Bright Mountain Media (BMTM) 10-Q 20 Nov 18 2018 Q3 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	9 Months Ended
	Sep. 30, 2018	Nov. 21, 2018
Document And Entity Information
Entity Registrant Name	Bright Mountain Media, Inc.
Entity Central Index Key	1,568,385
Document Type	10-Q
Document Period End Date	Sep. 30, 2018
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Is Entity's Reporting Status Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Emerging Growth Company	true
Entity Ex Transition Period	false
Entity Small Business	true
Entity Common Stock, Shares Outstanding		57,288,864
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2,018

CONDENSED CONSOLIDATED BALANCE

CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($)	Sep. 30, 2018	Dec. 31, 2017
Current assets
Cash and Cash Equivalents	$ 553,411	$ 140,022
Accounts Receivable, net	693,253	879,770
Inventories	356,357	611,468
Prepaid Expenses and Other Current Assets	343,833	145,732
Total current assets	1,946,854	1,776,992
Property and Equipment, net	68,702	89,500
Website Acquisition Assets, net	192,535	393,417
Intangible Assets, net	561,023	967,774
Goodwill	988,926	446,426
Prepaid Services and Consulting Agreements - Long Term	1,240,000	0
Other Assets	40,670	44,608
Total Assets	5,038,710	3,718,717
Current Liabilities
Accounts Payable	628,920	1,172,827
Accrued Expenses	303,478	90,000
Accrued Interest - Related Party	16,550	0
Premium Finance Loan Payable	11,092	63,133
Deferred Rent - Short Term	3,097	2,468
Deferred Revenues	5,965	9,735
Long Term Debt, Current Portion	384,034	767,071
Total Current Liabilities	1,353,136	2,105,234
Long term Deferred Rent	14,454	16,418
Long Term Debt to Related Parties, net	1,351,186	1,198,893
Long Term Debt, net of current portion	0	54,950
Total Liabilities	2,718,776	3,375,495
Commitments and contingencies
Shareholders' Equity
Common stock, par value $0.01, 324,000,000 shares authorized, 57,288,864 and 46,168,864 issued and outstanding	572,889	461,689
Additional Paid-in Capital	16,295,502	11,685,685
Accumulated Deficit	(14,572,582)	(11,818,902)
Total Shareholders' Equity	2,319,934	343,222
Total Liabilities and Shareholders' Equity	5,038,710	3,718,717
Series A Preferred Stock [Member]
Shareholders' Equity
Preferred Stock, par value $0.01, 20,000,000 shares authorized	1,000	1,000
Series B Preferred Stock [Member]
Shareholders' Equity
Preferred Stock, par value $0.01, 20,000,000 shares authorized	0	0
Series C Preferred Stock [Member]
Shareholders' Equity
Preferred Stock, par value $0.01, 20,000,000 shares authorized	0	0
Series D Preferred Stock [Member]
Shareholders' Equity
Preferred Stock, par value $0.01, 20,000,000 shares authorized	0	0
Series E Preferred Stock [Member]
Shareholders' Equity
Preferred Stock, par value $0.01, 20,000,000 shares authorized	$ 23,125	$ 13,750

CONDENSED CONSOLIDATED BALANC_2

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) - $ / shares	Sep. 30, 2018	Dec. 31, 2017
Preferred stock, par value per share	$ .01	$ .01
Preferred stock, shares authorized	20,000,000	20,000,000
Common stock, par value per share	$ .01	$ .01
Common stock, shares authorized	324,000,000	324,000,000
Common stock, shares issued	57,288,864	46,168,864
Common stock, shares outstanding	57,288,864	46,168,864
Series A Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	100,000	100,000
Preferred stock, shares outstanding	100,000	100,000
Series B Preferred Stock [Member]
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Series C Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Series D Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Series E Preferred Stock [Member]
Preferred stock, shares authorized	2,500,000	2,500,000
Preferred stock, shares issued	2,312,500	1,375,000
Preferred stock, shares outstanding	2,312,500	1,375,000

CONDENSED CONSOLIDATED STATEMEN

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Revenues
Advertising	$ 185,417	$ 126,098	$ 1,159,751	$ 329,731
Product	203,485	589,402	897,536	1,713,688
Total revenues	388,902	715,500	2,057,287	2,043,419
Cost of revenue
Advertising	117,175	11,669	810,744	24,031
Product	142,234	387,360	672,751	1,116,465
Total Cost of revenue	259,409	399,029	1,483,495	1,140,496
Gross profit	129,493	316,471	573,792	902,923
Selling, general and administrative expenses	883,478	797,268	2,985,391	2,746,236
Loss from operations	(753,985)	(480,797)	(2,411,599)	(1,843,313)
Other income (expense)
Interest income	1,153	232	2,169	451
Interest expense	(16,014)	(5,912)	(41,217)	(75,663)
Interest expense - related party	(101,526)	(95,478)	(303,033)	(220,610)
Total other income (expense)	(116,387)	(101,158)	(342,081)	(295,822)
Net Loss	(870,372)	(581,955)	(2,753,680)	(2,139,135)
Preferred stock dividends
Series A and Series E preferred stock	24,565	1,122	58,069	3,849
Total preferred stock dividends	24,565	1,122	58,069	3,849
Net loss attributable to common shareholders	$ (894,937)	$ (583,077)	$ (2,811,749)	$ (2,142,984)
Basic and diluted net loss per share	$ (0.02)	$ (0.01)	$ (0.06)	$ (0.05)
Weighted average shares outstanding - basic and diluted	51,728,049	45,126,811	49,388,322	44,973,345

CONDENSED CONSOLIDATED STATEM_2

CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY (Unaudited) - 9 months ended Sep. 30, 2018 - USD ($)	Preferred Stock [Member]	Common Stock [Member]	Additional Paid-in Capital [Member]	Accumulated Deficit [Member]	Total
Balance at Dec. 31, 2017	$ 14,750	$ 461,689	$ 11,685,685	$ (11,818,902)	$ 343,222
Balance, shares at Dec. 31, 2017	1,475,000	46,168,864
Common stock issued for 10% dividend payment pursuant to Series A preferred stock Subscription Agreements		$ 100	(100)		0
Common stock issued for 10% dividend payment pursuant to Series A preferred stock Subscription Agreements, shares		10,000
Issuance of Series E preferred Stock ($0.40/share)	$ 9,375		365,625		375,000
Issuance of Series E preferred Stock ($0.40/share), shares	937,500
Series E 10% preferred stock dividend			(58,069)		(58,069)
Stock option vesting expense			19,961		19,961
Units issued for cash ($0.40/share)		$ 101,000	3,535,000		3,636,000
Units issued for cash ($0.40/share), shares		10,100,000
Shares issued to Spartan Capital for prepaid consulting contract		$ 10,000	740,000		750,000
Shares issued to Spartan Capital for prepaid consulting contract, shares		1,000,000
Stock issued for services		$ 100	7,400		7,500
Stock issued for services, shares		10,000
Net loss				(2,753,680)	(2,753,680)
Balance at Sep. 30, 2018	$ 24,125	$ 572,889	$ 16,295,502	$ (14,572,582)	$ 2,319,934
Balance, shares at Sep. 30, 2018	2,412,500	57,288,864

CONDENSED CONSOLIDATED STATEM_3

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) - USD ($)	9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017
Cash flows from operating activities:
Net loss	$ (2,753,680)	$ (2,139,135)
Adjustments to reconcile net loss to net cash and cash equivalents used in operations:
Depreciation	20,661	18,925
Amortization of debt discount	160,355	151,843
Amortization of intangibles	262,633	227,418
Stock option compensation expense	19,961	95,821
Stock issued for services	7,500	25,860
Gain on sale of property and equipment	(749)	0
Provision for bad debts	63,051	0
Changes in operating assets and liabilities:
Accounts receivable	103,940	48,925
Inventory	255,111	142,550
Prepaid expenses and other current assets	(48,101)	61,223
Prepaid Services and Consulting contracts	(640,000)
Other assets	3,938	134,903
Accounts payable	(543,891)	(203,673)
Accrued expense	15,978	39,236
Accrued interest - related party	16,550	10,958
Deferred rents	(1,335)	16,692
Deferred revenues	(3,770)	0
Net cash used in operating activities	(3,061,848)	(1,368,454)
Cash flows from investing activities:
Purchase of property and equipment	(1,213)	(14,305)
Cash received for sale of property and equipment	2,100	0
Cash paid for acquisition, net of cash received	0	(207,802)
Net cash provided by (used in) investing activities	887	(222,107)
Cash flows from financing activities:
Proceeds from issuance of preferred stock	375,000	200,000
Proceeds from issuance of common stock, net of commissions	3,636,000	50,000
Repayments on insurance premium notes payable	(52,041)	(53,643)
Dividend payments	(54,685)	0
Principal payment on Notes Payable	(429,924)	(113,078)
Long-term debt - Related parties	0	1,460,000
Net cash provided by financing activities	3,474,350	1,543,279
Net increase (decrease) in cash	413,389	(47,282)
Cash and cash equivalents at beginning of period	140,022	162,795
Cash and cash equivalents at end of period	553,411	115,513
Supplemental disclosure of cash flow information
Cash paid for: Interest	158,192	92,783
Non-cash investing and financing activities
Premium finance loan payable recorded as prepaid	0	18,885
Beneficial conversion of debt discount to additional paid in capital	0	615,625
Valuation of common stock warrants issued to Spartan Capital	380,409	0
Accounts receivable charged against notes payable - Daily Engage Media	19,525	0
Common stock issued for acquisition of Daily Engage Media	0	429,091
Notes payable issued for acquisition of Daily Engage Media	0	380,000
Adjustment to Goodwill for undisclosed liability assumed in the acquisition of Daily Engage Media	197,500	0
Stock issued for prepaid services and consulting agreements	$ 750,000	$ 0

