Advisory Alpha 13F-HR Quarterly holdings report by institutional manager

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

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COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
ABBOTT LABS	COM	002824100	468	4,035	SH		SOLE		0	0	4,035
ABBVIE INC	COM	00287Y109	388	3,444	SH		SOLE		0	0	3,444
AGILENT TECHNOLOGIES INC	COM	00846U101	229	1,548	SH		SOLE		0	0	1,548
ALPHABET INC	CAP STK CL A	02079K305	381	156	SH		SOLE		0	0	156
ALPHABET INC	CAP STK CL C	02079K107	409	163	SH		SOLE		0	0	163
ALPS ETF TR	RIVRFRNT STR INC	00162Q783	271	10,920	SH		SOLE		0	0	10,920
ALTRIA GROUP INC	COM	02209S103	879	18,436	SH		SOLE		0	0	18,436
AMAZON COM INC	COM	023135106	1,390	404	SH		SOLE		0	0	404
AMERICAN EXPRESS CO	COM	025816109	351	2,122	SH		SOLE		0	0	2,122
APPLE INC	COM	037833100	7,035	51,368	SH		SOLE		0	0	51,368
ARCHER DANIELS MIDLAND CO	COM	039483102	1,968	32,474	SH		SOLE		0	0	32,474
AT&T INC	COM	00206R102	1,209	41,998	SH		SOLE		0	0	41,998
BALL CORP	COM	058498106	1,274	15,719	SH		SOLE		0	0	15,719
BERKSHIRE HATHAWAY INC DEL	CL B NEW	084670702	643	2,313	SH		SOLE		0	0	2,313
BK OF AMERICA CORP	COM	060505104	960	23,295	SH		SOLE		0	0	23,295
BOEING CO	COM	097023105	343	1,430	SH		SOLE		0	0	1,430
CATERPILLAR INC	COM	149123101	399	1,832	SH		SOLE		0	0	1,832
CHEVRON CORP NEW	COM	166764100	684	6,529	SH		SOLE		0	0	6,529
CHURCH & DWIGHT INC	COM	171340102	320	3,752	SH		SOLE		0	0	3,752
CISCO SYS INC	COM	17275R102	311	5,872	SH		SOLE		0	0	5,872
CME GROUP INC	COM	12572Q105	1,287	6,050	SH		SOLE		0	0	6,050
COCA COLA CO	COM	191216100	263	4,861	SH		SOLE		0	0	4,861
COMCAST CORP NEW	CL A	20030N101	616	10,804	SH		SOLE		0	0	10,804
CSX CORP	COM	126408103	397	12,379	SH		SOLE		0	0	12,379
DEERE & CO	COM	244199105	587	1,663	SH		SOLE		0	0	1,663
DIMENSIONAL ETF TRUST	EMGR CRE EQT MNG	25434V302	909	30,680	SH		SOLE		0	0	30,680
DIMENSIONAL ETF TRUST	INTL CORE EQT MK	25434V203	907	31,043	SH		SOLE		0	0	31,043
DIMENSIONAL ETF TRUST	US CORE EQT MKT	25434V104	3,717	123,037	SH		SOLE		0	0	123,037
DTE ENERGY CO	COM	233331107	205	1,857	SH		SOLE		0	0	1,857
DUKE ENERGY CORP NEW	COM NEW	26441C204	1,143	11,573	SH		SOLE		0	0	11,573
EXXON MOBIL CORP	COM	30231G102	1,517	24,055	SH		SOLE		0	0	24,055
FACEBOOK INC	CL A	30303M102	460	1,323	SH		SOLE		0	0	1,323
