Snap (SNAP) 10-K 4 Feb 25 2024 FY Annual report Financial data

Cover Page

Cover Page - USD ($) $ in Billions	12 Months Ended
	Dec. 31, 2024	Jan. 31, 2025	Jun. 28, 2024
Entity Information [Line Items]
Document Type	10-K
Document Annual Report	true
Current Fiscal Year End Date	--12-31
Document Period End Date	Dec. 31, 2024
Document Transition Report	false
Entity File Number	001-38017
Entity Registrant Name	SNAP INC
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	45-5452795
Entity Address, Address Line One	3000 31st Street
Entity Address, City or Town	Santa Monica
Entity Address, State or Province	CA
Entity Address, Postal Zip Code	90405
City Area Code	(310)
Local Phone Number	399-3339
Title of 12(b) Security	Class A Common Stock, par value $0.00001 per share
Trading Symbol	SNAP
Security Exchange Name	NYSE
Entity Well-known Seasoned Issuer	Yes
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Large Accelerated Filer
Entity Small Business	false
Entity Emerging Growth Company	false
ICFR Auditor Attestation Flag	true
Document Financial Statement Error Correction	false
Entity Shell Company	false
Entity Public Float			$ 21.5
Amendment Flag	false
Document Fiscal Year Focus	2024
Document Fiscal Period Focus	FY
Entity Central Index Key	0001564408
Class A
Entity Information [Line Items]
Entity Common Stock Shares Outstanding		1,442,210,767
Class B
Entity Information [Line Items]
Entity Common Stock Shares Outstanding		22,523,290
Class C
Entity Information [Line Items]
Entity Common Stock Shares Outstanding		231,626,943

Audit Information

Audit Information	12 Months Ended
	Dec. 31, 2024
Audit Information [Abstract]
Auditor Firm ID	42
Auditor Name	Ernst & Young LLP
Auditor Location	Los Angeles, CA, United States

Consolidated Statements of Cash

Consolidated Statements of Cash Flows - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Cash flows from operating activities
Net loss	$ (697,856)	$ (1,322,485)	$ (1,429,653)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization	158,074	168,441	202,173
Stock-based compensation	1,041,023	1,324,004	1,387,787
Amortization of debt issuance costs	9,388	7,361	6,865
Losses (gains) on debt and equity securities, net	8,460	33,027	36,838
Other	(14,153)	(26,958)	15,596
Change in operating assets and liabilities, net of effect of acquisitions:
Accounts receivable, net of allowance	(94,005)	(98,127)	(119,780)
Prepaid expenses and other current assets	(36,544)	(9,920)	(40,917)
Operating lease right-of-use assets	54,127	70,674	71,441
Other assets	(9,952)	2,238	(504)
Accounts payable	(100,728)	94,988	46,492
Accrued expenses and other current liabilities	150,391	62,130	71,706
Operating lease liabilities	(62,663)	(68,007)	(68,886)
Other liabilities	7,918	9,155	5,456
Net cash provided by (used in) operating activities	413,480	246,521	184,614
Cash flows from investing activities
Purchases of property and equipment	(194,826)	(211,727)	(129,306)
Purchases of strategic investments	(2,000)	(7,770)	(26,346)
Sales of strategic investments	1,755	7,559	63,276
Cash paid for acquisitions, net of cash acquired	0	(50,254)	(67,067)
Purchases of marketable securities	(2,287,668)	(2,048,273)	(3,485,638)
Sales of marketable securities	354,311	459,481	75,716
Maturities of marketable securities	1,411,444	2,424,717	2,525,215
Other	(100)	(2,779)	(18,125)
Net cash provided by (used in) investing activities	(717,084)	570,954	(1,062,275)
Cash flows from financing activities
Proceeds from issuance of convertible notes, net of issuance costs	740,350	0	1,483,500
Purchase of capped calls	(68,850)	0	(177,000)
Proceeds from termination of capped calls	62,683	0	0
Proceeds from the exercise of stock options	12,798	1,038	4,272
Payments of debt issuance costs	0	0	(3,006)
Repurchases of Class A non-voting common stock	(311,069)	(189,394)	(1,001,052)
Deferred payments for acquisitions	(3,695)	(270,433)	0
Repurchases of convertible notes	(859,042)	0	0
Other	(1,799)	0	0
Net cash provided by (used in) financing activities	(428,624)	(458,789)	306,714
Change in cash, cash equivalents, and restricted cash	(732,228)	358,686	(570,947)
Cash, cash equivalents, and restricted cash, beginning of period	1,782,462	1,423,776	1,994,723
Cash, cash equivalents, and restricted cash, end of period	1,050,234	1,782,462	1,423,776
Supplemental disclosures
Cash paid for income taxes, net	24,686	30,924	12,087
Cash paid for interest	$ 10,284	$ 10,244	$ 8,873

Consolidated Statements of Oper

Consolidated Statements of Operations - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Income Statement [Abstract]
Revenue	$ 5,361,398	$ 4,606,115	$ 4,601,847
Costs and expenses:
Cost of revenue	2,474,237	2,114,117	1,815,342
Research and development	1,691,683	1,910,862	2,109,800
Sales and marketing	1,063,675	1,122,092	1,118,746
General and administrative	919,097	857,423	953,265
Total costs and expenses	6,148,692	6,004,494	5,997,153
Operating loss	(787,294)	(1,398,379)	(1,395,306)
Interest income	153,466	168,394	58,597
Interest expense	(21,552)	(22,024)	(21,459)
Other income (expense), net	(16,846)	(42,414)	(42,529)
Loss before income taxes	(672,226)	(1,294,423)	(1,400,697)
Income tax benefit (expense)	(25,630)	(28,062)	(28,956)
Net loss	$ (697,856)	$ (1,322,485)	$ (1,429,653)
Net loss per share attributable to Class A, Class B, and Class C common stockholders (Note 3):
Basic (in usd per share)	$ (0.42)	$ (0.82)	$ (0.89)
Diluted (in usd per share)	$ (0.42)	$ (0.82)	$ (0.89)
Weighted average shares used in computation of net loss per share:
Basic (in shares)	1,659,147	1,612,504	1,608,304
Diluted (in shares)	1,659,147	1,612,504	1,608,304

Consolidated Statements of Comp

Consolidated Statements of Comprehensive Income (Loss) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Statement of Comprehensive Income [Abstract]
Net loss	$ (697,856)	$ (1,322,485)	$ (1,429,653)
Other comprehensive income (loss), net of tax
Unrealized gain (loss) on marketable securities, net of tax	4,590	8,269	(9,307)
Foreign currency translation	(9,027)	12,836	(10,188)
Total other comprehensive income (loss), net of tax	(4,437)	21,105	(19,495)
Total comprehensive loss	$ (702,293)	$ (1,301,380)	$ (1,449,148)

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($) $ in Thousands	Dec. 31, 2024	Dec. 31, 2023
Current assets
Cash and cash equivalents	$ 1,046,534	$ 1,780,400
Marketable securities	2,329,745	1,763,680
Accounts receivable, net of allowance	1,348,472	1,278,176
Prepaid expenses and other current assets	182,006	153,587
Total current assets	4,906,757	4,975,843
Property and equipment, net	489,088	410,326
Operating lease right-of-use assets	530,441	516,862
Intangible assets, net	86,363	146,303
Goodwill	1,689,785	1,691,827
Other assets	233,914	226,597
Total assets	7,936,348	7,967,758
Current liabilities
Accounts payable	173,197	278,961
Operating lease liabilities	24,885	49,321
Accrued expenses and other current liabilities	1,009,254	805,836
Convertible senior notes, net	36,212	0
Total current liabilities	1,243,548	1,134,118
Long-term convertible senior notes, net	3,607,717	3,749,400
Operating lease liabilities, noncurrent	575,082	546,279
Other liabilities	59,240	123,849
Total liabilities	5,485,587	5,553,646
Commitments and contingencies (Note 8)
Stockholders’ equity
Treasury stock, at cost. 47,222 and 49,200 shares of Class A non-voting common stock at December 31, 2024 and December 31, 2023, respectively.	(460,620)	(479,903)
Additional paid-in capital	15,644,132	14,613,404
Accumulated deficit	(12,735,461)	(11,726,536)
Accumulated other comprehensive income (loss)	2,694	7,131
Total stockholders’ equity	2,450,761	2,414,112
Total liabilities and stockholders’ equity	7,936,348	7,967,758
Class A Non-voting Common Stock
Stockholders’ equity
Common stock, value	14	14
Class B Voting Common Stock
Stockholders’ equity
Common stock, value	0	0
Class C Voting Common Stock
Stockholders’ equity
Common stock, value	$ 2	$ 2

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parenthetical) - $ / shares	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022	Sep. 30, 2022
Common stock, outstanding (in shares)	1,737,867,000	1,694,696,000	1,625,398,000
Class A Non-voting Common Stock
Common stock, par value (in usd per share)	$ 0.00001	$ 0.00001
Common stock, authorized (in shares)	3,000,000,000	3,000,000,000
Common stock, issued (in shares)	1,483,717,717	1,440,541,000
Common stock, outstanding (in shares)	1,436,495,296	1,391,341,000
Treasury stock, common (in shares)	47,222,000	49,200,000		51,300,000
Class B Voting Common Stock
Common stock, par value (in usd per share)	$ 0.00001	$ 0.00001
Common stock, authorized (in shares)	700,000,000	700,000,000
Common stock, issued (in shares)	22,523,290	22,528,000
Common stock, outstanding (in shares)	22,523,290	22,528,000
Class C Voting Common Stock
Common stock, par value (in usd per share)	$ 0.00001	$ 0.00001
Common stock, authorized (in shares)	260,887,848	260,888,000
Common stock, issued (in shares)	231,626,943	231,627,000
Common stock, outstanding (in shares)	231,626,943	231,627,000

Consolidated Statements of Stoc

Consolidated Statements of Stockholders' Equity - USD ($) $ in Thousands	Total	Treasury stock	Additional paid-in capital	Accumulated deficit	Accumulated other comprehensive income (loss)	Class A	Class A Common stock	Class A Common stock Class A Non-Voting Common Stock Conversion From Class B Voting Common Stock	Class B	Class B Common stock	Class B Common stock Class A Non-Voting Common Stock Conversion From Class B Voting Common Stock	Class C	Class C Common stock
Common stock, beginning of period (in shares) at Dec. 31, 2021			0	0	0		1,364,887,000			22,769,000			231,627,000
Treasury stock, beginning of period (in shares) at Dec. 31, 2021		0
Balance, beginning of period at Dec. 31, 2021		$ 0	$ 12,069,097	$ (8,284,466)	$ 5,521		$ 14			$ 0			$ 2
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Shares issued in connection with exercise of stock options under stock-based compensation plans (in shares)							334,000			58,000
Issuance of Class A non-voting common stock in connection with acquisitions (in shares)							1,277,000
Issuance of Class A non-voting common stock for vesting of restricted stock units and restricted stock awards, net (in shares)							58,342,000
Issuance of Class A non-voting common stock for vesting of restricted stock units and restricted stock awards, net							$ 0
Conversion of common stock to common stock (in shares)								298,000			(298,000)
Repurchases of Class A non-voting common stock (in shares)							(105,208,000)
Repurchases of Class A non-voting common stock							$ (1)
Repurchases of Class A non-voting common stock (in shares)		105,208,000
Repurchases of Class A non-voting common stock		$ (1,001,052)
Retirement of Class A non-voting common stock (in shares)		(53,896,000)
Retirement of Class A non-voting common stock		$ 500,538		(500,538)
Stock-based compensation expense			1,369,407
Shares issued in connection with exercise of stock options under stock-based compensation plans			4,285
Issuance of Class A non-voting common stock in connection with acquisitions and divestitures			44,039
Purchase of capped calls			$ (177,000)
Net loss	$ (1,429,653)			$ (1,429,653)		$ (1,203,614)			$ (20,141)			$ (205,898)
Other comprehensive income (loss), net of tax	$ (19,495)				$ (19,495)
Common stock, end of period (in shares) at Dec. 31, 2022	1,625,398,000		0	0	0		1,319,930,000			22,529,000			231,627,000
Treasury stock, end of period (in shares) at Dec. 31, 2022		51,312,000
Balance, end of period at Dec. 31, 2022	$ 2,580,698	$ (500,514)	$ 13,309,828	$ (10,214,657)	$ (13,974)		$ 13			$ 0			$ 2
Treasury stock, beginning of period (in shares) at Sep. 30, 2022						51,300,000
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Retirement of Class A non-voting common stock (in shares)						(53,900,000)
Retirement of Class A non-voting common stock						$ (500,500)
Common stock, end of period (in shares) at Dec. 31, 2022	1,625,398,000		0	0	0		1,319,930,000			22,529,000			231,627,000
Treasury stock, end of period (in shares) at Dec. 31, 2022		51,312,000
Balance, end of period at Dec. 31, 2022	$ 2,580,698	$ (500,514)	$ 13,309,828	$ (10,214,657)	$ (13,974)		$ 13			$ 0			$ 2
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Shares issued in connection with exercise of stock options under stock-based compensation plans (in shares)							599,000			565,000
Issuance of Class A non-voting common stock in connection with acquisitions (in shares)							0
Issuance of Class A non-voting common stock for vesting of restricted stock units and restricted stock awards, net (in shares)							86,557,000
Issuance of Class A non-voting common stock for vesting of restricted stock units and restricted stock awards, net							$ 1
Conversion of common stock to common stock (in shares)								566,000			(566,000)
Repurchases of Class A non-voting common stock (in shares)							(18,423,000)
Repurchases of Class A non-voting common stock							$ 0
Repurchases of Class A non-voting common stock (in shares)		18,423,000
Repurchases of Class A non-voting common stock		$ (189,394)
Retirement of Class A non-voting common stock (in shares)		(18,423,000)
Retirement of Class A non-voting common stock		$ 189,394		(189,394)
Reissuances of Class A non-voting common stock for vesting of restricted stock units (in shares)		(2,112,000)					2,112,000
Reissuances of Class A non-voting common stock for vesting of restricted stock units		$ 20,611	(20,611)
Stock-based compensation expense			1,323,149
Shares issued in connection with exercise of stock options under stock-based compensation plans			1,038
Issuance of Class A non-voting common stock in connection with acquisitions and divestitures			0
Purchase of capped calls			$ 0
Net loss	(1,322,485)			$ (1,322,485)		$ (1,114,039)			$ (18,479)			$ (189,967)
Other comprehensive income (loss), net of tax	$ 21,105				$ 21,105
Common stock, end of period (in shares) at Dec. 31, 2023	1,694,696,000		0	0	0	1,391,341,000	1,391,341,000		22,528,000	22,528,000		231,627,000	231,627,000
Treasury stock, end of period (in shares) at Dec. 31, 2023		49,200,000				49,200,000
Balance, end of period at Dec. 31, 2023	$ 2,414,112	$ (479,903)	$ 14,613,404	$ (11,726,536)	$ 7,131		$ 14			$ 0			$ 2
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Shares issued in connection with exercise of stock options under stock-based compensation plans (in shares)							884,000			5,000
Issuance of Class A non-voting common stock for vesting of restricted stock units and restricted stock awards, net (in shares)							70,167,000
Issuance of Class A non-voting common stock for vesting of restricted stock units and restricted stock awards, net							$ 0
Conversion of common stock to common stock (in shares)								10,000			(10,000)
Repurchases of Class A non-voting common stock (in shares)							(27,885,000)
Repurchases of Class A non-voting common stock (in shares)		27,885,000
Repurchases of Class A non-voting common stock		$ (311,069)
Retirement of Class A non-voting common stock (in shares)		(27,885,000)
Retirement of Class A non-voting common stock		$ 311,069		(311,069)
Reissuances of Class A non-voting common stock for vesting of restricted stock units (in shares)		(1,978,000)					1,978,000
Reissuances of Class A non-voting common stock for vesting of restricted stock units		$ 19,283	(19,283)
Stock-based compensation expense			1,041,023
Shares issued in connection with exercise of stock options under stock-based compensation plans			12,798
Purchase of capped calls			(68,850)
Termination of capped calls			$ 62,683
Net loss	(697,856)			$ (697,856)		$ (590,956)			$ (9,475)			$ (97,425)
Other comprehensive income (loss), net of tax	$ (4,437)				$ (4,437)
Common stock, end of period (in shares) at Dec. 31, 2024	1,737,867,000		0	0	0	1,436,495,296	1,436,495,000		22,523,290	22,523,000		231,626,943	231,627,000
Treasury stock, end of period (in shares) at Dec. 31, 2024		47,222,000				47,222,000
Balance, end of period at Dec. 31, 2024	$ 2,450,761	$ (460,620)	$ 15,644,132	$ (12,735,461)	$ 2,694		$ 14			$ 0			$ 2

