,000	'	'	'	'	'	'	200,000	200,000
Preferred stock, shares issued	'	0	0	'	'	'	'	'	'	86,000	0
Preferred stock, shares outstanding	'	0	0	'	'	'	'	'	'	86,000	0
Common stock, shares authorized	259,000,000	'	'	250,000,000	250,000,000	250,000,000	9,000,000	9,000,000	9,000,000	'	'
Common stock, par value (in dollars per share)	'	'	'	$0.00	$0.00	$0.00	$0.00	$0.00	$0.00	'	'
Common stock, shares issued	'	'	'	5,465,804	3,912,129	0	9,000,000	9,000,000	0	'	'
Common stock, shares outstanding	'	'	'	5,465,804	3,912,129	0	9,000,000	9,000,000	0	'	'

STATEMENTS_OF_OPERATIONS

STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		9 Months Ended		12 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Dec. 31, 2011
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Predecessor [Member]
Revenues	$853,338	$242,799	$1,519,999	$1,073,214	$1,119,281	$1,802,963
Cost of revenue	671,412	78,025	1,077,098	498,139	627,362	856,519
Gross profit	181,926	164,774	442,901	575,075	491,919	946,444
Operating expense	864,394	481,456	1,614,340	1,368,061	1,750,778	939,727
(Loss) income from operations	-682,468	-316,682	-1,171,439	-792,986	-1,258,859	6,717
Interest expense	-147,148	'	-313,053	'	'	'
(Loss) before provision for income taxes	-829,616	-316,682	-1,484,492	-792,986	-1,258,859	6,717
Provision for income taxes	'	'	'	'	0	0
Net (loss) income	-829,616	-316,682	-1,484,492	-792,986	-1,258,859	6,717
Net (loss) income per share,basic and diluted (2011 pro forma)	($0.06)	($0.02)	($0.11)	($0.06)	($0.10)	$0
Weighted average shares outstanding (2011 pro forma)	13,801,891	12,912,129	13,295,851	12,819,481	12,842,770	12,328,767
Unaudited pro forma income tax information:	'	'	'	'	'	'
Net (loss) income (per above)	-829,616	-316,682	-1,484,492	-792,986	-1,258,859	6,717
Unaudited pro forma provision for income taxes	'	'	'	'	0	1,512
Unaudited pro forma net (loss) income	'	'	'	'	($1,258,859)	$5,205

STATEMENT_OF_STOCKHOLDERS_EQUI

STATEMENT OF STOCKHOLDERS' EQUITY (DEFICIT) (USD $)	Common Stock [Member]	Additional Paid-In Capital [Member]	Retained Earnings [Member]	Total
Balance at Dec. 31, 2011	$0	$0	$0	$0
Balance (in shares) at Dec. 31, 2011	0	'	'	'
Contribution of member interests in Social Reality, LLC in exchange for common stock	12,329	709,865	0	722,194
Contribution of member interests in Social Reality, LLC in exchange for common stock (in shares)	12,328,767	'	'	'
Sale of common stock for cash	583	472,376	0	472,959
Sale of common stock for cash (in shares)	583,362	'	'	'
Stock based compensation	0	41,846	0	41,846
Net loss	0	0	-1,258,859	-1,258,859
Balance at Dec. 31, 2012	$12,912	$1,224,087	($1,258,859)	($21,860)
Balance (in shares) at Dec. 31, 2012	12,912,129	'	'	'

STATEMENT_OF_MEMBERS_EQUITY

STATEMENT OF MEMBERS' EQUITY (USD $)	Total	Predecessor [Member]
Balance at Dec. 31, 2010	'	$339,799
Net income	'	6,717
Sale of member interest for cash	'	300,000
Member interest issued for services	'	176,678
Expense paid by members	'	9,000
Distributions	'	110,000
Balance at Dec. 31, 2011	'	$722,194

STATEMENTS_OF_CASH_FLOWS

STATEMENTS OF CASH FLOWS (USD $)	9 Months Ended		12 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Dec. 31, 2011
	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Predecessor [Member]
Cash flows from operating activities:	'	'	'	'
Net (loss) income	($1,484,492)	($792,986)	($1,258,859)	$6,717
Adjustments to reconcile net (loss) income to net cash (used in) provided by operating activities:	'	'	'	'
Depreciation	4,500	1,500	3,000	0
Amortization of stock based prepaid fees	85,503	49,089	58,893	58,951
Stock based compensation	493,785	31,770	41,846	0
Amortization of debt issuance cost	274,737	'	'	'
Rent expense contibution by members	'	'	0	9,000
Changes in operating assets and liabilities:	'	'	'	'
Accounts receivable	-427,280	423,531	758,998	58,163
Prepaid expenses	'	-85,821	'	'
Tax refunds receivable	38,000	'	-38,000	'
Other current assets	-402	200	200	-5,200
Other assets	'	-3,555	-3,555	0
Accounts payable and accrued expenses	798,459	-178,246	-133,159	-67,229
Deferred tax liability	'	-38,000	'	'
Customer prepayments	'	'	0	-40,000
Cash (used in) provided by operating activities	-217,190	-592,518	-570,636	20,402
Cash flows from investing activities:	'	'	'	'
Purchase of equipment	'	-18,000	-18,000	0
Cash used by investing activities	'	-18,000	-18,000	0
Cash flows from financing activities:	'	'	'	'
Sale of common stock/member interest	'	472,959	472,959	300,000
Distributions to members	'	'	0	-110,000
Proceeds from notes payable, net	486,425	'	'	'
Repayment of note payable	-178,703	'	'	'
Deferred offering costs	-14,539	'	'	'
Debt issuance costs	-36,162	'	'	'
Cash provided by financing activities	257,021	472,959	472,959	190,000
Net (decrease) increase in cash	39,831	-137,559	-115,677	210,402
Cash, beginning of period	105,987	221,664	221,664	11,262
Cash, end of period	145,818	84,105	105,987	221,664
Supplemental Schedule of Cash Flow Information:	'	'	'	'
Cash paid for interest	37,318	'	0	0
Cash paid for taxes	-38,000	38,000	38,000	0
Non-cash financial activities:	'	'	'	'
Member interests issued for services	'	'	0	176,678
Contribution of member interests in Social Reality, LLC in exchange for common stock	'	575,194	722,194	0
Fees and costs deducted from proceeds of debt	63,575	'	'	'
Common and preferred stock issued as prepayment for services	1,235,000	'	'	'
Common stock warrant issued as prepayment for services	124,916	'	'	'
Common stock issued as payment of financing fee	175,000	'	'	'
Common stock issued as payment of accounts payable	$3,000	'	'	'

Organization_and_Summary_of_Si

Organization and Summary of Significant Accounting Policies	9 Months Ended	12 Months Ended
Organization and Summary of Significant Accounting Policies	Sep. 30, 2013	Dec. 31, 2012
Organization, Consolidation and Presentation Of Financial Statements [Abstract]	'	'
Organization, Consolidation and Presentation of Financial Statements Disclosure and Significant Accounting Policies [Text Block]	'	'
	Note 1 - Organization and Summary of Significant Accounting Policies.	Note 1 - Organization and Summary of Significant Accounting Policies

	Organization and Nature of Operations	Organization and Basis of Presentation

	Social Reality, Inc. ("Social Reality", "we", "us" or "the Company") is a Delaware corporation formed on August 2, 2011. Effective January 1, 2012 we acquired all of the member interests and operations of Social Reality, LLC, a California limited liability company formed on August 14, 2009, which began business in May of 2010, in exchange for 12,328,767 shares of our Class A and Class B common stock. The former members of Social Reality, LLC owned all of our common stock after the acquisition. Social Reality, LLC is referred to as our predecessor in these financial statements.	Social Reality, Inc. ("Social Reality", "we", "us" or "the Company") is a Delaware corporation formed on August 2, 2011. Effective January 1, 2012 we acquired all of the member interests and operations of Social Reality, LLC, a California limited liability company formed on August 14, 2009, which began business in May of 2010, in exchange for 12,328,767 shares of our Class A and Class B common stock. The former members of Social Reality, LLC owned all of our common stock after the acquisition. Social Reality, LLC is referred to as our predecessor in these financial statements.

	Currently, our principal source of revenue is through the provision of inventory to real time bidding exchanges (RTB) through our network of website partners. We provide the service of yield optimization for these partners and deliver the highest possible price for inventory provided from our partners to the exchange.	Social Reality is primarily an approved and accredited Facebook advertising network company. We sell targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies across large Facebook apps and large websites, generating qualified Facebook likes and quantifiable engagement for our clients, driving online sales and increased brand equity. We also create custom applications for large brands that leverage traffic on our partner sites to seed the applications to help them go viral.

	We offer our customers a number of pricing options including cost-per-thousand-impression ("CPM"), whereby our customers pay based on the number of times the target audience is exposed to the advertisement, and cost-per-engagement ("CPE"), whereby payment is triggered only when an individual takes a specific activity.	We derive our revenue from the sales of media on our partner websites and of our own products and from building custom applications for our partners. We offer our customers a number of pricing options including cost-per-thousand-impression ("CPM"), whereby our customers pay based on the number of times the target audience is exposed to the advertisement, and cost-per-engagement ("CPE"), whereby payment is triggered only when an individual takes a specific activity.

	Social Reality is also an approved and accredited Facebook advertising network company. We sell targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies across large Facebook apps and large websites, generating qualified Facebook likes and quantifiable engagement for our clients, driving online sales and increased brand equity. We also create custom applications for brands both large and small that leverage traffic on our partner sites to seed the applications to help them go viral.	We are headquartered in Santa Monica, California.

	We create these applications as custom programs and build them on a campaign by campaign basis as well as offer them on a managed or self-service subscription basis through our GroupAd platform. GroupAd allows brand marketers to select from a number of pre-created applications and then deploy them into their social media channels.	Use of Estimates

	We are headquartered in Los Angeles, California.	Accounting principles generally accepted in the United States ("GAAP") require management of the Company to make estimates and assumptions in the preparation of these consolidated financial statements that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from these estimates and assumptions.

	Basis of Presentation	The most significant area that requires management judgment and which is susceptible to possible change in the near term include the Company's revenue recognition policies, discussed elsewhere in these financial statements.