FIDELITY COVINGTON TRUST	HIGH DIVID ETF	316092840	388	10,283	SH		SOLE		0	0	10,283
FIDELITY MERRIMACK STR TR	CORP BOND ETF	316188101	298	5,340	SH		SOLE		0	0	5,340
FIDELITY MERRIMACK STR TR	LTD TRM BD ETF	316188200	1,057	20,177	SH		SOLE		0	0	20,177
FIDELITY MERRIMACK STR TR	TOTAL BD ETF	316188309	586	10,984	SH		SOLE		0	0	10,984
FIRST TR EXCHANGE-TRADED FD	SENIOR LN FD	33738D309	207	4,315	SH		SOLE		0	0	4,315
FIRST TR EXCHNG TRADED FD VI	TCW OPPORTUNIS	33740F805	209	3,905	SH		SOLE		0	0	3,905
GENERAL ELECTRIC CO	COM	369604103	150	11,108	SH		SOLE		0	0	11,108
GENERAL MLS INC	COM	370334104	233	3,820	SH		SOLE		0	0	3,820
GREAT PANTHER MNG LTD	COM	39115V101	87	139,800	SH		SOLE		0	0	139,800
HOME DEPOT INC	COM	437076102	824	2,583	SH		SOLE		0	0	2,583
INNOVATOR ETFS TR	S&P 500 BUFFER	45782C391	2,856	87,015	SH		SOLE		0	0	87,015
INNOVATOR ETFS TR	S&P 500 BUFFER	45782C888	2,927	92,390	SH		SOLE		0	0	92,390
INNOVATOR ETFS TR	S&P 500 PWR BU	45782C870	2,923	102,713	SH		SOLE		0	0	102,713
INNOVATOR ETFS TR	S&P 500 PWR BUFR	45782C383	2,832	92,719	SH		SOLE		0	0	92,719
INNOVATOR ETFS TR	S&P 500 ULTRA	45782C375	2,895	99,452	SH		SOLE		0	0	99,452
INNOVATOR ETFS TR	S&P 500 ULTRA	45782C805	2,913	113,424	SH		SOLE		0	0	113,424
INTEL CORP	COM	458140100	319	5,677	SH		SOLE		0	0	5,677
INTERNATIONAL BUSINESS MACHS	COM	459200101	448	3,054	SH		SOLE		0	0	3,054
INVESCO EXCH TRADED FD TR II	GBL SRT TRM HY	46138E669	3,525	159,647	SH		SOLE		0	0	159,647
INVESCO EXCH TRADED FD TR II	NATL AMT MUNI	46138E537	3,302	121,130	SH		SOLE		0	0	121,130
INVESCO EXCH TRADED FD TR II	PFD ETF	46138E511	29,749	1,941,841	SH		SOLE		0	0	1,941,841
INVESCO EXCH TRADED FD TR II	SR LN ETF	46138G508	32,348	1,460,415	SH		SOLE		0	0	1,460,415
INVESCO EXCH TRD SLF IDX FD	BULSHS 2021 HY	46138J809	7,272	316,038	SH		SOLE		0	0	316,038
INVESCO EXCH TRD SLF IDX FD	BULSHS 2022 HY	46138J874	6,625	283,731	SH		SOLE		0	0	283,731
INVESCO EXCH TRD SLF IDX FD	BULSHS 2023 HY	46138J858	5,759	226,104	SH		SOLE		0	0	226,104
INVESCO EXCH TRD SLF IDX FD	BULSHS 2024 CB	46138J841	4,840	192,285	SH		SOLE		0	0	192,285
INVESCO EXCH TRD SLF IDX FD	BULSHS 2025 HY	46138J817	4,554	184,239	SH		SOLE		0	0	184,239
INVESCO EXCH TRD SLF IDX FD	DEFENSIVE EQTY	46138J775	479	7,268	SH		SOLE		0	0	7,268
INVESCO EXCHANGE TRADED FD T	S&P500 EQL WGT	46137V357	321	2,131	SH		SOLE		0	0	2,131
