Starco Brands (STCB) 10-Q 14 Nov 14 2014 Q3 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information (USD $)	9 Months Ended
	Sep. 30, 2014	Nov. 07, 2014
Document And Entity Information	'	'
Entity Registrant Name	'Insynergy Products, Inc	'
Entity Central Index Key	'0001539850	'
Document Type	'10-Q	'
Document Period End Date	30-Sep-14	'
Amendment Flag	'false	'
Current Fiscal Year End Date	'--12-31	'
Is Entity a Well-known Seasoned Issuer?	'No	'
Is Entity a Voluntary Filer?	'No	'
Is Entity's Reporting Status Current?	'Yes	'
Entity Filer Category	'Smaller Reporting Company	'
Entity Public Float	'	$0
Entity Common Stock, Shares Outstanding	21,615,698	23,005,856
Document Fiscal Period Focus	'Q3	'
Document Fiscal Year Focus	'2014	'

Balance_Sheets_Unaudited

Balance Sheets (Unaudited) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Current Assets:	'	'
Cash	$855	$8,398
Inventory	129,764	25,730
Prepaid consulting	65,295	'
Prepaid and other expenses	294,447	71,362
Total Current Assets	490,361	105,490
Deposit	10,610	10,610
Deferred stock option compensation	87,060	'
Property and equipment, net	103,074	72,596
Total Assets	691,105	188,696
Current Liabilities:	'	'
Accounts payable	122,545	122,863
Other payable and accruals	150,070	10,593
Accrued compensation	86,903	92,332
Due to an officer	10,000	32,500
Notes payable	331,194	177,311
Accrued interest	16,953	6,964
Total Current Liabilities	717,665	442,563
Note payable - non current	10,000	'
Total Liabilities	727,665	442,563
Stockholders' Equity (Deficit):	'	'
Common stock par value $.001 300,000,000 shares authorized, 21,615,698 and 19,760,683 shares, issued, respectively	21,618	19,762
Additional paid in capital	5,426,636	4,419,476
Retained deficit	-5,484,814	-4,693,105
Total Stockholders' Equity (Deficit)	-36,560	-253,867
Total Liabilities and Stockholders' Equity (Deficit)	$691,105	$188,696

Balance_Sheets_Unaudited_Paren

Balance Sheets (Unaudited) (Parenthetical) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Statement of Financial Position [Abstract]	'	'
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	300,000,000	300,000,000
Common stock, shares issued	21,615,698	19,760,683
Common stock, shares outstanding	21,615,698	19,760,683

Statements_of_Operations_Unaud

Statements of Operations (Unaudited) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Income Statement [Abstract]	'	'	'	'
Revenues	$4,662	$9,613	$7,877	$23,421
Costs of goods sold	664	36,213	3,584	53,655
Gross margin	3,998	-26,600	4,293	-30,234
Operating Expenses:	'	'	'	'
Compensation expense	39,561	68,707	165,644	216,207
Advertising and promotion	10,171	136,581	77,263	205,966
Professional fees	23,025	19,415	54,434	312,420
General and administrative	305,525	122,842	483,995	380,013
Total operating expenses	378,282	347,545	781,336	1,114,606
Loss from operations	-374,284	-374,145	-777,043	-1,144,840
Other Income (Expense):	'	'	'	'
Interest expense	-5,214	-3,088	-14,666	-7,754
Loss on disposal of assets	'	-35,259	'	-35,259
Other income	'	2,600	'	2,600
Gain on extinguishment of debt	'	'	'	120,862
Total other income (expense)	-5,214	-35,747	-14,666	80,449
Net Loss	($379,498)	($409,892)	($791,709)	($1,064,391)
Loss per Share, Basic & Diluted	($0.02)	($0.02)	($0.04)	($0.06)
Weighted Average Shares Outstanding	21,783,591	18,279,971	20,501,232	17,470,863

