Bright Mountain Media (BMTM) 10-Q 13 Nov 13 2013 Q3 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	9 Months Ended
	Sep. 30, 2013	Nov. 07, 2013
Document And Entity Information [Abstract]	'	'
Document Type	'10-Q	'
Amendment Flag	'false	'
Document Period End Date	30-Sep-13	'
Entity Registrant Name	'Bright Mountain Holdings, Inc./FL	'
Entity Central Index Key	'0001568385	'
Current Fiscal Year End Date	'--12-31	'
Document Fiscal Year Focus	'2013	'
Document Fiscal Period Focus	'Q3	'
Entity Filer Category	'Smaller Reporting Company	'
Entity Common Stock, Shares Outstanding	'	31,627,000

CONSOLIDATED_BALANCE_SHEETS

CONSOLIDATED BALANCE SHEETS (USD $)	Sep. 30, 2013	Dec. 31, 2012
Current Assets	'	'
Cash	$198,043	$336,684
Prepaid Costs and Expenses	45,975	23,304
Inventories	230,171	40,450
Total Current Assets	474,189	400,438
Fixed assets, net	31,132	29,224
Other Assets	27,644	8,700
Total Assets	532,965	438,362
Current liabilities	'	'
Accounts payable	94,349	'
Accrued expenses	7,541	25,518
Premium Finance Loan Payable	12,833	10,439
Long Term Debt to Related Parties, Current Portion	'	19,104
Total Current Liabilities	114,723	55,061
Long Term Debt to Related Parties	'	274,201
Total Liabilities	114,723	329,262
Commitments and contingencies (Note 8)	'	'
Shareholders' equity	'	'
Preferred stock, par value $0.01, 20,000,000 shares authorized, none issued and outstanding respectively	'	'
Common stock, par value $.01, 180,000,000 shares authorized, 31,987,000 issued and 31,627,000 outstanding at September 30, 2013 and 27,414,000 shares issued and outstanding at December 31, 2012	319,870	274,140
Additional paid-in capital	2,769,690	1,512,304
Accumulated deficit	-2,668,817	-1,677,344
Total	420,743	109,100
Less: cost of treasury stock (360,000 shares)	-2,501	'
Total shareholders' equity	418,242	109,100
Total liabilities and shareholders? equity	$532,965	$438,362

CONSOLIDATED_BALANCE_SHEETS_Pa

CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $)	Sep. 30, 2013	Dec. 31, 2012
CONSOLIDATED BALANCE SHEETS [Abstract]	'	'
Preferred shares, par value per share	$0.01	$0.01
Preferred shares, shares authorized	20,000,000	20,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common shares, par value per share	$0.01	$0.01
Common shares, shares authorized	180,000,000	180,000,000
Common shares, shares issued	31,987,000	27,414,000
Common shares, shares outstanding	31,627,000	27,414,000
Treasury stock, shares	360,000	'

CONSOLIDATED_STATEMENTS_OF_OPE

CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		9 Months Ended		40 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013
CONSOLIDATED STATEMENTS OF OPERATIONS [Abstract]	'	'	'	'	'
Product Sales	$150,747	$4,010	$323,147	$7,169	$387,385
Revenues from Services	1,023	898	2,338	998	3,189
Total Revenue	151,770	4,908	325,485	8,167	390,574
Cost of sales	115,532	4,031	254,992	6,687	310,802
Gross profit	36,238	877	70,493	1,480	79,772
Selling, general and administrative expenses	295,024	255,549	1,049,893	633,091	2,725,457
Loss from operations	-258,786	-254,672	-979,400	-631,611	-2,645,685
Other income (expense)	'	'	'	'	'
Interest income	9	4	20	15	106
Interest expense	'	-4,157	-12,093	-4,157	-23,238
Total other income (expense), net	9	-4,153	-12,073	-4,142	-23,132
Net income (loss)	($258,777)	($258,825)	($991,473)	($635,753)	($2,668,817)
Basic and diluted net loss per share	($0.01)	($0.01)	($0.03)	($0.03)	($0.11)
Weighted average shares outstanding Basic and diluted	31,622,055	25,739,011	29,555,904	25,517,278	25,395,523

CONSOLIDATED_STATEMENTS_OF_CHA

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY (DEFICIT) (USD $)	Total	Common Stock [Member]	Additional Paid-in Capital [Member]	Treasury Shares [Member]	Accumulated Deficit [Member]
Balance at May. 19, 2010	'	'	'	'	'
Balance, shares at May. 19, 2010	'	'	'	'	'
Sale of common stock for cash ($.01/share)	100,000	180,000	-80,000	'	'
Sale of common stock for cash ($.01/share), shares	'	18,000,000	'	'	'
Sale of common stock for cash ($.25/share) pursuant to Private Placement Memorandum	790,000	56,880	733,120	'	'
Sale of common stock for cash ($.25/share) pursuant to Private Placement Memorandum, shares	'	5,688,000	'	'	'
Net loss	-60,554	'	'	'	-60,554
Balance at Dec. 31, 2010	829,446	236,880	653,120	'	-60,554
Balance, shares at Dec. 31, 2010	'	23,688,000	'	'	'
Sale of common stock for cash ($.25/share) pursuant to Private Placement Memorandum	200,000	14,400	185,600	'	'
Sale of common stock for cash ($.25/share) pursuant to Private Placement Memorandum, shares	'	1,440,000	'	'	'
Stock option compensation expense	35,560	'	35,560	'	'
Net loss	-684,935	'	'	'	-684,935
Balance at Dec. 31, 2011	380,072	251,280	874,280	'	-745,489
Balance, shares at Dec. 31, 2011	'	25,128,000	'	'	'
Sale of common stock for cash ($.50/share) pursuant to Access Letter	615,000	22,140	592,860	'	'
Sale of common stock for cash ($.50/share) pursuant to Access Letter, shares	'	2,214,000	'	'	'
Common stock issued for services	20,000	720	19,280	'	'
Common stock issued for services, shares	72,000	72,000	'	'	'
Stock option compensation expense	25,884	'	25,884	'	'
Net loss	-931,855	'	'	'	-931,855
Balance at Dec. 31, 2012	109,100	274,140	1,512,304	'	-1,677,344
Balance, shares at Dec. 31, 2012	'	27,414,000	'	'	'
Sale of common stock for cash ($.50/share) pursuant to Access Letter	165,000	5,940	159,060	'	'
Sale of common stock for cash ($.50/share) pursuant to Access Letter, shares	'	594,000	'	'	'
Sale of common stock for cash ($.50/share) pursuant to Subscription Agreement	676,500	24,354	652,146	'	'
Sale of common stock for cash ($.50/share) pursuant to Subscription Agreement, shares	'	2,435,400	'	'	'
Conversion of shareholder debt to common stock at $0.50 per share	286,000	10,296	275,704	'	'
Conversion of shareholder debt to common stock at $0.50 per share, shares	1,029,600	1,029,600	'	'	'
Common stock issued for services	145,000	5,140	139,860	'	'
Common stock issued for services, shares	'	514,000	'	'	'
Repurchase of shares of common stock for cash	-2,501	'	'	-2,501	'
Repurchase of shares of common stock for cash, shares	360,000	-360,000	'	'	'
Stock option compensation expense	30,616	'	30,616	'	'
Net loss	-991,473	'	'	'	-991,473
Balance at Sep. 30, 2013	$418,242	$319,870	$2,769,690	($2,501)	($2,668,817)
Balance, shares at Sep. 30, 2013	'	31,627,000	'	'	'

CONSOLIDATED_STATEMENTS_OF_CHA1

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY (DEFICIT) (Parenthetical) (USD $)	9 Months Ended
	Sep. 30, 2013
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY (DEFICIT) [Abstract]	'
Common stock issued for cash, price per share	$0.50
Debt conversion, price per share	$0.50

