Bright Mountain Media (BMTM) 10-Q 14 Aug 24 2024 Q2 Quarterly report Financial data

Cover

Cover - shares	6 Months Ended
	Jun. 30, 2024	Aug. 13, 2024
Cover [Abstract]
Document Type	10-Q
Document Quarterly Report	true
Document Period End Date	Jun. 30, 2024
Document Transition Report	false
Entity File Number	000-54887
Entity Registrant Name	Bright Mountain Media, Inc.
Entity Incorporation, State or Country Code	FL
Entity Tax Identification Number	27-2977890
Entity Address, Address Line One	6400 Congress Avenue
Entity Address, Address Line Two	Suite 2050
Entity Address, City or Town	Boca Raton
Entity Address, State or Province	FL
Entity Address, Postal Zip Code	33487
City Area Code	561
Local Phone Number	998-2440
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding		171,095,661
Amendment Flag	false
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2024
Current Fiscal Year End Date	--12-31
Entity Central Index Key	0001568385

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Current Assets
Cash and cash equivalents	$ 2,653	$ 4,001
Accounts receivable, net	12,075	14,679
Prepaid expenses and other assets	1,231	1,057
Total Current Assets	15,959	19,737
Property and equipment, net	138	199
Intangible assets, net	14,344	15,234
Goodwill	7,785	7,785
Operating lease right-of-use asset	578	306
Other assets, non-current	158	156
Total Assets	38,962	43,417
Current Liabilities
Accounts payable and accrued expenses	16,440	17,497
Other current liabilities	2,512	3,025
Deferred revenue	5,809	4,569
Total Current Liabilities	29,239	30,802
Other liabilities, non-current	234	325
Finance lease liability, non-current	31	42
Operating lease liability, non-current	628	239
Total liabilities	95,377	90,082
Shareholders’ deficit
Convertible preferred stock, par value $0.01, 20,000,000 shares authorized, no shares issued or outstanding at June 30, 2024 and December 31, 2023	0	0
Common stock, par value $0.01, 324,000,000 shares authorized, 172,445,836 and 172,103,134 issued and 171,095,661 and 171,277,959 outstanding at June 30, 2024 and December 31, 2023, respectively	1,725	1,721
Treasury stock, at cost; 1,350,175 and 825,175 shares at June 30, 2024 and December 31, 2023, respectively	(220)	(220)
Additional paid-in capital	101,553	101,405
Accumulated deficit	(159,807)	(149,833)
Accumulated other comprehensive income	334	262
Total shareholders’ deficit	(56,415)	(46,665)	[1]
Total liabilities and shareholders’ deficit	38,962	43,417
10% Convertible Promissory Notes
Current Liabilities
Interest payable - related party	43	39
Notes payable - related party	80	80
Centre Lane Senior Secured Credit Facility
Current Liabilities
Interest payable - related party	139	0
Notes payable - related party	4,216	5,592
Note payable – Centre Lane Senior Secured Credit Facility, net of discount – related party	$ 65,245	$ 58,674
[1]*Derived from audited consolidated financial statements

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parenthetical) - $ / shares	Jun. 30, 2024	Dec. 31, 2023
Preferred stock, par or stated value (in dollars per share)	$ 0.01	$ 0.01
Preferred stock, authorized (in shares)	20,000,000	20,000,000
Preferred stock, issued (in shares)	0	0
Preferred stock, outstanding (in shares)	0	0
Common stock, par or stated value (in dollars per share)	$ 0.01	$ 0.01
Common stock, authorized (in shares)	324,000,000	324,000,000
Common stock, issued (in shares)	172,445,836	172,103,134
Common stock, outstanding (in shares)	171,095,661	171,277,959
Treasury stock (in shares)	1,350,175	825,175
10% Convertible Promissory Notes
Debt instrument, interest rate, percent	10%

Consolidated Statements of Oper

Consolidated Statements of Operations and Comprehensive Loss - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Revenue	$ 13,003	$ 12,616	$ 25,450	$ 14,114
Cost of revenue	9,581	8,408	18,892	9,378
Gross margin	3,422	4,208	6,558	4,736
General and administrative expenses	5,310	8,128	10,552	11,556
Loss from operations	(1,888)	(3,920)	(3,994)	(6,820)
Financing and other expense
Other income	53	103	397	381
Other interest expense	(11)	(4)	(21)	(10)
Total financing and other expense, net	(3,320)	(2,151)	(5,980)	(3,047)
Net loss before income tax	(5,208)	(6,071)	(9,974)	(9,867)
Income tax provision	0	0	0	0
Net loss	(5,208)	(6,071)	(9,974)	(9,867)
Foreign currency translation	38	119	72	133
Comprehensive loss	$ (5,170)	$ (5,952)	$ (9,902)	$ (9,734)
Net loss per common share:
Basic (in dollars per share)	$ (0.03)	$ (0.04)	$ (0.06)	$ (0.06)
Diluted (in dollars per share)	$ (0.03)	$ (0.04)	$ (0.06)	$ (0.06)
Weighted average shares outstanding
Basic (in shares)	171,095,661	166,779,390	171,155,364	158,291,304
Diluted (in shares)	171,095,661	166,779,390	171,155,364	158,291,304
Centre Lane Senior Secured Credit Facility
Financing and other expense
Interest expense, related party	$ (3,360)	$ (2,244)	$ (6,352)	$ (3,407)
10% Convertible Promissory Notes
Financing and other expense
Interest expense, related party	$ (2)	$ (6)	$ (4)	$ (11)

Consolidated Statements of Chan

Consolidated Statements of Change in Shareholders' Deficit - USD ($) $ in Thousands		Total	Common Stock		Treasury Stock		Additional Paid-in Capital	Accumulated Deficit	Accumulated Other Comprehensive Income
Common stock, beginning balance (in shares) at Dec. 31, 2022	[1]		150,444,636
Treasury stock, beginning balance (in shares) at Dec. 31, 2022	[1]				(825,175)
Beginning balance at Dec. 31, 2022	[1]	$ (14,071)	$ 1,504		$ (220)		$ 98,797	$ (114,269)	$ 117
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss		(3,796)						(3,796)
Common stock issued for services rendered (in shares)			190,000
Common stock issued for services rendered		31	$ 2				29
Stock based compensation		25					25
Foreign currency translation		14							14
Common stock, ending balance (in shares) at Mar. 31, 2023			150,634,636
Treasury stock, ending balance (in shares) at Mar. 31, 2023					(825,175)
Ending balance at Mar. 31, 2023		(17,797)	$ 1,506		$ (220)		98,851	(118,065)	131
Common stock, beginning balance (in shares) at Dec. 31, 2022	[1]		150,444,636
Treasury stock, beginning balance (in shares) at Dec. 31, 2022	[1]				(825,175)
Beginning balance at Dec. 31, 2022	[1]	(14,071)	$ 1,504		$ (220)		98,797	(114,269)	117
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss		$ (9,867)
Common stock issued for services rendered (in shares)		190,000
Common stock issued for services rendered		$ 31
Common stock issue to Center Lane Partners (in shares)		21,401,993
Common stock issued for options exercised (in shares)		70,000
Common stock issued for options exercised		$ 1
Foreign currency translation		133
Common stock, ending balance (in shares) at Jun. 30, 2023			172,106,629
Treasury stock, ending balance (in shares) at Jun. 30, 2023					(825,175)
Ending balance at Jun. 30, 2023		(21,119)	$ 1,721		$ (220)		101,266	(124,136)	250
Common stock, beginning balance (in shares) at Mar. 31, 2023			150,634,636
Treasury stock, beginning balance (in shares) at Mar. 31, 2023					(825,175)
Beginning balance at Mar. 31, 2023		(17,797)	$ 1,506		$ (220)		98,851	(118,065)	131
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss		$ (6,071)						(6,071)
Common stock issued for services rendered (in shares)		0
Common stock issued for services rendered		$ 0
Common stock issue to Center Lane Partners (in shares)		21,401,993	21,401,993
Common stock issue to Center Lane Partners		$ 1,926	$ 214				1,712
Extinguishment of Centre Lane Credit Facility		$ 670					670
Common stock issued for options exercised (in shares)		70,000	70,000
Common stock issued for options exercised		$ 1	$ 1
Stock based compensation		33					33
Foreign currency translation		119							119
Common stock, ending balance (in shares) at Jun. 30, 2023			172,106,629
Treasury stock, ending balance (in shares) at Jun. 30, 2023					(825,175)
Ending balance at Jun. 30, 2023		$ (21,119)	$ 1,721		$ (220)		101,266	(124,136)	250
Common stock, beginning balance (in shares) at Dec. 31, 2023		172,103,134	172,103,134	[1]
Treasury stock, beginning balance (in shares) at Dec. 31, 2023		(825,175)			(825,175)	[1]
Beginning balance at Dec. 31, 2023	[1]	$ (46,665)	$ 1,721		$ (220)		101,405	(149,833)	262
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss		(4,766)						(4,766)
Common stock issued for services rendered (in shares)			279,452
Common stock issued for services rendered		16	$ 3				13
Stock based compensation		65					65
Treasury stock (in shares)					(525,000)
Foreign currency translation		34							34
Common stock, ending balance (in shares) at Mar. 31, 2024			172,382,586
Treasury stock, ending balance (in shares) at Mar. 31, 2024					(1,350,175)
Ending balance at Mar. 31, 2024		$ (51,316)	$ 1,724		$ (220)		101,483	(154,599)	296
Common stock, beginning balance (in shares) at Dec. 31, 2023		172,103,134	172,103,134	[1]
Treasury stock, beginning balance (in shares) at Dec. 31, 2023		(825,175)			(825,175)	[1]
Beginning balance at Dec. 31, 2023	[1]	$ (46,665)	$ 1,721		$ (220)		101,405	(149,833)	262
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss		$ (9,974)
Common stock issued for services rendered (in shares)		279,452
Common stock issued for services rendered		$ 16
Extinguishment of Centre Lane Credit Facility		$ 670
Common stock issued for options exercised (in shares)		63,250
Common stock issued for options exercised		$ 1
Treasury stock (in shares)					(525,000)
Foreign currency translation		$ 72
Common stock, ending balance (in shares) at Jun. 30, 2024		172,445,836	172,445,836
Treasury stock, ending balance (in shares) at Jun. 30, 2024		(1,350,175)			(1,350,175)
Ending balance at Jun. 30, 2024		$ (56,415)	$ 1,725		$ (220)		101,553	(159,807)	334
Common stock, beginning balance (in shares) at Mar. 31, 2024			172,382,586
Treasury stock, beginning balance (in shares) at Mar. 31, 2024					(1,350,175)
Beginning balance at Mar. 31, 2024		(51,316)	$ 1,724		$ (220)		101,483	(154,599)	296
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss		$ (5,208)						(5,208)
Common stock issued for services rendered (in shares)		0
Common stock issued for services rendered		$ 0
Common stock issued for options exercised (in shares)		63,250	63,250
Common stock issued for options exercised		$ 1	$ 1
Stock based compensation		70					70
Foreign currency translation		$ 38							38
Common stock, ending balance (in shares) at Jun. 30, 2024		172,445,836	172,445,836
Treasury stock, ending balance (in shares) at Jun. 30, 2024		(1,350,175)			(1,350,175)
Ending balance at Jun. 30, 2024		$ (56,415)	$ 1,725		$ (220)		$ 101,553	$ (159,807)	$ 334
[1]*Derived from audited consolidated financial statements

Condensed Consolidated Statemen

Condensed Consolidated Statements of Cash Flows - USD ($) $ in Thousands	3 Months Ended				6 Months Ended		12 Months Ended
	Jun. 30, 2024	Mar. 31, 2024	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Cash flows from operating activities:
Net loss	$ (5,208)	$ (4,766)	$ (6,071)	$ (3,796)	$ (9,974)	$ (9,867)
Adjustments to reconcile net loss to net cash provided by (used in) operations:
Depreciation expense					75	46
Interest paid-in kind on Centre Lane Credit Facility					4,522	2,407
Amortization of operating lease right-of-use asset					32	29
Amortization of debt discount					1,552	844
Amortization of intangibles	481		728		962	1,114
Stock based compensation					135	58
Common stock issued for services rendered					16	31
Expected credit recoveries	23		161		(14)	(27)
Changes in operating assets and liabilities:
Accounts receivable					2,618	3,259
Prepaid expenses and other assets					(42)	(78)
Operating lease liability					(45)	(24)
Accounts payable and accrued expenses					(992)	(2,259)
Other liabilities					(613)	1,496
Deferred revenue					1,240	(627)
Net cash (used) in operating activities					(385)	(3,594)
Cash flows from investing activities:
Purchase of property and equipment					(14)	(4)
Capitalization of software development					(71)	0
Net cash used in investing activities					(85)	(4)
Cash flows from financing activities:
Proceeds from stock option exercises					1	1
Principal payments on finance lease obligations					(8)	0
Proceeds from Centre Lane Senior Secured Credit Facility – related party					0	6,626
Repayment of principal on Centre Lane Senior Secured Credit Facility – related party					(879)	0	$ (270)
Net cash (used in) provided by financing activities					(886)	6,627
Effect of foreign exchange rates on cash					8	5
Net (decrease) increase in cash and cash equivalents					(1,348)	3,034
Cash and cash equivalents at the beginning of period		$ 4,001		$ 316	4,001	316	316
Cash and cash equivalents at end of period	2,653		3,350		2,653	3,350	$ 4,001
Supplemental disclosure of cash flow information
Cash paid for interest	$ 139		161		139	161
Interest paid-in-kind on Centre Lane Credit Facility					4,522	2,407
Non-cash investing and financing activities
Recognition of sub-lease right-of-use asset and operating lease liability					446	0
Issuance of debt to finance acquisition of Big Village Entities					0	19,874
Issuance of common stock to Centre Lane Partners for debt issuance					0	1,926
10% Convertible Promissory Notes
Adjustments to reconcile net loss to net cash provided by (used in) operations:
Amortization of debt discount			$ 4			7
Centre Lane Senior Secured Credit Facility
Changes in operating assets and liabilities:
Interest payable					139	0
10% Convertible Promissory Notes
Changes in operating assets and liabilities:
Interest payable					$ 4	$ 4

Consolidated Statements of Cash

Consolidated Statements of Cash Flows (Parenthetical)	Jun. 30, 2024	Nov. 30, 2018
10% Convertible Promissory Notes
Short-Term Debt [Line Items]
Debt Instrument, Interest Rate, Stated Percentage	10%	10%

DESCRIPTION OF BUSINESS AND DEV

DESCRIPTION OF BUSINESS AND DEVELOPMENTS	6 Months Ended
	Jun. 30, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]
DESCRIPTION OF BUSINESS AND DEVELOPMENTS	DESCRIPTION OF BUSINESS AND DEVELOPMENTS Organization and Nature of Operations Bright Mountain Media, Inc. (together with its wholly-owned subsidiaries, the “Company,” “Bright Mountain” or “we”) has an end-to-end digital media and advertising services platform that efficiently connects brands with targeted consumer demographics. We focus on digital publishing, advertising technology, consumer insights, creative and media services. During the year ended December 31, 2023, the Company completed the acquisition of two business units of Big Village (Big Village Insights, Inc., and Big Village Agency LLC (together, referred to as the "Big Village Entities")), in an all-cash transaction funded by the Centre Lane Senior Secured Credit Facility (the "Big Village Acquisition"). Digital Publishing Our digital publishing division focuses on developing content that attracts an audience and monetizes that audience through advertising. The current portfolio of owned and operated websites is focused on moms, parenting, families, and more broadly, women. The portfolio consists of popular websites including Mom.com, Cafemom.com, LittleThings.com, and MamasLatinas.com. This demographic is highly sought after by brands and their advertising agencies. We use internal and external technologies to constantly improve the effectiveness and efficiency of the content we create. Our publishing division monetizes its audiences through both direct and programmatic advertising sales. Advertising Technology Our advertising technology division focuses on delivering targeted ads to audiences on owned and operated sites as well as third-party publishers in a cost-effective manner through the deployment of proprietary technologies. By developing our own proprietary technology stack, we are able to pass along efficiencies to both the demand and supply side of the ecosystem. Our goal is to enable and support a streamlined, end-to-end advertising model that addresses both demand (buy side) and publisher supply (sell side) programmatic sales and delivery of digital advertisements using an array of audience targeting tools and advertising formats (display, audio, video, CTV, and in-app). Programmatic advertising relies on software programs that leverage data and proprietary algorithms to match the optimal selection of an ad with a bid price offered by advertisers. Consumer Insights Our consumer insights division focuses on providing primary and secondary research, competitive intelligence, and expert insight to address customers' strategic issues. We provide cutting-edge and dynamic research, offering clients a comprehensive perspective on their consumers. This insight extends to strategic guidance on the optimal timing and channels to effectively connect with target audiences. Our cutting-edge approach combines advanced data analytics and comprehensive market research, to uncover actionable insights that drive informed decision-making. Creative Services Our creative services division transforms data into award-winning campaigns. We are uniquely able to leverage insights teams with highly strategic media planning and buying teams to ensure brands not only position their advertising precisely, but also yield impactful business results. Our goal is to combine data-driven decisions with creativity fueled by a deep understanding of modern culture. Media Services Our media services division focuses on advertisers and agencies by providing access to premium inventory, leveraging data to optimize programmatic campaigns. Our aim is to empower clients to access the most sought-after advertising spaces across diverse platforms tailored to their specific needs and preferences. Our data-driven approach ensures that ad placements are not only well-targeted, but also continuously optimized for maximum efficiency and return on investment. Our commitment to combining premium inventory access with data-driven programmatic campaign optimization makes us an indispensable partner in the success of our clients' advertising and marketing endeavors. The Company generates revenue through: • the selling of advertisements placed on our owned and managed sites and on partner websites where we earn a share of the revenue, • facilitating the seamless, real-time exchange of advertisements on a large scale, bridging networks of buyers (referred to as "DSPs") and networks of sellers (referred to as "SSPs"), • serving advertisers through providing access to premium resources and leveraging data to optimize programmatic campaigns, where revenue is derived from the planning and execution of creative and media marketing campaigns, and •

SUMMARY OF SIGNIFICANT ACCOUNTI

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	6 Months Ended
	Jun. 30, 2024
Accounting Policies [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Principles of Consolidation and Basis of Presentation The unaudited consolidated financial statements include the accounts of the Company and all its wholly owned subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation. The accompanying unaudited consolidated financial statements for the three and six months ended June 30, 2024, and 2023 have been prepared in accordance with generally accepted accounting principles in the United States of America (“GAAP”) and in accordance with rules and regulations of the U.S. Securities and Exchange Commission (“SEC”) regarding interim financial reporting. Accordingly, they do not include all the information and disclosures required by accounting principles generally accepted in the United States for complete consolidated financial statements. In the opinion of management, such unaudited consolidated financial statements include all adjustments (consisting of normal recurring accruals) necessary for the fair presentation of the consolidated financial position and the consolidated results of operations. The consolidated results of operations for periods presented are not necessarily indicative of the results to be expected for the full year or any future periods. The consolidated balance sheet information as of December 31, 2023, was derived from the audited consolidated financial statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023. The interim consolidated financial statements should be read in conjunction with that report. Going Concern and Liquidity Historically, the Company has incurred losses, which have resulted in an accumulated deficit of approximately $159.8 million as of June 30, 2024. Cash flows used in operating activities were $385,000 and $3.6 million for the six months ended June 30, 2024 and 2023, respectively. As of June 30, 2024, the Company had approximately a $13.3 million working capital deficit, inclusive of $2.7 million in cash and cash equivalents. The Company’s ability to continue as a going concern is dependent upon its ability to meet its liquidity needs through a combination of factors. The Company is currently exploring several strategic alternatives, including restructuring, or refinancing its debt, or seeking additional debt, including borrowing under the Centre Lane Senior Secured Credit Agreement, or raising equity capital. The ability to access the capital markets depends, in part, upon the volume and market price of the Company's stock, which cannot be assured. Other measures include reducing or delaying certain business activities, and reducing general and administrative expenses, including a reduction in headcount. The ultimate success of these plans is not guaranteed. The Company's current cash and working capital, as of the filing of this Quarterly Report on Form 10-Q, is not expected to be sufficient to fund its anticipated level of operations over the next twelve months. As a result, such matters create a substantial doubt regarding the Company’s ability to meet its financial obligations and continue as a going concern. The accompanying unaudited consolidated financial statements are prepared on a going concern basis and do not include any adjustments that might result from uncertainty about the Company’s ability to continue as a going concern. Cash and Cash Equivalents The Company considers all highly liquid investments with a maturity of three months or less, when acquired, to be cash equivalents. The Company maintains its cash with various commercial banks in the United States, and other foreign countries in which the Company operates. As of June 30, 2024 and December 31, 2023, the Company exceeded the federally insured limit of $250,000 for interest and non-interest-bearing accounts. The Company held a cash balance with a single financial institution in excess of the FDIC insured limit in the amount of $2.3 million as of June 30, 2024, and $3.7 million as of December 31, 2023. As of June 30, 2024 and December 31, 2023, the Company exceeded the insurance limit of $27,000 for one of its international bank accounts by $66,000 and $31,000, respectively. Any loss incurred or a lack of access to such funds could have a significant adverse effect on the Company's financial condition, results of operations, and cash flows. At June 30, 2024, and December 31, 2023, the Company had $2.7 million and $4.0 million, respectively, in cash and cash equivalents. Off-balance Sheet Arrangements There were no off-balance sheet arrangements as of June 30, 2024 and December 31, 2023. Use of Estimates The preparation of financial statements in conformity with GAAP requires management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. Significant estimates included in the accompanying consolidated financial statements include, valuation of goodwill and intangible assets, allowance for current expected credit losses, the determination of the relative selling prices of our services, percentage of completion for revenue recognition, estimates of amortization period for intangible assets, estimates of depreciation period for property and equipment, discount rates used in the valuation of right-of-use assets and lease liabilities, litigation reserves, the valuation of equity-based transactions, valuation of the Center Lane Senior Secured Facility carrying value regarding debt modification or extinguishment, and the valuation allowance on deferred tax assets. While these estimates are based on our best knowledge of current events and actions that may affect us in the future, actual results may differ materially from these estimates. Foreign Currency We translate the financial statements of our foreign subsidiaries, which have a functional currency in the respective country’s local currency, to U.S. dollars using month-end exchange rates for assets and liabilities and actual exchange rates for revenue, cost and expenses on the date of the transaction. Translation gains and losses as a result of consolidation are included in accumulated other comprehensive income. Transaction gains and losses are included within “general and administrative expense” on the consolidated statements of operations and comprehensive loss. Concentrations of Credit Risk Financial instruments that potentially subject us to concentration of credit risk consist principally of cash and cash equivalents and accounts receivable. We place our cash and cash equivalents with high credit-quality financial institutions. Such deposits may be in excess of federally insured limits. In addition, the Company maintains various bank accounts in Thailand and Israel, with some level of insurance. We perform periodic evaluations of the relative credit standing of financial institutions. Any loss incurred or a lack of access to such funds could have a significant adverse impact on the Company's financial condition, results of operations, and cash flows. We perform credit evaluations of our customers’ financial condition and require no collateral from our customers. We maintain an allowance for current expected credit losses based upon the expected collectability of accounts receivable balances. The Company generates revenue as follows: • the selling of advertisements placed on our owned and managed sites and on partner websites where we earn a share of the revenue, • facilitating the seamless, real-time exchange of advertisements on a large scale, bridging networks of buyers (referred to as "DSPs") and networks of sellers (referred to as "SSPs"), • serving advertisers through providing access to premium resources and leveraging data to optimize programmatic campaigns, where revenue is derived from the planning and execution of creative and media marketing campaigns, and • providing primary and secondary research, competitive intelligence, and expert insights to address customers' strategic issues, where revenue is primarily derived from providing a single integrated service for such research. The following table provides information about concentration that exceed 10% of revenue and accounts receivable for the period: Three Months Ended Six Months Ended 2024 2023 2024 2023 Revenue Concentration Customers exceeding 10% of revenue 1 1 1 1 % of overall revenue Customer 13.6 % 14.2 % 14.2 % 12.7 % Total % of revenue 13.6 % 14.2 % 14.2 % 12.7 % June 30, December 31, Accounts Receivable Concentration Customers exceeding 10% of accounts receivable 2 2 % of accounts receivable Customer 1 21.6 % 15.7 % Customer 2 12.4 % 10.5 % Total % of accounts receivable 34.0 % 26.2 % Reclassification Reclassification of certain accounts has been made to previously reported amounts to conform to their treatment to the current period. Specifically, the Company identified a reclassification for non-direct project cost from personnel cost under general and administrative expenses to cost of revenue on the consolidated statements of operations. These reclassifications had no impact on the previously reported net loss for the three and six months ended June 30, 2023. Effective Accounting Pronouncements Adopted In August 2020, the FASB issued ASU No. 2020-06, Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40). This ASU simplifies the accounting for certain financial instruments with characteristics of liabilities and equity. The FASB reduced the number of accounting models for convertible debt and convertible preferred stock instruments and made certain disclosure amendments to improve the information provided to users. The new standard was effective January 1, 2024 (early adoption was permitted, but not earlier than January 1, 2021). This standard did not have an impact on our consolidated financial statements for the period ended June 30, 2024.

