| Document and Entity Information | 3 Months Ended | ||
| Mar. 31, 2014 | 8-May-14 | 8-May-14 | |
| Common Class A [Member] | Common Class B [Member] | ||
| Document Information [Line Items] | ' | ' | ' |
| Document Type | '10-Q | ' | ' |
| Amendment Flag | 'false | ' | ' |
| Document Period End Date | 31-Mar-14 | ' | ' |
| Entity Registrant Name | 'SOCIAL REALITY, Inc. | ' | ' |
| Entity Central Index Key | '0001538217 | ' | ' |
| Current Fiscal Year End Date | '--12-31 | ' | ' |
| Document Fiscal Period Focus | 'Q1 | ' | ' |
| Document Fiscal Year Focus | '2014 | ' | ' |
| Entity Filer Category | 'Smaller Reporting Company | ' | ' |
| Entity Common Stock, Shares Outstanding | ' | 20,880,462 | 0 |
| CONDENSED BALANCE SHEETS (USD $) | Mar. 31, 2014 | Dec. 31, 2013 |
| Current assets: | ' | ' |
| Cash and cash equivalents | $2,303,842 | $1,715,264 |
| Accounts receivable, net of allowance for doubtful accounts of $0 | 124,225 | 441,831 |
| Prepaid expenses | 28,486 | 46,109 |
| Other current assets | 7,018 | 5,018 |
| Total current assets | 2,463,571 | 2,208,222 |
| Property and equipment, net of accumulated depreciation of $12,969 and $10,184 | 31,869 | 27,798 |
| Deferred offering costs | ' | 5,453 |
| Prepaid stock based compensation | 1,493,657 | 1,662,074 |
| Other assets | 4,804 | 4,000 |
| Total assets | 3,993,901 | 3,907,547 |
| Current liabilities: | ' | ' |
| Accounts payable and accrued expenses | 270,203 | 812,809 |
| Total current liabilities | 270,203 | 812,809 |
| Stockholders' equity | ' | ' |
| Additional paid in capital | 7,396,806 | 6,081,014 |
| Accumulated deficit | -3,694,109 | -3,006,299 |
| Total stockholders' equity | 3,723,698 | 3,094,738 |
| Total liabilities and stockholders' equity | 3,993,901 | 3,907,547 |
| Preferred stock, authorized 50,000,000 shares, $0.001 par value, Undesignated, 49,800,000 shares, no shares issued and outstanding [Member] | ' | ' |
| Stockholders' equity | ' | ' |
| Preferred stock | ' | ' |
| Series 1 Preferred stock, authorized 200,000 shares, 121,000 shares issued and outstanding [Member] | ' | ' |
| Stockholders' equity | ' | ' |
| Preferred stock | 121 | 121 |
| Class A common stock, authorized 250,000,000 shares, $0.001 par value, 20,880,462 and 19,901,794 shares issued and outstanding, respectively [Member] | ' | ' |
| Stockholders' equity | ' | ' |
| Common stock | $20,880 | $19,902 |
| CONDENSED BALANCE SHEETS (Parenthetical) (USD $) | Mar. 31, 2014 | Dec. 31, 2013 |
| Allowance for doubtful accounts | ' | ' |
| Accumulated depreciation | $12,969 | $10,184 |
| Common stock, shares authorized | 259,000,000 | ' |
| Preferred Stock [Member] | ' | ' |
| Preferred stock, shares authorized | 50,000,000 | 50,000,000 |
| Preferred stock, par value per share | $0.00 | $0.00 |
| Preferred stock, undesignated shares | 49,800,000 | 49,800,000 |
| Preferred stock, shares issued | 0 | 0 |
| Preferred stock, shares outstanding | 0 | 0 |
| Series 1 Preferred Stock [Member] | ' | ' |
| Preferred stock, shares authorized | 200,000 | 200,000 |
| Preferred stock, par value per share | $0.00 | $0.00 |
| Preferred stock, shares issued | 121,000 | 121,000 |
| Preferred stock, shares outstanding | 121,000 | 121,000 |
| Class A Common Stock [Member] | ' | ' |
| Common stock, shares authorized | 250,000,000 | 250,000,000 |
| Common stock, par value per share | $0.00 | $0.00 |
| Common stock, shares issued | 20,880,462 | 19,901,794 |
| Common stock, shares outstanding | 20,880,462 | 19,901,794 |
| CONDENSED STATEMENTS OF OPERATIONS (USD $) | 3 Months Ended | |
| Mar. 31, 2014 | Mar. 31, 2013 | |
| CONDENSED STATEMENTS OF OPERATIONS [Abstract] | ' | ' |
| Revenues | $553,677 | $171,452 |
| Cost of revenue | 372,615 | 104,957 |
| Gross profit | 181,062 | 66,495 |
| Operating expense | 869,405 | 404,377 |
| Loss from operations before other expense | -688,343 | -337,882 |
| Interest income (expense) | 533 | -39,280 |
| Loss from operations | -687,810 | -377,162 |
| Provision for income taxes | ' | ' |
| Net loss | ($687,810) | ($377,162) |
| Net loss per share, basic and diluted | ($0.03) | ($0.03) |
| Weighted average shares outstanding | 20,630,358 | 12,989,447 |
| CONDENSED STATEMENTS OF CASH FLOWS (USD $) | 3 Months Ended | |
| Mar. 31, 2014 | Mar. 31, 2013 | |