	The accompanying condensed financial statements are unaudited. The unaudited interim financial statements have been prepared in accordance with accounting principles generally accepted in the United States ("GAAP") and pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). Certain information and note disclosures normally included in annual financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to those rules and regulations, although the Company believes that the disclosures made are adequate to make the information not misleading.	Cash and Cash Equivalents

	These interim financial statements as of and for the three and nine months ended September 30, 2013 and 2012 are unaudited; however, in the opinion of management, such statements include all adjustments (consisting of normal recurring accruals) necessary to present fairly the financial position, results of operations and cash flows of the Company for the periods presented. The results for the three and nine months ended September 30, 2013 are not necessarily indicative of the results to be expected for the year ending December 31, 2013 or for any future period. All references to September 30, 2013 and 2012 in these footnotes are unaudited.	The Company considers all short-term highly liquid investments with a remaining maturity at the date of purchase of three months or less to be cash equivalents.

	These unaudited condensed financial statements should be read in conjunction with our audited financial statements and the notes thereto for the year ended December 31, 2012, included in the Company's annual report on Form 10-K filed with the SEC on April 1, 2013.	Revenue Recognition

	The condensed balance sheet as of December 31, 2012 has been derived from the audited financial statements at that date but does not include all disclosures required by the accounting principles generally accepted in the United States of America.	The Company recognizes revenue when the following criteria have been met: persuasive evidence of an arrangement exists, no significant Company obligations remain, collection of the related receivable is reasonably assured, and the fees are fixed or determinable.

	The accompanying unaudited condensed financial statements have been prepared in conformity with GAAP, which contemplates continuation of the Company as a going concern. This basis of accounting contemplates the recovery of the Company's assets and the satisfaction of its liabilities in the normal course of business. Continuation of the Company as a going concern is dependent upon the continued operations of the Company, which in turn is dependent upon the Company's ability to raise additional capital, obtain financing and increase revenue. Our ability to continue to grow our revenues and market share has been bolstered by recently completed private offerings. As described in Note 4, Subsequent Events, in October 2013 and November 2013, we raised approximately $2.44 million in net proceeds through the sale of our securities. We used approximately $531,000 of these proceeds to pay off our note described in Note 2 and redeem certain shares we had issued it as additional compensation under the terms of the credit agreement. The balance of the proceeds provides sufficient working capital to us for at least 12 months based upon our level of current operations.

		Revenues from certain sales of targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies are recognized on a net basis as the payments to the websites on which the advertising is placed for these specific transactions are based on cash actually collected from the advertisers and agencies, rather than the actual fees billed to the advertisers and agencies. Revenue from sales of targeted and measurable online advertising campaigns and programs for which we bear risk of loss and from sponsored and custom campaigns is recognized on a gross basis in the period that no significant Company obligations remain, collection of the resulting receivable is reasonably assured, and the fees are fixed or determinable. Expenses that are directly related to a revenue-generating event are recorded as a component of cost of revenue.
	Use of Estimates
		Cost of Revenue
	Accounting principles generally accepted in the United States require management of the Company to make estimates and assumptions in the preparation of these financial statements that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from these estimates and assumptions.
		Cost of revenue consists of payments to website publishers that are directly related to a revenue-generating event and project and application design costs. The Company becomes obligated to make payments related to website publishers in the period the advertising impressions, click-throughs, actions or lead-based information are delivered or occur. Such expenses are classified as cost of revenue in the corresponding period in which the revenue is recognized in the accompanying income statement.
	The most significant area that requires management judgment and which is susceptible to possible change in the near term include the Company's revenue recognition policies, discussed elsewhere in these financial statements.
		Accounts Receivable
	Cash and Cash Equivalents
		Credit is extended to customers based on an evaluation of their financial condition and other factors. Management periodically assesses the Company's accounts receivable and, if necessary, establishes an allowance for estimated uncollectible amounts. Accounts determined to be uncollectible are charged to operations when that determination is made. No allowance was recorded as of December 31, 2012 or 2011. The Company usually does not require collateral.
	The Company considers all short-term highly liquid investments with a remaining maturity at the date of purchase of three months or less to be cash equivalents.
		Concentration of Credit Risk, Significant Customers and Supplier Risk
	Revenue Recognition
		Financial instruments that potentially subject the Company to concentration of credit risk consist of cash and cash equivalents and accounts receivable. Cash and cash equivalents are deposited in the United States. The balances in the United States held at any one financial institution are generally in excess of Federal Deposit Insurance Corporation ("FDIC") insurance limits.
	The Company recognizes revenue when the following criteria have been met: persuasive evidence of an arrangement exists, no significant Company obligations remain, collection of the related receivable is reasonably assured, and the fees are fixed or determinable. The Company acts as a principal in its revenue transactions as the Company is the primary obligor in the transactions. Revenue is recognized on a gross basis, and publisher expenses that are directly related to a revenue-generating event are recorded as a component of cost of revenue.
		At December 31, 2012, two customers accounted for more than 10% of the accounts receivable balance, for a total of 91%. For the year December 31, 2012 four customers accounted for 81% of total revenue (of which $200,000, or 18%, is from a related party). For the year ended December 31, 2011, three customers accounted for 43% of total revenue.
	In the past, certain of our revenues from certain sales of targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies were recognized on a net basis as the payments to the websites on which the advertising is placed for these specific transactions were based on cash actually collected from the advertisers and agencies, rather than the actual fees billed to the advertisers and agencies.
		Fair Value of Financial Instruments
	Cost of Revenue
		The Company's financial instruments, including cash and cash equivalents, net accounts receivable, accounts payable and accrued expenses, are carried at historical cost. At December 31, 2012 and 2011 the carrying amounts of these instruments approximated their fair values because of the short-term nature of these instruments.
	Cost of revenue consists of payments to website publishers that are directly related to a revenue-generating event and project and application design costs. The Company becomes obligated to make payments related to website publishers in the period the advertising impressions, click-throughs, actions or lead-based information are delivered or occur. Such expenses are classified as cost of revenue in the corresponding period in which the revenue is recognized in the accompanying income statement.
		Property and equipment
	Accounts Receivable
		Property and equipment is stated at cost less accumulated depreciation. Depreciation is provided on the straight line basis over the estimated useful lives of the assets of three years.
	Credit is extended to customers based on an evaluation of their financial condition and other factors. Management periodically assesses the Company's accounts receivable and, if necessary, establishes an allowance for estimated uncollectible amounts. Accounts determined to be uncollectible are charged to operations when that determination is made. No allowance was recorded as of September 30, 2013 and December 31, 2012. The Company usually does not require collateral.

	Concentration of Credit Risk, Significant Customers and Supplier Risk
		Expenditures for repair and maintenance which do not materially extend the useful lives of property and equipment are charged to operations. When property or equipment is sold or otherwise disposed of, the cost and related accumulated depreciation are removed from the respective accounts with the resulting gain or loss reflected in operations. Management periodically reviews the carrying value of its property and equipment for impairment.
	Financial instruments that potentially subject the Company to concentration of credit risk consist of cash and cash equivalents and accounts receivable. Cash and cash equivalents are deposited in the United States. The balances in the United States held at any one financial institution are generally in excess of Federal Deposit Insurance Corporation ("FDIC") insurance limits.
		Loss Per Share
	At September 30, 2013, our RTB exchange service provider accounted for more than 10% of the accounts receivable balance, for a total of 88%. For the nine months ended September 30, 2013 no one customer accounted for 10% or more of total revenue. However, 79% of our revenue was collected and paid to us by our RTB exchange service provider. For the nine months ended September 30, 2012 four customers accounted for 84% of total revenue (of which $200,000, or 19%, was from a related party).
		We use ASC 260, "Earnings Per Share" for calculating the basic and diluted loss per share. We compute basic loss per share by dividing net loss and net loss attributable to common shareholders by the weighted average number of common shares outstanding. Basic and diluted loss per share are the same, in that any potential common stock equivalents would have the effect of being anti-dilutive in the computation of net loss per share. There were 195,000 common share equivalents at December 31, 2012 and none at December 31, 2011. For the year ended December 31, 2012, these potential shares were excluded from the shares used to calculate diluted earnings per share as their inclusion would reduce net loss per share.
	Fair Value of Financial Instruments
		Income Taxes
	The Company's financial instruments, including cash and cash equivalents, net accounts receivable, accounts payable and accrued expenses, note payable and put liability payable, are carried at historical cost. At September 30, 2013 and December 31, 2012 the carrying amounts of these instruments approximated their fair values because of the short-term nature of these instruments.
		We utilize ASC 740 "Income Taxes" which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred income taxes are recognized for the tax consequences in future years of differences between the tax bases of assets and liabilities and their financial reporting amounts at each year-end based on enacted tax laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income.
	Social Reality, LLC was a limited liability company. As a result, the Company's income for federal and state income tax purposes is reportable on the tax returns of the individual partners. Accordingly, no recognition has been made for federal or state income taxes in the accompanying financial statements of the predecessor Company.

Loss Per Share	Stock-Based Compensation

We use ASC 260, "Earnings Per Share" for calculating the basic and diluted loss per share. We compute basic loss per share by dividing net loss and net loss attributable to common shareholders by the weighted average number of common shares outstanding. Basic and diluted loss per share are the same, in that any potential common stock equivalents would have the effect of being anti-dilutive in the computation of net loss per share. There were 1,629,001 and 185,000 common share equivalents at September 30, 2013 and 2012, respectively. For the three and nine months ended September 30, 2013 and 2012 these potential shares were excluded from the shares used to calculate diluted earnings per share as their inclusion would reduce net loss per share.	We account for our stock based compensation under ASC 718 "Compensation - Stock Compensation" using the fair value based method. Under this method, compensation cost is measured at the grant date based on the value of the award and is recognized over the service period, which is usually the vesting period. This guidance establishes standards for the accounting for transactions in which an entity exchanges it equity instruments for goods or services. It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity's equity instruments or that may be settled by the issuance of those equity instruments.

Recently Issued Accounting Standards	We use the fair value method for equity instruments granted to non-employees and use the Black-Scholes model for measuring the fair value of options. The stock based fair value compensation is determined as of the date of the grant or the date at which the performance of the services is completed (measurement date) and is recognized over the vesting periods.

Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying financial statements.	Recently Issued Accounting Standards

	Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying financial statements.

Note_Payable

Note Payable	9 Months Ended
Note Payable	Sep. 30, 2013
Note Payable [Abstract]	'
Note Payable	'
	Note 2 - Note Payable.

