Bright Mountain Media (BMTM) 10-Q 11 May 16 2016 Q1 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	3 Months Ended
	Mar. 31, 2016	May. 09, 2016
Document And Entity Information
Entity Registrant Name	Bright Mountain Media, Inc.
Entity Central Index Key	1,568,385
Document Type	10-Q
Document Period End Date	Mar. 31, 2016
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Is Entity a Well-known Seasoned Issuer	No
Is Entity a Voluntary Filer	No
Is Entity's Reporting Status Current	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		37,357,621
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2,016

CONDENSED CONSOLIDATED BALANCE

CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited) - USD ($)	Mar. 31, 2016	Dec. 31, 2015
Current Assets
Cash	$ 198,622	$ 416,187
Accounts Receivable	32,511	42,449
Prepaid Costs and Expenses	91,472	109,927
Inventories	1,017,572	1,053,890
Total Current Assets	1,340,177	1,622,453
Fixed Assets, net	53,593	51,305
Website Acquisition Assets, net	799,711	630,286
Other Assets	15,547	15,547
Total Assets	2,209,028	2,319,591
Current liabilities
Accounts payable	372,108	323,782
Premium Finance Loan Payable	25,372	52,406
Total Current Liabilities	397,480	376,188
Long Term Debt to Related Parties, net	188,309	122,260
Total Liabilities	$ 585,789	$ 498,448
Commitments and contingencies (Note 7)
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 5,200,000 issued and 5,200,000 outstanding respectively
Common stock, par value $.01, 324,000,000 shares authorized, 37,150,621 issued and outstanding, and 35,885,059 issued and outstanding, respectively.	$ 371,506	$ 358,850
Additional paid-in-capital	8,006,445	7,568,048
Accumulated Deficit	(6,806,712)	(6,157,755)
Total shareholders' equity	1,623,239	1,821,143
Total liabilities and shareholders' equity	2,209,028	2,319,591
Series A Preferred Stock [Member]
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 5,200,000 issued and 5,200,000 outstanding respectively	19,000	19,000
Series B Preferred Stock [Member]
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 5,200,000 issued and 5,200,000 outstanding respectively	10,000	10,000
Series C Preferred Stock [Member]
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 5,200,000 issued and 5,200,000 outstanding respectively	18,000	18,000
Series D Preferred Stock [Member]
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 5,200,000 issued and 5,200,000 outstanding respectively	$ 5,000	$ 5,000

CONDENSED CONSOLIDATED BALANCE3

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) - $ / shares	Mar. 31, 2016	Dec. 31, 2015
Preferred stock, par value per share	$ 0.01	$ 0.01
Preferred stock, shares authorized	20,000,000	20,000,000
Preferred stock, shares issued	5,200,000	5,200,000
Preferred stock, shares outstanding	5,200,000	5,200,000
Common stock, par value per share	$ 0.01	$ 0.01
Common stock, shares authorized	324,000,000	324,000,000
Common shares, shares issued	37,150,621	35,885,059
Common shares, shares outstanding	37,150,621	35,885,059
Series A Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	1,900,000	1,900,000
Preferred stock, shares outstanding	1,900,000	1,900,000
Series B Preferred Stock [Member]
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	1,000,000	1,000,000
Preferred stock, shares outstanding	1,000,000	1,000,000
Series C Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	1,800,000	1,800,000
Preferred stock, shares outstanding	1,800,000	1,800,000
Series D Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	500,000	500,000
Preferred stock, shares outstanding	500,000	500,000

CONDENSED CONSOLIDATED STATEMEN

CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS (Unaudited) - USD ($)	3 Months Ended
	Mar. 31, 2016	Mar. 31, 2015
Income Statement [Abstract]
Product Sales	$ 347,779	$ 261,724
Revenues from Services	76,636	48,359
Total Revenue	424,415	310,083
Cost of sales - Product	270,535	188,110
Gross profit	153,880	121,973
Selling, general and administrative expenses	786,714	455,742
Loss from operations	(632,834)	(333,769)
Other income (expense)
Interest income	4	8
Interest expense	(16,127)	(445)
Total other income (expense), net	(16,123)	(437)
Net loss before taxes	$ (648,957)	$ (334,206)
Income taxes
Net Loss	$ (648,957)	$ (334,206)
Preferred stock dividends
Series A, Series B, Series C & Series D preferred	90,102	72,816
Total preferred stock dividends	90,102	72,816
Net loss attributable to common shareholders	$ (739,059)	$ (407,022)
Basic and diluted net loss per share	$ (0.02)	$ (0.01)
Weighted average shares outstanding - Basic and diluted	36,477,625	35,561,212

CONDENSED CONSOLIDATED STATEME5

CONDENSED CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS' EQUITY (Unaudited) - 3 months ended Mar. 31, 2016 - USD ($)	Preferred Stock	Common Stock	Additional Paid-In Capital	Accumulated Deficit	Total
Balance, shares at Dec. 31, 2015	5,200,000	35,885,059
Balance at Dec. 31, 2015	$ 52,000	$ 358,850	$ 7,568,048	$ (6,157,755)	$ 1,821,143
Common stock issued for services ($.69/share)		$ 64,000
Common stock issued for services ($.69/share), shares		640	43,840		44,480
Sale of common stock for cash ($.50/share) pursuant to Subscription Agreement		$ 700,000
Sale of common stock for cash ($.50/share) pursuant to Subscription Agreement, shares		7,000	343,000		350,000
Sale of 10% Series A preferred stock for cash ($.50/share) pursuant to Subscription Agreement		$ 181,699
Sale of 10% Series A preferred stock for cash ($.50/share) pursuant to Subscription Agreement, shares		1,817	(1,817)
Sale of 10% Series B preferred stock for cash ($.50/share) pursuant to Subscription Agreement		$ 100,000
Sale of 10% Series B preferred stock for cash ($.50/share) pursuant to Subscription Agreement, shares		1,000	(1,000)
Sale of 10% Series C Preferred Stock for cash ($.50/share) pursuant to Subscription Agreement		$ 180,000
Sale of 10% Series C Preferred Stock for cash ($.50/share) pursuant to Subscription Agreement, shares		1,800	(1,800)
Sale of 10% Series D preferred stock for cash ($.50/share) pursuant to Subscription Agreement		$ 39,863
Sale of 10% Series D preferred stock for cash ($.50/share) pursuant to Subscription Agreement, shares		399	(399)
Stock option compensation expense			$ 17,573		$ 17,573
Beneficial Conversion			$ 39,000		39,000
Net Loss				$ (648,957)	$ (648,957)
Balance, shares at Mar. 31, 2016	5,200,000	37,150,621	8,006,445	(6,806,712)	1,623,239
Balance at Mar. 31, 2016	$ 52,000	$ 371,506			$ 1,623,239

CONDENSED CONSOLIDATED STATEME6

CONDENSED CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS' EQUITY (Unaudited) (Parenthetical) - $ / shares	3 Months Ended
	Mar. 31, 2016	Dec. 31, 2015
Common stock issued for services, Price Per Share	$ .695	$ 0.695
Common stock issued for cash, Price Per Share	$ .50	$ 0.50
Preferred Stock dividend rate	10.00%
Series A Preferred Stock [Member]
Preferred Stock dividend rate	10.00%
Series B Preferred Stock [Member]
Preferred Stock dividend rate	10.00%
Series C Convertible Preferred Stock [Member]
Preferred Stock dividend rate	10.00%
Series D Preferred Stock [Member]
Preferred Stock dividend rate	10.00%

CONDENSED CONSOLIDATED STATEME7

CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS (Unaudited) - USD ($)	3 Months Ended
	Mar. 31, 2016	Mar. 31, 2015
Cash flows from operating activities:
Net Loss	$ (648,957)	$ (334,206)
Adjustments to reconcile net loss to net cash used in operations:
Depreciation	3,334	$ 3,336
Amortization of Debt Discount	7,777
Amortization	62,843	$ 40,335
Stock option compensation expense	17,573	13,734
Impairment of Website Assets	0	0
Common stock issued for services	44,480	300
Changes in operating assets and liabilities:
Accounts Receivable	9,938	(847)
Inventory	36,318	(140,110)
Prepaid costs and expenses	18,455	9,177
Accounts payable	(67,170)	(12,632)
Net cash used in operating activities	(515,409)	(420,913)
Cash flows from investing activities:
Purchase of fixed assets	(5,622)	(6,388)
Purchase of websites	(119,500)	(53,000)
Net cash used in investing activities	(125,122)	(59,388)
Cash flows from financing activities:
Sale of common stock	350,000	350,000
Payments on premium finance loan	(27,034)	$ (22,823)
Long term Debt - Loan from related parties	100,000
Net cash provided by financing activities	422,966	$ 327,177
Net decrease in cash	(217,565)	(153,124)
Cash at beginning of period	416,187	590,236
Cash at end of period	198,622	437,112
Supplemental Disclosure of Cash Flow Information
Cash paid for Interest	$ 8,350	$ 445
Cash paid for Income Taxes
Non-Cash Investing and financing activities
Premium finance loan payable recorded as prepaid	$ 63,061
Payable for purchase of website	150,000
Beneficial conversion debt discount to additional paid-in-capital	$ 39,000
Common stock issued to due Series A, Series B, and Series C stockholders	501,562
Present value of future monthly payments discount recorded	$ 32,732

