Business Segment Information | Business Segment Information The Company has identified two operating segments, Wholesale net sales and Direct to Consumer net sales, which are reportable segments for financial statement reporting purposes, based upon their different distribution channels, margins, and selling strategies. Wholesale net sales include all sales through a third party where prices are given at a wholesale rate, whereas Direct to Consumer net sales include retail sales in tasting rooms, remote sites and on-site events, wine club sales, direct phone sales, Ecommerce sales, and other sales made directly to the consumer without the use of an intermediary. The two segments reflect how the Company’s operations are evaluated by senior management and the structure of its internal financial reporting. The Company evaluates performance based on the gross profit of the respective business segments. Selling expenses that can be directly attributable to the segment are allocated accordingly. However, centralized selling expenses and general and administrative expenses are not allocated between operating segments. Therefore, net income information for the respective segments is not available. Based on the nature of the Company’s business, revenue generating assets are utilized across segments. Therefore, discrete financial information related to segment assets and other balance sheet data is not available and that information continues to be aggregated. The following tables outline the net sales, cost of sales, gross profit, directly attributable selling expenses and operating income (loss) for the Company’s reportable segments for the three and six months ended June 30, 2023 and 2022, and also includes a reconciliation of consolidated income (loss) from operations. Other/Non-Allocable net sales and gross profit include bulk wine and grape sales, event fees, tasting fees, and non-wine retail sales. Other/Non-Allocable expenses include centralized corporate expenses not specific to an identified reporting segment. Sales figures are net of related excise taxes. Three Months Ended June 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2023 2022 2023 2022 2023 2022 2023 2022 Net sales $ 9,882 $ 9,423 $ 6,937 $ 7,494 $ 899 $ 1,165 $ 17,718 $ 18,082 Cost of sales 6,165 6,194 2,248 2,630 708 905 9,121 9,729 Gross profit 3,717 3,229 4,689 4,864 191 260 8,597 8,353 Operating expenses: Sales and marketing 1,609 1,465 1,796 1,965 1,115 1,113 4,520 4,543 General and administrative — — — — 3,560 3,263 3,560 3,263 Total operating expenses 1,609 1,465 1,796 1,965 4,675 4,376 8,080 7,806 Net (gain) loss on disposal of property and equipment — — — — (15) 107 (15) 107 Income (loss) from operations $ 2,108 $ 1,764 $ 2,893 $ 2,899 $ (4,469) $ (4,223) $ 532 $ 440 Six Months Ended June 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2023 2022 2023 2022 2023 2022 2023 2022 Net sales $ 18,202 $ 20,973 $ 12,884 $ 13,721 $ 1,853 $ 2,011 $ 32,939 $ 36,705 Cost of sales 11,440 14,107 4,267 4,735 1,701 2,415 17,408 21,257 Gross profit (loss) 6,762 6,866 8,617 8,986 152 (404) 15,531 15,448 Operating expenses: Sales and marketing 3,203 2,806 3,521 3,648 2,106 1,828 8,830 8,282 General and administrative — — — — 7,028 6,561 7,028 6,561 Total operating expenses 3,203 2,806 3,521 3,648 9,134 8,389 15,858 14,843 Net loss on disposal of property and equipment — — — — 34 127 34 127 Income (loss) from operations $ 3,559 $ 4,060 $ 5,096 $ 5,338 $ (9,016) $ (8,920) $ (361) $ 478 |