Bright Mountain Media (BMTM) 10-Q 20 Nov 17 2017 Q3 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	9 Months Ended
	Sep. 30, 2017	Nov. 20, 2017
Document And Entity Information
Entity Registrant Name	Bright Mountain Media, Inc.
Entity Central Index Key	1,568,385
Document Type	10-Q
Document Period End Date	Sep. 30, 2017
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		46,168,864
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2,017

CONDENSED CONSOLIDATED BALANCE

CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($)	Sep. 30, 2017	Dec. 31, 2016
Current assets
Cash	$ 123,292	$ 162,795
Accounts Receivable, net	223,396	157,013
Prepaid Expenses and Other Current Assets	71,727	132,950
Inventories	984,522	1,127,072
Total current assets	1,402,937	1,579,830
Fixed Assets, net	94,382	99,001
Intangible Assets, net	1,231,776	967,114
Goodwill	502,823
Tradenames	300,000	150,000
Other Assets	49,497	184,400
Total Assets	3,581,415	2,980,345
Current Liabilities
Accounts Payable and Accrued Expense	525,308	654,140
Accrued Interest	50,347	11,111
Accrued Interest to Related Party	16,550	5,592
Premium Finance Loan Payable		53,643
Deferred Rent	16,692
Other Current Liabilities	16,237
Notes Payable	926,766	500,000
Total Current Liabilities	1,551,900	1,224,486
Long Term Debt to Related Parties, net of debt discount of $887,855 and $389,095	1,147,145	185,905
Total Liabilities	2,699,045	1,410,391
Commitments and contingencies (See Note 9)
Shareholders' Equity
Common stock, par value $0.01, 324,000,000 shares authorized, 46,168,864 issued and outstanding and 44,901,531 issued and outstanding, respectively	461,689	449,016
Additional paid-in capital	11,343,468	9,944,744
Accumulated Deficit	(10,928,787)	(8,824,806)
Total shareholders' equity	882,370	1,569,954
Total liabilities and shareholders' equity	3,581,415	2,980,345
Series A Preferred Stock [Member]
Shareholders' Equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 600,000 and 100,000 shares issued and outstanding	1,000	1,000
Series B Preferred Stock [Member]
Shareholders' Equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 600,000 and 100,000 shares issued and outstanding
Series C Preferred Stock [Member]
Shareholders' Equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 600,000 and 100,000 shares issued and outstanding
Series D Preferred Stock [Member]
Shareholders' Equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 600,000 and 100,000 shares issued and outstanding
Series E Preferred Stock [Member]
Shareholders' Equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 600,000 and 100,000 shares issued and outstanding	$ 5,000

CONDENSED CONSOLIDATED BALANCE3

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($)	Sep. 30, 2017	Dec. 31, 2016
Debt discount	$ 887,855	$ 389,095
Preferred stock, par value per share	$ 0.01	$ 0.01
Preferred stock, shares authorized	20,000,000	20,000,000
Preferred stock, shares issued	600,000	100,000
Preferred stock, shares outstanding	600,000	100,000
Common stock, par value per share	$ 0.01	$ 0.01
Common stock, shares authorized	324,000,000	324,000,000
Common stock, shares issued	46,168,864	44,901,531
Common stock, shares outstanding	46,168,864	44,901,531
Series A Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	100,000	100,000
Preferred stock, shares outstanding	100,000	100,000
Series B Preferred Stock [Member]
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Series C Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Series D Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Series E Preferred Stock [Member]
Preferred stock, shares authorized	2,500,000	2,500,000
Preferred stock, shares issued	500,000	0
Preferred stock, shares outstanding	500,000	0

CONDENSED CONSOLIDATED STATEMEN

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
Income Statement [Abstract]
Product Sales	$ 589,402	$ 292,235	$ 1,713,688	$ 976,056
Revenues from Advertising	131,223	113,502	334,856	313,266
Total revenues	720,625	405,737	2,048,544	1,289,322
Cost of sales - Product	387,360	229,391	1,116,465	732,536
Cost of Revenues - Advertising	4,396	826	16,758	5,202
Gross profit	328,869	175,520	915,321	551,584
Selling, general and administrative expenses	801,307	686,802	2,750,275	2,205,855
Loss from operations	(472,438)	(511,282)	(1,834,954)	(1,654,271)
Other income (expense)
Interest income	232	11	451	21
Interest expense	20,883		(48,868)
Interest expense - related party	(95,478)	(297,130)	(220,610)	(335,015)
Total other income (expense)	(74,363)	(297,119)	(269,027)	(334,994)
Net loss before income taxes	(546,801)	(808,401)	(2,103,981)	(1,989,265)
Income taxes
Net loss	(546,801)	(808,401)	(2,103,981)	(1,989,265)
Preferred stock dividends
Series A, Series B, Series C, Series D, and Series E preferred stock	1,122	60,339	3,849	278,525
Total preferred stock dividends	1,122	60,339	3,849	278,525
Net loss attributable to common shareholders	$ (547,923)	$ (868,740)	$ (2,107,830)	$ (2,267,790)
Basic and diluted net loss per share	$ (0.01)	$ (0.02)	$ (0.05)	$ (0.06)
Weighted average shares outstanding - basic and diluted	45,126,811	40,848,279	44,973,345	38,220,591

CONDENSED CONSOLIDATED STATEME5

CONDENSED CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS' EQUITY (Unaudited) - 9 months ended Sep. 30, 2017 - USD ($)	Preferred Stock [Member]	Common Stock [Member]	Additional Paid-in Capital [Member]	Accumulated Deficit [Member]	Total
Balance at Dec. 31, 2016	$ 1,000	$ 449,016	$ 9,944,744	$ (8,824,806)	$ 1,569,954
Balance, shares at Dec. 31, 2016	100,000	44,901,531
Common stock issued for services ($0.850/share)		$ 36	3,024		3,060
Common stock issued for services ($0.850/share), shares		3,600
Common stock issued for 10% dividend payment pursuant to Series A preferred stock Subscription Agreements		$ 100	(100)
Common stock issued for 10% dividend payment pursuant to Series A preferred stock Subscription Agreements, shares		10,000
Issuance of Series E preferred Stock ($0.40/share)	$ 5,000		195,000		200,000
Issuance of Series E preferred Stock ($0.40/share), shares	500,000
Stock option compensation expense			95,821		95,821
Common stock issued as compensation		$ 285	22,515		22,800
Common stock issued as compensation, shares		28,500
Beneficial conversion feature			615,625		615,625
Common stock issued for cash ($0.40/share)		$ 1,250	48,750		50,000
Common stock issued for cash ($0.40/share), shares		125,000
Common stock issued in acquisition		$ 11,002	418,089		429,091
Common stock issued in acquisition, shares		1,100,233
Net loss for the nine months ended September 30, 2017				(2,103,981)	(2,103,981)
Balance at Sep. 30, 2017	$ 6,000	$ 461,689	$ 11,343,468	$ (10,928,787)	$ 882,370
Balance, shares at Sep. 30, 2017	600,000	46,168,864

CONDENSED CONSOLIDATED STATEME6

CONDENSED CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS' EQUITY (Unaudited) (Parenthetical)	9 Months Ended
	Sep. 30, 2017$ / shares
Series A Preferred Stock [Member]
Preferred stock dividend rate	10.00%
Series E Preferred Stock [Member]
Equity issuance price per share	$ 0.40
Common Stock One [Member]
Equity issuance price per share	0.850
Common Stock Two [Member]
Equity issuance price per share	$ 0.40

CONDENSED CONSOLIDATED STATEME7

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) - USD ($)	9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016
Cash flows from operating activities:
Net loss	$ (2,103,981)	$ (1,989,265)
Adjustments to reconcile net loss to net cash used in operations:
Depreciation	18,925	10,025
Amortization of debt discount	116,863	305,115
Amortization	227,418	186,007
Stock option compensation expense	95,821	107,193
Common stock issued for services	25,860	64,110
Product refund reserve		12,642
Changes in operating assets and liabilities:
Accounts receivable	35,663	(34,485)
Inventory	142,550	7,842
Prepaid expenses and other current assets	102,751	1,446
Accounts payable and accrued expense	(194,163)	53,679
Accrued interest	39,236
Accrued interest - related party	10,958
Other current liabilities	(557)
Deferred rents	16,692
Other assets	93,375	(118,436)
Net cash used in operating activities	(1,372,589)	(1,394,127)
Cash flows from investing activities:
Purchase of fixed assets	(14,305)	(35,036)
Purchase of websites		(142,925)
Cash paid for acquisition, net of cash received	(199,573)
Net cash used in investing activities	(213,878)	(177,961)
Cash flows from financing activities:
Proceeds from issuance of common and preferred stock	250,000	800,000
Repayments on insurance premium notes payable	(53,643)	(41,758)
Repayment of Notes Payable	(109,393)
Long-term debt - Related parties	1,460,000	500,000
Net cash provided by financing activities	1,546,964	1,258,242
Net decrease in cash	(39,503)	(313,846)
Cash at beginning of period	162,795	416,187
Cash at end of period	123,292	102,341
Supplemental disclosure of cash flow information
Cash paid for: Interest	92,783	25,367
Cash paid for: Income taxes
Non-cash investing and financing activities
Premium finance loan payable recorded as prepaid	18,885	43,402
Payable for purchase of website		150,000
Conversion of convertible notes payable and accrued interest into common stock		603,600
Beneficial conversion of debt discount to additional paid-in capital	615,625	289,000
Discount recognized relative to website acquisition payable		32,732
Common stock issued for acquisition of Daily Engage Media	429,091
Notes payable issued for acquisition of Daily Engage Media	$ 380,000

CONDENSED CONSOLIDATED STATEME8

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) (Parenthetical)	9 Months Ended
	Sep. 30, 2016shares
Common Series A, Series B, Series C, and Series D Stock [Member]
Common shares issued as dividends	809,475
Convertible preferred stock Series A, Series B, Series C, and Series D [Member]
Number of shares issued	5,100,000
Conversion of stock shares issued	5,100,000

NATURE OF OPERATIONS AND SUMMAR

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	9 Months Ended
	Sep. 30, 2017
Accounting Policies [Abstract]
NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES. Organization and Nature of Operations Bright Mountain Media, Inc. is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011. Its wholly owned subsidiary, Bright Watches, LLC was formed as a Florida limited liability company in December 2015, and Daily Engage Media Group LLC (“Daily Engage Media”) was formed as a New Jersey limited liability company in February 2015. When used herein, the terms "BMTM, " the "Company," "we," "us," "our" or "Bright Mountain" refers to Bright Mountain Media, Inc. and its subsidiaries. The Company is a digital media holding company for online assets targeting and servicing the military and public safety markets. The Company owns and manages 24 websites which are customized to provide our niche users, including active, reserve and retired military, law enforcement, first responders and other public safety employees with information and news that we believe may be of interest to them. Coupled with its recently acquired wholly owned subsidiary, Daily Engage Media, the Company has evolved to place its emphasis on providing quality content on its websites to drive traffic increases so that it can monetize these visits through advertising revenue. We generate revenues from two segments, product sales and advertising. The advertising segment consists primarily of advertising revenue and a small amount of subscription and service revenue. On December 16, 2016, with an effective date of December 15, 2016, under the terms of an Asset Purchase Agreement, the Company acquired the assets, constituting the Black Helmet Apparel business (“Black Helmet Apparel”), from Sostre Enterprises, Inc. Assets acquired included various website properties and content, social media content, inventory and other intellectual property rights. The Black Helmet Apparel line of apparel features clothing and accessories focused on first responders. On September 19, 2017, under the terms of an Amended and Restated Membership Interest Purchase Agreement with Daily Engage Media, and its members, the Company acquired 100% of the membership interests of Daily Engage Media. Launched in 2015, Daily Engage Media is an ad network that connects advertisers with approximately 200 digital publications worldwide. Basis of Presentation The interim unaudited condensed consolidated financial statements included herein have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). In the opinion of the Company’s management, all adjustments necessary to present fairly the consolidated results of operations and cash flows for the nine months ended September 30, 2017 and the consolidated financial position as of September 30, 2017 have been made. The results of operations for such interim period are not necessarily indicative of the operating results expected for the full year. Principles of Consolidation The interim unaudited condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All significant intercompany transactions and balances have been eliminated in consolidation. Use of Estimates Our consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States (“GAAP”). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets and the valuation of equity based transactions. Cash and Cash Equivalents The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. Fair Value of Financial Instruments and Fair Value Measurements The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for financial and non-financial assets and liabilities in accordance with Accounting Standards Codification (“ASC”) 820 “ Fair Value Measurements and Disclosures Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities. Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active. Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use. Accounts Receivable Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 60 or net 90 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made. Inventories Inventories consist of finished goods and are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value. Revenue Recognition The Company recognizes revenue on our products in accordance with ASC 605, “ Revenue Recognition • Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly; • Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space and; • Advertising revenues are generated by users “clicking” on website advertisements utilizing several ad network partners. Revenues are recognized net of their fees for Company owned websites upon receipt of payment by the ad network partner since the revenue is not determinable until it is received; and The Company follows the guidance of ASC 605-50-25, “ Revenue Recognition, Customer Payments Our Daily Engage Media subsidiary is an Advertising Exchange Company that matches advertisers with publishers. Revenue is generated and recognized when ads appear and are viewed on websites in the Company’s portfolio. Cost of Sales and Cost of Revenues Components of costs of sales for the products segment include product costs, shipping costs to customers and any inventory adjustments for product sales. Cost of revenue for the advertising segment consists of revenue share payments to media providers and website publishers that are directly related to a revenue-generating event. The Company becomes obligated to make the revenue share payments in the period the advertising impressions, click-throughs, actions or lead-based information are delivered or occur. Shipping and Handling Costs The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues. Sales Return Reserve Policy Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time. Product Warranty Reserve Policy The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty Property and Equipment Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of five to seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets with a purchase price below our capitalization threshold of $500 are expensed as incurred. Website Development Costs The Company accounts for its website development costs in accordance with ASC 350-50, “ Website Development Costs ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years. As of September 30, 2017 and 2016, all website development costs have been expensed. Amortization and Impairment of Long-Lived Assets Amortization and impairment of long-lived assets are non-cash expenses relating primarily to intangible assets. The Company accounts for long-lived assets in accordance with the provisions of ASC 360-10 “ Accounting for the Impairment or Disposal of Long-Lived Assets Website acquisition costs, including related customer relationships and non-compete agreements, are amortized over three to five years. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. While it is likely that we will have significant amortization expense as we continue to acquire websites, we believe that intangible assets represent costs incurred by the acquired website to build value prior to acquisition and the related amortization and impairment charges of assets, if applicable, are not ongoing costs of doing business. Non-cash amortization loss is included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended September 30, 2017 and 2016, non-cash amortization expense was $75,876 and $61,582, respectively. For the nine months ended September 30, 2017 and 2016, non-cash amortization expense was $227,418 and $186,007, respectively. Stock-Based Compensation The Company accounts for stock-based instruments issued to employees for services in accordance with ASC 718 “ Compensation – Stock Compensation Equity-Based Payments to Non-Employees Advertising, Marketing and Promotion Costs Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended September 30, 2017 and 2016, advertising, marketing and promotion expense was $66,436 and $3,050, respectively. For the nine months ended September 30, 2017 and 2016, advertising, marketing and promotion expense was $231,669 and $15,156, respectively. Income Taxes We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized. The Company follows the provisions of ASC 740-10 Accounting for Uncertain Income Tax Positions. As of September 30, 2017, tax years 2016, 2015, and 2014 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years. Basic and Diluted Net Earnings (Loss) Per Common Share In accordance with ASC 260-10 “ Earnings Per Share Segment Information In accordance with the provisions of ASC 280-10, “ Disclosures about Segments of an Enterprise and Related Information Recent Accounting Pronouncements In June 2014, FASB issued Accounting Standards Update (“ASU”) No. 2014-09, “ Revenue from Contracts with Customers Revenue Recognition Revenue Recognition – Construction-Type and Production-Type Contracts In August 2014, the FASB issued ASU No. 2014-15, “ Presentation of Financial Statements - Going Concern In July 2015, FASB issued ASU No. 2015-11 , “Inventory (Topic 330): Simplifying the Measurement of Inventory . In February 2016, the FASB issued ASU 2016-02 “ Leases In March 2016, the FASB issued ASU 2016-09, Compensation – Stock Compensation: Improvements to Employee Share-Based Payment Accounting In April 2016, the FASB issued ASU 2016–10 “Revenue from Contract with Customers (ASC 606): Identifying Performance Obligations and Licensing.” In April 2016, the FASB issued ASU No. 2016-15, “Classification of Certain Cash Receipts and Cash Payments” In January 2017, the FASB issued 2017-04, Intangibles - Goodwill and Other