Description of Business and Sum

Description of Business and Summary of Significant Accounting Policies	12 Months Ended
	Dec. 31, 2024
Accounting Policies [Abstract]
Description of Business and Summary of Significant Accounting Policies	Summary of Significant Accounting Policies Snap Inc. is a technology company. Snap Inc. (“we,” “our,” or “us”), a Delaware corporation, is headquartered in Santa Monica, California. Our flagship product, Snapchat, is a visual messaging application that was created to help people communicate through short videos and images called “Snaps.” Basis of Presentation Our consolidated financial statements are prepared in accordance with U.S. generally accepted accounting principles (“GAAP”). Our consolidated financial statements include the accounts of Snap Inc. and our wholly owned subsidiaries. All intercompany transactions and balances have been eliminated in consolidation. Our fiscal year ends on December 31. Certain reclassifications have been made in the prior periods to conform to the current year’s presentation. None of these reclassifications had a material impact on our consolidated financial statements. Use of Estimates The preparation of our consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts in the consolidated financial statements. Management’s estimates are based on historical information available as of the date of the consolidated financial statements and various other assumptions that we believe are reasonable under the circumstances. Actual results could differ from those estimates. Key estimates relate primarily to determining the fair value of assets and liabilities assumed in business combinations, evaluation of contingencies, uncertain tax positions, and the fair value of strategic investments. On an ongoing basis, management evaluates our estimates compared to historical experience and trends, which form the basis for making judgments about the carrying value of assets and liabilities. Concentrations of Business Risk We currently use both Google Cloud and Amazon Web Services for our hosting requirements. A disruption or loss of service from one or both of these partners could seriously harm our ability to operate. Although we believe there are other qualified providers that can provide these services, a transition to a new provider could create a significant disruption to our business and negatively impact our consolidated financial statements. Concentrations of Credit Risk Financial instruments that potentially subject us to significant concentrations of credit risk consist principally of cash, cash equivalents, marketable securities, and accounts receivable. We maintain cash deposits, cash equivalent balances, and marketable securities with several financial institutions. Cash and cash equivalents may be withdrawn or redeemed on demand. We believe that the financial institutions that hold our cash and cash equivalents are financially sound and, accordingly, minimal credit risk exists with respect to these balances. We also maintain investments in U.S. government debt and agency securities, publicly traded equity securities, corporate debt securities, certificates of deposit, money market funds, and commercial paper that carry high credit ratings and accordingly, minimal credit risk exists with respect to these balances. We extend credit to our customers based on an evaluation of their ability to pay amounts due under contractual arrangement and generally do not obtain or require collateral. Revenue Recognition Revenue is recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to receive in exchange for those goods or services. See Note 2 for additional information. Cost of Revenue Cost of revenue includes payments for infrastructure, content and developer partner costs, and advertiser partner and other costs. Infrastructure costs primarily consist of payments to th ird-party infrastructure partners for hosting our products, which include expenses related to storage, computing, and bandwidth. Content and developer partner costs primarily consist of fees paid to our content creators and publisher partners who share content on our platform through revenue sharing arrangements. Under these arrangements, we pay a portion of the fees we receive from advertisers for Snap Ads that are displayed within partner content on Snapchat. Advertising partner and other costs primarily consist of payments to third-party partners for fulfillment services, credit card and other transaction processing fees, and other expenses directly related to providing our services. Cost of revenue includes personnel-related costs, including salaries, benefits, and stock-based compensation expense for our employees engaged in the delivery of our services. Cost of revenue also includes facilities and other supporting overhead costs, including depreciation and amortization, and inventory costs. Advertising Advertising costs are expensed as incurred and recorded within sales and marketing expenses in our consolidated statements of operations. For the years ended December 31, 2024, 2023, and 2022, advertising costs were $57.7 million, $24.9 million, and $42.7 million, respectively. Capital Structure We have three classes of authorized common stock – Class A common stock, Class B common stock, and Class C common stock. Class A common stockholders have no voting rights, Class B common stockholders are entitled to one vote per share, and Class C common stockholders are entitled to ten votes per share. Shares of our Class B common stock are convertible into an equivalent number of shares of our Class A common stock and generally convert into shares of our Class A common stock upon transfer. Shares of our Class C common stock are convertible into an equivalent number of shares of our Class B common stock and generally convert into shares of our Class B common stock upon transfer. Future Stock Split to be Effected in the Form of a Stock Dividend In July 2022, our board of directors determined that it was advisable and in our best interest to approve a stock split to be effected in the form of a special dividend of one share of Class A common stock on each outstanding share of our common stock at a future date (the “Future Stock Split”). In connection with the Future Stock Split, we entered into certain agreements (the “Co-Founder Agreements”) with Evan Spiegel and Robert Murphy, our co-founders, and certain of their respective affiliates requiring them, among other things, to convert shares of Class B common stock and Class C common stock into Class A common stock under certain circumstances. In May 2024, the conditions for the declaration of such dividends were modified and the Co-Founder Agreements were amended to reflect such modifications. As modified, the Future Stock Split will not be declared and paid until the first business day following the date on which (i) the average of the volume weighted average price (the “VWAP”) per share of Class A common stock equals or exceeds $40 per share for 90 consecutive trading days (the “90-Day VWAP”) and (ii) the ratio of the 90-Day VWAP to $8.70 equals or exceeds the ratio of the average closing price of the S&P 500 Total Return index for the same 90 trading days for which the 90-Day VWAP was calculated to 8,862.85. If this does not occur by July 21, 2032, the Future Stock Split will not be declared and paid, and the Co-Founder Agreements will terminate. No adjustments have been made to share or per share amounts for Class A common stock in the accompanying consolidated financial statements for the effects of the Future Stock Split as these triggering conditions have not been met. Stock-based Compensation We measure and recognize compensation expense for stock-based payment awards, including stock options, restricted stock units (“RSUs”), and restricted stock awards (“RSAs”) granted to employees, directors, and advisors, based on the grant date fair value of the awards. The grant date fair value of stock options is estimated using a Black-Scholes option pricing model. The fair value of stock-based compensation for stock options is recognized on a straight-line basis, net of estimated forfeitures, over the period during which services are provided in exchange for the award. The grant date fair value of RSUs and RSAs is estimated based on the fair value of our underlying common stock. RSUs and RSAs vest on the satisfaction of a service-based condition. The service condition for RSUs and RSAs is generally satisfied in equal monthly or quarterly installments over three eriod. Stock-based compensation expense recognized for all periods presented is based on awards that are expected to vest, including an estimate of forfeitures. We estimate the forfeiture rate using historical forfeitures of equity awards and other expected changes in facts and circumstances, if any. A modification of the terms of a stock-based award is treated as an exchange of the original award for a new award with total compensation cost equal to the grant-date fair value of the original award plus the incremental value of the modification to the award. The total recognized tax benefit related to stock-based compensation expense for all periods presented was immaterial as we have established valuation allowances to reduce our net deferred tax assets to the amount that is more likely than not to be realized. The majority of the future tax benefits that arise on settlement of RSUs, RSAs and stock options are in jurisdictions for which our net deferred tax assets have a full valuation allowance. Income Taxes We are subject to income taxes in the United States and numerous foreign jurisdictions. Deferred tax assets and liabilities are determined based on differences between the financial reporting and tax basis of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the deferred tax asset or liability is expected to be realized or settled. In evaluating our ability to recover deferred tax assets, we consider all available positive and negative evidence, including historical operating results, ongoing tax planning, and forecasts of future taxable income on a jurisdiction-by-jurisdiction basis. Based on the level of historical losses, we have established a valuation allowance to reduce our net deferred tax assets to the amount that is more likely than not to be realized. We recognize a tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in our consolidated financial statements from such positions are measured based on the largest benefit that has a greater than 50% likelihood of being realized. We recognize interest and penalties associated with tax matters as part of the income tax provision and include accrued interest and penalties with the related income tax liability on our consolidated balance sheets. Currency Translation and Remeasurement The functional currency of the majority of our foreign subsidiaries is the U.S. dollar. Monetary assets and liabilities denominated in a foreign currency are remeasured into U.S. dollars at the exchange rate on the balance sheet date. Revenue and expenses are remeasured at the average exchange rates during the period. Equity transactions and other non-monetary assets are remeasured using historical exchange rates. Foreign currency transaction gains and losses are recorded in other income (expense), net on our consolidated statement of operations. For those foreign subsidiaries where the local currency is the functional currency, adjustments to translate those statements into U.S. dollars are recorded in accumulated other comprehensive income (loss) in stockholders’ equity. Cash and Cash Equivalents Cash and cash equivalents consist of highly liquid investments with maturities of 90 days or less from the date of purchase. Restricted Cash Restricted cash primarily includes cash and cash equivalents that are legally restricted as to withdrawal or use in our operations. Restricted cash balances are included in other assets on our consolidated balance sheets. Marketable Securities We hold investments in marketable securities consisting of U.S. government securities, U.S. government agency securities, corporate debt securities, certificates of deposit, commercial paper, and publicly traded equity securities. We classify marketable investments in debt securities as available-for-sale investments in our current assets because they represent investments available for current operations. Our available-for-sale investments in debt securities are carried at fair value with any unrealized gains and losses included in accumulated other comprehensive income (loss) in stockholders’ equity. Available-for-sale debt securities with an amortized cost basis in excess of estimated fair value are assessed to determine what amount of that difference, if any, is caused by expected credit losses, with any allowance for credit losses recognized as a charge in other income (expense), net on our consolidated statements of income. We did not record any credit losses on our available-for-sale debt securities in any of the periods presented. We determine gains or losses on the sale or maturities of marketable securities using the specific identification method and these gains or losses are recorded in other income (expense), net in our consolidated statements of operations. Publicly traded equity securities are carried at fair value with any unrealized gains and losses recorded in other income (expense), net in our consolidated statements of operations. Strategic Investments We hold strategic investments primarily in privately held companies, consisting primarily of equity securities without readily determinable fair values, and to a lesser extent, debt securities. We adjust the carrying value of these equity securities to fair value upon observable transactions for identical or similar investments of the same issuer or upon impairment. All strategic investments are reviewed periodically for impairment. Any adjustments to carrying value of these investments are recorded in other income (expense), net in our consolidated statements of operations. Strategic investments are included within other assets in our consolidated balance sheets. When we exercise significant influence over, but do not control the investee, such strategic investments are accounted for using the equity method. Under the equity method of accounting, we record our share of the results of the investments within other income (expense), net in our consolidated statements of operations. Fair Value Measurements Certain financial instruments are required to be recorded at fair value. Other financial instruments, including cash and cash equivalents and restricted cash, are recorded at cost, which approximates fair value. Additionally, accounts receivable, accounts payable, and accrued expenses approximate fair value because of the short-term nature of these financial instruments. Accounts Receivable and Allowance for Doubtful Accounts Accounts receivable are recorded at the invoiced amount less any allowance for doubtful accounts to reserve for potentially uncollectible receivables. To determine the amount of the allowance, we make judgments about the creditworthiness of customers based on ongoing credit evaluation and historical experience. As of December 31, 2024 and 2023, the allowance for doubtful accounts was immaterial. Property and Equipment Property and equipment are stated at cost, less accumulated depreciation. We compute depreciation using the straight-line method over the estimated useful lives of the assets, which is generally three years for computer hardware, software, and equipment, five years for furniture, and over the shorter of lease term or useful life of the assets for leasehold improvements. Buildings are generally depreciated over a useful life ranging from 20 to 45 years. Maintenance and repairs are expensed as incurred. Leases We have non-cancelable lease agreements, primarily for offices, that are recorded as operating lease right-of-use assets and operating lease liabilities in our consolidated balance sheets. We account for lease and non-lease components as a single lease component and do not record leases with an initial term of twelve months or less in our consolidated balance sheets. We use our incremental borrowing rate based on the information available at the lease commencement date to determine the present value of lease payments over the lease term . Our lease terms may include options to extend or terminate the lease when it is reasonably certain we will exercise that option. Certain agreements have free rent periods or escalating rent payment provisions. Rent expense is recognized on a straight-line basis over the lease term. Software Development Costs Software development costs include costs to develop software to be used to meet internal needs and applications used to deliver our services. We capitalize development costs related to these software applications once the preliminary project stage is complete and it is probable that the project will be completed and the software will be used to perform the function intended. Costs capitalized for developing such software applications were not material for the periods presented. Segments Our CEO is our chief operating decision maker (“CODM ” ). Our CEO evaluates performance and makes operating decisions about allocating resources based on financial data presented on a consolidated basis, accompanied by information about revenue disaggregated by geographic region. Because our CODM evaluates financial performance on a consolidated basis, we have determined that we have a single reportable segment composed of the consolidated financial results of Snap Inc. Business Combinations We include the results of operations of the businesses that we acquire from the date of acquisition. We determine the fair value of the assets acquired and liabilities assumed based on their estimated fair values as of the respective date of acquisition. The excess purchase price over the fair values of identifiable assets and liabilities is recorded as goodwill. Determining the fair value of assets acquired and liabilities assumed requires management to use significant judgment and estimates including the selection of valuation methodologies, estimates of future revenue and cash flows, discount rates, and selection of comparable companies. Our estimates of fair value are based on assumptions believed to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. During the measurement period, not to exceed one year from the date of acquisition, we may record adjustments to the assets acquired and liabilities assumed, with a corresponding offset to goodwill. At the conclusion of the measurement period, any subsequent adjustments are reflected in our consolidated statements of operations. When we issue payments or grants of equity to selling stockholders in connection with an acquisition, we evaluate whether the payments or awards are compensatory. This evaluation includes whether cash payments or stock award vesting is contingent on the continued employment of the selling stockholder beyond the acquisition date. If continued employment is required for the cash to be paid or stock awards to vest, the award is treated as compensation for post-acquisition services and is recognized as compensation expense. Transaction costs associated with business combinations are expensed as incurred, and are included in general and administrative expenses in our consolidated statements of operations. Goodwill Goodwill represents the excess of the purchase price over the fair value of net assets acquired in a business combination. We test goodwill for impairment at least annually, in the fourth quarter, or whenever events or changes in circumstances indicate that goodwill might be impaired. For all periods presented, we had a single operating segment and reporting unit structure. There were no impairment charges in any of the periods presented. Intangible Assets Intangible assets are carried at cost and amortized on a straight-line basis over their estimated useful lives. We determine the appropriate useful life of our intangible assets by measuring the expected cash flows of acquired assets. The estimated useful lives of intangible assets are generally as follows: Intangible Asset Estimated Useful Domain names 5 years Trademarks 3 years Acquired developed technology 3 to 7 years Customer relationships 2 to 8 years Patents 4 to 14 years Impairment of Long-Lived Assets We evaluate recoverability of our property and equipment, operating lease right-of-use assets, and intangible assets, excluding goodwill, when events or changes indicate the carrying amount of an asset may not be recoverable. Events and changes in circumstances considered in determining whether the carrying value of long-lived assets may not be recoverable include significant changes in performance relative to expected operating results, significant changes in asset use, and significant negative industry or economic trends and changes in our business strategy. Recoverability of these assets is measured by comparison of their carrying amount to future undiscounted cash flows to be generated. If impairment is indicated based on a comparison of the assets’ carrying values and the undiscounted cash flows, the impairment loss is measured as the amount by which the carrying amount of the assets exceeds the fair value of the assets. Legal Contingencies For legal contingencies, we accrue a liability for an estimated loss if the potential loss from any claim or legal proceeding is considered probable, and the amount can be reasonably estimated. Legal fees and expenses are expensed as incurred. Note 8 provides additional information regarding our legal contingencies. Recent Accounting Pronouncements In November 2024, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2024-04, Debt—Debt with Conversion and Other Options (Subtopic 470-20): Induced Conversions of Convertible Debt Instruments, which clarifies the requirements for determining whether certain settlements of convertible debt instruments should be accounted for as an induced conversion. The guidance is effective for annual reporting periods, and interim reporting periods within those annual reporting periods, beginning after December 15, 2025. The guidance is applied on a prospective basis, with a retrospective option, and early adoption is permitted. We are currently evaluating the impact of adoption of this standard on our consolidated financial statements and disclosures. In November 2024, the FASB issued ASU 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which requires public entities to provide a disclosure within the financial statement footnotes showing the disaggregation of certain expenses included in relevant expense captions on the consolidated income statement, with a qualitative description of the amounts that are not separately disaggregated quantitatively. The guidance also requires disclosure of the total amount of selling expenses and, in annual reporting periods, an entity’s definition of selling expenses. The guidance is effective for annual periods beginning after December 15, 2026 and interim periods beginning after December 15, 2027. The guidance is applied on a prospective basis, with a retrospective option, and early adoption is permitted. We are currently evaluating the impact of adoption of this standard on our consolidated financial statements and disclosures. In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which requires public entities to provide greater disaggregation within their annual rate reconciliation, including new requirements to present reconciling items on a gross basis in specified categories, disclose both percentages and dollar amounts, and disaggregate individual reconciling items by jurisdiction and nature when the effect of the items meet a quantitative threshold. The guidance also requires disaggregating the annual disclosure of income taxes paid, net of refunds received, by federal (national), state, and foreign taxes, with separate presentation of individual jurisdictions that meet a quantitative threshold. The guidance is effective for annual periods beginning after December 15, 2024 on a prospective basis, with a retrospective option, and early adoption is permitted. We are currently evaluating the impact of adoption of this standard on our consolidated financial statements and disclosures. In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, which requires public entities with a single reportable segment to provide all the disclosures required by this standard and all existing segment disclosures in Topic 280 on an interim and annual basis, including new requirements to disclose significant segment expenses that are regularly provided to the CODM and included within the reported measure(s) of a segment’s profit or loss, the amount and composition of any other segment items, the title and position of the CODM, and how the CODM uses the reported measure(s) of a segment’s profit or loss to assess performance and decide how to allocate resources. The guidance is effective for annual periods beginning after December 15, 2023, and interim periods beginning after December 15, 2024, applied retrospectively with early adoption permitted. Effective January 1, 2024, we adopted ASU 2023-07. Refer to Note 19 these consolidated financial statements.

Revenue

Revenue	12 Months Ended
	Dec. 31, 2024
Revenue from Contract with Customer [Abstract]
Revenue	Revenue We determine revenue recognition by first identifying the contract or contracts with a customer, identifying the performance obligations in the contract, determining the transaction price, allocating the transaction price to the performance obligations in the contract, and recognizing revenue when, or as, we satisfy a performance obligation. Revenue is recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to receive in exchange for those goods or services. We determine collectability by performing ongoing credit evaluations and monitoring customer accounts receivable balances. Sales tax, including value added tax, is excluded from reported revenue. We generate substantially all of our revenues by offering various advertising products on Snapchat, which include Snap Ads and AR Ads, referred to as advertising revenue. AR Ads include Sponsored Lenses, which allow users to interact with an advertiser’s brand by enabling branded augmented reality experiences. The substantial majority of advertising revenue is generated from the display of advertisements on Snapchat through contractual agreements that are either based on the number of advertising impressions delivered or on a fixed fee basis over a period of time. Revenue related to agreements based on the number of impressions delivered is recognized when the advertisement is served. Revenue related to fixed fee arrangements is recognized ratably over the service period, typically less than 30 days in duration, and such arrangements do not contain minimum impression guarantees. In arrangements where another party is involved in providing specified services to a customer, we evaluate whether we are the principal or agent. In this evaluation, we consider if we obtain control of the specified goods or services before they are transferred to the customer, as well as other indicators such as the party primarily responsible for fulfillment, inventory risk, and discretion in establishing price. For advertising revenue arrangements where we are not the principal, we recognize revenue on a net basis. For the periods presented, revenue for arrangements where we are the agent was not material. We also generate revenue from subscriptions and sales of hardware products. Sales of hardware products are reported net of allowances for returns. For the periods presented, all such revenue was not material. The following table represents our revenue disaggregated by geographic region based on the billing address of the customer: Year Ended December 31, 2024 2023 2022 (in thousands) North America (1) (2) $ 3,236,217 $ 2,952,301 $ 3,205,554 Europe (3) 957,075 772,078 712,764 Rest of world 1,168,106 881,736 683,529 Total revenue $ 5,361,398 $ 4,606,115 $ 4,601,847 (1) North America includes Mexico, the Caribbean, and Central America. (2) United States revenue was $3.1 billion, $2.9 billion, and $3.1 billion for the years ended December 31, 2024, 2023, and 2022, respectively. (3) Europe includes Russia and Turkey. Effective March 2022, we halted advertising sales to Russian and Belarusian entities.

Net Loss per Share

Net Loss per Share	12 Months Ended
	Dec. 31, 2024
Earnings Per Share [Abstract]
Net Loss per Share	Net Loss per Share We compute net loss per share using the two-class method required for multiple classes of common stock. We have three classes of authorized common stock for which voting rights differ by class. Basic net loss per share is computed by dividing net loss attributable to each class of stockholders by the weighted-average number of shares of stock outstanding during the period, adjusted for RSAs for which the risk of forfeiture has not yet lapsed. For the calculation of diluted net loss per share, net loss per share attributable to common stockholders for basic net loss per share is adjusted by the effect of dilutive securities, including awards under our equity compensation plans. Diluted net loss per share attributable to common stockholders is computed by dividing the resulting net loss attributable to common stockholders by the weighted-average number of fully diluted common shares outstanding. We use the if-converted method for calculating any potential dilutive effect of the convertible senior notes due in 2025, 2026, 2027, 2028, and 2030 (collectively, the “Convertible Notes”) on diluted net loss per share. The Convertible Notes would have a dilutive impact on net income per share when the average market price of Class A common stock for a given period exceeds the respective conversion price of the Convertible Notes. For the periods presented, our potentially dilutive shares relating to stock options, RSUs, RSAs, and Convertible Notes were not included in the computation of diluted net loss per share as the effect of including these shares in the calculation would have been anti-dilutive. The numerators and denominators of the basic and diluted net loss per share computations for our common stock are calculated as follows for the years ended December 31, 2024, 2023, and 2022: Year Ended December 31, 2024 2023 2022 (in thousands, except per share data) Class A Class B Class C Class A Class B Class C Class A Class B Class C Numerator: Net loss $ (590,956) $ (9,475) $ (97,425) $ (1,114,039) $ (18,479) $ (189,967) $ (1,203,614) $ (20,141) $ (205,898) Net loss attributable to common stockholders $ (590,956) $ (9,475) $ (97,425) $ (1,114,039) $ (18,479) $ (189,967) $ (1,203,614) $ (20,141) $ (205,898) Denominator: Basic shares: Weighted-average common shares - Basic 1,404,994 22,526 231,627 1,358,345 22,532 231,627 1,354,019 22,658 231,627 Diluted shares: Weighted-average common shares - Diluted 1,404,994 22,526 231,627 1,358,345 22,532 231,627 1,354,019 22,658 231,627 Net loss per share attributable to common stockholders: Basic $ (0.42) $ (0.42) $ (0.42) $ (0.82) $ (0.82) $ (0.82) $ (0.89) $ (0.89) $ (0.89) Diluted $ (0.42) $ (0.42) $ (0.42) $ (0.82) $ (0.82) $ (0.82) $ (0.89) $ (0.89) $ (0.89) The following potentially dilutive shares were excluded from the calculation of diluted net loss per share because their effect would have been anti-dilutive: As of December 31, 2024 2023 2022 (in thousands) Stock options 680 1,697 3,159 Unvested RSUs and RSAs 134,253 157,130 132,392 Convertible Notes (if-converted) 85,945 89,379 89,379

Stockholders' Equity

Stockholders' Equity	12 Months Ended
	Dec. 31, 2024
Share-Based Payment Arrangement [Abstract]
Stockholders' Equity	Stockholders’ Equity Common Stock As of December 31, 2024, we are authorized to issue 3,000,000,000 shares of Class A non-voting common stock, 700,000,000 shares of Class B voting common stock, and 260,887,848 shares of Class C voting common stock, each with a par value of $0.00001 per share. Class A common stockholders have no voting rights, Class B common stockholders are entitled to one vote per share, and Class C common stockholders are entitled to ten votes per share. Shares of our Class B common stock are convertible into an equivalent number of shares of our Class A common stock and generally convert into shares of our Class A common stock upon transfer. Shares of our Class C common stock are convertible into an equivalent number of shares of our Class B common stock and generally convert into shares of our Class B common stock upon transfer. Any dividends paid to the holders of the Class A common stock, Class B common stock, and Class C common stock will be paid on a pro rata basis. For the year ended December 31, 2024, we did not declare any dividends. On a liquidation event, as defined in our certificate of incorporation, any distribution to common stockholders is made on a pro rata basis to the holders of the Class A common stock, Class B common stock, and Class C common stock. As of December 31, 2024, there were 1,483,717,717 shares issued and 1,436,495,296 shares outstanding of Class A common stock, and 22,523,290 shares and 231,626,943 shares issued and outstanding of Class B common stock and Class C common stock, respectively. Stock-based Compensation Plans We maintain one active share-based employee compensation plan, the 2017 Equity Incentive Plan (the “2017 Plan”). In January 2017, our board of directors adopted the 2017 Plan, and in February 2017, our stockholders approved the 2017 Plan, effective on March 1, 2017. The 2017 Plan provides for the grant of incentive stock options to employees, including employees of any parent or subsidiary, and for the grant of nonstatutory stock options, stock appreciation rights, RSAs, RSUs, performance stock awards, performance cash awards, and other forms of stock awards to employees, directors, and consultants, including employees and consultants of our affiliates. The maximum term for stock options granted under the 2017 Plan may not exceed ten years from the date of grant. The 2017 Plan will terminate ten years from the date our board of directors approved the plan, unless it is terminated earlier by our board of directors. The number of shares reserved for issuance under the 2017 Plan will increase automatically on January 1st of each calendar year, beginning on January 1, 2018 through January 1, 2027, by the lesser of (i) 5.0% of the total number of shares of our capital stock outstanding on December 31st of the immediately preceding calendar year, and (ii) a number determined by our board of directors. As of December 31, 2024, there were 152,488,503 shares of our Class A common stock reserved for future issuance under the 2017 Plan. 2017 Employee Stock Purchase Plan In January 2017, our board of directors adopted the 2017 Employee Stock Purchase Plan (the “2017 ESPP”). Our stockholders approved the 2017 ESPP in February 2017. The 2017 ESPP became effective in connection with the IPO. A total of 16,484,690 shares of Class A common stock were initially reserved for issuance under the 2017 ESPP. No shares of our Class A common stock have been issued or offered under the 2017 ESPP. The number of shares of our Class A common stock reserved for issuance will automatically increase on January 1st of each calendar year, beginning on January 1, 2018 through January 1, 2027, by the lesser of (i) 1.0% of the total number of shares of our common stock outstanding on the last day of the calendar month before the date of the automatic increase, and (ii) 15,000,000 shares; provided that before the date of any such increase, our board of directors may determine that such increase will be less than the amount set forth in clauses (i) and (ii). As of December 31, 2024, there were 16,484,690 shares of our Class A common stock reserved for future issuance under the 2017 ESPP. Restricted Stock Units and Restricted Stock Awards The following table summarizes the RSU and RSA activity for the year ended December 31, 2024: Number of Weighted- (in thousands, except per share data) Unvested as of December 31, 2023 157,130 $ 12.82 Granted 89,187 $ 12.92 Vested (73,105) $ 14.90 Forfeited (38,959) $ 12.34 Unvested as of December 31, 2024 134,253 $ 11.90 The weighted-average grant date fair value of RSUs and RSAs granted for the years ended December 31, 2024, 2023 and 2022 was $12.92, $10.41, and $15.17, respectively. The total fair value of RSUs and RSAs vested for the years ended December 31, 2024, 2023, and 2022 was $0.9 billion, $1.0 billion, and $1.2 billion, respectively. Total unrecognized compensation cost related to outstanding RSUs and RSAs was $1.3 billion as of December 31, 2024 and is expected to be recognized over a weighted-average period of 2.0 years. Stock Options The following table summarizes the stock option award activity under the 2017 Plan for the year ended December 31, 2024: Number of Number of Weighted- Weighted- Aggregate Intrinsic Value (1) (in thousands, except per share data) Outstanding as of December 31, 2023 1,692 5 $ 14.90 4.41 $ 5,225 Granted — — $ — Exercised (884) (5) $ 14.39 Forfeited (128) — $ 12.58 Outstanding as of December 31, 2024 680 — $ 16.01 4.51 $ 253 Exercisable as of December 31, 2024 680 — $ 16.01 4.51 $ 253 Vested and expected to vest as of December 31, 2024 680 — $ 16.01 4.51 $ 253 (1) The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying stock option awards and the closing market price of our Class A common stock as of December 31, 2024 and December 31, 2023. There were no stock options granted for the years ended December 31, 2024 and 2023. The weighted-average grant date fair value of stock options granted for the year ended December 31, 2022 was $8.41 per share as calculated by the Black-Scholes option pricing model. Stock-based compensation expense for stock options was not material for the years ended December 31, 2024, 2023, and 2022. As of December 31, 2024, there was no unrecognized compensation cost related to stock options granted under the 2017 Stock Plan. There were no stock options that vested for the year ended December 31, 2024. The total grant date fair value of stock options that vested for the years ended December 31, 2023 and 2022 was $1.1 million and $3.2 million, respectively. The intrinsic value of stock options exercised for the years ended December 31, 2024, 2023, and 2022 was $1.4 million, $12.3 million, and $5.9 million, respectively. Stock-Based Compensation Expense Total stock-based compensation expense by function was as follows: Year Ended December 31, 2024 2023 2022 (in thousands) Cost of revenue $ 6,034 $ 9,555 $ 12,288 Research and development 683,830 893,026 970,746 Sales and marketing 216,672 255,688 203,092 General and administrative 134,487 165,735 201,661 Total $ 1,041,023 $ 1,324,004 $ 1,387,787 Stock Repurchases In October 2024, our board of directors authorized a stock repurchase program of up to $500.0 million of our Class A common stock. We did not repurchase any shares under this program in the fourth quarter of 2024. Accordingly, as of December 31, 2024, the remaining availability under the stock repurchase authorization was $500.0 million. In October 2023, our board of directors authorized a stock repurchase program of up to $500.0 million of our Class A common stock. The program was completed in the second quarter of 2024, during which we repurchased, and subsequently retired, 46.3 million shares of our Class A common stock for an aggregate of $500.5 million, representing the entire amount approved by our board of directors and including costs associated with the repurchases. In October 2022, our board of directors authorized a stock repurchase program of up to $500.0 million of our Class A common stock. The program was completed in the fourth quarter of 2022, during which we repurchased, and subsequently retired, 53.9 million shares of our Class A common stock for an aggregate of $500.5 million, representing the entire amount approved by our board of directors and including costs associated with the repurchases. In July 2022, our board of directors authorized a stock repurchase program of up to $500.0 million of our Class A common stock. The program was completed in the third quarter of 2022, during which we repurchased 51.3 million shares of our Class A common stock for an aggregate of $500.5 million, representing the entire amount approved by our board of directors and including costs associated with the repurchases. These shares are recorded as treasury stock on our consolidated balance sheets and remain available for re-issuance.

Business Acquisitions

Business Acquisitions	12 Months Ended
	Dec. 31, 2024
Business Combination, Asset Acquisition, and Joint Venture Formation [Abstract]
Business Acquisitions	Business Acquisitions 2023 Acquisitions In 2023, the aggregate purchase consideration for business acquisitions was $73.1 million, which primarily consisted of $56.3 million in cash and $12.6 million recorded in other liabilities in our consolidated balance sheet. Of the aggregate purchase consideration, $42.8 million was allocated to goodwill and the remainder primarily to identifiable intangible assets. The acquired assets are expected to enhance our existing platform, technology, and workforce. The goodwill amount represents synergies related to our existing platform expected to be realized from the business acquisitions and assembled workforce. The associated goodwill and intangible assets are not deductible for tax purposes. 2022 Acquisitions In 2022, we completed acquisitions to enhance our existing platform, technology, and workforce. The aggregate purchase consideration was $120.5 million, which included $17.7 million in cash, $44.0 million in shares of our Class A common stock, and $58.8 million recorded in other liabilities on our consolidated balance sheet. Of the aggregate purchase consideration, $69.3 million was allocated to goodwill and the remainder primarily to identifiable intangible assets. The goodwill amount represents synergies related to our existing platform expected to be realized from the business acquisitions and assembled workforce. Of the acquired goodwill and intangible assets, $101.7 million is deductible for tax purposes. Additional Information on 2023 and 2022 Acquisitions The operating results of the above acquisitions were included in the results of our operations from the acquisition date and were not material to our consolidated revenue or consolidated operating loss. In addition, unaudited pro forma results of operations assuming the above acquisitions had taken place at the beginning of each period are not provided because the historical operating results of the acquired entities were not material and pro forma results would not be materially different from reported results for the periods presented.

