SRAX (SRAX) 10-Q 12 Aug 15 2015 Q2 Quarterly report Financial data

Document And Entity Information

Document And Entity Information - shares	6 Months Ended
	Jun. 30, 2015	Aug. 12, 2015
Document Information [Line Items]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Jun. 30, 2015
Document Fiscal Year Focus	2,015
Document Fiscal Period Focus	Q2
Entity Registrant Name	SOCIAL REALITY, Inc.
Entity Central Index Key	1,538,217
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Trading Symbol	SCRI
Common Class A [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		27,250,229
Common Class B [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		0

CONDENSED CONSOLIDATED BALANCE

CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($)	Jun. 30, 2015	Dec. 31, 2014
Current assets:
Cash and cash equivalents	$ 1,515,726	$ 1,843,393
Accounts receivable, net of allowance for doubtful accounts of $103,533 and $52,338	9,124,275	3,874,620
Prepaid expenses	142,259	222,532
Other current assets	2,450	7,352
Total current assets	10,784,710	5,947,897
Property and equipment, net of accumulated depreciation of $34,460 and $25,013	18,155	27,602
Goodwill and other intangibles	18,318,911	18,318,911
Deferred debt issue costs	2,279,366	2,907,736
Prepaid stock based compensation	690,793	1,008,019
Other assets	9,194	4,804
Total assets	32,101,129	28,214,969
Current liabilities:
Accounts payable and accrued expenses	7,810,331	2,882,120
Note payable - related party	2,500,000	2,500,000
Notes payable, current portion	1,541,000	1,350,000
Unearned revenue	22,640	25,295
Contingent consideration payable to related party - current portion	3,827,339	$ 3,586,722
Put liability	1,344,538
Total current liabilities	17,045,848	$ 10,344,137
Notes payable	7,131,728	7,713,014
Contingent consideration payable to related party - long term	$ 3,356,412	3,145,401
Put liability		1,260,010
Total liabilities	$ 27,533,988	22,462,562
Stockholders' equity:
Additional paid in capital	13,596,629	13,143,153
Accumulated deficit	(9,056,732)	(7,417,862)
Total stockholders' equity	4,567,141	5,752,407
Total liabilities and stockholders' equity	$ 32,101,129	$ 28,214,969
Undesignated, 49,800,000 shares, no shares issued and outstanding [Member]
Stockholders' equity:
Preferred stock, authorized 50,000,000 shares, $0.001 par value
Series 1 Preferred stock, authorized 200,000 shares, 86,000 shares issued and outstanding, respectively [Member]
Stockholders' equity:
Preferred stock, authorized 50,000,000 shares, $0.001 par value	$ 86	$ 86
Class A common stock, authorized 250,000,000 shares, $0.001 par value, 29,416,612 shares issued and 27,029,749 shares outstanding, respectively [Member]
Stockholders' equity:
Common stock	$ 27,158	$ 27,030
Class B common stock, authorized 9,000,000 shares, $0.001 par value, no shares issued and outstanding [Member]
Stockholders' equity:
Common stock

CONDENSED CONSOLIDATED BALANCE3

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($)	Jun. 30, 2015	Dec. 31, 2014
Allowance for doubtful accounts	$ 103,533	$ 52,338
Property and equipment, accumulated depreciation	$ 34,460	$ 25,013
Preferred Stock, shares authorized	50,000,000	50,000,000
Preferred Stock, par value per share	$ 0.001	$ 0.001
Common Stock, shares authorized	259,000,000	259,000,000
Undesignated Preferred Stock [Member]
Preferred Stock, shares authorized	49,800,000	49,800,000
Preferred Stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Series 1 Preferred Stock [Member]
Preferred Stock, shares authorized	200,000	200,000
Preferred Stock, shares issued	86,000	86,000
Preferred stock, shares outstanding	86,000	86,000
Class A Common Stock [Member]
Common Stock, shares authorized	250,000,000	250,000,000
Common Stock, par value per share	$ 0.001	$ 0.001
Common Stock, shares issued	29,544,943	29,416,612
Common Stock, shares outstanding	27,158,080	27,029,749
Class B Common Stock [Member]
Common Stock, shares authorized	9,000,000	9,000,000
Common Stock, par value per share	$ 0.001	$ 0.001
Common Stock, shares issued	0	0
Common Stock, shares outstanding	0	0

CONDENSED CONSOLIDATED STATEMEN

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS [Abstract]
Revenues	$ 10,761,573	$ 276,934	$ 14,782,857	$ 830,611
Cost of revenue	5,158,443	204,305	7,400,918	576,920
Gross profit	5,603,130	72,629	7,381,939	253,691
Operating expense	4,252,752	953,202	7,162,752	1,822,607
Income (loss) from operations	1,350,378	(880,573)	219,187	(1,568,916)
Interest (expense) income	(934,787)	461	(1,858,057)	994
Income (loss) before provision for income taxes	$ 415,591	$ (880,112)	$ (1,638,870)	$ (1,567,922)
Provision for income taxes
Net income (loss)	$ 415,591	$ (880,112)	$ (1,638,870)	$ (1,567,922)
Net income (loss) per share, basic	$ 0.02	$ (0.04)	$ (0.06)	$ (0.08)
Net income (loss) per share, diluted	$ 0.01	$ (0.04)	$ (0.06)	$ (0.08)
Weighted average shares outstanding, basic	26,911,285	20,515,259	26,879,029	20,390,170
Weighted average shares outstanding, diluted	29,520,556	20,515,259	26,879,029	20,390,170

