Bright Mountain Media (BMTM) 10-K 2 Apr 18 2017 FY Annual report Financial data

Document and Entity Information

Document and Entity Information - USD ($)	12 Months Ended
	Dec. 31, 2017	Mar. 21, 2018	Jun. 30, 2017
Document And Entity Information
Entity Registrant Name	Bright Mountain Media, Inc.
Entity Central Index Key	1,568,385
Document Type	10-K
Document Period End Date	Dec. 31, 2017
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Is Entity a Well-known Seasoned Issuer	No
Is Entity a Voluntary Filer	No
Is Entity's Reporting Status Current	Yes
Entity Filer Category	Smaller Reporting Company
Entity Public Float			$ 6,153,742
Entity Common Stock, Shares Outstanding		47,941,364
Document Fiscal Period Focus	FY
Document Fiscal Year Focus	2,017

CONSOLIDATED BALANCE SHEETS

CONSOLIDATED BALANCE SHEETS - USD ($)	Dec. 31, 2017	Dec. 31, 2016
Current Assets
Cash	$ 140,022	$ 162,795
Accounts Receivable, net	879,770	157,013
Prepaid Expenses and Other Current Assets	145,732	132,950
Inventories, net	611,468	1,127,072
Total Current Assets	1,776,992	1,579,830
Fixed Assets, net	89,500	99,001
Website Acquisition Assets, net	1,061,191	967,114
Goodwill	446,426
Tradenames	300,000	150,000
Other Assets	44,608	184,400
Total Assets	3,718,717	2,980,345
Current liabilities
Accounts payable	1,240,161	654,140
Accrued expenses	90,000	11,111
Accrued Interest to Related Party		5,592
Premium Finance Loan Payable	63,133	53,643
Deferred Rent	18,886
Deferred Revenues	9,735
Note Payable	754,687	500,000
Total Current Liabilities	2,176,602	1,224,486
Long Term Debt to Related Parties, net	1,198,893	185,905
Total Liabilities	3,375,495	1,410,391
Commitments and contingencies (Note 11)
Shareholders' equity
Common stock, par value $.01, 324,000,000 shares authorized, 46,168,864 and 44,901,531 issued and outstanding, respectively	461,689	449,016
Additional paid-in-capital	11,685,685	9,944,744
Accumulated Deficit	(11,818,902)	(8,824,806)
Total shareholders' equity	343,222	1,569,954
Total liabilities and shareholders' equity	3,718,717	2,980,345
Series A Preferred Stock [Member]
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 1,475,000 and 100,000 issued and outstanding respectively:	1,000	1,000
Series B Preferred Stock [Member]
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 1,475,000 and 100,000 issued and outstanding respectively:
Series C Preferred Stock [Member]
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 1,475,000 and 100,000 issued and outstanding respectively:
Series D Preferred Stock [Member]
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 1,475,000 and 100,000 issued and outstanding respectively:
Series E Preferred Stock [Member]
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 1,475,000 and 100,000 issued and outstanding respectively:	$ 13,750

CONSOLIDATED BALANCE SHEETS (Pa

CONSOLIDATED BALANCE SHEETS (Parenthetical) - $ / shares	Dec. 31, 2017	Dec. 31, 2016
Preferred stock, par value per share	$ 0.01	$ 0.01
Preferred stock, shares authorized	20,000,000	20,000,000
Preferred stock, shares issued	1,475,000	100,000
Preferred stock, shares outstanding	1,475,000	100,000
Common stock, par value per share	$ 0.01	$ 0.01
Common stock, shares authorized	324,000,000	324,000,000
Common shares, shares issued	46,168,864	44,901,531
Common shares, shares outstanding	46,168,864	44,901,531
Series A Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	100,000	100,000
Preferred stock, shares outstanding	100,000	100,000
Series B Preferred Stock [Member]
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Series C Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Series D Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Series E Preferred Stock [Member]
Preferred stock, shares authorized	2,500,000	2,500,000
Preferred stock, shares issued	1,375,000	0
Preferred stock, shares outstanding	1,375,000	0

CONSOLIDATED STATEMENTS OF OPER

CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Income Statement [Abstract]
Product Sales	$ 2,577,331	$ 1,499,010
Revenues from Advertising	1,104,017	434,775
Total Revenue	3,681,348	1,933,785
Cost of sales - Product	1,899,370	1,123,005
Cost of Revenues - Advertising	676,502	10,867
Gross profit	1,105,476	799,913
Selling, general and administrative expenses	3,693,571	3,093,295
Loss from operations	(2,588,095)	(2,293,382)
Other income (expense)
Interest income	701	69
Interest expense	(83,590)	(11,111)
Interest expense - related party	(323,112)	(362,627)
Total other income (expense), net	(406,001)	(373,669)
Net Loss	(2,994,096)	(2,667,051)
Preferred stock dividends
Series A, Series B, Series C, Series D and Series E preferred	17,645	280,682
Total preferred stock dividends	17,645	280,682
Net loss attributable to common shareholders	$ (3,011,741)	$ (2,947,733)
Basic and diluted net loss per share	$ (0.07)	$ (0.07)
Weighted average shares outstanding - Basic and diluted	45,290,360	39,867,371

CONSOLIDATED STATEMENTS OF CHAN

CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS' EQUITY - USD ($)	Preferred Stock [Member]	Common Stock [Member]	Additional Paid-In Capital [Member]	Accumulated Deficit [Member]	Total
Balance at Dec. 31, 2015	$ 52,000	$ 358,850	$ 7,568,048	$ (6,157,755)	$ 1,821,143
Balance, shares at Dec. 31, 2015	5,200,000	35,885,059
Common stock issued for services ($0.695/share)		$ 710	48,460		49,170
Common stock issued for services ($0.695/share), shares		71,000
Common stock issued for services ($.75/share)		$ 36	2,664		2,700
Common stock issued for services ($.75/share), shares		3,600
Common stock issued for services ($0.850/share)		$ 252	21,168		21,420
Common stock issued for services ($0.850/share), shares		25,200
Sale of common stock for cash ($0.50/share) pursuant to Subscription Agreement		$ 16,000	784,000		800,000
Sale of common stock for cash ($0.50/share) pursuant to Subscription Agreement, shares		1,600,000
Common stock issued on conversion of $600,000 in related party notes payable and $3,600 related interest		$ 12,072	591,528		603,600
Common stock issued on conversion of $600,000 in related party notes payable and $3,600 related interest, shares		1,207,200
Common stock issued on conversion of Series A preferred stock	$ (18,000)	$ 18,000
Common stock issued on conversion of Series A preferred stock, shares	(1,800,000)	1,800,000
Common stock issued on conversion of Series B preferred stock	$ (10,000)	$ 10,000
Common stock issued on conversion of Series B preferred stock, shares	(1,000,000)	1,000,000
Common stock issued on conversion of Series C preferred stock	$ (18,000)	$ 18,000
Common stock issued on conversion of Series C preferred stock, shares	(1,800,000)	1,800,000
Common stock issued on conversion of Series D preferred stock	$ (5,000)	$ 5,000
Common stock issued on conversion of Series D preferred stock, shares	(500,000)	500,000
Common stock issued for 10% dividend payment pursuant to Series A preferred stock subscription agreements		$ 2,904	(2,904)
Common stock issued for 10% dividend payment pursuant to Series A preferred stock subscription agreements, shares		290,374
Common stock issued for 10% dividend payment pursuant to Series B preferred stock subscription agreements		$ 1,604	(1,604)
Common stock issued for 10% dividend payment pursuant to Series B preferred stock subscription agreements, shares		160,375
Common stock issued for 10% dividend payment pursuant to Series C preferred stock subscription agreements		$ 2,887	(2,887)
Common stock issued for 10% dividend payment pursuant to Series C preferred stock subscription agreements, shares		288,673
Common stock issued for 10% dividend payment pursuant to Series D preferred stock subscription agreements		$ 701	(701)
Common stock issued for 10% dividend payment pursuant to Series D preferred stock subscription agreements, shares		70,050
Stock option compensation expense			147,472		147,472
Common Stock issued for acquisitions ($.75. share)					$ 170,000
Common Stock issued for acquisitions ($.75. share), shares					200,000
Beneficial conversion feature			621,500		$ 621,500
Common stock issued for asset acquisition		$ 2,000	168,000		170,000
Common stock issued for asset acquisition, shares		200,000
Net Loss				(2,667,051)	(2,667,051)
Balance at Dec. 31, 2016	$ 1,000	$ 449,016	9,944,744	(8,824,806)	1,569,954
Balance, shares at Dec. 31, 2016	100,000	44,901,531
Common stock issued for services ($0.850/share)		$ 36	3,024		3,060
Common stock issued for services ($0.850/share), shares		3,600
Common stock issued for 10% dividend payment pursuant to Series A preferred stock subscription agreements		$ 100	(100)
Common stock issued for 10% dividend payment pursuant to Series A preferred stock subscription agreements, shares		10,000
Stock option compensation expense			108,090		108,090
Beneficial conversion feature			615,625		615,625
Issuance of Series E preferred stock ($0.40/share)	$ 13,750		536,250		550,000
Issuance of Series E preferred stock ($0.40/share), shares	1,375,000
Series E 10% preferred stock dividend			(11,303)		(11,303)
Series E 10% preferred stock dividend, shares
Common stock issued as compensation		$ 285	22,515		22,800
Common stock issued as compensation, shares		28,500
Common stock issued for cash ($0.40/share)		$ 1,250	48,750		50,000
Common stock issued for cash ($0.40/share), shares		125,000
Common stock issued in acquisition		$ 11,002	418,090		$ 429,092
Common stock issued in acquisition, shares		1,100,233			1,100,233
Net Loss				(2,994,096)	$ (2,994,096)
Balance at Dec. 31, 2017	$ 14,750	$ 461,689	$ 11,685,685	$ (11,818,902)	$ 343,222
Balance, shares at Dec. 31, 2017	1,475,000	46,168,864

CONSOLIDATED STATEMENTS OF CHA6

CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS' EQUITY (Parenthetical) - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Common stock issued for services, Price Per Share		$ 0.695
Common stock issued for services tranche one, Price Per Share		0.750
Common stock issued for services tranche two, Price Per Share	$ 0.850	$ 0.850
Related party notes payable		$ 600,000
Related party interest payable		$ 3,600
Series A Preferred Stock [Member]
Common stock issued for dividend payment	$ 0.10	$ 0.10
Preferred Stock dividend rate	10.00%	10.00%
Series B Preferred Stock [Member]
Common stock issued for dividend payment		$ 0.10
Preferred Stock dividend rate		10.00%
Series C Preferred Stock [Member]
Common stock issued for dividend payment		$ 0.10
Preferred Stock dividend rate		10.00%
Series D Preferred Stock [Member]
Common stock issued for dividend payment		$ 0.10
Preferred Stock dividend rate	10.00%	10.00%
Series E Preferred Stock [Member]
Common stock issued for dividend payment	$ 0.10
Preferred Stock dividend rate	10.00%
Common Stock [Member]
Common stock issued for cash, Price Per Share	$ 0.40	$ 0.50

CONSOLIDATED STATEMENTS OF CASH

CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Cash flows from operating activities:
Net Loss	$ (2,994,096)	$ (2,667,051)
Adjustments to reconcile net loss to net cash used in operations:
Provision for Bad Debt	56,620	15,000
Provision for inventory reserves	22,448
Depreciation	26,129	13,955
Amortization of debt discount	192,335	321,056
Amortization	327,529	252,134
Stock option compensation expense	108,090	147,472
Impairment of Website Assets	70,404	95,773
Common stock issued for services	25,860	73,290
Product refund reserve	11,580	14,580
Changes in operating assets and liabilities:
Accounts receivable	(429,187)	(144,144)
Inventory	493,156	(15,182)
Prepaid expenses and other current assets	(12,782)	(73,440)
Accounts payable	127,586	224,478
Accrued interest	78,889
Accrued interest - related party	(5,592)
Deferred revenues	9,735
Deferred rents	18,886
Other assets	139,792	(118,436)
Net cash used in operating activities	(1,732,618)	(1,860,515)
Cash flows from investing activities:
Purchase of fixed assets	(16,628)	(61,651)
Cash paid for acquisition, net	(207,801)	(607,463)
Net cash used in investing activities	(224,429)	(669,114)
Cash flows from financing activities:
Proceeds from issuance of Series E Preferred Stock	550,000
Proceeds from issuance of common stock	50,000	800,000
Series E dividend payments	(11,303)
Repayments on insurance premium notes payable	9,490	1,237
Issuance (repayments) of notes payable	(123,913)	500,000
Proceeds from long term debt- related parties	1,460,000	975,000
Net cash provided by financing activities	1,934,274	2,276,237
Net (decrease) in cash	(22,773)	(253,392)
Cash at beginning of period	162,795	416,187
Cash at end of period	140,022	162,795
Supplemental Disclosure of Cash Flow Information
Cash paid for: Interest	215,908	30,725
Cash paid for: Income taxes
Non-Cash Investing and financing activities
Premium finance loan payable recorded as prepaid	92,322	84,825
Beneficial conversion debt discount to additional paid-in-capital	615,625	621,500
Payable to seller	$ 380,000	150,000
Discount on note		$ 32,732
Common stock issued for the acquisition		200,000
Fair value of common stock issued for the acquisition		$ 170,000
Inventory		58,000
Assumed liabilities		$ 40,000
Common stock issued to due Series A, Series B, and Series C stockholders	10,000	809,472
Conversion of stock shares issued of its Series A, Series B, Series C, and Series D Common Stock		5,100,000
Conversion of stock shares issued of its Series A, Series B, Series C, and Series D preferred stock		5,100,000
Shares issued on conversion of convertible notes		1,207,200
Shares issued on conversion of convertible notes, value		$ 600,000
Conversion of interest due		$ 3,600
Common shares issued to stockholder	1,100,233
Fair market value of common shares issued to stockholder	$ 429,092
Reduced working capital	125,313
Forgiveness of notes receivable	$ 204,411