Goodwill and Intangible Assets

Goodwill and Intangible Assets	12 Months Ended
	Dec. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract]
Goodwill and Intangible Assets	Goodwill and Intangible Assets The changes in the carrying amount of goodwill for the years ended December 31, 2024 and 2023 were as follows: Goodwill (in thousands) Balance as of December 31, 2022 $ 1,646,120 Goodwill acquired 42,780 Foreign currency translation 2,927 Balance as of December 31, 2023 $ 1,691,827 Goodwill acquired — Foreign currency translation (2,042) Balance as of December 31, 2024 $ 1,689,785 Intangible assets consisted of the following: As of December 31, 2024 Weighted- Gross Accumulated Net (in thousands, except years) Domain names 2.0 $ 745 $ (613) $ 132 Technology 2.3 308,333 (238,189) 70,144 Patents 8.8 39,373 (23,286) 16,087 Other — 6,000 (6,000) — Total intangible assets $ 354,451 $ (268,088) $ 86,363 As of December 31, 2023 Weighted- Gross Accumulated Net (in thousands, except years) Domain names 3.0 $ 745 $ (546) $ 199 Technology 2.8 323,313 (197,608) 125,705 Patents 8.8 39,373 (19,099) 20,274 Other — 6,000 (5,875) 125 Total intangible assets $ 369,431 $ (223,128) $ 146,303 Amortization of intangible assets for the years ended December 31, 2024, 2023, and 2022 was $60.0 million, $81.1 million, and $132.3 million, respectively. We revised the useful lives of certain customer relationships, trademarks, domain names, and technology for the years ended December 31, 2024, 2023 and 2022, which resulted in a $3.2 million, $19.9 million, and $49.3 million increase to amortization expense for the respective years. As of December 31, 2024, the estimated intangible asset amortization expense for the next five years and thereafter is as follows: Estimated (in thousands) Year ending December 31, 2025 $ 41,513 2026 20,299 2027 12,124 2028 4,343 2029 1,335 Thereafter 6,749 Total $ 86,363

Debt

Debt	12 Months Ended
	Dec. 31, 2024
Debt Disclosure [Abstract]
Debt	Debt Convertible Notes 2030 Notes In May 2024, we entered into a purchase agreement with certain counterparties for the sale of an aggregate of $750.0 million principal amount of convertible senior notes due in 2030 (the “2030 Notes”) in a private offering to qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”). The 2030 Notes consisted of a $650.0 million initial placement and an over-allotment option that provided the initial purchasers of the 2030 Notes with the option to purchase an additional $100.0 million aggregate principal amount of the 2030 Notes, which was fully exercised. The 2030 Notes were issued pursuant to an indenture dated May 13, 2024. The net proceeds from the issuance of the 2030 Notes were $671.5 million, net of debt issuance costs and cash used to purchase the capped call transactions (“2030 Capped Call Transactions”) discussed below. The debt issuance costs are amortized to interest expense using the effective interest rate method. The 2030 Notes are unsecured and unsubordinated obligations. Interest is payable in cash semi-annually in arrears beginning on November 1, 2024 at a rate of 0.50% per year. The 2030 Notes mature on May 1, 2030 unless repurchased, redeemed, or converted in accordance with their terms prior to such date. The 2030 Notes are convertible into cash, shares of our Class A common stock, or a combination of cash and shares of our Class A common stock, at our election, at an initial conversion rate of 45.0846 shares of Class A common stock per $1,000 principal amount of 2030 Notes, which is equivalent to an initial conversion price of approximately $22.18 per share of our Class A common stock. The conversion rate is subject to customary adjustments for certain events as described in the indenture governing the 2030 Notes. We may redeem for cash all or any portion of the 2030 Notes, at our option, on or after May 5, 2027 if (i) the 2030 Notes are “freely tradable” (as defined in the applicable indenture) and any accrued and unpaid additional interest has been paid as of the date we send the related redemption notice and (ii) the last reported sale price of our Class A common stock has been at least 130% of the conversion price then in effect for at least 20 trading days at a redemption price equal to 100% of the principal amount of the 2030 Notes to be redeemed, plus accrued and unpaid interest, if any. Holders of the 2030 Notes may convert all or a portion of their 2030 Notes at their option prior to February 1, 2030, in multiples of $1,000 principal amounts, only under the following circumstances: • if the last reported sale price of our Class A common stock for at least 20 trading days (whether or not consecutive) during the period of 30 consecutive trading days ending on the last trading day of the preceding calendar quarter is greater than or equal to 130% of the applicable conversion price of the 2030 Notes on each such trading day; • during the five consecutive business day period after any ten consecutive trading day period in which the trading price per $1,000 principal amount of the 2030 Notes for each day of that ten consecutive trading day period was less than 98% of the product of the last reported sale price of our Class A common stock and the applicable conversion rate of the 2030 Notes on such trading day; • on a notice of redemption, at any time prior to the close of business on the scheduled trading day immediately preceding the redemption date, in which case we may be required to increase the conversion rate for the 2030 Notes so surrendered for conversion in connection with such redemption notice; or • on the occurrence of specified corporate events. On or after February 1, 2030, the 2030 Notes are convertible at any time until the close of business on the second scheduled trading day immediately preceding the maturity date. Holders of the 2030 Notes who convert the 2030 Notes in connection with a make-whole fundamental change, as defined in the indenture governing the 2030 Notes, or in connection with a redemption are entitled to an increase in the conversion rate. Additionally, in the event of a fundamental change, holders of the 2030 Notes may require us to repurchase all or a portion of the 2030 Notes at a price equal to 100% of the principal amount of 2030 Notes, plus any accrued and unpaid interest, if any. We accounted for the issuance of the 2030 Notes as a single liability measured at its amortized cost, as no other embedded features require bifurcation and recognition as derivatives. 2028 Notes In February 2022, we entered into a purchase agreement for the sale of an aggregate of $1.50 billion principal amount of convertible senior notes due in 2028 (the “2028 Notes”) in a private offering to qualified institutional buyers pursuant to Rule 144A under the Securities Act. The net proceeds from the issuance of the 2028 Notes were $1.31 billion, net of debt issuance costs and cash used to purchase the capped call transactions (the “2028 Capped Call Transactions”) discussed below. The debt issuance costs are amortized to interest expense using the effective interest rate method. The 2028 Notes are unsecured and unsubordinated obligations. Interest is payable in cash semi-annually in arrears beginning on September 1, 2022 at a rate of 0.125% per year. The 2028 Notes mature on March 1, 2028 unless repurchased, redeemed, or converted in accordance with their terms prior to such date. The 2028 Notes are convertible into cash, shares of our Class A common stock, or a combination of cash and shares of our Class A common stock, at our election, at an initial conversion rate of 17.7494 shares of Class A common stock per $1,000 principal amount of 2028 Notes, which is equivalent to an initial conversion price of approximately $56.34 per share of our Class A common stock. Holders of the 2028 Notes may convert all or a portion of their 2028 Notes at their option prior to December 1, 2027, in multiples of $1,000 principal amounts, under certain circumstances as described in the indenture governing the 2028 Notes. On or after December 1, 2027, the 2028 Notes are convertible at any time until the close of business on the second scheduled trading day immediately preceding the maturity date. We may redeem for cash all or any portion of the 2028 Notes, at our option, on or after March 5, 2025 based on certain circumstances. 2027 Notes In April 2021, we entered into a purchase agreement for the sale of an aggregate of $1.15 billion principal amount of convertible senior notes due in 2027 (the “2027 Notes”) in a private offering to qualified institutional buyers pursuant to Rule 144A under the Securities Act. The net proceeds from the issuance of the 2027 Notes were $1.05 billion, net of debt issuance costs and cash used to purchase the capped call transactions (the “2027 Capped Call Transactions”) discussed below. The debt issuance costs are amortized to interest expense using the effective interest rate method. The 2027 Notes are unsecured and unsubordinated obligations which do not bear regular interest and for which the principal balance will not accrete. The 2027 Notes will mature on May 1, 2027 unless repurchased, redeemed, or converted in accordance with their terms prior to such date. The 2027 Notes are convertible into cash, shares of our Class A common stock, or a combination of cash and shares of our Class A common stock, at our election, at an initial conversion rate of 11.2042 shares of Class A common stock per $1,000 principal amount of 2027 Notes, which is equivalent to an initial conversion price of approximately $89.25 per share of our Class A common stock. Holders of the 2027 Notes may convert all or a portion of their 2027 Notes at their option prior to February 1, 2027, in multiples of $1,000 principal amounts, under certain circumstances as described in the indenture governing the 2027 Notes. On or after February 1, 2027, the 2027 Notes are convertible at any time until the close of business on the second scheduled trading day immediately preceding the maturity date. We may redeem for cash all or portions of the 2027 Notes, at our option, on or after May 5, 2024 based on certain circumstances. 2026 Notes In August 2019, we entered into a purchase agreement for the sale of an aggregate of $1.265 billion principal amount of convertible senior notes due in 2026 (the “2026 Notes”) in a private offering to qualified institutional buyers pursuant to Rule 144A under the Securities Act. The net proceeds from the issuance of the 2026 Notes were $1.15 billion, net of debt issuance costs and cash used to purchase the capped call transactions (the “2026 Capped Call Transactions”) discussed below. The debt issuance costs are amortized to interest expense using the effective interest rate method. The 2026 Notes are unsecured and unsubordinated obligations. Interest is payable in cash semi-annually in arrears beginning on February 1, 2020 at a rate of 0.75% per year. The 2026 Notes mature on August 1, 2026 unless repurchased, redeemed, or converted in accordance with the terms prior to such date. The 2026 Notes are convertible into cash, shares of our Class A common stock, or a combination of cash and shares of our Class A common stock, at our election, at an initial conversion rate of 43.8481 shares of Class A common stock per $1,000 principal amount of 2026 Notes, which is equivalent to an initial conversion price of approximately $22.81 per share of our Class A common stock. Holders of the 2026 Notes may convert all or a portion of their 2026 Notes at their option prior to May 1, 2016, in multiples of $1,000 principal amounts, under certain circumstances as described in the indenture governing the 2026 Notes. On or after May 1, 2026, the 2026 Notes are convertible at any time until the close of business on the second scheduled trading day immediately preceding the maturity date. We may redeem for cash all or portions of the 2026 Notes, at our option, on or after August 6, 2023 based on certain circumstances. 2025 Notes In April 2020, we entered into a purchase agreement for the sale of an aggregate of $1.0 billion principal amount of convertible senior notes due in 2025 (the “2025 Notes”) in a private offering to qualified institutional buyers pursuant to Rule 144A under the Securities Act. The net proceeds from the issuance of the 2025 Notes were $888.6 million, net of debt issuance costs and cash used to purchase the capped call transactions (the “2025 Capped Call Transactions”) discussed below. The debt issuance costs are amortized to interest expense using the effective interest rate method. The 2025 Notes are unsecured and unsubordinated obligations. Interest is payable in cash semi-annually in arrears beginning on November 1, 2020 at a rate of 0.25% per year. The 2025 Notes mature on May 1, 2025 unless repurchased, redeemed, or converted in accordance with their terms prior to such date. The 2025 Notes are convertible into cash, shares of our Class A common stock, or a combination of cash and shares of our Class A common stock, at our election, at an initial conversion rate of 46.1233 shares of Class A common stock per $1,000 principal amount of 2025 Notes, which is equivalent to an initial conversion price of approximately $21.68 per share of our Class A common stock. Holders of the 2025 Notes may convert all or a portion of their 2025 Notes at their option prior to February 1, 2025, in multiples of $1,000 principal amounts, under certain circumstances as described in the indenture governing the 2025 Notes. On or after February 1, 2025, the 2025 Notes are convertible at any time until the close of business on the second scheduled trading day immediately preceding the maturity date. We may redeem for cash all or portions of the 2025 Notes, at our option, on or after May 6, 2023 based on certain circumstances. Note Repurchases In February 2024, we entered into various privately negotiated repurchase transactions with certain holders of the 2025 Notes and 2026 Notes, pursuant to which we agreed to repurchase $100.0 million in aggregate principal of the 2025 Notes and $351.2 million in aggregate principal of the 2026 Notes for a cash repurchase price of $440.7 million, including associated costs. The February 2024 repurchase transactions resulted in an $8.8 million gain on extinguishment in the first quarter of 2024. In May 2024, we entered into various privately negotiated repurchase transactions (collectively with the February 2024 repurchase transactions, the “Note Repurchases”) with certain holders of the 2025 Notes and 2026 Notes, pursuant to which we agreed to repurchase $147.9 million in aggregate principal of the 2025 Notes and approximately $237.5 million in aggregate principal of the 2026 Notes for a cash repurchase price of approximately $418.3 million, including associated costs. The May 2024 repurchase transactions were accounted for as both a debt modification and a partial debt extinguishment, resulting in a $15.5 million loss on extinguishment during the second quarter of 2024 and $20.9 million in capitalized debt issuance costs amortized over the term of the 2030 Notes. The capitalized debt issuance costs are primarily related to repurchase premiums and debt issuance costs carried over from the 2025 Notes and 2026 Notes. Gains and losses on extinguishment are included within other income (expense), net on our consolidated statements of operations and included within Other as an adjustment to reconcile net loss to net cash provided by (used in) operating activities in our consolidated statements of cash flows. The Convertible Notes consisted of the following: As of December 31, 2024 2023 Principal Unamortized Debt Issuance Costs Net Carrying Amount Principal Unamortized Debt Issuance Costs Net Carrying Amount (in thousands) 2025 Notes $ 36,240 $ (28) $ 36,212 $ 284,105 $ (871) $ 283,234 2026 Notes 249,754 (624) 249,130 838,482 (3,402) 835,080 2027 Notes 1,150,000 (4,984) 1,145,016 1,150,000 (7,114) 1,142,886 2028 Notes 1,500,000 (8,982) 1,491,018 1,500,000 (11,800) 1,488,200 2030 Notes 750,000 (27,447) 722,553 — — — Total $ 3,685,994 $ (42,065) $ 3,643,929 $ 3,772,587 $ (23,187) $ 3,749,400 Each of the notes in the table above rank equally with each other. The effective interest rates for the 2025 Notes, 2026 Notes, 2027 Notes, 2028 Notes and 2030 Notes range between 0.19% and 1.21%. As of December 31, 2024, the debt issuance costs on the 2025 Notes, 2026 Notes, 2027 Notes, 2028 Notes, and 2030 Notes will be amortized over the remaining period of approximately 0.3 years, 1.6 years, 2.3 years, 3.2 years, and 5.3 years, respectively. The following table summarizes interest expense related to the Convertible Notes: Year Ended December 31, 2024 2023 2022 (in thousands) Contractual interest expense $ 7,334 $ 8,874 $ 8,655 Amortization of debt issuance costs 8,906 6,880 6,543 Total interest expense $ 16,240 $ 15,754 $ 15,198 As of December 31, 2024, the if-converted value of the Convertible Notes did not exceed the principal amount. The sale price for conversion was not satisfied as of December 31, 2024 for the Convertible Notes, and as a result, the Convertible Notes will not be eligible for optional conversion during the first quarter of 2025, other than the 2025 Notes, which are eligible for optional conversion on or after February 1, 2025. No sinking fund is provided for the Convertible Notes, which means that we are not required to redeem or retire them periodically. Capped Call Transactions In connection with the pricing of the 2025 Notes, the 2026 Notes, the 2027 Notes, the 2028 Notes, and the 2030 Notes, we entered into the 2025 Capped Call Transactions, the 2026 Capped Call Transactions, the 2027 Capped Call Transactions, the 2028 Capped Call Transactions, and the 2030 Capped Call Transactions (collectively, the “Capped Call Transactions”), respectively, with certain counterparties at a net cost of $100.0 million, $102.1 million, $86.8 million, $177.0 million, and $68.9 million respectively. The cap price of the 2025 Capped Call Transactions, the 2026 Capped Call Transactions, the 2027 Capped Call Transactions, the 2028 Capped Call Transactions, and the 2030 Capped Call Transactions is initially $32.12, $32.58, $121.02, $93.90, and $33.48 per share of our Class A common stock, respectively. All are subject to certain adjustments under the terms of the Capped Call Transactions. Conditions that cause adjustments to the initial strike price of the Capped Call Transactions mirror conditions that result in corresponding adjustments for the Convertible Notes. The Capped Call Transactions are intended to reduce potential dilution to holders of our Class A common stock beyond the conversion prices up to the cap prices on any conversion of the Convertible Notes or offset any cash payments we are required to make in excess of the principal amount, as the case may be, with such reduction or offset subject to a cap. The cost of the Capped Call Transactions was recorded as a reduction of our additional paid-in capital in our consolidated balance sheets. The Capped Call Transactions will not be remeasured as long as they continue to meet the conditions for equity classification. In May 2024, we entered into agreements to terminate all of the 2025 Capped Call Transactions, which resulted in $62.7 million recorded within additional paid-in capital in our consolidated balance sheets. As of December 31, 2024, the remaining Capped Call Transactions were out-of-the-money. Credit Facility In May 2022, we entered into a five-year senior unsecured revolving credit facility (the “Credit Facility”) with certain lenders that allows us to borrow up to $1.05 billion to fund working capital and general corporate-purpose expenditures. Loans bear interest, at our option, at a rate equal to (i) a term secured overnight financing rate (“SOFR”) plus 0.75% or the base rate, if selected by us, for loans made in U.S. dollars, (ii) the Sterling overnight index average plus 0.7826% for loans made in Sterling, or (iii) foreign indices as stated in the credit agreement plus 0.75% for loans made in other permitted foreign currencies. The base rate is defined as the greatest of (i) the Wall Street Journal prime rate, (ii) the greater of the (a) federal funds rate and (b) the overnight bank funding rate, plus 0.50%, and (iii) the applicable SOFR for a period of one month (but not less than zero) plus 1.00. The Credit Facility also contains an annual commitment fee of 0.10% on the daily undrawn balance of the facility. As of December 31, 2024, we had $80.7 million in the form of outstanding standby letters of credit, with no amounts outstanding under the Credit Facility.

Commitments and Contingencies

Commitments and Contingencies	12 Months Ended
	Dec. 31, 2024
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies	Commitments and Contingencies Commitments We have non-cancelable contractual agreements primarily related to the hosting of our data processing, storage, and other computing services, as well as lease, content and developer partner, and other commitments. For additional discussion on leases, see Note 9 of these consolidated financial statements. Our non-cancelable contractual commitments as of December 31, 2024 were as follows: Non-Cancelable Commitments (in thousands) Year ending December 31, 2025 $ 1,458,829 2026 1,835,591 2027 1,051,169 2028 87,229 2029 84,288 Thereafter 423,135 Total non-cancelable contractual commitments $ 4,940,241 Contingencies We record a loss contingency when it is probable that a liability has been incurred and the amount of the loss can be reasonably estimated. We also disclose material contingencies when we believe a loss is not probable but reasonably possible. Accounting for contingencies requires us to use judgment related to both the likelihood of a loss and the estimate of the amount or range of loss. Many legal and tax contingencies can take years to be resolved. Pending Matters In November 2021, we, and certain of our officers and directors, were named as defendants in a securities class- action lawsuit purportedly brought on behalf of purchasers of our Class A common stock, alleging that we and certain of our officers made false or misleading statements and omissions concerning the impact that Apple’s App Tracking Transparency framework would have on our business. We believe we have meritorious defenses to this lawsuit and continue to defend the lawsuit vigorously. Based on the proceedings in this case, the outcome of this matter remains uncertain. The outcomes of our legal proceedings are inherently unpredictable, subject to significant uncertainties, and could be material to our financial condition, results of operations, and cash flows for a particular period. For the pending matter described above, it is not possible to estimate the reasonably possible loss or range of loss. We are subject to various other legal proceedings and claims in the ordinary course of business, including certain patent, trademark, privacy, regulatory, and employment matters. Although occasional adverse decisions or settlements may occur, we do not believe that the final disposition of any of our other pending matters will seriously harm our business, financial condition, results of operations, and cash flows. Indemnifications In the ordinary course of business, we may provide indemnifications of varying scope and terms to customers, vendors, lessors, investors, directors, officers, employees, and other parties with respect to certain matters. Indemnification may include losses from our breach of such agreements, services we provide, or third-party intellectual property infringement claims. These indemnifications may survive termination of the underlying agreement and the maximum potential amount of future indemnification payments may not be subject to a cap. We have not incurred material costs to defend lawsuits or settle claims related to these indemnifications as of December 31, 2024. We believe the fair value of these liabilities is immaterial and accordingly have no liabilities recorded for these agreements as of December 31, 2024.

Leases

Leases	12 Months Ended
	Dec. 31, 2024
Leases [Abstract]
Leases	Leases We have non-cancelable lease agreements for certain of our offices with original lease terms expiring between 2025 and 2042. Total operating lease costs were $101.0 million, $101.0 million, and $109.5 million for the years ended December 31, 2024, 2023 , and 2022 , respectively. The weighted-average remaining lease term (in years) and discount rate related to our operating leases were as follows: As of December 31, 2024 2023 Weighted-average remaining lease term 9.3 10.0 Weighted-average discount rate 6.1 % 6.1 % The maturities of our operating lease liabilities as of December 31, 2024 were as follows: Operating Leases (in thousands) Year ending December 31, 2025 $ 60,937 2026 93,051 2027 86,587 2028 85,428 2029 82,431 Thereafter 410,487 Total lease payments 818,921 Less: imputed interest (218,954) Present value of lease liabilities $ 599,967 As of December 31, 2024, we had additional operating leases that have not yet commenced for facilities with lease obligations of $19.7 million. These operating leases will commence starting in 2025 with lease terms of approximately 10 years to 11 years. Cash payments included in the measurement of our o perating lease liabilities, net of lease incentives received, were $101.4 million, $89.8 million, and $92.2 million for the years ended December 31, 2024, 2023, and 2022, respectively. Lease liabilities arising from obtaining operating lease right-of-use assets were $71.0 million, $220.2 million, and $147.4 million for the years ended December 31, 2024, 2023, and 2022, respectively .

Strategic Investments

Strategic Investments	12 Months Ended
	Dec. 31, 2024
Equity Method Investments and Joint Ventures [Abstract]
Strategic Investments	Strategic Investments We hold strategic investments primarily in privately held companies, consisting primarily of equity securities without readily determinable fair values, and to a lesser extent, debt securities. These strategic investments are primarily recorded at fair value on a non-recurring basis. The estimation of fair value for these privately held strategic investments requires the use of significant unobservable inputs, such as the issuance of new equity by the company, and as a result, we deem these assets as Level 3 financial instruments within the fair value measurement framework. The following table summarizes our strategic investments as of December 31, 2024 and 2023: As of December 31, 2024 2023 (in thousands) Initial cost $ 106,052 $ 106,368 Cumulative upward adjustments 146,201 147,317 Cumulative downward adjustments, including impairments (63,910) (58,357) Carrying value $ 188,343 $ 195,328 Gains and losses recognized during the periods presented were as follows: Year Ended December 31, 2024 2023 2022 (in thousands) Gains (losses) recognized on strategic investments sold during the period, net $ (60) $ — $ 45,935 Unrealized gains on strategic investments still held at the reporting date 334 1,368 19,946 Unrealized losses, including impairments, on strategic investments still held at the reporting date (7,703) (28,423) (1,421) Gains (losses) on strategic investments, net $ (7,429) $ (27,055) $ 64,460 Gains and losses on all strategic investments are included within other income (expense), net on our consolidated statements of operations and included as an adjustment to reconcile net loss to net cash provided by (used in) operating activities in our consolidated statements of cash flows. Strategic investments are included within other assets on our consolidated balance sheets.

