Business Segment Information | Business Segment Information The Company has identified two operating segments which are reportable segments for financial statement reporting purposes, Wholesale net sales and Direct to Consumer net sales, based upon their different distribution channels, margins and selling strategies. Wholesale net sales include all sales through a third party where prices are given at a wholesale rate, whereas Direct to Consumer net sales include retail sales in the tasting room, remote sites and on-site events, wine club net sales and other sales made directly to the consumer without the use of an intermediary. The two segments reflect how the Company’s operations are evaluated by senior management and the structure of its internal financial reporting. The Company evaluates performance based on the gross profit of the respective business segments. Selling expenses that can be directly attributable to the segment are allocated accordingly. However, centralized selling expenses and general and administrative expenses are not allocated between operating segments. Therefore, net income information for the respective segments is not available. Based on the nature of the Company’s business, revenue generating assets are utilized across segments. Therefore, discrete financial information related to segment assets and other balance sheet data is not available and that information continues to be aggregated. The following table outlines the net sales, cost of sales, gross profit, directly attributable selling expenses and operating income for the Company’s reportable segments for the three and six months ended June 30, 2018 and 2017 , and also includes a reconciliation of consolidated income (loss) from operations. Other/Non-allocable net sales and gross profit include bulk wine and grape sales, event fees and retail sales. Other/Non-allocable expenses include centralized corporate expenses not specific to an identified reporting segment. Sales figures are net of related excise taxes. Three Months Ended June 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2018 2017 2018 2017 2018 2017 2018 2017 Net sales $ 9,956 $ 7,807 $ 6,127 $ 6,036 $ 1,199 $ 1,164 $ 17,282 $ 15,007 Cost of sales 5,469 4,332 1,999 1,912 1,196 820 8,664 7,064 Gross profit 4,487 3,475 4,128 4,124 3 344 8,618 7,943 Operating expenses: Sales and marketing 1,485 1,441 1,609 1,709 908 753 4,002 3,903 General and administrative — — — — 2,623 2,637 2,623 2,637 Total operating expenses 1,485 1,441 1,609 1,709 3,531 3,390 6,625 6,540 Net loss on disposal of property and equipment — — — — 94 1 94 1 Restructuring costs — — — — 160 — 160 — Income (loss) from operations $ 3,002 $ 2,034 $ 2,519 $ 2,415 $ (3,782 ) $ (3,047 ) $ 1,739 $ 1,402 Six Months Ended June 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2018 2017 2018 2017 2018 2017 2018 2017 Net sales $ 17,446 $ 16,828 $ 11,130 $ 11,131 $ 1,935 $ 1,897 $ 30,511 $ 29,856 Cost of sales 9,979 9,164 3,652 3,429 1,907 1,535 15,538 14,128 Gross profit 7,467 7,664 7,478 7,702 28 362 14,973 15,728 Operating expenses: Sales and marketing 3,165 3,110 3,126 3,198 1,760 1,544 8,051 7,852 General and administrative — — — — 5,329 5,225 5,329 5,225 Total operating expenses 3,165 3,110 3,126 3,198 7,089 6,769 13,380 13,077 Net loss (gain) on disposal of property and equipment — — — — 105 (1 ) 105 (1 ) Restructuring costs — — — — 592 — 592 — Income (loss) from operations $ 4,302 $ 4,554 $ 4,352 $ 4,504 $ (7,758 ) $ (6,406 ) $ 896 $ 2,652 |