NATURE OF OPERATIONS AND SUMMAR

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	3 Months Ended
	Mar. 31, 2016
Accounting Policies [Abstract]
NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Organization and Nature of Operations Bright Mountain Media, Inc., formerly known as Bright Mountain Acquisition Corporation, is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011. Its wholly owned subsidiary, Bright Watches, LLC was formed as Florida limited liability company in December 2015. On September 25, 2013 Five Peaks, LLC filed Articles of Amendment to the Articles of Organization with the State of Florida to amend its entity name to The Bright Insurance Agency, LLC. When used herein, the terms "BMTM," the "Company," "we," "us," "our" or "Bright Mountain" refers to Bright Mountain Media, Inc. and its subsidiaries. The Company is a media holding company of online assets. We sell various products through our proprietary websites and retail location, and through third party e-commerce distributor portals. Our websites provide content designed to attract and retain targeted Internet audiences. We generate revenues from two segments, product sales and services. Services consists of advertising revenue and subscription revenue. Our advertising revenue is generated primarily through the display of paid listings as well as display advertisements appearing on our websites. The Company obtained approximately 28% of its revenue from services for the three months ended March 31, 2016 from a third-party provider, namely Google AdSence. Paid listings are priced on a price per click basis and when a user submits a search query and then clicks on a Google AdSence paid listing displayed in response to the query, Google bills the advertiser that purchased the paid listing directly and shares a portion of the fee charged to the advertiser with the Company. The Company's remaining 72% of revenue from services was from other third-party providers, direct advertising, and subscriptions. Bright Mountain plans to grow its business through organic growth and acquisitions. The Bright Mountain strategy is to concentrate its marketing and development primarily to military and public safety audiences and associated demographic. Our websites contain a number of sections with demographically oriented information including originally written news content, blogs, forums, career information, and video. Basis of Presentation The interim unaudited condensed consolidated financial statements included herein have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). In the opinion of the Company’s management, all adjustments necessary to present fairly the consolidated results of operations and cash flows for the three months ended March 31, 2016, and the consolidated financial position as of March 31, 2016 have been made. The results of operations for such interim period is not necessarily indicative of the operating results expected for the full year. Principles of Consolidation The interim unaudited condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries, Bright Mountain LLC, Bright Watches LLC and The Bright Insurance Agency, LLC. All significant intercompany transactions and balances have been eliminated in consolidation. Use of Estimates Our consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States ("GAAP"). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, valuation of equity based transactions, and the valuation allowance on deferred tax assets. Cash and Cash Equivalents The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. Fair Value of Financial Instruments and Fair Value Measurements The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for financial and non-financial assets and liabilities in accordance with ASC 820 " Fair Value Measurements and Disclosures Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities. Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active. Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use. Accounts Receivable Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 or net 60 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made. Inventories Inventories are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value. Revenue Recognition The Company recognizes revenue on our products in accordance with ASC 605-10, " Revenue Recognition in Financial Statements • Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly. • Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space. • Advertising revenues are generated by users "clicking" on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received. • Subscription revenues are generated by the sale of access to career postings on one of our websites. The term of the subscriptions range from one month to twelve months. Revenues are recognized, on a net basis, over the term of the subscription period. All sales are final per the subscription Terms of Use. • The Company received 70% of advertising revenue generated from a third party platform that utilizes the Company’s content from one of its websites. The Company records revenue under this agreement at the net amount as the Company is not the primary obligor in the agreement with the advertisers. The Company follows the guidance of ASC 605-50-25, " Revenue Recognition, Customer Payments Cost of Sales Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments. Shipping and Handling Costs The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues. Sales Return Reserve Policy Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time. Product Warranty Reserve Policy The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty Property and Equipment Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements, if any, would be amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets below our capitalization threshold of $500 are expensed as incurred. Website Development Costs The Company accounts for its website development costs in accordance with Accounting Standards Codification ("ASC") ASC 350-50, " Website Development Costs ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years. As of March 31, 2016 and 2015, all website development costs have been expensed. Amortization and Impairment of Long-Lived Assets Amortization and impairment of long-lived assets are non-cash expenses relating primarily to website acquisitions. The Company accounts for long-lived assets in accordance with the provisions of ASC 360-10 " Accounting for the Impairment or Disposal of Long-Lived Assets Website acquisition costs are amortized over five years. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. While it is likely that we will have significant amortization expense as we continue to acquire websites, we believe that intangible assets represent costs incurred by the acquired website to build value prior to acquisition and the related amortization and impairment charges of assets, if applicable, are not ongoing costs of doing business. Non-cash amortization loss is included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended March 31, 2016 and March 31, 2015, non-cash amortization expense was $62,843 and $40,335 respectively. For the three months ended March 31, 2016 and March 31, 2015, non-cash impairment expense was $0 and $0 respectively. Stock-Based Compensation The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718 " Compensation – Stock Compensation Equity-Based Payments to Non-Employees Advertising, Marketing and Promotion Costs Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended March 31, 2016 and March 31, 2015, advertising, marketing and promotion expense was $7,050 and $8,234, respectively. Income Taxes We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized. The Company follows the provisions of ASC 740-10 Accounting for Uncertain Income Tax Positions. As of March 31, 2016, tax years 2015, 2014, and 2013 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years. Basic and Diluted Net Earnings (Loss) Per Common Share In accordance with ASC 260-10 " Earnings Per Share Segment Information In accordance with the provisions of ASC 280-10, " Disclosures about Segments of an Enterprise and Related Information Recent Accounting Pronouncements In June 2014, FASB issued Accounting Standards Update (“ASU”) No. 2014-09, “ Revenue from Contracts with Customers Revenue Recognition – Construction-Type and Production-Type Contracts In June 2014, the FASB issued ASU 2014-12, " Compensation - Stock Compensation (Topic 718): Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could be Achieved after the Requisite Service Period In August 2014, the FASB issued ASU No. 2014-15, “ Presentation of Financial Statements - Going Concern In July 2015, FASB issued ASU No. 2015-11 , “Inventory (Topic 330): Simplifying the Measurement of Inventory . We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

GOING CONCERN

GOING CONCERN	3 Months Ended
	Mar. 31, 2016
GOING CONCERN [Abstract]
GOING CONCERN	NOTE 2 - GOING CONCERN The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained a net loss of $648,957 and used cash in operating activities of $515,409 for the three months ended March 31, 2016. The Company had an accumulated deficit of $6,806,712 at March 31, 2016. These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period of time. The Company's continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital and loans from related parties to sustain its current level of operations. Management plans to continue to raise additional capital through private placements and is exploring additional avenues for future fund-raising through both public and private sources. The condensed consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

ACQUISITIONS

ACQUISITIONS	3 Months Ended
	Mar. 31, 2016
Business Combinations [Abstract]
ACQUISITIONS	NOTE 3 – ACQUISITIONS As previously disclosed in our Annual Report on Form 10-K for the year ending December 31, 2015, on January 2, 2016, the Company closed the acquisition of warisboring.com pursuant to the terms and conditions of the Website Asset Purchase Agreement dated December 4, 2015 for an aggregate purchase price of $250,000. The purchase price consisted of a cash payment of $100,000 at the January 4, 2016 closing and the balance of $150,000, payable monthly in an amount equal to 30% of the net revenues from the website, when collected, with the total amount of the earn out to be paid by January 4, 2019. The Company recorded the future monthly payments totaling $150,000 at a present value of $117,268, net of discount of $32,732. The present value was calculated at a discount rate of 12% (which is the Company’s most recent borrowing rate) using the estimated future revenues from the website. The estimated future revenues from the website were based on the average historical monthly revenues from the website prior to the Company’s acquisition. During the three months ending March 31, 2016, the Company amortized $2,728 of this discount. The acquisition was accounted following ASC 805 “ Business Combinations Customer and related relationships $ 39,578 Website 177,690 Total $ 217,268 The above estimated discounted fair value of the intangible assets are based on a preliminary purchase price allocation prepared by management. As a result, during the preliminary purchase price allocation period, which may be up to one year from the business combination date, we may record adjustments to the asset acquired, with the corresponding offset to website. After the preliminary purchase price allocation period, we record adjustments to assets acquired subsequent to the purchase price allocation period in our operating results in the period in which the adjustments were determined. Pro forma results The following table sets forth the unaudited pro forma results of the Company as if the acquisition of the website had taken place on the first day of the period presented. These combined results are not necessarily indicative of the results that may have been achieved had the website been acquired as of the first day of the period presented. Three months ended March 31, 2015 Total revenue $ 407,633 Net loss (306,126 ) Basic and diluted net loss per common share $ (0.01 ) Pro forma results for the three months ended March 31, 2016 are not material as the acquisition closed on January 4, 2016. There were no costs of acquisition incurred as a result of this purchase. As previously disclosed in our Annual Report on Form 10-K for the year ending December 31, 2015, on February 12, 2015, the Company entered into a Website Asset Purchase Agreement to purchase a website for a purchase price of $15,000. The payment terms was $15,000 payable at the February 12, 2016 closing. The asset acquisition was accounted for as a purchase of assets in accordance with Rule 11-01 (d) of Regulation S-X and ASC 805-10-55-4. There were no costs of acquisition incurred as a result of the asset purchase. At March 31, 2016 and December 31, 2015, website acquisition assets consisted of the following: March 31, December 31, 2015 2015 Website Acquisition Assets $ 1,286,712 $ 1,054,444 Less: Accumulated Amortization (391,754 ) (328,911 ) Less: Impairment Loss (95,247 ) (95,247 ) Website Acquisition Assets, net $ 799,711 $ 630,286 Non-cash amortization expense for the three months ending March 31, 2016 and March 31, 2015 was $62,843 and $40,335 respectively.