INVESCO EXCHANGE TRADED FD T	S&P500 QUALITY	46137V241	211	4,350	SH		SOLE		0	0	4,350
ISHARES INC	CORE MSCI EMKT	46434G103	671	10,022	SH		SOLE		0	0	10,022
ISHARES INC	JP MRGN EM HI BD	464286285	10,195	222,995	SH		SOLE		0	0	222,995
ISHARES TR	0-5YR HI YL CP	46434V407	5,385	116,908	SH		SOLE		0	0	116,908
ISHARES TR	1 3 YR TREAS BD	464287457	1,888	21,907	SH		SOLE		0	0	21,907
ISHARES TR	3 7 YR TREAS BD	464288661	217	1,660	SH		SOLE		0	0	1,660
ISHARES TR	A RATE CP BD ETF	46429B291	267	4,695	SH		SOLE		0	0	4,695
ISHARES TR	AGENCY BOND ETF	464288166	842	7,115	SH		SOLE		0	0	7,115
ISHARES TR	BARCLAYS 7 10 YR	464287440	278	2,411	SH		SOLE		0	0	2,411
ISHARES TR	BLACKROCK ULTRA	46434V878	1,384	27,397	SH		SOLE		0	0	27,397
ISHARES TR	BROAD USD HIGH	46435U853	54,392	1,303,738	SH		SOLE		0	0	1,303,738
ISHARES TR	CMBS ETF	46429B366	1,777	32,675	SH		SOLE		0	0	32,675
ISHARES TR	CORE 1 5 YR USD	46432F859	608	11,857	SH		SOLE		0	0	11,857
ISHARES TR	CORE HIGH DV ETF	46429B663	262	2,712	SH		SOLE		0	0	2,712
ISHARES TR	CORE INTL AGGR	46435G672	2,609	47,345	SH		SOLE		0	0	47,345
ISHARES TR	CORE MSCI EAFE	46432F842	426	5,696	SH		SOLE		0	0	5,696
ISHARES TR	CORE MSCI TOTAL	46432F834	940	12,828	SH		SOLE		0	0	12,828
ISHARES TR	CORE S&P MCP ETF	464287507	2,682	9,978	SH		SOLE		0	0	9,978
ISHARES TR	CORE S&P SCP ETF	464287804	831	7,353	SH		SOLE		0	0	7,353
ISHARES TR	CORE S&P TTL STK	464287150	1,218	12,330	SH		SOLE		0	0	12,330
ISHARES TR	CORE US AGGBD ET	464287226	1,079	9,355	SH		SOLE		0	0	9,355
ISHARES TR	CRE U S REIT ETF	464288521	24,409	418,402	SH		SOLE		0	0	418,402
ISHARES TR	EAFE GRWTH ETF	464288885	3,704	34,527	SH		SOLE		0	0	34,527
ISHARES TR	EAFE VALUE ETF	464288877	5,367	103,690	SH		SOLE		0	0	103,690
ISHARES TR	GLOBAL REIT ETF	46434V647	1,449	52,256	SH		SOLE		0	0	52,256
ISHARES TR	INTL SEL DIV ETF	464288448	241	7,440	SH		SOLE		0	0	7,440
ISHARES TR	ISHS 1-5YR INVS	464288646	240	4,385	SH		SOLE		0	0	4,385
ISHARES TR	ISHS 5-10YR INVT	464288638	533	8,800	SH		SOLE		0	0	8,800
ISHARES TR	JPMORGAN USD EMG	464288281	34,032	302,612	SH		SOLE		0	0	302,612
ISHARES TR	MORTGE REL ETF	46435G342	580	15,635	SH		SOLE		0	0	15,635
ISHARES TR	MSCI USA MIN VOL	46429B697	1,545	20,992	SH		SOLE		0	0	20,992
ISHARES TR	MSCI USA MMENTM	46432F396	2,123	12,240	SH		SOLE		0	0	12,240
ISHARES TR	NATIONAL MUN ETF	464288414	1,918	16,365	SH		SOLE		0	0	16,365