GOING CONCERN

GOING CONCERN	9 Months Ended
	Sep. 30, 2017
GOING CONCERN [Abstract]
GOING CONCERN	NOTE 2 - GOING CONCERN. The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained a net loss of $2,103,981 and used cash in operating activities of $1,372,589 for the nine months ended September 30, 2017. The Company had an accumulated deficit of $10,928,787 at September 30, 2017. These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period of time. The Company's continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital and loans from related parties to sustain its current level of operations. Management plans to continue to raise additional capital through private placements and is exploring additional avenues for future fund-raising through both public and private sources. The condensed consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

ACQUISITIONS

ACQUISITIONS	9 Months Ended
	Sep. 30, 2017
Business Combinations [Abstract]
ACQUISITIONS	NOTE 3 – ACQUISITIONS. On January 2, 2016, the Company closed the acquisition of warisboring.com pursuant to the terms and conditions of the Website Asset Purchase Agreement dated December 4, 2015 for an aggregate purchase price of $250,000. The purchase price consisted of a cash payment of $100,000 at the January 4, 2016 closing and the balance of $150,000, payable monthly in an amount equal to 30% of the net revenues from the website, when collected, with the total amount of the earn out to be paid by January 4, 2019. The Company recorded the future monthly payments totaling $150,000 at a present value of $117,268, net of discount of $32,732. The present value was calculated at a discount rate of 12% (which is the Company’s then most recent borrowing rate) using the estimated future revenues from the website to estimate the payment dates. The estimated future revenues from the website were based on the average historical monthly revenues from the website prior to the Company’s acquisition. During the nine months ended September 30, 2017 and 2016, the Company amortized $8,183 and $8,184, respectively, of this discount. The acquisition was accounted following ASC 805 “ Business Combinations Customer and related relationships $ 39,578 Website 177,690 Total $ 217,268 The above estimated fair value of the intangible assets is based on a preliminary purchase price allocation prepared by management. As a result, during the preliminary purchase price allocation period, which may be up to one year from the business combination date, we may record adjustments to the asset acquired, with the corresponding offset to website. After the preliminary purchase price allocation period, we record adjustments to assets acquired subsequent to the purchase price allocation period in our operating results in the period in which the adjustments were determined. In the year following this transaction, we did not record any adjustments to our initial allocations. On February 2, 2016, the Company entered into a Website Asset Purchase Agreement with unrelated third parties for a purchase price of $15,000 in cash. The acquisition was accounted for following ASC 805 "Business Combinations." On December 16, 2016, with an effective date of December 15, 2016 under the terms of the Asset Purchase Agreement, we acquired the assets constituting the Black Helmet Apparel business from Sostre Enterprises, Inc., including various website properties and content, social media content, inventory and other intellectual property rights. The consideration for the acquisition consisted of $250,000 in cash, 200,000 shares of our common stock valued at $170,000, the assumption of $40,000 in liabilities and the forgiveness of working capital advances we had previously made to the seller totaling $200,000. A summary of assets acquired is as follows: Inventory $ 58,000 Intangibles – website 80,000 Intangibles – trade name 150,000 Intangibles – customer relationships 252,000 Intangibles – non-compete agreements 120,000 Total assets acquired $ 660,000 Pro forma results The following table sets forth a summary of the unaudited pro forma results of the Company as if the acquisition of the assets constituting the Black Helmet Apparel business which was closed in December 2016 and the acquisition of Daily Engage Media which closed in September 2017, had taken place on the first day of the periods presented. These combined results are not necessarily indicative of the results that may have been achieved had the assets been acquired as of the first day of the periods presented. Three Months Nine Months September 30, September 30, 2016 2016 Total revenue $ 925,691 $ 2,416,562 Total expenses 1,989,494 5,064,116 Preferred stock dividend 60,339 278,525 Net loss attributable to common shareholders $ (1,124,142 ) $ (2,926,079 ) Basic and diluted net loss per share $ (0.03 ) $ (0.07 ) At September 30, 2017 and December 31, 2016, respectively, intangible assets consisted of the following: September 30, December 31, 2017 2016 Intangible Assets $ 2,040,239 $ 1,739,179 Less: Accumulated Amortization (617,443 ) (581,045 ) Less: Impairment Loss (191,020 ) (191,020 ) Intangible Assets, net $ 1,231,776 $ 967,114 Non-cash amortization expense for the three and nine month periods ending September 30, 2017 and 2016 was $75,876 and $61,582, respectively and $227,418 and $186,007, respectively. In connection with the acquisition of the Black Helmet Apparel business, the Company recognized $150,000 attributable to tradenames acquired. On March 3, 2017 the Company entered into a Membership Interest Purchase Agreement with Daily Engage Media, and its members Harry G. Pagoulatos, George G. Rezitis and Angelos Triantafillou (collectively, the "Members"). On September 19, 2017 the parties entered into an Amended and Restated Membership Interest Purchase Agreement which modified certain terms of the original agreement. The original agreement, as amended, is referred to as the "Daily Engage Purchase Agreement." Following the execution of the amendment, on September 19, 2017 the parties closed the transaction pursuant to which the Company acquired 100% of the membership interests of Daily Engage Media in exchange for the following consideration: · $380,000 paid through the delivery of unsecured, interest free, one year promissory notes (the "Closing Notes"); · an aggregate of 1,100,223 shares of our common stock valued at $429,091 (the "Consideration Shares"); and · the forgiveness of $204,411 in working capital we had previously advanced Daily Engage Media. At the request of the Members and included as part of the Closing Notes and Consideration Shares, a portion of the closing consideration, including an $80,000 principal amount Closing Note together with 275,058 Consideration Shares, were issued to Mr. Vinay Belani, a third party with whom Daily Engage Media has a business relationship and are included in the above figures Under the terms of the Daily Engage Purchase Agreement, upon Daily Engage Media achieving certain revenue and operating income tests, we agreed to issue additional consideration as follows: · if Daily Engage Media's revenues are at least $20,228,954, and it has operating income of at least $3,518,623 (the "Year-One Daily Engage Target") during the first 12 months following the closing date (the "Year-One Earn out Period") as determined by us in accordance with GAAP, we agreed to pay the Members and Mr. Belani collectively an additional $500,000 in cash and issue an additional 1,008,547 shares of our common stock (the "Year-One Earn out Shares"); · if Daily Engage Media's revenues are at least $60,385,952, and operating income of at least $11,380,396 (the "Year-Two Daily Engage Target") during the first 12 months following the Year-One Earnout Period (the "Year-Two Earnout Period") as determined by us in accordance with GAAP, we agreed to pay the Members and Mr. Belani an additional $500,000 in cash and issue an additional 796,221 shares of our common stock (the "Year-Two Earnout Shares"). In addition, if the Year-Two Daily Engage Target is met, at the time of payment of the Year-Two Earnout Shares and the year-two earnout cash, the Members and Mr. Belani collectively will also be entitled to receive the Year-One Earnout Shares and the year-one earnout cash to the extent not previously received; and · if Daily Engage Media's revenues are at least $96,512,204, and it has operating income of at least $18,524,967 (the "Year-Three Daily Engage Target") during the 12 months following the Year-Two Earnout Period (the "Year-Three Earnout Period") as determined by us in accordance with GAAP, we agreed to pay the Members and Mr. Belani an additional $550,000 in cash and issue an additional 723,523 shares of our common stock (the "Year-Three Earnout Shares"). In addition, if the Year-Three Daily Engage Target is met, at the time of payment of the Year-Three Earnout Shares and the year-three earnout cash, the Members and Mr. Belani collectively will also be entitled to receive the Year-One Earnout Shares, the year-one earnout cash, the Year-Two Earnout Shares and the year-two earnout cash, to the extent not previously received. The final accounting for the acquisition of Daily Engage Media has not been completed and will be completed during the first quarter of 2018. The preliminary allocation of the purchase price to the assets acquired and liabilities assumed based on the estimated fair values is as follows: Tangible assets acquired $ 106,534 Liabilities assumed (237,855 ) Exchange platform 50,000 Tradename 150,000 Customer relationships 250,000 Non-compete agreements 192,000 Goodwill 502,823 Total purchase price $ 1,013,502 At this time we do not expect that goodwill will be tax deductible.

INVENTORIES

INVENTORIES	9 Months Ended
	Sep. 30, 2017
Inventory Disclosure [Abstract]
INVENTORIES	NOTE 4 – INVENTORIES. At September 30, 2017 and December 31, 2016 inventories consisted of the following: September 30, December 31, 2017 2016 Product inventory: clocks and watches $ 788,851 $ 982,283 Product inventory: Black Helmet Apparel and GoPoliceBlotter.com 195,671 144,789 Total inventory balance $ 984,522 $ 1,127,072

PREPAID COSTS AND EXPENSES

PREPAID COSTS AND EXPENSES	9 Months Ended
	Sep. 30, 2017
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
PREPAID COSTS AND EXPENSES	NOTE 5 – PREPAID COSTS AND EXPENSES. At September 30, 2017 and December 31, 2016, prepaid expenses and other current assets consisted of the following: September 30, December 31, 2017 2016 Prepaid rent $ 27,199 $ 46,523 Prepaid insurance 18,885 84,825 Prepaid expense 15,529 — Prepaid inventory 10,114 1,602 Prepaid Expenses and Other Current Assets $ 71,727 $ 132,950

PROPERTY AND EQUIPMENT

PROPERTY AND EQUIPMENT	9 Months Ended
	Sep. 30, 2017
Property, Plant and Equipment [Abstract]
PROPERTY AND EQUIPMENT	NOTE 6 – PROPERTY AND EQUIPMENT. At September 30, 2017 and December 31, 2016, property and equipment consisted of the following: September 30, December 31, Depreciable Life 2017 2016 (Years) Furniture and Fixtures $ 76,671 $ 70,108 7 Computer Equipment 59,511 56,142 5 Leasehold Improvements 39,385 35,011 10 Total Fixed Assets 175,567 161,261 Less: Accumulated Depreciation (81,185 ) (62,260 ) Total Fixed Assets, net $ 94,382 $ 99,001 Non-cash depreciation expense for the three and nine months ending September 30, 2017, respectively, and was $6,777 and $18,925 and $3,346 and $10,025 for the three and nine months ended September 30, 2016, respectively.