CONDENSED CONSOLIDATED STATEME5

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)	6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014
Cash flows from operating activities:
Net loss	$ (1,638,870)	$ (1,567,922)
Adjustments to reconcile net loss to net cash provided (used) by operating activities:
Amortization of stock based prepaid fees	317,226	336,834
Stock based compensation	446,683	$ 147,909
Amortization of debt issue costs	628,370
PIK interest expense accrued to principal	176,966
Accretion of contingent consideration	451,628
Accretion of put liability	84,528
Depreciation	9,447	$ 6,522
Bad debt expense	51,195
Changes in operating assets and liabilities:
Accounts receivable	(5,300,850)	$ 167,424
Prepaid expenses	80,273	(8,645)
Other current assets	4,902	(2,000)
Other assets	(4,390)	(804)
Accounts payable and accrued expenses	4,928,211	$ (503,965)
Unearned revenue	(2,655)
Cash provided (used) by operating activities	$ 232,664	$ (1,424,647)
Cash flows from investing activities:
Purchase of equipment		(6,856)
Cash used by investing activities		(6,856)
Cash flows from financing activities:
Sale of common stock		1,273,161
Cost of common stock sale		$ (16,291)
Proceeds from warrant offering	$ 6,921
Repayments of note payable	(567,252)
Cash (used) provided by financing activities	(560,331)	$ 1,256,870
Net decrease in cash	(327,667)	(174,633)
Cash, beginning of period	1,843,393	1,715,264
Cash, end of period	1,515,726	$ 1,540,631
Supplemental Schedule of Cash Flow Information:
Cash paid for interest	$ 462,887
Cash paid for taxes

ORGANIZATION AND SUMMARY OF SIG

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	6 Months Ended
	Jun. 30, 2015
ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]
ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 1 – ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Organization and Basis of Presentation Social Reality, Inc. ("Social Reality", "we", "us" or "the Company") is a Delaware corporation formed on August 2, 2011. Effective January 1, 2012 12,328,767 At Social Reality, we sell digital advertising campaigns to advertising agencies and brands. We have developed technology that allows brands to launch and manage digital advertising campaigns, and we provide the platform that allows website publishers to sell their media inventory to a number of digital adverting buyers. Our focus is to provide technology tools that enable both publishers and advertisers to maximize their digital advertising initiatives. We derive our revenues from: • sales of digital advertising campaigns to advertising agencies and brands; • sales of media inventory owned by our publishing partners through real-time bidding, or RTB, exchanges; • sale and licensing of our GroupAd platform and related media; and, • creation of custom platforms for buying media on SRAX for large brands. The five core elements of this business are: • Social Reality Ad Exchange or "SRAX" – Real Time Bidding sell side and buy side representation • GroupAd • SRAX MD • SRAX DI • Steel Media We offer our customers a number of pricing options including cost-per-thousand-impression ("CPM"), whereby our customers pay based on the number of times the target audience is exposed to the advertisement, and cost-per-engagement ("CPE"), whereby payment is triggered only when an individual takes a specific activity. We also create applications as custom programs and build them on a campaign-by-campaign basis, and offer them on a managed- or self-service subscription basis through our GroupAd platform. GroupAd allows brand marketers to select from a number of pre-created applications and then deploy them into their social media channels. Social Reality is also an approved Facebook advertising partner, through Facebook's PMD (Preferred Marketing Developer) program. We sell targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies across large Facebook apps and websites, generating qualified Facebook likes and quantifiable engagement for our clients, driving online sales and increased brand equity. We are headquartered in Los Angeles, California. Basis of Presentation The accompanying condensed consolidated financial statements are unaudited. The unaudited interim financial statements have been prepared in accordance with accounting principles generally accepted in the United States ("GAAP") and pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). Certain information and note disclosures normally included in annual financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to those rules and regulations, although the Company believes that the disclosures made are adequate to make the information not misleading. These interim financial statements as of and for the three and six months ended June 30, 2015 and 2014 are unaudited; however, in the opinion of management, such statements include all adjustments (consisting of normal recurring accruals) necessary to present fairly the financial position, results of operations and cash flows of the Company for the periods presented. The results for the three and six months ended June 30, 2015 are not necessarily indicative of the results to be expected for the year ending December 31, 2015 or for any future period. All references to June 30, 2015 and 2014 in these footnotes are unaudited. These unaudited condensed financial statements should be read in conjunction with our audited financial statements and the notes thereto for the year ended December 31, 2014, included in the Company's annual report on Form 10-K filed with the SEC on March 31, 2015. The condensed balance sheet as of December 31, 2014 has been derived from the audited financial statements at that date but does not include all disclosures required by the accounting principles generally accepted in the United States of America. Principles of Consolidation The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All material intercompany transactions and balances have been eliminated in consolidation. The consolidated financial statements include the accounts of the Company and its subsidiaries from the acquisition date of majority voting control and through the date of disposition, if any. Use of Estimates Accounting principles generally accepted in the United States ("GAAP") require management of the Company to make estimates and assumptions in the preparation of these consolidated financial statements that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from these estimates and assumptions. The most significant areas that require management judgment and which are susceptible to possible change in the near term include the Company's revenue recognition, allowance for doubtful accounts and sales credits, stock-based compensation, income taxes, goodwill and other intangible assets. The accounting policies for these areas are discussed elsewhere in these consolidated financial statements. Cash and Cash Equivalents The Company considers all short-term highly liquid investments with a remaining maturity at the date of purchase of three months or less to be cash equivalents. Revenue Recognition The Company recognizes revenue when the following criteria have been met: persuasive evidence of an arrangement exists, no significant Company obligations remain, collection of the related receivable is reasonably assured, and the fees are fixed or determinable. The Company acts as a principal in its revenue transactions as the Company is the primary obligor in the transactions. Revenue is recognized on a gross basis, and media and publisher expenses that are directly related to a revenue-generating event are recorded as a