ISHARES TR	S&P 500 GRWT ETF	464287309	837	11,507	SH		SOLE		0	0	11,507
ISHARES TR	SELECT DIVID ETF	464287168	275	2,358	SH		SOLE		0	0	2,358
ISHARES TR	SHRT NAT MUN ETF	464288158	2,155	19,985	SH		SOLE		0	0	19,985
ISHARES TR	TIPS BD ETF	464287176	1,015	7,932	SH		SOLE		0	0	7,932
J P MORGAN EXCHANGE-TRADED F	ULTRA SHRT INC	46641Q837	2,335	46,020	SH		SOLE		0	0	46,020
JOHNSON & JOHNSON	COM	478160104	800	4,853	SH		SOLE		0	0	4,853
JOUNCE THERAPEUTICS INC	COM	481116101	82	12,005	SH		SOLE		0	0	12,005
JPMORGAN CHASE & CO	COM	46625H100	407	2,617	SH		SOLE		0	0	2,617
LILLY ELI & CO	COM	532457108	2,210	9,630	SH		SOLE		0	0	9,630
LOWES COS INC	COM	548661107	531	2,736	SH		SOLE		0	0	2,736
MACATAWA BK CORP	COM	554225102	136	15,517	SH		SOLE		0	0	15,517
MARSH & MCLENNAN COS INC	COM	571748102	282	2,001	SH		SOLE		0	0	2,001
MCDONALDS CORP	COM	580135101	306	1,325	SH		SOLE		0	0	1,325
MERCADOLIBRE INC	COM	58733R102	316	202	SH		SOLE		0	0	202
MICROSOFT CORP	COM	594918104	2,423	8,943	SH		SOLE		0	0	8,943
MONDELEZ INTL INC	CL A	609207105	344	5,506	SH		SOLE		0	0	5,506
NATIONAL STORAGE AFFILIATES	COM SHS BEN IN	637870106	3,542	70,047	SH		SOLE		0	0	70,047
NVIDIA CORPORATION	COM	67066G104	244	305	SH		SOLE		0	0	305
OGE ENERGY CORP	COM	670837103	241	7,168	SH		SOLE		0	0	7,168
PEPSICO INC	COM	713448108	326	2,198	SH		SOLE		0	0	2,198
PFIZER INC	COM	717081103	303	7,742	SH		SOLE		0	0	7,742
PGIM ETF TR	ULTRA SHORT	69344A107	2,188	43,976	SH		SOLE		0	0	43,976
PHILIP MORRIS INTL INC	COM	718172109	325	3,280	SH		SOLE		0	0	3,280
PIMCO ETF TR	ENHAN SHRT MA AC	72201R833	1,208	11,842	SH		SOLE		0	0	11,842
PROCTER AND GAMBLE CO	COM	742718109	577	4,273	SH		SOLE		0	0	4,273
PROSHARES TR	S&P 500 DV ARIST	74348A467	230	2,535	SH		SOLE		0	0	2,535
PRUDENTIAL FINL INC	COM	744320102	228	2,221	SH		SOLE		0	0	2,221
PUBLIC SVC ENTERPRISE GRP IN	COM	744573106	204	3,418	SH		SOLE		0	0	3,418
SAREPTA THERAPEUTICS INC	COM	803607100	253	3,250	SH		SOLE		0	0	3,250
SCHWAB STRATEGIC TR	INTL SCEQT ETF	808524888	21,223	510,168	SH		SOLE		0	0	510,168
SCHWAB STRATEGIC TR	INTRM TRM TRES	808524854	1,858	32,663	SH		SOLE		0	0	32,663
SCHWAB STRATEGIC TR	US BRD MKT ETF	808524102	237	2,273	SH		SOLE		0	0	2,273
SCHWAB STRATEGIC TR	US MID-CAP ETF	808524508	50,883	650,099	SH		SOLE		0	0	650,099