CONSOLIDATED_STATEMENTS_OF_CAS

CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	9 Months Ended		40 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013
Cash flows from operating activities:	'	'	'
Net loss	($991,473)	($635,753)	($2,668,817)
Adjustments to reconcile net loss to net cash used in operations:	'	'	'
Depreciation	5,945	5,322	20,271
Stock option compensation expense	30,616	19,041	92,060
Common stock issued for services	145,000	'	165,000
Changes in operating assets and liabilities:	'	'	'
Inventory	-189,721	-16,513	-230,170
Prepaid costs and expenses	-3,382	2,849	-26,686
Accounts payable	94,349	'	94,349
Accrued interest	'	2,073	'
Accrued expenses	-20,134	516	21,042
Other assets	-18,944	'	-27,644
Net cash used in operating activities	-947,744	-622,465	-2,560,595
Cash flows from investing activities:	'	'	'
Purchase of fixed assets	-7,853	-2,700	-51,403
Net cash used by investing activities	-7,853	-2,700	-51,403
Cash flows from financing activities:	'	'	'
Sale of common stock	841,500	175,000	2,546,500
Repurchase of common stock	-2,501	'	-2,501
Payments on premium finance loan	-14,738	'	-19,958
LT debt- loan proceeds from related parties	'	250,000	300,000
Principal repayments-LT debt from related parties	-7,305	-1,219	-14,000
Net cash provided by financing activities	816,956	423,781	2,810,041
Net increase (decrease) in cash	-138,641	-201,384	198,043
Cash at beginning of period	336,684	328,749	'
Cash at end of period	198,043	127,365	198,043
Supplemental Disclosure of Cash Flow Information	'	'	'
Cash paid for Interest	12,093	2,083	23,238
Cash paid for Income Taxes	'	'	'
Non-Cash Investing and financing activities	'	'	'
Premium finance loan payable recorded as prepaid	19,289	15,659	19,289
Conversion of related party notes to common stock	$286,000	'	$286,000

NATURE_OF_OPERATIONS_AND_SUMMA

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	9 Months Ended
	Sep. 30, 2013
NATURE OF OPERATIONS AND SUMMARY OF ACCOUNTING POLICIES [Abstract]	'
NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	'
	NOTE 1 - NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	Organization and Nature of Operations
	Bright Mountain Holdings, Inc. ("BMHI" or the "Company," "we," "us," "our", "Bright Mountain") is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011.
	The Bright Insurance Agency, LLC was formerly known as Five Peaks, LLC.  On September 25, 2013 Five Peaks, LLC filed Articles of Amendment to the Articles of Organization with the State of Florida to amend its entity name to The Bright Insurance Agency, LLC.
	Bright Mountain is developing a personal website "portal" designed to attract and retain Internet audiences whose main purpose is to be a starting point when connecting to or searching the World Wide Web (Web), with a special emphasis on military, veterans, firemen, law enforcement, and first responders.  The Bright Mountain mission is to help people in these groups by developing a profitable enterprise and giving back to nationally known charities that represent veterans and first responders, including law enforcement, firemen, and EMS.
	The website, www.thebright.com, has unique characteristics including design elements like colors, shapes, layout and typefaces, as well as certain dynamic or interactive elements such as boxes, buttons and menus. The "look and feel" of Bright Mountain can be described in terms such as "colorful", "quality", "fun" "user friendly" and "trustworthy". It contains in a number of sections a vast amount of mission group oriented information including originally written news content, financial markets information and data, blogs, and mission group information.  Bright Mountain also owns the following websites:
	Wardocumentaryfilms.com
	Bootcamp4me.com
	Bootcamp4me.org
	360fire.com
	Coastguardnews.com
	TheBravestOnline.com
	Basis of Presentation
	The interim unaudited consolidated financial statements included herein have been prepared by the Company, pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). In the opinion of the Company's management, all adjustments necessary to present fairly the consolidated results of operations and cash flows for the three and nine months ended September 30, 2013, and the financial position as of September 30, 2013 have been made. The results of operations for such interim period is not necessarily indicative of the operating results expected for the full year.
	Recapitalization
	Our Board of Directors approved a 1.8 for 1 forward stock split of our common shares on June 26, 2013, which became effective for shareholders of record on June 26, 2013. The Company also amended its articles of incorporation to increase its authorized common stock to 324,000,000 shares.  All shares issued prior to June 26, 2013 and the respective per share amounts (including quantities and prices) in our accompanying consolidated financial statements and notes to consolidated financial statements have been retroactively restated to reflect the 1.8 for 1 forward stock split and change in outstanding shares.  This means that each original share quantity issued prior to June 26, 2013 has been multiplied by 1.8 and each original share price has been divided by 1.8.  For example, the price per share of $0.50 originally paid for by an investor prior to June 26, 2013 is now reflected as $0.2778, while a quantity of 100 shares is now reflected as 180 shares.
	Principles of Consolidation
	The consolidated financial statements include the accounts of BMHI and its wholly owned subsidiaries, Bright Mountain, LLC and The Bright Insurance Agency, LLC. All significant inter-company balances and transactions have been eliminated in consolidation.
	Development Stage Company
	The Company has been in the development stage from inception to September 30, 2013.  Activities during the development stage have been principally devoted to organizational activities, raising capital, software development and evaluating operational activities and business opportunities. Since its formation, the Company has had minimal revenues from its planned operations.
	Use of Estimates
	Our consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States ("GAAP"). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, valuation of equity based transactions, and the valuation allowance on deferred tax assets.
	Fair Value of Financial Instruments and Fair Value Measurements
	The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities.
	We adopted accounting guidance for financial and non-financial assets and liabilities (ASC 820). The adoption did not have a material impact on our results of operations, financial position or liquidity. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:
	Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
	Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.
	Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.
	Revenue Recognition
	The Company recognizes revenue on our products in accordance with ASC 605-10, "Revenue Recognition in Financial Statements". Under these guidelines, revenue is recognized on sales transactions when all of the following exist: persuasive evidence of an arrangement did exist, delivery of product has occurred, the sales price to the buyer is fixed or determinable and collectability is reasonably assured. The Company has several revenue streams generated directly from its website and specific revenue recognition criteria for each revenue stream is as follows:
	·
	Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly.
	·
	Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space.
	·
	Advertising revenues are generated by users "clicking" on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received.
	The Company follows the guidance of ASC 605-50-25, "Revenue Recognition, Customer Payments". Accordingly, any incentives received from vendors are recognized as a reduction of the cost of products included in inventories. Promotional products or samples given to customers or potential customers are recognized as a cost of goods sold. Cash incentives provided to our customers are recognized as a reduction of the related sale price, and, therefore, are a reduction in sales.
	Cost of Sales
	Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments.
	Shipping and Handling Costs
	The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.
	Sales Return Reserve Policy
	Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time.
	Warranty Reserve Policy
	The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty.
	Stock-Based Compensation
	The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, "Equity-Based Payments to Non-Employees". The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model.
	Advertising, Marketing and Promotion
	Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the nine months ended September 30, 2013 and the nine months ended September 30, 2012, advertising, marketing and promotion expense was $41,758 and $67,824 respectively.
	Income Taxes
	We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.
	The Company follows the provisions of ASC 740-10, Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination.
	As of September 30, 2013, tax years 2012, 2011 and 2010 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.
	Basic and Diluted Net Earnings (Loss) Per Common Share
	In accordance with ASC 260-10, "Earnings Per Share", basic net earnings (loss) per common share is computed by dividing the net earnings (loss) for the period by the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share are computed using the weighted average number of common and dilutive common stock equivalent shares outstanding during the period. As of September 30, 2013 there were 1,360,000 common stock equivalent shares outstanding as stock options. Equivalent shares are not utilized when the effect is anti-dilutive.
	Segment Information
	In accordance with the provisions of ASC 280-10, "Disclosures about Segments of an Enterprise and Related Information", the Company is required to report financial and descriptive information about its reportable operating segments. The Company does not have any operating segments as of September 30, 2013.
	Recent Accounting Pronouncements
	Recent accounting standards that have been issued or proposed by FASB (Financial Accounting Standards Board) that do not require adoption until a future date are not expected to have a material impact on the financial statements upon adoption.