INVENTORIES

INVENTORIES	3 Months Ended
	Mar. 31, 2016
Inventory Disclosure [Abstract]
INVENTORIES	NOTE 4 – INVENTORIES At March 31, 2016 and December 31, 2015 inventories consisted of the following: March 31, December 31, 2016 2015 Product Inventory: Clocks and Watches $ 977,966 $ 1,017,220 Product Inventory: Other Inventory 39,606 36,670 Total Inventory Balance $ 1,017,572 $ 1,053,890

SEGMENT INFORMATION

SEGMENT INFORMATION	3 Months Ended
	Mar. 31, 2016
Segment Reporting [Abstract]
SEGMENT INFORMATION	NOTE 5 – SEGMENT INFORMATION The Company has two identifiable segments as of March 31, 2016; products and services. The products segment sells merchandise directly to customers thorough e-commerce distributor portals such as Amazon and eBay and through our proprietary websites and retail location. The services segment is focused on producing advertising revenue generated by users "clicking" on website advertisements utilizing several ad network partners and direct advertisers and subscription revenue generated by the sale of access to career postings on one of our websites. The following information represents segment activity for the three months ended March 31, 2016. Comparable information is presented for the respective period in 2015: For the three months ended March 31, 2016 For the three months ended March 31, 2015 Products Services Total Products Services Total Revenues $ 347,779 $ 76,636 $ 424,415 $ 261,724 $ 48,359 $ 310,083 Website Amortization $ — $ 62,843 $ 62,843 $ — $ 40,335 $ 40,335 Depreciation $ 2,712 $ 622 $ 3,334 $ 2,816 $ 520 $ 3,336 Loss from operations $ (413,604 ) $ (219,230 ) $ (632,834 ) $ (235,976 ) $ (97,793 ) $ (333,769 ) Segment Assets $ 1,337,082 $ 871,946 $ 2,209,028 $ 1,459,781 $ 772,059 $ 2,231,841 Purchase of Assets $ — $ 125,122 $ 125,122 $ — $ 59,388 $ 59,388

LONG TERM DEBT TO RELATED PARTI

LONG TERM DEBT TO RELATED PARTIES	3 Months Ended
	Mar. 31, 2016
Debt Disclosure [Abstract]
LONG TERM DEBT TO RELATED PARTIES	NOTE 6 –LONG TERM DEBT TO RELATED PARTIES Beneficial Conversion Feature As previously disclosed in our Annual Report on Form 10-K for the year ending December 31, 2015, on December 22 and 29, 2015, the Company issued 12% convertible notes that have conversion prices that create a beneficial conversion. The notes mature on December 22 and 29, 2020 respectively. These notes are convertible at the option of the holders into shares of common stock at any time prior to maturity at a conversion price of $0.50 per share. A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note. In accordance with this guidance, the intrinsic value of the beneficial conversion feature is recorded as a debt discount with a corresponding amount to additional paid in capital. The debt discount is amortized to interest expense over the five-year life of the notes using the effective interest method. During 2015, the Company recognized a debt discount of $78,000 and amortized $260. During the three months ending March 31, 2016, the Company amortized $3,944 of debt discount. On February 9, 2016, the Company issued 12% convertible notes that have conversion prices that create a beneficial conversion. This note matures on February 9, 2021. These notes are convertible at the option of the holders into shares of common stock at any time prior to maturity at a conversion price of $0.50 per share. A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note. In accordance with this guidance, the intrinsic value of the beneficial conversion feature is recorded as a debt discount with a corresponding amount to additional paid in capital. The debt discount is amortized to interest expense over the five-year life of the notes using the effective interest method. During the three months ended March 31, 2016, the Company recognized a debt discount of $39,000 and amortized $1,105.

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	3 Months Ended
	Mar. 31, 2016
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS AND CONTINGENCIES	NOTE 7 – COMMITMENTS AND CONTINGENCIES Leases The Company leases its corporate offices at 6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487 under a long-term non-cancellable lease agreement, which contains renewal options. The lease, which was entered into on August 25, 2014 was amended on July 30, 2015 to increase the original approximate 2,014 square feet to approximately 4,450 square feet. The term of the lease was extended and will terminate on March 14, 2019 at a current base rent of for a term of approximately $8,978 per month for the first twelve months with a 3% escalation each year. An additional security deposit of $2,500 was required. Rent is all-inclusive and includes electricity, heat, air-conditioning, and water. The original rent commencement date is October 11, 2014 and will expire on March 14, 2019. The Company leases retail space for its product sales division at 4900 Linton Boulevard, Bay 17A, Delray Beach, FL 33445 under a long-term, non-cancellable lease agreement, which contains renewal options. The lease, which was entered into on August 25, 2014, is for approximately 2,150 square feet for a term of 36 months in Delray Beach, Florida at a base rent of approximately $2,329 per month for the first twelve months with a 3% escalation each year. A security deposit of $3,865, first month's prepaid rent of $3,865, and last month's prepaid rent of $4,015 was paid upon lease execution. The lease is a triple net lease. Common area maintenance is approximately $1,317 per month for the first twelve months with annual escalations not to exceed 4%. The rent commencement date is October 1, 2014 and will expire on September 30, 2017. Rent expense for the three months ended March 31, 2016 and 2015 was $40,366 and $24,137 respectively. Legal From time-to-time, we may be involved in litigation relating to claims arising out of our operations in the normal course of business. As of March 31, 2016, there were no pending or threatened lawsuits that could reasonably be expected to have a material effect on the results of our operations. Other Commitments The Company entered into various contracts or agreements in the normal course of business, which may contain commitments. During the three months ended March 31, 2016 and March 31, 2015, the Company entered into agreements with third party vendors to supply website content and data, website software development, advertising, public relations, and legal services. All of these commitments contain provisions whereby either party may terminate the agreement with specified notice, normally 30 days, and with no further obligation on the part of either party. During the three months ended March 31, 2016 and March 31, 2015 the Company entered into agreements with third parties related to websites acquired during the respective periods as further discussed in Note 3. Future anticipated contractual minimum payments under these agreements total approximately $122,000 for 2016, $93,000 for 2017, and $55,000 for 2018. Future contingent milestone payments under these agreements total approximately $10,000 for the three months ended March 31, 2016. Total payments for the three months ended March 31, 2016 and March 31, 2015 were $44,000 and $26,348 respectively. On January 2, 2016, the Company closed the acquisition of warisboring.com pursuant to the terms and conditions of the Website Asset Purchase Agreement dated December 4, 2015 for an aggregate purchase price of $250,000. The purchase price consisted of a cash payment of $100,000 at the January 4, 2016 closing and the balance of $150,000, payable monthly in an amount equal to 30% of the net revenues from the website, when collected, with the total amount of the earn out to be paid by January 4, 2019. The balance of the purchase price is recorded in Current Liabilities as of March 31, 2016. The Company entered into an Executive Employment Agreement with our Chief Executive Officer, with an effective date of June 1, 2014. Under the terms of this agreement, the Company will compensate the Chief Executive Officer with a base salary of $75,000 annually, and he is entitled to receive discretionary bonuses as may be awarded by the Company's Board of Directors from time to time. The initial term of the agreement is three years, and the Company may extend it for an additional one-year period upon written notice at least 180 days prior to the expiration of the term. The Chief Executive Officer's base annual salary was increased to $77,500 in January, 2015, $96,000 in July 2015, and to $125,000 effective October 1, 2015 upon recommendation of the Compensation Committee of the board of directors. The agreement will terminate upon the Chief Executive Officer's death or disability. In the event of a termination upon his death, the Company is obligated to pay his beneficiary or estate an amount equal to one year base salary plus any earned bonus at the time of his death. In the event the agreement is terminated as a result of his disability, as defined in the agreement, he is entitled to continue to receive his base salary for a period of one year. The Company is also entitled to terminate the agreement either with or without cause, and the Chief Executive Officer is entitled to voluntarily terminate the agreement upon one year's notice to the Company. In the event of a termination by the Company for cause, as defined in the agreement, or voluntarily by the Chief Executive Officer, the Company is obligated to pay him the base salary through the date of termination. In the event the Company terminates the agreement without cause, the Company is obligated to give him one years' notice of the Company's intent to terminate and, at the end of the one year period, pay an amount equal to two times his annual base salary together with any bonuses which may have been earned as of the date of termination. A constructive termination of the agreement will also occur if the Company materially breaches any term of the agreement or if a successor company to Bright Mountain Acquisition Corporation fails to assume the Company's obligations under the employment agreement. In that event, the Chief Executive Officer will be entitled to the same compensation as if the Company terminated the agreement without cause. The employment agreement contains customary non-compete and confidentiality provisions. The Company also agreed to indemnify the Chief Executive Officer pursuant to the provisions of the Company's Amended and Restated Articles of Incorporation and Restated By-laws.

