Business Segment Information | Business Segment Information The Company has identified two operating segments, Wholesale net sales and Direct to Consumer net sales, which are reportable segments for financial statement reporting purposes, based upon their different distribution channels, margins, and selling strategies. Wholesale net sales include all sales through a third party where prices are given at a wholesale rate, whereas Direct to Consumer net sales include retail sales in tasting rooms, remote sites and on-site events, wine club sales, direct phone sales, Ecommerce sales, and other sales made directly to the consumer without the use of an intermediary. The two segments reflect how the Company’s operations are evaluated by senior management and the structure of its internal financial reporting. The Company evaluates performance based on the gross profit of the respective business segments. Selling expenses that can be directly attributable to the segment are allocated accordingly. However, centralized selling expenses and general and administrative expenses are not allocated between operating segments. Therefore, net income information for the respective segments is not available. Based on the nature of the Company’s business, revenue generating assets are utilized across segments. Therefore, discrete financial information related to segment assets and other balance sheet data is not available and that information continues to be aggregated. The following tables outline the net sales, cost of sales, gross profit, directly attributable selling expenses and operating income (loss) for the Company’s reportable segments for the three and six months ended June 30, 2024 and 2023, and also includes a reconciliation of consolidated income (loss) from operations. Other/Non-Allocable net sales and gross profit include bulk wine and grape sales, event fees, tasting fees, and non-wine retail sales. Other/Non-Allocable expenses include centralized corporate expenses not specific to an identified reporting segment. Sales figures are net of related excise taxes. Three Months Ended June 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2024 2023 2024 2023 2024 2023 2024 2023 Net sales $ 9,372 $ 9,882 $ 6,656 $ 6,937 $ 1,218 $ 899 $ 17,246 $ 17,718 Cost of sales 5,394 6,165 2,445 2,248 616 708 8,455 9,121 Gross profit 3,978 3,717 4,211 4,689 602 191 8,791 8,597 Operating expenses: Sales and marketing 1,651 1,609 2,010 1,796 1,265 1,115 4,926 4,520 General and administrative — — — — 3,749 3,560 3,749 3,560 Total operating expenses 1,651 1,609 2,010 1,796 5,014 4,675 8,675 8,080 Net loss (gain) on disposal of property and equipment — — 21 — 141 (15) 162 (15) Income (loss) from operations $ 2,327 $ 2,108 $ 2,180 $ 2,893 $ (4,553) $ (4,469) $ (46) $ 532 Six Months Ended June 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2024 2023 2024 2023 2024 2023 2024 2023 Net sales $ 18,511 $ 18,202 $ 12,718 $ 12,884 $ 1,947 $ 1,853 $ 33,176 $ 32,939 Cost of sales 11,001 11,440 4,583 4,267 1,105 1,701 16,689 17,408 Gross profit 7,510 6,762 8,135 8,617 842 152 16,487 15,531 Operating expenses: Sales and marketing 3,167 3,203 3,948 3,521 2,639 2,106 9,754 8,830 General and administrative — — — — 7,512 7,028 7,512 7,028 Total operating expenses 3,167 3,203 3,948 3,521 10,151 9,134 17,266 15,858 Net loss on disposal of property and equipment — — 27 — 346 34 373 34 Income (loss) from operations $ 4,343 $ 3,559 $ 4,160 $ 5,096 $ (9,655) $ (9,016) $ (1,152) $ (361) |