GOING_CONCERN

GOING CONCERN	9 Months Ended
	Sep. 30, 2013
GOING CONCERN [Abstract]	'
GOING CONCERN	'
	NOTE 2 - GOING CONCERN
	The accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained net losses of $991,473 and used cash in operating activities of $947,744 for the nine months ended September 30, 2013. The Company had deficit accumulated during development stage of $2,668,817 at September 30, 2013.  These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period of time. The Company's continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital and loans from related parties to sustain its current level of operations.
	Management plans to continue to raise additional capital through a Private Placement Memorandum and is exploring additional avenues for future fund-raising through both public and private sources.
	The consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

BUSINESS_ACQUISITIONS

BUSINESS ACQUISITIONS	9 Months Ended
	Sep. 30, 2013
BUSINESS ACQUISITIONS [Abstract]	'
BUSINESS ACQUISITIONS	'
	NOTE 3 - BUSINESS ACQUISITIONS
	On July 15, 2013 the Company acquired a website asset and all related intellectual property, namely www.coastguardnews.com.  The Company paid $7,000 cash consideration.  Additionally, the Company entered into an agreement with the seller in which the Company will pay the seller $500 per month for 36 months beginning August 15, 2013 and continuing until July 15, 2016 to maintain the website. This asset purchase was accounted for as a business combination.  The purchase price of $7,000 was allocated to one intangible website asset, which is included in other assets on the accompanying consolidated balance sheet.  The website is being amortized on a straight line basis over three years.
	The operations of the website prior to the Company's acquisition were immaterial; therefore, pro forma information is not presented.  There were no costs of acquisition incurred as a result of this website purchase.

INVENTORIES

INVENTORIES	9 Months Ended
	Sep. 30, 2013
INVENTORIES [Abstract]	'
INVENTORIES	'
	NOTE 4 - INVENTORIES
	Inventories consisted of the following:
		September 30,		December 31,
		2013		2012
	Finished Goods	$	230,171	$	40,450

FIXED_ASSETS

FIXED ASSETS	9 Months Ended
	Sep. 30, 2013
FIXED ASSETS [Abstract]	'
FIXED ASSETS	'
	NOTE 5- FIXED ASSETS
	Fixed assets consists of the following:
		September 30,			December 31,			Depreciable Life
		2013			2012			(Years)
	Computer Equipment	$	27,483		$	24,746			5
	Office Furniture & Equipment		23,920			18,804			7
	Total Fixed Assets		51,403			43,550
	Less: Accumulated Depreciation		(20,271	)		(14,326	)
	Total Fixed Assets, net	$	31,132		$	29,224
	Depreciation expense was $5,945 for the nine months ended September 30, 2013.

LONG_TERM_DEBT_TO_RELATED_PART

LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE	9 Months Ended
	Sep. 30, 2013
LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE [Abstract]	'
LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE	'
	NOTE 6 - LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE
	Notes Payable - Related Parties
	Notes payable, classified as both short-term and long-term at September 30, 2013 and December 31, 2012, consists of the following:
		September 30,		December 31,
		2013		2012
	Current portion of debt:
	Chief Executive Office		-	$	9,513
	Shareholders		-		9,591
	Total		-	$	19,104
	Long term debt:
	Chief Executive Office		-	$	137,515
	Shareholders		-		136,686
	Total		-	$	274,201
	On August 1, 2012 the Company borrowed funds and issued notes to its majority shareholder and CEO in the amount of $100,000, and to other shareholders in the amounts of $100,000 and $50,000 respectively. Each of the notes contain the same terms: maturity date, August 1, 2022, bear an interest rate of 10%, and are to be repaid, principal and interest monthly, based on a ten-year amortization schedule. The notes are secured by substantially all assets of the Company.
	On November 1, 2012, the majority shareholder and CEO loaned the Company another $50,000. The maturity date is November 1, 2022, bears an interest rate of 10%, and is to be repaid, principal and interest monthly, based on a ten-year amortization schedule. The note is secured by substantially all assets of the Company.
	On May 31, 2013 the Company entered into an agreement with the respective shareholders to convert the remaining $286,000 principal debt balance to equity by issuing 1,029,600 shares of the Company common stock to the respective shareholders. The majority shareholder and CEO was issued 516,600 shares of common stock for the principal debt balance of $143,500. Other shareholders were issued 513,000 shares of common stock for the principal debt balance of $142,500.
	As of September 30, 2013, the Company does not have any long-term debt outstanding to related parties.
	Premium Finance Loan Payable
	Premium finance loan payable related to the financing of the Company's Error & Omission (E&O) insurance coverage for the period September 6, 2013 through September 5, 2014. The Company financed $14,438 of the total policy premium of $19,159 (including interest of $435) from Pro Premium Financing Company, Inc.  The terms of the loan are nine equal payments of $1,604 per month beginning October 6, 2013. The balance due was $12,833 at September 30, 2013.

ACCRUED_EXPENSES

ACCRUED EXPENSES	9 Months Ended
	Sep. 30, 2013
ACCRUED EXPENSES [Abstract]	'
ACCRUED EXPENSES	'
	NOTE 7 - ACCRUED EXPENSES
	The major components of accrued expenses are summarized as follows:
		September 30,		December 31,
		2013		2012
	Inventory vendors	$	-	$	19,529
	Advertising		2,599		229
	Website development expense		-		2,795
	Web hosting expense		1,332		802
	Web content expense		840		-
	Employee T & E expense		97		-
	Product COS fees		1,237		-
	Various office expense		1,436		1,861
	Other		-		302
		$	7,541	$	25,518

COMMITMENTS_AND_CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	9 Months Ended
	Sep. 30, 2013
COMMITMENTS AND CONTINGENCIES[Abstract]	'
COMMITMENTS AND CONTINGENCIES	'
	NOTE 8 - COMMITMENTS AND CONTINGENCIES
	Legal
	From time-to-time, we may be involved in litigation relating to claims arising out of our operations in the normal course of business. As of September 30, 2013, there were no pending or threatened lawsuits that could reasonably be expected to have a material effect on the results of our operations.
	Lease Commitment
	Leases
	On January 3, 2011, the Company entered into a lease of approximately 2,000 square feet for a term of 39 months in Boca Raton, Florida at a base rent of approximately $4,000 per month. Rent is all-inclusive and includes electricity during normal business hours, heat, air-conditioning, and water.
	On September 6, 2013, the Company entered into an agreement with Sutton Management Corporation to sublease 1,017 square feet through September 30, 2013 for $1,617.  As of September 30, 2013, the Company's obligations under this agreement have been fully satisfied.
	On September 30, 2013, the Company entered into a lease amendment of its January 3, 2011 lease wherein the Company agreed to lease an additional 1,017 square feet at a base rent of approximately $2,021 per month and extending the January 3, 2011 lease termination date of March 31, 2014 to December 31, 2016.  Rent is all-inclusive and includes electricity during normal business hours, heat, air-conditioning, and water.
	Future anticipated minimum lease payments total $17,830 for the remainder of 2013, and approximately $213,961 for the thirty-six months ending December 31, 2016.
	Rent expense for the nine months ended September 30, 2013 and 2012 was $ 34,901 and $35,299 respectively.
	Other Commitments
	The Company entered into various contracts or agreements in the normal course of business, which may contain commitments. During the nine months ended September 30, 2013 and during 2012 the Company entered into agreements with third party vendors to supply website content and data, website software development, advertising, public relations, and legal services. All of these commitments contain provisions whereby either party may terminate the agreement with specified notice, normally 30 days, and with no further obligation on the part of either party.
	On March 1, 2013 the Company entered into an agreement with First Market, LLC (Consultant) that was subsequently terminated in writing on August 5, 2013 with a retroactive effective termination date of July 1, 2013.  As of September 30, 2013, all of the Company's obligations under the March 1, 2013 have been fully satisfied.
	On May 31, 2013, the Company entered into an agreement with The Law Offices of James G. Dodrill II, P.A. (Attorney) that may be cancelled at any time. Attorney to serve as securities counsel in connection with the preparation of a registration statement on Regulation D, Rule 506 private placement memorandum. The Company agreed to pay the Attorney $15,000. Additionally, the Company agreed to issued 27,000 shares of Company common stock. As of June 30, 2013 the Company has issued Attorney 27,000 shares of Company common stock and made the first payment of $7,500 with the balance being due upon completion of the private placement memorandum.  As of September 30, 2013, all of the Company's obligations under the May 31, 2013 have been fully satisfied.
	All expenses and liabilities relating to such contracts were recorded in accordance with GAAP during all periods presented in the accompanying consolidated financial statements.