component of cost of revenue. Cost of Revenue Cost of revenue consists of payments to media providers and website publishers that are directly related to a revenue-generating event and project and application design costs. The Company becomes obligated to make payments related to media providers and website publishers in the period the advertising impressions, click-throughs, actions or lead-based information are delivered or occur. Such expenses are classified as cost of revenue in the corresponding period in which the revenue is recognized in the accompanying income statement. Accounts Receivable Credit is extended to customers based on an evaluation of their financial condition and other factors. Management periodically assesses the Company's accounts receivable and, if necessary, establishes an allowance for estimated uncollectible amounts. Accounts determined to be uncollectible are charged to operations when that determination is made. The Company usually does not require collateral. Concentration of Credit Risk, Significant Customers and Supplier Risk Financial instruments that potentially subject the Company to concentration of credit risk consist of cash and cash equivalents and accounts receivable. Cash and cash equivalents are deposited in the United States. The balances in the United States held at any one financial institution are generally in excess of Federal Deposit Insurance Corporation ("FDIC") insurance limits. The uninsured cash bank balances were approximately $ 1,016,000 . At June 30, 2015 , one SRAX AD Exchange customer, who collects advertising payments from multiple advertisers, and two additional customers each accounted for more than 10% of the accounts receivable balance, for a total of 80 six months ended June 30, 2015 two customers accounted for 63 75 Fair Value of Financial Instruments The Company's financial instruments, including cash and cash equivalents, net accounts receivable, accounts payable and accrued expenses, are carried at historical cost. At June 30, 2015 and December 31, 2014 the carrying amounts of these instruments approximated their fair values because of the short-term nature of these instruments. Business Combinations For all business combinations (whether partial, full or step acquisitions), the Company records 100% of all assets and liabilities of the acquired business, including goodwill, generally at their fair values; contingent consideration, if any, is recognized at its fair value on the acquisition date and; for certain arrangements, changes in fair value are recognized in earnings until settlement; and acquisition-related transaction and restructuring costs are expensed rather than treated as part of the cost of the acquisition. Goodwill The Company will test for impairment of goodwill annually as of September 30 at the reporting unit level or whenever events or circumstances indicate that goodwill might be impaired. The impairment test is a two-step process, whereby in the first step, the Company compares the estimated fair value of the reporting unit with the reporting unit's carrying amount, including goodwill. The Company determines the estimated fair value of each reporting unit using a discounted cash flow approach, giving consideration to the market valuation approach. If the carrying amount of a reporting unit exceeds the reporting unit's fair value, the Company performs the second step of the goodwill impairment test to determine the amount of impairment, if any. Long-lived Assets Management evaluates the recoverability of the Company's identifiable intangible assets and other long-lived assets when events or circumstances indicate a potential impairment exists. Events and circumstances considered by the Company in determining whether the carrying value of identifiable intangible assets and other long-lived assets may not be recoverable include, but are not limited to: significant changes in performance relative to expected operating results; significant changes in the use of the assets; significant negative industry or economic trends; a significant decline in the Company's stock price for a sustained period of time; and changes in the Company's business strategy. In determining if impairment exists, the Company estimates the undiscounted cash flows to be generated from the use and ultimate disposition of these assets. If impairment is indicated based on a comparison of the assets' carrying values and the undiscounted cash flows, the impairment loss is measured as the amount by which the carrying amount of the assets exceeds the fair value of the assets. Earnings (loss) Per Share We use ASC 260, "Earnings Per Share" for calculating the basic and diluted earnings (loss) per share. We compute basic earnings (loss) per share by dividing net income (loss) by the weighted average number of common shares outstanding. Diluted earnings (loss) per share is computed based on the weighted average number of shares of common stock plus the effect of dilutive potential common shares outstanding during the period using the treasury stock method. Dilutive potential common shares include outstanding stock options and warrants and stock awards. For periods with a net loss, basic and diluted loss per share are the same, in that any potential common stock equivalents would have the effect of being anti-dilutive in the computation of net loss per share. There were 13,735,471 June 30, 2015 and 5,972,535 2,609,271 . Income Taxes We utilize ASC 740 “Income Taxes” which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred income taxes are recognized for the tax consequences in future years of differences between the tax bases of assets and liabilities and their financial reporting amounts at year-end based on enacted laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income. The Company recognizes the impact of a tax position in the financial statements only if that position is more likely than not of being sustained upon examination by taxing authorities, based on the technical merits of the position. Our practice is to recognize interest and/or penalties related to income tax matters in income tax expense. Stock-Based Compensation We account for our stock based compensation under ASC 718 "Compensation – Stock Compensation" using the fair value based method. Under this method, compensation cost is measured at the grant date based on the value of the award and is recognized over the service period, which is usually the vesting period. This guidance establishes standards for the accounting for transactions in which an entity exchanges it equity instruments for goods or services. It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity's equity instruments or that may be settled by the issuance of those equity instruments. We use the fair value method for equity instruments granted to non-employees and use the Black-Scholes model for measuring the fair value of options. The stock based fair value compensation is determined as of the date of the grant or the date at which the performance of the services is completed (measurement date) and is recognized over the vesting periods. Business Segments The Company uses the "management approach" to identify its reportable segments. The management approach designates the internal organization used by management for making operating decisions and assessing performance as the basis for identifying the Company's reportable segments. Using the management approach, the Company determined that it has one Recently Issued Accounting Standards Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying financial statements.