Fair Value Measurements

Fair Value Measurements	12 Months Ended
	Dec. 31, 2024
Fair Value Disclosures [Abstract]
Fair Value Measurements	Fair Value Measurements Assets and liabilities measured at fair value are classified into the following categories: • Level 1: Quoted market prices in active markets for identical assets or liabilities. • Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data. • Level 3: Unobservable inputs reflecting the reporting entity’s own assumptions or external inputs from inactive markets. We classify our cash equivalents and marketable securities within Level 1 or Level 2 because we use quoted market prices or alternative pricing sources and models utilizing observable market-based inputs to determine their fair value. The following tables set forth our financial assets that are measured at fair value on a recurring basis, excluding publicly traded equity securities, as of December 31, 2024 and 2023: December 31, 2024 Fair Value Hierarchy Cost or Gross Gross Total Estimated (in thousands) Cash $ 348,251 $ — $ — $ 348,251 Cash equivalents: Money market funds Level 1 694,323 — (30) 694,293 U.S. government securities Level 1 3,991 — (1) 3,990 Total cash and cash equivalents 1,046,565 — (31) 1,046,534 Marketable debt securities: U.S. government securities Level 1 2,186,192 4,984 (3,292) 2,187,884 Corporate debt securities Level 2 129,217 229 (5) 129,441 Total marketable debt securities 2,315,409 5,213 (3,297) 2,317,325 Total $ 3,361,974 $ 5,213 $ (3,328) $ 3,363,859 December 31, 2023 Fair Value Hierarchy Cost or Gross Gross Total Estimated (in thousands) Cash $ 584,990 $ — $ — $ 584,990 Cash equivalents: Money market funds Level 1 1,195,410 — — 1,195,410 Total cash and cash equivalents 1,780,400 — — 1,780,400 Marketable debt securities: U.S. government securities Level 1 1,295,918 894 (3,919) 1,292,893 U.S. government agency securities Level 1 138,420 31 (188) 138,263 Corporate debt securities Level 2 234,336 577 (99) 234,814 Commercial paper Level 2 65,380 — — 65,380 Certificates of deposit Level 2 18,725 — — 18,725 Total marketable debt securities 1,752,779 1,502 (4,206) 1,750,075 Total $ 3,533,179 $ 1,502 $ (4,206) $ 3,530,475 Gross unrealized losses on marketable debt securities were not material as of December 31, 2024 and 2023. As of December 31, 2024 and 2023, we considered any decreases in fair value on our marketable debt securities to be driven by factors other than credit risk, including market risk. As of December 31, 2024, $1.1 billion of our total $2.3 billion in marketable debt securities have contractual maturities between one We hold investments in publicly traded companies with an aggregate carrying value of $12.4 million and $13.6 million as of December 31, 2024 and 2023, respectively, recorded as marketable securities. We classify these publicly traded equity securities within Level 1 because we use quoted market prices to determine their fair value. Gains and losses recognized during the periods presented, which are included within other income (expense), net on our consolidated statements of operations, were as follows: Year Ended December 31, 2024 2023 2022 (in thousands) Gains (losses) recognized on publicly traded equity securities sold during the period, net $ — $ 11,046 $ (22,095) Unrealized gains (losses) on publicly traded equity securities still held at the reporting date, net (1,185) (17,731) (79,214) Gains (losses) on publicly traded equity securities, net $ (1,185) $ (6,685) $ (101,309) We carry the Convertible Notes at face value less the unamortized debt issuance costs on our consolidated balance sheets and present the fair value for disclosure purposes only. As of December 31, 2024, the fair value of the 2025 Notes, the 2026 Notes, the 2027 Notes, the 2028 Notes, and the 2030 Notes was $35.5 million, $242.7 million, $998.5 million, $1,226.6 million, and $635.6 million, respectively. As of December 31, 2023, the fair value of the 2025 Notes, the 2026 Notes, the 2027 Notes, and the 2028 Notes was $300.9 million, $893.2 million, $921.5 million, and $1,181.7 million, respectively. The estimated fair value of the Convertible Notes, which are classified as Level 2 financial instruments, was determined based on the estimated or actual bid prices of the Convertible Notes in an over-the-counter market on the last business day of the period. Schedule of Cash, Cash Equivalents, and Restricted Cash The following table provides a reconciliation of cash, cash equivalents and restricted cash reported in our consolidated balance sheet to the total of the amounts in the consolidated statements of cash flows. As of December 31, 2024 2023 2022 (in thousands) Cash and cash equivalents $ 1,046,534 $ 1,780,400 $ 1,423,121 Restricted cash, included in other assets 3,700 2,062 655 Total cash, cash equivalents, and restricted cash $ 1,050,234 $ 1,782,462 $ 1,423,776

Income Taxes

Income Taxes	12 Months Ended
	Dec. 31, 2024
Income Tax Disclosure [Abstract]
Income Taxes	Income Taxes The domestic and foreign components of pre-tax loss were as follows: Year Ended December 31, 2024 2023 2022 (in thousands) Domestic (1) $ (280,877) $ (285,330) $ (538,311) Foreign (1) (391,349) (1,009,093) (862,386) Loss before income taxes $ (672,226) $ (1,294,423) $ (1,400,697) (1) Includes the impact of intercompany charges to foreign affiliates for financing, management fees, and research and development cost sharing, inclusive of stock-based compensation. The components of our income tax (benefit) expense were as follows: Year Ended December 31, 2024 2023 2022 (in thousands) Current: Federal $ 5,216 $ — $ — State 6,811 8,585 10,704 Foreign 13,273 26,727 22,404 Total current income tax expense (benefit) 25,300 35,312 33,108 Deferred: Federal 1,595 1,267 1,212 State 1,027 1,061 837 Foreign (2,292) (9,578) (6,201) Total deferred income tax expense (benefit) 330 (7,250) (4,152) Income tax expense (benefit) $ 25,630 $ 28,062 $ 28,956 The following is a reconciliation of the statutory federal income tax rate to our effective tax rate: Year Ended December 31, 2024 2023 2022 Tax benefit (expense) computed at the federal statutory rate 21.0 % 21.0 % 21.0 % State tax benefit (expense), net of federal benefit (1) 3.9 2.2 2.9 Change in valuation allowance (31.0) (31.5) (32.0) Differences between U.S. and foreign tax rates on foreign income (0.3) 3.3 2.5 Stock-based compensation (6.4) (7.0) (0.1) U.S. federal research & development credit benefit 11.0 8.6 5.0 Acquisitions and divestitures (1.0) 1.8 (0.7) Other benefits (expenses) (1.0) (0.6) (0.7) Total income tax benefit (expense) (3.8) % (2.2) % (2.1) % (1) Inclusive of state research and development credits. The significant components of net deferred tax balances were as follows: Year Ended December 31, 2024 2023 (in thousands) Deferred tax assets: Accruals and reserves $ 16,413 $ 22,475 Intangible assets 139,612 168,661 IRC 174 capitalized R&D 598,669 449,253 Stock-based compensation 58,171 70,563 Loss carryforwards 2,757,814 2,774,231 Tax credit carryforwards 1,060,486 969,368 Lease liability 128,072 126,637 Other 67,958 51,764 Total deferred tax assets 4,827,195 4,632,952 Deferred tax liabilities: Right-of-use asset (112,907) (111,777) Investments (18,333) (20,183) Other (18,445) (28,416) Total deferred tax liabilities (149,685) (160,376) Total net deferred tax assets before valuation allowance 4,677,510 4,472,576 Valuation allowance (4,677,088) (4,471,571) Net deferred taxes $ 422 $ 1,005 On December 20, 2021, the Organisation for Economic Co-operation and Development (“OECD”) published Pillar Two Model Rules defining the global minimum tax, which calls for the taxation of large corporations at a minimum rate of 15%. The OECD has since issued administrative guidance providing transition and safe harbor rules around the implementation of the Pillar Two global minimum tax. A number of countries, including the United Kingdom, are currently proposing or have enacted legislation to implement core elements of the Pillar Two proposal. On February 1, 2023, the FASB indicated that they believe the minimum tax imposed under Pillar Two is an alternative minimum tax, and, accordingly, deferred tax assets and liabilities associated with the minimum tax would not be recognized or adjusted for the estimated future effects of the minimum tax but would be recognized in the period incurred. We are closely monitoring developments and evaluating their potential impact. Enactments effective in 2024 did not have a significant impact on our 2024 financial results, nor do we anticipate a significant impact on our financial results during the transition period due to safe harbor relief. As of December 31, 2024, we had an immaterial amount of unremitted earnings related to certain foreign subsidiaries. We intend to continue to reinvest these foreign earnings indefinitely and do not expect to incur any significant taxes related to such amounts. As of December 31, 2024, we had accumulated U.S. federal and state net operating loss carryforwards of $6.1 billion and $4.4 billion, respectively. During 2024, we fully utilized all of our federal net operating loss carryforwards generated before January 1, 2018, which were subject to a 20-year carryforward period and no taxable income limitation. The remaining $6.1 billion can be carried forward indefinitely but is subject to an 80% taxable income limitation. Certain significant state net operating loss carryforwards will begin to expire in 2031. As of December 31, 2024, we had $4.7 billion of U.K. net operating loss carryforwards that can be carried forward indefinitely; however, use of such carryforwards in a given year is generally limited to 50% of such year’s taxable income. As of December 31, 2024, we had accumulated $214.0 million of Singapore net operating loss carryforwards, which can be carried forward indefinitely and are not subject to any taxable income limitation. As of December 31, 2024, we had accumulated U.S. federal and state research tax credits of $916.5 million and $523.7 million, respectively. The U.S. federal research tax credits will begin to expire in 2032. The U.S. state research tax credits do not expire. Beginning January 1, 2022, the Tax Cuts and Jobs Act eliminated the option to currently deduct research and development expenditures in the period incurred and requires taxpayers to capitalize and amortize such expenditures over five or fifteen years, as applicable, pursuant to Section 174 of the Internal Revenue Code. In prior years, this tax law change did not result in any U.S. federal tax liability due to the availability of pre-2018 federal net operating loss carryforwards. However, as these pre-2018 carryforwards were fully utilized in 2024, the application of the 80% taxable income limitation on remaining federal net operating loss carryforwards resulted in incremental U.S. federal tax liability and expense for the year ended December 31, 2024. We continue to incur incremental state tax liability and expense due to limitations on the use of existing state net operating loss carryforwards. We recognize valuation allowances on deferred tax assets if it is more likely than not that some or all of the deferred tax assets will not be realized. We had valuation allowances against net deferred tax assets of $4.7 billion and $4.5 billion as of December 31, 2024 and 2023, respectively. In 2024, the increase in the valuation allowance was primarily attributable to a net increase in our deferred tax assets resulting from the loss from operations. Uncertain Tax Positions The following table summarizes the activity related to our gross unrecognized tax benefits for the years ended December 31, 2024, 2023, and 2022: Year Ended December 31, 2024 2023 2022 (in thousands) Beginning balance of unrecognized tax benefits $ 513,404 $ 510,669 $ 469,573 Additions for current year tax positions 49,536 46,188 47,366 Additions for prior year tax positions 1,163 10,171 115 Reductions for prior year tax positions (622) (16,736) (3,569) Changes due to lapse of statute of limitations (99) (31,786) (1,887) Reductions for settlements with taxing authorities — (4,927) — Changes due to foreign currency translation adjustments (574) (175) (929) Ending balance of unrecognized tax benefits (excluding interest and penalties) 562,808 513,404 510,669 Interest and penalties associated with unrecognized tax benefits 1,918 967 385 Ending balance of unrecognized tax benefits (including interest and penalties) $ 564,726 $ 514,371 $ 511,054 Substantially all of the unrecognized tax benefit was recorded as a reduction in our gross deferred tax assets, offset by a corresponding reduction in our valuation allowance. We have net unrecognized tax benefits of $35.8 million and $27.3 million included in other liabilities on our consolidated balance sheet as of December 31, 2024 and 2023, respectively, which, if recognized, would result in a tax benefit. Our policy is to recognize interest and penalties associated with tax matters as part of the income tax provision and include accrued interest and penalties with the related income tax liability on our consolidated balance sheet. For the year ended December 31, 2024, interest expense recorded related to uncertain tax positions was not material. The income taxes we pay are subject to potential review by taxing jurisdictions globally. Our estimate of the potential outcome of any uncertain tax position is subject to management’s assessment of relevant risks, facts, and circumstances existing at that time. We believe that our estimate has adequately provided for these matters. However, our future results may include adjustments to estimates in the period the audits are resolved, which may impact our effective tax rate.

Accumulated Other Comprehensive

Accumulated Other Comprehensive Income (Loss)	12 Months Ended
	Dec. 31, 2024
Accumulated Other Comprehensive Income Loss [Abstract]
Accumulated Other Comprehensive Income (Loss)	Accumulated Other Comprehensive Income (Loss) The table below presents the changes in accumulated other comprehensive income (loss) (“AOCI”) by component and the reclassifications out of AOCI: Changes in Accumulated Other Comprehensive Income (Loss) by Component Marketable Foreign Currency Total (in thousands) Balance as of December 31, 2023 $ (2,860) $ 9,991 $ 7,131 Other comprehensive income (loss) before reclassifications 4,811 (9,027) (4,216) Amounts reclassified from AOCI (1) (221) — (221) Net current period other comprehensive income (loss) 4,590 (9,027) (4,437) Balance as of December 31, 2024 $ 1,730 $ 964 $ 2,694 (1)

Property and Equipment, Net

Property and Equipment, Net	12 Months Ended
	Dec. 31, 2024
Property, Plant and Equipment [Abstract]
Property and Equipment, Net	Property and Equipment, Net Property and equipment, net, consisted of the following: As of December 31, 2024 2023 (in thousands) Computer hardware and software $ 67,796 $ 67,989 Buildings 21,486 21,486 Leasehold improvements 450,826 332,721 Furniture and equipment 214,619 162,476 Construction in progress 63,284 90,038 Total 818,011 674,710 Less: accumulated depreciation (328,923) (264,384) Property and equipment, net $ 489,088 $ 410,326

Balance Sheet Components

Balance Sheet Components	12 Months Ended
	Dec. 31, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Balance Sheet Components	Balance Sheet Components Accrued expenses and other current liabilities as of December 31, 2024 and 2023 consisted of the following: As of December 31, 2024 2023 (in thousands) Accrued infrastructure costs $ 377,022 $ 281,682 Deferred revenue (1) 112,769 93,706 Accrued compensation and related expenses 85,416 95,600 Accrued revenue share 84,990 81,936 Deferred payments for acquisitions 76,434 7,359 Accrued professional fees 69,618 33,267 Accrued operating costs 62,375 75,905 Other 140,630 136,381 Total accrued expenses and other current liabilities $ 1,009,254 $ 805,836 (1) We expect a substantial majority of our deferred revenue to be realized in less than one year.

Employee Benefit Plans

Employee Benefit Plans	12 Months Ended
	Dec. 31, 2024
Retirement Benefits [Abstract]
Employee Benefit Plans	Employee Benefit Plans We have a defined contribution savings plan for U.S.-based employees under the provisions of the U.S. Internal Revenue Code Section 401(k) (the “401(k) Plan”). The 401(k) Plan is available for all full-time employees who meet certain eligibility requirements. Eligible employees may contribute up to 100% of their eligible compensation, but are limited to the maximum annual dollar amount allowable under the Code. We match 100% of each participant’s contribution up to a maximum of 3% of the participant’s eligible compensation paid during the period, and also match 50% of each participant’s contribution between 3% and 5% of the participant’s eligible compensation paid during the period. For the years ended December 31, 2024, 2023, and 2022, we recognized expense of $29.6 million, $34.0 million, and $33.6 million, respectively, related to matching contributions.

Related Party Transactions

Related Party Transactions	12 Months Ended
	Dec. 31, 2024
Related Party Transactions [Abstract]
Related Party Transactions	Related Party Transactions In November 2020, we entered into a ground sublease with an entity that is controlled by our CEO that allows us to build and operate a hangar to support our aviation program. This entity subleases the ground to us for $0 and in exchange may utilize a specified percentage of the hangar space. If the entity needs additional space within the hangar, it will pay rent to Snap at a fair market value rate determined at the time this arrangement was entered into. Any space utilized by this entity will be space that is not required for Snap’s aviation program. Subject to certain limited exceptions, neither party may terminate this sublease for at least six years. After this period, Snap or this entity may terminate the lease at any time on 24 months’ prior written notice. Upon termination of the sublease, this entity will purchase the hangar from Snap at its fair market value on the termination date. The value of these arrangements is not material to our consolidated financial statements for the periods presented or for the term of the agreement.

Restructuring

Restructuring	12 Months Ended
	Dec. 31, 2024
Restructuring and Related Activities [Abstract]
Restructuring	Restructuring 2024 Restructuring In the first quarter of 2024, we announced a plan to reduce hierarchy and concentrate our team members in major hub locations to support in-person collaboration, resulting in the reduction of our global headcount by approximately 10%. We completed the 2024 restructuring in the second quarter of 2024. The following table summarizes the 2024 restructuring charges included in our consolidated statement of operations for the year ended December 31, 2024 : Severance and Related Charges (1) Stock-Based Compensation Expense Other (2) Total (in thousands) Cost of revenue $ 932 $ 189 $ — $ 1,121 Research and development 30,845 4,801 3,201 38,847 Sales and marketing 15,755 4,176 — 19,931 General and administrative 7,786 236 2,236 10,258 Total $ 55,318 $ 9,402 $ 5,437 $ 70,157 (1) Severance and related charges include cash severance expenses and other termination benefits. The majority of cash paid for the restructuring was related to severance and benefits. (2) Other primarily includes intangible asset amortization and depreciation expense. AR Enterprise Strategic Review In the third quarter of 2023, we initiated the wind down of our AR Enterprise business, which included a reduction of our global employee headcount by approximately 3%. We substantially completed the program in the fourth quarter of 2023. During the year ended December 31, 2023, we recognized pre-tax restructuring charges of $40.8 million, primarily recorded in sales and marketing and general and administrative expenses in our consolidated statement of operations, and an income tax benefit of $5.7 million. The pre-tax restructuring charges primarily include cash severance, stock-based compensation expense, and charges related to the revision of the useful lives and disposal of certain acquired intangible assets. Strategic Reprioritization In the third quarter of 2022, we initiated a strategic reprioritization plan, which included a reduction of our global employee headcount by approximately 20%. We substantially completed the reprioritization plan in the fourth quarter of 2022. The following table summarizes the restructuring charges (benefits) in our consolidated statements of operations for the year ended December 31, 2022: Severance and Related Charges (1) Stock-Based Compensation Expense (Benefit) Lease Exit and Related Charges (2) Other (3) Total (in thousands) Cost of revenue $ 2,291 $ 709 $ — $ 17,585 $ 20,585 Research and development 46,994 29,188 — 2,733 78,915 Sales and marketing 30,565 (504) — 730 30,791 General and administrative 17,211 5,111 31,227 5,109 58,658 Total $ 97,061 $ 34,504 $ 31,227 $ 26,157 $ 188,949 (1) Severance and related charges include cash severance expense and other termination benefits. The majority of cash paid for restructuring in 2022 was related to severance and benefits. (2) Lease exit and related charges are non-cash and presented in other cash flows from operating activities in our consolidated statements of cash flows. (3) Other includes impairment charges, contract termination charges, and intangible asset amortization. We had no liabilities related to the strategic reprioritization plan as of December 31, 2024. The liabilities were immaterial as of December 31, 2023 and 2022.

Segments and Geographic Informa

Segments and Geographic Information	12 Months Ended
	Dec. 31, 2024
Segment Reporting [Abstract]
Segments and Geographic Information	Segments and Geographic Information Our CEO is our CODM. Our CODM evaluates performance and makes operating decisions about allocating resources based on financial data presented on a consolidated basis, accompanied by information about revenue disaggregated by geographic region. Because our CODM evaluates financial performance on a consolidated basis, we have determined that we have a single operating segment composed of the consolidated financial results of Snap Inc. The measure used by our CODM to assess performance and make operating decisions is net loss as reported on our consolidated statements of operations. Net loss is used by our CODM to identify underlying trends in the performance of our business and make comparisons with the financial performance of our competitors. Our CODM also reviews total assets, as reported on our consolidated balance sheets, and purchases of property and equipment, as reported on our consolidated statements of cash flows. Our CODM also utilizes expense information in order to assess our financial performance. Infrastructure costs primarily consist of payments to th ird-party infrastructure partners for hosting our products, which include expenses related to storage, computing, and bandwidth. Content and developer partner costs primarily consist of fees paid to our content creators and publisher partners who share content on our platform through revenue sharing arrangements. Advertising partner and other costs primarily consist of payments to third-party partners for fulfillment services, credit card and other transaction processing fees, and other expenses directly related to providing our services. Operating expenses include all remaining costs necessary to operate our business, which primarily include personnel exp enses, facilities and related costs, promotional and marketing expenses, external professional services, and other administrative expenses. Operating expenses include charges recognized as research and development, selling and marketing, and general and administrative expenses within our consolidated statements of operations, but exclude stock-based compensation and related payroll and other tax expenses, depreciation and amortization, and restructuring charges, which are independently reviewed by our CODM. The following table presents the significant segment expenses and other segment items regularly reviewed by our CODM: Year Ended December 31, 2024 2023 2022 (in thousands) Revenue $ 5,361,398 $ 4,606,115 $ 4,601,847 Less: Infrastructure costs 1,441,134 1,171,993 818,554 Content and developer partner costs 634,977 621,971 643,482 Advertising partner and other costs 384,804 297,262 302,498 Operating expenses 2,391,878 2,353,312 2,459,740 Stock-based compensation and related payroll and other tax expense 1,069,389 1,359,107 1,397,496 Depreciation and amortization 154,459 159,999 186,434 Other segment items (1) (17,387) (35,044) 223,296 Net loss $ (697,856) $ (1,322,485) $ (1,429,653) (1) Other segment items primarily include interest income; interest expense; other income (expense), net; and income tax benefit (expense) as reported in our consolidated statements of operations. Other segment items also include restructuring charges of $72.1 million , $40.8 million and $188.9 million for the year ended December 31, 2024, 2023 and 2022, respectively. The following table lists long-lived assets by geographic area, which includes property and equipment, net and operating lease right-of-use assets: As of December 31, 2024 2023 (in thousands) United States $ 682,173 $ 646,546 United Kingdom 248,243 218,326 Rest of world (1) 89,113 62,316 Total long-lived assets $ 1,019,529 $ 927,188 (1) No individual country other than the United States and the United Kingdom exceeded 10% of our total long-lived assets for any period presented.

Pay vs Performance Disclosure

Pay vs Performance Disclosure - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Pay vs Performance Disclosure
Net loss	$ (697,856)	$ (1,322,485)	$ (1,429,653)

Insider Trading Arrangements

Insider Trading Arrangements	3 Months Ended	12 Months Ended
	Dec. 31, 2024 shares	Dec. 31, 2024 shares
Trading Arrangements, by Individual
Material Terms of Trading Arrangement		During the fourth quarter ended December 31, 2024, our directors and officers (as defined in Rule 16a-1(f) under the Exchange Act) adopted or terminated the contracts, instructions, or written plans for the purchase or sale of our securities set forth in the table below: Type of Trading Arrangement Name and Position Date Action Rule 10b5-1 * Expiration Date Total Shares of Class A Common Stock to be Sold Robert Murphy Co-Founder, Chief Technology Officer, and Director 11/5/2024 Adoption (1) X 3/10/2026 (2) Michael O’Sullivan General Counsel 11/21/2024 Adoption (1) X 01/30/2026 Up to 288,000 * Contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. (1) Plan adopted in accordance with Rule 10b5-1(c)(1)(ii)(D)(2). (2) Trading arrangement provides for the sale of up to 5,000,000 shares of Class A Common Stock by Mr. Murphy, individually and as a trustee of a revocable trust, plus such amount as necessary to attain a value equal to 30% of the gross sale proceeds for additional gifting transactions contemplated by this plan.
Non-Rule 10b5-1 Arrangement Adopted	false
Rule 10b5-1 Arrangement Terminated	false
Non-Rule 10b5-1 Arrangement Terminated	false
Robert Murphy [Member]
Trading Arrangements, by Individual
Name	Robert Murphy
Title	Co-Founder, Chief Technology Officer, and Director
Rule 10b5-1 Arrangement Adopted	true
Adoption Date	11/5/2024
Expiration Date	3/10/2026
Arrangement Duration	490 days
Michael O'Sullivan [Member]
Trading Arrangements, by Individual
Name	Michael O’Sullivan
Title	General Counsel
Rule 10b5-1 Arrangement Adopted	true
Adoption Date	11/21/2024
Expiration Date	01/30/2026
Arrangement Duration	435 days
Aggregate Available	288,000	288,000

Insider Trading Policies and Pr

Insider Trading Policies and Procedures	12 Months Ended
	Dec. 31, 2024
Insider Trading Policies and Procedures [Line Items]
Insider Trading Policies and Procedures Adopted	true