RELATED_PARTIES

RELATED PARTIES	9 Months Ended
	Sep. 30, 2013
RELATED PARTIES [Abstract]	'
RELATED PARTIES	'
	NOTE 9 - RELATED PARTIES
	A related party founder was issued 18,000,000 common shares as founder shares for $100,000 cash in 2010, of which, 3,034,800 common shares were gifted by the related party founder to family members and others.  Related parties were issued 2,880,000 common shares in a private placement in 2010 for $400,000 (included in the 7,128,000 common shares sold for $990,000 cash in 2010).
	In 2011, related party officers were granted 360,000 stock options (see Note 10).
	In 2012, a director purchased 36,000 common shares for $10,000 and a related party purchased 180,000 common shares pursuant to an Access Letter dated December 1, 2011 for $50,000.
	During the nine months ended September 30, 2013, a related party was issued 1,643,400 common shares for $456,500. During the nine months ended September 30, 2013, a director purchased 180,000 common shares for $50,000. During the nine months ended September 30, 2013, an employee was issued 9,000 common stock shares in lieu of a semi annual $2,500 bonus.
	In 2013, as described in Note 6, certain related parties loaned funds to the Company in 2012, which were subsequently converted to equity on May 31, 2013.

SHAREHOLDERS_EQUITY

SHAREHOLDERS' EQUITY	9 Months Ended
	Sep. 30, 2013
SHAREHOLDERS' EQUITY [Abstract]	'
SHAREHOLDERS' EQUITY	'
	NOTE 10- SHAREHOLDERS' EQUITY
	Preferred Stock
	The Company authorized 20,000,000 shares of preferred stock with a par value of $0.01; none have been issued as of September 30, 2013 and December 31, 2012.
	Common Stock
	The Company has authorized 324,000,000 shares of common stock and issued 18,000,000 to the Company's related party founder in July 2010 for $100,000 in cash at $.0056 per share, of which, 3,034,800 common shares were gifted by the related party founder to family members and others. Subsequently, in 2010 and 2011, the Company raised additional capital through the issuance of common stock pursuant to a Private Placement Memorandum Dated September 1, 2010, whereby $790,000 and $200,000 in capital was raised through the issuance of 5,688,000 and 1,440,000 shares of common stock at $.1389 per share in 2010 and 2011, respectively. In 2012, the Company raised additional capital through the issuance of common stock pursuant to an Access Letter Dated December 1, 2011, whereby $615,000 in capital was raised through the issuance of 2,214,000 shares of common stock at $.2778 per share.
	Additionally, during 2012, the Company issued 72,000 shares of its common stock to three individuals for services rendered. The Company valued these common shares based on the price recent investors paid for common shares pursuant to an Access Letter Dated December 1, 2011, or $.2778 per share. The total value for these shares is $20,000.
	During the nine months ended September 30, 2013, the Company raised additional capital through the issuance of common stock pursuant to an Access Letter Dated December 1, 2011, whereby $165,000 in capital was raised through the issuance of 594,000 shares of common stock at $.2778 per share.
	During the nine months ended September 30, 2013, the Company raised additional capital through issuance of common stock pursuant to a Private Placement whereby $676,500 in capital was raised through the issuance of 2,435,400 shares of common stock at $.2778 per share.
	During the nine months ended September 30, 2013, the Company issued 387,000 shares of its common stock in connection with consulting agreements. The Company valued these common shares at $107,500 based on the price recent investors paid for common shares pursuant to an Access Letter Dated December 1, 2011, or $.2778 per share, which was all recognized since services were completed as of June 30, 2013.
	Additionally, during the nine months ended September 30, 2013, the Company converted principal related party debt balance of $286,000 to equity by issuing 1,029,600 shares of common stock. The Company valued these common shares based on the price recent investors paid for common shares pursuant to a Private Placement, or $.2778 per share.
	On June 10, 2013, the Company entered into an agreement with an attorney to issue 108,000 shares of Company common stock at $.2778 per share, or $30,000, for services rendered. The Company valued these common shares based on the price recent investors paid for common shares pursuant to a Private Placement and recognized as expense immediately.
	On June 21, 2013, the Company entered into an agreement with an employee, wherein the employee elected to receive 9,000 shares of Company common stock at $.2778 per share, or $2,500, in lieu of semi-annual bonus. The Company valued these common shares based on the price recent investors paid for common shares pursuant to a Private Placement and therefore there was no gain or loss.
	On August 7, 2013 and August 12, 2013, the Company entered into common stock repurchase agreements wherein the Company acquired an aggregate of 360,000 shares of treasury stock.  The Company repurchased the shares for $2,501.
	On August 15, 2013, the Company issued 10,000 shares of its common stock in connection with a consulting agreement with Island Stock Transfer for transfer agent services.  The Company valued these common shares at $2,778 based on the price recent investors paid for common shares of $0.2778 per share, which was all recognized since services were completed as of September 30, 2013.
	Stock Incentive Plan and Stock Option Grants to Employees and Directors
	On April 20, 2011, the Company's board of directors and majority stockholder adopted the 2011 Stock Option Plan (the "2011 Plan"), to be effective on January 3, 2011. The purpose of the 2011 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2011 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2011 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. The Company's board of directors will administer the 2011 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2011 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the Plan, as may be determined by the Committee and specified in the Grant Instrument.
	On January 3, 2011, the Company granted, pursuant to the 2011 Plan, ten-year stock options to purchase 720,000 common shares of the Company, of which (i) 180,000 are exercisable on January 3, 2012 at $0.1389 per share, (ii) 180,000 are exercisable on January 3, 2013 at $0.1389 per share, (iii) 180,000 are exercisable on January 3, 2014 at $0.1389 per share and (iv) 180,000 are exercisable on January 3, 2015 at $0.1389 per share.
	The total fair value of stock option awards granted to employees during the year ended December 31, 2011 was $68,880, which is being recognized over the respective vesting periods. The Company recorded compensation expense of $35,560 for the year ended December 31, 2011.
	On February 17, 2012, the Company granted 54,000 ten-year stock options, which have an exercise price of $0.2778 per share and cliff vest annually over three years starting February 17, 2013, to an employee. The fair value was computed at $10,302 or $0.1908 per option.
	On April 16, 2012, the Company granted 18,000 ten-year stock options, which have an exercise price of $0.2778 and cliff vest annually over three years starting on April 16, 2013, to a non-employee. The fair value was computed at $3,432 or $0.1908 per option.
	The total fair value of stock option awards granted to employees during the year ended December 31, 2012 was $13,728, which is being recognized over the respective vesting periods. The Company recorded compensation expense of $25,884 for the year ended December 31, 2012.
	On April 1, 2013, the Company's board of directors and majority stockholder adopted the 2013 Stock Option Plan (the "2013 Plan"), to be effective on April 1, 2013. The purpose of the 2013 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2013 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2013 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. The Company's board of directors will administer the 2013 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2013 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the Plan, as may be determined by the Committee and specified in the Grant Instrument.
	Between April 9, 2013 and June 24, 2013, the Company granted 468,000 ten-year stock options, which have an exercise price of $0.2778 and cliff vest annually over four years starting in April to June 2013, to two employees and one director. The aggregate fair value of these options was computed at $89,236 or $0.1907 per option, which is being recognized over the requisite service period, which is the vesting period.
	On August 12, 2013 the Company granted 100,000 ten-year stock options, which have an exercise price of $0.50 per share and cliff vest annually over four years starting in August 2014 to an employee.  The aggregate fair value of these options was computed at $16,334 or $0.1633 per option.
	On July 1, 2013 the Company's prior CFO retired and the Board authorized his options to continue vesting and expire on the original expiration date.  In accordance with ASC 718, the remaining cost relating to his stock options was expensed since the requisite services were completed.
	The Company recorded $30,616 and $19,041 compensation expense for the nine months ended September 30, 2013 and 2012, respectively, in connection with all the option grants in all periods.
	As of September 30, 2013, 440,000 shares were remaining under the 2013 Plan for future issuance.
	The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates. The Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors, which are subject to ASC Topic 718 requirements. These amounts are estimates and thus may not be reflective of actual future results, nor amounts ultimately realized by recipients of these grants. The Company recognizes share-based compensation expense on a straight-line basis over the requisite service period for each award.
	The expected life is computed using the simplified method, which is the average of the vesting term and the contractual term. The expected volatility is based on an average of similar public companies historical volatility, as the Company does not currently trade on the open market. The risk-free interest rate is based on the U.S. Treasury yields with terms equivalent to the expected term of the related option at the time of the grant. Dividend yield is based on historical trends. While the Company believes these estimates are reasonable, the compensation expense recorded would increase if the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased.
	A summary of the Company's stock option activity during the nine months ended September 30, 2013, 2013 is presented below:
		Number		Weighted		Weighted		Aggregate
		of Options		Average		Average		Intrinsic
				Exercise		Remaining		Value
				Price		Contractual
						Term
	Balance Outstanding, December 31, 2012		792,000	$	0.15		7.6	$	99,992
	Granted		568,000		0.32		-		-
	Exercised		-		-		-		-
	Forfeited		-		-		-		-
	Expired		-		-		-		-
	Balance Outstanding, September 30, 2013		1,360,000	$	0.22		8.3	$	78,600
	Exercisable at September 30, 2013		385,200	$	0.15		7.3	$	49,200
	As of September 30, 2013 there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $96,119 to be recognized through September 2017.
	The grant date weighted average for fair values of options granted in 2013 is $ 0.19 per option.