NATURE OF OPERATIONS AND SUMMAR

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	12 Months Ended
	Dec. 31, 2017
Accounting Policies [Abstract]
NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Organization and Nature of Operations Bright Mountain Media, Inc. is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011. Its wholly owned subsidiary, Bright Watches, LLC was formed as Florida limited liability company in December 2015 and its wholly-owned subsidiary Daily Engage Media Group LLC (“Daily Engage Media”) was formed as a New Jersey limited liability company in February 2015. When used herein, the terms "BMTM," the "Company," "we," "us," "our" or "Bright Mountain" refers to Bright Mountain Media, Inc. and its subsidiaries. The Company is a digital media holding company for online assets targeting and servicing the military and public safety markets. The Company owns and manages 24 websites which are customized to provide our niche users, including active, reserve and retired military, law enforcement, first responders and other public safety employees with information and news that we believe may be of interest to them. Coupled with its recently acquired wholly owned subsidiary, Daily Engage Media, the Company has evolved to place its emphasis on providing quality content on its websites to drive traffic increases so that it can monetize these visits through advertising revenue. We generate revenues from two segments, product sales and advertising. The advertising segment consists primarily of advertising revenue and a small amount of subscription and service revenue. On December 16, 2016, with an effective date of December 15, 2016, under the terms of an Asset Purchase Agreement, the Company acquired the assets, constituting the Black Helmet Apparel business (“Black Helmet”), from Sostre Enterprises, Inc. Assets acquired included various website properties and content, social media content, inventory and other intellectual property rights. The Black Helmet line of apparel features clothing and accessories focused on firefighters. Consideration for the acquisition of Black Helmet consisted of $250,000 in cash, 200,000 shares of common stock valued at $170,000, the forgiveness of working capital advances of $200,000 and assumption of $40,000 in liabilities. On September 19, 2017, under the terms of an Amended and Restated Membership Interest Purchase Agreement with Daily Engage Media, and its members, the Company acquired 100% of the membership interests of Daily Engage Media. Launched in 2015, Daily Engage Media is an ad network that connects advertisers with approximately 200 digital publications worldwide. Principles of Consolidation The consolidated financial statements include the accounts of BMTM and its wholly owned subsidiaries, Bright Mountain LLC, Daily Engage Media (from September 19, 2017), The Bright Insurance Agency, LLC and Bright Watches, LLC. All significant intercompany transactions and balances have been eliminated in consolidation. Revenue Recognition The Company recognizes revenue on our products in accordance with the Financial Accounting Standards Board ("FASB") Accounting Standards Codification ("ASC") 605-10 , "Revenue Recognition in Financial Statements" · Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer; · Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space; · Advertising revenues are generated by users "clicking" on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received; and · Subscription revenues are generated by the sale of access to career postings or period subscription on one of our websites. The term of the subscriptions range from one month to twelve months. Revenues are recognized, on a net basis, over the term of the subscription period. All sales are final per the subscription Terms of Use. The Company follows the guidance of ASC 605-50-25, " Revenue Recognition, Customer Payments Use of Estimates Our consolidated financial statements are prepared in accordance with Generally Accepted Accounting Principles in the United States ("GAAP"). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, valuation of equity-based transactions, and the valuation allowance on deferred tax assets. Cash and Cash Equivalents The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. Fair Value of Financial Instruments and Fair Value Measurements The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for financial and non-financial assets and liabilities (ASC 820). The adoption did not have a material impact on our results of operations, financial position or liquidity. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels: Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities; Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active; and Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use. Accounts Receivable Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 or net 60 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made. As of December 31, 2017 and 2016, the company has recorded an allowance for doubtful accounts of $40,000 and $15,500, respectively. December 31, 2017 2016 Accounts Receivable $ 940,770 $ 205,093 Less: Allowance for doubtful accounts (40,000 ) (15,500 ) Less: Product refund reserve (21,000 ) (32,580 ) $ 879,770 $ 157,013 Inventories Inventories are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value. Cost of Sales Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments. Shipping and Handling Costs The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues. Sales Return Reserve Policy Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period. Product Warranty Reserve Policy The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty. Property and Equipment Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets below our capitalization threshold of $500 are expensed as incurred. Website Development Costs The Company accounts for its website development costs in accordance with ASC 350-50, "Website Development Costs" ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years. As of December 31, 2017, and 2016, all website development costs have been expensed. Amortization and Impairment of Long-Lived Assets Amortization and impairment of long-lived assets are non-cash expenses relating primarily to website acquisitions. The Company accounts for long-lived assets in accordance with the provisions of ASC 360-10, "Accounting for the Impairment or Disposal of Long-Lived Assets" Stock-Based Compensation The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity-based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, "Equity-Based Payments to Non-Employees". Advertising, Marketing and Promotion Costs Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying consolidated statement of operations. For the years ended December 31, 2017 and 2016, advertising, marketing and promotion expense was $307,621 and $35,387, respectively. Income Taxes We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized. The Company follows the provisions of ASC 740-10, Accounting for Uncertain Income Tax Positions. As of December 31, 2017, tax years 2017, 2016, and 2015 remain open for Internal Revenue Service ("IRS") audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years. Concentrations During 2017, the Company reduced the concentration of vendors purchases in their products segment. Purchases of Bulova Corporation, Botta-Design and Citizens Watch Company of America, Inc. totaled 18%, 12% and 11%, respectively, for the year ended December 31, 2017. The Company generates revenues from two segments: product sales and advertising. We sell many products through various distribution portals, which include Amazon and eBay. During 2017, these two portals accounted for 51% and 48%, respectively of our total product sales as compared to 65% and 10% in 2016. Due to high concentration and reliance on these portals, the loss of a working relationship with either of these two portals could adversely affect the Company's operations. A substantial amount of payments for our products sold are processed through PayPal. A disruption in PayPal payment processing could have an adverse effect on the Company's operations and cash flow. Credit Risk The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. However, cash balances in excess of the FDIC insured limit of $250,000 are at risk. At December 31, 2017 and December 31, 2016, the Company did not have cash balances above the FDIC insured limit. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral. Concentration of Funding During the years ended December 31, 2017 and 2016 a large portion of the Company's funding was provided through the issuance of 12% convertible notes and the sale of shares of the Company's common stock and preferred stock to a related party officer and director, as well as to a principal shareholder. Basic and Diluted Net Earnings (Loss) Per Common Share In accordance with ASC 260-10 , "Earnings Per Share", Segment Information In accordance with the provisions of ASC 280-10, "Disclosures about Segments of an Enterprise and Related Information", Recent Accounting Pronouncements In August 2014, the FASB issued ASU No. 2014-15, “ Presentation of Financial Statements - Going Concern In July 2015, FASB issued ASU No. 2015-11 , “Inventory (Topic 330): Simplifying the Measurement of Inventory” . . We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition. In February 2016, the FASB issued ASU 2016-02 “ Leases In March 2016, the FASB issued ASU 2016-09, Compensation – Stock Compensation: Improvements to Employee Share-Based Payment Accounting In April 2016, the FASB issued ASU 2016–10 “Revenue from Contract with Customers (Topic 606): Identifying Performance Obligations and Licensing.” In April 2016, the FASB issued ASU No. 2016-15, “Classification of Certain Cash Receipts and Cash Payments” In January 2017, the FASB issued 2017-04, Intangibles - Goodwill and Other

GOING CONCERN

GOING CONCERN	12 Months Ended
	Dec. 31, 2017
GOING CONCERN [Abstract]
GOING CONCERN	NOTE 2 – GOING CONCERN The accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained a net loss of $2,994,096 and used cash in operating activities of $1,732,618 for the year ended December 31, 2017. The Company had an accumulated deficit of $11,818,902 at December 31, 2017. These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period. The Company's continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital and loans from related parties to sustain its current level of operations. Management plans to continue raising additional capital through private placements and is exploring additional avenues for future fund-raising through both public and private sources. The consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

ACQUISITIONS

ACQUISITIONS	12 Months Ended
	Dec. 31, 2017
Business Combinations [Abstract]
ACQUISITIONS	NOTE 3 – ACQUISITIONS On January 2, 2016, the Company closed the acquisition of warisboring.com pursuant to the terms and conditions of the Website Asset Purchase Agreement dated December 4, 2015 for an aggregate purchase price of $250,000. The purchase price consisted of a cash payment of $100,000 at the January 4, 2016 closing and the balance of $150,000, payable monthly in an amount equal to 30% of the net revenues from the website, when collected, with the total amount of the earn out to be paid by January 4, 2019. The Company recorded the future monthly payments totaling $150,000 at a present value of $117,268, net of discount of $32,732. The present value was calculated at a discount rate of 12% (which is the Company’s most recent borrowing rate) using the estimated future revenues from the website to estimate the payment dates. The estimated future revenues from the website were based on the average historical monthly revenues from the website prior to the Company’s acquisition. During 2017 and 2016, the Company amortized $10,911 and $10,911 of this discount, respectively. The acquisition was accounted following ASC 805 “ Business Combinations Customer and related relationships $ 39,578 Website 177,690 Total $ 217,268 The above estimated fair value of the intangible assets is based on a preliminary purchase price allocation prepared by management. As a result, during the preliminary purchase price allocation period, which may be up to one year from the business combination date, we may record adjustments to the asset acquired, with the corresponding offset to website. After the preliminary purchase price allocation period, we record adjustments to assets acquired subsequent to the purchase price allocation period in our operating results in the period in which the adjustments were determined. On February 2, 2016, the Company entered into a Website Asset Purchase Agreement with unrelated third parties for a purchase price of $15,000 in cash. The acquisition was accounted for following ASC 805 "Business Combinations." On December 16, 2016, with an effective date of December 15, 2016 under the terms of the Asset Purchase Agreement, we acquired the assets constituting the Black Helmet apparel business from Sostre Enterprises, Inc., including various website properties and content, social media content, inventory and other intellectual property rights. The consideration for the acquisition consisted of $250,000 in cash, 200,000 shares of our common stock valued at $170,000, the assumption of $40,000 in liabilities and the forgiveness of working capital advances we had previously made to the seller totaling $200,000. A summary of assets acquired is as follows: Inventory $ 58,000 Intangibles – website 80,000 Intangibles – trade name 150,000 Intangibles – customer relationships 252,000 Intangibles – non-compete agreements 120,000 Total assets acquired $ 660,000 On March 3, 2017 the Company entered into a Membership Interest Purchase Agreement with Daily Engage Media, and its members Harry G. Pagoulatos, George G. Rezitis and Angelos Triantafillou (collectively, the "Members"). On September 19, 2017 the parties entered into an Amended and Restated Membership Interest Purchase Agreement which modified certain terms of the original agreement. The original agreement, as amended, is referred to as the "Daily Engage Purchase Agreement." Following the execution of the amendment, on September 19, 2017 the parties closed the transaction pursuant to which the Company acquired 100% of the membership interests of Daily Engage Media in exchange for the following consideration: · $380,000 paid through the delivery of unsecured, interest free, one-year promissory notes (the "Closing Notes"). Subsequent to the acquisition, these notes were reduced by $125,313 for working capital adjustments; · an aggregate of 1,100,233 shares of our common stock valued at $429,092 (the "Consideration Shares"); and · the forgiveness of $204,411 in working capital we had previously advanced Daily Engage Media. At the request of the Members and included as part of the Closing Notes and Consideration Shares, a portion of the closing consideration, including an $254,687 principal amount Closing Note together with 275,058 Consideration Shares, were issued to Mr. Vinay Belani, a third party with whom Daily Engage Media has a business relationship and are included in the above figures. Under the terms of the Daily Engage Purchase Agreement, upon Daily Engage Media achieving certain revenue and operating income tests, we agreed to issue additional consideration as follows: · if Daily Engage Media's revenues are at least $20,228,954, and it has operating income of at least $3,518,623 (the "Year-One Daily Engage Target") during the first 12 months following the closing date (the "Year-One Earn out Period") as determined by us in accordance with GAAP, we agreed to pay the Members and Mr. Belani collectively an additional $500,000 in cash and issue an additional 1,008,547 shares of our common stock (the "Year-One Earn out Shares"); · if Daily Engage Media's revenues are at least $60,385,952, and operating income of at least $11,380,396 (the "Year-Two Daily Engage Target") during the first 12 months following the Year-One Earnout Period (the "Year-Two Earnout Period") as determined by us in accordance with GAAP, we agreed to pay the Members and Mr. Belani an additional $500,000 in cash and issue an additional 796,221 shares of our common stock (the "Year-Two Earnout Shares"). In addition, if the Year-Two Daily Engage Target is met, at the time of payment of the Year-Two Earnout Shares and the year-two earnout cash, the Members and Mr. Belani collectively will also be entitled to receive the Year-One Earnout Shares and the year-one earnout cash to the extent not previously received; and · if Daily Engage Media's revenues are at least $96,512,204, and it has operating income of at least $18,524,967 (the "Year-Three Daily Engage Target") during the 12 months following the Year-Two Earnout Period (the "Year-Three Earnout Period") as determined by us in accordance with GAAP, we agreed to pay the Members and Mr. Belani an additional $550,000 in cash and issue an additional 723,523 shares of our common stock (the "Year-Three Earnout Shares"). In addition, if the Year-Three Daily Engage Target is met, at the time of payment of the Year-Three Earnout Shares and the year-three earnout cash, the Members and Mr. Belani collectively will also be entitled to receive the Year-One Earnout Shares, the year-one earnout cash, the Year-Two Earnout Shares and the year-two earnout cash, to the extent not previously received. The final accounting for the acquisition of Daily Engage Media has not been completed and will be completed during the first quarter of 2018. The preliminary allocation of the purchase price to the assets acquired and liabilities assumed based on the estimated fair values is as follows: Tangible assets acquired $ 361,770 Liabilities assumed (562,006 ) Net liabilities assumed (200,236 ) Exchange platform 50,000 Tradename 150,000 Customer relationships 250,000 Non-compete agreements 192,000 Goodwill 446,426 Total purchase price $ 1,088,426 At this time we do not expect that goodwill will be tax deductible. Pro forma results The following table sets forth a summary of the unaudited pro forma results of the Company as if the acquisition of the assets constituting the Black Helmet Apparel business which was closed in December 2016 and the acquisition of Daily Engage Media which closed in September 2017, had taken place on the first day of the periods presented. These combined results are not necessarily indicative of the results that may have been achieved had the assets been acquired as of the first day of the periods presented. Year ended December 31, 2017 2016 Total revenue $ 5,032,540 $ 4,719,144 Total expenses 8,594,783 8,342,855 Net loss attributable to common shareholders $ (3,562,243 ) $ (3,623,711 ) Basic and diluted net loss per share $ (0.08 ) $ (0.09 ) At December 31, 2017 and December 31, 2016, website acquisition assets consisted of the following: December 31, 2017 2016 Website Acquisition Assets $ 2,231,189 $ 1,739,179 Less: Accumulated Amortization (908,574 ) (581,045 ) Less: Impairment Loss (261,424 ) (191,020 ) Website Acquisition Assets, net $ 1,061,191 $ 967,114 Non-cash amortization expense for the years ending December 31, 2017 and 2016 was $327,529 and $252,134 respectively. Non-cash impairment expense for the years ending December 31, 2017 and 2016 was $70,404 and $95,773 respectively. In connection with the acquisition of the Black Helmet apparel business, the Company recognized $150,000 attributable to tradenames acquired. In connection with the acquisition of the Daily Engage Media business, the Company recognized $150,000 attributable to tradenames acquired.

INVENTORIES

INVENTORIES	12 Months Ended
	Dec. 31, 2017
Inventory Disclosure [Abstract]
INVENTORIES	NOTE 4 – INVENTORIES At December 31, 2017 and December 31, 2016 inventories consisted of the following: December 31, 2017 2016 Product Inventory: Clocks and Watches $ 453,852 $ 982,283 Product Inventory: Other Inventory 180,064 144,789 Total Inventory Balance 633,916 1,127,072 Less: Inventory allowance for slow moving (22,448 ) — Total Inventory Balance, net $ 611,468 $ 1,127,072

PREPAID COSTS AND EXPENSES

PREPAID COSTS AND EXPENSES	12 Months Ended
	Dec. 31, 2017
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
PREPAID COSTS AND EXPENSES	NOTE 5 – PREPAID COSTS AND EXPENSES At December 31, 2017 and December 31, 2016, prepaid expenses and other current assets consisted of the following: December 31, 2017 2016 Prepaid Rent $ 50,417 $ 46,523 Prepaid Insurance 92,322 84,825 Prepaid Inventory 2,993 1,602 Prepaid Expenses and Other Current Assets $ 145,732 $ 132,950

PROPERTY AND EQUIPMENT

PROPERTY AND EQUIPMENT	12 Months Ended
	Dec. 31, 2017
Property, Plant and Equipment [Abstract]
PROPERTY AND EQUIPMENT	NOTE 6 – PROPERTY AND EQUIPMENT At December 31, 2017 and December 31, 2016, property and equipment consisted of the following: December 31, Depreciable Life 2017 2016 (Years) Furniture and Fixtures $ 78,994 $ 70,108 7 Computer Equipment 59,511 56,142 5 Leasehold Improvements 39,384 35,011 10 Total Fixed Assets 177,889 161,261 Less: Accumulated Depreciation (88,389 ) (62,260 ) Total Fixed Assets, net $ 89,500 $ 99,001 Non-cash depreciation expense for the years ending December 31, 2017 and 2016 was $26,129 and $13,955 respectively.