RELATED PARTIES

RELATED PARTIES	3 Months Ended
	Mar. 31, 2016
Related Party Transactions [Abstract]
RELATED PARTIES	NOTE 8 – RELATED PARTIES During the year ended December 31, 2015 the Company issued a convertible note that has a conversion price that creates a beneficial conversion to a related party director and founder. The note issued was for an amount of $100,000 with a maturity date of December 22, 2020 and bears an interest rate of 12% paid monthly in cash on the first day of each month, commencing on January 1, 2016. A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note. In accordance with this guidance, the intrinsic value of the beneficial conversion feature was recorded as a debt discount with a corresponding amount to additional paid in capital. The debt discount is amortized to interest expense over the five-year life of the note using the effective interest method. During the three months ended March 31, 2016, Company amortized $1,972 related to this convertible note. During the three months ended March 31, 2016, the Company recognized interest expense of $3,033 related to this convertible note. During the year ended December 31, 2015 the Company issued a convertible note that has a conversion price that creates a beneficial conversion to a related party. The note issued was for an amount of $100,000 with a maturity date of December 28, 2020 and bears an interest rate of 12% paid monthly in cash on the first day of each month, commencing on January 1, 2016. A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note. In accordance with this guidance, the intrinsic value of the beneficial conversion feature was recorded as a debt discount with a corresponding amount to additional paid in capital. The debt discount is amortized to interest expense over the five-year life of the note using the effective interest method. During the three months ended March 31, 2016, Company amortized $1,972 related to this convertible note. During the three months ended March 31, 2016, the Company recognized interest expense of $3,033 related to this convertible note. During the three months ended March 31, 2016, the Company issued a convertible note that has a conversion price that creates a beneficial conversion to a related party director and founder. The note issued was for an amount of $100,000 with a maturity date of February 9, 2021 and bears an interest rate of 12% paid monthly in cash on the first day of each month, commencing on March 1, 2016. A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note. In accordance with this guidance, the intrinsic value of the beneficial conversion feature was recorded as a debt discount with a corresponding amount to additional paid in capital. The debt discount is amortized to interest expense over the five-year life of the note using the effective interest method. During the three months ended March 31, 2016, the Company recognized a discount of $39,000 and amortized $1,105 related to this convertible note. During the three months ended March 31, 2016, the Company recognized interest expense of $1,700 related to this convertible note. During the three months ended March 31, 2016, a related party founder purchased 700,000 shares of the Company’s common stock for $350,000.

SHAREHOLDERS' EQUITY

SHAREHOLDERS' EQUITY	3 Months Ended
	Mar. 31, 2016
Stockholders' Equity Note [Abstract]
SHAREHOLDERS' EQUITY	NOTE 9 – SHAREHOLDERS’ EQUITY Preferred Stock The Company authorized 20,000,000 shares of preferred stock with a par value of $0.01. At a meeting of the Board of Directors, held on November 1, 2013, the directors approved the designation of two million (2,000,000) shares of the Preferred Stock as 10% Series A Convertible Preferred Stock (" Series A Stock At a meeting of the Board of Directors, held on December 23, 2013, the directors approved the designation of one million (1,000,000) shares of the Preferred Stock as 10% Series B Convertible Preferred Stock (“ Series B Stock At a meeting of the Board of Directors, held on September 22, 2014, the directors approved the designation of two million (2,000,000) shares of the Preferred Stock as 10% Series C Convertible Preferred Stock (“ Series C Stock At a meeting of the Board of Directors, held on March 20, 2015, the directors approved the designation of two million (2,000,000) shares of the Preferred Stock as 10% Series D Convertible Preferred Stock (“ Series D Stock Series A, B, C and D Stock are also subject to adjustment of the conversion terms due to future mergers, sales and stock splits, if any. Common Stock A) Stock issued for services On January 15, 2016, the Company issued to a consultant 7,000 shares of its common stock at $0.695 per share, or $4,865, for services rendered. The Company valued these common shares based on the fair value at the date of grant. On February 15, 2016, the Company issued to a consultant 7,000 shares of its common stock at $0.695 per share, or $4,865, for services rendered. The Company valued these common shares based on the fair value at the date of grant. On March 22, 2016, the Company issued to a law firm 50,000 shares of its common stock at $0.695 per share, or $34,750, for services rendered. The Company valued these common shares based on the fair value at the date of grant. B) Stock issued for dividends During the three months ended March 31, 2016, the Company issued 501,562 shares of its common stock as dividends to the holders of its Series A, Series B, Series C, and Series D Stock only. Holders of the Series A, Series B, Series C, and Series D Stock are entitled to the payment of a 10% dividend payable in shares of the Company’s common stock at a rate of one share of common stock for each ten shares of Series A, Series B, Series C, or Series D Stock payable on the tenth business day of January commencing in 2017. C) Stock issued for cash During the three months ended March 31, 2016, the Company raised additional capital through issuance of common stock pursuant to a private placement whereby $350,000 in capital was raised through the sale of 700,000 shares of common stock at $0.50 per share. Stock Incentive Plan and Stock Option Grants to Employees and Directors The Company accounts for stock option compensation issued to employees for services in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, " Equity-Based Payments to Non-Employees Stock options issued to consultants and other non-employees as compensation for services provided to the Company are accounted for based on the fair value of the services provided or the estimated fair market value of the option, whichever is more reliably measurable in accordance with ASC 505 , Stock Option Plans The Company has adopted three stock option plans, the terms of which are substantially identical. The purpose of each plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under each plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Compensation Committee of the Company's board of directors administers each plan. The material terms of each option which may be granted under each plan will contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted, and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the plan, as may be determined by the Committee and specified in the grant instrument. On April 20, 2011, the Company's board of directors and majority stockholder adopted the 2011 Stock Option Plan (the "2011 Plan"), to be effective on January 3, 2011. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2011 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. As of March 31, 2016, 0 shares were remaining under the 2011 Plan for future issuance. On April 1, 2013, the Company's board of directors and majority stockholder adopted the 2013 Stock Option Plan (the "2013 Plan"), to be effective on April 1, 2013. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2013 Plan. The maximum aggregate number of shares of Company stock that shall be subject to grants made under the 2013 Plan to any individual during any calendar year shall be 180,000 shares. As of March 31, 2016, 0 shares were remaining under the 2013 Plan for future issuance. On May 22, 2015, the Company's board of directors adopted the 2015 Stock Option Plan (the "2015 Plan"), to be effective on May 22, 2015. Effective August 3, 2015, and as disclosed in the Company's Information Statement on Schedule 14C, the Company's majority shareholders ratified the adoption of the 2015 Plan. The Company has reserved for issuance an aggregate of 1,000,000 shares of common stock under the 2015 Plan. The maximum aggregate number of shares of Company stock that shall be subject to grants made under the 2015 Plan to any individual during any calendar year shall be 100,000 shares. As of March 31, 2016, 819,000 shares were remaining under the 2015 Plan for future issuance. On March 22, 2016 the Company granted 100,000 ten-year stock options, which have an exercise price of $0.695 per share to an executive officer and director. The aggregate fair value of these options was computed at $39,901 or $0.3990 per option. On March 22, 2016 the Company granted 46,000 ten-year stock options, which have an exercise price of $0.695 per share to a director. The aggregate fair value of these options was computed at $18,354 or $0.3990 per option. The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates. The Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors, which is subject to ASC Topic 718 requirements. These amounts are estimates and thus may not be reflective of actual future results, nor amounts ultimately realized by recipients of these grants. The Company recognizes share-based compensation expense on a straight-line basis over the requisite service period for each award. The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted during the three months ended March 31, 2016 and 2015: March 31, March 31, Assumptions: 2016 2015 Expected term (years) 6.8 6.25 Expected volatility 66 % 63 % Risk-free interest rate .01% - 2.07 % .01% - 2.07 % Dividend yield 0 % 0 % Expected forfeiture rate 0 % 0 % The expected life is computed using the simplified method, which is the average of the vesting term and the contractual term. The expected volatility is based on an average of similar public companies historical volatility. The risk-free interest rate is based on the U.S. Treasury yields with terms equivalent to the expected term of the related option at the time of the grant. Dividend yield is based on historical trends. While the Company believes these estimates are reasonable, the compensation expense recorded would increase if the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased. The Company recorded $17,573 and $13,734 stock option expense for the three months ended March 31, 2016 and March 31, 2015 respectively. The $17,573 non-cash stock option expense for the three months ended March 31, 2016 has been recognized as a component of general and administrative expenses in the accompanying unaudited condensed consolidated financial statements. As of March 31, 2016 there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $142,282 to be recognized through March 2020. The grant date weighted average for fair values of options granted in 2016 is $ 0.695 per option. The intrinsic value as of March 31, 2016 was $0. A summary of the Company's stock option activity during the three months ended March 31, 2016 is presented below: Number of Options Weighted Average Exercise Price Weighted Average Remaining Contractual Term Aggregate Intrinsic Value Balance Outstanding, December 31, 2015 1,701,000 $ 0.34 6.8 $ 337,984 Granted 146,000 0.70 — — Exercised — — — — Forfeited — — — — Expired — — — — Balance Outstanding, March 31, 2016 1,847,000 $ 0.37 6.9 337,984 Exercisable at March 31, 2016 1,137,000 $ 0.24 5.7 $ 305,987 Summarized information with respect to options outstanding under the three option plans at March 31, 2016 is as follows: Options Outstanding Options Exercisable Range or Exercise Price Number Outstanding Remaining Average Contractual Life (In Years) Weighted Average Exercise Price Number Exercisable Weighted Average Exercise Price 0.14 - 0.24 720,000 1.9 $ 0.05 720,000 $ 0.09 0.25 - 0.49 351,000 1.3 $ 0.05 207,000 $ 0.05 0.50 - 0.78 776,000 3.7 $ 0.27 210,000 $ 0.10 1,847,000 6.9 $ 0.37 1,137,000 $ 0.24