| Cash flows from operating activities: | ' | ' |
| Net loss | ($687,810) | ($377,162) |
| Adjustments to reconcile net loss to net cash used in operating activities: | ' | ' |
| Amortization of stock based prepaid fees | 168,417 | 9,806 |
| Stock based compensation | 65,353 | 37,498 |
| Amortization of debt issue costs | ' | 34,792 |
| Depreciation | 2,785 | 1,500 |
| Changes in operating assets and liabilities: | ' | ' |
| Accounts receivable | 317,606 | -39,882 |
| Prepaid expenses | 17,623 | ' |
| Other current assets | -2,000 | ' |
| Other assets | -804 | ' |
| Accounts payable and accrued expenses | -542,606 | 110,614 |
| Cash used in operating activities | -661,436 | -222,834 |
| Cash flows from investing activities: | ' | ' |
| Purchase of equipment | -6,856 | ' |
| Cash used in investing activities | -6,856 | ' |
| Cash flows from financing activities: | ' | ' |
| Sale of common stock | 1,273,161 | ' |
| Cost of common stock sale | -16,291 | ' |
| Proceeds from note payable | ' | 257,850 |
| Repayments of note payable | ' | -57,216 |
| Debt issue costs | ' | -25,983 |
| Cash provided by financing activities | 1,256,870 | 174,651 |
| Net increase (decrease) in cash | 588,578 | -48,183 |
| Cash, beginning of period | 1,715,264 | 105,987 |
| Cash, end of period | 2,303,842 | 57,804 |
| Supplemental Schedule of Cash Flow Information: | ' | ' |
| Cash paid for interest | ' | 3,765 |
| Cash paid for taxes | ' | ' |
| Non-cash financial activities: | ' | ' |
| Fees and costs deducted from proceeds of debt | ' | 42,150 |
| Common stock issued as payment of financing fee | ' | $100,000 |
| Organization and Summary of Significant Accounting Policies | 3 Months Ended |
| Mar. 31, 2014 | |
| Organization and Summary of Significant Accounting Policies [Abstract] | ' |
| Organization and Summary of Significant Accounting Policies | ' |
| Note 1 - Organization and Summary of Significant Accounting Policies. | |
| Organization and Nature of Operations | |
| Social Reality, Inc. ("Social Reality", "we", "us" or "the Company") is a Delaware corporation formed on August 2, 2011. Effective January 1, 2012 we acquired all of the member interests and operations of Social Reality, LLC, a California limited liability company formed on August 14, 2009, which began business in May of 2010, in exchange for 12,328,767 shares of our Class A and Class B common stock. The former members of Social Reality, LLC owned all of our common stock after the acquisition. | |
| Currently, our principal source of revenue is through the provision of inventory to real time bidding exchanges (RTB) through our network of website partners. We provide the service of yield optimization for these partners and deliver the highest possible price for inventory provided from our partners to the exchange. | |
| We offer our customers a number of pricing options including cost-per-thousand-impression ("CPM"), whereby our customers pay fees based on the number of times the target audience is exposed to the advertisement, cost per click ("CPC") whereby our customers pay fees based on the number of times a specific advertisement in clicked on, and cost-per-engagement ("CPE"), whereby payment is triggered only when an individual takes a specific activity. | |
| Social Reality is also an approved and accredited Facebook advertising network company. We sell targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies across large Facebook apps and large websites, generating qualified Facebook likes and quantifiable engagement for our clients, driving online sales and increased brand equity. We also create custom applications for brands both large and small that leverage traffic on our partner sites to seed the applications to help them go viral. | |
| We create these applications as custom programs and build them on a campaign by campaign basis as well as offer them on a managed or self-service subscription basis through our GroupAd platform. GroupAd allows brand marketers to select from a number of pre-created applications and then deploy them into their social media channels. | |
| We are headquartered in Los Angeles, California. | |
| Basis of Presentation | |
