Business Segment Information | Business Segment Information The Company has identified two operating segments, Wholesale net sales and Direct to Consumer net sales, which are reportable segments for financial statement reporting purposes, based upon their different distribution channels, margins and selling strategies. Wholesale net sales include all sales through a third party where prices are given at a wholesale rate, whereas Direct to Consumer net sales include retail sales in tasting rooms, remote sites and on-site events, wine club net sales, direct phone sales, and other sales made directly to the consumer without the use of an intermediary. The two segments reflect how the Company’s operations are evaluated by senior management and the structure of its internal financial reporting. The Company evaluates performance based on the gross profit of the respective business segments. Selling expenses that can be directly attributable to the segment are allocated accordingly. However, centralized selling expenses and general and administrative expenses are not allocated between operating segments. Therefore, net income information for the respective segments is not available. Based on the nature of the Company’s business, revenue generating assets are utilized across segments. Therefore, discrete financial information related to segment assets and other balance sheet data is not available and that information continues to be aggregated. The following table outlines the net sales, cost of sales, gross profit (loss), directly attributable selling expenses and operating income (loss) for the Company’s reportable segments for the three and six months ended June 30, 2020 and 2019, and also includes a reconciliation of consolidated income (loss) from operations. Other/Non-allocable net sales and gross profit include bulk wine and grape sales, event fees and retail sales. Other/Non-allocable expenses include centralized corporate expenses not specific to an identified reporting segment. Sales figures are net of related excise taxes. Three Months Ended June 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2020 2019 2020 2019 2020 2019 2020 2019 Net sales $ 7,638 $ 8,080 $ 5,712 $ 7,011 $ 235 $ 1,264 $ 13,585 $ 16,355 Cost of sales 5,135 4,978 2,385 2,155 897 1,312 8,417 8,445 Gross profit (loss) 2,503 3,102 3,327 4,856 (662) (48) 5,168 7,910 Operating expenses: Sales and marketing 1,175 1,762 1,461 1,960 826 1,023 3,462 4,745 General and administrative — — — — 2,631 3,289 2,631 3,289 Total operating expenses 1,175 1,762 1,461 1,960 3,457 4,312 6,093 8,034 Net loss on disposal of property and equipment — — — — 191 46 191 46 Restructuring costs — — — — 803 — 803 — Impairment charges — — — — — 1,235 — 1,235 Income (loss) from operations $ 1,328 $ 1,340 $ 1,866 $ 2,896 $ (5,113) $ (5,641) $ (1,919) $ (1,405) Six Months Ended June 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2020 2019 2020 2019 2020 2019 2020 2019 Net sales $ 15,567 $ 16,574 $ 11,274 $ 12,311 $ 1,214 $ 2,635 $ 28,055 $ 31,520 Cost of sales 10,669 10,303 4,327 3,860 1,926 2,990 16,922 17,153 Gross profit (loss) 4,898 6,271 6,947 8,451 (712) (355) 11,133 14,367 Operating expenses: Sales and marketing 2,678 3,311 3,069 3,667 1,666 2,091 7,413 9,069 General and administrative — — — — 5,713 6,076 5,713 6,076 Total operating expenses 2,678 3,311 3,069 3,667 7,379 8,167 13,126 15,145 Net loss (gain) on disposal of property and equipment — — — — 177 (31) 177 (31) Restructuring costs — — — — 1,310 76 1,310 76 Impairment charges — — — — — 1,235 — 1,235 Income (loss) from operations $ 2,220 $ 2,960 $ 3,878 $ 4,784 $ (9,578) $ (9,802) $ (3,480) $ (2,058) |