CONCENTRATIONS

CONCENTRATIONS	3 Months Ended
	Mar. 31, 2016
Risks and Uncertainties [Abstract]
CONCENTRATIONS	NOTE 10 – CONCENTRATIONS The Company has historically purchases a substantial amount of its products from two vendors; Citizens Watch Company of America, Inc., and Bulova Corporation. During the three months ended March 31, 2016, purchases from Citizens accounted for 33% and purchases from Bulova accounted for 23%, of the total products purchased as compared to 39% and 30%, respectively for the three months ended March 31, 2015. Although we continue to add additional product vendors and we continue to expand our product line and vendor relationships, due to continued high concentration and reliance on these two vendors, the loss of one of these two vendors could adversely affect the Company's operations. The Company sells many of its products through various e-commerce distribution portals, which include Amazon and eBay. During the three months ended March 31, 2016, these two distributor portals accounted for 70% and 4%, respectively of our total revenue as compared to 75% and 4% respectively for the three months ended March 31, 2015. Although our direct product sales have increased to 10% of total product revenue for the three months ended March 31, 2016 as compared to 6% for the three months ended March 31, 2015, due to the high concentration and reliance on these two e-commerce distributor portals, the loss of a working relationship with either of these two distributor portals could adversely affect the Company's operations. A substantial amount of payments for our products sold are processed through PayPal. A disruption in PayPal payment processing could have an adverse effect on the Company's operations and cash flow. The Company obtained approximately 28% of its advertising revenue for the three months ended March 31, 2016 from Google AdSense, a third-party provider, as compared to 44% for the three months ended March 31, 2015. Paid listings are priced on a price per click basis and when a user submits a search query and then clicks on a Google AdSense paid listing displayed in response to the query, Google bills the advertiser that purchased the paid listing directly and shares a portion of the fee charged to the advertiser with the Company. The Company's remaining 72% of advertising revenue for the three months ended March 31, 2016 was from direct advertising and subscriptions as compared to 56% for the three months ended March 31, 2015. Credit Risk The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. However, cash balances in excess of the FDIC insured limit of $250,000 are at risk. At March 31, 2016 and December 31, 2015, respectively, the Company had cash balances above the FDIC insured limit of approximately $0 and $0 respectively. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral. Concentration of Funding During the three months ended March 31, 2016 the Company's funding was provided by the sale of shares of the Company's common stock to a related party officer and director.

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	3 Months Ended
	Mar. 31, 2016
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	NOTE 11 – SUBSEQUENT EVENTS On April 15, 2016 the Company issued 7,000 shares of our common stock valued at $4,690 to a consultant for services rendered. On April 27, 2016 the Company raised capital of $100,000 through sale of 200,000 shares of its Common Stock to a principal shareholder in a private transaction.

NATURE OF OPERATIONS AND SUMM19

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	3 Months Ended
	Mar. 31, 2016
Accounting Policies [Abstract]
Organization and Nature of Operations	Organization and Nature of Operations Bright Mountain Media, Inc., formerly known as Bright Mountain Acquisition Corporation, is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011. Its wholly owned subsidiary, Bright Watches, LLC was formed as Florida limited liability company in December 2015. On September 25, 2013 Five Peaks, LLC filed Articles of Amendment to the Articles of Organization with the State of Florida to amend its entity name to The Bright Insurance Agency, LLC. When used herein, the terms "BMTM," the "Company," "we," "us," "our" or "Bright Mountain" refers to Bright Mountain Media, Inc. and its subsidiaries. The Company is a media holding company of online assets. We sell various products through our proprietary websites and retail location, and through third party e-commerce distributor portals. Our websites provide content designed to attract and retain targeted Internet audiences. We generate revenues from two segments, product sales and services. Services consists of advertising revenue and subscription revenue. Our advertising revenue is generated primarily through the display of paid listings as well as display advertisements appearing on our websites. The Company obtained approximately 28% of its revenue from services for the three months ended March 31, 2016 from a third-party provider, namely Google AdSence. Paid listings are priced on a price per click basis and when a user submits a search query and then clicks on a Google AdSence paid listing displayed in response to the query, Google bills the advertiser that purchased the paid listing directly and shares a portion of the fee charged to the advertiser with the Company. The Company's remaining 72% of revenue from services was from other third-party providers, direct advertising, and subscriptions. Bright Mountain plans to grow its business through organic growth and acquisitions. The Bright Mountain strategy is to concentrate its marketing and development primarily to military and public safety audiences and associated demographic. Our websites contain a number of sections with demographically oriented information including originally written news content, blogs, forums, career information, and video.
Basis of Presentation	Basis of Presentation The interim unaudited condensed consolidated financial statements included herein have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). In the opinion of the Company’s management, all adjustments necessary to present fairly the consolidated results of operations and cash flows for the three months ended March 31, 2016, and the consolidated financial position as of March 31, 2016 have been made. The results of operations for such interim period is not necessarily indicative of the operating results expected for the full year.
Principles of Consolidation	Principles of Consolidation The interim unaudited condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries, Bright Mountain LLC, Bright Watches LLC and The Bright Insurance Agency, LLC. All significant intercompany transactions and balances have been eliminated in consolidation.
Use of Estimates	Use of Estimates Our consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States ("GAAP"). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, valuation of equity based transactions, and the valuation allowance on deferred tax assets.
Cash and Cash Equivalents	Cash and Cash Equivalents The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents.
Fair Value of Financial Instruments and Fair Value Measurements	Fair Value of Financial Instruments and Fair Value Measurements The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for financial and non-financial assets and liabilities in accordance with ASC 820 " Fair Value Measurements and Disclosures Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities. Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active. Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.
Accounts Receivable	Accounts Receivable Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 or net 60 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made.
Inventories	Inventories Inventories are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value.
Revenue Recognition	Revenue Recognition The Company recognizes revenue on our products in accordance with ASC 605-10, " Revenue Recognition in Financial Statements • Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly. • Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space. • Advertising revenues are generated by users "clicking" on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received. • Subscription revenues are generated by the sale of access to career postings on one of our websites. The term of the subscriptions range from one month to twelve months. Revenues are recognized, on a net basis, over the term of the subscription period. All sales are final per the subscription Terms of Use. • The Company received 70% of advertising revenue generated from a third party platform that utilizes the Company’s content from one of its websites. The Company records revenue under this agreement at the net amount as the Company is not the primary obligor in the agreement with the advertisers. The Company follows the guidance of ASC 605-50-25, " Revenue Recognition, Customer Payments
Cost of Sales	Cost of Sales Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments.
Shipping and Handling Costs	Shipping and Handling Costs The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.
Sales Return Reserve Policy	Sales Return Reserve Policy Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time.
Product Warranty Reserve Policy	Product Warranty Reserve Policy The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty
Property and Equipment	Property and Equipment Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements, if any, would be amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets below our capitalization threshold of $500 are expensed as incurred.
Website Development Costs	Website Development Costs The Company accounts for its website development costs in accordance with Accounting Standards Codification ("ASC") ASC 350-50, " Website Development Costs ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years. As of March 31, 2016 and 2015, all website development costs have been expensed.
Amortization and Impairment of Long-Lived Assets	Amortization and Impairment of Long-Lived Assets Amortization and impairment of long-lived assets are non-cash expenses relating primarily to website acquisitions. The Company accounts for long-lived assets in accordance with the provisions of ASC 360-10 " Accounting for the Impairment or Disposal of Long-Lived Assets Website acquisition costs are amortized over five years. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. While it is likely that we will have significant amortization expense as we continue to acquire websites, we believe that intangible assets represent costs incurred by the acquired website to build value prior to acquisition and the related amortization and impairment charges of assets, if applicable, are not ongoing costs of doing business. Non-cash amortization loss is included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended March 31, 2016 and March 31, 2015, non-cash amortization expense was $62,843 and $40,335 respectively. For the three months ended March 31, 2016 and March 31, 2015, non-cash impairment expense was $0 and $0 respectively.
Stock-Based Compensation	Stock-Based Compensation The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718 " Compensation – Stock Compensation Equity-Based Payments to Non-Employees
Advertising, Marketing and Promotion Costs	Advertising, Marketing and Promotion Costs Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended March 31, 2016 and March 31, 2015, advertising, marketing and promotion expense was $7,050 and $8,234, respectively.
Income Taxes	Income Taxes We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized. The Company follows the provisions of ASC 740-10 Accounting for Uncertain Income Tax Positions. As of March 31, 2016, tax years 2015, 2014, and 2013 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.
Basic and Diluted Net Earnings (Loss) Per Common Share	Basic and Diluted Net Earnings (Loss) Per Common Share In accordance with ASC 260-10 " Earnings Per Share
Segment Information	Segment Information In accordance with the provisions of ASC 280-10, " Disclosures about Segments of an Enterprise and Related Information
Recent Accounting Pronouncements	Recent Accounting Pronouncements In June 2014, FASB issued Accounting Standards Update (“ASU”) No. 2014-09, “ Revenue from Contracts with Customers Revenue Recognition – Construction-Type and Production-Type Contracts In June 2014, the FASB issued ASU 2014-12, " Compensation - Stock Compensation (Topic 718): Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could be Achieved after the Requisite Service Period In August 2014, the FASB issued ASU No. 2014-15, “ Presentation of Financial Statements - Going Concern In July 2015, FASB issued ASU No. 2015-11 , “Inventory (Topic 330): Simplifying the Measurement of Inventory . We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

