Business Segment Information | Business Segment Information The Company has identified two operating segments which are reportable segments for financial statement reporting purposes, Wholesale net sales and Direct to Consumer net sales, based upon their different distribution channels, margins and selling strategies. Wholesale net sales include all sales through a third party where prices are given at a wholesale rate, whereas Direct to Consumer net sales include retail sales in the tasting room, remote sites and on-site events, wine club net sales and other sales made directly to the consumer without the use of an intermediary. The two segments reflect how the Company’s operations are evaluated by senior management and the structure of its internal financial reporting. The Company evaluates performance based on the gross profit of the respective business segments. Selling expenses that can be directly attributable to the segment are allocated accordingly. However, centralized selling expenses and general and administrative expenses are not allocated between operating segments. Therefore, net income information for the respective segments is not available. Based on the nature of the Company’s business, revenue generating assets are utilized across segments. Therefore, discrete financial information related to segment assets and other balance sheet data is not available and that information continues to be aggregated. The following table outlines the net sales, cost of sales, gross profit (loss), directly attributable selling expenses and operating income (loss) for the Company’s reportable segments for the three and nine months ended September 30, 2019 and 2018 , and also includes a reconciliation of consolidated income (loss) from operations. Other/Non-allocable net sales and gross profit include bulk wine and grape sales, event fees and retail sales. Other/Non-allocable expenses include centralized corporate expenses not specific to an identified reporting segment. Sales figures are net of related excise taxes. Three Months Ended September 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2019 2018 2019 2018 2019 2018 2019 2018 Net sales $ 6,890 $ 7,777 $ 5,879 $ 6,397 $ 1,903 $ 2,646 $ 14,672 $ 16,820 Cost of sales 4,988 4,557 1,915 1,964 3,441 2,559 10,344 9,080 Gross profit (loss) 1,902 3,220 3,964 4,433 (1,538 ) 87 4,328 7,740 Operating expenses: Sales and marketing 1,702 1,537 1,934 1,672 1,080 996 4,716 4,205 General and administrative — — — — 2,833 2,752 2,833 2,752 Total operating expenses 1,702 1,537 1,934 1,672 3,913 3,748 7,549 6,957 Net loss (gain) on disposal of property & equipment — — — — 204 (11 ) 204 (11 ) Restructuring charges — — — — — 70 — 70 Impairment charges — — — — 625 — 625 — Income (loss) from operations $ 200 $ 1,683 $ 2,030 $ 2,761 $ (6,280 ) $ (3,720 ) $ (4,050 ) $ 724 Nine Months Ended September 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2019 2018 2019 2018 2019 2018 2019 2018 Net sales $ 23,464 $ 25,223 $ 18,190 $ 17,527 $ 4,538 $ 4,581 $ 46,192 $ 47,331 Cost of sales 15,291 14,536 5,775 5,616 6,431 4,466 27,497 24,618 Gross profit (loss) 8,173 10,687 12,415 11,911 (1,893 ) 115 18,695 22,713 Operating expenses: Sales and marketing 5,013 4,702 5,601 4,798 3,171 2,756 13,785 12,256 General and administrative — — — — 8,909 8,081 8,909 8,081 Total operating expenses 5,013 4,702 5,601 4,798 12,080 10,837 22,694 20,337 Net loss on disposal of property & equipment — — — — 173 94 173 94 Restructuring charges — — — — 76 662 76 662 Impairment charges — — — — 1,860 — 1,860 — Income (loss) from operations $ 3,160 $ 5,985 $ 6,814 $ 7,113 $ (16,082 ) $ (11,478 ) $ (6,108 ) $ 1,620 |