	Termination Agreement:

	During October 2013 we paid all amounts due under the credit facility with TCA Global Credit Master Fund, LP (the "Lender" or "TCA") described below, aggregating $550,000. Following the repayment of the credit facility, in October 2013 we entered into a Termination Agreement with TCA whereby we terminated the Amended Credit Agreement and all of our obligations thereunder. As part of this Termination Agreement, we also redeemed the 174,010 shares issued to TCA pursuant to the credit facility, thereby terminating any obligations under the make whole provisions of the Termination Agreement. We paid TCA $175,000 to redeem the shares.

	Credit Facility:

	Effective February 22, 2013, the Company entered into a senior secured revolving credit facility agreement (the "Credit Agreement") with TCA Global Credit Master Fund, LP (the "Lender" or "TCA"). Pursuant to the Credit Agreement, the Lender agreed to loan up to $5,000,000 for working capital purposes. A total of $300,000 was funded by Lender in connection with the closing and we received net proceeds of $257,850. The amounts borrowed pursuant to the Credit Agreement were evidenced by a revolving promissory note ("Revolving Note"), the repayment of which was secured by a security agreement ("Security Agreement") executed by the Company. Pursuant to the Security Agreement, the repayment of the Revolving Note was secured by a security interest in substantially all of our assets in favor of Lender. The initial Revolving Note in the amount of $300,000 was due and payable along with interest thereon on August 22, 2013, unless extended an additional six months so long as no Event of Default has occurred, and bore interest at the rate of 18% per annum.

	We also agreed to pay Lender various fees during the term of the Credit Agreement, including a $1,500 asset monitoring fee (which increases as additional amounts are borrowed under the Credit Agreement) due each quarter that the Credit Agreement is outstanding, a commitment fee of 4 % of the revolving loan commitment and 2% of any increase in the amount thereof, other associated fees as more fully disclosed in the Credit Agreement. We also paid Lender due diligence and document review fees of $22,500 in connection with the closing. In total, we incurred $42,150 in fees, expenses and other costs at closing which were deducted from the proceeds, and netted $257,850 in connection with the execution of the Credit Agreement.

	We also agreed to pay Lender a fee of $100,000, payable in the form of 99,010 shares of Class A common stock (the "Facility Fee Shares"). In the event that Facility Fee Shares were sold for less than $100,000, we were required to pay Lender the balance of $100,000 less the amount of proceeds from the sale or, alternatively, issue additional shares in an amount as to reach the $100,000 aggregate. Because of the potential of the transfer of assets to settle this fee, we have recorded $100,000 as a liability on the balance sheet at September 30, 2013 (see Termination Agreement above).

	In total, we incurred costs aggregating $166,633, including the amount allocated to the Facility Fee Shares. These costs are being amortized over the term on the note. During the three and nine months ended September 30, 2013 we have amortized $48,525 and $166,633, respectively, of these costs as interest expense and the costs have been fully amortized at September 30, 2013.

	Credit Facility Amendment:

	On June 11, 2013, we entered into the First Amendment to Credit Agreement (the "Amended Credit Agreement") which increased our credit line to $550,000. The amounts borrowed pursuant to the Amended Credit Agreement were evidenced by a convertible Replacement Revolving Note in the principal amount of $550,000 (the " Amended Revolving Note "), due August 22, 2013, which amended, restated and replaced the initial revolving note delivered TCA in February 2012.


	The Amended Revolving Note also included a new make-whole provision. In the event TCA should elect to convert the note pursuant to its terms, and if upon the sale of those shares of our Class A common stock it did not realize net proceeds equal to the principal amount and accrued interest due under the note so converted, we were obligated to issue TCA additional shares of our Class A common stock at a per share price equal to the average volume weighted price of our Class A common stock during the five business days before the notice of conversion.

	Upon the closing of the second draw under the Credit Agreement, we paid TCA a transaction advisory fee of 2% ($5,000), due diligence fees of $2,500, legal fees of TCA's counsel and out of pocket charges of $8,925 and a finder's fee of $5,000 to Meyers Associates, LP, a broker dealer. In total, we incurred $21,425 in fees, expenses and other costs at closing which were deducted from the proceeds, and netted $228,575 in connection with the execution of the second draw under the Credit Agreement. Under the terms of the Amended Credit Agreement, the asset monitoring fee was also increased to $2,000 per calendar quarter.

	We also paid TCA an advisory fee of $75,000 which was paid through the issuance of 75,000 shares of our Class A common stock (the "Advisory Shares"). In the event TCA did not receive at least $75,000 in net proceeds from the sale of those Advisory Shares, we were obligated to issue TCA additional shares of our Class A common stock in an amount sufficient that, when sold, provided net proceeds to TCA equal to the $75,000 advisory fee. Because of the potential of the transfer of assets to settle this fee, we have recorded $75,000 as a liability on the balance sheet at September 30, 2013 (see Termination Agreement above).

	In total, we incurred costs aggregating $108,104, including the amount allocated to the Advisory Shares. These costs are being amortized over the term of the note. During the three and nine months ended September 30, 2013 we have amortized $78,487 and $108,104, respectively, of these costs as interest expense and the costs have been fully amortized at September 30, 2013.

Going_Concern

Going Concern	12 Months Ended
Going Concern	Dec. 31, 2012
Going Concern [Abstract]	'
Going Concern Disclosure [Text Block]	'
	Note 2 - Going Concern

	The accompanying financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplate continuation of the Company as a going concern. This basis of accounting contemplates the recovery of the Company's assets and the satisfaction of its liabilities in the normal course of business. The Company has an accumulated deficit of $1,258,859 as of December 31, 2012 and has incurred a net loss of $1,258,859 for the year ended December 31, 2012. In addition, The Company's current liabilities exceed its current assets by $40,415 at December 31, 2012. These factors raise substantial doubt as to the Company's ability to continue as a going concern. Continuation of the Company as a going concern is dependent upon the continued operations of the Company, which in turn is dependent upon the Company's ability to raise additional capital, obtain financing and increase revenue. The financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

	During February 2013 the Company entered into a revolving credit facility agreement which resulted in net cash proceeds to the Company of approximately $243,000. We anticipate that this additional working capital will enable us to fund operations as we enter into new advertising contracts and aggressively pursue additional revenue sources.

Related_Party_Transactions

Related Party Transactions	12 Months Ended
Related Party Transactions	Dec. 31, 2012
Related Party Transactions [Abstract]	'
Related Party Transactions Disclosure [Text Block]	'
	Note 3 - Related Party Transactions

	During the year ended December 31, 2011, the members of Social Reality conducted the Company's operations from their personal residences. We have ascribed a value of $9,000 to rent expense for the use of these premises for 2011, with a corresponding credit to members' equity.

	During the year ended December 31, 2012 we recorded revenue aggregating $200,000 from an entity controlled by a shareholder owning approximately 57% of our Class A common shares.

Stockholders_Members_Equity

Stockholders' (Members') Equity	9 Months Ended			12 Months Ended
	Sep. 30, 2013			Dec. 31, 2012
Stockholders' Equity Note [Abstract]	'			'
Stockholders' Equity Note Disclosure [Text Block]	'			'
	Note 3 - Stockholders' Equity.			Note 4 - Stockholders' (Members') Equity

	We are authorized to issue 50,000,000 of preferred stock, par value $0.001.			We are authorized to issue 50,000,000 of preferred stock, par value $0.001. No shares of preferred stock have been issued.

	We are authorized to issue an aggregate of 259,000,000 shares of common stock. Our certificate of incorporation provides that we will have two classes of common stock: Class A common stock (authorized 250,000,000 shares, par value $0.001), which has one vote per share, and Class B common stock (authorized 9,000,000 shares, par value $0.001), which has ten votes per share. Any holder of Class B common stock may convert his or her shares at any time into shares of Class A common stock on a share-for-share basis. Otherwise the rights of the two classes of common stock are identical.			We are authorized to issue an aggregate of 259,000,000 shares of common stock. Our certificate of incorporation provides that we will have two classes of common stock: Class A common stock (authorized 250,000,000 shares, par value $0.001), which has one vote per share, and Class B common stock (authorized 9,000,000 shares, par value $0.001), which has ten votes per share. Any holder of Class B common stock may convert his or her shares at any time into shares of Class A common stock on a share-for-share basis. Otherwise the rights of the two classes of common stock will be identical.

	Preferred Stock			Effective January 1, 2012, we issued 3,328,767 Class A common shares and 9,000,000 Class B common shares in exchange for 100% of the Social Reality, LLC membership interests. The Class A common shares were issued to holders of our non-voting, non-participating membership interest and the Class B common shares were issued to our general membership interest holders who are also our founders.

	On August 16, 2013 the Board of Directors of Social Reality, Inc. approved a Certificate of Designations, Rights and Preferences pursuant to which it designated a series consisting of 200,000 shares of its blank check preferred stock as Series 1 Preferred Stock. The designations, rights and preferences of the Series 1 Preferred Stock are as follows:			During January, 2012, we completed the offering of 460,072 of our Class A common shares at a price per share of $0.8111, for proceeds of $372,959.