Statements_of_Cash_Flows_Unaud

Statements of Cash Flows (Unaudited) (USD $)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013
CASH FLOW FROM OPERATING ACTIVITES:	'	'
Net Loss for the Period	($791,709)	($1,064,391)
Adjustments to reconcile net loss to net cash used by operating activities:	'	'
Shares issued for services and rent	207,300	287,682
Stock option expense	43,530	'
Depreciation	29,476	19,395
Gain on extinguishment of debt	'	-120,862
Loss on disposal of assets	'	35,259
Inventory impairment	'	45,397
Contributed services	'	32,963
Interest expense on shareholder loan	1,423	275
Changes in Operating Assets and Liabilities:	'	'
(Increase) / decrease in prepaids & other assets	-25,006	25,924
Decrease / (increase) in inventory	-104,034	60,257
Increase accounts payable	-318	10,109
Increase in accrued expenses	187,623	2,373
Increase in accrued interest	10,848	6,851
Increase in accrued salary	96,395	130,383
Net Cash (Used) in Operating Activities	-344,472	-521,937
CASH FLOWS FROM INVESTING ACTIVITIES:	'	'
Purchase of property and equipment	-59,954	-40,457
Net Cash Used by Investing Activities	-59,954	-40,457
CASH FLOWS FROM FINANCING ACTIVITIES:	'	'
Proceeds from issuance of stock	75,000	228,000
Officer advances	10,400	'
Repayment of officer advance	-32,900	'
Payments on loan from shareholders	'	-5,470
Proceeds from notes payable	376,847	412,742
Payments on notes payable	-32,464	-123,196
Net Cash Provided by Financing Activities	396,883	512,076
Net Increase (decrease) in Cash	-7,543	-50,318
Cash at Beginning of Period	8,398	67,860
Cash at End of Period	855	17,542
Cash paid during the year for:	'	'
Interest	107	'
Franchise and income taxes	'	'
Supplemental disclosure of non-cash activities:	'	'
Issuance of stock options	195,885	'
Stock issued for conversion of debt	181,359	'
Stock issued for accrued rent	127,938	49,260
Stock issued for prepaid rent	$149,970	$539,000

ORGANIZATION_AND_DESCRIPTION_O

ORGANIZATION AND DESCRIPTION OF BUSINESS	9 Months Ended
	Sep. 30, 2014
Notes to Financial Statements	'
ORGANIZATION AND DESCRIPTION OF BUSINESS	'
	NOTE 1 - ORGANIZATION AND DESCRIPTION OF BUSINESS
	Insynergy Products, Inc.(formerly Insynergy, Inc.) (the "Company") was incorporated in the State of Nevada on January 26, 2010 to engage in Direct Response marketing that has the ability to take a product from the drawing board to the ultimate consumer via sales through television and/or retail. Direct Response marketing is a booming $300 billion per year business that has evolved during the past two decades from an entrepreneurial industry to one that now encompasses the marketing efforts of a vast majority of Fortune 500 companies.

SUMMARY_OF_SIGNIFICANT_ACCOUNT

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	9 Months Ended
	Sep. 30, 2014
Accounting Policies [Abstract]	'
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	'
	NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	Basis of presentation
	The Company's unaudited financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP").The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. These financial statements should be read in conjunction with the audited financial statements and footnotes for the year ended December 31, 2013 included on the Company's Form 10-K. The results of the nine months ended September 30, 2014 are not necessarily indicative of the results to be expected for the full year ending December 31, 2014.
	Management further acknowledges that it is solely responsible for adopting sound accounting practices, establishing and maintaining a system of internal accounting control and preventing and detecting fraud. The Company's system of internal accounting control is designed to assure, among other items, that 1) recorded transactions are valid; 2) valid transactions are recorded; and 3) transactions are recorded in the proper period in a timely manner to produce financial statements which present fairly the financial condition, results of operations and cash flows of the Company for the respective periods being presented.
	Reclassifications
	Certain reclassifications have been made to the prior year financial information to conform to the presentation used in the financial statements for the nine months ended September 30, 2014.
	Subsequent events
	The Company follows the guidance in Section 855-10-50 of the FASB Accounting Standards Codification for the disclosure of subsequent events. The Company will evaluate subsequent events through the date when the financial statements were issued. Pursuant to ASU 2010-09 of the FASB Accounting Standards Codification, the Company, as a public reporting company, considers its financial statements issued when they are widely distributed to users, such as through filing them on EDGAR.
	Recently issued accounting pronouncements
	In July 2013, the FASB issued Accounting Standards Update 2013-11 Income Taxes (Topic 740) Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carry-forward, a Similar Tax Loss, or a Tax Credit Carry-forward Exists. An unrecognized tax benefit, or a portion of an unrecognized tax benefit, should be presented in the financial statements as a reduction to a deferred tax asset for a net operating loss carry-forward, a similar tax loss or a tax credit carry-forward, except as follows. To the extent a net operating loss carry-forward, a similar tax loss or a tax credit carry-forward is not available at the reporting date under the tax law of the applicable jurisdiction to settle any additional income taxes thatwould result from the disallowance of a tax position or the tax law of the applicable jurisdiction does not require the entity to use, and the entity does not intend to use the deferred tax asset for such purpose, the unrecognized tax benefit should be presented in the financial statements as a liability and should not be combined with deferred tax assets. The assessment of whether a deferred tax asset is available is based on the unrecognized tax benefit and deferred tax asset that exist at the reporting date and should be made presuming disallowance of the tax position at the reporting date. This Update applies to all entities that have unrecognized tax benefits when a net operating loss carry-forward, a similar tax loss, or a tax credit carry-forward exists at the reporting date. The amendments in this Update are effective for fiscal years, and interim periods within those years, beginning after December 15, 2013.
	The Company has implemented all new accounting pronouncements that are in effect. These pronouncements did not have any material impact on the financial statements unless otherwise disclosed, and the Company does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