SEGMENT INFORMATION

SEGMENT INFORMATION	12 Months Ended
	Dec. 31, 2017
Segment Reporting [Abstract]
SEGMENT INFORMATION	NOTE 7 – SEGMENT INFORMATION The Company has two identifiable segments as of December 31, 2017; products and advertising. The products segment sells merchandise directly to customers thorough e-commerce distributor portals such as Amazon and eBay and through our proprietary websites and retail location. The advertising segment is focused on producing advertising revenue generated by users "clicking" on website advertisements utilizing several ad network partners and direct advertisers. The following information represents segment activity for the year ended December 31, 2017: For the year ended December 31, 2017 Products Services Total Revenues $ 2,577,331 $ 1,104,017 $ 3,681,348 Website Amortization 135,798 191,731 327,529 Depreciation 18,293 7,836 26,129 Impairment 61,029 9,375 70,404 Loss from operations (1,874,067 ) (714,028 ) (2,588,095 ) Segment Assets 1,362,290 2,356,427 3,718,717 The following information represents segment activity for the year ended December 31, 2016: For the year ended December 31, 2016 Products Services Total Revenues $ 1,499,010 $ 434,775 $ 1,933,785 Website Amortization — 252,134 252,134 Depreciation 10,817 3,138 13,955 Impairment — 95,773 95,773 Loss from operations (1,526,442 ) (766,940 ) (2,293,382 ) Segment Assets 1,648,690 1,331,655 2,980,345

LONG TERM DEBT TO RELATED PARTI

LONG TERM DEBT TO RELATED PARTIES	12 Months Ended
	Dec. 31, 2017
Debt Disclosure [Abstract]
LONG TERM DEBT TO RELATED PARTIES	NOTE 8 – LONG TERM DEBT TO RELATED PARTIES Long Term Debt to Related Parties, net Following the conversion of outstanding notes in August 2016, the Company issued a series of 12%, 10%, and 6% convertible promissory notes that have conversion prices that create a beneficial conversion. This note mature five years from issuance and are convertible at the option of the holder into shares of common stock at any time prior to maturity at a conversion price of $0.40 to $0.50 per share based on the terms of the note. A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note. In accordance with this guidance, the intrinsic value of the beneficial conversion features is recorded as a debt discount with a corresponding amount to additional paid in capital. The debt discount is amortized to interest over the five-year life of the note using the effective interest method. A summary of these note issuances is as follows: Issuance Date Maturity Date Principal Discount Carry Amortization Carry 09/26/16 09/26/21 $ 100,000 $ 70,000 $ 33,692 $ 14,000 $ 47,692 10/14/16 10/14/21 100,000 70,000 33,024 14,000 47,024 10/31/16 10/31/21 100,000 70,000 32,372 14,000 46,372 11/03/16 11/03/21 50,000 35,000 16,120 7,000 23,120 11/11/16 11/11/21 100,000 70,000 31,934 14,000 45,934 11/21/16 11/21/21 50,000 35,000 15,775 7,000 22,775 12/15/16 12/15/21 75,000 52,500 22,988 10,500 33,488 01/19/17 01/19/22 100,000 70,000 — 13,860 43,860 02/06/17 02/06/22 100,000 70,000 — 12,581 42,581 02/24/17 02/24/22 50,000 35,000 — 5,945 20,945 03/07/17 03/07/22 100,000 70,000 — 11,469 41,469 04/03/17 04/03/22 75,000 45,000 — 6,707 36,707 04/10/17 04/10/22 75,000 45,000 — 6,534 36,534 04/19/17 04/19/22 50,000 30,000 — 4,208 24,208 05/01/17 05/01/22 50,000 30,000 — 4,011 24,011 05/11/17 05/11/22 75,000 22,500 — 2,885 55,385 05/24/17 05/24/22 75,000 45,000 — 5,449 35,449 06/08/17 06/08/22 100,000 30,000 — 3,386 73,386 06/27/17 06/27/22 100,000 30,000 — 3,074 73,074 07/12/17 07/12/22 50,000 5,000 — 471 45,471 07/26/17 07/26/22 135,000 50,625 — 4,383 88,758 07/27/17 07/27/22 25,000 9,375 — 808 16,433 08/01/17 08/01/22 75,000 28,125 — 2,342 49,217 08/10/17 08/10/22 25,000 — — — 25,000 08/23/17 08/23/22 50,000 — — — 50,000 08/28/17 08/28/22 75,000 — — — 75,000 08/30/17 08/30/22 75,000 — — — 75,000 $ 2,035,000 $ 1,018,125 $ 185,905 $ 168,613 $ 1,198,893 Amortization of debt discount totaled $168,613 and $310,145 at December 31, 2017 and 2016, respectively.

NOTE PAYABLE

NOTE PAYABLE	12 Months Ended
	Dec. 31, 2017
Notes Payable [Abstract]
NOTE PAYABLE	NOTE 9 – NOTE PAYABLE On November 30, 2016, the Company entered into a promissory note agreement with an unaffiliated party in the principal amount of $500,000. The note is unsecured and carries an interest rate of 10% per annum payable in arrears at maturity. An amendment made on September 30,2017 reduced the interest rate from the original 25% to 10%. In addition, the note holder reduced the accrued interest due under the note from approximately $106,000 to $50,000 at September 20,2017. This reduction in accrued interest of approximately $56,000 was taken in the third quarter of 2017. Accrued interest on this note totaled $12,500 at December 31, 2017. The maturity date was amended and extended from the former maturity date of December 31, 2017 to April 30, 2018 and may be prepaid at any time without notice or prepayment penalty. In the event of default of any loan provision, the lender can declare all or any portion of the unpaid principal and interest immediately due and payable. As a part of the acquisition of Daily Engage Media the Company assumed a total of $111,102 of notes payable, net of debt discount of $12,811. Under the terms of the agreement with Gibraltar Capital Advances, LLC, Daily Engage Media sold $132,000 in future accounts and contract rights for $100,000 and Daily Engage Media authorized Gibraltar Capital Advances, LLC to ACH debit its bank account at the rate of $629 daily until Gibraltar Capital Advances, LLC received the purchase amount of $132,000. The agreement contained standard covenants regarding conduct of the business, on-site inspections, audit rights and transfer of assets limitations. The note balance assumed was $49,367, and as of December 31, 2017, the note balance was paid off. Under the terms of the agreement with Complete Business Solutions Group, Inc. Daily Engage Media sold $76,450 in future accounts and contract rights for $55,000 and authorized Complete Business Solutions Group, Inc. to ACH debit its bank account at the rate of $516.55 daily until Complete Business Solutions Group, Inc. received the purchase amount of $76,450. The note balance assumed was $57,427, and as of December 31, 2017, the note balance was paid off. Under the terms of the agreement with Kabbage, Daily Engage Media sold $29,786 in future accounts and contract rights for $21,200. The loan matured in 12 months and Daily Engage Media had agreed to a payment schedule of $2,985.67 and $1,978.67 for months one through six and months seven through 12, respectively. The agreement contained standard covenants regarding conduct of the business, on-site inspections, audit rights and transfer of assets limitations. The note balance assumed was $17,119, and as of December 31, 2017, the note balance was paid off. The Company amortized $12,811 of debt discount on the notes payable assumed from Daily Engage Media upon full repayment of these notes payable as of December 31, 2017. The Company also issued promissory notes in the amount of $380,000 payable to three Daily Engage Media members and a third party, with whom they have a business relationship. The notes bear no interest and mature on September 19, 2018. At December 31, 2017 a total of $125,313 in expenses and accounts payables were paid by the Company on behalf of Daily Engage Media that were incurred and /or due prior to the acquisition date. At December 31, 2017 the balance of the promissory notes, net of the $125,313, were $254,687. Maturities of Long-Term Obligations for Five Years and Beyond The minimum annual principal payments of long-term debt to related parties and notes payable at December 31, 2017 were: 2018 $ 754,687 2019 — 2020 and thereafter 2,035,000 Total minimum principal payments $ 2,789,687

PREMIUM FINANCE LOANS PAYABLE

PREMIUM FINANCE LOANS PAYABLE	12 Months Ended
	Dec. 31, 2017
Debt Disclosure [Abstract]
PREMIUM FINANCE LOANS PAYABLE	NOTE 10 –PREMIUM FINANCE LOANS PAYABLE Premium Finance Loan Payable The Company generally finances its annual insurance premiums through the use of short-term notes, payable in 10 equal monthly installments. Coverages financed include Directors and Officers and Errors and Omissions with premiums financed in 2017 of $63,999 and $24,735, respectively. Total Premium Finance Loan Payable balance for all of the Company's policies was $63,133 at December 31, 2017 and $53,643 at December 31, 2016.

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	12 Months Ended
	Dec. 31, 2017
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS AND CONTINGENCIES	NOTE 11 – COMMITMENTS AND CONTINGENCIES Leases The Company leases its corporate offices at 6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487 under a long-term non-cancellable lease agreement, which contains renewal options. The lease, which was entered on August 25, 2014 was amended on July 30, 2015 to increase the original approximate 2,014 square feet to approximately 4,450 square feet. The term of the lease was extended and will terminate on March 14, 2019 at a current base rent of for a term of approximately $8,978 per month for the first twelve months with a 3% escalation each year. An additional security deposit of $2,500 was required. Rent is all-inclusive and includes electricity, heat, air-conditioning, and water. The original rent commencement date is October 11, 2014 and will expire on March 14, 2019. The Company leases retail space for its product sales division at 4900 Linton Boulevard, Bay 17A, Delray Beach, FL 33445 under a long-term, non-cancellable lease agreement, which contains renewal options. The lease, which was entered into on August 25, 2014, is for approximately 2,150 square feet for a term of 36 months in Delray Beach, Florida at a base rent of approximately $2,329 per month for the first twelve months with a 3% escalation each year. A security deposit of $3,865, first month's prepaid rent of $3,865, and last month's prepaid rent of $4,015 was paid upon lease execution. The lease is a triple net lease. Common area maintenance is approximately $1,317 per month for the first twelve months with annual escalations not to exceed 4%. The rent commencement date is October 1, 2014 and was initially set to expire on September 30, 2017. In January 2017, this lease was modified and extended concurrent with the expansion of our retail space in the same location. In January 2017, the Company entered into an additional lease and modified and extended our existing lease for our retail site. The new lease agreement provides for an additional 2,720 square feet adjacent to our existing Delray Beach FL location commencing February 1, 2017, expiring January 31, 2022. This lease provides for an initial monthly base rental of $1,757, representing a one-half reduction in rental payments for the first year as an accommodation. Minimum base rental for year two is $3,513 per month, escalating 3% per year thereafter. The Company also provided a $10,000 security deposit and prepaid $96,940 in future rents on the facility through the funding of certain leasehold improvements. Simultaneously, the Company modified our existing lease on the initial space, extending this lease to coincide with the new space, expiring January 31, 2022, at an initial base rental of $2,471 per month, escalating 3% per year thereafter. On December 16, 2016, with an effective date of December 15, 2016 under the terms of the Asset Purchase Agreement, we acquired the assets constituting the Black Helmet apparel business including various website properties and content, social media content, inventory and other intellectual property right (See Note 3). We also acquired the right to assume the lease of their warehouse facility consisting of approximately 2,667 square feet. The lease was renewed for a three-year term in April 2016 with an initial base rental rate of $1,641 per month, escalating at approximately 3% per year thereafter. Future minimum lease commitments due for facilities under non-cancellable operating leases at December 31, 2017 are as follows: Operating Leases 2018 $ 213,726 2019 124,902 2020 and thereafter 179,215 Total minimum lease payments $ 517,843 Rent expense for the years ended December 31, 2017 and 2016 was $246,127 and $177,150 respectively. Legal From time-to-time, we may be involved in litigation or be subject to claims arising out of our operations or content appearing on our websites in the normal course of business. Although the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of these ordinary course matters will not have a material adverse effect on our business. Regardless of the outcome, litigation can have an adverse impact on our company because of defense and settlement costs, diversion of management resources and other factors. Other Commitments The Company entered into various contracts or agreements in the normal course of business, which may contain commitments. During the years ended December 31, 2017 and 2016, the Company entered into agreements with third party vendors to supply website content and data, website software development, advertising, public relations, and legal services. All of these commitments contain provisions whereby either party may terminate the agreement with specified notice, normally 30 days, and with no further obligation on the part of either party. During the years ended December 31, 2017 and 2016, the Company entered into agreements with third parties related to websites acquired during the respective periods as further discussed in Note 3. In connection with the two acquisitions made in 2016, the Company entered into a management agreement associated with the WarIsBoring website at $5,000 per month through November 18, 2018, and two service agreements in connection the Black Helmet Apparel acquisition at $6,250 per month, each, through December 15, 2019, plus the ability to earn bonuses ranging from $50,000 for the year ending December 31, 2017 to $100,000 for the year ending December 31, 2019 each based upon the satisfaction of certain revenue and gross margin targets. We have subsequently notified one of these individuals of our intent to terminate the agreement in 2018. Future contingent milestone payments under the acquisitions made in 2016 totaled approximately $40,000 for both 2017 and 2016. Black Helmet did not meet their contingent goal for 2017 and did not receive a milestone payment. Total payments for the years ended December 31, 2017 and 2016 was $210,000 and $120,250 respectively. Contractual commitments remaining under various acquisition related agreements total: $330,000 and $72,000 for 2018 and 2019, respectively. The Company entered into an Executive Employment Agreement with our Chief Executive Officer, with an effective date of June 1, 2014. Under the initial terms of this agreement, the Company would compensate the Chief Executive Officer with a base salary of $75,000 annually, and he is entitled to receive discretionary bonuses as may be awarded by the Company's board of directors from time to time. The initial term of the agreement is three years, and the Company may extend it for an additional one-year period upon written notice at least 180 days prior to the expiration of the term. The Chief Executive Officer's base annual salary was increased to $77,500 in January 2015, $96,000 in July 2015, and to $125,000 effective October 1, 2015 upon recommendation of the Compensation Committee of the board of directors. In May 2016 the Chief Executive Officer suggested and orally agreed to a voluntary reduction in his base salary to $95,000 per annum. In April 2017, upon recommendation of the Compensation Committee of the board of directors, the Chief Executive Officer’s base salary was increased to $165,000. The agreement will terminate upon the Chief Executive Officer's death or disability. In the event of a termination upon his death, the Company is obligated to pay his beneficiary or estate an amount equal to one-year base salary plus any earned bonus at the time of his death. In the event the agreement is terminated as a result of his disability, as defined in the agreement, he is entitled to continue to receive his base salary for a period of one year. The Company is also entitled to terminate the agreement either with or without case, and the Chief Executive Officer is entitled to voluntarily terminate the agreement upon one year's notice to the Company. In the event of a termination by the Company for cause, as defined in the agreement, or voluntarily by the Chief Executive Officer, the Company is obligated to pay him the base salary through the date of termination. In the event the Company terminates the agreement without cause, the Company is obligated to give him one years' notice of the Company's intent to terminate and, at the end of the one-year period, pay an amount equal to two times his annual base salary together with any bonuses which may have been earned as of the date of termination. A constructive termination of the agreement will also occur if the Company materially breaches any term of the agreement or if a successor company to the Company fails to assume the Company's obligations under the employment agreement. In that event, the Chief Executive Officer will be entitled to the same compensation as if the Company terminated the agreement without cause. The employment agreement contains customary non-compete and confidentiality provisions. The Company also agreed to indemnify the Chief Executive Officer pursuant to the provisions of the Company's Amended and Restated Articles of Incorporation and Amended and Restated By-laws. The employment agreement contains customary non-compete and confidentiality provisions. The Company also agreed to indemnify the Chief Executive Officer pursuant to the provisions of the Company's Amended and Restated Articles of Incorporation and Amended and Restated By-laws.