ACCOUNTS RECEIVABLE

ACCOUNTS RECEIVABLE	6 Months Ended
	Jun. 30, 2024
Receivables [Abstract]
ACCOUNTS RECEIVABLE	ACCOUNTS RECEIVABLE Accounts receivable, net consisted of the following: (in thousands) June 30, December 31, Accounts receivable $ 10,184 $ 13,799 Unbilled receivables (1) 1,991 1,252 12,175 15,051 Less: allowance for current expected credit losses (100) (372) Accounts receivable, net $ 12,075 $ 14,679 (1) - Unbilled receivables represent amounts for services rendered at the end of the period pending generation of invoice to the customer. Accounts receivable, net at January 1, 2023 was $3.6 million. Expected credit losses (recoveries) were approximately $23,000 and $161,000 for the three months ended June 30, 2024, and 2023, respectively, and $(14,000) and $(27,000) for the six months ended June 30, 2024, and 2023, respectively. These amounts are included in general and administrative expenses in the consolidated statements of operations and comprehensive loss.

PREPAID EXPENSES AND OTHER ASSE

PREPAID EXPENSES AND OTHER ASSETS	6 Months Ended
	Jun. 30, 2024
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
PREPAID EXPENSES AND OTHER ASSETS	PREPAID EXPENSES AND OTHER ASSETS Prepaid expenses and other assets consisted of the following: (in thousands) June 30, 2024 December 31, 2023 Prepaid insurance (1) $ 351 $ 618 Prepaid software 67 46 Deposits 158 156 Subscriptions 333 174 Current portion of operating lease sublease asset 135 — Other current assets (2) 345 219 Total prepaid expenses and other assets 1,389 1,213 Less: other assets, non-current (158) (156) Prepaid expenses and other current assets $ 1,231 $ 1,057 (1) - Includes $185,000 and $618,000, which is being paid over a period of time and is included in accounts payable at June 30, 2024 and December 31, 2023, respectively. (2) - Approximately $435,000 is being paid over a period of time and is included in accounts payable at June 30, 2024.

PROPERTY AND EQUIPMENT, NET

PROPERTY AND EQUIPMENT, NET	6 Months Ended
	Jun. 30, 2024
Property, Plant and Equipment [Abstract]
PROPERTY AND EQUIPMENT, NET	PROPERTY AND EQUIPMENT, NET Property and equipment consisted of the following: (in thousands) Estimated June 30, 2024 December 31, 2023 Furniture and fixtures 3-5 $ 8 $ 8 Computer equipment 3 203 190 Computer software 5 206 206 417 404 Less: accumulated depreciation (279) (205) Property and equipment, net $ 138 $ 199 Depreciation and amortization expense for the three months ended June 30, 2024, and 2023 was $35,000 and $39,000, respectively, and $75,000 and $46,000 for the six months ended and June 30, 2024, and 2023, respectively. The amounts are included in general and administrative expenses in the consolidated statements of operations and comprehensive loss.

INTANGIBLES ASSETS, NET

INTANGIBLES ASSETS, NET	6 Months Ended
	Jun. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]
INTANGIBLES ASSETS, NET	INTANGIBLES ASSETS, NET Website acquisitions, net, consisted of the following: (in thousands) June 30, 2024 December 31, 2023 Website acquisition assets $ 1,124 $ 1,124 Addition 71 — 1,195 1,124 Less: accumulated amortization (1,124) (1,123) Website acquisition assets, net $ 71 $ 1 During the three and six months ended June 30, 2024, the Company performed enhancements to its website of approximately $71,000. Other intangible assets, net consisted of the following: As of June 30, 2024 As of December 31, 2023 (in thousands) Useful Life Gross Accumulated Net Gross Accumulated Net Trade name 2 - 10 $ 8,381 $ (3,480) $ 4,901 $ 8,381 $ (3,167) $ 5,214 IP/technology 10 5,821 (2,378) 3,443 5,821 (2,180) 3,641 Customer relationships 5 - 10 13,380 (7,451) 5,929 13,380 (7,002) 6,378 Non-compete agreements 3 - 5 402 (402) — 402 (402) — Total $ 27,984 $ (13,711) $ 14,273 $ 27,984 $ (12,751) $ 15,233 (in thousands) June 30, 2024 December 31, 2023 Website $ 71 $ 1 Other intangibles 14,273 15,233 Total intangible, net $ 14,344 $ 15,234 Amortization expense for the three months ended June 30, 2024 and 2023 was approximately $481,000 and $728,000, respectively, and $962,000 and $1.1 million for the six months ended and June 30, 2024, and 2023, respectively. The Company performed an impairment assessment during the year ended December 31, 2023, and recorded an impairment loss of $2.9 million. There was no triggering event or impairment for the three and six months ended June 30, 2024. As of June 30, 2024, expected remaining amortization expense of intangible assets and website acquisition by fiscal year is as follows: (in thousands) Remainder of 2024 $ 963 2025 1,859 2026 1,783 2027 1,783 2028 1,783 Thereafter 6,173 Total expected amortization expense $ 14,344

GOODWILL

GOODWILL	6 Months Ended
	Jun. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]
GOODWILL	GOODWILL The following table represents the allocation of goodwill as of June 30, 2024, and December 31, 2023: (in thousands) Owned & Ad Insights Total December 31, 2023 $ 2,865 $ 4,013 $ 907 $ 7,785 Addition — — — — June 30, 2024 $ 2,865 $ 4,013 $ 907 $ 7,785 Goodwill is tested for impairment at least annually and if triggering events are noted prior to the annual assessment. Impairment is deemed to occur when the carrying value of the goodwill associated with the reporting unit exceeds the implied value of the goodwill associated with the reporting unit. During the year ended December 31, 2023, an impairment assessment was performed on goodwill for the Ad Network, Owned & Operating and Insights reporting units. The assessment used a qualitative assessment which includes consideration of the economic, industry and market conditions in addition to the overall financial performance of the Company and these assets. Our qualitative assessment concluded that it was more likely than not that the estimated fair value of the Ad Network and Owned & Operating reporting units was less than the carrying value, hence, we performed a quantitative analysis. Our assessment for the Insights reporting unit did not have such a conclusion, hence a quantitative analysis was not required. In a quantitative test, the fair value of a reporting unit is determined based on a discounted cash flow analysis and further analyzed using other methods of valuation. A discounted cash flow analysis requires us to make various assumptions, including assumptions about future cash flows, growth rates and discount rates. The assumptions about future cash flows and growth rates are based on our long-term projections. Assumptions used in our impairment testing are consistent with our internal forecasts and operating plans. Our discount rate is based on a market participant debt structure and cost of capital. If the fair value of the reporting unit exceeds its carrying amount, there is no impairment. To the extent the carrying amount exceeds its fair value, an impairment charge of the reporting unit’s goodwill would be necessary. At December 31, 2023, our quantitative analysis showed that the implied fair value of our goodwill for the Ad Network and Owned & Operating reporting units was less than its carrying value which resulted in an impairment charge of approximately $14.1 million. There was no triggering event or impairment for the six months ended June 30, 2024.

ACCOUNTS PAYABLE AND ACCRUED EX

ACCOUNTS PAYABLE AND ACCRUED EXPENSES	6 Months Ended
	Jun. 30, 2024
Payables and Accruals [Abstract]
ACCOUNTS PAYABLE AND ACCURED EXPENSES	ACCOUNTS PAYABLE AND ACCRUED EXPENSES Accounts payable and accrued expenses consisted of the following: (in thousands) June 30, 2024 December 31, 2023 Accounts payable (1) $ 11,074 $ 11,391 Accrued wages, commissions, and bonus 227 353 Publisher cost 1,202 1,153 Professional fees 989 1,322 Subcontractor 2,703 3,013 Other 245 265 Total accounts payable and accrued expenses $ 16,440 $ 17,497 (1) - Accounts payable includes $5.2 million at June 30, 2024 and December 31, 2023, respectively, for Slutzky & Winshman Ltd and Mediahouse, whose operations were terminated during the year ended December 31, 2023.

OTHER CURRENT LIABILITIES

OTHER CURRENT LIABILITIES	6 Months Ended
	Jun. 30, 2024
Other Liabilities Disclosure [Abstract]
OTHER CURRENT LIABILITIES	OTHER CURRENT LIABILITIES Other current liabilities consisted of the following: (in thousands) June 30, 2024 December 31, 2023 Current portion of long term lease $ 91 $ 82 Dividend payable 692 692 Project advance expense (1) 845 1,401 Litigation reserves 1,086 1,152 Other current liabilities 32 23 Total other current liabilities 2,746 3,350 Less: other liabilities, non-current (234) (325) Other current liabilities $ 2,512 $ 3,025 (1) - Represents amount advanced by customers to cover third party expenses specifically related to their project; these expenses are offset against the advance and are not part of the Company's income statement.

CENTRE LANE SENIOR SECURED CRED

CENTRE LANE SENIOR SECURED CREDIT FACILITY	6 Months Ended
	Jun. 30, 2024
Debt Disclosure [Abstract]
CENTRE LANE SENIOR SECURED CREDIT FACILITY	CENTRE LANE SENIOR SECURED CREDIT FACILITY Effective June 1, 2020, the Company entered into a membership interest purchase agreement to acquire 100% of Wild Sky Media, a subsidiary of the Company (the “Purchase Agreement”). To finance this acquisition, the Company obtained a first lien senior secured credit facility from Centre Lane Partners Master Credit Fund II, L.P. (“Centre Lane Partners”) in the amount of $16.5 million, comprised of $15.0 million of initial indebtedness, repayment of Wild Sky’s existing accounts receivable factoring facility of approximately $900,000 and approximately $500,000 of expenses. On April 4, 2023, the Company entered into a commitment letter (the “Commitment Letter”) with Centre Lane Partners, pursuant to which they would provide financing in the form of a senior secured credit facility for the acquisition of the Big Village Entities. On April 20, 2023, the Company and its subsidiaries entered into the Seventeenth Amendment to the Credit Agreement (the “Seventeenth Amendment”) with Centre Lane Partners. The Credit Agreement was amended, as provided in the Seventeenth Amendment, to provide for an additional term loan amount of $26.3 million to, among other things, finance the Acquisition. This term loan, which was provided by BV Agency, LLC, matures on April 20, 2026 and was issued at a discount of 5% or $1.3 million. Interest of 15% payable under the note is payable-in-kind in lieu of cash payment up to April 30, 2024, then 5% payable quarterly in cash and 10% payable-in-kind in lieu of cash payment until maturity of April 20, 2026. As a result of the Twentieth Amendment (as described below), interest payable on the loans under the Seventeenth Amendments from April 2024 until June 30, 2025 was converted from a combination of cash and PIK to solely PIK at the rate of 15%, with an option to maintain such terms after June 30, 2025 in exchange for an additional 2% PIK fee or to transition to payments made 10% PIK and 5% in cash. As part of the Seventeenth Amendment, the Company is required to pay an amendment fee of 2% of the principal amount of the existing initial principal plus amendments one to eight ("First In Last Out Loans") and amendments nine to sixteen ("Last In First Out Loans"), totaling $706,000, additionally, an exit fee of $18,000 of the loan to finance the Big Village Acquisition. The outstanding principal on these at April 20, 2023 was $31.0 million and $4.3 million, respectively. These fees total $724,000 and are due and payable at maturity. Additionally, the maturity dates were extended to April 20, 2026. Also, in connection with the Seventeenth Amendment, on April 20, 2023, the Company issued 21,401,993 shares of common stock of the Company to BV Agency, LLC, an entity beneficially owned by Centre Lane Partners. The shares valued $1.9 million, based on a per share price of $0.09, which was the closing price of the Company’s common stock at close of market on April 19, 2023. The issuance of the shares of common stock were not registered under the Securities Act of 1933, as amended (“Securities Act”), in accordance with Section 4(a)(2) of the Securities Act as a transaction by an issuer not involving a public offering. As of June 30, 2024, BV Agency, LLC, and Centre Lane Partners own approximately 12.4% and 8.8% of the Company’s outstanding common stock, respectively. On July 28, 2023, the Company and its subsidiaries entered into the Nineteenth Amendment to the Credit Agreement (the “Nineteenth Amendment”) with Centre Lane Partners. The Credit Agreement was amended, as provided in the Nineteenth Amendment, to provide for an additional term loan amount of $2.0 million to, among other things, finance the integration and further growth of the Company post-Acquisition. This term loan is part of the last in first out loans and matures on June 28, 2024. On June 30, 2024, the Company and its subsidiaries entered into the Twentieth Amendment to the Credit Agreement (the "Twentieth Amendment" and together with the Credit Agreement and all other amendments thereto, the "Centre Lane Secured Credit Facility") with Centre Lane Partners. The Credit Agreement was amended to provide for the extension of the maturity date of the loan under the Nineteenth Amendment to December 31, 2024. Commencing September 30, 2024, the Company will commence repayment by making four monthly payments of principal and interest with the balance payable on December 31, 2024. Beginning in April 2021, Centre Lane Partners loaned the Company an additional $38.0 million to provide liquidity to fund operations. The Centre Lane Senior Secured Credit Facility has been determined to qualify as a related party transaction as shares were issued to Centre Lane Partners as part of the transaction. A related party is a party that can exercise significant influence over the Company in making financial and/or operating decisions. The original note issued under the Centre Lane Senior Secured Credit Facility initially bore interest at a rate of 6.0% per annum, with payments of 2.5% of outstanding principal beginning on June 30, 2023. The interest rate was increased to 10.0% pursuant to the first amendment to the Centre Lane Senior Secured Credit Facility and interest payable under the note is payable-in-kind (“PIK Interest”) in lieu of cash payment. Commencing with the ninth amendment, the interest rate was increased to 12% per annum on all subsequent draws with 8% per annum payable quarterly in cash and 4% per annum payable-in-kind in lieu of cash payment. These “last in first out loans,” totaling $7.1 million inclusive of exit fees at June 30, 2024, are due and payable on April 20, 2026, excluding the amounts due under the Nineteenth Amendment which are due and payable on December 31, 2024. In connection with the Nineteenth Amendment, adjustments were made to the interest rate for outstanding loans with the exception of the draw under the Seventeenth Amendment as follows: • The interest rate per annum changed to 7.0% per annum plus the Secured Overnight Financing Rate ("SOFR"). At June 30, 2024, the SOFR was 5.30% per annum, and overall interest on these facilities was 12.30%, per annum at June 30, 2024; • The cash pay rate for the last in first out loans was changed to the SOFR plus 3.0% per annum. At June 30, 2024, the rate was 8.30% per annum; and • Effective July 1, 2024, the first in last out loans PIK Rate per annum will be 7.0% per annum plus SOFR plus 5.0% per annum. There is no prepayment penalty associated with this Centre Lane Senior Secured Credit Facility. However, partial, or full prepayments of the Centre Lane Senior Secured Credit Facility would be required in the event of certain future capital raises. In connection with the Twentieth Amendment, adjustments were made to the interest rate for outstanding loans as follows: • Adjusting the amortization of the last out loans with quarterly installments of $100,000 commencing on September 30, 2024, with quarterly payments increasing to 2.5% of the amount outstanding under the loans (including capitalized PIK interest) commencing on March 31, 2025. The amount outstanding under the last out loans was $35.4 million at June 30, 2024. • Changing the last out term loan PIK rate to the SOFR plus 7% until December 31, 2024, and to the SOFR plus 2% (previously 5%) thereafter; • Converting interest payable on the Seventeenth Amendment loan from April 2024 until June 30, 2025 from a combination of cash and PIK to solely PIK at the rate of 15%, with an option to maintain such terms after June 30, 2025 in exchange for an additional 2% PIK fee or to transition to payments made 10% PIK and 5% in cash; • Extending the due date for the 5% exit fee with respect to the Nineteenth Amendment to December 31, 2024; and • Agreeing to pay an amendment fee equal to 2% of the principal amount of the Seventeenth Amendment term loan and Nineteenth Amendment term loan, which amount was paid-in-kind by adding the amount of such amendment fee to the outstanding principal balance. This fee was $672,000 at June 30, 2024. Optional Prepayment The Company may, at any time, voluntarily prepay, in whole or in part, a minimum of $250,000 of the outstanding principal of the loans, plus any accrued but unpaid interest on the aggregate principal amount of the loans being prepaid. Repayment of Loans With respect to the last out loans, the Company was initially required to repay in cash to Centre Lane Partners (i) commencing with the fiscal quarter ending on June 30, 2023, in consecutive quarterly installments to be paid on the last day of each fiscal quarter of the Company, an amount equal to 2.5% of the outstanding aggregate principal amount of the original principal plus draws advanced by amendments 2 through 8 along with accrued and unpaid interest (after giving effect to capitalized PIK Interest) and (ii) on the maturity date all outstanding obligations (including, without limitation, all accrued and unpaid principal and interest on the principal amounts of the Loans (including any accrued but uncapitalized PIK Interest)) of the loan parties that are due and payable on such date. As a result of the Twentieth Amendment, the Company will commence amortization of the first in last out loans with quarterly installments of $100,000 commencing on September 30, 2024, with quarterly payments increasing to 2.5% of the amount outstanding under the loans (including capitalized PIK interest) commencing on March 31, 2025 On June 30, 2023, the Company and its subsidiaries entered into its Eighteenth Amendment with Centre Lane Partners regarding installment payments which were due on June 30, 2023. The Eighteenth Amendment required equal monthly installments on July 3, 2023, August 7, 2023, and September 5, 2023, respectively. There was no impact on principal or interest and no fees incurred by the Company as a result of this amendment. In connection with the Nineteenth Amendment, and prior to the execution of the Twentieth Amendment, quarterly installments equal to 2.5% of the outstanding aggregate principal were due on the first in last out loans commencing March 31, 2024. For the three and six months ended June 30, 2024, the Company paid $879,000 toward the principal loan balance. There was no payment on the principal loan balance for the three and six months ended June 30, 2023. The amount outstanding under the first in last out loans was $35.4 million at June 30, 2024. Interest payable on the last in first out loans at June 30, 2024 and December 31, 2023 was $139,000 and $0, respectively. During the three and six months ended June 30, 2024, and 2023, the Company paid approximately $139,000 and $161,000, respectively towards outstanding interest on the last in first out loans. Fees Under the terms of the Centre Lane Senior Secured Credit Facility, the Company is also required to pay Centre Lane Partners a non-refundable annual administration fee equal to $35,000 for agency services provided under this agreement. The Centre Lane Senior Secured Credit Facility provides that this fee shall be in all respects fully earned, due and paid-in-kind by the Company on the effective date (“Effective Date”) of the Centre Lane Senior Secured Credit Facility and on each anniversary of the Effective Date during the term of this agreement by adding and capitalizing the full amount of such fee to the outstanding principal balance of the loans. The accumulated administrative fee since inception of the facility is $175,000 and is included in outstanding principal. The administrative fee charged during the three and six months ended June 30, 2024 and 2023 was $35,000 and $35,000, respectively. The below table summarizes the loan balance at June 30, 2024, and December 31, 2023: (in thousands) June 30, 2024 December 31, 2023 Note payable – Centre Lane Senior Secured Credit Facility – related party (current portion) $ 4,216 $ 5,592 Note payable – Centre Lane Senior Secured Credit Facility – net of discount, related party 65,245 58,674 Net principal at June 30, 2024 and December 31, 2023 69,461 64,266 Add: debt discount 5,117 5,962 Outstanding principal at June 30, 2024 and December 31, 2023 $ 74,578 $ 70,228 The below table summarizes the movement in the outstanding principal from inception through June 30, 2024: (in thousands) June 30, 2024 December 31, 2023 Opening balance $ 70,228 $ 33,109 Add: Draws — 29,816 Exit and other fees 707 917 Interest capitalized 4,522 6,656 75,457 70,498 Less: payment (879) (270) Outstanding principal $ 74,578 $ 70,228 Amendments to Centre Lane Senior Secured Credit Facility Commencing April 2021, the Company and certain of its subsidiaries entered into various amendments to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners. The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent. The Credit Agreement was amended to provide for additional loans used for working capital. In addition, and as part of the transaction, there are Exit Fees (the “Exit Fees”), which will be added and capitalized to the principal amount of the original loan. As of June 30, 2024, there were twenty amendments to the Centre Lane Senior Secured Credit Facility. Consistent with FASB ASC Topic 470 Debt , (“ASC 470”), the Company is required to perform an analysis of the change in each amendment to determine whether the change is a modification or an extinguishment of debt. Under a modification, no gain or loss is recorded, and a new effective interest rate is established based on the carrying value of the debt and revised cash flow. If the debt is extinguished, the old debt is derecognized and the new debt is recorded as fair value, which becomes the new carrying value. A gain or loss is recorded for the difference between the net carrying value of the original debt and the fair value of the new debt, additionally, in the event the transaction is with a related party, this gain or loss should be recognized against additional paid in capital. Interest expense is recorded based on the effective interest rate of the new debt. A debt is considered extinguished if the present value of the new cash flows under the term of the new debt is at least 10% different from the present value of the remaining cash flows under the terms of the old debt. In connection with the Seventeenth Amendment, the Company determined that the change was an extinguishment consistent with ASC 470, Debt, the old debt of $35.5 million was derecognized and the new debt of $62.7 million was recognized at estimated fair value. A gain on extinguishment was recognized against additional paid in capital of $670,000, as Centre Lane Partners is a related party. The below table summarizes the amendments that were executed by the Company since the inception of the facility to June 30, 2024, (in thousands, except for share data): Number Date Draw $’000 Repayment Interest Rate (PIK) (D) Interest Rate (Cash) (E) Agency Fee Exit Fee (A) Common Accounting Impact 1 04/26/21 $ — April 20, 2026 12.30 % — $ — $ — 150,000 Extinguishment (B) 2 05/26/21 1,500 April 20, 2026 12.30 % — — 750 3,000,000 Modification (F) 3 08/12/21 500 April 20, 2026 12.30 % — — 250 2,000,000 Modification (F) 4 08/31/21 1,100 April 20, 2026 12.30 % — — 550 — Modification (F) 5 10/08/21 725 April 20, 2026 12.30 % — — 363 — Extinguishment (F) 6 11/05/21 800 April 20, 2026 12.30 % — — 800 7,500,000 Modification (F) 7 12/23/21 500 April 20, 2026 12.30 % — 70 500 — Modification (F) $ 5,125 $ 70 $ 3,213 12,650,000 8 01/26/22 350 April 20, 2026 12.30 % — — 350 — Modification (F) 9 02/11/22 250 April 20, 2026 4.00 % 8.30 % — 13 — Modification (G) 10 03/11/22 300 April 20, 2026 4.00 % 8.30 % — 15 — Modification (G) 11 03/25/22 500 April 20, 2026 4.00 % 8.30 % — 25 — Modification (G) 12 04/15/22 450 April 20, 2026 4.00 % 8.30 % — 23 — Modification (G) 13 05/10/22 500 April 20, 2026 4.00 % 8.30 % 35 25 — Modification (G) 14 06/10/22 350 April 20, 2026 4.00 % 8.30 % — 18 — Modification (G) 15 07/08/22 350 April 20, 2026 4.00 % 8.30 % — 18 — Modification (G) $ 3,050 $ 35 $ 487 — 16 02/10/23 1,500 April 20, 2026 4.00 % 8.30 % — 75 — Modification (G) 17 04/20/23 26,316 April 20, 2026 15.00 % — % 35 708 21,401,993 Extinguishment (C) 19 07/28/23 2,000 December 31, 2024 4.00 % 8.30 % — 100 — Modification (G) $ 29,816 $ 35 $ 883 21,401,993 20 06/30/24 — — — % — % 35 672 — Modification (I) Total $ 37,991 $ 175 $ 5,255 34,051,993 (A) Added and capitalized to the principal amount of the original loan and the original loan terms apply. (B) The Centre Lane Senior Secured Credit Facility was amended to permit the Company to raise up to $6.0 million of total cash proceeds from the sale of its preferred stock prior to December 31, 2021, without having to make a mandatory prepayment of the loans. Additionally, the Company may issue up to $800,000 in dividends from the previous limit of $500,000 per annum. (C) 15% PIK until April 20, 2024, then 5% cash and 10% PIK thereafter. (D) New rates in effect in connection with Amendment 19, Amendment 1 through 8, the PIK rate was 10%. (E) New rates in effect in connection with Amendment 19, Amendment 9 through 16, the cash rate was 8%. (F) First In Last Out Loans. (G) Last In First Out Loans. (H) As discussed above, there was no impact on principal or interest and no fees incurred by the Company as a result of Amendment 18, thus it is not included in above table. (I) New rates and repayment terms in connection with Amendment 20. Draws advanced by Amendments 2 through 8 totaling $5.5 million and exit fees totaling $3.6 million, were due for full repayment on February 28, 2022; prior to this date, the loan agreement allowed the Company to waive the accrual of interest on these amounts. There was no repayment of these amounts, and as a result, on March 11, 2022, amendment 10 was executed, changing the repayment date of the outstanding principal, and commencing interest accrual on the exit fees. All amounts advanced for Amendments 9 through 16 were due on June 30, 2023 along with accrued and unpaid interest, however, the maturity date was changed to April 20, 2026 with amendment 17. The outstanding amount at June 30, 2024 is $7.1 million, inclusive of interest paid in kind. As of June 30, 2024 and December 31, 2023, the carrying value of the Centre Lane Senior Secured Credit Facility was $69.5 million and $64.3 million, respectively, net of unamortized debt discount of $5.1 million and $6.0 million, respectively. The discount is being amortized over the remaining life of the Centre Lane Senior Secured Credit facility using the effective interest method. During the three months ended June 30, 2024, and 2023, the Company recorded amortization of debt discount of $936,000 and $536,000, respectively on the Centre Lane Senior Secured Credit Facility. Amortization of debt discount was $1.6 million and $837,000 for the six months ended June 30, 2024 and 2023, respectively. Interest expense for the three and six months ended June 30, 2024, and 2023 consisted of the following: Three Months Ended Six Months Ended (in thousands) June 30, 2024 June 30, 2023 June 30, 2024 June 30, 2023 Interest expense $ 2,424 $ 1,707 $ 4,800 $ 2,570 Amortization 936 536 1,552 837 Total interest expense $ 3,360 $ 2,243 $ 6,352 $ 3,407 10% CONVERTIBLE PROMISSORY NOTES On November 30, 2018, the Company issued 10% convertible promissory notes ("Convertible Notes") in the amount of $80,000 to our then Chairman of the Board, a related party. The Convertible Notes are unsecured and matured five years from issuance and were convertible at the option of the holder into shares of common stock at any time prior to maturity at a conversion price of $0.40 per share. A beneficial conversion feature existed on the date the Convertible Notes were issued whereby the fair value of the underlying common stock into which the Convertible Notes was convertible was in excess of the face value of the Convertible Notes of $80,000. The principal balance of these Convertible Notes payable was $80,000 at June 30, 2024 and December 31, 2023. Interest expense for the Convertible Notes was $2,000 and $6,000 for the three months ended June 30, 2024 and 2023, respectively. Interest expense for 2023 includes interest of $2,000 and discount amortization of $4,000, respectively. Interest expense for the Convertible Notes was $4,000 and $11,000 for the six months ended June 30, 2024 and 2023, respectively. Interest expense for 2023 includes interest of $4,000 and discount amortization of $7,000, respectively. The outstanding principal and interest on the Convertible Notes was due and payable in November 2023. The loan remains unpaid at June 30, 2024 with outstanding principal of $80,000 and interest payable of $43,000. The Convertible Notes and outstanding interest were repaid subsequent to the period end.