GOING_CONCERN

GOING CONCERN	9 Months Ended
	Sep. 30, 2014
Notes to Financial Statements	'
GOING CONCERN	'
	NOTE 3 – GOING CONCERN
	As reflected in the accompanying financial statements, the Company has an accumulated deficit as of September 30, 2014 of $5,484,814, a working capital deficit of $227,304 and incurred a net loss of $791,709 for thenine months ended September 30, 2014.
	While the Company is attempting to increase operations and revenues, the Company's cash position may not be significant enough to support the Company's daily operations. Management intends to raise additional funds by way of debt and equity financing. Management believes that the actions presently being taken to further implement its business plan and generate increased revenues provide the opportunity for the Company to continue as a going concern. While the Company believes in the viability of its strategy to generate increased revenues and in its ability to raise additional funds, there can be no assurances to that effect. Accordingly there is substantial doubt about the Company's ability to continue as a going concern. The ability of the Company to continue as a going concern is dependent upon the Company's ability to further implement its business plan and generate increased revenues.
	The financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

INVENTORY

INVENTORY	9 Months Ended
	Sep. 30, 2014
Inventory Disclosure [Abstract]	'
INVENTORY	'
	NOTE 4 – INVENTORY
	As of September 30, 2014 and December 31, 2013, the Company has $124,764 and $25,730, respectively, of finished goods inventory. As of September 30, 2014 there was also $5,000 of work in process.
	During the year ended December 31, 2013 the Company determined that it was in its best interest to no longer pursue the marketing and production of two of its initial products, The Kruncher and the Xsize sandal. As of December 31, 2013, the Company sold the remaining inventory of The Kruncher for $14,717 below cost. In addition, the Company impaired the remaining $34,140 of inventory of the Xsize sandal to cost of goods.

PROPERTY_AND_EQUIPMENT

PROPERTY AND EQUIPMENT	9 Months Ended
	Sep. 30, 2014
Notes to Financial Statements	'
PROPERTY AND EQUIPMENT	'
	NOTE 5 – PROPERTY AND EQUIPMENT
	Furniture fixtures and equipment, stated at cost, less accumulated depreciation consisted of the following:
			30-Sep-14		31-Dec-13
	Furniture Fixtures &Equipment	$	164,120	$	104,165
	Leasehold improvements		12,230		12,230
	Less: accumulated depreciation		-73,276		-43,799
	Fixed assets, net	$	103,074	$	72,596
	During the year ended December 31, 2013 the Company determined that it was in its best interest to no longer pursue the marketing and production the Xsize sandal. Consequently the molds and tools used for the manufacturing of this product are of no future use to the Company and were returned to the distributer. The write off of the assets resulted in a $35,259 loss on disposal.
	Depreciation expense
	Depreciation expense for the nine months ended September 30, 2014 and 2013 was $29,476 and $19,395, respectively.