| The accompanying condensed financial statements are unaudited. The unaudited interim financial statements have been prepared in accordance with accounting principles generally accepted in the United States ("GAAP") and pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). Certain information and note disclosures normally included in annual financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to those rules and regulations, although the Company believes that the disclosures made are adequate to make the information not misleading. | |
| These interim financial statements as of and for the three months ended March 31, 2014 and 2013 are unaudited; however, in the opinion of management, such statements include all adjustments (consisting of normal recurring accruals) necessary to present fairly the financial position, results of operations and cash flows of the Company for the periods presented. The results for the three months ended March 31, 2014 are not necessarily indicative of the results to be expected for the year ending December 31, 2014 or for any future period. All references to March 31, 2014 and 2013 in these footnotes are unaudited. | |
| These unaudited condensed financial statements should be read in conjunction with our audited financial statements and the notes thereto for the year ended December 31, 2013, included in the Company's annual report on Form 10-K filed with the SEC on March 27, 2014. | |
| The condensed balance sheet as of December 31, 2013 has been derived from the audited financial statements at that date but do not include all disclosures required by the accounting principles generally accepted in the United States of America. | |
| Use of Estimates | |
| Accounting principles generally accepted in the United States require management of the Company to make estimates and assumptions in the preparation of these financial statements that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from these estimates and assumptions. | |
| The most significant area that requires management judgment and which is susceptible to possible change in the near term include the Company's revenue recognition policies, discussed elsewhere in these financial statements. | |
| Cash and Cash Equivalents | |
| The Company considers all short-term highly liquid investments with a remaining maturity at the date of purchase of three months or less to be cash equivalents. | |
| Revenue Recognition | |
| The Company recognizes revenue when the following criteria have been met: persuasive evidence of an arrangement exists, no significant Company obligations remain, collection of the related receivable is reasonably assured, and the fees are fixed or determinable. The Company acts as a principal in its revenue transactions as the Company is the primary obligor in the transactions. Revenue is recognized on a gross basis, and publisher expenses that are directly related to a revenue-generating event are recorded as a component of cost of revenue. | |
| Cost of Revenue | |
| Cost of revenue consists of payments to website publishers that are directly related to a revenue-generating event and project and application design costs. The Company becomes obligated to make payments related to website publishers in the period the advertising impressions, click-throughs, actions or lead-based information are delivered or occur. Such expenses are classified as cost of revenue in the corresponding period in which the revenue is recognized in the accompanying income statement. | |
| Accounts Receivable | |
| Credit is extended to customers based on an evaluation of their financial condition and other factors. Management periodically assesses the Company's accounts receivable and, if necessary, establishes an allowance for estimated uncollectible amounts. Accounts determined to be uncollectible are charged to operations when that determination is made. No allowance was recorded as of March 31, 2014 and December 31, 2013. The Company usually does not require collateral. | |
| Concentration of Credit Risk, Significant Customers and Supplier Risk | |