RECENT ACQUISITIONS

RECENT ACQUISITIONS	6 Months Ended
	Jun. 30, 2015
RECENT ACQUISITIONS [Abstract]
RECENT ACQUISITIONS	NOTE 2 – RECENT ACQUISITIONS Acquisition of Steel Media On October 30, 2014, we acquired 100 The acquisition of Steel Media is intended to complement and augment the current operations of Social Reality. Together, the companies intend to offer and deliver improved performance and technology for digital advertising buy-side and sell-side solutions, delivered to agencies, brands and publishers by our combined digital sales team. We expect that the combined expertise of the two companies will enhance the quality of our technology and service. As consideration for the purchase of Steel Media, we agreed to pay the Seller up to $ 20 7.5 2 one 2.5 2,386,863 8 6,584,042 18,584,042 The final accounting for the acquisition of Steel Media has not been completed and will be completed during the third quarter of 2015. The preliminary allocation of the purchase price to the assets acquired and liabilities assumed based on the estimated fair values is as follows: Cash $ 32,038 Accounts receivable and other assets 2,975,728 Equipment 7,777 Goodwill and other intangibles 17,562,911 Total assets acquired 20,578,454 Accounts payable and other liabilities (1,994,412 ) Total $ 18,584,042 At this time we do not expect that goodwill will be tax deductible. Acquisition of Five On December 19, 2014 we acquired 100 600,000 756,000 Five Delta is a managed advertising service that uses proprietary technology and methods to optimize digital advertising for its customers. Five Delta primarily utilizes high-quality first-party data from major platforms like Facebook, Yahoo, LinkedIn and Google in optimization decisions. Five Delta's goal is to maximize marketing budget utility while simultaneously reporting clear and actionable information to its clients. The acquisition of Five Delta is intended to complement and augment the current operations of Social Reality and Steel Media through the integration of its proprietary technology and methods into our operations. The final accounting for the acquisition of Five Delta has not been completed and will be completed during the third quarter of 2015. The entire purchase price has been preliminarily allocated to intellectual property.