				During February, 2012 we received $100,000 pursuant to a subscription agreement for the purchase of 123,290 shares of our Class A common shares, at a price of $0.8111 per share. These shares were issued during May 2012.
		·	each share has a stated and liquidation value of $0.001 per share,
		·	the shares do not pay any dividends, except as may be declared by our Board of Directors, and are not redeemable,
		·	the shares do not have any voting rights, except as may be provided under Delaware law,
		·	each share is convertible into 10 shares of our Class A common stock, subject to customary anti-dilution provisions in the event of stock splits, recapitalizations and similar corporate events, and	During 2012 we granted an aggregate of 205,000 unvested shares to employees. The shares vest ratably over three years. We have valued the grants at $171,248, based on a fair value per share of $0.8111 - $1.01. Compensation expense will be recognized over the vesting period. During the year ended December 31, 2012, we recorded $39,815 of compensation expense. Awards totaling 25,000 shares were forfeited during the year. Unvested share awards at December 31, 2012 totaled 180,000 shares. Estimated future compensation cost is approximately $111,000.
		·	the number of shares of Series 1 Preferred Stock, as well as the number of shares of Class A common stock issued upon a conversion of shares of Series 1 Preferred Stock, that a holder may sell, transfer, assign, hypothecate or otherwise dispose of (collectively or severally, a "Disposition") at any one time shall be limited to an amount which is pari passu to any Disposition of Class A common stock by either Christopher Miglino and/or Erin DeRuggerio, executive officers and directors of our company. Notwithstanding anything contained in the designations, the holder of Series 1 Preferred Stock is not obligated to make any Dispositions of Series 1 Preferred Stock or Class A common stock issued upon the conversion of Series 1 Preferred Stock.
				On February 1, 2012, we granted 15,000 common stock options to a director. The options have an exercise price of $0.8111 per share. The options vested upon grant. The options lapse if unexercised after five years. The options have a grant date fair value of $2,031, determined using the Black-Scholes method based on the following assumptions: (1) risk free interest rate of 0.14%; (2) dividend yield of 0%; (3) volatility factor of the expected market price of our common stock of 42%; and (4) an expected life of the options of 1 year.
	During August 2013 we issued 86,000 shares of Series 1 Preferred Stock, valued at $817,000, pursuant to a consulting agreement with a three year term. We will expense the value of the shares over that three year period. During three and nine months ended September 30, 2013, we recorded expense of $34,042.
				On June 27, 2011, Social Reality, LLC issued a 3.34% non-voting, non-participating member interest as payment for legal services to be rendered. The interest has been valued at $59,010, based on the value of the sale to the third party for cash described above. The value of the services will be charged to expense over the estimated service period, July 1, 2011 to March 31, 2012. During the three months ended March 31, 2012 we have charged $19,670 to expense. We charged $39,340 to expense during the year ended December 31, 2011.
	Common Stock
				On June 27, 2011, Social Reality, LLC issued a 6.66% non-voting, non-participating member interest as payment for consulting services to be rendered. The interest has been valued at $117,668, based on the value of the sale to the third party for cash described above. The value of the services will be charged to expense over the service period, July 1, 2011 to June 30, 2014. During the year ended December 31, 2012 we have charged $39,223 to expense and the balance of $58,834 at December 31, 2012 is recorded as prepaid expense. We charged $19,611 to expense during the year ended December 31, 2011.
	During January 2013 we issued 5,000 shares of Class A common stock, valued at $5,000, as payment for legal services.

	During February 2013 we issued 51,665 shares of Class A common stock upon the vesting of common stock awards.


	During February 2013 we issued 99,010 shares of Class A common stock pursuant to the revolving credit facility agreement described above.

	During June 2013 we issued 75,000 shares of Class A common stock pursuant to the revolving credit facility agreement described above.
	During August 2013 we issued 440,000 shares of Class A common stock, valued at $418,000, pursuant to a consulting agreement with a three year term. We will expense the value of the shares over that three year period. During three and nine months ended September 30, 2013, we recorded expense of $17,417.

	During August 2013 we issued 300,000 shares of Class A common stock, valued at $285,000, to a director upon his appointment to the board. We have expensed the value of the shares upon grant.

	During August 2013 we issued 30,000 shares of Class A common stock, valued at $28,500, as payment for consulting services.

	During August 2013 we issued 550,000 shares of Class A common stock pursuant to a restricted stock award.

	Stock Awards

	During January 2013 we granted an aggregate of 50,000 Class A common stock awards to two employees. The shares will vest upon the one year anniversary of the grant date. Compensation expense will be recognized over the vesting period. During the three and nine months ended September 30, 2013 we recorded $12,500 and $37,500, respectively, of compensation expense related to these awards.

	On April 1, 2013 we granted 25,000 Class A common stock awards to a contract employee. The shares will vest upon the one year anniversary of the grant date. Compensation expense will be recognized over the vesting period. During the three and nine months ended September 30, 2013, we recorded $6,250 and $12,500 of compensation expense related to this award.

	On August 16, 2013 we issued 550,000 shares of Class A common stock pursuant to a restricted stock award to an employee. Of this award, 45,833 shares vested upon grant and the balance will vest quarterly over 2.75 years. Compensation expense will be recognized over the vesting period. During the three and nine months ended September 30, 2013, we recorded $65,313 of compensation expense related to this award.

	During the three and nine months ended September 30, 2013 we recorded expense of $14,938 and $41,051, respectively, related to stock awards granted in 2012. Unvested 2012 awards of 3,334 shares were forfeited in 2013.

	Stock Options and Warrants

	During January 2013 we granted an aggregate of 106,500 Class A common stock options to three employees. The options will vest ratably over a period of three years commencing on the grant date and vesting on each one year anniversary. The options have an exercise price of $ 1.00 per share and a term of five years. These options have a grant date fair value of $0.28 per option, determined using the Black-Scholes method based on the following assumptions: (1) risk free interest rate of 0.375%; (2) dividend yield of 0%; (3) volatility factor of the expected market price of our Class A common stock of 40%; and (4) an expected life of the options of 3 years. We have recorded an expense for the employee options of $2,485 and $7,455 for the three and nine months ended September 30, 2013, respectively.

	During February 2013 we granted 12,000 Class A common stock options to a director. The options will vest quarterly over one year. The options have an exercise price of $1.00 per share and a term of five years. These options have a grant date fair value of $ 0.23 per option, determined using the Black-Scholes method based on the following assumptions: (1) risk free interest rate of 0.375 %; (2) dividend yield of 0 %; (3) volatility factor of the expected market price of our Class A common stock of 40 %; and (4) an expected life of the options of 2 years. We have recorded an expense for the director options of $690 and $1,840 for the three and nine months ended September 30, 2013, respectively.

	On April 1, 2013 we granted 50,000 Class A common stock options to a director. The options will vest ratably over a period of three years commencing on the grant date and vesting on each one year anniversary. The options have an exercise price of $1.00 per share and a term of five years. These options have a grant date fair value of $0.29 per option, determined using the Black-Scholes method based on the following assumptions: (1) risk free interest rate of 0.25 %; (2) dividend yield of 0 %; (3) volatility factor of the expected market price of our Class A common stock of 42 %; and (4) an expected life of the options of 3 years. We have recorded an expense for the director options of $1,194 and $2,388 for the three and nine months ended September 30, 2013, respectively.



	On April 1, 2013 we granted an aggregate of 100,000 Class A common stock options to two non-employees. The options will vest ratably over a period of three years commencing on the grant date and vesting on each one year anniversary. The options have an exercise price of $1.00 per share and a term of five years. During the three and nine months ended September 30, 2013 we have recorded an expense of $3,276 and $5,621, respectively, related to the fair value of the options expected to vest, determined using the Black-Scholes method based on the following weighted average assumptions: (1) risk free interest rate of 1.375%; (2) dividend yield of 0%; (3) volatility factor of the expected market price of our Class A common stock of 51%; and (4) an expected life of the options of 4.75 years.

	During the three and nine months ended September 30, 2013 we recorded expense of $109 and $1,617, respectively, related to stock options granted in 2012. Unvested 2012 options of 20,000 options were forfeited in 2013.

	On August 22, 2013 we granted an aggregate of 250,000 Class A common stock warrants pursuant to an agreement for investment banking services to be provided over a three year period. The warrants vested upon grant. The exercise price of the warrants will equal the exercise price of warrants subsequently issued in an organized distribution of our securities; provided, however, that if no such organized distribution occurs within twelve months from the date of the agreement, the exercise price of the warrant shall be at an exercise price equal to $0.75 per share. These warrants have a grant date fair value of $124,916, determined using the Black-Scholes method based on the following assumptions: (1) risk free interest rate of 1.50%; (2) dividend yield of 0 %; (3) volatility factor of the expected market price of our Class A common stock of 52%; (4) an expected life of the warrants of 5 years; and (5) an exercise price of $0.75 per share. We have recorded an expense for the warrants of $4,627 for the three and nine months ended September 30, 2013, respectively.

PROPERTY_AND_EQUIPMENT

PROPERTY AND EQUIPMENT	12 Months Ended
	Dec. 31, 2012
Property, Plant and Equipment [Abstract]	'
Property, Plant and Equipment Disclosure [Text Block]	'
	Note 5 - Property And Equipment

	Property and equipment consists of the following:


		December 31,			December 31,
		2012			2011
	Office equipment	$	18,000		$	-
	Accumulated depreciation		(3,000	)		-
	Carrying value	$	15,000		$	-

	Depreciation expense was $3,000 for the years ended December 31, 2012, with no depreciation expense for the year ended December 31, 2011.

INCOME_TAXES

INCOME TAXES	12 Months Ended
INCOME TAXES	Dec. 31, 2012
Income Tax Disclosure [Abstract]	'
Income Tax Disclosure [Text Block]	'
	Note 6 - Income Taxes

	We utilize ASC 740 "Income Taxes", which requires the recognition of deferred tax liabilities and assets for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred tax liabilities and assets are determined based on the difference between financial statement and tax bases of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. Temporary differences between taxable income reported for financial reporting purposes and income tax purposes are insignificant.



	Net operating losses for tax purposes of approximately $781,000 at December 31, 2012 are available or carryover. The net operating losses will expire in 2032. We have provided a 100% valuation allowance for the deferred tax benefits resulting from the net operating loss carryover and our tax credits due to our limited operating history. In addressing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences are deductible. The valuation allowance increased by $311,000 during the year ended December 31, 2012. A reconciliation of the statutory Federal income tax rate and the effective income tax rate for the year ended December 31, 2012 follows.

	Significant components of deferred tax assets and liabilities are as follows:


		2012

	Deferred tax assets:
	Net operating loss carryover	$	311,000
	Valuation allowance		(311,000	)

	Net deferred tax assets	$	-

	Statutory federal income tax rate		(34	)%
	State income taxes, net of federal taxes		(6	)%
	Valuation allowance		40	%

	Effective income tax rate		0	%

COMMITMENTS_AND_CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	12 Months Ended
	Dec. 31, 2012
Commitments and Contingencies Disclosure [Abstract]	'
Commitments and Contingencies Disclosure [Text Block]	'
	Note 7 - Commitments And Contingencies

	Operating Leases

	The Company leases executive offices under an operating lease with lease terms which expire through January 31, 2014. The following is a schedule of the future minimum lease payments required under the operating leases that have initial non-cancelable lease terms in excess of one year:


	Fiscal year	Minimum
	ending	Lease
	December 31,	Commitments
	2013	$	49,879
	2014		655

	Rent expense for office space amounted to $43,217 and $14,262 for the years ended December 31, 2012 and 2011, respectively.