NATURE OF OPERATIONS AND SUMMAR

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	9 Months Ended
	Sep. 30, 2018
Accounting Policies [Abstract]
NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	Organization and Nature of Operations Bright Mountain Media, Inc. is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011. Its wholly owned subsidiary, Bright Watches, LLC was formed as a Florida limited liability company in December 2015, and its wholly owned subsidiary Daily Engage Media Group LLC (“Daily Engage Media”) was formed as a New Jersey limited liability company in February 2015. When used herein, the terms "BMTM, the "Company," "we," "us," "our" or "Bright Mountain" refers to Bright Mountain Media, Inc. and its subsidiaries. Bright Mountain is a digital media holding company whose primary focus is connecting brands with consumers as a full advertising services platform. The Company’s assets include an ad network, an ad exchange platform and 25 websites (owned and/or managed) that provide content, services and products. In addition, the Bright Mountain Media ad exchange network will be fully developed and implemented in the fourth quarter of 2018. The websites are primarily geared for a young, male audience with several that focus on active, reserve and retired military audiences as well as law enforcement and first responders. With the acquisition of Daily Engage Media in September 2017, the Company has acquired the software and expertise to scale this side of the business. Two of our websites operate as e-commerce platforms, one of which, Bright Watches, is non-strategic to the current direction of our business. In December 2016, we acquired the assets, constituting the Black Helmet Apparel business (“Black Helmet Apparel”), from Sostre Enterprises, Inc. Assets acquired included various website properties and content, social media content, inventory and other intellectual property rights. On September 19, 2017, under the terms of an Amended and Restated Membership Interest Purchase Agreement with Daily Engage Media, and its members, the Company acquired 100% of the membership interests of Daily Engage Media. Launched in 2015, Daily Engage Media is an ad network that connects advertisers with approximately 200 digital publications worldwide. Principles of Consolidation and Basis of Presentation The condensed consolidated financial statements include the accounts of the Company and all of its wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in the condensed consolidated financial statements. The accompanying unaudited financial statements for the three and nine months ended September 30, 2018 and 2017 have been prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) applicable to interim financial information and the requirements of Form 10-Q and Article 8 of Regulation S-X of the SEC. Accordingly, they do not include all of the information and disclosures required by accounting principles generally accepted in the United States for complete consolidated financial statements. In the opinion of management, such condensed consolidated financial statements include all adjustments (consisting of normal recurring accruals) necessary for the fair presentation of the condensed consolidated financial position and the condensed consolidated results of operations. The condensed consolidated results of operations for periods presented are not necessarily indicative of the results to be expected for the full year. The condensed consolidated balance sheet information as of December 31, 2017 was derived from the audited consolidated financial statements included in the Company's Annual Report on Form 10-K for the year ended December 31, 2017, as filed with the SEC on April 2, 2018. The interim condensed consolidated financial statements should be read in conjunction with that report. Reclassification Certain reclassifications have been made to the December 31, 2017 consolidated balance sheet to conform to the September 30, 2018 consolidated balance sheet presentation. Use of Estimates Our consolidated financial statements are prepared in accordance with GAAP. These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets and the valuation of equity-based transactions. Cash and Cash Equivalents The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. Fair Value of Financial Instruments and Fair Value Measurements The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for financial and non-financial assets and liabilities in accordance with Accounting Standards Codification (“ASC”) 820 “ Fair Value Measurements and Disclosures Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities. Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active. Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use. Accounts Receivable Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 60 or net 90 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made. Inventories Inventories consist of finished goods and are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value. Revenue Recognition The Company recognizes revenue on our products in accordance with ASC 605, “ Revenue Recognition Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly; Advertising revenue is received directly from companies who pay the Company a monthly fee for advertising space and; Advertising revenues are generated by users “clicking” on website advertisements utilizing several ad network partners. Revenues are recognized net of their fees for Company owned websites. The Company recognizes revenue based on monthly billings of ad network activity, with adjustments for invalid traffic. Our advertising revenue generated from the Daily Engage and Bright Mountain businesses are consistent with the above section. However, the two scenarios that arise from revenue generation and recognition include our owned and operated website advertising revenue which requires little to no cost of revenue, as well as advertising on non-owned websites which creates costs to those website owners and the Company makes a range of 18% to 20% of the gross revenues on these contractual agreements. Cost of Revenues Components of costs of revenues for the products segment include product costs, shipping costs to customers and any inventory adjustments for product sales. Cost of revenue for the advertising segment consists of revenue share payments to media providers and website publishers that are directly related to a revenue generating event. The Company becomes obligated to make the revenue share payments in the period the advertising impressions, click throughs, actions or lead-based information are delivered or occur. The Daily Engage Media portion of the advertising segment cost of revenue consists of revenue share payments to media providers and website publishers that are directly related to a revenue generating event. The Company becomes obligated to make the revenue share payments in the period the advertising impressions, click throughs, actions or lead-based information are delivered or occur. Shipping and Handling Costs The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues. Sales Return Reserve Policy Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time. Property and Equipment Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of five to seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets with a purchase price below our capitalization threshold of $500 are expensed as incurred. Website Development Costs The Company accounts for its website development costs in accordance with ASC 350-50, “ Website Development Costs ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years. For the three and nine months ended September 30, 2018 and 2017, all platform and website development costs have been expensed. Amortization and Impairment of Long-Lived Assets Amortization and impairment of long-lived assets are non-cash expenses relating primarily to intangible assets. The Company accounts for long-lived assets in accordance with the provisions of ASC 360-10 “ Accounting for the Impairment or Disposal of Long-Lived Assets Website acquisition costs are amortized over three years and intangible assets are amortized over up to eight years. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. While it is likely that we will have significant amortization expense as we continue to acquire websites, we believe that intangible assets represent costs incurred by the acquired website to build value prior to acquisition and the related amortization and impairment charges of assets, if applicable, are not ongoing costs of doing business. Amortization expense is included in selling, general and administrative expenses on the accompanying condensed consolidated statement of operations. Stock-Based Compensation The Company accounts for stock-based instruments issued to employees for services in accordance with ASC 718 “ Compensation – Stock Compensation Equity-Based Payments to Non-Employees Advertising, Marketing and Promotion Costs Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the three and nine months ended September 30, 2018 and 2017, advertising, marketing and promotion expense was $67,976 and $66,436 and $203,863 and $231,669, respectively. Income Taxes We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized. The Company follows the provisions of ASC 740-10 Accounting for Uncertain Income Tax Positions. As of September 30, 2018, tax years 2017, 2016, and 2015 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years. Basic and Diluted Net Earnings (Loss) Per Common Share In accordance with ASC 260-10 “ Earnings Per Share Segment Information In accordance with the provisions of ASC 280-10, “ Disclosures about Segments of an Enterprise and Related Information Recent Accounting Pronouncements May 2014, the Financial Accounting Standards Board (“FASB”) issued ASU 2014-09, "Revenue from Contracts with Customers (Topic 606) The Company’s revenue recognition is based on sales for advertising revenue with an adjustment for invalid traffic which would be determined based on known trends and historical data. The current historic data considers an adjustment of approximately 1 to 23% of revenues. The Company will also address future cash flow in determining its allowance for doubtful accounts. In July 2015, FASB issued ASU No. 2015-11 , “Inventory (Topic 330): Simplifying the Measurement of Inventory . In February 2016, the FASB issued ASU 2016-02 “ Leases In April 2016, the FASB issued ASU No. 2016-15, “Classification of Certain Cash Receipts and Cash Payments” In June 2016, the FASB issued ASU 2016-13 “Financial Instruments – Credit Losses” ASU 2016-13 also revises the approach to recognizing credit losses for available-for-sale securities by replacing the direct write-down approach with the allowance approach and limiting the allowance to the amount at which the security’s fair value is less than the amortized cost. In addition, ASU 2016-13 provides that the initial allowance for credit losses on purchased credit impaired financial assets will be recorded as an increase to the purchase price, with subsequent changes to the allowance recorded as a credit loss expense. ASU 2016-13 also expands disclosure requirements regarding an entity’s assumptions, models and methods for estimating the allowance for credit losses. The amendments of this Update are effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Early adoption is permitted as of January 1, 2019. The Company is currently evaluating the impact the adoption of this new standard will have on its consolidated financial statement s. In November 2016, the FASB issued ASU 2016-18, “Statement of Cash Flows –Restricted Cash” In January 2017, the FASB issued 2017-04, Intangibles - Goodwill and Other

GOING CONCERN

GOING CONCERN	9 Months Ended
	Sep. 30, 2018
GOING CONCERN [Abstract]
GOING CONCERN	The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained a net loss of ($2,753,680) and used net cash in operating activities of ($3,061,848) for the nine months ended September 30, 2018. The Company had an accumulated deficit of ($14,572,582) at September 30, 2018. These factors raise substantial doubt about the ability of the Company to continue as a going concern. The Company's continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital from investors and related parties to sustain its current level of operations. Management plans to continue to raise additional capital through private placements and is exploring additional avenues for future fund-raising through both public and private sources. While we have engaged a placement agent to assist us in raising capital, the placement agent is acting on a best efforts basis and there are no assurances we will be successful in raising additional capital during the balance of 2018 through the sale of our securities. The condensed consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

ACQUISITIONS

ACQUISITIONS	9 Months Ended
	Sep. 30, 2018
Business Combinations [Abstract]
ACQUISITIONS	On September 19, 2017 the Company, Daily Engage Media, and the owners of the membership interests in Daily Engage Media entered into an Amended and Restated Membership Interest Purchase Agreement (the “Daily Engage Purchase Agreement”) under which the Company acquired 100% of the membership interests of Daily Engage Media in exchange for common stock, promissory notes and the satisfaction of certain debt obligations of the acquired entity totaling approximately $888,000. In accordance with ASC 805 “Business Combinations” the measurement period for the acquisition was for one year during which the Company reevaluated the assets acquired, liabilities assumed and the goodwill resulting from the transaction as well as the change in amortization as a result of changes in the provisional amounts as if the accounting had been completed at the acquisition date. The allocation of the purchase price to the assets acquired and liabilities assumed based on management’s estimate of fair values at the date of acquisition and as restated was as follows: At Acquisition Liability Assumed Adjustment Measurement Date Tangible assets acquired $ 361,770 $ — $ — $ 361,770 Liabilities assumed (562,006 ) (197,500 )(1) — (759,506 ) Net liabilities assumed $ (200,236 ) $ (197,500 ) $ — $ (397,736 ) Exchange platform $ 50,000 $ — $ (50,000 )(2) $ — Tradename 150,000 — (118,000 )(2) 32,000 Customer relationships 250,000 — (63,000 )(2) 187,000 Non-compete agreements 192,000 — (114,000 )(2) 78,000 Unallocated purchase price 446,426 197,500 345,000 )(2) 988,926 Total purchase price $ 1,088,426 $ 197,500 $ — $ 1,285,926 (1) During August 2018, the Company became aware of an additional liability in the form of a settlement of a legal claim for an unpaid vendor liability which was not disclosed to the Company at the time of the acquisition. The settlement claim of $197,500 is included in accrued expenses at September 30, 2018. (2) A valuation was performed at the end of the measurement period to determine the fair value of acquired intangible assets as defined in ASC 820-10. The valuation and corresponding measurement of assets acquired and liabilities assumed resulted in adjustments to the provisional amounts of intangible assets recognized at the original acquisition date. The final accounting for the acquisition resulted in a decrease in accumulated amortization and amortization expense of approximately $45,000 as of and for the nine months ended September 30, 2018. Pro forma results The following table sets forth a summary of the unaudited pro forma results of the Company as if the acquisition of the Daily Engage Media, which was closed in September 2017, had taken place on the first day of the periods presented. These combined results are not necessarily indicative of the results that may have been achieved had the business been acquired as of the first day of the periods presented. Three Months Ended Nine Months Ended September 30, 2017 September 30, 2017 Total revenue $ 1,076,113 $ 3,442,272 Total expenses (1,947,279 ) (5,846,274 ) Preferred stock dividend (1,122 ) (3,849 ) Net loss attributable to common shareholders $ (872,288 ) $ (2,407,851 ) Basic and diluted net loss per share $ (0.02 ) $ (0.05 )

INVENTORIES

INVENTORIES	9 Months Ended
	Sep. 30, 2018
Inventory Disclosure [Abstract]
INVENTORIES	At September 30, 2018 and December 31, 2017 inventories consisted of the following: September 30, 2018 December 31, 2017 Product inventory: clocks and watches $ 183,909 $ 453,852 Product inventory: other inventory 194,896 180,064 Total inventory balance 378,805 633,916 Less: inventory allowance for slow moving (22,448 ) (22,448 ) Total inventory balance, net $ 356,357 $ 611,468

PREPAID EXPENSES AND OTHER CURR

PREPAID EXPENSES AND OTHER CURRENT ASSETS	9 Months Ended
	Sep. 30, 2018
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
PREPAID COSTS AND EXPENSES	At September 30, 2018 and December 31, 2017, prepaid expenses and other current assets consisted of the following: September 30, 2018 December 31, 2017 Prepaid rent $ 2,954 $ 50,417 Prepaid insurance 15,497 92,322 Prepaid inventory 15,382 2,993 Prepaid services and consulting agreements, current 310,000 — $ 343,833 $ 145,732

PROPERTY AND EQUIPMENT

PROPERTY AND EQUIPMENT	9 Months Ended
	Sep. 30, 2018
Property, Plant and Equipment [Abstract]
PROPERTY AND EQUIPMENT	At September 30, 2018 and December 31, 2017, property and equipment consisted of the following: Useful Lives September 30, 2018 December 31, 2017 Furniture and fixtures 3-5 years $ 78,857 $ 78,994 Computer equipment 3 years 59,511 59,511 Leasehold improvements 5 years 39,384 39,384 Total property and equipment 177,752 177,889 Less: accumulated depreciation (109,050 ) (88,389 ) Total property and equipment, net $ 68,702 $ 89,500 Depreciation expense for the three and nine months ended September 30, 2018 and 2017, was $7,809 and $6,777 and $20,661 and $18,925, respectively.