NOTES_PAYABLE

NOTES PAYABLE	9 Months Ended
	Sep. 30, 2014
Notes to Financial Statements	'
NOTES PAYABLE	'
	NOTE 6 – NOTES PAYABLE
	The Company has two non-collateral notes payable outstanding, that bear simple interest at 6% per annum. The first note is dated April 5, 2011, is for $10,000 and is due April 4, 2017. The second note is dated September 1, 2011 and is for $7,500. The notes’ principal and interest are due three years from the date of issuance. As of September 30, 2014 total accrued interest on the notes is $3,520.
	As of September 30, 2014, a shareholder advanced the Company a total of $98,900 for a short term loan. The loan accrues interest at 6% and is due on demand. As of September 30, 2014 total accrued interest on the loan is $8,260.
	As of September 30, 2014, a shareholder advanced the Company a total of $85,000 for a short term loan. The loan accrues interest at 6% and is due on demand. As of September 30, 2014 total accrued interest on the loan is $4,166.
	As of September 30, 2014, the Company owed an individual $4,942. The loan accrues interest at 6% and is due on demand. The interest expense is recorded as additional paid in capital.
	During the period ended September 30, 2014, the Company executed multiple promissory notes with Mr. Kenneth Tran for total proceeds of $203,500. The loans are uncollateralized, bear interest at 3% and mature in six months. On June 16, 2014 the Company converted $180,500 of principal and $859 of interest into 850,000 shares of common stock. As of September 30, 2014 total accrued interest on the remaining note dated June 18, 2014 for $23,000 was $374. During the third quarter two new loans were made to the Company for a total of $89,000. As of September 30, 2014 accrued interest on these two loans is $632. Subsequent to September 30, 2014, all loans were converted into shares of common stock.
	The Company also has financing loans for its product liability and Director and Officer Insurance. As of September 30, 2014 and December 31, 2013 the loans have a balance of $22,852 and $7,369, respectively, they bear interest at 5.99% and 6.7% and are due within one year.

COMMITMENTS_CONTIGENCIES

COMMITMENTS & CONTIGENCIES	9 Months Ended
	Sep. 30, 2014
Notes to Financial Statements	'
COMMITMENTS & CONTIGENCIES	'
	NOTE 7 – COMMITMENTS & CONTIGENCIES
	Operating Lease
	The Company currently occupies office space at 4705 Laurel Canyon Boulevard in Studio City, California. The Company signed a three year, three month lease starting December 1, 2011 for $5,000 per month. The lease required a deposit of $10,610 which was paid on November 1, 2011.
	During the quarter ended March 31, 2013, management negotiated a settlement with the lease holder to satisfy all past due and future lease payments through June 30, 2013. The terms of the agreement allowed for the Company to issue the lease holder 100,980 shares of common stock at $0.50 per share. The issuance of the stock relieved the Company of all past due amounts and paid its rent through June 30, 2013, which resulted in a gain on extinguishment of debt of $7,930.
	During the quarter ended June 30, 2013, management agreed to issue the lease holder 64,200 shares of common stock at $0.30 per share in order to pay for the lease payments from July 1, 2013 through September 30, 2013.
	Investment Agreement
	On July 9, 2014, the Board of Directors approved an investment arrangement with an individual. Per the terms of the agreement the investor has transferred $150,000 to the Company for which he is now entitled to the following. $1 per Spidercore unit sold through all retail outlets including online and retail shopping shows until the investment is paid back in full. Once the original investment is recouped the investor shall then receive a 2% royalty in perpetuity on all future retail sales of the Spidercore product.

RELATED_PARTY_TRANSACTIONS

RELATED PARTY TRANSACTIONS	9 Months Ended
	Sep. 30, 2014
Notes to Financial Statements	'
RELATED PARTY TRANSACTIONS	'
	NOTE 8 – RELATED PARTY TRANSACTIONS
	Loans from Shareholders
	As of December 31, 2013 the Company owed an officer $32,500. During the nine months ended September 30, 2014, the officer advanced the Company an additional $10,400 and was repaid $32,900. The Company has recognized $1,128 of interest expense on the loan for the nine months ended September 30, 2014. The expense was recorded as additional paid in capital.
	On September 30, 2014, the two officers of the Company agreed to forgive all of their accrued compensation. As a result the Company recorded $149,970 to additional paid in capital.