CONCENTRATIONS

CONCENTRATIONS	9 Months Ended
	Sep. 30, 2013
CONCENTRATIONS [Abstract]	'
CONCENTRATIONS	'
	NOTE 11 - CONCENTRATIONS
	Concentration of Credit Risk
	Financial instruments, which potentially subject the Company to a concentration of credit risk, consist principally of temporary cash investments. The Company places its temporary cash investments with financial institutions not insured by the FDIC. There have been no losses in these accounts through September 30, 2013.
	Concentration of Funding
	During the nine months ended September 30, 2013 a large portion of the Company's funding was provided by the sale of shares of the Company's common stock.

SUBSEQUENT_EVENTS

SUBSEQUENT EVENTS	9 Months Ended
	Sep. 30, 2013
SUBSEQUENT EVENTS [Abstract]	'
SUBSEQUENT EVENTS	'
	NOTE 12 - SUBSEQUENT EVENTS
	The Company entered into a premium finance agreement on October 1, 2013 with IPFS Corporation for the Company's subsidiary, The Bright Insurance Agency, LLC's Error & Omission (E & O) insurance coverage for the period October 14, 2013 through October 13, 2014. The Company financed $1,982 of the total policy premium of $2,517 (including interest of $84) from IPFS Corporation. The terms of the loan are nine equal payments of $220 per month beginning November 14, 2013.
	The Company entered into a premium finance agreement on October 22, 2013 with Flat Iron Capital for the Company's Director's and Officer's (D & O) insurance coverage for the period October 31, 2013 through October 30, 2014.  The Company financed $19,037 (including interest of $674) from Flat Iron Capital.  The terms of the loan are nine equal payments of $2,102 per month beginning November 30, 2013.
	The Company entered into a Website Purchase Agreement to acquire TheBravestOnline.com on October 25, 2013.  The Company purchased TheBravestOnline.com for $30,000.  The payment terms are $5,880 payable on October 25, 2013 and $1,005 per month, for 24 months, beginning November 25, 2013 and continuing every 30 days with the final payment due on October 25, 2015.  The acquisition will be accounted following ASC 805 "Business Combinations" with the entire purchase price allocated to the intangible website asset.  The operations of the website prior to the Company's acquisition were immaterial; therefore, pro forma information will not be presented.

NATURE_OF_OPERATIONS_AND_SUMMA1

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policy)	9 Months Ended
	Sep. 30, 2013
NATURE OF OPERATIONS AND SUMMARY OF ACCOUNTING POLICIES [Abstract]	'
Organization and Nature of Operations	'
	Organization and Nature of Operations
	Bright Mountain Holdings, Inc. ("BMHI" or the "Company," "we," "us," "our", "Bright Mountain") is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011.
	The Bright Insurance Agency, LLC was formerly known as Five Peaks, LLC.  On September 25, 2013 Five Peaks, LLC filed Articles of Amendment to the Articles of Organization with the State of Florida to amend its entity name to The Bright Insurance Agency, LLC.
	Bright Mountain is developing a personal website "portal" designed to attract and retain Internet audiences whose main purpose is to be a starting point when connecting to or searching the World Wide Web (Web), with a special emphasis on military, veterans, firemen, law enforcement, and first responders.  The Bright Mountain mission is to help people in these groups by developing a profitable enterprise and giving back to nationally known charities that represent veterans and first responders, including law enforcement, firemen, and ems.
	The website, www.thebright.com, has unique characteristics including design elements like colors, shapes, layout and typefaces, as well as certain dynamic or interactive elements such as boxes, buttons and menus. The "look and feel" of Bright Mountain can be described in terms such as "colorful", "quality", "fun" "user friendly" and "trustworthy". It contains in a number of sections a vast amount of mission group oriented information including originally written news content, financial markets information and data, blogs, and mission group information.  Bright Mountain also owns the following websites:
	Wardocumentaryfilms.com
	Bootcamp4me.com
	Bootcamp4me.org
	360fire.com
	Coastguardnews.com
	TheBravestOnline.com
Basis of Presentation	'
	Basis of Presentation
	The interim unaudited consolidated financial statements included herein have been prepared by the Company, pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). In the opinion of the Company's management, all adjustments necessary to present fairly the consolidated results of operations and cash flows for the three and nine months ended September 30, 2013, and the financial position as of September 30, 2013 have been made. The results of operations for such interim period is not necessarily indicative of the operating results expected for the full year.
Recapitalization	'
	Recapitalization
	Our Board of Directors approved a 1.8 for 1 forward stock split of our common shares on June 26, 2013, which became effective for shareholders of record on June 26, 2013. The Company also amended its articles of incorporation to increase its authorized common stock to 324,000,000 shares.  All shares issued prior to June 26, 2013 and the respective per share amounts (including quantities and prices) in our accompanying consolidated financial statements and notes to consolidated financial statements have been retroactively restated to reflect the 1.8 for 1 forward stock split and change in outstanding shares.  This means that each original share quantity issued prior to June 26, 2013 has been multiplied by 1.8 and each original share price has been divided by 1.8.  For example, the price per share of $0.50 originally paid for by an investor prior to June 26, 2013 is now reflected as $0.2778, while a quantity of 100 shares is now reflected as 180 shares.
Principles of Consolidation	'
	Principles of Consolidation
	The consolidated financial statements include the accounts of BMHI and its wholly owned subsidiaries, Bright Mountain, LLC and The Bright Insurance Agency, LLC. All significant inter-company balances and transactions have been eliminated in consolidation.
Development Stage Company	'
	Development Stage Company
	The Company has been in the development stage from inception to September 30, 2013.  Activities during the development stage have been principally devoted to organizational activities, raising capital, software development and evaluating operational activities and business opportunities. Since its formation, the Company has had minimal revenues from its planned operations.
Use of Estimates	'
	Use of Estimates
	Our consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States ("GAAP"). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, valuation of equity based transactions, and the valuation allowance on deferred tax assets.
Fair Value of Financial Instruments and Fair Value Measurements	'
	Fair Value of Financial Instruments and Fair Value Measurements
	The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities.
	We adopted accounting guidance for financial and non-financial assets and liabilities (ASC 820). The adoption did not have a material impact on our results of operations, financial position or liquidity. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:
	Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
	Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.
	Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.
Revenue Recognition	'
	Revenue Recognition
	The Company recognizes revenue on our products in accordance with ASC 605-10, "Revenue Recognition in Financial Statements". Under these guidelines, revenue is recognized on sales transactions when all of the following exist: persuasive evidence of an arrangement did exist, delivery of product has occurred, the sales price to the buyer is fixed or determinable and collectability is reasonably assured. The Company has several revenue streams generated directly from its website and specific revenue recognition criteria for each revenue stream is as follows:
	·
	Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly.
	·
	Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space.
	·
	Advertising revenues are generated by users "clicking" on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received.
	The Company follows the guidance of ASC 605-50-25, "Revenue Recognition, Customer Payments". Accordingly, any incentives received from vendors are recognized as a reduction of the cost of products included in inventories. Promotional products or samples given to customers or potential customers are recognized as a cost of goods sold. Cash incentives provided to our customers are recognized as a reduction of the related sale price, and, therefore, are a reduction in sales.
Cost of Sales	'
	Cost of Sales
	Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments.
Shipping and Handling Costs	'
	Shipping and Handling Costs
	The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.
Sales Return Reserve Policy	'
	Sales Return Reserve Policy
	Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time.
Warranty Reserve Policy	'
	Warranty Reserve Policy
	The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty.
Stock-Based Compensation	'
	Stock-Based Compensation
	The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, "Equity-Based Payments to Non-Employees". The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model.
Advertising, Marketing and Promotion	'
	Advertising, Marketing and Promotion
	Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the nine months ended September 30, 2013 and the nine months ended September 30, 2012, advertising, marketing and promotion expense was $41,758 and $67,824 respectively.
Income Taxes	'
	Income Taxes
	We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.
	The Company follows the provisions of ASC 740-10, Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination.
	As of September 30, 2013, tax years 2012, 2011 and 2010 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.
Basic and Diluted Net Earnings (Loss) Per Common Share	'
	Basic and Diluted Net Earnings (Loss) Per Common Share
	In accordance with ASC 260-10, "Earnings Per Share", basic net earnings (loss) per common share is computed by dividing the net earnings (loss) for the period by the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share are computed using the weighted average number of common and dilutive common stock equivalent shares outstanding during the period. As of September 30, 2013 there were 1,360,000 common stock equivalent shares outstanding as stock options. Equivalent shares are not utilized when the effect is anti-dilutive.
Segment Information	'
	Segment Information
	In accordance with the provisions of ASC 280-10, "Disclosures about Segments of an Enterprise and Related Information", the Company is required to report financial and descriptive information about its reportable operating segments. The Company does not have any operating segments as of September 30, 2013.
Recent Accounting Pronouncements	'
	Recent Accounting Pronouncements
	Recent accounting standards that have been issued or proposed by FASB (Financial Accounting Standards Board) that do not require adoption until a future date are not expected to have a material impact on the financial statements upon adoption.