STOCK COMPENSATION

STOCK COMPENSATION	12 Months Ended
	Dec. 31, 2017
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
STOCK COMPENSATION	NOTE 12 – STOCK COMPENSATION The Company accounts for stock option compensation issued to employees for services in accordance with ASC Topic 718, “Compensation – Stock Compensation”. Equity-Based Payments to Non-Employees. Stock options issued to consultants and other non-employees as compensation for services provided to the Company are accounted for based on the fair value of the services provided or the estimated fair market value of the option, whichever is more reliably measurable in accordance with FASB ASC 505, Equity, , On April 20, 2011, the Company's board of directors and majority stockholder adopted the 2011 Stock Option Plan (the "2011 Plan"), to be effective on January 3, 2011. The purpose of the 2011 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2011 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2011 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. The Company's board of directors will administer the 2011 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2011 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the Plan, as may be determined by the Committee and specified in the Grant Instrument. As of December 31, 2017, 9,000 shares were remaining under the 2011 Plan for future issuance. On April 1, 2013, the Company's board of directors and majority stockholder adopted the 2013 Stock Option Plan (the "2013 Plan"), to be effective on April 1, 2013. The purpose of the 2013 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2013 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2013 Plan. The maximum aggregate number of shares of Company stock that shall be subject to grants made under the 2013 Plan to any individual during any calendar year shall be 180,000 shares. The Company's board of directors will administer the 2013 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2013 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the 2013 Plan, as may be determined by the Committee and specified in the grant instrument. As of December 31, 2017, 125,000 shares were remaining under the 2013 Plan for future issuance. On May 22, 2015, the Company's board of directors and majority stockholder adopted the 2015 Stock Option Plan (the "2015 Plan"), to be effective on May 22, 2015. The purpose of the 2015 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2015 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 1,000,000 shares of common stock under the 2015 Plan. The maximum aggregate number of shares of Company stock that shall be subject to grants made under the 2015 Plan to any individual during any calendar year shall be 100,000 shares. The Company's board of directors will administer the 2015 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2015 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the 2015 Plan, as may be determined by the Committee and specified in the grant instrument. As of December 31, 2017, 375,000 shares were remaining under the 2015 Plan for future issuance. On March 22, 2016 the Company granted 100,000 ten-year stock options, which have an exercise price of $0.695 per share to an executive officer and director. The aggregate fair value of these options was computed at $39,901 or $0.3990 per option. On March 22, 2016 the Company granted 46,000 ten-year stock options, which have an exercise price of $0.695 per share to a director. The aggregate fair value of these options was computed at $18,354 or $0.3990 per option. On July 12, 2016, the Company granted 360,000 ten-year stock options, to five employees including one officer, which have an exercise price of $0.85 per share. The aggregate fair value of these options was $179,640 or $0.499 per option. On August 16, 2016, the Company granted 60,000 ten-year stock options to a director of the Company. The options granted have an exercise price of $0.85 per share. The aggregate fair value of these options was $29,940 or $0.499 per share. On December 16, 2016, the Company granted 14,000 ten -year stock options to four directors for board participation. The options granted have an exercise price of $0.85 per share. The aggregate fair value of these options was $6,202 or $0.443 per share. On September 1, 2017 the Company granted 10,000 ten-year stock options, which have an exercise price of $0.50 per share. The aggregate fair value of these options was computed at $1,840 or $0.184 per option. The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates. The Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors, which is subject to ASC Topic 718 requirements. These amounts are estimates and thus may not be reflective of actual future results, nor amounts ultimately realized by recipients of these grants. The Company recognizes share-based compensation expense on a straight-line basis over the requisite service period for each award. The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted during the years ended December 31, 2017 and 2016: Assumptions: 2017 2016 Expected term (years) 6.25 6.25 Expected volatility 52 % 63 % Risk-free interest rate 1.99 % 0.01% - 2.07 % Dividend yield 0 % 0 % Expected forfeiture rate 0 % 0 % The expected life is computed using the simplified method, which is the average of the vesting term and the contractual term. The expected volatility is based on an average of similar public company’s historical volatility, as the Company's common stock is quoted in the over the counter market on the OTCQB Tier of the OTC Markets, Inc. The risk-free interest rate is based on the U.S. Treasury yields with terms equivalent to the expected term of the related option at the time of the grant. Dividend yield is based on historical trends. While the Company believes these estimates are reasonable, the compensation expense recorded would increase if the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased. The Company recorded $108,090 and $147,472 of stock option expense for the year ended December 31, 2017 and December 31, 2016 respectively. The non-cash stock option expense for years ended December 31, 2017 and 2016 have been recognized as a component of general and administrative expenses in the accompanying consolidated financial statements. As of December 31, 2017 there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $38,598 to be recognized through December 2020. The grant date weighted average for fair values of options granted in 2017 is $ 0.184 per option. A summary of the Company's stock option activity during the years ended December 31, 2017 and 2016 is presented below: Number of Options Weighted Exercise Price Weighted Remaining Contractual Term Aggregate Intrinsic Value Balance Outstanding, December 31, 2015 1,701,000 0.34 6.8 337,984 Granted 580,000 0.81 — — Exercised — — — — Forfeited — — — — Expired — — — — Balance Outstanding, December 31, 2016 2,281,000 $ 0.47 6.8 $ 795,185 Granted 10,000 — — — Exercised — — — — Forfeited (264,000 ) — — — Expired — — — — Balance Outstanding, December 31, 2017 2,027,000 $ 0.42 5.5 $ 73,770 Exercisable at December 31, 2017 1,777,500 $ 0.38 5.2 $ 54,168 Summarized information with respect to options outstanding under the two option plans at December 31, 2017 is as follows: Options Outstanding Options Exercisable Range or Exercise Price Number Outstanding Remaining Average Contractual Life (In Years) Weighted Average Exercise Price Number Exercisable Weighted Average Exercise Price 0.14 - 0.24 720,000 1.0 $ 0.14 720,000 $ 0.14 0.25 - 0.49 351,000 0.9 $ 0.28 351,000 $ 0.29 0.50 - 0.85 956,000 3.6 $ 0.68 706,500 $ 0.67 2,027,000 5.5 $ 0.42 1,777,500 $ 0.38 Summarized information with respect to options outstanding under the three option plans at December 31, 2016 is as follows: Options Outstanding Options Exercisable Range or Exercise Price Number Outstanding Remaining Average Contractual Life (In Years) Weighted Average Exercise Price Number Exercisable Weighted Average Exercise Price 0.14 - 0.24 720,000 1.3 $ 0.14 720,000 $ 0.14 0.25 - 0.49 351,000 .9 $ 0.28 306,000 $ 0.286 0.50 - 0.85 1,210,000 4.7 $ 0.70 450,000 $ 0.61 2,281,000 6.9 $ 0.47 1,476,000 $ 0.31

PREFERRED STOCK

PREFERRED STOCK	12 Months Ended
	Dec. 31, 2017
Preferred Stock, Number of Shares, Par Value and Other Disclosures [Abstract]
PREFERRED STOCK	NOTE 13 – PREFERRED STOCK The Company has authorized 20,000,000 shares of preferred stock with a par value of $0.01 (the "Preferred Stock"), issuable in such series and with such designations, rights and preferences as the board of directors may determine. The Company's board of directors has previously designated five series of preferred stock, consisting of 10% Series A Convertible Preferred Stock ("Series A Stock"), 10% Series B Convertible Preferred Stock ("Series B Stock"), 10% Series C Convertible Preferred Stock ("Series C Stock"), 10% Series D Convertible Preferred Stock ("Series D Stock") and 10% Series E Convertible Preferred Stock ("Series E Stock"). At December 31, 2017, there were 100,000 shares of Series A Stock and 1,375,000 shares of Series E Stock issued and outstanding. There are no shares of Series B Stock, Series C Stock or Series D Stock issued and outstanding. The Series A Stock is senior to all other classes of the Company's securities and has a stated value of $0.50 per share. Holders of shares of Series A Stock are entitled to the payment of a 10% dividend payable in shares of the Company’s common stock at a rate of one share of common stock for each 10 shares of Series A Stock, payable annually the 10th business day of January. The shares of Series A Stock are redeemable at the Company's option upon 20 days’ notice for an amount equal to the amount of capital invested. On August 18, 2016, Series A Stockholders converted 1,800,000 shares of Series A Stock into 1,800,000 shares of common stock, leaving 100,000 Series A Stock outstanding. On the 10th business day of January 2018 there were 10,000 shares of common stock dividends owed and payable to the Series A Stockholder of record as dividends on the Series A Stock. On September 6, 2017, the board of directors designated 2,500,000 shares of Preferred Stock as Series E Stock, which such designation was amended on September 29, 2017. Holders of shares of Series E Stock are entitled to 10% dividends, payable monthly as may be permitted under Florida law out of funds legally available therefor. The shares of Series E Stock rank senior to any other class of our equity securities, except for the Series A Stock, have a liquidation preference of $0.40 per share and are not redeemable. The remaining designations, rights and preferences of each of the Series A Stock and Series E Stock are identical, including (i) shares do not have voting rights, except as may be permitted under Florida law, (ii) are convertible into shares of our common stock at the holder's option on a one for one basis, (iii) are entitled to a liquidation preference equal to a return of the capital invested, and (iv) each share will automatically convert into shares of common stock five years from the date of issuance or upon a change in control. Both the voluntary and automatic conversion formulas are subject to proportional adjustment in the event of stock splits, stock dividends and similar corporate events. In 2017, Mr. W. Kip Speyer, the Company’s Chairman and Chief Executive Officer, purchased an aggregate of 1,250,000 shares of Series E Stock at a purchase price of $0.40 per share. The Company used the proceeds from these sales for working capital. During 2017, Mr. Richard Rogers, a director of the Company, purchased an aggregate of 125,000 shares of the Company’s 10% Series E Convertible Preferred Stock at a purchase price of $0.40 per share. The Company used the proceeds from these sales for working capital. In 2017 we paid cash dividends on these outstanding shares of the Company’s 10% Series E Convertible Preferred Stock of $11,303.

COMMON STOCK

COMMON STOCK	12 Months Ended
	Dec. 31, 2017
Equity [Abstract]
COMMON STOCK	NOTE 14 – COMMON STOCK A) Stock Issued for cash The Company has authorized 324,000,000 shares of common stock with a par value of $0.01. During the year ended December 31, 2016 the Company raised $800,000 through the sale of 1,600,000 shares of common stock at $0.50 per share. During the year ended December 31, 2017 the Company raised $50,000 through the sale of 125,000 shares of common stock at $0.40 per share. B) Stock issued for services On January 15, 2016, the Company issued to a consultant 7,000 shares of its common stock at $0.695 per share, or $4,865, for services rendered. The Company valued these common shares based on the fair value at the date of grant. On February 15, 2016, the Company issued to a consultant 7,000 shares of its common stock at $0.695 per share, or $4,865, for services rendered. The Company valued these common shares based on the fair value at the date of grant. On March 22, 2016, the Company issued to a law firm 50,000 shares of its common stock at $0.695 per share, or $34,750, for services rendered. The Company valued these common shares based on the fair value at the date of grant. On April 15, 2016, the Company issued to a consultant 7,000 shares of its common stock at $0.695 per share, or $4,690, for services rendered. The Company valued these common shares based on the fair value at the date of grant. On May 16, 2016, the Company issued to a consultant 3,600 shares of its common stock at $0.75 per share, or $2,700, for services rendered. The Company valued these common shares based on the fair value at the date of grant. From June 20, 2016 through December 16, 2016 the Company issued in seven equal amounts of 3,600 shares, 25,200 shares to a consultant at $0.85 per share valued at $21,420 or $3,060 per issuance, for services rendered. The Company valued these common shares based on a fair value on the date of grant. On April 25, 2017, the Company issued to the Company’s employees 28,500 shares of its common stock with a fair value $22,800 on the date of issuance for compensation to employees and officers. On January 16, 2017 the Company issued 3,600 shares to a consultant at $0.85 per share valued at $3,060 for services rendered. The Company valued these common shares based on a fair value on the date of the grant. C) Stock issued for acquisitions On December 15, 2016, the Company issued 200,000 shares of its common stock in connection the acquisition of the Black Helmet Apparel operations from a private company. (See Note 3) The common shares were valued at $170,000 or $0.85 per share, based on the fair value on the date of issuance. On September 19, 2017, the Company issued 1,100,233 shares of its common stock in connection the acquisition of the Daily Engage Media Group, LLC. (See Note 3) The common shares were valued at $429,092 or $0.85 per share, based on the fair value on the date of issuance. D) Stock issued for dividends In January 2017, the Company issued 10,000 shares of its common stock as dividends to the holder of its Series A preferred stock. During the year ended December 31, 2016, the Company issued 809,472 shares of its common stock as dividends to the holders of its Series A, Series B, Series C, and Series D Stock. Included in these issuances were 501,562 common shares issued in January as annual dividends due under the provision of the Series A, B, C and D Stock and 307,910 common shares issued as dividend accrued through August 18, 2016, upon conversion. Holders of the Series A, Series B, Series C, and Series D Stock are entitled to the payment of a 10% dividend payable in shares of the Company’s common stock at a rate of one share of common stock for each ten shares of Series A, Series B, Series C, or Series D Stock payable on the tenth business day of January for the previous year. E) Stock issued for conversion of preferred stock In August 2016, the Company issued 5,100,000 shares of its common stock to the holders of its Series A Stock, Series B Stock, Series C Stock and Series D Stock upon the conversion of 5,100,000 shares of its Series A Stock, Series B Stock, Series C Stock and Series D Stock. F) Stock issued for conversion of convertible notes payable and accrued interest In August 2016 the Company issued 1,207,200 shares of common stock upon the conversion, at $0.50 per share, of $600,000 in convertible notes payable with related accrued interest of $3,600 through the date of conversion.

RELATED PARTIES

RELATED PARTIES	12 Months Ended
	Dec. 31, 2017
Related Party Transactions [Abstract]
RELATED PARTIES	NOTE 15 – RELATED PARTIES As discussed more fully in Note 8, section titled “Long Term Debt to Related Parties, net”, in 2017 and 2016, the Company issued a series of convertible promissory notes to our Chief Executive Officer totaling $1,460,000 and $575,000, respectively. These notes have a conversion price ranging from $0.50 per share to $0.40 per share and resulted in the recognition of a beneficial conversion feature recorded as a debt discount. These notes payable, net of debt discount, total $1,198,893 and $185,905 at December 31, 2017 and December 31, 2016, respectively and mature five years from issuance and are convertible at the option of the holder into shares of common stock at any time prior to maturity at a conversion price of $0.50 per share. A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note. In accordance with this guidance, the intrinsic value of the beneficial conversion features is recorded as a debt discount with a corresponding amount to additional paid in capital. The debt discount is amortized to interest over the five-year life of the note using the effective interest method. The notes are reported net of their unamortized debt discount of $836,107 and $389,095 as of December 31, 2017 and December 31, 2016, respectively. During 2017, Mr. W. Kip Speyer, the Company’s Chairman and Chief Executive Officer, purchased an aggregate of 1,250,000 shares of the Company’s Series E Convertible Preferred Stock at a purchase price of $0.40 per share. The designations, rights and preferences of Series E Stock are described in Note 13. The Company used the proceeds from these sales for working capital. During 2017, Mr. Richard Rogers, a director of the Company, purchased an aggregate of 125,000 shares of the Company’s Series E Convertible Preferred Stock at a purchase price of $0.40 per share. The designations, rights and preferences of Series E Stock are described in Note 13. The Company used the proceeds from these sales for working capital. In 2017 we paid cash dividends on these outstanding shares of the Company’s 10% Series E Convertible Preferred Stock of $11,303.

INCOME TAXES

INCOME TAXES	12 Months Ended
	Dec. 31, 2017
Income Tax Disclosure [Abstract]
INCOME TAXES	NOTE 16 – INCOME TAXES The Tax Cuts and Jobs Act (the “TCJA”) was enacted on December 22, 2017. The TCJA, among other things, contains significant changes to corporate taxation, including reduction of the corporate tax rate from a top marginal rate of 35% to a flat rate of 21%, effective as of January 1, 2018; limitation of the tax deduction for interest expense; limitation of the deduction for net operating losses to 80% of current year taxable income and elimination of net operating loss carrybacks, in each case, for losses arising in taxable years beginning after December 31, 2017 (though any such tax losses may be carried forward indefinitely). The staff of the Securities and Exchange Commission issued Staff Accounting Bulletin No. 118 to address the application of GAAP in situations when a registrant does not have the necessary information available, prepared or analyzed (including computations) in reasonable detail to complete the accounting for certain income tax effects of the TCJA. In connection with the initial analysis of the impact of the TCJA, the Company remeasured its deferred tax assets and liabilities based on the rates at which they are expected to reverse in the future, which is generally 21%. The remeasurement of the Company's deferred tax assets and liabilities was offset by a change in the valuation allowance. The Company is still in the process of analyzing the impact to the Company of the TCJA. Where the Company has been able to make reasonable estimates of the effects related to which its analysis is not yet complete, the Company has recorded provisional amounts. The ultimate impact to the Company’s consolidated financial statements of the TCJA may differ from the provisional amounts due to, among other things, additional analysis, changes in interpretations and assumptions the Company has made, additional regulatory guidance that may be issued, and actions the Company may take as a result of the TCJA. The accounting is expected to be complete when the Company’s 2017 U.S. corporate income tax return is filed in 2018. For the years ended December 31, 2017 and 2016 there was no provision for income taxes and deferred tax assets have been entirely offset by valuation allowances. As of December 31, 2017, the Company has net operating loss carry forwards of approximately $9,764,002. The Company's net operating loss carry forwards will be subject to annual limitations, as discussed above, which could reduce or defer the utilization of the losses as a result of an ownership change as defined in Section 382 of the Internal Revenue Code. The Company's tax expense differs from the "expected" tax expense for Federal income tax purposes, computed by applying the United States Federal tax rate of 34% to loss before taxes, as follows: The tax effects of the temporary differences between reportable financial statement income (loss) and taxable income (loss) are recognized as deferred tax assets and liabilities. Year ended December 31, 2017 2016 Tax expense (benefit) at the statutory rate $ (1,017,993 ) $ (906,797 ) State income taxes, net of federal income tax benefit (108,686 ) (96,813 ) Effect of tax rate change 1,253,050 — Non-deductible expenses 242,434 229,241 Change in valuation allowance (368,805 ) 774,369 Total $ — $ — The tax effect of significant components of the Company's deferred tax assets and liabilities at December 31, 2017 and 2016, are as follows: Year ended December 31, 2017 2016 Deferred tax assets: Net operating loss carryforward $ 2,473,817 $ 2,716,420 Book to tax difference – intangible assets 22,779 146,733 Stock option expense 88,553 90,801 Total gross deferred tax assets 2,585,149 2,953,954 Less: Deferred tax asset valuation allowance (2,585,149 ) (2,953,954 ) Total net deferred tax assets $ — $ — In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning strategies in making this assessment. Because of the historical earnings history of the Company, the net deferred tax assets for 2017 and 2016 were fully offset by a 100% valuation allowance. The change in the valuation allowance was a decrease of $368,805 and an increase $774,369 for the years December 31, 2017 and 2016, respectively.