STOCK_OPTIONS

STOCK OPTIONS	9 Months Ended
	Sep. 30, 2014
Notes to Financial Statements	'
STOCK OPTIONS	'
	NOTE 9 – STOCK OPTIONS
	On January 29, 2014, the Company authorized the issuance of 1,000,000 stock options to one of its service providers. The aggregate fair value of the options totaled $195,885 based on the Black Scholes Merton pricing model using the following estimates: exercise price of $0.27, 0.71% risk free rate, 125% volatility and expected life of the options of 3 years. The Company has booked the $195,885 to additional paid in capital and a deferred expense account, to be amortized over the term of the options. For the nine months ended September 30, 2014, $43,530has been amortized to expense.
	A summary of the status of the Company’s outstanding stock options and changes during the periods is presented below:
		Shares available to purchase with options				Weighted		Weighted
						Average		Average
						Price		Fair Value
	Outstanding, December 31, 2013		-			$	-	$	-
	Issued		1,000,000				0.27		0.2
	Exercised		-				-		-
	Forfeited		-				-		-
	Expired		-				-		-
	Outstanding, September 30, 2014		1,000,000			$	0.27	$	0.2
	Exercisable, September 30, 2014		1,000,000			$	0.27	$	0.2
	Range of Exercise Prices	Number Outstanding at 9/30/14	Weighted Average Remaining Contractual Life		Weighted Average Exercise Price
	$0.27	1,000,000	2.3 years	$	0.2

COMMON_STOCK

COMMON STOCK	9 Months Ended
	Sep. 30, 2014
Notes to Financial Statements	'
COMMON STOCK	'
	NOTE 10 – COMMON STOCK
	On May 9, 2014, the Company issued 62,500 shares of common stock for services. The shares were valued at $0.26 for a total non-cash expense of $16,313, $11,702of which was booked to prepaid expense for marketing services. The fair market value for the shares was determined by taking the average share price for each cash-for-stock purchase and the conversion of debt transaction in the period.
	On June 16, 2014 the Company converted $180,500 of principal and $859 of interest into 850,000 shares of common stock.
	On August 29, 2014, the Company cancelled 380,000 shares of common stock, that had been issued in a prior period for services, for non-performance of the agreed upon services.
	On September 10, 2014, the Company sold 135,140 shares of common stock to an investor for cash proceeds of $50,000.
	On September 15, 2014, the Company sold 75,758 shares of common stock to an investor for cash proceeds of $25,000.
	On September 30, 2014, the Company issued 1,111,617 shares of common stock for services. The shares were valued at $0.35 for a total non-cash expense of $389,066, $194,533 of which was booked to prepaid expense for consulting services. The fair market value for the shares was determined by taking the average share price for each cash-for-stock purchase in the period. The compensation stock shall be non-dilutable for a period of twenty four (24) months following the end of the term of the agreement.

SUBSEQUENT_EVENTS

SUBSEQUENT EVENTS	9 Months Ended
	Sep. 30, 2014
Subsequent Events [Abstract]	'
SUBSEQUENT EVENTS	'
	NOTE 11 – SUBSEQUENT EVENTS
	On October 8, 2014, the Company executed a promissory note with an investor for an additional $50,000, The Company then converted this loan, in addition to the $112,000 in loans already outstanding into 980,000 shares of common stock.
	On October 20, 2014, the Company executed a promissory note with an investor for $69,000. The note bears interest at 3% and matures in six months. This loan was converted into 363,158 shares of common stock.
	On October 15, 2014, the Company sold 10,000 shares of common stock for cash proceeds of $3,000.
	On October 15, 2014, the Company’s Board of Directors approved the issuance of 37,000 shares of common stock toa third party in order to extend, for one year, its agreement for a product.
	Management has evaluated subsequent events pursuant to the requirements of ASC Topic 855 and has determined that no material subsequent events exist other than noted above.