INVENTORIES_Tables

INVENTORIES (Tables)	9 Months Ended
	Sep. 30, 2013
INVENTORIES [Abstract]	'
Schedule of Inventories	'
	Inventories consisted of the following:
		September 30,		December 31,
		2013		2012
	Finished Goods	$	230,171	$	40,450

FIXED_ASSETS_Tables

FIXED ASSETS (Tables)	9 Months Ended
	Sep. 30, 2013
FIXED ASSETS [Abstract]	'
Schedule of Property and Equipment	'
	Fixed assets consists of the following:
		September 30,			December 31,			Depreciable Life
		2013			2012			(Years)
	Computer Equipment	$	27,483		$	24,746			5
	Office Furniture & Equipment		23,920			18,804			7
	Total Fixed Assets		51,403			43,550
	Less: Accumulated Depreciation		(20,271	)		(14,326	)
	Total Fixed Assets, net	$	31,132		$	29,224

LONG_TERM_DEBT_TO_RELATED_PART1

LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE (Tables)	9 Months Ended
	Sep. 30, 2013
LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE [Abstract]	'
Schedule of Related Party Notes Payable	'
	Notes payable, classified as both short-term and long-term at September 30, 2013 and December 31, 2012, consists of the following:
		September 30,		December 31,
		2013		2012
	Current portion of debt:
	Chief Executive Office		-	$	9,513
	Shareholders		-		9,591
	Total		-	$	19,104
	Long term debt:
	Chief Executive Office		-	$	137,515
	Shareholders		-		136,686
	Total		-	$	274,201

ACCRUED_EXPENSES_Tables

ACCRUED EXPENSES (Tables)	9 Months Ended
	Sep. 30, 2013
ACCRUED EXPENSES [Abstract]	'
Schedule of Accrued Expenses	'
	The major components of accrued expenses are summarized as follows:
		September 30,		December 31,
		2013		2012
	Inventory vendors	$	-	$	19,529
	Advertising		2,599		229
	Website development expense		-		2,795
	Web hosting expense		1,332		802
	Web content expense		840		-
	Employee T & E expense		97		-
	Product COS fees		1,237		-
	Various office expense		1,436		1,861
	Other		-		302
		$	7,541	$	25,518

SHAREHOLDERS_EQUITY_Tables

SHAREHOLDERS' EQUITY (Tables)	9 Months Ended
	Sep. 30, 2013
SHAREHOLDERS' EQUITY [Abstract]	'
Summary of Stock Option Activity	'
	A summary of the Company's stock option activity during the nine months ended September 30, 2013, 2013 is presented below:
		Number		Weighted		Weighted		Aggregate
		of Options		Average		Average		Intrinsic
				Exercise		Remaining		Value
				Price		Contractual
						Term
	Balance Outstanding, December 31, 2012		792,000	$	0.15		7.6	$	99,992
	Granted		568,000		0.32		-		-
	Exercised		-		-		-		-
	Forfeited		-		-		-		-
	Expired		-		-		-		-
	Balance Outstanding, September 30, 2013		1,360,000	$	0.22		8.3	$	78,600
	Exercisable at September 30, 2013		385,200	$	0.15		7.3	$	49,200

NATURE_OF_OPERATIONS_AND_SUMMA2

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	1 Months Ended	7 Months Ended	9 Months Ended		12 Months Ended
	Jun. 26, 2013	Dec. 31, 2010	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
NATURE OF OPERATIONS AND SUMMARY OF ACCOUNTING POLICIES [Abstract]	'	'	'	'	'	'	'
Stock split description	'1.8 for 1 forward stock split	'	'	'	'	'	'
Common stock, shares authorized	324,000,000	'	180,000,000	'	180,000,000	'	'
Price per share	$0.50	$0.25	$0.50	'	$0.50	$0.25	$0.01
Price per share reflected after split	0.2778	'	'	'	'	'	'
Shares before stock split	100	'	'	'	'	'	'
Shares after stock split	180	'	'	'	'	'	'
Advertising, marketing and promotion expense	'	'	$41,758	$67,824	'	'	'
Common stock equivalents outstanding	'	'	1,360,000	'	'	'	'

GOING_CONCERN_Details

GOING CONCERN (Details) (USD $)	3 Months Ended		7 Months Ended	9 Months Ended		12 Months Ended		40 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2010	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Dec. 31, 2011	Sep. 30, 2013
GOING CONCERN [Abstract]	'	'	'	'	'	'	'	'
Net loss	$258,777	$258,825	$60,554	$991,473	$635,753	$931,855	$684,935	$2,668,817
Net cash used in operations	'	'	'	947,744	622,465	'	'	2,560,595
Accumulated deficit	$2,668,817	'	'	$2,668,817	'	$1,677,344	'	$2,668,817

BUSINESS_ACQUISITIONS_Details

BUSINESS ACQUISITIONS (Details) (USD $)	1 Months Ended
	Jul. 31, 2013
BUSINESS ACQUISITIONS [Abstract]	'
Cash consideration	$7,000
Monthly fee payable to seller to maintain website	$500
Agreement term	'36 months
Agreement end date	15-Jul-16