Cybersecurity Risk Management a

Cybersecurity Risk Management and Strategy Disclosure	12 Months Ended
	Dec. 31, 2024
Cybersecurity Risk Management, Strategy, and Governance [Line Items]
Cybersecurity Risk Management Processes for Assessing, Identifying, and Managing Threats [Text Block]	Risk Management and Strategy Our engineering security team, led by our Chief Information Security Officer, or CISO, uses a multi-pronged approach to assessing, identifying, and managing material risks from cybersecurity threats. This approach includes identifying and assessing risks through: (1) an enterprise risk management program, which is periodically refreshed and includes an identification of our top risks, including cybersecurity risks; (2) formalized security and privacy reviews designed to identify risks from many new features, software, and vendors; (3) a vulnerability management program designed to identify hardware and software vulnerabilities; (4) an internal “red team” program, which simulates cyber threats, intended to allow us to fix vulnerabilities before threat actors identify them; (5) a threat intelligence program designed to model and research our adversaries; and (6) a privacy and security incident response program designed to investigate, respond to, and remediate known incidents. These processes vary in scope and maturity across the business and are processes we work to improve. Our risk management approach is supplemented by external and internal enterprise risk management audits, which are designed to test the effectiveness of our controls. We conduct penetration testing or other application security testing on a periodic basis, and have established an external bug bounty program to allow security researchers to help identify vulnerabilities and weaknesses in our controls and configurations in our systems. We also maintain a vendor risk management program designed to identify and mitigate potential risks associated with third-party suppliers and business partners. This program includes pre-engagement diligence, use of contractual cybersecurity and incident notification provisions, and ongoing monitoring of vendors, as appropriate. We also conduct employee training on data protection, including cybersecurity, among other topics. We use third-party service providers to assist us from time to time to identify, assess, and manage material risks from cybersecurity threats, including for example professional service firms (including legal counsel), threat intelligence services, and cybersecurity consultants. The material cybersecurity threats identified through these processes are managed by our CISO and are escalated to senior management and our risk and compliance committee, in each case where appropriate. Together, they identify responsive actions for inclusion in our annual strategic planning, or earlier resolution depending on the nature of the risk. For a description of the risks from cybersecurity threats that may materially affect us and how they may do so, see “Risk Factors” in Part I, Item 1A in this Annual Report on Form 10-K.
Cybersecurity Risk Management Processes Integrated [Flag]	true
Cybersecurity Risk Management Processes Integrated [Text Block]	Our engineering security team, led by our Chief Information Security Officer, or CISO, uses a multi-pronged approach to assessing, identifying, and managing material risks from cybersecurity threats. This approach includes identifying and assessing risks through: (1) an enterprise risk management program, which is periodically refreshed and includes an identification of our top risks, including cybersecurity risks; (2) formalized security and privacy reviews designed to identify risks from many new features, software, and vendors; (3) a vulnerability management program designed to identify hardware and software vulnerabilities; (4) an internal “red team” program, which simulates cyber threats, intended to allow us to fix vulnerabilities before threat actors identify them; (5) a threat intelligence program designed to model and research our adversaries; and (6) a privacy and security incident response program designed to investigate, respond to, and remediate known incidents. These processes vary in scope and maturity across the business and are processes we work to improve.
Cybersecurity Risk Management Third Party Engaged [Flag]	true
Cybersecurity Risk Third Party Oversight and Identification Processes [Flag]	true
Cybersecurity Risk Materially Affected or Reasonably Likely to Materially Affect Registrant [Flag]	false
Cybersecurity Risk Board of Directors Oversight [Text Block]	Governance Our board of directors maintains oversight of risks from cybersecurity threats by meeting with and receiving periodic updates from our CISO, via our audit committee, which is assigned oversight of cybersecurity risks. In addition, the chair of our audit committee meets with our CISO periodically to discuss cybersecurity threats and incidents, as well as the business’s approach to responding to them. Our incident response plans also provide that our board of directors and audit committee will be notified in the event of certain cybersecurity incidents. Our CISO, Jim Higgins, has over 30 years of experience in the technology sector, including senior leadership roles in product security, information security engineering, and cloud enterprise. Mr. Higgins assisted the Linux Foundation in starting the Open Source Security Foundation to help increase awareness and promote technical solutions to address validation of Open Source software. Mr. Higgins has worked in information security at Chevron, Eastman Kodak, and Google, and, mostly recently, spent two years as the CISO of Block, Inc. (formerly Square). Our CISO also regularly meets with our CEO and other senior management, including as part of the cybersecurity incident response process. Our CISO, and where appropriate our management team and risk and compliance committee, are informed about and monitor the prevention, detection, mitigation, and remediation of identified cybersecurity incidents, through our security incident response process. We maintain internal and external channels and signals to receive reports of cybersecurity or privacy threats or incidents. A reported incident triggers our Security Incident Response Policy or associated plans, which has defined roles for our cross-functional incident response team to investigate, contain, eradicate, and remediate the incident. The incident response team assesses the severity and priority of reported incidents on a rolling basis, with escalations of cybersecurity incidents provided to our management team by our CISO and General Counsel (or their designees) and escalations of certain cybersecurity incidents as appropriate to our board of directors. If a cybersecurity incident is determined to be a material cybersecurity incident, our Security Incident Response Policy and associated plans define the process to file a report regarding the incident with the SEC.
Cybersecurity Risk Board Committee or Subcommittee Responsible for Oversight [Text Block]	Our board of directors maintains oversight of risks from cybersecurity threats by meeting with and receiving periodic updates from our CISO, via our audit committee, which is assigned oversight of cybersecurity risks.
Cybersecurity Risk Process for Informing Board Committee or Subcommittee Responsible for Oversight [Text Block]	In addition, the chair of our audit committee meets with our CISO periodically to discuss cybersecurity threats and incidents, as well as the business’s approach to responding to them. Our incident response plans also provide that our board of directors and audit committee will be notified in the event of certain cybersecurity incidents.
Cybersecurity Risk Role of Management [Text Block]	Our board of directors maintains oversight of risks from cybersecurity threats by meeting with and receiving periodic updates from our CISO, via our audit committee, which is assigned oversight of cybersecurity risks. In addition, the chair of our audit committee meets with our CISO periodically to discuss cybersecurity threats and incidents, as well as the business’s approach to responding to them. Our incident response plans also provide that our board of directors and audit committee will be notified in the event of certain cybersecurity incidents. Our CISO, Jim Higgins, has over 30 years of experience in the technology sector, including senior leadership roles in product security, information security engineering, and cloud enterprise. Mr. Higgins assisted the Linux Foundation in starting the Open Source Security Foundation to help increase awareness and promote technical solutions to address validation of Open Source software. Mr. Higgins has worked in information security at Chevron, Eastman Kodak, and Google, and, mostly recently, spent two years as the CISO of Block, Inc. (formerly Square). Our CISO also regularly meets with our CEO and other senior management, including as part of the cybersecurity incident response process.
Cybersecurity Risk Management Positions or Committees Responsible [Flag]	true
Cybersecurity Risk Management Positions or Committees Responsible [Text Block]	Our board of directors maintains oversight of risks from cybersecurity threats by meeting with and receiving periodic updates from our CISO, via our audit committee, which is assigned oversight of cybersecurity risks. In addition, the chair of our audit committee meets with our CISO periodically to discuss cybersecurity threats and incidents, as well as the business’s approach to responding to them. Our incident response plans also provide that our board of directors and audit committee will be notified in the event of certain cybersecurity incidents. Our CISO, Jim Higgins, has over 30 years of experience in the technology sector, including senior leadership roles in product security, information security engineering, and cloud enterprise. Mr. Higgins assisted the Linux Foundation in starting the Open Source Security Foundation to help increase awareness and promote technical solutions to address validation of Open Source software. Mr. Higgins has worked in information security at Chevron, Eastman Kodak, and Google, and, mostly recently, spent two years as the CISO of Block, Inc. (formerly Square). Our CISO also regularly meets with our CEO and other senior management, including as part of the cybersecurity incident response process.
Cybersecurity Risk Management Expertise of Management Responsible [Text Block]	Our CISO, Jim Higgins, has over 30 years of experience in the technology sector, including senior leadership roles in product security, information security engineering, and cloud enterprise. Mr. Higgins assisted the Linux Foundation in starting the Open Source Security Foundation to help increase awareness and promote technical solutions to address validation of Open Source software. Mr. Higgins has worked in information security at Chevron, Eastman Kodak, and Google, and, mostly recently, spent two years as the CISO of Block, Inc. (formerly Square).
Cybersecurity Risk Process for Informing Management or Committees Responsible [Text Block]	Our CISO also regularly meets with our CEO and other senior management, including as part of the cybersecurity incident response process.
Cybersecurity Risk Management Positions or Committees Responsible Report to Board [Flag]	true

Description of Business and S_2

Description of Business and Summary of Significant Accounting Policies (Policies)	12 Months Ended
	Dec. 31, 2024
Accounting Policies [Abstract]
Basis of Presentation	Basis of Presentation Our consolidated financial statements are prepared in accordance with U.S. generally accepted accounting principles (“GAAP”). Our consolidated financial statements include the accounts of Snap Inc. and our wholly owned subsidiaries. All intercompany transactions and balances have been eliminated in consolidation. Our fiscal year ends on December 31. Certain reclassifications have been made in the prior periods to conform to the current year’s presentation. None of these reclassifications had a material impact on our consolidated financial statements.
Use of Estimates	Use of Estimates The preparation of our consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts in the consolidated financial statements. Management’s estimates are based on historical information available as of the date of the consolidated financial statements and various other assumptions that we believe are reasonable under the circumstances. Actual results could differ from those estimates. Key estimates relate primarily to determining the fair value of assets and liabilities assumed in business combinations, evaluation of contingencies, uncertain tax positions, and the fair value of strategic investments. On an ongoing basis, management evaluates our estimates compared to historical experience and trends, which form the basis for making judgments about the carrying value of assets and liabilities.
Concentrations of Business Risk	Concentrations of Business Risk We currently use both Google Cloud and Amazon Web Services for our hosting requirements. A disruption or loss of service from one or both of these partners could seriously harm our ability to operate. Although we believe there are other qualified providers that can provide these services, a transition to a new provider could create a significant disruption to our business and negatively impact our consolidated financial statements.
Concentrations of Credit Risk	Concentrations of Credit Risk Financial instruments that potentially subject us to significant concentrations of credit risk consist principally of cash, cash equivalents, marketable securities, and accounts receivable. We maintain cash deposits, cash equivalent balances, and marketable securities with several financial institutions. Cash and cash equivalents may be withdrawn or redeemed on demand. We believe that the financial institutions that hold our cash and cash equivalents are financially sound and, accordingly, minimal credit risk exists with respect to these balances. We also maintain investments in U.S. government debt and agency securities, publicly traded equity securities, corporate debt securities, certificates of deposit, money market funds, and commercial paper that carry high credit ratings and accordingly, minimal credit risk exists with respect to these balances. We extend credit to our customers based on an evaluation of their ability to pay amounts due under contractual arrangement and generally do not obtain or require collateral.
Revenue Recognition	Revenue Recognition Revenue is recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to receive in exchange for those goods or services. See Note 2 for additional information.
Cost of Revenue	Cost of Revenue Cost of revenue includes payments for infrastructure, content and developer partner costs, and advertiser partner and other costs. Infrastructure costs primarily consist of payments to th ird-party infrastructure partners for hosting our products, which include expenses related to storage, computing, and bandwidth. Content and developer partner costs primarily consist of fees paid to our content creators and publisher partners who share content on our platform through revenue sharing arrangements. Under these arrangements, we pay a portion of the fees we receive from advertisers for Snap Ads that are displayed within partner content on Snapchat. Advertising partner and other costs primarily consist of payments to third-party partners for fulfillment services, credit card and other transaction processing fees, and other expenses directly related to providing our services.
Advertising	Advertising Advertising costs are expensed as incurred and recorded within sales and marketing expenses in our consolidated statements of operations. For the years ended December 31, 2024, 2023, and 2022, advertising costs were $57.7 million, $24.9 million, and $42.7 million, respectively.
Capital Structure	Capital Structure
Future Stock Split to be Effected in the Form of a Stock Dividend	Future Stock Split to be Effected in the Form of a Stock Dividend In July 2022, our board of directors determined that it was advisable and in our best interest to approve a stock split to be effected in the form of a special dividend of one share of Class A common stock on each outstanding share of our common stock at a future date (the “Future Stock Split”). In connection with the Future Stock Split, we entered into certain agreements (the “Co-Founder Agreements”) with Evan Spiegel and Robert Murphy, our co-founders, and certain of their respective affiliates requiring them, among other things, to convert shares of Class B common stock and Class C common stock into Class A common stock under certain circumstances. In May 2024, the conditions for the declaration of such dividends were modified and the Co-Founder Agreements were amended to reflect such modifications. As modified, the Future Stock Split will not be declared and paid until the first business day following the date on which (i) the average of the volume weighted average price (the “VWAP”) per share of Class A common stock equals or exceeds $40 per share for 90 consecutive trading days (the “90-Day VWAP”) and (ii) the ratio of the 90-Day VWAP to $8.70 equals or exceeds the ratio of the average closing price of the S&P 500 Total Return index for the same 90 trading days for which the 90-Day VWAP was calculated to 8,862.85. If this does not occur by July 21, 2032, the Future Stock Split will not be declared and paid, and the Co-Founder Agreements will terminate. No adjustments have been made to share or per share amounts for Class A common stock in the accompanying consolidated financial statements for the effects of the Future Stock Split as these triggering conditions have not been met.
Stock-based Compensation	Stock-based Compensation We measure and recognize compensation expense for stock-based payment awards, including stock options, restricted stock units (“RSUs”), and restricted stock awards (“RSAs”) granted to employees, directors, and advisors, based on the grant date fair value of the awards. The grant date fair value of stock options is estimated using a Black-Scholes option pricing model. The fair value of stock-based compensation for stock options is recognized on a straight-line basis, net of estimated forfeitures, over the period during which services are provided in exchange for the award. The grant date fair value of RSUs and RSAs is estimated based on the fair value of our underlying common stock. RSUs and RSAs vest on the satisfaction of a service-based condition. The service condition for RSUs and RSAs is generally satisfied in equal monthly or quarterly installments over three eriod. Stock-based compensation expense recognized for all periods presented is based on awards that are expected to vest, including an estimate of forfeitures. We estimate the forfeiture rate using historical forfeitures of equity awards and other expected changes in facts and circumstances, if any. A modification of the terms of a stock-based award is treated as an exchange of the original award for a new award with total compensation cost equal to the grant-date fair value of the original award plus the incremental value of the modification to the award. The total recognized tax benefit related to stock-based compensation expense for all periods presented was immaterial as we have established valuation allowances to reduce our net deferred tax assets to the amount that is more likely than not to be realized. The majority of the future tax benefits that arise on settlement of RSUs, RSAs and stock options are in jurisdictions for which our net deferred tax assets have a full valuation allowance.
Income Taxes	Income Taxes We are subject to income taxes in the United States and numerous foreign jurisdictions. Deferred tax assets and liabilities are determined based on differences between the financial reporting and tax basis of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the deferred tax asset or liability is expected to be realized or settled. In evaluating our ability to recover deferred tax assets, we consider all available positive and negative evidence, including historical operating results, ongoing tax planning, and forecasts of future taxable income on a jurisdiction-by-jurisdiction basis. Based on the level of historical losses, we have established a valuation allowance to reduce our net deferred tax assets to the amount that is more likely than not to be realized. We recognize a tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in our consolidated financial statements from such positions are measured based on the largest benefit that has a greater than 50% likelihood of being realized. We recognize interest and penalties associated with tax matters as part of the income tax provision and include accrued interest and penalties with the related income tax liability on our consolidated balance sheets.
Currency Translation and Remeasurement	Currency Translation and Remeasurement The functional currency of the majority of our foreign subsidiaries is the U.S. dollar. Monetary assets and liabilities denominated in a foreign currency are remeasured into U.S. dollars at the exchange rate on the balance sheet date. Revenue and expenses are remeasured at the average exchange rates during the period. Equity transactions and other non-monetary assets are remeasured using historical exchange rates. Foreign currency transaction gains and losses are recorded in other income (expense), net on our consolidated statement of operations. For those foreign subsidiaries where the local currency is the functional currency, adjustments to translate those statements into U.S. dollars are recorded in accumulated other comprehensive income (loss) in stockholders’ equity.
Cash and Cash Equivalents	Cash and Cash Equivalents Cash and cash equivalents consist of highly liquid investments with maturities of 90 days or less from the date of purchase.
Restricted Cash	Restricted Cash Restricted cash primarily includes cash and cash equivalents that are legally restricted as to withdrawal or use in our operations. Restricted cash balances are included in other assets on our consolidated balance sheets.
Marketable Securities	Marketable Securities We hold investments in marketable securities consisting of U.S. government securities, U.S. government agency securities, corporate debt securities, certificates of deposit, commercial paper, and publicly traded equity securities. We classify marketable investments in debt securities as available-for-sale investments in our current assets because they represent investments available for current operations. Our available-for-sale investments in debt securities are carried at fair value with any unrealized gains and losses included in accumulated other comprehensive income (loss) in stockholders’ equity. Available-for-sale debt securities with an amortized cost basis in excess of estimated fair value are assessed to determine what amount of that difference, if any, is caused by expected credit losses, with any allowance for credit losses recognized as a charge in other income (expense), net on our consolidated statements of income. We did not record any credit losses on our available-for-sale debt securities in any of the periods presented. We determine gains or losses on the sale or maturities of marketable securities using the specific identification method and these gains or losses are recorded in other income (expense), net in our consolidated statements of operations. Publicly traded equity securities are carried at fair value with any unrealized gains and losses recorded in other income (expense), net in our consolidated statements of operations.
Strategic Investments	Strategic Investments We hold strategic investments primarily in privately held companies, consisting primarily of equity securities without readily determinable fair values, and to a lesser extent, debt securities. We adjust the carrying value of these equity securities to fair value upon observable transactions for identical or similar investments of the same issuer or upon impairment. All strategic investments are reviewed periodically for impairment. Any adjustments to carrying value of these investments are recorded in other income (expense), net in our consolidated statements of operations. Strategic investments are included within other assets in our consolidated balance sheets. When we exercise significant influence over, but do not control the investee, such strategic investments are accounted for using the equity method. Under the equity method of accounting, we record our share of the results of the investments within other income (expense), net in our consolidated statements of operations.
Fair Value Measurements	Fair Value Measurements Certain financial instruments are required to be recorded at fair value. Other financial instruments, including cash and cash equivalents and restricted cash, are recorded at cost, which approximates fair value. Additionally, accounts receivable, accounts payable, and accrued expenses approximate fair value because of the short-term nature of these financial instruments.
Accounts Receivable and Allowance for Doubtful Accounts	Accounts Receivable and Allowance for Doubtful Accounts Accounts receivable are recorded at the invoiced amount less any allowance for doubtful accounts to reserve for potentially uncollectible receivables. To determine the amount of the allowance, we make judgments about the creditworthiness of customers based on ongoing credit evaluation and historical experience. As of December 31, 2024 and 2023, the allowance for doubtful accounts was immaterial.
Property and Equipment	Property and Equipment Property and equipment are stated at cost, less accumulated depreciation. We compute depreciation using the straight-line method over the estimated useful lives of the assets, which is generally three years for computer hardware, software, and equipment, five years for furniture, and over the shorter of lease term or useful life of the assets for leasehold improvements. Buildings are generally depreciated over a useful life ranging from 20 to 45 years. Maintenance and repairs are expensed as incurred.
Leases	Leases We have non-cancelable lease agreements, primarily for offices, that are recorded as operating lease right-of-use assets and operating lease liabilities in our consolidated balance sheets. We account for lease and non-lease components as a single lease component and do not record leases with an initial term of twelve months or less in our consolidated balance sheets. We use our incremental borrowing rate based on the information available at the lease commencement date to determine the present value of lease payments over the lease term . Our lease terms may include options to extend or terminate the lease when it is reasonably certain we will exercise that option. Certain agreements have free rent periods or escalating rent payment provisions. Rent expense is recognized on a straight-line basis over the lease term.
Software Development Costs	Software Development Costs Software development costs include costs to develop software to be used to meet internal needs and applications used to deliver our services. We capitalize development costs related to these software applications once the preliminary project stage is complete and it is probable that the project will be completed and the software will be used to perform the function intended. Costs capitalized for developing such software applications were not material for the periods presented.
Segments	Segments Our CEO is our chief operating decision maker (“CODM ” ). Our CEO evaluates performance and makes operating decisions about allocating resources based on financial data presented on a consolidated basis, accompanied by information about revenue disaggregated by geographic region. Because our CODM evaluates financial performance on a consolidated basis, we have determined that we have a single reportable segment composed of the consolidated financial results of Snap Inc.
Business Combinations	Business Combinations We include the results of operations of the businesses that we acquire from the date of acquisition. We determine the fair value of the assets acquired and liabilities assumed based on their estimated fair values as of the respective date of acquisition. The excess purchase price over the fair values of identifiable assets and liabilities is recorded as goodwill. Determining the fair value of assets acquired and liabilities assumed requires management to use significant judgment and estimates including the selection of valuation methodologies, estimates of future revenue and cash flows, discount rates, and selection of comparable companies. Our estimates of fair value are based on assumptions believed to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. During the measurement period, not to exceed one year from the date of acquisition, we may record adjustments to the assets acquired and liabilities assumed, with a corresponding offset to goodwill. At the conclusion of the measurement period, any subsequent adjustments are reflected in our consolidated statements of operations. When we issue payments or grants of equity to selling stockholders in connection with an acquisition, we evaluate whether the payments or awards are compensatory. This evaluation includes whether cash payments or stock award vesting is contingent on the continued employment of the selling stockholder beyond the acquisition date. If continued employment is required for the cash to be paid or stock awards to vest, the award is treated as compensation for post-acquisition services and is recognized as compensation expense. Transaction costs associated with business combinations are expensed as incurred, and are included in general and administrative expenses in our consolidated statements of operations.
Goodwill	Goodwill Goodwill represents the excess of the purchase price over the fair value of net assets acquired in a business combination. We test goodwill for impairment at least annually, in the fourth quarter, or whenever events or changes in circumstances indicate that goodwill might be impaired. For all periods presented, we had a single operating segment and reporting unit structure. There were no impairment charges in any of the periods presented.
Intangible Assets	Intangible Assets Intangible assets are carried at cost and amortized on a straight-line basis over their estimated useful lives. We determine the appropriate useful life of our intangible assets by measuring the expected cash flows of acquired assets. The estimated useful lives of intangible assets are generally as follows: Intangible Asset Estimated Useful Domain names 5 years Trademarks 3 years Acquired developed technology 3 to 7 years Customer relationships 2 to 8 years Patents 4 to 14 years
Impairment of Long-Lived Assets	Impairment of Long-Lived Assets We evaluate recoverability of our property and equipment, operating lease right-of-use assets, and intangible assets, excluding goodwill, when events or changes indicate the carrying amount of an asset may not be recoverable. Events and changes in circumstances considered in determining whether the carrying value of long-lived assets may not be recoverable include significant changes in performance relative to expected operating results, significant changes in asset use, and significant negative industry or economic trends and changes in our business strategy. Recoverability of these assets is measured by comparison of their carrying amount to future undiscounted cash flows to be generated. If impairment is indicated based on a comparison of the assets’ carrying values and the undiscounted cash flows, the impairment loss is measured as the amount by which the carrying amount of the assets exceeds the fair value of the assets.
Legal Contingencies	Legal Contingencies For legal contingencies, we accrue a liability for an estimated loss if the potential loss from any claim or legal proceeding is considered probable, and the amount can be reasonably estimated. Legal fees and expenses are expensed as incurred. Note 8 provides additional information regarding our legal contingencies.
Recent Accounting Pronouncements	Recent Accounting Pronouncements In November 2024, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2024-04, Debt—Debt with Conversion and Other Options (Subtopic 470-20): Induced Conversions of Convertible Debt Instruments, which clarifies the requirements for determining whether certain settlements of convertible debt instruments should be accounted for as an induced conversion. The guidance is effective for annual reporting periods, and interim reporting periods within those annual reporting periods, beginning after December 15, 2025. The guidance is applied on a prospective basis, with a retrospective option, and early adoption is permitted. We are currently evaluating the impact of adoption of this standard on our consolidated financial statements and disclosures. In November 2024, the FASB issued ASU 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which requires public entities to provide a disclosure within the financial statement footnotes showing the disaggregation of certain expenses included in relevant expense captions on the consolidated income statement, with a qualitative description of the amounts that are not separately disaggregated quantitatively. The guidance also requires disclosure of the total amount of selling expenses and, in annual reporting periods, an entity’s definition of selling expenses. The guidance is effective for annual periods beginning after December 15, 2026 and interim periods beginning after December 15, 2027. The guidance is applied on a prospective basis, with a retrospective option, and early adoption is permitted. We are currently evaluating the impact of adoption of this standard on our consolidated financial statements and disclosures. In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which requires public entities to provide greater disaggregation within their annual rate reconciliation, including new requirements to present reconciling items on a gross basis in specified categories, disclose both percentages and dollar amounts, and disaggregate individual reconciling items by jurisdiction and nature when the effect of the items meet a quantitative threshold. The guidance also requires disaggregating the annual disclosure of income taxes paid, net of refunds received, by federal (national), state, and foreign taxes, with separate presentation of individual jurisdictions that meet a quantitative threshold. The guidance is effective for annual periods beginning after December 15, 2024 on a prospective basis, with a retrospective option, and early adoption is permitted. We are currently evaluating the impact of adoption of this standard on our consolidated financial statements and disclosures. In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, which requires public entities with a single reportable segment to provide all the disclosures required by this standard and all existing segment disclosures in Topic 280 on an interim and annual basis, including new requirements to disclose significant segment expenses that are regularly provided to the CODM and included within the reported measure(s) of a segment’s profit or loss, the amount and composition of any other segment items, the title and position of the CODM, and how the CODM uses the reported measure(s) of a segment’s profit or loss to assess performance and decide how to allocate resources. The guidance is effective for annual periods beginning after December 15, 2023, and interim periods beginning after December 15, 2024, applied retrospectively with early adoption permitted. Effective January 1, 2024, we adopted ASU 2023-07. Refer to Note 19 these consolidated financial statements.

Description of Business and S_3

Description of Business and Summary of Significant Accounting Policies (Tables)	12 Months Ended
	Dec. 31, 2024
Accounting Policies [Abstract]
Summary of Estimated Useful Lives of Intangible Assets	The estimated useful lives of intangible assets are generally as follows: Intangible Asset Estimated Useful Domain names 5 years Trademarks 3 years Acquired developed technology 3 to 7 years Customer relationships 2 to 8 years Patents 4 to 14 years Intangible assets consisted of the following: As of December 31, 2024 Weighted- Gross Accumulated Net (in thousands, except years) Domain names 2.0 $ 745 $ (613) $ 132 Technology 2.3 308,333 (238,189) 70,144 Patents 8.8 39,373 (23,286) 16,087 Other — 6,000 (6,000) — Total intangible assets $ 354,451 $ (268,088) $ 86,363 As of December 31, 2023 Weighted- Gross Accumulated Net (in thousands, except years) Domain names 3.0 $ 745 $ (546) $ 199 Technology 2.8 323,313 (197,608) 125,705 Patents 8.8 39,373 (19,099) 20,274 Other — 6,000 (5,875) 125 Total intangible assets $ 369,431 $ (223,128) $ 146,303

Revenue (Tables)

Revenue (Tables)	12 Months Ended
	Dec. 31, 2024
Revenue from Contract with Customer [Abstract]
Schedule of Revenue Disaggregated by Geography	The following table represents our revenue disaggregated by geographic region based on the billing address of the customer: Year Ended December 31, 2024 2023 2022 (in thousands) North America (1) (2) $ 3,236,217 $ 2,952,301 $ 3,205,554 Europe (3) 957,075 772,078 712,764 Rest of world 1,168,106 881,736 683,529 Total revenue $ 5,361,398 $ 4,606,115 $ 4,601,847 (1) North America includes Mexico, the Caribbean, and Central America. (2) United States revenue was $3.1 billion, $2.9 billion, and $3.1 billion for the years ended December 31, 2024, 2023, and 2022, respectively. (3) Europe includes Russia and Turkey. Effective March 2022, we halted advertising sales to Russian and Belarusian entities.