10% CONVERTIBLE PROMISSORY NOTE

10% CONVERTIBLE PROMISSORY NOTES	6 Months Ended
	Jun. 30, 2024
Debt Disclosure [Abstract]
10% CONVERTIBLE PROMISSORY NOTES	CENTRE LANE SENIOR SECURED CREDIT FACILITY Effective June 1, 2020, the Company entered into a membership interest purchase agreement to acquire 100% of Wild Sky Media, a subsidiary of the Company (the “Purchase Agreement”). To finance this acquisition, the Company obtained a first lien senior secured credit facility from Centre Lane Partners Master Credit Fund II, L.P. (“Centre Lane Partners”) in the amount of $16.5 million, comprised of $15.0 million of initial indebtedness, repayment of Wild Sky’s existing accounts receivable factoring facility of approximately $900,000 and approximately $500,000 of expenses. On April 4, 2023, the Company entered into a commitment letter (the “Commitment Letter”) with Centre Lane Partners, pursuant to which they would provide financing in the form of a senior secured credit facility for the acquisition of the Big Village Entities. On April 20, 2023, the Company and its subsidiaries entered into the Seventeenth Amendment to the Credit Agreement (the “Seventeenth Amendment”) with Centre Lane Partners. The Credit Agreement was amended, as provided in the Seventeenth Amendment, to provide for an additional term loan amount of $26.3 million to, among other things, finance the Acquisition. This term loan, which was provided by BV Agency, LLC, matures on April 20, 2026 and was issued at a discount of 5% or $1.3 million. Interest of 15% payable under the note is payable-in-kind in lieu of cash payment up to April 30, 2024, then 5% payable quarterly in cash and 10% payable-in-kind in lieu of cash payment until maturity of April 20, 2026. As a result of the Twentieth Amendment (as described below), interest payable on the loans under the Seventeenth Amendments from April 2024 until June 30, 2025 was converted from a combination of cash and PIK to solely PIK at the rate of 15%, with an option to maintain such terms after June 30, 2025 in exchange for an additional 2% PIK fee or to transition to payments made 10% PIK and 5% in cash. As part of the Seventeenth Amendment, the Company is required to pay an amendment fee of 2% of the principal amount of the existing initial principal plus amendments one to eight ("First In Last Out Loans") and amendments nine to sixteen ("Last In First Out Loans"), totaling $706,000, additionally, an exit fee of $18,000 of the loan to finance the Big Village Acquisition. The outstanding principal on these at April 20, 2023 was $31.0 million and $4.3 million, respectively. These fees total $724,000 and are due and payable at maturity. Additionally, the maturity dates were extended to April 20, 2026. Also, in connection with the Seventeenth Amendment, on April 20, 2023, the Company issued 21,401,993 shares of common stock of the Company to BV Agency, LLC, an entity beneficially owned by Centre Lane Partners. The shares valued $1.9 million, based on a per share price of $0.09, which was the closing price of the Company’s common stock at close of market on April 19, 2023. The issuance of the shares of common stock were not registered under the Securities Act of 1933, as amended (“Securities Act”), in accordance with Section 4(a)(2) of the Securities Act as a transaction by an issuer not involving a public offering. As of June 30, 2024, BV Agency, LLC, and Centre Lane Partners own approximately 12.4% and 8.8% of the Company’s outstanding common stock, respectively. On July 28, 2023, the Company and its subsidiaries entered into the Nineteenth Amendment to the Credit Agreement (the “Nineteenth Amendment”) with Centre Lane Partners. The Credit Agreement was amended, as provided in the Nineteenth Amendment, to provide for an additional term loan amount of $2.0 million to, among other things, finance the integration and further growth of the Company post-Acquisition. This term loan is part of the last in first out loans and matures on June 28, 2024. On June 30, 2024, the Company and its subsidiaries entered into the Twentieth Amendment to the Credit Agreement (the "Twentieth Amendment" and together with the Credit Agreement and all other amendments thereto, the "Centre Lane Secured Credit Facility") with Centre Lane Partners. The Credit Agreement was amended to provide for the extension of the maturity date of the loan under the Nineteenth Amendment to December 31, 2024. Commencing September 30, 2024, the Company will commence repayment by making four monthly payments of principal and interest with the balance payable on December 31, 2024. Beginning in April 2021, Centre Lane Partners loaned the Company an additional $38.0 million to provide liquidity to fund operations. The Centre Lane Senior Secured Credit Facility has been determined to qualify as a related party transaction as shares were issued to Centre Lane Partners as part of the transaction. A related party is a party that can exercise significant influence over the Company in making financial and/or operating decisions. The original note issued under the Centre Lane Senior Secured Credit Facility initially bore interest at a rate of 6.0% per annum, with payments of 2.5% of outstanding principal beginning on June 30, 2023. The interest rate was increased to 10.0% pursuant to the first amendment to the Centre Lane Senior Secured Credit Facility and interest payable under the note is payable-in-kind (“PIK Interest”) in lieu of cash payment. Commencing with the ninth amendment, the interest rate was increased to 12% per annum on all subsequent draws with 8% per annum payable quarterly in cash and 4% per annum payable-in-kind in lieu of cash payment. These “last in first out loans,” totaling $7.1 million inclusive of exit fees at June 30, 2024, are due and payable on April 20, 2026, excluding the amounts due under the Nineteenth Amendment which are due and payable on December 31, 2024. In connection with the Nineteenth Amendment, adjustments were made to the interest rate for outstanding loans with the exception of the draw under the Seventeenth Amendment as follows: • The interest rate per annum changed to 7.0% per annum plus the Secured Overnight Financing Rate ("SOFR"). At June 30, 2024, the SOFR was 5.30% per annum, and overall interest on these facilities was 12.30%, per annum at June 30, 2024; • The cash pay rate for the last in first out loans was changed to the SOFR plus 3.0% per annum. At June 30, 2024, the rate was 8.30% per annum; and • Effective July 1, 2024, the first in last out loans PIK Rate per annum will be 7.0% per annum plus SOFR plus 5.0% per annum. There is no prepayment penalty associated with this Centre Lane Senior Secured Credit Facility. However, partial, or full prepayments of the Centre Lane Senior Secured Credit Facility would be required in the event of certain future capital raises. In connection with the Twentieth Amendment, adjustments were made to the interest rate for outstanding loans as follows: • Adjusting the amortization of the last out loans with quarterly installments of $100,000 commencing on September 30, 2024, with quarterly payments increasing to 2.5% of the amount outstanding under the loans (including capitalized PIK interest) commencing on March 31, 2025. The amount outstanding under the last out loans was $35.4 million at June 30, 2024. • Changing the last out term loan PIK rate to the SOFR plus 7% until December 31, 2024, and to the SOFR plus 2% (previously 5%) thereafter; • Converting interest payable on the Seventeenth Amendment loan from April 2024 until June 30, 2025 from a combination of cash and PIK to solely PIK at the rate of 15%, with an option to maintain such terms after June 30, 2025 in exchange for an additional 2% PIK fee or to transition to payments made 10% PIK and 5% in cash; • Extending the due date for the 5% exit fee with respect to the Nineteenth Amendment to December 31, 2024; and • Agreeing to pay an amendment fee equal to 2% of the principal amount of the Seventeenth Amendment term loan and Nineteenth Amendment term loan, which amount was paid-in-kind by adding the amount of such amendment fee to the outstanding principal balance. This fee was $672,000 at June 30, 2024. Optional Prepayment The Company may, at any time, voluntarily prepay, in whole or in part, a minimum of $250,000 of the outstanding principal of the loans, plus any accrued but unpaid interest on the aggregate principal amount of the loans being prepaid. Repayment of Loans With respect to the last out loans, the Company was initially required to repay in cash to Centre Lane Partners (i) commencing with the fiscal quarter ending on June 30, 2023, in consecutive quarterly installments to be paid on the last day of each fiscal quarter of the Company, an amount equal to 2.5% of the outstanding aggregate principal amount of the original principal plus draws advanced by amendments 2 through 8 along with accrued and unpaid interest (after giving effect to capitalized PIK Interest) and (ii) on the maturity date all outstanding obligations (including, without limitation, all accrued and unpaid principal and interest on the principal amounts of the Loans (including any accrued but uncapitalized PIK Interest)) of the loan parties that are due and payable on such date. As a result of the Twentieth Amendment, the Company will commence amortization of the first in last out loans with quarterly installments of $100,000 commencing on September 30, 2024, with quarterly payments increasing to 2.5% of the amount outstanding under the loans (including capitalized PIK interest) commencing on March 31, 2025 On June 30, 2023, the Company and its subsidiaries entered into its Eighteenth Amendment with Centre Lane Partners regarding installment payments which were due on June 30, 2023. The Eighteenth Amendment required equal monthly installments on July 3, 2023, August 7, 2023, and September 5, 2023, respectively. There was no impact on principal or interest and no fees incurred by the Company as a result of this amendment. In connection with the Nineteenth Amendment, and prior to the execution of the Twentieth Amendment, quarterly installments equal to 2.5% of the outstanding aggregate principal were due on the first in last out loans commencing March 31, 2024. For the three and six months ended June 30, 2024, the Company paid $879,000 toward the principal loan balance. There was no payment on the principal loan balance for the three and six months ended June 30, 2023. The amount outstanding under the first in last out loans was $35.4 million at June 30, 2024. Interest payable on the last in first out loans at June 30, 2024 and December 31, 2023 was $139,000 and $0, respectively. During the three and six months ended June 30, 2024, and 2023, the Company paid approximately $139,000 and $161,000, respectively towards outstanding interest on the last in first out loans. Fees Under the terms of the Centre Lane Senior Secured Credit Facility, the Company is also required to pay Centre Lane Partners a non-refundable annual administration fee equal to $35,000 for agency services provided under this agreement. The Centre Lane Senior Secured Credit Facility provides that this fee shall be in all respects fully earned, due and paid-in-kind by the Company on the effective date (“Effective Date”) of the Centre Lane Senior Secured Credit Facility and on each anniversary of the Effective Date during the term of this agreement by adding and capitalizing the full amount of such fee to the outstanding principal balance of the loans. The accumulated administrative fee since inception of the facility is $175,000 and is included in outstanding principal. The administrative fee charged during the three and six months ended June 30, 2024 and 2023 was $35,000 and $35,000, respectively. The below table summarizes the loan balance at June 30, 2024, and December 31, 2023: (in thousands) June 30, 2024 December 31, 2023 Note payable – Centre Lane Senior Secured Credit Facility – related party (current portion) $ 4,216 $ 5,592 Note payable – Centre Lane Senior Secured Credit Facility – net of discount, related party 65,245 58,674 Net principal at June 30, 2024 and December 31, 2023 69,461 64,266 Add: debt discount 5,117 5,962 Outstanding principal at June 30, 2024 and December 31, 2023 $ 74,578 $ 70,228 The below table summarizes the movement in the outstanding principal from inception through June 30, 2024: (in thousands) June 30, 2024 December 31, 2023 Opening balance $ 70,228 $ 33,109 Add: Draws — 29,816 Exit and other fees 707 917 Interest capitalized 4,522 6,656 75,457 70,498 Less: payment (879) (270) Outstanding principal $ 74,578 $ 70,228 Amendments to Centre Lane Senior Secured Credit Facility Commencing April 2021, the Company and certain of its subsidiaries entered into various amendments to the Amended and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners. The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent. The Credit Agreement was amended to provide for additional loans used for working capital. In addition, and as part of the transaction, there are Exit Fees (the “Exit Fees”), which will be added and capitalized to the principal amount of the original loan. As of June 30, 2024, there were twenty amendments to the Centre Lane Senior Secured Credit Facility. Consistent with FASB ASC Topic 470 Debt , (“ASC 470”), the Company is required to perform an analysis of the change in each amendment to determine whether the change is a modification or an extinguishment of debt. Under a modification, no gain or loss is recorded, and a new effective interest rate is established based on the carrying value of the debt and revised cash flow. If the debt is extinguished, the old debt is derecognized and the new debt is recorded as fair value, which becomes the new carrying value. A gain or loss is recorded for the difference between the net carrying value of the original debt and the fair value of the new debt, additionally, in the event the transaction is with a related party, this gain or loss should be recognized against additional paid in capital. Interest expense is recorded based on the effective interest rate of the new debt. A debt is considered extinguished if the present value of the new cash flows under the term of the new debt is at least 10% different from the present value of the remaining cash flows under the terms of the old debt. In connection with the Seventeenth Amendment, the Company determined that the change was an extinguishment consistent with ASC 470, Debt, the old debt of $35.5 million was derecognized and the new debt of $62.7 million was recognized at estimated fair value. A gain on extinguishment was recognized against additional paid in capital of $670,000, as Centre Lane Partners is a related party. The below table summarizes the amendments that were executed by the Company since the inception of the facility to June 30, 2024, (in thousands, except for share data): Number Date Draw $’000 Repayment Interest Rate (PIK) (D) Interest Rate (Cash) (E) Agency Fee Exit Fee (A) Common Accounting Impact 1 04/26/21 $ — April 20, 2026 12.30 % — $ — $ — 150,000 Extinguishment (B) 2 05/26/21 1,500 April 20, 2026 12.30 % — — 750 3,000,000 Modification (F) 3 08/12/21 500 April 20, 2026 12.30 % — — 250 2,000,000 Modification (F) 4 08/31/21 1,100 April 20, 2026 12.30 % — — 550 — Modification (F) 5 10/08/21 725 April 20, 2026 12.30 % — — 363 — Extinguishment (F) 6 11/05/21 800 April 20, 2026 12.30 % — — 800 7,500,000 Modification (F) 7 12/23/21 500 April 20, 2026 12.30 % — 70 500 — Modification (F) $ 5,125 $ 70 $ 3,213 12,650,000 8 01/26/22 350 April 20, 2026 12.30 % — — 350 — Modification (F) 9 02/11/22 250 April 20, 2026 4.00 % 8.30 % — 13 — Modification (G) 10 03/11/22 300 April 20, 2026 4.00 % 8.30 % — 15 — Modification (G) 11 03/25/22 500 April 20, 2026 4.00 % 8.30 % — 25 — Modification (G) 12 04/15/22 450 April 20, 2026 4.00 % 8.30 % — 23 — Modification (G) 13 05/10/22 500 April 20, 2026 4.00 % 8.30 % 35 25 — Modification (G) 14 06/10/22 350 April 20, 2026 4.00 % 8.30 % — 18 — Modification (G) 15 07/08/22 350 April 20, 2026 4.00 % 8.30 % — 18 — Modification (G) $ 3,050 $ 35 $ 487 — 16 02/10/23 1,500 April 20, 2026 4.00 % 8.30 % — 75 — Modification (G) 17 04/20/23 26,316 April 20, 2026 15.00 % — % 35 708 21,401,993 Extinguishment (C) 19 07/28/23 2,000 December 31, 2024 4.00 % 8.30 % — 100 — Modification (G) $ 29,816 $ 35 $ 883 21,401,993 20 06/30/24 — — — % — % 35 672 — Modification (I) Total $ 37,991 $ 175 $ 5,255 34,051,993 (A) Added and capitalized to the principal amount of the original loan and the original loan terms apply. (B) The Centre Lane Senior Secured Credit Facility was amended to permit the Company to raise up to $6.0 million of total cash proceeds from the sale of its preferred stock prior to December 31, 2021, without having to make a mandatory prepayment of the loans. Additionally, the Company may issue up to $800,000 in dividends from the previous limit of $500,000 per annum. (C) 15% PIK until April 20, 2024, then 5% cash and 10% PIK thereafter. (D) New rates in effect in connection with Amendment 19, Amendment 1 through 8, the PIK rate was 10%. (E) New rates in effect in connection with Amendment 19, Amendment 9 through 16, the cash rate was 8%. (F) First In Last Out Loans. (G) Last In First Out Loans. (H) As discussed above, there was no impact on principal or interest and no fees incurred by the Company as a result of Amendment 18, thus it is not included in above table. (I) New rates and repayment terms in connection with Amendment 20. Draws advanced by Amendments 2 through 8 totaling $5.5 million and exit fees totaling $3.6 million, were due for full repayment on February 28, 2022; prior to this date, the loan agreement allowed the Company to waive the accrual of interest on these amounts. There was no repayment of these amounts, and as a result, on March 11, 2022, amendment 10 was executed, changing the repayment date of the outstanding principal, and commencing interest accrual on the exit fees. All amounts advanced for Amendments 9 through 16 were due on June 30, 2023 along with accrued and unpaid interest, however, the maturity date was changed to April 20, 2026 with amendment 17. The outstanding amount at June 30, 2024 is $7.1 million, inclusive of interest paid in kind. As of June 30, 2024 and December 31, 2023, the carrying value of the Centre Lane Senior Secured Credit Facility was $69.5 million and $64.3 million, respectively, net of unamortized debt discount of $5.1 million and $6.0 million, respectively. The discount is being amortized over the remaining life of the Centre Lane Senior Secured Credit facility using the effective interest method. During the three months ended June 30, 2024, and 2023, the Company recorded amortization of debt discount of $936,000 and $536,000, respectively on the Centre Lane Senior Secured Credit Facility. Amortization of debt discount was $1.6 million and $837,000 for the six months ended June 30, 2024 and 2023, respectively. Interest expense for the three and six months ended June 30, 2024, and 2023 consisted of the following: Three Months Ended Six Months Ended (in thousands) June 30, 2024 June 30, 2023 June 30, 2024 June 30, 2023 Interest expense $ 2,424 $ 1,707 $ 4,800 $ 2,570 Amortization 936 536 1,552 837 Total interest expense $ 3,360 $ 2,243 $ 6,352 $ 3,407 10% CONVERTIBLE PROMISSORY NOTES On November 30, 2018, the Company issued 10% convertible promissory notes ("Convertible Notes") in the amount of $80,000 to our then Chairman of the Board, a related party. The Convertible Notes are unsecured and matured five years from issuance and were convertible at the option of the holder into shares of common stock at any time prior to maturity at a conversion price of $0.40 per share. A beneficial conversion feature existed on the date the Convertible Notes were issued whereby the fair value of the underlying common stock into which the Convertible Notes was convertible was in excess of the face value of the Convertible Notes of $80,000. The principal balance of these Convertible Notes payable was $80,000 at June 30, 2024 and December 31, 2023. Interest expense for the Convertible Notes was $2,000 and $6,000 for the three months ended June 30, 2024 and 2023, respectively. Interest expense for 2023 includes interest of $2,000 and discount amortization of $4,000, respectively. Interest expense for the Convertible Notes was $4,000 and $11,000 for the six months ended June 30, 2024 and 2023, respectively. Interest expense for 2023 includes interest of $4,000 and discount amortization of $7,000, respectively. The outstanding principal and interest on the Convertible Notes was due and payable in November 2023. The loan remains unpaid at June 30, 2024 with outstanding principal of $80,000 and interest payable of $43,000. The Convertible Notes and outstanding interest were repaid subsequent to the period end.