INVENTORIES_Details

INVENTORIES (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
INVENTORIES [Abstract]	'	'
Total finished goods	$230,171	$40,450

FIXED_ASSETS_Details

FIXED ASSETS (Details) (USD $)	9 Months Ended		40 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Dec. 31, 2012
Property, Plant and Equipment [Line Items]	'	'	'	'
Total Fixed Assets	$51,403	'	$51,403	$43,550
Less: Accumulated Depreciation	-20,271	'	-20,271	-14,326
Total Fixed Assets, net	31,132	'	31,132	29,224
Depreciation	5,945	5,322	20,271	'
Computer Equipment [Member]	'	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'	'
Total Fixed Assets	27,483	'	27,483	24,746
Property and equipment, estimated useful life	'5 years	'	'	'
Office Furniture and Equipment [Member]	'	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'	'
Total Fixed Assets	$23,920	'	$23,920	$18,804
Property and equipment, estimated useful life	'7 years	'	'	'

LONG_TERM_DEBT_TO_RELATED_PART2

LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE (Narrative) (Details) (USD $)	9 Months Ended	13 Months Ended	1 Months Ended
	Sep. 30, 2013	Oct. 06, 2013	31-May-13	Nov. 01, 2012	Aug. 01, 2012	31-May-13	Aug. 01, 2012	31-May-13	Aug. 01, 2012
			CEO [Member]	CEO [Member]	CEO [Member]	Shareholders [Member]	Shareholders [Member]	Other Shareholders [Member]	Other Shareholders [Member]
Debt Instrument [Line Items]	'	'	'	'	'	'	'	'	'
Borrowed funds	'	'	'	$50,000	$100,000	'	$100,000	'	$50,000
Debt instrument interest rate	'	'	'	10.00%	10.00%	'	10.00%	'	10.00%
Debt instrument, maturity date	'	'	'	1-Nov-22	1-Aug-22	'	1-Aug-22	'	1-Aug-22
Amount financed	'	14,438	'	'	'	'	'	'	'
Total insurance premiums	'	19,159	'	'	'	'	'	'	'
Financing interest expense	'	435	'	'	'	'	'	'	'
Monthly loan payments	'	1,604	'	'	'	'	'	'	'
Loan term	'	'9 months	'	'	'	'	'	'	'
Debt balance amount	12,833	'	'	'	'	'	'	'	'
Principal debt converted	$286,000	'	$143,000	'	'	$286,000	'	$142,500	'
Issuance of common stock for conversion of debt	1,029,600	'	516,600	'	'	1,029,600	'	513,000	'

LONG_TERM_DEBT_TO_RELATED_PART3

LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE (Schedule of Notes Payable and Related Parties) (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Debt Instrument [Line Items]	'	'
Current portion of debt	'	$19,104
Long term debt	'	274,201
Chief Executive Officer [Member]	'	'
Debt Instrument [Line Items]	'	'
Current portion of debt	'	9,513
Long term debt	'	137,515
Shareholders [Member]	'	'
Debt Instrument [Line Items]	'	'
Current portion of debt	'	9,591
Long term debt	'	$136,686

ACCRUED_EXPENSES_Details

ACCRUED EXPENSES (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
ACCRUED EXPENSES [Abstract]	'	'
Inventory vendors	'	$19,529
Advertising	2,599	229
Website development expense	'	2,795
Web hosting expense	1,332	802
Web content expense	840	'
Employee T&E expense	97	'
Product COS fees	1,237	'
Various office expense	1,436	1,861
Other	'	302
Total accrued expenses	$7,541	$25,518

COMMITMENTS_AND_CONTINGENCIES_

COMMITMENTS AND CONTINGENCIES (Details) (USD $)	1 Months Ended						9 Months Ended		12 Months Ended
	Sep. 06, 2013	Aug. 15, 2013	Jun. 21, 2013	Jun. 10, 2013	31-May-13	Jan. 03, 2011	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012
	sqft					sqft	sqft
Commitments and Contingencies [Line Items]	'	'	'	'	'	'	'	'	'
Area of real estate space	1,017	'	'	'	'	2,000	1,017	'	'
Lease term	'	'	'	'	'	'39 months	'	'	'
Monthly base rent owed per operating lease agreement	'	'	'	'	'	$4,000	$2,021	'	'
Lease expiration date	'	'	'	'	'	'	31-Dec-16	'	'
Due for the remainder of 2013	'	'	'	'	'	'	17,830	'	'
Due through 2016	'	'	'	'	'	'	213,961	'	'
Rent expense	1,617	'	'	'	'	'	34,901	35,299	'
Consulting fees	'	'	'	'	15,000	'	'	'	'
Common stock issued for services, shares	'	10,000	9,000	108,000	27,000	'	'	'	72,000
First Month Payment [Member]	'	'	'	'	'	'	'	'	'
Commitments and Contingencies [Line Items]	'	'	'	'	'	'	'	'	'
Consulting fees	'	'	'	'	$7,500	'	'	'	'

RELATED_PARTIES_Details

RELATED PARTIES (Details) (USD $)

1 Months Ended

3 Months Ended

7 Months Ended

9 Months Ended

12 Months Ended

40 Months Ended

9 Months Ended

12 Months Ended

7 Months Ended

9 Months Ended

12 Months Ended

7 Months Ended

9 Months Ended

12 Months Ended

9 Months Ended

Aug. 15, 2013

Aug. 12, 2013

Jun. 21, 2013

Jun. 10, 2013

31-May-13

Apr. 16, 2012

Feb. 17, 2012

Jul. 31, 2010

Jun. 30, 2013

Dec. 31, 2010

Sep. 30, 2013

Sep. 30, 2012

Dec. 31, 2012

Dec. 31, 2010

Sep. 30, 2013

Sep. 30, 2013

Dec. 31, 2011

Dec. 31, 2010

Sep. 30, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2010

Sep. 30, 2013

Dec. 31, 2012

Sep. 30, 2013

Access Letter [Member]

Access Letter [Member]

Related Party Founder [Member]

Directors [Member]

Directors [Member]

Officer [Member]

Related Party [Member]

Related Party [Member]

Related Party [Member]

Employee [Member]

Access Letter [Member]

Related Party Transaction [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock issued during period for cash, shares

'

'

'

'

'

'

'

18,000,000

'

'

'

'

'

7,128,000

'

594,000

2,214,000

18,000,000

180,000

36,000

'

2,880,000

16,434,000

180,000

'

Stock issued during period for cash

'

'

'

'

'

'

'

$100,000

'

$100,000

'

'

'

$990,000

'

$165,000

$615,000

$100,000

$50,000

$10,000

'

$400,000

$456,500

$50,000

'

Shares gifted by related party founder to family members and others

'

'

'

'

'

'

'

3,034,800

'

'

'

'

'

'

'

'

'

3,034,800

'

'

'

'

'

'

'

Common stock issued for services, shares

10,000

'

9,000

108,000

27,000

'

'

'

'

'

'

'

72,000

'

'

387,000

'

'

'

'

'

'

'

'

9,000

Common stock issued for services

$2,778

'

$2,500

$30,000

'

'

'

'

'

'

$145,000

'

$20,000

'

$165,000

$107,500

'

'

'

'

'

'

'

'

$2,500

Stock options granted

'

100,000

'

'

'

18,000

54,000

'

468,000

'

'

'

'

'

'

'

'

'

'

'

360,000

'

'

'

'

SHAREHOLDERS_EQUITY_Preferred_

SHAREHOLDERS' EQUITY (Preferred and Common Stock) (Narrative) (Details) (USD $)

1 Months Ended

7 Months Ended

9 Months Ended

12 Months Ended

40 Months Ended

9 Months Ended

12 Months Ended

9 Months Ended

12 Months Ended

Aug. 15, 2013

Jun. 21, 2013

Jun. 10, 2013

31-May-13

Jul. 31, 2010

Dec. 31, 2010

Sep. 30, 2013

Sep. 30, 2012

Dec. 31, 2012

Dec. 31, 2010

Sep. 30, 2013

Jun. 26, 2013

Sep. 30, 2013

Dec. 31, 2011

Dec. 31, 2010

Sep. 30, 2013

Dec. 31, 2011

Private Placement Memorandum [Member]