	Employment agreements

	On December 2011, the Company entered into an employment agreement with Christopher Miglino and Erin DeRuggiero. The agreement has an initial term of four years and the Company will pay a base salary at the gross annualized rate of $192,000 each. During 2012, Mr. Miglino and Ms. DeRuggiero have each agreed to a temporary reduction in their annual base salary to $60,000, until such time as the Company has sufficient cash resources to return their compensation to the contractual rates.

	Litigation

	From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. Except as described below, we are currently not aware of any such legal proceedings that we believe will have, individually or in the aggregate, a material adverse effect on our business, financial condition or operating results.

SUBSEQUENT_EVENTS

SUBSEQUENT EVENTS	9 Months Ended	12 Months Ended
SUBSEQUENT EVENTS	Sep. 30, 2013	Dec. 31, 2012
Subsequent Events [Abstract]	'	'
Subsequent Events [Text Block]	'	'
	Note 4 - Subsequent Events	Note 8 - Subsequent Events

	On October 4, 2013, 9,000,000 shares of our Class B common stock was converted into an aggregate of 9,000,000 shares of our Class A common stock pursuant to the terms of the Class B common stock as set forth in our Certificate of Incorporation.	Revolving Credit Facility

	Between October 8, 2013 and October 30, 2103 we sold an aggregate of 4,587,940 units of our securities to accredited investors in a private placement exempt from registration under the Securities Act, in reliance on exemptions provided by Section 4(a)(2) and Rule 506(b) of Regulation D. The units were sold at a purchase price of $0.50 per unit resulting in gross proceeds to us of $2,293,970. We also issued 212,206 units to our placement agent as payment of $106,030 of fees and expenses. Each unit consisted of one share of our Class A common stock and one three year Class A Common Stock Purchase Warrant to purchase 0.5 shares of our Class A common stock, resulting the issuance of 4,800,000 shares of our Class A common stock and Class A Common Stock Purchase Warrants to purchase an additional 2,400,000 shares of our Class A common stock. T.R. Winston & Company, LLC, a broker-dealer and member of FINRA, acted as placement agent for us in this offering. In addition to the 212,206 units referenced above, we paid the placement agent and a selling agent commissions and a non-accountable expense allowance totaling $181,976 and issued it three year warrants to purchase 480,000 of our Class A common stock at an exercise price of $1.00 per share. We used a portion of the net proceeds to satisfy our revolving note due TCA and to redeem the Facility Fee Shares and the Advisory Shares and we are using the balance of the net proceeds for general working capital.	Effective February 22, 2013, the Company entered into a senior secured revolving credit facility agreement (the "Credit Agreement") with TCA Global Credit Master Fund, LP (the "Lender"). Pursuant to the Credit Agreement, Lender agreed to loan up to $5,000,000 for working capital purposes. A total of $300,000 was funded by Lender in connection with the closing. The amounts borrowed pursuant to the Credit Agreement are evidenced by a revolving promissory note ("Revolving Note"), the repayment of which is secured by a security agreement ("Security Agreement") executed by the Company. Pursuant to the Security Agreement, the repayment of the Revolving Note is secured by a security interest in substantially all of our assets in favor of Lender. The initial Revolving Note in the amount of $300,000 is due and payable along with interest thereon on August 22, 2013, unless extended an additional six months so long as no Event of Default has occurred, and bears interest at the rate of 18% per annum.

	If we fail to timely file the registration statement described below, if the registration statement is not declared effective by the SEC within 90 days of its filing date, or at any time thereafter during the exercise period of the warrants there is not an effective registration statement, then the warrants may also be exercised on a cashless basis. We also have the right to call the warrants under certain circumstances.	Additionally, upon the occurrence of an Event of Default, as defined in the Credit Agreement or the Revolving Note, Lender may convert all or any portion of the outstanding principal, accrued and unpaid interest, and any other sums due and payable under the Revolving Note into shares of our Class A common stock at a conversion price equal to 85% of the lowest daily volume weighted average price of our common stock during the five (5) trading days immediately prior to such applicable conversion date, in each case subject to Lender not being able to beneficially own more than 4.99% of our outstanding common stock upon any conversion.

	The purchase price of the units and the exercise price of the warrants are subject to a full ratchet anti-dilution adjustment in the event that we issue additional equity or equity-linked securities at a purchase price that is less than the applicable purchase price per unit or the exercise price of the warrant for a period of one year from the final closing of this offering, subject to certain exclusions. We agreed to file a registration statement with the SEC within 60 days from October 30, 2013 registering for resale all of the shares of our Class A common stock issuable upon the exercise of the warrants included in the units sold in this offering. We are subject to payment to the purchasers of the units registration rights penalties if we do not timely file this registration statement or if the registration statement is not declared effective by the SEC within 90 days of its filing date.	We also agreed to pay Lender various fees during the term of the Credit Agreement, including a $1,500 asset monitoring fee (which increases as additional amounts are borrowed under the Credit Agreement) due each quarter that the Credit Agreement is outstanding, a commitment fee of 4% of the revolving loan commitment and 2% of any increase in the amount thereof, other associated fees as more fully disclosed in the Credit Agreement. We also paid Lender due diligence and document review fees of $22,500 in connection with the closing. In total, we paid $57,150 in fees, expenses and closing costs, and netted $242,850 in connection with the execution of the Credit Agreement.

	During October 2013 we paid all amounts due under the Amended Revolving Note, aggregating $550,000. On October 31, 2013 following the repayment of the Amended Revolving Note, in October 2013 we entered into a Termination Agreement with TCA whereby we terminated the Amended Credit Agreement and all of our obligations thereunder. As part of this Termination Agreement, we also redeemed the 174,010 shares issued to TCA as the Facility Fee Shares and the Advisory Shares, thereby terminating any obligations under the make whole provisions of the Termination Agreement. We paid TCA $175,000 to redeem the shares.	We also agreed to pay Lender a fee of $100,000, payable in the form of 99,010 shares of Class A common stock (the "Facility Fee Shares"). In the event that Facility Fee Shares are sold for less than $100,000, we have to pay Lender the balance of $100,000 less the amount of proceeds from the sale, or alternatively issue additional shares in an amount as to reach the $100,000 aggregate.

	On October 28, 2013 we granted an aggregate of 107,000 Class A common stock options to employees. The options have an exercise price of $1.00 per share and will vest ratably over a period of three years commencing on the grant date and vesting on each one year anniversary.

		The Credit Agreement imposes certain restrictions on Company, including on its ability to (i) incur any Funded Indebtedness (as defined in the Credit Agreement), (ii) incur liens, (iii) make investments, (iv) permit a Change in Control (as defined in the Credit Agreement) or dispose of all or substantially all of its assets, (v) make capital expenditures not in the ordinary course of its business, (vi) make distributions to its shareholders, (vii) engage in any line of business other than the business engaged in on the date of the Credit Agreement and businesses reasonably related thereto, and (viii) enter into transactions with any affiliates except in the ordinary course of business and upon fair and reasonable terms that are no less favorable to Company than it would obtain in an arm-length's basis with a non-affiliate. Each of these restrictions is subject to certain exceptions, as specified in the Credit Agreement.
	On October 29, 2013 we entered into a consulting agreement with Siskey Capital, LLC pursuant to which we engaged the company to provide certain consulting services to us under the terms of an agreement expiring in July 2016. As compensation, we issued the consultant 150,000 shares of our Class A common stock and 35,000 shares of our Series 1 Preferred Stock.
		Common stock transactions
	In November 2013 we sold an additional 650,000 units of our securities to accredited investors in a private placement exempt from registration under the Securities Act which were identical to the units sold in the October 2013 offering. We received gross proceeds of $325,000. We did not pay any commissions or finder's fees in this offering. We are using the proceeds for general working capital.
		During January 2013 we issued 5,000 shares of common stock as payment for legal services.

		During February 2013 we issued 51,665 shares of common stock upon the vesting of common stock awards.

		During February 2013 we issued 99,010 shares of common stock pursuant to the revolving credit facility agreement described above.

		During January 2013 we granted an aggregate of 50,000 common stock awards to two employees. The shares will vest upon the one year anniversary of the grant date.

		During January 2013 we granted and aggregate of 106,500 common stock options to three employees. The options will vest ratable over a period of three years commencing on the grant date and vesting on each one year anniversary. The options have an exercise price of $1.00 per share and a term of five years.

		During February 2013 we granted 12,000 common stock options to a director. The options will vest quarterly over one year. The options have an exercise price of $1.00 per share and a term of five years.

Organization_and_Summary_of_Si1

Organization and Summary of Significant Accounting Policies (Policies)	9 Months Ended	12 Months Ended
	Sep. 30, 2013	Dec. 31, 2012
Organization, Consolidation and Presentation Of Financial Statements [Abstract]	'	'
Organization and Basis Of Presentation [Policy Text Block]	'	'
	Organization and Nature of Operations	Organization and Basis of Presentation

	Social Reality, Inc. ("Social Reality", "we", "us" or "the Company") is a Delaware corporation formed on August 2, 2011. Effective January 1, 2012 we acquired all of the member interests and operations of Social Reality, LLC, a California limited liability company formed on August 14, 2009, which began business in May of 2010, in exchange for 12,328,767 shares of our Class A and Class B common stock. The former members of Social Reality, LLC owned all of our common stock after the acquisition. Social Reality, LLC is referred to as our predecessor in these financial statements.	Social Reality, Inc. ("Social Reality", "we", "us" or "the Company") is a Delaware corporation formed on August 2, 2011. Effective January 1, 2012 we acquired all of the member interests and operations of Social Reality, LLC, a California limited liability company formed on August 14, 2009, which began business in May of 2010, in exchange for 12,328,767 shares of our Class A and Class B common stock. The former members of Social Reality, LLC owned all of our common stock after the acquisition. Social Reality, LLC is referred to as our predecessor in these financial statements.

	Currently, our principal source of revenue is through the provision of inventory to real time bidding exchanges (RTB) through our network of website partners. We provide the service of yield optimization for these partners and deliver the highest possible price for inventory provided from our partners to the exchange.	Social Reality is primarily an approved and accredited Facebook advertising network company. We sell targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies across large Facebook apps and large websites, generating qualified Facebook likes and quantifiable engagement for our clients, driving online sales and increased brand equity. We also create custom applications for large brands that leverage traffic on our partner sites to seed the applications to help them go viral.