Net Loss per Share (Tables)

Net Loss per Share (Tables)	12 Months Ended
	Dec. 31, 2024
Earnings Per Share [Abstract]
Schedule of Numerators and Denominators of Basic and Diluted Net Loss per Share Computations for Common Stock	The numerators and denominators of the basic and diluted net loss per share computations for our common stock are calculated as follows for the years ended December 31, 2024, 2023, and 2022: Year Ended December 31, 2024 2023 2022 (in thousands, except per share data) Class A Class B Class C Class A Class B Class C Class A Class B Class C Numerator: Net loss $ (590,956) $ (9,475) $ (97,425) $ (1,114,039) $ (18,479) $ (189,967) $ (1,203,614) $ (20,141) $ (205,898) Net loss attributable to common stockholders $ (590,956) $ (9,475) $ (97,425) $ (1,114,039) $ (18,479) $ (189,967) $ (1,203,614) $ (20,141) $ (205,898) Denominator: Basic shares: Weighted-average common shares - Basic 1,404,994 22,526 231,627 1,358,345 22,532 231,627 1,354,019 22,658 231,627 Diluted shares: Weighted-average common shares - Diluted 1,404,994 22,526 231,627 1,358,345 22,532 231,627 1,354,019 22,658 231,627 Net loss per share attributable to common stockholders: Basic $ (0.42) $ (0.42) $ (0.42) $ (0.82) $ (0.82) $ (0.82) $ (0.89) $ (0.89) $ (0.89) Diluted $ (0.42) $ (0.42) $ (0.42) $ (0.82) $ (0.82) $ (0.82) $ (0.89) $ (0.89) $ (0.89)
Schedule of Potentially Dilutive Shares Excluded from Calculation of Diluted Net Loss per Share	The following potentially dilutive shares were excluded from the calculation of diluted net loss per share because their effect would have been anti-dilutive: As of December 31, 2024 2023 2022 (in thousands) Stock options 680 1,697 3,159 Unvested RSUs and RSAs 134,253 157,130 132,392 Convertible Notes (if-converted) 85,945 89,379 89,379

Stockholders' Equity (Tables)

Stockholders' Equity (Tables)	12 Months Ended
	Dec. 31, 2024
Share-Based Payment Arrangement [Abstract]
Summary of RSU and RSA Award Activity	The following table summarizes the RSU and RSA activity for the year ended December 31, 2024: Number of Weighted- (in thousands, except per share data) Unvested as of December 31, 2023 157,130 $ 12.82 Granted 89,187 $ 12.92 Vested (73,105) $ 14.90 Forfeited (38,959) $ 12.34 Unvested as of December 31, 2024 134,253 $ 11.90
Summary of Stock Option Award Activity	The following table summarizes the stock option award activity under the 2017 Plan for the year ended December 31, 2024: Number of Number of Weighted- Weighted- Aggregate Intrinsic Value (1) (in thousands, except per share data) Outstanding as of December 31, 2023 1,692 5 $ 14.90 4.41 $ 5,225 Granted — — $ — Exercised (884) (5) $ 14.39 Forfeited (128) — $ 12.58 Outstanding as of December 31, 2024 680 — $ 16.01 4.51 $ 253 Exercisable as of December 31, 2024 680 — $ 16.01 4.51 $ 253 Vested and expected to vest as of December 31, 2024 680 — $ 16.01 4.51 $ 253 (1) The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying stock option awards and the closing market price of our Class A common stock as of December 31, 2024 and December 31, 2023.
Summary of Total Stock-based Compensation Expense	Total stock-based compensation expense by function was as follows: Year Ended December 31, 2024 2023 2022 (in thousands) Cost of revenue $ 6,034 $ 9,555 $ 12,288 Research and development 683,830 893,026 970,746 Sales and marketing 216,672 255,688 203,092 General and administrative 134,487 165,735 201,661 Total $ 1,041,023 $ 1,324,004 $ 1,387,787

Goodwill and Intangible Assets

Goodwill and Intangible Assets (Tables)	12 Months Ended
	Dec. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule of Changes in Carrying Amount of Goodwill	The changes in the carrying amount of goodwill for the years ended December 31, 2024 and 2023 were as follows: Goodwill (in thousands) Balance as of December 31, 2022 $ 1,646,120 Goodwill acquired 42,780 Foreign currency translation 2,927 Balance as of December 31, 2023 $ 1,691,827 Goodwill acquired — Foreign currency translation (2,042) Balance as of December 31, 2024 $ 1,689,785
Summary of Estimated Useful Lives of Intangible Assets	The estimated useful lives of intangible assets are generally as follows: Intangible Asset Estimated Useful Domain names 5 years Trademarks 3 years Acquired developed technology 3 to 7 years Customer relationships 2 to 8 years Patents 4 to 14 years Intangible assets consisted of the following: As of December 31, 2024 Weighted- Gross Accumulated Net (in thousands, except years) Domain names 2.0 $ 745 $ (613) $ 132 Technology 2.3 308,333 (238,189) 70,144 Patents 8.8 39,373 (23,286) 16,087 Other — 6,000 (6,000) — Total intangible assets $ 354,451 $ (268,088) $ 86,363 As of December 31, 2023 Weighted- Gross Accumulated Net (in thousands, except years) Domain names 3.0 $ 745 $ (546) $ 199 Technology 2.8 323,313 (197,608) 125,705 Patents 8.8 39,373 (19,099) 20,274 Other — 6,000 (5,875) 125 Total intangible assets $ 369,431 $ (223,128) $ 146,303
Schedule of Estimated Intangible Asset Amortization Expense	As of December 31, 2024, the estimated intangible asset amortization expense for the next five years and thereafter is as follows: Estimated (in thousands) Year ending December 31, 2025 $ 41,513 2026 20,299 2027 12,124 2028 4,343 2029 1,335 Thereafter 6,749 Total $ 86,363

Debt (Tables)

Debt (Tables)	12 Months Ended
	Dec. 31, 2024
Debt Disclosure [Abstract]
Summary of Convertible Notes	The Convertible Notes consisted of the following: As of December 31, 2024 2023 Principal Unamortized Debt Issuance Costs Net Carrying Amount Principal Unamortized Debt Issuance Costs Net Carrying Amount (in thousands) 2025 Notes $ 36,240 $ (28) $ 36,212 $ 284,105 $ (871) $ 283,234 2026 Notes 249,754 (624) 249,130 838,482 (3,402) 835,080 2027 Notes 1,150,000 (4,984) 1,145,016 1,150,000 (7,114) 1,142,886 2028 Notes 1,500,000 (8,982) 1,491,018 1,500,000 (11,800) 1,488,200 2030 Notes 750,000 (27,447) 722,553 — — — Total $ 3,685,994 $ (42,065) $ 3,643,929 $ 3,772,587 $ (23,187) $ 3,749,400
Schedule of Debt	The following table summarizes interest expense related to the Convertible Notes: Year Ended December 31, 2024 2023 2022 (in thousands) Contractual interest expense $ 7,334 $ 8,874 $ 8,655 Amortization of debt issuance costs 8,906 6,880 6,543 Total interest expense $ 16,240 $ 15,754 $ 15,198

Commitment and Contingencies (T

Commitment and Contingencies (Tables)	12 Months Ended
	Dec. 31, 2024
Commitments and Contingencies Disclosure [Abstract]
Contractual Obligation, Fiscal Year Maturity	Our non-cancelable contractual commitments as of December 31, 2024 were as follows: Non-Cancelable Commitments (in thousands) Year ending December 31, 2025 $ 1,458,829 2026 1,835,591 2027 1,051,169 2028 87,229 2029 84,288 Thereafter 423,135 Total non-cancelable contractual commitments $ 4,940,241

Leases (Tables)

Leases (Tables)	12 Months Ended
	Dec. 31, 2024
Leases [Abstract]
Summary of Weighted-average Remaining Lease Term and Discount Rate Related to Operating Leases	The weighted-average remaining lease term (in years) and discount rate related to our operating leases were as follows: As of December 31, 2024 2023 Weighted-average remaining lease term 9.3 10.0 Weighted-average discount rate 6.1 % 6.1 %
Schedule of Present Value of Operating Lease Liabilities	The maturities of our operating lease liabilities as of December 31, 2024 were as follows: Operating Leases (in thousands) Year ending December 31, 2025 $ 60,937 2026 93,051 2027 86,587 2028 85,428 2029 82,431 Thereafter 410,487 Total lease payments 818,921 Less: imputed interest (218,954) Present value of lease liabilities $ 599,967

Strategic Investments (Tables)

Strategic Investments (Tables)	12 Months Ended
	Dec. 31, 2024
Equity Method Investments and Joint Ventures [Abstract]
Summary of Strategic Investments	The following table summarizes our strategic investments as of December 31, 2024 and 2023: As of December 31, 2024 2023 (in thousands) Initial cost $ 106,052 $ 106,368 Cumulative upward adjustments 146,201 147,317 Cumulative downward adjustments, including impairments (63,910) (58,357) Carrying value $ 188,343 $ 195,328
Summary of Gain (Loss) on Strategic Investments	Gains and losses recognized during the periods presented were as follows: Year Ended December 31, 2024 2023 2022 (in thousands) Gains (losses) recognized on strategic investments sold during the period, net $ (60) $ — $ 45,935 Unrealized gains on strategic investments still held at the reporting date 334 1,368 19,946 Unrealized losses, including impairments, on strategic investments still held at the reporting date (7,703) (28,423) (1,421) Gains (losses) on strategic investments, net $ (7,429) $ (27,055) $ 64,460 Year Ended December 31, 2024 2023 2022 (in thousands) Gains (losses) recognized on publicly traded equity securities sold during the period, net $ — $ 11,046 $ (22,095) Unrealized gains (losses) on publicly traded equity securities still held at the reporting date, net (1,185) (17,731) (79,214) Gains (losses) on publicly traded equity securities, net $ (1,185) $ (6,685) $ (101,309)

Fair Value Measurements (Tables

Fair Value Measurements (Tables)	12 Months Ended
	Dec. 31, 2024
Fair Value Disclosures [Abstract]
Summary of Financial Assets Measured at Fair Value on Recurring Basis	The following tables set forth our financial assets that are measured at fair value on a recurring basis, excluding publicly traded equity securities, as of December 31, 2024 and 2023: December 31, 2024 Fair Value Hierarchy Cost or Gross Gross Total Estimated (in thousands) Cash $ 348,251 $ — $ — $ 348,251 Cash equivalents: Money market funds Level 1 694,323 — (30) 694,293 U.S. government securities Level 1 3,991 — (1) 3,990 Total cash and cash equivalents 1,046,565 — (31) 1,046,534 Marketable debt securities: U.S. government securities Level 1 2,186,192 4,984 (3,292) 2,187,884 Corporate debt securities Level 2 129,217 229 (5) 129,441 Total marketable debt securities 2,315,409 5,213 (3,297) 2,317,325 Total $ 3,361,974 $ 5,213 $ (3,328) $ 3,363,859 December 31, 2023 Fair Value Hierarchy Cost or Gross Gross Total Estimated (in thousands) Cash $ 584,990 $ — $ — $ 584,990 Cash equivalents: Money market funds Level 1 1,195,410 — — 1,195,410 Total cash and cash equivalents 1,780,400 — — 1,780,400 Marketable debt securities: U.S. government securities Level 1 1,295,918 894 (3,919) 1,292,893 U.S. government agency securities Level 1 138,420 31 (188) 138,263 Corporate debt securities Level 2 234,336 577 (99) 234,814 Commercial paper Level 2 65,380 — — 65,380 Certificates of deposit Level 2 18,725 — — 18,725 Total marketable debt securities 1,752,779 1,502 (4,206) 1,750,075 Total $ 3,533,179 $ 1,502 $ (4,206) $ 3,530,475 The following table provides a reconciliation of cash, cash equivalents and restricted cash reported in our consolidated balance sheet to the total of the amounts in the consolidated statements of cash flows. As of December 31, 2024 2023 2022 (in thousands) Cash and cash equivalents $ 1,046,534 $ 1,780,400 $ 1,423,121 Restricted cash, included in other assets 3,700 2,062 655 Total cash, cash equivalents, and restricted cash $ 1,050,234 $ 1,782,462 $ 1,423,776
Summary of Gain (Loss) on Strategic Investments	Gains and losses recognized during the periods presented were as follows: Year Ended December 31, 2024 2023 2022 (in thousands) Gains (losses) recognized on strategic investments sold during the period, net $ (60) $ — $ 45,935 Unrealized gains on strategic investments still held at the reporting date 334 1,368 19,946 Unrealized losses, including impairments, on strategic investments still held at the reporting date (7,703) (28,423) (1,421) Gains (losses) on strategic investments, net $ (7,429) $ (27,055) $ 64,460 Year Ended December 31, 2024 2023 2022 (in thousands) Gains (losses) recognized on publicly traded equity securities sold during the period, net $ — $ 11,046 $ (22,095) Unrealized gains (losses) on publicly traded equity securities still held at the reporting date, net (1,185) (17,731) (79,214) Gains (losses) on publicly traded equity securities, net $ (1,185) $ (6,685) $ (101,309)
Schedule of Cash and Cash Equivalents	The following table provides a reconciliation of cash, cash equivalents and restricted cash reported in our consolidated balance sheet to the total of the amounts in the consolidated statements of cash flows. As of December 31, 2024 2023 2022 (in thousands) Cash and cash equivalents $ 1,046,534 $ 1,780,400 $ 1,423,121 Restricted cash, included in other assets 3,700 2,062 655 Total cash, cash equivalents, and restricted cash $ 1,050,234 $ 1,782,462 $ 1,423,776
Restrictions on Cash and Cash Equivalents	The following table provides a reconciliation of cash, cash equivalents and restricted cash reported in our consolidated balance sheet to the total of the amounts in the consolidated statements of cash flows. As of December 31, 2024 2023 2022 (in thousands) Cash and cash equivalents $ 1,046,534 $ 1,780,400 $ 1,423,121 Restricted cash, included in other assets 3,700 2,062 655 Total cash, cash equivalents, and restricted cash $ 1,050,234 $ 1,782,462 $ 1,423,776

Income Taxes (Tables)

Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2024
Income Tax Disclosure [Abstract]
Schedule of Domestic and Foreign Components of Pre-Tax Loss	The domestic and foreign components of pre-tax loss were as follows: Year Ended December 31, 2024 2023 2022 (in thousands) Domestic (1) $ (280,877) $ (285,330) $ (538,311) Foreign (1) (391,349) (1,009,093) (862,386) Loss before income taxes $ (672,226) $ (1,294,423) $ (1,400,697) (1) Includes the impact of intercompany charges to foreign affiliates for financing, management fees, and research and development cost sharing, inclusive of stock-based compensation.
Schedule of Components of Income Tax (Benefit) Expense	The components of our income tax (benefit) expense were as follows: Year Ended December 31, 2024 2023 2022 (in thousands) Current: Federal $ 5,216 $ — $ — State 6,811 8,585 10,704 Foreign 13,273 26,727 22,404 Total current income tax expense (benefit) 25,300 35,312 33,108 Deferred: Federal 1,595 1,267 1,212 State 1,027 1,061 837 Foreign (2,292) (9,578) (6,201) Total deferred income tax expense (benefit) 330 (7,250) (4,152) Income tax expense (benefit) $ 25,630 $ 28,062 $ 28,956
Summary of Reconciliation of Statutory Federal Income Tax Rate	The following is a reconciliation of the statutory federal income tax rate to our effective tax rate: Year Ended December 31, 2024 2023 2022 Tax benefit (expense) computed at the federal statutory rate 21.0 % 21.0 % 21.0 % State tax benefit (expense), net of federal benefit (1) 3.9 2.2 2.9 Change in valuation allowance (31.0) (31.5) (32.0) Differences between U.S. and foreign tax rates on foreign income (0.3) 3.3 2.5 Stock-based compensation (6.4) (7.0) (0.1) U.S. federal research & development credit benefit 11.0 8.6 5.0 Acquisitions and divestitures (1.0) 1.8 (0.7) Other benefits (expenses) (1.0) (0.6) (0.7) Total income tax benefit (expense) (3.8) % (2.2) % (2.1) % (1) Inclusive of state research and development credits.
Summary of Significant Components of Net Deferred Tax Balances	The significant components of net deferred tax balances were as follows: Year Ended December 31, 2024 2023 (in thousands) Deferred tax assets: Accruals and reserves $ 16,413 $ 22,475 Intangible assets 139,612 168,661 IRC 174 capitalized R&D 598,669 449,253 Stock-based compensation 58,171 70,563 Loss carryforwards 2,757,814 2,774,231 Tax credit carryforwards 1,060,486 969,368 Lease liability 128,072 126,637 Other 67,958 51,764 Total deferred tax assets 4,827,195 4,632,952 Deferred tax liabilities: Right-of-use asset (112,907) (111,777) Investments (18,333) (20,183) Other (18,445) (28,416) Total deferred tax liabilities (149,685) (160,376) Total net deferred tax assets before valuation allowance 4,677,510 4,472,576 Valuation allowance (4,677,088) (4,471,571) Net deferred taxes $ 422 $ 1,005
Schedule of Unrecognized Tax Benefits Roll Forward	The following table summarizes the activity related to our gross unrecognized tax benefits for the years ended December 31, 2024, 2023, and 2022: Year Ended December 31, 2024 2023 2022 (in thousands) Beginning balance of unrecognized tax benefits $ 513,404 $ 510,669 $ 469,573 Additions for current year tax positions 49,536 46,188 47,366 Additions for prior year tax positions 1,163 10,171 115 Reductions for prior year tax positions (622) (16,736) (3,569) Changes due to lapse of statute of limitations (99) (31,786) (1,887) Reductions for settlements with taxing authorities — (4,927) — Changes due to foreign currency translation adjustments (574) (175) (929) Ending balance of unrecognized tax benefits (excluding interest and penalties) 562,808 513,404 510,669 Interest and penalties associated with unrecognized tax benefits 1,918 967 385 Ending balance of unrecognized tax benefits (including interest and penalties) $ 564,726 $ 514,371 $ 511,054

Accumulated Other Comprehensi_2

Accumulated Other Comprehensive Income (Loss) (Tables)	12 Months Ended
	Dec. 31, 2024
Accumulated Other Comprehensive Income Loss [Abstract]
Schedule of Changes in Accumulated Other Comprehensive Income (Loss)	The table below presents the changes in accumulated other comprehensive income (loss) (“AOCI”) by component and the reclassifications out of AOCI: Changes in Accumulated Other Comprehensive Income (Loss) by Component Marketable Foreign Currency Total (in thousands) Balance as of December 31, 2023 $ (2,860) $ 9,991 $ 7,131 Other comprehensive income (loss) before reclassifications 4,811 (9,027) (4,216) Amounts reclassified from AOCI (1) (221) — (221) Net current period other comprehensive income (loss) 4,590 (9,027) (4,437) Balance as of December 31, 2024 $ 1,730 $ 964 $ 2,694 (1)

Property and Equipment, Net (Ta

Property and Equipment, Net (Tables)	12 Months Ended
	Dec. 31, 2024
Property, Plant and Equipment [Abstract]
Summary of Property and Equipment, Net	Property and equipment, net, consisted of the following: As of December 31, 2024 2023 (in thousands) Computer hardware and software $ 67,796 $ 67,989 Buildings 21,486 21,486 Leasehold improvements 450,826 332,721 Furniture and equipment 214,619 162,476 Construction in progress 63,284 90,038 Total 818,011 674,710 Less: accumulated depreciation (328,923) (264,384) Property and equipment, net $ 489,088 $ 410,326

Balance Sheet Components (Table

Balance Sheet Components (Tables)	12 Months Ended
	Dec. 31, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Schedule of Accrued Expenses and Other Current Liabilities	Accrued expenses and other current liabilities as of December 31, 2024 and 2023 consisted of the following: As of December 31, 2024 2023 (in thousands) Accrued infrastructure costs $ 377,022 $ 281,682 Deferred revenue (1) 112,769 93,706 Accrued compensation and related expenses 85,416 95,600 Accrued revenue share 84,990 81,936 Deferred payments for acquisitions 76,434 7,359 Accrued professional fees 69,618 33,267 Accrued operating costs 62,375 75,905 Other 140,630 136,381 Total accrued expenses and other current liabilities $ 1,009,254 $ 805,836 (1) We expect a substantial majority of our deferred revenue to be realized in less than one year.

Restructuring (Tables)

Restructuring (Tables)	12 Months Ended
	Dec. 31, 2024
Restructuring and Related Activities [Abstract]
Schedule of Restructuring and Related Costs	The following table summarizes the 2024 restructuring charges included in our consolidated statement of operations for the year ended December 31, 2024 : Severance and Related Charges (1) Stock-Based Compensation Expense Other (2) Total (in thousands) Cost of revenue $ 932 $ 189 $ — $ 1,121 Research and development 30,845 4,801 3,201 38,847 Sales and marketing 15,755 4,176 — 19,931 General and administrative 7,786 236 2,236 10,258 Total $ 55,318 $ 9,402 $ 5,437 $ 70,157 (1) Severance and related charges include cash severance expenses and other termination benefits. The majority of cash paid for the restructuring was related to severance and benefits. (2) Other primarily includes intangible asset amortization and depreciation expense. The following table summarizes the restructuring charges (benefits) in our consolidated statements of operations for the year ended December 31, 2022: Severance and Related Charges (1) Stock-Based Compensation Expense (Benefit) Lease Exit and Related Charges (2) Other (3) Total (in thousands) Cost of revenue $ 2,291 $ 709 $ — $ 17,585 $ 20,585 Research and development 46,994 29,188 — 2,733 78,915 Sales and marketing 30,565 (504) — 730 30,791 General and administrative 17,211 5,111 31,227 5,109 58,658 Total $ 97,061 $ 34,504 $ 31,227 $ 26,157 $ 188,949 (1) Severance and related charges include cash severance expense and other termination benefits. The majority of cash paid for restructuring in 2022 was related to severance and benefits. (2) Lease exit and related charges are non-cash and presented in other cash flows from operating activities in our consolidated statements of cash flows. (3) Other includes impairment charges, contract termination charges, and intangible asset amortization.

Segments and Geographic Infor_2

Segments and Geographic Information (Tables)	12 Months Ended
	Dec. 31, 2024
Segment Reporting [Abstract]
Schedule of Segment Reporting Information, by Segment	The following table presents the significant segment expenses and other segment items regularly reviewed by our CODM: Year Ended December 31, 2024 2023 2022 (in thousands) Revenue $ 5,361,398 $ 4,606,115 $ 4,601,847 Less: Infrastructure costs 1,441,134 1,171,993 818,554 Content and developer partner costs 634,977 621,971 643,482 Advertising partner and other costs 384,804 297,262 302,498 Operating expenses 2,391,878 2,353,312 2,459,740 Stock-based compensation and related payroll and other tax expense 1,069,389 1,359,107 1,397,496 Depreciation and amortization 154,459 159,999 186,434 Other segment items (1) (17,387) (35,044) 223,296 Net loss $ (697,856) $ (1,322,485) $ (1,429,653) (1) Other segment items primarily include interest income; interest expense; other income (expense), net; and income tax benefit (expense) as reported in our consolidated statements of operations. Other segment items also include restructuring charges of $72.1 million , $40.8 million and $188.9 million for the year ended December 31, 2024, 2023 and 2022, respectively.
Long-Lived Assets by Geographic Areas	The following table lists long-lived assets by geographic area, which includes property and equipment, net and operating lease right-of-use assets: As of December 31, 2024 2023 (in thousands) United States $ 682,173 $ 646,546 United Kingdom 248,243 218,326 Rest of world (1) 89,113 62,316 Total long-lived assets $ 1,019,529 $ 927,188 (1) No individual country other than the United States and the United Kingdom exceeded 10% of our total long-lived assets for any period presented.

