around them, those with whom the Foundation works on a daily basis continue to feel supported, inspired, and positive about their future.
The Foundation’s objectives are to ensure young people have access to community and educational outreach programs to help them make positive choices in their lives and develop in the following areas:
-Physical and mental wellbeing (living a happier, healthier life)
-Social wellbeing (bringing a sense of belonging to people and their communities)
-Employability (improving educational and employment outcomes)
The Foundation operates in the areas of highest social deprivation across Greater Manchester, with the aim of ensuring the benefits of these programs are felt by children and young people who need it most. With more than 23,000 sessions delivered in 2022/23 – encompassing more than 30,000 hours of delivery – the charity’s presence remains strong and visible across local communities.
The Foundation has partnerships with 66 primary, secondary, and special educational needs schools, as well as working alongside the Salford City College Group on a further education program in sport. Working predominantly across all ten boroughs of Greater Manchester, but recently expanding to Carlisle, Derbyshire, London and Derry/Londonderry, a coach is based in the high schools full-time to work with pupils, feeder primary schools and within the local community to build lasting relationships. Other initiatives, such as Street Reds evening football sessions, girls’ development provision, and a disability and inclusion program, provide free football, alternative activities, qualifications and work experience opportunities for young people across Greater Manchester.
The Foundation fulfils all charitable activity for Manchester United, including supporting the Sir Bobby Charlton Foundation (finding innovative solutions to create a landmine-free world), and managing the club’s long-term partnership with global children’s organization Unicef. The Foundation also supports external charities by providing signed items for their own fundraising purposes.
Equality, Diversity and Inclusion
The Club is dedicated to promoting equality, diversity, and inclusion, and this is reflected in its All Red All Equal initiative, which covers a broad range of activities. The Club is also dedicated to achieving gender balance in its leadership teams, with 33% female representation in the Executive Leadership and a 40% female-to-male ratio in senior leaders and managers. The Club is also focused on promoting diversity in senior roles by creating an inclusive representation of leaders from various ethnicities, backgrounds, gender identities, sexual orientations, disabilities, social mobility, and economic backgrounds.
The Club is committed to promoting diversity and inclusion within our workforce. We have established partnerships with leading organizations such as 10,000 Black Interns, the Adidas MerkyFC Project, The FA Leadership Code, the Premier League Coach Diversity Index, Stonewall, and a number of Inclusive Executive Search Agencies. These highly productive collaborations enable us to attract talented individuals from underrepresented groups and backgrounds, to create a more inclusive and welcoming environment. We offer diverse opportunities for aspiring leaders through internships, work placements, and work experience programmes for early talent. We take pride in our efforts to create a truly diverse and inclusive workplace, and we will continue to work tirelessly to make this a reality.
Throughout the past season, significant progress has been made by the Club towards re-accrediting its Advance Level award through the Premier League’s Equality, Diversity, and Inclusion Standard. Furthermore, the Club has recently introduced a new Equality, Diversity and Inclusion Strategy that aligns its efforts with EU Sustainability Goals.
Furthermore, the Club has signed the Football Leadership Diversity Code, which aims to diversify our leadership and coaching teams. We are currently in the process of reporting on the progress made in achieving the targets outlined in the code’s third year.
Throughout the year, our Club has witnessed the progression of our significant campaigns, working in unison with our commercial partners and All Red All Equal initiative. Our primary campaigns, namely HATRED, SEE RED, ONE LOVE, CHANGE THE GAME, and IGNORED, have supported and impacted supporters worldwide. Generating over 11 million engagements, 8 million views of our video content, and 234 million impressions. Moving forward, the evolution of our work aims to celebrate and highlight the successes of significant figures, groups, and communities throughout history and in the future, promoting positivity and inspiration. We have continued to support football-wide campaigns and initiatives within the lens of All Red All Equal–- such as the Premier League’s ‘’No Room for Racism’’ initiative.