Business Segment Information | Business Segment Information The Company has identified two operating segments, Wholesale net sales and Direct to Consumer net sales, which are reportable segments for financial statement reporting purposes, based upon their different distribution channels, margins and selling strategies. Wholesale net sales include all sales through a third party where prices are given at a wholesale rate, whereas Direct to Consumer net sales include retail sales in tasting rooms, remote sites and on-site events, wine club net sales, direct phone sales, Ecommerce sales, and other sales made directly to the consumer without the use of an intermediary. The two segments reflect how the Company’s operations are evaluated by senior management and the structure of its internal financial reporting. The Company evaluates performance based on the gross profit of the respective business segments. Selling expenses that can be directly attributable to the segment are allocated accordingly. However, centralized selling expenses and general and administrative expenses are not allocated between operating segments. Therefore, net income information for the respective segments is not available. Based on the nature of the Company’s business, revenue generating assets are utilized across segments. Therefore, discrete financial information related to segment assets and other balance sheet data is not available and that information continues to be aggregated. The following table outlines the net sales, cost of sales, gross profit (loss), directly attributable selling expenses and operating income (loss) for the Company’s reportable segments for the three and six months ended June 30, 2021 and 2020, and also includes a reconciliation of consolidated income (loss) from operations. Other/Non-allocable net sales and gross profit include bulk wine and grape sales, event fees and non-wine retail sales. Other/Non-allocable expenses include centralized corporate expenses not specific to an identified reporting segment. Sales figures are net of related excise taxes. Three Months Ended June 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2021 2020 2021 2020 2021 2020 2021 2020 Net sales $ 9,727 $ 7,638 $ 6,635 $ 5,712 $ 1,029 $ 235 $ 17,391 $ 13,585 Cost of sales 5,844 5,280 2,440 2,456 767 990 9,051 8,726 Gross profit (loss) 3,883 2,358 4,195 3,256 262 (755) 8,340 4,859 Operating expenses: Sales and marketing 1,142 1,175 1,530 1,461 1,078 826 3,750 3,462 General and administrative — — — — 3,256 2,631 3,256 2,631 Total operating expenses 1,142 1,175 1,530 1,461 4,334 3,457 7,006 6,093 Net loss (gain) on disposal of property and equipment — — — — (31) 191 (31) 191 Restructuring costs — — — — — 803 — 803 Income (loss) from operations $ 2,741 $ 1,183 $ 2,665 $ 1,795 $ (4,041) $ (5,206) $ 1,365 $ (2,228) Six Months Ended June 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2021 2020 2021 2020 2021 2020 2021 2020 Net sales $ 17,917 $ 15,567 $ 12,602 $ 11,274 $ 1,453 $ 1,214 $ 31,972 $ 28,055 Cost of sales 11,153 10,933 4,791 4,471 2,047 2,344 17,991 17,748 Gross profit (loss) 6,764 4,634 7,811 6,803 (594) (1,130) 13,981 10,307 Operating expenses: Sales and marketing 2,264 2,678 2,854 3,069 1,677 1,666 6,795 7,413 General and administrative — — — — 6,714 5,713 6,714 5,713 Total operating expenses 2,264 2,678 2,854 3,069 8,391 7,379 13,509 13,126 Net loss on disposal of property and equipment — — — — (27) 177 (27) 177 Restructuring costs — — — — — 1,310 — 1,310 Income (loss) from operations $ 4,500 $ 1,956 $ 4,957 $ 3,734 $ (8,958) $ (9,996) $ 499 $ (4,306) |