LEASES

LEASES	6 Months Ended
	Jun. 30, 2024
Leases [Abstract]
LEASES	LEASES The Company accounts for its operating lease under FASB ASC Topic 842, Leases (“ASC 842”), which requires lessees to recognize on the balance sheet at lease commencement, the lease assets and the related lease liabilities for the rights and obligations created by operating and finance leases with lease terms of more than 12 months. Operating Lease The Company leases its corporate offices in Boca Raton, Florida under a long-term non-cancellable lease agreement which was signed on June 14, 2022, with a lease term of five years beginning upon completion of improvements to the office space by the landlord, which was completed on September 12, 2022. The annual base rent is $100,000, with a provision for a 3% increase on each anniversary of the rent commencement date. The Company has the option to renew the lease for one additional five-year term. At June 30, 2024 and December 31, 2023, the operating lease right-of-use asset was $273,000 and $306,000, respectively, and is included under assets on the consolidated balance sheet. At June 30, 2024 and December 31, 2023, the operating lease right-of-use liability was $273,000 and $303,000, respectively, including the current portion of $71,000 and $64,000, respectively, and is included under liabilities on the consolidated balance sheet. Over the lease term, the Company is required to amortize the operating lease asset and record interest expense on the lease liability created at lease commencement. Operating lease expense was approximately $39,000 and $40,000 for the three months ended June 30, 2024 and 2023, respectively. Operating lease expense was approximately $79,000 and $81,000 for the six months ended June 30, 2024 and 2023, respectively. The Company’s non-lease components are primarily related to property maintenance and other operating services, which vary based on future outcomes and are recognized in rent expense when incurred and not included in the measurement of the lease liability. Operating Lease Subleases During the three and six months ended June 30, 2024, the Company entered into two sublease agreements for its Boca Raton corporate office suites. The subleases will continue for the remaining term on the initial lease agreement of 3 years with no option to extend. The aggregate minimum annual rental income under the subleases is approximately $137,000 with 3% escalations per annum. The Company retained the ability to use the address as its corporate office. At June 30, 2024 and December 31, 2023, the operating lease subleases right-of-use asset was $440,000 and $0, respectively, inclusive of current portion of $135,000 and $0, respectively, and is included under assets on the consolidated balance sheet. At June 30, 2024 and December 31, 2023, the operating lease subleases right-of-use liability was $426,000 and $0, respectively, and is included under liabilities on the consolidated balance sheet. Operating lease subleases income was approximately $17,000 and $0, for the three and six months ended June 30, 2024 and 2023, respectively. Finance Lease On October 1, 2023, the Company entered into a lease agreement for computer equipment with a lease term of three years. At June 30, 2024 and December 31, 2023, finance lease asset was $51,000 and $60,000, respectively, and is included under assets on the consolidated balance sheets. At June 30, 2024 and December 31, 2023, finance lease liability was $51,000 and $60,000, respectively, including the current portion of $20,000 and $18,000, respectively, and is included under liabilities on the consolidated balance sheets. Finance lease expense for the three months ended June 30, 2024 was $7,000, inclusive of interest of $3,000 and amortization of $4,000, and $14,400 for the six months ended June 30, 2024, inclusive of interest of $6,000 and amortization of $8,500, which amounts are included in general and administrative expense in the statements of operations and comprehensive loss. As of June 30, 2024 and December 31, 2023, the right-of-use asset and lease liability for the operating and finance lease are summarized as follows (in thousands): June 30, 2024 December 31, 2023 Assets Operating lease $ 273 $ 306 Operating lease sublease, current 135 — Operating lease sublease, net of current portion 305 — Finance lease (1) 51 60 $ 764 $ 366 Liabilities Operating lease liability, current $ 71 $ 64 Operating lease liability, net of current portion 202 239 Operating lease sublease liability 426 — Total operating lease liability $ 699 $ 303 Finance lease obligations, current $ 20 $ 18 Finance lease obligations, net of current portion 31 42 Total finance lease obligations $ 51 $ 60 Weighted average remaining lease terms (in years): Operating lease 3.25 3.75 Finance lease 2.25 2.75 Weighted average discount rate: Operating lease 14.39 % 14.39 % Finance lease 21.12 % 21.12 % (1) - Finance lease represents computer software, see Note 5 "Property and Equipment".
LEASES	LEASES The Company accounts for its operating lease under FASB ASC Topic 842, Leases (“ASC 842”), which requires lessees to recognize on the balance sheet at lease commencement, the lease assets and the related lease liabilities for the rights and obligations created by operating and finance leases with lease terms of more than 12 months. Operating Lease The Company leases its corporate offices in Boca Raton, Florida under a long-term non-cancellable lease agreement which was signed on June 14, 2022, with a lease term of five years beginning upon completion of improvements to the office space by the landlord, which was completed on September 12, 2022. The annual base rent is $100,000, with a provision for a 3% increase on each anniversary of the rent commencement date. The Company has the option to renew the lease for one additional five-year term. At June 30, 2024 and December 31, 2023, the operating lease right-of-use asset was $273,000 and $306,000, respectively, and is included under assets on the consolidated balance sheet. At June 30, 2024 and December 31, 2023, the operating lease right-of-use liability was $273,000 and $303,000, respectively, including the current portion of $71,000 and $64,000, respectively, and is included under liabilities on the consolidated balance sheet. Over the lease term, the Company is required to amortize the operating lease asset and record interest expense on the lease liability created at lease commencement. Operating lease expense was approximately $39,000 and $40,000 for the three months ended June 30, 2024 and 2023, respectively. Operating lease expense was approximately $79,000 and $81,000 for the six months ended June 30, 2024 and 2023, respectively. The Company’s non-lease components are primarily related to property maintenance and other operating services, which vary based on future outcomes and are recognized in rent expense when incurred and not included in the measurement of the lease liability. Operating Lease Subleases During the three and six months ended June 30, 2024, the Company entered into two sublease agreements for its Boca Raton corporate office suites. The subleases will continue for the remaining term on the initial lease agreement of 3 years with no option to extend. The aggregate minimum annual rental income under the subleases is approximately $137,000 with 3% escalations per annum. The Company retained the ability to use the address as its corporate office. At June 30, 2024 and December 31, 2023, the operating lease subleases right-of-use asset was $440,000 and $0, respectively, inclusive of current portion of $135,000 and $0, respectively, and is included under assets on the consolidated balance sheet. At June 30, 2024 and December 31, 2023, the operating lease subleases right-of-use liability was $426,000 and $0, respectively, and is included under liabilities on the consolidated balance sheet. Operating lease subleases income was approximately $17,000 and $0, for the three and six months ended June 30, 2024 and 2023, respectively. Finance Lease On October 1, 2023, the Company entered into a lease agreement for computer equipment with a lease term of three years. At June 30, 2024 and December 31, 2023, finance lease asset was $51,000 and $60,000, respectively, and is included under assets on the consolidated balance sheets. At June 30, 2024 and December 31, 2023, finance lease liability was $51,000 and $60,000, respectively, including the current portion of $20,000 and $18,000, respectively, and is included under liabilities on the consolidated balance sheets. Finance lease expense for the three months ended June 30, 2024 was $7,000, inclusive of interest of $3,000 and amortization of $4,000, and $14,400 for the six months ended June 30, 2024, inclusive of interest of $6,000 and amortization of $8,500, which amounts are included in general and administrative expense in the statements of operations and comprehensive loss. As of June 30, 2024 and December 31, 2023, the right-of-use asset and lease liability for the operating and finance lease are summarized as follows (in thousands): June 30, 2024 December 31, 2023 Assets Operating lease $ 273 $ 306 Operating lease sublease, current 135 — Operating lease sublease, net of current portion 305 — Finance lease (1) 51 60 $ 764 $ 366 Liabilities Operating lease liability, current $ 71 $ 64 Operating lease liability, net of current portion 202 239 Operating lease sublease liability 426 — Total operating lease liability $ 699 $ 303 Finance lease obligations, current $ 20 $ 18 Finance lease obligations, net of current portion 31 42 Total finance lease obligations $ 51 $ 60 Weighted average remaining lease terms (in years): Operating lease 3.25 3.75 Finance lease 2.25 2.75 Weighted average discount rate: Operating lease 14.39 % 14.39 % Finance lease 21.12 % 21.12 % (1) - Finance lease represents computer software, see Note 5 "Property and Equipment".

BUSINESS COMBINATIONS

BUSINESS COMBINATIONS	6 Months Ended
	Jun. 30, 2024
Business Combination, Asset Acquisition, and Joint Venture Formation [Abstract]
BUSINESS COMBINATIONS	BUSINESS COMBINATIONS On April 20, 2023, the Company completed the Big Village Acquisition of two business units of Big Village Holding LLC for approximately $20.0 million, plus assumed liabilities, in an all-cash transaction funded by a senior secured credit facility. The purchase price has been allocated to the assets acquired and liabilities assumed based on their estimated fair value at the date of acquisition. The excess of the purchase price over the fair value of the net assets acquired was allocated to goodwill and intangibles. The goodwill of $2.3 million recognized was attributable to assembled workforce and strategic benefits that are expected to be achieved and is tax deductible for a period of 15 years. Identified intangibles total $16.2 million inclusive of the below: (in thousands) Useful Life Amount Trade name 7 to 10 $ 5,622 Developed technology 10 3,838 Customer relationships 7 to 10 6,700 $ 16,160 The following table summarizes the allocation of the purchase price based on the estimated fair value of the acquired assets and assumed liabilities at the date of the Big Village Acquisition and subsequent adjustment: (in thousands) Balance Purchase price consideration Center Lane Senior Secured Credit Facility $ 19,874 Fair value of assets acquired Accounts receivable 12,477 Intangibles 16,160 Goodwill 2,264 Prepaid and other assets 836 Property and equipment 206 $ 31,943 Fair value of liabilities assumed Accounts payable and accrued expenses 6,540 Deferred revenue 4,534 Other current liabilities 995 $ 12,069 Total fair value of assets acquired and liabilities assumed $ 19,874

REVENUE RECOGNITION

REVENUE RECOGNITION	6 Months Ended
	Jun. 30, 2024
Revenue from Contract with Customer [Abstract]
REVENUE RECOGNITION	REVENUE RECOGNITION The following table represents our revenue disaggregated by type: Three Months Ended Six Months Ended (in thousands) June 30, 2024 June 30, 2023 June 30, 2024 June 30, 2023 Revenue: Digital publishing $ 516 $ 1,444 $ 950 $ 2,399 Advertising technology 3,587 1,961 6,212 2,504 Consumer insights 6,677 6,896 13,367 6,896 Creative services 1,657 1,666 3,715 1,666 Media services 566 649 1,206 649 Total revenue $ 13,003 $ 12,616 $ 25,450 $ 14,114 Geographic Information Revenue by geographical region consists of the following: Three Months Ended Six Months Ended (in thousands) June 30, 2024 June 30, 2023 June 30, 2024 June 30, 2023 Revenue: United States $ 13,003 $ 12,616 $ 25,450 $ 14,077 Israel — — — 37 Total revenue $ 13,003 $ 12,616 $ 25,450 $ 14,114 Revenue by geography is based on the country of the Company’s contracting entity. Total United States revenue was approximately 100% of total revenue for the three months ended June 30, 2024 and 2023, respectively, and 100% for the six months ended June 30, 2024 and 2023, respectively. As of June 30, 2024, and December 31, 2023, approximately 100% of our long-lived assets were attributable to operations in the United States. Long-lived assets include websites and other intangibles assets that are utilized in overall revenue generation. Deferred Revenue The movement in deferred revenue during the six months ended June 30, 2024 and the year ended December 31, 2023 comprised the following: (in thousands) June 30, 2024 December 31, 2023 Deferred revenue at start of the period $ 4,569 $ 737 Amounts invoiced during the period 20,985 31,864 Business combination — 4,534 Less: revenue recognized during the period (19,745) (32,566) Deferred revenue at end of the period $ 5,809 $ 4,569

STOCK-BASED COMPENSATION

STOCK-BASED COMPENSATION	6 Months Ended
	Jun. 30, 2024
Share-Based Payment Arrangement [Abstract]
STOCK BASED COMPENSATION	STOCK BASED COMPENSATION On April 14, 2022, the Board of Directors of the Company and the Compensation Committee of the Board of Directors adopted and approved the 2022 Bright Mountain Media Stock Option Plan (the “Stock Option Plan”). The Stock Option Plan provides for the grant of awards to eligible employees, directors and consultants in the form of stock options. The purpose of the Stock Option Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. The Stock Option Plan has a term of 10 years and authorizes the issuance of up to 22,500,000 shares of the Company’s common stock. As of June 30, 2024, 12,273,640 shares were remaining under the Stock Option Plan for future issuance. Options As of June 30, 2024, options to purchase 10,226,360 shares of common stock were outstanding in the aggregate, under the Company's 2013 Stock Option Plan, 2015 Stock Option Plan, 2019 Stock Option Plan, and the Stock Option Plan at a weighted average exercise price of $0.12 per share. No further grants can be made under any of the Company's stock option plans other than the Stock Option Plan. Compensation expense recorded in connection with the Stock Option Plan was $70,000 and $33,000 for the three months ended June 30, 2024 and 2023, respectively, with $135,000 and $58,000 for the six months ended June 30, 2024 and 2023, respectively. These amounts have been recognized as a component of general and administrative expenses in the accompanying consolidated financial statements. The following table presents the activity of the Company’s outstanding common stock options for the six months ended June 30, 2024: Common Stock Options Number of Weighted Weighted Aggregate Balance Outstanding, December 31, 2023 10,728,360 $ 0.12 8.7 $ 568 Exercised (63,250) $ 0.01 — $ 2 Forfeited (326,250) $ 0.19 — $ — Expired (112,500) $ 0.20 — — Balance Outstanding, June 30, 2024 10,226,360 $ 0.12 8.2 $ 152 Exercisable at, June 30, 2024 2,593,441 $ 0.24 6.4 $ 82 Unvested at, June 30, 2024 7,632,919 $ 0.08 8.8 $ 71 As of June 30, 2024, there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $322,000 to be recognized through July 2027. The following table provides the weighted average assumptions used in determining the fair value of the stock option awards for the six months ended June 30, 2024 and 2023: June 30, 2024 June 30, 2023 Expected Term (years) 0 6.25 Expected volatility — % 499 % Risk free interest rate — % 3.59 % Dividend yield — % — % Expected forfeiture rate — % — %

FAIR VALUE MEASUREMENTS

FAIR VALUE MEASUREMENTS	6 Months Ended
	Jun. 30, 2024
Fair Value Disclosures [Abstract]
FAIR VALUE MEASUREMENTS	FAIR VALUE MEASUREMENTS The fair value of the Company’s financial assets and liabilities reflects management’s estimate of amounts that the Company would have received in connection with the sale of the assets or paid in connection with the transfer of the liabilities in an orderly transaction between market participants at the measurement date. In connection with measuring the fair value of its assets and liabilities, the Company seeks to maximize the use of observable inputs (market data obtained from independent sources) and to minimize the use of unobservable inputs (internal assumptions about how market participants would price assets and liabilities). The following fair value hierarchy is used to classify assets and liabilities based on the observable inputs and unobservable inputs used in order to value the assets and liabilities: Level 1: Valuation is based on unadjusted quoted prices in active markets for identical assets and liabilities that are accessible at the reporting date. Because valuations are based on quoted prices that are readily and regularly available in an active market, valuation of these products does not entail a significant degree of judgment. Level 2 : Valuation is determined from pricing inputs that are other than quoted prices in active markets that are either directly or indirectly observable as of the reporting date. Observable inputs include quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets that are not active, and interest rates and yield curves that are observable at commonly quoted intervals. Level 3 : Valuation is based on inputs that are both significant to the fair value measurement and unobservable. Level 3 inputs includes situations where there is little, if any, market activity for the financial instrument. The inputs into the determination of fair value generally require significant management judgment or estimation. Fair Value Considerations Financial instruments recognized in the consolidated balance sheets consist of cash, accounts receivable, other liabilities and accounts payable. The Company believes that the carrying value of its current financial instruments approximates their fair value due to the short-term nature of these instruments. The carrying value of the Centre Lane Senior Secured Credit Facility and the 10% Convertible Promissory Note approximates the fair value due to their nature and level of risk. Assets Measured at Fair Value on a Nonrecurring Basis The Company has certain non-financial assets that are measured at fair value on a non-recurring basis when there is an indicator of impairment, and they are recorded at fair value only when impairment is recognized. These assets include goodwill and intangible assets, net. The below table shows the quantitative information for assets measured at fair value on a non-recurring basis: ($ in thousands) Quantitative Information about Level 3 Fair Value Measurements Fair Value Valuation Technique Unobservable Input Rate (Weighted Average Cost of Capital Goodwill $ 7,785 Discounted cash flow Discount rate 21.12% Intangible assets, net $ 14,344 Discounted cash flow Discount rate 21.12% Goodwill and Intangibles Assets Goodwill and intangible assets are tested for impairment at least annually, and if triggering events are noted prior to the annual assessment. Impairment is deemed to occur when the carrying value associated with the reporting unit exceeds the implied value associated with the reporting unit. We estimated the fair value of our reporting units utilizing an income approach (discounted cash flow method), which incorporated significant unobservable Level 3 inputs. Centre Lane Senior Secured Credit Facility The Company is required to perform an analysis of the change in each amendment to determine whether the change is a modification or an extinguishment of debt. Under a modification, no gain or loss is recorded, and a new effective interest rate is established based on the carrying value of the debt and revised cash flow. If the debt is extinguished, the old debt is derecognized and the new debt is recorded as fair value, which becomes the new carrying value. Amendment seventeen was considered an extinguishment. The Company utilized a third party valuation company to