	We offer our customers a number of pricing options including cost-per-thousand-impression ("CPM"), whereby our customers pay based on the number of times the target audience is exposed to the advertisement, and cost-per-engagement ("CPE"), whereby payment is triggered only when an individual takes a specific activity.	We derive our revenue from the sales of media on our partner websites and of our own products and from building custom applications for our partners. We offer our customers a number of pricing options including cost-per-thousand-impression ("CPM"), whereby our customers pay based on the number of times the target audience is exposed to the advertisement, and cost-per-engagement ("CPE"), whereby payment is triggered only when an individual takes a specific activity.

	Social Reality is also an approved and accredited Facebook advertising network company. We sell targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies across large Facebook apps and large websites, generating qualified Facebook likes and quantifiable engagement for our clients, driving online sales and increased brand equity. We also create custom applications for brands both large and small that leverage traffic on our partner sites to seed the applications to help them go viral.	We are headquartered in Santa Monica, California.

	We create these applications as custom programs and build them on a campaign by campaign basis as well as offer them on a managed or self-service subscription basis through our GroupAd platform. GroupAd allows brand marketers to select from a number of pre-created applications and then deploy them into their social media channels.

	We are headquartered in Los Angeles, California.

	Basis of Presentation

	The accompanying condensed financial statements are unaudited. The unaudited interim financial statements have been prepared in accordance with accounting principles generally accepted in the United States ("GAAP") and pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). Certain information and note disclosures normally included in annual financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to those rules and regulations, although the Company believes that the disclosures made are adequate to make the information not misleading.

	These interim financial statements as of and for the three and nine months ended September 30, 2013 and 2012 are unaudited; however, in the opinion of management, such statements include all adjustments (consisting of normal recurring accruals) necessary to present fairly the financial position, results of operations and cash flows of the Company for the periods presented. The results for the three and nine months ended September 30, 2013 are not necessarily indicative of the results to be expected for the year ending December 31, 2013 or for any future period. All references to September 30, 2013 and 2012 in these footnotes are unaudited.

	These unaudited condensed financial statements should be read in conjunction with our audited financial statements and the notes thereto for the year ended December 31, 2012, included in the Company's annual report on Form 10-K filed with the SEC on April 1, 2013.

	The condensed balance sheet as of December 31, 2012 has been derived from the audited financial statements at that date but does not include all disclosures required by the accounting principles generally accepted in the United States of America.

	The accompanying unaudited condensed financial statements have been prepared in conformity with GAAP, which contemplates continuation of the Company as a going concern. This basis of accounting contemplates the recovery of the Company's assets and the satisfaction of its liabilities in the normal course of business. Continuation of the Company as a going concern is dependent upon the continued operations of the Company, which in turn is dependent upon the Company's ability to raise additional capital, obtain financing and increase revenue. Our ability to continue to grow our revenues and market share has been bolstered by recently completed private offerings. As described in Note 4, Subsequent Events, in October 2013 and November 2013, we raised approximately $2.44 million in net proceeds through the sale of our securities. We used approximately $531,000 of these proceeds to pay off our note described in Note 2 and redeem certain shares we had issued it as additional compensation under the terms of the credit agreement. The balance of the proceeds provides sufficient working capital to us for at least 12 months based upon our level of current operations.
Use of Estimates, Policy [Policy Text Block]	'	'
	Use of Estimates	Use of Estimates

	Accounting principles generally accepted in the United States require management of the Company to make estimates and assumptions in the preparation of these financial statements that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from these estimates and assumptions.	Accounting principles generally accepted in the United States ("GAAP") require management of the Company to make estimates and assumptions in the preparation of these consolidated financial statements that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from these estimates and assumptions.

	The most significant area that requires management judgment and which is susceptible to possible change in the near term include the Company's revenue recognition policies, discussed elsewhere in these financial statements.	The most significant area that requires management judgment and which is susceptible to possible change in the near term include the Company's revenue recognition policies, discussed elsewhere in these financial statements.
Cash and Cash Equivalents, Policy [Policy Text Block]	'	'
	Cash and Cash Equivalents	Cash and Cash Equivalents

	The Company considers all short-term highly liquid investments with a remaining maturity at the date of purchase of three months or less to be cash equivalents.	The Company considers all short-term highly liquid investments with a remaining maturity at the date of purchase of three months or less to be cash equivalents.
Revenue Recognition, Policy [Policy Text Block]	'	'
	Revenue Recognition	Revenue Recognition

	The Company recognizes revenue when the following criteria have been met: persuasive evidence of an arrangement exists, no significant Company obligations remain, collection of the related receivable is reasonably assured, and the fees are fixed or determinable. The Company acts as a principal in its revenue transactions as the Company is the primary obligor in the transactions. Revenue is recognized on a gross basis, and publisher expenses that are directly related to a revenue-generating event are recorded as a component of cost of revenue.	The Company recognizes revenue when the following criteria have been met: persuasive evidence of an arrangement exists, no significant Company obligations remain, collection of the related receivable is reasonably assured, and the fees are fixed or determinable.

	In the past, certain of our revenues from certain sales of targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies were recognized on a net basis as the payments to the websites on which the advertising is placed for these specific transactions were based on cash actually collected from the advertisers and agencies, rather than the actual fees billed to the advertisers and agencies.

		Revenues from certain sales of targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies are recognized on a net basis as the payments to the websites on which the advertising is placed for these specific transactions are based on cash actually collected from the advertisers and agencies, rather than the actual fees billed to the advertisers and agencies. Revenue from sales of targeted and measurable online advertising campaigns and programs for which we bear risk of loss and from sponsored and custom campaigns is recognized on a gross basis in the period that no significant Company obligations remain, collection of the resulting receivable is reasonably assured, and the fees are fixed or determinable. Expenses that are directly related to a revenue-generating event are recorded as a component of cost of revenue.
Cost Of Revenue [Policy Text Block]	'	'
	Cost of Revenue	Cost of Revenue

	Cost of revenue consists of payments to website publishers that are directly related to a revenue-generating event and project and application design costs. The Company becomes obligated to make payments related to website publishers in the period the advertising impressions, click-throughs, actions or lead-based information are delivered or occur. Such expenses are classified as cost of revenue in the corresponding period in which the revenue is recognized in the accompanying income statement.	Cost of revenue consists of payments to website publishers that are directly related to a revenue-generating event and project and application design costs. The Company becomes obligated to make payments related to website publishers in the period the advertising impressions, click-throughs, actions or lead-based information are delivered or occur. Such expenses are classified as cost of revenue in the corresponding period in which the revenue is recognized in the accompanying income statement.
Trade and Other Accounts Receivable, Policy [Policy Text Block]	'	'
	Accounts Receivable	Accounts Receivable

	Credit is extended to customers based on an evaluation of their financial condition and other factors. Management periodically assesses the Company's accounts receivable and, if necessary, establishes an allowance for estimated uncollectible amounts. Accounts determined to be uncollectible are charged to operations when that determination is made. No allowance was recorded as of September 30, 2013 and December 31, 2012. The Company usually does not require collateral.	Credit is extended to customers based on an evaluation of their financial condition and other factors. Management periodically assesses the Company's accounts receivable and, if necessary, establishes an allowance for estimated uncollectible amounts. Accounts determined to be uncollectible are charged to operations when that determination is made. No allowance was recorded as of December 31, 2012 or 2011. The Company usually does not require collateral.
Concentration Risk, Credit Risk, Policy [Policy Text Block]	'	'
	Concentration of Credit Risk, Significant Customers and Supplier Risk	Concentration of Credit Risk, Significant Customers and Supplier Risk

	Financial instruments that potentially subject the Company to concentration of credit risk consist of cash and cash equivalents and accounts receivable. Cash and cash equivalents are deposited in the United States. The balances in the United States held at any one financial institution are generally in excess of Federal Deposit Insurance Corporation ("FDIC") insurance limits.	Financial instruments that potentially subject the Company to concentration of credit risk consist of cash and cash equivalents and accounts receivable. Cash and cash equivalents are deposited in the United States. The balances in the United States held at any one financial institution are generally in excess of Federal Deposit Insurance Corporation ("FDIC") insurance limits.

	At September 30, 2013, our RTB exchange service provider accounted for more than 10% of the accounts receivable balance, for a total of 88%. For the nine months ended September 30, 2013 no one customer accounted for 10% or more of total revenue. However, 79% of our revenue was collected and paid to us by our RTB exchange service provider. For the nine months ended September 30, 2012 four customers accounted for 84% of total revenue (of which $200,000, or 19%, was from a related party).	At December 31, 2012, two customers accounted for more than 10% of the accounts receivable balance, for a total of 91%. For the year December 31, 2012 four customers accounted for 81% of total revenue (of which $200,000, or 18%, is from a related party). For the year ended December 31, 2011, three customers accounted for 43% of total revenue.
Fair Value of Financial Instruments, Policy [Policy Text Block]	'	'
	Fair Value of Financial Instruments	Fair Value of Financial Instruments

	The Company's financial instruments, including cash and cash equivalents, net accounts receivable, accounts payable and accrued expenses, note payable and put liability payable, are carried at historical cost. At September 30, 2013 and December 31, 2012 the carrying amounts of these instruments approximated their fair values because of the short-term nature of these instruments.	The Company's financial instruments, including cash and cash equivalents, net accounts receivable, accounts payable and accrued expenses, are carried at historical cost. At December 31, 2012 and 2011 the carrying amounts of these instruments approximated their fair values because of the short-term nature of these instruments.
Property, Plant and Equipment, Policy [Policy Text Block]	'	'
		Property and equipment

		Property and equipment is stated at cost less accumulated depreciation. Depreciation is provided on the straight line basis over the estimated useful lives of the assets of three years.