SUMMARY_OF_SIGNIFICANT_ACCOUNT1

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	9 Months Ended
	Sep. 30, 2014
Accounting Policies [Abstract]	'
Basis of presentation	'
	Basis of presentation
	The Company's unaudited financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP").The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. These financial statements should be read in conjunction with the audited financial statements and footnotes for the year ended December 31, 2013 included on the Company's Form 10-K. The results of the nine months ended September 30, 2014 are not necessarily indicative of the results to be expected for the full year ending December 31, 2014.
	Management further acknowledges that it is solely responsible for adopting sound accounting practices, establishing and maintaining a system of internal accounting control and preventing and detecting fraud. The Company's system of internal accounting control is designed to assure, among other items, that 1) recorded transactions are valid; 2) valid transactions are recorded; and 3) transactions are recorded in the proper period in a timely manner to produce financial statements which present fairly the financial condition, results of operations and cash flows of the Company for the respective periods being presented.
Reclassifications	'
	Reclassifications
	Certain reclassifications have been made to the prior year financial information to conform to the presentation used in the financial statements for the nine months ended September 30, 2014.
Subsequent events	'
	Subsequent events
	The Company follows the guidance in Section 855-10-50 of the FASB Accounting Standards Codification for the disclosure of subsequent events. The Company will evaluate subsequent events through the date when the financial statements were issued. Pursuant to ASU 2010-09 of the FASB Accounting Standards Codification, the Company, as a public reporting company, considers its financial statements issued when they are widely distributed to users, such as through filing them on EDGAR.
Recently issued accounting pronouncements	'
	Recently issued accounting pronouncements
	In July 2013, the FASB issued Accounting Standards Update 2013-11 Income Taxes (Topic 740) Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carry-forward, a Similar Tax Loss, or a Tax Credit Carry-forward Exists. An unrecognized tax benefit, or a portion of an unrecognized tax benefit, should be presented in the financial statements as a reduction to a deferred tax asset for a net operating loss carry-forward, a similar tax loss or a tax credit carry-forward, except as follows. To the extent a net operating loss carry-forward, a similar tax loss or a tax credit carry-forward is not available at the reporting date under the tax law of the applicable jurisdiction to settle any additional income taxes thatwould result from the disallowance of a tax position or the tax law of the applicable jurisdiction does not require the entity to use, and the entity does not intend to use the deferred tax asset for such purpose, the unrecognized tax benefit should be presented in the financial statements as a liability and should not be combined with deferred tax assets. The assessment of whether a deferred tax asset is available is based on the unrecognized tax benefit and deferred tax asset that exist at the reporting date and should be made presuming disallowance of the tax position at the reporting date. This Update applies to all entities that have unrecognized tax benefits when a net operating loss carry-forward, a similar tax loss, or a tax credit carry-forward exists at the reporting date. The amendments in this Update are effective for fiscal years, and interim periods within those years, beginning after December 15, 2013.
	The Company has implemented all new accounting pronouncements that are in effect. These pronouncements did not have any material impact on the financial statements unless otherwise disclosed, and the Company does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

PROPERTY_AND_EQUIPMENT_Tables

PROPERTY AND EQUIPMENT (Tables)	9 Months Ended
	Sep. 30, 2014
Notes to Financial Statements	'
Furniture fixtures and equipment	'
	Furniture fixtures and equipment, stated at cost, less accumulated depreciation consisted of the following:
			30-Sep-14		31-Dec-13
	Furniture Fixtures &Equipment	$	164,120	$	104,165
	Leasehold improvements		12,230		12,230
	Less: accumulated depreciation		-73,276		-43,799
	Fixed assets, net	$	103,074	$	72,596

STOCK_OPTIONS_Tables

STOCK OPTIONS (Tables)	9 Months Ended
	Sep. 30, 2014
Notes to Financial Statements	'
Schedule of Outstanding Stock Options and Changes	'
	A summary of the status of the Company’s outstanding stock options and changes during the periods is presented below:
		Shares available to purchase with options				Weighted		Weighted
						Average		Average
						Price		Fair Value
	Outstanding, December 31, 2013		-			$	-	$	-
	Issued		1,000,000				0.27		0.2
	Exercised		-				-		-
	Forfeited		-				-		-
	Expired		-				-		-
	Outstanding, September 30, 2014		1,000,000			$	0.27	$	0.2
	Exercisable, September 30, 2014		1,000,000			$	0.27	$	0.2
	Range of Exercise Prices	Number Outstanding at 9/30/14	Weighted Average Remaining Contractual Life		Weighted Average Exercise Price
	$0.27	1,000,000	2.3 years	$	0.2