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	6 Months Ended
	Jun. 30, 2024
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS AND CONTINGENCIES	COMMITMENTS AND CONTINGENCIES Litigation In accordance with applicable accounting guidance, the Company establishes an accrued liability for litigation and regulatory matters when those matters present loss contingencies that are both probable and estimable. In such cases, there may be exposure to loss in excess of any amounts accrued. When a loss contingency is not both probable and estimable, the Company does not establish an accrued liability. As a litigation or regulatory matter develops, the Company, in conjunction with any outside counsel handling the matter, evaluates on an ongoing basis whether such matter presents a loss contingency that is probable and estimable. If, at the time of evaluation, the loss contingency related to a litigation or regulatory matter is not both probable and estimable, the matter will continue to be monitored for further developments that would make such loss contingency both probable and estimable. When a loss contingency related to a litigation or regulatory matter is deemed to be both probable and estimable, the Company will establish an accrued liability with respect to such loss contingency and record a corresponding amount of litigation-related expense. The Company will then continue to monitor the matter for further developments that could affect the amount of any such accrued liability. Ladenburg On July 11, 2023, Ladenburg Thalmann & Co. Inc. (“Ladenburg”) filed an action against the Company for breach of contract in the United States District Court for the Southern District of Florida, Case No. 9:23-cv-81019-AMC. Ladenburg alleges that it entered into an Investment Banking Agreement (the “Agreement”) with the Company on September 1, 2020. According to Ladenburg, that Agreement provided that Ladenburg would be the exclusive investment advisor and banker for the Company. Ladenburg alleges that the Agreement entitles them to a fee for any financing transactions (debt financing or merger and acquisition transactions) that the Company engages in during the term of the contract. In April 2023, the Company informed Ladenburg of the impending Big Village Acquisition. Ladenburg now seeks $1.5 million, plus interest, costs and attorneys’ fees and expenses as a result of that acquisition and debt financing, claiming that it is entitled to a fee. The Company disputes the allegations and disputes that Ladenburg is entitled to receive any fee since it did not perform any work pertaining to such acquisition. The outcome of this matter is not determinable as of the date of issuance of these financial statements. Other Litigation Other litigation is defined as smaller claims or litigation that are neither individually nor collectively material. It does not include lawsuits that relate to collections. The Company is party to various other legal proceedings that arise in the ordinary course of business, separate from normal course accounts receivable collections matters. Due to the inherent difficulty of predicting the outcome of these other legal proceedings, the Company cannot predict the eventual outcome of these matters, and it is reasonably possible that some of them could be resolved unfavorably to the Company. As a result, it is possible that the Company’s results of operations or cash flows in a particular fiscal period could be materially affected by an unfavorable resolution of pending litigation or contingencies. The outcome is not determinable as of the issuance of these financial statements.

SHAREHOLDERS_ DEFICIT

SHAREHOLDERS’ DEFICIT	6 Months Ended
	Jun. 30, 2024
Equity [Abstract]
SHAREHOLDERS’ DEFICIT	SHAREHOLDERS’ DEFICIT Preferred Stock The Company has authorized 20,000,000 shares of preferred stock with a par value of $0.01 (the “Preferred Stock”), issuable in such series and with such designations, rights and preferences as the board of directors may determine. The Company’s board of directors has designated six series of preferred stock, consisting of: 1. 10% Series A Convertible Preferred Stock (“Series A Stock”); 2. 10% Series B Convertible Preferred Stock (“Series B Stock”); 3. 10% Series C Convertible Preferred Stock (“Series C Stock”); 4. 10% Series D Convertible Preferred Stock (“Series D Stock”); 5. 10% Series E Convertible Preferred Stock (“Series E Stock”); and 6. 10% Series F Convertible Preferred Stock (“Series F Stock”). The designations, rights and preferences of the Series F-1, Series F-2 and Series F-3 are identical, other than the dividend rate, liquidation preference and date of automatic conversion into shares of our common stock. Additional terms of the designations, rights and preferences of the Series F-1, Series F-2 and Series F-3 include: • the shares have no voting rights, except as may be provided under Florida law; • the shares pay cash dividends subject to the provisions of Florida law at the dividend rates set forth above, payable monthly in arrears; • the shares are convertible at any time at the option of the holder into shares of our common stock on a 1:1 basis. The conversion ratio is proportionally adjusted in the event of stock splits, recapitalization or similar corporate events. Any shares not previously converted will automatically convert into shares of our common stock on the dates set forth above; • the shares rank junior to the 10% Series A Convertible Preferred Stock and our 10% Series E Convertible Preferred Stock; • in the event of a liquidation or winding up of the Company, the shares have a liquidation preference of $0.50 per share for the Series F-1, $0.50 per share for the Series F-2 and $0.40 per share for the Series F-3; and • the shares are not redeemable by the Company. Other designations, rights and preferences of each of series of preferred stock are identical, including: • shares do not have voting rights, except as may be permitted under Florida law; • shares are convertible into our common stock at the holder’s option on a one for one basis; • shares are entitled to a liquidation preference equal to a return of the capital invested; and • each share will automatically convert into shares of common stock five years from the date of issuance or upon a change in control. Both the voluntary and automatic conversion formulas are subject to proportional adjustment in the event of stock splits, stock dividends and similar corporate events. There were no shares of preferred stock issued or outstanding at June 30, 2024, and December 31, 2023. At June 30, 2024 and December 31, 2023, there was an accrued unpaid preference dividend of $692,000. This amount is payable to the Company's former Chairman, Mr. Kip Speyer, and is included under other liabilities in the consolidated balance sheet at June 30, 2024. Common Stock Shares of Common Stock under the Stock Option Plan On April 14, 2022, the Board and the Compensation Committee of the Board adopted and approved the 2022 Stock Option Plan. The 2022 Stock Option Plan has a term of 10 years and authorizes the issuance of up to 22,500,000 shares of the Company’s common stock. As of June 30, 2024, 12,273,640 shares were remaining under the 2022 Stock Option Plan for future issuance. Issue of Common Stock During the three and six months ended June 30, 2024, the Company issued shares of our common stock as follows (in thousands, except share data): Three Months Ended Six Months Ended June 30, 2024 June 30, 2024 Shares (#) Value Shares (#) Value Common stock issued for options exercised 63,250 $ 1 63,250 $ 1 Common stock issued for services rendered — — 279,452 16 63,250 $ 1 342,702 $ 17 During the three and six months ended June 30, 2023, the Company issued shares of our common stock as follows (in thousands, except share data): Three Months Ended Six Months Ended June 30, 2023 June 30, 2023 Shares (#) Value Shares (#) Value Shares issued to Centre Lane related to debt financing 21,401,993 $ 1,926 21,401,993 $ 1,926 Common stock issued for options exercised 70,000 1 70,000 1 Common stock issued for services rendered — — 190,000 31 21,471,993 $ 1,927 21,661,993 $ 1,958 Treasury Stock During the six months ended June 30, 2024, one shareholder relinquished 525,000 shares of the Company's common stock, which were acquired by the Company for a value of $0. A total of 1,350,175 shares of the Company's common stock, with a value of $220,000, are being held as Treasury Stock by the Company. Warrants At June 30, 2024 and December 31, 2023, we had 18,869,316 and 21,362,066 common stock warrants outstanding to purchase shares of our common stock with exercise prices ranging between $0.65 and $1.00 per share. Approximately 1,579,000 and 2,492,750 common stock warrants expired during the three and six months ended June 30, 2024, respectively, and 4,825,000 common stock warrants expired during the three and six months ended June 30, 2023. A summary of the Company’s warrants outstanding as of June 30, 2024 and December 31, 2023, is presented below: Warrants as of Number Gross cash proceeds $ 1.00 4,202,808 $ 4,203 $ 0.75 14,666,508 $ 11,000 18,869,316 $ 15,203 Warrants as of Number Gross cash proceeds $ 1.00 4,992,308 $ 4,992 $ 0.75 15,456,008 $ 11,592 $ 0.65 913,750 $ 594 21,362,066 $ 17,178

LOSS PER SHARE

LOSS PER SHARE	6 Months Ended
	Jun. 30, 2024
Earnings Per Share [Abstract]
LOSS PER SHARE	LOSS PER SHARE As of June 30, 2024, and 2023, there were 172,445,836 and 172,106,629 shares of common stock issued, respectively, and 171,095,661 and 171,281,454 shares of common stock outstanding, respectively. Outstanding shares as of June 30, 2024, and 2023, have been adjusted to reflect 1,350,175 and 825,175 treasury shares, respectively. Basic net loss per share is computed by dividing the net earnings attributable to common shareholders by the weighted average number of common shares outstanding during the period. Diluted loss per share is computed by dividing net income attributable to common shareholders by the weighted average number of common shares outstanding, increased to include the number of additional common shares that would have been outstanding if the dilutive potential common shares had been issued. Conversion or exercise of the potential common shares is not reflected in diluted earnings per share unless the effect is dilutive. The dilutive effect, if any, of outstanding common share equivalents is reflected in diluted earnings per share by application of the treasury stock method, and if-converted method, as applicable. The following tables reconcile actual basic and diluted earnings per share for the three and six months ended June 30, 2024, and 2023. (in thousands, except share data) Three Months Ended Six Months Ended June 30, 2024 June 30, 2023 June 30, 2024 June 30, 2023 Loss per share: Numerator: Net loss $ (5,208) $ (6,071) $ (9,974) $ (9,867) Denominator Weighted-average common shares outstanding Basic and diluted 171,095,661 166,779,390 171,155,364 158,291,304 Net loss per common share Basic and diluted $ (0.03) $ (0.04) $ (0.06) $ (0.06) The anti-dilutive securities excluded from the weighted-average shares used to calculate the diluted net loss per common share for the three and six months ended June 30, 2024, and 2023 were as follows: June 30, 2024 2023 Shares unvested and subject to exercise of stock options 10,226,360 5,956,785 Shares subject to exercise of warrants 18,869,316 31,173,316 Shares subject to conversion of convertible notes — 200,000

RELATED PARTIES

RELATED PARTIES	6 Months Ended
	Jun. 30, 2024
Related Party Transactions [Abstract]
RELATED PARTIES	RELATED PARTIES Centre Lane Partners Centre Lane Partners has provided, and continues to provide, funding to assist the Company with its liquidity needs through the Centre Lane Senior Secured Credit Facility. In connection with the Seventeenth Amendment, on April 20, 2023, the Company issued 21,401,993 shares of common stock of the Company to BV Agency, LLC, an entity beneficially owned by Centre Lane Partners. BV Agency, LLC, and Centre Lane Partners own approximately 12.4% and 8.8% of the Company’s outstanding common stock, respectively. SEC rules define a related party as including (i) any director or executive officer of the Company, or any immediate family member thereof, (ii) any director nominee, or any immediate family member thereof, and (iii) a 5% or greater shareholder of the Company, or any immediate family member thereof. As a result, BV Agency, LLC, and Centre Lane Partners together are considered to be related parties of the Company. Through June 30, 2024, the Company has entered into 20 amendments to the Credit Agreement between itself and Centre Lane Partners. The total related party debt owed to Centre Lane Partners was $74.6 million and $70.2 million as of June 30, 2024 and December 31, 2023, respectively. See Note 10, Centre Lane Senior Secured Credit Facility for details on this facility. Convertible Promissory Note As discussed in Note 11, 10% Convertible Promissory Notes, the note payable to the former Chairman of the Board amounted to $80,000 as of June 30, 2024, and December 31, 2023, respectively. See Note 11, 10% Convertible Promissory Notes for further discussion on these notes payable. Preferred Stock At June 30, 2024 and December 31, 2023, there was an accrued unpaid preference dividend of $692,000. This amount is payable to the Company's former Chairman, Mr. Kip Speyer.

INCOME TAXES

INCOME TAXES	6 Months Ended
	Jun. 30, 2024
Income Tax Disclosure [Abstract]
INCOME TAXES	INCOME TAXES The Company recorded a tax provision of $0 for the three and six months ended June 30, 2024, and 2023, due in large part to its expected tax losses for the period and maintained a full valuation allowance against its net deferred tax assets. At June 30, 2024 and December 31, 2023, the Company had no unrecognized tax benefits or accrued interest and penalties recorded. No interest and penalties were recognized during the three and six months ended June 30, 2024, and 2023.

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	6 Months Ended
	Jun. 30, 2024
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	SUBSEQUENT EVENTS Repayment of 10% Convertible Promissory Notes On July 1, 2024, the Company repaid the outstanding principal of $80,000 and interest of $43,000 on the Convertible Notes due to its former Chairman of the Board. Appointment of Directors On August 8, 2024, the Board of the Company appointed Ms. Elaine Riddell, Mr. Joseph T. Pergola, and Mr. Thomas A. Triscari as directors of the Company, effective as of August 8, 2024. Each of Ms. Riddell and Messrs. Pergola and Triscari will serve as a director of the Company until the next annual meeting of shareholders, or until his or her successor is elected and qualified. The Board has determined that each of Ms. Riddell and Messrs. Pergola and Triscari qualifies as an independent director under the New York Stock Exchange listing standards. The Board has also determined that Mr. Triscari qualifies as an “audit committee financial expert” as that term is defined in Item 407(d)(5) of Regulation S-K. Ms. Riddell will serve on the Corporate Governance and Nominating Committee of the Board, Mr. Pergola will serve on the Audit Committee of the Board, including as the chairperson thereof, and Mr. Triscari will serve on the Compensation Committee of the Board, including as the chairperson thereof, and on the Audit Committee of the Board.

SUMMARY OF SIGNIFICANT ACCOUN_2

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	6 Months Ended
	Jun. 30, 2024
Accounting Policies [Abstract]
Principles of Consolidation and Basis of Presentation	Principles of Consolidation and Basis of Presentation
Going Concern and Liquidity	Going Concern and Liquidity Historically, the Company has incurred losses, which have resulted in an accumulated deficit of approximately $159.8 million as of June 30, 2024. Cash flows used in operating activities were $385,000 and $3.6 million for the six months ended June 30, 2024 and 2023, respectively. As of June 30, 2024, the Company had approximately a $13.3 million working capital deficit, inclusive of $2.7 million in cash and cash equivalents. The Company’s ability to continue as a going concern is dependent upon its ability to meet its liquidity needs through a combination of factors. The Company is currently exploring several strategic alternatives, including restructuring, or refinancing its debt, or seeking additional debt, including borrowing under the Centre Lane Senior Secured Credit Agreement, or raising equity capital. The ability to access the capital markets depends, in part, upon the volume and market price of the Company's stock, which cannot be assured. Other measures include reducing or delaying certain business activities, and reducing general and administrative expenses, including a reduction in headcount. The ultimate success of these plans is not guaranteed. The Company's current cash and working capital, as of the filing of this Quarterly Report on Form 10-Q, is not expected to be sufficient to fund its anticipated level of operations over the next twelve months. As a result, such matters create a substantial doubt regarding the Company’s ability to meet its financial obligations and continue as a going concern. The accompanying unaudited consolidated financial statements are prepared on a going concern basis and do not include any adjustments that might result from uncertainty about the Company’s ability to continue as a going concern.
Cash and Cash Equivalents	Cash and Cash Equivalents The Company considers all highly liquid investments with a maturity of three months or less, when acquired, to be cash equivalents. The Company maintains its cash with various commercial banks in the United States, and other foreign countries in which the Company operates.
Off-balance Sheet Arrangements	Off-balance Sheet Arrangements There were no off-balance sheet arrangements as of June 30, 2024 and December 31, 2023.
Use of Estimates	Use of Estimates The preparation of financial statements in conformity with GAAP requires management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. Significant estimates included in the accompanying consolidated financial statements include, valuation of goodwill and intangible assets, allowance for current expected credit losses, the determination of the relative selling prices of our services, percentage of completion for revenue recognition, estimates of amortization period for intangible assets, estimates of depreciation period for property and equipment, discount rates used in the valuation of right-of-use assets and lease liabilities, litigation reserves, the valuation of equity-based transactions, valuation of the Center Lane Senior Secured Facility carrying value regarding debt modification or extinguishment, and the valuation allowance on deferred tax assets. While these estimates are based on our best knowledge of current events and actions that may affect us in the future, actual results may differ materially from these estimates.
Foreign Currency	Foreign Currency
Concentrations of Credit Risk	Concentrations of Credit Risk Financial instruments that potentially subject us to concentration of credit risk consist principally of cash and cash equivalents and accounts receivable. We place our cash and cash equivalents with high credit-quality financial institutions. Such deposits may be in excess of federally insured limits. In addition, the Company maintains various bank accounts in Thailand and Israel, with some level of insurance. We perform periodic evaluations of the relative credit standing of financial institutions. Any loss incurred or a lack of access to such funds could have a significant adverse impact on the Company's financial condition, results of operations, and cash flows. We perform credit evaluations of our customers’ financial condition and require no collateral from our customers. We maintain an allowance for current expected credit losses based upon the expected collectability of accounts receivable balances. The Company generates revenue as follows: • the selling of advertisements placed on our owned and managed sites and on partner websites where we earn a share of the revenue, • facilitating the seamless, real-time exchange of advertisements on a large scale, bridging networks of buyers (referred to as "DSPs") and networks of sellers (referred to as "SSPs"), • serving advertisers through providing access to premium resources and leveraging data to optimize programmatic campaigns, where revenue is derived from the planning and execution of creative and media marketing campaigns, and •
Reclassification	Reclassification Reclassification of certain accounts has been made to previously reported amounts to conform to their treatment to the current period. Specifically, the Company identified a reclassification for non-direct project cost from personnel cost under general and administrative expenses to cost of revenue on the consolidated statements of operations. These reclassifications had no impact on the previously reported net loss for the three and six months ended June 30, 2023.
Effective Accounting Pronouncements Adopted	Effective Accounting Pronouncements Adopted In August 2020, the FASB issued ASU No. 2020-06, Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40). This ASU simplifies the accounting for certain financial instruments with characteristics of liabilities and equity. The FASB reduced the number of accounting models for convertible debt and convertible preferred stock instruments and made certain disclosure amendments to improve the information provided to users. The new standard was effective January 1, 2024 (early adoption was permitted, but not earlier than January 1, 2021). This standard did not have an impact on our consolidated financial statements for the period ended June 30, 2024.

SUMMARY OF SIGNIFICANT ACCOUN_3

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)	6 Months Ended
	Jun. 30, 2024
Accounting Policies [Abstract]
Schedules of Concentration of Risk	The following table provides information about concentration that exceed 10% of revenue and accounts receivable for the period: Three Months Ended Six Months Ended 2024 2023 2024 2023 Revenue Concentration Customers exceeding 10% of revenue 1 1 1 1 % of overall revenue Customer 13.6 % 14.2 % 14.2 % 12.7 % Total % of revenue 13.6 % 14.2 % 14.2 % 12.7 % June 30, December 31, Accounts Receivable Concentration Customers exceeding 10% of accounts receivable 2 2 % of accounts receivable Customer 1 21.6 % 15.7 % Customer 2 12.4 % 10.5 % Total % of accounts receivable 34.0 % 26.2 %

ACCOUNTS RECEIVABLE (Tables)

ACCOUNTS RECEIVABLE (Tables)	6 Months Ended
	Jun. 30, 2024
Receivables [Abstract]
Schedule of Accounts Receivable	Accounts receivable, net consisted of the following: (in thousands) June 30, December 31, Accounts receivable $ 10,184 $ 13,799 Unbilled receivables (1) 1,991 1,252 12,175 15,051 Less: allowance for current expected credit losses (100) (372) Accounts receivable, net $ 12,075 $ 14,679 (1) - Unbilled receivables represent amounts for services rendered at the end of the period pending generation of invoice to the customer.

PREPAID EXPENSES AND OTHER AS_2

PREPAID EXPENSES AND OTHER ASSETS (Tables)	6 Months Ended
	Jun. 30, 2024
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Schedule of Prepaid Expenses And Other Assets	Prepaid expenses and other assets consisted of the following: (in thousands) June 30, 2024 December 31, 2023 Prepaid insurance (1) $ 351 $ 618 Prepaid software 67 46 Deposits 158 156 Subscriptions 333 174 Current portion of operating lease sublease asset 135 — Other current assets (2) 345 219 Total prepaid expenses and other assets 1,389 1,213 Less: other assets, non-current (158) (156) Prepaid expenses and other current assets $ 1,231 $ 1,057 (1) - Includes $185,000 and $618,000, which is being paid over a period of time and is included in accounts payable at June 30, 2024 and December 31, 2023, respectively. (2) - Approximately $435,000 is being paid over a period of time and is included in accounts payable at June 30, 2024.