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	12 Months Ended
	Dec. 31, 2017
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	NOTE 17 – SUBSEQUENT EVENTS On January 10, 2018, the Company issued 10,000 common shares as an annual dividend on the Company’s 100,000 Series A preferred shares outstanding. On January 26, 2018 Mr. W. Kip Speyer, the Company’s Chairman and Chief Executive Officer, purchased 125,000 shares of the Company’s Series E Convertible Preferred Stock at a purchase price of $0.40 per share. The designations, rights and preferences of Series E Stock are described in Note 11. On February 13, 2018 Mr. W. Kip Speyer, the Company’s Chairman and Chief Executive Officer, purchased 62,500 shares of the Company’s Series E Convertible Preferred Stock at a purchase price of $0.40 per share. The designations, rights and preferences of Series E Stock are described in Note 11. On February 20, 2018 Mr. W. Kip Speyer, the Company’s Chairman and Chief Executive Officer, purchased 250,000 shares of the Company’s Series E Convertible Preferred Stock at a purchase price of $0.40 per share. The designations, rights and preferences of Series E Stock are described in Note 11. On February 27, 2018 Mr. W. Kip Speyer, the Company’s Chairman and Chief Executive Officer, purchased 62,500 shares of the Company’s Series E Convertible Preferred Stock at a purchase price of $0.40 per share. The designations, rights and preferences of Series E Stock are described in Note 11. Between January 2018 and March 2018 the Company sold an aggregate of 1,762,500 units of its securities to 10 accredited investors in a private placement resulting in gross proceeds to the Company of $705,000. Each unit, which was sold at a purchase price of $0.40, consisted of one share of common stock and one five year warrant to purchase one share of common stock at an exercise price of $0.65 per share. Spartan Capital Securities, LLC, a broker-dealer and member of FINRA, served as placement agent for the Company in this offering. As compensation for its services, the Company paid Spartan Capital Securities, LLC cash commissions totaling $70,500 and issued it five year placement agent warrants to purchase an aggregate of 147,000 shares of the Company’s common stock at an exercise price of $0.65 per share.

NATURE OF OPERATIONS AND SUMM25

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	12 Months Ended
	Dec. 31, 2017
Accounting Policies [Abstract]
Organization and Nature of Operations	Organization and Nature of Operations Bright Mountain Media, Inc. is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011. Its wholly owned subsidiary, Bright Watches, LLC was formed as Florida limited liability company in December 2015 and its wholly-owned subsidiary Daily Engage Media Group LLC (“Daily Engage Media”) was formed as a New Jersey limited liability company in February 2015. When used herein, the terms "BMTM," the "Company," "we," "us," "our" or "Bright Mountain" refers to Bright Mountain Media, Inc. and its subsidiaries. The Company is a digital media holding company for online assets targeting and servicing the military and public safety markets. The Company owns and manages 24 websites which are customized to provide our niche users, including active, reserve and retired military, law enforcement, first responders and other public safety employees with information and news that we believe may be of interest to them. Coupled with its recently acquired wholly owned subsidiary, Daily Engage Media, the Company has evolved to place its emphasis on providing quality content on its websites to drive traffic increases so that it can monetize these visits through advertising revenue. We generate revenues from two segments, product sales and advertising. The advertising segment consists primarily of advertising revenue and a small amount of subscription and service revenue. On December 16, 2016, with an effective date of December 15, 2016, under the terms of an Asset Purchase Agreement, the Company acquired the assets, constituting the Black Helmet Apparel business (“Black Helmet”), from Sostre Enterprises, Inc. Assets acquired included various website properties and content, social media content, inventory and other intellectual property rights. The Black Helmet line of apparel features clothing and accessories focused on firefighters. Consideration for the acquisition of Black Helmet consisted of $250,000 in cash, 200,000 shares of common stock valued at $170,000, the forgiveness of working capital advances of $200,000 and assumption of $40,000 in liabilities. On September 19, 2017, under the terms of an Amended and Restated Membership Interest Purchase Agreement with Daily Engage Media, and its members, the Company acquired 100% of the membership interests of Daily Engage Media. Launched in 2015, Daily Engage Media is an ad network that connects advertisers with approximately 200 digital publications worldwide.
Principles of Consolidation	Principles of Consolidation The consolidated financial statements include the accounts of BMTM and its wholly owned subsidiaries, Bright Mountain LLC, Daily Engage Media (from September 19, 2017), The Bright Insurance Agency, LLC and Bright Watches, LLC. All significant intercompany transactions and balances have been eliminated in consolidation.
Revenue Recognition	Revenue Recognition The Company recognizes revenue on our products in accordance with the Financial Accounting Standards Board ("FASB") Accounting Standards Codification ("ASC") 605-10 , "Revenue Recognition in Financial Statements" · Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer; · Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space; · Advertising revenues are generated by users "clicking" on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received; and · Subscription revenues are generated by the sale of access to career postings or period subscription on one of our websites. The term of the subscriptions range from one month to twelve months. Revenues are recognized, on a net basis, over the term of the subscription period. All sales are final per the subscription Terms of Use. The Company follows the guidance of ASC 605-50-25, " Revenue Recognition, Customer Payments
Use of Estimates	Use of Estimates Our consolidated financial statements are prepared in accordance with Generally Accepted Accounting Principles in the United States ("GAAP"). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, valuation of equity-based transactions, and the valuation allowance on deferred tax assets.
Cash and Cash Equivalents	Cash and Cash Equivalents The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents.
Fair Value of Financial Instruments and Fair Value Measurements	Fair Value of Financial Instruments and Fair Value Measurements The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for financial and non-financial assets and liabilities (ASC 820). The adoption did not have a material impact on our results of operations, financial position or liquidity. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels: Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities; Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active; and Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.
Accounts Receivable	Accounts Receivable Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 or net 60 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made. As of December 31, 2017 and 2016, the company has recorded an allowance for doubtful accounts of $40,000 and $15,500, respectively. December 31, 2017 2016 Accounts Receivable $ 940,770 $ 205,093 Less: Allowance for doubtful accounts (40,000 ) (15,500 ) Less: Product refund reserve (21,000 ) (32,580 ) $ 879,770 $ 157,013
Inventories	Inventories Inventories are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value.
Cost of Sales	Cost of Sales Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments.
Shipping and Handling Costs	Shipping and Handling Costs The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.
Sales Return Reserve Policy	Sales Return Reserve Policy Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period.
Product Warranty Reserve Policy	Product Warranty Reserve Policy The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty.
Property and Equipment	Property and Equipment Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets below our capitalization threshold of $500 are expensed as incurred.
Website Development Costs	Website Development Costs The Company accounts for its website development costs in accordance with ASC 350-50, "Website Development Costs" ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years. As of December 31, 2017, and 2016, all website development costs have been expensed.
Amortization and Impairment of Long-Lived Assets	Amortization and Impairment of Long-Lived Assets Amortization and impairment of long-lived assets are non-cash expenses relating primarily to website acquisitions. The Company accounts for long-lived assets in accordance with the provisions of ASC 360-10, "Accounting for the Impairment or Disposal of Long-Lived Assets"
Stock-Based Compensation	Stock-Based Compensation The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity-based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, "Equity-Based Payments to Non-Employees".
Advertising, Marketing and Promotion Costs	Advertising, Marketing and Promotion Costs Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying consolidated statement of operations. For the years ended December 31, 2017 and 2016, advertising, marketing and promotion expense was $307,621 and $35,387, respectively.
Income Taxes	Income Taxes We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized. The Company follows the provisions of ASC 740-10, Accounting for Uncertain Income Tax Positions. As of December 31, 2017, tax years 2017, 2016, and 2015 remain open for Internal Revenue Service ("IRS") audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.
Concentrations	Concentrations During 2017, the Company reduced the concentration of vendors purchases in their products segment. Purchases of Bulova Corporation, Botta-Design and Citizens Watch Company of America, Inc. totaled 18%, 12% and 11%, respectively, for the year ended December 31, 2017. The Company generates revenues from two segments: product sales and advertising. We sell many products through various distribution portals, which include Amazon and eBay. During 2017, these two portals accounted for 51% and 48%, respectively of our total product sales as compared to 65% and 10% in 2016. Due to high concentration and reliance on these portals, the loss of a working relationship with either of these two portals could adversely affect the Company's operations. A substantial amount of payments for our products sold are processed through PayPal. A disruption in PayPal payment processing could have an adverse effect on the Company's operations and cash flow.
Credit Risk	Credit Risk The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. However, cash balances in excess of the FDIC insured limit of $250,000 are at risk. At December 31, 2017 and December 31, 2016, the Company did not have cash balances above the FDIC insured limit. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.
Concentration of Funding	Concentration of Funding During the years ended December 31, 2017 and 2016 a large portion of the Company's funding was provided through the issuance of 12% convertible notes and the sale of shares of the Company's common stock and preferred stock to a related party officer and director, as well as to a principal shareholder.
Basic and Diluted Net Earnings (Loss) Per Common Share	Basic and Diluted Net Earnings (Loss) Per Common Share In accordance with ASC 260-10 , "Earnings Per Share",
Segment Information	Segment Information In accordance with the provisions of ASC 280-10, "Disclosures about Segments of an Enterprise and Related Information",
Recent Accounting Pronouncements	Recent Accounting Pronouncements In August 2014, the FASB issued ASU No. 2014-15, “ Presentation of Financial Statements - Going Concern In July 2015, FASB issued ASU No. 2015-11 , “Inventory (Topic 330): Simplifying the Measurement of Inventory” . . We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition. In February 2016, the FASB issued ASU 2016-02 “ Leases In March 2016, the FASB issued ASU 2016-09, Compensation – Stock Compensation: Improvements to Employee Share-Based Payment Accounting In April 2016, the FASB issued ASU 2016–10 “Revenue from Contract with Customers (Topic 606): Identifying Performance Obligations and Licensing.” In April 2016, the FASB issued ASU No. 2016-15, “Classification of Certain Cash Receipts and Cash Payments” In January 2017, the FASB issued 2017-04, Intangibles - Goodwill and Other

NATURE OF OPERATIONS AND SUMM26

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)	12 Months Ended
	Dec. 31, 2017
Accounting Policies [Abstract]
Schedule of Accounts Receivable	December 31, 2017 2016 Accounts Receivable $ 940,770 $ 205,093 Less: Allowance for doubtful accounts (40,000 ) (15,500 ) Less: Product refund reserve (21,000 ) (32,580 ) $ 879,770 $ 157,013

ACQUISITIONS (Tables)

ACQUISITIONS (Tables)	12 Months Ended
	Dec. 31, 2017
Business Acquisition [Line Items]
Schedule of Pro forma results	The following table sets forth a summary of the unaudited pro forma results of the Company as if the acquisition of the assets constituting the Black Helmet Apparel business which was closed in December 2016 and the acquisition of Daily Engage Media which closed in September 2017, had taken place on the first day of the periods presented. These combined results are not necessarily indicative of the results that may have been achieved had the assets been acquired as of the first day of the periods presented. Year ended December 31, 2017 2016 Total revenue $ 5,032,540 $ 4,719,144 Total expenses 8,594,783 8,342,855 Net loss attributable to common shareholders $ (3,562,243 ) $ (3,623,711 ) Basic and diluted net loss per share $ (0.08 ) $ (0.09 )
Schedule of Intangible Assets	At December 31, 2017 and December 31, 2016, website acquisition assets consisted of the following: December 31, 2017 2016 Website Acquisition Assets $ 2,231,189 $ 1,739,179 Less: Accumulated Amortization (908,574 ) (581,045 ) Less: Impairment Loss (261,424 ) (191,020 ) Website Acquisition Assets, net $ 1,061,191 $ 967,114
Warisboring.com [Member]
Business Acquisition [Line Items]
Schedule of Discounted Fair Value of Consideration Transferred	The acquisition date estimated fair value of the consideration transferred consisted of the following: Customer and related relationships $ 39,578 Website 177,690 Total $ 217,268
Daily Engage Media [Member]
Business Acquisition [Line Items]
Summary of Assets Acquired and Liabilities Assumed	The preliminary allocation of the purchase price to the assets acquired and liabilities assumed based on the estimated fair values is as follows: Tangible assets acquired $ 361,770 Liabilities assumed (562,006 ) Net liabilities assumed (200,236 ) Exchange platform 50,000 Tradename 150,000 Customer relationships 250,000 Non-compete agreements 192,000 Goodwill 446,426 Total purchase price $ 1,088,426
Black Helmet Apparel [Member]
Business Acquisition [Line Items]
Summary of Assets Acquired and Liabilities Assumed	A summary of assets acquired is as follows: Inventory $ 58,000 Intangibles – website 80,000 Intangibles – trade name 150,000 Intangibles – customer relationships 252,000 Intangibles – non-compete agreements 120,000 Total assets acquired $ 660,000

INVENTORIES (Tables)

INVENTORIES (Tables)	12 Months Ended
	Dec. 31, 2017
Inventory Disclosure [Abstract]
Schedule of Inventories	At December 31, 2017 and December 31, 2016 inventories consisted of the following: December 31, 2017 2016 Product Inventory: Clocks and Watches $ 453,852 $ 982,283 Product Inventory: Other Inventory 180,064 144,789 Total Inventory Balance 633,916 1,127,072 Less: Inventory allowance for slow moving (22,448 ) — Total Inventory Balance, net $ 611,468 $ 1,127,072

PREPAID COSTS AND EXPENSES (Tab

PREPAID COSTS AND EXPENSES (Tables)	12 Months Ended
	Dec. 31, 2017
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Schedule of Prepaid Costs and Expenses	At December 31, 2017 and December 31, 2016, prepaid expenses and other current assets consisted of the following: December 31, 2017 2016 Prepaid Rent $ 50,417 $ 46,523 Prepaid Insurance 92,322 84,825 Prepaid Inventory 2,993 1,602 Prepaid Expenses and Other Current Assets $ 145,732 $ 132,950

PROPERTY AND EQUIPMENT (Tables)

PROPERTY AND EQUIPMENT (Tables)	12 Months Ended
	Dec. 31, 2017
Property, Plant and Equipment [Abstract]
Schedule of Property and Equipment	At December 31, 2017 and December 31, 2016, property and equipment consisted of the following: December 31, Depreciable Life 2017 2016 (Years) Furniture and Fixtures $ 78,994 $ 70,108 7 Computer Equipment 59,511 56,142 5 Leasehold Improvements 39,384 35,011 10 Total Fixed Assets 177,889 161,261 Less: Accumulated Depreciation (88,389 ) (62,260 ) Total Fixed Assets, net $ 89,500 $ 99,001

SEGMENT INFORMATION (Tables)

SEGMENT INFORMATION (Tables)	12 Months Ended
	Dec. 31, 2017
Segment Reporting [Abstract]
Schedule of segment activity	The following information represents segment activity for the year ended December 31, 2017: For the year ended December 31, 2017 Products Services Total Revenues $ 2,577,331 $ 1,104,017 $ 3,681,348 Website Amortization 135,798 191,731 327,529 Depreciation 18,293 7,836 26,129 Impairment 61,029 9,375 70,404 Loss from operations (1,874,067 ) (714,028 ) (2,588,095 ) Segment Assets 1,362,290 2,356,427 3,718,717 The following information represents segment activity for the year ended December 31, 2016: For the year ended December 31, 2016 Products Services Total Revenues $ 1,499,010 $ 434,775 $ 1,933,785 Website Amortization — 252,134 252,134 Depreciation 10,817 3,138 13,955 Impairment — 95,773 95,773 Loss from operations (1,526,442 ) (766,940 ) (2,293,382 ) Segment Assets 1,648,690 1,331,655 2,980,345