NOTES PAYABLE

NOTES PAYABLE	6 Months Ended
	Jun. 30, 2015
NOTES PAYABLE [Abstract]
NOTES PAYABLE	NOTE 3 – NOTES PAYABLE 2014 Transactions: Financing Agreement with Victory Park Management, LLC as agent for the lenders On October 30, 2014 (the "Financing Agreement Closing Date"), the Company entered into a financing agreement (the "Financing Agreement") with Victory Park Management, LLC, as administrative agent and collateral agent for the lenders and holders of notes and warrants issued thereunder (the "Agent"). The Financing Agreement provides for borrowings of up to $ 20 100 9 10 4 4 2 The Financing Agreement provides for subsidiaries of the Company to join the Financing Agreement from time to time as borrowers and cross guarantors thereunder. Immediately after the Company's acquisition of Steel Media on October 30, 2014, Steel Media executed a joinder agreement under which it became a borrower under the Financing Agreement. The Company and its subsidiary, Steel Media, are cross guarantors of each other's obligations under the Financing Agreement, all of which guaranties and obligations are secured pursuant to the terms of the Pledge and Security Agreement. On May 14, 2015 we entered into the First Amendment to Financing Agreement with Victory Park Management, LLC, as administrative agent and collateral agent for the lenders. Under the terms of the amendment, the leverage ratio, senior leverage ratio, fixed charge coverage ratio and interest coverage ratio under the Financing Agreement were all modified, and the minimum current ratio was reduced. The amendment also modified our obligations with respect to the delivery of certain reports, certain representations by us as well as clarifying other additional terms by which the loan is administered. Notes payable consists of the following: Principal amount $ 8,441,735 PIK interest accrued 230,993 8,672,728 Less current portion (1,541,000 ) Notes payable and PIK interest accrued, net of current portion $ 7,131,728 Pursuant to the Financing Agreement, the Company also issued to the lender thereunder, on the Financing Agreement Closing Date, a five 2,900,000 1.00 50 1,500,000 1,232,294 Activity for the put liability during the six months ended June 30, 2015 was: December 31, 2014 Activity During the Period Accretion in Value June 30, 2015 Put liability $ 1,260,010 $ — $ 84,528 $ 1,344,538 Total $ 1,260,010 $ — $ 84,528 $ 1,344,538 We incurred a total of $ 3,164,352 During the three and six months ended June 30, 2015, $ 308,434 628,370 2,279,366 Note payable – Richard Steel As partial consideration for the purchase of Steel Media described in Note 2, we executed a one 2.5 2,386,863 The Note issued to Mr. Steel bears interest at the rate of 5 10 five 25

STOCKHOLDERS' EQUITY

STOCKHOLDERS' EQUITY	6 Months Ended
	Jun. 30, 2015
STOCKHOLDERS' EQUITY [Abstract]
STOCKHOLDERS' EQUITY	NOTE 4 – STOCKHOLDERS' EQUITY Preferred Stock We are authorized to issue 50,000,000 0.001 200,000 Common Stock We are authorized to issue an aggregate of 259,000,000 250,000,000 0.001 9,000,000 0.001 two In January 2015 we sold three 882,001 1.50 8,820 During the six months ended June 30, 2015 we issued 128,331 Stock Awards During the three and six months ended June 30, 2015 we recorded expense of $ 117,822 303,842 Stock Options and Warrants During February 2015 we granted 12,000 one 1.20 five 0.62 Black-Scholes 0.50 0 99 2 1,867 3,111 . During the three and six months ended June 30, 2015 we recorded expense of $ 68,828 139,730

RELATED PARTY TRANSACTIONS

RELATED PARTY TRANSACTIONS	6 Months Ended
	Jun. 30, 2015
Related Party Transactions [Abstract]
Related Party Transactions	NOTE 5 – RELATED PARTY TRANSACTIONS We are obligated to Richard Steel, our president and a director, pursuant to a promissory note in the amount of $ 2,500,000 We are also obligated to Mr. Steel for contingent Earnout Consideration of up to $ 8,000,000 Media, as described in Note 2. The Company initially recorded the liability at its present value of $ 6,584,042 . Changes in the value will be recorded through the statement of operations. Activity for the contingent consideration payable during the six months ended June 30, 2015 was: December 31, 2014 Activity During the Period Accretion in Value June 30, 2015 Contingent consideration payable $ 6,732,123 $ — $ 451,628 $ 7,183,751 Total $ 6,732,123 $ — $ 451,628 $ 7,183,751 Maturities of contingent consideration are as follows: Year ended December 31, 2015 $ 3,827,339 2016 $ 3,356,412

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	6 Months Ended
	Jun. 30, 2015
COMMITMENTS AND CONTINGENCIES [Abstract]
COMMITMENTS AND CONTINGENCIES	NOTE 6 – COMMITMENTS AND CONTINGENCIES Operating Leases The Company leases executive offices under an operating lease with lease terms which expire through December 31, 2018. Rent expense for office space amounted to $ 37,719 11,303 76,021 25,413 Other Commitments In the ordinary course of business, the Company may provide indemnifications of varying scope and terms to customers, vendors, lessors, business partners, and other parties with respect to certain matters, including, but not limited to, losses arising out of the Company's breach of such agreements, services to be provided by the Company, or from intellectual property infringement claims made by third parties. In addition, the Company has entered into indemnification agreements with its directors and certain of its officers and employees that will require the Company to, among other things, indemnify them against certain liabilities that may arise by reason of their status or service as directors, officers or employees. The Company has also agreed to indemnify certain former officers, directors and employees of acquired companies in connection with the acquisition of such companies. The Company maintains director and officer insurance, which may cover certain liabilities arising from its obligation to indemnify its directors and certain of its officers and employees, and former officers, directors and employees of acquired companies, in certain circumstances. It is not possible to determine the maximum potential amount of exposure under these indemnification agreements due to the limited history of prior indemnification claims and the unique facts and circumstances involved in each particular agreement. Such indemnification agreements may not be subject to maximum loss clauses. Employment agreements We have entered into employment agreements with a number of our employees. These agreements may include provisions for base salary, guaranteed and discretionary bonuses and option grants. The agreements may contain severance provisions if the employees are terminated without cause, as defined in the agreements. Litigation From time to time, the Company may become subject to legal proceedings, claims and litigation arising in the ordinary course of business. In addition, the Company may receive letters alleging infringement of patent or other intellectual property rights. The Company is not currently a party to any material legal proceedings, nor is the Company aware of any pending or threatened litigation that would have a material adverse effect on the Company's business, operating results, cash flows or financial condition should such litigation be resolved unfavorably.

