Business Segment Information | Business Segment Information The Company has identified two operating segments which are reportable segments for financial statement reporting purposes, Wholesale net sales and Direct to Consumer net sales, based upon their different distribution channels, margins and selling strategies. Wholesale net sales include all sales through a third party where prices are given at a wholesale rate, whereas Direct to Consumer net sales include retail sales in the tasting room, remote sites and on-site events, wine club net sales and other sales made directly to the consumer without the use of an intermediary. The two segments reflect how the Company’s operations are evaluated by senior management and the structure of its internal financial reporting. The Company evaluates performance based on the gross profit of the respective business segments. Selling expenses that can be directly attributable to the segment are allocated accordingly. However, centralized selling expenses and general and administrative expenses are not allocated between operating segments. Therefore, net income information for the respective segments is not available. Based on the nature of the Company’s business, revenue generating assets are utilized across segments. Therefore, discrete financial information related to segment assets and other balance sheet data is not available and that information continues to be aggregated. The following table outlines the net sales, cost of sales, gross profit (loss), directly attributable selling expenses and operating income (loss) for the Company’s reportable segments for the three and six months ended June 30, 2019 and 2018 , and also includes a reconciliation of consolidated income (loss) from operations. Other/Non-allocable net sales and gross profit include bulk wine and grape sales, event fees and retail sales. Other/Non-allocable expenses include centralized corporate expenses not specific to an identified reporting segment. Sales figures are net of related excise taxes. Three Months Ended June 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2019 2018 2019 2018 2019 2018 2019 2018 Net sales $ 8,080 $ 9,956 $ 7,011 $ 6,127 $ 1,264 $ 1,199 $ 16,355 $ 17,282 Cost of sales 4,978 5,469 2,155 1,999 1,312 1,196 8,445 8,664 Gross profit (loss) 3,102 4,487 4,856 4,128 (48 ) 3 7,910 8,618 Operating expenses: Sales and marketing 1,762 1,485 1,960 1,609 1,023 908 4,745 4,002 General and administrative — — — — 3,289 2,623 3,289 2,623 Total operating expenses 1,762 1,485 1,960 1,609 4,312 3,531 8,034 6,625 Net loss on disposal of property & equipment — — — — 46 94 46 94 Restructuring charges — — — — — 160 — 160 Impairment charges — — — — 1,235 — 1,235 — Income (loss) from operations $ 1,340 $ 3,002 $ 2,896 $ 2,519 $ (5,641 ) $ (3,782 ) $ (1,405 ) $ 1,739 Six Months Ended June 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2019 2018 2019 2018 2019 2018 2019 2018 Net sales $ 16,574 $ 17,446 $ 12,311 $ 11,130 $ 2,635 $ 1,935 $ 31,520 $ 30,511 Cost of sales 10,303 9,979 3,860 3,652 2,990 1,907 17,153 15,538 Gross profit (loss) 6,271 7,467 8,451 7,478 (355 ) 28 14,367 14,973 Operating expenses: Sales and marketing 3,311 3,165 3,667 3,126 2,091 1,760 9,069 8,051 General and administrative — — — — 6,076 5,329 6,076 5,329 Total operating expenses 3,311 3,165 3,667 3,126 8,167 7,089 15,145 13,380 Net (gain) loss on disposal of property & equipment — — — — (31 ) 105 (31 ) 105 Restructuring charges — — — — 76 592 76 592 Impairment charges — — — — 1,235 — 1,235 — Income (loss) from operations $ 2,960 $ 4,302 $ 4,784 $ 4,352 $ (9,802 ) $ (7,758 ) $ (2,058 ) $ 896 |