Description of Business and S_4

Description of Business and Summary of Significant Accounting Policies - Additional Information (Details)	1 Months Ended		12 Months Ended
	Jun. 30, 2023 d $ / shares	Jul. 31, 2022	Dec. 31, 2024 USD ($) vote segment reportingUnit	Dec. 31, 2023 USD ($) segment reportingUnit	Dec. 31, 2022 USD ($) reportingUnit segment
Summary Of Significant Accounting Policies [Line Items]
Advertising cost | $			$ 57,700,000	$ 24,900,000	$ 42,700,000
Weighted average price per share (in usd per share) | $ / shares	$ 40
Common stock, convertible, threshold trading days | d	90
Common stock, convertible, volume weighted average price per share (in usd per share) | $ / shares	$ 8.70
Common stock, convertible, volume weighted average price per share, S&P 500 total return index (in usd per share) | $ / shares	$ 8,862.85
Percentage of tax benefits likelihood of being realized			0.50
Maturity of time deposits			90 days
Credit losses recorded on available-for-sale debt securities | $			$ 0	$ 0
Number of operating segment | segment			1	1	1
Number of reporting unit | reportingUnit			1	1	1
Goodwill impairment charges | $			$ 0	$ 0	$ 0
Computer Hardware, Software and Equipment
Summary Of Significant Accounting Policies [Line Items]
Property and equipment estimated useful life			3 years
Furniture and equipment
Summary Of Significant Accounting Policies [Line Items]
Property and equipment estimated useful life			5 years
Minimum | Buildings
Summary Of Significant Accounting Policies [Line Items]
Property and equipment estimated useful life			20 years
Minimum | RSUs and RSAs Granted after February 2018
Summary Of Significant Accounting Policies [Line Items]
Service condition satisfied (in years)			3 years
Maximum | Buildings
Summary Of Significant Accounting Policies [Line Items]
Property and equipment estimated useful life			45 years
Maximum | RSUs and RSAs Granted after February 2018
Summary Of Significant Accounting Policies [Line Items]
Service condition satisfied (in years)			4 years
Class A Non-voting Common Stock
Summary Of Significant Accounting Policies [Line Items]
Stock split ratio, common stock		1
Class B
Summary Of Significant Accounting Policies [Line Items]
Number of votes per share | vote			1
Class C
Summary Of Significant Accounting Policies [Line Items]
Number of votes per share | vote			10

Description of Business and S_5

Description of Business and Summary of Significant Accounting Policies - Summary of Estimated Useful Lives of Intangible Assets (Details)	Dec. 31, 2024
Domain names
Finite-Lived Intangible Assets [Line Items]
Estimated Useful Life	5 years
Trademarks
Finite-Lived Intangible Assets [Line Items]
Estimated Useful Life	3 years
Acquired developed technology | Minimum
Finite-Lived Intangible Assets [Line Items]
Estimated Useful Life	3 years
Acquired developed technology | Maximum
Finite-Lived Intangible Assets [Line Items]
Estimated Useful Life	7 years
Customer relationships | Minimum
Finite-Lived Intangible Assets [Line Items]
Estimated Useful Life	2 years
Customer relationships | Maximum
Finite-Lived Intangible Assets [Line Items]
Estimated Useful Life	8 years
Patents | Minimum
Finite-Lived Intangible Assets [Line Items]
Estimated Useful Life	4 years
Patents | Maximum
Finite-Lived Intangible Assets [Line Items]
Estimated Useful Life	14 years

Revenue (Details)

Revenue (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Disaggregation Of Revenue [Line Items]
Total revenue	$ 5,361,398	$ 4,606,115	$ 4,601,847
North America
Disaggregation Of Revenue [Line Items]
Total revenue	3,236,217	2,952,301	3,205,554
United States
Disaggregation Of Revenue [Line Items]
Total revenue	3,100,000	2,900,000	3,100,000
Europe
Disaggregation Of Revenue [Line Items]
Total revenue	957,075	772,078	712,764
Rest of world
Disaggregation Of Revenue [Line Items]
Total revenue	$ 1,168,106	$ 881,736	$ 683,529

Net Loss per Share - Additional

Net Loss per Share - Additional Information (Details)	Dec. 31, 2024 class
Earnings Per Share [Abstract]
Number of classes of stock	3

Net Loss per Share - Schedule o

Net Loss per Share - Schedule of Numerators and Denominators of Basic and Diluted Net Loss per Share Computations for Common Stock (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Numerator:
Net loss	$ (697,856)	$ (1,322,485)	$ (1,429,653)
Basic shares:
Weighted-average common shares - Basic (in shares)	1,659,147	1,612,504	1,608,304
Diluted shares:
Weighted-average common shares - Diluted (in shares)	1,659,147	1,612,504	1,608,304
Net loss per share attributable to common stockholders:
Basic (in usd per share)	$ (0.42)	$ (0.82)	$ (0.89)
Diluted (in usd per share)	$ (0.42)	$ (0.82)	$ (0.89)
Class A
Numerator:
Net loss	$ (590,956)	$ (1,114,039)	$ (1,203,614)
Net loss attributable to common stockholders	$ (590,956)	$ (1,114,039)	$ (1,203,614)
Basic shares:
Weighted-average common shares - Basic (in shares)	1,404,994	1,358,345	1,354,019
Diluted shares:
Weighted-average common shares - Diluted (in shares)	1,404,994	1,358,345	1,354,019
Net loss per share attributable to common stockholders:
Basic (in usd per share)	$ (0.42)	$ (0.82)	$ (0.89)
Diluted (in usd per share)	$ (0.42)	$ (0.82)	$ (0.89)
Class B
Numerator:
Net loss	$ (9,475)	$ (18,479)	$ (20,141)
Net loss attributable to common stockholders	$ (9,475)	$ (18,479)	$ (20,141)
Basic shares:
Weighted-average common shares - Basic (in shares)	22,526	22,532	22,658
Diluted shares:
Weighted-average common shares - Diluted (in shares)	22,526	22,532	22,658
Net loss per share attributable to common stockholders:
Basic (in usd per share)	$ (0.42)	$ (0.82)	$ (0.89)
Diluted (in usd per share)	$ (0.42)	$ (0.82)	$ (0.89)
Class C
Numerator:
Net loss	$ (97,425)	$ (189,967)	$ (205,898)
Net loss attributable to common stockholders	$ (97,425)	$ (189,967)	$ (205,898)
Basic shares:
Weighted-average common shares - Basic (in shares)	231,627	231,627	231,627
Diluted shares:
Weighted-average common shares - Diluted (in shares)	231,627	231,627	231,627
Net loss per share attributable to common stockholders:
Basic (in usd per share)	$ (0.42)	$ (0.82)	$ (0.89)
Diluted (in usd per share)	$ (0.42)	$ (0.82)	$ (0.89)

Net Loss per Share - Schedule_2

Net Loss per Share - Schedule of Potentially Dilutive Shares Excluded from Calculation of Diluted Net Loss per Share (Details) - shares shares in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Stock options
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Anti-dilutive securities excluded from calculation of diluted net loss per share (in shares)	680	1,697	3,159
Unvested RSUs and RSAs
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Anti-dilutive securities excluded from calculation of diluted net loss per share (in shares)	134,253	157,130	132,392
Convertible Notes (if-converted)
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Anti-dilutive securities excluded from calculation of diluted net loss per share (in shares)	85,945	89,379	89,379

Stockholders' Equity - Addition

Stockholders' Equity - Additional Information (Details) $ / shares in Units, $ in Thousands	3 Months Ended		12 Months Ended
	Jun. 30, 2024 USD ($) shares	Dec. 31, 2022 USD ($) shares	Dec. 31, 2024 USD ($) vote plan $ / shares shares	Dec. 31, 2023 USD ($) $ / shares shares	Dec. 31, 2022 USD ($) $ / shares shares	Oct. 31, 2024 USD ($)	Oct. 31, 2023 USD ($)	Oct. 31, 2022 USD ($)	Sep. 30, 2022 USD ($) shares	Jul. 31, 2022 USD ($)
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Common stock, outstanding (in shares)		1,625,398,000	1,737,867,000	1,694,696,000	1,625,398,000
Number of share-based employee compensation plans | plan			1
Weighted-average fair value of employee stock options (in usd per share) | $ / shares					$ 8.41
Fair values of options vested | $				$ 1,100	$ 3,200
Intrinsic values of stock options exercised | $		$ 5,900	$ 1,400	12,300	5,900
Stock repurchased during period | $			460,620	479,903
Remaining authorized amount | $			$ 500,000
2017 Equity Incentive Plan | Maximum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Percentage of capital stock outstanding			5%
Stock options | Maximum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Maximum term for stock options from the grant date			10 years
Restricted Stock Units and Restricted Stock Awards
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Fair value of vested shares | $			$ 900,000	$ 1,000,000	$ 1,200,000
Unrecognized compensation cost | $			$ 1,300,000
Weighted average recognition period			2 years
Class A
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Common stock, authorized (in shares)			3,000,000,000	3,000,000,000
Common stock, par value (in usd per share) | $ / shares			$ 0.00001	$ 0.00001
Common stock dividends declared (in usd per share) | $ / shares			$ 0
Common stock, issued (in shares)			1,483,717,717	1,440,541,000
Common stock, outstanding (in shares)			1,436,495,296	1,391,341,000
Stock repurchase program, authorized amount | $						$ 500,000	$ 500,000	$ 500,000		$ 500,000
Stock repurchased during period (in shares)			47,222,000	49,200,000					51,300,000
Stock repurchased during period | $									$ 500,500
Treasury stock, acquired (in shares)	46,300,000
Treasury stock, acquired | $	$ 500,500
Retirement of Class A non-voting common stock (in shares)		53,900,000
Stock repurchased and retired during period | $		$ 500,500
Class A | 2017 Equity Incentive Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Common stock reserved for future issuance (in shares)			152,488,503
Class A | 2017 Employee Stock Purchase Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Common stock reserved for future issuance (in shares)			16,484,690
Number of shares issued or offered under plan (in shares)			0
Percentage of number of shares, common stock outstanding			1%
Class A | 2017 Employee Stock Purchase Plan | Maximum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Increase in number of shares reserved for issuance (in shares)			15,000,000
Class A | Restricted Stock Units and Restricted Stock Awards
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Weighted-average grant date fair value (in usd per share) | $ / shares			$ 12.92	$ 10.41	$ 15.17
Class B
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Common stock, authorized (in shares)			700,000,000	700,000,000
Common stock, par value (in usd per share) | $ / shares			$ 0.00001	$ 0.00001
Number of votes per share | vote			1
Common stock dividends declared (in usd per share) | $ / shares			$ 0
Common stock, issued (in shares)			22,523,290	22,528,000
Common stock, outstanding (in shares)			22,523,290	22,528,000
Class C
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Common stock, authorized (in shares)			260,887,848	260,888,000
Common stock, par value (in usd per share) | $ / shares			$ 0.00001	$ 0.00001
Number of votes per share | vote			10
Common stock dividends declared (in usd per share) | $ / shares			$ 0
Common stock, issued (in shares)			231,626,943	231,627,000
Common stock, outstanding (in shares)			231,626,943	231,627,000

Stockholders' Equity - Summary

Stockholders' Equity - Summary of RSU and RSA Award Activity (Details) - Restricted Stock Units and Restricted Stock Awards - Class A shares in Thousands	12 Months Ended
	Dec. 31, 2024 $ / shares shares
Number of Class A Shares
Outstanding restricted stock, unvested beginning balance (in shares) | shares	157,130
Outstanding restricted stock, Granted (in shares) | shares	89,187
Outstanding restricted stock, Vested (in shares) | shares	(73,105)
Outstanding restricted stock, Forfeited (in shares) | shares	(38,959)
Outstanding restricted stock, unvested ending balance (in shares) | shares	134,253
Weighted- Average Grant Date Fair Value
Weighted-average grant date fair value per restricted stock, unvested beginning balance (in usd per share) | $ / shares	$ 12.82
Weighted-average grant date fair value per restricted stock, Granted (in usd per share) | $ / shares	12.92
Weighted-average grant date fair value per restricted stock, Vested (in usd per share) | $ / shares	14.90
Weighted-average grant date fair value per restricted stock, Forfeited (in usd per share) | $ / shares	12.34
Weighted-average grant date fair value per restricted stock, unvested ending balance (in usd per share) | $ / shares	$ 11.90

Stockholders' Equity - Summar_2

Stockholders' Equity - Summary of Stock Option Award Activity (Details) - Stock options - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023
Weighted- Average Exercise Price
Weighted-Average Exercise Price, Beginning balance (in usd per share)	$ 14.90
Weighted-Average Exercise Price, Granted (in usd per share)	0
Weighted-Average Exercise Price, Exercised (in usd per share)	14.39
Weighted-Average Exercise Price, Forfeited (in usd per share)	12.58
Weighted-Average Exercise Price, Ending balance (in usd per share)	16.01	$ 14.90
Weighted-Average Exercise Price, Exercisable (in usd per share)	16.01
Weighted-Average Exercise Price, Vested and expected to vest (in usd per share)	$ 16.01
Weighted- Average Remaining Contractual Term (in years)
Weighted-Average Remaining Contractual Term	4 years 6 months 3 days	4 years 4 months 28 days
Weighted-Average Remaining Contractual Term, Exercisable	4 years 6 months 3 days
Weighted-Average Remaining Contractual Term, Vested and expected to vest	4 years 6 months 3 days
Aggregate Intrinsic Value
Aggregate Intrinsic Value, Outstanding	$ 253	$ 5,225
Aggregate Intrinsic Value, Exercisable	253
Aggregate Intrinsic Value, Vested and expected to vest	$ 253
Class A
Number of Shares
Beginning balance (in shares)	1,692
Granted (in shares)	0
Exercised (in shares)	(884)
Forfeited (in shares)	(128)
Ending balance (in shares)	680	1,692
Exercisable (in shares)	680
Vested and expected to vest (in shares)	680
Class B
Number of Shares
Beginning balance (in shares)	5
Granted (in shares)	0
Exercised (in shares)	(5)
Forfeited (in shares)	0
Ending balance (in shares)	0	5
Exercisable (in shares)	0
Vested and expected to vest (in shares)	0

Stockholders' Equity - Summar_3

Stockholders' Equity - Summary of Total Stock-based Compensation Expense (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Total	$ 1,041,023	$ 1,324,004	$ 1,387,787
Cost of revenue
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Total	6,034	9,555	12,288
Research and development
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Total	683,830	893,026	970,746
Sales and marketing
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Total	216,672	255,688	203,092
General and administrative
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Total	$ 134,487	$ 165,735	$ 201,661

Business Acquisitions - Additio

Business Acquisitions - Additional Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2024
Business Acquisition [Line Items]
Goodwill	$ 1,691,827	$ 1,646,120	$ 1,689,785
2023 Acquisitions
Business Acquisition [Line Items]
Purchase price consideration	73,100
Payment to acquire business	56,300
Business combination, recognized identifiable assets acquired and liabilities assumed, liabilities	12,600
Goodwill	$ 42,800
2022 Acquisitions
Business Acquisition [Line Items]
Purchase price consideration		120,500
Payment to acquire business		17,700
Business combination, recognized identifiable assets acquired and liabilities assumed, liabilities		58,800
Goodwill		69,300
Goodwill deductible for tax purposes		101,700
Class A Common Stock | 2022 Acquisitions
Business Acquisition [Line Items]
Business combination, consideration transferred, equity interests issued and issuable		$ 44,000

Goodwill and Intangible Asset_2

Goodwill and Intangible Assets - Schedule of Changes in Carrying Amount of Goodwill (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023
Goodwill [Roll Forward]
Goodwill, beginning balance	$ 1,691,827	$ 1,646,120
Goodwill acquired	0	42,780
Foreign currency translation	(2,042)	2,927
Goodwill, ending balance	$ 1,689,785	$ 1,691,827

Goodwill and Intangible Asset_3

Goodwill and Intangible Assets - Schedule of Intangible Assets (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 354,451	$ 369,431
Accumulated Amortization	(268,088)	(223,128)
Net	$ 86,363	$ 146,303
Domain names
Finite-Lived Intangible Assets [Line Items]
Weighted- Average Remaining Useful Life (Years)	2 years	3 years
Gross Carrying Amount	$ 745	$ 745
Accumulated Amortization	(613)	(546)
Net	$ 132	$ 199
Technology
Finite-Lived Intangible Assets [Line Items]
Weighted- Average Remaining Useful Life (Years)	2 years 3 months 18 days	2 years 9 months 18 days
Gross Carrying Amount	$ 308,333	$ 323,313
Accumulated Amortization	(238,189)	(197,608)
Net	$ 70,144	$ 125,705
Patents
Finite-Lived Intangible Assets [Line Items]
Weighted- Average Remaining Useful Life (Years)	8 years 9 months 18 days	8 years 9 months 18 days
Gross Carrying Amount	$ 39,373	$ 39,373
Accumulated Amortization	(23,286)	(19,099)
Net	16,087	20,274
Other
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	6,000	6,000
Accumulated Amortization	(6,000)	(5,875)
Net	$ 0	$ 125

Goodwill and Intangible Asset_4

Goodwill and Intangible Assets - Additional Information (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Finite-Lived Intangible Assets [Line Items]
Amortization of intangible assets	$ 60	$ 81.1	$ 132.3
Customer Relationships, Trademarks, Domain Names, and Technology
Finite-Lived Intangible Assets [Line Items]
Increase in amortization of intangible assets	$ 3.2	$ 19.9	$ 49.3

Goodwill and Intangible Asset_5

Goodwill and Intangible Assets - Schedule of Estimated Intangible Asset Amortization Expense (Details) - USD ($) $ in Thousands	Dec. 31, 2024	Dec. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]
2025	$ 41,513
2026	20,299
2027	12,124
2028	4,343
2029	1,335
Thereafter	6,749
Net	$ 86,363	$ 146,303

Debt - Additional Information (

Debt - Additional Information (Details)

1 Months Ended

3 Months Ended

12 Months Ended

May 31, 2024 USD ($) d $ / shares

Feb. 29, 2024 USD ($)

May 31, 2022 USD ($)

Feb. 28, 2022 USD ($) $ / shares shares

Apr. 30, 2021 USD ($) $ / shares shares

Apr. 30, 2020 USD ($) $ / shares shares

Aug. 31, 2019 USD ($) $ / shares shares

Jun. 30, 2024 USD ($)

Mar. 31, 2024 USD ($)

Dec. 31, 2024 USD ($) $ / shares

Dec. 31, 2023 USD ($)

Dec. 31, 2022 USD ($)

Debt Instrument [Line Items]

Debt instrument, principal amount

$ 3,685,994,000

$ 3,772,587,000

Debt repurchased

$ 418,300,000

Repurchases of convertible notes

(859,042,000)

0

$ 0

Amortization of debt issuance costs

9,388,000

7,361,000

6,865,000

Proceeds from termination of capped calls

62,700,000

$ 62,683,000

0

0

Minimum

Debt Instrument [Line Items]

Debt interest rate, effective rate (as a percent)

0.19%

Maximum

Debt Instrument [Line Items]

Debt interest rate, effective rate (as a percent)

1.21%

Senior Unsecured Revolving Credit Facility

Debt Instrument [Line Items]

Line of credit facility, expiration period

5 years

Maximum borrowing capacity

$ 1,050,000,000

Annual commitment fee

0.10%

Outstanding letters of credit

$ 80,700,000

Amounts outstanding under the credit facility

0

Senior Unsecured Revolving Credit Facility | Secured Overnight Financing Rate (SOFR) Overnight Index Swap Rate

Debt Instrument [Line Items]

Basis spread on variable interest rate (percentage)

0.75%

Senior Unsecured Revolving Credit Facility | Sterling Overnight Index

Debt Instrument [Line Items]

Basis spread on variable interest rate (percentage)

0.7826%

Senior Unsecured Revolving Credit Facility | Miscellaneous

Debt Instrument [Line Items]

Basis spread on variable interest rate (percentage)

0.75%

Senior Unsecured Revolving Credit Facility | Fed Funds Effective Rate Overnight Index Swap Rate

Debt Instrument [Line Items]

Basis spread on variable interest rate (percentage)

0.50%

Senior Unsecured Revolving Credit Facility | One Month Secured Overnight Financing Rate S O F R Overnight Index Swap Rate

Debt Instrument [Line Items]

Line of credit facility, expiration period

1 month

Basis spread on variable interest rate (percentage)

100%

2028 Notes

Debt Instrument [Line Items]

Debt instrument, principal amount

$ 1,500,000,000

$ 1,500,000,000

1,500,000,000

Proceeds from debt net of issuance costs and capped call transaction costs

$ 1,310,000,000

Debt instrument, interest rate

0.125%

Debt instrument convertible, amortization period

3 years 2 months 12 days

Cap price, net cost

$ 177,000,000

2028 Notes | Class A Non-voting Common Stock

Debt Instrument [Line Items]

Shares issued upon conversion of each $1000 principal amount (in shares) | shares

17.7494

Debt instrument, convertible principal amount used in conversion rate

$ 1,000

Conversion price per share (in usd per share) | $ / shares

$ 56.34

Cap price, per share (in usd per share) | $ / shares

$ 93.90

2027 Notes

Debt Instrument [Line Items]

Debt instrument, principal amount

$ 1,150,000,000

$ 1,150,000,000

1,150,000,000

Proceeds from issuance of convertible notes, net of issuance costs

$ 1,050,000,000

Debt instrument convertible, amortization period

2 years 3 months 18 days

Cap price, net cost

$ 86,800,000

2027 Notes | Class A Non-voting Common Stock

Debt Instrument [Line Items]

Shares issued upon conversion of each $1000 principal amount (in shares) | shares

11.2042

Debt instrument, convertible principal amount used in conversion rate

$ 1,000

Conversion price per share (in usd per share) | $ / shares

$ 89.25

Cap price, per share (in usd per share) | $ / shares

$ 121.02

2025 Notes

Debt Instrument [Line Items]

Debt instrument, principal amount

$ 1,000,000,000

$ 36,240,000

284,105,000

Debt instrument, interest rate

0.25%

Debt issuance costs

$ 888,600,000

Debt repurchased

147,900,000

$ 100,000,000

Debt instrument convertible, amortization period

3 months 18 days

Cap price, net cost

$ 100,000,000

2025 Notes | Class A Non-voting Common Stock

Debt Instrument [Line Items]

Shares issued upon conversion of each $1000 principal amount (in shares) | shares

46.1233

Debt instrument, convertible principal amount used in conversion rate

$ 1,000

Conversion price per share (in usd per share) | $ / shares

$ 21.68

Cap price, per share (in usd per share) | $ / shares

$ 32.12

2026 Notes

Debt Instrument [Line Items]

Debt instrument, principal amount

351,200,000

$ 1,265,000,000

$ 249,754,000

838,482,000

Proceeds from issuance of convertible notes, net of issuance costs

$ 1,150,000,000

Debt instrument, interest rate

0.75%

Debt repurchased

237,500,000

Debt instrument convertible, amortization period

1 year 7 months 6 days

Cap price, net cost

$ 102,100,000

2026 Notes | Class A Non-voting Common Stock

Debt Instrument [Line Items]

Shares issued upon conversion of each $1000 principal amount (in shares) | shares

43.8481

Debt instrument, convertible principal amount used in conversion rate

$ 1,000

Conversion price per share (in usd per share) | $ / shares

$ 22.81

Cap price, per share (in usd per share) | $ / shares

$ 32.58

Convertible Notes

Debt Instrument [Line Items]

Repurchases of convertible notes

$ (440,700,000)

Gain (loss) on debt extinguishment

$ (15,500,000)

$ 8,800,000

Amortization of debt issuance costs

$ 8,906,000

6,880,000

6,543,000

Contractual interest expense

7,334,000

8,874,000

$ 8,655,000

2030 Notes

Debt Instrument [Line Items]

Debt instrument, principal amount

$ 750,000,000

$ 0

Amortization of debt issuance costs

$ 20,900,000

Debt instrument convertible, amortization period

5 years 3 months 18 days

Cap price, net cost

$ 68,900,000

2030 Notes | Convertible Debt

Debt Instrument [Line Items]

Debt instrument, principal amount

750,000,000

Initial placement amount

650,000,000

Increase limit

100,000,000

Proceeds from issuance of convertible notes, net of issuance costs

$ 671,500,000

Debt instrument, interest rate

0.50%

Threshold percentage of stock price trigger (as a percent)

130%

Threshold trading days | d

20

Redemption price (as a percent)

100%

2030 Notes | Convertible Debt | Debt Conversion Terms One

Debt Instrument [Line Items]

Threshold percentage of stock price trigger (as a percent)

130%

Threshold trading days | d

20

Threshold consecutive trading days | d

30

2030 Notes | Convertible Debt | Debt Conversion Terms Two

Debt Instrument [Line Items]

Threshold percentage of stock price trigger (as a percent)

98%

Threshold trading days | d

5

Threshold consecutive trading days | d

10

2030 Notes | Class A Non-voting Common Stock

Debt Instrument [Line Items]

Cap price, per share (in usd per share) | $ / shares

$ 33.48

2030 Notes | Class A Non-voting Common Stock | Convertible Debt

Debt Instrument [Line Items]

Conversion ratio (as a percent)

0.0450846

Conversion price per share (in usd per share) | $ / shares

$ 22.18

Debt - Summary of Convertible N

Debt - Summary of Convertible Notes (Details) - USD ($) $ in Thousands	Dec. 31, 2024	Feb. 29, 2024	Dec. 31, 2023	Feb. 28, 2022	Apr. 30, 2021	Apr. 30, 2020	Aug. 31, 2019
Debt Instrument [Line Items]
Principal	$ 3,685,994		$ 3,772,587
Unamortized Debt Issuance Costs	(42,065)		(23,187)
Net Carrying Amount	3,643,929		3,749,400
2025 Notes
Debt Instrument [Line Items]
Principal	36,240		284,105			$ 1,000,000
Unamortized Debt Issuance Costs	(28)		(871)
Net Carrying Amount	36,212		283,234
2026 Notes
Debt Instrument [Line Items]
Principal	249,754	$ 351,200	838,482				$ 1,265,000
Unamortized Debt Issuance Costs	(624)		(3,402)
Net Carrying Amount	249,130		835,080
2027 Notes
Debt Instrument [Line Items]
Principal	1,150,000		1,150,000		$ 1,150,000
Unamortized Debt Issuance Costs	(4,984)		(7,114)
Net Carrying Amount	1,145,016		1,142,886
2028 Notes
Debt Instrument [Line Items]
Principal	1,500,000		1,500,000	$ 1,500,000
Unamortized Debt Issuance Costs	(8,982)		(11,800)
Net Carrying Amount	1,491,018		1,488,200
2030 Notes
Debt Instrument [Line Items]
Principal	750,000		0
Unamortized Debt Issuance Costs	(27,447)		0
Net Carrying Amount	$ 722,553		$ 0