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	6 Months Ended
	Jun. 30, 2015
SUBSEQUENT EVENTS [Abstract]
SUBSEQUENT EVENTS	NOTE 7 – SUBSEQUENT EVENTS On July 6, 2015 we borrowed an additional $ 1,500,000 1,500,000 10 4 2

ORGANIZATION AND SUMMARY OF S13

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	6 Months Ended
	Jun. 30, 2015
ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]
Organization and Basis of Presentation	Organization and Basis of Presentation Social Reality, Inc. ("Social Reality", "we", "us" or "the Company") is a Delaware corporation formed on August 2, 2011. Effective January 1, 2012 12,328,767 At Social Reality, we sell digital advertising campaigns to advertising agencies and brands. We have developed technology that allows brands to launch and manage digital advertising campaigns, and we provide the platform that allows website publishers to sell their media inventory to a number of digital adverting buyers. Our focus is to provide technology tools that enable both publishers and advertisers to maximize their digital advertising initiatives. We derive our revenues from: • sales of digital advertising campaigns to advertising agencies and brands; • sales of media inventory owned by our publishing partners through real-time bidding, or RTB, exchanges; • sale and licensing of our GroupAd platform and related media; and, • creation of custom platforms for buying media on SRAX for large brands. The five core elements of this business are: • Social Reality Ad Exchange or "SRAX" – Real Time Bidding sell side and buy side representation • GroupAd • SRAX MD • SRAX DI • Steel Media We offer our customers a number of pricing options including cost-per-thousand-impression ("CPM"), whereby our customers pay based on the number of times the target audience is exposed to the advertisement, and cost-per-engagement ("CPE"), whereby payment is triggered only when an individual takes a specific activity. We also create applications as custom programs and build them on a campaign-by-campaign basis, and offer them on a managed- or self-service subscription basis through our GroupAd platform. GroupAd allows brand marketers to select from a number of pre-created applications and then deploy them into their social media channels. Social Reality is also an approved Facebook advertising partner, through Facebook's PMD (Preferred Marketing Developer) program. We sell targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies across large Facebook apps and websites, generating qualified Facebook likes and quantifiable engagement for our clients, driving online sales and increased brand equity. We are headquartered in Los Angeles, California.
Basis of Presentation	Basis of Presentation The accompanying condensed consolidated financial statements are unaudited. The unaudited interim financial statements have been prepared in accordance with accounting principles generally accepted in the United States ("GAAP") and pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). Certain information and note disclosures normally included in annual financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to those rules and regulations, although the Company believes that the disclosures made are adequate to make the information not misleading. These interim financial statements as of and for the three and six months ended June 30, 2015 and 2014 are unaudited; however, in the opinion of management, such statements include all adjustments (consisting of normal recurring accruals) necessary to present fairly the financial position, results of operations and cash flows of the Company for the periods presented. The results for the three and six months ended June 30, 2015 are not necessarily indicative of the results to be expected for the year ending December 31, 2015 or for any future period. All references to June 30, 2015 and 2014 in these footnotes are unaudited. These unaudited condensed financial statements should be read in conjunction with our audited financial statements and the notes thereto for the year ended December 31, 2014, included in the Company's annual report on Form 10-K filed with the SEC on March 31, 2015. The condensed balance sheet as of December 31, 2014 has been derived from the audited financial statements at that date but does not include all disclosures required by the accounting principles generally accepted in the United States of America.
Principles of Consolidation	Principles of Consolidation The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All material intercompany transactions and balances have been eliminated in consolidation. The consolidated financial statements include the accounts of the Company and its subsidiaries from the acquisition date of majority voting control and through the date of disposition, if any.
Use of Estimates	Use of Estimates Accounting principles generally accepted in the United States ("GAAP") require management of the Company to make estimates and assumptions in the preparation of these consolidated financial statements that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from these estimates and assumptions. The most significant areas that require management judgment and which are susceptible to possible change in the near term include the Company's revenue recognition, allowance for doubtful accounts and sales credits, stock-based compensation, income taxes, goodwill and other intangible assets. The accounting policies for these areas are discussed elsewhere in these consolidated financial statements.
Cash and Cash Equivalents	Cash and Cash Equivalents The Company considers all short-term highly liquid investments with a remaining maturity at the date of purchase of three months or less to be cash equivalents.
Revenue Recognition	Revenue Recognition The Company recognizes revenue when the following criteria have been met: persuasive evidence of an arrangement exists, no significant Company obligations remain, collection of the related receivable is reasonably assured, and the fees are fixed or determinable. The Company acts as a principal in its revenue transactions as the Company is the primary obligor in the transactions. Revenue is recognized on a gross basis, and media and publisher expenses that are directly related to a revenue-generating event are recorded as a component of cost of revenue.
Cost of Revenue	Cost of Revenue Cost of revenue consists of payments to media providers and website publishers that are directly related to a revenue-generating event and project and application design costs. The Company becomes obligated to make payments related to media providers and website publishers in the period the advertising impressions, click-throughs, actions or lead-based information are delivered or occur. Such expenses are classified as cost of revenue in the corresponding period in which the revenue is recognized in the accompanying income statement.
Accounts Receivable	Accounts Receivable Credit is extended to customers based on an evaluation of their financial condition and other factors. Management periodically assesses the Company's accounts receivable and, if necessary, establishes an allowance for estimated uncollectible amounts. Accounts determined to be uncollectible are charged to operations when that determination is made. The Company usually does not require collateral.
Concentration of Credit Risk, Significant Customers and Supplier Risk	Concentration of Credit Risk, Significant Customers and Supplier Risk Financial instruments that potentially subject the Company to concentration of credit risk consist of cash and cash equivalents and accounts receivable. Cash and cash equivalents are deposited in the United States. The balances in the United States held at any one financial institution are generally in excess of Federal Deposit Insurance Corporation ("FDIC") insurance limits. The uninsured cash bank balances were approximately $ 1,016,000 . At June 30, 2015 , one SRAX AD Exchange customer, who collects advertising payments from multiple advertisers, and two additional customers each accounted for more than 10% of the accounts receivable balance, for a total of 80 six months ended June 30, 2015 two customers accounted for 63 75
Fair Value of Financial Instruments	Fair Value of Financial Instruments The Company's financial instruments, including cash and cash equivalents, net accounts receivable, accounts payable and accrued expenses, are carried at historical cost. At June 30, 2015 and December 31, 2014 the carrying amounts of these instruments approximated their fair values because of the short-term nature of these instruments.
Business Combinations	Business Combinations For all business combinations (whether partial, full or step acquisitions), the Company records 100% of all assets and liabilities of the acquired business, including goodwill, generally at their fair values; contingent consideration, if any, is recognized at its fair value on the acquisition date and; for certain arrangements, changes in fair value are recognized in earnings until settlement; and acquisition-related transaction and restructuring costs are expensed rather than treated as part of the cost of the acquisition.
Goodwill	Goodwill The Company will test for impairment of goodwill annually as of September 30 at the reporting unit level or whenever events or circumstances indicate that goodwill might be impaired. The impairment test is a two-step process, whereby in the first step, the Company compares the estimated fair value of the reporting unit with the reporting unit's carrying amount, including goodwill. The Company determines the estimated fair value of each reporting unit using a discounted cash flow approach, giving consideration to the market valuation approach. If the carrying amount of a reporting unit exceeds the reporting unit's fair value, the Company performs the second step of the goodwill impairment test to determine the amount of impairment, if any.
Long-lived Assets	Long-lived Assets Management evaluates the recoverability of the Company's identifiable intangible assets and other long-lived assets when events or circumstances indicate a potential impairment exists. Events and circumstances considered by the Company in determining whether the carrying value of identifiable intangible assets and other long-lived assets may not be recoverable include, but are not limited to: significant changes in performance relative to expected operating results; significant changes in the use of the assets; significant negative industry or economic trends; a significant decline in the Company's stock price for a sustained period of time; and changes in the Company's business strategy. In determining if impairment exists, the Company estimates the undiscounted cash flows to be generated from the use and ultimate disposition of these assets. If impairment is indicated based on a comparison of the assets' carrying values and the undiscounted cash flows, the impairment loss is measured as the amount by which the carrying amount of the assets exceeds the fair value of the assets.
Earnings (loss) Per Share	Earnings (loss) Per Share We use ASC 260, "Earnings Per Share" for calculating the basic and diluted earnings (loss) per share. We compute basic earnings (loss) per share by dividing net income (loss) by the weighted average number of common shares outstanding. Diluted earnings (loss) per share is computed based on the weighted average number of shares of common stock plus the effect of dilutive potential common shares outstanding during the period using the treasury stock method. Dilutive potential common shares include outstanding stock options and warrants and stock awards. For periods with a net loss, basic and diluted loss per share are the same, in that any potential common stock equivalents would have the effect of being anti-dilutive in the computation of net loss per share. There were 13,735,471 June 30, 2015 and 5,972,535 2,609,271 .
Income Taxes	Income Taxes We utilize ASC 740 “Income Taxes” which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred income taxes are recognized for the tax consequences in future years of differences between the tax bases of assets and liabilities and their financial reporting amounts at year-end based on enacted laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income. The Company recognizes the impact of a tax position in the financial statements only if that position is more likely than not of being sustained upon examination by taxing authorities, based on the technical merits of the position. Our practice is to recognize interest and/or penalties related to income tax matters in income tax expense.
Stock-Based Compensation	Stock-Based Compensation We account for our stock based compensation under ASC 718 "Compensation – Stock Compensation" using the fair value based method. Under this method, compensation cost is measured at the grant date based on the value of the award and is recognized over the service period, which is usually the vesting period. This guidance establishes standards for the accounting for transactions in which an entity exchanges it equity instruments for goods or services. It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity's equity instruments or that may be settled by the issuance of those equity instruments. We use the fair value method for equity instruments granted to non-employees and use the Black-Scholes model for measuring the fair value of options. The stock based fair value compensation is determined as of the date of the grant or the date at which the performance of the services is completed (measurement date) and is recognized over the vesting periods.
Business Segments	Business Segments The Company uses the "management approach" to identify its reportable segments. The management approach designates the internal organization used by management for making operating decisions and assessing performance as the basis for identifying the Company's reportable segments. Using the management approach, the Company determined that it has one
Recently Issued Accounting Standards	Recently Issued Accounting Standards Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying financial statements.