WEBSITE ACQUISITION AND INTANGI

WEBSITE ACQUISITION AND INTANGIBLE ASSETS	9 Months Ended
	Sep. 30, 2018
Website Acquisition And Intangible Assets
WEBSITE ACQUISITION AND INTANGIBLE ASSETS	At September 30, 2018 and December 31, 2017, respectively, website acquisitions, net consisted of the following: September 30, 2018 December 31, 2017 Website Acquisition Assets $ 1,367,189 $ 1,417,189 Less: accumulated amortization (963,457 ) (812,575 ) Less: accumulated impairment loss (211,197 ) (211,197 ) Website Acquisition Assets, net $ 191,535 $ 393,417 At September 30, 2018 and December 31, 2017, respectively, intangible assets, net consisted of the following: Useful Lives September 30, 2018 December 31, 2017 Tradename 5 years 182,000 300,000 Customer relationships 5 years 439,000 502,000 Non-compete agreements 5-8 years 198,000 312,000 Total Intangible Assets $ 819,000 $ 1,114,000 Less: accumulated amortization (207,750 ) (95,999 ) Less: accumulated impairment loss (50,227 ) (50,227 ) Intangible assets, net $ 561,023 $ 967,774 Amortization expense for the three and nine-month periods ending September 30, 2018 and 2017 was $49,727 and $75,876 and $262,633 and $227,418, respectively, related to both the website acquisition costs and the intangible assets. The final accounting for the acquisition of as noted in Note 3, resulted in a decrease in accumulated amortization and amortization expense and approximately $61,000 as of and for the nine months ended September 30, 2018.

SEGMENT INFORMATION

SEGMENT INFORMATION	9 Months Ended
	Sep. 30, 2018
Segment Reporting [Abstract]
SEGMENT INFORMATION	The Company has two identifiable segments as of September 30, 2018; products and advertising. The products segment sells merchandise directly to customers thorough e-commerce distributor portals such as Amazon and eBay, and through our proprietary websites and retail location. The advertising segment is focused on producing advertising revenue generated by users “clicking on” and/or viewing website advertisements utilizing several ad network partners and direct advertisers and subscription revenue generated by the sale of access to premium versions of our websites and to career postings on one of our websites. The subscription revenues are about 0.7% of the total advertising segment revenue. The following information represents segment activity for the three and nine month periods ended September 30, 2018 and 2017. For the three months ended For the three months ended September 30, 2018 September 30, 2017 Products Advertising Total Products Advertising Total Revenues $ 203,485 $ 185,417 $ 388,902 $ 589,402 $ 126,098 $ 715,500 Intangible amortization $ 21,694 $ 28,033 $ 49,727 $ 31,267 $ 44,609 $ 75,876 Depreciation $ 3,025 $ 4,784 $ 7,809 $ 6,468 $ 309 $ 6,777 Loss from operations $ (328,942 ) $ (425,043 ) $ (753,985 ) $ (528,446 ) $ 47,649 $ (480,797 ) Segment assets $ 1,264,661 $ 3,774,049 $ 5,038,710 $ 1,393,662 $ 2,062,153 $ 3,455,815 Purchase of assets $ 1,213 $ — $ 1,213 $ — $ 207,802 $ 207,802 For the nine months ended For the nine months ended September 30, 2018 September 30, 2017 Products Advertising Total Products Advertising Total Revenues $ 897,536 $ 1,159,751 $ 2,057,287 $ 1,713,688 $ 329,731 $ 2,043,419 Intangible amortization $ 116,301 $ 146,332 $ 262,633 $ 93,801 $ 133,617 $ 227,418 Depreciation $ 9,014 $ 11,647 $ 20,661 $ 16,753 $ 2,172 $ 18,925 Loss from operations $ (1,052,112 ) $ (1,359,487 ) $ (2,411,599 ) $ (1,373,721 ) $ (469,592 ) $ (1,843,313 ) Segment assets $ 1,264,661 $ 3,774,049 $ 5,038,710 $ 1,393,662 $ 2,062,153 $ 3,455,815 Purchase of assets $ 1,213 — $ 1,213 $ 14,305 207,802 $ 222,107

NOTES PAYABLE

NOTES PAYABLE	9 Months Ended
	Sep. 30, 2018
Notes Payable [Abstract]
NOTES PAYABLE	Long Term Debt to Related Parties Between September 2016 and August 2017, the Company issued a series of convertible notes payable to an executive officer and member of our board of directors. The notes mature five years from issuance at which time all principal and interest are payable. Interest rates on the notes range from 6% to 12% and the notes are convertible at any time prior to maturity at conversion prices ranging from $0.40 to 0.50 per share. The Company recognized a beneficial conversion feature when the fair value of the underlying common stock to which the note is convertible into was in excess of the face value of the note. For notes payable, under this criteria, the intrinsic value of the beneficial conversion features was recorded as a debt discount with a corresponding amount to additional paid in capital. The debt discount is being amortized to interest over the five-year life of the note using the effective interest method. The principal balance of these notes payable was $2,035,000 at September 30, 2018 and December 31, 2017 and discounts recognized upon respective origination dates as a result of the beneficial conversion feature total $1,018,125. As of September 30, 2018, and December 31, 2017, the total convertible notes payable to related party net of discounts was $1,351,186 and $1,198,893, respectively. See further discussion regarding the above long-term debt to related parties in Note 13 Subsequent Events. Notes Payable On November 30, 2016, the Company entered into a promissory note agreement with an unaffiliated party in the principal amount of $500,000. The note is unsecured and carries an interest rate of 10% per annum and matured on June 30, 2018, and the parties have agreed to extend the maturity to December 31,2018. In the event of default of any loan provision, the lender can declare all or any portion of the unpaid principal and interest immediately due and payable. During the nine-month period ended September 30, 2018 the Company made payments of $350,000, reducing the note balance to $150,000. The Company and the lender extended the maturity date to December 31, 2018. The Company paid $11,004 and $43,252 interest payments for the three and nine months ended September 30, 2018, respectively. In connection with the acquisition of Daily Engage Media, the Company issued promissory notes totaling $380,000. The notes have no stated interest rate and matured on September 19, 2018 and the Company is in default pending the final outcome of the legal matters. The balance of the notes payable at September 30, 2018 and December 31, 2017 were $200,162 and $254,687, respectively. The Company applied payments made on behalf of the former company for the year ended December 31, 2017 of $125,313 and $19,525 for the nine months ended September 30, 2018. In April 2018 the Company paid principal payments of $2,500 to the four note holders, totaling $10,000 and in July 2018, the Company paid $25,000. The Company repaid $25,000 for the three months ended September 30, 2018 to one noteholder who extended the terms of the agreement with the Company for one year. The remaining balance will be paid over a seven-month period. See further discussion in Note 10, under Legal. The Company has a note payable originating from a prior website acquisition. At the time of the acquisition, the Company agreed to pay $150,000, payable monthly in an amount equal to 30% of the net revenues from the website, when collected, with the total amount of the earn out to be paid by January 4, 2019. The Company recorded the future monthly payments totaling $150,000 at a present value of $117,268, net of a discount of $32,732. The present value was calculated at a discount rate of 12% using the estimate future revenues. The balance of the note payable at September 30, 2018 and December 31, 2017, was $58,871 and $67,895 net of discounts of $3,637 and $11,820 respectively. Interest expense on notes payable was $16,014 and $5,912 and $41,217 and $75,663 for the three and nine-month periods ended September 30, 2018 and 2017, respectively, inclusive of amortization of the debt discount of $2,728 and $2,728 and $8,062 and $3,637 for the three and nine months ended September 30, 2018 and 2017, respectively. Interest expense on notes payable – related party was $101,526 and $95,478 and $303,033 and $220,610 for the three and nine month periods ended September 30, 2018 and 2017, respectively, inclusive of amortization of debt discount totaled $51,293 and $49,595 and $152,293 and $116,863, respectively.

