Exhibit 23.4
CONSENT OF INDEPENDENT ACCOUNTING FIRM
We hereby consent to the use in this Registration Statement on Form S-1/Aof Sprouts Farmers Markets, LLCof our report dated October 5, 2012, relating to the financial statements of Sunflower Farmers Markets, Inc. as of December 31, 2011, and for the year ended December 31, 2011, which appears in such Registration Statement. We also consent to the reference to us under the heading “Experts” in such Registration Statement.
| /s/ Ehrhardt Keefe Steiner & Hottman PC |
| Ehrhardt Keefe Steiner & Hottman PC |
July 2, 2013
Denver, Colorado