LONG TERM DEBT TO RELATED PAR32

LONG TERM DEBT TO RELATED PARTIES (Tables)	12 Months Ended
	Dec. 31, 2017
Debt Disclosure [Abstract]
Schedule of minimum annual principal payments of notes payable	A summary of these note issuances is as follows: Issuance Date Maturity Date Principal Discount Carry Amortization Carry 09/26/16 09/26/21 $ 100,000 $ 70,000 $ 33,692 $ 14,000 $ 47,692 10/14/16 10/14/21 100,000 70,000 33,024 14,000 47,024 10/31/16 10/31/21 100,000 70,000 32,372 14,000 46,372 11/03/16 11/03/21 50,000 35,000 16,120 7,000 23,120 11/11/16 11/11/21 100,000 70,000 31,934 14,000 45,934 11/21/16 11/21/21 50,000 35,000 15,775 7,000 22,775 12/15/16 12/15/21 75,000 52,500 22,988 10,500 33,488 01/19/17 01/19/22 100,000 70,000 — 13,860 43,860 02/06/17 02/06/22 100,000 70,000 — 12,581 42,581 02/24/17 02/24/22 50,000 35,000 — 5,945 20,945 03/07/17 03/07/22 100,000 70,000 — 11,469 41,469 04/03/17 04/03/22 75,000 45,000 — 6,707 36,707 04/10/17 04/10/22 75,000 45,000 — 6,534 36,534 04/19/17 04/19/22 50,000 30,000 — 4,208 24,208 05/01/17 05/01/22 50,000 30,000 — 4,011 24,011 05/11/17 05/11/22 75,000 22,500 — 2,885 55,385 05/24/17 05/24/22 75,000 45,000 — 5,449 35,449 06/08/17 06/08/22 100,000 30,000 — 3,386 73,386 06/27/17 06/27/22 100,000 30,000 — 3,074 73,074 07/12/17 07/12/22 50,000 5,000 — 471 45,471 07/26/17 07/26/22 135,000 50,625 — 4,383 88,758 07/27/17 07/27/22 25,000 9,375 — 808 16,433 08/01/17 08/01/22 75,000 28,125 — 2,342 49,217 08/10/17 08/10/22 25,000 — — — 25,000 08/23/17 08/23/22 50,000 — — — 50,000 08/28/17 08/28/22 75,000 — — — 75,000 08/30/17 08/30/22 75,000 — — — 75,000 $ 2,035,000 $ 1,018,125 $ 185,905 $ 168,613 $ 1,198,893

NOTE PAYABLE (Tables)

NOTE PAYABLE (Tables)	12 Months Ended
	Dec. 31, 2017
Notes Payable [Abstract]
Schedule of Maturities of Long-Term Obligation	The minimum annual principal payments of long-term debt to related parties and notes payable at December 31, 2017 were: 2018 $ 754,687 2019 — 2020 and thereafter 2,035,000 Total minimum principal payments $ 2,789,687

COMMITMENTS AND CONTINGENCIES (

COMMITMENTS AND CONTINGENCIES (Tables)	12 Months Ended
	Dec. 31, 2017
Commitments and Contingencies Disclosure [Abstract]
Schedule of future minimum lease commitments	Future minimum lease commitments due for facilities under non-cancellable operating leases at December 31, 2017 are as follows: Operating Leases 2018 $ 213,726 2019 124,902 2020 and thereafter 179,215 Total minimum lease payments $ 517,843

STOCK COMPENSATION (Tables)

STOCK COMPENSATION (Tables)	12 Months Ended
	Dec. 31, 2017
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Schedule of Assumptions Used in Valuing Stock Options	The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted during the years ended December 31, 2017 and 2016: Assumptions: 2017 2016 Expected term (years) 6.25 6.25 Expected volatility 52 % 63 % Risk-free interest rate 1.99 % 0.01% - 2.07 % Dividend yield 0 % 0 % Expected forfeiture rate 0 % 0 %
Summary of Stock Option Activity	Number of Options Weighted Exercise Price Weighted Remaining Contractual Term Aggregate Intrinsic Value Balance Outstanding, December 31, 2015 1,701,000 0.34 6.8 337,984 Granted 580,000 0.81 — — Exercised — — — — Forfeited — — — — Expired — — — — Balance Outstanding, December 31, 2016 2,281,000 $ 0.47 6.8 $ 795,185 Granted 10,000 — — — Exercised — — — — Forfeited (264,000 ) — — — Expired — — — — Balance Outstanding, December 31, 2017 2,027,000 $ 0.42 5.5 $ 73,770 Exercisable at December 31, 2017 1,777,500 $ 0.38 5.2 $ 54,168
Schedule of options outstanding under the option plans	Summarized information with respect to options outstanding under the two option plans at December 31, 2017 is as follows: Options Outstanding Options Exercisable Range or Exercise Price Number Outstanding Remaining Average Contractual Life (In Years) Weighted Average Exercise Price Number Exercisable Weighted Average Exercise Price 0.14 - 0.24 720,000 1.0 $ 0.14 720,000 $ 0.14 0.25 - 0.49 351,000 0.9 $ 0.28 351,000 $ 0.29 0.50 - 0.85 956,000 3.6 $ 0.68 706,500 $ 0.67 2,027,000 5.5 $ 0.42 1,777,500 $ 0.38 Summarized information with respect to options outstanding under the three option plans at December 31, 2016 is as follows: Options Outstanding Options Exercisable Range or Exercise Price Number Outstanding Remaining Average Contractual Life (In Years) Weighted Average Exercise Price Number Exercisable Weighted Average Exercise Price 0.14 - 0.24 720,000 1.3 $ 0.14 720,000 $ 0.14 0.25 - 0.49 351,000 .9 $ 0.28 306,000 $ 0.286 0.50 - 0.85 1,210,000 4.7 $ 0.70 450,000 $ 0.61 2,281,000 6.9 $ 0.47 1,476,000 $ 0.31

INCOME TAXES (Tables)

INCOME TAXES (Tables)	12 Months Ended
	Dec. 31, 2017
Income Tax Disclosure [Abstract]
Schedule of Provision for Income Taxes	The tax effects of the temporary differences between reportable financial statement income (loss) and taxable income (loss) are recognized as deferred tax assets and liabilities. Year ended December 31, 2017 2016 Tax expense (benefit) at the statutory rate $ (1,017,993 ) $ (906,797 ) State income taxes, net of federal income tax benefit (108,686 ) (96,813 ) Effect of tax rate change 1,253,050 — Non-deductible expenses 242,434 229,241 Change in valuation allowance (368,805 ) 774,369 Total $ — $ —
Schedule of Deferred Tax Assets and Liabilities	The tax effect of significant components of the Company's deferred tax assets and liabilities at December 31, 2017 and 2016, are as follows: Year ended December 31, 2017 2016 Deferred tax assets: Net operating loss carryforward $ 2,473,817 $ 2,716,420 Book to tax difference – intangible assets 22,779 146,733 Stock option expense 88,553 90,801 Total gross deferred tax assets 2,585,149 2,953,954 Less: Deferred tax asset valuation allowance (2,585,149 ) (2,953,954 ) Total net deferred tax assets $ — $ —

NATURE OF OPERATIONS AND SUMM37

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)	Dec. 16, 2016	Dec. 31, 2017	Dec. 31, 2016
Cash payment for acquisition		$ 120,250
Non-cash impairment expense		70,404	$ 95,773
Non-cash amortization expense		327,529	252,134
Non-cash stock-based stock option compensation		108,090	147,472
Advertising, marketing and promotion expense		307,621	35,387
Property and equipment, capitalization threshold		500
Cash balance insured by FDIC		250,000	$ 250,000
Cash balance uninsured
Maximum [Member]
Contractual payment terms		60 days
Minimum [Member]
Contractual payment terms		30 days
Computer Equipment [Member]
Property, Plant and Equipment, Useful Life		5 years
Finite-Lived Intangible Asset, Useful Life		5 years
Furniture and Fixtures [Member]
Property, Plant and Equipment, Useful Life		7 years
Internal Revenue Service (IRS) [Member] | Tax Year 2015 [Member]
Open Tax Year		2,015
Internal Revenue Service (IRS) [Member] | 2016 [Member]
Open Tax Year		2,016
Internal Revenue Service (IRS) [Member] | Tax Year 2017 [Member]
Open Tax Year		2,017
Revenue [Member] | Amazon [Member]
Revenues from services		51.00%	65.00%
Revenue [Member] | eBay [Member]
Revenues from services		48.00%	10.00%
Purchases [Member] | Bulova Corporation [Member]
Revenues from services		18.00%
Purchases [Member] | Botta-Design [Member]
Revenues from services		12.00%
Purchases [Member] | Citizens Watch Company of America, Inc [Member]
Revenues from services		11.00%
Black Helmet [Member]
Number of shares issued for purchase consideration	200,000
Value of shares issued for purchase consideration	$ 170,000
Cash payment for acquisition	250,000
Liabilities assumed	40,000
Forgiveness of working capital advances	$ 200,000
Convertible Notes Payable [Member]
Common stock equivalent shares		4,300,000	1,150,000
Stock Option [Member]
Common stock equivalent shares		2,027,000	2,281,000
Convertible Preferred Stock [Member]
Common stock equivalent shares		1,475,000	100,000

NATURE OF OPERATIONS AND SUMM38

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Schedule of Accounts Receivable) (Details) - USD ($)	Dec. 31, 2017	Dec. 31, 2016
Accounting Policies [Abstract]
Accounts Receivable	$ 940,770	$ 205,093
Less: Allowance for doubtful accounts	(40,000)	(15,500)
Less: Product refund reserve	(21,000)	(32,580)
Accounts Receivable, net	$ 879,770	$ 157,013

GOING CONCERN (Details)

GOING CONCERN (Details) - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
GOING CONCERN [Abstract]
Net loss	$ 2,994,096	$ 2,667,051
Net cash used in operating activities	1,732,618	1,860,515
Accumulated deficit	$ 11,818,902	$ 8,824,806

ACQUISITIONS (Narrative) (Detai

ACQUISITIONS (Narrative) (Details) - USD ($)	Mar. 03, 2017	Dec. 16, 2016	Jan. 04, 2016	Jan. 02, 2016	Feb. 02, 2016	Dec. 31, 2017	Dec. 31, 2016
Business Acquisition [Line Items]
Cash payment for acquisition						$ 120,250
Aggregate purchase price						217,268	$ 217,268
Non-cash amortization expense						327,529	252,134
Non-cash impairment expense						70,404	95,773
Tradenames						300,000	150,000
Principal amount						2,035,000	575,000
Operating income						(2,588,095)	(2,293,382)
Warisboring.com [Member]
Business Acquisition [Line Items]
Cash payment for acquisition			$ 100,000
Aggregate purchase price				$ 250,000		217,268	217,268
Balance payment of acquisition			$ 150,000
Monthly payment percenage of net revenues			30.00%
Present value of future monthly payments						117,268
Net of discount						32,732
Amortization of discount, Net						$ 10,911	$ 10,911
Discount rate						12.00%
Black Helmet [Member]
Business Acquisition [Line Items]
Cash payment for acquisition		$ 250,000
Number of shares issued for purchase consideration		200,000
Value of shares issued for purchase consideration		$ 170,000
Liabilities assumed		40,000
Forgiveness of working capital advances		$ 200,000
Tradenames						$ 150,000
Websites [Member]
Business Acquisition [Line Items]
Cash payment for acquisition						210,000
Websites [Member] | Unrelated Third Party One [Member]
Business Acquisition [Line Items]
Cash payment for acquisition					$ 15,000
Daily Engage Media [Member]
Business Acquisition [Line Items]
Cash payment for acquisition	$ 125,313
Number of shares issued for purchase consideration	1,100,233
Value of shares issued for purchase consideration	$ 429,092
Liabilities assumed	562,006
Forgiveness of working capital advances	204,411
Tradenames						150,000
Amount paid through delivery of unsecured debt	380,000
Principal amount	254,687					$ 111,102
Daily Engage Media [Member] | Year-One Earn out Period [Member]
Business Acquisition [Line Items]
Cash payment for acquisition	$ 500,000
Number of shares issued for purchase consideration	1,008,547
Revenues	$ 20,228,954
Operating income	3,518,623
Daily Engage Media [Member] | Year-Two Earn out Period [Member]
Business Acquisition [Line Items]
Cash payment for acquisition	$ 500,000
Number of shares issued for purchase consideration	796,221
Revenues	$ 60,385,952
Operating income	11,380,396
Daily Engage Media [Member] | Year-Three Earn out Period [Member]
Business Acquisition [Line Items]
Cash payment for acquisition	$ 550,000
Number of shares issued for purchase consideration	723,523
Revenues	$ 96,512,204
Operating income	$ 18,524,967
Daily Engage Media [Member] | Unrelated Party [Member]
Business Acquisition [Line Items]
Number of shares issued for purchase consideration	275,058

ACQUISITIONS (Schedule of estim

ACQUISITIONS (Schedule of estimated discounted fair value) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Business Acquisition [Line Items]
Total	$ 217,268	$ 217,268
Customer and related relationships [Member]
Business Acquisition [Line Items]
Total	39,578
Website [Member]
Business Acquisition [Line Items]
Total	$ 177,690

ACQUISITIONS (Schedule of Summa

ACQUISITIONS (Schedule of Summary of Assets Acquired) (Details)	Dec. 16, 2017USD ($)
Business Acquisition [Line Items]
Inventory	$ 58,000
Total assets acquired	660,000
Website [Member]
Business Acquisition [Line Items]
Intangibles	80,000
Trade name [Member]
Business Acquisition [Line Items]
Intangibles	150,000
Customer and related relationships [Member]
Business Acquisition [Line Items]
Intangibles	252,000
Non compete agreements [Member]
Business Acquisition [Line Items]
Intangibles	$ 120,000

ACQUISITIONS (Schedule of Asset

ACQUISITIONS (Schedule of Assets Acquired and Liabilities Assumed Fair Value) (Details) - USD ($)	Dec. 31, 2017	Mar. 03, 2017	Dec. 31, 2016
Business Acquisition [Line Items]
Goodwill	$ 446,426
Daily Engage Media [Member]
Business Acquisition [Line Items]
Tangible assets acquired		$ 361,770
Liabilities assumed		(562,006)
Net liabilities assumed		(200,236)
Goodwill		446,426
Total purchase price		1,088,426
Daily Engage Media [Member] | Exchange Platform [Member]
Business Acquisition [Line Items]
Intangible assets		50,000
Daily Engage Media [Member] | Trade name [Member]
Business Acquisition [Line Items]
Intangible assets		150,000
Daily Engage Media [Member] | Customer Relationships [Member]
Business Acquisition [Line Items]
Intangible assets		250,000
Daily Engage Media [Member] | Non compete agreements [Member]
Business Acquisition [Line Items]
Intangible assets		$ 192,000

ACQUISITIONS (Schedule of Pro f

ACQUISITIONS (Schedule of Pro forma results) (Details) - Combined [Member] - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Business Acquisition [Line Items]
Total revenue	$ 5,032,540	$ 4,719,144
Total expenses	8,594,783	8,342,855
Net loss attributable to common shareholders	$ (3,562,243)	$ (3,623,711)
Basic and diluted net loss per share	$ (0.08)	$ (0.09)

ACQUISITIONS (Schedule of Intan

ACQUISITIONS (Schedule of Intangible Assets) (Details) - USD ($)	Dec. 31, 2017	Dec. 31, 2016
Business Combinations [Abstract]
Website Acquisition Assets	$ 2,231,189	$ 1,739,179
Less: Accumulated Amortization	(908,574)	(581,045)
Less: Impairment Loss	(261,424)	(191,020)
Website Acquisition Assets, net	$ 1,061,191	$ 967,114

INVENTORIES (Details)

INVENTORIES (Details) - USD ($)	Dec. 31, 2017	Dec. 31, 2016
Inventory [Line Items]
Total Inventory Balance	$ 633,916	$ 1,127,072
Less: Inventory allowance for slow moving	(22,448)
Total Inventory Balance, net	611,468	1,127,072
Product Inventory: Clocks and Watches [Member]
Inventory [Line Items]
Total Inventory Balance	453,852	982,283
Product Inventory: Other Inventory [Member]
Inventory [Line Items]
Total Inventory Balance	$ 180,064	$ 144,789

