Business Segment Information | Business Segment Information The Company has identified two operating segments, Wholesale net sales and Direct to Consumer net sales, which are reportable segments for financial statement reporting purposes, based upon their different distribution channels, margins, and selling strategies. Wholesale net sales include all sales through a third party where prices are given at a wholesale rate, whereas Direct to Consumer net sales include retail sales in tasting rooms, remote sites and on-site events, wine club sales, direct phone sales, Ecommerce sales, and other sales made directly to the consumer without the use of an intermediary. The two segments reflect how the Company’s operations are evaluated by its CODM and the structure of its internal financial reporting. The Company evaluates performance based on the gross profit of the respective business segments. Selling expenses that can be directly attributable to the segment are allocated accordingly. However, centralized selling expenses and general and administrative expenses are not allocated between operating segments. Therefore, net income information for the respective segments is not available. Based on the nature of the Company’s business, revenue generating assets are utilized across segments. Therefore, discrete financial information related to segment assets and other balance sheet data is not available and that information continues to be aggregated. The following tables outline the net sales, cost of sales, gross profit, directly attributable selling expenses and operating income (loss) for the Company’s reportable segments for the three and nine months ended September 30, 2024 and 2023, and also includes a reconciliation of consolidated income (loss) from operations. Other/Non-Allocable net sales and gross profit include bulk wine and grape sales, event fees, tasting fees, and non-wine retail sales. Other/Non-Allocable expenses include centralized corporate expenses not specific to an identified reporting segment. Sales figures are net of related excise taxes. Three Months Ended September 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2024 2023 2024 2023 2024 2023 2024 2023 Net sales $ 9,421 $ 10,874 $ 6,421 $ 6,104 $ 1,070 $ 1,052 $ 16,912 $ 18,030 Cost of sales 5,546 6,932 2,217 2,006 1,047 666 8,810 9,604 Gross profit 3,875 3,942 4,204 4,098 23 386 8,102 8,426 Operating expenses: Sales and marketing 1,760 1,618 2,016 1,868 880 1,014 4,656 4,500 General and administrative — — — — 3,759 3,528 3,759 3,528 Total operating expenses 1,760 1,618 2,016 1,868 4,639 4,542 8,415 8,028 Net loss (gain) on disposal of property and equipment — — 1 — (13) 2 (12) 2 Income (loss) from operations $ 2,115 $ 2,324 $ 2,187 $ 2,230 $ (4,603) $ (4,158) $ (301) $ 396 Nine Months Ended September 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2024 2023 2024 2023 2024 2023 2024 2023 Net sales $ 27,932 $ 29,076 $ 19,139 $ 18,988 $ 3,017 $ 2,905 $ 50,088 $ 50,969 Cost of sales 16,547 18,372 6,800 6,273 2,152 2,367 25,499 27,012 Gross profit 11,385 10,704 12,339 12,715 865 538 24,589 23,957 Operating expenses: Sales and marketing 4,927 4,821 5,964 5,389 3,519 3,120 14,410 13,330 General and administrative — — — — 11,271 10,556 11,271 10,556 Total operating expenses 4,927 4,821 5,964 5,389 14,790 13,676 25,681 23,886 Net loss on disposal of property and equipment — — 28 — 333 36 361 36 Income (loss) from operations $ 6,458 $ 5,883 $ 6,347 $ 7,326 $ (14,258) $ (13,174) $ (1,453) $ 35 |