| Financial instruments that potentially subject the Company to concentration of credit risk consist of cash and cash equivalents and accounts receivable. Cash and cash equivalents are deposited in the United States. The balances in the United States held at any one financial institution are generally in excess of Federal Deposit Insurance Corporation ("FDIC") insurance limits. The uninsured cash bank balances were approximately $2,054,000 at March 31, 2014. The Company has not experienced any loss on these accounts. The balances are maintained in demand accounts to minimize risk. | |
| At March 31, 2014, one AD Exchange customer, who collects advertising payments from multiple advertisers, and one large pharmaceutical brand accounted for more than 10% of the accounts receivable balance, for a total of 85%. For the three months ended March 31, 2014, 84% of our revenue was collected and paid to us by one of our RTB exchange service providers. For the three months ended March 31, 2013 five customers accounted for 98% of total revenue. | |
| Fair Value of Financial Instruments | |
| The Company's financial instruments, including cash and cash equivalents, net accounts receivable, accounts payable and accrued expenses are carried at historical cost. At March 31, 2014 and December 31, 2013 the carrying amounts of these instruments approximated their fair values because of the short-term nature of these instruments. | |
| Loss Per Share | |
| We use ASC 260, "Earnings Per Share" for calculating the basic and diluted loss per share. We compute basic loss per share by dividing net loss and net loss attributable to common shareholders by the weighted average number of common shares outstanding. Basic and diluted loss per share are the same, in that any potential common stock equivalents would have the effect of being anti-dilutive in the computation of net loss per share. There were 5,605,867 and 359,001 common share equivalents at March 31, 2014 and 2013, respectively. For the three months ended March 31, 2014 and 2013 these potential shares were excluded from the shares used to calculate diluted earnings per share as their inclusion would reduce net loss per share. | |
| Recently Issued Accounting Standards | |
| Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying financial statements. |
| Stockholders' Equity | 3 Months Ended |
| Mar. 31, 2014 | |
| Stockholders' Equity [Abstract] | ' |
| Stockholders' Equity | ' |
| Note 2 - Stockholders' Equity. | |
| We are authorized to issue 50,000,000 of preferred stock, par value $0.001, of which 200,000 shares have been designated as Series 1 Preferred Stock. Our board of directors, without further stockholder approval, may issue preferred stock in one or more series from time to time and fix or alter the designations, relative rights, priorities, preferences, qualifications, limitations and restrictions of the shares of each series. The rights, preferences, limitations and restrictions of different series of preferred stock may differ with respect to dividend rates, amounts payable on liquidation, voting rights, conversion rights, redemption provisions, sinking fund provisions and other matters. Our board of directors may authorize the issuance of preferred stock, which ranks senior to our common stock for the payment of dividends and the distribution of assets on liquidation. In addition, our board of directors can fix limitations and restrictions, if any, upon the payment of dividends on both classes of our common stock to be effective while any shares of preferred stock are outstanding. | |
| We are authorized to issue an aggregate of 259,000,000 shares of common stock. Our certificate of incorporation provides that we will have two classes of common stock: Class A common stock (authorized 250,000,000 shares, par value $0.001), which has one vote per share, and Class B common stock (authorized 9,000,000 shares, par value $0.001), which has ten votes per share. Any holder of Class B common stock may convert his or her shares at any time into shares of Class A common stock on a share-for-share basis. Otherwise the rights of the two classes of common stock are identical. | |
| Common Stock | |