RECENT ACQUISITIONS (Tables)

RECENT ACQUISITIONS (Tables)	6 Months Ended
	Jun. 30, 2015
RECENT ACQUISITIONS [Abstract]
Schedule of preliminary allocation of the purchase price to the assets acquired and liabilities assumed based on the estimated fair values	Cash $ 32,038 Accounts receivable and other assets 2,975,728 Equipment 7,777 Goodwill and other intangibles 17,562,911 Total assets acquired 20,578,454 Accounts payable and other liabilities (1,994,412 ) Total $ 18,584,042

NOTES PAYABLE (Tables)

NOTES PAYABLE (Tables)	6 Months Ended
	Jun. 30, 2015
NOTES PAYABLE [Abstract]
Schedule of notes payable	Principal amount $ 8,441,735 PIK interest accrued 230,993 8,672,728 Less current portion (1,541,000 ) Notes payable and PIK interest accrued, net of current portion $ 7,131,728
Schedule of put liability	December 31, 2014 Activity During the Period Accretion in Value June 30, 2015 Put liability $ 1,260,010 $ — $ 84,528 $ 1,344,538 Total $ 1,260,010 $ — $ 84,528 $ 1,344,538

RELATED PARTY TRANSACTIONS (Tab

RELATED PARTY TRANSACTIONS (Tables)	6 Months Ended
	Jun. 30, 2015
Related Party Transactions [Abstract]
Schedule of Contingent Consideration Payable	December 31, 2014 Activity During the Period Accretion in Value June 30, 2015 Contingent consideration payable $ 6,732,123 $ — $ 451,628 $ 7,183,751 Total $ 6,732,123 $ — $ 451,628 $ 7,183,751
Schedule of Maturities of Contingent Consideration	Year ended December 31, 2015 $ 3,827,339 2016 $ 3,356,412

ORGANIZATION AND SUMMARY OF S17

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)	1 Months Ended	3 Months Ended		6 Months Ended
	Jan. 31, 2012shares	Jun. 30, 2015USD ($)shares	Jun. 30, 2014shares	Jun. 30, 2015USD ($)itemshares	Jun. 30, 2014shares
Business Acquisition [Line Items]
Number of operating segments | item				1
Uninsured cash bank balance | $		$ 1,016,000		$ 1,016,000
Antidilutive common share equivalents			5,972,535	13,735,471	5,972,535
Dilutive effect of potential common shares		2,609,271
Accounts Receivable [Member] | Credit Concentration Risk [Member]
Concentration Risk [Line Items]
Concentration risk percentage				80.00%
Revenues [Member] | Customer Concentration Risk [Member]
Concentration Risk [Line Items]
Concentration risk percentage				63.00%
Revenues [Member] | Credit Concentration Risk [Member]
Concentration Risk [Line Items]
Concentration risk percentage					75.00%
Social Reality LLC [Member]
Business Acquisition [Line Items]
Effective date of business acquisition	Jan. 1, 2012
Social Reality LLC [Member] | Class A and Class B common stock [Member]
Business Acquisition [Line Items]
Shares issued in business acquisition	12,328,767

RECENT ACQUISITIONS (Acquisitio

RECENT ACQUISITIONS (Acquisition of Steel Media) (Details) - Steel Media [Member] - USD ($)	Oct. 30, 2014	Jun. 30, 2015	Dec. 31, 2014
Business Acquisition [Line Items]
Ownership acquired (as a percent)	100.00%
Cash payment	$ 7,500,000
Cash payment held in escrow	2,000,000
Maximum earnout consideration	8,000,000
Value of earnout consideration	6,584,042	$ 7,183,751	$ 6,732,123
Acquisition price	$ 18,584,042
Secured subordinated promissory note [Member]
Business Acquisition [Line Items]
Notes term	1 year
Notes issued	$ 2,500,000
Secured subordinated promissory note [Member] | Common Class A [Member]
Business Acquisition [Line Items]
Escrow shares	2,386,863
Maximum [Member]
Business Acquisition [Line Items]
Purchase consideration	$ 20,000,000

RECENT ACQUISITIONS (Preliminar

RECENT ACQUISITIONS (Preliminary allocation of the purchase price to the assets acquired and liabilities) (Details) - Steel Media [Member]	Oct. 30, 2014USD ($)
Preliminary allocation of the purchase price to the assets acquired and liabilities assumed based on the estimated fair values
Cash	$ 32,038
Accounts receivable and other assets	2,975,728
Equipment	7,777
Goodwill and other intangibles	17,562,911
Total assets acquired	20,578,454
Accounts payable and other liabilities	(1,994,412)
Total	$ 18,584,042

RECENT ACQUISITIONS (Acquisit20

RECENT ACQUISITIONS (Acquisition of Five Delta, Inc.) (Details) - Dec. 19, 2014 - Five Delta [Member] - USD ($)	Total
Business Acquisition [Line Items]
Ownership acquired (as a percent)	100.00%
Purchase consideration	$ 756,000
Common Class A [Member]
Business Acquisition [Line Items]
Number of common stock issued	600,000

NOTES PAYABLE (Financing Agreem

NOTES PAYABLE (Financing Agreement with Victory Park Management, LLC as agent for the lenders) (Details) - USD ($)	Oct. 30, 2014	Jun. 30, 2015	Jun. 30, 2015	Jun. 30, 2014	Dec. 31, 2014
Debt Instrument [Line Items]
Present value of put liability		$ 1,344,538	$ 1,344,538		$ 1,260,010
Amortization of debt issue costs		308,434	628,370
Deferred debt issue costs		$ 2,279,366	$ 2,279,366		$ 2,907,736
Financing Agreement [Member]
Debt Instrument [Line Items]
Notes issued	$ 9,000,000
Percentage of equity interest pledged	100.00%
Interest rate (as a percent)	10.00%
Paid-in-kind interest rate (as a percent)	4.00%
Exercise period of warrants	5 years
Exercise price of warrants	$ 1
Percentage of revenue used as base to calculate purchase price	50.00%
Amount used as base to calculate purchase price	$ 1,500,000
Present value of put liability	1,232,294
Costs related to agreement	$ 3,164,352
Financing Agreement [Member] | Common Class A [Member]
Debt Instrument [Line Items]
Number of shares to be issued	2,900,000
Maximum [Member] | Financing Agreement [Member]
Debt Instrument [Line Items]
Notes issued	$ 20,000,000
Paid-in-kind interest rate (as a percent)	4.00%
Minimum [Member] | Financing Agreement [Member]
Debt Instrument [Line Items]
Paid-in-kind interest rate (as a percent)	2.00%

NOTES PAYABLE (Schedule of Note

NOTES PAYABLE (Schedule of Notes Payable) (Details) - USD ($)	Jun. 30, 2015	Dec. 31, 2014
NOTES PAYABLE [Abstract]
Principal amount	$ 8,441,735
PIK interest accrued	230,993
Notes payable	8,672,728
Less current portion	(1,541,000)	$ (1,350,000)
Notes payable and PIK interest accrued, net of current portion	$ 7,131,728	$ 7,713,014