SEGMENT INFORMATION

SEGMENT INFORMATION	9 Months Ended
	Sep. 30, 2017
Segment Reporting [Abstract]
SEGMENT INFORMATION	NOTE 7 – SEGMENT INFORMATION. The Company has two identifiable segments as of September 30, 2017; products and advertising. The products segment sells merchandise directly to customers thorough e-commerce distributor portals such as Amazon and eBay and through our proprietary websites and retail location. The advertising segment is focused on producing advertising revenue generated by users “clicking” on website advertisements utilizing several ad network partners and direct advertisers. The following information represents segment activity for the three and nine month periods ended September 30, 2017 and 2016. For the three months ended September 30, 2017 For the three months ended September 30, 2016 Products Advertising Total Products Advertising Total Revenues $ 589,402 $ 131,233 $ 720,625 $ 292,235 $ 113,502 $ 405,737 Intangible assets amortization $ — $ 75,876 $ 75,876 $ — $ 61,582 $ 61,582 Depreciation $ 6,440 $ 337 $ 6,777 $ 2,426 $ 920 $ 3,346 Income/(Loss) from operations $ (541,619 ) $ 69,181 $ (472,438 ) $ (300,803 ) $ (210,479 ) $ (511,282 ) Segment assets $ 1,429,824 $ 2,151,591 $ 3,581,415 $ 1,352,158 $ 856,317 $ 2,208,475 Purchase of assets $ — $ 199,573 $ 199,573 $ 29,415 $ 11,688 $ 41,103 For the nine months ended September 30, 2017 For the nine months ended September 30, 2016 Products Advertising Total Products Advertising Total Revenues $ 1,713,688 $ 334,856 $ 2,048,544 $ 976,056 $ 313,266 $ 1,289,322 Intangible assets amortization $ — $ 227,418 $ 227,418 $ — $ 186,007 $ 186,007 Depreciation $ 16,725 $ 2,200 $ 18,925 $ 8,299 $ 1,726 $ 10,025 Loss from operations $ (1,386,894 ) $ (448,060 ) $ (1,834,954 ) $ (988,648 ) $ (665,623 ) $ (1,654,271 ) Segment assets $ 1,429,824 $ 2,151,591 $ 3,581,415 $ 1,352,158 $ 856,317 $ 2,208,475 Purchase of assets $ 14,305 $ 199,573 $ 213,878 $ 35,036 $ 142,925 $ 177,961

NOTES PAYABLE

NOTES PAYABLE	9 Months Ended
	Sep. 30, 2017
Notes Payable [Abstract]
NOTES PAYABLE	NOTE 8 – NOTES PAYABLE. Long Term Debt to Related Parties, net Following the conversion of outstanding notes in August 2016, the Company issued a series of 12%, 10%, and 6% convertible promissory notes that have conversion prices that create a beneficial conversion to a related party, who is our Chief Executive Officer. These notes mature five years from issuance and are convertible at the option of the holder into shares of common stock at any time prior to maturity at conversion prices of $0.40 or $0.50 per share. A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note. In accordance with this guidance, the intrinsic value of the beneficial conversion features is recorded as a debt discount with a corresponding amount to additional paid in capital. The debt discount is amortized to interest over the five-year life of the note using the effective interest method. A summary of these note issuances to a related party at December 31, 2016 and September 30, 2017 is as follows: Issuance Date Maturity Date Principal Discount Amortization Carry Amortization Carry 09/26/16 09/26/21 $ 100,000 $ 70,000 $ 3,692 $ 33,692 $ 10,500 $ 44,192 10/14/16 10/14/21 100,000 70,000 3,024 33,024 10,500 43,524 10/31/16 10/31/21 100,000 70,000 2,372 32,372 10,500 42,872 11/03/16 11/03/21 50,000 35,000 1,120 16,120 5,250 21,370 11/11/16 11/11/21 100,000 70,000 1,934 31,934 10,500 42,434 11/21/16 11/21/21 50,000 35,000 775 15,775 5,250 21,025 12/15/16 12/15/21 75,000 52,500 488 22,988 7,874 30,864 01/19/17 01/19/22 100,000 70,000 — — 9,823 39,823 02/06/17 02/06/22 100,000 70,000 — — 9,061 39,061 02/24/17 02/24/22 50,000 35,000 — — 3,708 18,708 03/07/17 03/07/22 100,000 70,000 — — 7,941 37,941 04/03/17 04/03/22 75,000 45,000 — — 4,500 34,500 04/10/17 04/10/22 75,000 45,000 — — 4,250 34,250 04/19/17 04/19/22 50,000 30,000 — — 2,683 22,683 05/01/17 05/01/22 50,000 30,000 — — 2,500 22,500 05/11/17 05/11/22 75,000 22,500 — — 1,742 54,242 05/24/17 05/24/22 75,000 45,000 — — 3,484 33,484 06/08/17 06/08/22 100,000 30,000 — — 1,883 71,883 06/27/17 06/27/22 100,000 30,000 — — 1,567 71,567 07/12/17 07/12/22 50,000 5,000 — — 220 45,220 07/26/17 07/26/22 135,000 50,625 — — 1,851 86,226 07/27/17 07/27/22 25,000 9,375 — — 338 15,963 08/01/17 08/01/22 75,000 28,125 — — 938 47,813 08/10/17 08/10/22 25,000 — — — — 25,000 08/23/17 08/23/22 50,000 — — — — 50,000 08/28/17 08/28/22 75,000 — — — — 75,000 08/30/17 08/30/22 75,000 — — — — 75,000 $ 1,525,000 $ 925,000 $ 13,405 $ 185,905 $ 116,863 $ 1,147,145 Amortization of debt discount totaled $116,863 and $305,115 at September 30, 2017 and 2016, respectively. Notes Payable On November 30, 2016, the Company entered into a promissory note agreement with an unaffiliated party in the principal amount of $500,000. The note is unsecured, carries an interest rate of 25% per annum payable in arrears at maturity. The note matures November 30, 2017 and may be prepaid at any time without notice or prepayment penalty. In the event of default of any loan provision, the lender can declare all or any portion of the unpaid principal and interest immediately due and payable. On September 30,2017, the note was amended, extending the maturity to December 31,2017 and reducing the interest rate to 10%. In addition, the note holder reduced the accrued interest due under the note from approximately $106,000 to $50,000 at September 20,2017. This reduction in accrued interest of approximately $56,000 was taken in the third quarter of 2017. Accrued interest on this note totaled $50,347 at September 30, 2017. As a part of the acquisition of Daily Engage Media the Company assumed two Notes Payable to Gibraltar Capital Advances, LLC and Complete Business Solutions Group, Inc. in the amounts of $26,618 and $20,148, respectively. The Company also issued promissory notes in the amount of $380,000 payable to three Daily Engage Media members and a third party, with whom they have a business relationship. The notes mature on September 19, 2018.

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	9 Months Ended
	Sep. 30, 2017
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS AND CONTINGENCIES	NOTE 9 – COMMITMENTS AND CONTINGENCIES. Leases The Company leases its corporate offices at 6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487 under a long-term non-cancellable lease agreement, which contains renewal options. The lease, which was entered into on August 25, 2014 was amended on July 30, 2015 to increase the original approximate 2,014 square feet to approximately 4,450 square feet. The term of the lease was extended and will terminate on March 14, 2019 at a current base rent of for a term of approximately $8,978 per month for the first twelve months with a 3% escalation each year. An additional security deposit of $2,500 was required. Rent is all-inclusive and includes electricity, heat, air-conditioning, and water. The original rent commencement date was October 11, 2014 and will expire on March 14, 2019. The Company leases retail space for its product sales division at 4900 Linton Boulevard, Bay 17A, Delray Beach, FL 33445 under a long-term, non-cancellable lease agreement, which contains renewal options. The lease, which was entered into on August 25, 2014, is for approximately 2,150 square feet for a term of 36 months in Delray Beach, Florida at a base rent of approximately $2,329 per month for the first twelve months with a 3% escalation each year. A security deposit of $3,865, first month's prepaid rent of $3,865, and last month's prepaid rent of $4,015 was paid upon lease execution. The lease is a triple net lease. Common area maintenance is approximately $1,317 per month for the first twelve months with annual escalations not to exceed 4%. The rent commencement date was October 1, 2014 and was initially set to expire on September 30, 2017. In January 2017, this lease was modified and extended concurrent with the expansion of our retail space in the same location. In January 2017, the Company entered into an additional lease and modified and extended our existing lease for our retail site. The new lease agreement provides for an additional 2,720 square feet adjacent to our existing Delray Beach FL location commencing February 1, 2017, and expiring January 31, 2022. This lease provides for one month’s free rent, an initial monthly base rental of $1,757, representing a one-half reduction in rental payments for the first year as an accommodation. Minimum base rental for year two is $3,513 per month, escalating 3% per year thereafter. The Company also provided a $10,000 security deposit and prepaid $96,940 in future rents on the facility through the funding of certain leasehold improvements. Prepaid rent totaled $56,199 at September 30, 2017. Simultaneously, the Company modified our existing lease on the initial space, extending this lease to coincide with the new space, expiring January 31, 2022, at an initial base rental of $2,471 per month, escalating 3% per year thereafter. On December 16, 2016, with an effective date of December 15, 2016 under the terms of the Asset Purchase Agreement, we acquired the assets constituting the Black Helmet Apparel business including various website properties and content, social media content, inventory and other intellectual property rights. (See Note 3) We also acquired the right to assume the lease of their warehouse facility consisting of approximately 2,667 square feet. The lease was renewed for a three-year term in April 2016 with an initial base rental rate of $1,641 per month, and escalating at approximately 3% per year thereafter. Rent expense for the three months ended September 30, 2017 and 2016 was $72,155 and $32,053, respectively and for the nine months ended September 30, 2017 and 2016 was $190,080 and $112,785, respectively. Legal From time-to-time, we may be involved in litigation or be subject to claims arising out of our operations or content appearing on our websites in the normal course of business. Although the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of these ordinary course matters will not have a material adverse effect on our business. Regardless of the outcome, litigation can have an adverse impact on our company because of defense and settlement costs, diversion of management resources and other factors. Other Commitments The Company entered into various contracts or agreements in the normal course of business, which may contain commitments. During the nine months ended September 30, 2017 and 2016, the Company entered into agreements with third party vendors to supply website content and data, website software development, advertising, public relations, and legal services. All of these commitments contain provisions whereby either party may terminate the agreement with specified notice, normally 30 days, and with no further obligation on the part of either party. During the years ended December 31, 2016 and 2015, the Company entered into agreements with third parties related to websites acquired during the respective periods as further discussed in Note 3. In connection with the two acquisitions made in 2016, the Company entered into a management agreement associated with the WarIsBoring website at $5,000 per month through November 18, 2018, and two service agreements in connection the Black Helmet Apparel acquisition at $6,250 per month, each, through December 15, 2019, plus the ability to earn bonuses ranging from $50,000 for the year ending December 31, 2017 to $100,000 for the year ending December 31, 2019 each based upon the satisfaction of certain revenue and gross margin targets. These agreements may be terminated with six months written notice. Future contingent milestone payments under the acquisitions made in 2015 totaled approximately $210,000 and $210,000 for 2017 and 2016, respectively. Total payments for the nine month periods ended September 30, 2017 and 2016 were $112,500 and $0, respectively. Contractual commitments remaining under various acquisition related agreements total: $245,000 in 2017; $205,000 in 2018; $144,000 in 2019 and $0 for 2020 and 2021, respectively. The Company entered into an Executive Employment Agreement with our Chief Executive Officer, with an effective date of June 1, 2014. Under the initial terms of this agreement, the Company would compensate the Chief Executive Officer with a base salary of $75,000 annually, and he is entitled to receive discretionary bonuses as may be awarded by the Company's board of directors from time to time. The initial term of the agreement is three years, and the Company may extend it for an additional one-year period upon written notice at least 180 days prior to the expiration of the term. The Chief Executive Officer's base annual salary was increased to $77,500 in January 2015, $96,000 in July 2015, and to $125,000 effective October 1, 2015 upon recommendation of the Compensation Committee of the board of directors. In May 2016 the Chief Executive Officer suggested and orally agreed to a voluntary reduction in his base salary to $95,000 per annum. The agreement will terminate upon the Chief Executive Officer's death or disability. In the event of a termination upon his death, the Company is obligated to pay his beneficiary or estate an amount equal to one year base salary plus any earned bonus at the time of his death. In the event the agreement is terminated as a result of his disability, as defined in the agreement, he is entitled to continue to receive his base salary for a period of one year. The Company is also entitled to terminate the agreement either with or without case, and the Chief Executive Officer is entitled to voluntarily terminate the agreement upon one year's notice to the Company. In the event of a termination by the Company for cause, as defined in the agreement, or voluntarily by the Chief Executive Officer, the Company is obligated to pay him the base salary through the date of termination. In the event the Company terminates the agreement without cause, the Company is obligated to give him one years' notice of the Company's intent to terminate and, at the end of the one year period, pay an amount equal to two times his annual base salary together with any bonuses which may have been earned as of the date of termination. A constructive termination of the agreement will also occur if the Company materially breaches any term of the agreement or if a successor company to the Company fails to assume the Company's obligations under the employment agreement. In that event, the Chief Executive Officer will be entitled to the same compensation as if the Company terminated the agreement without cause. The employment agreement contains customary non-compete and confidentiality provisions. The Company also agreed to indemnify the Chief Executive Officer pursuant to the provisions of the Company's Amended and Restated Articles of Incorporation and Amended and Restated By-laws. On April 1, 2017 the Company entered into the First Amendment to the Executive Employment Agreement with our Chief Executive Officer. Under the terms of the amendment, the term of his employment was extended to April 1, 2020, which may be further extended for additional one year periods upon 180 day’s notice by us to him. Under the terms of the amendment, Mr. Speyer's base salary was increased to $165,000 annually and he is entitled to earn annual performance bonuses, beginning with the year ending December 31, 2017, ranging from 25% to 80% of his base salary upon our achievement of certain annual revenue and EBITDA targets. All other terms and conditions of his employment agreement remain in full force. On September 19, 2017 in connection with the closing of the acquisition of Daily Engage Media, we entered into three-year employment agreements with Messrs. Harry G. Pagoulatos and George G. Rezitis, two of the members. Mr. Pagoulatos and Mr. Rezitis will serve as chief operating officer and chief technology officer, respectively, of our Daily Engage Media Group. The terms of the employment agreements are identical except for the amount of base salary each individual will receive. We agreed to pay Mr. Pagoulatos an annual base salary of $60,000 during the first year of the term of his employment agreement, which increases to $75,000 annually for the remainder of the term. We agreed to pay Mr. Rezitis an annual base salary of $70,000 during the first year of the term of his employment agreement, which increases to $75,000 annually for the remainder of the term. Both employees are entitled to receive a discretionary bonus as may be awarded by our board of directors in their sole discretion, as well as participation in executive benefit programs we may offer, paid vacation and reimbursement for business expenses. The employment agreements may be terminated upon the death or disability of the employee, by us with or without cause or by the employee. If the employment agreement is terminated upon the employee's death or disability, we are obligated to continuing paying the base salary for a period of 60 days following termination. If the employment agreement is terminated by us for cause (as defined in the agreement) or by the employee, the employee is not entitled to receive any severance or other compensation after the date of termination. If we terminate the employment agreement without cause, we are obligated to pay the base salary and executive benefits for one year following the date of termination. The employment agreements contain customary confidentiality, non-compete and indemnification provisions.

