Business Segment Information | Business Segment Information The Company has identified two operating segments which are reportable segments for financial statement reporting purposes, Wholesale net sales and Direct to Consumer net sales, based upon their different distribution channels, margins and selling strategies. Wholesale net sales include all sales through a third party where prices are given at a wholesale rate, whereas Direct to Consumer net sales include retail sales in the tasting room, remote sites and on-site events, wine club net sales and other sales made directly to the consumer without the use of an intermediary. The two segments reflect how the Company’s operations are evaluated by senior management and the structure of its internal financial reporting. The Company evaluates performance based on the gross profit of the respective business segments. Selling expenses that can be directly attributable to the segment are allocated accordingly. However, centralized selling expenses and general and administrative expenses are not allocated between operating segments. Therefore, net income information for the respective segments is not available. Based on the nature of the Company’s business, revenue generating assets are utilized across segments. Therefore, discrete financial information related to segment assets and other balance sheet data is not available and that information continues to be aggregated. The following table outlines the net sales, cost of sales, gross profit, directly attributable selling expenses and operating income for the Company’s reportable segments for the three and nine months ended September 30, 2018 and 2017 , and also includes a reconciliation of consolidated income (loss) from operations. Other/Non-allocable net sales and gross profit include bulk wine and grape sales, event fees and retail sales. Other/Non-allocable expenses include centralized corporate expenses not specific to an identified reporting segment. Sales figures are net of related excise taxes. Three Months Ended September 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2018 2017 2018 2017 2018 2017 2018 2017 Net sales $ 7,777 $ 6,480 $ 6,397 $ 5,319 $ 2,646 $ 1,706 $ 16,820 $ 13,505 Cost of sales 4,557 3,903 1,964 1,552 2,559 1,594 9,080 7,049 Gross profit 3,220 2,577 4,433 3,767 87 112 7,740 6,456 Operating expenses: Sales and marketing 1,537 1,358 1,672 1,512 996 938 4,205 3,808 General and administrative — — — — 2,752 2,604 2,752 2,604 Total operating expenses 1,537 1,358 1,672 1,512 3,748 3,542 6,957 6,412 Net (gain) loss on disposal of property and equipment — — — — (11 ) 196 (11 ) 196 Restructuring costs — — — — 70 — 70 — Income (loss) from operations $ 1,683 $ 1,219 $ 2,761 $ 2,255 $ (3,720 ) $ (3,626 ) $ 724 $ (152 ) Nine Months Ended September 30, Wholesale Direct to Consumer Other/Non-Allocable Total (in thousands) 2018 2017 2018 2017 2018 2017 2018 2017 Net sales $ 25,223 $ 23,308 $ 17,527 $ 16,450 $ 4,581 $ 3,603 $ 47,331 $ 43,361 Cost of sales 14,536 13,067 5,616 4,981 4,466 3,129 24,618 21,177 Gross profit 10,687 10,241 11,911 11,469 115 474 22,713 22,184 Operating expenses: Sales and marketing 4,702 4,468 4,798 4,710 2,756 2,482 12,256 11,660 General and administrative — — — — 8,081 7,829 8,081 7,829 Total operating expenses 4,702 4,468 4,798 4,710 10,837 10,311 20,337 19,489 Net loss on disposal of property and equipment — — — — 94 195 94 195 Restructuring costs — — — — 662 — 662 — Income (loss) from operations $ 5,985 $ 5,773 $ 7,113 $ 6,759 $ (11,478 ) $ (10,032 ) $ 1,620 $ 2,500 |