		Expenditures for repair and maintenance which do not materially extend the useful lives of property and equipment are charged to operations. When property or equipment is sold or otherwise disposed of, the cost and related accumulated depreciation are removed from the respective accounts with the resulting gain or loss reflected in operations. Management periodically reviews the carrying value of its property and equipment for impairment.
Earnings Per Share, Policy [Policy Text Block]	'	'
	Loss Per Share	Loss Per Share

	We use ASC 260, "Earnings Per Share" for calculating the basic and diluted loss per share. We compute basic loss per share by dividing net loss and net loss attributable to common shareholders by the weighted average number of common shares outstanding. Basic and diluted loss per share are the same, in that any potential common stock equivalents would have the effect of being anti-dilutive in the computation of net loss per share. There were 1,629,001 and 185,000 common share equivalents at September 30, 2013 and 2012, respectively. For the three and nine months ended September 30, 2013 and 2012 these potential shares were excluded from the shares used to calculate diluted earnings per share as their inclusion would reduce net loss per share.	We use ASC 260, "Earnings Per Share" for calculating the basic and diluted loss per share. We compute basic loss per share by dividing net loss and net loss attributable to common shareholders by the weighted average number of common shares outstanding. Basic and diluted loss per share are the same, in that any potential common stock equivalents would have the effect of being anti-dilutive in the computation of net loss per share. There were 195,000 common share equivalents at December 31, 2012 and none at December 31, 2011. For the year ended December 31, 2012, these potential shares were excluded from the shares used to calculate diluted earnings per share as their inclusion would reduce net loss per share.
Income Tax, Policy [Policy Text Block]	'	'
		Income Taxes

		We utilize ASC 740 "Income Taxes" which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred income taxes are recognized for the tax consequences in future years of differences between the tax bases of assets and liabilities and their financial reporting amounts at each year-end based on enacted tax laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income.
		Social Reality, LLC was a limited liability company. As a result, the Company's income for federal and state income tax purposes is reportable on the tax returns of the individual partners. Accordingly, no recognition has been made for federal or state income taxes in the accompanying financial statements of the predecessor Company.
Compensation Related Costs, Policy [Policy Text Block]	'	'
		Stock-Based Compensation

		We account for our stock based compensation under ASC 718 "Compensation - Stock Compensation" using the fair value based method. Under this method, compensation cost is measured at the grant date based on the value of the award and is recognized over the service period, which is usually the vesting period. This guidance establishes standards for the accounting for transactions in which an entity exchanges it equity instruments for goods or services. It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity's equity instruments or that may be settled by the issuance of those equity instruments.

		We use the fair value method for equity instruments granted to non-employees and use the Black-Scholes model for measuring the fair value of options. The stock based fair value compensation is determined as of the date of the grant or the date at which the performance of the services is completed (measurement date) and is recognized over the vesting periods.
New Accounting Pronouncements, Policy [Policy Text Block]	'	'
	Recently Issued Accounting Standards	Recently Issued Accounting Standards

	Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying financial statements.	Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying financial statements.

PROPERTY_AND_EQUIPMENT_Tables

PROPERTY AND EQUIPMENT (Tables)	12 Months Ended
	Dec. 31, 2012
Property, Plant and Equipment [Abstract]	'
Property, Plant and Equipment [Table Text Block]	'
	Property and equipment consists of the following:


		December 31,			December 31,
		2012			2011
	Office equipment	$	18,000		$	-
	Accumulated depreciation		(3,000	)		-
	Carrying value	$	15,000		$	-

INCOME_TAXES_Tables

INCOME TAXES (Tables)	12 Months Ended
INCOME TAXES (Tables)	Dec. 31, 2012
Income Tax Disclosure [Abstract]	'
Schedule of Deferred Tax Assets and Liabilities [Table Text Block]	'
	Significant components of deferred tax assets and liabilities are as follows:


		2012

	Deferred tax assets:
	Net operating loss carryover	$	311,000
	Valuation allowance		(311,000	)

	Net deferred tax assets	$	-

Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]	'
	Statutory federal income tax rate		(34	)%
	State income taxes, net of federal taxes		(6	)%
	Valuation allowance		40	%

	Effective income tax rate		0	%

COMMITMENTS_AND_CONTINGENCIES_

COMMITMENTS AND CONTINGENCIES (Tables)	12 Months Ended
	Dec. 31, 2012
Commitments and Contingencies Disclosure [Abstract]	'
Schedule of Future Minimum Rental Payments for Operating Leases [Table Text Block]	'
	The following is a schedule of the future minimum lease payments required under the operating leases that have initial non-cancelable lease terms in excess of one year:


	Fiscal year	Minimum
	ending	Lease
	December 31,	Commitments
	2013	$	49,879
	2014		655

Organization_and_Summary_of_Si2

Organization and Summary of Significant Accounting Policies (Details Textual) (USD $)

3 Months Ended

9 Months Ended

12 Months Ended

9 Months Ended

1 Months Ended

2 Months Ended

1 Months Ended

2 Months Ended

12 Months Ended

9 Months Ended

0 Months Ended

Sep. 30, 2013

Sep. 30, 2012

Sep. 30, 2013

Sep. 30, 2012

Dec. 31, 2012

Dec. 31, 2011

Sep. 30, 2012

Oct. 31, 2013

Nov. 30, 2013

Oct. 31, 2013

Nov. 30, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2012

Sep. 30, 2013

Sep. 30, 2012

Jan. 02, 2012

Sales Revenue, Services, Net [Member]

Subsequent Event [Member]

Four Customers [Member]

Two Customers [Member]

Rtb Exchange Service Provider [Member]

Related Party [Member]

Social Reality, Llc [Member]

Tca Global Credit Master Fund Lp [Member]

Private Placement [Member]

Related Party [Member]

Accounts Receivable [Member]

Sales Revenue, Services, Net [Member]

Class and Class B Common Stock [Member]

Business Acquisition, Effective Date of Acquisition

1-Jan-12

Business Acquisition, Description of Acquired Entity

'A California limited liability company formed on August 14, 2009, which began business in May of 2010,

Business Acquisition, Equity Interest Issued or Issuable, Number of Shares

12,328,767

Concentration Risk, Percentage

84.00%

88.00%

79.00%

19.00%

Number of major customers

Entity-Wide Revenue, Major Customers, Percentage

81.00%

18.00%

43.00%

Entity-Wide Revenue, Major Customer, Amount

$200,000

Entity Wide Accounts Receivable Major Customers Percentage

91.00%

Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount

1,629,001

185,000

1,629,001

185,000

195,000

Revenue from Related Parties

200,000

Proceeds from issuance of private placement

325,000

2,293,970

2,440,000

Repayments of Lines of Credit

$550,000

$531,000

Note_Payable_Details

Note Payable (Details) (USD $)

9 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

1 Months Ended

2 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

Sep. 30, 2013

Sep. 30, 2012

Feb. 28, 2013

Sep. 30, 2013

Feb. 22, 2013

Oct. 31, 2013

Nov. 30, 2013

Jun. 30, 2013

Sep. 30, 2013

Jun. 11, 2013

TCA Global Credit Master Fund, LP [Member]

TCA Global Credit Master Fund Lp First Amendment To Credit Agreement [Member]

Subsequent Event [Member]

Debt Instrument [Line Items]

Maximum borrowing capacity

$5,000,000

Debt instrument, face amount

300,000

550,000

Repayments of Lines of Credit

550,000

531,000

Line of Credit Facility, Interest Rate at Period End

18.00%

Line of Credit Facility, Commitment Fee Percentage

4.00%

Line Of Credit Facility, Commitment Fee Percentage increase

2.00%

Fees and costs deducted from proceeds of debt

63,575

42,150

21,425

Proceeds from Notes Payable

486,425

257,850

228,575

Stock issued during period as non-cash consideration, value

100,000

75,000

Stock issued during period as non-cash consideration, shares

99,010

75,000

Issuance Of Stock For Lender Fee Description

'In the event that Facility Fee Shares are sold for less than $100,000, we have to pay Lender the balance of $100,000 less the amount of proceeds from the sale, or alternatively issue additional shares in an amount as to reach the $100,000 aggregate

'In the event TCA does not receive at least $75,000 in net proceeds from the sale of those Advisory Shares, we are obligated to issue TCA additional shares of our common stock in an amount sufficient that, when sold, provides net proceeds to TCA equal to the $75,000 advisory fee

Debt issuance costs

166,633

108,104

Interest expense

48,525

166,633

78,487

108,104

Quarterly asset management fee

1,500

2,000

Credit agreement due diligence and document review fees

22,500

2,500

Transaction advisory fee

5,000

Transaction advisory fee percentage

2.00%

Credit agreement out of pocket charges

8,925

Credit agreement facility fee shares liability

100,000

Credit agreement finders fee paid

5,000

Stock redeemed, value

$175,000

Shares redeemed, shares

174,010

Going_Concern_Details_Textual

Going Concern (Details Textual) (USD $)	1 Months Ended	3 Months Ended		9 Months Ended		12 Months Ended
Going Concern (Details Textual) (USD $)	Feb. 28, 2013	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012
Accumulated deficit	'	($2,743,351)	'	($2,743,351)	'	($1,258,859)
Net loss	'	-829,616	-316,682	-1,484,492	-792,986	-1,258,859
Working Capital Deficiency	'	'	'	'	'	40,415
Cash Proceeds From Line Of Credit Facility	$243,000	'	'	'	'	'

Related_Party_Transactions_Det

Related Party Transactions (Details Textual) (USD $)	9 Months Ended	12 Months Ended
	Sep. 30, 2012	Dec. 31, 2011	Dec. 31, 2012
		Social Reality, Llc [Member]	Common Class A [Member]
		Rent Expense [Member]
Related Party Transaction, Expenses from Transactions with Related Party	'	$9,000	'
Revenue from Related Parties	$200,000	'	$200,000
Ownership Percentage Held By Majority Shareholder	'	'	57.00%

Stockholders_Members_Equity_De

Stockholders' (Members') Equity (Details Textual) (USD $)

3 Months Ended

9 Months Ended

12 Months Ended

1 Months Ended

3 Months Ended

12 Months Ended

1 Months Ended

12 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

12 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

1 Months Ended

9 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

12 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

1 Months Ended

9 Months Ended

12 Months Ended

1 Months Ended

3 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

1 Months Ended

12 Months Ended

Sep. 30, 2013

Sep. 30, 2012

Dec. 31, 2012

Jun. 27, 2011

Mar. 31, 2012

Dec. 31, 2011

Jun. 27, 2011

Dec. 31, 2012

Dec. 31, 2011

Feb. 28, 2013

Feb. 29, 2012

Feb. 28, 2013

Sep. 30, 2013

Apr. 30, 2013

Sep. 30, 2013

Apr. 30, 2013

Feb. 29, 2012

Sep. 30, 2013

Dec. 31, 2012

Feb. 29, 2012

Jan. 31, 2013

Sep. 30, 2013

Jan. 31, 2013

Jan. 31, 2012

Sep. 30, 2013

Apr. 30, 2013

Sep. 30, 2013

Aug. 31, 2013

Sep. 30, 2013

Jan. 31, 2012

Aug. 31, 2013

Feb. 28, 2013

Jan. 31, 2013

Feb. 29, 2012

Jan. 31, 2012

Sep. 30, 2013

Dec. 31, 2012

Jul. 31, 2013

Feb. 28, 2013

Aug. 31, 2013

Sep. 30, 2013

Aug. 31, 2013

Sep. 30, 2013

Dec. 31, 2012

Jan. 31, 2012

Aug. 31, 2013

Sep. 30, 2013

Dec. 31, 2012

Aug. 31, 2013

Sep. 30, 2013

Aug. 22, 2013

Jan. 31, 2013

Dec. 31, 2012

Sep. 30, 2013

Aug. 16, 2013

Dec. 31, 2012

Legal Services [Member]