SCHWAB STRATEGIC TR	US SML CAP ETF	808524607	45,963	441,189	SH		SOLE		0	0	441,189
SCHWAB STRATEGIC TR	US TIPS ETF	808524870	42,424	678,673	SH		SOLE		0	0	678,673
SELECT SECTOR SPDR TR	COMMUNICATION	81369Y852	11,226	138,644	SH		SOLE		0	0	138,644
SELECT SECTOR SPDR TR	ENERGY	81369Y506	2,978	55,288	SH		SOLE		0	0	55,288
SELECT SECTOR SPDR TR	FINANCIAL	81369Y605	9,651	263,053	SH		SOLE		0	0	263,053
SELECT SECTOR SPDR TR	SBI CONS DISCR	81369Y407	13,825	77,432	SH		SOLE		0	0	77,432
SELECT SECTOR SPDR TR	SBI CONS STPLS	81369Y308	4,458	63,707	SH		SOLE		0	0	63,707
SELECT SECTOR SPDR TR	SBI HEALTHCARE	81369Y209	19,351	153,641	SH		SOLE		0	0	153,641
SELECT SECTOR SPDR TR	SBI INT-INDS	81369Y704	7,874	76,895	SH		SOLE		0	0	76,895
SELECT SECTOR SPDR TR	SBI INT-UTILS	81369Y886	2,715	42,943	SH		SOLE		0	0	42,943
SELECT SECTOR SPDR TR	SBI MATERIALS	81369Y100	2,735	33,227	SH		SOLE		0	0	33,227
SELECT SECTOR SPDR TR	TECHNOLOGY	81369Y803	43,866	297,072	SH		SOLE		0	0	297,072
SEMPRA ENERGY	COM	816851109	496	3,746	SH		SOLE		0	0	3,746
SHERWIN WILLIAMS CO	COM	824348106	12,669	46,500	SH		SOLE		0	0	46,500
SOUTHERN CO	COM	842587107	682	11,264	SH		SOLE		0	0	11,264
SPDR DOW JONES INDL AVERAGE	UT SER 1	78467X109	1,279	3,709	SH		SOLE		0	0	3,709
SPDR GOLD TR	GOLD SHS	78463V107	332	2,007	SH		SOLE		0	0	2,007
SPDR INDEX SHS FDS	PORTFOLIO DEVLPD	78463X889	54,989	1,494,692	SH		SOLE		0	0	1,494,692
SPDR INDEX SHS FDS	PORTFOLIO EMG MK	78463X509	48,226	1,059,913	SH		SOLE		0	0	1,059,913
SPDR S&P 500 ETF TR	TR UNIT	78462F103	1,473	3,440	SH		SOLE		0	0	3,440
SPDR S&P MIDCAP 400 ETF TR	UTSER1 S&PDCRP	78467Y107	316	644	SH		SOLE		0	0	644
SPDR SER TR	BLMBRG BRC CNVRT	78464A359	15,279	176,167	SH		SOLE		0	0	176,167
SPDR SER TR	BLOMBERG BRC INV	78468R200	6,076	198,232	SH		SOLE		0	0	198,232
SPDR SER TR	NUVEEN BBG BRCLY	78464A284	3,640	59,842	SH		SOLE		0	0	59,842
SPDR SER TR	PORTFOLIO AGRGTE	78464A649	73,345	2,444,025	SH		SOLE		0	0	2,444,025
SPDR SER TR	PORTFOLIO LN COR	78464A367	19,761	621,809	SH		SOLE		0	0	621,809
SPDR SER TR	PORTFOLIO S&P400	78464A847	4,128	87,430	SH		SOLE		0	0	87,430
SPDR SER TR	PORTFOLIO S&P500	78464A854	22,848	453,968	SH		SOLE		0	0	453,968
SPDR SER TR	PORTFOLIO S&P600	78468R853	4,228	96,230	SH		SOLE		0	0	96,230
SPDR SER TR	PORTFOLIO SH TSR	78468R101	336	10,960	SH		SOLE		0	0	10,960
SPDR SER TR	PRTFLO S&P500 GW	78464A409	107,060	1,700,169	SH		SOLE		0	0	1,700,169