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	9 Months Ended
	Sep. 30, 2018
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS AND CONTINGENCIES	The Company leases its corporate offices at 6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487 under a long-term non-cancellable lease agreement expiring on October 31, 2021. The lease terms required base rent payments of approximately $7,260 per month for the first twelve months commencing in September 2018, with a 3% escalation each year. Included in other assets is a required security deposit of $18,100. Rent is all-inclusive and includes electricity, heat, air-conditioning, and water. The Company leases retail space for its product sales division at 4900 Linton Boulevard, Bay 17A, Delray Beach, FL 33445 under a two long-term, non-cancellable lease agreement, which contain renewal options. The leases commenced in January 2017 and are in effect for a period of five years. Minimum base rentals total approximately $6,000 per month, escalating 3% per year thereafter. The Company also provided a $10,000 security deposit and prepaid $96,940 in future rents on the facility through the funding of certain leasehold improvements. Prepaid rent totaled $7,826 and $50,417 at September 30, 2018 and December 31, 2017, respectively. The Company leases a warehouse facility in Orlando, Florida consisting of approximately 2,667 square feet. The lease commenced in April 2016, expiring in April 2021 with an initial base rental rate of $1,641 per month, and escalating at approximately 3% per year thereafter. Rent expense for the three and nine months ended September 30, 2018 and 2017 was $68,664 and $72,155 and $206,590 and $190,080, respectively. Legal Effective July 18, 2018 we terminated the employment agreements with each of Messrs. Harry G. Pagoulatos and George G. Rezitis for cause. Messrs. Pagoulatos and Rezitis had been employed by us as chief operating officer and chief technology officer, respectively, of our Daily Engage Media subsidiary since our acquisition of that company in September 2017. Mr. Todd Speyer, our Vice President, Digital and a member of our board of directors, have assumed operating responsibilities for Daily Engage Media. While the malfeasance of Messrs. Harry G. Pagoulatos and George G. Rezitis giving rise to their for cause termination adversely affected our results of operations for the third quarter, we do not expect that these terminations will result in any material, long-term change in the operations of Daily Engage Media. connection with the matters which lead to our termination for cause of Messrs. Pagoulatos and Rezitis described below, in July 2018 we filed a Verified Complaint for injunctive relief and damages against Messrs. Pagoulatos and Rezitis in the Circuit Court of the 15th Judicial Circuit in and for Palm Beach County, Florida (case number 502018CA008972XXXXMB) alleging their failure, among other things, to provide us with certain login codes and passwords as well as reporting other current information about Daily Engage Media's business. That matter was removed to the Southern District of Florida, United States District Court and ultimately stayed and closed pending a determination of jurisdiction by the pending New Jersey action described below. In July of 2018, Messrs. Pagoulatos and Rezitis , along with a third party who had been a minority owner in Daily Engage Media prior to our acquisition of that company, filed a Complaint in the U.S. District Court, District of New Jersey (case number 2:18-cv-11357-ES-SCM) against our company and our Chief Executive Officer, seeking compensatory and punitive damages and attorneys ' fees , among other items, and alleging , among other items , fraud and breach of contract. We vehemently deny all allegations in the complaint and believe them to be without merit. We filed a Motion to Dismiss this case for a multitude of reasons including, but not restricted to, failure to state a cause of action and jurisdictional and venue arguments as the acquisition and employment agreements provides that any dispute should be heard in either the state or local courts of Palm Beach County, Florida. At the appropriate juncture, we also intend to serve a Rule 11 Motion for Sanctions based upon the fact that the Complaint contains frivolous arguments or arguments with no evidentiary support. In connection with the Daily Engage Media acquisition, the Company entered into three-year employment agreements with two former members of the entity. Under these agreements, the Company is obliged to pay base salaries of $65,000 and $70,000, respectively to the employees with an increase to $75,000 each in the second year of the agreement as well as bonuses to be paid at the discretion of the board of directors. See Legal discussion for further discussion. As described above, the principles of Daily Engage Media failed to disclose an obligation of approximately $200,000. The obligation is included in accrued expenses at September 30, 2018 and the net assets acquired from Daily Engage Media have been adjusted as disclosed in Note 3. A lawsuit has been filed in New York state court to collect this obligation. We intend to vigorously defend this motion. From time-to-time, we may be involved in litigation or be subject to claims arising out of our operations or content appearing on our websites in the normal course of business. Although the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of these ordinary course matters will not have a material adverse effect on our business. Regardless of the outcome, litigation can have an adverse impact on our company because of defense and settlement costs, diversion of management resources and other factors. See Subsequent Events Note 13 for further discussion and Part II, Item 1. Legal Proceedings. Other Commitments On September 5, 2018 the Company entered into a Master Services Agreement with Kubient, Inc. pursuant to which it will provide its programmatic technology platform to us on a non-exclusive basis for the purpose of managing our programmatic business partners. Kubient, Inc. will create a white label reporting portal for the Company and assist us in onboarding our existing RTB (real-time bidding) clients to the new Kubient platform. The Company did not pay anything to Kubient, Inc. for the three and nine months ended September 30, 2018. Under the terms of the two-year agreement, we agreed to pay Kubient, Inc. a percentage of gross billable revenue for all of our RTB activity on the platform. The initial term of the agreement automatically renewed for additional one year term, unless terminated by either party upon 90 days prior notice of non-renewal. The agreement may be terminated by either party, without cause, after the first 90 days of the term upon 30-day notice to the other party. In addition, the agreement may be terminated by either party for breach if not cured on 30-day notice, or upon insolvency or bankruptcy proceedings against either party, subject to cure periods. The agreement contains customary confidentiality and intellectual property ownership provisions. On September 28, 2018 Bright Mountain Media, Inc. entered into a non-binding letter of intent with Kubient, Inc. pursuant to which we may acquire Kubient, Inc. in an all stock transaction. Based in New York City, Kubient, Inc. is a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost across the video advertising ecosystem. The closing of the transaction is subject to customary conditions precedent including satisfactory due diligence by us, the execution of definitive agreements, including an employment agreement with Mr. Paul Roberts, the Chief Executive Officer of Kubient, Inc., and approval by the Kubient, Inc. stockholders. On September 6, 2017 Bright Mountain Media, Inc. entered into a five year Consulting Agreement with the Spartan Capital Securities, LLC (“Spartan Capital”), a broker-dealer and member of FINRA, which under its terms would not become effective until the closing of the private placement in which Spartan Capital served as placement agent as described below. The Consulting Agreement became effective on September 28, 2018 and, accordingly, Spartan Capital was engaged to provide advisory services including, but not limited to advice and input with respect to raising capital, assisting us with strategic introductions, and assisting management with enhancing corporate and shareholder value. The consulting agreement calls for an initial fee of $200,000 as consideration for the termination of a prior agreement between the Company and Spartan. The consulting agreement also calls for payments of $5,000 per month for a term of 60 months to be prepaid upon the effective date of the agreement. In addition, the Company issued Spartan Capital 1,000,000 shares of our common stock valued at $750,000 (the “Consulting Shares”) in accordance with the consulting agreement. On September 6, 2017 we also entered into a five-year M&A Advisory Agreement with Spartan Capital which became effective on September 28, 2018 upon the completion of the private placement for sixty months. Under the terms of the agreement, Spartan Capital will provide consulting services to us related to potential mergers or acquisitions, including candidates, valuations and transaction terms and structures. As consideration for the M&A advisory service we paid Spartan Capital a fee of $500,000 on the effective date of the agreement. The $200,000 initial consulting fee was expensed upon payment and is included in selling, general and administrative expenses for the three and nine months ended September 30, 2018. Consulting fees consisting of $300,000 in cash and $750,000 in common stock as well as the $500,000 M&A advisory fee are considered prepaid expenses, of which $310,000 is considered short-term and is included in prepaid expenses and other current assets as of September 30, 2018. These prepaid expenses will be amortized over 60 months, the term of the respective agreements. For the 36 months from the final closing of this private placement, Spartan Capital has certain rights of first refusal if we decide to undertake a future private or public offering or if we decide to engage an investment banking firm. The Company granted the purchasers in the offering demand and piggy-back registration rights with respect to the shares of our common stock included in the Units and the shares of common stock issuable upon the exercise of the Private Placement Warrants. In addition, the Company agreed to file a resale registration statement within 120 days following the final closing of this offering covering the shares of common stock issuable upon the exercise of the Private Placement Warrants included in the Units. If the Company should fail to timely file this resale registration statement, then within five business days of the end of month we will pay the holders an amount in cash, as partial liquidated damages, equal to 2% of the aggregate purchase price paid by the holder for each 30 days, or portion thereof, until the earlier of the date the deficiency is cured or the expiration of six months from filing deadline. The Company will keep any such registration statement effective until the earlier of the date upon which all such securities may be sold without registration under Rule 144 promulgated under the Securities Act or the date which is six months after the expiration date of the Private Placement Warrants. We are obligated to pay all costs associated with this registration statement, other than selling expenses of the holders. Additional terms of the Private Placement Warrants include: ● standard anti-dilution provisions; ● become subject to a “cashless exercise” under certain conditions; and ● certain call provisions at $0.01 per warrant if our stock trades at or above $1.50 per share for 10 consecutive trading days with an average daily trading volume of not less than 30,000 shares during such 10 consecutive trading day period. The exercise price of the Placement Agent Warrants is also subject to the proportional adjustment in the event of stock splits, stock dividends and similar corporate events, and may be exercised on a cashless basis. We also granted Spartan Capital piggy-back registration rights with respect to the shares of our common stock issuable upon the exercise of the Placement Agent Warrants.