PROPERTY AND EQUIPMENT, NET (Ta

PROPERTY AND EQUIPMENT, NET (Tables)	6 Months Ended
	Jun. 30, 2024
Property, Plant and Equipment [Abstract]
Schedule of Property and Equipment	Property and equipment consisted of the following: (in thousands) Estimated June 30, 2024 December 31, 2023 Furniture and fixtures 3-5 $ 8 $ 8 Computer equipment 3 203 190 Computer software 5 206 206 417 404 Less: accumulated depreciation (279) (205) Property and equipment, net $ 138 $ 199

INTANGIBLES ASSETS, NET (Tables

INTANGIBLES ASSETS, NET (Tables)	6 Months Ended
	Jun. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule OF Website Acquisitions	Website acquisitions, net, consisted of the following: (in thousands) June 30, 2024 December 31, 2023 Website acquisition assets $ 1,124 $ 1,124 Addition 71 — 1,195 1,124 Less: accumulated amortization (1,124) (1,123) Website acquisition assets, net $ 71 $ 1
Schedule Of Intangible Assets	Other intangible assets, net consisted of the following: As of June 30, 2024 As of December 31, 2023 (in thousands) Useful Life Gross Accumulated Net Gross Accumulated Net Trade name 2 - 10 $ 8,381 $ (3,480) $ 4,901 $ 8,381 $ (3,167) $ 5,214 IP/technology 10 5,821 (2,378) 3,443 5,821 (2,180) 3,641 Customer relationships 5 - 10 13,380 (7,451) 5,929 13,380 (7,002) 6,378 Non-compete agreements 3 - 5 402 (402) — 402 (402) — Total $ 27,984 $ (13,711) $ 14,273 $ 27,984 $ (12,751) $ 15,233 (in thousands) June 30, 2024 December 31, 2023 Website $ 71 $ 1 Other intangibles 14,273 15,233 Total intangible, net $ 14,344 $ 15,234
Schedule Of Future Amortization Expense	As of June 30, 2024, expected remaining amortization expense of intangible assets and website acquisition by fiscal year is as follows: (in thousands) Remainder of 2024 $ 963 2025 1,859 2026 1,783 2027 1,783 2028 1,783 Thereafter 6,173 Total expected amortization expense $ 14,344

GOODWILL (Tables)

GOODWILL (Tables)	6 Months Ended
	Jun. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule Of Goodwill	The following table represents the allocation of goodwill as of June 30, 2024, and December 31, 2023: (in thousands) Owned & Ad Insights Total December 31, 2023 $ 2,865 $ 4,013 $ 907 $ 7,785 Addition — — — — June 30, 2024 $ 2,865 $ 4,013 $ 907 $ 7,785

ACCOUNTS PAYABLE AND ACCRUED _2

ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Tables)	6 Months Ended
	Jun. 30, 2024
Payables and Accruals [Abstract]
Schedule Of Accounts Payable And Accrued Expenses	Accounts payable and accrued expenses consisted of the following: (in thousands) June 30, 2024 December 31, 2023 Accounts payable (1) $ 11,074 $ 11,391 Accrued wages, commissions, and bonus 227 353 Publisher cost 1,202 1,153 Professional fees 989 1,322 Subcontractor 2,703 3,013 Other 245 265 Total accounts payable and accrued expenses $ 16,440 $ 17,497 (1) - Accounts payable includes $5.2 million at June 30, 2024 and December 31, 2023, respectively, for Slutzky & Winshman Ltd and Mediahouse, whose operations were terminated during the year ended December 31, 2023.

OTHER CURRENT LIABILITIES (Tabl

OTHER CURRENT LIABILITIES (Tables)	6 Months Ended
	Jun. 30, 2024
Other Liabilities Disclosure [Abstract]
Schedule Of Other Current Liabilities	Other current liabilities consisted of the following: (in thousands) June 30, 2024 December 31, 2023 Current portion of long term lease $ 91 $ 82 Dividend payable 692 692 Project advance expense (1) 845 1,401 Litigation reserves 1,086 1,152 Other current liabilities 32 23 Total other current liabilities 2,746 3,350 Less: other liabilities, non-current (234) (325) Other current liabilities $ 2,512 $ 3,025 (1) - Represents amount advanced by customers to cover third party expenses specifically related to their project; these expenses are offset against the advance and are not part of the Company's income statement.

CENTRE LANE SENIOR SECURED CR_2

CENTRE LANE SENIOR SECURED CREDIT FACILITY (Tables)	6 Months Ended
	Jun. 30, 2024
Debt Disclosure [Abstract]
Schedule of Loan Balances And Accrued Interest	The below table summarizes the loan balance at June 30, 2024, and December 31, 2023: (in thousands) June 30, 2024 December 31, 2023 Note payable – Centre Lane Senior Secured Credit Facility – related party (current portion) $ 4,216 $ 5,592 Note payable – Centre Lane Senior Secured Credit Facility – net of discount, related party 65,245 58,674 Net principal at June 30, 2024 and December 31, 2023 69,461 64,266 Add: debt discount 5,117 5,962 Outstanding principal at June 30, 2024 and December 31, 2023 $ 74,578 $ 70,228
Schedule Of Long-Term Debt	The below table summarizes the movement in the outstanding principal from inception through June 30, 2024: (in thousands) June 30, 2024 December 31, 2023 Opening balance $ 70,228 $ 33,109 Add: Draws — 29,816 Exit and other fees 707 917 Interest capitalized 4,522 6,656 75,457 70,498 Less: payment (879) (270) Outstanding principal $ 74,578 $ 70,228
Schedule Of Line Of Credit Facilities	June 30, 2024, (in thousands, except for share data): Number Date Draw $’000 Repayment Interest Rate (PIK) (D) Interest Rate (Cash) (E) Agency Fee Exit Fee (A) Common Accounting Impact 1 04/26/21 $ — April 20, 2026 12.30 % — $ — $ — 150,000 Extinguishment (B) 2 05/26/21 1,500 April 20, 2026 12.30 % — — 750 3,000,000 Modification (F) 3 08/12/21 500 April 20, 2026 12.30 % — — 250 2,000,000 Modification (F) 4 08/31/21 1,100 April 20, 2026 12.30 % — — 550 — Modification (F) 5 10/08/21 725 April 20, 2026 12.30 % — — 363 — Extinguishment (F) 6 11/05/21 800 April 20, 2026 12.30 % — — 800 7,500,000 Modification (F) 7 12/23/21 500 April 20, 2026 12.30 % — 70 500 — Modification (F) $ 5,125 $ 70 $ 3,213 12,650,000 8 01/26/22 350 April 20, 2026 12.30 % — — 350 — Modification (F) 9 02/11/22 250 April 20, 2026 4.00 % 8.30 % — 13 — Modification (G) 10 03/11/22 300 April 20, 2026 4.00 % 8.30 % — 15 — Modification (G) 11 03/25/22 500 April 20, 2026 4.00 % 8.30 % — 25 — Modification (G) 12 04/15/22 450 April 20, 2026 4.00 % 8.30 % — 23 — Modification (G) 13 05/10/22 500 April 20, 2026 4.00 % 8.30 % 35 25 — Modification (G) 14 06/10/22 350 April 20, 2026 4.00 % 8.30 % — 18 — Modification (G) 15 07/08/22 350 April 20, 2026 4.00 % 8.30 % — 18 — Modification (G) $ 3,050 $ 35 $ 487 — 16 02/10/23 1,500 April 20, 2026 4.00 % 8.30 % — 75 — Modification (G) 17 04/20/23 26,316 April 20, 2026 15.00 % — % 35 708 21,401,993 Extinguishment (C) 19 07/28/23 2,000 December 31, 2024 4.00 % 8.30 % — 100 — Modification (G) $ 29,816 $ 35 $ 883 21,401,993 20 06/30/24 — — — % — % 35 672 — Modification (I) Total $ 37,991 $ 175 $ 5,255 34,051,993 (A) Added and capitalized to the principal amount of the original loan and the original loan terms apply. (B) The Centre Lane Senior Secured Credit Facility was amended to permit the Company to raise up to $6.0 million of total cash proceeds from the sale of its preferred stock prior to December 31, 2021, without having to make a mandatory prepayment of the loans. Additionally, the Company may issue up to $800,000 in dividends from the previous limit of $500,000 per annum. (C) 15% PIK until April 20, 2024, then 5% cash and 10% PIK thereafter. (D) New rates in effect in connection with Amendment 19, Amendment 1 through 8, the PIK rate was 10%. (E) New rates in effect in connection with Amendment 19, Amendment 9 through 16, the cash rate was 8%. (F) First In Last Out Loans. (G) Last In First Out Loans. (H) As discussed above, there was no impact on principal or interest and no fees incurred by the Company as a result of Amendment 18, thus it is not included in above table. (I) New rates and repayment terms in connection with Amendment 20.
Schedule Of Interest Expense	Interest expense for the three and six months ended June 30, 2024, and 2023 consisted of the following: Three Months Ended Six Months Ended (in thousands) June 30, 2024 June 30, 2023 June 30, 2024 June 30, 2023 Interest expense $ 2,424 $ 1,707 $ 4,800 $ 2,570 Amortization 936 536 1,552 837 Total interest expense $ 3,360 $ 2,243 $ 6,352 $ 3,407

LEASES (Tables)

LEASES (Tables)	6 Months Ended
	Jun. 30, 2024
Leases [Abstract]
Schedule Of Right Of Use Asset And Lease Liability	As of June 30, 2024 and December 31, 2023, the right-of-use asset and lease liability for the operating and finance lease are summarized as follows (in thousands): June 30, 2024 December 31, 2023 Assets Operating lease $ 273 $ 306 Operating lease sublease, current 135 — Operating lease sublease, net of current portion 305 — Finance lease (1) 51 60 $ 764 $ 366 Liabilities Operating lease liability, current $ 71 $ 64 Operating lease liability, net of current portion 202 239 Operating lease sublease liability 426 — Total operating lease liability $ 699 $ 303 Finance lease obligations, current $ 20 $ 18 Finance lease obligations, net of current portion 31 42 Total finance lease obligations $ 51 $ 60 Weighted average remaining lease terms (in years): Operating lease 3.25 3.75 Finance lease 2.25 2.75 Weighted average discount rate: Operating lease 14.39 % 14.39 % Finance lease 21.12 % 21.12 % (1) - Finance lease represents computer software, see Note 5 "Property and Equipment".

BUSINESS COMBINATIONS (Tables)

BUSINESS COMBINATIONS (Tables)	6 Months Ended
	Jun. 30, 2024
Business Combination, Asset Acquisition, and Joint Venture Formation [Abstract]
Schedule of Finite-Lived Intangible Assets Acquired as Part of Business Combination	Identified intangibles total $16.2 million inclusive of the below: (in thousands) Useful Life Amount Trade name 7 to 10 $ 5,622 Developed technology 10 3,838 Customer relationships 7 to 10 6,700 $ 16,160
Schedule of Recognized Identified Assets Acquired and Liabilities Assumed	The following table summarizes the allocation of the purchase price based on the estimated fair value of the acquired assets and assumed liabilities at the date of the Big Village Acquisition and subsequent adjustment: (in thousands) Balance Purchase price consideration Center Lane Senior Secured Credit Facility $ 19,874 Fair value of assets acquired Accounts receivable 12,477 Intangibles 16,160 Goodwill 2,264 Prepaid and other assets 836 Property and equipment 206 $ 31,943 Fair value of liabilities assumed Accounts payable and accrued expenses 6,540 Deferred revenue 4,534 Other current liabilities 995 $ 12,069 Total fair value of assets acquired and liabilities assumed $ 19,874

REVENUE RECOGNITION (Tables)

REVENUE RECOGNITION (Tables)	6 Months Ended
	Jun. 30, 2024
Revenue from Contract with Customer [Abstract]
Schedule Of Disaggregated Revenue	The following table represents our revenue disaggregated by type: Three Months Ended Six Months Ended (in thousands) June 30, 2024 June 30, 2023 June 30, 2024 June 30, 2023 Revenue: Digital publishing $ 516 $ 1,444 $ 950 $ 2,399 Advertising technology 3,587 1,961 6,212 2,504 Consumer insights 6,677 6,896 13,367 6,896 Creative services 1,657 1,666 3,715 1,666 Media services 566 649 1,206 649 Total revenue $ 13,003 $ 12,616 $ 25,450 $ 14,114
Schedule Of Revenue By Geographical Region	Revenue by geographical region consists of the following: Three Months Ended Six Months Ended (in thousands) June 30, 2024 June 30, 2023 June 30, 2024 June 30, 2023 Revenue: United States $ 13,003 $ 12,616 $ 25,450 $ 14,077 Israel — — — 37 Total revenue $ 13,003 $ 12,616 $ 25,450 $ 14,114
Schedule Of Deferred Revenue	The movement in deferred revenue during the six months ended June 30, 2024 and the year ended December 31, 2023 comprised the following: (in thousands) June 30, 2024 December 31, 2023 Deferred revenue at start of the period $ 4,569 $ 737 Amounts invoiced during the period 20,985 31,864 Business combination — 4,534 Less: revenue recognized during the period (19,745) (32,566) Deferred revenue at end of the period $ 5,809 $ 4,569

STOCK-BASED COMPENSATION (Table

STOCK-BASED COMPENSATION (Tables)	6 Months Ended
	Jun. 30, 2024
Share-Based Payment Arrangement [Abstract]
Schedule Of Stock Options	The following table presents the activity of the Company’s outstanding common stock options for the six months ended June 30, 2024: Common Stock Options Number of Weighted Weighted Aggregate Balance Outstanding, December 31, 2023 10,728,360 $ 0.12 8.7 $ 568 Exercised (63,250) $ 0.01 — $ 2 Forfeited (326,250) $ 0.19 — $ — Expired (112,500) $ 0.20 — — Balance Outstanding, June 30, 2024 10,226,360 $ 0.12 8.2 $ 152 Exercisable at, June 30, 2024 2,593,441 $ 0.24 6.4 $ 82 Unvested at, June 30, 2024 7,632,919 $ 0.08 8.8 $ 71
Schedule Of Assumptions Used In Valuation	The following table provides the weighted average assumptions used in determining the fair value of the stock option awards for the six months ended June 30, 2024 and 2023: June 30, 2024 June 30, 2023 Expected Term (years) 0 6.25 Expected volatility — % 499 % Risk free interest rate — % 3.59 % Dividend yield — % — % Expected forfeiture rate — % — %

Fair Value Measures and Disclos

Fair Value Measures and Disclosures (Tables)	6 Months Ended
	Jun. 30, 2024
Fair Value Disclosures [Abstract]
Schedule FV Measurement Input And Valuation Technique	The below table shows the quantitative information for assets measured at fair value on a non-recurring basis: ($ in thousands) Quantitative Information about Level 3 Fair Value Measurements Fair Value Valuation Technique Unobservable Input Rate (Weighted Average Cost of Capital Goodwill $ 7,785 Discounted cash flow Discount rate 21.12% Intangible assets, net $ 14,344 Discounted cash flow Discount rate 21.12%

SHAREHOLDERS_ DEFICIT (Tables)

SHAREHOLDERS’ DEFICIT (Tables)	6 Months Ended
	Jun. 30, 2024
Equity [Abstract]
Schedule Of Common Shares Issued During The Period	During the three and six months ended June 30, 2024, the Company issued shares of our common stock as follows (in thousands, except share data): Three Months Ended Six Months Ended June 30, 2024 June 30, 2024 Shares (#) Value Shares (#) Value Common stock issued for options exercised 63,250 $ 1 63,250 $ 1 Common stock issued for services rendered — — 279,452 16 63,250 $ 1 342,702 $ 17 During the three and six months ended June 30, 2023, the Company issued shares of our common stock as follows (in thousands, except share data): Three Months Ended Six Months Ended June 30, 2023 June 30, 2023 Shares (#) Value Shares (#) Value Shares issued to Centre Lane related to debt financing 21,401,993 $ 1,926 21,401,993 $ 1,926 Common stock issued for options exercised 70,000 1 70,000 1 Common stock issued for services rendered — — 190,000 31 21,471,993 $ 1,927 21,661,993 $ 1,958
Schedule Of Warrants	A summary of the Company’s warrants outstanding as of June 30, 2024 and December 31, 2023, is presented below: Warrants as of Number Gross cash proceeds $ 1.00 4,202,808 $ 4,203 $ 0.75 14,666,508 $ 11,000 18,869,316 $ 15,203 Warrants as of Number Gross cash proceeds $ 1.00 4,992,308 $ 4,992 $ 0.75 15,456,008 $ 11,592 $ 0.65 913,750 $ 594 21,362,066 $ 17,178

LOSS PER SHARE (Tables)

LOSS PER SHARE (Tables)	6 Months Ended
	Jun. 30, 2024
Earnings Per Share [Abstract]
Schedule Of Earnings Per Share	The following tables reconcile actual basic and diluted earnings per share for the three and six months ended June 30, 2024, and 2023. (in thousands, except share data) Three Months Ended Six Months Ended June 30, 2024 June 30, 2023 June 30, 2024 June 30, 2023 Loss per share: Numerator: Net loss $ (5,208) $ (6,071) $ (9,974) $ (9,867) Denominator Weighted-average common shares outstanding Basic and diluted 171,095,661 166,779,390 171,155,364 158,291,304 Net loss per common share Basic and diluted $ (0.03) $ (0.04) $ (0.06) $ (0.06)
Schedule Of Antidilutive Securities Excluded From Computation	The anti-dilutive securities excluded from the weighted-average shares used to calculate the diluted net loss per common share for the three and six months ended June 30, 2024, and 2023 were as follows: June 30, 2024 2023 Shares unvested and subject to exercise of stock options 10,226,360 5,956,785 Shares subject to exercise of warrants 18,869,316 31,173,316 Shares subject to conversion of convertible notes — 200,000

DESCRIPTION OF BUSINESS AND D_2

DESCRIPTION OF BUSINESS AND DEVELOPMENTS (Details)	12 Months Ended
	Dec. 31, 2023 acquiredBusiness
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Number of business acquired	2

SUMMARY OF SIGNIFICANT ACCOUN_4

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - NARRATIVE (Details) - USD ($) $ in Thousands	6 Months Ended		12 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Product Information [Line Items]
Accumulated deficit	$ (159,807)		$ (149,833)
Net Cash used cash from operating activities	(385)	$ (3,594)
Working capital deficit	(13,300)
Cash and cash equivalents	2,653		4,001
FDIC limit exceeded by	27		27
One Financial Institution
Product Information [Line Items]
Cash, uninsured amount	2,300		3,700
One International Bank Account
Product Information [Line Items]
Cash, uninsured amount	$ 66		$ 31

SUMMARY OF SIGNIFICANT ACCOUN_5

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - SCHEDULE OF CUSTOMER CONCENTRATION RISK PERCENTAGE (Details) - customer	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Product Information [Line Items]
Customers exceeding 10% of revenue	1	1	1	1
Customers exceeding 10% of accounts receivable			2		2
Revenue Benchmark | Customer Concentration Risk | Total Customers
Product Information [Line Items]
Concentration risk, percentage	13.60%	14.20%	14.20%	12.70%
Revenue Benchmark | Customer Concentration Risk | Customer
Product Information [Line Items]
Concentration risk, percentage	13.60%	14.20%	14.20%	12.70%
Accounts Receivable Benchmark | Customer Concentration Risk | Total Customers
Product Information [Line Items]
Concentration risk, percentage			34%		26.20%
Accounts Receivable Benchmark | Customer Concentration Risk | Customer
Product Information [Line Items]
Concentration risk, percentage			21.60%		15.70%
Accounts Receivable Benchmark | Customer Concentration Risk | Customer 2
Product Information [Line Items]
Concentration risk, percentage			12.40%		10.50%

ACCOUNTS RECEIVABLE - SCHEDULE

ACCOUNTS RECEIVABLE - SCHEDULE OF ACCOUNTS RECEIVABLES (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023	Jan. 01, 2023
Receivables [Abstract]
Accounts receivable	$ 10,184	$ 13,799
Unbilled receivables	1,991	1,252
Total	12,175	15,051
Less: allowance for current expected credit losses	(100)	(372)
Accounts receivable, net	$ 12,075	$ 14,679	$ 3,600

ACCOUNTS RECEIVABLE - NARRATIVE

ACCOUNTS RECEIVABLE - NARRATIVE (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023	Jan. 01, 2023
Receivables [Abstract]
Accounts receivable, net	$ 12,075		$ 12,075		$ 14,679	$ 3,600
Bad debt expense	$ 23	$ 161	$ (14)	$ (27)

PREPAID EXPENSES AND OTHER AS_3

PREPAID EXPENSES AND OTHER ASSETS (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Prepaid insurance	$ 351	$ 618
Prepaid software	67	46
Deposits	158	156
Subscriptions	333	174
Current portion of operating lease sublease asset	135	0
Other current assets	345	219
Total prepaid expenses and other assets	1,389	1,213
Less: other assets, non-current	(158)	(156)
Prepaid expenses and other assets	1,231	1,057
Prepaid expense being paid over a period of time	185	$ 618
Prepaid expense being paid over a period of time other current assets	$ 435

PROPERTY AND EQUIPMENT, NET - S

PROPERTY AND EQUIPMENT, NET - SCHEDULE OF PROPERTY AND EQUIPMENT (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Property, Plant and Equipment [Line Items]
Property and equipment, gross	$ 417	$ 404
Less: accumulated depreciation	(279)	(205)
Property and equipment, net	138	199
Furniture and fixtures
Property, Plant and Equipment [Line Items]
Property and equipment, gross	$ 8	8
Furniture and fixtures | Minimum
Property, Plant and Equipment [Line Items]
Estimated Useful Life (Years)	3 years
Furniture and fixtures | Maximum
Property, Plant and Equipment [Line Items]
Estimated Useful Life (Years)	5 years
Computer equipment
Property, Plant and Equipment [Line Items]
Estimated Useful Life (Years)	3 years
Property and equipment, gross	$ 203	190
Computer software
Property, Plant and Equipment [Line Items]
Estimated Useful Life (Years)	5 years
Property and equipment, gross	$ 206	$ 206