PREPAID COSTS AND EXPENSES (Det

PREPAID COSTS AND EXPENSES (Details) - USD ($)	Dec. 31, 2017	Dec. 31, 2016
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Other Current Assets
Prepaid Rent	$ 50,417	46,523
Prepaid Insurance	92,322	84,825
Prepaid Inventory	2,993	1,602
Prepaid Expenses and Other Current Assets	$ 145,732	$ 132,950

PROPERTY AND EQUIPMENT (Details

PROPERTY AND EQUIPMENT (Details) - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Property, Plant and Equipment [Line Items]
Total Fixed Assets	$ 177,889	$ 161,261
Less: Accumulated Depreciation	(88,389)	(62,260)
Total Fixed Assets, net	89,500	99,001
Non-cash depreciation expense	26,129	13,955
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Total Fixed Assets	$ 39,384	35,011
Property and equipment, Depreciable Life	10 years
Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Total Fixed Assets	$ 78,994	70,108
Property and equipment, Depreciable Life	7 years
Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Total Fixed Assets	$ 59,511	$ 56,142
Property and equipment, Depreciable Life	5 years

SEGMENT INFORMATION (Details)

SEGMENT INFORMATION (Details)	12 Months Ended
	Dec. 31, 2017USD ($)Item	Dec. 31, 2016USD ($)
Segment Reporting Information [Line Items]
Revenues	$ 3,681,348	$ 1,933,785
Website Amortization	327,529	252,134
Depreciation	26,129	13,955
Impairment	70,404	95,773
Loss from operations	(2,588,095)	(2,293,382)
Segment Assets	$ 3,718,717	2,980,345
Number of reportable segments | Item	2
Products Segment [Member]
Segment Reporting Information [Line Items]
Revenues	$ 2,577,331	1,499,010
Website Amortization	135,798
Depreciation	18,293	10,817
Impairment	61,029
Loss from operations	(1,874,067)	(1,526,442)
Segment Assets	1,362,290	1,648,690
Services Segment [Member]
Segment Reporting Information [Line Items]
Revenues	1,104,017	434,775
Website Amortization	191,731	252,134
Depreciation	7,836	3,138
Impairment	9,375	95,773
Loss from operations	(714,028)	(766,940)
Segment Assets	$ 2,356,427	$ 1,331,655

LONG TERM DEBT TO RELATED PAR50

LONG TERM DEBT TO RELATED PARTIES (Narrative) (Details) - USD ($)	1 Months Ended	12 Months Ended
	Aug. 31, 2016	Dec. 31, 2017	Dec. 31, 2016
Conversion price	$ 0.50
Debt discount		$ 1,018,125
Amortization of debt discount		192,335	$ 321,056
Shares issued upon conversion of convertible notes payable			1,207,200
Shares issued upon conversion of convertible notes payable, value			$ 600,000
Carrying Amount		$ 1,198,893	$ 185,905
Convertible Notes Payable [Member]
Conversion price		$ 0.40	$ 0.50
Debt discount		$ 1,198,893	$ 185,905
Debt discount amortization period	5 years	5 years	5 years
Interest rate	12.00%
Amortization of debt discount		$ 168,613	$ 310,145
Shares issued upon conversion of convertible notes payable, value		1,460,000	575,000
Convertible Notes Payable [Member] | Maximum [Member]
Conversion price	$ 0.50
Convertible Notes Payable [Member] | Minimum [Member]
Conversion price	$ 0.40
Convertible Notes Payable One [Member]
Interest rate	10.00%
Amortization of debt discount		$ 836,107	$ 389,095
Convertible Notes Payable Two [Member]
Interest rate	6.00%

LONG TERM DEBT TO RELATED PAR51

LONG TERM DEBT TO RELATED PARTIES (Summary of Note Issuances) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Principal	$ 2,035,000	$ 575,000
Discount Recognized	1,018,125
Amortization Expense	168,613
Carry Amount	$ 1,198,893	185,905
Debt Issued One [Member]
Issuance Date	Sep. 26, 2016
Maturity Date	Sep. 26, 2021
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	14,000
Carry Amount	$ 47,692	33,692
Debt Issued Two [Member]
Issuance Date	Oct. 14, 2016
Maturity Date	Oct. 14, 2021
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	14,000
Carry Amount	$ 47,024	33,024
Debt Issued Three [Member]
Issuance Date	Oct. 31, 2016
Maturity Date	Oct. 31, 2021
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	14,000
Carry Amount	$ 46,372	32,372
Debt Issued Four [Member]
Issuance Date	Nov. 3, 2016
Maturity Date	Nov. 3, 2021
Principal	$ 50,000
Discount Recognized	35,000
Amortization Expense	7,000
Carry Amount	$ 23,120	16,120
Debt Issued Five [Member]
Issuance Date	Nov. 11, 2016
Maturity Date	Nov. 11, 2021
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	14,000
Carry Amount	$ 45,934	31,934
Debt Issued Six [Member]
Issuance Date	Nov. 21, 2016
Maturity Date	Nov. 21, 2021
Principal	$ 50,000
Discount Recognized	35,000
Amortization Expense	7,000
Carry Amount	$ 22,775	15,775
Debt Issued Seven [Member]
Issuance Date	Dec. 15, 2016
Maturity Date	Dec. 15, 2021
Principal	$ 75,000
Discount Recognized	52,500
Amortization Expense	10,500
Carry Amount	$ 33,488	22,988
Debt Issued Eight [Member]
Issuance Date	Jan. 19, 2017
Maturity Date	Jan. 19, 2022
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	13,860
Carry Amount	$ 43,860
Debt Issued Nine [Member]
Issuance Date	Feb. 6, 2017
Maturity Date	Feb. 6, 2022
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	12,581
Carry Amount	$ 42,581
Debt Issued Ten [Member]
Issuance Date	Feb. 24, 2017
Maturity Date	Feb. 24, 2022
Principal	$ 50,000
Discount Recognized	35,000
Amortization Expense	5,945
Carry Amount	$ 20,945
Debt Issued Eleven [Member]
Issuance Date	Mar. 7, 2017
Maturity Date	Mar. 7, 2022
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	11,469
Carry Amount	$ 41,469
Debt Issued Twelve [Member]
Issuance Date	Apr. 3, 2017
Maturity Date	Apr. 3, 2022
Principal	$ 75,000
Discount Recognized	45,000
Amortization Expense	6,707
Carry Amount	$ 36,707
Debt Issued Thirteen [Member]
Issuance Date	Apr. 10, 2017
Maturity Date	Apr. 10, 2022
Principal	$ 75,000
Discount Recognized	45,000
Amortization Expense	6,534
Carry Amount	$ 36,534
Debt Issued Fourteen [Member]
Issuance Date	Apr. 19, 2017
Maturity Date	Apr. 19, 2022
Principal	$ 50,000
Discount Recognized	30,000
Amortization Expense	4,208
Carry Amount	$ 24,208
Debt Issued Fifteen [Member]
Issuance Date	May 1, 2017
Maturity Date	May 1, 2022
Principal	$ 50,000
Discount Recognized	30,000
Amortization Expense	4,011
Carry Amount	$ 24,011
Debt Issued Sixteen [Member]
Issuance Date	May 11, 2017
Maturity Date	May 11, 2022
Amortization Expense	$ 2,885
Debt Issued Seventeen [Member]
Issuance Date	May 24, 2017
Maturity Date	May 24, 2022
Principal	$ 75,000
Discount Recognized	45,000
Amortization Expense	5,449
Carry Amount	$ 35,449
Debt Issued Eighteen [Member]
Issuance Date	Jun. 8, 2017
Maturity Date	Jun. 8, 2022
Principal	$ 100,000
Discount Recognized	30,000
Amortization Expense	3,386
Carry Amount	$ 73,386
Debt Issued Nineteen [Member]
Issuance Date	Jun. 27, 2017
Maturity Date	Jun. 27, 2022
Principal	$ 100,000
Discount Recognized	30,000
Amortization Expense	3,074
Carry Amount	$ 73,074
Debt Issued Twenty [Member]
Issuance Date	Jul. 12, 2017
Maturity Date	Jul. 12, 2022
Principal	$ 50,000
Discount Recognized	5,000
Amortization Expense	471
Carry Amount	$ 45,471
Debt Issued Twenty One [Member]
Issuance Date	Jul. 26, 2017
Maturity Date	Jul. 26, 2022
Principal	$ 135,000
Discount Recognized	50,625
Amortization Expense	4,383
Carry Amount	$ 88,758
Debt Issued Twenty Two [Member]
Issuance Date	Jul. 27, 2017
Maturity Date	Jul. 27, 2022
Principal	$ 25,000
Discount Recognized	9,375
Amortization Expense	808
Carry Amount	$ 16,433
Debt Issued Twenty Three [Member]
Issuance Date	Aug. 1, 2017
Maturity Date	Aug. 1, 2022
Principal	$ 75,000
Discount Recognized	28,125
Amortization Expense	2,342
Carry Amount	$ 49,217
Debt Issued Twenty Four [Member]
Issuance Date	Aug. 10, 2017
Maturity Date	Aug. 10, 2022
Principal	$ 25,000
Discount Recognized
Amortization Expense
Carry Amount	$ 25,000
Debt Issued Twenty Five [Member]
Issuance Date	Aug. 23, 2017
Maturity Date	Aug. 23, 2022
Principal	$ 50,000
Discount Recognized
Amortization Expense
Carry Amount	$ 50,000
Debt Issued Twenty Six [Member]
Issuance Date	Aug. 28, 2017
Maturity Date	Aug. 28, 2022
Principal	$ 75,000
Discount Recognized
Amortization Expense
Carry Amount	$ 75,000
Debt Issued Twenty Seven [Member]
Issuance Date	Aug. 30, 2017
Maturity Date	Aug. 30, 2022
Principal	$ 75,000
Discount Recognized
Amortization Expense
Carry Amount	75,000
Debt Issued Sixteen [Member]
Principal	75,000
Discount Recognized	22,500
Carry Amount	$ 55,385

NOTES PAYABLE (Narrative) (Deta

NOTES PAYABLE (Narrative) (Details) - USD ($)	1 Months Ended			3 Months Ended	12 Months Ended
	Sep. 30, 2017	Sep. 20, 2017	Nov. 30, 2016	Sep. 30, 2017	Dec. 31, 2017	Dec. 31, 2016	Mar. 03, 2017	Aug. 31, 2016
Debt Instrument [Line Items]
Conversion price								$ 0.50
Debt discount					$ 1,018,125
Amortization of debt discount					192,335	$ 321,056
Principal amount					2,035,000	575,000
Notes payable					754,687	$ 500,000
Daily Engage Media [Member]
Debt Instrument [Line Items]
Unsecured debt promissory note					125,313
Debt discount					12,811
Principal amount					111,102		$ 254,687
Three Daily Engage Media members and a third party [Member]
Debt Instrument [Line Items]
Unsecured debt promissory note					$ 254,687
Maturity Date					Sep. 19, 2018
Principal amount					$ 125,313
Proceeds from issuance of promissory note					$ 380,000
Promissory Note With Unaffiliated Party [Member]
Debt Instrument [Line Items]
Maturity Date			Nov. 30, 2017		Dec. 31, 2017
Accrued interest				$ 56,000	$ 12,500
Principal amount			$ 500,000
Unsecured interest rate			10.00%
Promissory Note With Unaffiliated Party [Member] | Minimum [Member]
Debt Instrument [Line Items]
Accrued interest		$ 50,000
Unsecured interest rate	10.00%
Promissory Note With Unaffiliated Party [Member] | Maximum [Member]
Debt Instrument [Line Items]
Accrued interest		$ 106,000
Unsecured interest rate	25.00%
Gibraltar Capital Advances, LLC [Member]
Debt Instrument [Line Items]
Principal amount					49,367
Sale of future accounts					132,000
Contract right					100,000
Rate of bank debit amount					629
Amount of purchased received					132,000
Complete Business Solutions Group, Inc [Member]
Debt Instrument [Line Items]
Principal amount					57,427
Sale of future accounts					76,450
Contract right					55,000
Rate of bank debit amount					516
Amount of purchased received					76,450
Kabbage [Member]
Debt Instrument [Line Items]
Principal amount					17,119
Sale of future accounts					29,786
Contract right					21,200
One through six [Member]
Debt Instrument [Line Items]
Notes payable					2,986
Seven through 12 [Member]
Debt Instrument [Line Items]
Notes payable					$ 1,979

NOTE PAYABLE (Details)

NOTE PAYABLE (Details)	Dec. 31, 2017USD ($)
Notes Payable [Abstract]
2,018	$ 754,687
2,019
2020 and thereafter	2,035,000
Total minimum principal payments	$ 2,789,687

PREMIUM FINANCE LOANS PAYABLE (

PREMIUM FINANCE LOANS PAYABLE (Details) - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Debt Instrument [Line Items]
Amount financed	$ 2,035,000	$ 575,000
Premium Finance Loan Payable	$ 63,133	$ 53,643
Short-term notes, payable [Member]
Debt Instrument [Line Items]
Loan term	10 months
Periodic payments, frequency	Monthly
Errors and Omissions [Member]
Debt Instrument [Line Items]
Amount financed	$ 24,735
Directors and Officers [Member]
Debt Instrument [Line Items]
Amount financed	$ 63,999

COMMITMENTS AND CONTINGENCIES55

COMMITMENTS AND CONTINGENCIES (Narrative) (Details)	1 Months Ended	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2017USD ($)ft²	Dec. 31, 2016USD ($)	Apr. 30, 2017USD ($)	May 31, 2016USD ($)	Oct. 02, 2015USD ($)	Jul. 31, 2015USD ($)	Jul. 30, 2015ft²	Jan. 31, 2015USD ($)
Operating Leased Assets [Line Items]
Last month prepaid rent		$ 50,417	$ 46,523
Future anticipated minimum lease payments due in 2018		213,726
Future anticipated minimum lease payments due in 2019		124,902
Rent expense		246,127	177,150
Cash payment for acquisition		120,250
Executive Employment Agreement [Member] | Chief Executive Officer [Member]
Operating Leased Assets [Line Items]
Base salary to be paid to related party		$ 75,000		$ 165,000	$ 95,000	$ 125,000	$ 96,000		$ 77,500
Initial term of employment agreement with related party	1 year
6400 Congress Avenue, Suite 2050, Boca Raton, Florida Property [Member]
Operating Leased Assets [Line Items]
Area of real estate space | ft²		2,014						4,450
Monthly base rent owed per operating lease agreement		$ 8,978
Period of monthly base rent		12 months
Percentage of escalation in monthly base rent		3.00%
Lease expiration date		Mar. 14, 2019
Security deposit		$ 2,500
Additional lease [Member]
Operating Leased Assets [Line Items]
Area of real estate space | ft²		2,720
Monthly base rent owed per operating lease agreement		$ 1,757
Monthly base rent owed per operating lease agreement, year two		$ 3,513
Percentage of escalation in monthly base rent		3.00%
Lease expiration date		Jan. 31, 2022
Security deposit		$ 10,000
First month prepaid rent		$ 96,940
4900 Linton Boulevard, Bay 17A, Delray Beach, FL Property [Member]
Operating Leased Assets [Line Items]
Area of real estate space | ft²		2,150
Lease term		36 months
Monthly base rent owed per operating lease agreement		$ 2,329
Period of monthly base rent		12 months
Percentage of escalation in monthly base rent		3.00%
Lease expiration date		Aug. 25, 2014
Security deposit		$ 3,865
First month prepaid rent		3,865
Last month prepaid rent		4,015
Monthly common area maintenance		$ 1,317
Period of monthly common area maintenance		12 months
Percentage of escalation in monthly common area maintenance		4.00%
Black Helmet [Member]
Operating Leased Assets [Line Items]
Area of real estate space | ft²		2,667
Lease term		3 years
Monthly base rent owed per operating lease agreement		$ 1,641
Percentage of escalation in monthly base rent		3.00%
New space lease [Member]
Operating Leased Assets [Line Items]
Monthly base rent owed per operating lease agreement		$ 2,471
Percentage of escalation in monthly base rent		3.00%
Lease expiration date		Jan. 31, 2022
Websites [Member]
Operating Leased Assets [Line Items]
Future anticipated minimum lease payments due in 2019		$ 330,000
Future anticipated minimum lease payments due in 2020		72,000
Future contingent milestone payments for 2016		40,000	40,000
Future bonus in 2017		100,000	$ 50,000
Future bonus in 2019		120,250
Cash payment for acquisition		210,000
Websites [Member] | Warisboring.com [Member]
Operating Leased Assets [Line Items]
Monthly base rent owed per operating lease agreement		$ 5,000
Lease expiration date		Nov. 18, 2018
Websites [Member] | Black Helmet [Member]
Operating Leased Assets [Line Items]
Monthly base rent owed per operating lease agreement		$ 6,250
Lease expiration date		Dec. 15, 2019