RELATED PARTIES

RELATED PARTIES	9 Months Ended
	Sep. 30, 2017
Related Party Transactions [Abstract]
RELATED PARTIES	NOTE 10 – RELATED PARTIES. As discussed more fully in Note 8, section titled “Long Term Debt to Related Parties, net”, in 2017 and 2016, the Company issued a series of convertible promissory notes to our Chief Executive Officer totaling $1,460,000 and $575,000, respectively. These notes have a conversion price ranging from $0.50 per share to $0.40 per share and resulted in the recognition of a beneficial conversion feature recorded as a debt discount. These notes payable, net of debt discount, total $1,147,145 and $185,905 at September 30, 2017 and December 31, 2016, respectively and mature five years from issuance and are convertible at the option of the holder into shares of common stock at any time prior to maturity at a conversion price of $0.50 per share. A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note. In accordance with this guidance, the intrinsic value of the beneficial conversion features is recorded as a debt discount with a corresponding amount to additional paid in capital. The debt discount is amortized to interest over the five-year life of the note using the effective interest method. The notes are reported net of their unamortized debt discount of $887,855 and $389,095 as of September 30, 2017 and December 31, 2016, respectively. In September 2017, Mr. W. Kip Speyer, the Company’s Chairman and Chief Executive Officer, purchased an aggregate of 500,000 shares of the Company’s Series E Convertible Preferred Stock at a purchase price of $0.40 per share. The designations, rights and preferences of Series E Stock are described in Note 11. The Company used the proceeds from these sales for working capital.

SHAREHOLDERS' EQUITY

SHAREHOLDERS' EQUITY	9 Months Ended
	Sep. 30, 2017
Stockholders' Equity Note [Abstract]
SHAREHOLDERS' EQUITY	NOTE 11 – SHAREHOLDERS’ EQUITY. Preferred Stock The Company has authorized 20,000,000 shares of preferred stock with a par value of $0.01 (the "Preferred Stock"), issuable in such series and with such designations, rights and preferences as the board of directors may determine. The Company's board of directors has previously designated five series of preferred stock, consisting of 10% Series A Convertible Preferred Stock ("Series A Stock"), 10% Series B Convertible Preferred Stock ("Series B Stock"), 10% Series C Convertible Preferred Stock ("Series C Stock"), 10% Series D Convertible Preferred Stock ("Series D Stock") and 10% Series E Convertible Preferred Stock ("Series E Stock"). At September 30, 2017, there were 100,000 shares of Series A Stock and 500,000 shares of Series E Stock issued and outstanding. There are no shares of Series B Stock, Series C Stock or Series D Stock issued and outstanding. The Series A Stock is senior to all other classes of the Company's securities and has a stated value of $0.50 per share. Holders of shares of Series A Stock are entitled to the payment of a 10% dividend payable in shares of the Company’s common stock at a rate of one share of common stock for each 10 shares of Series A Stock, payable annually the 10th business day of January. The shares of Series A Stock are redeemable at the Company's option upon 20 days’ notice for an amount equal to the amount of capital invested. On August 18, 2016, Series A Stockholders converted 1,800,000 shares of Series A Stock into 1,800,000 shares of common stock, leaving 100,000 Series A Stock outstanding. On the 10th business day of January 2018 there were 7,205 shares of common stock dividends owed and payable to the Series A Stockholder of record as dividends on the Series A Stock. On September 6, 2017, the board of directors designated 2,500,000 shares of Preferred Stock as Series E Stock, which such designation was amended on September 29, 2017. Holders of shares of Series E Stock are entitled to 10% dividends, payable monthly as may be permitted under Florida law out of funds legally available therefor. The shares of Series E Stock rank senior to any other class of our equity securities, except for the Series A Stock, have a liquidation preference of $0.40 per share and are not redeemable. The remaining designations, rights and preferences of each of the Series A Stock and Series E Stock are identical, including (i) shares do not have voting rights, except as may be permitted under Florida law, (ii) are convertible into shares of our common stock at the holder's option on a one for one basis, (iii) are entitled to a liquidation preference equal to a return of the capital invested, and (iv) each share will automatically convert into shares of common stock five years from the date of issuance or upon a change in control. Both the voluntary and automatic conversion formulas are subject to proportional adjustment in the event of stock splits, stock dividends and similar corporate events. In September 2017, Mr. W. Kip Speyer, the Company’s Chairman and Chief Executive Officer, purchased an aggregate of 500,000 shares of Series E Stock at a purchase price of $0.40 per share. The Company used the proceeds from these sales for working capital. Stock issued for cash In August 2017 the Company issued 125,000 shares of its common stock for $50,000 or $0.40 per share to a private investor. Stock issued for services On January 16, 2017, the Company issued to a consultant 3,600 shares of its common stock at $0.85 per share, or $3,060, for services rendered. The Company valued these common shares based on the fair value at the date of grant. On April 25, 2017 the Company issued 28,500 shares of its common stock with a fair value of $22,800 on the date of issuance for compensation to employees and officers. Stock issued for dividends In January 2017, the Company issued 10,000 shares of its common stock as dividends to the holder of its Series A preferred stock. Stock issued for acquisition On September 19, 2017, the Company issued 1,100,233 shares of its common stock with a fair value of $429,091 for acquisition of Daily Engage Media. Stock Incentive Plan and Stock Option Grants to Employees and Directors The Company accounts for stock option compensation issued to employees for services in accordance with ASC Topic 718, “ Compensation – Stock Compensation Equity-Based Payments to Non-Employees Stock options issued to consultants and other non-employees as compensation for services provided to the Company are accounted for based on the fair value of the services provided or the estimated fair market value of the option, whichever is more reliably measurable in accordance with ASC 505 , The Company has adopted three stock option plans, the terms of which are substantially identical. The purpose of each plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under each plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Compensation Committee of the Company's board of directors administers each plan. The material terms of each option which may be granted under each plan will contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted, and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the plan, as may be determined by the Committee and specified in the grant instrument. Stock Option Plans On April 20, 2011, the Company's board of directors and majority stockholder adopted the 2011 Stock Option Plan (the “2011 Plan”) under which the Company reserved for issuance an aggregate of 900,000 shares of common stock for grants to be made under the 2011 Plan. The maximum aggregate number of shares of common stock that shall be subject to grants made under the 2011 Plan to any individual during any calendar year is 180,000 shares. As of September 30, 2017, 27,000 shares were remaining under the 2011 Plan for future issuance. On April 1, 2013, the Company's board of directors and majority stockholder adopted the 2013 Stock Option Plan (the “2013 Plan”) under which the Company reserved for issuance an aggregate of 900,000 shares of common stock for grants to be made under the 2013 Plan. The maximum aggregate number of shares of common stock that shall be subject to grants made under the 2013 Plan to any individual during any calendar year is 180,000 shares. As of September 30, 2017, 134,000 shares were remaining under the 2013 Plan for future issuance. On May 22, 2015, the Company's board of directors adopted the 2015 Stock Option Plan (the “2015 Plan”) under which the Company reserved for issuance an aggregate of 1,000,000 shares of common stock for grants to be under the 2015 Plan. The majority shareholders of the Company ratified the adoption of the 2015 Plan on June 17, 2015. The maximum aggregate number of shares of common stock that shall be subject to grants made under the 2015 Plan to any individual during any calendar year is 100,000 shares. As of September 30, 2017, 439,000 shares were remaining under the 2015 Plan for future issuance. On March 22, 2016 the Company granted 100,000 ten-year stock options, which have an exercise price of $0.695 per share to an executive officer and director. The aggregate fair value of these options was computed at $39,901 or $0.3990 per option. On March 22, 2016 the Company granted 46,000 ten-year stock options, which have an exercise price of $0.695 per share to a director. The aggregate fair value of these options was computed at $18,354 or $0.3990 per option. On September 1, 2017 the Company granted 10,000 ten-year stock options, which have an exercise price of $0.50 per share. The aggregate fair value of these options was computed at $1,840 or $0.184 per option. The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates. The Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors, which is subject to ASC Topic 718 requirements. These amounts are estimates and thus may not be reflective of actual future results, nor amounts ultimately realized by recipients of these grants. The Company recognizes share-based compensation expense on a straight-line basis over the requisite service period for each award. The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted during the nine months ended September 30, 2017 and 2016: Nine Months Ended September 30, Assumptions: 2017 2016 Expected term (years) 6.25 6.25 Expected volatility 52 % 63 % Risk-free interest rate 1.99 % 0.38 % Dividend yield 0 % 0 % Expected forfeiture rate 0 % 0 % The expected life is computed using the simplified method, which is the average of the vesting term and the contractual term. The expected volatility is based on an average of similar public company’s historical volatility. The risk-free interest rate is based on the U.S. Treasury yields with terms equivalent to the expected term of the related option at the time of the grant. Dividend yield is based on historical trends. While the Company believes these estimates are reasonable, the compensation expense recorded would increase if the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased. The Company recorded $21,983 and $30,069 stock option expense for the three months ended September 30, 2017 and 2016, respectively and $95,821 and $107,193 for the nine months ended September 30, 2017 and 2016, respectively. The non-cash stock option expense has been recognized as a component of general and administrative expenses in the accompanying unaudited condensed consolidated financial statements. As of September 30, 2017 there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $104,051 to be recognized through August 2020. A summary of the Company's stock option activity during the nine months ended September 30, 2017 is presented below: Number of Options Weighted Average Exercise Price Weighted Average Remaining Contractual Term Aggregate Intrinsic Value Balance Outstanding, December 31, 2016 2,281,000 $ 0.47 6.8 $ 795,185 Granted 10,000 — — — Exercised — — — — Forfeited (104,000 ) — — — Expired — — — — Balance Outstanding, September 30, 2017 2,187,000 $ 0.45 5.9 $ 220,174 Exercisable at September 30, 2017 1,640,000 $ 0.31 3.8 Summarized information with respect to options outstanding under the three option plans at September 30, 2017 is as follows: Options Outstanding Options Exercisable Range or Exercise Price Number Outstanding Remaining Average Contractual Life (In Years) Weighted Average Exercise Price Number Exercisable Weighted Average Exercise Price Remaining Average Conversion Life (In Years) 0.14 - 0.24 720,000 1.1 $ 0.14 720,000 $ 0.14 1.1 0.25 - 0.49 351,000 1.7 $ 0.28 351,000 $ 0.28 1.6 0.50 - 0.85 1,116,000 3.1 $ 0.69 569,000 $ 0.60 1.2 2,187,000 5.9 $ 0.45 1,640,000 $ 0.31 3.8

CONCENTRATIONS

CONCENTRATIONS	9 Months Ended
	Sep. 30, 2017
Risks and Uncertainties [Abstract]
CONCENTRATIONS	NOTE 12 – CONCENTRATIONS. The Company has historically purchases a substantial amount of its products from two vendors; Citizens Watch Company of America, Inc., and Bulova Corporation. The following table provides information on the percentage of purchases in during the three and nine months ended September 30, 2017 and 2016 from these vendors: Three Months Ended September 30, Nine Months Ended September 30, 2017 2016 2017 2016 Citizens 52 % 37 % 58 % 40 % Bulova 17 % 18 % 18 % 18 % Although we continue to add additional product vendors and we continue to expand our product line and vendor relationships, due to continued high concentration and reliance on these two vendors, the loss of one of these two vendors could adversely affect the Company's operations. The Company generates revenues from two segments: product sales and advertising. The sharp increase in PayPal/eBay concentration is due to our acquisition of the Black Helmet Apparel business in December 2016. Due to high concentration and reliance on these portals, the loss of a working relationship with either of these two portals could adversely affect the Company's operations. In addition, a substantial amount of payments for our products sold are processed through PayPal and Amazon. A disruption in PayPal or Amazon payment processing could have an adverse effect on the Company's operations and cash flow. During the three months ended September 30, 2017 these two portals accounted for 52% and 47%, respectively, of our total product sales as compared to 7% and 92% in the three months ended September 30, 2016. During the nine months September 30, 2017 these two portals accounted for 51% and 48%, respectively, of our total product sales as compared to 7% and 90% in the nine months ended September 30, 2016. Credit Risk The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. However, cash balances in excess of the FDIC insured limit of $250,000 are at risk. At September 30, 2017 and December 31, 2016, respectively, the Company had no cash balances in excess of the FDIC insured limit. Concentration of Funding During the nine months ended September 30, 2017, the Company's funding was provided primarily through the issuance of $950,000 in convertible notes and the sale of Series E Stock to an officer and director of the Company. See Notes 8 and 10.

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	9 Months Ended
	Sep. 30, 2017
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	NOTE 13 – SUBSEQUENT EVENTS. Subsequent to September 30, 2017, Mr. W. Kip Speyer, the Company’s Chairman and Chief Executive Officer, purchased an aggregate of 625,000 shares of Series E Stock at a purchase price of $0.40 per share. The designations, rights and preferences of Series E Stock as described in Note 11. The Company used the proceeds from these sales for working capital. On November 14, 2017, the Company entered into an Amendment to the Amended and Restated Membership Interest Purchase Agreement dated September 19, 2017 by and among our company, Daily Engage Media and the members of Daily Engage Media which modified the terms of the escrow arrangement for the earnout shares. Under the terms of the amendment, instructions to our transfer agent have been deposited in escrow in lieu of certificates representing the earnout shares. In connection therewith, the parties entered into an Amended and Restated Escrow Agreement.