SHAREHOLDERS' EQUITY

SHAREHOLDERS' EQUITY	9 Months Ended
	Sep. 30, 2018
Stockholders' Equity Note [Abstract]
SHAREHOLDERS' EQUITY	Preferred Stock The Company has authorized 20,000,000 shares of preferred stock with a par value of $0.01 (the "Preferred Stock"), issuable in such series and with such designations, rights and preferences as the board of directors may determine. The Company's board of directors has previously designated five series of preferred stock, consisting of 10% Series A Convertible Preferred Stock ("Series A Stock"), 10% Series B Convertible Preferred Stock ("Series B Stock"), 10% Series C Convertible Preferred Stock ("Series C Stock"), 10% Series D Convertible Preferred Stock ("Series D Stock") and 10% Series E Convertible Preferred Stock ("Series E Stock"). At September 30, 2018, there were 100,000 shares of Series A Stock and 2,312,500 shares of Series E Stock issued and outstanding. There are no shares of Series B Stock, Series C Stock or Series D Stock issued and outstanding. The Series A Stock is senior to all other classes of the Company's securities and has a stated value of $0.50 per share. Holders of shares of Series A Stock are entitled to the payment of a 10% dividend payable in shares of the Company’s common stock at a rate of one share of common stock for each 10 shares of Series A Stock, payable annually the 10th business day of January. The shares of Series A Stock are redeemable at the Company's option upon 20 days’ notice for an amount equal to the amount of capital invested. In January 2018 the Company paid 10,000 shares of common stock dividends to the Series A Stockholder of record as dividends on the Series A Stock. On September 6, 2017, the board of directors designated 2,500,000 shares of Preferred Stock as Series E Stock, which such designation was amended on September 29, 2017. Holders of shares of Series E Stock are entitled to 10% dividends, payable monthly as may be permitted under Florida law out of funds legally available therefor. The shares of Series E Stock rank senior to any other class of our equity securities, except for the Series A Stock, have a liquidation preference of $0.40 per share and are not redeemable. The remaining designations, rights and preferences of each of the Series A Stock and Series E Stock are identical, including (i) shares do not have voting rights, except as may be permitted under Florida law, (ii) are convertible into shares of our common stock at the holder's option on a one for one basis, (iii) are entitled to a liquidation preference equal to a return of the capital invested, and (iv) each share will automatically convert into shares of common stock five years from the date of issuance or upon a change in control. Both the voluntary and automatic conversion formulas are subject to proportional adjustment in the event of stock splits, stock dividends and similar corporate events. In September 2017, Mr. W. Kip Speyer, an executive officer and member of our board of directors, purchased an aggregate of 500,000 shares of Series E Stock at a purchase price of $0.40 per share. The Company used the proceeds from these sales for working capital. Dividends paid to Mr. W. Kip Speyer were $20,838 and $58,069 for the three and nine months ended September 30, 2018, respectively. During the nine months ended September 30, 2018 periods, Mr. W. Kip Speyer, an executive officer and member of our board of directors, purchased an aggregate of 937,500 shares of Series E Stock at a purchase price of $0.40 per share. The Company used the proceeds from these sales for working capital. Stock issued for cash In August 2017 the Company issued 125,000 shares of its common stock for $50,000 or $0.40 per share to a private investor. Between January 2018 and September 2018, the Company sold an aggregate of 10,100,000 units of its securities to 71 accredited investors in a private placement exempt from registration under the Securities Act in reliance on exemptions provided by Section 4(a)(2) and Rule 506(b) of Regulation D resulting in gross proceeds to the Company of $4,040,000. Each unit, which was sold at a purchase price of $0.40, consisted of one share of common stock and one five-year warrant to purchase one share of common stock at an exercise price of $0.65 per share. Spartan Capital served as placement agent for the Company in this offering. As compensation for its services, the Company paid Spartan Capital commissions totaling $404,000, and issued Spartan Capital Placement Agents Warrants to purchase an aggregate of 1,010,000 shares of our common stock, including the cash commission and Placement Agent Warrants issued pursuant to the final closing on September 28, 2018 included in the Company’s condensed consolidated statement of changes in shareholders’ equity for the nine months ended September 30, 2018. We used $1.0 million of these proceeds from this final closing for the payment of the fees due Spartan Capital under the terms of the Consulting Agreement and M&A Advisory Agreement described above, and are using the balance for general working capital. The Company issued Spartan Capital five-year placement agent warrants to purchase an aggregate of 1,010,000 shares of the Company's common stock at an exercise price of $0.65 per share. During the period January 2018 to March 2018, warrants to purchase an aggregate of 176,250 of the Company's common stock were valued at $95,552 using the Black-Scholes model to value the warrants based on a risk-free rate of l 0% based on recent borrowing costs and a volatility of 214%. The Company recorded the warrants as professional fees in the condensed consolidated statement of operations however management subsequently determined that based on the services specified in the agreement, the fees incurred from the warrant issuance were solely for the purpose of raising capital in connection with the private placement discussed above. As a result, the fees are considered an offering cost and should have been reflected as a component of shareholders' equity. The net impact of this adjustment on the interim period financials statements was not significant. During the second and third quarters of 2018, upon reviewing similar companies in our industry, management determined that the volatility and risk-free rate utilized was significantly higher than our peers. The Company used a 2% risk-free interest rate and a volatility of approximately 62% for the valuation of the warrants issued during the period. Based on this, during the period from April 2018 to September 2018, warrants to purchase an aggregate of 833,750 of the Company's common stock were valued at $319,258. Management believes the current assumptions are more in-line with our peer group and closer to our anticipated results. Stock issued for services In September 2018, the Company issued 10,000 shares of common stock to a consultant for services rendered based on the fair value at the date of grant, or $0.75 per share valued at $7,500. On January 16, 2017, the Company issued to a consultant 3,600 shares of its common stock at $0.85 per share, or $3,060, for services rendered. The Company valued these common shares based on the fair value at the date of grant. On April 25, 2017 the Company issued 28,500 shares of its common stock with a fair value of $22,800 on the date of issuance for compensation to employees and officers. As discussed further in Note 10, the Company issued 1,000,000 shares of common stock at $0.75 per share for consulting services. Stock issued for dividends In January 2018, the Company issued 10,000 shares of its common stock as dividends to the holder of its Series A preferred stock. Stock issued for acquisition On September 19, 2017, the Company issued 1,100,233 shares of its common stock with a fair value of $429,091 for the acquisition of Daily Engage Media. Stock Incentive Plan and Stock Option Grants to Employees and Directors The Company recorded $5,753 and $21,983 stock compensation for the three months ended September 30, 2018 and 2017 and $19,961 and $95,821 for the nine months ended September 30, 2018 and 2017, respectively. The stock compensation expense has been recognized as a component of selling, general and administrative expenses in the accompanying unaudited condensed consolidated financial statements. As of September 30, 2018, there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $15,844 to be recognized through August 2020. As disclosed further in Note 10, the Company issued 1,000,000 shares of common stock at $0.75 per share for consulting services. A summary of the Company's stock option activity during the nine months ended September 30, 2018 is presented below: Number of Options Weighted Average Exercise Price Weighted Average Remaining Contractual Term Aggregate Intrinsic Value Balance Outstanding, December 31, 2017 2,027,000 $ 0.37 5.4 $ 543,626 Granted — — — — Exercised — — — — Forfeited — — — — Expired — — — — Balance Outstanding, September 30, 2018 2,027,000 $ 0.37 4.7 $ 704,756 Exercisable at September 30, 2018 1,834,000 $ 0.38 4.4 $ 693,616 Summarized information with respect to options outstanding under the three option plans at September 30, 2018 is as follows: Options Outstanding Options Exercisable Range or Exercise Price Number Outstanding Remaining Average Contractual Life (In Years) Weighted Average Exercise Price Number Exercisable Weighted Average Exercise Price Remaining Average Conversion Life (In Years) 0.14 - 0.24 720,000 0.8 $ 0.14 720,000 $ 0.14 .09 0.25 - 0.49 351,000 0.8 $ 0.28 351,000 $ 0.28 .08 0.50 - 0.85 956,000 3.1 $ 0.67 763,000 $ 0.66 2.7 2,027,000 4.7 $ 0.37 1,834,000 $ 0.38 4.4

CONCENTRATIONS

CONCENTRATIONS	9 Months Ended
	Sep. 30, 2018
Risks and Uncertainties [Abstract]
CONCENTRATIONS	The Company has historically purchased a substantial amount of its products from two vendors; Citizens Watch Company of America, Inc., and Bulova Corporation. During the nine months ended September 30, 2018, purchases from Botta, Citizens, Bulova and Pierre Laurent accounted for approximately 17%, 15%,19% and 11%, of the watch products purchased, respectively, as compared to 57% and 19%, for Citizens and Bulova, respectively, for the nine months ended September 30, 2017. Three Black Helmet Apparel vendors have been identified as having a high concentration. During the nine months ended September 30, 2018 purchases from Alpha Broder, Enemy Ink, and TSF Sportswear, LLC accounted for 11%, 25%, and 18% of the Black Helmet products purchased, respectively. Although we continue to add additional product vendors and we continue to expand our product line and vendor relationships, due to continued high concentration and reliance on these three vendors, the loss of one of these two vendors could adversely affect the Company's operations. The Company generates revenues from two segments: product sales and advertising. The sharp increase in PayPal/eBay concentration is due to our acquisition of the Black Helmet Apparel business in December 2016. Due to high concentration and reliance on these portals, the loss of a working relationship with either of these two portals could adversely affect the Company's operations. In addition, a substantial amount of payments for our products sold are processed through PayPal and Amazon. A disruption in PayPal or Amazon payment processing could have an adverse effect on the Company's operations and cash flow. During the three and nine months ended September 30, 2018, PayPal and Amazon accounted for 23% and 8% and 55% and 22%, respectively, of our total product sales as compared to 41% and 44% and 41% and 53% in the three and nine months ended September 30, 2017, respectively. The Company replaced the DriveCMS software with Shopify in May 2018 to the Black Helmet website and the revenues attributable to this relationship were 65% and 37% for the three and nine months ended September 30, 2018, respectively. Credit Risk The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. However, cash balances in excess of the FDIC insured limit of $250,000 are at risk. At September 30, 2018 one cash account had a balance of $487,079 and at December 31, 2017 the Company had no cash balances in excess of the FDIC insured limit. Concentration of Funding During the nine months ended September 30, 2018, the Company's funding was provided primarily through the sale of 10,100,0000 units of our securities to 71 accredited investors in a private placement exempt from registration under the Securities Act in reliance on exemptions provided by Section 4(a)(2) of the act and Rule 506(b) of Regulation D, resulting in gross proceeds to us of $4,040,000. Each Unit, which was sold at a purchase price of $0.40, consisted of one share of common stock and one five-year warrant to purchase one share of common stock at an exercise price of $0.65 per share. Spartan Capital served as placement agent for us in this offering. As compensation for its services, we paid Spartan Capital cash commissions totaling $404,000 and issued five-year placement agent warrants to purchase an aggregate of 1,010,000 shares of our common stock at an exercise price of $0.65 per share. After payment of our offering expenses including legal, accounting, printing and other related expenses, we are using the net proceeds for working capital as well as payments to Spartan Capital for finder’s fees and M&A Advisory fees. On September 6, 2017 Bright Mountain Media, Inc. entered into a five year Consulting Agreement with the Spartan Capital which under its terms would not become effective until the closing of the maximum offering of our securities in a private placement in which Spartan Capital served as placement agent as described below. On September 28, 2018 the Consulting Agreement became effective and Spartan Capital was engaged to provide such advisory services that we may reasonably request related to general corporate matters, including, but not limited to advice and input with respect to raising capital, assisting us with strategic introductions, and assisting management with enhancing corporate and shareholder value. As compensation for these services, on the effective date of the agreement we paid Spartan Capital $500,000. The Company issued Spartan Capital 1,000,000 shares of the Company’s common stock valued at $750,000 (the “Consulting Shares”) included in prepaid expenses and other assets. On September 6, 2017 we also entered into a five-year M&A Advisory Agreement with Spartan Capital which became effective on September 28, 2018 following the sale of the maximum offering in the private placement described below. Under the terms of the agreement, Spartan Capital will provide consulting services to us related to potential mergers or acquisitions, including candidates, valuations and transaction terms and structures. As compensation, we paid Spartan Capital a fee of $500,000 on the effective date of the agreement. Between January 2018 and September 2018, Mr. W. Kip Speyer, an executive officer and member of our board of directors, purchased an aggregate of 937,500 shares of our 10% Series E convertible preferred stock, resulting in gross proceeds to us of $375,000. We did not pay any commissions or finders fees, and the sales were made to Mr. Speyer, an accredited investor, in transactions exempt from registration under the Securities Act in reliance on exemptions provided by Section 4(a)(2) of that act. Dividends to Mr. W. Kip Speyer were $20,838 and $58,069 for the three and nine months ended September 30, 2018, respectively.