PROPERTY AND EQUIPMENT, NET - N

PROPERTY AND EQUIPMENT, NET - NARRATIVE (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Property, Plant and Equipment [Abstract]
Depreciation and amortization expense	$ 35	$ 39	$ 75	$ 46

INTANGIBLES ASSETS, NET - SCHED

INTANGIBLES ASSETS, NET - SCHEDULE OF WEBSITE ACQUISITIONS, NET (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Finite-Lived Intangible Assets [Line Items]
Website acquisition assets, net	$ 14,344	$ 15,234
Website Acquisitions
Finite-Lived Intangible Assets [Line Items]
Website acquisition assets	1,195	1,124
Less: accumulated amortization	(1,124)	(1,123)
Website acquisition assets, net	71	1
Website Acquisitions | Website
Finite-Lived Intangible Assets [Line Items]
Website acquisition assets	1,124	1,124
Addition | Website
Finite-Lived Intangible Assets [Line Items]
Website acquisition assets	$ 71	$ 0

INTANGIBLES ASSETS, NET - NARRA

INTANGIBLES ASSETS, NET - NARRATIVE (Details) - USD ($)	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Finite-Lived Intangible Assets [Line Items]
Amortization, expense	$ 481,000	$ 728,000	$ 962,000	$ 1,114,000
Impairment loss					$ 2,900,000
Impairment	0		0		$ 14,100,000
Website Acquisitions
Finite-Lived Intangible Assets [Line Items]
Website enhancement	$ 71,000		$ 71,000

INTANGIBLES ASSETS, NET - SCH_2

INTANGIBLES ASSETS, NET - SCHEDULE OF INTANGIBLE ASSETS (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Finite-Lived Intangible Assets [Line Items]
Net Carrying Amount	$ 14,344	$ 15,234
Trade name
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	8,381	8,381
Accumulated Amortization	(3,480)	(3,167)
Net Carrying Amount	$ 4,901	5,214
Trade name | Minimum
Finite-Lived Intangible Assets [Line Items]
Useful Life (Years)	2 years
Trade name | Maximum
Finite-Lived Intangible Assets [Line Items]
Useful Life (Years)	10 years
IP/technology
Finite-Lived Intangible Assets [Line Items]
Useful Life (Years)	10 years
Gross Carrying Amount	$ 5,821	5,821
Accumulated Amortization	(2,378)	(2,180)
Net Carrying Amount	3,443	3,641
Customer relationships
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	13,380	13,380
Accumulated Amortization	(7,451)	(7,002)
Net Carrying Amount	$ 5,929	6,378
Customer relationships | Minimum
Finite-Lived Intangible Assets [Line Items]
Useful Life (Years)	5 years
Customer relationships | Maximum
Finite-Lived Intangible Assets [Line Items]
Useful Life (Years)	10 years
Non-compete agreements
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 402	402
Accumulated Amortization	(402)	(402)
Net Carrying Amount	$ 0	0
Non-compete agreements | Minimum
Finite-Lived Intangible Assets [Line Items]
Useful Life (Years)	3 years
Non-compete agreements | Maximum
Finite-Lived Intangible Assets [Line Items]
Useful Life (Years)	5 years
Other intangibles
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 27,984	27,984
Accumulated Amortization	(13,711)	(12,751)
Net Carrying Amount	$ 14,273	$ 15,233

INTANGIBLES ASSETS, NET - TOTAL

INTANGIBLES ASSETS, NET - TOTAL INTANGIBLES, NET (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Finite-Lived Intangible Assets [Line Items]
Intangible assets, net	$ 14,344	$ 15,234
Website
Finite-Lived Intangible Assets [Line Items]
Intangible assets, net	71	1
Other intangibles
Finite-Lived Intangible Assets [Line Items]
Intangible assets, net	$ 14,273	$ 15,233

INTANGIBLES ASSETS, NET - SCH_3

INTANGIBLES ASSETS, NET - SCHEDULE OF AMORTIZATION EXPENSE OF INTANGIBLE ASSETS AND WEBSITE ACQUISITION (Details) $ in Thousands	Jun. 30, 2024 USD ($)
Goodwill and Intangible Assets Disclosure [Abstract]
Remainder of 2024	$ 963
2025	1,859
2026	1,783
2027	1,783
2028	1,783
Thereafter	6,173
Total expected amortization expense	$ 14,344

GOODWILL (Details)

GOODWILL (Details) - USD ($)	3 Months Ended	6 Months Ended	12 Months Ended
	Jun. 30, 2024	Jun. 30, 2024	Dec. 31, 2023
Goodwill [Roll Forward]
Goodwill beginning balance		$ 7,785,000
Adjustment		0
Goodwill, ending balance	$ 7,785,000	7,785,000	$ 7,785,000
Impairment	0	0	14,100,000
Owned & Operated
Goodwill [Roll Forward]
Goodwill beginning balance		2,865,000
Adjustment		0
Goodwill, ending balance	2,865,000	2,865,000	2,865,000
Ad Network
Goodwill [Roll Forward]
Goodwill beginning balance		4,013,000
Adjustment		0
Goodwill, ending balance	4,013,000	4,013,000	4,013,000
Insights
Goodwill [Roll Forward]
Goodwill beginning balance		907,000
Adjustment		0
Goodwill, ending balance	$ 907,000	$ 907,000	$ 907,000

ACCOUNTS PAYABLE AND ACCRUED _3

ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Payables and Accruals [Abstract]
Accounts payable	$ 11,074	$ 11,391
Accrued wages, commissions, and bonus	227	353
Publisher cost	1,202	1,153
Professional fees	989	1,322
Subcontractor	2,703	3,013
Other	245	265
Total accounts payable and accrued expenses	16,440	17,497
Accounts payable	$ 5,200	$ 5,200

OTHER CURRENT LIABILITIES (Deta

OTHER CURRENT LIABILITIES (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Other Liabilities Disclosure [Abstract]
Current portion of long term lease	$ 91	$ 82
Dividend payable	692	692
Project advance expense	845	1,401
Litigation reserves	1,086	1,152
Other current liabilities	32	23
Total other current liabilities	2,746	3,350
Less: other liabilities, non-current	(234)	(325)
Other current liabilities	$ 2,512	$ 3,025

CENTRE LANE SENIOR SECURED CR_3

CENTRE LANE SENIOR SECURED CREDIT FACILITY - NARRATIVE (Details) - USD ($) $ / shares in Units, $ in Thousands								3 Months Ended		6 Months Ended		12 Months Ended	15 Months Ended	24 Months Ended	120 Months Ended
	Jul. 01, 2025	Jan. 01, 2025	Dec. 31, 2024	Sep. 30, 2024	Jul. 28, 2023	Apr. 20, 2023	Jun. 01, 2020	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023	Jun. 30, 2025	Apr. 20, 2026	Jul. 01, 2024	Feb. 28, 2022	Apr. 30, 2021
Short-Term Debt [Line Items]
Proceeds from Centre Lane Senior Secured Credit Facility – related party										$ 0	$ 6,626
Exit fee								$ 5,255		5,255
Net principal at								69,461		69,461		$ 64,266
Debt instrument fee								$ 175		$ 175
Common stock, issued (in shares)								34,051,993		34,051,993
Common stock issue to Center Lane Partners									$ 1,926
Repayment of loans, percentage							2.50%			2.50%
Outstanding principal at								$ 74,578		$ 74,578		70,228
Payment for debt prepayment cost										250
Outstanding interest payable										139		0
Cash paid for interest								139	161	139	161
Agency Fee								175		175
Extinguishment of debt										35,500
Extinguishment of Centre Lane Credit Facility									670	670
Draw $’000								37,991		37,991
Add: debt discount								5,117		5,117		5,962
Amortization								936	536	1,552	837
Payment in Kind (PIK) Note
Short-Term Debt [Line Items]
Amendment fee										672
Shares subject to conversion of convertible notes
Short-Term Debt [Line Items]
Proceeds from Centre Lane Senior Secured Credit Facility – related party								$ 879		$ 879
Bright Mountain Media, Inc | BV Agency, LLC
Short-Term Debt [Line Items]
Ownership percentage								12.40%		12.40%
Bright Mountain Media, Inc | Centre Lane Partners Master Credit Fund II, L.P
Short-Term Debt [Line Items]
Ownership percentage								8.80%		8.80%
Last In First Out Loans
Short-Term Debt [Line Items]
Proceeds from Centre Lane Senior Secured Credit Facility – related party									0		0
Non Refundable
Short-Term Debt [Line Items]
Debt instrument fee								$ 35		$ 35
Senior Secured Credit Facility
Short-Term Debt [Line Items]
Net principal at								69,500		69,500		64,300
Add: debt discount								5,100		$ 5,100		$ 6,000
Seventeenth Amendment
Short-Term Debt [Line Items]
Interest Rate (PIK)										15%
Interest Rate (Cash)										0%
Amendment fee percentage						2%
Exit fee								708		$ 708
Debt instrument fee						$ 724
Common stock, issued (in shares)						21,401,993
Common stock issue to Center Lane Partners						$ 1,900
Shares issued (in dollars per share)						$ 0.09
Agency Fee								35	$ 35	35	$ 35
Long-term debt, fair value								62,700		62,700
Draw $’000								26,316		$ 26,316
Seventeenth Amendment | Forecast
Short-Term Debt [Line Items]
Interest Rate (PIK)														10%
Interest Rate (Cash)														5%
Seventeenth Amendment | Last In First Out Loans
Short-Term Debt [Line Items]
Last in first out loans						$ 706
Net principal at						31,000
Nineteenth Amendment
Short-Term Debt [Line Items]
Interest Rate (PIK)										4%
Interest Rate (Cash)										8.30%
Exit fee								$ 100		$ 100
Common stock, issued (in shares)								0		0
Repayment of loans, percentage										2.50%
SOFR rate										5.30%
Agency Fee								$ 0		$ 0
Draw $’000								2,000		$ 2,000
Nineteenth Amendment | Subsequent Event
Short-Term Debt [Line Items]
Basis spread on variable rate															5%
Debt instrument, interest rate, percent															7%
Nineteenth Amendment | Last In First Out Loans
Short-Term Debt [Line Items]
Interest Rate (Cash)										3%
Amendment Two Through Eight
Short-Term Debt [Line Items]
Interest Rate (PIK)										12.30%
Exit fee																$ 3,600
Outstanding principal at								35,400		$ 35,400
Draw $’000																$ 5,500
Twentieth Amendment
Short-Term Debt [Line Items]
Interest Rate (PIK)										0%
Interest Rate (Cash)										0%
Exit fee								$ 672		$ 672
Common stock, issued (in shares)								0		0
Basis spread on variable rate										5%
Agency Fee								$ 35		$ 35
Draw $’000								0		0
Twentieth Amendment | Forecast
Short-Term Debt [Line Items]
Interest Rate (PIK)	2%												15%
Twentieth Amendment | Forecast | Subsequent Event
Short-Term Debt [Line Items]
Interest Rate (PIK)			7%
Basis spread on variable rate		2%
Twentieth Amendment | First In Last Out Loans | Forecast
Short-Term Debt [Line Items]
Quarterly installments				$ 100
Twentieth Amendment | Last Out Loans | Forecast
Short-Term Debt [Line Items]
Interest Rate (PIK)	10%
Interest Rate (Cash)	5%
Interest rate increase (decrease)				2.50%
Quarterly installments				$ 100
Twentieth Amendment | Last Out Loans | Forecast | Subsequent Event
Short-Term Debt [Line Items]
Amendment fee percentage			2%
Exit fee, rate			0.05
Amendment Nine Through Fifteen
Short-Term Debt [Line Items]
Outstanding principal at								$ 7,100		$ 7,100
Membership Interest Purchase Agreement
Short-Term Debt [Line Items]
Line of credit							$ 16,500
Initial indebtedness							15,000
Repayments of lines of credit							900
Expenses							$ 500
Interest Rate (PIK)							6%
Membership Interest Purchase Agreement | Centre Lane Partners
Short-Term Debt [Line Items]
Long-term line of credit																	$ 38,000
Credit Agreement | Seventeenth Amendment | Centre Lane Senior Secured Credit Facility
Short-Term Debt [Line Items]
Proceeds from Centre Lane Senior Secured Credit Facility – related party						$ 26,300
Discount rate						5%
Discount amount						$ 1,300
Interest Rate (PIK)						15%
Credit Agreement | Nineteenth Amendment | Centre Lane Senior Secured Credit Facility
Short-Term Debt [Line Items]
Proceeds from Centre Lane Senior Secured Credit Facility – related party					$ 2,000
First Amendment
Short-Term Debt [Line Items]
Interest rate increase (decrease)							10%
Ninth Amendment
Short-Term Debt [Line Items]
Interest Rate (Cash)										8%
Interest rate increase (decrease)										12%
Ninth Amendment | Last In First Out Loans
Short-Term Debt [Line Items]
Proceeds from Centre Lane Senior Secured Credit Facility – related party										$ 7,100
Nineteenth Amendment
Short-Term Debt [Line Items]
Basis spread on variable rate										7%
Wild Sky Media
Short-Term Debt [Line Items]
Voting interest percentage							100%
Big Village | Seventeenth Amendment
Short-Term Debt [Line Items]
Exit fee						$ 18
Net principal at						$ 4,300

CENTRE LANE SENIOR SECURED CR_4

CENTRE LANE SENIOR SECURED CREDIT FACILITY - LOAN BALANCES (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Line of Credit Facility [Line Items]
Net principal at	$ 69,461	$ 64,266
Add: debt discount	5,117	5,962
Outstanding principal at	74,578	70,228
Centre Lane Senior Secured Credit Facility
Line of Credit Facility [Line Items]
Note payable – Centre Lane Senior Secured Credit Facility – related party (current portion)	4,216	5,592
Note payable – Centre Lane Senior Secured Credit Facility – net of discount, related party	$ 65,245	$ 58,674

CENTRE LANE SENIOR SECURED CR_5

CENTRE LANE SENIOR SECURED CREDIT FACILITY - MOVEMENT OF LOANS (Details) - USD ($) $ in Thousands	6 Months Ended		12 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Debt Disclosure [Abstract]
Opening balance	$ 70,228		$ 33,109
Add:
Draws	0		29,816
Exit and other fees	707		917
Interest capitalized	4,522		6,656
Repurchase amount	75,457		70,498
Less: payment	(879)	$ 0	(270)
Outstanding principal at	$ 74,578		$ 70,228

CENTRE LANE SENIOR SECURED CR_6

CENTRE LANE SENIOR SECURED CREDIT FACILITY - AMENDMENTS (Details) - USD ($) $ in Thousands		6 Months Ended		15 Months Ended	24 Months Ended
	Jul. 01, 2025	Jun. 30, 2024	Jun. 30, 2022	Jun. 30, 2025	Apr. 20, 2026	Jun. 30, 2023	Apr. 20, 2023
Line of Credit Facility [Line Items]
Draw $’000		$ 37,991
Agency Fee		175
Exit fee		$ 5,255
Common stock, issued (in shares)		34,051,993
Proceeds from sale of stock			$ 6,000
Preferred stock dividends			500
First Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 0
Interest Rate (PIK)		12.30%
Interest Rate (Cash)		0%
Agency Fee		$ 0
Exit fee		$ 0
Common stock, issued (in shares)		150,000
Second Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 1,500
Interest Rate (PIK)		12.30%
Interest Rate (Cash)		0%
Agency Fee		$ 0
Exit fee		$ 750
Common stock, issued (in shares)		3,000,000
Third Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 500
Interest Rate (PIK)		12.30%
Interest Rate (Cash)		0%
Agency Fee		$ 0
Exit fee		$ 250
Common stock, issued (in shares)		2,000,000
Fourth Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 1,100
Interest Rate (PIK)		12.30%
Interest Rate (Cash)		0%
Agency Fee		$ 0
Exit fee		$ 550
Common stock, issued (in shares)		0
Fifth Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 725
Interest Rate (PIK)		12.30%
Interest Rate (Cash)		0%
Agency Fee		$ 0
Exit fee		$ 363
Common stock, issued (in shares)		0
Sixth Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 800
Interest Rate (PIK)		12.30%
Interest Rate (Cash)		0%
Agency Fee		$ 0
Exit fee		$ 800
Common stock, issued (in shares)		7,500,000
Seventh Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 500
Interest Rate (PIK)		12.30%
Interest Rate (Cash)		0%
Agency Fee		$ 70
Exit fee		$ 500
Common stock, issued (in shares)		0
Amendment One through Seven
Line of Credit Facility [Line Items]
Draw $’000		$ 5,125
Agency Fee		70
Exit fee		$ 3,213
Common stock, issued (in shares)		12,650,000
Eighth Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 350
Interest Rate (PIK)		12.30%
Interest Rate (Cash)		0%
Agency Fee		$ 0
Exit fee		$ 350
Common stock, issued (in shares)		0
Ninth Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 250
Interest Rate (PIK)		4%
Interest Rate (Cash)		8.30%
Agency Fee		$ 0
Exit fee		$ 13
Common stock, issued (in shares)		0
Tenth Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 300
Interest Rate (PIK)		4%
Interest Rate (Cash)		8.30%
Agency Fee		$ 0
Exit fee		$ 15
Common stock, issued (in shares)		0
Eleventh Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 500
Interest Rate (PIK)		4%
Interest Rate (Cash)		8.30%
Agency Fee		$ 0
Exit fee		$ 25
Common stock, issued (in shares)		0
Twelveth Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 450
Interest Rate (PIK)		4%
Interest Rate (Cash)		8.30%
Agency Fee		$ 0
Exit fee		$ 23
Common stock, issued (in shares)		0
Thirteenth Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 500
Interest Rate (PIK)		4%
Interest Rate (Cash)		8.30%
Agency Fee		$ 35
Exit fee		$ 25
Common stock, issued (in shares)		0
Fourteenth Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 350
Interest Rate (PIK)		4%
Interest Rate (Cash)		8.30%
Agency Fee		$ 0
Exit fee		$ 18
Common stock, issued (in shares)		0
Fifteenth Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 350
Interest Rate (PIK)		4%
Interest Rate (Cash)		8.30%
Agency Fee		$ 0
Exit fee		$ 18
Common stock, issued (in shares)		0
Amendment Eight through Fifteen
Line of Credit Facility [Line Items]
Draw $’000		$ 3,050
Agency Fee		35
Exit fee		$ 487
Common stock, issued (in shares)		0
Sixteenth Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 1,500
Interest Rate (PIK)		4%
Interest Rate (Cash)		8.30%
Agency Fee		$ 0
Exit fee		$ 75
Common stock, issued (in shares)		0
Seventeenth Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 26,316
Interest Rate (PIK)		15%
Interest Rate (Cash)		0%
Agency Fee		$ 35				$ 35
Exit fee		708
Common stock, issued (in shares)							21,401,993
Seventeenth Amendment | Forecast
Line of Credit Facility [Line Items]
Interest Rate (PIK)					10%
Interest Rate (Cash)					5%
Nineteenth Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 2,000
Interest Rate (PIK)		4%
Interest Rate (Cash)		8.30%
Agency Fee		$ 0
Exit fee		$ 100
Common stock, issued (in shares)		0
Amendment Sixteen Through Nineteen
Line of Credit Facility [Line Items]
Draw $’000		$ 29,816
Agency Fee		35
Exit fee		$ 883
Common stock, issued (in shares)		21,401,993
Twentieth Amendment
Line of Credit Facility [Line Items]
Draw $’000		$ 0
Interest Rate (PIK)		0%
Interest Rate (Cash)		0%
Agency Fee		$ 35
Exit fee		$ 672
Common stock, issued (in shares)		0
Twentieth Amendment | Forecast
Line of Credit Facility [Line Items]
Interest Rate (PIK)	2%			15%
Amendment One Through Eight
Line of Credit Facility [Line Items]
Interest Rate (PIK)		10%
Amendment Nine Through Sixteen
Line of Credit Facility [Line Items]
Interest Rate (Cash)		8%
Maximum
Line of Credit Facility [Line Items]
Preferred stock dividends			$ 800

CENTRE LANE SENIOR SECURED CR_7

CENTRE LANE SENIOR SECURED CREDIT FACILITY - INTEREST EXPENSE (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Debt Disclosure [Abstract]
Interest expense	$ 2,424	$ 1,707	$ 4,800	$ 2,570
Amortization	936	536	1,552	837
Total interest expense	$ 3,360	$ 2,243	$ 6,352	$ 3,407

10% CONVERTIBLE PROMISSORY NO_2

10% CONVERTIBLE PROMISSORY NOTES (Details) - USD ($) $ / shares in Units, $ in Thousands	1 Months Ended	3 Months Ended		6 Months Ended
	Nov. 30, 2018	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Short-Term Debt [Line Items]
Opening balance		$ 70,228		$ 70,228		$ 33,109
Interest expense		3,360	$ 2,243	6,352	$ 3,407
Interest expense, excluding amortization		$ 2,424	1,707	4,800	2,570
Amortization of debt discount				$ 1,552	844
10% Convertible Promissory Notes
Short-Term Debt [Line Items]
Debt instrument, interest rate, percent	10%	10%		10%
Opening balance	$ 80	$ 80		$ 80		80
Term (in years)	5 years
Conversion price (in USD per share)	$ 0.40
Fair value convertible notes	$ 80
Interest expense		2	6	4	11
Interest expense, excluding amortization			2		4
Amortization of debt discount			$ 4		$ 7
Notes payable		80		80
Interest payable - related party		$ 43		$ 43		$ 39

LEASES - NARRATIVE (Details)