ACQUISITIONS (Tables)

ACQUISITIONS (Tables)	3 Months Ended
	Mar. 31, 2016
Business Combinations [Abstract]
Schedule of discounted fair value of the consideration transferred	Customer and related relationships $ 39,578 Website 177,690 Total $ 217,268
Schedule of Pro forma results	Three months ended March 31, 2015 Total revenue $ 407,633 Net loss (306,126 ) Basic and diluted net loss per common share $ (0.01 )
Schedule of Intangible Assets	March 31, December 31, 2015 2015 Website Acquisition Assets $ 1,286,712 $ 1,054,444 Less: Accumulated Amortization (391,754 ) (328,911 ) Less: Impairment Loss (95,247 ) (95,247 ) Website Acquisition Assets, net $ 799,711 $ 630,286

INVENTORIES (Tables)

INVENTORIES (Tables)	3 Months Ended
	Mar. 31, 2016
Inventory Disclosure [Abstract]
Schedule of Inventories	At March 31, 2016 and December 31, 2015 inventories consisted of the following: March 31, December 31, 2016 2015 Product Inventory: Clocks and Watches $ 977,966 $ 1,017,220 Product Inventory: Other Inventory 39,606 36,670 Total Inventory Balance $ 1,017,572 $ 1,053,890

SEGMENT INFORMATION (Tables)

SEGMENT INFORMATION (Tables)	3 Months Ended
	Mar. 31, 2016
Segment Reporting [Abstract]
Schedule of segment activity	The following information represents segment activity for the three months ended March 31, 2016. Comparable information is presented for the respective period in 2015: For the three months ended March 31, 2016 For the three months ended March 31, 2015 Products Services Total Products Services Total Revenues $ 347,779 $ 76,636 $ 424,415 $ 261,724 $ 48,359 $ 310,083 Website Amortization $ — $ 62,843 $ 62,843 $ — $ 40,335 $ 40,335 Depreciation $ 2,712 $ 622 $ 3,334 $ 2,816 $ 520 $ 3,336 Loss from operations $ (413,604 ) $ (219,230 ) $ (632,834 ) $ (235,976 ) $ (97,793 ) $ (333,769 ) Segment Assets $ 1,337,082 $ 871,946 $ 2,209,028 $ 1,459,781 $ 772,059 $ 2,231,841 Purchase of Assets $ — $ 125,122 $ 125,122 $ — $ 59,388 $ 59,388

SHAREHOLDERS' EQUITY (Tables)

SHAREHOLDERS' EQUITY (Tables)	3 Months Ended
	Mar. 31, 2016
Stockholders' Equity Note [Abstract]
Schedule of Assumptions Used in Valuing Stock Options	The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted during the three months ended March 31, 2016 and 2015: March 31, March 31, Assumptions: 2016 2015 Expected term (years) 6.8 6.25 Expected volatility 66 % 63 % Risk-free interest rate .01% - 2.07 % .01% - 2.07 % Dividend yield 0 % 0 % Expected forfeiture rate 0 % 0 %
Summary of Stock Option Activity	Number of Options Weighted Average Exercise Price Weighted Average Remaining Contractual Term Aggregate Intrinsic Value Balance Outstanding, December 31, 2015 1,701,000 $ 0.34 6.8 $ 337,984 Granted 146,000 0.70 — — Exercised — — — — Forfeited — — — — Expired — — — — Balance Outstanding, March 31, 2016 1,847,000 $ 0.37 6.9 337,984 Exercisable at March 31, 2016 1,137,000 $ 0.24 5.7 $ 305,987
Schedule of options outstanding under the option plans	Summarized information with respect to options outstanding under the three option plans at March 31, 2016 is as follows: Options Outstanding Options Exercisable Range or Exercise Price Number Outstanding Remaining Average Contractual Life (In Years) Weighted Average Exercise Price Number Exercisable Weighted Average Exercise Price 0.14 - 0.24 720,000 1.9 $ 0.05 720,000 $ 0.09 0.25 - 0.49 351,000 1.3 $ 0.05 207,000 $ 0.05 0.50 - 0.78 776,000 3.7 $ 0.27 210,000 $ 0.10 1,847,000 6.9 $ 0.37 1,137,000 $ 0.24

NATURE OF OPERATIONS AND SUMM24

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)	3 Months Ended
	Mar. 31, 2016	Mar. 31, 2015
Non-cash impairment expense	$ 0	$ 0
Non-cash amortization expense	62,843	40,335
Non-cash stock-based stock option compensation	17,573	13,734
Advertising, marketing and promotion expense	7,050	$ 8,234
Property and equipment, capitalization threshold	$ 500
Stock Option [Member]
Common stock equivalent shares	1,847,000	1,605,000
Convertible Preferred Stock [Member]
Common stock equivalent shares	5,200,000	5,200,000
Convertible Notes Payable [Member]
Common stock equivalent shares	600,000	0
Internal Revenue Service (IRS) [Member] | 2013 [Member]
Open Tax Year	2,013
Internal Revenue Service (IRS) [Member] | Tax Year 2014 [Member]
Open Tax Year	2,014
Internal Revenue Service (IRS) [Member] | 2015 [Member]
Open Tax Year	2,015
Furniture and Fixtures [Member]
Contractual payment terms	7 years
Computer Equipment [Member]
Contractual payment terms	5 years
Website Development Costs [Member]
Property, Plant and Equipment, Useful Life	5 years
Website Acquisition Costs [Member]
Property, Plant and Equipment, Useful Life	5 years
Maximum [Member]
Contractual payment terms	60 years
Minimum [Member]
Contractual payment terms	30 years
Revenue [Member] | Google AdSence [Member]
Revenues from services	28.00%
Revenue [Member] | Other third-party providers [Member]
Revenues from services	72.00%

GOING CONCERN (Details)