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	9 Months Ended
	Sep. 30, 2018
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	On November 5, 2018 the Company filed Articles of Amendment to our Amended and Restated Articles of Incorporation, as amended, which: ● returned 1,000,000 shares of previously designated 10% Series B Convertible Preferred Stock, 2,000,000 shares of previously designated 10% Series C Convertible Preferred Stock and 2,000,000 shares of previously designated 10% Series D Convertible Preferred Stock to the status of authorized but undesignated and unissued shares of our blank check preferred stock as there were no shares of any of these series outstanding and no intention to issue any such shares in the future; and ● created three new series of preferred stock, 12% Series F-1 Convertible Preferred Stock (“Series F-1”) consisting of 2,177,233 shares, 6% Series F-2 Convertible Preferred Stock (“Series F-2”) consisting of 1,408,867 shares, and 10% Series F-3 Convertible Preferred Stock (“Series F-3”) consisting of 757,917 shares. The Series F-1 pays dividends at the rate of 12% per annum and automatically converts into shares of our common stock on April 10, 2022. The Series F-2 pays dividends at the rate of 6% per annum and automatically converts into shares of our common on July 27, 2022. The Series F-3 pays dividends at the rate of 10% per annum and automatically converts into shares of our common stock on August 30, 2022. In the event of a liquidation or winding up of our company, the shares have a liquidation preference of $0.50 per share for the Series F-1, $0.50 per share for the Series F-2 and $0.40 per share for the Series F-3. The designations, rights and preferences of the Series F-1, Series F-2 and Series F-3 are identical, other than the dividend rate, liquidation preference and date of automatic conversion into shares of our common stock. Each of the series F preferred are convertible to one share of common stock at any time at the option of the holder. The shares have no voting rights and are not mandatorily redeemable. Dividends are payable monthly in arrears at their respective stated rates. On November 7, 2018 the Company entered into a Note Exchange Agreement with Mr. W. Kip Speyer, our CEO and member of our Board of Directors, pursuant to which we exchanged our convertible notes for three new series of preferred stock as outlined below: ● $1,075,000 principal amount and accrued but unpaid interest due Mr. Speyer under 12% Convertible Promissory Notes maturing between September 26, 2021 and April 10, 2022 for 2,177,233 shares of our newly created Series F-1 Convertible Preferred Stock in full satisfaction of those notes; ● $660,000 principal amount and accrued but unpaid interest due Mr. Speyer under 6% Convertible Promissory Notes maturing between April 19, 2022 and July 27, 2022 for 1,408,867 shares of our newly created Series F-2 Convertible Preferred Stock in full satisfaction of those notes; and ● $300,000 principal amount and accrued but unpaid interest due Mr. Speyer under 10% Convertible Promissory Notes maturing between August 1, 2022 and August 30, 2022 for 757,197 shares of our newly created Series F-3 Convertible Preferred Stock in full satisfaction of those notes. The remaining discount attributed to these notes will be recognized to interest expense in the fourth quarter of 2018. On November 12, 2018 the Company issued a 10% convertible promissory note in the amount of $30,000 that has a beneficial conversion to a related party, to our Chief Executive Officer. The note matures five years from issuance and is convertible at the option of the holder into shares of common stock at any time prior to maturity at a conversion price of $0.40 per share. A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note. On October 31, 2018, the Company entered into a Finder’s Agreement with the Spartan Capital which provides that, in consideration for Spartan Capital introducing Kubient, Inc. to us, Spartan Capital will be entitled to a non-refundable fee of $160,000 which will be payable within three days after the final closing of the full amount of the over-allotment option, and, if the acquisition of Kubient, Inc. is completed, Spartan Capital will be entitled to receive a number of shares of our common stock equal to 3% of the number of shares of our common stock issued to Kubient, Inc. or its shareholders in connection with the acquisition. In addition, if within three years from the date of the Finder’s Agreement we complete a financing transaction for which a broker-dealer introduced to us by Spartan Capital serves as placement agent or underwriter, we will be required to pay Spartan Capital a cash fee equal to 2% of the aggregate proceeds raised in the financing and issue to Spartan Capital warrants to purchase a number of shares of our common stock equal to 2% of the number of shares of common stock (and/or shares of common stock issuable upon exercise of securities or upon conversion or exchange of convertible or exchangeable securities) sold in the offering. The Finder’s Agreement further provides that if within three years from the date of the Finder’s Agreement we complete a merger, acquisition or sale of stock or assets, joint venture, strategic alliance or similar transaction (the “Alternative Transaction”), regardless of whether Spartan Capital introduced the other party to the Alternative Transaction, then Spartan Capital will be entitled to a fee equal to 3% of the amount of the consideration paid or received by us or our shareholders in such transaction, which fee will be payable in shares of our common stock valued at the volume weighted average price of our common stock for the 10 trading days preceding the closing of the Alternative Transaction. The foregoing notwithstanding, if Spartan Capital has not introduced the other party to the Alternative Transaction to the Company, a fee shall only be paid if Spartan Capital has, on a continuous basis, provided substantive merger and acquisition support services and advice as reasonably requested by the Company. On October 3, 2018 the Company lent Kubient, Inc. $75,000. The terms of the unsecured note provide that it pays interest at 6% per annum and the principal and interest is due on January 31,2019, provided, however On October 31, 2018 Mr. W. Kip Speyer, an executive officer and member of our board of directors, purchased an 187,500 shares of our 10% Series E convertible preferred stock, resulting in gross proceeds to us of $75,000.

NATURE OF OPERATIONS AND SUMM_2

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	9 Months Ended
	Sep. 30, 2018
Accounting Policies [Abstract]
Organization and Nature of Operations	Bright Mountain Media, Inc. is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011. Its wholly owned subsidiary, Bright Watches, LLC was formed as a Florida limited liability company in December 2015, and its wholly owned subsidiary Daily Engage Media Group LLC (“Daily Engage Media”) was formed as a New Jersey limited liability company in February 2015. When used herein, the terms "BMTM, the "Company," "we," "us," "our" or "Bright Mountain" refers to Bright Mountain Media, Inc. and its subsidiaries. Bright Mountain is a digital media holding company whose primary focus is connecting brands with consumers as a full advertising services platform. The Company’s assets include an ad network, an ad exchange platform and 25 websites (owned and/or managed) that provide content, services and products. In addition, the Bright Mountain Media ad exchange network will be fully developed and implemented in the fourth quarter of 2018. The websites are primarily geared for a young, male audience with several that focus on active, reserve and retired military audiences as well as law enforcement and first responders. With the acquisition of Daily Engage Media in September 2017, the Company has acquired the software and expertise to scale this side of the business. Two of our websites operate as e-commerce platforms, one of which, Bright Watches, is non-strategic to the current direction of our business. In December 2016, we acquired the assets, constituting the Black Helmet Apparel business (“Black Helmet Apparel”), from Sostre Enterprises, Inc. Assets acquired included various website properties and content, social media content, inventory and other intellectual property rights. On September 19, 2017, under the terms of an Amended and Restated Membership Interest Purchase Agreement with Daily Engage Media, and its members, the Company acquired 100% of the membership interests of Daily Engage Media. Launched in 2015, Daily Engage Media is an ad network that connects advertisers with approximately 200 digital publications worldwide.
Principles of Consolidation and Basis of Presentation	The condensed consolidated financial statements include the accounts of the Company and all of its wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in the condensed consolidated financial statements. The accompanying unaudited financial statements for the three and nine months ended September 30, 2018 and 2017 have been prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) applicable to interim financial information and the requirements of Form 10-Q and Article 8 of Regulation S-X of the SEC. Accordingly, they do not include all of the information and disclosures required by accounting principles generally accepted in the United States for complete consolidated financial statements. In the opinion of management, such condensed consolidated financial statements include all adjustments (consisting of normal recurring accruals) necessary for the fair presentation of the condensed consolidated financial position and the condensed consolidated results of operations. The condensed consolidated results of operations for periods presented are not necessarily indicative of the results to be expected for the full year. The condensed consolidated balance sheet information as of December 31, 2017 was derived from the audited consolidated financial statements included in the Company's Annual Report on Form 10-K for the year ended December 31, 2017, as filed with the SEC on April 2, 2018. The interim condensed consolidated financial statements should be read in conjunction with that report.
Reclassification	Certain reclassifications have been made to the December 31, 2017 consolidated balance sheet to conform to the September 30, 2018 consolidated balance sheet presentation.
Use of Estimates	Our consolidated financial statements are prepared in accordance with GAAP. These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets and the valuation of equity-based transactions.
Cash and Cash Equivalents	The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents.
Fair Value of Financial Instruments and Fair Value Measurements	The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for financial and non-financial assets and liabilities in accordance with Accounting Standards Codification (“ASC”) 820 “ Fair Value Measurements and Disclosures Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities. Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active. Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.
Accounts Receivable	Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 60 or net 90 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made.
Inventories	Inventories consist of finished goods and are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value.
Revenue Recognition	The Company recognizes revenue on our products in accordance with ASC 605, “ Revenue Recognition Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly; Advertising revenue is received directly from companies who pay the Company a monthly fee for advertising space and; Advertising revenues are generated by users “clicking” on website advertisements utilizing several ad network partners. Revenues are recognized net of their fees for Company owned websites. The Company recognizes revenue based on monthly billings of ad network activity, with adjustments for invalid traffic. Our advertising revenue generated from the Daily Engage and Bright Mountain businesses are consistent with the above section. However, the two scenarios that arise from revenue generation and recognition include our owned and operated website advertising revenue which requires little to no cost of revenue, as well as advertising on non-owned websites which creates costs to those website owners and the Company makes a range of 18% to 20% of the gross revenues on these contractual agreements.
Cost of Revenues	Components of costs of revenues for the products segment include product costs, shipping costs to customers and any inventory adjustments for product sales. Cost of revenue for the advertising segment consists of revenue share payments to media providers and website publishers that are directly related to a revenue generating event. The Company becomes obligated to make the revenue share payments in the period the advertising impressions, click throughs, actions or lead-based information are delivered or occur. The Daily Engage Media portion of the advertising segment cost of revenue consists of revenue share payments to media providers and website publishers that are directly related to a revenue generating event. The Company becomes obligated to make the revenue share payments in the period the advertising impressions, click throughs, actions or lead-based information are delivered or occur.
Shipping and Handling Costs	The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.
Sales Return Reserve Policy	Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time.
Property and Equipment	Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of five to seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets with a purchase price below our capitalization threshold of $500 are expensed as incurred.
Website Development Costs	The Company accounts for its website development costs in accordance with ASC 350-50, “ Website Development Costs ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years. For the three and nine months ended September 30, 2018 and 2017, all platform and website development costs have been expensed.
Amortization and Impairment of Long-Lived Assets	Amortization and impairment of long-lived assets are non-cash expenses relating primarily to intangible assets. The Company accounts for long-lived assets in accordance with the provisions of ASC 360-10 “ Accounting for the Impairment or Disposal of Long-Lived Assets Website acquisition costs are amortized over three years and intangible assets are amortized over up to eight years. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. While it is likely that we will have significant amortization expense as we continue to acquire websites, we believe that intangible assets represent costs incurred by the acquired website to build value prior to acquisition and the related amortization and impairment charges of assets, if applicable, are not ongoing costs of doing business. Amortization expense is included in selling, general and administrative expenses on the accompanying condensed consolidated statement of operations.
Stock-Based Compensation	The Company accounts for stock-based instruments issued to employees for services in accordance with ASC 718 “ Compensation – Stock Compensation Equity-Based Payments to Non-Employees
Advertising, Marketing and Promotion Costs	Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the three and nine months ended September 30, 2018 and 2017, advertising, marketing and promotion expense was $67,976 and $66,436 and $203,863 and $231,669, respectively.
Income Taxes	We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized. The Company follows the provisions of ASC 740-10 Accounting for Uncertain Income Tax Positions. As of September 30, 2018, tax years 2017, 2016, and 2015 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.
Basic and Diluted Net Earnings (Loss) Per Common Share	In accordance with ASC 260-10 “ Earnings Per Share
Segment Information	In accordance with the provisions of ASC 280-10, “ Disclosures about Segments of an Enterprise and Related Information
Recent Accounting Pronouncements	May 2014, the Financial Accounting Standards Board (“FASB”) issued ASU 2014-09, "Revenue from Contracts with Customers (Topic 606) The Company’s revenue recognition is based on sales for advertising revenue with an adjustment for invalid traffic which would be determined based on known trends and historical data. The current historic data considers an adjustment of approximately 1 to 23% of revenues. The Company will also address future cash flow in determining its allowance for doubtful accounts. In July 2015, FASB issued ASU No. 2015-11 , “Inventory (Topic 330): Simplifying the Measurement of Inventory . In February 2016, the FASB issued ASU 2016-02 “ Leases In April 2016, the FASB issued ASU No. 2016-15, “Classification of Certain Cash Receipts and Cash Payments” In June 2016, the FASB issued ASU 2016-13 “Financial Instruments – Credit Losses” ASU 2016-13 also revises the approach to recognizing credit losses for available-for-sale securities by replacing the direct write-down approach with the allowance approach and limiting the allowance to the amount at which the security’s fair value is less than the amortized cost. In addition, ASU 2016-13 provides that the initial allowance for credit losses on purchased credit impaired financial assets will be recorded as an increase to the purchase price, with subsequent changes to the allowance recorded as a credit loss expense. ASU 2016-13 also expands disclosure requirements regarding an entity’s assumptions, models and methods for estimating the allowance for credit losses. The amendments of this Update are effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Early adoption is permitted as of January 1, 2019. The Company is currently evaluating the impact the adoption of this new standard will have on its consolidated financial statement s. In November 2016, the FASB issued ASU 2016-18, “Statement of Cash Flows –Restricted Cash” In January 2017, the FASB issued 2017-04, Intangibles - Goodwill and Other