COMMITMENTS AND CONTINGENCIES56

COMMITMENTS AND CONTINGENCIES (Details)	Dec. 31, 2017USD ($)
Commitments And Contingencies Details
2,018	$ 213,726
2,019	124,902
2020 and thereafter	179,215
Total minimum lease payments	$ 517,843

STOCK COMPENSATION (Stock Incen

STOCK COMPENSATION (Stock Incentive Plan and Stock Option Grants to Employees and Directors) (Narrative) (Details) - USD ($)	Sep. 02, 2017	Jul. 12, 2016	Mar. 22, 2016	Dec. 16, 2016	Aug. 16, 2016	Apr. 30, 2013	Apr. 20, 2011	Dec. 31, 2017	Dec. 31, 2016	May 22, 2015
Stockholders' Equity [Line Items]
Options exercisable, weighted-average exercise price								$ 0.38
Fair value of options granted per option								$ 0.184
Share based compensation expense								$ 108,090	$ 147,472
Unrecognized compensation cost								$ 38,598
Executive officer and director [Member]
Stockholders' Equity [Line Items]
Stock option expiration term			10 years
Stock options granted			100,000
Options exercisable, weighted-average exercise price			$ 0.695
Fair value of options granted			$ 39,901
Fair value of options granted per option			$ 0.3990
Director [Member]
Stockholders' Equity [Line Items]
Stock option expiration term			10 years		10 years
Stock options granted			46,000		60,000
Options exercisable, weighted-average exercise price			$ 0.695	$ 0.85	$ 0.85
Fair value of options granted			$ 18,354	$ 6,202	$ 29,940
Fair value of options granted per option			$ 0.3990		$ 0.499
Employee [Member]
Stockholders' Equity [Line Items]
Stock option expiration term	10 years	10 years		10 years
Stock options granted	10,000	360,000		14,000
Options exercisable, weighted-average exercise price	$ 0.50	$ 0.85
Fair value of options granted	$ 1,840	$ 179,640
Fair value of options granted per option	$ 0.184	$ 0.499		$ 0.443
2011 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance							900,000
Shares remaining for future issuance								9,000
Stock option expiration term							10 years
Maximum allowable annual shares granted to any individual							180,000
2013 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance						900,000
Shares remaining for future issuance								125,000
Stock option expiration term						10 years
Maximum allowable annual shares granted to any individual						180,000
2015 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance										1,000,000
Shares remaining for future issuance								375,000

STOCK COMPENSATION (Schedule of

STOCK COMPENSATION (Schedule of Fair Value Assumptions for Stock Options) (Details) - Stock Option [Member]	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected term (years)	6 years 3 months	6 years 3 months
Expected volatility	52.00%	63.00%
Risk-free interest rate	1.99%
Risk-free interest rate, minimum		0.01%
Risk-free interest rate, maximum		2.07%
Dividend yield	0.00%	0.00%
Expected forfeiture rate	0.00%	0.00%

STOCK COMPENSATION (Schedule 59

STOCK COMPENSATION (Schedule of Stock Option Activity) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016	Dec. 31, 2015
Number of Options
Balance Outstanding, Beginning	2,281,000	1,701,000
Granted	10,000	580,000
Exercised
Forfeited	(264,000)
Expired
Balance Outstanding, Ending	2,027,000	2,281,000	1,701,000
Exercisable, Ending	1,777,500
Weighted Average Exercise Price
Balance Outstanding, Beginning	$ 0.47	$ 0.34
Granted		0.81
Exercised
Forfeited
Expired
Balance Outstanding, Ending	0.42	$ 0.47	$ 0.34
Exercisable, Ending	$ 0.38
Weighted Average Remaining Contractual Term
Outstanding	5 years 6 months	6 years 9 months 18 days	6 years 9 months 18 days
Exercisable, Ending	5 years 2 months 12 days
Aggregate Intrinsic Value
Outstanding	$ 73,770	$ 795,185	$ 337,984
Exercisable, Ending	$ 54,168

STOCK COMPENSATION (Schedule 60

STOCK COMPENSATION (Schedule of Options Outstanding Under Option Plans) (Details) - $ / shares	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Options Outstanding
Number Outstanding	2,027,000	2,281,000
Remaining Average Contractual Life (in years)	5 years 6 months	6 years 10 months 25 days
Weighted Average Exercise Price	$ 0.42	$ 0.47
Options Exercisable
Number Exercisable	1,777,500	1,476,000
Weighted Average Exercise Price	$ 0.38	$ 0.31
0.50 - 0.85 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	0.50	0.50
Exercise price upper range limit	$ 0.85	$ 0.85
Options Outstanding
Number Outstanding	956,000	1,210,000
Remaining Average Contractual Life (in years)	3 years 7 months 6 days	4 years 8 months 12 days
Weighted Average Exercise Price	$ 0.68	$ 0.70
Options Exercisable
Number Exercisable	706,500	450,000
Weighted Average Exercise Price	$ 0.67	$ 0.61
0.25 - 0.49 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	0.25	0.25
Exercise price upper range limit	$ 0.49	$ 0.49
Options Outstanding
Number Outstanding	351,000	351,000
Remaining Average Contractual Life (in years)	10 months 25 days	10 months 25 days
Weighted Average Exercise Price	$ 0.28	$ 0.28
Options Exercisable
Number Exercisable	351,000	306,000
Weighted Average Exercise Price	$ 0.29	$ 0.286
0.14 - 0.24 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	0.14	0.14
Exercise price upper range limit	$ 0.24	$ 0.24
Options Outstanding
Number Outstanding	720,000	720,000
Remaining Average Contractual Life (in years)	1 year	1 year 3 months 19 days
Weighted Average Exercise Price	$ 0.14	$ 0.14
Options Exercisable
Number Exercisable	720,000	720,000
Weighted Average Exercise Price	$ 0.14	$ 0.14

PREFERRED STOCK (Details)

PREFERRED STOCK (Details) - USD ($)	Feb. 27, 2018	Feb. 20, 2018	Feb. 13, 2018	Jan. 26, 2018	Jan. 10, 2018	Jan. 10, 2018	Sep. 06, 2017	Aug. 31, 2016	Aug. 18, 2016	Jan. 31, 2016	Dec. 31, 2017	Dec. 31, 2016
Class of Stock [Line Items]
Preferred shares, shares authorized											20,000,000	20,000,000
Preferred shares, shares outstanding											1,475,000	100,000
Preferred shares, par value per share											$ 0.01	$ 0.01
Preferred stock dividends, shares issued									307,910	501,562		809,472
Conversion of Stock, Shares Issued								5,100,000				5,100,000
Cash dividend payments											$ 11,303
Series C Preferred Stock [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized											2,000,000	2,000,000
Preferred shares, shares outstanding											0	0
Dividend rate												10.00%
Series B Preferred Stock [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized											1,000,000	1,000,000
Preferred shares, shares outstanding											0	0
Dividend rate												10.00%
Series A Preferred Stock [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized											2,000,000	2,000,000
Preferred shares, shares outstanding											100,000	100,000
Dividend rate											10.00%	10.00%
Preferred stock series per share											$ 0.50
Conversion of stock shares converted											1,800,000
Preferred Stock, Liquidation Preference Per Share											$ 0.40
Series A Preferred Stock [Member] | Subsequent Event [Member]
Class of Stock [Line Items]
Common shares issued					10,000	100,000
Series D Preferred Stock [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized											2,000,000	2,000,000
Preferred shares, shares outstanding											0	0
Dividend rate											10.00%	10.00%
Series E Preferred Stock [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized											2,500,000	2,500,000
Preferred shares, shares outstanding											1,375,000	0
Dividend rate											10.00%
Series E Preferred Stock [Member] | Director [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized							2,500,000
Dividend rate							10.00%
Series E Preferred Stock [Member] | Chairman and Chief Executive Officer [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized											1,250,000
Preferred stock series per share											$ 0.40
Series E Preferred Stock [Member] | Subsequent Event [Member] | Chairman and Chief Executive Officer [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized	62,500	250,000	62,500	125,000
Preferred stock series per share	$ 0.40	$ 0.40	$ 0.40	$ 0.40
10% Series E Convertible Preferred Stock [Member]
Class of Stock [Line Items]
Cash dividend payments											$ 11,303
10% Series E Convertible Preferred Stock [Member] | Director [Member]
Class of Stock [Line Items]
Preferred shares, shares authorized											125,000
Preferred stock series per share											$ 0.40

COMMON STOCK (Details)

COMMON STOCK (Details) - USD ($)	Sep. 19, 2017	Apr. 25, 2017	Jan. 16, 2017	Dec. 15, 2016	Aug. 31, 2016	Aug. 18, 2016	May 16, 2016	Apr. 15, 2016	Mar. 22, 2016	Feb. 15, 2016	Jan. 31, 2016	Dec. 16, 2016	Dec. 31, 2017	Dec. 31, 2016
Stockholders' Equity [Line Items]
Common shares, shares authorized													324,000,000	324,000,000
Stock Issued for services, shares							3,600	7,000	50,000	7,000
Common stock issued for services							$ 2,700	$ 4,690	$ 34,750	$ 4,865
Common stock price per share							$ 0.75	$ 0.695	$ 0.695	$ 0.695			$ 0
Common shares, par value per share													$ 0.01	$ 0.01
Stock issued during period for cash, shares													125,000	1,600,000
Stock issued during period for cash													$ 50,000	$ 800,000
Common stock issued for cash, price per share													$ 0.40	$ 0.50
Principal debt converted					$ 600,000
Issuance of common stock for conversion of debt					1,207,200								10,000	809,472
Conversion price					$ 0.50
Preferred stock dividends, shares issued						307,910					501,562			809,472
Common stock for the acquisition, shares														200,000
Common stock for the acquisition, amount														$ 170,000
Stock issued for conversion of preferred stock					5,100,000									5,100,000
Convertible notes payable with related accrued interest					$ 3,600
Series A Preferred Stock [Member]
Stockholders' Equity [Line Items]
Issuance of common stock for conversion of debt													10,000
Employee [Member]
Stockholders' Equity [Line Items]
Stock Issued for services, shares		28,500
Common stock issued for services		$ 22,800
Consultant [Member]
Stockholders' Equity [Line Items]
Stock Issued for services, shares			3,600									25,200
Common stock issued for services			$ 3,060									$ 21,420
Common stock price per share			$ 0.85
Consultant [Member] | Seven equal amounts [Member]
Stockholders' Equity [Line Items]
Stock Issued for services, shares												3,600
Common stock issued for services												$ 3,060
Black Helmet [Member]
Stockholders' Equity [Line Items]
Common stock for the acquisition, shares				200,000
Common stock for the acquisition, amount				$ 170,000
Common stock for the acquisition, Per share				$ 0.85
Daily Engage Media [Member]
Stockholders' Equity [Line Items]
Common stock for the acquisition, shares	1,100,233
Common stock for the acquisition, amount	$ 429,092
Common stock for the acquisition, Per share	$ 0.85

RELATED PARTIES (Narrative) (De

RELATED PARTIES (Narrative) (Details) - USD ($)	1 Months Ended	12 Months Ended
	Aug. 31, 2016	Dec. 31, 2017	Dec. 31, 2016
Conversion price	$ 0.50
Debt discount		$ 1,018,125
Note issued		380,000	$ 150,000
Amortization of debt discount		$ 192,335	$ 321,056
Shares issued upon conversion of convertible notes payable			1,207,200
Shares issued upon conversion of convertible notes payable, value			$ 600,000
Preferred shares, shares authorized		20,000,000	20,000,000
Cash dividend payments		$ 11,303
10% Series E Convertible Preferred Stock [Member]
Cash dividend payments		$ 11,303
Series E Preferred Stock [Member]
Preferred shares, shares authorized		2,500,000	2,500,000
Series E Preferred Stock [Member] | Chairman and Chief Executive Officer [Member]
Preferred shares, shares authorized		1,250,000
Preferred stock series per share		$ 0.40
Series E Preferred Stock [Member] | Director One [Member]
Preferred shares, shares authorized		125,000
Preferred stock series per share		$ 0.40
Convertible Notes Payable [Member]
Conversion price		$ 0.40	$ 0.50
Debt discount		$ 1,198,893	$ 185,905
Debt discount amortization period	5 years	5 years	5 years
Interest rate	12.00%
Amortization of debt discount		$ 168,613	$ 310,145
Shares issued upon conversion of convertible notes payable, value		1,460,000	575,000
Convertible Notes Payable One [Member]
Interest rate	10.00%
Amortization of debt discount		$ 836,107	$ 389,095

INCOME TAXES (Narrative) (Detai

INCOME TAXES (Narrative) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Operating Loss Carryforwards [Line Items]
Net operating loss carry forwards	$ 9,764,002
United States Federal tax rate	34.00%
Net deferred tax assets	100.00%	100.00%
Change in valuation allowance	$ 368,805	$ 774,369

INCOME TAXES (Schedule of Provi

INCOME TAXES (Schedule of Provision for Income Taxes) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Income Tax Disclosure [Abstract]
Tax expense (benefit) at the statutory rate	$ (1,017,993)	$ (906,797)
State income taxes, net of federal income tax benefit	(108,686)	(96,813)
Effect of tax rate change	1,253,050
Non-deductible expenses	242,434	229,241
Change in valuation allowance	(368,805)	774,369
Total

INCOME TAXES (Schedule of Defer

INCOME TAXES (Schedule of Deferred Tax Assets and Liabilities) (Details) - USD ($)	Dec. 31, 2017	Dec. 31, 2016
Deferred tax assets:
Net operating loss carryforward	$ 2,473,817	$ 2,716,420
Book to tax difference - intangible assets	22,779	146,733
Stock option expense	88,553	90,801
Total gross deferred tax assets	2,585,149	2,953,954
Less: Deferred tax asset valuation allowance	(2,585,149)	(2,953,954)
Total net deferred tax assets

SUBSEQUENT EVENTS (Narrative) (

SUBSEQUENT EVENTS (Narrative) (Details)	Feb. 27, 2018$ / sharesshares	Feb. 20, 2018$ / sharesshares	Feb. 13, 2018$ / sharesshares	Jan. 26, 2018$ / sharesshares	Jan. 10, 2018shares	Jan. 10, 2018shares	Mar. 31, 2018USD ($)Item$ / sharesshares	Dec. 31, 2017$ / sharesshares	Dec. 31, 2016shares
Common stock issued								1,100,233
Preferred shares, shares authorized								20,000,000	20,000,000
Exercise price of common stock | $ / shares								$ 0.38
Subsequent Event [Member] | Warrant [Member] | Spartan Capital Securities, LLC [Member]
Common stock issued							147,000
Exercise price of common stock | $ / shares							$ 0.65
Commission | $							$ 70,500
Subsequent Event [Member] | Private Placement on January 2018 and March 2018 [Member] | Warrant [Member]
Sold aggregate units							1,762,500
Number of accredited investors | Item							10
Gross proceeds from unit sold | $							$ 705,000
Exercise price of common stock | $ / shares							$ 0.65
Purchase price of unit | $ / shares							$ 0.40
Series E Preferred Stock [Member]
Preferred shares, shares authorized								2,500,000	2,500,000
Series E Preferred Stock [Member] | Chairman and Chief Executive Officer [Member]
Preferred shares, shares authorized								1,250,000
Preferred stock series per share | $ / shares								$ 0.40
Series E Preferred Stock [Member] | Chairman and Chief Executive Officer [Member] | Subsequent Event [Member]
Preferred shares, shares authorized	62,500	250,000	62,500	125,000
Preferred stock series per share | $ / shares	$ 0.40	$ 0.40	$ 0.40	$ 0.40
Series A Preferred Stock [Member]
Preferred shares, shares authorized								2,000,000	2,000,000
Preferred stock series per share | $ / shares								$ 0.50
Series A Preferred Stock [Member] | Subsequent Event [Member]
Common stock issued						10,000
Stock issued during period, shares					10,000	100,000