NOTES PAYABLE (Schedule of Put

NOTES PAYABLE (Schedule of Put Liability) (Details) - USD ($)	6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014
Activity for the put liability- notes payable [Roll Forward]
Beginning balance	$ 1,260,010
Activity During the Period
Accretion in Value	$ 84,528
Ending balance	1,344,538
Put Liability Notes Payable [Member]
Activity for the put liability- notes payable [Roll Forward]
Beginning balance	$ 1,260,010
Activity During the Period
Accretion in Value	$ 84,528
Ending balance	$ 1,344,538

NOTES PAYABLE (Note payable - R

NOTES PAYABLE (Note payable - Richard Steel) (Details) - Oct. 30, 2014 - Secured subordinated promissory note [Member] - Steel Media [Member] - Range [Domain] - USD ($) $ in Millions	Total
Debt Instrument [Line Items]
Notes term	1 year
Notes issued	$ 2.5
Interest rate (as a percent)	5.00%
Increased interest rate (as a percent)	10.00%
Notice period for prepayment of debt	5 days
Percentage of quarterly installments	25.00%
Common Class A [Member]
Debt Instrument [Line Items]
Escrow shares	2,386,863

STOCKHOLDERS' EQUITY (Details)

STOCKHOLDERS' EQUITY (Details) - USD ($)	1 Months Ended		3 Months Ended	6 Months Ended
	Feb. 28, 2015	Jan. 31, 2015	Jun. 30, 2015	Jun. 30, 2015	Dec. 31, 2014
Preferred Stock, shares authorized			50,000,000	50,000,000	50,000,000
Preferred Stock, par value per share			$ 0.001	$ 0.001	$ 0.001
Common Stock, shares authorized			259,000,000	259,000,000	259,000,000
Expense related to restricted stock awards			$ 117,822	$ 303,842
Amortization of fair value of stock options			68,828	139,730
Director [Member] | Employee Stock Option [Member]
Granted during the period	12,000
Share-based compensation, vesting period	1 year
Granted during the period, exercise price	$ 1.20
Award term	5 years
Stock options granted, grant date fair value	$ 0.62
Pricing model used in calculation of grant-date fair value	Black-Scholes
Share-based compensation, risk free interest rate	0.50%
Share-based compensation, expected dividend yield	0.00%
Share-based compensation, expected volatility rate	99.00%
Share-based compensation, expected life in years	2 years
Amortization of fair value of stock options			$ 1,867	$ 3,111
Common Class A [Member]
Common Stock, shares authorized			250,000,000	250,000,000	250,000,000
Common Stock, par value per share			$ 0.001	$ 0.001	$ 0.001
Common Stock, voting rights				One vote per share
Shares issued for stock awards that have vested				128,331
Common Class B [Member]
Common Stock, shares authorized			9,000,000	9,000,000	9,000,000
Common Stock, par value per share			$ 0.001	$ 0.001	$ 0.001
Common Stock, voting rights				ten votes per share
Series 1 Preferred Stock [Member]
Preferred Stock, shares authorized			200,000	200,000	200,000
Warrants [Member]
Warrants to purchase shares of common stock, number of shares of common stock		882,001
Exercise price of warrant		$ 1.50
Proceeds from issuance of private placement		$ 8,820
Exercise period of warrants		3 years

RELATED PARTY TRANSACTIONS (Det

RELATED PARTY TRANSACTIONS (Details) - USD ($)	Jun. 30, 2015	Dec. 31, 2014	Oct. 30, 2014
Related Party Transaction [Line Items]
Note payable - related party	$ 2,500,000	$ 2,500,000
Steel Media [Member]
Related Party Transaction [Line Items]
Contingent Earnout Consideration	7,183,751	$ 6,732,123	$ 6,584,042
Maximum earnout consideration			$ 8,000,000
Richard Steel [Member] | Steel Media [Member]
Related Party Transaction [Line Items]
Maximum earnout consideration	8,000,000
Richard Steel [Member] | Promissory note [Member]
Related Party Transaction [Line Items]
Note payable - related party	$ 2,500,000

RELATED PARTY TRANSACTIONS (Sch

RELATED PARTY TRANSACTIONS (Schedule of contingent consideration payable) (Details) - USD ($)	6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014
Activity for the contingent consideration payable [Roll Forward]
Accretion in Value	$ 451,628
Steel Media [Member]
Activity for the contingent consideration payable [Roll Forward]
Beginning of period	$ 6,732,123
Activity During the Period
Accretion in Value	$ 451,628
End of period	7,183,751
Contingent consideration payable [Member] | Steel Media [Member]
Activity for the contingent consideration payable [Roll Forward]
Beginning of period	$ 6,732,123
Activity During the Period
Accretion in Value	$ 451,628
End of period	$ 7,183,751

RELATED PARTY TRANSACTIONS (S28

RELATED PARTY TRANSACTIONS (Schedule of maturities of contingent consideration payable) (Details)	Jun. 30, 2015USD ($)
Maturities of:
2,015	$ 3,827,339
2,016	$ 3,356,412

COMMITMENTS AND CONTINGENCIES (

COMMITMENTS AND CONTINGENCIES (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Schedule of the future minimum lease payments
Rent expense	$ 37,719	$ 11,303	$ 76,021	$ 25,413

SUBSEQUENT EVENTS (Details)

SUBSEQUENT EVENTS (Details) - Financing Agreement [Member] - USD ($)	Jul. 06, 2015	Oct. 30, 2014
Subsequent Event [Line Items]
Debt instrument, face amount		$ 9,000,000
Interest rate (as a percent)		10.00%
Paid-in-kind interest rate (as a percent)		4.00%
Maximum [Member]
Subsequent Event [Line Items]
Debt instrument, face amount		$ 20,000,000
Paid-in-kind interest rate (as a percent)		4.00%
Minimum [Member]
Subsequent Event [Line Items]
Paid-in-kind interest rate (as a percent)		2.00%
Subsequent Event [Member]
Subsequent Event [Line Items]
Proceeds from agreement	$ 1,500,000
Debt instrument, face amount	$ 1,500,000
Interest rate (as a percent)	10.00%
Subsequent Event [Member] | Maximum [Member]
Subsequent Event [Line Items]
Paid-in-kind interest rate (as a percent)	4.00%
Subsequent Event [Member] | Minimum [Member]
Subsequent Event [Line Items]
Paid-in-kind interest rate (as a percent)	2.00%