| In January 2014 we sold an aggregate of 978,668 shares of our Class A common stock at a purchase price of $1.50 per share to 22 accredited investors in a private placement exempt from registration under the Securities Act of 1933 in reliance on exemptions provided by Section 4(a)(2) and Rule 506(b) of Regulation D. We received gross proceeds of $1,468,001. T.R. Winston & Company, LLC acted as placement agent for us in this offering. We paid the placement agent and a selling agent commissions and a non-accountable expense allowance totaling $190,840 and issued these firms three year Series B common stock purchase warrants to purchase an aggregate of 97,866 shares of our Class A common stock at an exercise price of $2.00 per share as additional compensation. We are using the net proceeds for working capital. | |
| We agreed to file a registration statement with the SEC within 90 days after the closing of this offering registering for resale all of the shares of our Class A common stock sold in this offering together with the shares underlying the Series B common stock purchase warrants issued to the selling agent. This prospectus is part of that registration statement. If we fail to timely file the registration statement, or if the registration statement is not declared effective by the SEC within 90 days of its filing date, we are subject to the payment to purchasers of shares in this offering (but not the selling agent) registration rights damages of 2% for each 30 days, or portion thereof, of the gross proceeds we received in this offering, until the earlier of the date the deficiency is cured or the expiration of six months. | |
| The registration statement was filed on January 27, 2014 and declared effective on February 11, 2014. | |
| Stock Awards | |
| During the three months ended March 31, 2014 we recorded expense of $55,980 related to stock awards granted in prior years. | |
| Stock Options and Warrants | |
| During February 2014 we granted 12,000 common stock options to a director. The options will vest quarterly over one year. The options have an exercise price of $2.70 per share and a term of five years. These options have a grant date fair value of $0.65 per option, determined using the Black-Scholes method based on the following assumptions: (1) risk free interest rate of 0.375 % ; (2) dividend yield of 0 %; (3) volatility factor of the expected market price of our common stock of 43 %; and (4) an expected life of the options of 2 years. We have recorded an expense for the director options of $1,306 for the three months ended March 31, 2014. | |
| On March 15, 2014 we granted 200,000 Class A common stock options to a non-employee. The options will vest ratably over a period of three years commencing on the grant date and vesting on each one year anniversary. The options have an exercise price of $1.50 per share and a term of five years. During the three months ended March 31, 2014 we have recorded an expense of $4,002 related to the fair value of the options expected to vest, determined using the Black-Scholes method based on the following assumptions: (1) risk free interest rate of 1.625%; (2) dividend yield of 0%; (3) volatility factor of the expected market price of our Class A common stock of 40%; and (4) an expected life of the options of 5 years. | |
| During the three months ended March 31, 2014 we recorded expense of $4,065 related to stock options granted in prior years. |
| Organization and Summary of Significant Accounting Policies (Policies) | 3 Months Ended |
| Mar. 31, 2014 | |
| Organization and Summary of Significant Accounting Policies [Abstract] | ' |
| Organization and Nature of Operations | ' |
| Organization and Nature of Operations | |
| Social Reality, Inc. ("Social Reality", "we", "us" or "the Company") is a Delaware corporation formed on August 2, 2011. Effective January 1, 2012 we acquired all of the member interests and operations of Social Reality, LLC, a California limited liability company formed on August 14, 2009, which began business in May of 2010, in exchange for 12,328,767 shares of our Class A and Class B common stock. The former members of Social Reality, LLC owned all of our common stock after the acquisition. | |
| Currently, our principal source of revenue is through the provision of inventory to real time bidding exchanges (RTB) through our network of website partners. We provide the service of yield optimization for these partners and deliver the highest possible price for inventory provided from our partners to the exchange. | |