ACQUISITIONS (Tables)

ACQUISITIONS (Tables)	9 Months Ended
	Sep. 30, 2018
Business Combinations [Abstract]
Schedule of Discounted Fair Value of Consideration Transferred	At Acquisition Liability Assumed Adjustment Measurement Date Tangible assets acquired $ 361,770 $ — $ — $ 361,770 Liabilities assumed (562,006 ) (197,500 )(1) — (759,506 ) Net liabilities assumed $ (200,236 ) $ (197,500 ) $ — $ (397,736 ) Exchange platform $ 50,000 $ — $ (50,000 )(2) $ — Tradename 150,000 — (118,000 )(2) 32,000 Customer relationships 250,000 — (63,000 )(2) 187,000 Non-compete agreements 192,000 — (114,000 )(2) 78,000 Unallocated purchase price 446,426 197,500 345,000 )(2) 988,926 Total purchase price $ 1,088,426 $ 197,500 $ — $ 1,285,926 (1) During August 2018, the Company became aware of an additional liability in the form of a settlement of a legal claim for an unpaid vendor liability which was not disclosed to the Company at the time of the acquisition. The settlement claim of $197,500 is included in accrued expenses at September 30, 2018. (2) A valuation was performed at the end of the measurement period to determine the fair value of acquired intangible assets as defined in ASC 820-10. The valuation and corresponding measurement of assets acquired and liabilities assumed resulted in adjustments to the provisional amounts of intangible assets recognized at the original acquisition date.
Pro Forma results	Three Months Ended Nine Months Ended September 30, 2017 September 30, 2017 Total revenue $ 1,076,113 $ 3,442,272 Total expenses (1,947,279 ) (5,846,274 ) Preferred stock dividend (1,122 ) (3,849 ) Net loss attributable to common shareholders $ (872,288 ) $ (2,407,851 ) Basic and diluted net loss per share $ (0.02 ) $ (0.05 )

INVENTORIES (Tables)

INVENTORIES (Tables)	9 Months Ended
	Sep. 30, 2018
Inventory Disclosure [Abstract]
Schedule of Inventories	September 30, 2018 December 31, 2017 Product inventory: clocks and watches $ 183,909 $ 453,852 Product inventory: other inventory 194,896 180,064 Total inventory balance 378,805 633,916 Less: inventory allowance for slow moving (22,448 ) (22,448 ) Total inventory balance, net $ 356,357 $ 611,468

PREPAID EXPENSES AND OTHER CU_2

PREPAID EXPENSES AND OTHER CURRENT ASSETS (Tables)	9 Months Ended
	Sep. 30, 2018
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Schedule of Prepaid Costs and Expenses	September 30, 2018 December 31, 2017 Prepaid rent $ 2,954 $ 50,417 Prepaid insurance 15,497 92,322 Prepaid inventory 15,382 2,993 Prepaid services and consulting agreements, current 310,000 — $ 343,833 $ 145,732

PROPERTY AND EQUIPMENT (Tables)

PROPERTY AND EQUIPMENT (Tables)	9 Months Ended
	Sep. 30, 2018
Property, Plant and Equipment [Abstract]
Schedule of Property and Equipment	Useful Lives September 30, 2018 December 31, 2017 Furniture and fixtures 3-5 years $ 78,857 $ 78,994 Computer equipment 3 years 59,511 59,511 Leasehold improvements 5 years 39,384 39,384 Total property and equipment 177,752 177,889 Less: accumulated depreciation (109,050 ) (88,389 ) Total property and equipment, net $ 68,702 $ 89,500

WEBSITE ACQUISITION AND INTAN_2

WEBSITE ACQUISITION AND INTANGIBLE ASSETS (Tables)	9 Months Ended
	Sep. 30, 2018
Website Acquisition And Intangible Assets Tables Abstract
Schedule of intangible assets	September 30, 2018 December 31, 2017 Website Acquisition Assets $ 1,367,189 $ 1,417,189 Less: accumulated amortization (963,457 ) (812,575 ) Less: accumulated impairment loss (211,197 ) (211,197 ) Website Acquisition Assets, net $ 191,535 $ 393,417 Useful Lives September 30, 2018 December 31, 2017 Tradename 5 years 182,000 300,000 Customer relationships 5 years 439,000 502,000 Non-compete agreements 5-8 years 198,000 312,000 Total Intangible Assets $ 819,000 $ 1,114,000 Less: accumulated amortization (207,750 ) (95,999 ) Less: accumulated impairment loss (50,227 ) (50,227 ) Intangible assets, net $ 561,023 $ 967,774

SEGMENT INFORMATION (Tables)

SEGMENT INFORMATION (Tables)	9 Months Ended
	Sep. 30, 2018
Segment Reporting [Abstract]
Schedule of segment activity	For the three months ended For the three months ended September 30, 2018 September 30, 2017 Products Advertising Total Products Advertising Total Revenues $ 203,485 $ 185,417 $ 388,902 $ 589,402 $ 126,098 $ 715,500 Intangible amortization $ 21,694 $ 28,033 $ 49,727 $ 31,267 $ 44,609 $ 75,876 Depreciation $ 3,025 $ 4,784 $ 7,809 $ 6,468 $ 309 $ 6,777 Loss from operations $ (328,942 ) $ (425,043 ) $ (753,985 ) $ (528,446 ) $ 47,649 $ (480,797 ) Segment assets $ 1,264,661 $ 3,774,049 $ 5,038,710 $ 1,393,662 $ 2,062,153 $ 3,455,815 Purchase of assets $ 1,213 $ — $ 1,213 $ — $ 207,802 $ 207,802 For the nine months ended For the nine months ended September 30, 2018 September 30, 2017 Products Advertising Total Products Advertising Total Revenues $ 897,536 $ 1,159,751 $ 2,057,287 $ 1,713,688 $ 329,731 $ 2,043,419 Intangible amortization $ 116,301 $ 146,332 $ 262,633 $ 93,801 $ 133,617 $ 227,418 Depreciation $ 9,014 $ 11,647 $ 20,661 $ 16,753 $ 2,172 $ 18,925 Loss from operations $ (1,052,112 ) $ (1,359,487 ) $ (2,411,599 ) $ (1,373,721 ) $ (469,592 ) $ (1,843,313 ) Segment assets $ 1,264,661 $ 3,774,049 $ 5,038,710 $ 1,393,662 $ 2,062,153 $ 3,455,815 Purchase of assets $ 1,213 — $ 1,213 $ 14,305 207,802 $ 222,107

SHAREHOLDERS' EQUITY (Tables)

SHAREHOLDERS' EQUITY (Tables)	9 Months Ended
	Sep. 30, 2018
Stockholders' Equity Note [Abstract]
Summary of Stock Option Activity	Number of Options Weighted Average Exercise Price Weighted Average Remaining Contractual Term Aggregate Intrinsic Value Balance Outstanding, December 31, 2017 2,027,000 $ 0.37 5.4 $ 543,626 Granted — — — — Exercised — — — — Forfeited — — — — Expired — — — — Balance Outstanding, September 30, 2018 2,027,000 $ 0.37 4.7 $ 704,756 Exercisable at September 30, 2018 1,834,000 $ 0.38 4.4 $ 693,616
Schedule of options outstanding under the option plans	Options Outstanding Options Exercisable Range or Exercise Price Number Outstanding Remaining Average Contractual Life (In Years) Weighted Average Exercise Price Number Exercisable Weighted Average Exercise Price Remaining Average Conversion Life (In Years) 0.14 - 0.24 720,000 0.8 $ 0.14 720,000 $ 0.14 .09 0.25 - 0.49 351,000 0.8 $ 0.28 351,000 $ 0.28 .08 0.50 - 0.85 956,000 3.1 $ 0.67 763,000 $ 0.66 2.7 2,027,000 4.7 $ 0.37 1,834,000 $ 0.38 4.4

NATURE OF OPERATIONS AND SUMM_3

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Stock-based compensation expense	$ 5,753	$ 21,983	$ 19,961	$ 95,821
Advertising, marketing and promotion expense	$ 67,976	$ 66,436	$ 203,863	$ 231,669
Stock Option [Member]
Dilutive common stock equivalent shares outstanding			2,027,000	2,187,000
Warrants
Dilutive common stock equivalent shares outstanding			10,100,000	0
Preferred Stock
Dilutive common stock equivalent shares outstanding			2,412,500	1,475,000
Convertible Notes Payable [Member]
Dilutive common stock equivalent shares outstanding			4,300,000	4,300,000

GOING CONCERN (Details Narrativ

GOING CONCERN (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017	Dec. 31, 2017
GOING CONCERN [Abstract]
Net loss	$ 870,372	$ 581,955	$ 2,753,680	$ 2,139,135
Net cash used in operating activities			3,061,848	$ 1,368,454
Accumulated deficit	$ 14,572,582		$ 14,572,582		$ 11,818,902

ACQUISITIONS (Details)

ACQUISITIONS (Details) - USD ($)		Sep. 30, 2018	Dec. 31, 2017
Unallocated purchase price		$ 988,926	$ 446,426
At Acquisition [Member]
Tangible assets acquired		361,770
Liabilities assumed		(562,006)
Net liabilities assumed		(200,236)
Exchange platform		50,000
Tradename		150,000
Customer relationships		250,000
Non-compete agreements		192,000
Unallocated purchase price		446,426
Total purchase price		1,088,426
Liability Assumed [Member]
Tangible assets acquired		0
Liabilities assumed	[1]	(197,500)
Net liabilities assumed		(197,500)
Exchange platform		0
Tradename		0
Customer relationships		0
Non-compete agreements		0
Unallocated purchase price		197,500
Total purchase price		197,500
Adjustment [Member]
Tangible assets acquired		0
Liabilities assumed		0
Net liabilities assumed		0
Exchange platform	[2]	(50,000)
Tradename	[2]	(118,000)
Customer relationships	[2]	(63,000)
Non-compete agreements	[2]	(114,000)
Unallocated purchase price	[2]	345,000
Total purchase price		0
Measurement Date [Member]
Tangible assets acquired		361,770
Liabilities assumed		(759,506)
Net liabilities assumed		(397,736)
Exchange platform		0
Tradename		32,000
Customer relationships		187,000
Non-compete agreements		78,000
Unallocated purchase price		988,926
Total purchase price		$ 1,285,926
[1]	During August 2018, the Company became aware of an additional liability in the form of a settlement of a legal claim for an unpaid vendor liability which was not disclosed to the Company at the time of the acquisition. The settlement claim of $197,500 is included in accrued expenses at September 30, 2018.
[2]	A valuation was performed at the end of the measurement period to determine the fair value of acquired intangible assets as defined in ASC 820-10. The valuation and corresponding measurement of assets acquired and liabilities assumed resulted in adjustments to the provisional amounts of intangible assets recognized at the original acquisition date.