GOING CONCERN (Details) - USD ($)	3 Months Ended
	Mar. 31, 2016	Mar. 31, 2015	Dec. 31, 2015
GOING CONCERN [Abstract]
Net loss	$ 648,957	$ 334,206
Net cash used in operating activities	515,409	$ 420,913
Accumulated deficit	$ 6,806,712		$ 6,157,755

ACQUISITIONS (Schedule of estim

ACQUISITIONS (Schedule of estimated discounted fair value) (Details)	3 Months Ended
	Mar. 31, 2016USD ($)
Total	$ 217,268
Customer and related relationships [Member]
Total	39,578
Website [Member]
Total	$ 177,690

ACQUISITIONS (Schedule of Pro f

ACQUISITIONS (Schedule of Pro forma results) (Details)	3 Months Ended
	Mar. 31, 2016USD ($)$ / shares
Total revenue	$ 407,633
Net loss	$ (306,126)
Basic and diluted net loss per common share | $ / shares	$ (0.01)

ACQUISITIONS (Schedule of Intan

ACQUISITIONS (Schedule of Intangible Assets) (Details) - USD ($)	Mar. 31, 2016	Dec. 31, 2015
Business Combinations [Abstract]
Website Acquisition Assets	$ 1,286,712	$ 1,054,444
Less: Accumulated Amortization	(391,754)	(328,911)
Less: Impairment Loss	(95,247)	(95,247)
Website Acquisition Assets, net	$ 799,711	$ 630,286

ACQUISITIONS (Narrative) (Detai

ACQUISITIONS (Narrative) (Details) - USD ($)	Feb. 12, 2016	Jan. 04, 2016	Jan. 02, 2016	Mar. 31, 2016	Mar. 31, 2015
Business Acquisition [Line Items]
Aggregate purchase price				$ 217,268
Cash payment for acquisition				100,000
Future monthly payments				150,000
Present value of future monthly payments				117,268
Net of discount				$ 32,732
Discount rate				12.00%
Amortization of discount, Net				$ 2,728
Non-cash amortization expense				62,843	$ 40,335
Non-cash impairment expense				0	0
Websites [Member]
Business Acquisition [Line Items]
Aggregate purchase price	$ 15,000		$ 250,000
Cash payment for acquisition	$ 15,000	$ 100,000		$ 44,000	$ 26,348
Balance payment of acquisition		$ 150,000
Monthly payment percenage of net revenues		30.00%

INVENTORIES (Details)

INVENTORIES (Details) - USD ($)	Mar. 31, 2016	Dec. 31, 2015
Inventory [Line Items]
Inventory Balance	$ 1,017,572	$ 1,053,890
Inventory Type Other Invetory [Member]
Inventory [Line Items]
Inventory Balance	39,606	36,670
Inventory Type Clocks And Watches [Member]
Inventory [Line Items]
Inventory Balance	$ 977,966	$ 1,017,220

SEGMENT INFORMATION (Details)

SEGMENT INFORMATION (Details)	3 Months Ended
	Mar. 31, 2016USD ($)Item	Mar. 31, 2015USD ($)	Dec. 31, 2015USD ($)
Segment Reporting Information [Line Items]
Revenues	$ 424,415	$ 310,083
Website Amortization	62,843	40,335
Depreciation	3,334	3,336
Impairment	0	0
Loss from operations	(632,834)	(333,769)
Segment Assets	2,209,028	2,231,841	$ 2,319,591
Purchase of Assets	$ 125,122	59,388
Number of reportable segments | Item	2
Products Segment [Member]
Segment Reporting Information [Line Items]
Revenues	$ 347,779	$ 261,724
Website Amortization
Depreciation	$ 2,712	$ 2,816
Loss from operations	(413,604)	(235,976)
Segment Assets	$ 1,337,082	$ 1,459,781
Purchase of Assets
Services Segment [Member]
Segment Reporting Information [Line Items]
Revenues	$ 76,636	$ 48,359
Website Amortization	62,843	40,335
Depreciation	622	520
Loss from operations	(219,230)	(97,793)
Segment Assets	871,946	772,059
Purchase of Assets	$ 125,122	$ 59,388

LONG TERM DEBT TO RELATED PAR32

LONG TERM DEBT TO RELATED PARTIES (Details Narrative) - USD ($)	Feb. 09, 2016	Dec. 29, 2015	Dec. 22, 2015	Mar. 31, 2016	Mar. 31, 2015	Dec. 31, 2015
Amortized				$ 7,777
Convertible Notes Payable [Member]
Conversion price				$ 0.50
Recognized a debt discount						$ 78,000
Amortized				$ 3,944		$ 260
Debt discount amortized period				5 years
Notes maturity dates		Dec. 29, 2020	Dec. 22, 2020
Convertible Notes Payable Two [Member]
Conversion price	$ 0.50
Recognized a debt discount				$ 39,000
Amortized				$ 1,105
Debt discount amortized period	5 years
Notes maturity dates	Feb. 9, 2021

COMMITMENTS AND CONTINGENCIES (

COMMITMENTS AND CONTINGENCIES (Narrative) (Details)	Feb. 12, 2016USD ($)	Jan. 04, 2016USD ($)	Jan. 02, 2016USD ($)	Mar. 31, 2016USD ($)ft²	Mar. 31, 2016USD ($)ft²	Mar. 31, 2015USD ($)	Oct. 02, 2015USD ($)	Jul. 31, 2015USD ($)	Jul. 30, 2015ft²	Jan. 31, 2015USD ($)
Operating Leased Assets [Line Items]
Rent expense					$ 40,366	$ 24,137
Cash payment for acquisition					100,000
Aggregate purchase price					217,268
Chief Executive Officer [Member] | Executive Employment Agreement [Member]
Operating Leased Assets [Line Items]
Base salary to be paid to related party				$ 75,000	75,000		$ 125,000	$ 96,000		$ 77,500
Initial term of employment agreement with related party				3 years
Websites [Member]
Operating Leased Assets [Line Items]
Future anticipated minimum lease payments due in 2016				$ 122,000	122,000
Future anticipated minimum lease payments due in 2017				93,000	93,000
Future anticipated minimum lease payments due in 2018				55,000	55,000
Future contingent milestone payments				$ 10,000	10,000
Cash payment for acquisition	$ 15,000	$ 100,000			$ 44,000	$ 26,348
Aggregate purchase price	$ 15,000		$ 250,000
Monthly payment percenage of net revenues		30.00%
Balance payment of acquisition		$ 150,000
6400 Congress Avenue, Suite 2050, Boca Raton, Florida Property [Member]
Operating Leased Assets [Line Items]
Area of real estate space | ft²				2,014	2,014				4,450
Monthly base rent owed per operating lease agreement				$ 8,978	$ 8,978
Period of monthly base rent					12 months
Percentage of escalation in monthly base rent				3.00%	3.00%
Lease expiration date					Aug. 25, 2014
Security deposit				$ 2,500	$ 2,500
4900 Linton Boulevard, Bay 17A, Delray Beach, FL Property [Member]
Operating Leased Assets [Line Items]
Area of real estate space | ft²				2,150	2,150
Lease terms					36 months
Monthly base rent owed per operating lease agreement				$ 2,329	$ 2,329
Period of monthly base rent					12 months
Percentage of escalation in monthly base rent				3.00%	3.00%
Lease expiration date					Aug. 25, 2014
Security deposit				$ 3,865	$ 3,865
First month''s prepaid rent					3,865
Last month's prepaid rent				4,015	4,015
Monthly common area maintenance				$ 1,317	$ 1,317
Period of monthly common area maintenance					12 months
Percentage of escalation in monthly common area maintenance					4.00%

RELATED PARTIES (Details)

RELATED PARTIES (Details) - USD ($)	3 Months Ended		12 Months Ended
	Mar. 31, 2016	Mar. 31, 2015	Dec. 31, 2015
Related Party Transaction [Line Items]
Stock issued during period, shares	350,000
Amortized	$ 7,777
Convertible Note [Member]
Related Party Transaction [Line Items]
Note issued			$ 100,000
Maturity date of note			Dec. 22, 2020
Bearing interest rate			12.00%
Amortized	1,972
Recognized interest expense	3,033
Convertible Note One [Member]
Related Party Transaction [Line Items]
Note issued			$ 100,000
Maturity date of note			Dec. 28, 2020
Bearing interest rate			12.00%
Amortized	1,972		$ 65
Recognized interest expense	3,033		$ 10
Convertible Note Two [Member]
Related Party Transaction [Line Items]
Note issued	$ 100,000
Maturity date of note	Feb. 9, 2021
Bearing interest rate	12.00%
Recognized a discount	$ 39,000
Amortized	1,105
Recognized interest expense	$ 1,700
Related Party Founder [Member]
Related Party Transaction [Line Items]
Stock issued during period, shares	700,000
Stock issued during period	$ 350,000

