Insight Capital S-4/A Registration of securities issued in business combination transactions (amended)

Exhibit 23.1

Consent of Independent Registered Public Accounting Firm

We consent to the use in this Registration Statement on Form S-4 (No. 333-182290) of Community Choice Financial Inc. and Subsidiaries of our report dated March 29, 2012, except for Note 22 and 23 as to which the date is August 14, 2012, relating to our audits of the consolidated financial statements of Community Choice Financial Inc. and Subsidiaries, appearing in the Prospectus, which is part of this Registration Statement.

We also consent to the reference to our firm under the caption “Experts” in such Prospectus.

/s/ McGladrey LLP

Raleigh, North Carolina

August 14, 2012