GOING_CONCERN_Details_Narrativ

GOING CONCERN (Details Narrative) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013	Dec. 31, 2013
Going Concern Details Narrative	'	'	'	'	'
Accumulated deficit	$5,484,814	'	$5,484,814	'	$4,693,105
Working Capital Deficit	227,304	'	227,304	'	'
Net Loss	$379,498	$409,892	$791,709	$1,064,391	'

INVENTORY_Details_Narrative

INVENTORY (Details Narrative) (USD $)	3 Months Ended		9 Months Ended			12 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2013
						X-Size Sandal Member	Kruncher [Member]
Finished Goods Inventory	$124,764	'	$124,764	'	$25,730	'	'
Work in process	5,000	'	5,000	'	'	'	'
Cost of goods	$664	$36,213	$3,584	$53,655	'	$34,140	$14,717

PROPERTY_AND_EQUIPMENT_Details

PROPERTY AND EQUIPMENT (Details) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Notes to Financial Statements	'	'
Furniture Fixtures & Equipment	$164,120	$104,165
Leasehold improvements	12,230	12,230
Less: accumulated depreciation	-73,276	-43,799
Fixed assets, net	$103,074	$72,596

PROPERTY_AND_EQUIPMENT_Details1

PROPERTY AND EQUIPMENT (Details Narrative) (USD $)	9 Months Ended		12 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Dec. 31, 2013
Property And Equipment Details Narrative	'	'	'
Write off of Assets	'	'	$35,259
Depreciation expense	$29,476	$19,395	'

NOTES_PAYABLE_Details_Narrativ

NOTES PAYABLE (Details Narrative) (USD $)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Dec. 31, 2013	Sep. 01, 2011	Apr. 05, 2011
Notes payable	$331,194	'	$177,311	$7,500	$10,000
Total Accured Interest	3,520	'	'	'	'
Advance for Short term Loan	376,847	412,742	'	'	'
Interest Rate for notes payable	'	'	'	6.00%	6.00%
Individual One [Member]	'	'	'	'	'
Total Accured Interest	8,260	'	'	'	'
Advance for Short term Loan	98,900	'	'	'	'
Interest Rate for notes payable	6.00%	'	'	'	'
Individual Two [Member]	'	'	'	'	'
Total Accured Interest	4,166	'	'	'	'
Advance for Short term Loan	85,000	'	'	'	'
Interest Rate for notes payable	6.00%	'	'	'	'
Individual Three [Member]	'	'	'	'	'
Total Accured Interest	4,942	'	'	'	'
Interest Rate for notes payable	6.00%	'	'	'	'
Director and Officer Insurance [Member]	'	'	'	'	'
Interest Rate for notes payable	5.99%	'	6.70%	'	'
Product Liability	22,852	'	7,369	'	'
Mr. Kenneth Tran [Member]	'	'	'	'	'
Notes payable	23,000	'	'	'	'
Total Accured Interest	374	'	'	'	'
Promissory Note Executed	203,500	'	'	'	'
Promissory notes, amount converted into shares	180,500	'	'	'	'
Interest amount converted in shares	$859	'	'	'	'
Shares issued upon conversion of notes	850,000	'	'	'	'

COMMITMENTS_CONTIGENCIES_Detai

COMMITMENTS & CONTIGENCIES (Details Narrative) (USD $)	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2014	Sep. 15, 2014	Sep. 10, 2014	9-May-14	Jan. 29, 2014	Dec. 31, 2013	Dec. 01, 2011	Nov. 01, 2011	Sep. 30, 2013	Jun. 30, 2013
										Lease Holder [Member]	Lease Holder [Member]
Rent to be paid per month	'	'	'	'	'	'	'	$5,000	'	'	'
Lease required a deposit	'	'	'	'	'	'	'	'	10,610	'	'
Common Stock Shares Issued	'	21,615,698	75,758	135,140	'	1,000,000	19,760,683	'	'	64,200	100,980
Common Stock Value per share	'	'	'	'	$0.26	'	'	'	'	$0.30	$0.50
Extinguishment of debt	$7,930	'	'	'	'	'	'	'	'	'	'