NATURE OF OPERATIONS AND SUMM22

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	9 Months Ended
	Sep. 30, 2017
Accounting Policies [Abstract]
Organization and Nature of Operations	Organization and Nature of Operations Bright Mountain Media, Inc. is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011. Its wholly owned subsidiary, Bright Watches, LLC was formed as a Florida limited liability company in December 2015, and Daily Engage Media Group LLC (“Daily Engage Media”) was formed as a New Jersey limited liability company in February 2015. When used herein, the terms "BMTM, " the "Company," "we," "us," "our" or "Bright Mountain" refers to Bright Mountain Media, Inc. and its subsidiaries. The Company is a digital media holding company for online assets targeting and servicing the military and public safety markets. The Company owns and manages 24 websites which are customized to provide our niche users, including active, reserve and retired military, law enforcement, first responders and other public safety employees with information and news that we believe may be of interest to them. Coupled with its recently acquired wholly owned subsidiary, Daily Engage Media, the Company has evolved to place its emphasis on providing quality content on its websites to drive traffic increases so that it can monetize these visits through advertising revenue. We generate revenues from two segments, product sales and advertising. The advertising segment consists primarily of advertising revenue and a small amount of subscription and service revenue. On December 16, 2016, with an effective date of December 15, 2016, under the terms of an Asset Purchase Agreement, the Company acquired the assets, constituting the Black Helmet Apparel business (“Black Helmet Apparel”), from Sostre Enterprises, Inc. Assets acquired included various website properties and content, social media content, inventory and other intellectual property rights. The Black Helmet Apparel line of apparel features clothing and accessories focused on first responders. On September 19, 2017, under the terms of an Amended and Restated Membership Interest Purchase Agreement with Daily Engage Media, and its members, the Company acquired 100% of the membership interests of Daily Engage Media. Launched in 2015, Daily Engage Media is an ad network that connects advertisers with approximately 200 digital publications worldwide.
Basis of Presentation	Basis of Presentation The interim unaudited condensed consolidated financial statements included herein have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). In the opinion of the Company’s management, all adjustments necessary to present fairly the consolidated results of operations and cash flows for the nine months ended September 30, 2017 and the consolidated financial position as of September 30, 2017 have been made. The results of operations for such interim period are not necessarily indicative of the operating results expected for the full year.
Principles of Consolidation	Principles of Consolidation The interim unaudited condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All significant intercompany transactions and balances have been eliminated in consolidation.
Use of Estimates	Use of Estimates Our consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States (“GAAP”). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets and the valuation of equity based transactions.
Cash and Cash Equivalents	Cash and Cash Equivalents The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents.
Fair Value of Financial Instruments and Fair Value Measurements	Fair Value of Financial Instruments and Fair Value Measurements The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for financial and non-financial assets and liabilities in accordance with Accounting Standards Codification (“ASC”) 820 “ Fair Value Measurements and Disclosures Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities. Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active. Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.
Accounts Receivable	Accounts Receivable Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 60 or net 90 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made.
Inventories	Inventories Inventories consist of finished goods and are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value.
Revenue Recognition	Revenue Recognition The Company recognizes revenue on our products in accordance with ASC 605, “ Revenue Recognition · Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly; · Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space and; · Advertising revenues are generated by users “clicking” on website advertisements utilizing several ad network partners. Revenues are recognized net of their fees for Company owned websites upon receipt of payment by the ad network partner since the revenue is not determinable until it is received; and The Company follows the guidance of ASC 605-50-25, “ Revenue Recognition, Customer Payments Our Daily Engage Media subsidiary is an Advertising Exchange Company that matches advertisers with publishers. Revenue is generated and recognized when ads appear and are viewed on websites in the Company’s portfolio.
Cost of Sales and Cost of Revenues	Cost of Sales and Cost of Revenues Components of costs of sales for the products segment include product costs, shipping costs to customers and any inventory adjustments for product sales. Cost of revenue for the advertising segment consists of revenue share payments to media providers and website publishers that are directly related to a revenue-generating event. The Company becomes obligated to make the revenue share payments in the period the advertising impressions, click-throughs, actions or lead-based information are delivered or occur.
Shipping and Handling Costs	Shipping and Handling Costs The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.
Sales Return Reserve Policy	Sales Return Reserve Policy Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time.
Product Warranty Reserve Policy	Product Warranty Reserve Policy The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty
Property and Equipment	Property and Equipment Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of five to seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets with a purchase price below our capitalization threshold of $500 are expensed as incurred.
Website Development Costs	Website Development Costs The Company accounts for its website development costs in accordance with ASC 350-50, “ Website Development Costs ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years. As of September 30, 2017 and 2016, all website development costs have been expensed.
Amortization and Impairment of Long-Lived Assets	Amortization and Impairment of Long-Lived Assets Amortization and impairment of long-lived assets are non-cash expenses relating primarily to intangible assets. The Company accounts for long-lived assets in accordance with the provisions of ASC 360-10 “ Accounting for the Impairment or Disposal of Long-Lived Assets Website acquisition costs, including related customer relationships and non-compete agreements, are amortized over three to five years. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. While it is likely that we will have significant amortization expense as we continue to acquire websites, we believe that intangible assets represent costs incurred by the acquired website to build value prior to acquisition and the related amortization and impairment charges of assets, if applicable, are not ongoing costs of doing business. Non-cash amortization loss is included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended September 30, 2017 and 2016, non-cash amortization expense was $75,876 and $61,582, respectively. For the nine months ended September 30, 2017 and 2016, non-cash amortization expense was $227,418 and $186,007, respectively.
Stock-Based Compensation	Stock-Based Compensation The Company accounts for stock-based instruments issued to employees for services in accordance with ASC 718 “ Compensation – Stock Compensation Equity-Based Payments to Non-Employees
Advertising, Marketing and Promotion Costs	Advertising, Marketing and Promotion Costs Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended September 30, 2017 and 2016, advertising, marketing and promotion expense was $66,436 and $3,050, respectively. For the nine months ended September 30, 2017 and 2016, advertising, marketing and promotion expense was $231,669 and $15,156, respectively.
Income Taxes	Income Taxes We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized. The Company follows the provisions of ASC 740-10 Accounting for Uncertain Income Tax Positions. As of September 30, 2017, tax years 2016, 2015, and 2014 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.
Basic and Diluted Net Earnings (Loss) Per Common Share	Basic and Diluted Net Earnings (Loss) Per Common Share In accordance with ASC 260-10 “ Earnings Per Share
Segment Information	Segment Information In accordance with the provisions of ASC 280-10, “ Disclosures about Segments of an Enterprise and Related Information
Recent Accounting Pronouncements	Recent Accounting Pronouncements In June 2014, FASB issued Accounting Standards Update (“ASU”) No. 2014-09, “ Revenue from Contracts with Customers Revenue Recognition Revenue Recognition – Construction-Type and Production-Type Contracts In August 2014, the FASB issued ASU No. 2014-15, “ Presentation of Financial Statements - Going Concern In July 2015, FASB issued ASU No. 2015-11 , “Inventory (Topic 330): Simplifying the Measurement of Inventory . In February 2016, the FASB issued ASU 2016-02 “ Leases In March 2016, the FASB issued ASU 2016-09, Compensation – Stock Compensation: Improvements to Employee Share-Based Payment Accounting In April 2016, the FASB issued ASU 2016–10 “Revenue from Contract with Customers (ASC 606): Identifying Performance Obligations and Licensing.” In April 2016, the FASB issued ASU No. 2016-15, “Classification of Certain Cash Receipts and Cash Payments” In January 2017, the FASB issued 2017-04, Intangibles - Goodwill and Other

ACQUISITIONS (Tables)

ACQUISITIONS (Tables)	9 Months Ended
	Sep. 30, 2017
Business Acquisition [Line Items]
Schedule of Pro forma results	The following table sets forth a summary of the unaudited pro forma results of the Company as if the acquisition of the assets constituting the Black Helmet Apparel business which was closed in December 2016 and the acquisition of Daily Engage Media which closed in September 2017, had taken place on the first day of the periods presented. These combined results are not necessarily indicative of the results that may have been achieved had the assets been acquired as of the first day of the periods presented. Three Months Nine Months September 30, September 30, 2016 2016 Total revenue $ 925,691 $ 2,416,562 Total expenses 1,989,494 5,064,116 Preferred stock dividend 60,339 278,525 Net loss attributable to common shareholders $ (1,124,142 ) $ (2,926,079 ) Basic and diluted net loss per share $ (0.03 ) $ (0.07 )
Schedule of Intangible Assets	At September 30, 2017 and December 31, 2016, respectively, intangible assets consisted of the following: September 30, December 31, 2017 2016 Intangible Assets $ 2,040,239 $ 1,739,179 Less: Accumulated Amortization (617,443 ) (581,045 ) Less: Impairment Loss (191,020 ) (191,020 ) Intangible Assets, net $ 1,231,776 $ 967,114
Warisboring.com [Member]
Business Acquisition [Line Items]
Schedule of Discounted Fair Value of Consideration Transferred	The Company has initially determined there was only two amortizable intangible assets. The acquisition date estimated fair value of the consideration transferred consisted of the following: Customer and related relationships $ 39,578 Website 177,690 Total $ 217,268
Daily Engage Media [Member]
Business Acquisition [Line Items]
Summary of Assets Acquired and Liabilities Assumed	The final accounting for the acquisition of Daily Engage Media has not been completed and will be completed during the first quarter of 2018. The preliminary allocation of the purchase price to the assets acquired and liabilities assumed based on the estimated fair values is as follows: Tangible assets acquired $ 106,534 Liabilities assumed (237,855 ) Exchange platform 50,000 Tradename 150,000 Customer relationships 250,000 Non-compete agreements 192,000 Goodwill 502,823 Total purchase price $ 1,013,502
Black Helmet Apparel [Member]
Business Acquisition [Line Items]
Summary of Assets Acquired and Liabilities Assumed	A summary of assets acquired is as follows: Inventory $ 58,000 Intangibles – website 80,000 Intangibles – trade name 150,000 Intangibles – customer relationships 252,000 Intangibles – non-compete agreements 120,000 Total assets acquired $ 660,000

INVENTORIES (Tables)

INVENTORIES (Tables)	9 Months Ended
	Sep. 30, 2017
Inventory Disclosure [Abstract]
Schedule of Inventories	At September 30, 2017 and December 31, 2016 inventories consisted of the following: September 30, December 31, 2017 2016 Product inventory: clocks and watches $ 788,851 $ 982,283 Product inventory: Black Helmet Apparel and GoPoliceBlotter.com 195,671 144,789 Total inventory balance $ 984,522 $ 1,127,072

PREPAID COSTS AND EXPENSES (Tab

PREPAID COSTS AND EXPENSES (Tables)	9 Months Ended
	Sep. 30, 2017
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Schedule of Prepaid Costs and Expenses	At September 30, 2017 and December 31, 2016, prepaid expenses and other current assets consisted of the following: September 30, December 31, 2017 2016 Prepaid rent $ 27,199 $ 46,523 Prepaid insurance 18,885 84,825 Prepaid expense 15,529 — Prepaid inventory 10,114 1,602 Prepaid Expenses and Other Current Assets $ 71,727 $ 132,950

PROPERTY AND EQUIPMENT (Tables)

PROPERTY AND EQUIPMENT (Tables)	9 Months Ended
	Sep. 30, 2017
Property, Plant and Equipment [Abstract]
Schedule of Property and Equipment	At September 30, 2017 and December 31, 2016, property and equipment consisted of the following: September 30, December 31, Depreciable Life 2017 2016 (Years) Furniture and Fixtures $ 76,671 $ 70,108 7 Computer Equipment 59,511 56,142 5 Leasehold Improvements 39,385 35,011 10 Total Fixed Assets 175,567 161,261 Less: Accumulated Depreciation (81,185 ) (62,260 ) Total Fixed Assets, net $ 94,382 $ 99,001

SEGMENT INFORMATION (Tables)

SEGMENT INFORMATION (Tables)	9 Months Ended
	Sep. 30, 2017
Segment Reporting [Abstract]
Schedule of segment activity	The following information represents segment activity for the three and nine month periods ended September 30, 2017 and 2016. For the three months ended September 30, 2017 For the three months ended September 30, 2016 Products Advertising Total Products Advertising Total Revenues $ 589,402 $ 131,233 $ 720,625 $ 292,235 $ 113,502 $ 405,737 Intangible assets amortization $ — $ 75,876 $ 75,876 $ — $ 61,582 $ 61,582 Depreciation $ 6,440 $ 337 $ 6,777 $ 2,426 $ 920 $ 3,346 Income/(Loss) from operations $ (541,619 ) $ 69,181 $ (472,438 ) $ (300,803 ) $ (210,479 ) $ (511,282 ) Segment assets $ 1,429,824 $ 2,151,591 $ 3,581,415 $ 1,352,158 $ 856,317 $ 2,208,475 Purchase of assets $ — $ 199,573 $ 199,573 $ 29,415 $ 11,688 $ 41,103 For the nine months ended September 30, 2017 For the nine months ended September 30, 2016 Products Advertising Total Products Advertising Total Revenues $ 1,713,688 $ 334,856 $ 2,048,544 $ 976,056 $ 313,266 $ 1,289,322 Intangible assets amortization $ — $ 227,418 $ 227,418 $ — $ 186,007 $ 186,007 Depreciation $ 16,725 $ 2,200 $ 18,925 $ 8,299 $ 1,726 $ 10,025 Loss from operations $ (1,386,894 ) $ (448,060 ) $ (1,834,954 ) $ (988,648 ) $ (665,623 ) $ (1,654,271 ) Segment assets $ 1,429,824 $ 2,151,591 $ 3,581,415 $ 1,352,158 $ 856,317 $ 2,208,475 Purchase of assets $ 14,305 $ 199,573 $ 213,878 $ 35,036 $ 142,925 $ 177,961

NOTES PAYABLE (Tables)