| We offer our customers a number of pricing options including cost-per-thousand-impression ("CPM"), whereby our customers pay fees based on the number of times the target audience is exposed to the advertisement, cost per click ("CPC") whereby our customers pay fees based on the number of times a specific advertisement in clicked on, and cost-per-engagement ("CPE"), whereby payment is triggered only when an individual takes a specific activity. | |
| Social Reality is also an approved and accredited Facebook advertising network company. We sell targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies across large Facebook apps and large websites, generating qualified Facebook likes and quantifiable engagement for our clients, driving online sales and increased brand equity. We also create custom applications for brands both large and small that leverage traffic on our partner sites to seed the applications to help them go viral. | |
| We create these applications as custom programs and build them on a campaign by campaign basis as well as offer them on a managed or self-service subscription basis through our GroupAd platform. GroupAd allows brand marketers to select from a number of pre-created applications and then deploy them into their social media channels. | |
| We are headquartered in Los Angeles, California. | |
| Basis of Presentation | ' |
| Basis of Presentation | |
| The accompanying condensed financial statements are unaudited. The unaudited interim financial statements have been prepared in accordance with accounting principles generally accepted in the United States ("GAAP") and pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). Certain information and note disclosures normally included in annual financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to those rules and regulations, although the Company believes that the disclosures made are adequate to make the information not misleading. | |
| These interim financial statements as of and for the three months ended March 31, 2014 and 2013 are unaudited; however, in the opinion of management, such statements include all adjustments (consisting of normal recurring accruals) necessary to present fairly the financial position, results of operations and cash flows of the Company for the periods presented. The results for the three months ended March 31, 2014 are not necessarily indicative of the results to be expected for the year ending December 31, 2014 or for any future period. All references to March 31, 2014 and 2013 in these footnotes are unaudited. | |
| These unaudited condensed financial statements should be read in conjunction with our audited financial statements and the notes thereto for the year ended December 31, 2013, included in the Company's annual report on Form 10-K filed with the SEC on March 27, 2014. | |
| The condensed balance sheet as of December 31, 2013 has been derived from the audited financial statements at that date but do not include all disclosures required by the accounting principles generally accepted in the United States of America. | |
| Use of Estimates | ' |
| Use of Estimates | |
| Accounting principles generally accepted in the United States require management of the Company to make estimates and assumptions in the preparation of these financial statements that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from these estimates and assumptions. | |
| The most significant area that requires management judgment and which is susceptible to possible change in the near term include the Company's revenue recognition policies, discussed elsewhere in these financial statements. | |
| Cash and Cash Equivalents | ' |
| Cash and Cash Equivalents | |
| The Company considers all short-term highly liquid investments with a remaining maturity at the date of purchase of three months or less to be cash equivalents. | |
| Revenue Recognition | ' |
| Revenue Recognition | |
| The Company recognizes revenue when the following criteria have been met: persuasive evidence of an arrangement exists, no significant Company obligations remain, collection of the related receivable is reasonably assured, and the fees are fixed or determinable. The Company acts as a principal in its revenue transactions as the Company is the primary obligor in the transactions. Revenue is recognized on a gross basis, and publisher expenses that are directly related to a revenue-generating event are recorded as a component of cost of revenue. | |