RELATED_PARTY_TRANSACTIONS_Det

RELATED PARTY TRANSACTIONS (Details Narrative) (USD $)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Dec. 31, 2013
Notes to Financial Statements	'	'	'
Loan Repaid	$32,900	'	'
Additional Loan	10,400	'	'
Interest on Loan	1,128	'	'
Due to an officer	10,000	'	32,500
Adjustment to Additional paid in Capital, Accrued compensation forgiven by employee	$149,970	'	'

STOCK_OPTIONS_Details_Narrativ

STOCK OPTIONS (Details Narrative) (USD $)	0 Months Ended	9 Months Ended
	Jan. 29, 2014	Sep. 30, 2014	Sep. 30, 2013	Sep. 15, 2014	Sep. 10, 2014	Dec. 31, 2013
Notes to Financial Statements	'	'	'	'	'	'
Stock Option Issued	1,000,000	21,615,698	'	75,758	135,140	19,760,683
Aggregate Fair value	$195,885	$21,618	'	$25,000	$50,000	$19,762
Execrise price per share	$0.27	'	'	'	'	'
Risk free interest rate (as a percentage)	71.00%	'	'	'	'	'
Expected volatility (as a percentage)	125.00%	'	'	'	'	'
Expected term	'3 years	'	'	'	'	'
Additional Paid In Capital	'	195,885	'	'	'	'
Deferred Expense Account	'	$43,530	'	'	'	'

STOCK_OPTIONS_Details

STOCK OPTIONS (Details) (USD $)	9 Months Ended
	Sep. 30, 2014
Shares	'
Issued	1,000,000
Weighted Average Exercise Price	'
Issued	$0.27
Weighted Average Fair Value	'
Issued	$0.20
Employee Stock Option [Member]	'
Shares	'
Outstanding-beginning of year (in shares)	'
Issued	1,000,000
Exercised	'
Forfieted	'
Expired	'
Outstanding-end of year (in shares)	1,000,000
Weighted Average Exercise Price	'
Outstanding-beginning of year (in dollars per share)	'
Issued	$0.27
Exercised	'
Forfieted	'
Expired	'
Outstanding-end of year (in dollars per share)	$0.27
Weighted Average Fair Value	'
Outstanding-beginning of year (in dollars per share)	'
Issued	$0.20
Exercised	'
Forfeited	'
Expired	'
Outstanding-end of year (in dollars per share)	$0.20

STOCK_OPTIONS_Details_2

STOCK OPTIONS (Details 2) (USD $)	9 Months Ended
	Sep. 30, 2014
Stock Options Details 2	'
Range of Exercise Prices	$0.27
Shares Outstanding	1,000,000
Weighted Average Remaining Contractual Life	'2 years 3 months 18 days
Weighted Average Exercise Price	$0.20

COMMON_STOCK_Details_Narrative

COMMON STOCK (Details Narrative) (USD $)	0 Months Ended	1 Months Ended	9 Months Ended
	9-May-14	Jun. 16, 2014	Sep. 30, 2014	Sep. 30, 2013	Sep. 15, 2014	Sep. 10, 2014	Jan. 29, 2014	Dec. 31, 2013
Common Stock issued for Services	62,500	'	'	'	'	'	'	'
Price per Share	$0.26	'	'	'	'	'	'	'
Total Value	$16,313	'	$207,300	$287,682	'	'	'	'
Prepaid Expenses for Marketing	11,702	'	'	'	'	'	'	'
Princial Amount Converted to Shares	'	180,500	'	'	'	'	'	'
Interest Amount Converted to Shares	'	859	'	'	'	'	'	'
Shares issued for Converting Principal and Interest Amount	'	850,000	'	'	'	'	'	'
Common stock, shares issued	'	'	21,615,698	'	75,758	135,140	1,000,000	19,760,683
Total Cash Proceeds	'	'	21,618	'	25,000	50,000	195,885	19,762
Namford Enterprises [Member]	'	'	'	'	'	'	'	'
Shares issued for Compensation, Shares	'	'	1,111,617	'	'	'	'	'
Shares issued for Compensation, value	'	'	389,066	'	'	'	'	'
Shares Issued, Price Per Share	'	'	$0.35	'	'	'	'	'
Prepaid expense for consulting services	'	'	$194,533	'	'	'	'	'