Private Placement Memorandum [Member]

Private Placement Memorandum [Member]

Access Letter [Member]

Access Letter [Member]

Stockholders' Equity [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Preferred shares, shares authorized

'

'

'

'

'

'

20,000,000

'

20,000,000

'

20,000,000

'

'

'

'

'

'

Preferred shares, par value per share

'

'

'

'

'

'

$0.01

'

$0.01

'

$0.01

'

'

'

'

'

'

Common shares, shares authorized

'

'

'

'

'

'

180,000,000

'

180,000,000

'

180,000,000

324,000,000

'

'

'

'

'

Common stock issued for services, shares

10,000

9,000

108,000

27,000

'

'

'

'

72,000

'

'

'

'

'

'

387,000

'

Common stock issued for services

$2,778

$2,500

$30,000

'

'

'

$145,000

'

$20,000

'

$165,000

'

'

'

'

$107,500

'

Common stock price per share

$0.28

$0.28

$0.28

'

$0.01

'

$0.28

'

$0.28

'

$0.28

'

$0.28

$0.14

$0.14

$0.28

$0.28

Stock issued during period for cash, shares

'

'

'

'

18,000,000

'

'

'

'

7,128,000

'

'

2,435,400

1,440,000

5,688,000

594,000

2,214,000

Stock issued during period for cash

'

'

'

'

100,000

100,000

'

'

'

990,000

'

'

676,500

200,000

790,000

165,000

615,000

Shares gifted by related party founder to family members and others

'

'

'

'

3,034,800

'

'

'

'

'

'

'

'

'

'

'

'

Principal debt converted

'

'

'

'

'

'

286,000

'

'

'

'

'

'

'

'

'

'

Issuance of common stock for conversion of debt

'

'

'

'

'

'

1,029,600

'

'

'

'

'

'

'

'

'

'

Repurchase of common stock, shares

'

'

'

'

'

'

360,000

'

'

'

'

'

'

'

'

'

'

Repurchase of common stock, value

'

'

'

'

'

'

$2,501

'

'

'

'

'

'

'

'

'

'

SHAREHOLDERS_EQUITY_Stock_Ince

SHAREHOLDERS' EQUITY (Stock Incentive Plan and Stock Option Grants to Employees and Directors) (Narrative) (Details) (USD $)

1 Months Ended

3 Months Ended

9 Months Ended

12 Months Ended

1 Months Ended

1 Months Ended

Aug. 12, 2013

Apr. 16, 2012

Feb. 17, 2012

Jun. 30, 2013

Sep. 30, 2013

Sep. 30, 2012

Dec. 31, 2012

Dec. 31, 2011

Jun. 24, 2013

Apr. 20, 2011

Jan. 03, 2011

Jan. 03, 2011

Jan. 03, 2011

Jan. 03, 2011

Jan. 03, 2011

Apr. 30, 2013

Apr. 16, 2012

Sep. 30, 2013

2011 Plan [Member]

2011 Plan [Member]

2011 Plan [Member]

2011 Plan [Member]

2011 Plan [Member]

2011 Plan [Member]

2013 Plan [Member]

2013 Plan [Member]

2013 Plan [Member]

Exercisable January 3, 2012 [Member]

Exercisable January 3, 2013 [Member]

Exercisable January 3, 2014 [Member]

Exercisable January 3, 2015 [Member]

Stockholders' Equity [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Shares reserved for issuance

'

'

'

'

'

'

'

'

'

900,000

'

'

'

'

'

900,000

'

'

Shares remaining for future issuance

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

440,000

Stock option expiration term

'

'

'

'

'

'

'

'

'

'10 years

'

'

'

'

'

'10 years

'10 years

'

Maximum allowable annual shares granted to any individual

'

'

'

'

'

'

'

'

'

180,000

'

'

'

'

'

180,000

'

'

Stock options granted

100,000

18,000

54,000

468,000

'

'

'

'

'

'

720,000

'

'

'

'

'

'

'

Options exercisable

'

'

'

'

385,200

'

'

'

'

'

'

180,000

180,000

180,000

180,000

'

'

'

Options exercisable, weighted-average exercise price

$0.50

$0.28

$0.28

$0.28

$0.15

'

'

'

$0.28

'

'

$0.14

$0.14

$0.14

$0.14

'

'

'

Fair value of options granted

$16,334

$3,432

$10,302

$89,236

'

'

$13,728

$68,880

'

'

'

'

'

'

'

'

'

'

Fair value of options granted per option

$0.16

$0.19

$0.19

$0.19

$0.19

'

'

'

'

'

'

'

'

'

'

'

'

'

Share based compensation expense

'

'

'

'

$30,616

$19,041

$25,884

$35,560

'

'

'

'

'

'

'

'

'

'

Unrecognized compensation cost

'

'

'

'

$96,119

'

'

'

'

'

'

'

'

'

'

'

'

'

Unrecognized compensation cost, period for recognition

'

'

'

'

'4 years

'

'

'

'

'

'

'

'

'

'

'

'

'

SHAREHOLDERS_EQUITY_Schedule_o

SHAREHOLDERS' EQUITY (Schedule of Stock Option Activity) (Details) (USD $)	9 Months Ended	12 Months Ended
	Sep. 30, 2013	Dec. 31, 2012	Aug. 12, 2013	Jun. 30, 2013	Jun. 24, 2013	Apr. 16, 2012	Feb. 17, 2012
Number of Options	'	'	'	'	'	'	'
Balance Outstanding, Beginning	792,000	'	'	'	'	'	'
Granted	568,000	'	'	'	'	'	'
Exercised	'	'	'	'	'	'	'
Forfeited	'	'	'	'	'	'	'
Expired	'	'	'	'	'	'	'
Balance Outstanding, Ending	1,360,000	792,000	'	'	'	'	'
Exercisable, Ending	385,200	'	'	'	'	'	'
Weighted Average Exercise Price	'	'	'	'	'	'	'
Balance Outstanding, Beginning	$0.15	'	'	'	'	'	'
Granted	$0.32	'	'	'	'	'	'
Exercised	'	'	'	'	'	'	'
Forfeited	'	'	'	'	'	'	'
Expired	'	'	'	'	'	'	'
Balance Outstanding, Ending	'	$0.15	'	'	'	'	'
Exercisable, Ending	$0.15	'	$0.50	$0.28	$0.28	$0.28	$0.28
Weighted Average Remaining Contractual Term	'	'	'	'	'	'	'
Balance Outstanding	'8 years 3 months 18 days	'7 years 7 months 6 days	'	'	'	'	'
Exercisable, Ending	'7 years 3 months 18 days	'	'	'	'	'	'
Aggregate Intrinsic Value	'	'	'	'	'	'	'
Outstanding Balance	$78,600	$99,992	'	'	'	'	'
Exercisable, Ending	$49,200	'	'	'	'	'	'

SUBSEQUENT_EVENTS_Details

SUBSEQUENT EVENTS (Details) (USD $)	1 Months Ended	13 Months Ended	1 Months Ended
	Jul. 31, 2013	Oct. 06, 2013	Oct. 25, 2013	Oct. 22, 2013	Oct. 01, 2013
			Subsequent Event [Member]	Subsequent Event [Member]	Subsequent Event [Member]
Subsequent Event [Line Items]	'	'	'	'	'
Amount financed	'	$14,438	'	$19,037	$1,982
Total insurance premiums	'	19,159	'	'	2,517
Financing interest expense	'	435	'	674	84
Loan term	'	'9 months	'	'9 months	'9 months
Monthly loan payments	'	1,604	'	2,102	220
Purchase price to acquire TheBravestOnline.com	'	'	30,000	'	'
Agreement term	'36 months	'	'24 months	'	'
Agreement end date	15-Jul-16	'	25-Oct-15	'	'
Initial payment	'	'	5,880	'	'
Monthly payment	'	'	$1,005	'	'