| Cost of Revenue | ' |
| Cost of Revenue | |
| Cost of revenue consists of payments to website publishers that are directly related to a revenue-generating event and project and application design costs. The Company becomes obligated to make payments related to website publishers in the period the advertising impressions, click-throughs, actions or lead-based information are delivered or occur. Such expenses are classified as cost of revenue in the corresponding period in which the revenue is recognized in the accompanying income statement. | |
| Accounts Receivable | ' |
| Accounts Receivable | |
| Credit is extended to customers based on an evaluation of their financial condition and other factors. Management periodically assesses the Company's accounts receivable and, if necessary, establishes an allowance for estimated uncollectible amounts. Accounts determined to be uncollectible are charged to operations when that determination is made. No allowance was recorded as of March 31, 2014 and December 31, 2013. The Company usually does not require collateral. | |
| Concentration of Credit Risk, Significant Customers and Supplier Risk | ' |
| Concentration of Credit Risk, Significant Customers and Supplier Risk | |
| Financial instruments that potentially subject the Company to concentration of credit risk consist of cash and cash equivalents and accounts receivable. Cash and cash equivalents are deposited in the United States. The balances in the United States held at any one financial institution are generally in excess of Federal Deposit Insurance Corporation ("FDIC") insurance limits. The uninsured cash bank balances were approximately $2,054,000 at March 31, 2014. The Company has not experienced any loss on these accounts. The balances are maintained in demand accounts to minimize risk. | |
| At March 31, 2014, one AD Exchange customer, who collects advertising payments from multiple advertisers, and one large pharmaceutical brand accounted for more than 10% of the accounts receivable balance, for a total of 85%. For the three months ended March 31, 2014, 84% of our revenue was collected and paid to us by one of our RTB exchange service providers. For the three months ended March 31, 2013 five customers accounted for 98% of total revenue. | |
| Fair Value of Financial Instruments | ' |
| Fair Value of Financial Instruments | |
| The Company's financial instruments, including cash and cash equivalents, net accounts receivable, accounts payable and accrued expenses are carried at historical cost. At March 31, 2014 and December 31, 2013 the carrying amounts of these instruments approximated their fair values because of the short-term nature of these instruments. | |
| Loss Per Share | ' |
| Loss Per Share | |
| We use ASC 260, "Earnings Per Share" for calculating the basic and diluted loss per share. We compute basic loss per share by dividing net loss and net loss attributable to common shareholders by the weighted average number of common shares outstanding. Basic and diluted loss per share are the same, in that any potential common stock equivalents would have the effect of being anti-dilutive in the computation of net loss per share. There were 5,605,867 and 359,001 common share equivalents at March 31, 2014 and 2013, respectively. For the three months ended March 31, 2014 and 2013 these potential shares were excluded from the shares used to calculate diluted earnings per share as their inclusion would reduce net loss per share. | |
| Recently Issued Accounting Standards | ' |
| Recently Issued Accounting Standards | |
| Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying financial statements. |
| Organization and Summary of Significant Accounting Policies (Details) (USD $) | 3 Months Ended | 3 Months Ended | 1 Months Ended | |||||
| Mar. 31, 2014 | Mar. 31, 2013 | Dec. 31, 2013 | Mar. 31, 2014 | Mar. 31, 2014 | Mar. 31, 2013 | Jan. 31, 2012 | Jan. 31, 2012 | |
| Accounts receivable [Member] | Revenue [Member] | Revenue [Member] | Social Reality LLC [Member] | Social Reality LLC [Member] | ||||