SPDR SER TR	PRTFLO S&P500 VL	78464A508	76,965	1,946,509	SH		SOLE		0	0	1,946,509
SPDR SER TR	S&P 600 SML CAP	78464A813	221	2,265	SH		SOLE		0	0	2,265
SSGA ACTIVE ETF TR	SPDR TR TACTIC	78467V848	1,930	39,870	SH		SOLE		0	0	39,870
STANLEY BLACK & DECKER INC	COM	854502101	449	2,190	SH		SOLE		0	0	2,190
STRATEGY SHS	NS 7HANDL IDX	86280R506	761	29,722	SH		SOLE		0	0	29,722
STRYKER CORPORATION	COM	863667101	381	1,467	SH		SOLE		0	0	1,467
TESLA INC	COM	88160R101	515	757	SH		SOLE		0	0	757
TORONTO DOMINION BK ONT	COM NEW	891160509	531	7,581	SH		SOLE		0	0	7,581
TREEHOUSE FOODS INC	COM	89469A104	336	7,549	SH		SOLE		0	0	7,549
VANGUARD BD INDEX FDS	TOTAL BND MRKT	921937835	4,530	52,737	SH		SOLE		0	0	52,737
VANGUARD CHARLOTTE FDS	INTL BD IDX ETF	92203J407	634	11,107	SH		SOLE		0	0	11,107
VANGUARD INDEX FDS	GROWTH ETF	922908736	3,206	11,178	SH		SOLE		0	0	11,178
VANGUARD INDEX FDS	MCAP GR IDXVIP	922908538	2,398	10,147	SH		SOLE		0	0	10,147
VANGUARD INDEX FDS	MCAP VL IDXVIP	922908512	1,069	7,608	SH		SOLE		0	0	7,608
VANGUARD INDEX FDS	S&P 500 ETF SHS	922908363	511	1,299	SH		SOLE		0	0	1,299
VANGUARD INDEX FDS	TOTAL STK MKT	922908769	412	1,849	SH		SOLE		0	0	1,849
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	922042858	617	11,367	SH		SOLE		0	0	11,367
VANGUARD INTL EQUITY INDEX F	TT WRLD ST ETF	922042742	12,894	124,445	SH		SOLE		0	0	124,445
VANGUARD MALVERN FDS	STRM INFPROIDX	922020805	1,522	29,043	SH		SOLE		0	0	29,043
VANGUARD SCOTTSDALE FDS	INT-TERM CORP	92206C870	6,656	70,009	SH		SOLE		0	0	70,009
VANGUARD SCOTTSDALE FDS	MORTG-BACK SEC	92206C771	30,497	571,427	SH		SOLE		0	0	571,427
VANGUARD SCOTTSDALE FDS	SHRT TRM CORP BD	92206C409	31,845	385,021	SH		SOLE		0	0	385,021
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	921908844	3,217	20,783	SH		SOLE		0	0	20,783
VANGUARD WORLD FDS	INF TECH ETF	92204A702	2,960	7,424	SH		SOLE		0	0	7,424
VERIZON COMMUNICATIONS INC	COM	92343V104	564	10,057	SH		SOLE		0	0	10,057
VISA INC	COM CL A	92826C839	370	1,584	SH		SOLE		0	0	1,584
WALMART INC	COM	931142103	848	6,012	SH		SOLE		0	0	6,012
WISDOMTREE TR	FLOATNG RAT TREA	97717X628	301	11,977	SH		SOLE		0	0	11,977
WISDOMTREE TR	YIELD ENHANCD US	97717X511	2,674	51,233	SH		SOLE		0	0	51,233
WORLD GOLD TR	SPDR GLD MINIS	98149E204	30,949	1,757,476	SH		SOLE		0	0	1,757,476