NOTES PAYABLE (Tables)	9 Months Ended
	Sep. 30, 2017
Notes Payable [Abstract]
Summary of Note Issuances to Related Parties	A summary of these note issuances to a related party at December 31, 2016 and September 30, 2017 is as follows: Issuance Date Maturity Date Principal Discount Amortization Carry Amortization Carry 09/26/16 09/26/21 $ 100,000 $ 70,000 $ 3,692 $ 33,692 $ 10,500 $ 44,192 10/14/16 10/14/21 100,000 70,000 3,024 33,024 10,500 43,524 10/31/16 10/31/21 100,000 70,000 2,372 32,372 10,500 42,872 11/03/16 11/03/21 50,000 35,000 1,120 16,120 5,250 21,370 11/11/16 11/11/21 100,000 70,000 1,934 31,934 10,500 42,434 11/21/16 11/21/21 50,000 35,000 775 15,775 5,250 21,025 12/15/16 12/15/21 75,000 52,500 488 22,988 7,874 30,864 01/19/17 01/19/22 100,000 70,000 — — 9,823 39,823 02/06/17 02/06/22 100,000 70,000 — — 9,061 39,061 02/24/17 02/24/22 50,000 35,000 — — 3,708 18,708 03/07/17 03/07/22 100,000 70,000 — — 7,941 37,941 04/03/17 04/03/22 75,000 45,000 — — 4,500 34,500 04/10/17 04/10/22 75,000 45,000 — — 4,250 34,250 04/19/17 04/19/22 50,000 30,000 — — 2,683 22,683 05/01/17 05/01/22 50,000 30,000 — — 2,500 22,500 05/11/17 05/11/22 75,000 22,500 — — 1,742 54,242 05/24/17 05/24/22 75,000 45,000 — — 3,484 33,484 06/08/17 06/08/22 100,000 30,000 — — 1,883 71,883 06/27/17 06/27/22 100,000 30,000 — — 1,567 71,567 07/12/17 07/12/22 50,000 5,000 — — 220 45,220 07/26/17 07/26/22 135,000 50,625 — — 1,851 86,226 07/27/17 07/27/22 25,000 9,375 — — 338 15,963 08/01/17 08/01/22 75,000 28,125 — — 938 47,813 08/10/17 08/10/22 25,000 — — — — 25,000 08/23/17 08/23/22 50,000 — — — — 50,000 08/28/17 08/28/22 75,000 — — — — 75,000 08/30/17 08/30/22 75,000 — — — — 75,000 $ 1,525,000 $ 925,000 $ 13,405 $ 185,905 $ 116,863 $ 1,147,145

SHAREHOLDERS' EQUITY (Tables)

SHAREHOLDERS' EQUITY (Tables)	9 Months Ended
	Sep. 30, 2017
Stockholders' Equity Note [Abstract]
Schedule of Assumptions Used in Valuing Stock Options	The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted during the nine months ended September 30, 2017 and 2016: Nine Months Ended September 30, Assumptions: 2017 2016 Expected term (years) 6.25 6.25 Expected volatility 52 % 63 % Risk-free interest rate 1.99 % 0.38 % Dividend yield 0 % 0 % Expected forfeiture rate 0 % 0 %
Summary of Stock Option Activity	A summary of the Company's stock option activity during the nine months ended September 30, 2017 is presented below: Number of Options Weighted Average Exercise Price Weighted Average Remaining Contractual Term Aggregate Intrinsic Value Balance Outstanding, December 31, 2016 2,281,000 $ 0.47 6.8 $ 795,185 Granted 10,000 — — — Exercised — — — — Forfeited (104,000 ) — — — Expired — — — — Balance Outstanding, September 30, 2017 2,187,000 $ 0.45 5.9 $ 220,174 Exercisable at September 30, 2017 1,640,000 $ 0.31 3.8
Schedule of options outstanding under the option plans	Summarized information with respect to options outstanding under the three option plans at September 30, 2017 is as follows: Options Outstanding Options Exercisable Range or Exercise Price Number Outstanding Remaining Average Contractual Life (In Years) Weighted Average Exercise Price Number Exercisable Weighted Average Exercise Price Remaining Average Conversion Life (In Years) 0.14 - 0.24 720,000 1.1 $ 0.14 720,000 $ 0.14 1.1 0.25 - 0.49 351,000 1.7 $ 0.28 351,000 $ 0.28 1.6 0.50 - 0.85 1,116,000 3.1 $ 0.69 569,000 $ 0.60 1.2 2,187,000 5.9 $ 0.45 1,640,000 $ 0.31 3.8

CONCENTRATIONS (Tables)

CONCENTRATIONS (Tables)	9 Months Ended
	Sep. 30, 2017
Risks and Uncertainties [Abstract]
Schedule of Percentage of Purchases from Major Vendors	The following table provides information on the percentage of purchases in during the three and nine months ended September 30, 2017 and 2016 from these vendors: Three Months Ended September 30, Nine Months Ended September 30, 2017 2016 2017 2016 Citizens 52 % 37 % 58 % 40 % Bulova 17 % 18 % 18 % 18 %

NATURE OF OPERATIONS AND SUMM31

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details)	3 Months Ended		9 Months Ended		12 Months Ended
	Sep. 30, 2017USD ($)	Sep. 30, 2016USD ($)	Sep. 30, 2017USD ($)shares	Sep. 30, 2016USD ($)shares	Dec. 31, 2016	Sep. 19, 2017
Number of websites owns			24
Non-cash amortization expense	$ 75,876	$ 61,582	$ 227,418	$ 186,007
Non-cash stock-based stock option compensation	21,983	30,069	95,821	107,193
Advertising, marketing and promotion expense	$ 66,436	$ 3,050	231,669	$ 15,156
Property and equipment, capitalization threshold			$ 500
Stock Option [Member]
Common stock equivalent shares | shares			2,187,000	2,267,000
Convertible Preferred Stock [Member]
Common stock equivalent shares | shares			600,000	100,000
Convertible Notes Payable [Member]
Common stock equivalent shares | shares			4,300,000	200,000
Internal Revenue Service (IRS) [Member] | 2016 [Member]
Open Tax Year			2,016
Internal Revenue Service (IRS) [Member] | 2015 [Member]
Open Tax Year			2,015
Internal Revenue Service (IRS) [Member] | 2014 [Member]
Open Tax Year			2,014
Website Development Costs [Member]
Finite-Lived Intangible Asset, Useful Life			5 years
Computer Equipment [Member]
Property, Plant and Equipment, Useful Life			5 years		5 years
Furniture and Fixtures [Member]
Property, Plant and Equipment, Useful Life			7 years		7 years
Minimum [Member]
Contractual payment terms			60 days
Minimum [Member] | Website Acquisition Costs [Member]
Finite-Lived Intangible Asset, Useful Life			3 years
Minimum [Member] | Furniture and Fixtures [Member]
Property, Plant and Equipment, Useful Life			5 years
Maximum [Member]
Contractual payment terms			90 days
Maximum [Member] | Website Acquisition Costs [Member]
Finite-Lived Intangible Asset, Useful Life			5 years
Maximum [Member] | Furniture and Fixtures [Member]
Property, Plant and Equipment, Useful Life			7 years
Daily Engage Media [Member]
Purchase of membership interest						100.00%

GOING CONCERN (Narrative) (Deta

GOING CONCERN (Narrative) (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016	Dec. 31, 2016
GOING CONCERN [Abstract]
Net loss	$ 546,801	$ 808,401	$ 2,103,981	$ 1,989,265
Net cash used in operating activities			1,372,589	$ 1,394,127
Accumulated deficit	$ 10,928,787		$ 10,928,787		$ 8,824,806

ACQUISITIONS (Narrative) (Detai

ACQUISITIONS (Narrative) (Details) - USD ($)	Mar. 03, 2017	Feb. 02, 2016	Jan. 04, 2016	Jan. 02, 2016	Dec. 16, 2016	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016	Sep. 19, 2017	Dec. 31, 2016
Business Acquisition [Line Items]
Aggregate purchase price		$ 15,000						$ 217,268
Cash payment for acquisition								112,500	$ 0
Non-cash amortization expense						$ 75,876	$ 61,582	227,418	186,007
Tradenames						300,000		300,000			$ 150,000
Principal amount						1,525,000		1,525,000
Operating income						(472,438)	$ (511,282)	(1,834,954)	(1,654,271)
Black Helmet Apparel [Member]
Business Acquisition [Line Items]
Cash payment for acquisition					$ 250,000
Number of shares issued for purchase consideration					200,000
Value of shares issued for purchase consideration					$ 170,000
Liabilities assumed					40,000
Forgiveness of working capital advances					$ 200,000
Warisboring.com [Member]
Business Acquisition [Line Items]
Aggregate purchase price				$ 250,000				217,268
Cash payment for acquisition			$ 100,000
Balance payment of acquisition			$ 150,000
Monthly payment percenage of net revenues			30.00%
Future monthly payments						150,000		150,000
Present value of future monthly payments						$ 117,268		117,268
Net of discount								$ 32,732
Discount rate								12.00%
Amortization of discount, Net								$ 8,183	$ 8,184
Daily Engage Media [Member]
Business Acquisition [Line Items]
Purchase of membership interest										100.00%
Number of shares issued for purchase consideration	1,100,223
Value of shares issued for purchase consideration	$ 429,091
Liabilities assumed	237,855
Forgiveness of working capital advances	204,411
Amount paid through delivery of unsecured debt	380,000
Principal amount	80,000
Daily Engage Media [Member] | Year-One Earn out Period [Member]
Business Acquisition [Line Items]
Cash payment for acquisition	$ 500,000
Number of shares issued for purchase consideration	1,008,547
Revenues	$ 20,228,954
Operating income	3,518,623
Daily Engage Media [Member] | Year-Two Earn out Period [Member]
Business Acquisition [Line Items]
Cash payment for acquisition	$ 500,000
Number of shares issued for purchase consideration	796,221
Revenues	$ 60,385,952
Operating income	11,380,396
Daily Engage Media [Member] | Year-Three Earn out Period [Member]
Business Acquisition [Line Items]
Cash payment for acquisition	$ 550,000
Number of shares issued for purchase consideration	723,523
Revenues	$ 96,512,204
Operating income	$ 18,524,967
Daily Engage Media [Member] | Mr. Vinay Belani [Member]
Business Acquisition [Line Items]
Number of shares issued for purchase consideration	275,058

ACQUISITIONS (Schedule of estim

ACQUISITIONS (Schedule of estimated discounted fair value) (Details) - USD ($)	Feb. 02, 2016	Sep. 30, 2017
Business Acquisition [Line Items]
Total	$ 15,000	$ 217,268
Customer and related relationships [Member]
Business Acquisition [Line Items]
Total		39,578
Website [Member]
Business Acquisition [Line Items]
Total		$ 177,690

ACQUISITIONS (Schedule of summa

ACQUISITIONS (Schedule of summary of assets acquired) (Details)	Dec. 16, 2016USD ($)
Business Acquisition [Line Items]
Inventory	$ 58,000
Total assets acquired	660,000
Website [Member]
Business Acquisition [Line Items]
Intangibles	80,000
Trade name [Member]
Business Acquisition [Line Items]
Intangibles	150,000
Customer relationships [Member]
Business Acquisition [Line Items]
Intangibles	252,000
Non compete agreements [Member]
Business Acquisition [Line Items]
Intangibles	$ 120,000

ACQUISITIONS (Schedule of Pro f

ACQUISITIONS (Schedule of Pro forma results) (Details) - USD ($)	3 Months Ended	9 Months Ended
	Sep. 30, 2016	Sep. 30, 2016
Business Combinations [Abstract]
Total revenue	$ 925,691	$ 2,416,562
Total expenses	1,989,494	5,064,116
Preferred stock dividend	60,339	278,525
Net loss attributable to common shareholders	$ (1,124,142)	$ (2,926,079)
Basic and diluted net loss per share	$ (0.03)	$ (0.07)

ACQUISITIONS (Schedule of Intan

ACQUISITIONS (Schedule of Intangible Assets) (Details) - USD ($)	Sep. 30, 2017	Dec. 31, 2016
Business Combinations [Abstract]
Intangible Assets	$ 2,040,239	$ 1,739,179
Less: Accumulated Amortization	(617,443)	(581,045)
Less: Impairment Loss	(191,020)	(191,020)
Intangible Assets, net	$ 1,231,776	$ 967,114

ACQUISITIONS (Schedule of Asset

ACQUISITIONS (Schedule of Assets Acquired and Liabilities Assumed Fair Value) (Details) - USD ($)	Sep. 30, 2017	Mar. 03, 2017	Dec. 31, 2016
Business Acquisition [Line Items]
Goodwill	$ 502,823
Daily Engage Media [Member]
Business Acquisition [Line Items]
Tangible assets acquired		$ 106,534
Liabilities assumed		(237,855)
Goodwill		502,823
Total purchase price		1,013,502
Daily Engage Media [Member] | Exchange Platform [Member]
Business Acquisition [Line Items]
Intangible assets		50,000
Daily Engage Media [Member] | Trade name [Member]
Business Acquisition [Line Items]
Intangible assets		150,000
Daily Engage Media [Member] | Customer Relationships [Member]
Business Acquisition [Line Items]
Intangible assets		250,000
Daily Engage Media [Member] | Non compete agreements [Member]
Business Acquisition [Line Items]
Intangible assets		$ 192,000

INVENTORIES (Details)

INVENTORIES (Details) - USD ($)	Sep. 30, 2017	Dec. 31, 2016
Inventory [Line Items]
Inventory Balance	$ 984,522	$ 1,127,072
Product inventory: clocks and watches [Member]
Inventory [Line Items]
Inventory Balance	788,851	982,283
Product inventory: Black Helmet Apparel and GoPoliceBlotter.com [Member]
Inventory [Line Items]
Inventory Balance	$ 195,671	$ 144,789

PREPAID COSTS AND EXPENSES (Det

PREPAID COSTS AND EXPENSES (Details) - USD ($)	Sep. 30, 2017	Dec. 31, 2016
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Prepaid rent	$ 27,199	$ 46,523
Prepaid insurance	18,885	84,825
Prepaid expense	15,529
Prepaid inventory	10,114	1,602
Prepaid Expenses and Other Current Assets	$ 71,727	$ 132,950