ACQUISITIONS (Details 1)

ACQUISITIONS (Details 1) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Preferred stock dividend			$ (58,069)
Net loss attributable to common shareholders	$ (894,937)	$ (583,077)	$ (2,811,749)	$ (2,142,984)
Basic and diluted net loss per share	$ (0.02)	$ (0.01)	$ (0.06)	$ (0.05)
Daily Engage Media [Member]
Total revenue		$ 1,076,113		$ 3,442,272
Total expenses		(1,947,279)		(5,846,274)
Preferred stock dividend		(1,122)		(3,849)
Net loss attributable to common shareholders		$ (872,288)		$ (2,407,851)
Basic and diluted net loss per share		$ (0.02)		$ (0.05)

INVENTORIES (Details)

INVENTORIES (Details) - USD ($)	Sep. 30, 2018	Dec. 31, 2017
Inventory, gross	$ 378,805	$ 633,916
Less: inventory allowance for slow moving	(22,448)	(22,448)
Inventory, net	356,357	611,468
Product inventory: clocks and watches [Member]
Inventory, gross	183,909	453,852
Product inventory: other [Member]
Inventory, gross	$ 194,896	$ 180,064

PREPAID EXPENSES AND OTHER CU_3

PREPAID EXPENSES AND OTHER CURRENT ASSETS (Details) - USD ($)	Sep. 30, 2018	Dec. 31, 2017
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Prepaid rent	$ 2,954	$ 50,417
Prepaid insurance	15,497	92,322
Prepaid inventory	15,382	2,993
Prepaid services and consulting agreements, current	310,000	0
Prepaid Expenses and Other Current Assets	$ 343,833	$ 145,732

PROPERTY AND EQUIPMENT (Details

PROPERTY AND EQUIPMENT (Details) - USD ($)	9 Months Ended
	Sep. 30, 2018	Dec. 31, 2017
Total property and equipment	$ 177,752	$ 177,889
Less: Accumulated Depreciation	(109,050)	(88,389)
Total property and equipment, net	68,702	89,500
Furniture and Fixtures [Member]
Total property and equipment	$ 78,857	78,994
Furniture and Fixtures [Member] | Minimum [Member]
Property and equipment, Useful Life	3 years
Furniture and Fixtures [Member] | Maximum [Member]
Property and equipment, Useful Life	5 years
Computer Equipment [Member]
Total property and equipment	$ 59,511	59,511
Property and equipment, Useful Life	3 years
Leasehold Improvements [Member]
Total property and equipment	$ 39,384	$ 39,384
Property and equipment, Useful Life	5 years

PROPERTY AND EQUIPMENT (Detai_2

PROPERTY AND EQUIPMENT (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Property, Plant and Equipment [Abstract]
Non-cash depreciation expense	$ 7,809	$ 6,777	$ 20,661	$ 18,925

WEBSITE ACQUISITION AND INTAN_3

WEBSITE ACQUISITION AND INTANGIBLE ASSETS (Details) - USD ($)	9 Months Ended	12 Months Ended
	Sep. 30, 2018	Dec. 31, 2017
Website Acquisition And Intangible Assets Details Abstract
Website Acquisition Assets	$ 1,367,189	$ 1,417,189
Less: accumulated amortization	(963,457)	(812,575)
Less: accumulated impairment loss	(211,197)	(211,197)
Website Acquisition Assets, net	$ 192,535	$ 393,417

WEBSITE ACQUISITION AND INTAN_4

WEBSITE ACQUISITION AND INTANGIBLE ASSETS (Details 1) - USD ($)	9 Months Ended	12 Months Ended
	Sep. 30, 2018	Dec. 31, 2017
Intangible assets	$ 819,000	$ 1,114,000
Less: accumulated amortization	(207,750)	(95,999)
Less: accumulated impairment loss	(50,227)	(50,227)
Intangible assets, net	561,023	967,774
Tradename
Intangible assets	$ 182,000	300,000
Intangible Asset, Useful Life	5 years
Customer relationships
Intangible assets	$ 439,000	502,000
Intangible Asset, Useful Life	5 years
Non-compete agreements
Intangible assets	$ 198,000	$ 312,000
Non-compete agreements | Minimum [Member]
Intangible Asset, Useful Life	5 years
Non-compete agreements | Maximum [Member]
Intangible Asset, Useful Life	8 years

SEGMENT INFORMATION (Details)

SEGMENT INFORMATION (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Revenues	$ 388,902	$ 715,500	$ 2,057,287	$ 2,043,419
Intangible amortization	49,727	75,876	262,633	227,418
Depreciation	7,809	6,777	20,661	18,925
Loss from operations	(753,985)	(480,797)	(2,411,599)	(1,843,313)
Segment assets	5,038,710	3,455,815	5,038,710	3,455,815
Purchase of assets	1,213	207,802	1,213	222,107
Products [Member]
Revenues	203,485	589,402	897,536	1,713,688
Intangible amortization	21,694	31,267	116,301	93,801
Depreciation	3,025	6,468	9,014	16,753
Loss from operations	(328,942)	(528,446)	(1,052,112)	(1,373,721)
Segment assets	1,264,661	1,393,662	1,264,661	1,393,662
Purchase of assets	1,213	0	1,213	14,305
Advertising [Member]
Revenues	185,417	126,098	1,159,751	329,731
Intangible amortization	28,033	44,609	146,332	133,617
Depreciation	4,784	309	11,647	2,172
Loss from operations	(425,043)	47,649	(1,359,487)	(469,592)
Segment assets	3,774,049	2,062,153	3,774,049	2,062,153
Purchase of assets	$ 0	$ 207,802	$ 0	$ 207,802

NOTES PAYABLE (Details Narrativ

NOTES PAYABLE (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017	Dec. 31, 2017
Notes Payable [Abstract]
Interest expense on the convertible notes payable	$ 16,014	$ 5,912	$ 42,217	$ 75,663
Notes payable	200,162		200,162		$ 254,687
Interest expense on notes payable	$ 101,526	$ 95,478	$ 303,033	$ 220,610

COMMITMENTS AND CONTINGENCIES (

COMMITMENTS AND CONTINGENCIES (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017	Dec. 31, 2017
Commitments And Contingencies
Prepaid rent	$ 2,954		$ 2,954		$ 50,417
Rent expense	$ 68,664	$ 72,115	$ 206,590	$ 190,080

SHAREHOLDERS' EQUITY (Details)

SHAREHOLDERS' EQUITY (Details)	9 Months Ended
	Sep. 30, 2018USD ($)$ / sharesshares
Number of Options
Balance Outstanding, Beginning | shares	2,027,000
Granted | shares	0
Exercised | shares	0
Forfeited | shares	0
Expired | shares	0
Balance Outstanding, Ending | shares	2,027,000
Exercisable, Ending | shares	1,834,000
Weighted Average Exercise Price
Balance Outstanding, Beginning | $ / shares	$ .37
Granted | $ / shares	.00
Exercised | $ / shares	.00
Forfeited | $ / shares	.00
Expired | $ / shares	.00
Balance Outstanding, Ending | $ / shares	.73
Exercisable, Ending | $ / shares	$ .38
Weighted Average Remaining Contractual Term
Outstanding, Beginning	5 years 4 months 24 days
Outstanding, Ending	4 years 8 months 12 days
Exercisable, Ending	4 years 4 months 24 days
Aggregate Intrinsic Value
Outstanding, Beginning | $	$ 543,626
Outstanding, Ending | $	704,756
Exercisable | $	$ 693,616

SHAREHOLDERS' EQUITY (Details 1

SHAREHOLDERS' EQUITY (Details 1)	9 Months Ended
	Sep. 30, 2018$ / sharesshares
Options Outstanding
Number Outstanding | shares	2,027,000
Remaining Average Contractual Life (In Years)	4 years 8 months 12 days
Weighted Average Exercise Price | $ / shares	$ 0.37
Options Exercisable
Number Exercisable | shares	1,834,000
Weighted Average Exercise Price | $ / shares	$ 0.38
Remaining Average Contractual Life (In Years)	4 years 4 months 24 days
0.14 - 0.24 [Member]
Options Outstanding
Number Outstanding | shares	720,000
Remaining Average Contractual Life (In Years)	29 days
Weighted Average Exercise Price | $ / shares	$ 0.14
Options Exercisable
Number Exercisable | shares	720,000
Weighted Average Exercise Price | $ / shares	$ 0.14
Remaining Average Contractual Life (In Years)	1 month 2 days
0.25 - 0.49 [Member]
Options Outstanding
Number Outstanding | shares	351,000
Remaining Average Contractual Life (In Years)	29 days
Weighted Average Exercise Price | $ / shares	$ 0.28
Options Exercisable
Number Exercisable | shares	351,000
Weighted Average Exercise Price | $ / shares	$ 0.28
Remaining Average Contractual Life (In Years)	29 days
0.50 - 0.85 [Member]
Options Outstanding
Number Outstanding | shares	956,000
Remaining Average Contractual Life (In Years)	3 years 1 month 6 days
Weighted Average Exercise Price | $ / shares	$ 0.67
Options Exercisable
Number Exercisable | shares	763,000
Weighted Average Exercise Price | $ / shares	$ 0.66
Remaining Average Contractual Life (In Years)	2 years 8 months 12 days

SHAREHOLDERS' EQUITY (Details N

SHAREHOLDERS' EQUITY (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017	Dec. 31, 2017
Preferred stock, par value per share	$ .01		$ .01		$ .01
Preferred stock, shares authorized	20,000,000		20,000,000		20,000,000
Share based compensation expense	$ 5,753	$ 21,983	$ 19,961	$ 95,821
Unrecognized compensation cost	$ 15,844		$ 15,844
Series A Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000		2,000,000		2,000,000
Preferred stock, shares issued	100,000		100,000		100,000
Preferred stock, shares outstanding	100,000		100,000		100,000
Series B Preferred Stock [Member]
Preferred stock, shares authorized	1,000,000		1,000,000		1,000,000
Preferred stock, shares issued	0		0		0
Preferred stock, shares outstanding	0		0		0
Series C Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000		2,000,000		2,000,000
Preferred stock, shares issued	0		0		0
Preferred stock, shares outstanding	0		0		0
Series D Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000		2,000,000		2,000,000
Preferred stock, shares issued	0		0		0
Preferred stock, shares outstanding	0		0		0
Series E Preferred Stock [Member]
Preferred stock, shares authorized	2,500,000		2,500,000		2,500,000
Preferred stock, shares issued	2,312,500		2,312,500		1,375,000
Preferred stock, shares outstanding	2,312,500		2,312,500		1,375,000

CONCENTRATIONS (Details Narrati

CONCENTRATIONS (Details Narrative)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Botta [Member] | Purchases [Member]
Concentration Risk, Percentage			17.00%
Citizens [Member] | Purchases [Member]
Concentration Risk, Percentage			15.00%	57.00%
Bulova [Member] | Purchases [Member]
Concentration Risk, Percentage			19.00%	19.00%
Pierre Laurent [Member] | Purchases [Member]
Concentration Risk, Percentage			11.00%
Alpha Broder [Member] | Purchases [Member]
Concentration Risk, Percentage			11.00%
Enemy Ink [Member] | Purchases [Member]
Concentration Risk, Percentage			25.00%
TSF Sportswear, LLC [Member] | Purchases [Member]
Concentration Risk, Percentage			18.00%
Paypal [Member] | Revenue [Member]
Concentration Risk, Percentage	23.00%	41.00%	55.00%	41.00%
Amazon [Member] | Revenue [Member]
Concentration Risk, Percentage	8.00%	44.00%	22.00%	53.00%