| Two Customers [Member] | RTB exchange service provider [Member] | Five Customers [Member] | Class A and Class B common stock [Member] | |||||
| Business Acquisition [Line Items] | ' | ' | ' | ' | ' | ' | ' | ' |
| Shares issued in business acquisition | ' | ' | ' | ' | ' | ' | ' | 12,328,767 |
| Effective date of business acquisition | ' | ' | ' | ' | ' | ' | 1-Jan-12 | ' |
| Concentration Risk [Line Items] | ' | ' | ' | ' | ' | ' | ' | ' |
| Concentration risk percentage | ' | ' | ' | 85.00% | 84.00% | 98.00% | ' | ' |
| Allowance for doubtful accounts | ' | ' | ' | ' | ' | ' | ' | ' |
| Uninsured cash bank balance | $2,054,000 | ' | ' | ' | ' | ' | ' | ' |
| Common stock equivalents would have the effect of being anti-dilutive in the computation of net loss per share | 5,605,867 | 359,001 | ' | ' | ' | ' | ' | ' |
| Stockholders' Equity (Details) (USD $) | 3 Months Ended | 1 Months Ended | 3 Months Ended | 1 Months Ended | 3 Months Ended | |||||||
| Mar. 31, 2014 | Jan. 31, 2014 | Feb. 28, 2014 | Mar. 31, 2014 | Dec. 31, 2013 | Mar. 31, 2014 | Mar. 31, 2014 | Mar. 31, 2014 | Mar. 31, 2014 | Dec. 31, 2013 | Mar. 31, 2014 | Dec. 31, 2013 | |
| Private Placement [Member] | Director [Member] | Class A Common Stock [Member] | Class A Common Stock [Member] | Class A Common Stock [Member] | Class A Common Stock [Member] | Class B Common Stock [Member] | Preferred Stock [Member] | Preferred Stock [Member] | Series 1 Preferred Stock [Member] | Series 1 Preferred Stock [Member] | ||
| Non Employee [Member] | Non Employee [Member] | |||||||||||
| Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | ' | ' | ' | ' | ' | ' | ' | ' | ' | ' | ' | ' |
| Preferred stock, shares authorized | ' | ' | ' | ' | ' | ' | ' | ' | 50,000,000 | 50,000,000 | 200,000 | 200,000 |
| Preferred stock, par value per share | ' | ' | ' | ' | ' | ' | ' | ' | $0.00 | $0.00 | $0.00 | $0.00 |
| Common stock, shares authorized | 259,000,000 | ' | ' | 250,000,000 | 250,000,000 | ' | ' | 9,000,000 | ' | ' | ' | ' |
| Common stock, par value per share | ' | ' | ' | $0.00 | $0.00 | ' | ' | $0.00 | ' | ' | ' | ' |
| Common stock, voting rights | ' | ' | ' | 'one vote per share | ' | ' | ' | 'ten votes per share | ' | ' | ' | ' |
| Securities sold to accredited investors in a private placement, units | ' | 978,668 | ' | ' | ' | ' | ' | ' | ' | ' | ' | ' |
| Puchase price, per unit | ' | $1.50 | ' | ' | ' | ' | ' | ' | ' | ' | ' | ' |
| Number of accredited investors in a private placement | ' | 22 | ' | ' | ' | ' | ' | ' | ' | ' | ' | ' |
| Proceeds from issuance of private placement | ' | $1,468,001 | ' | ' | ' | ' | ' | ' | ' | ' | ' | ' |
| Fees paid to placement agents and selling agent , including commissions and a non-accountable expense allowance | ' | 190,840 | ' | ' | ' | ' | ' | ' | ' | ' | ' | ' |
| Warrants issued to pay placement agents and selling agent | ' | 97,866 | ' | ' | ' | ' | ' | ' | ' | ' | ' | ' |
| Exercise price of warrants issued | ' | $2 | ' | ' | ' | ' | ' | ' | ' | ' | ' | ' |
| Expense related to stock awards | 55,980 | ' | ' | ' | ' | ' | ' | ' | ' | ' | ' | ' |
| Share-based compensation, shares granted in period | ' | ' | 12,000 | ' | ' | 200,000 | ' | ' | ' | ' | ' | ' |
| Share-based compensation, vesting period | ' | ' | '1 year | ' | ' | '3 years | ' | ' | ' | ' | ' | ' |
| Options exercise price | ' | ' | $2.70 | ' | ' | $1.50 | ' | ' | ' | ' | ' | ' |
| Options term | ' | ' | '5 years | ' | ' | '5 years | ' | ' | ' | ' | ' | ' |
| Stock options granted, grant date fair value | ' | ' | $0.65 | ' | ' | ' | ' | ' | ' | ' | ' | ' |
| Pricing model used in calculation of grant-date fair value | ' | ' | 'Black-Scholes | ' | ' | ' | 'Black-Scholes | ' | ' | ' | ' | ' |
| Share-based compensation, risk free interest rate | ' | ' | 0.38% | ' | ' | ' | 1.63% | ' | ' | ' | ' | ' |
| Share-based compensation, expected dividend yield | ' | ' | 0.00% | ' | ' | ' | 0.00% | ' | ' | ' | ' | ' |
| Share-based compensation, expected volatility rate | ' | ' | 43.00% | ' | ' | ' | 40.00% | ' | ' | ' | ' | ' |
| Share-based compensation, expected life in years | ' | ' | '2 years | ' | ' | ' | '5 years | ' | ' | ' | ' | ' |
| Expense related to stock options | $4,065 | ' | $1,306 | ' | ' | ' | $4,002 | ' | ' | ' | ' | ' |