PROPERTY AND EQUIPMENT (Details

PROPERTY AND EQUIPMENT (Details) - USD ($)	3 Months Ended		9 Months Ended		12 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016	Dec. 31, 2016
Property, Plant and Equipment [Line Items]
Total Fixed Assets	$ 175,567		$ 175,567		$ 161,261
Less: Accumulated Depreciation	(81,185)		(81,185)		(62,260)
Total Fixed Assets, net	94,382		94,382		99,001
Non-cash depreciation expense	6,777	$ 3,346	18,925	$ 10,025
Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Total Fixed Assets	76,671		$ 76,671		$ 70,108
Property and equipment, Depreciable Life			7 years		7 years
Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Total Fixed Assets	59,511		$ 59,511		$ 56,142
Property and equipment, Depreciable Life			5 years		5 years
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Total Fixed Assets	$ 39,385		$ 39,385		$ 35,011
Property and equipment, Depreciable Life			10 years		10 years

SEGMENT INFORMATION (Details)

SEGMENT INFORMATION (Details)	3 Months Ended		9 Months Ended
	Sep. 30, 2017USD ($)	Sep. 30, 2016USD ($)	Sep. 30, 2017USD ($)	Sep. 30, 2016USD ($)
Segment Reporting Information [Line Items]
Number of reportable segments			2
Revenues	$ 720,625	$ 405,737	$ 2,048,544	$ 1,289,322
Intangible assets amortization	75,876	61,582	227,418	186,007
Depreciation	6,777	3,346	18,925	10,025
Income/(Loss) from operations	(472,438)	(511,282)	(1,834,954)	(1,654,271)
Segment assets	3,581,415	2,208,475	3,581,415	2,208,475
Purchase of assets	199,573	41,103	213,878	177,961
Products [Member]
Segment Reporting Information [Line Items]
Revenues	589,402	292,235	1,713,688	976,056
Intangible assets amortization
Depreciation	6,440	2,426	16,725	8,299
Income/(Loss) from operations	(541,619)	(300,803)	(1,386,894)	(988,648)
Segment assets	1,429,824	1,352,158	1,429,824	1,352,158
Purchase of assets		29,415	14,305	35,036
Advertising [Member]
Segment Reporting Information [Line Items]
Revenues	131,233	113,502	334,856	313,266
Intangible assets amortization	75,876	61,582	227,418	186,007
Depreciation	337	920	2,200	1,726
Income/(Loss) from operations	69,181	(210,479)	(448,060)	(665,623)
Segment assets	2,151,591	856,317	2,151,591	856,317
Purchase of assets	$ 199,573	$ 11,688	$ 199,573	$ 142,925

NOTES PAYABLE (Narrative) (Deta

NOTES PAYABLE (Narrative) (Details) - USD ($)	1 Months Ended				3 Months Ended	9 Months Ended
	Sep. 30, 2017	Sep. 20, 2017	Nov. 30, 2016	Aug. 31, 2016	Sep. 30, 2017	Sep. 30, 2017	Sep. 30, 2016	Dec. 31, 2016
Debt Instrument [Line Items]
Debt discount	$ 887,855				$ 887,855	$ 887,855		$ 389,095
Amortization of debt discount						116,863	$ 305,115
Accrued interest						50,347
Principal amount	1,525,000				1,525,000	1,525,000
Notes payable	$ 926,766				926,766	926,766		$ 500,000
Promissory Note With Unaffiliated Party [Member]
Debt Instrument [Line Items]
Maturity Date	Dec. 31, 2017		Nov. 30, 2017
Accrued interest					56,000
Principal amount			$ 500,000
Unsecured interest rate	10.00%		25.00%
Gibraltar Capital Advances, LLC [Member]
Debt Instrument [Line Items]
Notes payable	$ 26,618				26,618	26,618
Complete Business Solutions Group, Inc [Member]
Debt Instrument [Line Items]
Notes payable	$ 20,148				$ 20,148	$ 20,148
Three Daily Engage Media members and a third party [Member]
Debt Instrument [Line Items]
Maturity Date						Sep. 19, 2018
Proceeds from issuance of promissory note						$ 380,000
Minimum [Member] | Promissory Note With Unaffiliated Party [Member]
Debt Instrument [Line Items]
Accrued interest		$ 50,000
Maximum [Member] | Promissory Note With Unaffiliated Party [Member]
Debt Instrument [Line Items]
Accrued interest		$ 106,000
Convertible Notes Payable [Member]
Debt Instrument [Line Items]
Debt discount amortization period				5 years
Interest rate				12.00%
Convertible Notes Payable [Member] | Minimum [Member]
Debt Instrument [Line Items]
Conversion price				$ 0.40
Convertible Notes Payable [Member] | Maximum [Member]
Debt Instrument [Line Items]
Conversion price				$ 0.50
Convertible Notes Payable One [Member]
Debt Instrument [Line Items]
Interest rate				10.00%
Convertible Notes Payable Two [Member]
Debt Instrument [Line Items]
Interest rate				6.00%

NOTES PAYABLE (Summary of Note

NOTES PAYABLE (Summary of Note Issuances) (Details) - USD ($)	9 Months Ended		12 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Dec. 31, 2016
Debt Instrument [Line Items]
Principal	$ 1,525,000
Discount Recognized	887,855		$ 389,095
Amortization Expense	116,863		13,405
Carry Amount	$ 1,147,145		185,905
Debt Issued One [Member]
Debt Instrument [Line Items]
Issuance Date	Sep. 26, 2016
Maturity Date	Sep. 26, 2021
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	10,500		3,692
Carry Amount	$ 44,192		33,692
Debt Issued Two [Member]
Debt Instrument [Line Items]
Issuance Date	Oct. 14, 2016
Maturity Date	Oct. 14, 2021
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	10,500		3,024
Carry Amount	$ 43,524		33,024
Debt Issued Three [Member]
Debt Instrument [Line Items]
Issuance Date	Oct. 31, 2016
Maturity Date	Oct. 31, 2021
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	10,500		2,372
Carry Amount	$ 42,872		32,372
Debt Issued Four [Member]
Debt Instrument [Line Items]
Issuance Date	Nov. 3, 2016
Maturity Date	Nov. 3, 2021
Principal	$ 50,000
Discount Recognized	35,000
Amortization Expense	5,250		1,120
Carry Amount	$ 21,370		16,120
Debt Issued Five [Member]
Debt Instrument [Line Items]
Issuance Date	Nov. 11, 2016
Maturity Date	Nov. 11, 2021
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	10,500		1,934
Carry Amount	$ 42,434		31,934
Debt Issued Six [Member]
Debt Instrument [Line Items]
Issuance Date	Nov. 21, 2016
Maturity Date	Nov. 21, 2021
Principal	$ 50,000
Discount Recognized	35,000
Amortization Expense	5,250		775
Carry Amount	$ 21,025		15,775
Debt Issued Seven [Member]
Debt Instrument [Line Items]
Issuance Date	Dec. 15, 2016
Maturity Date	Dec. 15, 2021
Principal	$ 75,000
Discount Recognized	52,500
Amortization Expense	7,874		488
Carry Amount	$ 30,864		22,988
Debt Issued Eight [Member]
Debt Instrument [Line Items]
Issuance Date	Jan. 19, 2017
Maturity Date	Jan. 19, 2022
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	9,823
Carry Amount	$ 39,823
Debt Issued Nine [Member]
Debt Instrument [Line Items]
Issuance Date	Feb. 6, 2017
Maturity Date	Feb. 6, 2022
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	9,061
Carry Amount	$ 39,061
Debt Issued Ten [Member]
Debt Instrument [Line Items]
Issuance Date	Feb. 24, 2017
Maturity Date	Feb. 24, 2022
Principal	$ 50,000
Discount Recognized	35,000
Amortization Expense	3,708
Carry Amount	$ 18,708
Debt Issued Eleven [Member]
Debt Instrument [Line Items]
Issuance Date	Mar. 7, 2017
Maturity Date	Mar. 7, 2022
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	7,941
Carry Amount	$ 37,941
Debt Issued Twelve [Member]
Debt Instrument [Line Items]
Issuance Date	Apr. 3, 2017
Maturity Date	Apr. 3, 2022
Principal	$ 75,000
Discount Recognized	45,000
Amortization Expense	4,500
Carry Amount	$ 34,500
Debt Issued Thirteen [Member]
Debt Instrument [Line Items]
Issuance Date	Apr. 10, 2017
Maturity Date	Apr. 10, 2022
Principal	$ 75,000
Discount Recognized	45,000
Amortization Expense	4,250
Carry Amount	$ 34,250
Debt Issued Fourteen [Member]
Debt Instrument [Line Items]
Issuance Date	Apr. 19, 2017
Maturity Date	Apr. 19, 2022
Principal	$ 50,000
Discount Recognized	30,000
Amortization Expense	2,683
Carry Amount	$ 22,683
Debt Issued Fifteen [Member]
Debt Instrument [Line Items]
Issuance Date	May 1, 2017
Maturity Date	May 1, 2022
Principal	$ 50,000
Discount Recognized	30,000
Amortization Expense	2,500
Carry Amount	$ 22,500
Debt Issued Sixteen [Member]
Debt Instrument [Line Items]
Issuance Date	May 11, 2017
Maturity Date	May 11, 2022
Principal	$ 75,000
Discount Recognized	22,500
Amortization Expense	1,742
Carry Amount	$ 54,242
Debt Issued Seventeen [Member]
Debt Instrument [Line Items]
Issuance Date	May 24, 2017
Maturity Date	May 24, 2022
Principal	$ 75,000
Discount Recognized	45,000
Amortization Expense	3,484
Carry Amount	$ 33,484
Debt Issued Eighteen [Member]
Debt Instrument [Line Items]
Issuance Date	Jun. 8, 2017
Maturity Date	Jun. 8, 2022
Principal	$ 100,000
Discount Recognized	30,000
Amortization Expense	1,883
Carry Amount	$ 71,883
Debt Issued Nineteen [Member]
Debt Instrument [Line Items]
Issuance Date	Jun. 27, 2017
Maturity Date	Jun. 27, 2022
Principal	$ 100,000
Discount Recognized	30,000
Amortization Expense	1,567
Carry Amount	$ 71,567
Debt Issued Twenty [Member]
Debt Instrument [Line Items]
Issuance Date	Jul. 12, 2017
Maturity Date	Jul. 12, 2022
Principal	$ 50,000
Discount Recognized	5,000
Amortization Expense	220
Carry Amount	$ 45,220
Debt Issued Twenty One [Member]
Debt Instrument [Line Items]
Issuance Date	Jul. 26, 2017
Maturity Date	Jul. 26, 2022
Principal	$ 135,000
Discount Recognized	50,625
Amortization Expense	1,851
Carry Amount	$ 86,226
Debt Issued Twenty Two [Member]
Debt Instrument [Line Items]
Issuance Date	Jul. 27, 2017
Maturity Date	Jul. 27, 2022
Principal	$ 25,000
Discount Recognized	9,375
Amortization Expense	338
Carry Amount	$ 15,963
Debt Issued Twenty Three [Member]
Debt Instrument [Line Items]
Issuance Date	Aug. 1, 2017
Maturity Date	Aug. 1, 2022
Principal	$ 75,000
Discount Recognized	28,125
Amortization Expense	938
Carry Amount	$ 47,813
Debt Issued Twenty Four [Member]
Debt Instrument [Line Items]
Issuance Date	Aug. 10, 2017
Maturity Date	Aug. 10, 2022
Principal	$ 25,000
Discount Recognized
Amortization Expense
Carry Amount	$ 25,000
Debt Issued Twenty Five [Member]
Debt Instrument [Line Items]
Issuance Date	Aug. 23, 2017
Maturity Date	Aug. 23, 2022
Principal	$ 50,000
Discount Recognized
Amortization Expense
Carry Amount	$ 50,000
Debt Issued Twenty Six [Member]
Debt Instrument [Line Items]
Issuance Date	Aug. 28, 2017
Maturity Date	Aug. 28, 2022
Principal	$ 75,000
Discount Recognized
Amortization Expense
Carry Amount	$ 75,000
Debt Issued Twenty Seven [Member]
Debt Instrument [Line Items]
Issuance Date	Aug. 30, 2017
Maturity Date	Aug. 30, 2022
Principal	$ 75,000
Discount Recognized
Amortization Expense
Carry Amount	$ 75,000

COMMITMENTS AND CONTINGENCIES (

COMMITMENTS AND CONTINGENCIES (Narrative) (Details)

1 Months Ended

3 Months Ended

9 Months Ended

12 Months Ended

Sep. 19, 2017USD ($)

Dec. 31, 2015

Sep. 30, 2017USD ($)ft²

Sep. 30, 2016USD ($)

Sep. 30, 2017USD ($)ft²

Sep. 30, 2016USD ($)

Dec. 31, 2016USD ($)ft²

Apr. 02, 2017USD ($)

May 31, 2016USD ($)

Oct. 02, 2015USD ($)

Jul. 31, 2015USD ($)

Jul. 30, 2015ft²

Jan. 31, 2015USD ($)

Operating Leased Assets [Line Items]

Last month prepaid rent

$ 27,199

$ 27,199

$ 46,523

Rent expense

72,155

$ 32,053

190,080

$ 112,785

Cash payment for acquisition

112,500

$ 0

Websites [Member]

Operating Leased Assets [Line Items]

Future contractual commitments due in 2017

245,000

Future contractual commitments due in 2018

205,000

Future contractual commitments due in 2019

144,000

Future contractual commitments due in 2020

0

Future contractual commitments due in 2021

0

Future contingent milestone payments

$ 210,000

$ 210,000

210,000

Future bonus in 2017

50,000

Future bonus in 2019

100,000

Websites [Member] | Black Helmet Apparel [Member]

Operating Leased Assets [Line Items]

Monthly base rent owed per operating lease agreement

$ 6,250

Lease expiration date

Dec. 15, 2019

Websites [Member] | Warisboring.com [Member]

Operating Leased Assets [Line Items]

Monthly base rent owed per operating lease agreement

$ 5,000

Lease expiration date

Nov. 18, 2018

6400 Congress Avenue, Suite 2050, Boca Raton, Florida Property [Member]

Operating Leased Assets [Line Items]