Debt - Schedule of Interest Exp

Debt - Schedule of Interest Expense (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Debt Instrument [Line Items]
Amortization of debt issuance costs	$ 9,388	$ 7,361	$ 6,865
Convertible Notes
Debt Instrument [Line Items]
Contractual interest expense	7,334	8,874	8,655
Amortization of debt issuance costs	8,906	6,880	6,543
Total interest expense	$ 16,240	$ 15,754	$ 15,198

Commitment and Contingencies -

Commitment and Contingencies - Schedule of Maturities of Non-Cancelable Contractual Commitments (Details) $ in Thousands	Dec. 31, 2024 USD ($)
Commitments and Contingencies Disclosure [Abstract]
2025	$ 1,458,829
2026	1,835,591
2027	1,051,169
2028	87,229
2029	84,288
Thereafter	423,135
Total non-cancelable contractual commitments	$ 4,940,241

Commitments and Contingencies -

Commitments and Contingencies - Narrative (Details)	Dec. 31, 2024 USD ($)
Indemnification Agreement
Loss Contingencies [Line Items]
Liabilities recorded	$ 0

Leases - Additional Information

Leases - Additional Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Lessee Lease Description [Line Items]
Operating lease cost	$ 101,000	$ 101,000	$ 109,500
Operating cash outflows for operating leases	101,400	89,800	92,200
Lease liabilities arising from obtaining operating lease right-of-use assets	71,000	$ 220,200	$ 147,400
Operating Lease, Lease Not yet Commenced
Lessee Lease Description [Line Items]
Lease obligations for additional leases not yet commenced	$ 19,700
Minimum | Operating Lease, Lease Not yet Commenced
Lessee Lease Description [Line Items]
Operating leases, terms	10 years
Maximum | Operating Lease, Lease Not yet Commenced
Lessee Lease Description [Line Items]
Operating leases, terms	11 years

Leases - Summary of Weighted-av

Leases - Summary of Weighted-average Remaining Lease Term and Discount Rate Related to Operating Leases (Details)	Dec. 31, 2024	Dec. 31, 2023
Leases [Abstract]
Weighted-average remaining lease term	9 years 3 months 18 days	10 years
Weighted-average discount rate	6.10%	6.10%

Leases - Schedule of Present Va

Leases - Schedule of Present Value of Operating Lease Liabilities (Details) $ in Thousands	Dec. 31, 2024 USD ($)
Leases [Abstract]
2025	$ 60,937
2026	93,051
2027	86,587
2028	85,428
2029	82,431
Thereafter	410,487
Total lease payments	818,921
Less: imputed interest	(218,954)
Present value of lease liabilities	$ 599,967

Strategic Investments - Summary

Strategic Investments - Summary of Strategic Investments (Details) - USD ($) $ in Thousands	Dec. 31, 2024	Dec. 31, 2023
Equity Method Investments and Joint Ventures [Abstract]
Initial cost	$ 106,052	$ 106,368
Cumulative upward adjustments	146,201	147,317
Cumulative downward adjustments, including impairments	(63,910)	(58,357)
Carrying value	$ 188,343	$ 195,328

Strategic Investments - Summa_2

Strategic Investments - Summary of Gain (Loss) on Strategic Investments (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Equity Method Investments and Joint Ventures [Abstract]
Gains (losses) recognized on strategic investments sold during the period, net	$ (60)	$ 0	$ 45,935
Unrealized gains on strategic investments still held at the reporting date	334	1,368	19,946
Unrealized losses, including impairments, on strategic investments still held at the reporting date	(7,703)	(28,423)	(1,421)
Gains (losses) on strategic investments, net	$ (7,429)	$ (27,055)	$ 64,460

Fair Value Measurements - Summa

Fair Value Measurements - Summary of Financial Assets Measured at Fair Value on Recurring Basis (Details) - USD ($) $ in Thousands	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Cash and cash equivalents		$ 1,780,400
Cash and cash equivalents	$ 1,046,534	1,780,400	$ 1,423,121
Marketable securities, total estimated fair value	2,300,000
Restricted cash, included in other assets	3,700	2,062	$ 655
Fair Value, Measurements, Recurring
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Cash and cash equivalents	1,046,534
Cash and cash equivalents	1,046,565
Cash equivalents, Gross Unrealized Gains	0
Cash equivalents, Gross Unrealized Losses	(31)
Cash, Equity Securities and Marketable securities, Cost or Amortized Cost	3,361,974	3,533,179
Equity Securities and Marketable securities, Gross Unrealized Gains	5,213	1,502
Equity Securities and Marketable securities, Gross Unrealized Losses	(3,328)	(4,206)
Cash, Equity Securities and Marketable Securities, Total Estimated Fair Value	3,363,859	3,530,475
Fair Value, Measurements, Recurring | Cash
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Cash and cash equivalents	348,251	584,990
Fair Value, Measurements, Recurring | Level 1 | U.S. government securities
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Marketable securities, Cost or Amortized Cost	2,186,192	1,295,918
Marketable securities, Gross Unrealized Gains	4,984	894
Marketable securities, Gross Unrealized Losses	(3,292)	(3,919)
Marketable securities, total estimated fair value	2,187,884	1,292,893
Fair Value, Measurements, Recurring | Level 1 | U.S. government agency securities
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Marketable securities, Cost or Amortized Cost		138,420
Marketable securities, Gross Unrealized Gains		31
Marketable securities, Gross Unrealized Losses		(188)
Marketable securities, total estimated fair value		138,263
Fair Value, Measurements, Recurring | Level 1 | Publicly Traded Companies
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Marketable securities, Cost or Amortized Cost	12,400	13,600
Fair Value, Measurements, Recurring | Level 1 | Money Market Funds
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Cash and cash equivalents	694,293	1,195,410
Cash and cash equivalents	694,323
Cash equivalents, Gross Unrealized Gains	0
Cash equivalents, Gross Unrealized Losses	(30)
Fair Value, Measurements, Recurring | Level 1 | U.S. government securities
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Cash and cash equivalents	3,990
Cash and cash equivalents	3,991
Cash equivalents, Gross Unrealized Gains	0
Cash equivalents, Gross Unrealized Losses	(1)
Fair Value, Measurements, Recurring | Level 2
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Marketable securities, Cost or Amortized Cost	2,315,409	1,752,779
Marketable securities, Gross Unrealized Gains	5,213	1,502
Marketable securities, Gross Unrealized Losses	(3,297)	(4,206)
Marketable securities, total estimated fair value	2,317,325	1,750,075
Fair Value, Measurements, Recurring | Level 2 | Corporate debt securities
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Marketable securities, Cost or Amortized Cost	129,217	234,336
Marketable securities, Gross Unrealized Gains	229	577
Marketable securities, Gross Unrealized Losses	(5)	(99)
Marketable securities, total estimated fair value	$ 129,441	234,814
Fair Value, Measurements, Recurring | Level 2 | Commercial paper
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Marketable securities, Cost or Amortized Cost		65,380
Marketable securities, Gross Unrealized Gains		0
Marketable securities, Gross Unrealized Losses		0
Marketable securities, total estimated fair value		65,380
Fair Value, Measurements, Recurring | Level 2 | Certificates of deposit
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Marketable securities, Cost or Amortized Cost		18,725
Marketable securities, Gross Unrealized Gains		0
Marketable securities, Gross Unrealized Losses		0
Marketable securities, total estimated fair value		$ 18,725

Fair Value Measurements - Addit

Fair Value Measurements - Additional Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Marketable securities contractual maturities	$ 1,100,000
Marketable securities, total estimated fair value	2,300,000
Level 2 | Fair Value, Measurements, Recurring
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Marketable securities, total estimated fair value	2,317,325	$ 1,750,075
Marketable securities	2,315,409	1,752,779
Level 1 | Fair Value, Measurements, Recurring | Publicly Traded Companies
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Marketable securities	12,400	13,600
2025 Notes | Level 2
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Convertible notes	35,500	300,900
2026 Notes | Level 2
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Convertible notes	242,700	893,200
2027 Notes | Level 2
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Convertible notes	998,500	921,500
2028 Notes | Level 2
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Convertible notes	1,226,600	$ 1,181,700
2030 Notes | Level 2
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Convertible notes	$ 635,600
Minimum
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Marketable securities contractual maturities period	1 year
Maximum
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Marketable securities contractual maturities period	5 years

Fair Value Measurements - Sum_2

Fair Value Measurements - Summary of Gain (Loss) on Securities (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Fair Value Disclosures [Abstract]
Gains (losses) recognized on publicly traded equity securities sold during the period, net	$ 0	$ 11,046	$ (22,095)
Unrealized gains (losses) on publicly traded equity securities still held at the reporting date, net	(1,185)	(17,731)	(79,214)
Gains (losses) on publicly traded equity securities, net	$ (1,185)	$ (6,685)	$ (101,309)

Fair Value Measurements - Sched

Fair Value Measurements - Schedule of Cash, Cash Equivalents, and Restricted Cash (Details) - USD ($) $ in Thousands	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Fair Value Disclosures [Abstract]
Cash and cash equivalents	$ 1,046,534	$ 1,780,400	$ 1,423,121
Restricted cash, included in other assets	3,700	2,062	655
Total cash, cash equivalents, and restricted cash	$ 1,050,234	$ 1,782,462	$ 1,423,776	$ 1,994,723

Income Taxes - Schedule of Dome

Income Taxes - Schedule of Domestic and Foreign Components of Pre-Tax Loss (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Income Tax Disclosure [Abstract]
Domestic	$ (280,877)	$ (285,330)	$ (538,311)
Foreign	(391,349)	(1,009,093)	(862,386)
Loss before income taxes	$ (672,226)	$ (1,294,423)	$ (1,400,697)

Income Taxes - Schedule of Comp

Income Taxes - Schedule of Components of Income Tax (Benefit) Expense (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Current:
Federal	$ 5,216	$ 0	$ 0
State	6,811	8,585	10,704
Foreign	13,273	26,727	22,404
Total current income tax expense (benefit)	25,300	35,312	33,108
Deferred:
Federal	1,595	1,267	1,212
State	1,027	1,061	837
Foreign	(2,292)	(9,578)	(6,201)
Total deferred income tax expense (benefit)	330	(7,250)	(4,152)
Income tax expense (benefit)	$ 25,630	$ 28,062	$ 28,956

Income Taxes - Summary of Recon

Income Taxes - Summary of Reconciliation of Statutory Federal Income Tax Rate (Details)	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Income Tax Disclosure [Abstract]
Tax benefit (expense) computed at the federal statutory rate	21%	21%	21%
State tax benefit (expense), net of federal benefit	3.90%	2.20%	2.90%
Change in valuation allowance	(31.00%)	(31.50%)	(32.00%)
Differences between U.S. and foreign tax rates on foreign income	(0.30%)	3.30%	2.50%
Stock-based compensation	(6.40%)	(7.00%)	(0.10%)
U.S. federal research & development credit benefit	11%	8.60%	5%
Acquisitions and divestitures	(1.00%)	1.80%	(0.70%)
Other benefits (expenses)	(1.00%)	(0.60%)	(0.70%)
Total income tax benefit (expense)	(3.80%)	(2.20%)	(2.10%)

Income Taxes - Summary of Signi

Income Taxes - Summary of Significant Components of Net Deferred Tax Balances (Details) - USD ($) $ in Thousands	Dec. 31, 2024	Dec. 31, 2023
Deferred tax assets:
Accruals and reserves	$ 16,413	$ 22,475
Intangible assets	139,612	168,661
IRC 174 capitalized R&D	598,669	449,253
Stock-based compensation	58,171	70,563
Loss carryforwards	2,757,814	2,774,231
Tax credit carryforwards	1,060,486	969,368
Lease liability	128,072	126,637
Other	67,958	51,764
Total deferred tax assets	4,827,195	4,632,952
Deferred tax liabilities:
Right-of-use asset	(112,907)	(111,777)
Investments	(18,333)	(20,183)
Other	(18,445)	(28,416)
Total deferred tax liabilities	(149,685)	(160,376)
Total net deferred tax assets before valuation allowance	4,677,510	4,472,576
Valuation allowance	(4,677,088)	(4,471,571)
Total net deferred tax assets before valuation allowance	$ 422	$ 1,005

Income Taxes - Additional Infor

Income Taxes - Additional Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2018	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Income Taxes [Line Items]
Deferred tax assets, valuation allowance	$ 4,677,088		$ 4,471,571
Unrecognized tax benefits	562,808		513,404	$ 510,669	$ 469,573
Other Liabilities
Income Taxes [Line Items]
Unrecognized tax benefits	35,800		$ 27,300
Foreign | U.K.
Income Taxes [Line Items]
Net operating loss carry-forwards	$ 4,700,000
Percentage of taxable income limitation	50%
Foreign | Singapore
Income Taxes [Line Items]
Net operating loss carry-forwards	$ 214,000
Federal
Income Taxes [Line Items]
Net operating loss carry-forwards	6,100,000
Pre-tax act operating loss carry-forwards period		20 years
Post-tax act operating loss carry-forwards	$ 6,100,000
Percentage of taxable income limitation	80%
Federal | Research
Income Taxes [Line Items]
Accumulated research tax credits	$ 916,500
State
Income Taxes [Line Items]
Net operating loss carry-forwards	4,400,000
State | Research
Income Taxes [Line Items]
Accumulated research tax credits	$ 523,700

Income Taxes - Summary of Activ

Income Taxes - Summary of Activity Related to Gross Unrecognized Tax Benefits (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Unrecognized Tax Benefits [Roll Forward]
Beginning balance of unrecognized tax benefits	$ 513,404	$ 510,669	$ 469,573
Additions for current year tax positions	49,536	46,188	47,366
Additions for prior year tax positions	1,163	10,171	115
Reductions for prior year tax positions	(622)	(16,736)	(3,569)
Changes due to lapse of statute of limitations	(99)	(31,786)	(1,887)
Reductions for settlements with taxing authorities	0	(4,927)	0
Changes due to foreign currency translation adjustments	(574)	(175)	(929)
Ending balance of unrecognized tax benefits (excluding interest and penalties)	562,808	513,404	510,669
Interest and penalties associated with unrecognized tax benefits	1,918	967	385
Ending balance of unrecognized tax benefits (including interest and penalties)	$ 564,726	$ 514,371	$ 511,054

Accumulated Other Comprehensi_3

Accumulated Other Comprehensive Income (Loss) (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
AOCI Including Portion Attributable to Noncontrolling Interest, Net of Tax [Roll Forward]
Balance, beginning of period	$ 2,414,112	$ 2,580,698
Other comprehensive income (loss) before reclassifications	(4,216)
Amounts reclassified from AOCI	(221)
Total other comprehensive income (loss), net of tax	(4,437)	21,105	$ (19,495)
Balance, end of period	2,450,761	2,414,112	2,580,698
Accumulated other comprehensive income (loss)
AOCI Including Portion Attributable to Noncontrolling Interest, Net of Tax [Roll Forward]
Balance, beginning of period	7,131	(13,974)	5,521
Total other comprehensive income (loss), net of tax	(4,437)	21,105	(19,495)
Balance, end of period	2,694	7,131	$ (13,974)
Marketable Securities
AOCI Including Portion Attributable to Noncontrolling Interest, Net of Tax [Roll Forward]
Balance, beginning of period	(2,860)
Other comprehensive income (loss) before reclassifications	4,811
Amounts reclassified from AOCI	(221)
Total other comprehensive income (loss), net of tax	4,590
Balance, end of period	1,730	(2,860)
Foreign Currency Translation
AOCI Including Portion Attributable to Noncontrolling Interest, Net of Tax [Roll Forward]
Balance, beginning of period	9,991
Other comprehensive income (loss) before reclassifications	(9,027)
Amounts reclassified from AOCI	0
Total other comprehensive income (loss), net of tax	(9,027)
Balance, end of period	$ 964	$ 9,991

Property and Equipment, Net - S

Property and Equipment, Net - Summary of Property and Equipment, Net (Details) - USD ($) $ in Thousands	Dec. 31, 2024	Dec. 31, 2023
Property Plant And Equipment [Line Items]
Property and equipment, gross	$ 818,011	$ 674,710
Less: accumulated depreciation	(328,923)	(264,384)
Property and equipment, net	489,088	410,326
Computer hardware and software
Property Plant And Equipment [Line Items]
Property and equipment, gross	67,796	67,989
Buildings
Property Plant And Equipment [Line Items]
Property and equipment, gross	21,486	21,486
Leasehold improvements
Property Plant And Equipment [Line Items]
Property and equipment, gross	450,826	332,721
Furniture and equipment
Property Plant And Equipment [Line Items]
Property and equipment, gross	214,619	162,476
Construction in progress
Property Plant And Equipment [Line Items]
Property and equipment, gross	$ 63,284	$ 90,038

Property and Equipment, Net - A

Property and Equipment, Net - Additional Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Property Plant And Equipment [Line Items]
Depreciation and amortization	$ 158,074	$ 168,441	$ 202,173
Capital expenditures incurred but not yet paid	29,300	44,500	28,000
Property and Equipment
Property Plant And Equipment [Line Items]
Depreciation and amortization	$ 98,000	$ 87,300	$ 69,900

Balance Sheet Components (Detai

Balance Sheet Components (Details) - USD ($) $ in Thousands	Dec. 31, 2024	Dec. 31, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Accrued infrastructure costs	$ 377,022	$ 281,682
Deferred revenue	112,769	93,706
Accrued compensation and related expenses	85,416	95,600
Accrued revenue share	84,990	81,936
Deferred payments for acquisitions	76,434	7,359
Accrued professional fees	69,618	33,267
Accrued operating costs	62,375	75,905
Other	140,630	136,381
Total accrued expenses and other current liabilities	$ 1,009,254	$ 805,836

Employee Benefit Plans (Details

Employee Benefit Plans (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Defined Benefit Plan Disclosure [Line Items]
Benefit plan, maximum eligible contributions per employee, percent	100%
Expense recognized related to matching contributions	$ 29.6	$ 34	$ 33.6
100% Participants Contribution
Defined Benefit Plan Disclosure [Line Items]
Benefit plan, employer matching contribution percentage	100%
100% Participants Contribution | Maximum
Defined Benefit Plan Disclosure [Line Items]
Benefit plan, employer matching contribution, percent of employees' base salary	3%
50% Participants Contribution
Defined Benefit Plan Disclosure [Line Items]
Benefit plan, employer matching contribution percentage	50%
50% Participants Contribution | Maximum
Defined Benefit Plan Disclosure [Line Items]
Benefit plan, employer matching contribution, percent of employees' base salary	5%
50% Participants Contribution | Minimum
Defined Benefit Plan Disclosure [Line Items]
Benefit plan, employer matching contribution, percent of employees' base salary	3%

Related Party Transactions (Det

Related Party Transactions (Details) - Entity Controlled by CEO	1 Months Ended
	Nov. 30, 2020 USD ($)
Related Party Transaction [Line Items]
Sublease payment amount	$ 0
Sublease term	6 years
Sublease termination option, written notice term	24 months

Restructuring - Additional Info

Restructuring - Additional Information (Details) - USD ($)	3 Months Ended			12 Months Ended
	Mar. 31, 2024	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Restructuring and Related Activities [Abstract]
Restructuring Incurred Cost Statement Of Income Or Comprehensive Income Extensible Enumeration Not Disclosed Flag				2024 Restructuring
Percentage of employee reduction in reprioritization plan	10%	3%	20%
Restructuring charges				$ 70,157,000	$ 40,800,000	$ 188,949,000
Income tax benefit					(5,700,000)
Restructuring reserve				$ 0	$ 0	$ 0

Restructuring - Schedule of Res

Restructuring - Schedule of Restructuring and Related Costs (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Restructuring Cost and Reserve [Line Items]
Restructuring charges	$ 70,157	$ 40,800	$ 188,949
Severance and Related Charges
Restructuring Cost and Reserve [Line Items]
Restructuring charges	55,318		97,061
Stock-Based Compensation Expense (Benefit)
Restructuring Cost and Reserve [Line Items]
Restructuring charges	9,402		34,504
Lease Exit and Related Charges
Restructuring Cost and Reserve [Line Items]
Restructuring charges			31,227
Other
Restructuring Cost and Reserve [Line Items]
Restructuring charges	5,437		26,157
Cost of revenue
Restructuring Cost and Reserve [Line Items]
Restructuring charges	1,121		20,585
Cost of revenue | Severance and Related Charges
Restructuring Cost and Reserve [Line Items]
Restructuring charges	932		2,291
Cost of revenue | Stock-Based Compensation Expense (Benefit)
Restructuring Cost and Reserve [Line Items]
Restructuring charges	189		709
Cost of revenue | Lease Exit and Related Charges
Restructuring Cost and Reserve [Line Items]
Restructuring charges			0
Cost of revenue | Other
Restructuring Cost and Reserve [Line Items]
Restructuring charges	0		17,585
Research and development
Restructuring Cost and Reserve [Line Items]
Restructuring charges	38,847		78,915
Research and development | Severance and Related Charges
Restructuring Cost and Reserve [Line Items]
Restructuring charges	30,845		46,994
Research and development | Stock-Based Compensation Expense (Benefit)
Restructuring Cost and Reserve [Line Items]
Restructuring charges	4,801		29,188
Research and development | Lease Exit and Related Charges
Restructuring Cost and Reserve [Line Items]
Restructuring charges			0
Research and development | Other
Restructuring Cost and Reserve [Line Items]
Restructuring charges	3,201		2,733
Sales and marketing
Restructuring Cost and Reserve [Line Items]
Restructuring charges	19,931		30,791
Sales and marketing | Severance and Related Charges
Restructuring Cost and Reserve [Line Items]
Restructuring charges	15,755		30,565
Sales and marketing | Stock-Based Compensation Expense (Benefit)
Restructuring Cost and Reserve [Line Items]
Restructuring charges	4,176		(504)
Sales and marketing | Lease Exit and Related Charges
Restructuring Cost and Reserve [Line Items]
Restructuring charges			0
Sales and marketing | Other
Restructuring Cost and Reserve [Line Items]
Restructuring charges	0		730
General and administrative
Restructuring Cost and Reserve [Line Items]
Restructuring charges	10,258		58,658
General and administrative | Severance and Related Charges
Restructuring Cost and Reserve [Line Items]
Restructuring charges	7,786		17,211
General and administrative | Stock-Based Compensation Expense (Benefit)
Restructuring Cost and Reserve [Line Items]
Restructuring charges	236		5,111
General and administrative | Lease Exit and Related Charges
Restructuring Cost and Reserve [Line Items]
Restructuring charges			31,227
General and administrative | Other
Restructuring Cost and Reserve [Line Items]
Restructuring charges	$ 2,236		$ 5,109

Segments and Geographic Infor_3

Segments and Geographic Information - Schedule of Segment Expenses and Other Items (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Total revenue	$ 5,361,398	$ 4,606,115	$ 4,601,847
Net loss	(697,856)	(1,322,485)	(1,429,653)
Reportable Segment
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Total revenue	5,361,398	4,606,115	4,601,847
Infrastructure costs	1,441,134	1,171,993	818,554
Content and developer partner costs	634,977	621,971	643,482
Advertising partner and other costs	384,804	297,262	302,498
Operating expenses	2,391,878	2,353,312	2,459,740
Stock-based compensation and related payroll and other tax expense	1,069,389	1,359,107	1,397,496
Depreciation and amortization	154,459	159,999	186,434
Other segment items	(17,387)	(35,044)	223,296
Net loss	(697,856)	(1,322,485)	(1,429,653)
Restructuring charges	$ 72,100	$ 40,800	$ 188,900

Segments and Geographic Infor_4

Segments and Geographic Information - Table of Assets by Geographic Information (Details) $ in Thousands	12 Months Ended
	Dec. 31, 2024 USD ($) country	Dec. 31, 2023 USD ($) country
Revenues From External Customers And Long Lived Assets [Line Items]
Total long-lived assets	$ 1,019,529	$ 927,188
United States
Revenues From External Customers And Long Lived Assets [Line Items]
Total long-lived assets	682,173	646,546
United Kingdom
Revenues From External Customers And Long Lived Assets [Line Items]
Total long-lived assets	248,243	218,326
Rest of world
Revenues From External Customers And Long Lived Assets [Line Items]
Total long-lived assets	$ 89,113	$ 62,316
Rest of world | Property and Equipment Net | Geographic Concentrations
Revenues From External Customers And Long Lived Assets [Line Items]
Number of individual country exceeded 10% of total property and equipment | country	0	0