Consulting Services [Member]

Director [Member]

Employee [Member]

Two Employees [Member]

Three Employees [Member]

Two nonemployees [Member]

Restricted Stock [Member]

Social Reality, Llc [Member]

Common Class A [Member]

Common Class B [Member]

Preferred Stock [Member]

Warrants [Member]

Common Stock [Member]

Series 1 Preferred Stock [Member]

Stock Option Issuance Transaction One [Member]

Stock Option Issuance Transaction Two [Member]

Maximum [Member]

Minimum [Member]

Revolving Credit Facility [Member]

Stock Option Issuance Transaction One [Member]

Stock Option Issuance Transaction Two [Member]

Director [Member]

Preferred Stock, Shares Authorized

50,000,000

49,800,000

200,000

Preferred Stock, Par or Stated Value Per Share

$0.00

Preferred stock, shares issued

86,000

Preferred stock, shares outstanding

86,000

Common Stock, Shares Authorized

259,000,000

250,000,000

9,000,000

259,000,000

Common Stock, Par or Stated Value Per Share

$0.00

Common Stock, Voting Rights

'One vote per share

'Ten votes per share

Common Stock, Shares, Issued

3,328,767

5,465,804

3,912,129

9,000,000

Sale of common stock/member interest

$472,959

$100,000

$372,959

Business Acquisition, Percentage Of Voting Interests Acquired

100.00%

Sale of common stock for cash (in shares)

123,290

460,072

583,362

Share Price

$0.81

Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross

12,000

15,000

12,000

50,000

25,000

205,000

50,000

106,500

100,000

Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period

'1 year

'3 years

'1 year

'3 years

'1 year

'3 years

'2 years 9 months

Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term

'5 years

Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value

$0.23

$0.29

$0.28

Allocated Share-based Compensation Expense

690

1,840

1,194

2,388

6,250

12,500

39,815

12,500

37,500

2,485

7,455

3,276

5,621

65,313

17,417

34,042

4,627

Number of shares that vested in period

45,833

Amortization of fair value of stock options

14,938

41,051

Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures in Period

20,000

25,000

Weighted-average exercise price per share, granted

$0.81

$1.01

$0.81

Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate

0.14%

0.38%

0.25%

0.38%

1.38%

1.50%

Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate

0.00%

Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate

42.00%

40.00%

42.00%

40.00%

51.00%

52.00%

Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Term

'1 year

'2 years

'3 years

'4 years 9 months

Share-based Goods and Nonemployee Services Transaction, Securities Issued

'3.34% non-voting, non-participating member interest as payment for legal services

'6.66% non-voting, non-participating member interest as payment for consulting services

Share-based Goods and Nonemployee Services Transaction, Expense

19,670

39,340

39,223

19,611

Share Based Compensation Arrangement By Share Based Payment Award Options Granted In Period Fair Value

2,031

171,248

Share-based compensation expense recognized from stock options granted during period

109

1,617

Share Based Goods and Non Employee Services Transaction Expense Fair Value

59,010

117,668

Share Based Goods and Non Employee Services Transaction Unamortized Cost

58,834

Estimated Future Compensation Cost

111,000

Share Based Compensation Arrangement By Share Based Payment Award Unvested Shares Outstanding Number

180,000

Number of shares forfeited, stock awards

3,334

Issued restricted stock, shares

550,000

Issuance of stock for services, shares

5,000

440,000

30,000

5,000

Issuance of common stock for services

5,000

418,000

28,500

285,000

817,000

Issuance of common stock for compensation, shares

51,665

300,000

86,000

Common stock issued during period for revolving credit facility agreement, shares

75,000

99,010

Number of blank check preferred stock converted to Series 1 Preferred Stock, shares

200,000

Grant date fair value of warrants

$124,916

Common stock warrants issued

250,000

Exercise price of warrant

0.75

PROPERTY_AND_EQUIPMENT_Details

PROPERTY AND EQUIPMENT (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012	Dec. 31, 2011
PROPERTY AND EQUIPMENT (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012	Predecessor [Member]
Office equipment	'	$18,000	$0
Accumulated depreciation	-7,500	-3,000	0
Carrying value	$10,500	$15,000	$0

PROPERTY_AND_EQUIPMENT_Details1

PROPERTY AND EQUIPMENT (Details Textual) (USD $)	9 Months Ended		12 Months Ended
PROPERTY AND EQUIPMENT (Details Textual) (USD $)	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012
Depreciation	$4,500	$1,500	$3,000

INCOME_TAXES_Details

INCOME TAXES (Details) (USD $)	Dec. 31, 2012
Deferred tax assets:	'
Net operating loss carryover	$311,000
Valuation allowance	-311,000
Net deferred tax assets	$0

INCOME_TAXES_Details_1

INCOME TAXES (Details 1)	12 Months Ended
INCOME TAXES (Details 1)	Dec. 31, 2012
Statutory federal income tax rate	-34.00%
State income taxes, net of federal taxes	-6.00%
Valuation allowance	40.00%
Effective income tax rate	0.00%

INCOME_TAXES_Details_Textual

INCOME TAXES (Details Textual) (USD $)	12 Months Ended
INCOME TAXES (Details Textual) (USD $)	Dec. 31, 2012
Operating Loss Carryforwards	$781,000
Deferred Tax Assets, Valuation Allowance, Percentage	100.00%
Income Tax Reconciliation, Change in Deferred Tax Assets Valuation Allowance	$311,000

COMMITMENTS_AND_CONTINGENCIES_1

COMMITMENTS AND CONTINGENCIES (Details) (USD $)	Dec. 31, 2012
2013	$49,879
2014	$655

COMMITMENTS_AND_CONTINGENCIES_2

COMMITMENTS AND CONTINGENCIES (Details Textual) (USD $)	12 Months Ended
COMMITMENTS AND CONTINGENCIES (Details Textual) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Operating Leases, Rent Expense	$43,217	$14,262
Annual Base Salary	'	192,000
Annual Base Salary, Temperory Reduction	$60,000	'

SUBSEQUENT_EVENTS_Details_Text

SUBSEQUENT EVENTS (Details Textual) (USD $)

1 Months Ended

2 Months Ended

1 Months Ended

2 Months Ended

1 Months Ended

12 Months Ended

1 Months Ended

Feb. 28, 2013

Nov. 30, 2013

Oct. 31, 2013

Nov. 30, 2013

Feb. 22, 2013

Oct. 31, 2013

Nov. 30, 2013

Jan. 31, 2013

Apr. 30, 2013

Dec. 31, 2012

Jan. 31, 2013

Jan. 31, 2012

Feb. 28, 2013

Jan. 31, 2013

Feb. 29, 2012

Aug. 31, 2013

Jan. 31, 2013

Oct. 31, 2013

Oct. 04, 2013

Oct. 31, 2013

Oct. 04, 2013

Oct. 31, 2013

Feb. 28, 2013

Feb. 22, 2013

Private Placement [Member]

Tca Global Credit Master Fund Lp [Member]

Common Stock [Member]

Two Employees [Member]

Employee [Member]

Three Employees [Member]

Director [Member]

Common Class A [Member]

Common Class B [Member]

Series 1 Preferred Stock [Member]

Revolving Credit Facility [Member]

Subsequent Event [Member]

Employee [Member]

Subsequent Event [Member]

Common Class A [Member]

Subsequent Event [Member]

Line of Credit Facility, Maximum Borrowing Capacity

$5,000,000

Issued to placement agent as payment for fees and expenses, value

106,030

Line of Credit Facility, Current Borrowing Capacity

300,000

Line of Credit Facility, Amount Outstanding

300,000

Line of Credit Facility, Interest Rate During Period

18.00%

Line of Credit Facility, Revolving Credit Conversion to Term Loan, Description

'Lender may convert all or any portion of the outstanding principal, accrued and unpaid interest, and any other sums due and payable under the Revolving Note into shares of our Class A common stock at a conversion price equal to 85% of the lowest daily volume weighted average price of our common stock during the five (5) trading days immediately prior to such applicable conversion date, in each case subject to Lender not being able to beneficially own more than 4.99% of our outstanding common stock upon any conversion.

Asset Monitoring Fees

1,500

Commitment Fee On Revolving Loan Commitment, Percentage

4.00%

Commitment Fee On Increased Revolving Loan Commitment, Percentage

2.00%

Due Diligence and Document Review Fees

22,500

Line Of Credit Facility, Fees Paid

57,140

Line Of Credit Facility, Net Proceeds

242,850

Line Of Credit Facility, Fees Payable

100,000

Line Of Credit Facility, Fees Payable In Shares

99,010

Line Of Credit Facility, Facility Fee Shares Description

Stock Issued During Period, Shares, Issued for Services

5,000

150,000

35,000

Stock Issued During Period Upon Vesting Of Common Stock Awards

51,665

Share-based Compensation Arrangement by Share-based Payment Award, Shares Issued in Period

50,000

Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period

'1 year

'3 years

'1 year

'2 years 9 months

'3 years

Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross

50,000

25,000

205,000

106,500

12,000

15,000

107,000

Exercise Price Of Options

Repayments of Lines of Credit

550,000

531,000

Shares redeemed, shares

174,010

Stock redeemed, value

175,000

Weighted-average exercise price per share, granted

$0.81

Number of shares of our Class B common stock converted into shares of Class A common stock

9,000,000

Purchase price, per unit

0.5

Number of new Class A common stock shares from converted Class B common stock shares

9,000,000

Securities sold to accredited investors in a private placement, units

650,000

4,587,940

Proceeds from issuance of private placement

325,000

2,293,970

2,440,000

Description of units

'Description of units

Issued to placement agent as payment for fees and expenses, units

212,206

Fees paid to placement agents and selling agent, including commissions and a non-accountable expense allowance

$181,976

Warrants issued to pay placement agents and selling agent

480,000

Private Placement Warrant Exercise Price