Area of real estate space | ft²

2,014

4,450

Monthly base rent owed per operating lease agreement

$ 8,978

Period of monthly base rent

12 months

Percentage of escalation in monthly base rent

3.00%

Lease expiration date

Mar. 14, 2019

Security deposit

$ 2,500

4900 Linton Boulevard, Bay 17A, Delray Beach, FL Property [Member]

Operating Leased Assets [Line Items]

Area of real estate space | ft²

2,150

Lease term

36 months

Monthly base rent owed per operating lease agreement

$ 2,329

Period of monthly base rent

12 months

Percentage of escalation in monthly base rent

3.00%

Lease expiration date

Sep. 30, 2017

Security deposit

$ 3,865

First month prepaid rent

3,865

Last month prepaid rent

4,015

Monthly common area maintenance

$ 1,317

Period of monthly common area maintenance

12 months

Percentage of escalation in monthly common area maintenance

4.00%

Additional lease [Member]

Operating Leased Assets [Line Items]

Area of real estate space | ft²

2,720

2,720

Monthly base rent owed per operating lease agreement

$ 1,757

$ 1,757

Monthly base rent owed per operating lease agreement, year two

$ 3,513

$ 3,513

Percentage of escalation in monthly base rent

3.00%

3.00%

Lease expiration date

Jan. 31, 2022

Security deposit

$ 10,000

$ 10,000

First month prepaid rent

96,940

Last month prepaid rent

56,199

56,199

New space lease [Member]

Operating Leased Assets [Line Items]

Monthly base rent owed per operating lease agreement

$ 2,471

$ 2,471

Percentage of escalation in monthly base rent

3.00%

3.00%

Lease expiration date

Jan. 31, 2022

Black Helmet Apparel [Member]

Operating Leased Assets [Line Items]

Area of real estate space | ft²

2,667

Lease term

3 years

Monthly base rent owed per operating lease agreement

$ 1,641

Percentage of escalation in monthly base rent

3.00%

Mr. Pagoulatos [Member] | Employment Agreement [Member]

Operating Leased Assets [Line Items]

Base salary

$ 60,000

Period of base salary

60 days

Base salary to be paid to related party

$ 75,000

Mr. Rezitis [Member] | Employment Agreement [Member]

Operating Leased Assets [Line Items]

Base salary

$ 70,000

Period of base salary

60 days

Base salary to be paid to related party

$ 75,000

Chief Executive Officer [Member] | Executive Employment Agreement [Member]

Operating Leased Assets [Line Items]

Base salary to be paid to related party

$ 75,000

$ 165,000

$ 95,000

$ 125,000

$ 96,000

$ 77,500

Initial term of employment agreement with related party

3 years

Chief Executive Officer [Member] | Executive Employment Agreement [Member] | Minimum [Member]

Operating Leased Assets [Line Items]

Percentage of annual performance bonus

25.00%

Chief Executive Officer [Member] | Executive Employment Agreement [Member] | Maximum [Member]

Operating Leased Assets [Line Items]

Percentage of annual performance bonus

80.00%

RELATED PARTIES (Narrative) (De

RELATED PARTIES (Narrative) (Details) - USD ($)	1 Months Ended
	Sep. 30, 2017	Apr. 25, 2017	Aug. 31, 2016	Dec. 31, 2016	Sep. 30, 2016
Related Party Transaction [Line Items]
Unamortized discount on debt instrument	$ 887,855			$ 389,095
Notes payable, related parties	$ 1,147,145			185,905
Number of shares issued during period		28,500
Chief Executive Officer [Member] | Series E Convertible Preferred Stock [Member]
Related Party Transaction [Line Items]
Number of shares issued during period	500,000
Equity issuance price per share	$ 0.40
Convertible Note Payable [Member]
Related Party Transaction [Line Items]
Conversion price			$ 0.50
Debt discount amortization period			5 years
Unamortized discount on debt instrument	$ 887,855			$ 389,095
Convertible Note Payable [Member] | Chief Executive Officer [Member]
Related Party Transaction [Line Items]
Convertible notes	$ 1,460,000				$ 575,000
Conversion price	$ 0.50				$ 0.40

SHAREHOLDERS' EQUITY (Narrative

SHAREHOLDERS' EQUITY (Narrative) (Details) - USD ($)	Sep. 06, 2017	Mar. 03, 2017	Sep. 30, 2017	Aug. 31, 2017	Apr. 25, 2017	Jan. 31, 2017	Jan. 16, 2017	Aug. 18, 2016	Mar. 22, 2016	May 22, 2015	Apr. 30, 2013	Apr. 20, 2011	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016	Dec. 31, 2016
Stockholders' Equity [Line Items]
Preferred stock, par value per share			$ 0.01										$ 0.01		$ 0.01		$ 0.01
Preferred stock, shares authorized			20,000,000										20,000,000		20,000,000		20,000,000
Preferred stock, shares issued			600,000										600,000		600,000		100,000
Preferred stock, shares outstanding			600,000										600,000		600,000		100,000
Number of shares issued					28,500
Fair value of shares issued					$ 22,800										$ 50,000
Common stock issued for services															$ 3,060
Stock options granted			10,000
Stock options, exercise price			$ 0.50
Fair value of options granted			$ 1,840										$ 1,840		$ 1,840
Fair value of options granted per option			$ 0.184
Share based compensation expense													21,983	$ 30,069	95,821	$ 107,193
Unrecognized compensation cost			$ 104,051										$ 104,051		$ 104,051
Vesting period			10 years
Daily Engage Media [Member]
Stockholders' Equity [Line Items]
Number of shares issued for purchase consideration		1,100,223
Value of shares issued for purchase consideration		$ 429,091
Common Stock [Member]
Stockholders' Equity [Line Items]
Number of shares issued															125,000
Fair value of shares issued															$ 1,250
Stock Issued for services, shares															3,600
Common stock issued for services															$ 36
Series A Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares authorized			2,000,000										2,000,000		2,000,000		2,000,000
Preferred stock, shares issued			100,000										100,000		100,000		100,000
Preferred stock, shares outstanding			100,000					100,000					100,000		100,000		100,000
Dividend rate															10.00%
Number of preferred shares converted								1,800,000
Number of preferred shares converted into common stock								1,800,000
Preferred stock dividend shares accrued															7,205
Common stock issued as dividend						10,000									10,000
Series A Convertible Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares issued			100,000										100,000		100,000
Preferred stock, shares outstanding			100,000										100,000		100,000
Dividend rate															10.00%
Common stock issued as dividend															10,000
Series B Convertible Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares issued
Preferred stock, shares outstanding
Dividend rate															10.00%
Series C Convertible Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares issued
Preferred stock, shares outstanding
Dividend rate															10.00%
Series D Convertible Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares issued
Preferred stock, shares outstanding
Dividend rate															10.00%
Series E Convertible Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares authorized	2,500,000
Preferred stock, shares issued			500,000										500,000		500,000
Preferred stock, shares outstanding			500,000										500,000		500,000
Preferred stock, shares liquidation preference	$ 0.40
Dividend rate	10.00%														10.00%
Series E Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares authorized			2,500,000										2,500,000		2,500,000		2,500,000
Preferred stock, shares issued			500,000										500,000		500,000		0
Preferred stock, shares outstanding			500,000										500,000		500,000		0
Equity issuance price per share			$ 0.40										$ 0.40		$ 0.40
2015 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance										1,000,000
Shares remaining for future issuance			439,000										439,000		439,000
Maximum allowable annual shares granted to any individual										100,000
2013 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance											900,000
Shares remaining for future issuance			134,000										134,000		134,000
Maximum allowable annual shares granted to any individual											180,000
2011 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance												900,000
Shares remaining for future issuance			27,000										27,000		27,000
Maximum allowable annual shares granted to any individual												180,000
Director [Member]
Stockholders' Equity [Line Items]
Stock options granted									46,000
Stock options, exercise price									$ 0.695
Fair value of options granted									$ 18,354
Fair value of options granted per option									$ 0.3990
Vesting period									10 years
Executive Officer and Director [Member]
Stockholders' Equity [Line Items]
Stock options granted									100,000
Stock options, exercise price									$ 0.695
Fair value of options granted									$ 39,901
Fair value of options granted per option									$ 0.3990
Vesting period									10 years
Consulting [Member]
Stockholders' Equity [Line Items]
Stock Issued for services, shares							3,600
Equity issuance price per share							$ 0.85
Common stock issued for services							$ 3,060
Mr. W. Kip Speyer [Member] | Series E Preferred Stock [Member]
Stockholders' Equity [Line Items]
Number of shares issued			500,000
Equity issuance price per share			$ 0.40										$ 0.40		$ 0.40
Private investor [Member] | Common Stock [Member]
Stockholders' Equity [Line Items]
Number of shares issued				125,000
Fair value of shares issued				$ 50,000
Equity issuance price per share				$ 0.40

SHAREHOLDERS' EQUITY (Schedule

SHAREHOLDERS' EQUITY (Schedule of Fair Value Assumptions for Stock Options) (Details) - Stock Option [Member]	9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected term (years)	6 years 2 months 30 days	6 years 2 months 30 days
Expected volatility	52.00%	63.00%
Risk-free interest rate	1.99%	0.38%
Dividend yield	0.00%	0.00%
Expected forfeiture rate	0.00%	0.00%

SHAREHOLDERS' EQUITY (Schedul49

SHAREHOLDERS' EQUITY (Schedule of Stock Option Activity) (Details) - USD ($)	1 Months Ended	9 Months Ended
	Sep. 30, 2017	Sep. 30, 2017
Number of Options
Balance Outstanding, Beginning		2,281,000
Granted		10,000
Exercised
Forfeited		(104,000)
Expired
Balance Outstanding, Ending	2,187,000	2,187,000
Exercisable, Ending	1,640,000	1,640,000
Weighted Average Exercise Price
Balance Outstanding, Beginning		$ 0.47
Granted	$ 0.50
Exercised
Forfeited
Expired
Balance Outstanding, Ending	0.45	0.45
Exercisable, Ending	$ 0.31	$ 0.31
Weighted Average Remaining Contractual Term
Outstanding, Beginning		6 years 9 months 18 days
Outstanding, Ending		5 years 10 months 25 days
Exercisable, Ending		3 years 9 months 18 days
Aggregate Intrinsic Value
Outstanding, Beginning		$ 795,185
Outstanding, Ending	$ 220,174	$ 220,174

SHAREHOLDERS' EQUITY (Schedul50

SHAREHOLDERS' EQUITY (Schedule of Options Outstanding Under Option Plans) (Details)	9 Months Ended
	Sep. 30, 2017$ / sharesshares
Options Outstanding
Number Outstanding | shares	2,187,000
Remaining Average Contractual Life (In Years)	5 years 10 months 25 days
Weighted Average Exercise Price	$ 0.45
Options Exercisable
Number Exercisable | shares	1,640,000
Weighted Average Exercise Price	$ 0.31
Remaining Average Conversion Life	3 years 9 months 18 days
0.14 - 0.24 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	$ 0.14
Exercise price upper range limit	$ 0.24
Options Outstanding
Number Outstanding | shares	720,000
Remaining Average Contractual Life (In Years)	1 year 1 month 6 days
Weighted Average Exercise Price	$ 0.14
Options Exercisable
Number Exercisable | shares	720,000
Weighted Average Exercise Price	$ 0.14
Remaining Average Conversion Life	1 year 1 month 6 days
0.25 - 0.49 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	$ 0.25
Exercise price upper range limit	$ 0.49
Options Outstanding
Number Outstanding | shares	351,000
Remaining Average Contractual Life (In Years)	1 year 8 months 12 days
Weighted Average Exercise Price	$ 0.28
Options Exercisable
Number Exercisable | shares	351,000
Weighted Average Exercise Price	$ 0.28
Remaining Average Conversion Life	1 year 7 months 6 days
0.50 - 0.85 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	$ 0.50
Exercise price upper range limit	$ 0.85
Options Outstanding
Number Outstanding | shares	1,116,000
Remaining Average Contractual Life (In Years)	3 years 1 month 6 days
Weighted Average Exercise Price	$ 0.69
Options Exercisable
Number Exercisable | shares	569,000
Weighted Average Exercise Price	$ 0.60
Remaining Average Conversion Life	1 year 2 months 12 days

CONCENTRATIONS (Narrative) (Det

CONCENTRATIONS (Narrative) (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
Concentration Risk [Line Items]
Cash balance insured by FDIC	$ 250,000		$ 250,000
Executive Officer and Director [Member]
Concentration Risk [Line Items]
Proceeds from issuance of convertible notes and sale of Series E stock			$ 950,000
Paypal [Member] | Revenue [Member]
Concentration Risk [Line Items]
Concentration Risk, Percentage	52.00%	7.00%	51.00%	7.00%
Amazon [Member] | Revenue [Member]
Concentration Risk [Line Items]
Concentration Risk, Percentage	47.00%	92.00%	48.00%	90.00%

CONCENTRATIONS (Schedule of Per

CONCENTRATIONS (Schedule of Percentage of Purchases) (Details) - Purchases [Member]	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
Citizens Watch Company of America, Inc [Member]
Concentration Risk [Line Items]
Percentage of purchases	52.00%	37.00%	58.00%	40.00%
Bulova Corporation [Member]
Concentration Risk [Line Items]
Percentage of purchases	17.00%	18.00%	18.00%	18.00%

SUBSEQUENT EVENTS (Narrative) (

SUBSEQUENT EVENTS (Narrative) (Details) - $ / shares	1 Months Ended		2 Months Ended
	Sep. 30, 2017	Apr. 25, 2017	Nov. 20, 2017
Subsequent Event [Line Items]
Number of shares issued during period		28,500
Chief Executive Officer [Member] | Series E Convertible Preferred Stock [Member]
Subsequent Event [Line Items]
Number of shares issued during period	500,000
Equity issuance price per share	$ 0.40
Subsequent Event [Member] | Chief Executive Officer [Member] | Series E Convertible Preferred Stock [Member]
Subsequent Event [Line Items]
Number of shares issued during period			625,000
Equity issuance price per share			$ 0.40