SHAREHOLDERS' EQUITY (Narrative

SHAREHOLDERS' EQUITY (Narrative) (Details) - USD ($)	Jan. 15, 2016	Sep. 22, 2014	Mar. 22, 2016	Feb. 15, 2016	Jan. 31, 2016	Mar. 20, 2015	Dec. 23, 2013	Nov. 30, 2013	Apr. 30, 2013	Apr. 30, 2011	Mar. 31, 2016	Mar. 31, 2015	Dec. 31, 2015	Apr. 20, 2011
Stockholders' Equity [Line Items]
Preferred stock, par value per share											$ 0.01		$ 0.01
Preferred stock, shares authorized											20,000,000		20,000,000
Dividend rate											10.00%	10.00%
Preferred stock dividends, shares issued											501,562
Stock options, exercise price											$ 0.70
Options exercisable, weighted-average exercise price											0.24
Intrinsic value of exercisable options per exercisable option											0
Fair value of options granted per option											$ 0.695
Share based compensation expense											$ 17,573	$ 13,734
Unrecognized compensation cost											$ 142,282
Private Placement Memorandum [Member]
Stockholders' Equity [Line Items]
Stock issued during period for cash, shares											700,000
Stock issued during period for cash											$ 350,000
Common stock issued for cash, price per share											$ 0.50
2011 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance														900,000
Shares remaining for future issuance											0
Maximum allowable annual shares granted to any individual										180,000
2013 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance									900,000
Shares remaining for future issuance											0
Maximum allowable annual shares granted to any individual									180,000
2015 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance											1,000,000
Shares remaining for future issuance											819,000
Consultant [Member]
Stockholders' Equity [Line Items]
Stock Issued for services, shares	7,000			7,000
Common stock price per share	$ 0.695			$ 0.695
Common stock issued for services	$ 4,865			$ 4,865
Law Firm [Member]
Stockholders' Equity [Line Items]
Stock Issued for services, shares			50,000
Common stock price per share			$ 0.695
Common stock issued for services			$ 34,750
Executive Officer and Director [Member]
Stockholders' Equity [Line Items]
Stock options granted			100,000
Stock options, exercise price			$ 0.695
Fair value of options granted			$ 39,901
Fair value of options granted per option			$ 0.3990
Vesting period			10 years
Director [Member]
Stockholders' Equity [Line Items]
Stock options granted			46,000
Stock options, exercise price			$ 0.695
Fair value of options granted			$ 18,354
Fair value of options granted per option			$ 0.3990
Vesting period			10 years
Series A Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares authorized								2,000,000			2,000,000		2,000,000
Dividend rate								10.00%			10.00%	10.00%
Automatic conversion period								5 years
Preferred stock dividend shares accrued					181,699						42,164
Preferred stock dividends, shares issued					181,699
Series B Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares authorized							1,000,000				1,000,000		1,000,000
Dividend rate							10.00%				10.00%	10.00%
Automatic conversion period							5 years
Preferred stock dividend shares accrued					100,000						22,192
Preferred stock dividends, shares issued					100,000
Series C Convertible Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares authorized		2,000,000
Dividend rate		10.00%									10.00%	10.00%
Preferred stock dividend shares accrued					180,000						39,945
Preferred stock dividends, shares issued					180,000
Series D Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares authorized						2,000,000					2,000,000		2,000,000
Dividend rate						10.00%					10.00%	10.00%
Preferred stock dividend shares accrued					39,863						11,096
Preferred stock dividends, shares issued					39,863

SHAREHOLDERS' EQUITY (Schedule

SHAREHOLDERS' EQUITY (Schedule of Fair Value Assumptions for Stock Options) (Details) - Stock Option [Member]	3 Months Ended
	Mar. 31, 2016	Mar. 31, 2015
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected life (years)	6 years 9 months 18 days	6 years 3 months
Expected volatility	66.00%	63.00%
Risk-free interest rate, minimum	0.01%	0.01%
Risk-free interest rate, maximum	2.07%	2.07%
Dividend yield	0.00%	0.00%
Expected forfeiture rate	0.00%	0.00%

SHAREHOLDERS' EQUITY (Schedul37

SHAREHOLDERS' EQUITY (Schedule of Stock Option Activity) (Details)	3 Months Ended
	Mar. 31, 2016USD ($)$ / sharesshares
Number of Options
Balance Outstanding, Beginning | shares	1,701,000
Granted | shares	146,000
Exercised | shares
Forfeited | shares
Expired | shares
Balance Outstanding, Ending | shares	1,847,000
Exercisable, Ending | shares	1,137,000
Weighted Average Exercise Price
Balance Outstanding, Beginning | $ / shares	$ 0.34
Granted | $ / shares	$ 0.70
Exercised | $ / shares
Forfeited | $ / shares
Expired | $ / shares
Balance Outstanding, Ending | $ / shares	$ 0.37
Exercisable, Ending | $ / shares	$ 0.24
Weighted Average Remaining Contractual Term
Outstanding, Beginning	6 years 9 months 18 days
Outstanding, Ending	6 years 10 months 24 days
Exercisable, Ending	5 years 8 months 12 days
Aggregate Intrinsic Value
Outstanding, Beginning | $	$ 337,984
Outstanding, Ending | $	337,984
Exercisable, Ending | $	$ 305,987

SHAREHOLDERS' EQUITY (Schedul38

SHAREHOLDERS' EQUITY (Schedule of Options Outstanding Under Option Plans) (Details)	3 Months Ended
	Mar. 31, 2016$ / sharesshares
Options Outstanding
Number Outstanding | shares	1,847,000
Remaining Average Contractual Life (in years)	6 years 10 months 24 days
Weighted Average Exercise Price	$ 0.37
Options Exercisable
Number Exercisable | shares	1,137,000
Weighted Average Exercise Price	$ 0.24
0.14 - 0.24 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	0.14
Exercise price upper range limit	$ 0.24
Options Outstanding
Number Outstanding | shares	720,000
Remaining Average Contractual Life (in years)	1 year 10 months 24 days
Weighted Average Exercise Price	$ 0.05
Options Exercisable
Number Exercisable | shares	720,000
Weighted Average Exercise Price	$ 0.09
0.25 - 0.49 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	0.25
Exercise price upper range limit	$ 0.49
Options Outstanding
Number Outstanding | shares	351,000
Remaining Average Contractual Life (in years)	1 year 3 months 18 days
Weighted Average Exercise Price	$ 0.05
Options Exercisable
Number Exercisable | shares	207,000
Weighted Average Exercise Price	$ 0.05
0.50 - 0.78 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	0.50
Exercise price upper range limit	$ 0.78
Options Outstanding
Number Outstanding | shares	776,000
Remaining Average Contractual Life (in years)	3 years 8 months 12 days
Weighted Average Exercise Price	$ 0.27
Options Exercisable
Number Exercisable | shares	210,000
Weighted Average Exercise Price	$ 0.10

CONCENTRATIONS (Narrative) (Det

CONCENTRATIONS (Narrative) (Details) - USD ($)	3 Months Ended
	Mar. 31, 2016	Mar. 31, 2015	Dec. 31, 2015
Cash balance insured by FDIC	$ 250,000
Cash balances above the insured limit	$ 0		$ 0
Purchases [Member]
Concentration Risk, Percentage	39.00%	30.00%
Sales Revenue, Net [Member]
Concentration Risk, Percentage	75.00%	4.00%
Direct Product Sales [Member]
Concentration Risk, Percentage	10.00%	6.00%
Revenue [Member] | Google AdSence [Member]
Concentration Risk, Percentage	28.00%	44.00%
Advertising Revenue [Member]
Concentration Risk, Percentage	72.00%	56.00%
Citizens Watch Company of America, Inc [Member] | Purchases [Member]
Concentration Risk, Percentage	33.00%
Bulova Corporation [Member] | Purchases [Member]
Concentration Risk, Percentage	23.00%
Amazon [Member] | Sales Revenue, Net [Member]
Concentration Risk, Percentage	70.00%
eBay [Member] | Sales Revenue, Net [Member]
Concentration Risk, Percentage	4.00%

SUBSEQUENT EVENTS (Narrative) (

SUBSEQUENT EVENTS (Narrative) (Details) - USD ($)	Jan. 15, 2016	Apr. 27, 2016	Apr. 15, 2016	Feb. 15, 2016
Consultant [Member]
Common stock issued for services rendered	$ 4,865			$ 4,865
Common stock issued for services rendered, shares	7,000			7,000
Subsequent Event [Member] | Private Placement Memorandum [Member]
Common Stock to a principal shareholder in a private transaction		$ 100,000
Common Stock to a principal shareholder in a private transaction, shares		200,000
Subsequent Event [Member] | Consultant [Member]
Common stock issued for services rendered			$ 4,690
Common stock issued for services rendered, shares			7,000