LEASES - NARRATIVE (Details)		3 Months Ended		6 Months Ended
	Jun. 14, 2022 USD ($)	Jun. 30, 2024 USD ($) subleaseAgreement	Jun. 30, 2023 USD ($)	Jun. 30, 2024 USD ($) subleaseAgreement	Jun. 30, 2023 USD ($)	Dec. 31, 2023 USD ($)	Oct. 01, 2023
Loss Contingencies [Line Items]
Lease contract term	5 years
Renewal term		5 years		5 years
Operating lease		$ 273,000		$ 273,000		$ 306,000
Net lease obligations		273,000		273,000		303,000
Operating lease liability, current		71,000		71,000		64,000
Operating lease sublease, net of current portion		$ 39,000	$ 40,000	$ 79,000	$ 81,000
Number of sublease agreements | subleaseAgreement		2		2
Sublease remaining term		3 years		3 years
Sublease income		$ 17,000	$ 0	$ 17,000	$ 0
Operating lease sublease right-of-use asset		440,000		440,000		0
Operating lease sublease, current		135,000		135,000		0
Operating lease sublease liability		426,000		426,000		0
Financing lease term							3 years
Finance lease		51,000		51,000		60,000
Net lease obligations		51,000		51,000		60,000
Finance lease obligations, current		20,000		20,000		18,000
Lease cost		7,000		14,400
Finance lease, interest expense		3,000		6,000
Amortization		4,000		8,500
Operating lease liability, non-current		$ 202,000		$ 202,000		$ 239,000
Boca Raton
Loss Contingencies [Line Items]
Rent provision increase percentage		3%		3%
Sublease income		$ 137,000		$ 137,000
Second Addendum
Loss Contingencies [Line Items]
Payments for rent	$ 100,000
Rent provision increase percentage	3%

LEASES - SCHEDULE OF RIGHT OF U

LEASES - SCHEDULE OF RIGHT OF USE ASSET AND LEASE LIABILITY (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
ASSETS
Operating lease	$ 273	$ 306
Operating lease sublease, current	135	0
Operating lease sublease, net of current portion	305	0
Finance lease	51	60
Assets, operating and financing Lease	764	366
Liabilities
Operating lease liability, current	71	64
Operating lease liability, net of current portion	202	239
Operating lease sublease liability	426	0
Total operating lease liability	699	303
Finance lease obligations, current	20	18
Finance lease obligations, net of current portion	31	42
Total finance lease obligations	$ 51	$ 60
Weighted average remaining lease terms (in years)
Operating lease	3 years 3 months	3 years 9 months
Finance lease	2 years 3 months	2 years 9 months
Weighted average discount rate:
Operating lease	14.39%	14.39%
Finance lease	21.12%	21.12%

BUSINESS COMBINATIONS - NARRATI

BUSINESS COMBINATIONS - NARRATIVE (Details) $ in Thousands		12 Months Ended
	Apr. 20, 2023 USD ($) business	Dec. 31, 2023 USD ($) acquiredBusiness	Jun. 30, 2024 USD ($)
Purchase price consideration
Number of business acquired | acquiredBusiness		2
Goodwill		$ 7,785	$ 7,785
Big Village
Purchase price consideration
Number of business acquired | business	2
Business combination	$ 20,000
Goodwill	2,300	$ 2,264
Intangible assets	$ 16,160

BUSINESS COMBINATIONS - IDENTIF

BUSINESS COMBINATIONS - IDENTIFIED INTANGIBLES (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Apr. 20, 2023
Trade name | Minimum
Purchase price consideration
Useful Life (Years)	2 years
Trade name | Maximum
Purchase price consideration
Useful Life (Years)	10 years
Customer relationships | Minimum
Purchase price consideration
Useful Life (Years)	5 years
Customer relationships | Maximum
Purchase price consideration
Useful Life (Years)	10 years
Big Village
Purchase price consideration
Intangible assets		$ 16,160
Big Village | Trade name
Purchase price consideration
Intangible assets		$ 5,622
Big Village | Trade name | Minimum
Purchase price consideration
Useful Life (Years)		7 years
Big Village | Trade name | Maximum
Purchase price consideration
Useful Life (Years)		10 years
Big Village | Developed technology
Purchase price consideration
Useful Life (Years)		10 years
Intangible assets		$ 3,838
Big Village | Customer relationships
Purchase price consideration
Intangible assets		$ 6,700
Big Village | Customer relationships | Minimum
Purchase price consideration
Useful Life (Years)		7 years
Big Village | Customer relationships | Maximum
Purchase price consideration
Useful Life (Years)		10 years

BUSINESS COMBINATIONS - PURCHAS

BUSINESS COMBINATIONS - PURCHASE PRICE (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023	Apr. 20, 2023
Fair value of assets acquired
Goodwill	$ 7,785	$ 7,785
Big Village
Purchase price consideration
Center Lane Senior Secured Credit Facility		19,874
Fair value of assets acquired
Accounts receivable		12,477
Intangibles		16,160
Goodwill		2,264	$ 2,300
Prepaid and other assets		836
Property and equipment		206
Fair value of assets acquired		31,943
Fair value of liabilities assumed
Accounts payable and accrued expenses		6,540
Deferred revenue		4,534
Other current liabilities		995
Fair value of liabilities assumed		12,069
Total fair value of assets acquired and liabilities assumed		$ 19,874

REVENUE RECOGNITION - SCHEDULE

REVENUE RECOGNITION - SCHEDULE OF REVENUES DISAGGREGATION (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Disaggregation of Revenue [Line Items]
Total revenue	$ 13,003	$ 12,616	$ 25,450	$ 14,114
Digital publishing
Disaggregation of Revenue [Line Items]
Total revenue	516	1,444	950	2,399
Advertising technology
Disaggregation of Revenue [Line Items]
Total revenue	3,587	1,961	6,212	2,504
Consumer insights
Disaggregation of Revenue [Line Items]
Total revenue	6,677	6,896	13,367	6,896
Creative services
Disaggregation of Revenue [Line Items]
Total revenue	1,657	1,666	3,715	1,666
Media services
Disaggregation of Revenue [Line Items]
Total revenue	$ 566	$ 649	$ 1,206	$ 649

REVENUE RECOGNITION - SCHEDUL_2

REVENUE RECOGNITION - SCHEDULE OF REVENUE BY GEOGRAPHICAL REGION INFORMATION (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Disaggregation of Revenue [Line Items]
Total revenue	$ 13,003	$ 12,616	$ 25,450	$ 14,114
United States
Disaggregation of Revenue [Line Items]
Total revenue	13,003	12,616	25,450	14,077
Israel
Disaggregation of Revenue [Line Items]
Total revenue	$ 0	$ 0	$ 0	$ 37

REVENUE RECOGNITION - NARRATIVE

REVENUE RECOGNITION - NARRATIVE (Details) - United States - Geographic Concentration Risk	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Revenue from Contract with Customer Benchmark
Disaggregation of Revenue [Line Items]
Concentration risk, percentage	100%	100%	100%	100%
Long-Lived Assets Benchmark
Disaggregation of Revenue [Line Items]
Concentration risk, percentage			100%		100%

REVENUE RECOGNITION - SCHEDUL_3

REVENUE RECOGNITION - SCHEDULE OF DEFERRED REVENUE (Details) - USD ($) $ in Thousands	6 Months Ended	12 Months Ended
	Jun. 30, 2024	Dec. 31, 2023
Deferred Revenue [Roll Forward]
Deferred revenue at start of the period	$ 4,569	$ 737
Amounts invoiced during the period	20,985	31,864
Business combination	0	4,534
Less: revenue recognized during the period	(19,745)	(32,566)
Deferred revenue at end of the period	$ 5,809	$ 4,569

STOCK-BASED COMPENSATION - NARR

STOCK-BASED COMPENSATION - NARRATIVE (Details) - USD ($) $ / shares in Units, $ in Thousands		3 Months Ended		6 Months Ended
	Apr. 14, 2022	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Outstanding, beginning balance (in dollars per share)		$ 0.12		$ 0.12		$ 0.12
Unrecognized compensation costs		$ 322		$ 322
Common stock issued for options exercised (in shares)				0	535,000
General and Administrative Expense
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Compensation expense		$ 70	$ 33	$ 135	$ 58
Stock Option Plan
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Options to purchase (in shares)		10,226,360		10,226,360
Outstanding, beginning balance (in dollars per share)		$ 0.12		$ 0.12
Directors And Committee | Stock Option Plan
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Expiration period	10 years
Number of shares authorized (in shares)	22,500,000
Common stock, shares reserved for future issuance (in shares)		12,273,640		12,273,640

STOCK-BASED COMPENSATION - SCHE

STOCK-BASED COMPENSATION - SCHEDULE OF STOCK OPTION ACTIVITY (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Number of Options
Outstanding, beginning balance (in shares)			10,728,360
Exercised (in shares)	(63,250)	(70,000)	(63,250)	(70,000)
Forfeited (in shares)			(326,250)
Expired (in shares)			(112,500)
Outstanding, ending balance (in shares)	10,226,360		10,226,360		10,728,360
Exercisable (in shares)	2,593,441		2,593,441
Unvested, ending balance (in shares)	7,632,919		7,632,919
Weighted Average Exercise Price
Outstanding, beginning balance (in dollars per share)			$ 0.12
Exercised (in dollars per share)			0.01
Forfeited (in dollars per share)			0.19
Expired (in dollars per share)			0.20
Outstanding, ending balance (in dollars per share)	$ 0.12		0.12		$ 0.12
Exercisable (in dollars per share)	$ 0.24		0.24
Unvested, ending balance (in dollars per share)			$ 0.08
Weighted Average Remaining Contractual Term
Outstanding, beginning balance (in years)			8 years 2 months 12 days		8 years 8 months 12 days
Exercisable, ending balance (in years)			6 years 4 months 24 days
Unvested, ending balance (in years)			8 years 9 months 18 days
Aggregate Intrinsic Value
Outstanding balance	$ 152		$ 152		$ 568
Exercised			2
Exercisable	$ 82		82
Unvested, ending balance			$ 71

STOCK-BASED COMPENSATION - SC_2

STOCK-BASED COMPENSATION - SCHEDULE OF ASSUMPTIONS USED IN VALUING STOCK OPTIONS (Details)	6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023
Share-Based Payment Arrangement [Abstract]
Expected Term (years)	0 years	6 years 3 months
Expected volatility	0%	499%
Risk free interest rate	0%	3.59%
Dividend yield	0%	0%
Expected forfeiture rate	0%	0%

FAIR VALUE MEASUREMENTS - NARRA

FAIR VALUE MEASUREMENTS - NARRATIVE (Details)	Jun. 30, 2024	Nov. 30, 2018
Fair Value, Option, Quantitative Disclosures [Line Items]
Present Value Difference	10%
10% Convertible Promissory Notes
Fair Value, Option, Quantitative Disclosures [Line Items]
Debt instrument, interest rate, percent	10%	10%

FAIR VALUE MEASUREMENTS - QUANT

FAIR VALUE MEASUREMENTS - QUANTITATIVE INFORMATION (Details) - Fair Value, Inputs, Level 3 - Discounted cash flow - Discount rate $ in Thousands	Jun. 30, 2024 USD ($)
Fair Value, Option, Quantitative Disclosures [Line Items]
Goodwill	$ 7,785
Intangible assets, net	$ 14,344
Rate (Weighted Average Cost of Capital
Fair Value, Option, Quantitative Disclosures [Line Items]
Goodwill, Measurement Input	21.12%
Intangibles, Measurement Input	21.12%

COMMITMENTS AND CONTINGENCIES (

COMMITMENTS AND CONTINGENCIES (Details) $ in Millions	Jul. 11, 2023 USD ($)
Commitments and Contingencies Disclosure [Abstract]
Damages sought	$ 1.5

SHAREHOLDERS_ DEFICIT - NARRATI

SHAREHOLDERS’ DEFICIT - NARRATIVE (Details) $ / shares in Units, $ in Thousands		3 Months Ended			6 Months Ended			12 Months Ended
	Apr. 14, 2022 shares	Jun. 30, 2024 $ / shares shares	Mar. 31, 2024 shares	Jun. 30, 2023 USD ($) shares	Jun. 30, 2024 USD ($) shareholder $ / shares shares	Jun. 30, 2023 USD ($) shares	Jun. 30, 2022 USD ($)	Dec. 31, 2023 USD ($) $ / shares shares		Mar. 31, 2023 shares	Dec. 31, 2022 shares	[1]
Option Indexed to Issuer's Equity [Line Items]
Preferred stock, authorized (in shares)		20,000,000			20,000,000			20,000,000
Preferred stock, par or stated value (in dollars per share) | $ / shares		$ 0.01			$ 0.01			$ 0.01
Convertible, conversion ratio		1			1
Shares converting period					5 years
Preferred stock, outstanding (in shares)		0			0			0
Preferred stock, issued (in shares)		0			0			0
Preferred stock dividends | $							$ 500
Number of shareholders | shareholder					1
Treasury stock | $					$ 0
Treasury stock (in shares)		(1,350,175)			(1,350,175)			(825,175)
Shares issued to Centre Lane related to debt financing | $				$ 1,926		$ 1,926
Number Outstanding (in shares)		18,869,316		31,173,316	18,869,316	31,173,316		21,362,066
Common stock warrants expired in period (in shares)		1,579,000		4,825,000	2,492,750	4,825,000
Settlement Agreement
Option Indexed to Issuer's Equity [Line Items]
Shares issued to Centre Lane related to debt financing | $					$ 220
Treasury Stock
Option Indexed to Issuer's Equity [Line Items]
Acquisition of treasury stock (in shares)			(525,000)		(525,000)
Treasury stock (in shares)		(1,350,175)	(1,350,175)	(825,175)	(1,350,175)	(825,175)		(825,175)	[1]	(825,175)	(825,175)
Warrant
Option Indexed to Issuer's Equity [Line Items]
Warrants exercise price (in dollars per share) | $ / shares		$ 0.65			$ 0.65			$ 1
Directors And Committee | Stock Option Plan
Option Indexed to Issuer's Equity [Line Items]
Expiration period	10 years
Number of shares authorized (in shares)	22,500,000
Common stock, shares reserved for future issuance (in shares)		12,273,640			12,273,640
Directors And Committee | 2022 Plan
Option Indexed to Issuer's Equity [Line Items]
Common stock, shares reserved for future issuance (in shares)		12,273,640			12,273,640
Board of Directors Chairman
Option Indexed to Issuer's Equity [Line Items]
Preferred stock dividends | $					$ 692			$ 692
Series A Convertible Preferred Stock
Option Indexed to Issuer's Equity [Line Items]
Preferred stock, dividend rate, percentage					10%
Series E Convertible Preferred Stock
Option Indexed to Issuer's Equity [Line Items]
Preferred stock, dividend rate, percentage					10%
Series F-1 Convertible Preferred Stock
Option Indexed to Issuer's Equity [Line Items]
Preferred stock, liquidation preference (in dollars per share) | $ / shares		$ 0.50			$ 0.50
Series F-2 Convertible Preferred Stock
Option Indexed to Issuer's Equity [Line Items]
Preferred stock, liquidation preference (in dollars per share) | $ / shares		0.50			0.50
Series F-3 Convertible Preferred Stock
Option Indexed to Issuer's Equity [Line Items]
Preferred stock, liquidation preference (in dollars per share) | $ / shares		$ 0.40			$ 0.40
[1]*Derived from audited consolidated financial statements

SHAREHOLDERS_ DEFICIT - SCHEDUL

SHAREHOLDERS’ DEFICIT - SCHEDULE OF COMMON SHARES ISSUED DURING THE PERIOD (Details) - USD ($) $ in Thousands	3 Months Ended				6 Months Ended
	Jun. 30, 2024	Mar. 31, 2024	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2024	Jun. 30, 2023
Equity [Abstract]
Shares issued to Centre Lane related to debt financing (in shares)			21,401,993			21,401,993
Shares issued to Centre Lane related to debt financing			$ 1,926			$ 1,926
Common stock issued for options exercised (in shares)	63,250		70,000		63,250	70,000
Common stock issued for options exercised	$ 1		$ 1		$ 1	$ 1
Common stock issued for services rendered (in shares)	0		0		279,452	190,000
Common stock issued for services rendered	$ 0	$ 16	$ 0	$ 31	$ 16	$ 31
Total (in shares)	63,250		21,471,993		342,702	21,661,993
Total	$ 1		$ 1,927		$ 17	$ 1,958

SHAREHOLDERS_ DEFICIT - SCHED_2

SHAREHOLDERS’ DEFICIT - SCHEDULE OF WARRANT OUTSTANDING (Details) - USD ($) $ / shares in Units, $ in Thousands	Jun. 30, 2024	Dec. 31, 2023	Jun. 30, 2023
Share-Based Payment Arrangement, Option, Exercise Price Range [Line Items]
Number Outstanding (in shares)	18,869,316	21,362,066	31,173,316
Gross cash proceeds if exercised	$ 15,203	$ 17,178
1
Share-Based Payment Arrangement, Option, Exercise Price Range [Line Items]
Warrants exercise price (in dollars per share)	$ 1	$ 1
Number Outstanding (in shares)	4,202,808	4,992,308
Gross cash proceeds if exercised	$ 4,203	$ 4,992
0.75
Share-Based Payment Arrangement, Option, Exercise Price Range [Line Items]
Warrants exercise price (in dollars per share)	$ 0.75	$ 0.75
Number Outstanding (in shares)	14,666,508	15,456,008
Gross cash proceeds if exercised	$ 11,000	$ 11,592
0.65
Share-Based Payment Arrangement, Option, Exercise Price Range [Line Items]
Warrants exercise price (in dollars per share)		$ 0.65
Number Outstanding (in shares)		913,750
Gross cash proceeds if exercised		$ 594

LOSS PER SHARE - NARRATIVE (Det

LOSS PER SHARE - NARRATIVE (Details) - shares	Jun. 30, 2024	Mar. 31, 2024	Dec. 31, 2023		Jun. 30, 2023	Mar. 31, 2023	Dec. 31, 2022	[1]
Earnings Per Share, Basic, by Common Class, Including Two Class Method [Line Items]
Common stock, issued (in shares)	172,445,836		172,103,134
Common stock, outstanding (in shares)	171,095,661		171,277,959
Treasury stock (in shares)	1,350,175		825,175
Common Stock
Earnings Per Share, Basic, by Common Class, Including Two Class Method [Line Items]
Common stock, issued (in shares)	172,445,836	172,382,586	172,103,134	[1]	172,106,629	150,634,636	150,444,636
Common stock, outstanding (in shares)	171,095,661				171,281,454
Treasury Stock
Earnings Per Share, Basic, by Common Class, Including Two Class Method [Line Items]
Treasury stock (in shares)	1,350,175	1,350,175	825,175	[1]	825,175	825,175	825,175
[1]*Derived from audited consolidated financial statements

LOSS PER SHARE - SCHEDULE OF LO

LOSS PER SHARE - SCHEDULE OF LOSS PER SHARE (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended				6 Months Ended
	Jun. 30, 2024	Mar. 31, 2024	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2024	Jun. 30, 2023
Numerator:
Net loss	$ (5,208)	$ (4,766)	$ (6,071)	$ (3,796)	$ (9,974)	$ (9,867)
Weighted average shares outstanding
Basic (in shares)	171,095,661		166,779,390		171,155,364	158,291,304
Diluted (in shares)	171,095,661		166,779,390		171,155,364	158,291,304
Weighted average shares outstanding
Basic (in dollars per share)	$ (0.03)		$ (0.04)		$ (0.06)	$ (0.06)
Diluted (in dollars per share)	$ (0.03)		$ (0.04)		$ (0.06)	$ (0.06)

LOSS PER SHARE - SCHEDULE OF AN

LOSS PER SHARE - SCHEDULE OF ANTI DILUTIVE SECURITIES EXCLUDED FROM THE WEIGHTED-AVERAGE SHARES (Details) - shares	6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Shares subject to exercise of warrants (in shares)	18,869,316	31,173,316	21,362,066
Shares unvested and subject to exercise of stock options
Antidilutive securities (in shares)	10,226,360	5,956,785
Shares subject to conversion of convertible notes
Antidilutive securities (in shares)	0	200,000

RELATED PARTIES (Details)

RELATED PARTIES (Details) $ in Thousands	6 Months Ended
	Jun. 30, 2024 USD ($) amendment shares	Dec. 31, 2023 USD ($)	Apr. 20, 2023 shares	Nov. 30, 2018
Related Party Transaction [Line Items]
Common stock, issued (in shares) | shares	34,051,993
Number of amendments | amendment	20
Accrued unpaid preference dividend	$ 692	$ 692
10% Convertible Promissory Notes
Related Party Transaction [Line Items]
Notes payable	$ 80
Debt instrument, interest rate, percent	10%			10%
Affiliated Entity | Centre Lane Partners
Related Party Transaction [Line Items]
Notes payable	$ 74,600	70,200
Board of Directors Chairman
Related Party Transaction [Line Items]
Notes payable	$ 80	$ 80
Bright Mountain Media, Inc | BV Agency, LLC
Related Party Transaction [Line Items]
Ownership percentage	12.40%
Bright Mountain Media, Inc | Centre Lane Partners Master Credit Fund II, L.P
Related Party Transaction [Line Items]
Ownership percentage	8.80%
Seventeenth Amendment
Related Party Transaction [Line Items]
Common stock, issued (in shares) | shares			21,401,993

INCOME TAXES (Details)

INCOME TAXES (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Income Tax Disclosure [Abstract]
Income tax provision	$ 0	$ 0	$ 0	$ 0
Unrecognized tax benefits	0		0		$ 0
Interest and penalties	$ 0	$ 0	$ 0	$ 0

SUBSEQUENT EVENTS (Details)

SUBSEQUENT EVENTS (Details) - USD ($) $ in Thousands		3 Months Ended		6 Months Ended
	Jul. 01, 2024	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Nov. 30, 2018
Subsequent Event [Line Items]
Cash paid for interest		$ 139	$ 161	$ 139	$ 161
10% Convertible Promissory Notes
Subsequent Event [Line Items]
Debt instrument, interest rate, percent		10%		10%		10%
10% Convertible Promissory Notes | Subsequent Event
Subsequent Event [Line Items]
Repayments of notes payable	$ 80
Cash paid for interest	$ 43